JP2017182236A - Universal cart device, universal cart provision method, and universal cart program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a universal cart device capable of improving convenience by enabling a user to perform procedures at the time of purchase only once even when merchandise is dispersed in a plurality of EC(Electronic Commerce) sites.SOLUTION: The universal cart device comprises: a merchandise information storage part 11 for storing merchandise information acquired from a plurality of electronic commerce sites; a user information storage part 12 for storing user information; a page structure information storage part 13 for storing page structure information of the plurality of electronic commerce sites; a reception part 14 for receiving procedures for purchase of merchandise on the basis of a plurality of pieces of merchandise information stored in the merchandise information storage part 11; and an order processing part 17 for performing access to the electronic commerce site handling the merchandise received by the reception part 14, and for performing order processing of the merchandise received by the reception part 14 by using the page structure information and the user information.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a universal cart device for ordering commodities at an electronic commerce site, a universal cart providing method, and a universal cart program.

  Currently, there are increasing opportunities to purchase products using an electronic commerce (EC) site.

  For example, according to Patent Document 1, when a user accesses an EC site via the Internet using a user terminal, a product information screen is displayed from the EC site. When a product desired to be purchased is selected on the product information screen, the selected product is added to the virtual shopping cart. Further, when the user newly selects another product desired to be purchased, the newly selected product is also added to the virtual shopping cart. Further, at the time of settlement, a cart content screen that displays the product name and the total amount is displayed, and a purchase procedure is performed by specifying a purchase button (see Patent Document 1).

JP 2003-122971 A

By the way, the EC site has a plurality of sites due to differences in the products handled. For example, if there are a plurality of products to be purchased and all the products are handled at one EC site, the user can complete the procedure for purchasing at a time.
However, when products are distributed on a plurality of EC sites, it is necessary to search for products on each EC site and perform a procedure for purchase.

  In the present invention, a universal cart device, a universal cart providing method, and a universal cart that can improve convenience by completing a user's procedure at the time of purchase even when products are distributed on a plurality of EC sites. The purpose is to provide a cart program.

  In order to achieve the above object, a universal cart device according to an aspect of the present invention includes a product information storage unit that stores product information obtained from a plurality of electronic commerce sites, and a user information storage unit that stores user information. And a page structure information storage unit for storing page structure information of the plurality of electronic commerce sites, and a reception for receiving a procedure for purchasing a product based on the plurality of product information stored in the product information storage unit A first reading unit that reads the user information of a user who has performed a procedure for purchasing a product by the receiving unit, and the page structure information storage unit. A second reading unit for reading page structure information of an electronic commerce site that handles the product received by the reception unit, and a product received by the reception unit The electronic commerce site is accessed, and based on the page structure information read by the second reading unit, the user information read by the first reading unit is used to perform the order processing for the product received by the receiving unit. And an order processing unit.

  In the universal cart device according to the aspect of the present invention, the order processing unit virtually performs a procedure for purchasing a product on the electronic commerce site based on the user information stored in the user information storage unit. A configuration may be used in which product order processing is performed by emulation using a browser function.

  In the universal cart device according to an aspect of the present invention, a page structure analysis processing unit that analyzes a page structure of the electronic commerce site and an image included in the electronic commerce site after the page structure analysis process are determined. The crawler unit further includes an image determination processing unit and a category determination processing unit that performs image category determination after the image determination processing, and the crawler unit includes the page structure analysis processing unit, the image determination processing unit, The product information may be generated by the category determination processing unit, and the product information may be stored in the product information storage unit.

  In the universal cart device according to an aspect of the present invention, the crawler unit extracts an HTML element of an electronic commerce site using XPATH (XML Path Language), and periodically changes, adds, or deletes product information. But you can.

  In the universal cart device according to one aspect of the present invention, the reception unit may have a virtual cart function for registering product information obtained from a plurality of electronic commerce sites as a product to be purchased.

  In the universal cart device according to the aspect of the present invention, the order processing unit performs a page structure analysis process for analyzing a page structure of the electronic commerce site, and stores the obtained page structure information in the page structure information storage unit. The structure which memorize | stores may be sufficient.

  In the universal cart device according to the aspect of the present invention, the universal cart device includes a registration unit that registers user information stored in the user information storage unit, and the registration unit registers user information, or When the order processing unit performs product order processing, the user may be registered with each electronic commerce site based on the registered user information.

  In order to achieve the above object, a universal cart providing method according to an aspect of the present invention is based on a plurality of product information stored in a product information storage unit that stores product information obtained from a plurality of electronic commerce sites. Referring to a reception process for receiving a procedure for purchasing a product and a user information storage unit for storing user information, user information of a user who has performed a procedure for purchasing a product in the reception process A first reading step of reading, and a page structure information storage unit storing page structure information of the plurality of electronic commerce sites, and reading page structure information of the electronic commerce site handling the product received in the receiving step. 2 Read process and access to the electronic commerce site handling the product received in the receiving process, and read in the second reading process By the order processing based on the page structure information, using the user information read by said first reading step, and a order processing step of performing order processing of the product accepted by the accepting step.

  In order to achieve the above object, a universal cart program according to an aspect of the present invention is based on a plurality of product information stored in a product information storage unit that stores product information obtained from a plurality of electronic commerce sites. With reference to a reception process for receiving a procedure for purchasing a product and a user information storage unit for storing user information, the user information of a user who has performed a procedure for purchasing a product through the reception process is read out. A first reading step and a page structure information storage unit for storing page structure information of the plurality of electronic commerce sites, and a page structure information of the electronic commerce site handling the product received in the receiving step is read out. A reading process and an electronic commerce site that handles the products received in the receiving process are accessed and read in the second reading process. An order processing process for performing an order process for a product received in the receiving process using the user information read in the first reading process by an order process based on the page structure information that has been issued is realized by a computer. belongs to.

  According to the present invention, even if merchandise is distributed on a plurality of EC sites, convenience can be improved by completing a user procedure at the time of purchase.

It is a block diagram which shows the structure of a universal cart apparatus. It is a block diagram which shows the structure of a crawler part. It is a figure where it uses for description about the flow until it purchases goods using a virtual cart function and the purchased goods arrive at a user after that. It is a flowchart with which it uses for description about operation | movement of a universal cart apparatus.

  Hereinafter, a universal cart device, a universal cart providing method, and a universal cart program according to embodiments of the present invention will be described with reference to the drawings. In all the drawings for explaining the embodiments, common constituent elements are denoted by the same reference numerals, and repeated explanation is omitted.

  In the following, the configuration and operation of a universal cart device, a universal cart providing method, and a universal cart program for purchasing a product will be described as an example. However, the present invention is not limited to the purchase of a product and may be applied to the rental of a product. .

  As shown in FIG. 1, the universal cart device 1 is connected to a plurality of electronic commerce sites (hereinafter referred to as EC sites) 3 and a plurality of user terminals 4 via a network 2.

  As shown in FIG. 1, the universal cart device 1 includes a product information storage unit 11 that stores product information obtained from a plurality of EC sites 3, a user information storage unit 12 that stores user information, and a plurality of items. A page structure information storage unit 13 for storing page structure information of the EC site 3, and a reception unit 14 for receiving a procedure for purchasing a product based on a plurality of product information stored in the product information storage unit 11. Prepare. Furthermore, the universal cart device 1 refers to the user information storage unit 12, the first reading unit 15 that reads the user information of the user who performed the procedure for purchasing the product by the receiving unit 14, and the page structure information With reference to the storage unit 13, the second reading unit 16 that reads the page structure information of the EC site 3 that handles the product received by the receiving unit 14 and the EC site 3 that handles the product received by the receiving unit 14 are accessed. An order processing unit that performs order processing for the product received by the receiving unit 14 using the user information read by the first reading unit 15 by order processing based on the page structure information read by the second reading unit 16. 17.

  The product information stored in the product information storage unit 11 is information obtained from the EC site 3, and is information such as a product name, a price, and a product image.

  The user information stored in the user information storage unit 12 is, for example, a name, an e-mail address, a telephone number, merchandise shipping address information, credit card information, information for logging in to a plurality of EC sites 3, etc. It is.

  Here, the operation of the universal cart device 1 will be described. The universal cart device 1 manages a server (product information storage unit 11) that collects product information obtained from a plurality of EC sites 3. The user operates the user terminal 4 to start a dedicated application that has been downloaded in advance (hereinafter referred to as a dedicated application), and accesses the server managed by the universal cart device 1 using the dedicated application. The dedicated application is an application that receives a service managed by the universal cart device 1.

  The user browses a plurality of products presented by the dedicated application, and if a favorite product is found, the user performs a purchase procedure for the plurality of products using the dedicated application.

  After that, the universal cart device 1 accesses each EC site 3 handling each product that has been purchased, and performs an ordering process for each EC site 3.

  In this way, the universal cart device 1 performs product order processing for a plurality of EC sites 3 on behalf of the user, so that even if the products are distributed on the plurality of EC sites, the procedure by the user at the time of purchase Can be completed at once, and convenience can be improved. In the present embodiment, description has been made assuming that the procedure for browsing and purchasing products is performed by operating a dedicated application, but the procedure for browsing and purchasing products is not limited to an application. For example, a dedicated website may be managed by the universal cart apparatus 1, and a product browsing and purchasing procedure may be performed by accessing the website with a web browser.

  The page structure information is the structure information of the product order page for each EC site 3. For example, this is information required for ordering actual products, such as what information is input in which input box and which button is clicked to move to the next page. The page structure information may be stored in advance as a result of analyzing the page structure, or may be obtained by the order processing unit 17 crawling and analyzing the page as will be described later. The order process based on the page structure information is a process realized by a virtual browser function. Based on the user information stored in the user information storage unit 12, the order processing unit 17 performs product order processing by emulating a procedure for purchasing a product on the EC site 3 using a virtual browser function. It is a configuration.

  The EC site 3 has a predetermined procedure for purchasing a product after browsing the product. For example, “select a product → enter an address of a product delivery destination → enter card information → payment process”. The EC site 3 is configured to perform these predetermined procedures when the user operates the user terminal 4.

  The order processing unit 17 has a virtual browser function so that the order processing can be automatically performed on the basis of the page structure information of the EC site 3 stored in the page structure information storage unit 13 without manual intervention. The universal cart device 1 can perform product order processing by emulating a procedure for purchasing a product using a virtual browser function, without relying on human hands. That is, on the product order page of the EC site 3, user information is input at an appropriate location, and an interactive browser operation of ordering a product by clicking a button to change the page is virtualized and emulated. This can be achieved.

  Further, as shown in FIG. 1, the universal cart device 1 may be configured to include a crawler unit 18 that accesses the EC site 3 via the network 2 and collects product information from the EC site 3.

  Here, the configuration of the crawler unit 18 will be described. As shown in FIG. 2, the crawler unit 18 includes a page structure analysis processing unit 18a for analyzing the page structure of the EC site 3, and an image for determining an image included in the EC site 3 after the page structure analysis process. The crawler unit 18 includes a determination processing unit 18b and a category determination processing unit 18c that performs image category determination after the image determination processing.

  The crawler unit 18 collects product information by the page structure analysis processing unit 18a, the image determination processing unit 18b, and the category determination processing unit 18c, and stores the collected product information in the product information storage unit.

  The page structure analysis processing unit 18a analyzes the layout of each page constituting the EC site 3 collected by the crawler, for example, and analyzes the layout of the page or selects the text portion and the image portion.

  Based on the result processed by the page structure analysis processing unit 18a, the image determination processing unit 18b determines whether the image includes a person, whether the image is a bag, a shoe, or a one-piece. , Etc. are performed.

  The category determination processing unit 18c classifies the images into categories based on the results processed by the image determination processing unit 18b, using a uniquely generated dictionary and learning processing. Categories include ladies, men, formal, dresses, casual, shoes, bags, and dresses.

  In this way, the universal cart device 1 performs the structure analysis of each EC site 3 by the crawler unit 18 and collects product information, and thus can play a role of a summary site related to fashion, for example. Therefore, the user can efficiently browse and purchase a favorite product by using the dedicated application without browsing the plurality of EC sites 3 one by one.

  Further, the crawler unit 18 may be configured to extract HTML elements of the EC site 3 by XPPATH (XML Path Language) and periodically change, add, or delete product information.

  The product information may be provided from each EC site 3. In the case of the configuration, the universal cart device 1 includes a receiving unit that receives product information from each EC site 3 instead of the crawler unit 18 or in addition to the crawler unit 18.

  The contents of the EC site 3 are constantly changing, such as changing the products handled every season, changing the products according to user preferences, changing the images of the products, and the like. Since the universal cart device 1 changes, adds, or deletes product information by periodically analyzing each EC site 3 using XPATH, the latest product information can always be provided.

  The reception unit 14 has a virtual cart function for registering product information obtained from a plurality of EC sites 3 as a purchase target product.

  The universal cart device 1 can register products listed on a plurality of EC sites 3 together in one virtual cart, and can provide a convenient function for the user. In addition, it is possible to proceed to the purchase procedure by selecting all or a part of the products registered in the virtual cart.

  The order processing unit 17 performs a page structure analysis process for analyzing the page structure of the EC site 3 and stores the obtained page structure information in the page structure information storage unit 13.

  The universal cart apparatus 1 stores page structure information of 100 or more EC sites 3 in the page structure information storage unit 13.

  The order processing unit 17 has a virtual browser function so that the order processing can be automatically performed on the basis of the page structure information of the plurality of EC sites 3 stored in the page structure information storage unit 13 regardless of human hands. . The universal cart device 1 can perform product order processing by emulating a procedure for purchasing a product using a virtual browser function, without relying on human hands.

  The universal cart device 1 also includes a registration unit 19 that registers user information stored in the user information storage unit 12. The registration unit 19 registers the user with respect to each EC site 3 based on the registered user information when registering the user information or when ordering the product by the order processing unit 17. Do. For example, the registration unit 19 may make it a condition for user registration to agree to a rule for approving an account registration procedure for each EC site. According to such a configuration, the universal cart device 1 allows the user himself to omit the procedure for account registration with respect to a plurality of EC sites 3, and can improve convenience.

  Furthermore, the universal cart apparatus 1 may be configured to use a unique mail address instead of using the user's own mail address when registering an account. According to the said structure, the universal cart apparatus 1 can prevent the advertisement mail etc. which are transmitted from each EC site 3 etc. reaching a user's mail address, and can aim at the improvement of convenience. When registering the user information of the universal cart device 1, the registration unit 19 sets a unique identification number (account) for the user and issues a unique mail address associated with the identification number. Then, by registering the user of each EC site 3 using the e-mail address, the account of each EC site 3 can be set and registered in association with the identification number of the universal cart device 1. In this way, by associating the user identification number of the universal cart device 1 with the account of each EC site 3 using a unique e-mail address as a key, user information can be easily managed and automatic ordering can be performed efficiently. it can. In addition, when registering the user of each EC site 3, by analyzing the page structure information of the user registration page in advance, the virtual browser function automatically performs input to the input form, click operation, etc. In addition, the user registration process can be automatically performed by dealing with the authentication mail.

  Here, a flow from purchasing a product using the virtual cart function of the universal cart device 1 until the purchased product reaches the user will be described with reference to FIG. Steps S3 to S6 show an example of a display screen displayed on the display of the user terminal 4.

  The user A operates a dedicated application installed in the user terminal 4 so as to register the T-shirt of company A, the shoes of company B, and the denim of company C in the virtual cart (step S1, S1). Step S2). The T-shirt of Company A is a product handled by the EC site 3a. The shoes of company B are commodities handled by the EC site 3b. Denim of company C is a product handled by EC site 3c.

  The user can discover and purchase products handled at a plurality of different EC sites 3 by using a dedicated application. Moreover, the universal cart apparatus 1 can register the goods currently handled by several different EC site 3 collectively in one virtual cart.

  The user confirms the merchandise registered in the virtual cart and the total amount (step S3). The user selects “login and purchase”, performs login processing using a registered predetermined ID, and then selects an address of a product delivery destination (step S4). The user selects “select payment method” and performs payment (step S5). When the settlement is completed, a message such as “Purchase Completed THANK YOU!” Is displayed on the user terminal 4 (step S6). Therefore, the user can simply complete the procedure for purchasing a product using one ID.

  Next, the universal cart apparatus 1 accesses the EC site 3a of the company A, performs an order process for purchasing the T-shirt, and accesses the EC site 3b of the company B to place an order for purchasing shoes. Processing is performed, the EC site 3c of company C is accessed, and order processing for purchasing denim is performed (step S7). Then, the T-shirt, shoes and denim are delivered to the address of the user A selected in step S4 by the shipping company (step S8).

  In this way, the universal cart device 1 performs product order processing for a plurality of EC sites 3 on behalf of the user, so that even if the products are distributed on the plurality of EC sites, the procedure by the user at the time of purchase Can be completed at once, and convenience can be improved.

  Next, the operation of the universal cart device 1 described above will be described with reference to the flowchart shown in FIG. The user terminal 4 is assumed to have a dedicated application activated based on a user operation.

  In step S11, the user terminal 4 virtually displays the T-shirt handled by the EC site 3a, the shoes handled by the EC site 3b, and the denim handled by the EC site 3c according to the user's operation. Register in the cart.

  In step S12, the user terminal 4 displays the products registered in the virtual cart and the total amount. After confirming the product to be purchased and the total amount, the user logs in using a registered predetermined ID.

  In step S13, the universal cart apparatus 1 performs an authentication process with reference to the user information storage part 12 based on ID used for login.

  In step S14, the universal cart device 1 determines whether the authentication is successful. If the authentication is successful (Yes), the process proceeds to step S5. If the authentication fails (No), the series of processes is terminated.

  In step S <b> 15, the user terminal 4 selects or inputs an address of a merchandise delivery destination according to a user operation. The user makes a payment after selecting or inputting an address to which the product is to be delivered.

  In step S16, the universal cart device 1 performs a settlement process. When the payment process is completed, the universal cart device 1 notifies the user terminal 4 that the payment process is completed. On the user terminal 4, a message such as “Purchase complete THANK YOU!” Is displayed.

  In step S <b> 17, the universal cart device 1 accesses the EC site 3 handling the product registered in the virtual cart in the process of step S <b> 11, and based on the user information stored in the user information storage unit 12. The product order processing is performed by emulation using the virtual browser function.

  In this way, the universal cart device 1 performs product order processing for a plurality of EC sites 3 on behalf of the user, so that even if the products are distributed on the plurality of EC sites, the procedure by the user at the time of purchase Can be completed at once, and convenience can be improved.

  In the present embodiment, the universal cart device 1 that can improve the convenience mainly by completing the procedure by the user at the time of purchase even if the products are distributed on a plurality of EC sites. However, the present invention is not limited to this, and it is not limited to this, and even if products are distributed over multiple EC sites, the user can complete the procedure once in order to improve convenience. You may comprise as the method and program for improving.

  Further, it is realized by recording a program for realizing each function constituting the universal cart device 1 on a computer-readable recording medium, causing the computer system to read the program recorded on the recording medium and instructing it. May be.

  Specifically, the program accepts a procedure for purchasing a product based on a plurality of product information stored in a product information storage unit 11 that stores product information obtained from a plurality of EC sites 3. A receiving process, a first reading process for referring to the user information storage unit 12 for storing user information, reading user information of a user who has performed a procedure for purchasing a product in the receiving process, and a plurality of ECs A second reading step for reading the page structure information of the EC site 3 handling the product received in the receiving step with reference to the page structure information storage unit 13 for storing the page structure information of the site 3, and the product received in the receiving step Is read out in the first reading step by order processing based on the page structure information read out in the second reading step. By using the user information, a program for implementing the order processing step of performing order processing of goods received by the receiving step, the computer.

  Furthermore, the “computer system” here includes an OS and hardware such as peripheral devices. The “computer-readable recording medium” refers to a storage device such as a portable medium such as a flexible disk, a magneto-optical disk, a ROM, and a CD-ROM, and a hard disk built in the computer system.

  Furthermore, “computer-readable recording medium” means that a program is dynamically held for a short time, like a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line. It is also possible to include one that holds a program for a certain time, such as a volatile memory inside a computer system that becomes a server or client in that case. Further, the program may be for realizing a part of the above-described functions, and may be capable of realizing the above-described functions in combination with a program already recorded in the computer system. .

  DESCRIPTION OF SYMBOLS 1 Universal cart apparatus, 2 Network, 3 Electronic commerce site (EC site), 4 User terminal, 11 Goods information storage part, 12 User information storage part, 13 Page structure information storage part, 14 Reception part, 15 1st reading part , 16 Second reading unit, 17 Order processing unit, 18 Crawler unit, 18a Page structure analysis processing unit, 18b Image determination processing unit, 18c Category determination processing unit.

Claims (9)

A product information storage unit for storing product information obtained from a plurality of electronic commerce sites;
A user information storage unit for storing user information;
A page structure information storage unit for storing page structure information of the plurality of electronic commerce sites;
A receiving unit that receives a procedure for purchasing a product based on a plurality of product information stored in the product information storage unit;
A first reading unit that refers to the user information storage unit and reads user information of a user who has performed a procedure for purchasing a product by the reception unit;
A second reading unit that refers to the page structure information storage unit and reads page structure information of an electronic commerce site that handles the product received by the receiving unit;
Based on the page structure information read by the second reading unit based on the page structure information read by the second reading unit, the user information read by the first reading unit is used to access the electronic commerce site that handles the product received by the receiving unit. A universal cart apparatus comprising: an order processing unit that performs order processing for a product received by a receiving unit.   The universal cart device according to claim 1, wherein the order processing unit performs product order processing by emulating a procedure for purchasing a product on an electronic commerce site using a virtual browser function. A page structure analysis processing unit for analyzing the page structure of the electronic commerce site; an image determination processing unit for determining an image included in the electronic commerce site after the page structure analysis process; and A crawler unit having a category determination processing unit for performing category determination;
The said crawler part produces | generates the said merchandise information with the said page structure analysis process part, the said image determination process part, and the said category determination process part, The said merchandise information is memorize | stored in the said merchandise information storage part. Universal cart equipment.   The universal cart apparatus according to claim 3, wherein the crawler unit extracts an HTML element of an electronic commerce site by XPATH (XML Path Language) and periodically changes, adds, or deletes product information.   The universal cart device according to any one of claims 1 to 4, wherein the reception unit has a virtual cart function for registering product information obtained from a plurality of electronic commerce sites as a product to be purchased.   The order processing unit performs page structure analysis processing for analyzing a page structure of the electronic commerce site, and stores the obtained page structure information in the page structure information storage unit. The universal cart device described. A registration unit for registering user information stored in the user information storage unit;
The registration unit registers user information for each electronic commerce site based on the registered user information when registering user information or when ordering a product by the order processing unit. The universal cart apparatus as described in any one of Claim 1 to 6 performed. An accepting step of accepting a procedure for purchasing a product based on a plurality of product information stored in a product information storage unit storing product information obtained from a plurality of electronic commerce sites;
A first reading step of referring to a user information storage unit for storing user information and reading out user information of a user who has performed a procedure for purchasing a product in the receiving step;
A second reading step of reading the page structure information of the electronic commerce site handling the product received by the receiving step with reference to a page structure information storage unit storing the page structure information of the plurality of electronic commerce sites;
Using the user information read out in the first reading step by accessing the electronic commerce site that handles the product received in the receiving step and ordering based on the page structure information read out in the second reading step A universal cart providing method comprising: an order processing step for performing order processing for the product received in the receiving step. An accepting step of accepting a procedure for purchasing a product based on a plurality of product information stored in a product information storage unit storing product information obtained from a plurality of electronic commerce sites;
A first reading step of referring to a user information storage unit for storing user information and reading out user information of a user who has performed a procedure for purchasing a product in the receiving step;
A second reading step of reading the page structure information of the electronic commerce site handling the product received by the receiving step with reference to a page structure information storage unit storing the page structure information of the plurality of electronic commerce sites;
Using the user information read out in the first reading step by accessing the electronic commerce site that handles the product received in the receiving step and ordering based on the page structure information read out in the second reading step A universal cart program for realizing, by a computer, an order processing step for ordering products received in the receiving step.

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