KR101708348B1 - Smart device for providing information and advertisement using speech bubble of character in game and method of providing thereof - Google Patents

Abstract

The present invention relates to a smart device for providing information and advertisements in a game and a method for providing the same. More particularly, the present invention relates to an information processing apparatus that connects to a server and executes an online game, receives at least one of information data and advertisement data from the server during game progress, And at least one of the advertisement data is displayed on the display unit.

Description

TECHNICAL FIELD [0001] The present invention relates to a smart device for providing information and advertisement using a speech balloon of a character in a game, and a method of providing information and an advertisement.

The present invention relates to a smart device for providing information and advertisements in a game and a method for providing the same. More specifically, the present invention relates to a smart device and a method for displaying specific information and advertisements on a speech balloon of a character in a game and providing the information to a user.

Advertising is provided in various forms in various media. They may be screened during the airwaves or IPTV broadcast programs, in the form of portal sites or internet homepage banner ads, or printed on newspapers.

On the other hand, the media in which the advertisement is displayed can make a big change due to the development of technology for changing the age. It is the case that the internet advertisement market overtook the size of the airwave advertising market in just a few decades since the Internet began to spread to the general public.

However, with the recent rapid spread of smartphones worldwide, the software industry, the game industry, and the content market have begun to evolve into a form suitable for smartphone platforms at a rapid pace.

As an example, various types of apps are largely divided into paid apps and free apps. In most free apps, instead of using the app for free, banner ads from various companies are exposed on the screen, The ad has evolved into a form suitable for the smartphone platform.

If you advertise using banner ads of smartphone apps, it will take less advertising cost than to advertise through TV, radio, and offline advertising. Moreover, in modern society, In addition, since the number of users who spend most of their free time using smartphone games is on the rise, it is advantageous to provide advertisements in an unspecified number of users.

As a result, the advertising industry is also starting to make money on smartphone platforms.

However, if a banner advertisement is displayed on a narrow screen of a smartphone, there is a side effect that deteriorates the merchantability of the app itself because it does not have a sufficient screen space necessary for the execution of the app.

Even in the case of a company that launches an advertisement, users who are immersed in a game often fail to recognize the banner advertisement even if the banner advertisement is exposed on the screen. Therefore, there is a problem that the efficiency of the advertisement effect using the banner advertisement is lowered.

In particular, in the case of a gaming application, a user is required to repeatedly touch a game screen. In this process, a user touches a banner advertisement in an incorrect manner, thereby causing inconvenience such as interruption of a game flow.

Therefore, when the banner is selected, it is not displayed on the mobile web page, but displayed in the form of a banner on the execution screen of the app, so that the screen space It is necessary to develop a new advertising method that does not damage the advertising.

Korean Patent Application Publication No. 10-2013-0065837 Korean Patent Application Publication No. 10-2011-0094525

It is an object of the present invention to provide a smart device capable of efficiently transmitting information and advertisement without using a separate banner advertisement.

In addition, it is intended to provide users with a smart device that promotes a company image, a promotion event, and a promotional advertisement of a product along with a game progress of a user in a smartphone application game screen.

It is also an object of the present invention to provide a smart device that does not continue to expose the same or similar advertisement to a user upon advertisement exposure.

Another object of the present invention is to provide a smart device that automatically selects and exposes advertisements according to a user's taste.

It is another object of the present invention to provide a method for exposing information and advertisements to a smart device.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are not intended to limit the invention to the precise form disclosed. It can be understood.

A smart device related to an example of the present invention for realizing the above-mentioned problem is a smart device connected to a server to execute an online game, receives at least one of information data and advertisement data from the server during game progress, At least one of the information data and the advertisement data received in a speech ball shape as the character says can be displayed on the display unit.

Also, the advertisement data is generated using the user information collected in the smart device, and the user information includes at least one of the sex, age, hobby, interest, identification information of the smart device, A search result using the smart device, and a homepage visited by the user via the smart device.

In addition, the advertisement data is generated using the other information collected from the smart device of the other person stored in the contact of the smart device, wherein the other information includes at least one of gender, age, hobby, interest, identification Information on the location of the other person, a connection method of the other person, a search result using the smart device of the other person, and a homepage visited by the other person through the smart device of the other person.

In addition, the advertisement data is generated by using the category including the other person information and the user information, while the other information collected in the smart device of the other person and the user information collected in the smart device are transmitted to the server and classified according to the category .

In addition, the advertisement data may include advertisement data previously displayed on the smart device of the other user, excluding the advertisement data previously displayed on the smart device.

In addition, the character is a PC (Playerable Character), and when the user is not operating the PC, at least one of the received information data and the advertisement data can be displayed in the form of a speech ball near the PC.

In addition, if the character is an NPC (Non Playerable Character) and a PC (Playerable Character) controlled by the user accesses the NPC, at least one of the received information data and advertisement data can be displayed in a speech ball shape near the NPC have.

The information data includes at least one of a current time, a game time played by the user, whether or not the other person stored in the contact of the smart device connected to the server is playing, a message received from the other person, And information about the disaster and the disease.

In addition, if the information data is displayed on the display unit but the user does not correspond, the information data can be displayed at predetermined intervals until the user can respond.

According to another aspect of the present invention, there is provided a method of providing an advertisement using a smart device, the method comprising: a server updating information or an advertisement in a database; connecting a smart device to the server for online game progress; The smart device and the server mutually synchronizing information about the user of the smart device, the server updating information about the user in the database, the server selecting advertisement data to be transmitted to the smart device Transmitting the advertisement data selected by the server to the smart device, and displaying the advertisement data transmitted in a balloon shape like the character in the online game through the display unit Wherein the advertisement data uses at least one of the user information collected in the smart device and the other information collected in the smart device of the other person stored in the contact of the smart device, The user's location, the access method of the user, the search results of the user using the smart device, the homepage visited by the user via the smart device, And information on the other person stored in the contact information, wherein the third person information includes at least one of gender, age, hobby, interest, identification information of the smart device of the third person, location of the third person, The search result of the other person using the smart device of the other person And a homepage visited by the other person through the smart device of the other person. When the character is a PC (Playerable Character), when the user is not manipulating the PC, When the character is an NPC (None Playerable Character), when the PC (Playerable Character) controlled by the user approaches the NPC, the advertisement data received is displayed in a speech ball shape near the NPC Can be displayed.

The present invention can provide a smart device capable of efficiently transmitting information and advertisement without using a separate banner advertisement.

In addition, it is possible to provide a smart device that promotes a company image, various engagement events, and promotes advertisement of products in the game screen of a smartphone application game.

It can also provide a smart device that does not continue to expose the same or similar advertisements to the user at the time of the advertisement exposure.

In addition, it is possible to provide a smart device that automatically selects and exposes advertisements according to a user's taste.

In addition, a method of exposing information and advertisements to the smart device as described above can be provided to a user.

It should be understood, however, that the effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those skilled in the art to which the present invention belongs It will be possible.

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate a preferred embodiment of the invention and, together with the description, serve to provide a further understanding of the technical idea of the invention, It should not be construed as limited.
Fig. 1 shows an example of a block diagram of a smart device, which can be applied to the present invention.
FIG. 2 shows an example of information and advertisement providing system using a smart device, which can be applied to the present invention.
3 shows an example of a server for information and advertisement provisioning that can be applied to the present invention.
FIG. 4 shows an example of a method of providing information and an advertisement using a speech balloon of a character in a game, which can be applied to the present invention.
FIG. 5 illustrates another example of a method of providing information and advertisement using a speech balloon of a character in a game, which can be applied to the present invention.
6 shows an example of a coupon table which can be applied to the present invention.
7 is a flowchart of a method of providing information and advertisements on a game screen of a smart device, which can be applied to the present invention.

Recently, the development of computers and smart phones has led to a big change in advertising methods. Free apps, especially for smartphones, expose banner ads from various companies to the screen instead of using the app for free.

However, if a banner advertisement is displayed on a narrow screen of a smartphone, since the screen space required for executing the application can not be secured, the advertisement of the application itself may be deteriorated. The efficiency is lowered. In particular, in the case of a game application, the user may inconvenience that the game flow is interrupted by a wrong touch of the banner advertisement.

Therefore, it is necessary to develop a new advertising method that exposes the advertisement to the user when the smartphone application is executed but does not move the mobile phone to the mobile web page when the banner is selected and does not damage the screen space required for executing the application to be.

Disclosure of Invention Technical Problem [8] Accordingly, the present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a smart device and information and advertisement for promoting a company image, Method to the user.

Hereinafter, a preferred embodiment of the present invention will be described with reference to the drawings. In addition, the embodiment described below does not unduly limit the contents of the present invention described in the claims, and the entire configuration described in this embodiment is not necessarily essential as the solution means of the present invention.

<Configuration>

Figure 1 illustrates an example of a block diagram of a smart device 100 that may be applied to the present invention.

The smart device 100 is a terminal capable of accessing the server 200 through the Internet 300 and may include a personal computer 100a, a smartphone 100b, a mobile tablet 100c, and the like.

In recent years, the performance of the smartphone 100b has been increased due to the development of technology, and it can be easily connected to the Internet anywhere at any time. Since the smartphone 100b is more convenient for the user than the personal computer 100a, Is best suited for smart device 100 for connecting to the system of the present invention.

1, a smart device 100 according to the present invention includes a wireless communication unit 110, a camera 120, a user input unit 130, an output unit 150, a memory 160, a control unit 180, , And a power supply unit 190.

The wireless communication unit 110 may include one or more modules that enable wireless communication between the smart device 100 and the wireless communication system or between the smart device 100 and the network in which the smart device 100 is located.

For example, the wireless communication unit 110 may include a mobile communication module 112, a wireless Internet module 113, a short distance communication module 114, a location information module 115, and the like.

The mobile communication module 112 transmits and receives radio signals to at least one of a base station, an external smart device 100, and a server 200 on a mobile communication network. The wireless Internet module 113 is a module for a wireless Internet access, and may be embedded in the smart device 100 or externally.

The wireless Internet module 113 is a module for a wireless Internet access, and may be embedded in the smart device 100 or externally.

WLAN (Wi-Fi), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access) and the like can be used as the technology of the wireless Internet.

The short-range communication module 114 refers to a module for short-range communication. Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, and the like can be used as the short range communication technology.

The location information module 115 is a module for acquiring the location of the smart device 100, and a representative example thereof is a Global Position System (GPS) module.

According to the present technology, the GPS module 115 calculates distance information and accurate time information from three or more satellites, and then applies a trigonometric method to the calculated information to calculate a three-dimensional current position according to latitude, longitude, Information can be accurately calculated.

At present, a method of calculating position and time information using three satellites and correcting an error of the calculated position and time information using another satellite is widely used. In addition, the GPS module 115 can calculate speed information by continuously calculating the current position in real time.

The camera 120 processes image frames such as still images or moving images obtained by the image sensor in the video communication mode or the photographing mode. The processed image frame can be displayed on the display unit 151. [

The image of the item to be sold can be obtained through the camera 120, and the control unit 180 can extract information on the item to be sold using the obtained image. The extracted information may include the type, state, classification, product name, category, etc. of the product.

The user input unit 130 generates input data for controlling the operation of the smart device 100.

The user input unit 130 may receive from the user a signal designating two or more contents among the displayed contents according to the present invention. A signal for designating two or more contents may be received via the touch input, or may be received via the hard key and soft key input.

The user input unit 130 may receive an input from the user for selecting the one or more contents. It may also receive input from a user to generate an icon associated with a function that the smart device 100 can perform.

The user input unit 130 may include a directional keypad, a keypad, a dome switch, a touchpad (static / static), a jog wheel, a jog switch, and the like.

The output unit 150 may include a display unit 151, an audio output module 152, an alarm unit 153, a haptic module 154, and the like, for generating output related to visual, auditory, have.

The display unit 151 displays information processed in the smart device 100. [

For example, a UI (User Interface) or a GUI (Graphic User Interface) associated with the interruption of the smart device 100 is displayed.

In addition, the display unit 151 according to the present invention supports 2D and 3D display modes.

Under the control of the control unit 180, the display unit 151 drives the switch liquid crystal 151b, the optical parallax barrier, and the display device 151a in the 3D display mode to display only the display device 151a And performs a 3D display operation.

The display unit 151 may be a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED) A flexible display, and a three-dimensional display (3D display).

Some of these displays may be transparent or light transmissive so that they can be seen through. This can be referred to as a transparent display, and a typical example of the transparent display is TOLED (Transparent OLED) and the like. The rear structure of the display unit 151 may also be of a light transmission type. With this structure, the user can view objects located behind the body of the smart device 100 through the area occupied by the display portion 151 of the smart device 100 body.

The audio output module 152 may output audio data received from the wireless communication unit 110 or stored in the memory 160 in a recording mode, a voice recognition mode, a broadcast receiving mode, or the like.

The sound output module 152 also outputs an acoustic signal related to the function performed in the smart device 100. The sound output module 1152 may include a receiver, a speaker, a buzzer, and the like.

The alarm unit 153 outputs a signal for notifying the occurrence of an event of the smart device 100.

The alarm unit 153 may output a signal for notifying the occurrence of an event in a form other than the video signal or the audio signal, for example, vibration. In this case, the display unit 151 and the audio output module 152 may be a type of the alarm unit 153. The display unit 151 and the audio output module 152 may be connected to the display unit 151 or the audio output module 152, .

The haptic module 154 generates various tactile effects that the user can feel. A typical example of the haptic effect generated by the haptic module 154 is vibration.

The intensity and pattern of the vibration generated by the haptic module 154 are controllable. For example, different vibrations may be synthesized and output or sequentially output.

In addition to the vibration, the haptic module 154 may include a pin arrangement vertically moving with respect to the contact skin surface, a spraying force or a suction force of the air through the injection port or the suction port, a touch on the skin surface, contact with an electrode, And various tactile effects such as an effect of reproducing a cold sensation using an endothermic or exothermic element can be generated.

The haptic module 154 can be implemented not only to transmit the tactile effect through the direct contact but also to allow the user to feel the tactile effect through the muscular sensation of the finger or arm.

The memory 160 may store a program for processing and controlling the controller 180, and may perform functions for temporary storage of input / output data. The memory 160 may also store the frequency of use of each of the data. In addition, the memory unit 160 may store data on vibration and sound of various patterns output when the touch is input on the touch screen.

The memory 160 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory, etc.) ), A random access memory (RAM), a static random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read- A magnetic disk, an optical disk, a memory, a magnetic disk, or an optical disk. The smart device 100 may operate in association with a web storage that performs storage functions of the memory 160 on the Internet.

The controller 180 typically controls the overall operation of the smart device 100.

The control unit 180 may include a multimedia module for multimedia playback. The multimedia module may be implemented in the control unit 180 or separately from the control unit 180.

Also, the power supply unit 190 receives external power and internal power under the control of the controller 180, and supplies power necessary for operation of the respective components.

The various embodiments described herein may be implemented in a recording medium readable by a computer or similar device using, for example, software, hardware, or a combination thereof.

According to a hardware implementation, the embodiments described herein may be implemented as application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays May be implemented using at least one of a processor, controllers, micro-controllers, microprocessors, and other electronic units for performing other functions. In some cases, The embodiments described may be implemented by the control unit 180 itself.

According to a software implementation, embodiments such as the procedures and functions described herein may be implemented with separate software modules. Each of the software modules may perform one or more of the functions and operations described herein. Software code can be implemented in a software application written in a suitable programming language. The software code is stored in the memory 160 and can be executed by the control unit 180. [

FIG. 2 shows an example of information and advertisement providing system using smart device 100, which can be applied to the present invention.

Referring to FIG. 2, a system that may be applied to the present invention may include a smart device 100, a server 200, and the Internet 300.

That is, a user executes a game using the smart device 100, at which time the smart device 100 accesses the server 200 through the Internet 300, and the server 200 accesses the smart device 100 via the Internet 300, And transmits / receives information on the game to / At this time, the server 200 can transmit the advertisement information to the smart device 100, and the smart device 100 can output the advertisement to the display unit 151 using the information about the received advertisement .

FIG. 3 shows an example of a server 200 regarding information and advertisement provisioning, which can be applied to the present invention.

3, the server 200 according to the present invention may include a communication unit 210, an output unit 220, a database 230, an interface unit 240, and a control unit 250.

The server 200 may be implemented in the form of a Web server or a WAP server disposed in a wired / wireless Internet network. Such a web server or a wap server is generally connected to an open computer network such as the Internet A computer system that is connected to an unspecified number of client user terminals 100 and / or another server, receives a request to perform a work of a client or another web server, derives a result of the work, and provides computer software Web server program). However, in addition to the above-described web server program, there is a wide concept including a series of application programs for the tournament operating system according to the present invention operating on the web server and various databases built up in some cases It should be understood.

The server 200 may use a web server program that is variously provided according to operating systems such as DOS, Windows, Linux, UNIX, and Macintosh to general server hardware Typical examples include a Web site used in a Windows environment, an Internet Information Server (IIS), and CERN, NCSA, and APPACH used in a UNIX environment.

The communication unit 210 is a module for connecting the server 200 to the Internet 300 via wire / wireless. These wired / wireless Internet networks are composed of various services existing in the upper layer of the TCP / IP protocol such as HyperText Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol , Simple Network Management Protocol (SNMP), Network File Service (NFS), and Network Information Service (NIS). In this case, as a technology of a wireless Internet, a WLAN (Wireless LAN) (Wi-Fi), a Wibro (Wireless broadband), a Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access)

In the case of a wireless Internet, data communication between the user terminal 100 and the server 200 is enabled via a wireless Internet protocol such as a Wireless Application Protocol (WAP) and a mobile communication network. (IWF), a WAP gateway, and the like, which connect a mobile communication network with a wired Internet network, in addition to a mobile communication network including a BSC, a mobile switching center (MSC) It should be implemented in a form suitable for wireless internet protocol like WAP Server.

The output unit 220 displays or outputs information to be processed by the server 200. For example, a UI (User Interface) or a GUI (Graphic User Interface) related to the control of the server 200.

The database 230 stores information about the information in the game and the operation of the advertisement providing system. As an example, information on the smart device 100 connected to the server 200, information on the advertisement viewed by the user, information searched by the user, category preferred by the user, advertisement received from the advertiser, Lt; RTI ID = 0.0 &gt; 100 &lt; / RTI &gt;

At this time, the information on the user of the smart device 100 includes, for example, the user's sex, age, hobby and interest information, identification information of the smart device 100 accessed by the user, Location, method, and the like.

The interface unit 240 includes an input / output device for controlling the operation of the server 200.

The control unit 250 controls the entire operation of the server 200 for the operation of the information and advertisement providing system. The control unit 250 includes a game operation unit 251, a personal information management unit 252, a search result management unit 253, an information management unit 254, an advertisement management unit 255, an advertisement selection unit 256, an advertisement product connection unit 257, . &Lt; / RTI &gt;

The game operating unit 251 transmits and receives data necessary for game operation when the user accesses the server 200 through the Internet 300 using the smart device 100 so that the user can smoothly play the game do. The status of items, levels, and the like acquired by the user while the user is playing the game can be stored in the database 230. In addition, the smart device 100 can store user information for game operation, and can retrieve corresponding user information when connected to the Internet or compare with and contrast with user information stored in the database 230.

The personal information manager 252 stores information on the user of the smart device 100 connected to the server 200, information on the advertisement viewed by the user, category preferred by the user, log recording of the advertisement exposure of the user, And manages and updates information and advertisements about the user of the device 100. [ At this time, the information on the user of the smart device 100 includes, for example, the user's sex, age, hobby and interest information, identification information of the smart device 100 accessed by the user, Location, method, and the like.

The search result management unit 253 manages and updates the visited homepage and the like as a result of searching through the smart device 100 by the user. As an example, it is possible to manage Internet cookies, home visit records, address, frequency, and the like, and determine the preference of the user and the priorities of the items of interest.

The information management unit 254 manages and updates information necessary for game operation and information urgently transmitted to the user. It is possible to confirm whether or not the user has received the corresponding information, to confirm the response of the user when transmitting the information to the user, and to manage the reception according to the response. If it is determined that the user has not received the data, the data can be transmitted to display the corresponding information on the smart device 100 of the user again.

The advertisement management unit 255 manages and updates the advertisement to be displayed through the smart device 100 of the user. At this time, the advertisement list received from the advertiser can be created, the category can be classified, and the number of times of reproduction can be managed. Then, the advertisement management unit 255 can manage whether or not the advertisement is exposed more than the number of times determined by the advertiser. Also, in the case of an advertisement which is exposed a plurality of times, it is also possible to manage whether or not the advertiser is within the predetermined period. Also, the advertisement management unit 255 can manage the title, category, information on the advertiser, and the like of the advertisement image.

The advertisement selection unit 256 can select an advertisement to be displayed through the smart device 100 of the user. The advertisement selection method includes information on the user of the smart device 100 connected to the server 200 managed and updated through the personal information manager 252, information on the advertisement viewed by the user, Age, hobby and interest information of the user, identification information of the smart device 100 accessed by the user, information on the user of the smart device 100 such as the advertisement received from the advertiser, And the user who is managed and updated through the search result management unit 253 can select the smart card using the visited homepage as a result of searching through the smart device 100, The classified category, and the number of times of reproduction, which are managed and updated by the advertisement management unit 255.

When the user takes an action corresponding to the advertisement displayed on the smart device 100, the advertisement product connection unit 257 connects the advertisement product correspondingly. It is possible to store the purchase list or the like connected to the database 230, and to provide additional benefits such as discount coupons to the user by using the stored data, and to calculate a predetermined brokerage fee from the advertiser.

In the above description, the expression "server" is used. However, in a distributed computing environment, it is common to divide a function or a load into a plurality of servers for processing, so a "server" does not necessarily refer to a single hardware component, Server group.

In the above description, the Internet or the network is used. However, the Internet or the network may be a Local Area Network (WAN) or a Wide Area Network (WAN) And a variety of network connection methods, such as WiBro, WiFi, and mobile communication network, depending on the method.

<How to provide information and advertisement to smart devices>

FIG. 4 illustrates an example of information and an advertisement providing method using a speech balloon of a character in a game, which can be applied to the present invention. FIG. 5 illustrates an example of information and advertisement providing method using a speech balloon of a character in a game, Fig. 6 shows another example of a coupon table which can be applied to the present invention. Fig.

4 and 5, information on a game or advertisement can be provided using a balloon of a character in a game. At this time, the character in the game may be a PC (Playable Character) controlled by the user or an NPC (None Playerable Character) irrelevant to the user, or may be a sculpture or feature within the game space.

At this time, the NPC is not influenced by the operation of the user, or is provided to be influenced only within a limited range. In particular, the advertisement can be advertised using the speech balloon unless it affects the operation of the user.

In addition, when a speech bubble advertisement is performed using a PC, the user can not speak the PC, and the speech bubble advertisement can be performed when the game progress does not interfere.

In addition, when information is transmitted using speech balloon, it is possible to display the current game time, useful tips during game, notification in game, whether a friend goes to the game together, or conversation with a friend using a character's speech bubble . In addition, information on emergency situations, illnesses, etc. during the game can be displayed using speech bubbles.

In addition, the form or feature in the game space may be implemented in the form of an advertisement for the advertisement itself, or may be embodied in a form such that a form is implemented to remind a specific product or a specific company, or a billboard in which an advertisement is inserted.

When the user selects a speech balloon shown in FIGS. 4 and 5 using a gesture such as a tap, the smart device 100 transmits data indicating that the user has selected the advertisement to the server 200, Stores the corresponding advertisement selection information in the database 230 correspondingly. That is, the user can select the advertisement to watch additional advertisements, move to a page for purchasing goods, and receive discount coupons and the like.

Referring to FIG. 6, when a user selects an advertisement using a speech balloon of a character by tapping, the corresponding advertisement selection fact is transmitted to the server, and is stored as shown in FIG. 6, It can be confirmed in the form of a table.

7 is a flowchart of a method of providing information and advertisements to a game screen of a smart device 100, which may be applied to the present invention.

Referring to FIG. 7, when a method of providing information and an advertisement on a game screen of the smart device 100 is examined, information and advertisement to be provided to the user are stored in the database 230 in the server 200.

The server 200 proceeds with updating the information and advertisement to be provided to the user (S110). In this case, the information may be information input by the server operator, information to be urgently transmitted such as an emergency, disaster, disease, or the like, and may be an in-game notice. In addition, the advertisement may be an advertisement received directly from the advertiser or inputted by the server operator from the advertiser. The update can be performed in units of a predetermined time, and when there is no new information and advertisement, the server 200 may not update the information and advertisement.

After the information or advertisement in the server 200 is updated, the smart device 100 is connected to the server 200 (S120). At this time, in addition to the state in which the game is connected in the foreground on the smart device 100, a state in which the game is connected in the background is also included. In addition, if the smart device 100 can not be connected to the server 200 for an unspecified reason, the smart device 100 may attempt to connect to the server 200 by a predetermined time interval. In addition, if the connection is not established for a preset number of times or for a predetermined time, the connection attempt can be stopped.

After the smart device 100 is connected to the server 200, the process of synchronizing the information about the user of the smart device 100 with the smart device 100 and the server 200 is performed. At this time, the smart device 100 can acquire information about the user in real time or acquire information about the user in advance. Information on the user to be acquired may include information such as the user's gender, age and hobby and interest information, identification information (ENS (Electric Serial Number), UDID (Unique Device IDentifier) And a location and method of accessing through the device 100. The user may include a visited homepage as a result of searching through the smart device 100, A category preferred by the user, an advertisement received from the advertiser, and the like.

Also, the address book and the contact recorded in the smart device 100 of the user may be included. The address information and the contact information of the user of another user described in the address book and the contact information, As a result, it may include visited websites, etc., and may include information on advertisements viewed by other users, categories preferred by other users, advertisements received from advertisers, and the like.

After the smart device 100 and the server 200 synchronize the information about the user, the step of updating the information about the user in the server (S140) is proceeded. At this time, the server 200 may store new information on the user received from the smart device 100 in the database 230. [ The update of the information about the user can be continuously updated at a predetermined period and the server 200 may not update the information about the user when the new information is not present.

After the information about the user in the server 200 is updated, the server 200 selects an advertisement (S150). At this time, the server 200 can select the advertisement using the information about the updated user.

As an example, the server 200 may store statistical data on major interests and products of interest according to the user's age and sex in the database 230, and may select advertisements according to the age and sex of the user.

In addition, the server 200 can select an advertisement using the visited homepage or the like as a result of searching through the smart device 100 by the user. The user can select the advertisement and the priority of the user, the priority of the interested item by using the Internet cookie, the history of visiting the homepage, the address, and the frequency.

In addition, the server 200 stores information such as sex, age, hobby and interest information of another user described in the address book of the smart device 100 of the user and contacts of the user, And can select an advertisement to be displayed on the smart device 100 of the user by using the information on the advertisement viewed by the other user, the category preferred by another user, and the advertisement received from the advertiser. It is highly likely that other users' interests listed in the user's address book and contacts are similar to the interests of the user, and there is a high possibility that the user will be attracted to the purchasing desire.

After the server 200 selects the advertisement, the server 200 transmits the advertisement data to the smart device 100 (S160). The server 200 can transmit advertisement data to the smart device 100 even when the game is executed in the foreground or in the background. The transmitted advertisement data may be for display on the smart device 100 in real time, or may be displayed for a predetermined time after being stored. And may also be temporarily stored in the smart device 100 internal memory. At this time, it is possible to compare whether the advertisement data stored in the smart device 100 and the advertisement data to be transmitted by the server 200 are the same, and transmit the advertisement data only when there is a difference.

After the server 200 transmits the advertisement data to the smart device 100, the smart device 100 displays the advertisement (S170). At this time, the advertisement can be displayed using the speech balloon of the character in the game executed in the smart device 100. [ Thus, since the character displays the advertisement as if the character is talking to the user, the user can reduce the inconvenience to the advertisement, and the advertisement effect can be raised by recognizing the progress of the game. The advertisement displayed at this time may correspond to any one of text, image, and moving image.

At this time, the character in the game may be a PC (Playable Character) controlled by the user or an NPC (None Playerable Character) irrelevant to the user, or may be a sculpture or feature within the game space.

At this time, the NPC is not influenced by the operation of the user, or is provided to be influenced only within a limited range. In particular, the advertisement can be advertised using the speech balloon unless it affects the operation of the user.

In addition, when a speech bubble advertisement is performed using a PC, the user can not speak the PC, and the speech bubble advertisement can be performed when the game progress does not interfere.

In addition, the information can be displayed together with the advertisement. In this case, the information can display the current game time, useful tips during the game, whether a friend goes to the game together, or a conversation with a friend using the speech bubble of the character. It may also include emergency situations, disasters, illnesses, etc. during the game.

Through the above-described method, it is possible to display information and advertisements using the speech balloon and the feature of the character during the game in the smart device 100. [

When the user selects the advertisement by tapping or the like, the smart device 100 notifies the server of the advertisement, and the server 200 can connect the product guide page linked to the advertisement. In addition, the server 200 may be connected to the database 230 to store the purchase list or the like, and may further provide benefits such as discount coupons to the user using the stored data, and may receive the brokerage fee from the advertiser Can be calculated.

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and may be implemented in the form of a carrier wave (for example, transmission over the Internet) .

In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers of the technical field to which the present invention belongs.

And, the present invention can be implemented as a program or an application made up of code operating in a smart device.

In addition, the apparatus and method as described above can be applied to a case where the configuration and method of the embodiments described above are not limitedly applied, but the embodiments may be modified so that all or some of the embodiments are selectively combined .

Using the smart device as described above, the advertisement provider can efficiently transmit information and advertisement without using a separate banner advertisement. In addition to the game progress of the user in the smartphone application game screen, And the product can be promoted and the advertisement can be automatically selected and exposed according to the user's taste without continuing to expose the same or similar advertisement.

100a: Personal computer,
100b: Smartphone,
100c: mobile tablet,
200: Server
300: Internet

Claims (10)

Connect to the server to execute an online game,
Receiving information data and advertisement data from the server during a game,
Displaying the information data and the advertisement data received in a speech balloon shape on the display unit as the character said in the online game,
The advertisement data includes:
Using the collected user information in the smart device and the other information collected in the smart device of the other person stored in the contact of the smart device.
The method according to claim 1,
The user information includes:
The user's gender, age, hobby, interest, identification information of the smart device, location of the user, access method of the user, search result using the smart device by the user, &Lt; / RTI &gt;
The method according to claim 1,
Wherein the third person information includes at least one of gender, age, hobby, interest, identification information of the smart device of the third person, location of the third person, connection method of the third person, search result of the third person using the smart device, And a homepage visited by another person via the smart device of the other person.
The method of claim 3,
The advertisement data includes:
Wherein the other information collected in the smart device of the other person and the user information collected in the smart device are transmitted to the server,
Wherein the smart device is created using a category including the other information and the user information at the same time.
The method of claim 3,
The advertisement data includes:
Excluding the advertisement data already recorded in the smart device,
Wherein the smart device includes advertisement data previously recorded in the smart device of the other person.
The method according to claim 1,
The character is a PC (Playerable Character)
When the user is not manipulating the PC,
And displays at least one of the received information data and the advertisement data in a speech ball shape near the PC.
The method according to claim 1,
The character is an NPC (None Playerable Character)
When a PC (Playerable Character) controlled by the user accesses the NPC,
And displays at least one of the received information data and the advertisement data in a speech ball shape near the NPC.
The method according to claim 1,
Wherein,
The current time, the game time played by the user, whether or not the other persons stored in the contacts of the smart device connected to the server are playing, messages received from the other, disasters spreading through the central disaster prevention countermeasures office, And information about the disease. &Lt; Desc / Clms Page number 13 &gt;
9. The method of claim 8,
If the information data is displayed on the display unit but the user does not correspond,
And displays the information data at a predetermined period until the user responds.
Updating the information or advertisement in the database by the server;
Connecting the smart device to the server for on-line game progress;
Synchronizing information between the smart device and the server about the user of the smart device;
The server updating information about the user in the database;
Selecting the advertisement data to be transmitted to the smart device by the server;
Transmitting the advertisement data selected by the server to the smart device; And
The smart device displaying the advertisement data transmitted in a speech ball shape as the character speaks in the online game through the display unit,
The advertisement data includes:
Using the user information collected in the smart device and the other information collected from the smart device of the other person stored in the contact of the smart device,
The user information includes:
The user's gender, age, hobby, interest, identification information of the smart device, location of the user, access method of the user, search result of the user using the smart device, And information about the other person stored in the contact of the smart device,
The above-
A smart device identification information of the other person, a location of the other person, a connection method of the other person, a search result using the smart device of the other person, and a search result of the other person using the smart device of the other person, Including at least one of the homepages visited through the smart device,
When the character is a PC (Playerable Character)
When the user is not controlling the PC, displays the received advertisement data in a speech ball shape near the PC,
If the character is an NPC (None Playerable Character)
And displaying the received advertisement data in a speech ball shape near the NPC when a PC (Playerable Character) controlled by the user accesses the NPC.

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