JP6697921B2 - Universal cart device, universal cart providing method, and universal cart program - Google Patents

Description

  The present invention relates to a universal cart device for ordering merchandise on an electronic commerce site, a universal cart providing method, and a universal cart program.

  Nowadays, there are increasing opportunities to purchase products using electronic commerce (EC) sites.

  For example, according to Patent Document 1, when a user uses a user terminal to access an EC site via the Internet, a product information screen is displayed from the EC site. Then, when a desired product is selected on the product information screen, the selected product is added to the virtual shopping cart. Further, when the user newly selects another desired product, the newly selected product is also added to the virtual shopping cart. In addition, at the time of payment, a cart content screen that displays the product name and the total price is displayed, and the purchase procedure is performed by the designated input of the purchase button (see Patent Document 1).

JP, 2003-122971, A

By the way, there are a plurality of EC sites depending on the products handled and the like. For example, if there are a plurality of products to be purchased and all the products are handled by one EC site, the user can complete the purchase procedure only once.
However, when the products are distributed to a plurality of EC sites, it is necessary to search for the products on each EC site and perform the procedure for the purchase, which is a troublesome task.

  According to the present invention, even if the products are distributed to a plurality of EC sites, the universal cart device, the universal cart providing method, and the universal cart that can improve the convenience by completing the procedure by the user at the time of purchase only once. The purpose is to provide a cart program.

  In order to achieve the above object, a universal cart device according to one aspect of the present invention includes a product information storage unit that stores product information obtained from a plurality of electronic commerce sites, and a user information storage unit that stores user information. And a page structure information storage unit that stores page structure information of the plurality of electronic commerce sites, and a reception unit that receives a procedure for purchasing a product based on the plurality of product information stored in the product information storage unit Section, the user information storage section, a first reading section that reads out user information of a user who has performed a procedure for purchasing a product by the reception section, and the page structure information storage section. A second reading unit for reading out page structure information of an electronic commerce site handling the product accepted by the accepting unit, and an electronic commerce site handling the product accepted by the accepting unit for accessing the second reading unit. An order processing unit that performs an order process for the merchandise accepted by the accepting unit by using the user information read by the first reading unit based on the page structure information read by.

  Further, in the universal cart device according to one aspect of the present invention, the order processing unit virtualizes a procedure for purchasing a product on an electronic commerce site based on user information stored in the user information storage unit. The configuration may be such that product order processing is performed by emulation using a browser function.

  In the universal cart device according to one aspect of the present invention, a page structure analysis processing unit that analyzes the page structure of the electronic commerce site and an image included in the electronic commerce site after the page structure analysis process are determined. An image determination processing unit, further comprising a crawler unit having a category determination processing unit that performs image category determination after the image determination processing, the crawler unit, the page structure analysis processing unit, the image determination processing unit, The category determination processing unit may generate the product information and store the product information in the product information storage unit.

  Further, in the universal cart device according to one aspect of the present invention, the crawler unit extracts the HTML element of the electronic commerce site by XPATH (XML Path Language), and regularly changes, adds or deletes the product information. But it's okay.

  In the universal cart device according to one aspect of the present invention, the accepting unit may have a virtual cart function of registering product information obtained from a plurality of electronic commerce sites as products to be purchased.

  Further, in the universal cart device according to one aspect of the present invention, the order processing unit performs a page structure analysis process for analyzing a page structure of the electronic commerce site, and the obtained page structure information is stored in the page structure information storage unit. The configuration may be stored.

  In the universal cart device according to one aspect of the present invention, a registration unit that registers the user information stored in the user information storage unit is provided, and the registration unit registers the user information, or A configuration may be adopted in which, when the order processing unit performs the order processing for the products, the user is registered in each electronic commerce site based on the registered user information.

  In order to achieve the above object, a universal cart providing method according to an aspect of the present invention is based on a plurality of product information stored in a product information storage unit that stores product information obtained from a plurality of electronic commerce sites. , Refer to the acceptance step for accepting the procedure for purchasing the product and the user information storage section for storing the user information, and display the user information of the user who performed the procedure for the purchase of the product in the acceptance step. A first reading step for reading and a page structure information storage section for storing page structure information of the plurality of electronic commerce sites to read page structure information of an electronic commerce site handling the product accepted in the accepting step (2) A user who reads out in the first reading step by accessing the electronic commerce site handling the goods accepted in the accepting step and performing an order process based on the page structure information read in the second reading step An order processing step of performing order processing of the product received by the receiving step using the information.

  In order to achieve the above object, the universal cart program according to an aspect of the present invention is based on a plurality of product information stored in a product information storage unit that stores product information obtained from a plurality of electronic commerce sites, The user information of the user who has performed the procedure for purchasing the product is read out by referring to the receiving step for receiving the procedure for purchasing the product and the user information storage section for storing the user information. A second reading step and a page structure information storage unit that stores the page structure information of the plurality of electronic commerce sites are referred to, and the page structure information of the electronic commerce site handling the product accepted in the accepting step is read out. User information read in the first reading step by reading step and accessing an electronic commerce site that handles the products received in the receiving step and performing order processing based on the page structure information read in the second reading step. And an order processing step of performing an order processing of the product received in the receiving step by using the computer.

  According to the present invention, even if the products are distributed to a plurality of EC sites, the convenience of the user can be improved by completing the procedure by the user at the time of purchase once.

It is a block diagram which shows the structure of a universal cart apparatus. It is a block diagram which shows the structure of a crawler part. It is a figure with which explanation is given about the flow until a user purchases a product after purchasing a product using a virtual cart function. 7 is a flowchart for explaining the operation of the universal cart device.

  Hereinafter, a universal cart device, a universal cart providing method, and a universal cart program according to embodiments of the present invention will be described with reference to the drawings. Note that common components are denoted by the same reference symbols throughout the drawings for describing the embodiments, and the repetitive description will be omitted.

  In the following, the configuration and operation of the universal cart device, the universal cart providing method, and the universal cart program for purchasing a product will be described as an example, but the invention is not limited to the purchase of a product and may be applied to the rental of a product. .

  As shown in FIG. 1, the universal cart device 1 is connected to a plurality of electronic commerce sites (hereinafter referred to as EC sites) 3 and a plurality of user terminals 4 via a network 2.

  As shown in FIG. 1, the universal cart device 1 includes a product information storage unit 11 that stores product information obtained from a plurality of EC sites 3, a user information storage unit 12 that stores user information, and a plurality of user information storage units 12. A page structure information storage unit 13 that stores the page structure information of the EC site 3 and a reception unit 14 that receives a procedure for purchasing a product based on a plurality of product information stored in the product information storage unit 11. Prepare Further, the universal cart device 1 refers to the user information storage unit 12, and reads the user information of the user who has performed the procedure for purchasing the product by the reception unit 14, and the first reading unit 15 and the page structure information. A second reading unit 16 that refers to the storage unit 13 and reads the page structure information of the EC site 3 that handles the product accepted by the accepting unit 14, and accesses the EC site 3 that handles the product accepted by the accepting unit 14 Then, by the order processing based on the page structure information read by the second reading section 16, the user processing read by the first reading section 15 is used to perform the order processing of the product accepted by the accepting section 14. 17 and.

  The product information stored in the product information storage unit 11 is information obtained from the EC site 3, and is, for example, information such as a product name, a price, and a product image.

  The user information stored in the user information storage unit 12 is, for example, a name, an e-mail address, a telephone number, product shipping address information, credit card information, information for logging in to a plurality of EC sites 3, and the like. Is.

  Here, the operation of the universal cart device 1 will be described. The universal cart device 1 manages a server (product information storage unit 11) that collects product information obtained from a plurality of EC sites 3. The user operates the user terminal 4 to activate a previously downloaded dedicated application (hereinafter referred to as a dedicated application), and accesses the server managed by the universal cart device 1 by the dedicated application. The dedicated application is an application that receives a service managed by the universal cart device 1.

  The user browses the plurality of products presented by the dedicated application, and if a favorite product is found, the user uses the dedicated application to purchase the plurality of products.

  After that, the universal cart device 1 accesses each EC site 3 that handles each product for which a purchase procedure has been performed, and performs an order processing for the product for each EC site 3.

  In this way, the universal cart device 1 performs the order processing of the products for the plurality of EC sites 3 on behalf of the user. Therefore, even if the products are distributed to the plurality of EC sites, the procedure by the user when purchasing is performed. This can be done only once, and convenience can be improved. In addition, in the present embodiment, the description has been made assuming that the procedure for browsing and purchasing the product is performed by operating the dedicated application, but the procedure for browsing and purchasing the product is not limited to the application. For example, the universal cart device 1 may manage a dedicated website and access the website with a web browser to browse and purchase the product.

  The page structure information is the structure information of the product order page for each EC site 3. For example, what information is input in which input box and which button is clicked to move to the next page is information required for actually ordering a product. The page structure information may be stored in advance as a result of analyzing the page structure, or may be obtained by the order processing unit 17 crawling and analyzing the page as described later. The order process based on the page structure information is a process realized by the virtual browser function. The order processing unit 17 performs product order processing by emulating a procedure for purchasing a product in the EC site 3 with a virtual browser function based on the user information stored in the user information storage unit 12. It is a composition.

  The EC site 3 has a predetermined procedure for purchasing a product after browsing the product. For example, “select product→input address of delivery destination of product→input card information→payment processing”. The EC site 3 is configured to perform these predetermined procedures by the user operating the user terminal 4.

  The order processing unit 17 has a virtual browser function so that an order can be automatically processed based on the page structure information of the EC site 3 stored in the page structure information storage unit 13 without manual labor. The universal cart device 1 can perform order processing for products by emulating a procedure for purchasing products by a virtual browser function without manual labor. That is, on the product order page of the EC site 3, an interactive browser operation of inputting user information in an appropriate place and clicking a button to move the page to order a product is emulated by virtualizing the browser. It can be realized.

  Moreover, the universal cart device 1 may be configured to include a crawler unit 18 that accesses the EC site 3 via the network 2 and collects product information from the EC site 3, as illustrated in FIG. 1.

  Here, the configuration of the crawler portion 18 will be described. As shown in FIG. 2, the crawler unit 18 includes a page structure analysis processing unit 18a that analyzes the page structure of the EC site 3 and an image that determines the image included in the EC site 3 after the page structure analysis process. The crawler unit 18 includes a determination processing unit 18b and a category determination processing unit 18c that performs image category determination after the image determination process.

  The crawler unit 18 collects product information by the page structure analysis processing unit 18a, the image determination processing unit 18b, and the category determination processing unit 18c, and stores the collected product information in the product information storage unit.

  The page structure analysis processing unit 18a analyzes the structure of each page constituting the EC site 3 collected by the crawler to analyze, for example, the layout of the page or select a text part and an image part.

  Based on the result processed by the page structure analysis processing unit 18a, the image determination processing unit 18b determines whether the image includes a person, whether the image is a bag, shoes, or a dress. , Etc. are determined.

  The category determination processing unit 18c classifies the images into categories by a dictionary and a learning process that are independently generated based on the result processed by the image determination processing unit 18b. Categories include ladies', men's, formal, dresses, casual, shoes, bags and dresses.

  In this way, the universal cart device 1 collects the product information by performing the structural analysis of each EC site 3 by the crawler unit 18, and thus can play the role of a collection site for fashion, for example. Therefore, the user can efficiently browse and purchase a desired product by using the dedicated application without browsing the EC sites 3 one by one.

  In addition, the crawler unit 18 may be configured to extract HTML elements of the EC site 3 by XPATH (XML Path Language) and periodically change, add, or delete the product information.

  The product information may be provided by each EC site 3. In the case of the said structure, the universal cart apparatus 1 is equipped with the receiving part which receives the product information from each EC site 3 instead of the crawler part 18, or in addition to it.

  The contents of the EC site 3 are constantly changing, such as changing the products being handled every season, changing the products according to the taste of the user, changing the images of the products, and so on. The universal cart device 1 changes, adds, or deletes product information by periodically analyzing each EC site 3 by XPATH, so that the latest product information can be always provided.

  Further, the reception unit 14 has a virtual cart function of registering product information obtained from a plurality of EC sites 3 as a product to be purchased.

  The universal cart device 1 can collectively register the products on the plurality of EC sites 3 in one virtual cart, and can provide a convenient function for the user. In addition, by selecting all or some of the products registered in the virtual cart, it is possible to proceed to the purchase procedure.

  The order processing unit 17 also performs a page structure analysis process for analyzing the page structure of the EC site 3 and stores the obtained page structure information in the page structure information storage unit 13.

  The universal cart device 1 stores the page structure information of 100 or more EC sites 3 in the page structure information storage unit 13.

  The order processing unit 17 has a virtual browser function so that an order can be automatically processed based on the page structure information of a plurality of EC sites 3 stored in the page structure information storage unit 13 without manual labor. .. The universal cart device 1 can perform order processing for products by emulating a procedure for purchasing products by a virtual browser function without manual labor.

  The universal cart device 1 also includes a registration unit 19 that registers the user information stored in the user information storage unit 12. The registration unit 19 registers the user with respect to each EC site 3 based on the registered user information when registering the user information or when the order processing unit 17 orders the product. To do. For example, the registration unit 19 may make a condition for user registration that the agreement for a procedure for approving an account registration for each EC site is agreed. According to such a configuration, the universal cart device 1 can omit the procedure for the user to register an account for the plurality of EC sites 3, and can improve convenience.

  Further, the universal cart device 1 may use a unique mail address instead of the user's own mail address when registering an account. According to the configuration, the universal cart device 1 can prevent an advertisement mail or the like transmitted from each EC site 3 or the like from reaching the mail address of the user, and can improve convenience. When registering the user information of the universal cart device 1, the registration unit 19 sets a unique identification number (account) for the user and issues a unique email address linked to the identification number. Then, by registering the user of each EC site 3 using the mail address, the account of each EC site 3 can be set and registered in association with the identification number of the universal cart device 1. By thus associating the user identification number of the universal cart device 1 with the account of each EC site 3 using the unique email address as a key, user information can be easily managed and automatic orders can be efficiently placed. it can. In addition, when registering the user of each EC site 3, by analyzing the page structure information of the user registration page in advance, the virtual browser function automatically performs input into the input form and click operation. Moreover, the user registration process can be automatically performed by responding to the authentication mail.

  Here, a flow of purchasing a product using the virtual cart function of the universal cart device 1 and thereafter reaching the user of the purchased product will be described with reference to FIG. Note that steps S3 to S6 show an example of a display screen displayed on the display of the user terminal 4.

  The user A operates the special application installed in the user terminal 4 to register the T-shirt of company A, the shoes of company B, and the denim of company C in the virtual cart (step S1, Step S2). The T-shirts of Company A are products handled by the EC site 3a. The shoes of company B are products handled by EC site 3b. Company C's denim is a product handled by EC site 3c.

  By using the dedicated application, the user can discover and purchase products that are handled by different EC sites 3. Further, the universal cart device 1 can collectively register the products handled by the plurality of different EC sites 3 in one virtual cart.

  The user confirms the products registered in the virtual cart and the total price (step S3). The user selects "login and purchase", performs login processing using a predetermined registered ID, and then selects the delivery address of the product (step S4). The user selects "select payment method" to make payment (step S5). When the payment is completed, a message such as "Purchase complete THANG YOU!" is displayed on the user terminal 4 (step S6). Therefore, the user can simplify the procedure for purchasing the product by using one ID.

  Next, the universal cart device 1 accesses the EC site 3a of company A to perform order processing for purchasing a T-shirt, and accesses the EC site 3b of company B to order for purchasing shoes. Processing is performed, the EC site 3c of C company is accessed, and order processing for purchasing denim is performed (step S7). Then, the shipping company delivers the T-shirt, shoes, and denim to the address of the user A selected in step S4 (step S8).

  In this way, the universal cart device 1 performs the order processing of the products for the plurality of EC sites 3 on behalf of the user. Therefore, even if the products are distributed to the plurality of EC sites, the procedure by the user when purchasing is performed. This can be done only once, and convenience can be improved.

  Next, the operation of the universal cart device 1 described above will be described with reference to the flowchart shown in FIG. Note that the user terminal 4 is assumed to have the dedicated application activated based on the user's operation.

  In step S11, the user terminal 4 virtualizes the T-shirt handled by the EC site 3a, the shoes handled by the EC site 3b, and the denim handled by the EC site 3c according to the user's operation. Add to cart.

  In step S12, the user terminal 4 displays the products registered in the virtual cart and the total price. After confirming the product to be purchased and the total amount of money, the user logs in using the registered predetermined ID.

  In step S13, the universal cart device 1 refers to the user information storage unit 12 and performs an authentication process based on the ID used for login.

  In step S14, the universal cart device 1 determines whether the authentication is successful. If the authentication is successful (Yes), the process proceeds to step S5. If the authentication is unsuccessful (No), the series of processes is ended.

  In step S15, the user terminal 4 selects or inputs the delivery address of the product according to the user's operation. The user makes a payment after selecting or inputting the delivery address of the product.

  In step S16, the universal cart device 1 performs a payment process. When the settlement process is completed, the universal cart device 1 notifies the user terminal 4 that the settlement process is completed. On the user terminal 4, a message such as “Purchase complete THANG YOU!” is displayed.

  In step S17, the universal cart device 1 accesses the EC site 3 handling the product registered in the virtual cart in the process of step S11, and based on the user information stored in the user information storage unit 12. , Order processing of products is performed by emulation using the virtual browser function.

  In this way, the universal cart device 1 performs the order processing of the products for the plurality of EC sites 3 on behalf of the user. Therefore, even if the products are distributed to the plurality of EC sites, the procedure by the user when purchasing is performed. This can be done only once, and convenience can be improved.

  In addition, in the present embodiment, even if the products are mainly distributed to a plurality of EC sites, the universal cart device 1 that can improve the convenience by completing the procedure by the user at the time of purchase once. Although the configuration and operation of the above are described, the present invention is not limited to this, and even if the product is provided with each component and the products are distributed to a plurality of EC sites, the procedure by the user at the time of purchase can be completed only once. It may be configured as a method for improving and a program.

  Further, a program for realizing each function constituting the universal cart device 1 is recorded in a computer-readable recording medium, and the program recorded in the recording medium is read by a computer system to give an instruction. You may.

  Specifically, the program accepts a procedure for purchasing a product based on a plurality of product information stored in a product information storage unit 11 that stores product information obtained from a plurality of EC sites 3. A first reading step for reading the user information of the user who has performed the procedure for purchasing the product by referring to the receiving step and the user information storage unit 12 that stores the user information, and a plurality of ECs A second reading step of reading the page structure information of the EC site 3 handling the product accepted by the accepting step and the product accepted by the accepting step by referring to the page structure information storage unit 13 that stores the page structure information of the site 3. Access to the EC site 3 that handles the product, and order processing based on the page structure information read out in the second reading step uses the user information read in the first reading step to order the product received in the receiving step. It is a program for realizing, by a computer, an order processing step for performing processing.

  Further, the “computer system” mentioned here includes an OS and hardware such as peripheral devices. Further, the “computer-readable recording medium” refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, or a storage device such as a hard disk built in a computer system.

  Furthermore, "computer-readable recording medium" means that the program is dynamically retained for a short time, like a communication line for transmitting the program via a network such as the Internet or a communication line such as a telephone line. It may also include a program that holds a program at a fixed time, such as a volatile memory inside a computer system that serves as a server or a client in that case. Further, the above-mentioned program may be for realizing a part of the above-mentioned functions, and may be one for realizing the above-mentioned functions in combination with a program already recorded in the computer system. ..

  1 universal cart device, 2 network, 3 electronic commerce site (EC site), 4 user terminal, 11 product information storage unit, 12 user information storage unit, 13 page structure information storage unit, 14 reception unit, 15 first reading unit , 16 second reading unit, 17 order processing unit, 18 crawler unit, 18a page structure analysis processing unit, 18b image determination processing unit, 18c category determination processing unit.

Claims (8)

A product information storage unit that stores product information obtained from a plurality of electronic commerce sites;
A user information storage unit that stores user information;
A page structure information storage unit for storing page structure information of the plurality of electronic commerce sites;
A page structure analysis processing unit that analyzes the page structure of the plurality of electronic commerce sites, an image determination processing unit that determines the images included in the electronic commerce site after the page structure analysis process, and an image determination process after the image determination process. A crawler unit having a category determination processing unit that performs image category determination,
A receiving unit that receives a procedure for purchasing a product based on a plurality of product information stored in the product information storage unit;
A first reading unit that refers to the user information storage unit and reads user information of a user who has performed a procedure for purchasing a product by the reception unit;
A second reading unit that refers to the page structure information storage unit and reads the page structure information of an electronic commerce site that handles the products accepted by the accepting unit;
By accessing the electronic commerce site handling the product accepted by the accepting unit and using the user information read by the first reading unit based on the page structure information read by the second reading unit, Bei example and order processing unit that performs the order processing of goods received by the receiving unit,
The universal cart device , wherein the crawler unit generates the product information by the page structure analysis processing unit, the image determination processing unit, and the category determination processing unit, and stores the product information in the product information storage unit .   The universal cart device according to claim 1, wherein the order processing unit performs order processing for products by emulating a procedure for purchasing products on an electronic commerce site by using a virtual browser function. The universal cart device according to claim 2 , wherein the crawler unit extracts HTML elements of an electronic commerce site by XPATH (XML Path Language), and periodically changes, adds, or deletes product information. The receiving unit universal cart apparatus according to any one of claims 1 to 3 having a virtual cart function of registering product information obtained from a plurality of e-commerce sites as purchased items. The order processing unit performs page structure analysis process for analyzing the page structure of the e-commerce site, claim 1 for storing page construction information obtained in the page structure information storage unit in any one of the 4 Universal cart device described. A registration unit for registering the user information stored in the user information storage unit;
The registration unit registers a user with each electronic commerce site based on the registered user information when registering the user information or when the order processing unit performs an order processing for a product. Universal cart apparatus according to claim 1, any one of 5 to perform. A page structure analysis process that analyzes the page structure of multiple electronic commerce sites, an image determination process that determines the images included in the electronic commerce site after the page structure analysis process, and an image category after the image determination process. A category determination process for performing determination, a crawler process for performing,
Based on a plurality of product information stored in a product information storage unit that stores product information obtained from the plurality of electronic commerce sites, a receiving step of receiving a procedure for purchasing a product,
A first reading step of referring to a user information storage section that stores user information, and reading user information of a user who has performed the procedure for purchasing a product in the receiving step;
A second reading step of referring to a page structure information storage unit that stores the page structure information of the plurality of electronic commerce sites and reading the page structure information of the electronic commerce site that handles the product accepted in the accepting step;
By accessing the electronic commerce site handling the product accepted in the accepting step and performing the order processing based on the page structure information read in the second reading step, the user information read in the first reading step is used. , e Bei and order processing step of carrying out the order processing of goods received by the receiving step,
The universal cart providing method , wherein the crawler process generates the product information by the page structure analysis process, the image determination process, and the category determination process, and stores the product information in the product information storage unit . A page structure analysis process that analyzes the page structure of multiple electronic commerce sites, an image determination process that determines the images included in the electronic commerce site after the page structure analysis process, and an image category after the image determination process. A category determination process for performing determination, a crawler process for performing,
Based on a plurality of product information stored in a product information storage unit that stores product information obtained from the plurality of electronic commerce sites, a receiving step of receiving a procedure for purchasing a product,
A first reading step of referring to a user information storage section that stores user information, and reading user information of a user who has performed the procedure for purchasing a product in the receiving step;
A second reading step of referring to a page structure information storage unit that stores the page structure information of the plurality of electronic commerce sites and reading the page structure information of the electronic commerce site that handles the product accepted in the accepting step;
By accessing the electronic commerce site handling the product accepted in the accepting step and performing the order processing based on the page structure information read in the second reading step, the user information read in the first reading step is used. A universal cart program for realizing, by a computer, an order processing step of performing an order processing of the product received in the receiving step ,
A universal cart program in which the crawler process generates the product information by the page structure analysis process, the image determination process, and the category determination process, and stores the product information in the product information storage unit .

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