JP5931134B2 - Distribution device, terminal device, distribution method, distribution program, and server device - Google Patents

Description

  The present invention relates to a distribution device, a terminal device, a distribution method, a distribution program, and a server device.

  In recent years, advertisement distribution via the Internet has been actively performed. For example, advertising content related to a company, a product, or the like is displayed at a predetermined position on a web page. Such advertising content is, for example, an icon such as a still image, a moving image, or text data, and is a hyperlink (hereinafter simply referred to as “link”) to a web page (hereinafter referred to as an advertising page) provided by the advertiser. Is written). When an advertisement content is clicked by the user, an advertisement page is displayed.

  As a technique related to advertisement display, a technique has been proposed in which information content is displayed on a first layer and advertisement content is displayed on a second layer behind the information content. In addition, a technique has been proposed for invalidating a link function of web content when an advertisement image is displayed over web content.

JP 2003-022042 A JP 2006-098888 A Special table 2010-526494 JP 2012-137805 A

  However, with the above-described conventional technology, it is not always possible to realize an advertisement display that is beneficial to both the web page distributor and the advertiser. Specifically, in the above-described conventional technology, it is difficult to make effective both the link stretched on the web page and the link stretched on the advertising content. For example, in the conventional technique for displaying advertisement content on the second layer, the user cannot click the advertisement content, and thus the user cannot browse the advertisement page. This is not beneficial for advertisers who provide advertising content. Also, with the conventional technology that disables the web content link function, the user cannot operate the web content during advertisement display. This is not beneficial for web page distributors who provide web content. For this reason, it is difficult to realize advertisement display that is beneficial to both the web page distributor and the advertiser with the above-described conventional technology.

  The present application has been made in view of the above, and provides a distribution device, a terminal device, a distribution method, a distribution program, and a server device capable of realizing an advertisement display that is beneficial to both a web page distributor and an advertiser. The purpose is to do.

  The distribution device according to the present application is displayed together with a reception unit that receives an acquisition request for the first content, and a second content that is linked to other content when the acquisition request is received by the reception unit. The second content that does not overlap the first content among the first content and the second content that can be displayed overlapping the first content when the region is selected. The first content is displayed in a state in which transition to another content is possible and the second content area overlapping the first content is in a state in which transition to the other content is impossible when the region is selected. A distribution unit that distributes control information to be displayed superimposed on content is provided.

  According to the aspect of the embodiment, there is an effect that it is possible to realize an advertisement display that is beneficial to both the web page distributor and the advertiser.

FIG. 1 is a diagram illustrating an example of an advertisement display process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertising device according to the embodiment. FIG. 4 is a diagram illustrating an example of the advertising content storage unit according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the distribution apparatus according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating an example of an advertisement display process according to the embodiment. FIG. 8 is a diagram illustrating an example of an advertisement display process according to the embodiment. FIG. 9 is a sequence diagram illustrating an advertisement distribution processing procedure by the advertisement distribution system according to the embodiment. FIG. 10 is a flowchart illustrating an advertisement display processing procedure by the terminal device according to the embodiment. FIG. 11 is a diagram illustrating an example of advertisement display processing according to the modification. FIG. 12 is a diagram illustrating an example of advertisement display processing according to the modification. FIG. 13 is a diagram illustrating an example of advertisement display processing according to the modification. FIG. 14 is a diagram illustrating an example of the advertisement display process according to the modification. FIG. 15 is a diagram illustrating an example of advertisement display processing according to the modification. FIG. 16 is a diagram illustrating an example of the advertisement display process according to the modification. FIG. 17 is a diagram illustrating an example of an advertisement display process according to the modification. FIG. 18 is a diagram illustrating an example of the advertisement display process according to the modification. FIG. 19 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the distribution apparatus.

  Hereinafter, a mode for carrying out a distribution device, a terminal device, a distribution method, and a distribution program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the distribution device, the terminal device, the distribution method, and the distribution program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Advertisement display processing)
First, an example of an advertisement display process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an advertisement display process according to the embodiment. FIG. 1 shows an example in which a web page C10 and advertisement content A10 are displayed on a web browser by a terminal device 10 to be described later.

  As shown in FIG. 1, the web page C10 includes a content display area CR10 and an advertisement display area AR11. The content display area CR10 includes content display areas CR11 to CR14 in which various information such as articles are displayed. The advertisement display area AR11 is called an advertisement frame or the like and displays predetermined advertisement content. In general, the advertisement display area AR11 is provided at a fixed position of the web page C10. Note that the area other than the advertisement display area AR11 in the web page C10 corresponds to the content display area CR10. For example, the background area other than the content display areas CR11 to CR14 and the advertisement display area AR11 in the web page C10 corresponds to the content display area CR10.

  In addition, various information displayed in the content display areas CR11 to CR14 may be linked to a web page other than the web page C10. In the example of FIG. 1, “service v1” to “service v5” displayed in the content display area CR12, “topics t1” to “topics t5” displayed in the content display area CR13, and the like go to other web pages. Corresponds to the anchor text with the link of.

  FIG. 1 shows an example in which anchor text is displayed on the web page C10. However, the web page C10 may display a button or an image with a link to another web page. Below, the area | region where the anchor text, button, image, etc. with which the link to another web page is extended may be described with a link area | region.

  The advertisement content A10 is a still image or a moving image, and is linked to an advertisement page provided by the advertiser. For example, a link to an advertisement page provided by the advertiser “X coffee shop” is provided in the advertisement content A10 shown in FIG. The advertisement page that is the link destination of the advertisement content A10 may be referred to as a landing page.

  Then, as illustrated in FIG. 1, the terminal device 10 according to the embodiment displays the web page C10 and the advertisement content A10 on the web browser so that a part of the advertisement content A10 overlaps the advertisement display area AR11.

  Specifically, the terminal device 10 displays a part of the advertisement content A10 so as to overlap the entire advertisement display area AR11. And the terminal device 10 displays in the state which can click area | region A11 which overlaps advertisement display area | region AR11 among advertisement content A10. In other words, the terminal device 10 displays the clickable area A11 of the advertisement content A10 that does not overlap the content display area CR10 in a clickable state. At this time, the terminal device 10 displays the image itself corresponding to the area A11 without processing the area A11. For example, the terminal device 10 displays the area A11 of the advertisement content A10 on the advertisement display area AR11.

  In addition, the terminal device 10 displays the advertisement content A10 in a state in which the area A12 that does not overlap with the advertisement display area AR11 cannot be clicked. In other words, the terminal device 10 displays the area A12 of the advertisement content A10 that overlaps the content display area CR10 in a state where it cannot be clicked. At this time, the terminal device 10 displays the area A12 of the advertisement content A10 and the content display area CR10 so that the user can visually recognize both the area A12 of the advertisement content A10 and the content display area CR10. In the case of the example in FIG. 1, the terminal device 10 processes the area A12 of the advertisement content A10 into pixels of one color such as gray, and displays the processed area A12 and the content display area CR10 in an overlapping manner. Thereby, the terminal device 10 displays the area A12 of the advertising content A10 as a shadow located behind the content display area CR10. Moreover, the terminal device 10 displays the link area overlapping the area A12 of the advertisement content A10 in the link area of the web page C10 in a clickable state. In the case of the example in FIG. 1, the terminal device 10 displays the anchor text “topics t3” to “topics t5” overlapping the area A12 in a clickable state.

  The “clickable state” described above indicates a state in which content such as advertisement content can be selected, and indicates a state in which transition to another web page (including the advertisement page) is possible when clicked. In addition, the “non-clickable state” indicates a state in which content such as advertisement content cannot be selected, and indicates a state in which transition to another web page (including an advertisement page) does not occur even when clicked. . For example, when the area A11 of the advertisement content A10 is clicked, the terminal device 10 makes a transition from the web page C10 to the advertisement page by accessing the advertisement page. On the other hand, even when the area A12 of the advertisement content A10 is clicked, the terminal device 10 keeps displaying the web page C10 without accessing the advertisement page. However, when the anchor text (for example, “topics t3”) displayed so as to overlap with the area A12 of the advertisement content A10 is clicked, the terminal device 10 accesses the link destination of the clicked anchor text.

  Thus, the terminal device 10 according to the embodiment displays the clickable area A11 of the advertisement content A10 that does not overlap the content display area CR10 in a clickable state. Thereby, since the terminal device 10 can make a transition to the advertisement page via the advertisement content A10, it is possible to realize an advertisement display that is beneficial to the advertiser who provides the advertisement content A10. Further, the terminal device 10 does not invalidate the link area of the web page C10 even when the web page C10 and the advertisement content A10 are displayed in an overlapping manner. Thereby, since the terminal device 10 maintains the state in which the user can operate the web page C10, it is possible to realize an advertisement display useful for the web page distributor.

  Furthermore, the terminal device 10 according to the embodiment displays the advertisement content A10 so as to overlap the content display region CR10. In the example of FIG. 1, the terminal device 10 displays the area A12 of the advertisement content A10 as a shadow. For this reason, since the terminal device 10 can display the advertising content A10 in addition to the advertising display area AR11 provided at the fixed position of the web page C10, the advertising content A10 can be strongly impressed by the user. For example, if the advertisement content A10 is only displayed in the advertisement display area AR11, the advertisement content A10 is less likely to be noticed by the user unless the advertisement display area AR11 enters the user's field of view. However, the terminal device 10 displays the area A12 of the advertisement content A10 in addition to the advertisement display area AR11 as a shadow, so that even if the advertisement display area AR11 does not enter the user's field of view, the terminal device 10 can be placed in the advertisement content A10. It can be noticed. As a result, the terminal device 10 can improve the advertising effect of the advertising content A10.

  From the above, the terminal device 10 according to the embodiment can realize an advertisement display that is beneficial to both the web page distributor and the advertiser and that provides a high advertising effect.

  Hereinafter, the terminal device 10 and the like that realize the above-described advertisement display processing will be described. In the following, in the advertisement content, an area that is displayed in a clickable state such as the area A11 is referred to as a “click area”, and an area that is displayed in an unclickable state such as the area A12 is “non-clicked”. Sometimes referred to as “region”. Moreover, although description was abbreviate | omitted above, the web page C10 mentioned above contains the control information which controls the display mode of web page C10 and advertisement content A10. Then, the terminal device 10 performs the advertisement display process described above according to the control information. Such control information will be described later.

[2. (Advertising system configuration)
Next, the configuration of the advertisement distribution system according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system 1 according to the embodiment. As shown in FIG. 2, the advertisement distribution system 1 includes a terminal device 10, an advertiser terminal 20, an advertisement device 30, and a distribution device 100. The terminal device 10, the advertiser terminal 20, the advertising device 30, and the distribution device 100 are connected to be communicable via a network N by wire or wireless. 2 may include a plurality of terminal devices 10, a plurality of advertiser terminals 20, a plurality of advertising devices 30, and a plurality of distribution devices 100. .

  The terminal device 10 is an information processing device used by a user who browses a web page. For example, the terminal device 10 is a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), or the like. In addition, the terminal device 10 acquires a web page from the distribution device 100 according to an operation by the user, and displays the acquired web page. In addition, when the web page includes an advertisement acquisition command to be described later, the terminal device 10 acquires the advertising content from the advertising device 30 and displays the acquired advertising content together with the web page.

  The advertiser terminal 20 is an information processing device used by the advertiser. For example, the advertiser terminal 20 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. Further, the advertiser terminal 20 submits the advertising content to the advertising device 30 according to the operation by the advertiser. For example, the advertiser terminal 20 has, as advertisement content, a still image, a moving image, text data, a URL (Uniform Resource Locator) for accessing an advertisement page distributed by an advertiser server managed by the advertiser, or the like. Are submitted to the advertising device 30.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertising content to the advertising device 30. In the following, the notation “advertiser” is a concept that includes not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 20. It is a concept that includes.

  The advertising device 30 is a server device that distributes advertising content submitted from the advertiser terminal 20. For example, the advertising device 30 delivers advertising content to the terminal device 10 when accessed from the terminal device 10.

  The distribution device 100 is a web server that distributes a web page to the terminal device 10. For example, the distribution apparatus 100 displays various web pages related to news sites, auction sites, weather forecast sites, shopping sites, finance (stock price) sites, route search sites, map providing sites, travel sites, restaurant introduction sites, web blogs, and the like. To deliver.

  The web page distributed by the distribution apparatus 100 is formed by, for example, an HTML file described in HTML (HyperText Markup Language), an XML file described in XML (Extensible Markup Language), or the like. And the web page delivered by the delivery apparatus 100 includes control information for controlling the display mode of the web page and the advertisement content. This control information is described in an HTML file or the like that forms a web page by using a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  Further, the web page distributed by the distribution apparatus 100 includes an advertisement acquisition command. For example, in an HTML file or the like forming a web page, the URL of the advertising device 30 is described as an advertisement acquisition command. In this case, the terminal device 10 acquires the advertising content from the advertising device 30 by accessing a URL described in an HTML file or the like.

  The various data distributed from the distribution device 100 to the terminal device 10 is actually an HTML file or an image forming a web page, but in the following, various data distributed from the distribution device 100 to the terminal device 10 May be referred to as a “web page”.

[3. Configuration of advertising device]
Next, the configuration of the advertising device 30 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertising device 30 according to the embodiment. As illustrated in FIG. 3, the advertising device 30 includes a communication unit 31, an advertising content storage unit 32, and a control unit 33.

  The communication unit 31 is realized by a NIC (Network Interface Card) or the like, for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 10, the advertiser terminal 20, and the distribution device 100.

  The advertisement content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Then, the advertising content storage unit 32 stores various information related to the advertising content submitted from the advertiser terminal 20.

  Here, FIG. 4 shows an example of the advertising content storage unit 32 according to the embodiment. In the example illustrated in FIG. 4, the advertisement content storage unit 32 includes items such as “advertiser ID”, “advertisement content”, “bid price”, and “CTR (Click Through Rate)”.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 20. “Advertising content” indicates the advertising content submitted from the advertiser terminal 20. FIG. 4 shows an example in which conceptual information such as “A10” is stored in “advertising content”, but actually, a still image, a moving image, text data, a URL, or a file indicating the storage location thereof. Stores path names and so on.

  “Bid price” indicates an advertising fee designated when an advertiser submits advertising content. For example, the “bid price” corresponds to a unit price paid from the advertiser to the advertisement distributor (for example, the administrator of the advertisement apparatus 30 or the distribution apparatus 100) when the advertisement content is clicked once by the user.

  “CTR” indicates a value obtained by dividing the number of times the advertising content is clicked by the number of times the advertising content is displayed. The CTR of the advertising content that has not been distributed to the terminal device 10 includes a predetermined fixed value, an average value of CTR for all advertising content, and the same advertising category (for example, car, travel). The average value of CTR and the like for all the advertising contents belonging to is stored. Further, “CTR” may store a predicted CTR predicted from a CTR prediction model or the like. Such a predicted CTR is predicted based on, for example, the type of advertising content, the type of web page on which the advertising content is displayed, and the like.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” designates the bid price “100” and submits the advertising content “A10”. FIG. 4 shows an example in which the CTR of the advertising content “A10” is “0.02”.

  The control unit 33 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in the storage device inside the advertising device 30 using the RAM as a work area. The The control unit 33 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 33 includes a submission reception unit 34, a request reception unit 35, an extraction unit 36, and a distribution unit 37, and realizes information processing functions and operations described below. Or run. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission acceptance unit 34 accepts submission of advertisement content from the advertiser terminal 20. Specifically, the submission accepting unit 34 accepts submission of advertising content together with designation of a bid price. Then, the submission receiving unit 34 stores the received bid price and advertisement content in the advertisement content storage unit 32 in association with the advertiser ID corresponding to the advertiser of the submission source.

  The request reception unit 35 receives an advertisement content acquisition request from the terminal device 10. For example, the request reception unit 35 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 35 receives an advertisement content acquisition request, the extraction unit 36 extracts the distribution candidate advertisement content from the advertisement content storage unit 32. For example, the extraction unit 36 preferentially extracts advertising content with a high bid price or CTR, or advertising content with a high bid price and CTR, among the advertising content stored in the advertising content storage unit 32.

  The distribution unit 37 distributes the advertisement content stored in the advertisement content storage unit 32. Specifically, the distribution unit 37 distributes the advertisement content extracted by the extraction unit 36 to the terminal device 10 that has transmitted the advertisement content acquisition request.

[4. Configuration of distribution device]
Next, the configuration of the distribution apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the distribution apparatus 100 according to the embodiment. As illustrated in FIG. 5, the distribution apparatus 100 includes a communication unit 110, a content storage unit 120, and a control unit 130.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 10 and the advertising device 30.

  The content storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 120 memorize | stores the web page which is an example of a content. For example, the content storage unit 120 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The web page stored in the content storage unit 120 includes an advertisement acquisition command for acquiring advertisement content. The web page stored in the content storage unit 120 includes control information described in a script language such as JavaScript (registered trademark) or CSS. This control information controls the display mode of the web page and the advertisement content. Specifically, the control information according to the embodiment controls the display position of the advertisement content. Further, the control information specifies the area of the advertisement content that does not overlap with the web page as the click area. The control information is controlled so as to be displayed in a clickable state in the click area of the advertisement content. In addition, the control information specifies an area of the advertising content that overlaps the web page as a non-click area. Then, the control information is controlled so that the non-click area of the advertising content is displayed so as not to be clicked on the web page. In addition, when the web page includes an advertisement display area for displaying advertisement content, the control information according to the embodiment controls the area of the advertisement content that overlaps the advertisement display area as the click area. In other words, the control information specifies the click area and the non-click area of the advertisement content on the assumption that the advertisement display area is not a web page. For example, in the case of the example of FIG. 1, the control information specifies the click area and the non-click area of the advertisement content, assuming that the content display area CR10 is a web page. The control information according to the embodiment is a state in which both the non-click area of the advertising content and the web page can be visually recognized by the user and the link area of the web page can be clicked, as in the example of FIG. The non-click area of the advertising content is controlled to be displayed as a shadow.

  The control unit 130 is realized by, for example, a CPU, an MPU, or the like executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the distribution apparatus 100 using the RAM as a work area. The control unit 130 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 130 includes a reception unit 131 and a distribution unit 132, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 131 accepts a web page acquisition request from the terminal device 10. For example, the receiving unit 131 receives an HTTP request as a web page acquisition request.

  The distribution unit 132 distributes the web page and the control information to the terminal device 10 when the reception unit 131 receives a web page acquisition request. Specifically, the distribution unit 132 acquires an acquisition request target web page from the content storage unit 120 and distributes the acquired web page to the terminal device 10. As described above, since the control information is included in the web page stored in the content storage unit 120, the distribution unit 132 distributes the web page and the control information.

  Note that the content storage unit 120 described above may store the web page and the control information individually instead of the web page including the control information. For example, the content storage unit 120 may store an HTML file forming a web page in association with a file in which control information is described. In this case, the distribution unit 132 distributes both the web page and the control information to the terminal device 10.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 10 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device 10 according to the embodiment. As illustrated in FIG. 6, the terminal device 10 includes a communication unit 11, an input unit 12, an output unit 13, and a control unit 14.

  The communication part 11 is implement | achieved by NIC etc., for example. The communication unit 11 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertising device 30 and the distribution device 100.

  The input unit 12 is an input device that receives various operations from the user. For example, the input unit 12 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 13 is a display device for displaying various information. For example, the output unit 13 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 10, the input part 12 and the output part 13 are integrated.

  The control unit 14 is realized, for example, by executing various programs (corresponding to an example of a display program) stored in a storage device inside the terminal device 10 using the RAM as a work area by a CPU, an MPU, or the like. For example, these various programs correspond to application programs called web browsers. The control unit 14 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 6, the control unit 14 includes a request unit 15, a reception unit 16, and a display unit 17, and realizes or executes functions and operations of information processing described below. The internal configuration of the control unit 14 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 14 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  The request unit 15 transmits a web page acquisition request to the distribution apparatus 100 in accordance with a user operation using the input unit 12. Further, the request unit 15 transmits an advertisement content acquisition request to the advertisement device 30 when an advertisement acquisition command is included in the web page received by the reception unit 16.

  The reception unit 16 receives a web page and advertisement content. Specifically, the reception unit 16 receives a web page from the distribution apparatus 100 that responds to the web page acquisition request transmitted by the request unit 15. At this time, if the web page includes an advertisement acquisition command, the reception unit 16 instructs the request unit 15 to transmit an advertisement content acquisition request. The receiving unit 16 receives the advertising content from the advertising device 30 that has responded to the advertising content acquisition request transmitted by the requesting unit 15.

  The display unit 17 displays the web page and the advertising content on the output unit 13 according to the control information included in the web page received by the receiving unit 16. Specifically, the display unit 17 displays a web page. The display unit 17 displays the area of the advertising content that does not overlap the web page in a clickable state, and displays the area of the advertising content that overlaps the web page together with the web page in a state where the area cannot be clicked. At this time, the display unit 17 displays the area of the advertisement content that overlaps the advertisement display area included in the web page in a clickable state. Further, the display unit 17 according to the embodiment displays the area of the advertising content overlapping the web page as a shadow.

[6. Other display examples)
The advertisement display process by the terminal device 10 has been described above using the display mode illustrated in FIG. However, it is not restricted to this example, The terminal device 10 can also perform advertisement display processing by other display modes. This point will be described with reference to FIGS. 7 and 8 are diagrams illustrating an example of the advertisement display process according to the embodiment.

  First, the example of FIG. 7 will be described. In the example of FIG. 7, the terminal device 10 receives advertising content A10 and A20 from the advertising device 30. Here, it is assumed that the advertisement contents A10 and A20 are submitted to the advertisement apparatus 30 by the same advertiser. For example, both advertisement contents A10 and A20 are linked to the same advertisement page. Then, the terminal device 10 displays a part of the advertisement content A10 so as to overlap with a part of the advertisement display area AR11. Further, the terminal device 10 displays the advertisement content A20 in the advertisement display area AR11 without overlapping the content display area CR10.

  Thus, the terminal device 10 may display a part of the advertising content A10 as a shadow and display the entire advertising content A20 in a visually recognizable state. Thereby, the terminal device 10 can make a user grasp | ascertain the advertiser and advertisement goods corresponding to advertisement content A10 and A20. For example, in the example of FIG. 7, it is assumed that the coffee cup indicated by the advertisement content A20 is a logo of the X coffee shop and is generally known. In this case, the user can grasp that the advertiser is the X coffee shop at the time of viewing the advertising content A20. In other words, the terminal device 10 can make a strong impression of the advertisement to the user by displaying the advertising content A10, and can make the user know the advertiser and the advertising product by displaying the advertising content A20. Thereby, the terminal device 10 can improve the advertising effect of the advertising content A10 and A20.

  In the case of the example in FIG. 7, the submission receiving unit 34 of the advertising device 30 receives a plurality of advertising contents to be simultaneously displayed on the web page C10 from the advertiser terminal 20. For example, the submission accepting unit 34 causes the advertiser to select whether or not the display mode of FIG. Then, when the display mode of FIG. 7 is selected, the submission accepting unit 34 may be any one of the advertisement content that is partially displayed in the advertisement display area AR11 and the advertisement content that is entirely displayed in the advertisement display area AR11. Each ad content is trafficked after having specified whether it exists.

  In addition, the distribution unit 132 of the distribution device 100 distributes the web page C10 including an advertisement acquisition command for acquiring a plurality of advertisement contents to the terminal device 10. When the terminal device 10 accesses the advertising device 30 based on the advertisement acquisition command, the distribution unit 37 of the advertising device 30 displays the plurality of advertisement contents submitted after the display mode of FIG. 7 is selected as the terminal device. 10 is delivered. At this time, the distribution unit 37 includes a plurality of advertisements together with display identification information for identifying which one of the advertisement content is displayed in the advertisement display area and the advertisement content is displayed in the advertisement display area. The content is distributed to the terminal device 10. In addition, the distribution unit 132 distributes the web page C10 including control information for controlling display of a plurality of advertisement contents as illustrated in FIG. This control information controls the display mode of a plurality of advertising contents received from the advertising device 30 based on the display identification information described above.

  In the example illustrated in FIG. 1, the terminal device 10 may be in a state where the entire advertisement display area AR11 can be clicked. Specifically, the terminal device 10 may be in a clickable state for the area A11 of the advertisement content A10 and the area where the advertisement content A20 is not displayed in the advertisement display area AR11. For example, the terminal device 10 may give a link to an advertisement page that is a link destination of the advertisement contents A10 and A20 to the entire advertisement display area AR11. In this way, the terminal device 10 can improve usability by making the entire advertisement display area AR11 in which advertisement content is generally displayed clickable.

  Further, the size of the advertisement content A10 shown in FIG. 1 may be the same as that of the advertisement display area AR11. Thereby, since the terminal device 10 can make a user easily grasp that the advertising content A10 whose partial area is displayed as a shadow is an advertisement, it is possible to improve the advertising effect.

  Subsequently, the example of FIG. 8 will be described. In the example of FIG. 8, the terminal device 10 receives advertisement content A10 and A20 from the advertiser terminal 20 as in the example of FIG. 7. Here, it is assumed that the display width of the web page C10 is determined in advance. Further, the terminal device 10 is assumed to display the web page C10 on a web browser having a width wider than the display width of the web page C10. In this case, unused areas AR12 in which the web page C10 is not displayed are formed at both ends of the web browser.

  In the example of FIG. 8, the terminal device 10 displays the advertisement content A20 so that a part of the advertisement content A20 overlaps the unused area AR12. Specifically, the terminal device 10 displays the advertisement content A20 in a state where it can be clicked on the area A21 overlapping the unused area AR12. Further, the terminal device 10 displays the area A22 that does not overlap the unused area AR12 in the advertisement content A20 as a shadow in a state in which it cannot be clicked. At this time, the terminal device 10 displays the link area overlapping the area A22 of the advertisement content A20 in the link area of the web page C10 in a clickable state. In the example of FIG. 8, the terminal device 10 displays the anchor text “service v3” to “service v5” displayed in the content display area CR12 in a clickable state.

  Thus, the terminal device 10 can effectively utilize the display area of the web browser for displaying the advertisement by displaying a part of the advertisement content A20 in the unused area AR12 in a clickable state. Also, the terminal device 10 displays the advertising content A20 in the unused area AR12 other than the advertising display area AR11 in which the advertising content is generally fixedly displayed, so that the advertising content A20 can be strongly impressed by the user. it can. As a result, the terminal device 10 can improve the advertising effect of the advertising content A20.

  In the case of the example in FIG. 8, the submission receiving unit 34 of the advertising device 30 is either the advertising content that displays a part in the advertisement display area AR11 or the advertising content that displays a part in the unused area AR12. , And submit each advertising content. In addition, the distribution unit 37 of the advertising device 30 displays identification for identifying which one of the advertising content is to be displayed in the advertisement display area AR11 and which is to be partially displayed in the unused area AR12. A plurality of advertisement contents are distributed to the terminal device 10 together with the information. Further, the distribution unit 132 of the distribution apparatus 100 distributes the web page C10 including control information for controlling display of a plurality of advertisement contents as illustrated in FIG.

[7. (Advertising process flow)
Next, the procedure of the advertisement distribution process by the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 9 is a sequence diagram illustrating an advertisement distribution processing procedure by the advertisement distribution system 1 according to the embodiment.

  As illustrated in FIG. 9, the terminal device 10 transmits a web page acquisition request to the distribution device 100 in accordance with a user operation (step S <b> 101). And the delivery apparatus 100 delivers the web page containing control information to the terminal device 10 according to the acquisition request of a web page (step S102). Note that the web page distributed by the distribution device 100 includes an advertisement acquisition command such as the URL of the advertisement device 30.

  Subsequently, the terminal device 10 transmits an advertisement content acquisition request to the advertisement device 30 based on the advertisement acquisition command included in the web page (step S103). Then, the advertising device 30 delivers the advertising content to the terminal device 10 in response to the advertising content acquisition request (step S104).

  Then, the terminal device 10 performs an advertisement display process for displaying the web page and the advertisement content received in step S104 according to the control information included in the web page received in step S102 (step S105).

[8. (Advertising display processing flow)
Next, the procedure of the advertisement display process shown in step S105 of FIG. 9 will be described using FIG. FIG. 10 is a flowchart illustrating an advertisement display processing procedure by the terminal device 10 according to the embodiment. The advertisement display processing procedure shown in FIG. 10 is performed by the display unit 17 of the terminal device 10 according to the control information included in the web page.

  As illustrated in FIG. 10, the terminal device 10 displays the web page received from the distribution device 100 (step S201). Subsequently, the terminal device 10 specifies the display position of the advertising content received from the advertising device 30 according to the control by the control information (step S202).

  Subsequently, the terminal device 10 specifies an area of the advertisement content that does not overlap the web page as a click area based on the display position of the advertisement content (step S203). At this time, when the advertisement display area is included in the web page, the terminal device 10 specifies the area of the advertisement content that overlaps the advertisement display area as the click area. Further, the terminal device 10 specifies an area of the advertising content overlapping the web page as a non-click area based on the display position of the advertising content (Step S204).

  Then, the terminal device 10 displays the clickable area of the advertisement content in a clickable state (step S205). Further, the terminal device 10 displays a shadow in a state in which the non-click area of the advertisement content cannot be clicked (step S206). At this time, the terminal device 10 displays the link area of the web page that overlaps the non-click area of the advertisement content in a clickable state.

[9. (Modification)
The advertisement distribution system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the advertisement distribution system 1 will be described. Note that the terminal device 10 described below performs display processing of advertising content according to control information included in the web page.

[9-1. Movement of advertising content (1)]
In the above embodiment, the terminal device 10 may move the advertising content. And the terminal device 10 may change the click area | region and non-click area | region of advertisement content according to the change of the display position in the advertisement content with respect to a web page. This point will be described with reference to FIG. FIG. 11 is a diagram illustrating an example of advertisement display processing according to the modification.

  As shown on the left side of FIG. 11, the terminal device 10 displays the web page C10 and the advertisement contents A10 and A20, similarly to the example shown in FIG. Subsequently, the terminal device 10 moves the advertising content A10 obliquely in the upper right direction on the web page C10, and moves the advertising content A20 upward.

  And the terminal device 10 fluctuates a click area and a non-click area according to the change of the display position in advertisement content A10 and A20, as shown on the right side of FIG. Specifically, the terminal device 10 changes the click area of the advertisement content A10 from the area A11 to the area A13, and changes the non-click area of the advertisement content A10 from the area A12 to the area A14. Further, the terminal device 10 changes the click area of the advertisement content A20 from the area A21 to the area A23, and changes the non-click area of the advertisement content A20 from the area A22 to the area A24. That is, the terminal device 10 widens the click area of the advertisement content A20 and narrows the non-click area with the movement of the advertisement content A20.

  Thus, the terminal device 10 can make the user pay attention to the advertisement contents A10 and A20 by changing the click area and the non-click area according to the movement of the advertisement contents A10 and A20. For example, in the case of the example in FIG. 11, the terminal device 10 can gradually change the display area of the advertising content A10 (corresponding to the click area) or gradually change the display area of the advertising content A20. The user can be focused on the advertisement contents A10 and A20. Further, the terminal device 10 may move the advertisement contents A10 and A20 in a direction in which the non-click areas of the advertisement contents A10 and A20 are widened without being limited to the example of FIG. Even in this case, since the terminal device 10 can display the advertising contents A10 and A20 so that the display area is gradually hidden, the user can make the user pay attention to the advertising contents A10 and A20. For this reason, the terminal device 10 can improve the advertising effect of the advertising content A10 and A20.

  In the case of the example in FIG. 11, the distribution unit 132 of the distribution apparatus 100 distributes the web page C <b> 10 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 11. For example, the distribution unit 132 distributes control information for controlling processing for moving the advertisement contents A10 and A20, processing for changing the click area and the non-click area in the advertisement contents A10 and A20 after movement, and the like.

  In the example of FIG. 11, the terminal device 10 may move the advertising content A10 and the advertising content A20 when a predetermined operation is performed by the user. For example, the terminal device 10 may move the advertisement content A10 when an operation for moving the mouse cursor or the like to the display position of the advertisement content A10 (referred to as mouse over) is performed. Similarly, the terminal device 10 may move the advertising content A20 when the advertising content A20 is moused over. At this time, the terminal device 10 may move both the advertising content A10 and the advertising content A20 when either the advertising content A10 or the advertising content A20 is moused over. Further, when the advertising content A10 or A20 is moused over once, the terminal device 10 may continue to move the advertising content A10 or A20 even if the advertising content A10 or A20 is not moused over thereafter. Alternatively, the terminal device 10 may move the advertising content A10 or A20 only while the advertising content A10 or A20 is being moused over. As described above, the terminal device 10 can prevent the advertisement display that is annoying for the user by changing the advertisement content only when the user pays attention to the advertisement content.

  The terminal device 10 is not limited to the above example, and the terminal device 10 gently moves the advertising content A10 and the like until a predetermined operation is performed by the user, and when the predetermined operation is performed by the user, the advertising content A10 Etc. may be moved violently. For example, the terminal device 10 moves the advertising content A10 or the like at a moving speed equal to or lower than a predetermined value until a predetermined operation is performed by the user, and is faster than the predetermined value when the user performs the predetermined operation. The advertising content A10 or the like may be moved at a moving speed.

  In the example of FIG. 11, the terminal device 10 may eventually move the entire advertising content A20 to the unused area AR12. When the size of the advertisement content A10 is equal to or smaller than the size of the advertisement display area AR11, the terminal device 10 may eventually move the entire advertisement content A10 to the advertisement display area AR11.

[9-2. Movement of advertising content (2)]
Moreover, in the said embodiment, after moving an advertising content, the terminal device 10 may display a part of advertising content after a movement so that it may overlap with a web page. This point will be described with reference to FIG. FIG. 12 is a diagram illustrating an example of advertisement display processing according to the modification.

  As shown on the left side of FIG. 12, the terminal device 10 displays the advertising content A20 at the upper end of the web page C10 when the web page C10 is first displayed. Thereafter, the terminal device 10 moves the advertising content A20 to the lower end of the web page C10, and further moves the advertising content A20 to the left center of the web page C10. That is, the terminal device 10 moves the advertising content A20 as if it bounced at the lower end of the web page C10. The terminal device 10 changes the click area and the non-click area of the advertisement content A20 while moving the advertisement content A20 in this way. In the example of FIG. 12, the terminal device 10 displays the advertising content A20 as a shadow until a part of the advertising content A20 reaches the unused area AR12. When a part of the advertisement content A20 reaches the unused area AR12, the terminal device 10 displays the area A21 of the advertisement content A20 that overlaps the unused area AR12 in a clickable state, and the unused area AR12. The area A22 of the advertisement content A20 that does not overlap with the image is displayed as a shadow in a state where it cannot be clicked.

  Thus, the terminal device 10 can improve the advertising effect of the advertising content A20 by changing the click area and the non-clicking area according to the movement of the advertising content A20, as in the example of FIG. In the example of FIG. 12, the terminal device 10 displays only the web page C10 on the initial screen, and may start displaying the advertising content A20 after a predetermined time (for example, 1 second or 2 seconds) has elapsed. Good. Thereby, when the processing load for displaying the screen on the right side of FIG. 12 is high from the beginning, the terminal device 10 may display only the web page C10 first. For this reason, the terminal device 10 can prevent the response time until the web page C10 is displayed from being delayed.

  In the case of the example in FIG. 12, the distribution unit 132 of the distribution apparatus 100 distributes the web page C <b> 10 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 12. For example, the distribution unit 132 distributes control information for controlling processing for moving the advertising content A20, processing for changing the click area and the non-click area in the advertising content A20 after movement, and the like.

  In the example of FIG. 12, the terminal device 10 may move the advertising content A20 when an operation such as a mouse-over of the advertising content A20 is performed as in the example of FIG. Moreover, the terminal device 10 may display general advertisement content in the advertisement display area AR11 as shown in FIG. For example, the terminal device 10 may display the advertisement content provided by the advertiser of the advertisement content A20 in the advertisement display area AR11.

[9-3. (Display position of advertisement content)
Moreover, in the said embodiment, the terminal device 10 may determine the display position of advertising content based on the relevance with the display information of a web page, and advertising content. This point will be described with reference to FIG. FIG. 13 is a diagram illustrating an example of advertisement display processing according to the modification.

  In the content display area CR13 of the web page C10 shown in FIG. In addition, the terminal device 10 receives the advertising content A <b> 30 related to “beer” from the advertising device 30. In addition, the terminal device 10 receives advertisement content displayed in the advertisement display area AR11 from the advertisement device 30. In the example of FIG. 13, the terminal device 10 accepts a still image in which “Y beer” or the like is described as the displayed advertisement content.

  Then, as illustrated in FIG. 13, the terminal device 10 determines that “hot heat” and “beer” are related, and displays the advertisement content A30 in the vicinity of a position where an article related to “hot heat” is posted. At this time, the terminal device 10 displays the advertisement content A30 in a clickable state in a region A31 that does not overlap the content display region CR10. In addition, the terminal device 10 displays the advertisement content A30 as a shadow in a state in which the region A32 overlapping the content display region CR10 cannot be clicked.

  Thus, the terminal device 10 can realize the advertisement display linked with the display information of the web page C10 by displaying the advertisement content A30 in the vicinity of the position where the information related to the advertisement content A30 is displayed. it can. Thereby, the terminal device 10 can improve the advertising effect of the advertising content A30.

  In the example of FIG. 13, the distribution unit 37 of the advertising device 30 distributes the advertising content A30 including the type of the advertising content A30 to the terminal device 10, for example. For example, the distribution unit 37 sets the type of the advertising content A30 (for example, “beverage” or “beer”) in the metadata of the advertising content A30 that is a still image or a moving image.

  Further, the distribution unit 132 of the distribution apparatus 100 distributes the web page C10 including control information for display control to the terminal apparatus 10 as illustrated in FIG. Specifically, the distribution unit 132 performs processing for analyzing the display information of the web page C10, processing for determining the relationship between the display information of the web page C10 and the type of the advertising content A30, and the determination result of the relationship. Control information for controlling the process of determining the display position of the advertisement content A30 based on the distribution is distributed. For example, the control information includes correspondence information in which each keyword displayed on the web page C10 is associated with the type of advertisement content associated with the keyword. Then, the control information performs the above-described relevance determination process by determining whether or not the combination of the keyword obtained from the display information of the web page C10 and the type of the advertisement content A30 is included in the correspondence information. .

  Note that the process of determining relevance may be performed by the distribution apparatus 100 instead of the control information. In this case, the distribution apparatus 100 holds the correspondence information described above. Then, the terminal device 10 in FIG. 13 inquires of the distribution device 100 about the display position of the advertisement content A30 when displaying the web page C10 and the advertisement content A30 according to the control information. At this time, the terminal device 10 transmits the type of the advertisement content A30 to the distribution device 100. Then, the distribution apparatus 100 determines the display position of the advertisement content A30 based on the correspondence information and the type of the advertisement content A30, and notifies the terminal apparatus 10 of the determined display position. Then, the terminal device 10 displays the advertising content A30 at the display position notified from the distribution device 100.

  In the example of FIG. 13, the extraction unit 36 of the advertising device 30 may preferentially extract advertising content related to the display information of the web page C10. For example, the terminal device 10 transmits a keyword or the like displayed on the web page C10 to the advertising device 30 together with the request for acquiring the advertising content. Then, the extraction unit 36 of the advertising device 30 preferentially extracts advertising content related to the keyword received from the terminal device 10. Thereby, the distribution unit 37 of the advertising device 30 distributes the advertising content extracted by the extracting unit 36 to the terminal device 10. And the terminal device 10 displays the advertising content received from the advertising device 30 similarly to the example shown in FIG. Further, the present invention is not limited to this example, and the extraction unit 36 of the advertising device 30 may preferentially extract the advertising content that matches the search keyword designated by the user to the search engine, or the user attribute information (psychographic attribute). , Demographic attributes, etc.) may be preferentially extracted.

  Moreover, the process which determines the display position of advertisement content is not restricted to the example of FIG. For example, it is assumed that the terminal device 10 displays a web page related to a route search site. In this case, the terminal device 10 displays a web page corresponding to the route search result after receiving the input of the departure station and the arrival station from the user. At this time, for example, the terminal device 10 displays advertisement content related to the arrival station (for example, advertisement content related to products sold in the area of the arrival station) in the vicinity of the position where the arrival station is displayed in the route search result. May be. Also in this example, the extraction unit 36 of the advertising device 30 may preferentially extract the advertising content related to the route search result display information (for example, the arrival station).

[9-4. Changes in advertising content)
Moreover, in the said embodiment, the terminal device 10 may display the advertising content from which a display mode changes dynamically with progress of time. This point will be described with reference to FIG. FIG. 14 is a diagram illustrating an example of the advertisement display process according to the modification.

  As shown on the left side of FIG. 14, the terminal device 10 first displays the advertising content A40 related to “mug”. At this time, the terminal device 10 displays the area A41 that is the click area of the advertisement content A40 in a clickable state, and displays the area A42 that is the non-click area of the advertisement content A40 as a shadow in a state where it cannot be clicked.

  Subsequently, the terminal device 10 sequentially displays each advertising content that changes to a state where beer is gradually poured into the “mug”. For example, in the state shown in the center of FIG. 14, the terminal device 10 displays the advertisement content A50 indicating that beer is poured into about 80% of the “mug”. At this time, the terminal device 10 displays the area A51, which is the click area of the advertisement content A50, in a clickable state, and displays the area A52, which is the non-click area of the advertisement content A50, as a shadow in an unclickable state. Then, as shown on the right side of FIG. 14, the terminal device 10 finally displays the advertisement content A30 indicating the state where the beer is poured into the “jog” full. That is, in the case of the example of FIG. 14, the terminal device 10 displays the advertising content that changes in the order of the advertising content A40, the advertising content A50, and the advertising content A30. The advertisement contents A40, A50, and A30 may be frames included in one moving image, or may be different still images.

  In this way, the terminal device 10 may change the advertising content to be displayed over time. The terminal device 10 may change the click area and the non-click area each time new advertisement content is displayed. Thereby, since the terminal device 10 can make a user pay attention to advertising content, the advertising effect of advertising content can be improved.

  In the example of FIG. 14, the submission receiving unit 34 of the advertising device 30 receives advertising content (for example, a moving image) to be displayed on the web page C10 from the advertiser terminal 20. For example, the submission accepting unit 34 causes the advertiser to select whether or not the display mode of FIG. Then, the submission accepting unit 34 submits each advertisement content that is a moving image when the display mode of FIG. 14 is selected. Then, the distribution unit 37 of the advertising device 30 and the distribution unit 132 of the distribution device 100 distribute to the terminal device 10 the web page C10 including control information to be displayed and controlled as shown in FIG. This control information controls processing for changing the click area and the non-click area of the advertisement content according to the display mode of the advertisement content.

  Further, the present invention is not limited to the above example, and the submission receiving unit 34 of the advertising device 30 may receive a plurality of advertising contents to be sequentially displayed on the web page C10 from the advertiser terminal 20. For example, when it is selected that the display mode shown in FIG. 14 is selected, the submission receiving unit 34 submits each advertisement content after specifying the display order. Then, the distribution unit 37 of the advertising device 30 distributes each advertising content to the terminal device 10 together with display order information indicating the display order of each advertising content. In addition, the distribution unit 132 of the distribution apparatus 100 distributes the web page C10 including control information for controlling display of each advertisement content as illustrated in FIG. This control information is controlled based on the display order information described above so that each advertisement content received from the advertisement device 30 is sequentially displayed.

  In the example of FIG. 14, when the terminal device 10 displays the advertising content in the last display mode (the advertising content A30 shown in FIG. 14), the terminal device 10 displays the entire advertising content A30 in a clickable state. Also good. That is, the terminal device 10 may display the area A32 of the advertisement content A30 in a clickable state in the example on the right side of FIG. At this time, the terminal device 10 may display the image itself corresponding to the area A32 instead of using the area A32 of the advertising content A30 as a shadow.

  For example, it is assumed that the time from when the advertisement content A40 is displayed until the last advertisement content A30 is displayed is longer than the general browsing time of the web page C10 by the user. In this case, it is conceivable that the user is paying attention not to the web page C10 but to the advertising content whose display mode changes. Therefore, the terminal device 10 displays the entire advertisement content A30 in a clickable state on the front surface of the web page C10, thereby allowing the user who is paying attention to the advertisement content to browse the advertisement content A30. As a result, the terminal device 10 can improve the advertising effect of the advertising content A30.

  In the example illustrated in FIG. 14, the terminal device 10 may continue to display the advertising content A40 and sequentially display different advertising content when a predetermined operation is performed by the user. For example, the terminal device 10 may sequentially display different advertisement contents when the advertisement contents are moused over. At this time, when the advertising content is mouse-overed once, the terminal device 10 may sequentially display different advertising content even if the advertising content is not mouse-over thereafter. Alternatively, the terminal device 10 may sequentially display different advertising content only while the advertising content is being moused over. As described above, the terminal device 10 can prevent the advertisement display that is annoying for the user by changing the advertisement content only when the user pays attention to the advertisement content.

[9-5. (Click user confirmation)
Moreover, in the said embodiment, when the non-click area | region of advertisement content is clicked, the terminal device 10 may make a user select whether it is operation which clicked advertisement content. This point will be described with reference to FIG. FIG. 15 is a diagram illustrating an example of advertisement display processing according to the modification.

  As illustrated on the left side of FIG. 15, the terminal device 10 displays the advertisement content A10 as in the example illustrated in FIG. 1. In this example, when the area A12 that is a non-click area of the advertisement content A10 is clicked, the terminal device 10 causes the user to select whether or not to transition to the advertisement page as shown on the right side of FIG. The pop-up screen PU10 is displayed. Specifically, the terminal device 10 displays the pop-up screen PU10 when an area that does not overlap with the link area of the web page C10 is clicked in the area A12 of the advertisement content A10. Then, when the transition to the advertisement page is selected on the pop-up screen PU10, the terminal device 10 accesses the advertisement page that is the link destination of the advertisement content A10. On the other hand, when the user does not select the transition to the advertisement page, the terminal device 10 closes the pop-up screen PU10 and, as in the example shown on the left side of FIG. 15, the web page C10 and the advertisement content A10. Is displayed.

  As described above, when the non-click area of the advertisement content A10 is clicked, the terminal device 10 inquires of the user whether or not the transition to the advertisement page is necessary. Thereby, even if it is a case where the non-click area | region is clicked, the terminal device 10 can display an advertisement page according to a user's intention. As a result, the terminal device 10 can improve the advertising effect of the advertising content A10 and improve usability.

  In the case of the example in FIG. 15, the distribution unit 132 of the distribution apparatus 100 distributes the web page C <b> 10 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 15. For example, the distribution unit 132 distributes control information for controlling processing for displaying the pop-up screen PU10 when a non-click area of the advertisement content A10 is clicked.

[9-6. Fixed display of advertising content)
Moreover, in the said embodiment, the terminal device 10 may display an advertising content in a fixed position, without interlocking with the change of the display position in a web page. This point will be described with reference to FIGS. 16 and 17. 16 and 17 are diagrams illustrating an example of the advertisement display process according to the modification.

  As illustrated on the left side of FIG. 16, the terminal device 10 displays the advertisement content A10 as in the example illustrated in FIG. 1. Here, it is assumed that the terminal device 10 cannot display the web page C10 illustrated in FIG. 16 on one screen. In this case, the terminal device 10 displays a scroll bar SC10 as shown on the left side of FIG.

  And the terminal device 10 fluctuates the display position of the web page C10 according to the moving operation of the scroll bar SC10 by the user, as shown on the right side of FIG. On the other hand, the terminal device 10 does not change the display position of the advertisement content A10 from the state on the left side of FIG. In this case, since the display position of the web page C10 varies, the display position of the advertisement content A10 with respect to the web page C10 varies. For this reason, the terminal device 10 changes the click area and the non-click area of the advertisement content A10 according to the change in the display position of the web page C10. Specifically, the terminal device 10 changes the click area of the advertisement content A10 from the area A11 to the area A15, and changes the non-click area of the advertisement content A10 from the area A12 to the area A16. Note that the terminal device 10 makes the entire advertisement display area AR11 clickable even when the advertisement content A10 is not displayed in a part of the advertisement display area AR11. That is, the terminal device 10 accepts a user operation as if the advertisement content A10 was clicked even when the area of the advertisement display area AR11 where the advertisement content A10 is not displayed is clicked.

  In this way, the terminal device 10 can strongly impress the user with the advertisement content A10 by displaying the advertisement content A10 at a fixed position regardless of the display position of the web page C10. As a result, the terminal device 10 can improve the advertising effect of the advertising content A10.

  In the case of the example of FIG. 16, the distribution unit 132 of the distribution apparatus 100 distributes the web page C <b> 10 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 16. For example, the distribution unit 132 changes the click area and the non-click area in the advertisement content A10 according to the process of displaying the advertisement content A10 at a fixed position or the change in the relative display position of the advertisement content A10 with respect to the web page C10. Distributes control information for controlling the processing to be performed.

  Next, the example of FIG. 17 will be described. In the example of FIG. 17, it is assumed that the terminal device 10 is a tablet terminal. As shown on the left side of FIG. 17, the terminal device 10 displays the web page C20 on the entire output unit 13, and further displays the advertising content A10 so as to overlap the web page C20. The web page C20 includes content display areas CR21 and CR22, and an advertisement display area AR21. Note that the area other than the advertisement display area AR21 in the web page C20 corresponds to the content display area. In this case, the terminal device 10 displays the clickable area A61 that overlaps the advertisement display area AR21 in the advertisement content A10. In addition, the terminal device 10 displays the area A62 that does not overlap the advertisement display area AR21 in the advertisement content A10 as a shadow in a state where it cannot be clicked.

  Here, the terminal device 10 such as a tablet terminal may accept an operation of moving the web page C20 in a direction in which the web page C20 is not displayed in the display area of the output unit 13. For example, in the example on the left side of FIG. 17, even when the upper end region of the web page C20 is displayed on the output unit 13, the terminal device 10 may accept an operation for moving the web page C20 downward. is there. In this case, as illustrated on the right side of FIG. 17, the terminal device 10 displays a black background or the like indicating that there is no content to be displayed at the top of the web page C20. This black background corresponds to the unused area AR22 in which the web page C20 is not displayed.

  In the example on the right side of FIG. 17, the terminal device 10 does not change the display position of the advertisement content A10 from the state on the left side of FIG. 17 when the display position of the web page C20 is changed. In this case, since the display position of the web page C20 varies, the display position of the advertisement content A10 with respect to the web page C20 varies. For this reason, the terminal device 10 displays the advertisement content A10 in a state where the area A63 overlapping the unused area AR22 can be clicked. Further, the terminal device 10 displays the area A64 that does not overlap the unused area AR22 in the advertisement content A10 as a shadow in a state in which it cannot be clicked.

  In this way, the terminal device 10 displays the advertisement content A10 in a clickable state in the unused area AR22 formed in response to the movement operation of the web page C20, thereby displaying the display area of the output unit 13 in the advertisement display. It can be used effectively. Further, the terminal device 10 can realize the new advertisement display by displaying the advertisement content A10 in the unused area AR22 formed in accordance with the movement operation of the web page C20. As a result, the advertising effect of the advertising content A10 can be improved.

  In the case of the example in FIG. 17, the distribution unit 132 of the distribution apparatus 100 distributes the web page C <b> 20 including the control information for display control to the terminal apparatus 10 as illustrated in FIG. 17. For example, the distribution unit 132 changes the click area and the non-click area in the advertisement content A10 according to the process of displaying the advertisement content A10 at a fixed position or the change in the relative display position of the advertisement content A10 with respect to the web page C20. Distributes control information for controlling the processing to be performed.

[9-7. (Select web page)
Moreover, in the said embodiment, the terminal device 10 may determine whether a web page and an advertising content are overlapped and displayed according to the classification of a web page. This point will be described with reference to FIG. FIG. 18 is a diagram illustrating an example of the advertisement display process according to the modification.

  The web page C30 illustrated in FIG. 18 corresponds to, for example, an image search result screen, and the images G11 to G15 are displayed without a gap. When advertising content is superimposed on the web page C30 and displayed, it is conceivable that both the web page C30 and the advertising content are difficult to see. This will be specifically described in comparison with the example shown in FIG. For example, in the content display area CR10 of the web page C10 shown in FIG. 1, there is a gap where characters and images are not displayed. For this reason, even when the content display region CR10 and the advertising content A10 are displayed in an overlapping manner, the region A12 of the advertising content A10 displayed as a shadow does not overlap with characters or images displayed on the web page C10. There is a part. That is, in the example of FIG. 1, since there is a moderate area where only the shadow is displayed, it is difficult for both the web page C10 and the advertising content A10 to be difficult to see. On the other hand, images and the like are displayed without gaps on the web page C30 shown in FIG. For this reason, when the web page C30 and the advertisement content are displayed in an overlapping manner, the advertisement content displayed as a shadow overlaps with the image displayed on the web page C30 as a whole. That is, in the case of the example in FIG. 18, both the web page C30 and the advertising content tend to be difficult to see. Therefore, the terminal device 10 does not have to perform the process of displaying the advertisement content in a superimposed manner on a web page where the gap in which the advertisement content is displayed is narrow, such as the web page C30 illustrated in FIG.

  Here, whether or not there is a gap for displaying the advertising content on the web page can be determined according to the type of the web page. For example, web pages on which news articles and the like are displayed rarely display characters without gaps, and there is a tendency for gaps to display advertisement content. Further, as in the example of FIG. 18, the web page on which the search result of the image is displayed often displays the image without a gap, and the gap for displaying the advertising content tends to be narrow. For this reason, the terminal device 10 can determine whether or not to display the web page and the advertising content in an overlapping manner according to the type of the web page. For example, when the type of the web page is “news page” or the like, the terminal device 10 performs a process of displaying the web page and the advertising content in an overlapping manner as in the example illustrated in FIG. Further, for example, when the type of the web page is “image search result” or the like, the terminal device 10 does not perform the process of displaying the web page and the advertising content in an overlapping manner.

  Thus, the terminal device 10 can prevent the web page and the advertising content from becoming difficult to see by selecting a web page suitable for displaying the advertising content in an overlapping manner.

  Note that the terminal device 10 is not limited to the above example, and may determine whether or not to display the web page and the advertising content on the basis of the browsing time of the web page by a general user. For example, a web page on which a collection of links to other web pages is generally viewed until a target link destination is discovered by the user. For this reason, the time for the user to browse web pages such as a collection of links tends to be short. On the other hand, a web page on which a news article or the like is displayed is browsed until the news article has been read. For this reason, the time for a user to browse a web page such as a news article tends to be long. That is, even if the advertising content is displayed on a web page such as a link collection, the advertising content may not be noticed by the user. Therefore, for example, when the type of the web page is “news page” or the like, the terminal device 10 performs processing for displaying the web page and the advertising content in an overlapping manner as in the example illustrated in FIG. When the type of the web page is “link site” or the like, the process of displaying the web page and the advertising content in an overlapping manner may not be performed.

  In the case of the example in FIG. 18, the distribution unit 132 of the distribution device 100 distributes to the terminal device 10 control information that determines whether or not to display the web page and the advertisement content in an overlapping manner. For example, this control information includes display presence / absence information indicating whether or not the web page and the advertising content are displayed in a superimposed manner for each type of web page. And control information acquires the classification of a web page by analyzing the HTML file etc. which form a web page. Or control information acquires the classification of the web page described in the HTML file etc. which form a web page. Then, the control information determines whether or not the web page and the advertising content are displayed in an overlapping manner based on the type of the web page and the display presence / absence information.

  Note that the determination process for determining whether or not to display the web page and the advertisement content in an overlapping manner may be performed by the distribution apparatus 100 instead of the control information. In this case, the distribution apparatus 100 holds the display presence / absence information described above. Then, the distribution unit 132 of the distribution apparatus 100 determines whether to display the web page and the advertising content on the basis of the type of the web page to be distributed and the display presence / absence information. When the distribution unit 132 determines to display the web page and the advertisement content in an overlapping manner, the distribution unit 132 distributes the web page including the control information for realizing the display mode illustrated in FIG. On the other hand, when the distribution unit 132 determines that the web page and the advertising content are not displayed in an overlapping manner, the distribution unit 132 distributes a web page that does not include control information for realizing the display mode illustrated in FIG. That is, the distribution unit 132 may dynamically change the control information included in the web page according to the type of the web page.

[9-8. Trafficking advertising content)
Moreover, in the said embodiment, the submission reception part 34 of the advertising apparatus 30 may make an advertiser select the display aspect of the advertising content mentioned above. Specifically, the submission accepting unit 34 displays the advertisement content display modes illustrated in FIGS. 1, 7, 8, 11, 12, 13, 14, 15, 16, and 17. The display mode desired by the advertiser may be selected from some or all of them. At this time, the submission receiving unit 34 may be able to select a general display mode of advertisement content in which the entire advertisement content is displayed in the advertisement display area.

  In addition, the submission receiving unit 34 may cause the advertiser to specify a detailed display mode of the advertisement content according to the display mode selected by the advertiser. For example, when the display mode illustrated in FIG. 1, FIG. 7, FIG. 8, FIG. 14, FIG. 15, FIG. 16, or FIG. You may let the advertiser specify. Further, for example, when the display mode illustrated in FIG. 11 or FIG. 12 is selected, the submission receiving unit 34 may cause the advertiser to specify the movement trajectory and movement speed of the advertising content.

  In addition, when the advertiser accepts the detailed display mode of the advertising content, the submission receiving unit 34 specifies various types of designation information (for example, information about the click area and the non-click area, information about the movement trajectory, Information on speed) is stored in the advertisement content storage unit 32. Then, the distribution unit 37 of the advertising device 30 distributes various designation information to the terminal device 10 together with the advertising content. Then, the terminal device 10 displays the advertising content based on the various designation information transmitted by the advertising device 30. That is, the control information included in the web page controls the display mode of the advertisement content based on various types of designation information.

[9-9. Device configuration〕
Moreover, although the example in which the advertisement delivery system 1 includes the advertisement device 30 and the delivery device 100 has been described in the above embodiment, the advertisement device 30 and the delivery device 100 may be formed as one device. In this case, the distribution apparatus 100 illustrated in FIG. 5 includes, for example, the advertisement content storage unit 32, the submission reception unit 34, and the extraction unit 36 illustrated in FIG. Then, when receiving a web page acquisition request from the terminal device 10, the distribution device 100 distributes a web page that does not include an advertisement acquisition command to the terminal device 10 together with the advertisement content extracted from the advertisement content storage unit 32.

  In the above-described embodiment, the example in which the advertising content is distributed from the advertising device 30 to the terminal device 10 has been described. However, the distribution device 100 may acquire the advertising content from the advertising device 30. In this case, the request receiving unit 35 of the advertising device 30 receives an advertisement content acquisition request from the distribution device 100. Further, the distribution unit 37 of the advertising device 30 distributes the advertising content to the distribution device 100. In addition, the distribution unit 132 of the distribution device 100 distributes the web page that does not include the advertisement acquisition command to the terminal device 10 together with the advertising content acquired from the advertising device 30.

[9-10. Others]
Moreover, although the non-click area | region of advertisement content was displayed as a shadow in the said embodiment, after the terminal device 10 set transparency more than predetermined value to the non-click area | region of advertisement content, It may be displayed in an overlapping manner. For example, the terminal device 10 displays the non-click area of the advertising content in a state that is more transparent than the web page. At this time, the terminal device 10 may display the non-click area of the advertising content in a state where the contrast is smaller than that of the web page, or may display the non-click area of the advertising content in a state where the contrast is smaller than that of the web page. May be. Even in this case, the terminal device 10 can display the non-click area of the advertising content in a state where the user can visually recognize both the web page and the advertising content.

  Moreover, in the said embodiment, although user operation which selects the link area | region of advertisement content or a web page was described as "click", this user operation is not restricted to click operation using a mouse | mouth. For example, the “click” described above may be an operation of tapping advertisement content or the like with a finger or an operation of selecting advertisement content or the like with a line of sight.

  Moreover, in the said embodiment, the terminal device 10 may display the button for hiding a shadow in the area | region of the advertisement content currently displayed in the clickable state. For example, in the example of FIG. 1, the terminal device 10 displays a non-display button for hiding a shadow in the area A11 of the advertisement content A10. Then, when the non-display button is clicked by the user, the terminal device 10 hides the area A12 of the advertising content A10. Thereby, the terminal device 10 can allow the user to dynamically select the display mode of the advertisement content.

  In the above embodiment, an example is shown in which the advertising content is displayed so as to overlap the web page. However, the content displayed so as to overlap the advertising content is not limited to the web page. For example, the advertisement content described above may be displayed on a screen of a mobile phone game or the like.

  In the above embodiment, the advertisement content has been described as an example. However, the content displayed on the web page is not limited to the advertisement content for the advertisement purpose. For example, the advertisement content described above may be content for notifying weather information, earthquake information, and the like.

  In addition, among the processes described in the above embodiment, all or part of the processes described as being performed automatically can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the request unit 15 and the reception unit 16 illustrated in FIG. 6 may be integrated.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content. For example, the embodiment shown in FIG. 11 can be combined with the embodiment shown in FIG. In this case, when the non-click area of the advertisement content A10 or A20 shown in FIG. 11 is clicked, the terminal device 10 displays the pop-up screen PU10 shown in FIG.

[9-11. Hardware configuration)
Further, the terminal device 10 and the distribution device 100 according to the above-described embodiments are realized by a computer 1000 having a configuration as shown in FIG. 19, for example. Hereinafter, the distribution apparatus 100 will be described as an example. FIG. 19 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the distribution apparatus 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 (corresponding to the network N shown in FIG. 2), sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other devices via the communication network 50. Send to.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the distribution device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the content storage unit 120. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network 50.

  For example, when the computer 1000 functions as the terminal device 10 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 14 by executing a program loaded on the RAM 1200.

[10. effect〕
As described above, the distribution device 100 according to the embodiment includes the reception unit 131 and the distribution unit 132. The accepting unit 131 accepts an acquisition request for a web page (corresponding to an example of the first content). When the acquisition request is received by the receiving unit 131, the distribution unit 132 distributes the web page displayed together with the advertising content (corresponding to an example of the second content) and the control information. This control information is displayed in a clickable state (corresponding to an example of a selectable state) in an area of advertisement content that does not overlap with the web page, and in a state in which the area of advertisement content that overlaps the web page is not clickable ( (This corresponds to an example of a state in which selection is not possible).

  Thereby, the delivery apparatus 100 which concerns on embodiment can implement | achieve the advertisement display useful for both a web page distributor and an advertiser.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information to be displayed in a clickable state on a web page area that overlaps the advertising content.

  Thereby, since the distribution apparatus 100 which concerns on embodiment maintains the state which a user can operate a web page, it can implement | achieve advertisement display useful for a web page distributor.

  Further, in the distribution device 100 according to the embodiment, the distribution unit 132 distributes control information to be displayed in a clickable state in which the area of the advertisement content that overlaps the advertisement display area for advertisement display included in the web page.

  In the distribution device 100 according to the embodiment, the distribution unit 132 distributes control information that causes a part of the advertisement content to be displayed over the entire advertisement display area.

  Thereby, since the distribution apparatus 100 according to the embodiment can make a transition to the advertisement page via the advertisement content, it is possible to realize an advertisement display that is useful for an advertiser who provides the advertisement content.

  Further, in the distribution device 100 according to the embodiment, the distribution unit 132 is in a state where the output unit 13 of the terminal device 10 (corresponding to an example of a display device) can click on an area of advertisement content that overlaps an area where a web page is not displayed. Distribute control information to be displayed.

  Thereby, the distribution apparatus 100 according to the embodiment can effectively utilize the display area for displaying an advertisement. In addition, since the distribution apparatus 100 can make a strong impression of the advertising content to the user, the advertising effect of the advertising content can be improved.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 displays the area that is displayed in a clickable state and the non-clickable state in the advertisement content according to a change in the display position of the advertisement content with respect to the web page. Control information that varies the area to be controlled is distributed.

  Thereby, since the distribution apparatus 100 which concerns on embodiment can make a user pay attention to advertising content, it can improve the advertising effect of advertising content.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information for displaying the advertisement content at a fixed position without being interlocked with a change in the display position on the web page.

  Thereby, since the distribution apparatus 100 according to the embodiment can impress the user with the advertising content, the advertising effect of the advertising content can be improved.

  In the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information for determining the display position of the advertisement content based on the relationship between the display information displayed by the web page and the advertisement content.

  Thereby, since the distribution apparatus 100 according to the embodiment can realize the advertisement display linked with the display information of the web page, the advertisement effect of the advertisement content can be improved.

  Further, in the distribution device 100 according to the embodiment, the distribution unit 132 distributes control information for displaying advertisement content whose display mode dynamically changes with time.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information for sequentially displaying a plurality of different advertisement contents as time passes.

  Thereby, since the distribution apparatus 100 which concerns on embodiment can make a user pay attention to advertising content, it can improve the advertising effect of advertising content.

  In the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information that dynamically changes the display mode of the advertisement content when a user operation for designating the advertisement content is performed.

  Thereby, since the distribution apparatus 100 according to the embodiment changes the advertising content only when the user pays attention to the advertising content, it is possible to prevent the advertisement display from being annoying for the user.

  Moreover, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 displays control information that is displayed in a clickable state in the entirety of the advertising content that has become the last display mode among the advertising content whose display mode dynamically changes. To deliver.

  Thereby, since the distribution apparatus 100 which concerns on embodiment can make a user paying attention to advertisement content browse advertisement content, it can improve the advertisement effect of advertisement content.

  Further, in the distribution device 100 according to the embodiment, the distribution unit 132 is an operation for selecting the advertisement content when a user operation for designating an area of the advertisement content displayed in a non-clickable state is performed. Control information that allows the user to select whether or not is distributed.

  Thereby, the distribution apparatus 100 according to the embodiment can improve the advertising effect of the advertising content and improve usability.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information for determining whether to display the web page and the advertisement content in an overlapping manner based on the type of the web page.

  Thereby, the distribution apparatus 100 according to the embodiment can prevent the web page and the advertising content from becoming difficult to see.

  Further, in the distribution apparatus 100 according to the embodiment, the distribution unit 132 distributes control information for displaying an area to be displayed in a non-clickable state in the advertising content in a state more transparent than the web page.

  Thereby, since the distribution apparatus 100 which concerns on embodiment can make a user pay attention to advertising content, it can improve the advertising effect of advertising content.

  Further, the terminal device 10 according to the embodiment includes a reception unit 16 and a display unit 17. The reception unit 16 receives a web page and advertisement content. The display unit 17 displays the web page, displays the area of the advertising content that does not overlap with the web page in a clickable state, and displays the area of the advertising content that overlaps the web page together with the web page. indicate.

  Thereby, the terminal device 10 according to the embodiment can realize advertisement display that is beneficial to both the web page distributor and the advertiser.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 10 Terminal device 15 Request part 16 Reception part 17 Display part 100 Distribution apparatus 120 Content memory | storage part 130 Control part 131 Reception part 132 Distribution part

Claims (20)

A reception unit that receives an acquisition request for the first content;
When the acquisition request is received by the reception unit, the first content displayed together with the second content linked to other content can be displayed in an overlapping manner with the first content. An area of the second content that does not overlap the first content of the second content is displayed in a state that allows transition to the other content when the region is selected, and the first content and A distribution unit that distributes control information that can be displayed in an overlapping state with the first content in a state in which the region of the second content that overlaps is not allowed to transition to the other content when the region is selected; A distribution apparatus characterized by comprising. The delivery unit
Distributing the control information for displaying the area of the first content overlapping the second content in a selectable state;
The distribution apparatus according to claim 1. The delivery unit
Distributing the control information for displaying the second content area overlapping the advertisement display area for advertisement display included in the first content in a state in which the second content area can transition to the other content;
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. The delivery unit
Delivering the control information for displaying a part of the second content overlapping the entire advertisement display area;
The distribution apparatus according to claim 3. The delivery unit
Delivering the control information that causes the display device to display a region of the second content that overlaps with a region where the first content is not displayed in a state in which the second content can transition to the other content;
The distribution device according to claim 1, wherein the distribution device is a distribution device. The delivery unit
In accordance with a change in the display position of the second content with respect to the first content, an area of the second content that is displayed in a state where it can transition to the other content and a state where the transition to the other content is impossible Delivering the control information to vary the area to be
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. The delivery unit
Without interlocking with the change of the display position in the first content on the display screen, delivering the control information for displaying the second content in a fixed position in the display screen,
The distribution apparatus according to claim 6. The delivery unit
Delivering the control information for determining the display position of the second content based on the relationship between the display information of the first content and the second content;
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. The delivery unit
Delivering the control information for displaying the second content whose display mode dynamically changes over time;
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. The delivery unit
Delivering the control information for sequentially displaying a plurality of different second contents over time;
The distribution apparatus according to claim 9. The delivery unit
When the user operation for designating the second content is performed, the control information for dynamically changing the display mode of the second content is distributed.
11. The distribution apparatus according to claim 9 or 10, wherein The delivery unit
Delivering the control information for displaying the whole of the second content, which has become the last display mode among the second content in which the display mode is dynamically changed, in a state capable of transitioning to the other content;
The distribution apparatus according to claim 9, wherein the distribution apparatus is a distribution apparatus. The delivery unit
When a user operation for designating an area of the second content displayed in a state where transition to the other content is impossible is made, the user selects whether the operation is to select the second content Delivering the control information
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. The delivery unit
Distributing the control information for determining whether to display the first content and the second content in an overlapping manner based on the type of the first content;
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. The delivery unit
Distributing the control information for displaying an area to be displayed in a state in which transition to the other content is impossible among the second content in a state more transparent than the first content,
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. A receiving unit that receives the first content and the second content linked to other content;
The first content is displayed, and the area of the second content that does not overlap the first content is displayed in a state in which transition to the other content is possible when the area is selected, and the first content A display unit that displays an area of the second content that overlaps with the content so as to overlap the first content in a state in which the second content area cannot be transitioned to the other content when the area is selected. Terminal device. A distribution method executed by a computer,
An accepting step of accepting an acquisition request for the first content;
When the acquisition request is received by the receiving step, the first content displayed together with the second content linked to other content, and the second content not overlapping the first content An area is displayed in a state that allows transition to the other content when the area is selected, and the area of the second content that overlaps the first content is displayed when the area is selected. And a distribution step of distributing control information that can be displayed superimposed on the first content in a state in which it is impossible to transition to the content. An acceptance procedure for accepting an acquisition request for the first content;
When the acquisition request is received by the reception procedure, the first content displayed together with the second content linked to other content, and the second content not overlapping the first content An area is displayed in a state that allows transition to the other content when the area is selected, and the area of the second content that overlaps the first content is displayed when the area is selected. A distribution program for causing a computer to execute a distribution procedure for distributing control information that can be displayed so as to overlap with the first content in a state in which the content can not be transferred to the content. A distribution unit that distributes control information for displaying the second content superimposed on the first content;
The control information is
The second content area that overlaps the advertisement display area for advertisement display included in the first content is displayed in a selectable state, and the second content area that overlaps the first content cannot be selected. A distribution apparatus, wherein the first content is displayed so as to overlap with the first content. The second content is displayed so as to overlap the first content, and is displayed in a selectable area overlapping with the advertisement display area for advertisement display included in the first content, and overlaps the first content. A submission accepting unit that accepts submission of the second content displayed in an overlapping manner with the first content in a state in which an area cannot be selected;
And a storage unit for storing the second content received by the submission receiving unit.

Images