JP6837735B2 - Regional information sharing device, regional information sharing system and program - Google Patents

Description

The present invention relates to a regional information sharing device, a regional information sharing system and a program.

Conventionally, there is known a system for sharing traffic information such as vehicle emergency situations and road conditions (congestion information, etc.) between vehicles by transmitting and receiving probe information between vehicles traveling on the road.

For example, in Patent Document 1, it is possible for a vehicle occupant to arbitrarily register information to be shared instead of predetermined information, and various information is not limited to emergency situation and road condition information. Is disclosed as a technology related to a vehicle information sharing system that can be shared between vehicles and realizes comfortable and smooth driving.

According to Patent Document 1, the vehicle information sharing system includes vehicle-to-vehicle communication means for transmitting and receiving information between the own vehicle and another vehicle, notification means for notifying the occupants of the own vehicle, and vehicle-to-vehicle communication means. The control means for notifying the information acquired from the other vehicle by the notification means, the input means for the vehicle occupant to input the information, the information registration means for registering the information input by the input means, and the information registration means for registration. It is provided with a storage means for storing the information, and the information stored by the storage means is transmitted and received between the own vehicle and another vehicle by the vehicle-to-vehicle communication means. According to the technology disclosed in Patent Document 1, it is possible to share not only traffic information but also information according to the contents input by the occupants (users) of the vehicle. Therefore, in addition to traffic information, regional information It is possible to share various information such as.

However, according to the technology disclosed in Patent Document 1, the vehicle information sharing system transmits and receives information when the distance between vehicles reaches a predetermined range, and shares the generated information. Therefore, the information is shared between vehicles. Vehicles whose distance cannot reach a predetermined range cannot share information. In addition, as for the information to be shared, there is a possibility that information unnecessary for the user is also delivered.

On the other hand, for example, Patent Document 2 discloses a technique relating to a regional transportation system in which a user is operated on demand from a starting point to a destination by using a vehicle for regional transportation.

According to Patent Document 2, in the regional transportation system, the server generates a piggyback ride recruitment information for displaying a piggyback ride recruitment screen for prompting to piggyback on a vehicle for which the operation indicated by the vehicle operation request information is requested. The member terminal is provided with information generation means, and the member terminal has a display control means for controlling the display of the piggybacking recruitment screen based on the piggybacking recruitment information, and a piggybacking indicating that the vehicle is piggybacked on the vehicle requested to be operated by the vehicle operation request information. It is equipped with a piggyback information receiving means for receiving information. In this configuration, the server generates vehicle operation information indicating the route and operation time of the vehicle based on the vehicle operation request information and the piggybacking information, and the member store receives the request information for requesting the operation of the vehicle indicated by the vehicle operation information. Send to the terminal.

By using such a regional transportation system and distributing information (regional information) acquired by the user in a wide range and in a timely manner suitable for the taste of the other party, the user can revitalize the region. It will be possible to induce going out. Furthermore, if the information acquired by one user on the go triggers the behavior of another user or going out, that is, it is expected that movement will call for movement, which will lead to further regional revitalization.

Japanese Unexamined Patent Publication No. 2013-143070 Japanese Unexamined Patent Publication No. 2014-135002

Therefore, in view of the above problems, the present invention induces other users to go out by distributing information acquired by the user in a wide range and in a timely manner suitable for the taste of the other user. It is an object of the present invention to provide a regional information sharing device, a regional information sharing system and a program capable of providing.

In order to solve the above problems, the regional information sharing device, the regional information sharing system and the program of the present invention provide the following solution means.

It is a regional information sharing device that shares regional information with users who use vehicles that constitute a regional transportation network, and is an behavior pattern information acquisition means for acquiring the behavior pattern of the user and a user terminal of the user. Alternatively, the user analyzes the relationship between the area information acquisition means for acquiring the area information including the shooting information and / or the comment information acquired from the vehicle, the acquired area information, and the behavior pattern of the user, and the user. A user extraction means for extracting other users having a behavior pattern related to the behavior pattern of the above, and a means for determining whether or not the behavior of the user induces the behavior of the other user. According to the result of the determination, the area information distribution means for distributing the area information to the user terminal possessed by the extracted user or the in-vehicle terminal of the vehicle being used by the user. It is characterized by having.

Further, the user extraction means compares the number of user attributes of the area information with the threshold value, and the number of matches between the user attributes of the area information and the user attributes of the user's behavior pattern information. When is equal to or greater than the threshold value, the corresponding user is extracted as the user suitable for the distribution of the regional information.

Further, it is characterized in that it further includes a detailed information acquisition means for acquiring detailed information related to the regional information based on the regional information.

Further, the behavior pattern information acquisition means is characterized in that the user model of the user is acquired from the persona information DB that stores the symbolic user model of the product / service provided by the business operator that provides the regional information. To do.

In addition, the determination means determines the relationship from the user model based on the hobbies and tastes of the user and the other users, the movement history, and the purchase history of products / services.

Further, when the regional information distribution means receives the regional information acquired by the regional information acquisition means, the regional information distribution means distributes the information to the community site of the user of the regional transportation.

In another aspect of the present invention, it is a regional information sharing system that shares regional information with a user who uses a vehicle constituting a regional transportation network, and the user terminal possessed by the user or the user. An in-vehicle terminal mounted on the vehicle being used, the user terminal or the in-vehicle terminal is connected via a network, an action pattern information acquisition means for acquiring the behavior pattern of the user, and a user terminal of the user. Alternatively, the user's behavior pattern is analyzed by analyzing the relationship between the means for acquiring the area information including the shooting information and / or the comment information acquired from the vehicle and the acquired area information and the user's behavior pattern. Depending on the means for extracting other users having an action pattern related to the above, the means for determining whether or not the behavior of the user induces the behavior of the other user, and the result of the determination. It is characterized by including a regional information sharing device having a means for distributing the acquired regional information to the user terminal or the vehicle-mounted terminal.

In another aspect of the present invention, there is a program of a regional information sharing device that shares regional information with users who use vehicles constituting a regional transportation network, the procedure for acquiring the behavior pattern of the user, and the above. The procedure for acquiring the area information including the shooting information and / or the comment information acquired from the user terminal of the user or the vehicle is analyzed, and the relationship between the acquired area information and the behavior pattern of the user is analyzed. A procedure for extracting other users having a behavior pattern related to the behavior pattern of the user, a procedure for determining whether or not the behavior of the user induces the behavior of the other user, and a procedure for determining whether or not the behavior of the user induces the behavior of the other user. Depending on the result of the determination, the computer is made to execute the procedure of distributing the acquired area information to the user terminal possessed by the extracted user or the in-vehicle terminal of the vehicle being used by the user. It is a feature.

According to the present invention, a regional information sharing device capable of inducing other users to go out by distributing information acquired by a user in a wide range and in a timely manner suitable for the taste of the other party. , Regional information sharing systems and programs can be provided.

It is an image diagram of the regional information sharing system which concerns on embodiment of this invention. It is a figure which shows an example which the area information sharing apparatus which concerns on embodiment of this invention acquires area information from a user. It is a functional block diagram which shows the structure of the area information sharing system which concerns on embodiment of this invention. It is a figure which shows an example of the data structure of the user information DB, the action history DB, and the persona information DB stored in the storage means of FIG. It is a figure which shows an example of the data structure of the area information DB stored in the storage means of FIG. It is a flowchart which shows the processing operation of the area information sharing apparatus. It is a figure which shows an example which generates the area information while the vehicle is getting on the area information sharing device. It is a figure which shows an example which generates the area information when the vehicle is not in the area information sharing device. It is a figure which shows an example of the display screen of the in-vehicle terminal which received the area information from the area information sharing device. It is a figure which shows an example of the display screen of the user terminal which received the area information from the area information sharing device.

Hereinafter, embodiments for carrying out the present invention (hereinafter referred to as the present embodiment) will be described in detail with reference to the accompanying drawings. The same elements are designated by the same numbers or symbols throughout the description of the embodiments.

FIG. 1 is an image diagram of a regional information sharing system according to this embodiment. Hereinafter, the above system will be referred to as "this system".

This system is a regional information sharing device that shares regional information with users who use vehicles that make up a regional transportation network, and is typically a user terminal (typically owned by a user who uses regional information). For example, it consists of a smartphone, a tablet terminal, a personal computer, etc.), an in-vehicle terminal mounted on the vehicle being used by the user, and a local information sharing device connected to the user terminal or the in-vehicle terminal via a network. Here, the "region" is not limited to administrative divisions such as municipalities, but refers to a geographical area where people and goods move frequently and have strong human and economic ties. Vehicles that make up the regional transportation network include fixed-route buses, demand buses, taxis, car-sharing vehicles (hereinafter referred to as shared cars), local trains, ships, and "general vehicles" (my cars). Shall include. However, the term "general vehicle" as used herein refers to a vehicle (passenger car, van, minibus, truck, personal mobility, motorcycle, bicycle, etc.) that a general individual or corporation contracts with the operator of this system and occupies. , A vehicle that is registered so that other users can ride together when the direction of movement is the same. It is assumed that information can be transmitted from this system to some device mounted on these general vehicles. In addition, "regional information" refers to public facility information, scenery in the region, event information in the region (festivals, events, etc.), information on local residents, etc., in addition to facility information for commercial purposes.

1 and 2 show images of services provided by this system. This system provides a service that allows users belonging to the local community to easily distribute the information they have acquired to other users who wish to provide local information. In this service, when a user moves to a store, facility, or other various places in the area using various vehicles that make up the network of regional transportation, or when the user moves, the information acquired naturally is collected by the community. Provide a mechanism that allows you to easily make a call. It also provides a mechanism by which the movement of one user induces the movement of another user. In this system, ships are also included in vehicles in a broad sense.

In Fig. 1, for example, image information (shooting information (shooting information (shooting information)) taken by Mr. A, who went out for a drive and stopped at the foot of the mountain at the position of ★★★, to share the scenery with other users. A scene is depicted in which a comment is added to)) and sent to other users. In addition, Mr. B found his favorite character at the storefront in the department store at the position of ☆☆☆, took a picture to share that character with other users, added a comment to the image information, and others. The scene to send to the user of is drawn. In addition, various scenes are drawn in Fig. 1, but here we will explain the scenes of Mr. A and Mr. B.

Mr. A had a magnificent view from the foot of the mountain while driving toward the mountain, so he took a picture of the view with the in-vehicle terminal of the vehicle in use and made a book. Send to the system's regional information sharing device. Upon receiving this, the regional information sharing device transmits screen information for inputting a comment to the in-vehicle terminal. When adding a comment, Mr. A inputs the comment using an input means (for example, a touch panel or voice input) mounted on the in-vehicle terminal. For example, as shown in FIG. 2A, the captured image is displayed on the display screen of the in-vehicle terminal, and the comment (comment information) input in front of the image is displayed. If there is no problem with the displayed image information and comments, Mr. A will register the information in this system by pressing the registration button assigned to the screen. Information may be transmitted only by registration, but preferably, the method of transmission can also be specified by the user. This will be described later.

On the other hand, for example, as shown in FIG. 2B, when Mr. B wants to share information on a stuffed cat, which is a product placed in a store in a department store, with other users, Mr. B possesses it. Regional information is registered by taking a picture with the user terminal and transmitting the image information and the input comment information to this system. As described above, the registration of the regional information is not limited to the in-vehicle terminal, and the image information and the comment information can be transmitted from the user terminal owned by the user to the system.

Here, a method of extracting users who distribute regional information will be described. First, the user who receives the provision of this service registers the user information in this system in advance. In response to this, the regional information sharing device collects the usage history of this service linked to the user information, the action history based on the location information of the user terminal, and further based on the user information acquired from the external server. And acquire "behavior pattern information" for each user.

The behavior pattern information may include the user's "persona". A "persona" is the most important and symbolic user model of products and services provided by a service provider. Further, "persona information" is a set of personal data for defining a user model, and information indicating a user's behavior type and behavior process is stored in a database (persona information DB) as structured data. .. For example, in addition to static data such as the user's name, age, gender, blood type, address, contact information and place of employment, occupation, annual income, family structure, the person's background to the present, physical characteristics, etc. , Personality traits, values, hobbies, feats, consumption behavior, information gathering behavior, and other dynamic data are statistically processed and a virtual user model (customer profile) is set. For example, the user model A is defined as a behavioral person, the user model B is defined as a person who likes nature and animals, and so on. Therefore, one person fits into multiple user models. The user model obtained from the persona information may be considered as a part of the user information or information that complements the user information. As for the method of generating persona information, known techniques related to persona information (for example, Japanese Patent Application Laid-Open No. 2003-528504, JP-A-2010-186283, JP-A-2011-100380, etc.) will be used, and the description thereof will be omitted here. To do.

Next, the regional information sharing device uses regional information usage information (for example, gender, age group, residential area of the user who used the facility, hobbies and preferences of the user and other users, movement history, and products / services. (Purchase history, etc.) is acquired from a business operator that provides regional information, and the relationship between the usage information and the user model is analyzed. Specifically, by searching for the correlation for each information item, for example, if the area information is an image of a high mountain landscape, "20 to 50 years old" who likes mountains and enjoys full-scale mountain climbing. It is associated with users who have five user attributes: "male", "living in the neighborhood", "single person", and "weight 80 kg or less".

Further, the regional information sharing device sets a threshold value as a reference value, and for example, among the acquired behavior pattern information of the user, the hit rate among the above five items has a predetermined value or more (for example, 60%). Extract the person. Then, the image and comment of the mountain scenery are distributed to the extracted users. In response to this, if the user is interested in the browsed content, he / she moves from the vehicle he / she is driving or in use to the relevant place. In this way, by providing regional information to users whose user model and usage information included in regional information are closely related, it is possible to distribute information suitable for the user's taste, and the information can be distributed. It becomes possible to induce the other users who have acquired the information to go out.

(Configuration of this system)
FIG. 3 is a functional block diagram showing the configuration of this system. As shown in FIG. 3, this system is a regional information distribution system that shares regional information with users who use the vehicle 20 that constructs a regional transportation network, and is typically used using regional information. It includes a user terminal 10 owned by the user, an in-vehicle terminal mounted on the vehicle 20 being used by the user, and a regional information sharing device 30 connected to the user terminal 10 or the in-vehicle terminal via a network. The user terminal 10 and the vehicle 20 may directly communicate with each other by wireless communication.

The regional information provider server 50 is a server operated by a store or facility operated by a provider that provides regional information or a public institution, and aggregates statistics of usage information that uses the region and uses information. It is registered in the DB 500, and when a usage information acquisition request is received from the regional information sharing device 30, the information is sent. Further, when detailed information (for example, address, telephone number, homepage information) for each regional information exists, the information is sent to the regional information sharing device 30.

The external server 60 acquires user information, user behavior history information, and the like from the regional information sharing device 30, determines the user model of the user based on other user information acquired from the outside, and determines the regional information. Provided to the sharing device 30.

The vehicle 20 acquires probe information obtained from a plurality of sensors and the like installed in the vehicle 20. The probe information referred to here includes, for example, position information by positioning means such as GPS (Global Positioning System), vehicle speed, acceleration, congestion / congestion information estimated from vehicle speed, weather information estimated from wiper movement, brakes, and the like. It shall include fuel consumption information calculated from the degree of depression of the accelerator, data on surrounding road conditions acquired from the image imaging device (camera) / millimeter wave radar, and the like. The in-vehicle terminal of the vehicle 20 also includes a communication means for wirelessly transmitting the acquired probe information to the regional information sharing device 30.

(Configuration of regional information sharing device)
The regional information sharing device 30 typically includes a communication means 31, a vehicle information acquisition means 32, a regional information acquisition means 33, an action pattern information acquisition means 34, a detailed information acquisition means 35, and a usage information acquisition means. 36, a user extraction means 37, a regional information distribution means 38, a control means 39, and a storage means 40 are provided. However, the configuration is not limited to these.

The communication means 31 is a communication interface unit that performs wireless communication between the user terminal 10, the in-vehicle terminals of a plurality of vehicles 20 registered in this system, the regional information provider server 50, and the external server 60.

The vehicle information acquisition means 32 acquires vehicle information including probe information and usage status of a plurality of vehicles 20 and outputs the vehicle information to the control means 39.

The area information acquisition means 33 acquires area information including image information and / or comment information acquired from the user terminal 10 or the vehicle 20 of the user.

The behavior pattern information acquisition means 34 acquires the behavior pattern information of the user from the behavior history. Further, when the persona information is used as the behavior pattern information, the user model of the user is acquired from the external server 60 provided with the persona information DB 300. Specifically, the action pattern information acquisition means 34 transmits the acquired user information, action history, and the like to an external server 60 provided with the persona information DB 300, and acquires the ID of the user model of the user. There may be a plurality of external servers 60 provided with the persona information DB 300 for each field of use. In addition, various user information acquired by this system may be added to the acquired persona information. The behavior pattern information acquisition means 34 may generate persona information from the information (user information, action history information) stored in the storage means 40.

The detailed information acquisition means 35 acquires detailed information related to the regional information based on the regional information. Specifically, when a detailed information acquisition instruction of regional information is received from a user, detailed information such as an address, a telephone number, and a homepage information of the corresponding regional information is acquired, and the information is distributed to the user. In addition, as detailed information, other users to whom the area information has been distributed browse the contents of the area information and acquire the usage history such as actually going to the area of the area information or purchasing a product. Distribute the information to users.

The usage information acquisition means 36 acquires the usage information of the regional information acquired by the regional information acquisition means 33 from the regional information provider server 50. The usage information is the user attributes (gender, age group, residential area, hobbies and preferences of the user and other users, and movement of the user who used the facility, which are the characteristics of the user who used the system. History, purchase history of goods / services, etc.) is registered.

The user extraction means 37 analyzes the relationship between the regional information including the acquired usage information and the user's behavior pattern, and extracts other users having the behavior pattern related to the user's behavior pattern. .. Specifically, the relationship between the distributed regional information and the user's behavior pattern is sought, and users having a relatively highly relevant behavior pattern are extracted.

In addition, the user extraction means 37 determines whether or not the behavior of the user induces the behavior of another user. Specifically, as a means for determining the user, the relevance is determined based on the usage information or a relevant user model is acquired from the persona information DB 300.

For example, the regional information to be distributed is "cat collection collection", and the usage information of the regional information has user attributes of "10 to 20s", "female", "student", and "small". It is assumed that the person is registered as a user who frequently purchases products. At this time, the user extraction means 37 calculates a preset threshold value (for example, 50%) for the number of user attributes (4) included in the usage information of the area information. When the match between the above user attributes and the user attributes of the user's behavior pattern information is equal to or greater than the threshold value (two or more user attributes are hit), the corresponding user is suitable for distribution of regional information. Extract as a user.

The regional information distribution means 38 distributes the regional information acquired from the user to the extracted user terminal 10 or the in-vehicle terminal of the vehicle 20 being used by the user.

Further, when the regional information distribution means 38 receives the regional information acquired by the regional information acquisition means 33, the regional information distribution means 38 may distribute the regional information to the community site of the user of the regional transportation. By having the user who uses this service browse the regional information in this way, it is possible to provide a wide range of regional information, and it can be expected to induce the user to go out.

The control means 39 plays a role of controlling the entire functional blocks 31 to 38 described above. The storage means 40 stores the user information DB 100, the action history DB 200, and the regional information DB 400.

As an example of the data structure of the user information DB 100 is shown in FIG. 4A, at least a "user ID" numbered for each user is registered and used from an external SNS or the like. When the person information is acquired, the ID and the user ID are linked. In addition, "name", "age", "gender" obtained from the user, "address" such as home or work place, "contact information", "hobby / special skill" obtained from the user or SNS, etc., "well The data item of "Go store" is registered.

As an example of the data structure of the action history DB 200 is shown in FIG. 4B, at least the "user ID" and the user, which are numbered for each user associated with the user information, are used. Data items such as "location information" (including the current position and movement history) acquired from the user terminal of the service and "vehicle usage history" using the vehicle of this service are registered.

The persona information DB 300 provides a user model obtained by collecting user data by various means and statistically processing the user data, as shown in FIG. 4C as an example of the data structure. It is a database that stores a large number. Data items of user data include, for example, "personality characteristics", "hobbies", "favorite foods", "physical characteristics", "occupation", "family structure", "history", "moving place", etc. It is structured and registered in a tree structure.

Taking "moving place" as an example, "sea" and "bar" are registered as information associated with "moving place" at the lower level of the item. Also, depending on the item, the tree structure becomes larger, and the more items there are, the more accurate persona information can be obtained. The user persona information may also be represented by the above tree structure, but the persona information itself changes from moment to moment. Further, in the persona information DB 300, various user models are assigned IDs and managed based on the items of the tree structure. This is called a user model ID. For example, "User model type ID" is No. 101, "Acts actively as a hobby", No. 103 is "I tend to stay home but often go to concerts", and No. 105 is "Mood shop, clothes". It is assumed that a user model such as "Frequently changes hairstyles, etc." is registered. However, various actual user models are defined from the viewpoint of the person who refers to them. In addition, "weighting" of information may be specified for each item of persona information acquired for the user of this system. This is to determine which information is to be selected from among a plurality of similar information overlapping, that is, when there is a plurality of information belonging to the same tree structure of the persona information DB 300. Then, by transmitting the user information and the action history information collected by this system to the external server 60 provided with the persona information DB 300, it is determined which of the user models the user information is close to, and the user model ID is 1. The above will be replied. In addition, it is assumed that a mechanism is provided so that an individual cannot be identified from the persona information DB 300 so that the privacy of the individual is not infringed.

As shown in FIG. 5 as an example of the data structure of the regional information DB 400, the "registration ID" numbered for each regional information, the "shooting date and time" in which the shooting date and time are registered, and the "image information" thereof. , "Comment information", location information of the shooting location "latitude, longitude", "detailed information" where the presence or absence of detailed area information is registered, "send designation" to specify the destination of information, other users "Evaluation" (evaluation value) from the user who browsed the image information and actually went to the area is registered. "Send designation" is "Send designation 1" when sending regional information to the entire community, "Send designation 2" when sending only to related users automatically extracted, and specified by the sender. When transmitting only to a specific user, it is defined as "transmission designation 3" or the like. Further, for "evaluation", a plurality of evaluation stages are set, and for example, in the case of a three-stage evaluation, "good", "normal", "bad" and the like are set. In this way, by having other users input the "evaluation" of the regional information distributed by themselves, it is possible to grasp the usefulness of the regional information issued by the user of the distribution source, and other similar regions. From the information, it can be used as a guide when selecting the area information that you really need. Although not shown, "source" information may be registered.

In the example of FIG. 5, No. In 0010, the shooting date and time "2015/3/29 17:30", the image information "mountain scenery", and the comment information "the best scenery. It is recommended after 17:00 in the evening." Are registered. ing. In addition, the latitude and longitude of the shooting location are registered as the location information, the "detailed information" is not registered, and the "send designation" is registered as "send designation 1" which means to send to the entire community. ing. In addition, "good 300 (persons)", "normal 100 (persons)", and "bad 50 (persons)" are registered as evaluations.

In addition, information that is of interest only to a specific user (information for which transmission designation 2 is specified), such as the examples of N0.0020, N0.0030, and N0.0040, is related to the information. The system extracts a certain user from the user information and sends it. The information to be registered is No. 0040 and No. As in the example of 0050, it is not necessary to include an image, and only text information (preferably voice input) may be used.

In addition, No. As in the example of 0050, the caller can specify to send only to a specific user (send designation 3), so that the user can use it as if it were an e-mail or SMS. It's a hassle to move alone, but it's most desirable if it's information that makes you want to go out with that person or that you know that an acquaintance you want to meet is by chance nearby. When the user who received the information actually took action (in this example, it seems that "Hana" who saw the post went to see "Gen" using the vehicle of this service. In that case), Hana will be the only evaluator, but the evaluation value will be counted many times compared to the normal case where the destination is not specified.

In addition, a moving image taken from an in-vehicle camera such as a drive monitor can be directly transferred from the storage device of the vehicle to the system according to the instruction of the user. For example, No. In the example of 0060, a video of a row of cherry blossom trees in full bloom taken from an in-vehicle camera while driving is posted, and the user who sees this video motivates the user to go to the place. This contributor may be a taxi or bus driver. If you happen to see a good landscape or scene while driving with passengers on board, you may press the recording start button on the in-vehicle camera to record, and then cut the video and send it to the community site. This will lead to an increase in passengers.

Although not shown in the "detailed information" of FIG. 5, the address, telephone number, homepage information of each information, and the usage history (posting or receiving history of information) of this service or the posted information are the triggers. The usage history of the user who purchased the product / service that is presumed to have been purchased is registered. By displaying the usage history in this way, information such as usefulness, reliability, evaluation from other users, etc. of the information posted by the user can be obtained.

People's activities by gathering information rooted in such areas, especially information that can only be known if they are there, especially information that induces the movement of people, to the local community and appropriately sending it to the people who need it. It is possible to activate the movement and, by extension, to revitalize the region.

The above-mentioned functions and configurations of the system are merely examples, and one functional block (database and functional processing unit) may be divided, or a plurality of functional blocks may be collectively configured as one functional block. In each function processing unit, the CPU (Central Processing Unit) built into the device reads computer programs stored in storage devices such as ROM (Read Only Memory), flash memory, SSD (Solid State Drive), and hard disk. , Realized by a computer program executed by the CPU. That is, each function processing unit reads and writes necessary data such as a table from a database (DB; Data Base) stored in a storage device or a storage area in a memory by this computer program, and is related in some cases. It is realized by controlling the hardware (for example, input / output device, display device, communication interface device). Further, the database in the embodiment of the present invention may be a commercial database, but it also means a mere collection of tables and files, and the internal structure of the database itself does not matter.

FIG. 6 is a flowchart showing the processing operation of the regional information sharing device 30 in this system. Here, the flow from the distribution of the area information while the user is in the vehicle 20 to the guidance to the location of the area information will be described. As shown in FIG. 6, the regional information acquisition means 33 of the regional information sharing device 30 receives image information and / or comment information from a user (user terminal 10 or in-vehicle terminal of vehicle 20) using this service. The included area information is received (step S11) and registered in the area information DB 400 of the storage means 40. As shown in FIG. 7, the area information is registered by the user by adding comment information to the image information or the moving image information to be shared. At least one image information, moving image information, and comment information may be used.

Regarding the method of registering the area information, as described above, in order to share the area information (in this explanation, the mountain scenery) with other users, the scenery is viewed from the photographing device mounted on the in-vehicle terminal of the vehicle 20. The photograph is taken and transmitted to the regional information sharing device 30. In response to this, the regional information distribution means 38 transmits, in addition to the image information or the moving image information, screen information for determining whether or not to input a comment in the information (see the middle screen of FIG. 7). When inputting a comment, the user inputs the comment by the input means installed in the in-vehicle terminal. If there is no problem with the registered image information or moving image information and the comment, the user presses the registration button displayed on the screen, and the information is registered in the regional information sharing device 30. In response to this, the regional information distribution means 38 transmits screen information for designating the destination to the user (see the lower screen of FIG. 7). The user presses the "community transmission" button when transmitting the area information to the entire community. On the other hand, if you want to specify the destination, click the "Destination setting" button. If you press the "Destination setting" button, the screen will switch to a screen that prompts you to send the area information to the automatically extracted related users or the specific users specified by the sender. Determines the destination according to the content.

On the other hand, a case where the user shares the area information (in this explanation, the favorite chair is found while visiting the home center) while going out instead of being in the vehicle 20 will be described. As shown in FIG. 8, the user takes a picture of the corresponding chair, and a screen for inputting comment information is displayed on the screen, so that the user inputs a comment in the comment field. Then, by pressing the registration button, the regional information is registered in the regional information sharing device 30.

Returning to the description of FIG. The detailed information acquisition means 35 sends a request for acquisition of the acquired detailed information of the regional information to the regional information provider server 50 via the communication means 31.

When the regional information includes detailed information (step S12 “YES”), the detailed information acquisition means 35 acquires detailed information (for example, address, telephone number, homepage information) from the regional information provider server 50, and further As detailed information, the usage history of the corresponding regional information is acquired from the regional information DB 400 (step S13). On the other hand, if there is no detailed information in the area information (step S12 “NO”), the process proceeds to step S14.

Next, the usage information acquisition means 36 acquires the usage information of the regional information acquired by the regional information acquisition means 33 from the regional information provider server 50 (step S14). In addition, vehicle information including probe information and usage status of a plurality of vehicles 20 is acquired (step S15). Specifically, the usage history of this service, probe information, and the like are acquired from the vehicle 20.

Next, the action pattern information acquisition means 34 acquires the user information DB 100 stored in the storage means 40 and the respective information obtained by referring to the action history DB 200 in which the action history of the user is stored. In order to read the behavioral preference included in the vehicle information, a statistically processed user model is acquired from the external server 60 based on the usage history information of the vehicle 20 and the user information of the corresponding user (step S16).

In response to this, the user extraction means 37 determines the corresponding user model based on the user model and the usage information, and extracts the users to be distributed (step S17).

Specifically, the user extraction means 37 compares the number of user attributes possessed by the usage information of the regional information with a preset threshold value, and compares the user attributes possessed by the usage information of the regional information with the user's. When the number of matching user attributes of the behavior pattern information is equal to or greater than the threshold value, the corresponding user is extracted as a user suitable for distribution of regional information. For example, it is assumed that there are 10 user attributes as usage information of regional information. Assuming that the threshold value is 70% for the 10 user attributes, the user extraction means 37 sets the user to the area information when 7 or more items of the user attribute of the corresponding user model are hit. Extract as a delivery target.

Subsequently, the regional information distribution means 38 acquires the location information of the region from the location information and the region information of the user terminal 10 or the vehicle 20 in use, and based on the location information, within a predetermined range from the corresponding region. Users within (for example, within 5 km) are extracted (step S18). Next, the regional information distribution means 38 determines whether or not the users extracted in step 17 and step 18 match (step S19). When there is a matching user (step S19 “YES”), the area information is distributed to the corresponding user (step S20). If the extracted users have a predetermined relationship with each other, the area information may be distributed even if the conditions are not completely matched.

For example, as shown in FIG. 9, the user terminal 10 or the in-vehicle terminal of the vehicle 20 in use displays a screen prompting the viewing of regional information. When the user wishes to browse, image information, video information and comment information taken by other users are displayed. By pressing the detail button (see the middle part of the screen) displayed on the screen, the user can obtain the detailed information obtained from the area information DB 400 of the area information sharing device 30 and the user who actually went to the area. The evaluation value is displayed. Then, the regional information distribution means 38 provides the transportation means to the place where the regional information is registered, or if the vehicle is not on board, the information to the destination and whether or not to go to the place. Display a screen prompting for. If there is no matched user (step S19 “NO”), the process returns to step S11.

On the other hand, a scene in which a user gets on a vehicle 20 using this service and travels with a home center as a destination will be described as an example. The control means 39 of the regional information sharing device 30 extracts the persona information of the corresponding user from the persona information DB 300 of the storage means 40, and analyzes the user's preference. Then, when the vehicle information (usage status) of the vehicle 20 receives the information that the vehicle is traveling in the direction of the home center in order to move to the home center, the control means 39 transmits the detailed information of the neighboring home center from the regional information provider server 50. Extract the home improvement stores that have the products that are acquired and that match the tastes of the users who acquired them earlier.

For example, as shown in FIG. 10, when the area information (home center information) is registered by another user, the display of the other home center information is displayed on the screen of the user terminal 10 of the user or the in-vehicle terminal of the vehicle 20. Display a prompting screen. In response to this, when the user wishes to display the image information or the moving image information and the comment information are displayed. Then, the regional information distribution means 38 calculates, displays, and displays the time required to reach the home center from the current location of the user and the location information of the selected home center from the location information and traffic information of both, and then to the corresponding regional information. Display a screen prompting you to go or not. In this way, by distributing the information provided by the user in a wide range and in a timely manner suitable for the taste of the other party, it can be expected to induce other users to go out.

(Effect of embodiment)
According to the regional information sharing device 30 according to the present embodiment as described above, the regional information sharing device 30 acquires the behavior pattern of the user, and the image information and / or the image information acquired from the user terminal or the vehicle of the user. Alternatively, the area information including the comment information is acquired, the relationship between the acquired area information and the user's behavior pattern is analyzed, and other users having the behavior pattern related to the user's behavior pattern are extracted. To do. Then, it is determined whether or not the user's behavior induces the behavior of another user, and according to the result of the determination, the acquired area information is extracted from the user terminal or the vehicle being used by the user. By distributing regional information to the in-vehicle terminal, it can be expected to induce the user to go out by distributing the information provided by the user in a wide range and in a timely manner suitable for the taste of the other party.

Further, according to the regional information sharing device 30 according to the present embodiment, the user extraction means 37 compares the number of user attributes possessed by the regional information with the threshold value, and the user attributes possessed by the regional information and the user. When the number of matching user attributes of the behavior pattern information is equal to or greater than the threshold value, the corresponding user is extracted as a user suitable for distribution of regional information. In addition, from the user model obtained from the persona information DB, regional information that matches the user's taste is determined by determining the relevance based on the hobby / preference of the user and other users, the movement history, and the purchase history of products / services. Can be provided to users.

Further, according to the regional information sharing device 30 according to the present embodiment, it is possible to grasp the contents of the regional information in more detail by acquiring the detailed information related to the regional information based on the regional information. ..

Further, according to the regional information sharing device 30 according to the present embodiment, when the acquired regional information is received, it is distributed to the community site of the user of the regional transportation so that the user can browse the regional information in a wide range. It will be possible to receive it, and it can be expected to induce the user to go out.

Although the present invention has been described above using the embodiments, it goes without saying that the technical scope of the present invention is not limited to the scope described in the above embodiments. It will be apparent to those skilled in the art that various changes or improvements can be made to the above embodiments. Further, it is clear from the description of the scope of claims that such a modified or improved form may be included in the technical scope of the present invention.

10 User terminal 20 Vehicle 30 Regional information sharing device 31 Communication means 32 Vehicle information acquisition means 33 Regional information acquisition means 34 Behavior pattern information acquisition means 35 Detailed information acquisition means 36 Usage information acquisition means 37 User extraction means 38 Regional information distribution means 39 Control means 40 Storage means 50 Local information provider server 60 External server 100 User information DB
200 Action history information DB
300 Persona Information DB
400 Regional Information DB
500 Usage information DB

Claims (8)

A regional information sharing device that shares regional information with users of vehicles that make up a regional transportation network.
Behavior pattern information acquisition means for acquiring the behavior pattern of the user, and
A regional information acquisition means for acquiring the regional information including shooting information and / or comment information acquired from the user terminal of the user or the vehicle, and
A user extraction means for extracting other users whose behaviors related to the acquired regional information are induced by receiving the distribution of the acquired regional information based on the behavior patterns of the other users.
And region information distribution unit user terminal or said other user the other users that the acquired area information and the extracted possessed to deliver the in-vehicle terminal of the vehicle in use,
A regional information sharing device characterized by being equipped with. The user extraction means
It corresponds to the case where the number of user attributes possessed by the regional information and the threshold value are compared and the number of matches between the user attributes possessed by the regional information and the user attributes of the user's behavior pattern information is equal to or greater than the threshold value. The regional information sharing device according to claim 1, wherein the user is extracted as the user suitable for distribution of the regional information. Detailed information acquisition means for acquiring detailed information related to the regional information based on the regional information, and
An information browsing use notification means for notifying a user who has registered the regional information from which the detailed information has been acquired that the regional information has been browsed or has visited the region of the regional information.
The regional information sharing device according to claim 1, further comprising. The behavior pattern information acquisition means is
The regional information sharing according to claim 1, wherein the user model of the user is acquired from the persona information DB that stores the symbolic user model of the product / service provided by the business operator that provides the regional information. apparatus. The user extraction means is based on the hobby / preference, movement history, purchase history of goods / services of the user and the other user related to the acquired area information from the user model , and the other user. The regional information sharing device according to claim 4. The regional information distribution means is
The regional information sharing device according to claim 1, wherein when the regional information acquisition means acquires the regional information, it is distributed to a community site of a user of regional transportation. A regional information sharing system that shares regional information with users of vehicles that make up a regional transportation network.
A user terminal owned by the user, or an in-vehicle terminal mounted on the vehicle being used by the user.
The user terminal or the in-vehicle terminal is connected via a network and is connected to the user terminal or the in-vehicle terminal.
Behavior pattern information acquisition means for acquiring the behavior pattern of the user, and
A means for acquiring the area information including shooting information and / or comment information acquired from the user terminal of the user or the vehicle, and
A means for extracting other users whose behaviors related to the acquired regional information are induced by receiving the distribution of the acquired regional information based on the behavior patterns of the other users.
A regional information sharing device having a means for distributing the acquired regional information to the user terminal or the in-vehicle terminal associated with the extracted other user.
A regional information sharing system characterized by being equipped with. It is a program of a regional information sharing device that shares regional information with users who use vehicles that make up a regional transportation network.
The procedure for acquiring the user's behavior pattern and
A procedure for acquiring the area information including shooting information and / or comment information acquired from the user terminal of the user or the vehicle, and
A procedure for extracting other users whose behaviors related to the acquired regional information are induced by receiving the distribution of the acquired regional information based on the behavior patterns of the other users, and
And instructions user terminal or said other user the other users that the acquired area information and the extracted possessed to deliver the in-vehicle terminal of the vehicle in use,
A program characterized by having a computer execute.

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