JP2017084310A - Access source company information notification system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an access source company information notification system suitable for improving a business efficiency which utilizes a home page.SOLUTION: A business support server 100 registers access information containing an IP address to an access information table 400, acquires company information of a company which is an access source on the basis of the IP address of the access information table 400, then, notifies a client terminal 300 of the acquired company information which is acquired about an object access source which accessed to a www server 200 in a prescribed period, for every prescribed period. Therefore, it is possible to grasp a company(s) which browsed a home page and did not perform inquiry, so that, for example, if a target registration request or telephone call request is performed to the company, a customer in the future can be acquired. Therefore, a business efficiency using a home page is improved.SELECTED DRAWING: Figure 5

Description

  The present invention relates to a system for notifying access source company information, and more particularly to an access source company information notification system suitable for improving business efficiency utilizing a homepage.

  Conventionally, as a technique for supporting sales, for example, a technique for supporting sales through a homepage is known (Patent Document 1). In addition, for example, a technology for supporting sales by tele appointment is known (Patent Document 2).

JP 2014-6791 A JP 2002-269335 A

  In sales with a homepage, when a partner with an obvious issue browses the homepage and the problem solving needs match, the customer is contacted relatively quickly. It is effective to acquire "current customer"). On the other hand, in sales by tele-appo, sales representatives regularly approach many partners who do not have an obvious problem, and maintain the relationship with the partner until a potential problem becomes apparent. It is effective in acquiring customers that will lead to future sales (hereinafter referred to as “future customers”). In the previous application (Japanese Patent No. 5563174), the applicant has realized the continuous and stable sales by paying attention to the characteristics of sales by homepage and sales by tele appointment. doing.

  As described above, although the homepage is currently excellent in acquiring customers, if it can be used as a tool for acquiring customers in the future, it can be expected that the business efficiency will be further improved.

  Therefore, the present invention has been made paying attention to such an unsolved problem of the conventional technology, and provides an access source company information notification system suitable for improving business efficiency using a homepage. The purpose is that.

  [Invention 1] In order to achieve the above object, an access source company information notification system of an invention 1 includes access information registration means for registering access information including address information of an access source that has accessed a server in an access information storage means; The company information acquisition unit that acquires the company information of the access source based on the address information of the access source of the access information storage unit, and the target access source that accessed the server within the predetermined period for each predetermined period Corporate information notifying means for notifying the company information acquired by the company information acquiring means.

  Here, the company information can be configured, for example, as information for identifying the company (for example, link information such as a name, a number, an ID, and a URL). Further, the company information can be configured as, for example, letters, numbers, figures, signs, symbols, images, sounds, and other information.

  Further, the company information acquisition means may input the company information from an input device or the like, may acquire or receive the company information from an external terminal or the like, or may receive the company information from a storage device or a storage medium. May be read out, or company information may be generated or calculated by information processing or the like. Therefore, acquisition includes at least input, acquisition, reception, reading (including search), generation, and calculation. Hereinafter, the concept of acquisition is the same.

  Further, the present system may be realized as a single device, terminal, or other device, or may be realized as a network system in which a plurality of devices, terminals, or other devices are communicably connected. In the latter case, each component may belong to any one of a plurality of devices and the like as long as they are connected so as to communicate with each other.

  [Invention 2] Furthermore, the access source company information notification system of the invention 2 is the access source company information notification system of the invention 1, wherein the access information is an address of a page accessed by the access source among pages provided by the server. Address information aggregating means that aggregates, for each address information, address information of a page accessed by the target access source within the predetermined period of address information of the page of the access information storage means. The notifying means notifies the company information acquired by the company information acquiring means and the address information of the pages counted by the address information counting means for the target access source.

  [Invention 3] Furthermore, the access source company information notification system of the invention 3 is the access source company information notification system of any one of the inventions 1 and 2, wherein the company information notification means is a target company related to a target company as a sales target. Whether to notify is determined based on the target company information in the target company information storage means for storing information.

  Here, as a specific method for determining whether notification is possible, for example, a configuration in which notification is performed when the target access source is the target company, or a configuration in which notification is performed when the target access source is not the target company is adopted. be able to. With the former configuration, it can be understood that the target company has browsed the page, and with the latter configuration, it can be understood that a company other than the target company has browsed the page.

  [Invention 4] Further, the access source company information notification system according to the invention 4 is the access source company information notification system according to the invention 3, wherein an access related to the company information is received from a notification destination notified of the company information by the company information notification means. A target registration request receiving means for receiving a target registration request for registering a source as a target company; and when the target registration request is received by the target registration request receiving means, the company information notified to the notification destination is the target company information. Company information registration means for registering in the storage means.

  [Invention 5] Furthermore, the access source company information notification system of the invention 5 is the access source company information notification system according to any one of the inventions 1 to 4, wherein the company information notification means notifies the company information from the notification destination. The business activity request receiving means for receiving the business activity request for requesting the business activity to the access source related to the company information, and when the business activity request is received by the business activity request receiving means, the notification destination is notified. Sales activity instruction notifying means for notifying the terminal of the sales person in charge of the business information to the access source related to the company information and the company information.

  As described above, according to the access source company information notification system of the invention 1, it is possible to grasp a company that has not reached an inquiry among companies browsing the page. If it is the target, it can lead to the acquisition of customers in the future. Therefore, it is possible to improve the sales efficiency using the homepage as compared with the prior art. In addition, since the company that has accessed the server within a predetermined period can be grasped, it is possible to conduct business activities for the company at the timing when the company browses the page. Furthermore, since the notification is performed every predetermined period, the notification is not complicated as compared with the case where the notification is performed every time access is performed, and the grasp is easy.

  Furthermore, according to the access source company information notification system of the invention 2, the pages accessed by the same company within a predetermined period can be tabulated and grasped for each page. As compared with the case where the notification is made, the page can be easily grasped.

  Furthermore, according to the access source company information notification system of the invention 3, whether or not notification is possible is determined based on the target company information in the target company information storage means. For example, when the target company browses the page, or other than the target company Can see that the company has viewed the page.

  Furthermore, according to the access source company information notification system of the fourth aspect, the notified company can be registered as a target company and set as a target of business.

  Furthermore, according to the access source company information notification system of the fifth aspect, the sales representative can be instructed to conduct sales activities for the notified company.

It is a block diagram which shows the structure of the network system which concerns on this Embodiment. 2 is a diagram illustrating a hardware configuration of a sales support server 100. FIG. It is a figure which shows the data structure of the access information table 400, the company information table 420, and the target company information table 440. It is a flowchart which shows an access information registration process. It is a flowchart which shows an access origin company information notification process. It is a flowchart which shows a target company registration process.

  Embodiments of the present invention will be described below. 1 to 6 are diagrams showing this embodiment.

  In the present embodiment, for example, the present invention is applied to a case where a business agency request is received from a company and the business agency company supports the business activities on behalf of the company.

First, the configuration of the present embodiment will be described.
FIG. 1 is a block diagram showing a configuration of a network system according to the present embodiment.

  As shown in FIG. 1, the Internet 199 includes a sales support server 100 used by a sales agent company, a www server 200, and a homepage (hereinafter simply referred to as “homepage”) installed in a storage area of the www server 200. A client terminal 300 used by a company that is the owner is connected.

  A program code such as a Java (registered trademark) script for transmitting access information for accessing the web server 200 to the sales support server 100 is embedded in the home page. Alternatively, the program code is executed by the www server 200 and the access information is transmitted to the sales support server 100. The access information includes (1) the date and time of access (hereinafter referred to as “access date and time”), (2) the IP address of the access source (hereinafter simply referred to as “IP address”), and (3) the page accessed by the access source. URL (hereinafter referred to as “page URL”), and (4) a keyword (hereinafter referred to as “search keyword”) input for a search by a search engine.

Next, the configuration of the sales support server 100 will be described.
FIG. 2 is a diagram illustrating a hardware configuration of the sales support server 100.

  As shown in FIG. 2, the sales support server 100 includes a CPU (Central Processing Unit) 30 that controls operations and the entire system based on a control program, and a ROM ( Read Only Memory) 32, RAM (Random Access Memory) 34 for storing data read from the ROM 32 and the like and calculation results required in the calculation process of the CPU 30, and I for mediating input / output of data to / from external devices / F (InterFace) 38, which are connected to each other via a bus 39 that is a signal line for transferring data so that data can be exchanged.

  The I / F 38 includes, as external devices, an input device 40 such as a keyboard and a mouse that can input data as a human interface, a storage device 42 that stores data, tables, and the like as files, and a screen based on image signals. Is connected to a signal line for connecting to the Internet 199.

Next, the data structure of the storage device 42 will be described.
FIG. 3 is a diagram illustrating a data structure of the access information table 400, the company information table 420, and the target company information table 440.

  As shown in FIG. 3A, the storage device 42 stores an access information table 400 for registering access information.

  In the access information table 400, one record is registered for each access information. Each record includes a field 402 for registering an access date, a field 404 for registering an IP address, a field 406 for registering a page URL, and a field 408 for registering a search keyword.

  Further, as shown in FIG. 3B, the storage device 42 stores a company information table 420 for registering company information.

  In the company information table 420, one record is registered for each IP address. Each record has a field 422 for registering an IP address and a field 424 for registering a company name.

  In addition, as shown in FIG. 3C, the storage device 42 stores a target company information table 440 for registering target company information related to a target company as a sales target.

  In the target company information table 440, one record is registered for each target company. Each record has a field 442 for registering a company ID for identifying the target company and a field 444 for registering the name of the target company.

Next, the operation of the present embodiment will be described.
FIG. 4 is a flowchart showing the access information registration process.

  The CPU 30 is composed of an MPU (Micro-Processing Unit) or the like, activates a predetermined program stored in a predetermined area of the ROM 32, and executes an access information registration process shown in the flowchart of FIG. 4 according to the program.

  When the access information registration process is executed by the CPU 30, as shown in FIG. 4, first, the process proceeds to step S100.

  In step S100, it is determined whether or not access information has been received. If it is determined that the access information has been received (YES), the process proceeds to step S102, but if it is not (NO), the access information is determined. Until it is received in step S100.

  In step S102, the received access information is registered in the access information table 400, a series of processing is terminated, and the original processing is restored.

Next, a case where notification is made to the client terminal 300 will be described.
FIG. 5 is a flowchart showing access source company information notification processing.

  The CPU 30 activates a predetermined program stored in a predetermined area of the ROM 32, and executes the access source company information notification process shown in the flowchart of FIG. 5 according to the program.

  When the access source company information notification process is executed in the CPU 30, as shown in FIG. 5, first, the process proceeds to step S200.

  In step S200, it is determined whether or not a predetermined time (for example, 1 hour) has elapsed since the previous execution date and time. If it is determined that the predetermined time has elapsed (YES), the process proceeds to step S202. When it determines (NO), it waits by step S200 until predetermined time passes.

  In step S202, an IP address corresponding to an access date and time that is newer than the previous execution date and time is read from the access information table 400, the process proceeds to step S204, and it is determined whether or not the read IP address is registered in the company information table 420. If it is determined that the IP address is not registered (NO), the process proceeds to step S206.

  In step S206, company information corresponding to the read IP address is acquired from an IP address management server such as JPNIC, the process proceeds to step S208, the acquired company information is registered in the company information table 420, and the process proceeds to step S210. .

  In step S210, it is determined whether or not the company information acquired in step S206 or read in step S220 is registered in the target company information table 440. If it is determined that the company information is not registered (NO), The process proceeds to step S212.

  In step S212, the access information table 400 is searched for a record in which the access date and time that is newer than the previous execution date and the IP address that matches the IP address read in step S202 is registered, and is registered in the same record. The page URL that has been read is read out, and a totaling process is performed in which the read page URL is tabulated without duplication. For example, when the URLs of page A, page B, page C, page B, and page A are read, duplicates are eliminated and the URLs are compiled into three URLs, page A, page B, and page C.

  Next, the process proceeds to step S214, and the company information acquired in step S206 or read out in step S220, the page URLs tabulated in step S212, and the target registration request for registering the company related to the company information as the target company are sales support servers. A mail including a link URL for transmitting to 100 and a link URL for transmitting to the sales support server 100 a call request for requesting a business activity by tele appointment to a company related to the company information is transmitted to the client terminal 300. Execute notification processing.

  Next, the process proceeds to step S216, where it is determined whether all IP addresses corresponding to access dates that are newer than the previous execution date have been processed except for duplication, and it is determined that all IP addresses have been processed ( YES) terminates the series of processing and returns to the original processing.

  On the other hand, if it is determined in step S216 that there is an unprocessed IP address (NO), the process proceeds to step S218, except for the IP address that has been processed once, the next corresponding to the access date and time that is newer than the previous execution date and time. Are read from the access information table 400, and the process proceeds to step S204.

  On the other hand, if it is determined in step S210 that the company information acquired in step S206 or read in step S220 is registered in the target company information table 440 (YES), the process proceeds to step S216.

  On the other hand, if it is determined in step S204 that the read IP address is registered in the company information table 420 (YES), the process proceeds to step S220, and the company information corresponding to the read IP address is stored in the company information table 420. And the process proceeds to step S210.

  Next, a case where a registration request or a call request to the target company information table 440 is received will be described.

FIG. 6 is a flowchart showing the target company registration process.
The CPU 30 activates a predetermined program stored in a predetermined area of the ROM 32, and executes target company registration processing shown in the flowchart of FIG. 6 according to the program.

  When the target company registration process is executed by the CPU 30, as shown in FIG. 6, first, the process proceeds to step S300.

  In step S300, it is determined whether a target registration request has been received from the client terminal 300. If it is determined that a target registration request has been received (YES), the process proceeds to step S302, and the received target registration request is related to the target registration request. The company information acquired in step S206 or read out in step S220 is registered in the target company information table 440 for the company, and a series of processes is terminated and the original process is restored.

  On the other hand, if it is determined in step S300 that the target registration request is not received (NO), the process proceeds to step S304, where it is determined whether a call request is received from the client terminal 300, and the call request is received. If it is determined (YES), the caller's terminal is notified of a call instruction for conducting a business activity by teleapproval with the company information acquired in step S206 or read in step S220 for the company related to the received call request. Then, the series of processes is terminated and the original process is restored.

  Sales representatives conduct sales activities by tele appointment according to call instructions. Further, the target company information in the target company information table 440 is referred to, and sales activities are regularly performed by tele appointment.

  On the other hand, if it is determined in step S304 that the call request is not received (NO), the series of processes is terminated and the process returns to the original process.

Next, the effect of this embodiment will be described.
In the present embodiment, access information including an IP address is registered in the access information table 400, the company information of the access source is acquired based on the IP address of the access information table 400, and within a predetermined period every predetermined period. The company information acquired about the target access source that accessed the www server 200 is notified to the client terminal 300.

  As a result, it is possible to grasp a company that has not reached an inquiry among companies browsing the homepage. For example, if a target registration request or a call request is made for the company, it is possible to obtain a customer in the future. Therefore, it is possible to improve the sales efficiency using the homepage as compared with the prior art.

  In addition, since the company that has accessed the www server 200 within a predetermined period can be grasped, it is possible to conduct business activities for the company at the timing when the company browses the homepage. Furthermore, since the notification is performed every predetermined period, the notification is not complicated as compared with the case where the notification is performed every time access is performed, and the grasp is easy.

  Furthermore, in the present embodiment, access information including a page URL is registered in the access information table 400, and page URLs accessed by the target access source within a predetermined period of page URLs of the access information table 400 are excluded. Aggregate and notify the client terminal 300 of the company information acquired for the target access source and the aggregated page URL.

  As a result, the pages accessed by the same company within the predetermined period can be tabulated and grasped for each page, so that all pages including the accessed duplicates are notified, The page can be easily grasped.

  Furthermore, in the present embodiment, when the acquired company information is not registered in the target company information table 440, the acquired company information is notified to the client terminal 300.

  Thereby, it is possible to grasp that a company other than the target company has browsed the homepage.

  Furthermore, in the present embodiment, when a target registration request is received from the client terminal 300, the company information acquired for the company related to the received target registration request is registered in the target company information table 440.

  As a result, the notified company can be registered as a target company and can be sold.

  Furthermore, in the present embodiment, when a call request is received from the client terminal 300, a call instruction for performing a sales activity by tele appointment together with company information acquired for the company related to the received call request is sent to the terminal of the sales staff. Notify

  Thereby, it is possible to instruct the sales person in charge of the sales activity to the notified company.

  In the present embodiment, the www server 200 corresponds to the server of the invention 1 or 2, the IP address or URL corresponds to the address information of the invention 1 or 2, and the access information table 400 includes the access of the invention 1 or 2. Corresponding to the information storage means, the target company information table 440 corresponds to the target company information storage means of the invention 3 or 4. Step S102 corresponds to the access information registration means of invention 1, steps S206 and S220 correspond to the company information acquisition means of invention 1 or 2, and step S212 corresponds to the address information aggregation means of invention 2. Step S214 corresponds to the company information notifying means of inventions 1 to 5.

  Further, in the present embodiment, step S300 corresponds to the target registration request receiving means of the invention 4, step S302 corresponds to the company information registration means of the invention 4, and step S304 is the business activity request receiving of the invention 5. Corresponding to the means, step S306 corresponds to the sales activity instruction notifying means of the fifth aspect.

[Modification]
In the above embodiment, the company name is registered as the company information. However, the company information is not limited to this, and the company address, industry, establishment date, stock listing presence, capital, sales You can also register profits, number of employees. The same applies to target company information.

  In the above-described embodiment and its modification, when the company information acquired in step S206 or read in step S220 is not registered in the target company information table 440, the client terminal 300 is notified of the company information. Not limited to this, when the company information acquired in step S206 or read in step S220 is registered in the target company information table 440, the client terminal 300 may be notified of the company information. Further, the company information may be notified to the client terminal 300 regardless of whether or not the target company information table 440 is registered. When registered in the target company information table 440, the notification mail to the client terminal 300 does not include the link URL for transmitting the target registration request to the sales support server 100.

  In the above-described embodiment and its modification, the case where the present invention is applied to a network system including the Internet 199 has been described. However, the present invention is not limited to this. Also good. Of course, the present invention is not limited to a network that performs communication using the same method as the Internet 199, and can be applied to a network of any communication method.

  Moreover, in the said embodiment and its modification, although it was aimed at a company, it can also be targeted at individual corporations, other natural persons, and corporations other than companies.

  Further, in the above-described embodiment and its modifications, the case where the program stored in advance in the ROM 32 is executed in the processes shown in the flowcharts of FIGS. 4 to 6 has been described. However, the present invention is not limited to this. Instead, the program may be read from the storage medium storing the program showing these procedures into the RAM 34 and executed.

  Further, in the above-described embodiment and its modifications, the present invention is applied to the case of supporting a sales activity performed in response to a request for a sales agent. However, the present invention is not limited thereto, and other modifications may be made without departing from the gist of the present invention. This can also be applied. For example, the present invention can be applied to a case where the sales department of the company supports the sales activities of the company.

DESCRIPTION OF SYMBOLS 100 ... Sales support server, 200 ... www server, 300 ... Client terminal, 30 ... CPU, 32 ... ROM, 34 ... RAM, 38 ... I / F, 39 ... Bus, 40 ... Input device, 42 ... Storage device, 44 ... Display device, 199 ... Internet, 400 ... access information table, 420 ... company information table, 440 ... target company information table

Claims (5)

Access information registration means for registering in the access information storage means access information including address information of the access source that has accessed the server;
Company information acquisition means for acquiring the access source company information based on the access source address information of the access information storage means;
An access source company information notification system comprising company information notification means for notifying the company information acquired by the company information acquisition means for a target access source that has accessed the server within the predetermined period for each predetermined period . In claim 1,
The access information includes address information of a page accessed by the access source among pages provided by the server,
Address information counting means for counting address information of pages accessed by the target access source within the predetermined period of the address information of the page of the access information storage means for each address information,
The company information notification unit notifies the company information acquired by the company information acquisition unit and the address information of the pages tabulated by the address information tabulation unit for the target access source. In any one of Claim 1 and 2,
The company information notifying means determines whether to notify based on the target company information of the target company information storing means for storing target company information relating to a target company as a sales target. . In claim 3,
Target registration request receiving means for receiving a target registration request for registering an access source related to the company information as a target company from the notification destination that has notified the company information by the company information notification means;
An access source company comprising: company information registration means for registering the company information notified to the notification destination in the target company information storage means when the target registration request is received by the target registration request receiving means. Information notification system. In any one of Claims 1 thru | or 4,
A business activity request receiving unit that receives a business activity request for requesting a business activity from an access source related to the company information from a notification destination that has notified the company information by the company information notification unit;
When the business activity request is received by the business activity request receiving means, the business activity instruction for notifying the sales representative's terminal of the business information notified to the notification destination and the business activity instruction for the access source related to the business information An access source company information notification system comprising a notification means.

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