JP2015230645A - Advertisement diffusion system using social networking service, advertisement diffusion method, and advertisement diffusion program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement diffusion system using an SNS, an advertisement diffusion method, and an advertisement diffusion program which improve diffusibility of contents and easily and reliably lead to result rewards.SOLUTION: An advertisement diffusion system 10 uses an SNS 12, the SNS 12 having: a connection formation part 12A5 forming connection among users in a social network environment; an activity monitoring part 12A3 monitoring users' activities; and a content diffusion part 12B which diffuses to other users within the connection a content about which at least one user in the connection has performed a diffusion activity on the basis of a monitoring result of the activity monitoring part 12A3. The advertisement diffusion system 10 has: a storage part 14B storing contents that can be diffused in the social network environment; a diffusion information acquisition part 14C acquiring diffusion information including a diffusion number of the contents; and a reward determination part 14D determining reward contents on the basis of the diffusion information of the contents.

Description

  The present invention relates to an advertisement diffusion system, an advertisement diffusion method, and an advertisement diffusion program using a social networking service.

  Affiliate advertising has been known for some time. Affiliate advertising is a mechanism in which advertising costs are charged according to the number of final outcomes such as product purchases and document requests. For this reason, it is possible to save the advertisement cost unnecessary for the advertiser and efficiently obtain the results.

  When a result is generated, the advertiser pays a remuneration amount set in advance according to the number of results to the website or blog operator (affiliator) on which the affiliate advertisement is posted. For this reason, advertisers can obtain more results through the efforts and efforts of affiliates.

  Affiliators are more likely to produce results as they post advertisements for products that are closely related to the topics and information that they take up on their websites and blogs. This expands the opportunity for advertisers to reach prospective customers who have a need for the advertising target product.

  In this way, affiliate advertisements not only save unnecessary advertising costs, but also increase the opportunity to approach targets that are difficult to reach with regular advertisements. For this reason, it has been attracting attention as a very effective method for providing advertisements.

Japanese Patent No. 4866463

  However, with traditional affiliate advertisements, it is necessary to devise introductory articles to be listed on their own sites and blogs. This is because the purchase probability of the advertiser's product or the like varies depending on the device. In order for an affiliate to purchase a product or the like of an advertiser by a third party, it is necessary to explain how excellent the product is, and there is a problem that a corresponding effort is required.

  In addition, in the affiliate advertisement, if the final result (for example, purchase of the advertiser's product) does not occur, the performance reward is not paid to the affiliate. For this reason, the current situation is that the probability of success leading to performance rewards is low, and the method of providing advertisements through affiliate advertisements is currently under fire.

  Therefore, in view of the above problems, the present invention aims to provide an advertisement diffusion system, an advertisement diffusion method, and an advertisement diffusion program that use a social networking service that improves content diffusibility and is easily and reliably linked to a result reward. And

The first invention is an advertisement diffusion system using a social networking service,
The social networking service is:
A connection formation unit that forms connections between users in a social network environment;
An activity monitoring unit for monitoring the activity of the user;
Based on the monitoring result by the activity monitoring unit, a content diffusing unit that spreads the content diffused by at least one user in the connection to the other users in the connection;
Have
The advertisement diffusion system includes:
A storage unit for storing the content that can be spread in the social network environment;
A diffusion information acquisition unit for acquiring diffusion information including the diffusion number of the content stored in the storage unit;
A reward determining unit that determines reward details based on the diffusion information of the content acquired by the diffusion information acquiring unit;
Having
This is an advertising diffusion system that uses social networking services.

In this case, the advertisement spreading system
An identification information determination unit for determining identification information for each content;
An association determination unit that associates the user who has performed the diffusion of the content with the identification information of the content;
Further comprising
The diffusion information acquisition unit acquires the diffusion information with reference to the correspondence relationship associated with the relevancy determination unit,
It is preferable.

A second invention is an advertisement spreading method using a social networking service,
The social networking service is:
Forming a connection between users in a social network environment;
Monitoring the user's activity;
Spreading content spread by at least one of the users in the connection to other users in the connection based on the monitoring results of the user's activity;
Have
The advertisement spreading method is:
Storing the content that can be spread in the social network environment in a storage unit;
Acquiring diffusion information including the diffusion number of the content stored in the storage unit by a diffusion information acquisition unit;
Determining a reward content by a reward determining unit based on the diffusion information of the content acquired by the diffusion information acquiring unit;
Having
It is a method of advertising diffusion using social networking services.

In this case, the advertisement spreading method is:
Determining identification information for each content by an identification information determination unit;
Associating the user who has performed the diffusion of the content with the identification information of the content in an association determination unit;
Further comprising
In the step of acquiring the diffusion information of the content, the diffusion information acquisition unit acquires the diffusion information with reference to the correspondence relationship associated with the relevancy determination unit.
It is preferable.

A third invention is an advertisement spreading program using a social networking service,
The social networking service is:
A procedure for forming connections between users in a social network environment;
A procedure for monitoring the activity of the user;
Spreading the content spread by at least one user in the connection to other users in the connection based on the monitoring results of the user's activity;
Have
The advertisement spreading program includes:
Storing the content that can be spread in the social network environment in a storage unit;
A procedure for acquiring diffusion information including the diffusion number of the content stored in the storage unit by a diffusion information acquisition unit;
A procedure for determining reward details by a reward determining unit based on the diffusion information of the content acquired by the diffusion information acquiring unit;
Having
This is an advertising diffusion program that uses social networking services.

In this case, the advertisement spreading program is
A procedure for determining identification information for each content by an identification information determination unit;
A procedure for associating the user who has performed the diffusion of the content with the identification information of the content in an association determination unit;
Further comprising
In the procedure of acquiring the diffusion information of the content, the diffusion information acquisition unit acquires the diffusion information with reference to a correspondence relationship associated with the relevancy determination unit.
It is preferable.

  ADVANTAGE OF THE INVENTION According to this invention, the spreading | diffusion system using a social networking service etc. which improve the diffusibility of a content, and are linked | related easily and reliably to result reward are provided.

It is a conceptual diagram which shows an example of the advertisement spreading | diffusion system using the social networking service (SNS) of one Embodiment of this invention. It is a block diagram which shows an example of SNS. It is a block diagram which shows an example of the social network provider used for SNS. It is a block diagram which shows an example of the mini feed engine used for SNS. It is a block diagram which shows an example of an SNS program. It is a flowchart which shows an example of each step of SNS. It is a block diagram which shows an example of the advertisement server of an advertisement spreading | diffusion system. It is a block diagram which shows an example of an advertisement spreading | diffusion program. It is a flowchart which shows an example of each step of an advertisement spreading | diffusion method. It is a flowchart which shows 1st Example for acquiring the spreading | diffusion information of a content. It is the conceptual diagram which showed the 1st application example of the advertisement spreading | diffusion system using SNS.

  An advertisement spreading system, an advertisement spreading method, and an advertisement spreading program using a social networking service according to an embodiment of the present invention will be described with reference to the drawings.

[Advertising system]
First, the concept of the advertisement diffusion system will be described.

  As shown in FIG. 1, the advertisement spreading system 10 uses a social networking service (referred to as “SNS” as appropriate). The advertisement spreading system 10 connects the SNS 12 and the advertisement server 14 via a network 16 such as the Internet, and further includes one or more user devices 20A, 20B, 20C, 20D, which can display predetermined content. 20E, 20F, 20G...

  Here, the user device includes, for example, a terminal device such as a mobile phone device and a personal computer, and may be of any type such as a tablet type, a desktop type, a laptop type, and a mobile type.

  The relationship between the SNS 12 and the advertisement server 14 may be configured by a single server having the other function on either the advertisement server 14 side or the SNS 12 side, or may be configured by separate servers. Good. Further, the advertisement diffusion system 10 may be realized by cloud computing instead of or together with the server.

  1, the owners of the user devices 20A, 20B, 20C, 20D, 20E, 20F, 20G,... Are represented by users 22A, 22B, 22C, 22D, 22E, 22F, 22G,.

  In this specification, for convenience of explanation, they are collectively referred to as “user device 20” and “user 22”.

(Social Networking Service (SNS))
As shown in FIG. 2, the SNS 12 may use, for example, a service or system based on a face book, but is not limited thereto.

  Other than Facebook, for example, mixi, GREE, Mobage, Ameba, Twitter, Google+, MySpace, LinkedIn Social networking services provided by Toin, LINE, and others are also available.

  As shown in FIG. 2, the SNS 12 may include, for example, a social network provider 12A, a mini-feed engine 12B, and an SNS program 12C.

  For example, one or more users 22, such as users of user device 20, are connected to social network provider 12 </ b> A via network 16. The social network provider 12A may include any user or entity that provides social networking services, communication services, date services, corporate intranets, and the like. For example, the social network provider 12A may operate a website that allows one or more users 22 to communicate with each other via the website with one or more user devices 20. The social networking website provides the first user 22 with an opportunity to connect or reconnect with one or more other users 22 who were attending, for example, the same university as the first user 22. In some embodiments, the social network environment may include a segmented community. A segment community in one embodiment is a separate, exclusive, or semi-exclusive web-based, where each member authenticated in each segment community accesses and exchanges information with other members of that segment community. It is a social network.

  The mini-feed engine 12B is connected to the social network provider 12A. The minifeed engine 12B utilizes a particular user 22 to assemble a list of one or more items of media content or any other content for display to another user 22. All users 22 may be directly connected to the mini-feed engine 12B via the user device 20. Further, the mini-feed engine 12B may include modules associated with the social network provider 12A.

  Note that “content” in this embodiment means so-called all information, for example, websites such as images, photos, videos, still images, documents, text data, homepage addresses, blog sites, Twitter, advertisement information. The information etc. which were completed in any one or the combination of any two or more correspond.

  As shown in FIG. 3, the profile database unit 12 </ b> A <b> 1 is provided for storing data related to the user 22 related to the user device 20. A user profile may be generated for the user 22 when the user 22 agrees to the service provided by the social network provider 12A. For example, user 22 can select privacy settings, provide contact information, provide personal statistics, specify members within various organizations, indicate interests, and list subscriptions. Or posting class schedules, detailing work activities, or grouping other users 22 according to one or more categories. When the user 22 adds additional information to the user profile, the user profile in the profile database unit 12A1 may be updated with the added information. The user profile may be stored on any storage medium, modified, or added. The timestamp may be related to the user profile. Examples of time stamps include the occurrence order of the database, date, time, etc.

  The user profile may be created outside the social network environment and provided to the social network provider 12A.

  The social network provider 12 </ b> A includes a communication interface unit 12 </ b> A <b> 2 for communicating with the user 22 through the user device 20 over the network 16. The user device communicates various types of information such as selection of privacy settings and grouping of other users 22 to the social network provider 12A via the communication interface unit 12A2.

  The monitoring module unit 12A3 tracks the activity of one or more users 22 on the social networking website. For example, the monitoring module unit 12A3 may include one or more items of media content such as news articles, other user profiles, emails to other users 22, chat rooms provided via the social network provider 12A. User interaction can be tracked. The activity of any type of user 22 can be tracked and monitored via the monitoring module 12A3. Information, people, groups, articles, etc. with which the user 22 interacts may be represented by one or more objects, according to an exemplary embodiment. The monitoring module unit 12A3 may determine the affinity (compatibility) of the user 22 according to the activity of the user 22.

  The display engine / GUI unit 12A4 may be provided by the social network provider 12A. The display engine / GUI unit 12A4 displays one or more items of media content, profile information, and the like to the user 22. For example, the user 22 can select privacy settings, access their own user profile, or access other user 22 information available via a social network provider via the display engine / GUI section 12A4. You can do it. The mini-feed may be displayed in a field in the display engine / GUI unit 12A4.

  The relational database unit 12A5 is provided for storing relational data for each user 22. In various embodiments, the first user 22 can specify a relationship with one or more second users 22 of the social network via a user profile or by any other means.

  The activity database unit 12A6 is provided to store activity data for each user. The activity may be tracked by the monitoring module unit 12A3. The activity monitored by the monitoring module unit 12A3 may be stored in the activity database unit 12A6. The activity description in the activity database unit 12A6 may include a time stamp indicating the date and time of the activity, the type of activity, the user 22 who is subscribed to the activity, any other user 22 who is the object of the activity, and the like. . The activities may be stored in a number of database units including activity database unit 12A6, profile database unit 12A1, relational database unit 12A5, and the like.

  Note that the constituent elements of the social network provider 12A are not limited to those shown in FIG. 3, and may be established by fewer constituent elements or more constituent elements.

  As shown in FIG. 2, the minifeed engine 12B accepts data for a particular user 22 of the social network and aggregates a list of one or more activities to be displayed as news items for the particular user 22. Configured. The mini-feed engine 12B may remove the activity according to the privacy setting of the specific user 22 or the priority setting for viewing use.

  As shown in FIG. 4, the mini-feed engine 12B includes, for example, an activity analysis unit 12B1, a privacy component unit 12B2, a dynamic list component unit 12B3, a display order component unit 12B4, an information link component unit 12B5, and an active A link component unit 12B6 and a media generator unit 12B7 are included.

  The activity analyzer 12B1 accesses the activity of one or more users 22 detected by the monitoring module 12A3 and compiles the one or more users 22 to compile a mini-feed activity list of activities associated with the user 22. Analyzing activities. Activity analysis unit 12B1 may access one or more activities from various databases (eg, profile database unit 12A1, relational database unit 12A5, activity database unit 12A6, etc.). The activities include those performed by the user 22, such as adding an enrollment to a group, terminating an enrollment in a group, adding information to a profile, removing information from a profile, or responding to an event. , Stop responding, activate the phone connection, add notes to the memo file, add photos to your photo album, approve related requests, create events, You can include activities such as creating groups, creating photo albums, and manually adding links.

  The privacy component unit 12B2 is configured to analyze the privacy settings of the user 22 and remove activities belonging to a category that the selected user 22 has chosen not to display in the minifeed. The privacy setting may be a variable and may prevent one particular user 22 from viewing activities related to one user 22 that another particular user 22 is authorized to view. The privacy component unit 12B2 can also include default privacy settings. The default privacy setting can be determined by the social network provider 12A.

  The dynamic list component unit 12B3 is configured to limit the number of displayed news items. In some embodiments, the dynamic list component 12B3 selects the current activity, eg, the last 20 activities according to a time stamp, for display as a news item. For example, the user 22 may set a filter for the dynamic list component part 12B3 in order to see only related activities of other users 22 in the news item display. In another example, the dynamic list component 12B3 may display only the highest weighted activity of other users 22 in response to the affinity calculation for the users 22.

  The display order component unit 12B4 is configured to determine an order for displaying news items. In some embodiments, the list of news items may be stored in response to a time stamp associated with each activity. In some embodiments, multiple field sorts may be applied to the news item display.

  The information link component 12B5 is configured to provide one or more information links to the activities of one user 22 to another user 22. The information link may provide another user 22 with additional information about the activity that is the subject of the news item. For example, an information link may connect another user 22 to a web page for a group to which a user 22 has joined.

  The active link component 12B6 is configured to provide one or more active links for one user 22 activity to another user 22. An active link may allow another user 22 to participate in the activity that is the subject of the news item.

  The media generator unit 12B7 formats the activity list compiled by the activity analysis unit 12B1, and displays one or more news items according to the privacy component unit 12B2, the dynamic list component unit 12B3, and the display order component unit 12B4. Configured as follows. Furthermore, the media generator unit 12B7 is configured to provide functionality to any link associated with the information link component unit 12B5 or the active link component unit 12B6.

  Note that the media generator unit 12B7 may be configured to tie an advertisement to the mini-feed display. Examples of advertisements include, but are not limited to, product descriptions, logo descriptions, trademark indications, product purchase incentives, service purchase incentives, investment incentives, sales offerings, product descriptions, trade promotion, research, Includes political messages, opinions, public service announcements, news, religious messages, educational information, coupons, entertainment, data files, papers, books, photos, travel information, and more. Ad formats include audio, animation, other multimedia elements that play at various times, banner ads, network links, emails, images, text messages, video clips, audio clips, programs, applets, cookies, scripts, etc. including.

  Note that the components of the mini-feed engine 12B are not limited to those shown in FIG. 4, and may be configured with fewer or more components.

  Here, the user 22 corresponds to members registered in advance in the SNS, for example. The advertisement spreading system 10 according to the present embodiment can target, for example, the user 22 registered in the SNS. When a “friend relationship (connection)” is established for a certain user 22, for example, it is registered in the relationship database unit 12A5 of the social network provider 12A shown in FIG. For example, the activity of the user 22 in the “friend relationship” is monitored by the monitoring module unit 12A3. The activity result is stored in the activity database unit 12A6 as activity data, for example.

  Further, for example, when a certain user 22 performs a diffusion activity (for example, “share”) on a predetermined content, the content is posted on a part (for example, a timeline) of a display area of the certain user 22. Then, the content that has been analyzed and diffused by the mini-feed engine 12B is displayed on a part of the display area (for example, news feed item) of the user 22 and the user (friend) who has a friendship with the user 22. The activity data is constructed, and the activity database unit 12A6 of the social network provider 12A is updated.

  The SNS program 12C is an activation program for realizing the operation of the social network provider 12A. The SNS program 12C is stored in a predetermined storage area (not shown).

  As shown in FIG. 5, the SNS program 12C includes, for example, a connection formation procedure 12C1, an activity monitoring procedure 12C2, and a content diffusion procedure 12C3. Note that the SNS program 12C may be established including other components.

  The connection forming procedure 12C1 is a program element that forms a connection between users in a social network environment by using, for example, the relational database unit 12A5.

  As an example of the connection, for example, a “friend relationship” is formed. The relationship by connection is stored in the relationship database unit 12A5. The formation of the connection is not limited to being realized by the relational database unit 12A5, but may be realized by other components of the social network provider 12A.

  The activity monitoring procedure 12C2 is a program element that monitors the activity of the user 22 by the monitoring module unit 12A3, for example.

  For example, the activity of a user of SNS 12, especially user 22 in the connection, is monitored. This makes it possible to track the activity of at least one user 22 who is in “friendship”.

  The monitoring results are stored as information or data in the relational database unit 12A5 or the activity database unit 12A6 as necessary.

  The content spreading procedure 12C3 is a program element that spreads the content spread by at least one user 22 in the connection to other users 22 in the connection based on the monitoring result of the activity of the user 22.

  Content diffusion is mainly performed by one or more components of the mini-feed engine 12B. For example, when at least one user 22 who is in a “friend relationship” makes a post (for example, “share”) intended for spreading activity on a predetermined content, the content that is the target of the spreading activity is “ Activity data is formed that can be displayed to all or some other users 22 in "friendship". As a result, all or some of the users 22 in “friendship” share the content that has been spread.

  Moreover, you may transmit the data of the content used as the object of the said spreading | diffusion activity with respect to the user device 20 of all or some other users 22 in "friend relation" as needed.

  The data associated with the spreading activity is stored in the relational database unit 12A5 or the activity database unit 12A6.

  As described above, in the social network provider 12A of the SNS 12, the relationship between users is stored in the relationship database unit 12A5. For example, the activity of each user 22 and his friends is monitored by the monitoring module unit 12A3. Furthermore, when a predetermined activity (for example, diffusion activity (share)) is performed by each user 22 and his / her friend, the activity is reflected on a friend who is in a friend relationship by each component unit of the mini-feed engine 12B. Activities (such as diffusion) are performed. Specifically, when a certain user 22 performs a predetermined content spreading activity, an activity is established and executed so that the user 22 in a friendship relationship can confirm the content. Thereby, the user 22 who is all friends shares the content used as the object of spreading | diffusion activity.

  The content diffusion activity is stored in the activity database unit 12A6.

  In addition, Facebook has been described as the best mode of the SNS. In this Facebook, the diffusion activity means “share function”. However, the invention of the present invention is not limited to Facebook, and further, the diffusion activity is not limited to the “share function”.

(Ad server)
Next, an example of the advertisement server 14 will be described.

  As shown in FIG. 7, the advertisement server 14 includes a main control unit 14A, a storage unit 14B, a diffusion information acquisition unit 14C, a reward determination unit 14D, an identification information determination unit 14E, an association determination unit 14F, An activity confirmation unit 14G.

  Note that the advertisement server 14 may include elements other than the above-described components, or any of the above-described components may be deleted.

  The main control unit 14A is configured by, for example, a CPU, and controls the entire advertisement server 14. For example, the main control unit 14A executes the advertisement diffusion function based on the advertisement diffusion program 18 stored in the storage unit 14B.

  An advertisement diffusion program 18 is stored in a predetermined area of the storage unit 14B. As shown in FIG. 8, the advertisement diffusion program 18 includes, for example, a content storage procedure 18A, a content diffusion information acquisition procedure 18B, a reward determination procedure 18C, a content identification information determination procedure 18D, an association determination procedure 18E, including.

  The advertisement spreading program 18 may include a procedure other than the procedure described above, or may be a program obtained by deleting any of the procedures.

  The content storage procedure 18A is a program element that stores content that can be spread in a social network environment in the storage unit 14B of the advertisement server 14. For example, the content is any one element or any two or more elements of website information such as photographs, images, videos, still images, texts, and homepages for commercial transactions (advertisements) provided by the advertiser. Means information for diffusion.

  The content diffusion information acquisition procedure 18B is a program element in which the diffusion information acquisition unit 14C acquires diffusion information including the diffusion number of the content stored in the storage unit 14B.

  Here, the content diffusion information is the number of users 22 who are in a “friend relationship” in addition to or instead of the number of content diffusion, in addition to the diffusion information based on the number of content diffusion, It is good also as information including the quality of the information which 22 provides, the attention degree with respect to the user 22, the creditworthiness of the user 22, etc. comprehensively.

  For example, a certain user 22 first performs a diffusion activity for predetermined content registered in the advertisement server 14. Then, another user 22 who becomes a “friend relationship” of a certain user 22 further performs the content spreading activity. In this case, +1 is counted in the spreading activity by the first user 22, and this is the number of spreading.

  Here, the number of friends of the user 22 may be added to the count value, or the number of diffusion activities of the user 22 who becomes friends may be taken into consideration.

  Alternatively, ranking may be performed on the user 22 who first performed the diffusion activity from the advertisement server 14, and the ranking may be set as a part of or all of the content of the content diffusion information by providing a quantitative reference.

  As means for acquiring the content diffusion information, when the content is diffused by the user 22, the correspondence between the identification information of the content and the user 22 who diffused the content is formed. You may acquire by referring.

  Alternatively, the number of times of diffusion activity may be measured as a count value using a counter that counts the content diffusion activity, and content diffusion information may be acquired by referring to the count value.

  Furthermore, the advertisement server 14 may request content spreading information from the SNS 12 and use the content spreading information provided from the SNS 12.

  The reward determination procedure 18C is a program element that determines reward details by the reward determination unit 14D based on the content diffusion information acquired in the content diffusion information acquisition procedure 18B.

  For example, the reward may be determined using a calculation formula determined in advance for the first diffusion activity of the content registered in the advertisement server 14.

  Further, the reward may be determined based on all the diffusion numbers of the content spread from the advertisement server 14.

  Furthermore, the reward may be determined using a predetermined coefficient defined by the credit degree (for example, the number of friends, etc.) of the user 22 who first diffused from the advertisement server 14 and the user 22 who has the friendship.

  The content identification information determination procedure 18D is a program element for supporting the content diffusion information acquisition procedure 18B, and is a program element for determining identification information for each content by the identification information determination unit 14E.

  For example, when a diffusion activity is performed by the user 22 on the content registered in the advertisement server 14, identification information (for example, URL) of the content is given by the identification information determination unit 14E. For example, the identification information is different for each content stored in the advertisement server 14.

  Note that the timing for adding the content identification information is not limited to the execution of the spreading activity, and the content identification information may be given before the spreading activity.

  The content identification information is stored in the storage unit 14B of the advertisement server 14.

  The relevance determination procedure 18E is a program element for supporting the content diffusion information acquisition procedure 18B, and is a program element in which the relevance determination unit 14F associates the user 22 who has performed the content diffusion activity with the content identification information.

  For example, a correspondence relationship (for example, a table) is formed between the user 22 who first diffused the content registered in the advertisement server 14 and the identification information of the content targeted for the spread activity.

  The correspondence (for example, table) is stored in the storage unit 14B as relevance data.

  Further, in a predetermined area of the storage unit 14B, information on the user 22 who is a member of the advertisement diffusion system 10, personal information on the advertiser, information on commercial transactions (for example, the number of content spreads, the upper limit of the reward, and the determination of the reward) Method, payment terms, etc.).

  Furthermore, one or a plurality of advertisement contents are stored in a predetermined area of the storage unit 14B. The advertising content is, for example, content for commercial transactions, and content for advertising / sales purposes. The content stored in the advertisement server 14 is registered mainly in response to a request from the advertiser, and is information used for the purpose of advertising / sales of the advertiser.

  Here, a specific example of the content stored in the storage unit 14B of the advertisement server 14 is not limited. For example, a description of a product, a description of a logo, a display of a trademark, an incentive to purchase a product, an incentive to purchase a service. , Investment incentives, offers, product description, trade promotion, research, political messages, opinions, public service announcements, news, religious messages, educational information, coupons, entertainment, data files, papers, books, photos , Including travel information. Ad formats include audio, animation, other multimedia elements that play at various times, banner ads, network links, emails, images, text messages, video clips, audio clips, programs, applets, cookies, scripts, etc. including.

  As illustrated in FIG. 7, the diffusion information acquisition unit 14C includes, for example, a CPU, and acquires diffusion information including the number of content diffusions stored in the storage unit 14B. The method for acquiring the diffusion information is as described above.

  The reward determination unit 14D is configured by, for example, a CPU, and determines the reward details based on the diffusion information of the content acquired by the diffusion information acquisition unit 14C. The reward determination method is as described above.

  The identification information determination unit 14E is configured by a CPU, for example, and determines identification information for each content. The method for determining the identification information is as described above.

  The relevancy determination unit 14F is configured by, for example, a CPU, and associates the user 22 who has performed the content diffusion activity with the content identification information. The method for determining the correspondence is as described above.

  In the configuration including the identification information determination unit 14E and the relevance determination unit 14F, the diffusion information acquisition unit 14C may acquire the diffusion information with reference to the correspondence relationship associated with the relevance determination unit 14F.

  The activity confirmation unit 14G is provided to confirm the reliability of content diffusion information. The activity confirmation unit 14G is configured by a CPU, for example, and requests the SNS 12 for content diffusion information stored in the advertisement server 14. Then, the activity confirmation unit 14G compares the content diffusion information acquired by itself with the content diffusion information provided from the SNS 12, and confirms the former reliability. In the unlikely event that the two pieces of diffusion information are different, it may be determined by including a negative element in the reward content for the user who has performed the content diffusion activity.

  The activity confirmation procedure by the activity confirmation unit 14G may be included in the procedure of the advertisement diffusion program 18 shown in FIG. Further, the activity confirmation step by the activity confirmation unit 14G may be included in the steps of the advertisement diffusion method shown in FIG.

[Advertising method]
Next, an advertisement diffusion method using the social networking service (SNS) of this embodiment will be described.

  The advertisement spreading method is an advertisement spreading method using SNS. Therefore, first, main steps on the SNS side will be described.

  As shown in FIG. 6, the SNS 12 includes, for example, a connection formation step S100, an activity monitoring step S102, and a content diffusion step S104. Note that the SNS 12 may include steps other than the above steps.

  In connection formation step S100, the connection between users in a social network environment is formed by SNS12. Here, the connection means a relationship in which a one-way or two-way relationship is established between a certain user 22 and another user 22.

  As an example of Facebook, users who use Facebook connect with each other. For example, users who use Facebook form a one-way or two-way relationship. For this reason, among users who have formed a friendship relationship that is a connection, the activity results of a certain user 22 can be shared with other users 22 in a friendship relationship. When sharing is illustrated as an activity, among users who have formed a friendship relationship, content shared by a certain user 22 is displayed in the news feed of another user 22 who is in a friendship relationship, and the shared content is transmitted to the user 22 in the connection. Spread and shared.

  In the activity monitoring step S102, the activities of all the users 22 are monitored by the SNS 12. For example, the SNS 12 monitors the activity of the user 22 in which the connection is formed, and recognizes the diffusion activity when a user 22 in the connection performs a diffusion activity on the content.

  As an example of Facebook, the activity of the user 22 who uses Facebook is monitored. Among users who have formed a friendship relationship as a connection, the activity of the sharing is monitored when a certain user 22 shares content.

  In the content diffusion step S104, based on the monitoring result of the activity of the user 22, the content diffused by at least one user 22 in the connection is diffused to the other users 22 in the connection. For example, when the user 22 in the connection spreads the content, the relation database unit 12A5 or the activity database unit 12A6 is updated so that the content can be displayed to other users 22 in the connection.

  For example, when a connection is formed between users who use Facebook, the activity results of a certain user 22 can be shared with other users 22 who have a friendship among the users who have formed a friendship. Relationship data or activity data is formed. For this reason, when sharing is illustrated as an activity, among users who have formed friendships, content shared by a certain user 22 is displayed in a news feed displayed on the user device 20 of another user 22 who is in a friendship relationship, The shared content is shared by the users 22 in the connection.

  The advertisement spreading method using the social networking service (SNS) according to the present embodiment is an advertisement spreading method using the SNS. The advertisement is spread using the spreading function of the SNS, and the spreading includes the number of spreading of the advertisement. The reward content is determined based on the information, and a predetermined reward is given to the user 22 who first spread the advertisement from the advertisement server 14.

  As shown in FIG. 9, the advertisement diffusion method includes, for example, a content registration step S200, a content diffusion information acquisition step S202, and a reward determination step S204. Note that the advertisement spreading method may include steps other than the above steps.

  In the content registration step S200, predetermined content is registered in the storage unit 14B of the advertisement server 14. At this time, the registration of the content in the storage unit 14B of the advertisement server 14 is limited to an advertiser who has a business contract with the advertisement server 14. The advertiser creates content such as an advertisement by himself and aims to spread the content via the advertisement server 14.

  In content diffusion information acquisition step S202, content diffusion information registered in the advertisement server 14 is acquired. For example, as a result of the user 22 viewing the content registered in the advertisement server 14 and spreading the content, the content is spread through the connection to which the user 22 belongs. As described above, as the spread information of the content, for example, the number of spread is assumed, but it is not limited to this. The definition of content diffusion information is as described above.

  For example, when using Facebook, the user 22 who has seen the content of the advertisement server 14 shares the content and posts it on his timeline. Then, the shared content is displayed in a news feed that can be confirmed by the user device 20 of another user 22 who is in a friendship relationship with the user 22. Furthermore, another user 22 in a friend relationship who has seen the news feed of another user 22 shares the content and posts it on his timeline. Then, the shared content is displayed in a news feed that can be confirmed on the user device 20 of another user 22 who is in a friendship relationship with the user 22. In this way, the content is spread one after another, such as the friend of the user 22, the friend, and the friend.

  As the diffusion information of the content acquired in the content diffusion information acquisition step S202, all the diffusion numbers of the content may be adopted, or the fact that the content is first diffused from the advertisement server 14 (number of times: once) may be adopted. Good.

  In reward determination step S204, the reward details are determined based on the content diffusion information. Content diffusion information is acquired, and a reward calculation amount or reward amount is determined using a predetermined calculation formula. As reward contents, money, financial products, presents having a monetary value such as presents can be used. The reward determining means is as described above.

  For example, when using Facebook, when a user 22 shares content registered in the advertisement server 14 via the user device 20, the shared content is posted to the timeline of the user 22, and The shared content is displayed in the news feeds of all users 22 who are friends with the user 22. Thereafter, each time the content is shared, the content is spread through the friend relationship of the shared user 22. In such an example, a reward based on the spreading activity may be given to all the users 22, or a reward may be given only to the user 22 who first spread the content registered in the advertisement server 14. .

  As described above, according to the present embodiment, the content for advertisement registered in the advertisement server 14 is successively spread by the user 22. Here, since the user 22 is rewarded according to the spread information including the number of content spreads, the willingness to spread increases. Further, for the advertiser, the advertising content is diffused and recognized by many users 22, thereby increasing the advertising effect and further activating the commercial transaction.

  Therefore, the following business model is established.

  The advertiser determines in advance the amount of remuneration for the diffusion of its own content, and pays the remuneration to the user 22 according to the content diffusion information. That is, it is possible to pay a reward based on the reward for the achievement of content diffusion.

  If the user 22 diffuses the content registered in the advertisement server 14, a reward can be obtained. Therefore, the user 22 is highly motivated to spread and the diffusibility of the content is significantly improved. This further increases the advertising effectiveness of the advertiser.

  A company that manages and operates the advertisement server 14 may charge the advertiser for the Internet advertisement reward by the advertisement server 14. Similarly, a company that manages and manages the advertisement server 14 may charge a predetermined membership fee or a management fee to a user for the purpose of remuneration for spreading content.

  A win-win relationship is established between the manager of the advertisement server 14, the advertiser, and the user 22, and an attractive business model is completed.

  In addition, by using the existing SNS, the development cost of the advertisement diffusion system 10 can be reduced, and extremely profitable business operation can be performed.

[Example of content diffusion information acquisition method]
Next, an embodiment of the content diffusion information acquisition method will be described.

(First embodiment)
As shown in FIG. 10, the first example of the content diffusion information acquisition method includes an identification information determination step S300, a correspondence formation step S302, and a diffusion information reference step S304. However, the content diffusion information acquisition method may include other steps.

  In the identification information determination step S300, when the content registered in the advertisement server 14 is spread by the user 22, the identification information is determined for the content targeted for the diffusion activity. As content identification information, for example, a URL or the like is employed.

  The timing at which the content identification information is given is not limited to the moment when the content registered in the advertisement server 14 is diffused by the user 22, for example, even if the identification information is determined at the timing at which the content is stored in the storage unit 14B. Good.

  For example, when using Facebook, the content identification information may be given at the moment when the content registered in the advertisement server 14 is shared, or the content identification information may be determined at another timing, for example, the content The identification information may be determined at a timing when is stored in the storage unit 14B.

  The timing for adding the content identification information is not particularly limited in the advertisement spreading system 10, the advertisement spreading program 18, and the advertisement spreading method of the present embodiment.

  The content identification information is different for each content.

  In the correspondence forming step S302, the user 22 who has performed the content diffusion activity is associated with the content identification information. Predetermined user information is given to the user 22, and when the content registered in the advertisement server 14 is spread, the user information of the user 22 who has performed the spread activity and the content that is the target of the spread activity A correspondence relationship with the identification information is formed.

  For example, when Facebook is used, when the content registered in the advertisement server 14 is shared, a correspondence between the shared user information of the user 22 and the identification information of the shared content is formed.

  The correspondence is stored in the storage unit 14B of the advertisement server 14 as information or data.

  In the diffusion information reference step S304, the diffusion information acquisition unit 14C acquires diffusion information with reference to the correspondence relationship associated with the correspondence relationship formation step S302. This makes it clear which user 22 has diffused which content first.

  For example, when Facebook is used, when content registered in the advertisement server 14 is shared, the user 22 is identified from the correspondence between the identification information of the shared content and the user information of the shared user 22. And the content of the content spread by the user 22 is specified.

  According to the first embodiment of the content diffusion information acquisition method, it is possible to easily grasp the content diffusion information on the advertisement diffusion system 10 side without requiring the SNS 12 side to provide content diffusion information.

[Application example of advertising diffusion system]
Next, an application example of the advertisement diffusion system 10 of this embodiment will be described. As a first application example, for example, an advertisement diffusion system using a share function of Facebook, and as an example, an advertisement is diffused using the diffusibility by the share function of Facebook, and the diffusion including the number of diffusion of the advertisement is performed. The reward content is determined based on the information.

(First application example)
In FIG. 11, a plurality of contents such as an article A, an article B, an article C, an article D, and a moving picture A are registered in the advertisement server 14. The articles A to D and the moving image A registered in the advertisement server 14 can be displayed. Therefore, each user A to G can perform a diffusion activity using the Facebook share function for the contents of the articles A to D and the moving image A.

  The article is information describing a predetermined matter, and any form such as a website, a posted content of Facebook, a character, a photograph or the like is not required. The moving image means a so-called moving image file, and may be a link connected to the moving image file, for example.

  For example, when the user A shares the article A registered in the advertisement server 14, the article A is posted on the timeline displayed on the user device of the user A, and at the same time, the article A is displayed on the news feed. The Furthermore, the article A is displayed on the news feed displayed on the user devices of the user D and the user E who are in the friend relationship with the user A. In this way, each time the article A that has been spread is shared, it is spread one after another to users who are in a friendship relationship, and the contents of the article A are known to more users.

  Similarly, when the user B shares the video A registered in the advertisement server 14, the video A is posted on the timeline displayed on the user device of the user B, and at the same time, the video A is displayed on the news feed. Is displayed. Furthermore, the moving image A is displayed on the news feed displayed on the user device of the user F who is in a friendship relationship with the user B. In this way, every time the video A that has been spread is shared, it is spread one after another to users who are in a friendship relationship, and the content of the video A is made known to more users.

  Further, similarly, when the user C shares the article D registered in the advertisement server 14, the article D is posted on the timeline displayed on the user device of the user C, and at the same time, the article D is displayed on the news feed. Is displayed. Furthermore, the article D is displayed on the news feed displayed on the user device of the user G who is in a friendship relationship with the user C. In this way, each time the article D that has been spread is shared, it is spread one after another to users who are in a friendship relationship, and the contents of the article D are known to more users.

  Therefore, by providing a predetermined reward at least to a user who first shared an article registered in the advertisement server 14, the diffusion effect is enhanced and the advertisement effect of the article is improved.

  Alternatively, a reward may be given not only to the user who first shared the article registered in the advertisement server 14 but also to all users who participated in the spreading activity.

  In addition, since the said embodiment and Example are one Embodiment and one Example of this invention, it is natural that this invention is not limited to the content of the said embodiment.

10 Advertising diffusion system 12 SNS
12A Social network provider 12A1 Profile database unit 12A2 Communication interface unit 12A3 Monitoring module unit (activity monitoring unit)
12A4 display engine / GUI part 12A5 relational database part (connection formation part)
12A6 Activity database part 12B Mini feed engine (content diffusion part)
12B1 Activity analysis unit 12B2 Privacy component unit 12B3 Dynamic list component unit 12B4 Display order component unit 12B5 Information link component unit 12B6 Active link component unit 12B7 Media generator unit 12C SNS program 12C1 Connection formation procedure 12C2 Activity monitoring procedure 12C3 Content diffusion procedure 14 Advertisement Server 14A Main control unit 14B Storage unit 14C Diffusion information acquisition unit 14D Remuneration determination unit 14E Identification information determination unit 14F Relevance determination unit 14G Activity confirmation unit 16 Network 18 Advertisement diffusion program 18A Content storage procedure 18B Content diffusion information acquisition procedure 18C Remuneration determination Procedure 18D Content Identification Information Determination Procedure 18E Relevance Determination Procedure 20 User Device 22 User

Claims (6)

An advertising diffusion system using a social networking service,
The social networking service is:
A connection formation unit that forms connections between users in a social network environment;
An activity monitoring unit for monitoring the activity of the user;
Based on the monitoring result by the activity monitoring unit, a content diffusing unit that spreads the content diffused by at least one user in the connection to the other users in the connection;
Have
The advertisement diffusion system includes:
A storage unit for storing the content that can be spread in the social network environment;
A diffusion information acquisition unit for acquiring diffusion information including the diffusion number of the content stored in the storage unit;
A reward determining unit that determines reward details based on the diffusion information of the content acquired by the diffusion information acquiring unit;
Having
An advertising diffusion system using social networking services. In the advertisement diffusion system using the social networking service according to claim 1,
The advertisement diffusion system includes:
An identification information determination unit for determining identification information for each content;
An association determination unit that associates the user who has performed the diffusion of the content with the identification information of the content;
Further comprising
The diffusion information acquisition unit acquires the diffusion information with reference to the correspondence relationship associated with the relevancy determination unit,
An advertising diffusion system using social networking services. An advertising diffusion method using a social networking service,
The social networking service is:
Forming a connection between users in a social network environment;
Monitoring the user's activity;
Spreading content spread by at least one of the users in the connection to other users in the connection based on the monitoring results of the user's activity;
Have
The advertisement spreading method is:
Storing the content that can be spread in the social network environment in a storage unit;
Acquiring diffusion information including the diffusion number of the content stored in the storage unit by a diffusion information acquisition unit;
Determining a reward content by a reward determining unit based on the diffusion information of the content acquired by the diffusion information acquiring unit;
Having
Advertising diffusion method using social networking service. In the advertising diffusion method using the social networking service according to claim 3,
The advertisement spreading method is:
Determining identification information for each content by an identification information determination unit;
Associating the user who has performed the diffusion of the content with the identification information of the content in an association determination unit;
Further comprising
In the step of acquiring the diffusion information of the content, the diffusion information acquisition unit acquires the diffusion information with reference to the correspondence relationship associated with the relevancy determination unit.
Advertising diffusion method using social networking service. An advertising diffusion program using social networking services,
The social networking service is:
A procedure for forming connections between users in a social network environment;
A procedure for monitoring the activity of the user;
Spreading the content spread by at least one user in the connection to other users in the connection based on the monitoring results of the user's activity;
Have
The advertisement spreading program includes:
Storing the content that can be spread in the social network environment in a storage unit;
A procedure for acquiring diffusion information including the diffusion number of the content stored in the storage unit by a diffusion information acquisition unit;
A procedure for determining reward details by a reward determining unit based on the diffusion information of the content acquired by the diffusion information acquiring unit;
Having
Advertising diffusion program using social networking services. In the advertisement diffusion program using the social networking service according to claim 5,
The advertisement spreading program includes:
A procedure for determining identification information for each content by an identification information determination unit;
A procedure for associating the user who has performed the diffusion of the content with the identification information of the content in an association determination unit;
Further comprising
In the procedure of acquiring the diffusion information of the content, the diffusion information acquisition unit acquires the diffusion information with reference to a correspondence relationship associated with the relevancy determination unit.
Advertising diffusion program using social networking services.

Images