JP2015197768A - Server device, program, and recommendation information providing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a server device and the like that are able to provide a user with useful information quantitatively reflecting a user's preference.SOLUTION: A server device 30 lets a user view, via a communication terminal device 10, original image data in which the appearance of a commodity is abstractly imaged and superposed image data represented as an abstracted symbol to edit the original image data in response to a request from the communication terminal device 10 on the basis of an instruction from the user, performs prescribed data analysis on the basis of operation log information on superposition operation performed at the communication terminal device by the user, selects recommendation information satisfying an advertisement condition from a database with which recommendation information and advertisement conditions to advertise the recommendation information are registered in advance, and transmits the selected recommendation information to the communication terminal device.

Description

  The present invention relates to a server device, a program, and a recommendation information providing method for providing information related to useful services to a user.

  In recent years, with the development of network technologies such as WWW (World Wide Web), information providing services using information communication terminal devices (hereinafter referred to as “communication terminal devices”) have been enhanced. In such an information providing service, it is possible to acquire information relating to a product or the like that matches its own preference as image data (for example, Patent Document 1).

  In addition, users of these communication terminal devices represented by tablet-type information terminal devices and smartphones are further enriched with information sharing services or information providing services represented by SNS (Social Network Service).

  In particular, recently, user information and image attribute information are managed in the server device, and an operation input for the image performed by the communication terminal device is transmitted to the server device as a predetermined operation log. A recommendation system that performs a predetermined analysis on a log and provides information to be recommended to a user based on the analysis result is known (for example, Patent Document 2).

JP 2002-215075 A JP 2010-15565 A

  However, the system disclosed in Patent Literature 1 distributes advertisement data for displaying an advertisement via a network at a predetermined timing when digital data is reproduced based on the acquired personal information, and based on the advertisement data. Just display advertisements. Therefore, the system disclosed in Patent Document 1 has a limit in service improvement (for example, improvement in preference matching of advertisement presentation).

  Further, in a system that uses only an operation log obtained by a technique that uses image attribute information, such as the system disclosed in Patent Document 2, there is a limit to service improvement (for example, improvement in preference matching of advertisement presentation). Occurs. In particular, in the editing action of an image, even if the original images are the same due to the selection of characters and images to be superimposed on a certain original image and the difference in editing order, the design of the edited image is greatly different. Therefore, using only the original image as an information source displays information (such as an advertisement) having a value that matches the user's preference in a service (advertisement display or friend candidate recommendation) that targets the user's preference information. Inadequate as a method.

  The present invention has been made to solve the above-described problems, and an object of the present invention is to provide a server device or the like that can provide useful information that quantitatively reflects user preference. is there.

  (1) In order to solve the above-described problem, a server device of the present invention is a server device that provides information desired by a user as recommended information to a communication terminal device connected via a network, and the user's instruction In response to a request from the communication terminal device based on the above, at least the original image data in which the appearance of the product is abstractly imaged, the code of the original image data, and the character string including the name of the product are registered in advance. In response to a request from the communication terminal device based on an instruction of the user, original image data management means for providing predetermined original image data in the stored database to the user via the communication terminal device so as to be viewable Superimposed image data represented as an abstracted symbol for editing image data, a code of the superimposed image data, and the superimposed image data Superimposing image data management means for providing predetermined superimposing image data in a database in which evaluation information representing an index for the index is registered in advance to the user via the communication terminal device, and the communication terminal device by the user Based on the operation log information, the operation log information recording means for recording operation log information related to the superimposition operation of the superimposed image data with respect to the original image data, which is executed and transmitted to the database for each user, Recommendation information selection means for selecting recommended information satisfying the distribution condition from a database in which recommendation information and a distribution condition for distributing the recommendation information are registered in advance by executing predetermined data analysis And providing recommendation information selected by the recommendation information selection means so that the user can view the recommended information. It has a configuration comprising a stage, a.

  With this configuration, the server device of the present invention analyzes the operation log information of the editing operation using the predetermined original image data and the superimposed image data performed by the user using the communication terminal device, and the recommended information recorded in the database. It is possible to identify recommended information that satisfies certain distribution conditions.

  Therefore, detailed useful recommendation information that matches the user's palatability can be provided for the product related to the original image data requested by the user.

  (2) Moreover, the recommendation information selection means in the server device of the present invention represents a character string including the name of the product abstracted as the selected original image data and an index for the selected superimposed image data. Data analysis is performed based on the evaluation information, the ratio of the area of the selected superimposed image data in the selected original image data, and the number of the superimposed image data superimposed on the original image data. It has the structure to do.

  With this configuration, the server device of the present invention enables the user to perform the editing operation performed on the communication terminal device, the character string including the name of the product, the evaluation information indicating the index for the selected superimposed image data, and the selected source Since it is possible to perform data analysis using a quantitative index that is the ratio of the area of the selected superimposed image data to the image data and the number of superimposed image data superimposed on the original image data, Quantitative analysis results can be reflected in the recommended information provided.

  (3) Moreover, the server device of the present invention performs preference data quantification means for quantifying a user's preference for the original image by executing predetermined data analysis based on the operation log information; Compare a plurality of the preferences expressed by the preference digitization means, and obtain user information related to other users who have a preference similar to that of one user on the basis of the preferences of one user. User information selection means for selecting information from a pre-registered database, user information transmission means for transmitting user information related to the selected other user to the communication terminal device of the one user, It has the composition provided with.

  With this configuration, the server device of the present invention can provide one user with information related to another user having a preference similar to the preference of the one user who uses the service provided by the server device.

  (4) In addition, the preference digitization means in the server device of the present invention includes a character string including the name of the product abstracted as the selected original image data, and an index for the selected superimposed image data The ratio of the area of the selected superimposed image data in the selected original image data, the number of the superimposed image data superimposed on the original image data, and the superimposed image data Is configured to digitize the user's preference based on the position arranged in the original image data.

  With this configuration, the server device of the present invention can quantitatively analyze the similarity of preference when providing information of another user to one user, so that the user with high similarity of preference Information can be provided.

  (5) A program of the present invention for solving the above-described problem is a program used in a server device that provides information desired by a user to a communication terminal device connected via a network as recommendation information, In response to a request from the communication terminal device based on an instruction from the user, the server device includes original image data in which the appearance of the product is abstractly imaged, a code of the original image data, and the name of the product Original image data management means for providing predetermined original image data in a database in which at least character strings are registered in advance so as to be viewable to the user via the communication terminal device, and the communication terminal device based on an instruction from the user In response to a request from the superimposed image data represented as an abstracted symbol for editing the original image data, and the superimposed image data Superposed image data management that provides predetermined superimposed image data in a database in which a code of image data and evaluation information representing an index for the superimposed image data are registered in advance to the user via the communication terminal device And operation log information recording means for recording operation log information on the superimposing operation of the superimposed image data with respect to the original image data, which is executed and transmitted by the user at the communication terminal device, in a database for each user. And by executing predetermined data analysis based on the operation log information, the distribution condition is determined from a database in which recommendation information and distribution conditions for distributing the recommendation information are registered in advance. Recommendation information selection means for selecting recommended information to be satisfied, and recommendation information selected by the recommendation information selection means It has a recommended information browsing means for providing viewable to the user, a configuration to function as a.

With this configuration, the program of the present invention analyzes operation log information of editing operations using predetermined original image data and superimposed image data performed by the user on the communication terminal device, and includes the recommendation information recorded in the database. Therefore, it is possible to identify recommended information that satisfies certain distribution conditions.
Therefore, detailed useful recommendation information that matches the user's palatability can be provided for the product related to the original image data requested by the user.

  (6) A recommendation information providing method of the present invention for solving the above-described problem is a recommendation information providing method for providing information desired by a user as recommendation information to a communication terminal device connected via a network. In response to a request from the communication terminal device based on the user's instruction, original image data in which the appearance of the product is abstractly imaged, a code of the original image data, and a character string including the name of the product In response to a request from the communication terminal device based on an instruction from the user, and an original image data management step for providing at least predetermined original image data in a pre-registered database to the user via the communication terminal device so as to be viewable Accordingly, the superimposed image data represented as an abstracted symbol for editing the original image data, the code of the superimposed image data, and the overlap A superimposed image data management step of providing predetermined superimposed image data in a database in which evaluation information representing an index for image data is registered in advance so as to be browseable to the user via the communication terminal device; and the communication by the user An operation log information recording step for recording operation log information on the superimposition operation of the superimposed image data with respect to the original image data, which is executed and transmitted by the terminal device, in a database for each user, and based on the operation log information Then, by executing predetermined data analysis, recommendation information for selecting recommended information satisfying the distribution condition from a database in which recommendation information and distribution conditions for distributing the recommendation information are registered in advance. Providing the user with the recommended information selected by the selecting step and the recommended information selecting step so as to be viewable And Como information providing step, a configuration including has.

  With this configuration, the recommendation information providing method of the present invention analyzes the operation log information of the editing operation using predetermined original image data and superimposed image data performed by the user at the communication terminal device, and recommends recorded in the database It is possible to specify recommended information satisfying certain distribution conditions from the information.

  Therefore, detailed useful recommendation information that matches the user's palatability can be provided for the product related to the original image data requested by the user.

  The server device, the program, and the recommendation information providing method of the present invention can provide a server device that can provide useful information that quantitatively reflects the user's preference.

1 is a system configuration diagram showing a configuration of a communication system in an embodiment of the present invention. It is a block diagram which shows the structure of the communication terminal device in one Embodiment. It is a block diagram which shows the structure of the server apparatus in one Embodiment. It is a figure which shows an example of the data recorded on the original image data management DB in the server apparatus in one Embodiment. It is a figure which shows an example of the data recorded on the superimposition image data management DB in the server apparatus in one Embodiment. It is a figure which shows an example of the data recorded on advertisement data management DB in the server apparatus in one Embodiment. It is a figure which shows an example of the data recorded on user information DB in the server apparatus in one Embodiment. It is a figure which shows an example of the data recorded on operation log information DB in the server apparatus in one Embodiment. It is a figure for demonstrating edit operation performed by a user by superimposing superimposition image data on the original image data displayed on the display part of the communication terminal device. It is a figure for demonstrating. It is a figure for demonstrating a superimposition size. It is a figure for demonstrating the aspect in which advertisement data are displayed on the display part of the communication terminal device. It is a figure for demonstrating the superimposition position where superimposition image data is superimposed in the display part of a communication terminal device. It is a figure for demonstrating the aspect by which the user information displayed on the display part of the communication terminal device is displayed. It is a flowchart which shows the process performed in the communication terminal device of one Embodiment. It is a flowchart which shows the process performed in the server apparatus of one Embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the following embodiment, the server device 30 and the program according to the present invention are applied to a communication system having the communication terminal device 10 and the server device 30 connected to the communication terminal device 110 via the network 20. And a recommendation information providing method.

[1] Configuration and Outline of Communication System First, the configuration and outline of the communication system 1 in the present embodiment will be described with reference to FIG. FIG. 1 is a system configuration diagram showing the configuration of the communication system 1 in the present embodiment. Note that only some users are shown in FIG. 1 in order to prevent the figure from becoming complicated. That is, in the actual communication system 1, there are a larger number of users and communication terminal devices 10 than displayed.

  The communication system 1 according to the present embodiment is a system that uses a membership-based information providing service such as SNS, and recommends information (hereinafter referred to as “advertisement data”) for products that match user preferences. This is a system provided to the user.

  In particular, the communication system 1 according to the present embodiment includes original image data in which the appearance of a certain product is abstractly imaged, and superimposed image data regarding an abstracted symbol for editing the original image data. Are used to select the advertisement data satisfying the distribution conditions of the advertisement data to be provided based on the operation log information of the editing operation performed by the user, and provide the advertisement data.

  In order to realize such a configuration, the communication system 1 of the present embodiment includes a communication terminal device 10, a network 20, and a database (a recording device 300 described later) possessed by each user, as shown in FIG. And a server device 30 that provides advertisement data to the communication terminal device 10 that is connected via the base station BS.

  The network 20 is configured, for example, by connecting a public telephone network including a mobile telephone network and an IP (Internet Protocol) network. However, the configuration of the network 20 is not limited to this.

  The communication terminal device 10 is a device having a display and a touch panel integrated with the display as a user interface for operation, for example, a portable communication terminal device such as a tablet information terminal device, a smartphone, or a PC (Personal Computer) 10. The communication terminal device 10 is connected to the network 20 via the base station BS.

  Further, the communication terminal apparatus 10 receives resource data for the WWW system described in a markup language such as XML (extensible Markup Language) and a unique URL (Uniform Resource Locator) indicating a network address of the resource data. It has a browsing function for performing data communication with the server device 30 while being used.

  In particular, the communication terminal device 10 displays various contents (that is, various contents on the SNS) configured by the resource data received from the server device 30 using a browsing function so that the user can view them. The server device 30 can receive various SNS services while being connected to the server device 30 via the base station BS and the network 20.

Then, the communication terminal device 10 accesses the server device 30 based on various functions of the SNS, the browsing function, and the user's operation and uses the SNS (hereinafter, also referred to as “user”).
(1) Browsing predetermined original image data in a database in which original image data in which the appearance of the product is abstractly imaged, a code of the original image data, and a character string including the name of the product are registered in advance request,
(2) Superimposed image data represented as abstracted symbols for editing the original image data, a code of the superimposed image data, and evaluation information indicating an index for the superimposed image data are registered in advance. A request to browse predetermined superimposed image data in the database,
(3) Transmission of operation log information related to the editing operation of the superimposed image data with respect to the original image data performed by the operation unit 170 of the communication terminal device 10 to the server device 30 and (4) an advertisement transmitted from the server device 30 Data display,
It is configured to be able to execute various processes.

  The server device 30 is a server device 30 used for providing each service of SNS. And the server apparatus 30 has a database, based on a user's request | requirement, cooperating with the communication terminal device 10 based on the user instruction | indication input via the communication terminal device 10 which each user of SNS possesses. The advertisement information is specified, and the recommended information providing process for providing the specified advertisement data to the corresponding communication terminal device 10 is executed.

  Specifically, the server device 30 provides the user with the advertisement data related to the product registered in advance in the database based on the user instruction received via the communication terminal device 10 via the corresponding communication terminal device 10. It has a configuration.

The server device 30 is a database in which the administrator of the server device 30 registers predetermined data in advance.
(1) Predetermined original image data in a database in which original image data in which the appearance of a product is abstractly imaged, a code of the original image data, and a character string including the name of the product are registered in advance Including a database;
(2) A database including superimposed image data represented as an abstracted symbol for editing original image data, a code of the superimposed image data, and evaluation information representing an index for the superimposed image data When,
(3) a database including recommendation information and distribution conditions for distributing the recommendation information;
And providing predetermined original image data and predetermined superimposed image data to the user via the communication terminal device 10 so that the user can view them, and executing predetermined data analysis It has a configuration for selecting data.

  In addition, the server device 30 records, in a database for each user, operation log information related to the superimposing operation of the superimposing image data with respect to the original image data that is executed and transmitted by the user in the operation unit 170 of the communication terminal device 10. It has the structure which performs.

  Furthermore, the server device 30 has a configuration capable of executing processing for transmitting the selected advertisement data to the communication terminal device 10. The advertisement data is information displayed on the display unit 120 of the user's communication terminal device 10 as advertisement information regarding a certain product.

  With the above-described configuration, the communication system 1 according to the present embodiment can provide useful information that quantitatively reflects user preference.

[2] Communication Terminal Device Next, the configuration of the communication terminal device 10 used in the present embodiment will be described with reference to FIG. FIG. 2 is a configuration diagram illustrating the configuration of the communication terminal device 10 according to the present embodiment.

As illustrated in FIG. 2, the communication terminal device 10 includes a recording unit 130, a display unit 120 that displays a predetermined image, and a user's operation on the display unit 120 to display the displayed image. An image editing unit 100 that performs predetermined editing, a network communication unit 110 that is connected to the network 20 via the base station BS, a terminal management control unit 140 that manages and controls the entire apparatus, and an operation unit 170. ing.
The above-described units are connected to each other by a bus B, and data transfer is performed between the components.

  The recording unit 130 is configured by a nonvolatile flash memory such as a NAND type or a NOR type, for example. The recording unit 130 also includes a RAM (Random Access Memory) and a ROM (Read Only Memory) as work areas for editing images.

  Specifically, the communication terminal device 10 uses the editing processing function included in the communication terminal device 10 to set the size of the superimposed image and the position where the superimposed image is arranged, and the superimposed image is displayed on the original image data displayed on the screen. An editing operation for placing an image is performed by the user. The recording unit 130 includes at least an operation log temporary recording unit 131 that temporarily stores an operation log of an editing operation performed by the user.

  The operation log temporary recording unit 131 includes at least an original image ID corresponding to the original image, a superimposed image ID corresponding to the superimposed image, a size of the superimposed image, and a superposition that is an arbitrary position where the superimposed image is arranged on the display unit 120. The image arrangement position and the operation time when the user performed the editing layer are recorded.

  The display unit 120 displays the predetermined original image data and the predetermined superimposed image data that are requested to be viewed from the server device 30. The display unit 120 includes an advertisement display unit 121 that displays advertisement data selected by the server device 30.

  The network communication unit 110 establishes a wireless communication channel with the base station BS according to a communication standard compliant with the base station BS, and exchanges various data with the server device 30 via the network 20. The network communication unit 110 includes an operation log transmission unit 111 for transmitting an operation log to the server device value 30, an advertisement information reception unit 112 that receives advertisement data transmitted from the server device 30, and original image data and superimposed images. It functions as an image receiving unit 113 that receives data.

  The image editing unit 100 reads the original image data and the superimposed image data requested to be browsed from the server device 30, and the display unit 120 displays the read original image data and superimposed image data. An image display control unit 102 for performing the processing, an image enlargement / reduction processing unit 103 for performing processing for enlarging or reducing the read superimposed image data, and an image rotating unit 104 for performing rotation processing of the read original image data and superimposed image data. An image composition unit 105 for compositing the superimposed image data with the original image data, and an image superposition position specifying unit for performing processing for specifying a position on the display unit 120 to superimpose the read superimposed image data Part 106.

  Each operation of the image editing unit 100 will be specifically described in the processing performed by the server device 30.

  The operation unit 170 is configured as a display unit 120 and a touch panel integrated with the display unit 120 as a user interface for operation. Images such as virtual operation buttons are displayed on the display unit 120, and the user performs a desired operation by touching or rubbing the touch panel at the position of the displayed image such as the operation buttons. For example, when using a smartphone to browse a web page, the operation of tracing the hyperlink in the web page and transitioning to the hyperlink destination web page is realized by touching the hyperlink area on the touch panel. To do.

[3] Server Device Next, the configuration of the server device 30 according to the present embodiment will be described with reference to FIGS. FIG. 3 is a block diagram illustrating the configuration of the server device 30 according to the present embodiment. FIGS. 4 to 8 illustrate the original image data management database 302 and the superimposed image data management database within the server device 30 according to the present embodiment. 303 is a diagram illustrating an example of data recorded in an advertisement data management database 306, a user information management database 304, and an operation log information management database 305. FIG.

  As shown in FIG. 3, the server device 30 of the present embodiment includes a communication control unit 310 connected to the network 20, a ROM / RAM 330 that functions as various memories, a recording device 300 that includes various databases, and a device. It has a server management control unit 340 that controls the whole and a data processing unit 320 that executes various processes.

  For example, the communication control unit 310 of the present embodiment constitutes advertisement data transmission means or a part thereof, and the recording device 300 constitutes a database of the present invention. Further, for example, the data processing unit 320 constitutes original image data management means, superimposed image data management means, operation log information recording means, recommendation information selection means, preference digitization means, and user information selection means.

  The communication control unit 310 is a predetermined network interface, establishes a communication channel with the communication terminal device 10, and exchanges various data.

Specifically, the communication control unit 310
(1) transmitting original image data, superimposed image data, and advertisement data to the communication terminal device 10;
(2) receiving user data, operation log information and the like transmitted from the communication terminal device 10;
It is carried out.

  Various programs necessary for driving the server device 30 are recorded in the ROM / RAM 330. The ROM / RAM 330 is used as a work area when the server management control unit 340 and the data processing unit 320 execute various processes.

  The recording apparatus 300 includes an HDD, and includes at least an original image data management database (hereinafter referred to as “original image data management DB”) 302 and a superimposed image data management database (hereinafter referred to as “superimposed image”) in the recording area. ”303”, browsing log database (hereinafter referred to as “browsing log information DB”) 301, user data management database (hereinafter referred to as “user data management DB”) 304, and operation. A log database (hereinafter referred to as “operation log information DB”) 305 and an advertisement data management database (hereinafter referred to as “advertisement data management DB”) 306 are provided.

The original image data management DB 302 is a database in which various types of information related to a certain product are stored as data. For example, in the original image data management DB 302, as shown in FIG.
(1) an original image ID corresponding to the original image data;
(2) original image data in which the appearance of the product is abstractly imaged;
(3) a character string including the name of the product abstracted as the original image data;
(4) horizontal size information of the original image data,
(5) Vertical size information of the original image data,
(6) Date and time registered in the original image data management DB 302;
Are registered (recorded) in association with each other.

  For example, in the case illustrated in FIG. 4, the original image data management DB 302 stores the original image data in which the appearance of the shoulder bag is abstractly imaged with respect to the original image ID specified by “IM001”, and the product A character string including a name “shoulder bag”, size information “800” in the horizontal direction of the original image data, size information “600” in the vertical direction of the original image data, and the date and time “registered” in the original image data management DB 302 Each information of “2014-02-01 10:10:00” is recorded in association with each other.

The superimposed image data management DB 303 is a database that stores image data represented as abstract symbols for editing original image data. For example, in the superimposed image data management DB 303, as shown in FIG.
(1) a superimposed image ID;
(2) superimposed image data represented as abstracted symbols;
(3) the name of the superimposed image data represented as a symbol;
(4) evaluation information representing an index for the superimposed image data;
(5) horizontal size information of the superimposed image data;
(6) vertical size information of the superimposed image data;
Is recorded.

  In the case illustrated in FIG. 5, in the superimposed image data management DB 303, the superimposed image data represented as a symbol abstracted with diamond and the superimposed representation represented as a symbol for the superimposed image ID specified by “LA001”. The name “diamond” of the image data, the evaluation information “Neutral” indicating an index for the superimposed image data, the size information “40” in the horizontal direction of the superimposed image data, and the size information “40” in the vertical direction of the superimposed image data Are recorded in association with each other.

  The evaluation information representing the index is composed of three types of “Positive”, “Negative”, and “Neutral”. “Positive” is evaluation information that represents a forward-looking image of the superimposed image data. “Negative” is evaluation information in which the image of the superimposed image data represents a backward image. “Neutral” is evaluation information representing a neutral image in which the image of the superimposed image data is not a forward-looking image and is not a backward-looking image.

  In the case illustrated in FIG. 5, the superimposed image data of the diamond identified by the superimposed image ID “LA001” is evaluation information of “Neutral” representing a neutral index, and the heart identified by the superimposed image ID “LA003”. The superimposed image data is “Positive” evaluation information representing a forward index, and the skull superimposed image data identified by the superimposed image ID “LA005” is “Negative” evaluation information representing a backward index.

The advertisement data management DB 306 is a database in which recommended information data transmitted to the user via the communication terminal device 10 is stored as advertisement data. For example, in the advertisement data management DB 306, as shown in FIG.
(1) Advertising ID,
(2) the name of the product recommended for the user;
(3) advertising image data in which the appearance of a product recommended for a user is represented as abstract image data;
(4) advertising text representing the description of the advertising image data as text data;
(5) a spread condition determined based on an operation log of image editing performed by the user;
(6) Advertiser information regarding advertisers of products recommended for users;
Are registered (recorded) in association with each other.

  In the example illustrated in FIG. 6, the product name “muffler” recommended to the user and the appearance of the product recommended to the user are represented as abstract image data for the advertisement ID of the muffler specified by “AD001”. The advertisement image data and the advertisement text representing the description of the advertisement image data as text data “Click here for the muffler that looks good on the court!” And the distribution condition “original image name =“ coat ”superimposed image name = no designation superimposed image evaluation = Each information of “Positive” overlap size> 0.8% evaluation number = not specified ”and the advertiser“ ●● fashion ”is recorded in association with each other.

The user data management DB 304 is a database in which personal information of each user is stored as data. For example, in the user data management DB 304, as shown in FIG.
(1) a user ID of a user who is a user;
(2) a terminal ID for specifying the communication terminal device 10 possessed by the user;
(3) a nickname representing the common name of the user set by the user;
(4) the date and time registered in the user data management DB 304;
Are registered (recorded) in association with each other.

  For example, in the case illustrated in FIG. 7, the user has the communication terminal device 10 specified by the user ID “US001” and specified by the terminal ID “MB001”, and the nickname representing the common name of the user is “taro”. It is recorded that personal information regarding a certain user is registered at “2014-01-01 10:00:00” at 10:00 on January 1, 2014.

The operation log information DB 305 stores, as data, information relating to a history of superimposing operation of superimposing image data with respect to original image data, which is executed by the user of the operation unit 17 of the communication terminal device 10 and transmitted from the communication terminal device 10. Database. For example, in the operation log information DB 305, as shown in FIG.
(1) Operation log ID,
(2) Original image ID,
(3) superimposed image ID,
(4) Information on the size of the superimposed image,
(5) Superimposition position information that is information about the position where the superimposed image data is arranged;
(6) a terminal ID for specifying the communication terminal device 10 possessed by the user, and (7) the date and time registered in the operation log information DB 305,
Are recorded in association with each other.

  In the case illustrated in FIG. 8, the user specified by the user ID “001” has a terminal ID of 10:01:00 “2014-02-10 10:01:00” on February 10, 2014. Using the communication terminal specified by “MB001”, the superimposed image specified by the superimposed image ID “LA003” is transmitted to the communication terminal apparatus 10 for the original image data specified by the original image ID “IM002”. The size of the superimposed image as it is is “× 1.0”, the horizontal position of the display unit 120 of the communication terminal device 10 is specified by 3, and the vertical position is specified by 5 “(3, 5)”. It is recorded that it was placed at a position.

  Although not particularly illustrated, the browsing log information DB 301 records, for example, the date and time when the user requested browsing of the original image data and the superimposed image data.

  The server management control unit 340 is mainly configured by a central processing unit (CPU), and integrally controls each unit of the server device 30 by executing a program.

  The data processing unit 320 is configured by a central processing unit (CPU) provided independently or by a common central processing unit (CPU) together with the server management control unit 340.

In particular, the data processing unit 320 executes various functions related to the SNS under the control of the server management control unit 340, executes login management, and is transmitted from the instruction of the communication terminal device 10 and the communication terminal device 10 Based on each data,
(1) Registration and search of original image data,
(2) Superimposition image data registration and search,
(3) Registration and search of browsing log information,
(4) Registration and retrieval of user data,
(5) Registration and search of operation log information, and (6) Various settings for executing recommended information provision processing,
It has the structure which performs.

  Specifically, the data processing unit 320 includes a registration management unit 321 that executes registration management of original image data, superimposed image data, browsing log information, user information, and operation log information by executing an application, and a recommendation. And a recommended information provision processing unit 322 that performs information provision processing.

  The registration management unit 321 converts the original image data, the superimposed image data, and the advertisement data as recommendation information into the original image data management DB 302, the superimposed image data management DB 303, and the advertisement data based on an instruction from an administrator who manages the server device 30. Registration processing to be registered in the management DB 306 is executed. In addition, the registration management unit 321 operates in conjunction with the communication control unit 310 based on instructions from each user, and displays the browsing log information, user data information, and operation log information received via the communication terminal device 10 as browsing log information. A registration process for registering in the DB, the user data information DB, and the operation log information DB 305 is executed.

  As the recommended information providing process, the recommended information providing processing unit 322 performs predetermined data analysis based on the operation log information, so that recommended information and a distribution condition for distributing the recommended information are registered in advance. The process of selecting recommended information satisfying the distribution conditions from the database is executed.

Also, the recommended information provision processing unit 322 performs the recommended information provision processing as
(1) A preference digitization process for digitizing a user's preference for an original image by executing predetermined data analysis based on operation log information;
(2) A plurality of digitized preferences are compared, and user information relating to other users having a preference similar to that of one user is registered, and personal information relating to the user is registered in advance. User information selection process to select from the selected database,
Execute.

[4] Recommendation Information Provision Processing Unit Next, each process executed in the recommendation information provision processing unit 322 of the server device 30 of the present embodiment will be described.

  The recommended information provision processing unit 322 according to the present embodiment is based on operation log information of an editing operation performed on the original image data by using the superimposed image data when the user operates the operation unit 170 of the communication terminal device 10. A recommendation information selection process is executed.

  In addition, the recommendation information provision processing unit 322 according to the present embodiment performs a predetermined data analysis based on the operation log information, thereby performing a preference value quantification process for quantifying the user's preference for the original image, and a numerical value. Compare multiple preferences and select user information related to other users with high similarity based on the preference of one user from a database in which personal information related to the user is registered in advance The user information selection process is executed.

[4.1] Recommended Information Selection Process First, the recommended information selection process executed in the recommended information provision processing unit 322 of this embodiment will be described.

  The recommended information provision processing unit 322 operates the recommended information selection process based on the operation log information of the editing operation performed on the original image data using the superimposed image data when the user operates the operation unit 170 of the communication terminal device 10. Execute. Specifically, the recommended information selection processing unit that constitutes the recommended information provision processing unit 322 performs predetermined data analysis on the operation log information, and distributes advertisement data that is recommendation information and the advertisement data. The process of selecting recommended information satisfying the distribution condition from a database in which the distribution conditions are registered in advance.

  In the data analysis, the character string including the name of the product abstracted as the selected original image data, the evaluation information indicating the index for the selected superimposed image data, and the selected occupying in the selected original image data It is executed based on the ratio of the area of the superimposed image data and the number of superimposed image data superimposed on the original image data.

  As shown in FIG. 9, as an example, one user performs an editing operation on the original image data of the product “coat” using the superimposed image data of the symbol “heart” using the communication terminal device 10. Will be described in detail. FIG. 9 is a diagram for explaining an editing operation performed by the user by superimposing the superimposed image data on the original image data displayed on the display unit 120 of the communication terminal device 10.

  The example of the editing operation shown in FIG. 9 displays three superimposed image data representing “heart” on the original image data representing the product “coat” on the communication terminal device 10 without changing the size of the superimposed image data. This is a case where it is superimposed on three places of the part 120.

  The operation log information of this editing operation is stored in the operation log information DB 305 shown in FIG. 8 with the operation log ID “0001”, the operation log ID “0002”, and the operation log ID “0003” shown in the first to third lines. Registered as follows. The operations specified as the operation log ID “0001”, the operation log ID “0002”, and the operation log ID “0003” are “IM002” (see FIG. 4) representing the product “coat” as the original image data ID, and the superimposed image. As the data ID, “LA003” representing the symbol “heart” is recorded. Further, since the size of the superimposed image data is used as it is in the operations specified as the operation log ID “0001”, the operation log ID “0002”, and the operation log ID “0003”, the size of the superimposed image In the column, “× 1.0” is recorded.

  Next, the overlap size will be described with reference to FIG. FIG. 10 is a diagram for explaining the superposition size.

  The superimposition size is expressed as a ratio of the total number of pixels of the superimposed superimposition image data to the screen size of the display unit 120 of the communication terminal device 10. Specifically, the overlap size is expressed by the following (Equation 1).

  For example, in the example of the display unit 120 of the communication terminal device 10 illustrated in FIG. 10, the screen size of the display unit 120 is 600 pixels in the horizontal direction and 800 pixels in the vertical direction. The superimposed image data superimposed on the display unit 120 having the screen size has a vertical size and a horizontal size of 40 pixels. Superimposed image data of this size is superimposed at three locations. Therefore, in the example illustrated in FIG. 10, the superimposition size substitutes “40 × 40” for the superimposition image size of (Equation 1), “3” for the number of superimposition images, and “600 × 800” for the screen size. When substituting, it becomes 1%.

  The recommended information selection processing unit that constitutes the recommended information provision processing unit 322 analyzes the above data based on the operation log information, and has advertisement data as recommendation information and a distribution condition for distributing the advertisement data. Recommendation information satisfying the distribution conditions is selected from a pre-registered database.

The server device 30 receives, as operation log information from the communication terminal device 10, the operation log ID “0001”, the operation log ID “0002”, and the operation log ID “0003” shown in the first to third lines in FIG. If you receive
(1) From a user possessing a communication terminal device 10 whose terminal ID is specified as “MB001”,
(2) For the product “coat” whose original image data ID is specified as “IM002”,
(3) “Heart”, which is a symbol with the evaluation “Positive”, with the superimposed image ID identified as “LA003”,
(4) The number of superpositions is 3,
(5) Superimposition size is 1%,
Thus, it is analyzed that the editing operation is performed using the superimposed image data.

  In the recommendation information selection process, the distribution condition for spreading in each recommendation information registered in the advertisement data management DB 306 is compared with the analysis result, and the recommendation information satisfying the distribution condition is selected.

  For example, in the case of the advertisement data management DB 306 shown in FIG. 6, the advertisement data specified as the advertisement ID “AD001” is selected because the advertisement data specified as the advertisement ID “AD001” satisfies the distribution conditions. .

The advertisement conditions for the advertisement data identified as the advertisement ID "AD001"
(1) When the product of the original image data is “Coat”
(2) When the name of the symbol of the superimposed image data is not limited,
(3) When the evaluation of the superimposed image data is “Positive”
(4) When the overlap size is 0.8% or more, and (5) When the evaluation number is not limited,
Is to meet all the conditions.

  When the above-described analysis result is compared with the advertisement data distribution condition specified by the advertisement ID “AD001”, the analysis result satisfies the advertisement data distribution condition specified by the advertisement ID “AD001”. Therefore, the advertisement data identified as the advertisement ID “AD001” is selected.

  The selected advertisement data is transmitted to the communication terminal device 10 possessed by the user via the communication control unit 310 of the server device 30. The communication terminal device 10 displays the received advertisement data on the display unit 120.

  FIG. 11 shows an example of advertisement data displayed on the display unit 120 of the communication terminal device 10. In addition, FIG. 11 is a figure for demonstrating the aspect in which advertisement data are displayed on the display part 120 of the communication terminal device 10. FIG. The displayed advertisement data is composed of image data and advertisement text as shown in FIG. In the example shown in FIG. 11, the image data is an image that abstractly represents the appearance of the muffler, and the advertisement text is text data that reads “Click here for a muffler that matches the coat!”.

[4.2] Preference quantification processing Next, the preference quantification processing performed by the recommendation information provision processing unit 322 of the present embodiment will be described.
The preference digitization processing is processing for digitizing the user's preference for the original image by executing predetermined data analysis based on the operation log information.

  In the preference digitization process, the character string including the name of the product abstracted as the selected original image data, the evaluation information indicating the index for the selected superimposed image data, and the selected original image data are displayed. The ratio of the number of pixels of the selected superimposed image data in the display unit 120 of the communication terminal device 10, the number of superimposed image data superimposed on the original image data, and the display of the superimposed image data on the communication terminal device 10 Based on the position in the unit 120.

  As illustrated in FIG. 9 described in the above [4.1] recommendation information selection process, one user operates the operation unit 170 of the communication terminal device 10 to perform the original image data of the product “coat” on the original image data. A case where an editing operation is performed using the superimposed image data of the symbol “heart” will be described as an example. In addition, the character string including the name of the product abstracted as the selected original image data, the evaluation information indicating the index for the selected superimposed image data, and the selected superimposed image occupied in the selected original image data Since the ratio of the data area and the number of superimposed image data superimposed on the original image data are the same as those described in [4.1] Recommended information selection processing, these descriptions are omitted here. Only the position where the superimposed image data is superimposed will be described.

  According to FIG. 8, the position at which the superimposed image data is superimposed is “3” in the horizontal direction of the display unit 120 and “5” in the vertical direction in the operation specified with the operation log ID “0001”. "(3, 5)" is recorded in the column of the superimposed position. Similarly, in the operation specified with the operation log ID “0002”, “(7,3)” is recorded in the column of the superposition position, and in the operation specified with the work log ID “0003”, the superposition position. “(8,8)” is recorded in the column of.

  Here, with reference to FIG. 12, the superposition position on which superimposition image data is superimposed is demonstrated. In addition, FIG. 12 is a figure for demonstrating the superimposition position where superimposition image data is superimposed on the display part 120 of the communication terminal device 10. FIG. 12A shows the communication terminal device 10 including the display unit 120 having a horizontal direction of 600 pixels and a vertical direction of 800 pixels, and FIG. 12B shows a horizontal direction of 800 pixels and a vertical direction of 800 pixels. The communication terminal device 10 which has the display part 120 of 600 pixels is shown.

  As shown in FIGS. 12A and 12B, in both cases where the display unit 120 has a vertically long form and a horizontally long form, the display part 120 has, for example, both vertical and horizontal directions. Imaginary coordinate axes in the vertical and horizontal directions. As in this example, when both the vertical and horizontal directions are equally divided into 10 parts, for the horizontal direction, the left end of the display unit 120 is set to “0”, the right end of the display unit 120 is set to “10”, and for the vertical direction, A coordinate axis in which the lower end of the display unit 120 is “0” and the upper end of the display unit 120 is “10” is assumed. Then, the coordinates of the position where the superimposed image data is superimposed are expressed as an integer by rounding up the numerical value of each coordinate of the center position in the position of the superimposed superimposed image data.

  In the example shown in FIG. 12A, the superimposed image data is superimposed so that the center of the superimposed image data is positioned between 2 and 3 in the horizontal direction and between 6 and 7 in the vertical direction. Therefore, the coordinate position on which the superimposed image data is superimposed is expressed as “(3, 7)”. On the other hand, in another example shown in FIG. 12B, the superimposed image data is so positioned that the center of the superimposed image data is located between 7 and 8 in the horizontal direction and between 6 and 7 in the vertical direction. Is superimposed, the coordinate position where the superimposed image data is superimposed is expressed as “(8, 7)”.

The server device 30 receives, as operation log information from the communication terminal device 10, the operation log ID “0001”, the operation log ID “0002”, and the operation log ID “0003” shown in the first to third lines in FIG. If you receive
(1) From a user possessing a communication terminal device 10 whose terminal ID is specified as “MB001”,
(2) For the product “coat” whose original image data ID is specified as “IM002”,
(3) “Heart”, which is a symbol with the evaluation “Positive”, with the superimposed image ID identified as “LA003”,
(4) The magnification at which the superimposed image data is enlarged is x1.0,
(5) The number of superpositions is 3,
(6) Superimposition positions are (3, 7), (7, 3) and (8, 8),
Thus, it is analyzed that the editing operation is performed using the superimposed image data.

  The preference digitization processing uses this analysis result to calculate the size of the preference vector by using the Euclidean distance.

  The magnitude of the preference vector is calculated by the following (Equation 2).

  The size of the superimposed position vector means the distance between the origin where the coordinates of the display unit 120 described above are represented as (0, 0) and the coordinates on which the superimposed image data is superimposed. Means a magnification obtained by enlarging the superimposed image data.

  When the above analysis result is applied to (Expression 2) and the size of the preference vector is calculated, the size of the preference vector becomes 24.76.

  Next, the operations specified as the operation log ID “0004” and the operation log ID “0005” in the fourth and fifth rows of the operation log information DB 305 shown in FIG. 8, and the operations in the sixth and seventh rows For the operations specified as the log ID “0006” and the operation log ID “0007”, the analysis result of the editing operation and the size of the preference vector are obtained.

In the case of an operation specified as an operation log ID “0004” and an operation log ID “0005”,
(1) From a user possessing a communication terminal device 10 whose terminal ID is specified as “MB002”,
(2) For the product “shoulder bag” whose original image data ID is specified as “IM001”,
(3) Using “diamond”, which is a symbol with the evaluation “Neutral”, with the superimposed image ID identified as “LA001”,
(4) The magnification of enlarging the superimposed image data is × 2.0,
(5) The number of superpositions is 2,
(6) The superposition positions are (6, 2) and (3, 8),
Thus, it is analyzed that the editing operation is performed using the superimposed image data.

  Also for this editing operation, when the size of the preference vector is calculated using (Expression 2), the size of the preference vector is 29.72.

In the case of an operation specified as an operation log ID “0006” and an operation log ID “0007”,
(1) From a user possessing a communication terminal device 10 whose terminal ID is specified as “MB003”,
(2) For the product “coat” whose original image data ID is specified as “IM002”,
(3) “Heart”, which is a symbol with the evaluation “Positive”, with the superimposed image ID identified as “LA003”,
(4) The magnification of enlarging the superimposed image data is × 1.5,
(5) The number of superpositions is 2,
(6) Superimposition positions are (4, 7) and (3, 1),
Thus, it is analyzed that the editing operation is performed using the superimposed image data.

  Also for this editing operation, if the size of the preference vector is calculated using (Equation 2), the size of the preference vector becomes 16.83.

  In the case of the above example, since the original image data is a coat and a shoulder bag, a simple comparison cannot be made, but the user's preference for the shoulder bag having the communication terminal device 10 specified as “MB002” is “ The user's preference for the court having the communication terminal device 10 specified as “MB001” and “MB003” is high.

[4.3] User Information Selection Processing Next, user information selection processing executed in the recommended information provision processing unit 322 of this embodiment will be described.

  The user information selection process uses a Pearson correlation coefficient that uses the magnitude of the preference vector for a user who has requested viewing of the same original image data, and calculates similarity between the users. This is a process of selecting user information of a user having a preference. In this case, as the calculated similarity value is smaller, the users have similar preferences.

  For example, in the operation log information DB 305 illustrated in FIG. 8, the user having the communication terminal device 10 identified as “MB001” illustrated in the first to third lines, and the sixth to seventh lines. Since both of the original images are “coats” with the user having the communication terminal device 10 identified as “MB003”, the similarity using the Pearson correlation coefficient can be used.

  The Pearson correlation coefficient of the user who owns the communication terminal apparatus 10 specified as “MB003” is calculated by the following (Equation 3) with reference to the user who owns the communication terminal apparatus 10 specified as “MB001”. be able to.

  Note that the number of superimposed images of the user who has the communication terminal apparatus 10 identified as “MB001” is 3, and the number of superimposed images of the user who has the communication terminal apparatus 10 identified as “MB003” is 2. Since both have different numbers of superimposed images, normalization is performed by dividing the coordinate value by the number of superimposed values for each value on the horizontal axis and the vertical axis. Further, the preference similarity calculated by (Expression 3) is 0.2.

  As described above, the server device 30 selects user information of users with similar preferences, and provides user information of users with similar preferences to one user.

  The provision of the user information is performed by transmitting to the communication terminal device 10 possessed by the user via the communication control unit 310 of the server device 30. The communication terminal device 10 causes the display unit 120 to display the received user information.

  FIG. 13 shows an example of user information displayed on the display unit 120 of the communication terminal device 10. FIG. 13 is a diagram for explaining a mode in which user information displayed on the display unit 120 of the communication terminal device 10 is displayed. As shown in FIG. 13, the user information is, for example, image data of a user's face photograph.

[5] Operation of Communication System [5.1] Processing of Communication Terminal Device Next, the flow of operations performed on the communication terminal device 10 of the present embodiment will be described with reference to FIG. FIG. 14 is a flowchart showing a flow of operations executed by the operation unit 170 of the communication terminal device 10.

  First, the network communication unit 110 makes a request for browsing original image data to the server device 30 based on a user instruction, and the image receiving unit 113 receives the original image data from the server device 30, and the image display control unit 102. Displays the received original image data on the display unit 120 (step S101).

  Next, the network communication unit 110 requests the server device 30 to browse the superimposed image data based on a user instruction, receives the superimposed image data from the server device 30 via the image receiving unit 113, and receives the received superimposed image. The image data is displayed on the display unit 120 via the image display control unit 102 (step S102).

  Next, the image editing unit 100 selects desired superimposed image data from the displayed superimposed image data based on a user instruction (step S103), and is selected via the image enlargement / reduction processing unit 103. The size of the superimposed image data is set (step S104), and the arrangement position where the superimposed image data selected via the image superposition position specifying unit 106 is arranged is set (step S105). That is, the image editing unit 100 edits the superimposed image based on the user's instruction in steps S103 to S105. Note that editing is performed by the user operating the operation unit 170.

  After step 15 is completed, the image editing unit 100 records the operation content from step S103 to step S105 as operation log information as necessary (step S106).

  After step 106 ends, the image editing unit 100 determines whether the edited result matches the user's preference based on the user's instruction (step S107). If the user's preference is met, the editing is terminated (step S108). On the other hand, if it does not match the user's preference, steps S103 to S106 are repeatedly executed until it matches the user's preference.

  After the editing is completed, the network communication unit 110 transmits operation log information to the server device 30 based on a user instruction via the operation log transmission unit 111 provided (step S109).

  Thereafter, when the advertisement receiving unit 112 of the network communication unit 110 receives the predetermined advertisement data selected and transmitted by the server device 30 based on the operation log information transmitted from the communication terminal device 10 (step S110), the image The display control unit 102 displays the received advertisement data on the display unit 120 (step S111), and ends the process.

[5.2] Processing of Server Device Next, the operation of the server device 30 of this embodiment will be described with reference to FIG. FIG. 15 is a flowchart showing processing executed in the server device 30 of the present embodiment. In this operation, it is assumed that the original image data, the superimposed image data, and the advertisement data are already registered prior to the operation.

  First, when there is a request for viewing original image data from the communication terminal device 10, the registration management unit 321 reads the original image data from the original image data management DB 302, and reads the original image data read via the communication control unit 310. Then, it is transmitted to the communication terminal device 10 for which the browsing request has been made (step S301).

Next, when there is a request for viewing the superimposed image data from the communication terminal device 10, the registration management unit 321 reads the superimposed image data from the superimposed image data management DB 303, and reads the superimposed image data read via the communication control unit 310. It transmits to the communication terminal device 10 for which the browsing request is made (step S302).

  Next, the communication control unit 310 receives operation log information of an editing operation executed by the operation unit 170 of the communication terminal device 10 from the communication terminal device 10 (step S303).

  Next, the registration management unit 321 records the received operation log information in a database, and the recommendation information provision processing unit 322 selects advertisement data to be recommended based on the operation log information (step S304).

  Specifically, the recommendation information provision processing unit 322 performs predetermined data analysis on the received operation log information as a recommendation information selection processing unit, and distributes advertisement data as recommendation information and the advertisement data. A process for selecting advertisement data satisfying the distribution condition is performed from a database in which the distribution conditions are registered in advance.

  The recommendation information provision processing unit 322 performs the data analysis, the character string including the name of the product abstracted as the selected original image data, the evaluation information indicating the index for the selected superimposed image data, and the selected The process is executed based on the ratio of the area of the selected superimposed image data in the original image data and the number of superimposed image data superimposed on the original image data.

Then, the recommended information provision processing unit 322, as a recommended information selection processing unit, compares the result of data analysis based on the operation log information with the distribution condition of each advertisement data registered in the database, and the advertisement satisfying the distribution condition is satisfied. Select data.
Note that the recommendation information provision processing unit 322 can also select user information instead of the selection of advertisement data executed in step S304.

  Specifically, the recommendation information provision processing unit 322, as a recommendation information selection processing unit, performs a predetermined data analysis based on the operation log information, thereby calculating a preference value that digitizes the user's preference for the original image. Personalization information is registered in advance as user information related to other users who have a high degree of similarity with respect to the preference of one user. The user information selection process for selecting from the database is executed.

  The recommendation information provision processing unit 322 performs, as preference digitization processing, a character string including the name of the product abstracted as the selected original image data, evaluation information indicating an index for the selected superimposed image data, and selection The ratio of the number of pixels of the selected superimposed image data in the display unit 120 of the communication terminal device 10 on which the original image data is displayed, the number of superimposed image data superimposed on the original image data, and the superimposed image This is performed based on the position of the data on the display unit 120 of the communication terminal device 10.

  The recommendation information provision processing unit 322 calculates the size of the preference vector by using the size of the preference vector by using the analysis result of these data as the preference digitization processing.

  On the other hand, the user information selection process uses the Pearson correlation coefficient between users, calculates the similarity of other users' preferences with respect to one user, and preferences similar to users with low similarity values This is done by selecting as a user who has sex.

  The line-of-sight information provision processing unit 322 selects the advertisement data to be recommended (step S304), and then transmits the selected advertisement data to the communication terminal device 10 via the communication control unit 310 (step S305). finish.

  With the above configuration, the server device 30 according to the present embodiment analyzes operation log information of an editing operation performed by the user using the communication terminal device using predetermined original image data and superimposed image data, and is recorded in the database. It is possible to specify recommendation information satisfying certain distribution conditions from the recommendation information.

  Therefore, detailed useful recommendation information that matches the user's palatability can be provided for the product related to the original image data requested by the user.

[6] Modification [6.1] Modification 1
In the above-described embodiment, in the above-described embodiment, each DB is provided in the server device 30, and these DBs are managed and controlled only by the server device 30. Each may be configured to use a separate computer system.

[6.2] Modification 2
In the above-described embodiment, the selected information is directly provided to the corresponding communication terminal device 10 as recommended information, but a URL indicating an address on the network where the recommended information can be browsed is transmitted. Alternatively, the URL may be provided by an electronic mail or an electronic bulletin board provided on a network, and the recommendation information may be browsed by browsing the URL based on a user operation. Note that the recommendation information may be provided directly by e-mail.

DESCRIPTION OF SYMBOLS 1 ... Communication system 10 ... Communication terminal device 30 ... Server apparatus 100 ... Image editing part 101 ... Image reading part 102 ... Image display control part 103 ... Image enlargement / reduction processing part 104 ... Image rotation part 105 ... Image composition part 106 ... Image superposition Position specifying unit 110 ... network communication unit 111 ... operation log transmission unit 112 ... advertisement reception unit 113 ... image reception unit 120 ... display unit 121 ... advertisement display unit 130 ... recording unit 131 ... operation log temporary recording unit 170 ... operation unit 300 ... Recording device 301... Browsing log information DB
302 ... Original image data management DB
303 ... Superimposed image data management DB
304 ... User data management DB
305 ... Operation log information DB
306… Advertising data management DB
310 ... Communication control unit 320 ... Data processing unit 321 ... Registration management unit 322 ... Recommended information provision processing unit 330 ... ROM / RAM
340 ... Server management control unit

Claims (6)

A server device that provides information desired by a user as recommendation information to a communication terminal device connected via a network,
In response to a request from the communication terminal device based on the user's instruction, original image data in which the appearance of the product is abstractly imaged, a code of the original image data, and a character string including the name of the product Original image data management means for providing at least predetermined original image data in a pre-registered database to the user via the communication terminal device;
In response to a request from the communication terminal device based on the user's instruction, superimposed image data represented as an abstracted symbol for editing the original image data, a code of the superimposed image data, Superimposing image data management means for providing predetermined superimposing image data in a database in which evaluation information representing an index for the superimposing image data is registered in advance so as to be viewable to the user via the communication terminal device;
Operation log information recording means for recording operation log information on the superimposition operation of the superimposed image data on the original image data, which is executed and transmitted by the user in the communication terminal device, in a database for each user;
Based on the operation log information, by executing predetermined data analysis, the recommendation information and the recommendation condition satisfying the distribution condition from the database in which the distribution condition for distributing the recommendation information is registered in advance. Recommended information selection means for selecting information;
Recommended information providing means for providing the user with the recommended information selected by the recommended information selecting means so as to be viewable;
A server device comprising: The server device according to claim 1,
The recommendation information selection means includes a character string including the name of the product abstracted as the selected original image data, evaluation information indicating an index for the selected superimposed image data, and the selected original image data A server device that performs data analysis based on a ratio of the area of the selected superimposed image data in the image and the number of the superimposed image data superimposed on the original image data. In the server apparatus according to claim 1 or 2,
Based on the operation log information, by performing predetermined data analysis, a preference digitizing means for digitizing a user's preference for the original image;
A plurality of the preference values quantified by the preference digitization means are compared, and user information related to other users having a preference similar to that of one user as a reference is related to the user. User information selection means for selecting personal information from a pre-registered database;
User information transmission means for transmitting user information related to the selected other user to the communication terminal device of the one user;
A server device comprising: The server device according to claim 3,
The preference digitization means includes a character string including the name of the product abstracted as the selected original image data, evaluation information indicating an index for the selected superimposed image data, and the selected original The ratio of the area of the selected superimposed image data in the image data, the number of the superimposed image data superimposed on the original image data, and the communication in which the superimposed image data is displayed on the original image data A server device that quantifies the user's preference based on a position on a display unit of a terminal device. A program used in a server device that provides information desired by a user as recommendation information to a communication terminal device connected via a network,
The server device,
In response to a request from the communication terminal device based on the user's instruction, original image data in which the appearance of the product is abstractly imaged, a code of the original image data, and a character string including the name of the product Original image data management means for providing at least predetermined original image data in a pre-registered database to the user via the communication terminal device;
In response to a request from the communication terminal device based on the user's instruction, superimposed image data represented as an abstracted symbol for editing the original image data, a code of the superimposed image data, Superimposing image data management means for providing predetermined superimposing image data in a database in which evaluation information representing an index for the superimposing image data is registered in advance so as to be viewable to the user via the communication terminal device;
Operation log information recording means for recording operation log information on the superimposition operation of the superimposed image data on the original image data, which is executed and transmitted by the user in the communication terminal device, in a database for each user;
Based on the operation log information, by executing predetermined data analysis, the recommendation information and the recommendation condition satisfying the distribution condition from the database in which the distribution condition for distributing the recommendation information is registered in advance. Recommended information selection means for selecting information;
Recommended information providing means for providing the user with the recommended information selected by the recommended information selecting means so as to be viewable;
A program characterized by functioning as A recommendation information providing method for providing information desired by a user to a communication terminal device connected via a network as recommendation information,
In response to a request from the communication terminal device based on the user's instruction, original image data in which the appearance of the product is abstractly imaged, a code of the original image data, and a character string including the name of the product An original image data management step of providing predetermined original image data in at least a pre-registered database so as to be viewable to the user via the communication terminal device;
In response to a request from the communication terminal device based on the user's instruction, superimposed image data represented as an abstracted symbol for editing the original image data, a code of the superimposed image data, A superimposed image data management step of providing predetermined superimposed image data in a database in which evaluation information representing an index for the superimposed image data is registered in advance so as to be browseable to the user via the communication terminal device;
An operation log information recording step for recording operation log information on the superimposition operation of the superimposed image data on the original image data, which is executed and transmitted by the user in the communication terminal device, in a database for each user;
Based on the operation log information, by executing predetermined data analysis, the recommendation information and the recommendation condition satisfying the distribution condition from the database in which the distribution condition for distributing the recommendation information is registered in advance. A recommended information selection step of selecting information;
A recommendation information providing step of providing the recommended information selected by the recommendation information selection step to the user so as to be viewable;
A method for providing recommendation information, comprising:

Images