JP2015213218A - Distribution device, display controller, display control method and display control program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a distribution device which can increase an advertising effect by an advertisement content of a moving image and to provide a display controller, a display control method and a display control program.SOLUTION: A distribution device includes a distribution section. The distribution section distributes control information for controlling a moving image content displayed on a display section of a terminal device on the terminal device. Control information allows the terminal device to perform a procedure for determining a reproduction position of the moving image content at timing when a part of or a whole first region where the moving image content in a page displayed on a browser becomes a region outside a visible region as a reproduction start position in a second region of the moving image content when a part of or a whole second region in the page becomes within the visible region.

Description

  The present invention relates to a distribution device, a display control device, a display control method, and a display control program.

  With the rapid spread of the Internet, advertisement distribution via the Internet is actively performed. For example, when an advertising space that is a display area of advertising content is arranged in a web page, the terminal device acquires the advertising content from the advertising distribution server for each advertising space, and uses the acquired advertising content for each advertising space. indicate.

  Conventionally, as such advertising content, graphic advertising content such as banner advertising and still image advertising content such as text advertising have been mainstream, but in recent years video advertising content such as video advertising has become mainstream. (See, for example, Patent Document 1).

JP 2009-522603 A

  However, the advertising content of the moving image cannot be properly conveyed to the viewer if the moving image is reproduced for a very short time, and the advertising effect may be reduced. For example, ad content that contains the main content of the advertisement in the middle or end of the video, when the viewer scrolls the web page at the beginning of the video, The main content of the advertisement cannot be transmitted to the viewer, and the advertising effect is reduced.

  The present application has been made in view of the above, and an object thereof is to provide a distribution device, a display control device, a display control method, and a display control program capable of increasing the advertising effect of moving image advertising content.

  The distribution apparatus according to the present application includes a distribution unit. The distribution unit distributes control information for controlling moving image content set on a page displayed on a display unit of the terminal device to the terminal device. The control information causes the terminal device to execute a visible region acquisition procedure, a reproduction position detection procedure, and a reproduction position determination procedure. The visible area acquisition procedure acquires information on an area displayed on the browser in the page as visible area information. The reproduction position detection procedure detects a reproduction position of the moving image content at a timing when a part or all of the first region where the moving image content is reproduced out of the visible region of the page. In the reproduction position determination procedure, the reproduction position corresponding to the reproduction position detected by the reproduction position detection procedure when the part or all of the second area of the page is in the visible area is set to the moving image. The reproduction start position in the second area of the content is determined.

  According to one aspect of the embodiment, it is possible to provide a distribution device, a display control device, a display control method, and a display control program that can increase the advertising effect of moving image advertising content.

FIG. 1A is a diagram illustrating an example of a display control process according to the embodiment. FIG. 1B is a diagram illustrating an example of a display control process according to the embodiment. FIG. 1C is a diagram illustrating an example of a display control process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertising device according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the distribution apparatus according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 6 is an explanatory diagram illustrating an example of adjustment of the reproduction start position according to the embodiment. FIG. 7 is a flowchart illustrating processing executed by the control unit of the terminal device according to the embodiment. FIG. 8 is a flowchart illustrating processing executed by the control unit of the terminal device according to the embodiment. FIG. 9A is an explanatory diagram of a display control process according to a modification of the embodiment. FIG. 9B is an explanatory diagram of a display control process according to a modification of the embodiment. FIG. 10 is a diagram illustrating a configuration example of a terminal device according to another embodiment. FIG. 11 is a diagram illustrating a configuration example of an advertising device according to another embodiment. FIG. 12 is a diagram illustrating an example of billing information according to another embodiment. FIG. 13 is a diagram illustrating an example of a hardware configuration of a computer that executes a program.

  Hereinafter, embodiments of a distribution device, a display control device, a display control method, and a display control program according to the present application will be described in detail with reference to the drawings. The distribution device, the display control device, the display control method, and the display control program according to the present application are not limited by this embodiment.

[1. Display control processing]
First, an example of the display control process according to the embodiment will be described with reference to FIGS. 1A, 1B, and 1C. 1A, 1B, and 1C are diagrams illustrating an example of display control processing according to the embodiment.

  Here, a page W (for example, a web page) on which a video advertisement content (hereinafter referred to as “video content C”) is arranged by a terminal device (an example of a display control device) having a browser (for example, a web browser). An example in which a part of W) is displayed in the display area of the browser is shown. Hereinafter, an area displayed on the browser in the page W is referred to as a visible area VA.

  As shown in FIG. 1A, the page W includes a first area AR1 and a second area AR2. Further, the page W includes a third area AR3 set between the first area AR1 and the second area AR2. Note that the configuration of the page W illustrated in FIG. 1A is an example, and the present invention is not limited to this. The page W may be set at a position where the first area AR1 and the second area AR2 are adjacent to each other, and the third area AR3 may be set at another position where the first area AR1 and the second area AR2 are not set.

  The first area AR1 and the second area AR2 are, for example, advertisement frames where the moving image content C of the advertisement is played. In addition, although the case where the advertising space is two frames of the first area AR1 and the second area AR2 is described here, the advertising space may be three or more.

  In the third area AR3, for example, articles such as news (an example of a posted message) are arranged in time series. Each article includes, for example, one or more sentences and one or more paragraphs. The content information arranged in the third area AR3 is not limited to the posted messages arranged in time series, and may be arbitrary content information such as UI (User Interface) content for smart devices. May be.

  In the example shown in FIG. 1A, the vertical size of the page W is longer than the vertical size of the display area of the browser. For this reason, the area of the page W located within the display area of the browser is displayed, and the area of the page located outside the display area of the browser is not displayed. A user of the terminal device (hereinafter simply referred to as “user”) can change an area of the page to be positioned in the browser display area by, for example, a scroll operation.

  For this reason, the moving image content C cannot appropriately convey the content of the advertisement to the user depending on the timing of scrolling by the user, and the advertising effect may be reduced. For example, as shown in FIG. 1A, when the moving image content C of the car for 15 seconds is reproduced for 5 seconds in a state where the first area AR1 is located in the visible region VA, the main content of the moving image content C is obtained. The car image is only partially displayed.

  Therefore, when the user performs a scroll operation at this time and moves the visible area VA to the third area AR3, as shown in FIG. 1B, the entire vehicle displayed 10 seconds after the start of the reproduction of the video content C The video effect cannot be viewed by the user and the advertising effect is reduced.

  Therefore, in the display control process according to the present embodiment, when the first area AR1 is outside the visible area VA and the second area AR2 is within the visible area VA during the reproduction of the moving image content C, browsing is performed. Is continued by the terminal device.

  Specifically, in this embodiment, browsing is interrupted by causing the terminal device to execute the following procedure using control information (program) that controls the moving image content C set on the page W displayed on the terminal device. The continuation of the moving image content C is reproduced by the terminal device.

  First, the control information causes the terminal device to execute a visible region acquisition procedure for acquiring information on a region of the page W displayed on the display unit of the terminal device as information on the visible region VA.

  The control information includes a reproduction position detection procedure for detecting the reproduction position of the moving image content C at a timing when part or all of the first area AR1 in the page W where the moving image content C is reproduced is outside the visible area VA. Let the terminal device execute it.

  After that, when part or all of the second area AR2 in the page W is within the visible area VA, the control information indicates the playback position corresponding to the playback position detected by the playback position detection procedure. The terminal device is caused to execute a reproduction position determination procedure for determining the reproduction start position in the second area AR2.

  Thereby, for example, as shown in FIG. 1B, even when the browsing of the moving image content C is interrupted at the time of 10 seconds from the start of reproduction, as shown in FIG. 1C, the second area AR2 is in the visible area. In addition, the moving image content C can be played back from 10 seconds after the start of playback.

  Therefore, according to the display control processing according to the present embodiment, even if the browsing of the video content C is interrupted by the user's scroll operation, the video content C for which the browsing has been interrupted is subsequently played back. The advertising effect due to can be increased.

  Here, the case where the second area AR2 is in the visible area VA from the state shown in FIG. 1B has been described. However, the control information according to the present embodiment indicates that the first area AR1 is visible from the state shown in FIG. 1B. The same procedure can be executed by the terminal device even when it is in the VA.

  In such a case, the control information causes the terminal device to execute the above-described visible region acquisition procedure and reproduction position detection procedure. Then, the control information includes the reproduction position corresponding to the reproduction position detected by the reproduction position detection procedure when the part or all of the first area AR1 in the page W is in the visible area VA. The terminal device is caused to execute a reproduction position determination procedure for determining the reproduction start position in the first area AR1.

  As a result, even when the first area AR1 is in the visible area VA from the state shown in FIG. 1B, the control information can be reproduced by the terminal device from the video content C whose browsing has been interrupted.

  In addition, here, when a part or all of the second area AR2 falls within the visible area VA, the moving image content C starts from the playback position when a part or all of the first area AR1 is outside the visible area VA. The case of resuming the reproduction of has been described, but this is an example of the reproduction start position.

  In the display control process according to the present embodiment, the reproduction of the moving image content C can be resumed from another reproduction position as long as the reproduction position corresponds to the reproduction position detected by the reproduction position detection procedure. For example, the reproduction can be resumed from a reproduction position a predetermined time before a point in time when a part or all of the first area AR1 is outside the visible area VA.

  As a result, even if the majority of the first area AR1 is outside the visible area VA and the user cannot browse most of the video content C being played at that time, the video of the portion that could not be browsed It can be reproduced in the second area AR2 and browsed by the user.

  In the display control process according to the present embodiment, the reproduction start position can be adjusted according to the scrolling speed by the user. Thereby, for example, when the speed of scrolling by the user is high and the user cannot accurately recognize the content of the moving image content C, a part or all of the first area AR1 is outside the visible area VA. Playback can be resumed from the playback position before a predetermined time.

  On the other hand, when the speed of scrolling by the user is low and the user can recognize the content of the moving image content C accurately, from the playback position when a part or all of the first area AR1 is outside the visible area VA. Playback can be resumed.

  Hereinafter, an example of a terminal device or the like that realizes the display control process described above will be described in detail. In the following example, the terminal device acquires a display control program (an example of control information) for controlling the moving image content C set on the page W displayed on the display unit of the terminal device, and the above-described control information is described above. Display control processing is performed.

[2. Configuration of information distribution system]
Next, the configuration of the information distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the information distribution system 1 according to the embodiment. As illustrated in FIG. 2, the information distribution system 1 according to the embodiment includes an advertising device 10, a distribution device 20, and a terminal device 30.

  The advertising device 10, the distribution device 20, and the terminal device 30 (an example of a display control device) are connected via a communication network N so that they can communicate with each other by wire or wirelessly. The communication network N is, for example, a WAN (Wide Area Network) such as the Internet. In the example shown in FIG. 2, one advertising device 10, one distribution device 20, and one terminal device 30 are shown, but any or all of these devices may be two or more.

  The advertising device 10 distributes the moving image content C of the advertisement to the terminal device 30. For example, when there is a request from the terminal device 30, the advertising device 10 delivers the moving image content C of the advertisement according to the attribute of the user of the terminal device 30 to the terminal device 30.

  The distribution device 20 distributes page (for example, web page) information to the terminal device 30 in response to a request from the terminal device 30. For example, the distribution device 20 includes a portal site, a news site, an auction site, a weather forecast site, a shopping site, a finance (stock price) site, a route search site, a map providing site, a travel site, a restaurant introduction site, and a web blog. Deliver the page. Hereinafter, although the delivery apparatus 20 demonstrates as what transmits a web page as an example of a page, a page should just be displayed in the terminal device 30, for example, and is not limited to a web page.

  The web page information distributed by the distribution device 20 includes, for example, a file described in a markup language. The markup language is, for example, HTML (Hyper Text Markup Language) or XML (Extensible Markup Language). In the following description, it is assumed that the file described in the markup language is an HTML file. However, the file described in the markup language may be an XML file or other files.

  The terminal device 30 is a device having a communication function and a browser function, such as a personal computer, a smartphone, and a game machine. The terminal device 30 acquires an HTML file from the distribution device 20 via the communication network N based on a user operation of the terminal device 30, and displays a web page image corresponding to the HTML file on the display unit.

  The HTML file includes the URL of the advertising device 10 as an information acquisition command, and the terminal device 30 accesses the advertising device 10 based on the information acquisition command and acquires the moving image content C of the advertisement from the advertising device 10. To do.

  Hereinafter, each configuration example will be described in the order of the advertising device 10, the distribution device 20, and the terminal device 30.

[3. Configuration Example of Advertising Device 10]
FIG. 3 is a diagram illustrating a configuration example of the advertising device 10 according to the embodiment. As illustrated in FIG. 3, the advertising device 10 includes a communication unit 11, a storage unit 12, and a control unit 13.

  The communication unit 11 is realized by, for example, a NIC (Network Interface Card). The communication unit 11 is connected to the communication network N in a wired or wireless manner, and transmits / receives information to / from the terminal device 30 and the distribution device 20.

  The storage unit 12 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

  The storage unit 12 stores the moving image content C of the advertisement and various types of information related to the moving image content C. The storage unit 12 stores an advertisement information table as various types of information regarding the moving image content C and the moving image content C.

  The advertisement information table includes, for example, information of “advertisement ID”, “advertisement content”, and “advertisement attribute”, and these pieces of information are associated with each other. “Advertisement ID” is identification information assigned to each advertisement content.

  “Advertising content” is the moving image content C of the advertisement to be distributed. The moving image content C includes not only image materials and program codes for displaying advertisements but also link information for acquiring these image materials and program codes.

  The “advertisement attribute” includes, for example, information such as “target type” and “user attribute”. “Target type” is information indicating an advertising target by the moving image content C. The advertising target is, for example, a product or service. The “user attribute” is an attribute of a user who is expected to view the corresponding moving image content C. User attributes include, for example, the user's sex, age group, occupation, and the like.

  The control unit 13 is realized, for example, by executing various programs stored in a storage device inside the control unit 13 using the RAM as a work area by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. The The control unit 13 is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  The control unit 13 includes a reception unit 14 and a distribution unit 15 and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 13 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 13 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The accepting unit 14 accepts an advertisement acquisition request from the terminal device 30. For example, the reception unit 14 receives an HTTP request as an advertisement acquisition request. When the advertisement acquisition request is received by the reception unit 14, the distribution unit 15 reads out and reads out the video content C of the advertisement corresponding to the advertisement acquisition request and the advertisement attribute corresponding to the advertisement content from the storage unit 12. Information is transmitted to the terminal device 30 as advertisement information.

  In addition, the memory | storage part 12 can also memorize | store a terminal user's identification information and attribute information (for example, a terminal user's preference, sex, age, address, occupation, etc.). For example, when the advertisement acquisition request includes the identification information of the terminal user, the reception unit 14 selects an advertisement corresponding to the attribute information of the terminal user from the video content C of the advertisement stored in the storage unit 12. It is determined as advertising content to be distributed. The terminal user identification information is, for example, information included in an HTTP cookie (HyperText Transfer Protocol Cookie), but may be a login ID to the distribution device 20.

[4. Configuration Example of Distribution Device 20]
FIG. 4 is a diagram illustrating a configuration example of the distribution apparatus 20 according to the embodiment. As illustrated in FIG. 4, the distribution device 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by a NIC or the like, for example. The communication unit 21 is connected to the communication network N in a wired or wireless manner, and transmits / receives information to / from the terminal device 30 and the advertising device 10.

  The storage unit 22 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 22 stores information on the web page W. The storage unit 22 stores information on the web page W to be provided to the terminal device 30. The information on the web page W is, for example, information on an HTML file, a still image or a moving image constituting the web page W, or the like.

  Further, the information of the web page W includes a control program for causing the terminal device 30 to execute display control processing. Such a control program is described in a script language such as JavaScript (registered trademark). The control program may be an applet such as a Java (registered trademark) applet. The control program may be described in an HTML file.

  In addition, this control program can also be memorize | stored in the memory | storage part 12 of the advertising apparatus 10, for example. In this case, the control unit 13 of the advertising device 10 may read out the advertising content and the control program from the storage unit 12 and distribute the advertising content and the control program to the terminal device 30 when, for example, the advertising content is requested from the terminal device 30. it can.

  The control unit 23 is realized, for example, by executing various programs stored in a storage device inside the distribution device 20 using the RAM as a work area by a CPU, an MPU, or the like. The control unit 23 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  The control unit 23 includes a reception unit 24 and a distribution unit 25, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 4, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 4, and may be another connection relationship.

  The receiving unit 24 receives a page acquisition request from the terminal device 30. For example, the reception unit 24 receives an HTTP request as a page acquisition request. When the page acquisition request is received by the reception unit 24, the distribution unit 25 distributes information on the web page W corresponding to the page acquisition request to the terminal device 30.

[5. Configuration example of terminal device 30]
FIG. 5 is a diagram illustrating a configuration example of the terminal device 30 according to the embodiment. As illustrated in FIG. 5, the terminal device 30 includes a communication unit 31, a display unit 32, an input unit 33, a storage unit 34, and a control unit 35. The communication unit 31 is a communication interface for communicating with the advertising device 10 and the distribution device 20 via the communication network N, and is an interface such as a NIC (Network Interface Card), for example.

  The display unit 32 is, for example, an LCD (Liquid Crystal Display) or an organic EL display. The display unit 32 may be a touch panel display. In this case, the terminal user can perform a scroll operation of the web page W displayed on the display unit 32 by operating the screen of the display unit 32 with a finger or the like.

  The input unit 33 includes a keyboard including keys for entering characters, numbers, and spaces, an enter key, an arrow key, and a power button. Further, when the display unit 32 is a touch panel display, a part of the display unit 32 functions as the input unit 33.

  The storage unit 34 is, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 34 stores various programs and setting data. Examples of programs stored in the storage unit 34 include an OS (Operating System), a browser program, and a control program. The storage unit 34 also stores other information acquired from the advertising device 10 and the distribution device 20.

  The control unit 35 is realized by an integrated circuit such as an ASIC or FPGA, for example. In addition, the control unit 35 realizes or executes information processing functions and operations described later by executing a program stored in the storage unit 34 by using an internal RAM (not shown) as a work area by a CPU, an MPU, or the like, for example. To do.

  The control unit 35 executes a program stored in the storage unit 34, thereby, as shown in FIG. 4, a request unit 41, a reception unit 42, a display processing unit 43, a visible region acquisition unit 44, a first region. It functions as a playback unit 45, playback stop unit 46, playback position detection unit 47, playback position determination unit 49, speed detection unit 48, second area playback unit 50, and update unit 51.

  For example, the control unit 35 functions as the request unit 41, the reception unit 42, and the display processing unit 43 by executing a browser program stored in the storage unit 34. In addition, the control unit 35 executes a control program stored in the storage unit 34, whereby a visible region acquisition unit 44, a first region reproduction unit 45, a reproduction stop unit 46, a reproduction position detection unit 47, a reproduction position determination. Functions as a unit 49, a speed detection unit 48, a second region reproduction unit 50, and an update unit 51. The configuration of the control unit 35 is not limited to this configuration, and may be another configuration as long as the configuration performs information processing to be described later.

[5.1. Request unit 41]
The request unit 41 transmits a page acquisition request to the distribution device 20 in accordance with an operation (hereinafter referred to as a user operation) on the input unit 33 by the terminal user. Further, the request unit 41 transmits an advertisement acquisition request to the advertising device 10 when the advertisement acquisition command is included in the information of the web page W received by the reception unit 42.

[5.2. Reception part 42]
The receiving unit 42 receives information on the web page W and information on the moving image content C of the advertisement, and stores the received information in the storage unit 34. For example, the reception unit 42 receives information on the web page W including the advertisement display area from the distribution device 20 that has responded to the page acquisition request transmitted by the request unit 41 and stores the information in the storage unit 34. In addition, when the information on the web page W includes an advertisement acquisition command, the reception unit 42 instructs the request unit 41 to transmit an advertisement acquisition request, and is transmitted from the advertising device 10 in response to the advertisement acquisition request. The information of the moving image content C of the advertisement is received.

[5.3. Display processing unit 43]
The display processing unit 43 generates image information to be displayed in the visible region VA based on the information on the web page W and the information on the moving image content C of the advertisement stored in the storage unit 34, and displays the generated image information. To the unit 32. Thereby, an image of the web page W (hereinafter referred to as a page image) is displayed on the display unit 32. When the display area of the display unit 32 does not include the entire display area of the browser, the display processing unit 43 includes, for example, page images of areas included in the display area of the display unit 32 among the display areas of the browser. It is displayed on the display unit 32.

  For example, a part of the web page W as shown in FIG. 1A is displayed in the display area of the browser as a page image. It is displayed in the visible area VA. Here, the description will be made assuming that the area displayed in the browser display area of the web page W is the above-described visible area VA.

  In the following, the coordinate system in the visible region VA is described as a display coordinate system, and the coordinates in this display coordinate system are described as G (X, Y). The coordinate system in the web page W is described as a web page coordinate system, and the coordinates in the web page coordinate system are described as H (X, Y).

  As described above, the web page W includes the first area AR1, the third area AR3, and the second area AR2. The first area AR1 and the second area AR2 are areas where the moving image content C of the advertisement is reproduced. Further, in the third area AR3, sentences of articles such as news (an example of posted messages) are arranged in time series.

  For example, the display processing unit 43 calculates the XY coordinates of the upper left origin of the visible area VA in the web page W (hereinafter referred to as the upper left origin coordinates). The origin coordinates are W (0, 0) at the time of initial display on the visible area VA of the web page W, and the display processing unit 43 obtains the origin coordinates according to the subsequent scroll amount.

  Further, the display processing unit 43 calculates the XY coordinates of the lower right origin of the visible area VA in the web page W (hereinafter referred to as the lower right origin coordinates) based on the upper left origin coordinates and the size of the visible area VA. To do. When the size of the visible area VA is 640 × 480, the lower right origin coordinate is W (640, 480) at the time of initial display of the web page W in the visible area VA. The origin coordinates are obtained according to the scroll amount.

  For example, when the size of the visible area VA is 640 × 480, the size of the web page W is 640 × 2000, and the scroll amount in the Y direction is 400, the display processing unit 43 sets W (0,400) to the upper left origin. Coordinates are set, and W (640, 880) is set as the lower right origin coordinate.

  The display processing unit 43 then outputs information of the calculated origin coordinates (upper left origin coordinates and lower right origin coordinates) to the visible area acquisition unit 44. Further, the display processing unit 43 calculates the scroll amount according to the operation amount of the terminal user to the input unit 33, and outputs the calculated scroll amount to the visible area acquisition unit 44.

  The display processing unit 43 acquires information necessary for generating a page image of an area corresponding to the visible area VA in the web page W from the storage unit 34, generates a page image, and outputs the page image to the display unit 32. As a result, the web page W is displayed on the display unit 32.

  For example, the display processing unit 43 is visible when part or all of the first area AR1 is in the visible area VA, or when part or all of the second area AR2 is in the visible area VA. In the area VA, the moving image content C is reproduced. In addition, when a part or all of the third area AR3 is in the visible area VA, the display processing unit 43 displays the text of an article such as news in the visible area VA.

[5.4. Visible region acquisition unit 44]
The visible area acquisition unit 44 uses the information on the origin coordinates (upper left origin coordinates and lower right origin coordinates) input from the display processing unit 43 to display the information on the area displayed on the display unit 32 in the web page W as the visible area. Acquired as VA information.

  That is, the visible area acquisition unit 44 acquires information indicating which area in the web page W is located in the visible area VA. The visible area acquisition unit 44 can also acquire information on the visible area VA based on one of the origin coordinates input from the display processing unit 43 and information on the size of the visible area VA.

  The visible region acquisition unit 44 also acquires information indicating the scroll amount of the web page W from the display processing unit 43. Then, the visible area acquisition unit 44 outputs the acquired information of the visible area VA to the first area reproduction unit 45, the reproduction stop unit 46, the reproduction position determination unit 49, the speed detection unit 48, and the update unit 51. Further, the visible region acquisition unit 44 outputs information indicating the acquired scroll amount to the speed detection unit 48.

[5.5. First region reproduction unit 45]
The first area reproduction unit 45 determines whether or not the first area AR1 in the web page W is within the visible area VA based on the information on the visible area VA input from the visible area acquisition unit 44. For example, the first area reproduction unit 45 determines that the first area AR1 is in the visible area VA when a part (for example, an area of 50% or more) of the first area AR1 enters the visible area VA. judge.

  The first area reproduction unit 45 may be configured to determine that the first area AR1 is in the visible area VA when the entire area of the first area AR1 enters the visible area VA. When the first area playback unit 45 determines that the first area AR1 is in the visible area VA, the first area playback unit 45 issues a playback request to the display processing unit 43 so as to play the video content C of the advertisement in the first area AR1. Output.

  When a playback request is input from the first area playback unit 45, the display processing unit 43 acquires information about the video content C from the storage unit 34, and displays the video content C in the first area AR1 being displayed on the display unit 32. Reproduce.

[5.6. Playback stop unit 46]
The reproduction stop unit 46 determines whether or not the first region AR1 in the web page W is outside the visible region VA based on the information on the visible region VA input from the visible region acquisition unit 44. For example, the reproduction stop unit 46 determines that the first area AR1 is outside the visible area VA when a part of the first area AR1 (for example, an area of 75% or more) comes out of the visible area VA. .

  Note that the playback stop unit 46 may be configured to determine that the first area AR1 is outside the visible area VA when the entire area of the first area AR1 is out of the visible area VA. When the reproduction stop unit 46 determines that the first area AR1 is outside the visible area VA, the reproduction stop unit 46 requests the first area reproduction unit 45 to stop reproduction of the moving image content C in the first area AR1. Is output.

  When a playback stop request is input from the playback stop unit 46, the first area playback unit 45 outputs a playback stop instruction to the display processing unit 43 so as to stop playback of the moving image content C in the first area AR1.

  When a playback stop instruction is input from the first region playback unit 45, the display processing unit 43 stops playback of the moving image content C in the first region AR1. Further, the display processing unit 43 outputs the playback position of the moving image content C at the timing when the playback stop instruction is input from the first region playback unit 45 to the playback position detection unit 47.

[5.7. Playback position detector 47]
The reproduction position detection unit 47 detects the reproduction position input from the display processing unit 43 as the reproduction position of the moving image content C at the timing when the first area AR1 is outside the visible area VA. Then, the reproduction position detection unit 47 outputs the reproduction position of the moving image content C at the timing when the first area AR1 is outside the visible area VA to the reproduction position determination unit 49.

[5.8. Speed detector 48]
The speed detection unit 48 detects the scroll speed from the scroll amount per time based on the information indicating the scroll amount input from the visible region acquisition unit 44. Then, the speed detection unit 48 outputs the detected scroll speed to the reproduction position determination unit 49.

[5.9. Playback position determination unit 49]
The reproduction position determination unit 49 determines whether or not the second area AR2 is within the visible area VA based on the information on the visible area VA input from the visible area acquisition unit 44. For example, the playback position determination unit 49 determines that the second area AR2 is in the visible area VA when a part (for example, an area of 50% or more) of the second area AR2 enters the visible area VA. To do.

  The reproduction position determination unit 49 may be configured to determine that the second area AR2 is in the visible area VA when the entire area of the second area AR2 enters the visible area VA. Then, when the reproduction position determination unit 49 determines that the second area AR2 is within the visible area VA, the reproduction position corresponding to the reproduction position detected by the reproduction position detection unit 47 is set to the second area of the moving image content C. The playback start position in AR2 is determined.

  Further, the reproduction position determination unit 49 adjusts the reproduction start position in the second area AR2 of the moving image content C according to the scroll speed input from the speed detection unit 48. Here, the adjustment of the reproduction start position performed by the reproduction position determination unit 49 will be described with reference to FIG.

  FIG. 6 is an explanatory diagram illustrating an example of adjustment of the reproduction start position according to the embodiment. For example, as shown in the center on the left side in FIG. 6, the reproduction position determination unit 49 is a speed detection unit when the first area AR1 is outside the visible area VA when the moving image content C is reproduced for 10 seconds from the beginning. The scroll speed is acquired from 48.

  Then, the playback position determination unit 49 determines whether or not the acquired scroll speed is higher than a predetermined threshold, and determines that the scroll speed is high when the scroll speed is equal to or higher than the threshold. The playback position determination unit 49 determines that the scroll speed is low when the scroll speed is less than the threshold.

  When it is determined that the scroll speed is high, the playback position determination unit 49 sets the playback position of the moving image content C for a predetermined time (for example, 2) when the second area AR2 is within the visible area VA as shown in the upper right in FIG. Adjust the playback position to rewind the playback start position.

  As described above, the playback position determination unit 49 has a high scrolling speed, and when the user cannot accurately recognize the content of the video content C played back in the first area AR1, the playback is interrupted in the first area AR1. A reproduction position before the position is set as a reproduction start position in the second area AR2. Thereby, the user can be made to recognize the content of the moving image content C more accurately.

  Also, when the playback position determination unit 49 determines that the scroll speed is low, as shown in the lower right in FIG. 6, when the second area AR2 is within the visible area VA, the playback position of the moving image content C is set to the first area. Adjustment is made so that the playback is interrupted at AR1.

  In this way, the playback position determination unit 49 interrupts playback in the first area AR1, for example, when the scrolling speed is low and the user can accurately recognize the content of the video content C played back in the first area AR1. The user is allowed to view the continuation of the moving image content C from the selected position. Thereby, it is possible to reproduce the moving image content C for a longer time without duplication in the visible area VA.

  Returning to FIG. 5, the reproduction position determination unit 49 outputs information indicating the reproduction start position adjusted and determined to the second region reproduction unit 50 at a timing when the second region AR2 becomes within the visible region VA.

[5.10. Second region reproduction unit 50]
When the playback start position is input from the playback position determination unit 49, the second area playback unit 50 issues a playback request to the display processing unit 43 so as to start playback of the video content C from the input playback start position. Output. When the reproduction request is input from the second area reproduction unit 50, the display processing unit 43 starts reproduction of the moving image content C in the second area AR2 from the reproduction start position determined by the reproduction position determination unit 49.

  When the 15-second video content C has been played back to the end in the first area AR1 and the second area AR2, the display processing unit 43 requests the next advertisement frame at the timing when it becomes within the visible area VA. The unit 41 is caused to transmit a new advertisement acquisition request to the advertisement apparatus 10. As a result, when the next advertising space is within the visible area VA, another moving image content C is newly reproduced within the advertising space.

[5.11. Update unit 51]
When an article such as new news is stored in the storage unit 34, the update unit 51 instructs the display processing unit 43 to update the article so as to update the article displayed in the third area AR3 of the web page W. Output. When an update instruction for an article is input from the update unit 51, the display processing unit 43 acquires information on a newly stored article from the storage unit 34 and displays it at the top position of the third area AR3. Deletes the oldest article from the third area AR3. Thereby, the terminal device 30 can always display the latest article in the third area AR3.

  In the above-described example, the area displayed in the browser display area of the web page W has been described as the visible area VA. However, for example, an area where a part of the browser display area deviates from the display area of the display unit 32. In this case, the visible area VA may be an area (hereinafter, referred to as an overlapping display area) displayed in an area where the display area of the display unit 32 and the display area of the browser overlap in the web page W.

  In this case, the display processing unit 43 calculates the coordinates of the overlapping display region and notifies the visible region acquiring unit 44 of information on the coordinates of the overlapping display region. The visible region acquisition unit 44 acquires information on the region displayed on the display unit 32 in the web page W as information on the visible region VA based on the coordinates of the overlapping display region input from the display processing unit 43. Then, the visible area acquisition unit 44 outputs the acquired information of the visible area VA to the reproduction stop unit 46, the reproduction position determination unit 49, and the speed detection unit 48.

[6. Processing flow of terminal device 30]
Next, a procedure of information processing by the terminal device 30 according to the embodiment will be described. 7 and 8 are flowcharts illustrating processing executed by the control unit 35 of the terminal device 30 according to the embodiment.

  As illustrated in FIG. 7, the control unit 35 acquires information (for example, an XML file) on the web page W from the distribution device 20 (step S <b> 101), and determines whether there is an advertisement request command in the information on the web page W. Determination is made (step S102). And when it determines with the control part 35 not having an advertisement request instruction | command in the information of a web page (step S102, No), a process is moved to step S104.

  When it is determined that the advertisement request command is included in the information on the web page W (step S102; Yes), the control unit 35 acquires the moving image content C of the advertisement corresponding to the advertisement request command from the advertisement device 10 (step S103). ). Then, the control part 35 produces | generates the image of the web page W (step S104), and acquires the information of visible region VA (step S105).

  Then, the control part 35 performs the display process of the web page W (step S106). Next, display processing of the web page W will be described with reference to FIG. As illustrated in FIG. 8, when the display process of the web page W is started, the control unit 35 first determines whether or not the first area AR1 is in the visible area VA (step S201).

  And when it determines with the 1st area | region AR1 not being in the visible area VA (step S201, No), the control part 35 displays the web page W of visible area VA on the display part 32 (step S209), The process moves to step S201. If the control unit 35 determines that the first area AR1 is in the visible area VA (step S201, Yes), the control unit 35 plays the moving image content C in the first area AR1 in the visible area VA (step S202). .

  Subsequently, the control unit 35 acquires the reproduction position of the moving image content C (step S203). Thereafter, the control unit 35 determines whether or not the first area AR1 is outside the visible area VA (step S204). If the control unit 35 determines that the first area AR1 is not outside the visible area VA (step S204, No), the process proceeds to step S202.

  If the control unit 35 determines that the first area AR1 is outside the visible area VA (Yes in step S204), the control unit 35 stops the reproduction of the moving image content C and displays the web page W in the visible area VA ( Step S205). For example, the control unit 35 displays a news article in the third area AR3 in the visible area VA.

  Thereafter, the control unit 35 determines whether or not the second area AR2 is within the visible area VA (step S206). If the control unit 35 determines that the second area AR2 is not in the visible area VA (step S206, No), the process proceeds to step S205.

  In addition, when it is determined that the second area AR2 is in the visible area VA (Yes at Step S206), the control unit 35 determines the reproduction start position of the moving image content C in the second area AR2 (Step S207). Then, the control unit 35 resumes the reproduction of the moving image content C from the reproduction start position determined in step S207 in the second area AR2 in the visible area VA (step S208), and ends the process.

  In addition, when a scroll operation is performed during reproduction of the moving image content C in the second area AR2, the control unit 35 executes the process illustrated in FIG. 8 again. In such a case, if the area of the advertising space in which the moving image content C is being played is the second area AR2, the control unit 35 sets the third area AR3 as the first area AR1 and performs the processes of steps S201 and S204. Do.

  Then, the control unit 35 performs the process of step S <b> 206 with the second area AR <b> 2 being the area of the advertisement frame that is closest to the area of the advertisement frame in which the moving image content C is being reproduced in the web page W at that time.

  Thereby, for example, when the visible area VA is moved again from the second area AR2 shown in FIG. 1C to the first area AR1 shown in FIG. 1A, the control unit 35 moves the moving image content in the first area AR1 shown in FIG. 1A. C playback can be resumed. In addition, when the visible area VA is moved from the second area AR2 illustrated in FIG. 1C to the area of the advertising space arranged on the opposite side to the third area AR3, the control unit 35 determines the destination advertising space. The reproduction of the moving image content C can be resumed in the area.

[7. Modification of display control process]
In the embodiment described above, when the visible area VA is moved from the third area AR3 to the second area AR2 during the reproduction of the moving picture content C in the first area AR1, the continuation of the moving picture content C is continued in the third area AR3. The display control process for reproducing the image has been mainly described.

  However, the display control process described above is merely an example of the display control process according to the present application, and various modifications can be made. Hereinafter, a modified example of the display control process according to the embodiment will be described with reference to FIGS. 9A and 9B. 9A and 9B are explanatory diagrams of display control processing according to a modification of the embodiment.

  The control unit of the terminal device according to the modification performs the following display control process in addition to the display control process described above. When the playback position at the timing when part or all of the first area AR1 is outside the visible area VA is a playback position after a predetermined playback position, the control unit displays the moving image content displayed in the first area AR1. Video content different from C is reproduced in the second area AR2.

  For example, in the case of the moving image content C for 15 seconds, the control unit sets the first reproduction position when the moving image content C is reproduced for 12 seconds from the beginning as the predetermined reproduction position. Then, as shown on the left side in FIG. 9A, it is assumed that the first area AR1 is outside the visible area VA at the timing when the portion from the beginning to 13 seconds of the moving image content C for 15 seconds is reproduced.

  In such a case, as shown on the right side in FIG. 9A, when the second area AR2 is in the visible area VA, the control unit displays the moving image content C1 of the advertisement different from the moving image content C reproduced in the first area AR1 in the third area AR1. Playback is performed in the area AR3.

  As described above, when almost all of the moving image content C is reproduced in the first area AR1 in the visible area VA, the control unit reproduces another moving image content C1 in the second area AR2 in the visible area VA. A plurality of advertisement spaces in the web page W can be used effectively.

  In addition, when the playback position at the timing when part or all of the first area AR1 where the video content C is played is outside the visible area VA is a playback position before the predetermined playback position, the control unit The beginning of the content C is determined as the reproduction start position of the moving image content C1 in the second area AR2.

  For example, in the case of the video content C for 15 seconds, the control unit sets the second playback position when the video content is played for 3 seconds from the beginning of the video content as the predetermined playback position. Then, as shown on the left side in FIG. 9B, it is assumed that the first area AR1 is outside the visible area VA at the timing when the portion from the beginning to 2 seconds of the moving image content C for 15 seconds is reproduced.

  In such a case, as shown on the right side in FIG. 9B, when the second area AR2 is within the visible area VA, the control unit reproduces the moving image content C reproduced in the first area AR1 from the beginning again.

  Thus, when only a small part of the moving image content C is reproduced in the first area AR1 in the visible area VA, the control unit reproduces the moving image content C1 again in the second area AR2 in the visible area VA. The advertising effect by the content C can be increased.

  In the above-described embodiment, the first area AR1 is outside the visible area VA while the content C is being reproduced in the first area AR1 that is the advertising space, and then the second area AR2 that is the most recent advertising space is the visible area. The case where the continuation of the moving image content C is reproduced in the second area AR2 when it is in the VA has been described.

  However, the advertising space for reproducing the continuation of the video content C is not limited to the advertising space closest to the advertising space where the reproduction of the video content C is interrupted. For example, in the web page W, four advertising spaces may be set in the order of the advertising space A, the advertising space B, the advertising space C, and the advertising space D.

  In such a case, the process shown in FIG. 8 is executed in parallel by the control unit 35 of the terminal device 30 in two systems, and in one system, the first area AR1 being processed shown in FIG. The process is executed with AR2 as the advertising space C. In the other system, the process is executed with the first area AR1 shown in FIG. 8 as the advertisement frame B and the second area AR2 as the advertisement frame D.

  Thereby, for example, the continuation of the moving image advertisement of the car whose reproduction is interrupted in the advertising space A is reproduced in the advertising space C, and the continuation of the cosmetic video advertisement whose reproduction is interrupted in the advertising space B is reproduced in the advertising space D. be able to.

[8. Other Embodiments]
Next, an information delivery system according to another embodiment will be described with reference to FIGS. FIG. 10 is a diagram illustrating a configuration example of a terminal device according to another embodiment. FIG. 11 is a diagram illustrating a configuration example of an advertising device according to another embodiment, and FIG. 12 is a diagram illustrating an example of billing information according to another embodiment.

  The information distribution system according to another embodiment is charged to the advertiser according to the number of times that the image of the video content C of the advertisement being reproduced within the visible area VA is outside the visible area VA during the reproduction (hereinafter referred to as the advertiser). , Which is described as “billing”).

  In such an information distribution system, the terminal device has the configuration shown in FIG. 10, and the advertising device has the configuration shown in FIG. The distribution apparatus has the same configuration as that shown in FIG. 10 and 11, the same components as those shown in FIGS. 3 and 5 are given the same reference numerals as those shown in FIGS. 3 and 5. The description is omitted here.

  As illustrated in FIG. 10, the terminal device 30 </ b> A has the same configuration as the terminal device 30 illustrated in FIG. 5 except that a display processing unit 43 </ b> A included in the control unit 35 </ b> A is also connected to the communication unit 31. In addition to the processing executed by the display processing unit 43 shown in FIG. 5, the display processing unit 43 </ b> A sends information indicating that when the browsing of the video content C is interrupted by the user via the communication unit 31. Send to 10A.

  For example, based on the information input from the input unit 33, the display processing unit 43A indicates that every time an image of the moving image content C being reproduced within the visible region VA is outside the visible region VA during reproduction. The interruption information and the advertisement ID of the moving image content C are transmitted to the advertising device 10A.

  On the other hand, as shown in FIG. 11, the advertising device 10A has the same configuration as the advertising device 10 shown in FIG. 3 except that the control unit 13A further includes a billing information generation unit 16. In the advertising device 10 </ b> A, the reception unit 14 outputs the acquired interruption information and the advertisement ID to the billing information generation unit 16 every time the reception unit 14 acquires the interruption information and the advertisement ID from the terminal device 30 </ b> A via the communication unit 11.

  For each advertisement ID input from the reception unit 14, the billing information generation unit 16 counts the number of times of interruption information input together with the advertisement ID as the number of reproduction interruptions. Then, the billing information generation unit 16 generates billing information in which the billing content corresponding to the counted number of reproduction interruptions, the number of reproduction interruptions, and the advertisement ID are associated with each other.

  For example, as shown in FIG. 12, the billing information generation unit 16 generates billing information with the billing content set to “full billing” for the video content C whose advertisement ID is “01” with one playback interruption. . Here, the full charge means that the advertiser is charged for the entire amount of the advertising fee contracted between the company operating the advertising device 10A and the advertiser for the distribution of the video content C once.

  In addition, the billing information generating unit 16 generates billing information with the billing content as “half price billing” for the moving image content C whose advertisement ID is “02” and the number of times of reproduction interruption is two. In addition, the billing information generation unit 16 generates billing information that sets the billing content to “no billing” for the video content C with the advertisement ID “03” and the number of reproduction interruptions of three.

  Then, the charging information generation unit 16 stores the generated charging information in the storage unit 12. Thereby, for example, the company operating the advertising device 10A interrupts the reproduction of the video content C based on the billing information stored in the storage unit 12 or by presenting the billing information to the advertiser to the advertiser. Charges can be made according to the number of times.

  As described above, according to the information distribution system according to another embodiment, for example, the number of reproduction interruptions of the video content C that is likely to affect the advertising effect by reducing the billing amount as the number of reproduction interruptions increases. Appropriate billing can be performed according to.

  In the above description, the terminal device 30 performs the above-described processing using the browser program and the display control program transmitted from the distribution device 20, but the terminal device 30 stores the display control program in advance in the storage unit. 34 may be stored. Further, a display control program may be included in the browser program. In addition, a display control program may be included in the browser program as long as the above-described processing can be executed in the terminal devices 30 and 30A.

[9. Hardware configuration]
Note that the advertising devices 10 and 10A, the distribution device 20, and the terminal devices 30 and 30A in the above-described embodiment are realized, for example, by executing a program by a computer 60 configured as shown in FIG. FIG. 13 is a diagram illustrating an example of a hardware configuration of a computer 60 that executes a program. The computer 60 includes a CPU 61, a RAM 62, a ROM (Read Only Memory) 63, an HDD (Hard Disk Drive) 64, a communication interface (I / F) 65, an input / output interface (I / F) 66, and a media interface (I / F). ) 67.

  The CPU 61 operates based on a program stored in the ROM 63 or the HDD 64 and controls each unit. The ROM 63 stores a boot program executed by the CPU 61 when the computer 60 is activated, a program depending on the hardware of the computer 60, and the like.

  The HDD 64 stores data used by a program executed by the CPU 61. For example, the HDD 64 stores data similar to the storage unit 12 illustrated in FIG. 3, the storage unit 22 illustrated in FIG. 4, the storage unit 34 illustrated in FIG. The communication interface 65 receives data from other devices via the network N and sends the data to the CPU 61, and transmits the data generated by the CPU 61 to other devices via the network N.

  The CPU 61 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 66. The CPU 61 acquires data from the input device via the input / output interface 66. Further, the CPU 61 outputs the generated data to the output device via the input / output interface 66.

  The media interface 67 reads a program or data stored in the recording medium 68 and provides it to the CPU 61 via the RAM 62. The CPU 61 loads the program from the recording medium 68 onto the RAM 62 via the media interface 67, and executes the loaded program. The recording medium 68 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  When the computer 60 functions as the advertising device 10 or 10A according to the above-described embodiment, the CPU 61 of the computer 60 executes the program loaded on the RAM 62, thereby receiving the reception unit 14, the distribution unit 15, and the like illustrated in FIG. And each function of the accounting information generation part 16 shown in FIG. 11 is implement | achieved.

  Further, when the computer 60 functions as the distribution device 20 according to the above-described embodiment, the CPU 61 of the computer 60 executes the program loaded on the RAM 62, thereby causing the reception unit 24 and the distribution unit 25 illustrated in FIG. Implement each function.

  Further, when the computer 60 functions as the terminal devices 30 and 30A according to the above-described embodiment, the CPU 61 of the computer 60 receives the program loaded on the RAM 62 and the control program received from the distribution device 20 or the advertising devices 10 and 10A. By executing, for example, the request unit 41, the reception unit 42, the display processing unit 43, the visible region acquisition unit 44, the first region playback unit 45, the playback stop unit 46, the playback position detection unit 47, and the speed detection shown in FIG. The functions of the unit 48, the playback position determination unit 49, the second region playback unit 50, the update unit 51, and the display processing unit 43A shown in FIG. 10 are realized.

  The CPU 61 of the computer 60 reads the advertisement distribution program from the recording medium 68 and executes it, but as another example, these programs may be acquired from another device via the network N.

[10. effect]
The distribution device 20 according to the embodiment includes a distribution unit 25. The distribution unit 25 distributes to the terminal devices 30 and 30A a display control program (an example of control information) for controlling the moving image content C set on the page W displayed on the terminal devices 30 and 30A (an example of the display control device). To do.

  The display control program causes the terminal devices 30 and 30A to execute a visible region acquisition procedure, a reproduction position detection procedure, and a reproduction position determination procedure. In the visible area acquisition procedure, information on the area displayed on the display unit 32 of the terminal devices 30 and 30A in the page W is acquired as information on the visible area VA. The reproduction position detection procedure detects the reproduction position of the moving image content C at a timing when a part or all of the first area AR1 in the page W where the moving image content C is reproduced is outside the visible area VA.

  The reproduction position determination procedure is detected by the reproduction position detection procedure when part or all of the second area AR2 adjacent to the first area AR1 via the third area AR3 in the page W falls within the visible area VA. The reproduction position corresponding to the reproduced reproduction position is determined as the reproduction start position in the second area AR2 of the moving image content C.

  Thereby, even when the image of the moving image content C being reproduced in the first area AR1 in the visible area VA is outside the visible area VA by the user's scroll operation, the second area AR2 is in the visible area VA. The continuation of the moving image content C can be reproduced. Accordingly, it is possible to increase the advertising effect of the moving image advertising content.

  Further, the display control program causes the terminal devices 30 and 30A to execute a reproduction stop procedure for stopping reproduction of the moving image content C when a part or all of the first area AR1 is outside the visible area VA. Thereby, since the moving image content C is not played back in vain in the first area AR1 outside the visible area VA, the processing load and power consumption of the terminal devices 30 and 30A can be reduced.

  Further, the display control program causes the terminal devices 30 and 30A to execute a first area reproduction procedure for reproducing the moving image content C in the first area AR1 when a part or all of the first area AR1 is in the visible area VA. Let it run. Thus, since the moving image content C is not played back before a part or all of the first area AR1 is in the visible area VA, the processing load and power consumption of the terminal devices 30 and 30A are reduced. Can do.

  The third area AR3 is an area for displaying posted messages arranged in time series, and the display control program executes an update procedure for updating the posted messages displayed in the third area AR3 on the terminal devices 30 and 30A. Let As a result, the latest posted message can always be displayed in the third area AR3.

  Further, the display control program causes the terminal devices 30 and 30A to execute a speed detection procedure for detecting the moving speed of the visible area VA with respect to the page W, and the playback position determination procedure starts playback according to the moving speed of the visible area VA. Adjust the position.

  Thereby, in the second area AR2, the reproduction of the moving image content C can be resumed from an appropriate reproduction position corresponding to the moving speed of the visible area VA, so that the advertising effect by the moving image content C can be further improved.

  In addition, the display control program is displayed in the first area AR1 when the reproduction position at the timing when part or all of the first area AR1 is outside the visible area VA is a reproduction position after a predetermined reproduction position. The terminal device 30, 30A is caused to execute a third area reproduction procedure for reproducing the moving image content C1 different from the moving image content C in the second area AR2.

  Accordingly, when almost all of the moving image content C is reproduced in the first area AR1 in the visible area VA, another moving image content C1 is reproduced in the second area AR2 in the visible area VA. Can be used effectively.

  The playback position determination procedure is performed when the playback position at a timing when a part or all of the first area AR1 where the moving image content C is played is outside the visible area VA is a playback position before a predetermined playback position. Then, the head of the moving image content C is determined as the reproduction start position.

  Thus, when only a small part of the moving image content C is reproduced in the first area AR1 in the visible region VA, the moving image content C is reproduced again in the second region AR2 in the visible region VA. Can be increased.

  The visible area VA is an entire area displayed on the browser in the web page W or an overlapping part of the area displayed on the browser and displayed on the display unit 32 in the web page W.

  Thereby, for example, even in a case where a part of the visible area VA deviates from the display area of the display unit 32, the moving image content C in the second area AR2 is based on the area that the terminal user is viewing. Playback start position can be determined.

[11. Others]
The advertising device 10 and the distribution device 20 described above may each be realized by a plurality of server computers, and depending on the function, may be realized by calling an external platform or the like with an API (Application Programming Interface) or network computing. The configuration can be changed flexibly.

  In addition, the arrows in the figure (for example, FIG. 3, FIG. 4, FIG. 5, etc.) supplementarily indicate the main direction with respect to the flow of data and control, etc. It does not mean that.

  Further effects and modifications can be easily derived by those skilled in the art. Thus, the broader aspects of the present invention are not limited to the specific details and representative embodiments shown and described above. Accordingly, various modifications can be made without departing from the spirit or scope of the general inventive concept as defined by the appended claims and their equivalents.

W (web) page AR1 1st area AR2 2nd area AR3 3rd area VA Visible area C, C1 Video content N Communication network 1 Information distribution system 10, 10A Advertising device 20 Distribution device 30, 30A Terminal device 11, 21, 31 Communication unit 12, 22, 34 Storage unit 13, 13A, 23, 35, 35A Control unit 14, 24, 42 Reception unit 15, 25 Distribution unit 16 Billing information generation unit 32 Display unit 33 Input unit 41 Request unit 43, 43A Display Processing unit 44 Visible region acquisition unit 45 First region playback unit 46 Playback stop unit 47 Playback position detection unit 48 Speed detection unit 49 Playback position determination unit 50 Second region playback unit 51 Update unit

Claims (11)

A distribution unit that distributes to the terminal device control information that controls video content set on a page displayed on the display unit of the terminal device;
The control information is
Visible area acquisition procedure for acquiring information on the area displayed on the browser in the page as visible area information;
A reproduction position detection procedure for detecting a reproduction position of the moving image content at a timing when a part or all of the first region where the moving image content is reproduced out of the visible region of the page;
When a part or all of the second area of the page is in the visible area, a reproduction position corresponding to the reproduction position detected by the reproduction position detection procedure is set in the second area of the video content. A distribution apparatus that causes the terminal device to execute a reproduction position determination procedure that is determined as a reproduction start position. The control information is
2. The distribution according to claim 1, wherein when a part or all of the first area is outside the visible area, the terminal apparatus is caused to execute a reproduction stop procedure for stopping reproduction of the moving image content. apparatus. The control information is
The terminal device is caused to execute a first area reproduction procedure for reproducing the moving image content in the first area when a part or all of the first area falls within the visible area. The distribution apparatus according to claim 1 or 2. The page
A third area in which posted messages are arranged in time series between the first area and the second area;
The control information is
The distribution apparatus according to claim 1, wherein the terminal apparatus is caused to execute an update procedure for updating the posted message displayed in the third area. The control information is
Causing the terminal device to execute a speed detection procedure for detecting a moving speed of the visible region with respect to the page;
The playback position determination procedure includes:
The distribution device according to any one of claims 1 to 4, wherein the reproduction start position is adjusted according to a moving speed of the visible region. The control information is
When the playback position at a timing when a part or all of the first area is outside the visible area is a playback position after a predetermined playback position, the moving image content displayed in the first area is The distribution device according to any one of claims 1 to 5, wherein the terminal device is caused to execute a second region reproduction procedure for reproducing different moving image contents in the second region. The playback position determination procedure includes:
When the playback position at a timing when a part or all of the first area where the video content is played is outside the visible area is a playback position before a predetermined playback position, the head of the video content is It determines as a reproduction | regeneration start position. The delivery apparatus as described in any one of Claims 1-6 characterized by the above-mentioned. The visible region is
The whole area displayed on the browser of the page, or an overlapping part of the area displayed on the browser and displayed on the display unit of the page. The delivery apparatus as described in any one. A visible area acquisition unit that acquires information on an area displayed on a browser among pages on which video content is set as visible area information;
A playback position detection unit that detects a playback position of the video content at a timing when a part or all of the first region in which the video content is played out of the page is outside the visible region;
When a part or all of the second area of the page falls within the visible area, a reproduction position corresponding to the reproduction position detected by the reproduction position detection unit is set in the second area of the video content. A display control apparatus comprising: a reproduction position determination unit that determines the reproduction start position. Visible area acquisition step of acquiring information of an area displayed on the browser as information of a visible area among pages on which video content is set;
A reproduction position detecting step of detecting a reproduction position of the moving image content at a timing when a part or all of the first area where the moving image content is reproduced out of the visible area of the page;
When a part or all of the second area of the page falls within the visible area, a reproduction position corresponding to the reproduction position detected by the reproduction position detection step is set in the second area of the video content. A display control method comprising: a playback position determination step for determining the playback start position. Visible area acquisition procedure for acquiring information on the area displayed on the browser as information on the visible area of the page where the video content is set,
A reproduction position detection procedure for detecting a reproduction position of the moving image content at a timing when a part or all of the first region where the moving image content is reproduced out of the visible region of the page;
When a part or all of the second area of the page is in the visible area, a reproduction position corresponding to the reproduction position detected by the reproduction position detection procedure is set in the second area of the video content. A display control program that causes a computer to execute a playback position determination procedure that is determined as a playback start position.

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