JP2016152582A - Management device, commercial message (cm) distribution device, management method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a novel technique when distributing broadcast content, where CM content of a sponsor is displayed at a predetermined timing, on a network such as the Internet.SOLUTION: A management device 20 has a viewing request reception unit 21 that receives a viewing request of a video content including broadcast content marked with sponsors every viewing time zone, and CM content, and a reply unit 22 that replies content information including the address information of a broadcast content distribution device distributing a video file of broadcast content, and the CM content of sponsors in the viewing time, when the viewing request reception unit 21 receives the viewing request.SELECTED DRAWING: Figure 3

Description

  The present invention relates to a management device, a CM distribution device, a management method, and a program.

  A technique related to Patent Document 1 is disclosed. Patent Document 1 discloses an advertisement distribution management device that manages advertisement distribution on a network such as the Internet. The advertisement distribution management apparatus includes a prediction information storage unit that stores information including user attributes of a plurality of distribution target users predicted as future advertisement distribution destinations, and an acquisition unit that acquires a plurality of order requests specifying the user attributes. And an assigning means for assigning a distribution target user to a plurality of order requests including the new order request each time a new order request is obtained by the obtaining means.

JP 2014-179132 A

  Sponsors are attached to broadcast content that is broadcast on private broadcast stations. Then, the CM content of the sponsor is broadcast during the broadcast of the broadcast content. The sponsor becomes a broadcast content sponsor who is considered to be able to obtain a sufficient CM effect in consideration of the broadcast time and the like. For example, it is not preferable to broadcast CM content of a certain product in a time zone when the audience rating of the target layer of the product is low.

  By the way, in recent years, attempts have been made to distribute broadcast content broadcasted on television networks or the like over a network such as the Internet. Even when broadcast content is distributed over the network, a sponsor is attached to the broadcast content, and the CM content of the sponsor is displayed at a predetermined timing.

  As a way of sponsoring broadcast content distributed on the network, a means for making a broadcast content unit can be considered as in the case of television broadcasting. Each time broadcast content is reproduced on the user terminal, the CM content of the sponsor is displayed.

  However, when broadcasting content is distributed on the Internet, the user views the broadcasting content at the timing he / she wants to see. In other words, the time period during which broadcast content is viewed varies. For this reason, in the case of a method in which a sponsor is attached in units of broadcast content and the CM content of the sponsor is displayed every time the broadcast content is reproduced, the sponsor's CM is also displayed in a time zone that the sponsor does not want, for example, a time zone where the CM effect is weak. A situation in which content is displayed may occur.

  An object of the present invention is to provide a new technique for distributing moving image content including broadcast content and CM content on a network such as the Internet.

According to the present invention,
Viewing request receiving means for receiving a viewing request for broadcast content with a sponsor for each viewing time zone;
When the viewing request receiving means receives the viewing request, the address information of the broadcast content distribution device that distributes the video file of the broadcast content and the CM distribution device that distributes the video file of the sponsor's CM content during the viewing time A reply means for replying content information including address information;
A management device is provided.

Moreover, according to the present invention,
Upon receiving a request for a video file of CM content to be displayed accompanying broadcast content with a sponsor for each viewing time period, the viewing time is acquired in response to the request, and the CM content of the sponsor at the viewing time is received. A CM distribution device that returns a moving image file is provided.

Moreover, according to the present invention,
Upon receiving a request for a video file of CM content to be displayed accompanying broadcast content with a sponsor for each viewing time zone, the viewing time is acquired in response to the request, and the viewing time of the sponsor at the viewing time is acquired. A CM distribution device that returns a moving image file of the CM content corresponding to the above is provided.

Moreover, according to the present invention,
Upon receiving a request for a video file of CM content to be displayed accompanying broadcast content, a CM distribution device that acquires the viewing time in response to the request and returns the video file of the CM content corresponding to the viewing time. Provided.

Moreover, according to the present invention,
A main frame in which broadcast content is reproduced, a first frame in which CM content managed by the first CM administrator is reproduced, and a second frame in which CM content managed by the second CM administrator is reproduced. Viewing request receiving means for receiving a viewing request for moving image content including a CM frame including;
When the viewing request receiving means receives the viewing request, it includes address information of a broadcast content distribution device that distributes the video file of the broadcast content, and address information of a CM distribution device that distributes the video file of the CM content, And reply means for returning content information defining the playback order of the broadcast content and the CM content and the lengths of the first frame and the second frame;
Have
When the viewing request receiving unit receives the viewing request, the reply unit acquires viewing time in response to the viewing request, and the first frame and the second frame having a length corresponding to the viewing time. A management device is provided that returns the content information defined by

Moreover, according to the present invention,
Computer
A viewing request receiving step of receiving a viewing request for broadcast content with a sponsor for each viewing time zone;
When the viewing request is received in the viewing request receiving step, the address information of the broadcast content distribution device that distributes the video file of the broadcast content and the CM distribution device that distributes the video file of the sponsor's CM content during the viewing time A reply process for returning content information including address information;
A management method for performing

Moreover, according to the present invention,
Computer
Viewing request receiving means for receiving a viewing request for broadcast content with a sponsor for each viewing time zone,
When the viewing request receiving means receives the viewing request, the address information of the broadcast content distribution device that distributes the video file of the broadcast content and the CM distribution device that distributes the video file of the sponsor's CM content during the viewing time Reply means for returning content information including address information,
A program for functioning as a server is provided.

Moreover, according to the present invention,
Computer
A main frame in which broadcast content is reproduced, a first frame in which CM content managed by the first CM administrator is reproduced, and a second frame in which CM content managed by the second CM administrator is reproduced. A viewing request receiving step of receiving a viewing request for moving image content including a CM frame including;
Receiving the viewing request in the viewing request receiving step, including address information of a broadcast content distribution device that distributes the moving image file of the broadcast content, and address information of a CM distribution device that distributes the moving image file of the CM content, A reply step of returning content information defining the playback order of the broadcast content and the CM content and the lengths of the first frame and the second frame;
Run
In the reply step, when the viewing request is received in the viewing request receiving step, the viewing time is acquired according to the viewing request, and the first frame and the second frame having a length according to the viewing time are acquired. A management method for returning the content information for which the content is defined is provided.

Moreover, according to the present invention,
Computer
A main frame in which broadcast content is reproduced, a first frame in which CM content managed by the first CM administrator is reproduced, and a second frame in which CM content managed by the second CM administrator is reproduced. Viewing request receiving means for receiving a viewing request for moving image content including a CM frame including
When the viewing request receiving means receives the viewing request, it includes address information of a broadcast content distribution device that distributes the video file of the broadcast content, and address information of a CM distribution device that distributes the video file of the CM content, And reply means for returning content information that defines the playback order of the broadcast content and the CM content and the lengths of the first frame and the second frame;
Function as
When the viewing request receiving means receives the viewing request, the reply means causes the viewing time to be acquired in response to the viewing request, and the first frame and the second frame have a length corresponding to the viewing time. A program for returning the content information for which the content is defined is provided.

  According to the present invention, a new technique for distributing moving image content including broadcast content and CM content on a network such as the Internet is realized.

It is a figure which shows notionally an example of the hardware constitutions of the apparatus of this embodiment. It is an example of the functional block diagram which shows the broadcast content delivery system of this embodiment. It is an example of the functional block diagram of the management apparatus of this embodiment. It is a figure for demonstrating the moving image content of this embodiment. It is a figure for demonstrating the concept of the content information of this embodiment. It is an example of the functional block diagram of the 1st CM delivery apparatus of this embodiment. It is a figure which shows typically an example of the sponsor information of this embodiment. It is a figure which shows typically an example of CM material information of this embodiment. It is a flowchart which shows an example of the flow of a process of the broadcast content delivery system of this embodiment. It is a flowchart which shows an example of the flow of a process of the broadcast content delivery system of this embodiment. It is a flowchart which shows an example of the flow of a process of the broadcast content delivery system of this embodiment. It is a flowchart which shows an example of the flow of a process of the broadcast content delivery system of this embodiment. It is a figure for demonstrating the concept of the broadcast content delivery system of this embodiment. It is a figure which shows typically an example of CM frame information of this embodiment. It is a figure for demonstrating the concept of the content information of this embodiment. It is a figure which shows typically an example of the 2nd CM material information of this embodiment. It is a figure which shows typically an example of the information which matched the time slot | zone and the content information of each broadcast content.

  First, an example of the hardware configuration of the apparatus according to the present embodiment will be described. Each unit included in the apparatus according to the present embodiment is stored in a CPU (Central Processing Unit) of any computer, a memory, a program loaded into the memory, a storage unit such as a hard disk for storing the program (from the stage of shipping the apparatus in advance). It can also store programs downloaded from CDs (Compact Discs) and other storage media, servers on the Internet, etc.), and any combination of hardware and software centering on a network connection interface Realized. It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus.

  FIG. 1 is a diagram conceptually illustrating an example of a hardware configuration of an apparatus according to the present embodiment. As shown in the figure, the apparatus of the present embodiment includes, for example, a CPU 1A, a RAM (Random Access Memory) 2A, a ROM (Read Only Memory) 3A, a display control unit 4A, a display 5A, and an operation reception connected to each other via a bus 10A. Unit 6A, operation unit 7A, communication unit 8A, auxiliary storage device 9A, and the like. Although not shown, other elements such as an input / output interface connected to an external device by wire, a microphone, and a speaker may be provided.

  The CPU 1A controls the entire computer of the apparatus together with each element. The ROM 3A includes an area for storing programs for operating the computer, various application programs, various setting data used when these programs operate. The RAM 2A includes an area for temporarily storing data, such as a work area for operating a program. The auxiliary storage device 9A is an HDD (Hard Disc Drive), for example, and can store a large amount of data.

  The display 5A is, for example, a display device (LED (Light Emitting Diode) display, liquid crystal display, organic EL (Electro Luminescence) display, etc.). The display 5A may be a touch panel display integrated with a touch pad. The display control unit 4A reads data stored in a VRAM (Video RAM), performs predetermined processing on the read data, and then sends the data to the display 5A to display various screens. The operation reception unit 6A receives various operations via the operation unit 7A. The operation unit 7A includes operation keys, operation buttons, switches, a jog dial, a touch panel display, a keyboard, and the like. The communication unit 8A is wired and / or wirelessly connected to a network such as the Internet or a LAN (Local Area Network) and communicates with other electronic devices.

  Hereinafter, this embodiment will be described. Note that the functional block diagram used in the following description of the embodiment shows functional unit blocks rather than hardware unit configurations. In these drawings, each device is described as being realized by one device, but the means for realizing it is not limited to this. That is, it may be a physically separated configuration or a logically separated configuration. In addition, the same code | symbol is attached | subjected to the same component and description is abbreviate | omitted suitably. In addition, various information (broadcast content specifying information, CM specifying information, etc.) transmitted / received between a plurality of devices may be transferred within the plurality of devices as long as the predetermined content indicated by each information is maintained. The configuration may be modified during the process.

<First Embodiment>
First, an outline of the broadcast content distribution system of this embodiment will be described. The broadcast content distribution system distributes moving image content including broadcast content and CM content on a network such as the Internet. The user views the moving image content at his / her favorite timing.

  In this embodiment, a sponsor is not attached to each broadcast content, but the broadcast content is further subdivided for each viewing time zone, and a sponsor is attached for each viewing time zone of each broadcast content.

  For example, the sponsor of the viewing time zone “23:00 to 5 o'clock” of the broadcast content “Quiz XX” is company A, the sponsor of the viewing time zone “5 to 9 o'clock” of the broadcast content is company B, and the broadcast content The sponsor of the viewing time zone “9:00 to 17:00” is company C, and the sponsor of the viewing time zone “17:00 to 23:00” of the broadcast content is B company.

  For this reason, the broadcast content distribution system displays the CM content of Company A at a predetermined timing when the user views the broadcast content “Quiz XX” between 23:00 and 5:00. Further, when the user is viewing the broadcast content “Quiz XX” between 9:00 and 17:00, CM content of company C is displayed at a predetermined timing. Then, when the user is viewing the broadcast content “quiz ○ × Δ” in other time zones, the CM content of company B is displayed at a predetermined timing. The broadcast content distribution system of the present embodiment realizes such CM content display.

  First, the overall image of the broadcast content distribution system of the present embodiment will be described using the functional block diagram of FIG. The broadcast content distribution system includes a management device 20, a broadcast content distribution device 30, a first CM distribution device 40, and a second CM distribution device 50. Note that the second CM distribution device 50 may be omitted. These devices and the user terminal 10 can communicate with each other via the network 60. Note that communication between some devices may be short-range wireless communication, communication via a cable, or the like.

  In FIG. 2, the management device 20, the broadcast content distribution device 30, the first CM distribution device 40, and the second CM distribution device 50 are displayed separately, indicating that these are logically separated. Some or all of these devices may be physically integrated and configured as a single device.

  Hereinafter, the role of each device in the broadcast content distribution system of this embodiment will be briefly described.

  The user terminal 10 is a terminal used by a user who views broadcast content, and corresponds to, for example, a PC (Personal Computer), a smartphone, a tablet terminal, a television having a network connection function, a game machine, and the like. In addition, it is not limited to the illustration here. The user terminal 10 has a function of communicating with a predetermined device in response to a user operation to acquire a moving image file, and a function of executing the acquired moving image file and displaying moving image content on a display.

  The management device 20 manages the distribution of moving image content including broadcast content and CM content. The management device 20 has, for example, a function for providing the user terminal 10 with list information of broadcast contents that are currently viewable, a function for receiving a broadcast content viewing request from the user terminal 10, and the like.

  The broadcast content distribution device 30 distributes a video file of broadcast content. The broadcast content distribution device 30 has a function of returning a predetermined moving image file in response to a request from the user terminal 10. Various methods such as streaming distribution, download distribution, and progressive distribution can be adopted as a method for distributing a moving image file.

  The first CM distribution device 40 distributes a moving image file of CM content managed by the first CM administrator. The first CM manager is, for example, a television station. The first CM administrator determines a sponsor for each viewing time zone of each broadcast content in advance. Then, the determined content (information indicating the sponsor of each viewing time zone of each broadcast content) is stored in the first CM distribution device 40.

  When a request for CM content is received from the user terminal 10, the first CM distribution device 40 downloads a video file of the sponsor's CM content during the viewing time of the broadcast content being displayed (or displayed in the future) on the user terminal 10. Send back. Details will be described below. Various methods such as streaming distribution, download distribution, and progressive distribution can be adopted as a method for distributing a moving image file.

  The “broadcast content viewing time” means the time (time) when the user views the broadcast content. Each user views the broadcast content at his / her favorite timing. For this reason, the viewing time of the broadcast content may vary depending on the timing of viewing by each user. And as above-mentioned, the sponsor is attached to the broadcast content for every time slot | zone. “Sponsor in viewing time” means a sponsor in a time zone including viewing time.

  The second CM distribution device 50 distributes a moving image file of CM content managed by the second CM administrator. The second CM manager is, for example, a so-called media rep that manages Internet advertisements. A plurality of CM content moving image files may be stored in the second CM distribution device 50.

  When there is a request for CM content from the user terminal 10, the second CM distribution device 50 determines a CM content to be returned in accordance with a predetermined rule, and returns a moving image file of the determined CM content. For example, the second CM distribution device 50 returns a moving image file of CM content corresponding to the viewing time. Various methods such as streaming distribution, download distribution, and progressive distribution can be adopted as a method for distributing a moving image file.

  Next, the configuration of the management device 20 will be described with reference to FIG. FIG. 3 shows an example of a functional block diagram of the management apparatus 20. As illustrated, the management apparatus 20 includes a viewing request receiving unit 21 and a reply unit 22.

  The viewing request receiving unit 21 receives from the user terminal 10 a viewing request for broadcast content with a sponsor for each viewing time period. The broadcast content is accompanied by predetermined CM content. That is, when the broadcast content is reproduced, the accompanying CM content is reproduced at an arbitrary timing.

  For example, the viewing request receiving unit 21 returns information for receiving a viewing request for broadcast content in response to a request from the user terminal 10. The information for accepting the broadcast content viewing request is, for example, a web page configured to accept the broadcast content viewing request. The user terminal 10 displays the received information on the display.

  On the display screen displaying the above information, for example, attribute information of one or more broadcast contents that can be viewed (eg, thumbnail image, program name, TV broadcast date, performer, broadcast content length, etc.) is displayed. Is done. And the user terminal 10 receives the input which selects one as a viewing-and-listening object from the inside. Upon receiving a user input for selecting one, the user terminal 10 transmits a viewing request including information for specifying the selected broadcast content (hereinafter, broadcast content specifying information) to the management device 20.

  The viewing request receiving unit 21 receives the viewing request transmitted from the user terminal 10 in this way, for example. As described above, the viewing request includes broadcast content specifying information.

  Here, the structure of the moving image content distributed by the broadcast content distribution system of the present embodiment will be described. One moving image content is composed of a plurality of moving image files. As shown in FIG. 4, one moving image content includes CM content (program CM, spot CM) and broadcast content, which are displayed in a predetermined order (in the case, from the left in the figure). The broadcast content is divided into a main part 1 and a main part 2. Movie content including CM content (program CM, spot CM) and broadcast content (main story 1, main story 2) is composed of a plurality of movie files. The plurality of moving image files are managed by the broadcast content distribution device 30, the first CM distribution device 40, and the second CM distribution device 50. The user terminal 10 continuously executes a plurality of moving image files acquired from the plurality of apparatuses during reproduction of one moving image content, whereby CM content (program CM, spot CM) and broadcast content (main part 1). The main part 2) is displayed in a predetermined order.

  The illustrated “program CM” is distributed by the first CM distribution device 40. The program CM is CM content of a sponsor in each viewing time zone of each broadcast content. For example, when the broadcast content “Quiz XX” is viewed at 13:00, the CM content of the sponsor in the viewing time zone of the broadcast content “Quiz XX” is displayed as the program CM.

  The “spot CM” shown is distributed by the second CM distribution device 50. For example, when the broadcast content “quiz ○ × Δ” is viewed, the CM content determined by the second CM distribution device 50 according to an arbitrary rule is displayed as a spot CM.

  The “main part” illustrated is the broadcast content itself and is distributed by the broadcast content distribution apparatus 30.

  Returning to FIG. 3, when the viewing request receiving unit 21 receives the viewing request from the user terminal 10, the reply unit 22 receives the address information of the broadcast content distribution device 30, the address information of the first CM distribution device 40, and the second The content information including the address information of the CM distribution device 50 is returned. In the content information, the play order (display order, playback order) of content including broadcast content and CM content is defined. The content information includes information (broadcast content specifying information) that specifies the broadcast content selected by the user.

  The content information is composed of, for example, an HTML file and other files called from the HTML file. When the user terminal 10 executes the content information, a predetermined broadcast content display screen is displayed on the display. The broadcast content display screen includes an area where a moving image is displayed (moving image display area). The user terminal 10 uses the address information included in the content information in order, and requests a video file from the broadcast content distribution device 30, the first CM distribution device 40, and the second CM distribution device 50 in a predetermined order. Then, the user terminal 10 executes the acquired moving image file and displays the moving image in the moving image display area.

  Here, the concept of content information will be described with reference to FIG. As shown in FIG. 5, in the content information, address information is described in association with each of a plurality of contents (in the case of the figure, program CM, spot CM, main part 1 and main part 2) included in the moving image content. The address information is an address on the network 60 of a device that distributes each content, that is, the broadcast content distribution device 30, the first CM distribution device 40, and the second CM distribution device 50.

  In the content information, the play order (display order, playback order) of a plurality of contents (in the case of the program CM, spot CM, main part 1 and main part 2), for example, address information associated with each content. Processing order is defined. The user terminal 10 that executed the content information uses the address information in the order determined by the content information, and requests a moving image file.

  Here, a process in which the user terminal 10 executes content information and acquires a moving image file from the broadcast content distribution device 30, the first CM distribution device 40, and the second CM distribution device 50 will be described.

  First, a process for acquiring a moving image file from the broadcast content distribution apparatus 30 will be described.

  The content information (see FIG. 5) includes information (broadcast content specifying information) that specifies the broadcast content selected as a viewing target by the user. For example, the name and ID of the broadcast content may be included, or the storage destination of the moving image file of the broadcast content may be included. Using the broadcast content specifying information, the user terminal 10 requests the broadcast content distribution apparatus 30 for a video file of the broadcast content specified by the broadcast content specifying information.

  For example, the address information of the broadcast content distribution apparatus 30 included in the content information (in the case of FIG. 5, the address information associated with the main part 1 and the main part 2) is selected by the name of the host machine and the user. It may be a URL including the path of the moving image file of the broadcast content. In this case, the user terminal 10 requests the broadcast content distribution apparatus 30 for a moving image file specified by the path. Then, the broadcast content distribution device 30 searches for the requested moving image file of the specific broadcast content and returns it to the user terminal 10. For example, the broadcast content distribution device 30 may store a plurality of broadcast content video files, or another external device accessible from the broadcast content distribution device 30 stores a plurality of broadcast content video files. Also good. The address information may be identification information such as an ID.

  Next, a process in which the user terminal 10 acquires a moving image file from the first CM distribution device 40 will be described.

  The user terminal 10 uses the address information (address information associated with the program CM in the case of the example in FIG. 5) of the first CM distribution device 40 included in the content information, and uses the first CM distribution device. 40 requests a moving image file of CM content. For example, the address information of the first CM distribution device 40 included in the content information is configured to determine the name of the host machine and the moving image file of the CM content to be returned in response to the request, and return the determined moving image file. It may be a URL including the path of the file that has been set. For example, the user terminal 10 passes broadcast content specifying information and the like to this file and requests a moving image file.

  Here, the configuration of the first CM distribution device 40 will be described. FIG. 6 shows an example of a functional block diagram of the first CM distribution device 40. As illustrated, the first CM distribution device 40 includes a CM request receiving unit 41 and a CM reply unit 42.

  The CM request receiving unit 41 receives, from the user terminal 10, a request for a moving image file of CM content (program CM) displayed along with broadcast content with a sponsor for each viewing time period. Further, the CM request receiving unit 41 acquires broadcast content specifying information for specifying the broadcast content selected by the user from the user terminal 10. For example, the user terminal 10 realizes transmission of the broadcast content specifying information to the CM request receiving unit 41 using the broadcast content specifying information included in the content information.

  When the CM request receiving unit 41 receives the request, the CM reply unit 42 determines a CM content moving image file to be returned in response to the request. First, the CM reply unit 42 acquires viewing time in response to the request. For example, the CM reply unit 42 may acquire the current time (current time) as the viewing time in response to the reception of the request by the CM request receiving unit 41. In addition, after the user terminal 10 receives an input of a viewing request for a predetermined moving image file from the user, the user terminal 10 or the management device 20 may acquire the current time at an arbitrary timing and use it as the viewing time. Then, the CM reply unit 42 may acquire the viewing time by any means.

  After acquiring the viewing time, the CM reply unit 42 searches for the video file of the CM content of the sponsor for the viewing time of the broadcast content specified by the broadcast content identification information, and the user terminal 10 Reply to

  For example, the CM reply unit 42 holds sponsor information indicating sponsors for each time zone of each broadcast content in advance.

  FIG. 7 schematically shows an example of sponsor information. In the example of FIG. 7, the broadcast content name, the distribution period during which each broadcast content is distributed over the Internet, and the sponsors of each viewing time zone of each broadcast content are associated with each other. In the example shown in FIG. 7, the distribution period of “Quiz XX” is from January 1, 2015 to January 8, 2015, and the sponsor in the first time zone and the third time zone is company A. It can be seen that the sponsor in the second time zone is Company B.

  In addition, how to divide time zones is arbitrary. For example, one day (24 hours) may be simply divided into a plurality of time zones. In addition, it may be divided into a plurality of time zones in consideration of the attributes of each day, such as from 7:00 to 17:00 on weekdays and from 7:00 to 17:00 on weekends and holidays.

  The CM reply unit 42 searches for sponsor information (see FIG. 7) using, for example, the acquired viewing time and the broadcast content specified by the broadcast content specifying information as keys, and specifies the sponsor of the broadcast content at the watching time. To do. Thereafter, the CM reply unit 42 determines one from a plurality of CM contents associated with the identified sponsor according to an arbitrary rule. Then, the CM reply unit 42 searches for the determined CM content moving image file and sends it back to the user terminal 10. For example, the first CM distribution device 40 may store a plurality of CM content movie files, or another external device accessible from the first CM distribution device 40 may store a plurality of CM content movie files. You may remember.

  Note that the CM reply unit 42 may hold CM material information that associates CM content (CM material) of each sponsor distributed in each time slot as shown in FIG. Then, after the sponsor is identified, the CM reply unit 42 searches for CM material information (see FIG. 8) corresponding to the sponsor identified using the acquired viewing time as a key, and CM content (CM material) corresponding to the viewing time. May be determined as CM content (CM material) to be returned to the user terminal 10. Thereafter, the CM reply unit 42 returns the determined CM content (CM material) moving image file to the user terminal 10.

  Next, a process in which the user terminal 10 acquires a moving image file from the second CM distribution device 50 will be described.

  The user terminal 10 uses the address information (address information associated with the spot CM in the example of FIG. 5) of the second CM distribution device 50 included in the content information to use the second CM distribution device. 50 requests a moving image file of CM contents. For example, the address information of the second CM distribution device 50 included in the content information is configured to determine the name of the host machine and the moving image file of the CM content to be returned in response to the request, and return the determined moving image file. It may be a URL including the path of the file that has been set. For example, the user terminal 10 requests a moving image file from this file.

  When receiving the request, the second CM distribution device 50 determines the CM content to be distributed according to an arbitrary rule. Then, the second CM distribution device 50 searches for the moving image file of the determined CM content and returns it to the user terminal 10. For example, the second CM distribution device 50 may store a plurality of CM content movie files, or another external device accessible from the second CM distribution device 50 may store a plurality of CM content movie files. You may remember.

  Here, an example of the rule for determining the CM content to be distributed by the second CM distribution device 50 will be described. For example, the second CM distribution device 50 may hold second CM material information that associates CM content (CM material) distributed in each time slot as shown in FIG. Then, the second CM distribution device 50 searches the second CM material information (see FIG. 16) using the viewing time as a key, and returns the CM content (CM material) corresponding to the viewing time to the user terminal 10. You may determine as CM content (CM material) to perform. Thereafter, the second CM distribution device 50 may return the determined CM content (CM material) moving image file to the user terminal 10. Note that the same means as the first CM distribution device 40 can be adopted as the means for obtaining the viewing time.

  Next, an example of the processing flow of the broadcast content distribution system and the user terminal 10 according to the present embodiment will be described with reference to FIGS. 9 and 10.

  First, as shown in FIG. 9, the user terminal 10 receives a request for viewing predetermined broadcast content from the user (S20).

  For example, a user who operates the user terminal 10 may receive a request for viewing broadcast content from a predetermined web page (eg, the homepage of each broadcasting station or the homepage of a company that manages the distribution of broadcast content). Request information (eg, web page). In response to the request, the management device 20 returns the requested information (eg, web page).

  The user terminal 10 displays the received information on the display. On the display screen of the information, for example, attribute information (for example, thumbnail image, program name, TV broadcast date, performer, broadcast content length, etc.) of one or more broadcast contents that can be viewed is displayed. . The user terminal 10 receives an input for selecting one of the viewing targets from the user.

  The user terminal 10 that has received the viewing request in S20 transmits a viewing request for the selected broadcast content to the management apparatus 20 (S21). The viewing request includes broadcast content specifying information for specifying the selected broadcast content.

  In response to the viewing request in S21, the management device 20 returns content information corresponding to the broadcast content specified by the broadcast content specifying information, that is, content information including information specifying the broadcast content (S22). The content information includes address information of the broadcast content distribution device 30, the first CM distribution device 40, and the second CM distribution device 50, the play order of each content (CM, main part), broadcast content specifying information, and the like. It is.

  The user terminal 10 executes the received content information and displays a broadcast content display screen on the display. The broadcast content display screen includes a moving image display area where moving images are displayed. In addition, the user terminal 10 uses the address information of the broadcast content distribution device 30, the first CM distribution device 40, and the second CM distribution device 50 included in the content information in order, and acquires a moving image file from these devices. . Then, the user terminal 10 executes the acquired moving image file and displays the moving image in the moving image display area (S23).

  Next, the process of S23 by the user terminal 10 will be described using FIG.

  The user terminal 10 requests a moving image file from a predetermined device (moving image distribution server) using the address information included in the content information in the order determined by the received content information (see FIG. 5). Since the details of the process in which the user terminal 10 acquires the moving image file from the broadcast content distribution device 30, the first CM distribution device 40, and the second CM distribution device 50 have been described above, they are omitted here.

  In the case of FIG. 10, first, the user terminal 10 requests a moving image file from the first CM distribution device 40 using the first address information (address information associated with the program CM in the figure). The request includes broadcast content specifying information. Then, the first CM distribution device 40 determines a moving image file to be returned based on the broadcast content specifying information and the viewing time. Note that the first CM distribution device 40 determines the video file of the sponsor's CM content at the viewing time of the broadcast content specified by the broadcast content specifying information as a video file to be returned. Then, the first CM distribution device 40 returns the determined moving image file to the user terminal 10.

  The user terminal 10 that has received the moving image file from the first CM distribution device 40 executes the moving image file and displays the program CM in the moving image display area.

  In addition, the user terminal 10 requests the moving image file from the second CM distribution device 50 using the next address information (address information associated with the spot CM in the drawing) at an arbitrary timing. Then, the second CM distribution device 50 determines a moving image file to be returned according to an arbitrary rule. For example, the second CM distribution device 50 determines the moving image file of the CM content corresponding to the viewing time as the moving image file to be returned. Then, the second CM distribution device 50 returns the determined moving image file to the user terminal 10.

  The user terminal 10 that has received the moving image file from the second CM distribution device 50 executes the moving image file at an arbitrary timing, and displays a spot CM in the moving image display area following the program CM.

  In addition, the user terminal 10 requests the broadcast content distribution apparatus 30 for a specific moving image file by using the next address information (address information associated with the main part 1 in the figure) at an arbitrary timing. Then, the broadcast content distribution apparatus 30 searches for the requested specific moving image file and returns it to the user terminal 10.

  The user terminal 10 that has received the moving image file from the broadcast content distribution apparatus 30 executes the moving image file at an arbitrary timing, and displays the main part 1 (broadcast content) in the moving image display area following the program CM and the spot CM.

  Thereafter, the user terminal 10 repeats the same processing.

  According to the present embodiment described above, it is possible to display the CM content (program CM) of the sponsor at the viewing time according to the viewing time of the broadcast content with the sponsor for each viewing time zone. That is, distribution of CM content according to viewing time is realized.

  For example, the sponsor can become a sponsor only during a time zone suitable for the company, instead of becoming a sponsor of the entire broadcast content. In this case, the sponsor can display his / her CM content only during a time zone desired by the company, and can not display his / her CM content during a time zone not desired by the company. As described above, by not displaying the CM content of the company in a time zone that the company does not want, an effect such as reduction of the total sponsor fee can be expected. In addition, since the CM content of the company can be displayed in the time zone when the CM effect is high, a sufficient CM effect can be obtained. As a result, for example, a high cost-effectiveness (CM effect on the sponsor fee) can be realized.

  Further, according to the present embodiment in which CM content (CM material) corresponding to the viewing time can be displayed, the sponsor can make a more detailed CM strategy. For example, in the case of a sponsor that handles a wide variety of products, the target layer may differ for each product. According to this embodiment, the sponsor can display the CM content of the product for the target layer in a time zone when the target layer is likely to be viewing. As a result, a high CM effect can be expected.

<Second Embodiment>
In the first embodiment, the first CM distribution device 40 identifies a sponsor for viewing time and returns a moving image file of CM content of the identified sponsor. On the other hand, in this embodiment, the management apparatus 20 performs an equivalent process. Similar to the broadcast content distribution apparatus 30, the first CM distribution apparatus 40 of the present embodiment is configured to search for the requested specific video file and send it back to the user terminal 10.

  A functional block diagram of the broadcast content distribution system of the present embodiment is shown in FIG. 2 as in the first embodiment. The configurations of the broadcast content distribution device 30, the second CM distribution device 50, and the network 60 are the same as those in the first embodiment.

  An example of a functional block diagram of the management apparatus 20 is shown in FIG. 3 as in the first embodiment. The configuration of the viewing request receiving unit 21 is the same as that of the first embodiment.

  When the viewing request receiving unit 21 receives the viewing request, the reply unit 22 acquires viewing time according to the viewing request. For example, the reply unit 22 may acquire the current time as the viewing time in response to the viewing request received by the viewing request receiving unit 21. Further, the reply unit 22 acquires broadcast content specifying information received from the user terminal 10 by the viewing request receiving unit 21.

  Thereafter, the reply unit 22 specifies a sponsor for the viewing time of the broadcast content specified by the broadcast content specifying information. Then, the CM content of the specified sponsor is determined as the CM content to be displayed while viewing the broadcast content selected by the user. Note that the reply unit 22 may determine the CM content of the identified sponsor during the viewing time as the CM content displayed while viewing the broadcast content selected by the user. These processes by the reply unit 22 are realized in the same manner as the CM reply unit 42 of the first CM distribution device 40 described in the first embodiment. The reply unit 22 replies to the user terminal 10 with CM specifying information for specifying the CM content determined as described above.

  As described above, the reply unit 22 determines the program CM displayed when the broadcast content selected by the user is reproduced based on the broadcast content and the viewing time. Then, the reply unit 22 replies to the user terminal 10 with CM specifying information for specifying the determined CM content (program CM).

  Here, the CM specifying information will be described. The configuration of the CM identification information and the method of transmission / reception between the user terminal 10 and the management apparatus 20 are design matters. For example, the address information (address information associated with the program CM in the example of FIG. 5) of the first CM distribution device 40 included in the content information (see FIG. 5) is the name of the host machine, and It may be a URL including the path (CM specifying information) of the moving image file of the CM content (program CM) determined by the reply unit 22. For example, the reply unit 22 stores CM specifying information for specifying each CM content in advance. And the reply part 22 implement | achieves the process which returns the CM specific information of the determined CM content to the user terminal 10 by extracting predetermined CM specific information from the information and sending it back.

  As a modification, the reply unit 22 may hold content information corresponding to each time slot in advance for each broadcast content (see FIG. 17). The content information corresponding to each time zone of each broadcast content includes CM content of the sponsor of each time zone or CM specifying information for specifying the CM content corresponding to each time zone of the sponsor of each time zone. . And the reply part 22 will reply the content information corresponding to the said viewing time to the user terminal 10, if viewing time is acquired according to the said viewing request. In the above example, every time there is a viewing request, the reply unit 22 determines the CM content to be distributed, and generates content information including CM specifying information for specifying the determined CM content. On the other hand, this example is different in that content information corresponding to each time zone is generated in advance.

  Next, a process in which the user terminal 10 according to the present embodiment acquires a moving image file from the first CM distribution device 40 will be described. Note that the process in which the user terminal 10 acquires a moving image file from the broadcast content distribution device 30 and the second CM distribution device 50 is the same as in the first embodiment.

  As described above, the content information (see FIG. 5) of the present embodiment includes CM specifying information for specifying the CM content determined by the reply unit 22. For example, the address information (address information associated with the program CM in the example of FIG. 5) of the first CM distribution device 40 included in the content information (see FIG. 5) is the name of the host machine, and It may be a URL including the path (CM specifying information) of the moving image file of the CM content determined by the reply unit 22. The user terminal 10 requests the first CM distribution device 40 for the moving image file specified by the path. Then, the first CM distribution device 40 searches for the moving image file of the requested specific broadcast content and returns it to the user terminal 10.

  Next, an example of the processing flow of the broadcast content distribution system and the user terminal 10 according to the present embodiment will be described with reference to FIGS. 11 and 12.

  First, as shown in FIG. 11, the user terminal 10 accepts a request for viewing predetermined broadcast content from the user (S10). Then, the user terminal 10 transmits a viewing request for the selected broadcast content to the management device 20 (S11). The viewing request includes broadcast content specifying information for specifying the selected broadcast content. The processes of S10 and S11 are the same as S20 and S21 of FIG. 9 described in the first embodiment.

  The management device 20 responds to the viewing request in S11, the content information corresponding to the broadcast content and viewing time specified by the broadcast content specifying information, that is, the information specifying the broadcast content, and the CM determined by the reply unit 22 Content information including CM specifying information for specifying the content is returned (S12). In the content information, the address information of the broadcast content distribution device 30, the first CM distribution device 40, and the second CM distribution device 50, the playback order of each content (CM, main part), and the broadcast content selected by the user are specified. Information (broadcast content specifying information) and information (CM specifying information) specifying the program CM to be displayed are included.

  For example, the reply unit 22 acquires broadcast content specifying information and viewing time in response to the viewing request in S11. Thereafter, the reply unit 22 identifies the sponsor at the viewing time of the broadcast content identified by the broadcast content identification information, based on the broadcast content identification information and the acquired viewing time. Then, content information including CM specifying information for specifying any CM content of the sponsor is generated and returned to the user terminal 10. Note that the reply unit 22 may reply to the user terminal 10 with CM specifying information that specifies the CM content corresponding to the viewing time of the specified sponsor.

  As a modification, when content information corresponding to each time slot is held in advance for each broadcast content, the reply unit 22 sets content information corresponding to the viewing time of the broadcast content specified by the broadcast content specification information. May be taken out and returned to the user terminal 10.

  The user terminal 10 executes the received content information and displays a predetermined broadcast content display screen on the display. Further, the user terminal 10 uses the address information of the broadcast content distribution device 30, the first CM distribution device 40, and the second CM distribution device 50 included in the content information to acquire a video file from these devices, A moving image is displayed in the moving image display area of the broadcast content display screen (S13).

  Next, the process of S13 by the user terminal 10 is demonstrated using FIG.

  The user terminal 10 requests a moving image file from a predetermined device (moving image distribution server) using the address information included in the content information in the order determined by the received content information (see FIG. 5).

  In the case of FIG. 12, first, the user terminal 10 requests a moving image file from the first CM distribution apparatus 40 using the first address information (address information associated with the program CM in the figure). For example, the address information is a URL including the name of the host machine and the moving image file path (CM specifying information) of the CM content determined by the reply unit 22. Then, the first CM distribution device 40 searches for the requested specific moving image file and returns it to the user terminal 10.

  The user terminal 10 that has received the moving image file from the first CM distribution device 40 executes the moving image file and displays the program CM in the moving image display area.

  In addition, the user terminal 10 requests the moving image file from the second CM distribution device 50 using the next address information (address information associated with the spot CM in the drawing) at an arbitrary timing. Then, the second CM distribution device 50 determines a moving image file to be returned based on an arbitrary rule. Then, the second CM distribution device 50 returns the determined moving image file to the user terminal 10.

  The user terminal 10 that has received the moving image file from the second CM distribution device 50 executes the moving image file at an arbitrary timing, and displays a spot CM in the moving image display area following the program CM.

  In addition, the user terminal 10 requests the broadcast content distribution apparatus 30 for a specific moving image file by using the next address information (address information associated with the main part 1 in the figure) at an arbitrary timing. Then, the broadcast content distribution apparatus 30 searches for the requested specific moving image file and returns it to the user terminal 10.

  The user terminal 10 that has received the moving image file from the broadcast content distribution apparatus 30 executes the moving image file at an arbitrary timing, and displays the main part 1 (broadcast content) in the moving image display area following the program CM and the spot CM.

  Thereafter, the user terminal 10 repeats the same processing.

  According to the present embodiment described above, the same processing as in the first embodiment can be performed. In the case of the present embodiment, the first CM distribution device 40 does not determine and distribute the CM content to be distributed every time there is a request for a moving image file of the CM content, but the specific CM requested from the user terminal 10. All you have to do is search for a video file of CM content and reply. For this reason, the processing load of the first CM distribution device 40 is reduced, and the time from the request reception by the user terminal 10 to the moving image file reply can be shortened. As a result, the waiting time of “waiting for the next moving image file” can be reduced in the continuous reproduction processing of a plurality of moving image files by the user terminal 10.

<Third Embodiment>
The moving image content of the present embodiment includes a main frame in which broadcast content is reproduced and a CM frame in which CM content is reproduced. In the CM frame, a first frame in which CM content (program CM) distributed by the first CM distribution device 40 is reproduced and a CM content (spot CM) distributed in the second CM distribution device 50 are reproduced. And a second frame.

  In the present embodiment, the lengths of the first frame and the second frame can be changed according to the viewing time. It can be changed for each broadcast content. The broadcast content distribution system according to the present embodiment distributes moving image content in which the lengths of the first frame and the second frame correspond to the viewing time.

  For example, as shown in FIG. 13, when the broadcast content “Quiz ○ × Δ” is viewed in the first time zone, the length of the program CM is 30 seconds / CM chance, and the length of the spot CM is 15 seconds / CM opportunity. Also, when the broadcast content “Quiz XX” is viewed in the second time zone, the length of the program CM is 15 seconds / CM opportunity, and the length of the spot CM is 30 seconds / CM opportunity.

  Note that the CM chances indicate points where the CM content can be sandwiched, such as before the main part or between the main parts. In the example of FIG. 4, there are two CM chances, that is, a CM chance 1 before the main part 1 and a CM chance 2 between the main part 1 and the main part 2.

  In the first and second embodiments, the broadcast content is subdivided for each viewing time zone, and a sponsor is attached for each viewing time zone. However, in this embodiment, a sponsor is attached for each broadcast content. . That is, the same sponsor is attached regardless of the viewing time.

  The broadcast content distribution system of this embodiment realizes distribution of such broadcast content and CM content.

  A functional block diagram of the broadcast content distribution system of the present embodiment is shown in FIG. 2 as in the first and second embodiments. The configurations of the broadcast content distribution apparatus 30 and the network 60 are the same as those in the first and second embodiments.

  An example of a functional block diagram of the management apparatus 20 is shown in FIG. 3 as in the first and second embodiments. The configuration of the viewing request receiving unit 21 is the same as in the first and second embodiments.

  The reply unit 22 acquires the viewing time when the viewing request receiving unit 21 receives the viewing request. Then, the reply unit 22 replies to the user terminal 10 content information including information indicating the lengths of the first frame and the second frame corresponding to the viewing time of the broadcast content requested to be viewed. The content information of this embodiment is different from the first and second content information in that it has such information, but the other configurations are the same. The means for the reply unit 22 to acquire the viewing time is the same as in the first and second embodiments.

  For example, the reply unit 22 holds in advance CM frame information that defines the length of the first frame and the second frame of each broadcast time slot for each broadcast content. FIG. 14 schematically shows an example of CM frame information. The CM frame information shown in the figure associates each broadcast content with the distribution period of each broadcast content and the lengths of the first frame and the second frame in each time slot. The unit of length of the first frame and the second frame shown in the figure is “second / CM chance”.

  Then, the reply unit 22 determines the lengths of the first frame and the second frame using the broadcast content requested to be viewed, the acquired viewing time, and the CM frame information described above. Then, content information including the determined content is generated and returned to the user terminal 10.

  As described in the second embodiment, the reply unit 22 may hold content information corresponding to each time slot in advance for each broadcast content (see FIG. 17). The content information corresponding to each time slot includes information indicating the lengths of the first frame and the second frame corresponding to each time slot of each broadcast content. And the reply part 22 will reply the content information corresponding to the said viewing time to the user terminal 10, if viewing time is acquired according to the said viewing request.

  FIG. 15 illustrates the concept of content information according to the present embodiment. Compared with the content information shown in FIG. 5, it differs in that information indicating the length of the frame is given in association with each CM content (program CM, spot CM). In the example shown, the number (15) in parentheses indicates the frame time (15 seconds). In the case of the example in FIG. 15, the length of the CM frame before the main part 1 is 30 seconds, the length of the first frame (program CM frame) is 15 seconds, and the second frame (spot CM frame). Is shown to be 15 seconds long.

  The user terminal 10 that has received the content information uses the address information included in the content information to transfer the moving image file of each CM content (program CM, spot CM) to the first CM distribution device 40 or the second CM distribution device. When requesting to 50, information indicating the length of the CM content associated with each CM content is also transmitted.

  The first CM distribution device 40 and the second CM distribution device 50 search for the CM content having a length specified by the received information and send it back to the user terminal 10.

  The first CM distribution device 40 receives, from the user terminal 10, broadcast content specifying information for specifying the broadcast content selected by the user, in addition to the request for the moving image file of the CM content and the information indicating the length of the CM content. .

  Thereafter, the first CM distribution device 40 specifies the sponsor of the broadcast content specified by the acquired broadcast content specifying information. For example, the first CM distribution device 40 may store correspondence information in which broadcast content and a sponsor are associated with each other in advance, and may identify the sponsor using the correspondence information.

  After specifying the sponsor, the first CM distribution device 40 searches the CM content of the specified sponsor for the CM content having the length specified by the received information, and determines the CM content to be distributed. To do. For example, the first CM distribution device 40 may hold, for each sponsor, information indicating the CM content of each sponsor and the length thereof. Then, the first CM distribution device 40 may realize a search for CM content having a predetermined length using the information. Note that the length specified by the total length of a plurality of CM contents may be satisfied, or the length specified by one CM content may be satisfied.

  When receiving the request, the second CM distribution device 50 searches for the CM content having a length specified by the received information according to an arbitrary rule, and determines the CM content to be distributed. For example, the second CM distribution device 50 may hold information indicating the length of each of a plurality of CM contents in advance. Then, the second CM distribution device 50 may realize a search for CM content having a predetermined length using the information. Note that the length specified by the total length of a plurality of CM contents may be satisfied, or the length specified by one CM content may be satisfied.

  In the above example, the first CM distribution device 40 searches for the CM content matching the length of the first frame, and determines the CM content to be distributed. As a modification, the management apparatus 20 may determine CM content to be displayed in the first frame in advance, and include information (CM specifying information) for specifying the determined CM content in the content information. Since the CM specifying information is as described in the second embodiment, description thereof is omitted here. For example, the management device 20 can search for the CM content that matches the length of the first frame by the same means as the first CM distribution device 40 described above, and determine the CM content as the CM content to be distributed. it can.

  According to the present embodiment described above, the frame (first frame) of the CM content (program CM) of the sponsor of the broadcast content can be increased or decreased according to the viewing time. For example, the frame (first frame) of the sponsor's CM content (program CM) can be increased in a time zone in which a high CM effect is obtained for the sponsor or a time zone in which the sponsor wants to display the CM content. Further, the time frame (first frame) of the sponsor's CM content (program CM) can be reduced in a time zone in which the CM effect cannot be expected for the sponsor or a time zone in which the sponsor does not want to display the CM content. The sponsor can reduce the cost by reducing the frame (first frame) of the sponsor's CM content (program CM) in the predetermined time zone. By doing in this way, high cost effectiveness (CM effect with respect to sponsor fee) can be expected.

  On the other hand, the broadcast content distribution side can effectively obtain revenue from CM distribution by displaying other CM content (spot CM) in a CM frame that does not display the sponsor's CM content (program CM). it can.

  In the first to third embodiments described above, when the broadcast content is divided into a plurality of video contents (in the case of the example in FIG. 4, main part 1 and main part 2), the broadcast contents are distributed as different video files. The example managed by the apparatus 30 has been described. As a modification, the broadcast content distribution apparatus 30 may manage them as one moving image file. In this case, the user terminal 10 stops when the moving image file of the broadcast content is reproduced to a predetermined stop position (in the example of FIG. 4, the end position of the main part 1), and executes the predetermined CM moving image file. Play the CM. When the reproduction of the CM moving image file is completed, the user terminal 10 again reproduces the moving image file of the broadcast content from the stop position. The content information is configured such that the user terminal 10 that has executed the content information executes such processing.

Hereinafter, examples of the reference form will be added.
1. Viewing request receiving means for receiving a viewing request for broadcast content with a sponsor for each viewing time zone;
When the viewing request receiving means receives the viewing request, it distributes the address information of the broadcast content distribution device that distributes the video file of the broadcast content and the video file of the sponsor's CM (commercial message) content during the viewing time. A reply means for returning the content information including the address information of the CM distribution device;
A management device.
2. In the management device according to 1,
When receiving the request for the video file of the CM content, the CM distribution device acquires the viewing time in response to the request, searches for the video file of the CM content of the sponsor at the viewing time, and searches for the searched video file. A management device that returns a moving image file of CM content.
3. In the management device according to 2,
When receiving the request for the video file of the CM content, the CM distribution device acquires the viewing time in response to the request, and selects the video file of the CM content corresponding to the viewing time of the sponsor at the viewing time. A management device that retrieves and returns the retrieved video file of the CM content.
4). The management device according to claim 1, wherein the viewing request receiving unit receives the viewing request when the viewing request receiving unit receives the viewing request, and obtains the viewing time in response to the viewing request. A sponsor is specified, and CM specifying information for specifying the CM content of the specified sponsor is further returned.
The CM distribution device, when receiving the CM specifying information and the request for the moving image file of the CM content, returns a moving image file of the CM content specified by the CM specifying information.
5. In the management device according to 4,
When the viewing request receiving unit receives the viewing request, the reply unit acquires the viewing time in response to the viewing request, identifies the sponsor at the viewing time, and sets the sponsor at the viewing time of the identified sponsor. A management apparatus that further returns the CM specifying information for specifying the corresponding CM content.
6). Upon receiving a request for a video file of CM content to be displayed accompanying broadcast content with a sponsor for each viewing time period, the viewing time is acquired in response to the request, and the CM content of the sponsor at the viewing time is received. CM distribution device that sends back video files.
7). Upon receiving a request for a video file of CM content to be displayed accompanying broadcast content with a sponsor for each viewing time zone, the viewing time is acquired in response to the request, and the viewing time of the sponsor at the viewing time is acquired. CM distribution device that returns a moving image file of the CM content corresponding to.
8). When receiving a request for a moving image file of CM content to be displayed accompanying broadcast content, the CM distribution device acquires viewing time in response to the request and returns the moving image file of the CM content corresponding to the viewing time.
9. A main frame in which broadcast content is reproduced, a first frame in which CM content managed by the first CM administrator is reproduced, and a second frame in which CM content managed by the second CM administrator is reproduced. Viewing request receiving means for receiving a viewing request for moving image content including a CM frame including;
When the viewing request receiving means receives the viewing request, it includes address information of a broadcast content distribution device that distributes the video file of the broadcast content, and address information of a CM distribution device that distributes the video file of the CM content, And reply means for returning content information defining the playback order of the broadcast content and the CM content and the lengths of the first frame and the second frame;
Have
When the viewing request receiving unit receives the viewing request, the reply unit acquires viewing time in response to the viewing request, and the first frame and the second frame having a length corresponding to the viewing time. A management apparatus that returns the content information defined by
10. Computer
A viewing request receiving step of receiving a viewing request for broadcast content with a sponsor for each viewing time zone;
When the viewing request is received in the viewing request receiving step, the address information of the broadcast content distribution device that distributes the video file of the broadcast content and the CM distribution device that distributes the video file of the sponsor's CM content during the viewing time A reply process for returning content information including address information;
Management method to execute.
10-2. In the management method according to 10,
When receiving the request for the video file of the CM content, the CM distribution device acquires the viewing time in response to the request, searches for the video file of the CM content of the sponsor at the viewing time, and searches for the searched video file. A management method for sending back video files of CM contents.
10-3. In the management method described in 10-2,
When receiving the request for the video file of the CM content, the CM distribution device acquires the viewing time in response to the request, and selects the video file of the CM content corresponding to the viewing time of the sponsor at the viewing time. A management method for searching and returning a moving image file of the searched CM content.
10-4. In the management method according to 10,
In the reply step, when the viewing request is received in the viewing request receiving step, the viewing time is acquired according to the viewing request, the sponsor at the viewing time is identified, and the CM content of the identified sponsor is Reply further with the CM identification information to identify,
The CM distribution apparatus, when receiving the CM specifying information and the request for the moving image file of the CM content, returns the moving image file of the CM content specified by the CM specifying information.
10-5. In the management method described in 10-4,
In the reply step, when the viewing request is received in the viewing request receiving step, the viewing time is acquired according to the viewing request, the sponsor in the viewing time is specified, and the viewing time of the identified sponsor is determined. A management method for further returning the CM specifying information for specifying the corresponding CM content.
11 Computer
Viewing request receiving means for receiving a viewing request for broadcast content with a sponsor for each viewing time zone,
When the viewing request receiving means receives the viewing request, the address information of the broadcast content distribution device that distributes the video file of the broadcast content and the CM distribution device that distributes the video file of the sponsor's CM content during the viewing time Reply means for returning content information including address information,
Program to function as.
11-2. In the program described in 11,
When receiving the request for the video file of the CM content, the CM distribution device acquires the viewing time in response to the request, searches for the video file of the CM content of the sponsor at the viewing time, and searches for the searched video file. A program that returns a video file of CM content.
11-3. In the program described in 11-2,
When receiving the request for the video file of the CM content, the CM distribution device acquires the viewing time in response to the request, and selects the video file of the CM content corresponding to the viewing time of the sponsor at the viewing time. A program for searching and sending back a moving image file of the searched CM content.
11-4. In the program described in 11,
When the viewing request receiving means receives the viewing request, the reply means causes the viewing time to be acquired according to the viewing request, identifies the sponsor at the viewing time, and specifies the CM content of the identified sponsor. Let me reply further with the CM identification information to identify,
The CM distribution device, when receiving the CM specifying information and the request for the moving image file of the CM content, returns a moving image file of the CM content specified by the CM specifying information.
11-5. In the program described in 11-4,
When the viewing request receiving unit receives the viewing request, the reply unit causes the viewing time to be acquired according to the viewing request, identifies the sponsor at the viewing time, and determines the sponsor at the viewing time of the identified sponsor. A program for further returning the CM specifying information for specifying the corresponding CM content.
12 Computer
A main frame in which broadcast content is reproduced, a first frame in which CM content managed by the first CM administrator is reproduced, and a second frame in which CM content managed by the second CM administrator is reproduced. A viewing request receiving step of receiving a viewing request for moving image content including a CM frame including;
Receiving the viewing request in the viewing request receiving step, including address information of a broadcast content distribution device that distributes the moving image file of the broadcast content, and address information of a CM distribution device that distributes the moving image file of the CM content, A reply step of returning content information defining the playback order of the broadcast content and the CM content and the lengths of the first frame and the second frame;
Run
In the reply step, when the viewing request is received in the viewing request receiving step, the viewing time is acquired according to the viewing request, and the first frame and the second frame having a length according to the viewing time are acquired. A management method for returning the content information defined by
13. Computer
A main frame in which broadcast content is reproduced, a first frame in which CM content managed by the first CM administrator is reproduced, and a second frame in which CM content managed by the second CM administrator is reproduced. Viewing request receiving means for receiving a viewing request for moving image content including a CM frame including
When the viewing request receiving means receives the viewing request, it includes address information of a broadcast content distribution device that distributes the video file of the broadcast content, and address information of a CM distribution device that distributes the video file of the CM content, And reply means for returning content information that defines the playback order of the broadcast content and the CM content and the lengths of the first frame and the second frame;
Function as
When the viewing request receiving means receives the viewing request, the reply means causes the viewing time to be acquired in response to the viewing request, and the first frame and the second frame have a length corresponding to the viewing time. A program for returning the content information defined by

1A CPU
2A RAM
3A ROM
4A Display control unit 5A Display 6A Operation accepting unit 7A Operation unit 8A Communication unit 9A Auxiliary storage device 10A Bus 10 User terminal 20 Management device 21 Viewing request receiving unit 22 Reply unit 30 Broadcast content distribution device 40 First CM distribution device 41 CM Request receiving unit 42 CM reply unit 50 Second CM distribution device 60 Network

Claims (13)

Viewing request receiving means for receiving a viewing request for broadcast content with a sponsor for each viewing time zone;
When the viewing request receiving means receives the viewing request, it distributes the address information of the broadcast content distribution device that distributes the video file of the broadcast content and the video file of the sponsor's CM (commercial message) content during the viewing time. A reply means for returning the content information including the address information of the CM distribution device;
A management device. The management device according to claim 1,
When receiving the request for the video file of the CM content, the CM distribution device acquires the viewing time in response to the request, searches for the video file of the CM content of the sponsor at the viewing time, and searches for the searched video file. A management device that returns a moving image file of CM content. The management device according to claim 2,
When receiving the request for the video file of the CM content, the CM distribution device acquires the viewing time in response to the request, and selects the video file of the CM content corresponding to the viewing time of the sponsor at the viewing time. A management device that retrieves and returns the retrieved video file of the CM content. The management device according to claim 1,
When the viewing request receiving unit receives the viewing request, the reply unit acquires the viewing time in response to the viewing request, identifies the sponsor at the viewing time, and determines the CM content of the identified sponsor. Reply further with the CM identification information to identify,
The CM distribution device, when receiving the CM specifying information and the request for the moving image file of the CM content, returns a moving image file of the CM content specified by the CM specifying information. The management device according to claim 4,
When the viewing request receiving unit receives the viewing request, the reply unit acquires the viewing time in response to the viewing request, identifies the sponsor at the viewing time, and sets the sponsor at the viewing time of the identified sponsor. A management apparatus that further returns the CM specifying information for specifying the corresponding CM content.   Upon receiving a request for a video file of CM content to be displayed accompanying broadcast content with a sponsor for each viewing time period, the viewing time is acquired in response to the request, and the CM content of the sponsor at the viewing time is received. CM distribution device that sends back video files.   Upon receiving a request for a video file of CM content to be displayed accompanying broadcast content with a sponsor for each viewing time zone, the viewing time is acquired in response to the request, and the viewing time of the sponsor at the viewing time is acquired. CM distribution device that returns a moving image file of the CM content corresponding to.   When receiving a request for a moving image file of CM content to be displayed accompanying broadcast content, the CM distribution device acquires viewing time in response to the request and returns the moving image file of the CM content corresponding to the viewing time. A main frame in which broadcast content is reproduced, a first frame in which CM content managed by the first CM administrator is reproduced, and a second frame in which CM content managed by the second CM administrator is reproduced. Viewing request receiving means for receiving a viewing request for moving image content including a CM frame including;
When the viewing request receiving means receives the viewing request, it includes address information of a broadcast content distribution device that distributes the video file of the broadcast content, and address information of a CM distribution device that distributes the video file of the CM content, And reply means for returning content information defining the playback order of the broadcast content and the CM content and the lengths of the first frame and the second frame;
Have
When the viewing request receiving unit receives the viewing request, the reply unit acquires viewing time in response to the viewing request, and the first frame and the second frame having a length corresponding to the viewing time. A management apparatus that returns the content information defined by Computer
A viewing request receiving step of receiving a viewing request for broadcast content with a sponsor for each viewing time zone;
When the viewing request is received in the viewing request receiving step, the address information of the broadcast content distribution device that distributes the video file of the broadcast content and the CM distribution device that distributes the video file of the sponsor's CM content during the viewing time A reply process for returning content information including address information;
Management method to execute. Computer
Viewing request receiving means for receiving a viewing request for broadcast content with a sponsor for each viewing time zone,
When the viewing request receiving means receives the viewing request, the address information of the broadcast content distribution device that distributes the video file of the broadcast content and the CM distribution device that distributes the video file of the sponsor's CM content during the viewing time Reply means for returning content information including address information,
Program to function as. Computer
A main frame in which broadcast content is reproduced, a first frame in which CM content managed by the first CM administrator is reproduced, and a second frame in which CM content managed by the second CM administrator is reproduced. A viewing request receiving step of receiving a viewing request for moving image content including a CM frame including;
Receiving the viewing request in the viewing request receiving step, including address information of a broadcast content distribution device that distributes the moving image file of the broadcast content, and address information of a CM distribution device that distributes the moving image file of the CM content, A reply step of returning content information defining the playback order of the broadcast content and the CM content and the lengths of the first frame and the second frame;
Run
In the reply step, when the viewing request is received in the viewing request receiving step, the viewing time is acquired according to the viewing request, and the first frame and the second frame having a length according to the viewing time are acquired. A management method for returning the content information defined by Computer
A main frame in which broadcast content is reproduced, a first frame in which CM content managed by the first CM administrator is reproduced, and a second frame in which CM content managed by the second CM administrator is reproduced. Viewing request receiving means for receiving a viewing request for moving image content including a CM frame including
When the viewing request receiving means receives the viewing request, it includes address information of a broadcast content distribution device that distributes the video file of the broadcast content, and address information of a CM distribution device that distributes the video file of the CM content, And reply means for returning content information that defines the playback order of the broadcast content and the CM content and the lengths of the first frame and the second frame;
Function as
When the viewing request receiving means receives the viewing request, the reply means causes the viewing time to be acquired in response to the viewing request, and the first frame and the second frame have a length corresponding to the viewing time. A program for returning the content information defined by

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