JP2016192049A - Local traffic community formation server, local traffic community formation system, and method for the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To support formation and expansion of local traffic users' community.SOLUTION: A local traffic community formation server acquires from users and external systems user information on the users and hysteresis of vehicles used for local traffic within a community. User information on community members and user information on other users are compared, users with a high level of compatibility with the members are determined to be latent users, and the number of those latent users is calculated. Then, the local traffic community formation server assigns a prescribed point to each member according to the calculated number of latent users, and when the points assigned to any member reaches a prescribed number, selects that user as a core member.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a regional traffic community formation server, a regional traffic community formation system, and a method thereof.

  As a method for increasing the degree of recognition of a community which is a network between users, there are known a method of displaying an advertisement for introducing a community on the Internet, communication (user reviews) between users, and the like.

  In addition, a system that deepens exchanges between users by forming a community and sharing a schedule between users is also known. For example, in Patent Document 1, community residents using groupware for the purpose of actively sharing local information and public information that can be shared among local residents and actively performing local autonomy and exchanges. A type information providing system is disclosed.

  According to the technique disclosed in Patent Document 1, a plurality of terminal devices that share regional information and an information processing device that manages regional information transmitted and received by these terminal devices are connected to a network formed in the region. ing. The area information includes schedule information of the owner of each terminal device. The terminal device includes a schedule information input unit that inputs schedule information and a schedule information output unit that outputs schedule information. And a schedule information storage unit for storing the schedule information. In this configuration, sharing local schedule information between terminal devices under the control of the information processing apparatus enables active local autonomy and exchanges.

JP 2003-303259 A

  However, the service by the community-based information providing system disclosed in Patent Document 1 is applied only to users who have already participated in the community, and is not applied to users who have not participated in the community. In addition, how to expand the number of users who newly join the community is not considered much. Also, the cost effectiveness of the Internet advertisement display is unclear. Moreover, the effect obtained by the method of raising the recognition of the community by the user's entrusted word-of-mouth is limited.

  On the other hand, with the aging of the population, there is a demand for a means of transportation that can be easily moved in the region. However, in many regional traffic systems, how to expand the users for maintenance is a major issue. On the other hand, even if the user is not interested in the community itself, the user can communicate with friends and other users who have a good taste and enjoy going out together in daily life. If you are a community, you may want to join. If this user psychology is utilized, it is thought that it will lead to activation of a local transportation system by raising the recognition degree of a community and expanding a user.

  Therefore, in view of the above idea, the present invention has an object to provide a regional traffic community formation server, a regional traffic community formation system, and a method thereof that support the formation and expansion of a community between users of regional traffic. To do.

  In order to solve the above problems, the regional traffic community forming server, the local traffic community forming system, and the method thereof according to the present invention provide the following solution.

  A local traffic community formation server that forms a community of users who use vehicles constituting a local traffic network, and acquires user information from the user terminal or an external system. Acquisition means, vehicle use history acquisition means for acquiring the use history of the vehicle of the local traffic used by the user, user information of the members of the community and use history of the vehicle, information of other users The user is selected as a core member of the community based on the comparison means to compare with, the number of new users introduced by the member, and the number of potential users who are highly compatible with the member as a result of the comparison. Core member selection means.

  Further, the core member further includes support means for supporting introduction of other users, and the support means stores persona information storing symbolic user models of products and services provided by local businesses. The user model of the core member and the other user is acquired from the DB, the user having a high matching degree with the user model of the core member is extracted, and the core member information is transmitted to the extracted user, or the core member The extracted user information is transmitted to the terminal.

  The system further comprises point granting means for granting predetermined points to the members of the community according to the usage history of the vehicle and the number of other users introduced by the members. If is a core member, additional points are given.

  In addition, the point granting unit determines whether the introduced other user lives in the area or a nearby area, and if the user is in the area, the predetermined point is increased. It is characterized by giving.

  Further, the core member selecting means subtracts the points acquired by the core member when the selected core member does not introduce another user within a predetermined period, and the point becomes a predetermined value or less. In this case, the selection of the core member is canceled.

  According to another aspect of the present invention, there is provided a regional traffic community forming system for forming a community of users who use vehicles constituting a local traffic network, wherein a local traffic community forming server and a user using the community Possessing a user terminal, the regional traffic community forming server is configured to acquire the user information of the user from the user terminal or an external system, and the regional traffic used by the user. A means for obtaining a vehicle usage history, a means for comparing user information of the community members and the vehicle usage history with information of other users, a new user introduced by the members, and As a result of the comparison, based on the number of potential users who are highly compatible with the member, the user is set as a core member of the community. Characterized in that it comprises means for constant, the.

  In another aspect of the present invention, there is provided a local traffic community forming method for forming a community of a user who uses a vehicle constituting a local traffic network, wherein the user is provided from the user terminal or an external system. The step of acquiring the information of the vehicle, the step of acquiring the use history of the vehicle of the local traffic used by the user, the user information of the members of the community and the use history of the vehicle, the information of other users And a step of selecting the user as a core member of the community based on the number of new users introduced by the member and the number of potential users who are highly compatible with the member as a result of the comparison. It is characterized by including these.

  ADVANTAGE OF THE INVENTION According to this invention, the local traffic community formation server which supports the formation and expansion of the community between users of local traffic, a local traffic community formation system, and its method can be provided.

It is an image figure of the local traffic community formation system which concerns on embodiment of this invention. It is a conceptual diagram about the selection method of the core member which a regional traffic community formation server selects. It is a functional block diagram which shows the structure of the local traffic community formation system which concerns on embodiment of this invention. It is a figure which shows an example of the data structure stored in user information DB, action history DB, and persona information DB. It is a figure which shows an example of the data structure stored in member information DB. It is a flowchart which shows the core member selection processing operation of the local traffic community formation server which concerns on embodiment of this invention. It is a flowchart which shows the processing operation at the time of using a user introduction of the local traffic community formation server which concerns on embodiment of this invention, or a vehicle. It is a flowchart which shows the core member selection exclusion process operation | movement of the local traffic community formation server which concerns on embodiment of this invention. It is a flowchart which shows the user introduction assistance process operation | movement of the local traffic community formation server which concerns on embodiment of this invention.

  DESCRIPTION OF EMBODIMENTS Hereinafter, a mode for carrying out the present invention (hereinafter referred to as this embodiment) will be described in detail with reference to the accompanying drawings. In addition, the same number or code | symbol is attached | subjected to the same element through the whole description of embodiment.

  FIG. 1 is an image diagram of a regional traffic community forming system according to the present embodiment. Hereinafter, the above system will be referred to as “the present system”.

  This system is a part of the regional transportation system built by the operators that operate the vehicles that make up the regional transportation network, and forms a community of users (user network) who use the regional transportation vehicles, This is a system for expanding the use of vehicles. Typically, this system includes a user terminal (for example, a smartphone, a tablet terminal, a personal computer, etc.) possessed by a user who uses a vehicle, a regional traffic community formation server connected to the user terminal via a network, Consists of. Here, the “region” is not limited to administrative divisions such as municipalities, but refers to a geographical range in which people and goods frequently move and have strong human and economic connections. Further, the vehicles constituting the local traffic network include “buses” in addition to route buses, demand buses, taxis, car sharing vehicles, and local trains. "General vehicle" refers to the direction in which a general individual or corporation makes a contract with the operator of the regional transportation system and moves to a vehicle (passenger car, van, microbus, truck, personal mobility, motorcycle, bicycle, etc.) that it occupies. Are the same, it means a vehicle that is registered to allow other users to ride together.

  This system supports the formation and expansion of regional traffic communities through the regional traffic system. Specifically, a core member is selected from members in the community, and acquaintances are introduced to the community by the core member, thereby expanding the frame of the entire community.

  Hereinafter, the “user” refers to a person who has used a vehicle of the regional transportation system or a person who may use it. “Member” means a user who participates in a local transportation community. “Member” is issued with a membership card of the regional transportation system, and a privilege is given by introducing the frequency of use of the vehicle of the regional transportation system or introducing a new user. However, it is possible to use the regional transportation system even if you are not a member. Further, the “core member” refers to a member selected to satisfy a predetermined condition and expand a community network. “Core members” are provided with support from this system. “Potential user” refers to a user who does not participate in the community but has a high degree of fitness between the member and the user information described later, and may have some connection with the member's acquaintance. . The “degree of conformity” here refers to the degree of similarity or relevance of user information or information corresponding thereto. For example, if the age of the member and other users (date of birth), school of origin, hobbies, special skills, etc. match, it is assumed that the member is likely to belong to the same club activity of the same grade, and the user Are counted as potential users. Also, users who go to the same store or facility in the same time zone as the member may be counted as relevant. Further, instead of introduction, information on the core member may be transmitted by e-mail or the like to the potential user who is separately determined that the server has a high degree of compatibility with the core member, with the permission of the core member.

  This system includes a basic business system such as vehicle reservation and dispatch, but separately includes a regional traffic community formation server (hereinafter simply referred to as a server) that is the core of regional traffic community formation. The server first executes a process of selecting a core member from users participating in the community. Hereinafter, this selection method will be described. A member who has joined the community registers attribute information such as his / her name and contact information in the server. The server assigns a member ID to the registered member and issues a member card incorporating an IC chip. It is assumed that the server can further acquire additional information of the member from an external system such as SNS registered by the member, if possible, based on the attribute information input by the member. Further, when the member gets on the vehicle, the vehicle usage history of the used vehicle is saved by holding the member card over the card reader of the vehicle. The vehicle usage history is used as a material for comparison with other users' information, and for example, member preference information is read from the destination of the vehicle usage history. The attribute information input by the member and the additional information acquired from the external system are collectively referred to as “user information”.

  The server obtains user information of the user (for example, name, age, gender, address, contact information, hobby, school of origin, information on frequently visited stores, etc.) and vehicle usage history information. For users who are not participating in the community, the information is acquired by introducing members. Even without introduction of members, information on local residents may be acquired from an external system that stores transportation commuter pass, usage history of stores and facilities, and the like. In this case, however, the individual should not be identified. The member's user information and vehicle usage history (user information, etc.) are compared with other user's information, and as a result of comparison, the degree of fitness of the information is high and the member is a member of the community. The user who does not exist is determined as a potential user, and the number of the potential users is calculated. For potential users (other users), it is not always possible to obtain user information, etc., in the same way as members, unless they are introduced before entering the community. If even a part of the information to be acquired can be acquired, it is compared with the member user information etc. within the range of the acquired information. For example, if the information that “I went to the XX store” is recorded in the usage history of the member's vehicle, the usage history of the potential user at the actual store in the local store and the post regarding the local actual store on the SNS ( "XX store was good", "□□ store is always crowded"). Moreover, you may make it acquire the information of a potential user also from the friend list etc. currently open | released on SNS.

  Subsequently, the server assigns a predetermined point to the member according to the number of introduced potential users and the number of potential users determined separately even if there is no introduction, and the points given to the member become the predetermined number of points. If it reaches, the member is selected as the core member. As a result, the core members are more likely to be selected as active and wide-faced people in the area.

  The points given to the members are given relatively high points, particularly when the introduced potential user resides in an area or a nearby area. Specifically, the core member selection condition is set to 1000 points, for example. Then, 10 points are usually added to each introduced potential user, and if it is a potential user who lives in an area or a nearby area, twice that point is given. That is, if a member has 80 introduced potential users and 50 of them are potential users residing in the area or nearby areas, 50 × 10 points × 2 + 30 × 10 points. In this case, the member acquisition point is 1300 points, which exceeds the 1000 points set as the core member selection threshold point, so the member is selected as a core member. However, the number of potential users determined separately instead of being introduced may be counted as about 1/10 of the number of introduced potential users.

  In addition to the number of potential users described above, the core member selection condition is also used when a point that can be acquired according to the introduction of the user or the use of the vehicle of this system reaches a predetermined point. For example, as shown in FIGS. 1 and 2, it is assumed that a member A who has a large number of potential users is selected as a core member in advance. In this case, Mr. C who is a potential user related to the member A and who participates in the community after receiving the community introduction from Mr. A has a small number of potential users determined from the user information of Mr. C. However, if there are many users who introduced the community and the number of users exceeds a predetermined point, the user is promoted to a core member.

  On the other hand, like member B, because there were a large number of potential users, he was once selected as a core member, but when he / she does not introduce users to the community for a predetermined period, the acquired points are subtracted and the points are below a predetermined value. If this happens, it may be excluded from the core members.

  Specifically, member B has a large number of potential users from his / her user information and vehicle usage history, has gained 1100 points, and is selected as a core member. However, if member B does not introduce another user for a predetermined period (for example, 2 months), 100 points are subtracted every 2 months, and if no other user is introduced for 6 months, 300 points are subtracted. Since it becomes 800 points and the total earned points become 1000 points or less, it is excluded from the core members.

  Moreover, a server provides a privilege according to the acquired number of points as a support measure for a member. The privilege is, for example, a discounted ticket for a regional transportation system, a discount coupon or a cash voucher for a store in the area. In particular, preferential measures such as increasing points may be taken for core members. In this way, by granting benefits by introducing users etc., core members will actively introduce potential users etc. into the community, and as a result, the circle of communities will spread and the recognition will increase , It will lead to the activation of the whole community and the expansion of users of the regional transportation system.

  In addition, as a further support measure for the core member, the server extracts the core member user information and the vehicle usage history information or the user having a high matching degree with the behavior pattern information, and transmits the core member information to the extracted user. To do. Alternatively, the extracted user information is transmitted to the corresponding core member.

  Therefore, users who have received core member information can participate in the community by browsing the information and community content of friends who have hobbies and preferences, or core members who have hobbies and preferences. . Also, by sending the extracted user information to the core member, the core member knows the existence of an acquaintance or a person with a similar interest or taste, and is an opportunity to invite to the community.

  The behavior pattern information may include the “persona” of the user. “Persona” is the most important and symbolic user model of products and services provided by service providers who provide service information. “Persona information” is a collection of personal data for defining a user model, and information indicating a user's action type and action process is stored in a database (persona information DB) as structured data. . For example, in addition to static data such as the user's name, age, gender, blood type, address, contact and work place, job type, annual income, family structure, the state of the person from the present to the present, physical characteristics It includes statistical data, including dynamic data such as personal characteristics, values, hobbies, special skills, consumption behavior and information collection behavior, and sets up a virtual user model (customer profile). For example, the user model A is defined as an active person, and the user model B is defined as a person who likes nature and animals. Therefore, one person applies to a plurality of user models. The user model obtained from the persona information may be considered as a part of the user information or information that complements it. Note that the persona information generation method and the like are based on known persona information related technologies (for example, Special Table 2003-529054, JP 2010-186283, JP 2011-100380, etc.), and the description thereof is omitted here. To do.

  In this way, the server has a high compatibility with the process of selecting a core member, the introduction of a new user by the member, the user information of the core member and the vehicle usage history information, or the behavior pattern information including the behavior history. By executing the process of selecting users and the process of supporting core members, the community circle can be expanded, the community recognition level can be increased, and the number of users of the regional transportation system can be increased.

(Configuration of this system)
FIG. 3 is a functional block diagram showing the configuration of this system. Typically, in this system, a user terminal 10 possessed by a user who uses a vehicle, an in-vehicle terminal of the vehicle 20 used by the user, and the user terminal 10 or the in-vehicle terminal are connected via a network. A regional traffic community formation server 30. The user terminal 10 includes terminals of users who have not joined the community as well as terminals of members who have joined the community.

  The external system 50 collects user preference information and provides it to the regional traffic community formation server 30. The external system 50 is not limited to one system, but is a general term for a plurality of external systems. In addition, the user information and action history of the user are acquired from the regional traffic community formation server 30, and the user model of the core member is determined and returned.

  The vehicle 20 acquires probe information obtained from a plurality of sensors installed in the vehicle 20. The probe information includes, for example, position information by positioning means such as GPS (Global Positioning System), vehicle speed, acceleration, traffic congestion / congestion information estimated from the vehicle speed, weather information estimated from the movement of the wiper, brake and accelerator pedaling. It includes fuel consumption information calculated from conditions, etc., data on surrounding road conditions acquired from an image pickup device (camera) / millimeter wave radar (millimeter wave scanner), and the like. The in-vehicle terminal (not shown) mounted on the vehicle 20 includes communication means for wirelessly transmitting the acquired probe information to the regional traffic community formation server 30.

(Configuration of regional traffic community formation server)
The regional traffic community formation server 30 typically includes a communication unit 31, an action pattern information acquisition unit 32, a user information acquisition unit 33, a vehicle use history acquisition unit 34, a comparison unit 35, and a point grant unit. 36, a core member selection unit 37, a support unit 38, a control unit 39, and a storage unit 40.

  The communication unit 31 is a communication interface that performs wireless communication or wired communication with the user terminal 10, the in-vehicle terminals of the plurality of vehicles 20 registered in the system, and the external system 50.

  The user information acquisition means 33 acquires user attribute information from the user terminal 10 and stores it in the user information DB 100. Specifically, quantitative information is acquired from the user, and further, user preference information such as shopping history is acquired from an external SNS or the like.

  The behavior pattern information acquisition unit 32 acquires the user's behavior pattern information from the behavior history. Furthermore, when using persona information as action pattern information, a user model of a user is acquired from the external server 60 provided with the persona information DB 300. Specifically, the user information and action history information acquired by the user information acquisition means 33 are transmitted to the external system 50 provided with the persona information DB 300, and the ID of the user model of the user is acquired. The external system 50 provided with the persona information DB 300 may be plural for each field of use. Further, the core member user information acquired by this system may be transmitted to the external system 50 having the persona information DB 300 and added to the persona information DB 300. Note that the behavior pattern information acquisition unit 32 may generate simple persona information from information (user information, behavior history information) stored in the storage unit 40.

  The vehicle usage history acquisition unit 34 acquires vehicle information including probe information and usage history of the plurality of vehicles 20 and stores the vehicle information in the behavior history DB 200.

  The comparison unit 35 extracts the user information and the vehicle usage history for each member from the user information DB 100 and the behavior history DB 200, and compares them with the information of other users. Also, it has a function of comparing user model IDs of users acquired from the external system 50.

  The point giving means 36 executes a process of giving a predetermined point to a community member according to the vehicle usage history and the number of other users introduced by the member. Further, the point giving means 36 may give further points when the member is a core member.

  The point granting means 36 further determines whether or not the introduced other user is resident in the area or a nearby area, and if it is a user within the area, the predetermined point is increased and given. Also good.

  Based on the number of potential users introduced by the member and the number of potential users determined to have a high degree of fitness as a result of the comparison of the member and the non-member by the comparison means 35, the core member selection means 37 The process of selecting as a core member is executed. Specifically, points are given to members according to the number of new users introduced by the members and the number of potential users who have a high degree of matching as a result of comparison. And when the acquired point exceeds a predetermined point, it selects as a core member.

  Further, the core member selecting unit 37 may extract members similar to the core member user model, and may provide a support service equivalent to the core member for a certain period of time with the extracted members as “core member candidates”. When the core member candidate clears the core member selection condition within a certain period, it is selected as the core member. By doing so, it is possible to further find core member human resources that support the activation of the community.

  As described above, the core member selecting unit 37 subtracts the points acquired by the core member when the selected core member does not introduce another user within a predetermined period, and the point is equal to or less than a predetermined value. In such a case, the selection of the core member may be canceled.

  The support means 38 executes processing for supporting the introduction of other users for the core member. Further, the support means 38 compares the user information of the core member and the vehicle use history with other user information or a user model if possible, and the user to be compared and the core member have a goodness of fit. If it is determined that the potential user is high (for example, the possibility of acquaintance is high), the core member information may be transmitted to the user, or the corresponding user information may be transmitted to the core member. Good.

  The control means 39 plays a role of controlling the entire functional blocks 31 to 38 described above. The storage means 40 is assigned and stored with a database such as a user information DB 100, an action history DB 200, and a member information DB 400.

  As shown in FIG. 4A, an example of the data structure of the user information DB 100 is registered with at least a “user ID” numbered for each user and used from an external SNS or the like. When the user information is acquired, the ID is associated with the user ID. Also, from “name”, “age”, “gender”, “school”, “blood type”, “address” such as home or work, “contact”, user or SNS, etc. acquired from the user The data items of “hobbies / special skills”, “frequently visited stores”, and “acquired points” of this system to be acquired are registered.

  As shown in FIG. 4B, the action history DB 200 has at least a “user ID” number assigned to each user associated with the user information, as shown in FIG. Data items such as “location information” (including the current position and movement history) acquired from the user terminal and “vehicle usage history” using the vehicle of this service are registered.

  As shown in FIG. 4C, an example of the data structure of the persona information DB 300 is a user model obtained by collecting user data by various means and statistically processing the user data. A large number of databases. User data items include, for example, “personal characteristics”, “hobbies”, “favorite food”, “physical characteristics”, “profession”, “family composition”, “raising”, “location of movement”, etc. It is registered in a tree structure.

  Taking “Movement Location” as an example, “Sea” and “Izakaya” are registered as information associated with “Movement Location” below the item. Also, depending on the item, the tree structure becomes larger, and the more items, the more accurate persona information can be obtained. The persona information of the user may also be represented by the tree structure as described above, but the persona information itself changes from moment to moment. In the persona information DB 300, various user models are managed with IDs based on items of the tree structure. This is called a user model ID. For example, “User model type ID” is No101, “acts actively in hobbies”, No103, “I tend to stay at home but often go to concerts”, No105, “At the mood shop, clothes It is assumed that a user model such as “Change hairstyle frequently” is registered. However, various actual user models are defined from the viewpoint of referring to the user model. Moreover, you may enable it to designate "weight" of information for each item of persona information acquired about the user of this system. This is because when similar information overlaps, that is, when there are a plurality of pieces of information belonging to the same tree structure in the persona information DB 300, it is determined which information is to be selected. Then, by transmitting the user information and action history information collected by this system to the external system 50 having the persona information DB 300, it is determined which of the user models the user information is close to, and the user model ID is 1 Reply above. It is assumed that a mechanism is provided so that an individual cannot be identified from the persona information DB 300 so that the privacy of the individual is not infringed.

  As shown in FIG. 5 as an example of the data structure, the member information DB 400 is numbered for each member participating in the community and is associated with the user ID of the user information DB 100. "ID" is registered. In addition, “Acquired points” earned by this service, “Intra-region” where the details are indicated, “Outside the region” points, “Subtract” where the number of points subtracted are indicated, and the total of the acquired points “Total points” ”,“ Core member flag ”indicating whether or not the member is a core member, and“ core member candidate flag ”indicating whether or not the member is a core member candidate are registered. In the “member ID”, for example, in the case of a general member, “A” is displayed at the beginning of No, in the case of a core member candidate, “B” is displayed at the beginning of No, and in the case of a core member, at the beginning of No. “C” may be displayed. The point subtraction is performed only on the core member, but details will be described later. Although not shown, introduction histories of other users are also registered.

  The functions and configuration of the present system described above are merely examples, and one functional block (database and function processing unit) may be divided, or a plurality of functional blocks may be configured as one functional block. Each function processing unit reads a computer program stored in a storage device such as a ROM (Read Only Memory), flash memory, SSD (Solid State Drive), or hard disk by a CPU (Central Processing Unit) built in the device This is realized by a computer program executed by the CPU. That is, in each function processing unit, this computer program reads and writes necessary data such as a table from a database (DB; Data Base) stored in a storage device or a storage area on a memory, and may be related in some cases. This is realized by controlling hardware (for example, an input / output device, a display device, and a communication interface device). In addition, the database in the embodiment of the present invention may be a commercial database, but it simply means a collection of tables and files, and the internal structure of the database itself does not matter.

  Hereinafter, the processing operation of the regional traffic community formation server 30 according to the present embodiment shown in FIGS. 3 to 5 will be described in detail with reference to the flowcharts of FIGS. 6 to 9. First, the core member selection process of the regional traffic community formation server 30 will be described with reference to the flowchart of FIG. First, the user information acquisition unit 33 acquires member attribute information from the member user terminal 10 and the external system 50 (step S11), and stores the acquired member attribute information in the user information DB 100 of the storage unit 40 as user information. . Next, the vehicle usage history acquisition unit 34 acquires the vehicle usage history of the member who previously acquired the user information (step S12) and stores it in the action history DB 200 of the storage unit 40. Next, the user information acquisition means 33 acquires other user information from the external system 50 (step S13).

  In response to this, the comparison unit 35 obtains the member user information acquired by the user information acquisition unit 33 and other user information based on the vehicle usage history acquired by the vehicle usage history acquisition unit 34. The comparison is output to the control means 39 (step S14). When the information compared by the comparison means 35 matches a predetermined number (step S15 “YES”), the control means 39 estimates that the other users compared are likely to be acquaintances of the members, A user is counted as a potential user (step S16).

  Next, the control unit 39 refers to the user information DB 100 of the storage unit 40 and determines whether or not another user who has been determined as a potential user lives in the area or a nearby area (step). S17). Here, when it is determined that another user resides in the area or in a neighboring area (“YES” in step S17), the point giving means 36 gives the member a predetermined point + α. (Addition) is performed (step S18). On the other hand, when the user does not live in the area or a nearby area, the point granting unit 36 adds a predetermined point to the member (step S19).

  The point giving means 36 adds the points added here to the user information DB 100 (step S20). If the added point exceeds the predetermined value (step S21 “YES”), the core member selection unit 37 selects the corresponding member as a core member and sets the built-in flag (core member flag) to ON (step S22). .

  Next, referring to the flowchart of FIG. 7, the processing operation of the local traffic community forming server 30 when the user is introduced or the vehicle is used will be described. As shown in FIG. 7, when the point giving means 36 receives the user introduction information or the vehicle usage history from the user terminal 10 of the member (step S31), the point giving means 36 gives a predetermined point to the corresponding member and Is added to the points (step S32). Then, the points added to the user information DB 100 are additionally registered (step S33).

  Subsequently, the core member selection unit 37 determines whether or not the corresponding member point has exceeded a predetermined value (step S34). Here, when the point exceeds a predetermined value (step S34 “YES”), the core member selection means 37 determines whether or not the corresponding member is a core member (step S35). When the corresponding member is a core member (step S35 “YES”), the control means 39 gives a privilege to the corresponding core member according to the acquired points (step S36). On the other hand, if the corresponding member is not a core member, the core member selecting means 37 selects the corresponding member as a new core member and sets the core member flag to ON (step S37).

  Next, the operation of the core member selection exclusion process (subtracting the core member points) by the regional traffic community formation server 30 will be described with reference to the flowchart of FIG. As shown in FIG. 8, the core member selection unit 37 acquires user introduction history information of each core member from the member information DB 400 at a predetermined cycle (eg, 3 days) (step S41).

  Based on the acquired information, the core member selection unit 37 determines whether or not another user has been introduced by the core member during a predetermined period (step S42). When there is no introduction of the user during the predetermined period (step S42 “YES”), the point granting unit 36 extracts the acquired points of the corresponding core member from the user information DB 100 and subtracts the predetermined number of points (step S43). .

  Subsequently, the core member selecting unit 37 determines whether or not the corresponding core member point is equal to or less than a predetermined value (step S44). Here, when the point is equal to or less than the predetermined value (step S44 “YES”), the core member selecting unit 37 excludes the corresponding core member from the selection of the core member, sets the core member flag to OFF, and executes the core member canceling process. (Step S45).

  FIG. 9 is a flowchart showing the processing operation when the regional traffic community formation server 30 provides user introduction support to the core members. As shown in FIG. 9, first, the behavior pattern information acquisition unit 32 transmits the user information of the core member, and acquires the core member user model from the external system 50 (step S51). Specifically, the control unit 39 provides user information of core members to the external system 50. In response to this, the external system 50 determines the user model of the core member based on the provided user information and returns it to the regional traffic community formation server 30.

  Next, the comparison unit 35 acquires information on users who have not joined the community from the external system 50 (step S52). If possible, the user model of the user may be acquired from the information of the other user. Then, the degree of fitness is obtained by comparing the information of other users with the user information of the core member or the user model (step S53). Here, if the degree of conformity is equal to or higher than a predetermined threshold (for example, if 50% or more of the items match) (step S54 “YES”), the comparison means 35 allows the user to be compared and the core member to be acquainted. It is determined that the potential user is highly likely, and the core member information is transmitted to the potential user, or the extracted user information is transmitted to the core member (step S55). In this way, by sending core member information to potential users, the users know that acquaintances or people with similar interests and preferences are participating in the community, and are less interested in the community. Even if you don't have it, if you can communicate with friends and other users who meet your hobbies, your chances of joining the community will increase. Also, by sending the extracted user information to the core member, the core member knows the existence of an acquaintance or a person with a similar interest or taste, and is an opportunity to invite to the community.

(Effect of embodiment)
As described above, the regional traffic community formation server 30 according to the present embodiment acquires user information of a user from a user terminal or an external system, and the use history of the vehicle of the local traffic used by the user. To get. The community member's user information and vehicle usage history are compared with other users' information, new users introduced by the members, and the results of the comparison show potential users who are highly compatible with the members. Based on the number, the user is selected as a core member of the community. In this way, by selecting core members and giving incentives such as granting benefits to core members, it is possible to motivate them to expand the circle of introduction to core members, and as a result, support the formation and expansion of communities. Can be connected.

  Further, according to the regional traffic community formation server 30 according to the present embodiment, the core member is supported for introduction of other users, and symbolic user models of products and services provided by local businesses are stored. The user model is acquired from the persona information DB 300, the user (potential user) having a high degree of matching with the user model of the core member is extracted, the core member information is transmitted to the extracted user, or the user is extracted to the core member Send information. In this way, by sending the core member information to the member, the potential user knows that an acquaintance or a core member with a similar hobby preference is participating in the community, and is not interested in the community itself. However, if you can communicate with friends and other users who meet your hobbies, and if you can go out together and be useful in your daily life, you can participate.

  In addition, given points are given to community members according to the vehicle usage history and the number of other users introduced by the members. If the members are core members, further points are given. By doing in this way, a member comes to use another user's introduction and a vehicle so that it may be promoted to a core member in order to obtain a privilege. As a result, it leads to community expansion and regional revitalization.

  In addition, it is determined whether or not the introduced other user is resident in the area or a nearby area, and if the user is in the area, a predetermined point is added and given. In this way, the introduction of users in the area is encouraged, leading to the activation of the area.

  Also, if the selected core member does not introduce another user within a predetermined period, the points acquired by the core member are subtracted, and the selection of the core member is canceled when the point falls below a predetermined value. . By doing in this way, the core member who does not want to be canceled from the core member introduces other users one after another, thereby preventing the depopulation of the community.

  In the present embodiment, the description is limited to the community of local traffic, but the present invention can also be applied to a general community.

  As mentioned above, although this invention was demonstrated using embodiment, it cannot be overemphasized that the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above embodiment. Further, it is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

DESCRIPTION OF SYMBOLS 10 User terminal 20 Vehicle 30 Local traffic community formation server 31 Communication means 32 Action pattern information acquisition means 33 User information acquisition means 34 Vehicle use history acquisition means 35 Comparison means 36 Point grant means 37 Core member selection means 38 Support means 39 Control means 40 storage means 50 external system 100 user information DB
200 Action history DB
300 Persona Information DB
400 Member information DB

Claims (7)

A regional traffic community formation server that forms a community of users who use vehicles constituting a regional traffic network,
User information acquisition means for acquiring the user information of the user from the terminal of the user or an external system;
Vehicle usage history acquisition means for acquiring a usage history of the vehicle of the regional traffic used by the user;
Comparison means for comparing user information of members of the community and use history of the vehicle with information of other users;
A new member introduced by the member, and a core member selecting means for selecting the user as a core member of the community based on the number of potential users who are highly compatible with the member as a result of the comparison;
A regional traffic community formation server characterized by comprising: The core member further includes support means for supporting introduction of other users,
The support means acquires the user model of the core member and the other user from a persona information DB storing a symbolic user model of a product / service provided by a local business operator, and conforms to the user model of the core member. The regional traffic according to claim 1, wherein a user having a high degree is extracted and the core member information is transmitted to the extracted user, or the extracted user information is transmitted to the core member. Community formation server. According to the usage history of the vehicle and the number of other users introduced by the member to the members of the community, further comprising point giving means for giving predetermined points,
2. The regional traffic community formation server according to claim 1, wherein the point granting unit gives a further point when the member is a core member.   The point granting unit determines whether or not the introduced other user resides in the area or a nearby area, and if the user is in the area, the predetermined point is increased and given. The regional traffic community formation server according to claim 3.   When the selected core member does not introduce another user within a predetermined period, the core member selecting means subtracts the points acquired by the core member, and the points become a predetermined value or less. 2. The regional traffic community forming server according to claim 1, wherein the selection of the core member is canceled. A regional traffic community formation system that forms a community of users who use vehicles constituting a local traffic network,
A local transportation community formation server and a user terminal possessed by a user who uses the community;
The regional traffic community formation server
Means for acquiring user information of the user from the user terminal or an external system;
Means for obtaining a use history of the vehicle of the regional traffic used by the user;
Means for comparing user information of members of the community and use history of the vehicle with information of other users;
A new user introduced by the member, and means for selecting the user as a core member of the community based on the number of potential users who are highly compatible with the member as a result of the comparison;
A regional transportation community formation system characterized by comprising: A regional traffic community formation method for forming a community of users who use vehicles constituting a local traffic network,
Obtaining the user information of the user from the user terminal or an external system;
Obtaining a vehicle use history of the regional traffic used by the user;
Comparing user information of members of the community and use history of the vehicle with information of other users;
Selecting the user as a core member of the community based on the number of new users introduced by the member and the number of potential users who are highly compatible with the member as a result of the comparison;
A regional transportation community formation method characterized by including.

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