JP2017156857A - Beacon transmission device, communication device, beacon transmission method, coupon acquisition method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve guidance effect of customers by beacon information.SOLUTION: A digital signage device 1 comprises a beacon transmission unit 31 for broadcasting plural types of beacon information corresponding to plural types of coupon information. A control unit 23 changes a transmission condition depending on beacon information to be broadcast when the beacon transmission unit 31 broadcasts each of the plural types of beacon information.SELECTED DRAWING: Figure 5

Description

  The present invention relates to a beacon transmission device, a communication device, a beacon transmission method, a coupon acquisition method, and a program.

  In recent years, in order to encourage customers to visit stores, for example, a digital signage device that displays content includes a beacon transmission unit, and includes ID information corresponding to information related to content such as advertisements and guidance displayed on the digital signage device. A system is known that transmits beacon information from a beacon transmission unit and provides a coupon or the like to a communication device that has received the beacon information.

JP2015-222880A

  However, in Patent Document 1, the information that can be acquired by customers regardless of whether the beacon information is received at a distance or at a distance is uniform, and when the beacon information is received at a distance, the information comes close to the digital signage device. There was a case where it was not reached.

  The subject of this invention is improving the guidance effect of the customer by beacon information.

In order to solve the above problems, the beacon transmission device of the present invention is:
Transmitting means for broadcasting a plurality of types of beacon information corresponding to a plurality of types of coupon information;
Transmission condition changing means for changing the transmission condition when broadcasting each of the plurality of types of beacon information according to the beacon information to be broadcast by the transmission means;
Is provided.

The communication device of the present invention
Receiving means for receiving beacon information;
Detecting means for detecting a reception intensity at the time of receiving the beacon information;
Acquisition means for acquiring different coupon information according to the beacon information and the reception intensity;
Is provided.

  ADVANTAGE OF THE INVENTION According to this invention, the guidance effect of the customer by beacon information can be improved.

It is a figure showing the whole coupon grant system composition in this embodiment. It is a block diagram which shows the functional structure of the digital signage apparatus of FIG. It is a figure which shows schematic structure of the screen part in 1st Embodiment. It is a block diagram which shows the functional structure of the portable terminal of FIG. It is a flowchart which shows the beacon information transmission process A performed by the control part of FIG. It is a flowchart which shows the coupon display process A performed by the control part of FIG. It is a figure which shows an example of the operation | movement image of the coupon provision system in 1st Embodiment. It is a figure which shows schematic structure of the screen part in 2nd Embodiment. It is a flowchart which shows the beacon information transmission process B performed by the control part of FIG. It is a flowchart which shows the coupon display process B performed by the control part of FIG. It is a figure which shows an example of the operation | movement image of the coupon provision system in 2nd Embodiment.

<First Embodiment>
Hereinafter, a first embodiment according to the present invention will be described in detail with reference to the accompanying drawings. In the following embodiment, a case where the beacon transmission device according to the present invention is applied to the digital signage device 1 will be described as an example. The present invention is not limited to the illustrated example.

[Configuration of Coupon Granting System 100]
FIG. 1 is a diagram showing an overall configuration of a coupon grant system 100 according to an embodiment of the present invention. The coupon grant system 100 is a system that grants coupon information to the user (customer) of the mobile terminal 2 that has entered the communication area of the beacon transmission unit 31 of the digital signage device 1 installed in the store. As shown in FIG. 1, the coupon grant system 100 includes a digital signage device 1, a mobile terminal 2, and a server device 3. The beacon transmission unit 31 and the mobile terminal 2 of the digital signage device 1 can perform short-range wireless communication using Bluetooth (registered trademark). Further, the mobile terminal 2 and the server device 3 can be communicably connected via a communication network N including a wireless LAN (Local Area Network), a mobile communication network, the Internet, and the like. In addition, the number of the digital signage apparatus 1 and the portable terminal 2 is not specifically limited.

[Configuration of Digital Signage Device 1]
FIG. 2 is a block diagram showing a main control configuration of the digital signage apparatus 1 in the present embodiment. FIG. 3 is a front view showing a schematic configuration of the screen unit 22 of FIG. The digital signage apparatus 1 is an apparatus that is installed in, for example, a store and outputs contents such as product descriptions to customers.

  As shown in FIG. 2, the digital signage apparatus 1 includes a projection unit 21 that irradiates content image light, and a screen unit 22 that receives the image light emitted from the projection unit 21 at the back and projects it onto the front. Yes.

First, the projection unit 21 will be described.
The projection unit 21 includes a control unit 23, a projector 24, a storage unit 25, and a communication unit 26. The projector 24, the storage unit 25, and the communication unit 26 are connected to the control unit 23 as shown in FIG.

  The control unit 23 includes a CPU (Central Processing Unit) that executes various programs stored in the storage unit 25 to perform predetermined calculations and control of each unit, and a memory that is a work area when the program is executed. (Both not shown). The control unit 23 executes a beacon information transmission process A described later in cooperation with a program stored in the program storage unit 251 of the storage unit 25, and functions as a transmission condition changing unit.

  The projector 24 is a projection device that converts the image data of the content output from the control unit 23 into video light and irradiates it toward the screen unit 22. For example, the projector 24 performs a display operation by individually turning on / off each tilt angle of a plurality of micromirrors arranged in an array (in the case of XGA, horizontal 1024 pixels × vertical 768 pixels) at high speed. A DLP (Digital Light Processing) (registered trademark) projector using a DMD (digital micromirror device), which is a display element that forms a light image with the reflected light, is applicable.

  The storage unit 25 is configured by an HDD (Hard Disk Drive), a nonvolatile semiconductor memory, or the like. As shown in FIG. 2, the storage unit 25 includes a program storage unit 251, a content storage unit 252, and a beacon setting information storage unit 253.

  The program storage unit 251 stores a system program executed by the control unit 23, various processing programs, data necessary for executing these programs, and the like.

  The content storage unit 252 stores content information (content data) for outputting content by the digital signage device 1 in association with a content ID for identifying the content. The content information is composed of, for example, moving image data composed of a plurality of frame images and audio data corresponding to each frame image, but is composed only of image data (still image data or moving image data). It may be a thing.

  In the beacon setting information storage unit 253, ID information set in each of the first beacon 311 to the third beacon 313 (see FIG. 3) of the beacon transmission unit 31 in association with the content ID and when the content is output, and Transmission intensity (transmission radio wave intensity) is stored. The ID information is identification information for identifying the type of coupon information provided to the mobile terminal 2 when the content is output. In the beacon setting information storage unit 253, different ID information and different transmission intensities are stored in association with each of the first beacon 311 to the third beacon 313, respectively. A low transmission strength is associated with a beacon in which ID information of coupon information with a high discount rate is set. A high transmission intensity is associated with a beacon in which ID information of coupon information with a low discount rate is set. That is, beacon information corresponding to coupon information having a higher discount rate can be received as it is closer to the digital signage device 1.

  In the present embodiment, the first beacon 311 includes ID information indicating coupon information of the highest discount rate (for example, discount rate 50%) of the product introduced in the content and the lowest transmission strength (for example, low, Middle and high among low) are stored in association with each other. In the second beacon 312, ID information indicating coupon information having a discount rate lower than the first beacon 311 and higher than the third beacon 313 (for example, 40% discount rate), and the first beacon 311 A transmission intensity (for example, medium among low, medium, and high) that is higher than that of the third beacon 313 is associated and stored. In the third beacon 313, ID information indicating coupon information with the lowest discount rate (for example, discount rate 30%) and the highest transmission strength (for example, high among low, medium, and high) are stored in association with each other. ing.

  The storage unit 25 stores a content reproduction schedule and the like.

  The communication unit 26 includes a modem, a router, a network card, and the like, and performs communication with an external device via the communication network N.

Next, the screen unit 22 will be described.
As shown in FIG. 3, the screen unit 22 includes an image forming unit 27 and a pedestal 28 that supports the image forming unit 27.

  The image forming unit 27 is formed by laminating a film-like Fresnel lens on a single translucent plate 29 formed in a human shape such as an acrylic plate, which is disposed so as to be substantially orthogonal to the image light irradiation direction. The rear screen projection film screen 291 and a film 292 on which a person is printed in advance are attached. The projector 24 projects an image on the area where the film screen 291 of the image forming unit 27 is pasted. In addition, it is good also as a structure which stuck the film screen 291 to the translucent board 29 whole, and also projects a person. The image forming unit 27 constitutes a display device that displays content.

  The pedestal 28 is provided with a beacon transmission unit 31, a button-type operation unit 32, and an audio output unit 33 such as a speaker that outputs audio.

  The beacon transmission unit 31 is a beacon transmission device that broadcasts beacon information including preset ID information with a preset transmission intensity at a predetermined time by a Bluetooth Low Energy (BLE) communication method. In the first embodiment, the beacon transmission unit 31 includes three beacons, a first beacon 311, a second beacon 312, and a third beacon 313.

  The beacon transmission unit 31, the operation unit 32, and the audio output unit 33 are connected to the control unit 23 as shown in FIG.

[Configuration of mobile terminal 2]
FIG. 4 is a block diagram showing a main control configuration of the mobile terminal 2. The mobile terminal 2 is a communication device such as a smart phone or a mobile phone carried by a customer, and as shown in FIG. 4, a control unit 201, a storage unit 202, an operation unit 203, a display unit 204, a communication unit 205, a beacon. The receiving unit 206 and the time measuring unit 207 are provided.

  The control unit 201 includes a CPU that executes various programs stored in the program storage unit 221 of the storage unit 202 to perform predetermined calculations and control of each unit, and a memory that is a work area when the program is executed. (Both not shown). The control unit 201 executes various processes including the coupon display process A in cooperation with the application program stored in the program storage unit 221 of the storage unit 202.

  The storage unit 202 is configured by a nonvolatile semiconductor memory or the like. As shown in FIG. 4, the storage unit 202 is provided with a program storage unit 221. The program storage unit 221 stores a system program executed by the control unit 201, an application program for executing a coupon display process A described later (referred to as a beacon application), data necessary for executing these programs, and the like. ing.

  The operation unit 203 includes various function keys, accepts pressing input of each key by the user, and outputs the operation information to the control unit 201. The operation unit 203 includes a touch panel or the like in which transparent electrodes are arranged in a grid pattern so as to cover the surface of the display unit 204, detects a position pressed with a finger or a touch pen, and uses the position information as operation information. Output to the control unit 201.

  The display unit 204 is configured by an LCD (Liquid Crystal Display) or the like, and performs various displays on the screen in accordance with a display control signal from the control unit 201.

  The communication unit 205 wirelessly connects to the communication network N via a base station or an access point, and performs communication with an external device connected to the communication network N.

  The beacon reception unit 206 performs short-range wireless communication with an external beacon transmission device such as the beacon transmission unit 31 of the digital signage device 1 by the Bluetooth Low Energy (BLE) communication method, and is transmitted from the beacon transmission device. Receive beacon information. The beacon receiving unit 206 has a function of detecting the radio wave intensity of the received Bluetooth communication radio wave and outputting the detection information to the control unit 201.

  The time measuring unit 207 is configured by an RTC (Real Time Clock) or the like, acquires the current date and time, and outputs it to the control unit 201.

[Configuration of Server Device 3]
The server device 3 is a computer device that includes a control unit, a storage unit, an operation unit, a display unit, a communication unit, and the like. The storage unit of the server device 3 stores ID information and coupon information provided to the mobile terminal 2 that has received the beacon information including the ID information in association with each other. When the server device 3 receives the ID information and the coupon transmission request corresponding to the ID information from the portable terminal 2, the server device 3 refers to the storage unit, reads the coupon information corresponding to the ID information, and transmits the coupon information to the portable terminal 2.

[Operation of Coupon Granting System 100]
Next, operation | movement of the coupon provision system 100 in 1st Embodiment is demonstrated.
First, the operation of the digital signage apparatus 1 will be described.
FIG. 5 is a flowchart of the beacon information transmission process A executed in the digital signage apparatus 1. The beacon information transmission process A is executed by the cooperation of the control unit 23 and the program stored in the program storage unit 251 when the digital signage device 1 is turned on.

  First, the control unit 23 starts content output by the projector 24 and the audio output unit 33 according to the schedule (step S1). For example, the control unit 23 reads content information stored in the content storage unit 252 according to a predetermined schedule, and projects a content image on the image forming unit 27 by the projector 24 based on the moving image data of the read content information. (Display). Further, the audio output unit 33 outputs the audio of the content based on the audio data of the read moving image data.

  Next, the control unit 23 refers to the beacon setting information storage unit 253, and sets ID information and transmission intensity corresponding to the content in each beacon of the beacon transmission unit 31 (step S2). Since different ID information and different transmission strengths are set in the first beacon 311 to the third beacon 313 by the process of step S2, the transmission strength when broadcasting the beacon information is set to beacon information (ID information included in the beacon information). ) Can be changed.

  Next, the control unit 23 causes the first beacon 311 to broadcast beacon information including the set ID information at the set transmission strength (step S3). That is, the first beacon 311 broadcasts beacon information corresponding to coupon information with a discount rate of 50% for products related to the output content at a transmission strength of low.

  Next, the control unit 23 causes the second beacon 312 to broadcast beacon information including the set ID information at the set transmission strength (step S4). In other words, the second beacon 312 broadcasts beacon information corresponding to coupon information with a discount rate of 40% for a product related to the output content at a transmission strength: medium.

  Next, the control unit 23 causes the third beacon 313 to broadcast the beacon information including the set ID information with the set transmission strength (step S5). That is, the third beacon 313 broadcasts beacon information corresponding to coupon information with a discount rate of 30% for products related to the output content at a transmission strength of high.

  Next, the control unit 23 determines whether or not the content has ended (step S6). If it is determined that the content has not ended (step S6; NO), the control unit 23 returns to step S3 and repeatedly executes steps S3 to S5. When it is determined that the content has ended (step S6; YES), the control unit 23 returns to step S1.

  The control unit 23 repeatedly executes the processes of Steps S1 to S6 while the digital signage device 1 is powered on.

Next, the operation of the mobile terminal 2 will be described.
FIG. 6 is a flowchart of the coupon display process A executed in the mobile terminal 2. The coupon display process A is executed by the cooperation of the control unit 201 and the beacon application stored in the program storage unit 221 when the mobile terminal 2 is turned on.

First, the control unit 201 waits for beacon information to be received by the beacon receiving unit 206.
When the beacon information is received by the beacon receiving unit 206 (step S11; YES), the control unit 201 transmits at least ID information included in the received beacon information to the server device 3 by the communication unit 205, and transmits coupon information. A request is made (step S12).

Next, the control unit 201 waits for the coupon information from the server device 3 to be received by the communication unit 205 (step S13).
When it is determined that the coupon information from the server device 3 has been received by the communication unit 205 (step S13; YES), the control unit 201 displays the received coupon information on the display unit 204 (step S14), and returns to step S11. .
The displayed coupon information is stored in the storage unit 202 in response to an operation from the operation unit 203.

  The control unit 201 repeatedly executes the processes of Steps S11 to S14 while the mobile terminal 2 is powered on.

FIG. 7 is a diagram illustrating an example of an operation image of the coupon grant system 100 according to the first embodiment.
As described above, the transmission strength of the first beacon 311 <the transmission strength of the second beacon 312 <the transmission strength of the third beacon 313. That is, the distance that the beacon information reaches from the third beacon 313> the distance that the beacon information reaches from the second beacon 312> the distance that the beacon information reaches from the first beacon 311.

  When the user of the mobile terminal 2 that is a customer approaches the digital signage device 1, the mobile terminal 2 first receives beacon information broadcast from the third beacon 313, and ID information included in the beacon information from the server device 3. The coupon information corresponding to is received, and a coupon with a 30% discount is displayed on the display unit 204 as shown in FIG. Here, the coupon information includes notification information that informs that further useful coupon information can be obtained by approaching the digital signage device 1, "There is more advantageous information when approaching the signage." The notification information is also displayed on the display unit 204.

  When the user of the mobile terminal 2 further approaches the digital signage device 1, the mobile terminal 2 receives the beacon information broadcast from the second beacon 312 and receives a coupon corresponding to the ID information included in the beacon information from the server device 3. The information is received, and a 40% discount coupon is displayed on the display unit 204 as shown in FIG. Here, the coupon information includes notification information that informs that further useful coupon information can be obtained by approaching the digital signage device 1, "There is more advantageous information when approaching the signage." The notification information is also displayed on the display unit 204.

  When the user of the mobile terminal 2 further approaches the digital signage device 1, the mobile terminal 2 receives the beacon information broadcast from the first beacon 311 and receives a coupon corresponding to the ID information included in the beacon information from the server device 3. The information is received, and a 50% discount coupon is displayed on the display unit 204 as shown in FIG. Here, in the coupon information, there is a notice information that informs that there is more advantageous coupon information by getting closer to the digital signage device 1, “There are more advantageous information in the signage guide. The notification information is also displayed on the display unit 204.

  In this way, as the mobile terminal 2 approaches the digital signage device 1, more useful coupon information can be acquired. Therefore, the user of the mobile terminal 2 that is a customer is compared to the case where uniform beacon information is broadcast as in the past. To the digital signage apparatus 1 can be improved, and the effect of guiding the customer to the digital signage apparatus 1 can be improved.

  In the first embodiment, the transmission intensity is changed among the transmission conditions of the beacon information according to the coupon information corresponding to the ID information included in the beacon information emitted by the beacon transmission unit 31 of the digital signage device 1. However, the transmission direction of the beacon information may be changed. For example, the transmission direction may be changed so that coupon information with a higher discount rate is transmitted in the direction near the front of the digital signage apparatus 1. Thereby, it is possible to guide the user of the mobile terminal 2 to come near the front of the digital signage device 1.

  Moreover, in the said 1st Embodiment, although demonstrated taking the case where the transmission conditions (transmission intensity | strength and transmission direction) of beacon information were changed according to the discount rate of coupon information, it is not limited to this, For example, object A plurality of types of coupon information with different products (discount target products) may be prepared, and the transmission conditions may be changed for each beacon information corresponding to the target product. Thereby, since the range of the goods which can be discounted by approaching the digital signage apparatus 1 for the user of the portable terminal 2 spreads, the user can come near the digital signage apparatus 1. Even in this case, the coupon information is notified that further useful coupon information can be obtained by approaching the digital signage device 1 such as “There is more advantageous information when approaching the signage”. It is preferable to include notification information.

  In the first embodiment, the digital signage device 1 has been described as having three beacons. However, when broadcasting beacon information as one beacon, the ID included in the beacon information each time Broadcasting may be performed after changing the information and transmission intensity.

  Moreover, although 1st Embodiment demonstrated that notification information was included in all the coupon information, when another coupon information is obtained by approaching the digital signage apparatus 1, notification information has transmission intensity, for example. It is preferable to include the coupon information corresponding to the ID information when the threshold is higher than the predetermined threshold (that is, when the mobile terminal 2 is separated from the predetermined threshold).

<Second Embodiment>
Hereinafter, a second embodiment according to the present invention will be described in detail with reference to the accompanying drawings. In the following embodiment, a case where the communication apparatus according to the present invention is applied to the mobile terminal 2 will be described as an example. The present invention is not limited to the illustrated example.

  The configuration of the coupon grant system 100 in the second embodiment is the same as that described with reference to FIG. 1 in the first embodiment, but the following points are different in each device.

  In 2nd Embodiment, the beacon transmission part 31 of the digital signage apparatus 1 is provided with the one beacon 314, as shown in FIG. A predetermined transmission strength is set in the beacon 314.

  The program storage unit 251 of the digital signage apparatus 1 stores a program for executing the beacon transmission process B shown in FIG. The beacon setting information storage unit 253 stores ID information that is set in the beacon 314 of the beacon transmission unit 31 when the content is output in association with the content ID.

Further, a beacon application for executing the coupon display process B shown in FIG. 10 is stored in the program storage unit 221 of the mobile terminal 2. The control unit 201 of the mobile terminal 2 functions as an acquisition unit in cooperation with the beacon application.
Further, the beacon receiving unit 206 of the portable terminal 2 functions as a receiving unit and a detecting unit.

Further, the storage unit of the server device 3 stores ID information and reception strength in association with coupon information provided to the mobile terminal 2 that has received beacon information including the ID information at the reception strength. . In the second embodiment, coupon information with different discount rates is associated with each ID information in the storage unit of the server device 3 according to the reception intensity. Specifically, coupon information with a higher discount rate is associated with higher reception strength, and coupon information with a lower discount rate is associated with lower reception strength. In the present embodiment, coupon information with a discount rate of 30% is associated with reception strength: low, coupon information with a discount rate of 40% is associated with reception strength: medium, and discount rate is associated with reception strength: high. 50% coupon information is associated.
When the server device 3 receives the ID information and the reception strength from the mobile terminal 2 and receives a coupon transmission request, the server device 3 refers to the storage unit, reads the coupon information corresponding to the ID information and the reception strength, and stores the coupon information in the mobile terminal 2. Send.

  Since other configurations are the same as those described in the first embodiment, the description thereof is incorporated.

Next, operation | movement of the coupon provision system 100 in 2nd Embodiment is demonstrated.
First, the operation of the digital signage apparatus 1 will be described.
FIG. 9 shows a flowchart of the beacon information transmission process B executed in the digital signage apparatus 1. The beacon information transmission process B is executed by the cooperation of the control unit 23 and the program stored in the program storage unit 251 when the digital signage device 1 is turned on.

  First, the control unit 23 starts content output by the projector 24 and the audio output unit 33 according to the schedule (step S21). Since the process of step S21 is the same as the process of step S1, description is used.

  Next, the control unit 23 refers to the beacon setting information storage unit 253, and sets ID information corresponding to the content in the beacon 314 of the beacon transmission unit 31 (step S22).

  Next, the control unit 23 causes the beacon 314 of the beacon transmission unit 31 to broadcast the beacon information including the set ID information at a predetermined transmission intensity (step S23).

  Next, the control unit 23 determines whether or not the content has ended (step S24). When it is determined that the content has not ended (step S24; NO), the control unit 23 returns to step S23 and repeatedly executes beacon information broadcasting at predetermined time intervals. When it is determined that the content has ended (step S24; YES), the control unit 23 returns to step S21.

  The control unit 23 repeatedly executes the processes in steps S21 to S24 while the digital signage device 1 is powered on.

Next, the operation of the mobile terminal 2 will be described.
In FIG. 10, the flowchart of the coupon display process B performed in the portable terminal 2 is shown. The coupon display process B is executed by the cooperation of the control unit 201 and the beacon application stored in the program storage unit 221 when the mobile terminal 2 is turned on.

First, the control unit 201 waits for beacon information to be received by the beacon receiving unit 206 (step S31).
When the beacon information is received by the beacon receiving unit 206 (step S31; YES), the control unit 201 acquires the reception intensity at the time of receiving the beacon information from the beacon receiving unit 206 (step S32), and adds the received beacon information to the received beacon information. At least the included ID information and the received reception intensity are transmitted to the server device 3 by the communication unit 205, and a coupon information transmission request is made (step S33).

Next, the control unit 201 waits for the coupon information from the server device 3 to be received by the communication unit 205 (step S34).
When it is determined that the coupon information from the server device 3 has been received by the communication unit 205 (step S34; YES), the control unit 201 displays the received coupon information on the display unit 204 (step S35), and returns to step S31. .
The displayed coupon information is stored in the storage unit 202 in response to an operation from the operation unit 203.

  The control unit 201 repeatedly executes the processes of Steps S31 to S35 while the mobile terminal 2 is powered on.

FIG. 11 is a diagram illustrating an example of an operation image of the coupon grant system 100 according to the second embodiment.
As described above, since the transmission strength in the digital signage device 1 is constant, the reception strength when the beacon information is received becomes lower as the mobile terminal 2 is farther from the digital signage device 1. Further, the higher the reception strength, the higher the discount rate coupon information ID information is associated with the storage unit of the server device 3, and the lower discount rate coupon information ID information is associated with the lower reception strength. .

  When the user of the mobile terminal 2 approaches the digital signage device 1, the mobile terminal 2 receives the beacon information broadcast from the beacon 314 at a reception strength: low, and the ID information included in the beacon information from the server device 3 and Coupon information corresponding to reception strength: low is received, and a 30% discount coupon is displayed on the display unit 204 as shown in FIG. Here, the coupon information includes notification information that informs that further useful coupon information can be obtained by approaching the digital signage device 1, "There is more advantageous information when approaching the signage." The notification information is also displayed on the display unit 204.

  When the user of the mobile terminal 2 gets closer to the digital signage device 1, the mobile terminal 2 receives the beacon information broadcast from the beacon 314 at reception strength: medium, and receives the ID information and reception included in the beacon information from the server device 3. Strength: The coupon information corresponding to the inside is received, and a 40% discount coupon is displayed on the display unit 204 as shown in FIG. Here, the coupon information includes notification information that informs that further useful coupon information can be obtained by approaching the digital signage device 1, "There is more advantageous information when approaching the signage." The notification information is also displayed on the display unit 204.

  When the user of the mobile terminal 2 gets closer to the digital signage device 1, the mobile terminal 2 receives the beacon information broadcast from the beacon 314 at a reception strength: high, and receives the ID information and reception included in the beacon information from the server device 3. Coupon information corresponding to the strength is received, and a 50% discount coupon is displayed on the display unit 204 as shown in FIG. Here, the coupon information is notified that more useful information can be obtained by viewing the contents of the digital signage device 1 such as “There are more advantageous information in the signage guide. Notification information is included, and this notification information is also displayed on the display unit 204.

  As described above, since the coupon information that is more profitable can be acquired as the mobile terminal 2 approaches the digital signage device 1, it is possible to obtain the coupon information to the digital signage device 1 as compared to the case where uniform coupon information is provided as in the past. The guiding effect can be improved, and the user of the mobile terminal 2 that is a customer can come near the digital signage device 1.

  In the said 2nd Embodiment, although demonstrated taking the case of changing the discount rate of the coupon information which can be acquired according to the receiving intensity at the time of receiving beacon information, it is not limited to this, For example, the object goods of coupon information It may be changed. Thereby, since the range of the goods which can be discounted by approaching the digital signage apparatus 1 for the user of the portable terminal 2 spreads, the user can come near the digital signage apparatus 1. Even in this case, it is preferable that the coupon information includes notification information such as “There is more advantageous information when approaching signage”.

  In the second embodiment, the notification information is described as being included in all coupon information. However, when the coupon information is obtained by approaching the digital signage device 1, for example, the reception intensity is high. It is preferable to be included in the coupon information acquired when the threshold is lower than the predetermined threshold (that is, when the mobile terminal 2 is separated from a predetermined threshold).

As described above, according to the digital signage device 1 of the coupon grant system 100 in the first embodiment, the control unit includes the beacon transmission unit 31 that broadcasts a plurality of types of beacon information corresponding to a plurality of types of coupon information. 23 changes according to the beacon information which broadcasts the transmission conditions at the time of broadcasting each of multiple types of beacon information in the beacon transmission part 31. FIG.
Therefore, for example, by changing the transmission conditions such as transmission intensity and transmission direction for transmitting beacon information depending on the type of coupon information corresponding to the beacon information, the customer is encouraged to come near or in front of the digital signage device 1. It is possible to improve the customer guidance effect by the beacon information.

  For example, the control part 23 changes the transmission intensity | strength of beacon information to a low intensity | strength, so that the discount rate of the coupon information corresponding to the beacon information broadcast in the beacon transmission part 31 is high. Therefore, since coupon information with a high discount rate can be acquired as the digital signage apparatus 1 provided with the beacon transmission unit 31 is approached, it is possible to prompt the customer to come close to the digital signage apparatus 1, and beacon information Can improve the customer's guidance effect.

  For example, the control unit 23 changes the transmission intensity of the beacon information according to the target product of the coupon information corresponding to the beacon information broadcasted by the beacon transmission unit 31. Therefore, since coupon information of a wide range of products can be acquired by approaching the digital signage device 1 provided with the beacon transmission unit 31, it is possible to prompt the customer to come close to the digital signage device 1, and beacon information Can improve the customer's guidance effect.

Further, for example, by including in the coupon information notification information notifying that further useful coupon information can be obtained by approaching the digital signage device 1, the customer is encouraged to move closer to the digital signage device 1. Therefore, the customer's guidance effect by beacon information can be improved.
Further, for example, the notification information is included in coupon information corresponding to beacon information transmitted at a transmission intensity higher than a predetermined threshold value, so that a customer who is far away from the digital signage device 1 can send the notification information to the digital signage device 1. Can be guided closer.

  Moreover, according to the portable terminal 2 of the coupon grant system 100 in the second embodiment, the beacon receiving unit 206 that receives the beacon information and detects the reception intensity at the time of receiving the beacon information is provided. Different coupons are acquired from the server device 3 according to the received beacon information and reception intensity. Accordingly, different coupon information can be acquired according to the reception intensity of the beacon information, so that the customer can be prompted to come close to the digital signage device 1 that is the transmission source of the beacon information. The induction effect can be improved.

  For example, the control unit 201 acquires coupon information with a higher discount rate as the reception intensity of the beacon information is higher, so that the customer comes closer to the digital signage device 1 that is the source of the beacon information. It is possible to improve the customer guidance effect by the beacon information.

  Further, for example, the control unit 201 acquires coupon information of different target products according to the reception intensity of the beacon information, so that the customer gets closer to the digital signage device 1 that is the source of the beacon information. Therefore, it is possible to improve the customer guidance effect by the beacon information.

Further, for example, by including in the coupon information notification information notifying that further useful coupon information can be obtained by approaching the digital signage device 1, the customer is encouraged to move closer to the digital signage device 1. Therefore, the customer's guidance effect by beacon information can be improved.
Further, for example, the notification information is included in the coupon information acquired according to the reception intensity lower than the predetermined threshold value, so that the customer who is far away from the digital signage device 1 approaches the digital signage device 1. Can be guided.

  In addition, the description content in the said embodiment is a suitable example of the coupon provision system which concerns on this invention, and is not limited to this.

  For example, in the above embodiment, when the mobile terminal 2 receives beacon information, the ID information (or ID information and reception intensity) included in the received beacon information is transmitted to the server device 3, and the server device 3 Although the case where coupon information is acquired has been described as an example, coupon information corresponding to ID information (or ID information and reception intensity) is stored in the beacon application, and the coupon is stored in the beacon application without using the server device 3. It is good also as acquiring information.

  In addition, the detailed configuration and detailed operation of each device constituting the coupon grant system can be changed as appropriate without departing from the spirit of the invention.

Although several embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments, but includes the scope of the invention described in the claims and equivalents thereof.
The invention described in the scope of claims attached to the application of this application will be added below. The item numbers of the claims described in the appendix are as set forth in the claims attached to the application of this application.
[Appendix]
<Claim 1>
Transmitting means for broadcasting a plurality of types of beacon information corresponding to a plurality of types of coupon information;
Transmission condition changing means for changing the transmission condition when broadcasting each of the plurality of types of beacon information according to the beacon information to be broadcast by the transmission means;
A beacon transmission device comprising:
<Claim 2>
The plurality of types of coupon information is a plurality of coupon information with different discount rates,
The transmission condition is a transmission intensity of the beacon information,
The beacon transmission device according to claim 1, wherein the transmission condition changing unit changes the transmission intensity of the beacon information by the transmission unit to a lower intensity as the discount rate of coupon information corresponding to the beacon information to be broadcast is higher.
<Claim 3>
The plurality of types of coupon information is a plurality of coupon information with different target products,
The transmission condition is a transmission intensity of the beacon information,
The beacon transmission device according to claim 1, wherein the transmission condition changing unit changes a transmission intensity of the beacon information by the transmission unit according to a target product of coupon information corresponding to the beacon information to be broadcast.
<Claim 4>
The beacon transmitting device is provided in a display device that displays content,
The transmission condition changing means changes a transmission condition when broadcasting each of the plurality of types of beacon information during a period in which one content is displayed according to the beacon information to be broadcast. The beacon transmitting device according to any one of?
<Claim 5>
The beacon transmission device according to claim 4, wherein the coupon information includes notification information for notifying that further useful coupon information is obtained by approaching the display device.
<Claim 6>
The beacon transmission device according to claim 5, wherein the notification information is included in coupon information corresponding to beacon information transmitted at a transmission intensity higher than a predetermined threshold.
<Claim 7>
Receiving means for receiving beacon information;
Detecting means for detecting a reception intensity at the time of receiving the beacon information;
Acquisition means for acquiring different coupon information according to the beacon information and the reception intensity;
A communication device comprising:
<Claim 8>
The communication device according to claim 7, wherein the acquisition unit acquires coupon information having a higher discount rate as the reception strength is higher.
<Claim 9>
The communication device according to claim 7, wherein the acquisition unit acquires coupon information of different target products according to the reception intensity.
<Claim 10>
The beacon information is transmitted from a beacon transmission device provided in a display device that displays content,
The communication device according to any one of claims 7 to 9, wherein the coupon information includes notification information for notifying that further useful coupon information is obtained by approaching the display device.
<Claim 11>
The communication apparatus according to claim 10, wherein the notification information is included in coupon information acquired according to a reception intensity lower than a predetermined threshold.
<Claim 12>
Changing the transmission conditions when broadcasting multiple types of beacon information corresponding to multiple types of coupon information according to the beacon information to broadcast,
Broadcasting the plurality of types of beacon information under the changed transmission condition;
A beacon transmission method including:
<Claim 13>
Receiving beacon information;
Detecting the reception intensity at the time of receiving the beacon information;
Obtaining different coupon information according to the beacon information and the received intensity;
Coupon acquisition method including
<Claim 14>
Computer
Transmitting means for broadcasting a plurality of types of beacon information corresponding to a plurality of types of coupon information;
Transmission condition changing means for changing the transmission condition when broadcasting the plurality of types of beacon information according to the beacon information for broadcasting.
Program to function as.
<Claim 15>
Computer
Receiving means for receiving beacon information;
Detecting means for detecting a reception intensity at the time of receiving the beacon information;
An acquisition means for acquiring different coupon information according to the beacon information and the reception intensity,
Program to function as.

DESCRIPTION OF SYMBOLS 1 Digital signage apparatus 21 Projection part 22 Screen part 23 Control part 24 Projector 25 Storage part 251 Program storage part 252 Content storage part 253 Beacon setting information storage part 26 Communication part 27 Image formation part 28 Base 29 Translucent board 31 Beacon transmission part 32 Operation unit 33 Audio output unit 2 Portable terminal 201 Control unit 202 Storage unit 221 Program storage unit 203 Operation unit 204 Display unit 205 Communication unit 206 Beacon reception unit 207 Timekeeping unit 3 Server device

Claims (15)

Transmitting means for broadcasting a plurality of types of beacon information corresponding to a plurality of types of coupon information;
Transmission condition changing means for changing the transmission condition when broadcasting each of the plurality of types of beacon information according to the beacon information to be broadcast by the transmission means;
A beacon transmission device comprising: The plurality of types of coupon information is a plurality of coupon information with different discount rates,
The transmission condition is a transmission intensity of the beacon information,
The beacon transmission device according to claim 1, wherein the transmission condition changing unit changes the transmission intensity of the beacon information by the transmission unit to a lower intensity as the discount rate of coupon information corresponding to the beacon information to be broadcast is higher. The plurality of types of coupon information is a plurality of coupon information with different target products,
The transmission condition is a transmission intensity of the beacon information,
The beacon transmission device according to claim 1, wherein the transmission condition changing unit changes a transmission intensity of the beacon information by the transmission unit according to a target product of coupon information corresponding to the beacon information to be broadcast. The beacon transmitting device is provided in a display device that displays content,
The transmission condition changing means changes a transmission condition when broadcasting each of the plurality of types of beacon information during a period in which one content is displayed according to the beacon information to be broadcast. The beacon transmitting device according to any one of?   The beacon transmission device according to claim 4, wherein the coupon information includes notification information for notifying that further useful coupon information is obtained by approaching the display device.   The beacon transmission device according to claim 5, wherein the notification information is included in coupon information corresponding to beacon information transmitted at a transmission intensity higher than a predetermined threshold. Receiving means for receiving beacon information;
Detecting means for detecting a reception intensity at the time of receiving the beacon information;
Acquisition means for acquiring different coupon information according to the beacon information and the reception intensity;
A communication device comprising:   The communication device according to claim 7, wherein the acquisition unit acquires coupon information having a higher discount rate as the reception strength is higher.   The communication device according to claim 7, wherein the acquisition unit acquires coupon information of different target products according to the reception intensity. The beacon information is transmitted from a beacon transmission device provided in a display device that displays content,
The communication device according to any one of claims 7 to 9, wherein the coupon information includes notification information for notifying that further useful coupon information is obtained by approaching the display device.   The communication apparatus according to claim 10, wherein the notification information is included in coupon information acquired according to a reception intensity lower than a predetermined threshold. Changing the transmission conditions when broadcasting multiple types of beacon information corresponding to multiple types of coupon information according to the beacon information to broadcast,
Broadcasting the plurality of types of beacon information under the changed transmission condition;
A beacon transmission method including: Receiving beacon information;
Detecting the reception intensity at the time of receiving the beacon information;
Obtaining different coupon information according to the beacon information and the received intensity;
Coupon acquisition method including Computer
Transmitting means for broadcasting a plurality of types of beacon information corresponding to a plurality of types of coupon information;
Transmission condition changing means for changing the transmission condition when broadcasting the plurality of types of beacon information according to the beacon information for broadcasting.
Program to function as. Computer
Receiving means for receiving beacon information;
Detecting means for detecting a reception intensity at the time of receiving the beacon information;
An acquisition means for acquiring different coupon information according to the beacon information and the reception intensity,
Program to function as.

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