JP2016157302A - Reward determination system and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system which can determine an appropriate reward.SOLUTION: A reward determination system (10) related to services which can be utilized by a user via at least either of a program in a communication terminal (70) or a site accessible from the communication terminal, and in which the user is requested to perform an initial procedure to utilize the services, comprises: first and second memory units (20); and a reward determination unit (60). The first memory unit stores identification information of a user having performed the initial procedure, and identification information of a facilitator having facilitated the initial procedure, in association with each other. The second memory unit stores identification information of the user having utilized the services, and identification information of a program or site used at the time of utilizing the services, in association with each other. The reward determination unit determines a reward for the facilitator and a provider of the program or site used at the time of utilizing the services, on the basis of these pieces of information.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a reward determination system and a program.

  Conventionally, the first site on the Internet displays an advertisement image including link information to the second site on the consumer's terminal device, and the consumer uses the terminal device based on the link information included in the advertisement image. When accessing the second site, an advertisement form for paying a reward to the operator of the first site is known.

  There is also known an advertisement form in which a consumer pays a reward to the operator of the first site even when the consumer subsequently accesses the second site directly using the terminal device without going through the advertisement image ( For example, see Patent Document 1).

JP 2005-165394 A

  By the way, a consumer who accesses an advertiser's site in response to an advertisement image has used a service provided by the advertiser (for example, a product delivery service or an electronic information provision service) in the past. In addition to non-consumers, this includes consumers who have used it in the past. Considering these points, it can be understood that the contribution to the use of the service by the consumer due to the advertisement image is not due to a specific person.

However, in consideration of this point, the conventional technology does not have an information processing system that can appropriately determine a reward for a person who has contributed to the use of the service.
Therefore, according to one aspect of the present invention, as a reward determination system for a service that a user can use through at least one of a program in a communication terminal and a site in a network accessible from the communication terminal, contribution to the use of the service It is desirable to be able to provide a reward determination system capable of making an appropriate reward determination based on the above.

  A reward determination system according to an aspect of the present invention relates to a service that a user can use through at least one of a program in a communication terminal and a site in a network accessible from the communication terminal. A reward determination system according to one aspect of the present invention is a reward determination system related to a service that requires a user to perform an initial procedure for use.

  A reward determination system according to one aspect of the present invention includes a first storage unit that stores, in association with each other, identification information of a user who has performed an initial procedure and identification information of a promoter who has prompted the initial procedure. The reward determination system further includes a second storage unit that stores the identification information of the user who uses the service and the identification information of the program or site used when using the service in association with each other. Further, the reward determination system includes a reward determination unit that determines a reward for the promoter and the program or site provider used when using the service, based on information stored in the first and second storage units. Prepare.

  With regard to services that require initial procedures for use, the contribution of the facilitator who urged the initial procedures is too large to ignore the use of services after the initial procedures. Therefore, in the reward determination system according to one aspect of the present invention, the reward for the promoter and the provider of the program or site used when using the service is determined based on the history regarding the initial procedure and the history regarding the use of the service. I tried to do it. Therefore, according to one aspect of the present invention, it is possible to provide a reward determination system capable of making an appropriate reward determination based on contribution to the use of a service. This reward determination system may be configured to determine the amount of money as a reward, for example.

  By the way, the reward determination system according to one aspect of the present invention includes a first acquisition unit that acquires the identification information of the user who performed the initial procedure and the identification information of the promoter who prompted the initial procedure during the initial procedure. Can be configured. Further, the reward determination system is configured to include a second acquisition unit that acquires the identification information of the user who uses the service and the identification information of the program or site used when using the service when using the service. obtain.

  In this case, the first storage unit is configured to store the identification information of the user who performed the initial procedure and the identification information of the promoter who prompted the initial procedure in association with each other based on the information acquired by the first acquisition unit. Can be done. The second storage unit is configured to store the identification information of the user who uses the service and the identification information of the program or site used when using the service in association with each other based on the information acquired by the second acquisition unit. obtain.

  In addition, each time the service is used, the reward determination unit gives a predetermined reward to each of the program or site provider used at the time of use and the promoter who has prompted the user to use the initial procedure. It may be configured to determine a reward for the promoter and the provider so as to be granted. Here, the reward for the provider of the program or site used at the time of use may be the same as or different from the reward for the promoter who prompted the user to use the initial procedure. When the provider of the program or site used at the time of use and the promoter who prompted the user to use the initial procedure are the same, the total reward may be larger than when they are different. According to such a reward determination system, more appropriate reward determination can be performed.

  In addition, the reward determination system according to another aspect of the present invention relates to a service that can be used by a user through a program in a communication terminal, and the use requires an initial procedure from the user. In particular, the reward determination system according to another aspect of the present invention relates to a service in which a plurality of types of programs are provided to a communication terminal as a program that can be used for service use and initial procedures.

  The reward determination system according to another aspect of the present invention includes a first storage unit that stores the identification information of the user who performed the initial procedure and the identification information of the program used in the initial procedure in association with each other. The reward determination system further includes a second storage unit that stores the identification information of the user who uses the service and the identification information of the program used when using the service in association with each other. Furthermore, the reward determination system includes a reward determination unit that determines rewards for each provider of a plurality of types of programs based on information stored in the first and second storage units.

  According to the reward determination system according to the other aspect, the program provider used in the initial procedure and the program provider used in using the service based on the history regarding the initial procedure and the history regarding the use of the service. Reward for can be determined. Therefore, also with this reward determination system, it is possible to make an appropriate reward determination based on the contribution to the use of the service.

  In addition, the reward determination system may include a first acquisition unit that acquires the identification information of the user who performed the initial procedure and the identification information of the program used in the initial procedure from the communication terminal during the initial procedure. Further, the reward determination system may include a second acquisition unit that acquires identification information of a user who uses a service and identification information of a program used when using the service from the communication terminal when using the service.

  In this case, the first storage unit is configured to store the identification information of the user who performed the initial procedure and the identification information of the program used in the initial procedure in association with each other based on the information acquired by the first acquisition unit. Can be done. The second storage unit may be configured to store the identification information of the user who uses the service and the identification information of the program used when using the service in association with each other based on the information acquired by the second acquisition unit. According to this reward determination system, information necessary for determining the reward can be appropriately collected.

  In addition, each time the service is used, the reward determination unit gives a predetermined reward to each of the program provider used at the time of use and the program provider used at the initial procedure of the user who used the service. The reward may be determined for each provider of a plurality of types of programs.

  In addition, the service may be a video providing service. The moving image providing service may be a service that provides moving images including advertisement moving images. The initial procedure may be a registration procedure for using the moving image providing service. Each of the plurality of types of programs provided to the communication terminal may be a program including a function for causing the communication terminal to execute specific software necessary for using the moving image providing service. The specific software may be a program including a function of accepting an operation related to the use registration procedure and a function of reproducing a moving image provided from the moving image providing service.

  In addition, the following program may be provided to a communication terminal that can communicate with the reward determination system according to another aspect of the present invention. That is, the function of transmitting the identification information of the user and the identification information of the program used for the initial procedure to the reward determination system when the user operates the communication terminal for the initial procedure to the computer of the communication terminal, and A program for realizing at least one of the function of transmitting the identification information of the user and the identification information of the program used when using the service to the reward determination system when the service is used by the user may be provided.

It is a block diagram showing the structure of a moving image reproduction system. It is the figure explaining the processing operation of the user terminal device regarding animation reproduction | regeneration. It is a figure explaining the kind of data with which a data provision system is provided. 4A is a diagram illustrating a configuration of a member database included in the data providing system, FIG. 4B is a diagram illustrating a configuration of a reproduction history database, FIG. 4C is a diagram illustrating a configuration of a reward database, and FIG. FIG. 4 is a diagram illustrating a configuration of an access log. FIG. 5A is a diagram illustrating an update mode of an access log by the data providing system, and FIG. 5B is a flowchart illustrating a provisional registration reception process executed by the data providing system. FIG. 6A is a diagram illustrating a registration mode of member data by the data providing system, and FIG. 6B is a flowchart illustrating a main registration receiving process executed by the data providing system. It is a flowchart showing the reproduction | regeneration control processing which a user terminal device performs. It is a flowchart showing the delivery control process which a data provision system performs. It is a flowchart showing the sub delivery control process which a data provision system performs. It is a flowchart showing the reward determination process which a data provision system performs.

  Embodiments of the present invention will be described below with reference to the drawings. The moving image reproducing system 1 of the present embodiment shown in FIG. 1 includes a data providing system 10 and a user terminal device 70 for each user. The data providing system 10 in the moving image reproduction system 1 provides moving image data for advertisement to the user terminal device 70 through a wide area network (for example, the Internet). The user terminal device 70 reproduces the advertisement moving image based on the moving image data. As an example of the user terminal device 70, a mobile communication terminal such as a smart phone or a tablet capable of bidirectional communication with the data providing system 10 through a wide area network can be given.

  The user terminal device 70 includes a control unit 71, a storage unit 73, a communication unit 75, and a display operation unit 77. The control unit 71 includes a microcomputer. The storage unit 73 is composed of, for example, a semiconductor memory, and stores various programs executed by the microcomputer. Below, the process which the microcomputer of the control part 71 performs according to various programs is demonstrated as a process which the control part 71 performs.

  The communication unit 75 is a communication interface capable of communicating with an external device, and performs communication under the control of the control unit 71. When the user terminal device 70 is a mobile phone or a smartphone, the communication unit 75 is configured to be accessible to a wide area network through a cellular network.

  The display operation unit 77 includes a display device 77a for displaying various screens for the user, and an input interface 77b for receiving an operation from the user. An example of the display device 77a is a liquid crystal display. The input interface 77b may be a touch panel provided on the surface of the liquid crystal display and / or a mechanical key switch provided on the user terminal device 70.

  The various programs stored in the storage unit 73 and executed by the control unit 71 include an application program for reproducing a moving image (hereinafter referred to as “reproduction application”) AP1 and a function for calling the reproduction application AP1. Embedded application program (hereinafter referred to as “calling application”) AP2. A function for calling the reproduction application AP1 (hereinafter referred to as “calling function”) is additionally incorporated in the calling application AP2 in addition to the main function.

  Here, an operation example of the moving image reproduction system 1 will be described. The operating company of the data providing system 10 recruits advertisers for advertising videos to be played by the playback application AP1, and obtains operating expenses by asking the advertisers to pay for the playback of the advertising videos. Can do. Regarding the reproduction application AP1, for example, the operating company of the data providing system 10 can prepare it and distribute it to the user terminal device 70 free of charge via a site on a wide area network. The operating company of the data providing system 10 can also pre-install the reproduction application AP1 in the user terminal device 70 in cooperation with the seller before the user terminal device 70 is sold.

  The operating company of the data providing system 10 provides the application function attached to the application program to the company that provides the application program executed on the user terminal device 70 in order to realize the reproduction of the advertisement video for a wide range of users. Can be implemented to encourage the user to provide the application program as the calling application AP2. Therefore, the company that provides the calling application AP2 can be paid for the application program created as the calling application AP2.

  According to the above operation example, it is possible to create a situation in which a plurality of application programs corresponding to the calling application AP2 are installed in the user terminal device 70, and the reproduction of the advertisement video for the user can be performed via the plurality of application programs. A realizable video playback system 1 can be constructed.

  The calling application AP2 has a function of displaying a specific operation object (100) on the screen displayed on the display device 77a of the user terminal device 70 by the calling application AP2, for example, as shown in FIG. It may be configured to have. For example, the calling application AP2 can be configured to display the operation object (100) in which the nickname of the reproduction application AP1 and the service name of the data providing system 10 are displayed in the screen area corresponding to the toolbar. In the present specification, this image is expressed as a emblem 100.

  For example, the calling application AP2 may have a function of causing the control unit 71 to execute (activate) the reproduction application AP1 when the user performs a pressing operation (touch operation or the like) on the emblem 100. When the execution of the reproduction application AP1 based on the instruction from the calling application AP2 is started as described above, the control unit 71 displays a moving image including a reproduction button as a display screen of the reproduction application AP1 as shown in FIG. When the reproduction screen 110 is displayed on the display device 77a and the reproduction button is pressed, the advertisement moving image based on the moving image data acquired from the data providing system 10 is reproduced. The type of advertisement moving image depends on the calling application AP2 (hereinafter referred to as “starting-source application”) that is the source of calling the reproduction application AP1.

  On the condition that the video playback has ended, the control unit 71 displays an inquiry screen regarding the advertisement video, and obtains a response signal from the user to the inquiry screen through the input interface 77b, thereby evaluating the user for the playback video. Alternatively, information indicating the degree of interest is acquired. By giving the user a point for at least one of the viewing of the moving image and the response to the inquiry screen, the user can be prompted to view the moving image and be prompted to respond to the inquiry screen. The points can be points that can be exchanged for prizes.

  The inquiry screen can be, for example, a quiz screen 120 relating to a reproduced moving image as shown in FIG. If the quiz screen 120 is displayed, the degree of interest of the user with respect to the moving image can be determined from the correct answer rate of the answers to the quiz. In addition, the inquiry screen may be a questionnaire screen 130 that inquires about the quality of the reproduced video.

  When the user's response operation to the inquiry screen is completed, the control unit 71 displays the moving image reproduction screen 110 on the display device 77a again to reproduce the next moving image. When the reproduction button is pressed, Play videos. By repeatedly executing such an operation, the control unit 71 sequentially reproduces the advertisement moving image according to the pressing operation of the reproduction button.

  The moving image reproduction depending on the activation source application can be realized by designating an activation source application in which the advertiser can reproduce its own advertisement moving image. When the advertiser pays the consideration (advertisement fee) and requests the operating company of the data providing system 10 to play the advertisement video, the advertiser, as a matter of course, has a high advertising effect within a limited budget. I want the user to play the advertising video.

  On the other hand, regarding the calling application AP2, there may be a statistical bias in the user's hobbies and preferences depending on the type. In such a case, when the call application AP2 used by a user with high advertising effectiveness is the activation source application, if the video reproduction is controlled so that the advertiser's advertisement video is reproduced through the reproduction application AP1, the reproduction application Through the application AP1, flexible video playback for the user can be performed.

  In other words, the moving image reproduction through the reproduction application AP1 is performed in consideration of the attributes of the user as desired by the advertiser. That is, in the reproduction application AP1, a moving image corresponding to the activation source application and the user attributes is reproduced. The user attributes include at least one of the user's sex, age, and residential area.

  Next, the configuration of the data providing system 10 will be described. As shown in FIG. 1, the data providing system 10 includes a storage unit 20, a temporary registration receiving unit 30, a main registration receiving unit 40, a main unit 50, and a totaling unit 60.

  The storage unit 20 stores various data such as moving image data provided to the reproduction application AP1 and data representing a quiz / questionnaire result provided from the reproduction application AP1. The temporary registration receiving unit 30 receives temporary registration for use registration of the data providing system 10 based on access from the user terminal device 70 through the wide area network, and further guides the user terminal device 70 to the installation site 300. To work.

  The main registration receiving unit 40 receives a use registration procedure (main registration) of the data providing system 10 based on access from the user terminal device 70 through the wide area network, and registers the user member data in the storage unit 20. Operate.

  In addition, the main unit 50 communicates with the user terminal device 70 that has completed the use registration procedure, and provides the user terminal device 70 with an advertisement video distribution service. The tabulation unit 60 is configured to periodically perform tabulation of quiz / questionnaire results, advertisement fees, rewards, and the like.

  The storage unit 20, provisional registration reception unit 30, main registration reception unit 40, main unit 50, and aggregation unit 60 included in the data providing system 10 can be communicated with the user terminal device 70 by at least one server device through a wide area network. As a whole, it is configured from one or more server devices, and the functions of these are realized by a processor included in one or more server devices executing a program. For example, the program is stored in a memory included in the server device. The server configuration of the data providing system 10 can be appropriately designed in consideration of processing load, security, maintenance, and the like.

  As shown in FIG. 3, the data providing system 10 includes a member database 210, a point database 220, a moving image database 230, a moving image management database 240, a quiz / survey database 250, a reproduction history database 260, a reward database 270, and an access log 280. Is provided. These databases are stored in the storage unit 20, for example.

  As shown in FIG. 4A, the member database 210 has member data for each user. The member data includes information on the terminal ID of the user (member), gender, residential area, date of birth, and registration promoter ID. These pieces of information are acquired from the user terminal device 70 and registered during use registration of the distribution service.

  If it adds, terminal ID said here will be identification information (ID) of the user terminal device 70 corresponding to the user who performed use registration procedure. The terminal ID is an ID unique to each user terminal device 70 assigned at the time of manufacturing the user terminal device 70, for example. The registration promoter ID represents identification information of the calling application AP2 that has contributed to the user registration procedure. Details will be described later. Hereinafter, the identification information (ID) of the calling application AP2 is also expressed as a medium ID.

  The point database 220 shown in FIG. 3 has point data for each user. The point data represents the number of user points that can be exchanged for prizes. The point number is added due to the user viewing the advertisement moving image, and further added due to the user answering the quiz / questionnaire.

  The moving image database 230 includes a group of moving image data representing advertisement moving images. Each of these moving image data is stored in the moving image database 230 in association with a unique moving image ID.

  The moving image management database 240 has distribution condition data for each moving image. The distribution condition data is associated with the moving image ID and represents the distribution condition of the corresponding moving image. The distribution condition data includes information such as a distribution start date / time, a distribution end date / time, a distribution target user, and a distribution target application. These distribution conditions are specified by the advertiser when registering the moving image data.

  The distribution target user information represents the attributes (gender, age group, residence area, etc.) of the target user who distributes the corresponding moving image. The information on the distribution target application describes one or more medium IDs as information specifying the activation source application. That is, when the calling application AP2 corresponding to the medium ID described here is the activation source application that called the reproduction application AP1, the distribution target application information is distributed to the reproduction application AP1. Indicates that it is possible. The moving image data corresponding to the distribution condition data is provided to the reproduction application AP1 only when the activation source application corresponds to the distribution target application.

  The quiz / questionnaire database 250 is configured as a database that accumulates data necessary for the display of the quiz / questionnaire screens 120 and 130 displayed at the end of moving image reproduction and data of quiz / questionnaire results by the user.

  As shown in FIG. 4B, the reproduction history database 260 includes reproduction history data for each moving image. The reproduction history data is a reproduction log of a corresponding moving image. The reproduction history data has a reproduction record for each reproduction of the corresponding moving image in association with the moving image ID. The playback record includes the playback date and time of the moving image, the terminal ID of the user who played the moving image, the activation source ID that is the medium ID of the activation source application corresponding to the reproduction application AP1 activated at the time of moving image reproduction, and the use of this user It has information of a registration promoter ID that is a medium ID of the calling application AP2 that has contributed to the registration procedure.

  In other words, the playback record specifies the user terminal device 70 that played back the video, the calling app AP2 that contributed to the activation of the playback app AP1 during video playback, and the calling app AP2 that contributed to this user's initial registration procedure. Configured to be possible. However, the calling application AP2 that has contributed to the user's initial registration procedure can be specified by referring to the member database 210 based on the terminal ID even if the registration promoter ID does not exist in the playback record. Therefore, the registration promoter may not be included in the reproduction record.

  In addition, as shown in FIG. 4C, the reward database 270 is configured to have reward data for each calling application AP2. The reward data is associated with the medium ID of the corresponding calling application AP2 and has a structure including reward detailed data representing the amount of reward generated during the period for each period. The remuneration referred to here is money of a success remuneration type for the provider of the calling application AP2, and is a remuneration for contributing to the user's use registration procedure and the user's video reproduction. The reward detailed data is configured to include period information and information indicating the reward amount. The information in the reward database 270 is updated by the counting unit 60 based on the contents of the reproduction history database 260.

  The access log 280 stores information on the user terminal device 70 that has accessed the temporary registration acceptance unit 30. As shown in FIG. 4D, the access log 280 includes, for each access, the terminal ID of the user terminal device 70 that has accessed the temporary registration acceptance unit 30, the medium ID of the calling application AP2 used for the access, It has access history data indicating the access date and time.

  Next, details of the provisional registration receiving unit 30 will be described. As described above, the calling application AP2 installed in the user terminal device 70 has a function of starting the reproduction application AP1. However, since the reproduction application AP1 is an application program dedicated to the distribution service, the reproduction application AP1 is not normally installed in the user terminal device 70 that has never used the distribution service.

  For this reason, when the reproduction application AP1 is not installed in the calling application AP2, the user terminal device 70 can be installed on the site (installation site 300) where the reproduction application AP1 can be installed via the temporary registration acceptance unit 30. ) Is provided. This function works when the playback application AP1 is not installed when the user presses the emblem 100. In addition, URL information for the user terminal device 70 to access the temporary registration receiving unit 30 is incorporated in the calling application AP2.

  As shown in FIG. 5A, the provisional registration receiving unit 30 receives access from the user terminal device 70 by the function of the calling application AP2 and registers the access history data in the access log 280. It operates to direct 70 to the installation site 300.

  Specifically, the temporary registration receiving unit 30 repeatedly executes the temporary registration receiving process shown in FIG. 5B. In this temporary registration receiving process, when the temporary registration receiving unit 30 receives access from the user terminal device 70 based on the calling application AP2 (Yes in S110), the temporary registration receiving unit 30 registers the access history data in the access log 280 (S120). ). Specifically, the medium ID of the calling application AP2 transmitted from the user terminal device 70 by the function of the calling application AP2 (that is, the medium ID of the calling application AP2 on which the emblem 100 has been pressed), and The terminal ID information of the user terminal device 70 is received through the wide area network, and the received medium ID and terminal ID are registered in the access log 280 as access history data together with access date / time (current date / time) information.

  Thereafter, the provisional registration receiving unit 30 performs a process of guiding the user terminal device 70 that is the access source to an appropriate installation site 300 according to the model and OS of the user terminal device 70 (S130). The reception process ends. The guidance can be realized by notifying the user terminal device 70 of the URL of the installation site 300.

  The user terminal device 70 accesses the installation site 300 according to this guidance and installs the reproduction application AP1. After installation, the reproduction application AP1 is activated by the function of the calling application AP2 or based on an operation by the user. The user terminal device 70 operates so as to access the main registration receiving unit 40 as shown in FIG. 6A when the use registration procedure for the distribution service by the user is not completed after the activation of the reproduction application AP1.

  When the main registration receiving unit 40 repeatedly executes the main registration receiving process shown in FIG. 6B and receives access from the user terminal device 70 (S210), the user registration process is executed (S220). Based on the transmitted user information and terminal ID, it operates to register new member data in the member database 210. The user information transmitted from the user terminal device 70 includes information such as the user's gender, residential area, and date of birth. When registering new member data, the registration receiving unit 40 specifies the medium ID indicated by the access history data of this terminal ID in the access log 280 based on the terminal ID transmitted from the user terminal device 70. The medium ID is described in the member data as a registration promoter ID.

  Here, before detailed description of the main unit 50 and the totaling unit 60, processing realized by the reproduction application AP1 will be described. The control unit 71 of the user terminal device 70 receives a start instruction of the playback application AP1 when the emblem 100 is pressed down or from the user through the input interface 77b without using the calling application AP2. When the activation instruction is input, the reproduction control process shown in FIG. 7 is started as the process of the reproduction application AP1.

  When the reproduction control process is started, the control unit 71 first acquires the medium ID of the activation source application (S410). Thereafter, the process proceeds to S415. However, if the input activation instruction is an activation instruction not via the calling application AP2, the process proceeds to S415 without acquiring the medium ID.

  In S415, the control unit 71 determines whether or not the distribution service use registration procedure has been completed. Whether or not the use registration procedure has been completed can be determined, for example, based on whether or not there is a history of execution of the process related to the procedure (S435). As another example, the control unit 71 transmits the terminal ID of the user terminal device 70 to the data providing system 10 and inquires whether or not the terminal ID is registered in the member database 210. It can be determined whether or not the use registration procedure has been completed.

  If it is determined that the use registration procedure has been completed, the control unit 71 proceeds to S420. On the other hand, if it is determined that the use registration procedure has not been completed (No in S415), the control unit 71 proceeds to S431 and uses the use registration acceptance screen based on the screen information obtained through communication with the main registration acceptance unit 40. Is displayed on the display device 77a. Further, an input operation for user information is accepted through the input interface 77b as an input operation for the use registration acceptance screen.

  When a registration instruction is input from the user by an operation on the usage registration reception screen through the input interface 77b (Yes in S433), the control unit 71 transmits the user ID through the usage registration reception screen together with the terminal ID of the user terminal device 70. Is transmitted to the main registration receiving unit 40 (S435), and the process proceeds to S420. On the other hand, when a cancel instruction is input from the user (No in 433), the process proceeds to S490, the activation source application is called back (S490), and the reproduction control process (reproduction application AP1) is terminated. When there is no activation source application, the reproduction control process (reproduction application AP1) can be terminated without substantially executing the process of calling back the activation source application.

  In addition, when the process proceeds to S420, the control unit 71 accesses the data providing system 10 (main unit 50) in order to place the user terminal device 70 in the usage state of the distribution service, and the medium ID of the activation source application, and By using the terminal ID, a service usage request is made. When the activation instruction is an activation instruction not via the calling application AP2, a predetermined medium ID indicating that can be transmitted. In response to this use request, the main unit 50 checks the validity of the terminal ID and the medium ID, and the check result is transmitted from the main unit 50.

  Upon receiving the check result, the control unit 71 proceeds to S440, and determines whether or not the validity of the information transmitted in S420 in the data providing system 10 is recognized based on the check result. If it is determined that the validity is not recognized (No in S440), error processing (not shown) is executed, and the process proceeds to S490.

  On the other hand, when it is determined that the legitimacy has been recognized (Yes in S440), the control unit 71 subsequently receives the moving image list transmitted from the data providing system 10 (main unit 50) (S450). The moving image list is data in which moving images to be reproduced are listed. For example, the moving image list does not include the moving image data itself, and has a configuration in which corresponding moving image IDs are listed. The moving image group to be reproduced is selected on the data providing system 10 side based on the activation source application, user attributes, and the like.

  Thereafter, the control unit 71 proceeds to S460, controls the display device 77a, and causes the display device 77a to display the moving image reproduction screen 110 with a reproduction button (see FIG. 2). Thereafter, the control unit 71 waits until the playback button is pressed or another operation is performed (S470, S480).

  When the playback button is pressed (Yes in S470), the control unit 71 executes playback-related processing (S475). In the playback-related processing, the control unit 71 requests the data providing system 10 (main unit 50) for video data of a video that has not been played and has the youngest playback order among the videos listed in the video list. The moving image data is acquired from the data providing system 10 through communication over a wide area network. The request signal transmitted to the data providing system 10 when requesting moving image data can include the moving image ID and terminal ID of the corresponding moving image data.

  Thereafter, the control unit 71 controls the display device 77a to start moving image reproduction based on the acquired moving image data. The reproduced moving image is displayed on the display device 77a. The display device 77a includes an audio output unit and can output audio corresponding to a moving image.

  When the playback of the moving image ends, the control unit 71 notifies the data providing system 10 (main unit 50) of the end of playback. The control unit 71 can transmit, to the data providing system 10, the moving image ID and the terminal ID of the moving image whose reproduction has ended as a notification signal when the reproduction ends. The notification signal may further include an activation source ID. Thereafter, the control unit 71 causes the display device 77a to display at least one of the quiz / questionnaire screens 120 and 130 shown in FIG. The user's reply operation to 120, 130 is accepted.

  When the answer operation is completed, the control unit 71 transmits data representing the quiz / questionnaire result including the answer contents to the data providing system 10 (main unit 50). When a predetermined time has elapsed without completing the user's answer operation on the quiz / questionnaire screens 120 and 130, the control unit 71 displays a quiz / questionnaire result indicating that the user has not answered the quiz / survey within the predetermined time. The representing data is transmitted to the data providing system 10 (main unit 50). Thereafter, the moving image reproduction screen 110 shown in FIG. 2 area B is displayed again.

In this way, by executing the reproduction related processing, the control unit 71 executes a series of processing related to moving image reproduction as shown in FIG.
Then, when the playback button on the video playback screen is pressed again, the control unit 71 proceeds to S475 again and executes playback-related processing. In this manner, the control unit 71 repeatedly performs processing related to display of the video playback screen 110 with a playback button, video playback, and display of the quiz / questionnaire screen after video playback and answer reception in the playback order according to the video list. .

  On the other hand, when an operation other than the operation of pressing the playback button is performed (Yes in S480), the control unit 71 proceeds to S485 and determines whether or not the performed operation is an end operation of the playback application AP1. If it is determined that the operation is an end operation (Yes in S485), a process for recalling the activation source application is executed (S490), and the reproduction control process (reproduction application AP1) is terminated.

  When the operation performed above is not the end operation of the reproduction application AP1 (No in S485), the control unit 71 executes a process corresponding to the operation (S495), and proceeds to a subsequent step corresponding to the executed process. For example, the process proceeds to S470. Examples of the process corresponding to the above operation in S495 can include various setting processes and processes for exchanging points for prizes.

  Next, the distribution control process executed by the main unit 50 of the data providing system 10 will be described with reference to FIG. When the main unit 50 receives a service use request (S420) from the user terminal device 70 through the wide area network, the main unit 50 acquires the medium ID and terminal ID of the activation source application from the user terminal device 70 (S510), and the validity of these. Is checked (S520). That is, it is determined whether the medium ID transmitted from the user terminal device 70 is a valid medium ID. Further, the main unit 50 determines whether or not the terminal ID is that of a valid user who has been registered for use (main registration).

  When the process in S520 is completed, the main unit 50 transmits these check (determination) results to the user terminal device 70 that is the use request source (S530). When validity is not recognized by the process in S520 (No in S540), the main unit 50 rejects this use request and ends the distribution control process. On the other hand, when the legitimacy is recognized (Yes in S540), the main unit 50 proceeds to S550.

  After shifting to S550, the main unit 50 refers to the member data corresponding to the terminal ID acquired in S510 and identifies the user attribute. Thereafter, the main unit 50 selects moving image data to be distributed to the user terminal device 70 from a group of moving image data included in the moving image database 230 based on the medium ID of the activation source application and the specified user attribute. Then, the moving image list, which is a list of the selected moving image data, is transmitted to the user terminal device 70 that has requested the use (S560).

  As described above, the moving image list is configured to list the moving image IDs of the selected moving image data. However, the moving image list is sufficient if the user terminal device 70 includes information for acquiring the corresponding moving image data from the data providing system 10. Although the communication load becomes high, as another example, the moving image list may be configured to store moving image data.

  After the transmission of the video list (S560), the main unit 50 ends the distribution control process and performs the sub-distribution control process shown in FIG. 9 in order to execute a process according to a further request or notification from the use request source. Execute repeatedly.

  In the sub-distribution control processing, when the moving image data is requested from the user terminal device 70 that has accepted the use request and permitted the service use (Yes in S610), the main unit 50 is based on the moving image ID specified at the time of the request. Then, the moving image data requested from the user terminal device 70 is transmitted to the user terminal device 70 (S615). Thereafter, the sub delivery control process is terminated.

  On the other hand, when the main unit 50 is notified of the end of reproduction from the user terminal device 70 (Yes in S620), the main unit 50 executes the processes of S621, S623, and S625. The reproduction end notification signal includes the moving image ID and terminal ID information of the moving image that has been reproduced on the user terminal device 70 side.

  In S621, the main unit 50 updates the playback history data corresponding to the video that has been played back by additionally registering a playback record with respect to the playback history data of the video ID indicated by the notification signal. Specifically, the current date and time are described as the playback date and time, the terminal ID of the user terminal device 70 that is the notification source is described, and the medium ID of the startup source application corresponding to the playback application AP1 that is started at the time of video playback is the startup source. A reproduction record described as an ID and describing the medium ID of the calling application AP2 contributing to the user registration procedure as a registration promoter ID is additionally registered in the reproduction history data. The activation source ID described in the reproduction record may be the activation source ID included in the notification signal, or may be the activation source ID acquired from the user terminal device 70 at the time of use request. The main unit 50 can obtain the information of the registration promoter ID by referring to the member data corresponding to the terminal ID, and can describe this in the reproduction record.

  Thereafter, the main unit 50 executes point grant processing (S623). Specifically, by updating the point data of the corresponding user, the user is given points for viewing the moving image.

  Further, the main unit 50 executes quiz / questionnaire related processing (S625). Specifically, the quiz / questionnaire screens 120 and 130 are displayed on the user terminal device 70 by communication with the user terminal device 70, and data representing the corresponding quiz / questionnaire results is acquired from the user terminal device 70. Based on the above, a process for updating the point data of the corresponding user and a process for registering the quiz / questionnaire results in the quiz / questionnaire database 260 are executed. Thereafter, the main unit 50 ends the sub delivery control process.

  Next, details of the reward determination process that the aggregation unit 60 periodically executes will be described with reference to FIG. When the reward determination process is started, the totaling unit 60 extracts a playback record group for a period for which a reward amount is determined (hereinafter, referred to as “processing target period”) from the playback history database 260, and these playback records. One of the groups is selected as a reference target (S710).

  Thereafter, the aggregation unit 60 determines whether or not these two IDs are the same based on the activation source ID and the registration promoter ID indicated by the reproduction record to be referred to. That is, it is determined whether the calling application AP2 corresponding to the activation source application and the calling application AP2 corresponding to the registration promoter are the same application program (S720).

  If it is determined that the two IDs are different (No in S720), the tally unit 60 proceeds to S730, and the remuneration amount for the processing target period for the calling application AP2 corresponding to the registration promoter ID indicated by the reproduction record to be referred to R is added by a predetermined amount X1 (R ← R + X1). The initial value of the reward amount R is, for example, zero. However, the initial value of the reward amount R may be set to a value greater than zero.

  When the processing in S730 is completed, the counting unit 60 proceeds to S740, and sets a predetermined amount of reward R for the processing target period for the calling application AP2 corresponding to the activation source ID indicated by the reproduction record to be referenced. Only X2 is added (R ← R + X2). For example, the amount X2 may be set to a value larger than the amount X1. However, the amount X2 may be set to the same value as the amount X1, or may be set to a value smaller than the amount X1 in some cases.

  When the process in S740 is completed, the aggregation unit 60 proceeds to S760, and whether or not an unreferenced playback record (that is, a playback record that has not been selected as a reference target) exists in the extracted playback record group. Is determined (S760). When it is determined that there is an unreferenced playback record (Yes in S760), the process proceeds to S710, where one playback record to be referred to is selected from the unreferenced playback record group, and the processing after S720 is executed. .

  If the counting unit 60 determines in S720 that the activation source ID indicated by the reference target reproduction record and the registration promoter ID are the same, the counting unit 60 proceeds to S750 and corresponds to the activation source ID indicated by the reference target reproduction record. The reward amount R of the processing target period for the calling application AP2 is added by a predetermined amount X3 (R ← R + X3). For example, the amount X3 may be set to an added value (X1 + X2) of the amount X1 and the amount X2, or may be set to a larger value. For example, the amount X3 may be a value obtained by adding a certain value α to the amount (X1 + X2). The value α may be the same value as the amount X1.

  When the processing in S750 is completed, the aggregation unit 60 proceeds to S760 and determines whether there is an unreferenced playback record as described above. In this way, the aggregation unit 60 executes the remuneration amount addition process based on each of the reproduction records in the processing target period, and determines that there is no unreferenced reproduction record when all these addition processes are completed. (No in S760), the process proceeds to S770.

  In S770, for each calling application AP2, the totaling unit 60 uses the above-mentioned reward detailed data describing the remuneration amount R for the processing target period calculated for the calling application AP2 together with the period information for the calling application AP2. The reward database 270 is updated by adding to the reward data corresponding to the application AP2.

  In this way, the totaling unit 60 determines the reward amount R for the provider of each calling application AP2 for this period for each predetermined period, and writes information on the determined reward amount R in the reward database 270.

  The configuration of the moving image playback system 1 has been described above. As described above, according to the moving image playback system 1 of the present embodiment, it can be used through the program (calling application AP2) in the user terminal device 70, and the use registration procedure as an initial procedure is used for the use. The data providing system 10 provides an advertisement moving image distribution service that is required. In particular, a plurality of types of calling applications AP2 are provided to the user terminal device 70 as programs that can be used for service use and initial procedures.

  According to the moving image reproduction system 1, the member database 210 of the storage unit 20 stores the terminal ID, which is the identification information of the user who performed the use registration procedure, and the program (calling application AP2) used in the initial procedure. The registration promoter ID, which is identification information, is stored in association with each other. Further, the reproduction history database 260 of the storage unit 20 associates the terminal ID of the user who uses the distribution service with the activation source ID which is identification information of the program (calling application AP2) used when using the service. Remember. Further, according to the moving image playback system 1, the counting unit 60 determines the reward amount R for the provider of each calling application AP2 based on the information held in the member database 210 and the playback history database 260.

  Since the moving image reproduction system 1 according to the present embodiment distributes an advertising moving image, it is preferably used by many consumers. Therefore, a large number of routes to the distribution service are secured by adding the calling function to an application program that is not mainly used for advertising video distribution. And the provider of the calling application AP2 actively advertises the distribution service by paying the provider of the application program (calling application AP2) according to the amount of video playback. .

  Furthermore, in order to further enhance the advertising effect, in this embodiment, an additional reward is paid to the provider of the calling application AP2 that has contributed to the service registration procedure by the user. Then, according to the present embodiment, in order to realize appropriate determination and payment of the reward based on the above-described idea, the installation and use registration procedure of the reproduction application AP1 is performed based on the use registration procedure history and the reproduction history. The reward for the contributing person (registration promoter) and the provider of the calling application AP2 used when using the service is determined.

  Therefore, according to the video playback system 1 of the present embodiment, it is possible to determine an appropriate reward based on the contribution to the use of the service, and to effectively increase the number of service users by giving this reward. Can do. Furthermore, according to the present embodiment, the user who uses the service is paid for the video viewing in the form of points, so that it is possible to construct a meaningful advertising system through the wide area network (Internet). Is possible.

[Other Embodiments]
As mentioned above, although the Example of this invention was described, this invention is not limited to the said Example, A various aspect can be taken. For example, in the video playback system 1 described above, video playback is realized using the calling application AP2 and the playback application AP1, but this video playback may be realized on a website.

  For example, an operating company of the data providing system 10 provides this website (hereinafter referred to as “distribution site”) on its own website along with the provision of the reproduction application AP1 or instead of the provision of the reproduction application AP1. The data providing system 10 may be configured to distribute the advertisement moving image to the user terminal device 70 that has accessed. The calling application AP2 may be configured to guide the user terminal device 70 to the distribution site through a general-purpose web browser when the emblem 100 is pressed. In this case, the moving image reproduction system 1 can be configured to realize the same function as the reproduction application AP1 by cooperation between the web browser and the distribution site.

  Based on the same idea, the provider of the calling application AP2 provides an advertisement for guiding the user terminal device 70 to the distribution site together with the provision of the calling application AP2 or instead of the provision of the calling application AP2. You may provide the website (henceforth "guidance site") which can display an image (link) on the web browser of user terminal device 70. In this case, the guidance site can provide the distribution site with a site ID corresponding to the activation source ID according to the URL scheme.

  As described above, the functions as the calling application AP2 and the reproduction application AP1 can be realized by cooperation between the web browser and the website of the user terminal device 70. Therefore, the technology corresponding to the above embodiment can be applied to a system related to a service that can be used through at least one of a program in the user terminal device 70 and a site in the network accessible from the user terminal device 70. .

  In addition, the present invention can be applied to various services regardless of the advertisement moving image distribution service. For example, examples of services to which the present invention can be applied include a product sales (delivery service) service in an online shop (electronic store). Any aspect included in the technical idea specified by the wording of the claims is an embodiment of the present invention.

[Correspondence]
Finally, the correspondence between terms will be described. The member database 210 corresponds to an example of a first storage unit, the reproduction history database 260 corresponds to an example of a second storage unit, and the aggregation unit 60 corresponds to an example of a reward determination unit. The provisional registration receiving unit 30 corresponds to an example of the first acquisition unit, and the distribution control process S510 or the sub-distribution control process S620 (reception signal reception) executed by the main unit 50 is performed by the second acquisition unit. This corresponds to an example of realized processing. The reproduction application corresponds to an example of specific software.

DESCRIPTION OF SYMBOLS 1 ... Movie reproduction | regeneration system, 10 ... Data provision system, 20 ... Memory | storage unit, 30 ... Temporary registration reception unit, 40 ... Main registration reception unit, 50 ... Main unit, 60 ... Aggregation unit, 70 ... User terminal device, 71 ... Control 73, storage unit, 75 ... communication unit, 77 ... display operation unit, 77a ... display device, 77b ... input interface, 100 ... emblem, 110 ... video playback screen, 210 ... member database, 230 ... video database, 240 ... Movie management database, 260... Playback history database, 270... Reward database, 280... Access log, AP1.

Claims (9)

A reward determination system for a service that a user can use through at least one of a program in a communication terminal and a site in a network accessible from the communication terminal, and the user requires initial procedures for the use. ,
A first storage unit that stores the identification information of the user who has performed the initial procedure and the identification information of the promoter who has urged the initial procedure in association with each other;
A second storage unit that associates and stores identification information of the user using the service and identification information of the program or the site used when using the service;
Based on information stored in the first and second storage units, a reward determination unit that determines rewards for the promoter and the provider of the program or the site used when using the service;
A reward determination system characterized by comprising: Each time the service is used, the reward determination unit is predetermined for each of the program used at the time of use or the provider of the site and the facilitator who urges the user to use the initial procedure. The reward determination system according to claim 1, wherein a reward for the promoter and the provider is determined so as to grant the reward. A service that a user can use through a program in a communication terminal, and the user is required to have an initial procedure for the use. A plurality of types of programs can be used as the program that can be used for the use and initial procedure of the service. Is a reward determination system for services provided to the communication terminal,
A first storage unit that associates and stores identification information of a user who has performed the initial procedure and identification information of the program used in the initial procedure;
A second storage unit for storing the identification information of the user who uses the service and the identification information of the program used when using the service in association with each other;
A reward determination unit for determining a reward for each provider of the plurality of types of programs based on information stored in the first and second storage units;
A reward determination system characterized by comprising: A first acquisition unit for acquiring the identification information of the user who performed the initial procedure, and the identification information of the program used in the initial procedure from the communication terminal during the initial procedure;
A second acquisition unit that acquires the identification information of the user using the service and the identification information of the program used when using the service from the communication terminal when using the service;
With
The first storage unit stores the identification information of the user who performed the initial procedure in association with the identification information of the program used in the initial procedure based on the information acquired by the first acquisition unit. ,
The second storage unit stores the identification information of the user using the service and the identification information of the program used when using the service in association with each other based on the information acquired by the second acquisition unit. The reward determination system according to claim 3, wherein: Each time the service is used, the reward determination unit is predetermined for each of the provider of the program used at the time of use and the provider of the program used during the initial procedure of the user who used the service. The reward determination system according to claim 3 or 4, wherein a reward for each provider of the plurality of types of programs is determined such that a reward is provided. The service is a video providing service for providing a video including an advertising video,
The reward determination system according to any one of claims 1 to 5, wherein the initial procedure is a use registration procedure of the video providing service. The service is a video providing service for providing a video including an advertising video,
The initial procedure is a registration procedure for use of the video providing service,
Each of the plurality of types of programs includes a function for causing the communication terminal to execute specific software necessary for using the video providing service,
The specific software is configured to include a function of accepting an operation related to the use registration procedure and a function of reproducing a moving image provided from the moving image providing service. The reward determination system according to any one of the above. A computer of a communication terminal capable of communicating with the reward determination system according to any one of claims 3 to 5 and claim 7,
A program for realizing a function of transmitting identification information of the user and identification information of the program used for the initial procedure to the reward determination system during the initial procedure. A computer of a communication terminal capable of communicating with the reward determination system according to any one of claims 3 to 5 and claim 7,
A program for realizing a function of transmitting the identification information of the user and the identification information of the program used when using the service to the reward determination system when using the service.

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