CN113342221A

CN113342221A - Comment information guiding method and device, storage medium and electronic equipment

Info

Publication number: CN113342221A
Application number: CN202110521943.9A
Authority: CN
Inventors: 王辰
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Beijing ByteDance Network Technology Co Ltd
Priority date: 2021-05-13
Filing date: 2021-05-13
Publication date: 2021-09-03

Abstract

The embodiment of the application discloses a comment information guiding method, a comment information guiding device, a storage medium and electronic equipment, wherein the method comprises the following steps: detecting a trigger instruction of a user for an interactive identifier of multimedia content, and acquiring comment guiding information; wherein the comment guiding information is matched with the feature information of the multimedia content and/or the interaction identifier; and dynamically adjusting the comment information frame corresponding to the multimedia content, and displaying the comment guiding information in the dynamically adjusted comment information frame. Therefore, by adopting the embodiment of the application, the comment information frame on the dynamic effect adjustment interface can attract users, and the corresponding guide information is displayed in the comment information frame to guide the users to comment, so that the authors who publish the multimedia content can optimize subsequent creation according to the comment information input by other users, and further the social networking platform can ensure the output of high-quality multimedia content.

Description

Comment information guiding method and device, storage medium and electronic equipment

Technical Field

The application relates to the technical field of computers, in particular to a comment information guiding method and device, a storage medium and electronic equipment.

Background

Today, the popularity of the internet is high, and people's demand for social interaction has prompted the rapid development and migration of network social platforms. People like to post works, share works, or like works on social media.

For example, after browsing an article, when a user wants to express attitude or view of article content, the user often chooses to express his/her own feelings only by praise due to reasons such as high input cost, and the meaning expressed by corresponding praise data is simple and rough, so that the user who publishes corresponding multimedia content cannot optimize subsequent authoring according to the praise data, and further the social networking platform cannot guarantee the output of high-quality content.

Disclosure of Invention

The embodiment of the application provides a comment information guiding method and device, a storage medium and electronic equipment, a comment information frame on a dynamic effect adjustment interface can attract users, and corresponding guiding information is displayed in the comment information frame to guide the users to comment, so that the users who publish the multimedia content can optimize subsequent creation according to comment information input by other users, and further a network social platform can guarantee the output of high-quality multimedia content. The technical scheme is as follows:

in a first aspect, an embodiment of the present application provides a comment information guiding method, where the method includes:

detecting a trigger instruction of a user for an interactive identifier of multimedia content, and acquiring comment guiding information; wherein the comment guiding information is matched with the characteristic information of the multimedia content and/or the interaction identifier;

and dynamically adjusting the comment information frame corresponding to the multimedia content, and displaying the comment guiding information in the dynamically adjusted comment information frame.

In a second aspect, an embodiment of the present application provides a comment information guiding apparatus, where the apparatus includes:

the guide information acquisition module is used for detecting a trigger instruction of a user for an interactive identifier of the multimedia content and acquiring comment guide information; wherein the comment guiding information is matched with the feature information of the multimedia content and/or the interaction identifier;

and the guide information display module is used for dynamically adjusting the comment information frame corresponding to the multimedia content and displaying the comment guide information in the dynamically adjusted comment information frame.

In a third aspect, embodiments of the present application provide a non-transitory computer-readable storage medium storing a plurality of instructions adapted to be loaded by a processor and to perform the above-mentioned method steps.

In a fourth aspect, an embodiment of the present application provides an electronic device, which may include: a processor and a memory; wherein the memory stores a computer program adapted to be loaded by the processor and to perform the above-mentioned method steps.

In the embodiment of the application, when a trigger instruction of a user for an interactive identifier of multimedia content is detected, comment guiding information is obtained, and a comment information frame corresponding to the multimedia content is dynamically adjusted, so that the comment guiding information is displayed in the dynamically adjusted comment information frame to guide the user to comment on the multimedia content. The comment information frame on the dynamic effect adjustment interface can attract the attention of the user, and corresponding guide information is displayed in the comment information frame to guide the user to comment, so that the user who issues the multimedia content can optimize subsequent creation according to comment information input by other users, and further the social networking platform can ensure the output of high-quality multimedia content.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

FIG. 1a is a schematic diagram of a system architecture according to an embodiment of the present application;

fig. 1b is an exemplary schematic diagram of a terminal and server interaction flow provided in an embodiment of the present application;

fig. 2 is a schematic flowchart of a comment information guiding method provided in an embodiment of the present application;

FIG. 3 is a flowchart illustrating another comment information guiding method provided in an embodiment of the present application;

FIG. 4a is a schematic diagram illustrating an example of a multimedia content display interface according to an embodiment of the present disclosure;

FIG. 4b is an exemplary diagram of a response functionality control provided by an embodiment of the present application;

FIG. 4c is an exemplary diagram of an extended functionality control provided by an embodiment of the present application to guide a user;

FIG. 4d is an exemplary diagram of another extended functionality control provided by an embodiment of the present application to guide a user;

FIG. 5 is an exemplary diagram illustrating guiding a user in a guiding line manner provided by an embodiment of the present application;

fig. 6 is a flowchart illustrating a further comment information guiding method provided in an embodiment of the present application;

fig. 7 is a flowchart illustrating a further comment information guiding method provided in an embodiment of the present application;

fig. 8 is a schematic structural diagram of a comment information guiding apparatus provided in an embodiment of the present application;

fig. 9 is a schematic structural diagram of another comment information guiding apparatus provided in an embodiment of the present application;

FIG. 10 is a schematic diagram of a computer-readable storage medium provided by an embodiment of the present application;

fig. 11 is a schematic structural diagram of an electronic device according to an embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the application, as detailed in the appended claims.

In the description of the present application, it is to be understood that the terms "first," "second," and the like are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. The specific meaning of the above terms in the present application can be understood in a specific case by those of ordinary skill in the art. Further, in the description of the present application, "a plurality" means two or more unless otherwise specified. "and/or" describes the association relationship of the associated objects, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the front and back associated objects are in an "or" relationship.

The following describes in detail a comment information guiding method provided in an embodiment of the present application with reference to fig. 1a to 7. The method may be implemented by means of a computer program, and may be run on a comment information guide apparatus. The computer program may be integrated into the application or may run as a separate tool-like application. The comment information guiding device in the embodiment of the present application includes, but is not limited to: personal computers, tablet computers, handheld devices, in-vehicle devices, wearable devices, computing devices or other processing devices connected to a wireless modem, and the like. Terminals can be called different names in different networks, for example: a user equipment, an access terminal, a subscriber unit, a subscriber station, a mobile station, a remote terminal, a mobile device, a user terminal, a wireless communication device, a user agent or user equipment, a cellular telephone, a cordless telephone, a Personal Digital Assistant (PDA), a terminal device in a 5G network or a future evolution network, etc., and the review information guide may also be a server.

As shown in fig. 1a, a system architecture diagram provided for the embodiment of the present application includes a server 1000 and at least one terminal 2000 a-2000 n connected to the server 1000. For convenience of description, the terminal 2000a is illustrated.

As shown in fig. 1b, a target application APP may be installed on the terminal 2000a, the APP icon is clicked and then the terminal enters a registration interface, a registration request may be sent to the server 1000 through a user operation to register a login account, after registration response information returned by the server 1000 is received, it is determined that the registration is successful, the user may log in the server 1000 through the login account on the terminal 2000a and send an access request to the server 1000 to access the server 1000, and may publish multimedia content through the server 1000, or browse multimedia content published by other users. The server 1000 is a social platform, and the target application APP is an access portal of the social platform at the terminal 2000 a.

The user may perform a trigger operation for the multimedia content, so as to generate a review guidance information set on the server 1000 according to the corresponding policy, and store the review guidance information set in the background database of the server 1000, and the server 1000 may issue the review guidance information set to each registered user respectively, or may only send the review guidance information set to the user browsing the multimedia content.

The user accesses the server 1000 through the target application APP on the terminal 2000a and browses the multimedia content released by the author. When the user is interested in the multimedia content, the terminal 2000a obtains the feature information of the multimedia content and/or the interactive identifier in order to guide the user to input comment information in the comment information box after receiving the interactive signal, the feature information of the multimedia content includes at least one of interactive information, category information, and popularity information of an event to which the multimedia content belongs, the interactive information includes information of multiple dimensions such as comment number, forwarding number, comment number, popularity, field to which the multimedia content belongs, and then sends the feature information of the multimedia content and/or the interactive identifier to the server 1000, so that the server 1000 searches for comment guidance information matched with the feature information of the multimedia content and/or the interactive identifier in a guidance information set, or receiving a guidance information set issued by the server 1000, then obtaining comment guidance information in a manner of searching for feature information of the multimedia content and/or comment guidance information corresponding to the interactive identifier in the set, and finally, dynamically adjusting a comment information frame of a display interface of the multimedia content displayed on the terminal, for example, expanding the comment information frame to change the size of the comment information frame, or generating a guidance route pointing to the comment information frame, and then displaying the searched comment guidance information in the comment information frame.

The present invention will be described in detail with reference to specific examples.

Please refer to fig. 2, which is a flowchart illustrating a comment information guiding method according to an embodiment of the present application. Taking the terminal side as an example for description, as shown in fig. 2, the method of the embodiment of the present application may include the following steps:

s101, detecting a trigger instruction of a user for an interactive identifier of multimedia content, and acquiring comment guiding information; wherein the comment guiding information is matched with the feature information of the multimedia content and/or the interaction identifier.

The multimedia content includes display content formed by one or more combinations of various media forms such as text, sound, image, animation, video image and the like, and can be applied to different fields.

The user can register an account number on the social platform and log in the social platform through the registered account number, so that the multimedia content can be published on the social platform. While other users may browse the multimedia content on the social platform. In the embodiment of the present application, a user who browses multimedia content published by other users is referred to as a user, and a user who publishes the multimedia content is referred to as an author. Correspondingly, the user can also perform related operations on the multimedia content through the corresponding interactive identification. The interactive identification can comprise controls with interactive functions, such as a praise control, a collection control, a comment viewing control, a forwarding control, an attention control, a sharing control and the like, and the interactive identification can be one of the controls.

And when a user triggers a certain interactive identifier, the triggering terminal acquires comment guiding information matched with the characteristic information of the multimedia content and/or the interactive identifier. And the triggering mode can be clicking a control, inputting voice containing the operation of the interactive identification, somatosensory operation (shaking one by one, specific gesture and the like) and the like.

The feature information of the multimedia content comprises at least one of the presentation duration of the multimedia content, the interaction information of the multimedia content, the category information and the heat information of the event to which the multimedia content belongs. The interactive information includes related information such as comment quantity, forwarding quantity, praise quantity and the like, and the category information is in the field to which the multimedia content belongs, such as various fields of news, sports, entertainment and the like.

It should be noted that the above-mentioned data related to the user person is obtained through user authorization, that is, the data is accessed or read after the user authorization passes.

The comment guiding information is the content of the file guiding the user to comment, and may be the text content, the picture, the emoticon, the animation, the voice, or any combination thereof. For example, the comment guide information may be "everyone pays attention to your opinion", "please leave your precious footprint bar".

For different users, the feature information and/or the interactive identification of the corresponding multimedia content may be the same or different, and thus, the obtained comment guiding information may be the same or different.

In a feasible implementation manner, a guiding information set is stored at a server side, and the terminal sends the characteristic information of the multimedia content and/or the interaction identifier to the server, so that the server searches the characteristic information of the multimedia content and/or comment guiding information corresponding to the interaction identifier in the guiding information set. Or when the terminal detects a trigger instruction of the user for the interactive identifier of the multimedia content, a guide information set is requested from the server, or the guide information set is locally stored in the terminal, and after the feature information and/or the interactive identifier of the multimedia content are obtained, comment guide information corresponding to the feature information and/or the interactive identifier of the multimedia content can be searched in the guide information set.

The guiding information set stored by the server can be generated according to the preset characteristic information of the multimedia content and/or the relevant policy of the interaction identification.

Specifically, a feasible strategy for generating comment guidance information according to an interaction identifier is to identify the type of the interaction identifier triggered by a user, and then search for comment guidance information corresponding to currently triggered interaction according to a pre-established correspondence between the type of the interaction identifier and the comment guidance information. Due to the fact that the number of the interactive identifications is limited, the data size of the corresponding relation between the type of the interactive identifications and the comment guiding information which is established in advance is small, when the interactive identifications are triggered by a user, the required comment guiding information can be found quickly by traversing the corresponding relation line by line, time is short, efficiency is high, and the effect of displaying the comment guiding information in real time can be further achieved.

For example, a guidance information set generated by the server for the published multimedia content a is shown in table 1, specifically, a corresponding relationship between the type of the interactive identifier and the comment guidance information, where if the target type of the interactive identifier triggered by the user is "focus", table 1 is looked up to know that the comment guidance information is "style, background, clothing, story line, and which one you focus on more".

TABLE 1

Specifically, a feasible strategy for generating comment guidance information according to feature information of multimedia content is to analyze the multimedia content from multiple dimensions, determine feature information of one or more dimensions, such as category information, and then search for comment guidance information to be currently displayed according to a pre-established correspondence between the feature information and the comment guidance information. Because the determined comment guiding information is obtained based on the characteristic information of the multimedia content, the matching degree of the comment guiding information and the multimedia content is high, a user can quickly master the related information of the multimedia content and know the requirement of an author, and the user can be effectively guided to comment.

Specifically, a feasible strategy for generating comment guidance information according to feature information and an interaction identifier of multimedia content is that the multimedia content is analyzed from multiple dimensions, the feature information of one or more dimensions is determined, the type of the interaction identifier is determined by identifying the user touch position, and then the comment guidance information to be displayed at present is searched according to the pre-established feature information and the correspondence between the interaction identifier and the comment guidance information. The comment guiding information is generated by combining the multimedia content and the interactive identification, namely, the user comment is guided according to the requirements of both the user and the author, so that the pertinence is strong, and the accuracy is high.

TABLE 2

For another example, the guidance information set generated by the server for the released multimedia content a is shown in table 2, specifically, the correspondence between the feature information of the multimedia content and the comment guidance information, where the feature information of the multimedia content is the category information of the multimedia, and if the category information triggered by the user is "cate", the table 2 is looked up to know that the comment guidance information is "kokuai cate, a kind of country sound".

For another example, a guidance information set generated by the server for the released multimedia content a is shown in table 3, specifically, a corresponding relationship between the feature information of the multimedia content and the interactive identifier and the comment guidance information, if the feature information of the multimedia content is category information, and if the target type of the category information and the interactive identifier triggered by the user is "science and technology + praise", table look-up 3 indicates that the comment guidance information is "science and technology must be captured at the same time for education capture".

TABLE 3

S102, dynamically adjusting the comment information frame corresponding to the multimedia content, and displaying the comment guiding information in the dynamically adjusted comment information frame.

The comment information box is arranged in a specific area on the multimedia content display interface, the comment information box can be dynamically adjusted, for example, the comment information box is expanded, or a guide route pointing to the comment information box is generated and displayed, or the comment information box is displayed in a flashing mode, so that a user can directly input comment information into the comment information box for comment, and in addition, before the user inputs the comment information, in order to guide the user to comment, comment guide information is displayed in the comment information box so as to attract the interest of the user, and the attention of the user is increased.

Of course, in order to have a better guidance effect, the comment guidance information in the comment information box may also be displayed by changing the display effect.

For example, the displayed comment guide information may be displayed in a comment information box in a manner of having a hint effect such as bold, slant, increased font size, modified font, and the like. The comment information box can be displayed in a floating mode or expanded mode, the prompt effect of the comment information box is enhanced, and then comment guiding information is displayed in the input box. Or the comment guiding information is directly displayed in the comment information box and points to the comment information box in a mode of having a pointing icon or a route.

In the embodiment of the application, the comment information frame on the dynamic effect adjustment interface can attract users, and the corresponding guide information is displayed in the comment information frame to guide the users to comment, so that authors who publish the multimedia content can optimize subsequent creation according to comment information input by other users, and further a network social platform can guarantee the output of high-quality multimedia content.

Please refer to fig. 3, which is a flowchart illustrating another comment information guiding method according to an embodiment of the present application. The embodiment is described from the terminal side, and the example of obtaining the comment guiding information based on the interactive identifier is described. The comment information guiding method may include the steps of:

s201, detecting a trigger instruction of a user for an interactive identifier of multimedia content, responding to a function corresponding to the interactive identifier, and acquiring comment guiding information, wherein the comment guiding information is matched with the interactive identifier;

it can be understood that the display interface corresponding to the multimedia content includes a plurality of interactive identifiers, such as a praise control, a collection control, a forwarding control, a comment publishing control, and the like, as shown in fig. 4a, a row of interactive identifiers is provided in a lower edge region of the display interface, and a "focus" control is also provided in an upper edge region of the display interface, and the interactive identifiers are used for a user to express a feeling after browsing the multimedia content.

For example, when a user clicks on the "follow" control, the user may be considered to approve the author publishing the multimedia content and may desire to subsequently browse through additional multimedia content published by the author. When the user clicks the "like" control, the user may be considered to like the multimedia content. When the user clicks on the "forward" control, the user may be deemed to wish to share the multimedia content for viewing by more people.

In a specific implementation, when a user touches an interactive identifier (e.g., a like control), a function corresponding to the interactive identifier (e.g., the like control, as shown in fig. 4 b) is responded, and meanwhile, comment guiding information is obtained according to a target type of the interactive identifier.

It is understood that different types of interaction identifications correspond to different comment guiding information. The triggered interactive identification is analyzed, the target type of the interactive identification is determined, and then the comment guide information corresponding to the target type is determined to be the comment guide information to be displayed currently according to the corresponding relation between the interactive identifications of different types and different comment guide information.

S202, obtaining a user identifier, dynamically adjusting a comment information frame corresponding to the multimedia content, and displaying the user identifier and the comment guiding information in the dynamically adjusted comment information frame.

One possible implementation manner is to expand the comment information frame corresponding to the multimedia content from an initial state according to a preset direction and a preset length, and display the user identifier and the comment guidance information in the expanded comment information frame.

Specifically, expanding a comment information frame corresponding to the multimedia content from an initial state according to a preset direction and a preset length, hiding an interaction identifier covered by the expanded comment information frame, and displaying the user identifier and the comment guide information in the comment information frame.

The user identification may be a name registered by the user on the platform, a user avatar, or other information for identifying the user. The user avatar is an avatar uploaded by a user when the user registers on the platform, and can be a picture in any picture format. Wherein, the user identification is obtained by the authorization of the user.

The preset direction and the preset length are predefined, such as horizontal rightward expansion by 1cm, upward expansion by 0.3cm, simultaneous upward and rightward expansion, and the like.

Alternatively, a predetermined shape, such as an extension from a rectangle to an ellipse, may be included.

Optionally, a preset color may be included, for example, the color in the comment information box changes from gray to green.

Of course, other characteristics with hint effect, such as font, font size, conversion to picture, animation effect, etc., can be included, and are not specifically limited herein.

The initial state is the state before the comment information box is expanded, and includes the shape of the input box, the color in the input box, the displayed default information, the position on the display interface, and the like.

For example, the comment information box is expanded from the initial state shown in fig. 4b in the horizontal rightward expansion direction and in the expansion length of 1cm, the expansion effect is as shown in fig. 4c, and as the space occupied by the expanded comment information box becomes larger, part of the function controls are covered, so that the covered function controls such as the review comment control and the collection control can be hidden, and the like comment control and the forward control are displayed.

Of course, if the user clicks the favorite control, the comment control and the like can be hidden and viewed, and the favorite control is moved to the position of the like to be displayed.

And then, displaying the user identification and the comment guiding information in the comment information box, realizing the effect of conversation, and achieving the effect of customizing different comment guiding information for different users.

After the preset time length, the user identification and the comment guiding information are hidden, and the comment information frame is restored to the initial state.

Of course, the effect is only to guide the user, but not to force the user, so that the user can be restored to the state before the expansion after a preset time (e.g. after 5 seconds) to end the guidance.

Optionally, expanding a comment information frame corresponding to the multimedia content from an initial state according to a preset direction and a preset length, translating an interactive identifier in the preset direction of the comment information frame along the preset direction, and displaying the user avatar and the comment guide information in the comment information frame; after the preset duration, hiding the user identification and the comment guiding information, restoring the comment information frame to the initial state, and translating the interactive identification along the reverse direction of the preset direction.

For example, as shown in fig. 4d, after the comment information box is expanded, in order to ensure that the interactive identifier is displayed completely and the user can perform any operation, the interactive identifier may be translated to the expansion direction and the distance between every two interactive identifiers is reduced, and then the user identifier and the comment guidance information are displayed in the comment information box. And similarly, the state before expansion is recovered after the preset time length, and the guidance is finished. Wherein, the user identification is obtained by the authorization of the user.

Further, after the comment information box is restored to the initial state, the user may input comment information in the comment information box to perform a comment.

Another possible implementation manner is that the user identifier and the comment guiding information are displayed in a comment information box corresponding to the multimedia content, and a guidance route pointing to the comment information box from the interaction identifier is displayed.

In a specific implementation, the comment guiding information can be directly displayed in the comment information box to realize the effect of the conversation. In order to make the dialog effect more interesting, user identifications, such as user avatars, can be displayed synchronously. Wherein, the user identification is obtained by the authorization of the user.

In addition, in order to make the guiding prompt effect more obvious, a guiding route pointing to the comment information box from the interactive identifier can be displayed to guide the user to view. For example, as shown in fig. 5, the comment information box displays "everyone has a high value on your point of view", and the guide arrow from the "like" control is just the comment information box.

And hiding the user identification and the comment guiding information after the preset time length, and hiding the guiding route.

Of course, the effect is only to guide the user, but not to force the user, so that the user can be restored to the state before guidance after a preset time (for example, after 5 seconds), and guidance is finished, thereby facilitating the user to input comment information or perform other interactive operations.

In the embodiment of the application, when a trigger instruction of a user for an interactive identifier of multimedia content is detected, a function corresponding to the interactive identifier is responded, comment guide information matched with the interactive identifier is obtained, and then a comment information frame is expanded, so that the comment guide information and the user identifier are displayed in the comment information frame corresponding to the multimedia content, or the comment guide information is displayed in the comment information frame corresponding to the multimedia content, and a guidance line pointing to the comment information frame is displayed at the same time for comment guide. The method has the advantages that the dynamic mode of expanding animation effect and expanding occupied space of the comment information frame or the mode of displaying the guide line pointing to the comment information frame has visual guide effect, comment guide is conducted on users, attention of the users can be attracted, and corresponding comment guide information is displayed in the comment information frame to guide the users to comment, so that the users who issue the multimedia content can optimize follow-up creation according to comment information input by the users, and further the network social platform can guarantee the output of high-quality multimedia content. In addition, the characteristics of the user identification are added, so that the conversation effect is more vivid, vivid and interesting, meanwhile, the effect of individually customizing the file is realized, the initial state is recovered after the preset duration to finish the guidance, the friendliness of an interactive interface and the interactivity and interestingness of multimedia content are improved, and the comment interest of the user is easily aroused.

Please refer to fig. 6, which is a flowchart illustrating a comment information guiding method according to an embodiment of the present application. The present embodiment is described from the terminal side, and the explanation will be given by taking the example of obtaining comment guidance information based on feature information of multimedia content. The comment information guiding method may include the steps of:

s301, detecting a trigger instruction of a user for an interactive identifier of multimedia content, responding to a function corresponding to the interactive identifier, and acquiring comment guiding information, wherein the comment guiding information is matched with feature information of the multimedia content;

see S201 specifically, and the details are not repeated here.

It should be noted that the feature information of the multimedia content may include at least one of interaction information, category information, and heat information of an event to which the multimedia content belongs. The interactive information is the information of the comment quantity, the forwarding quantity, the praise quantity, the collection quantity, the attention degree and the like of the multimedia content.

And when the feature information comprises the number of the comments of the multimedia content, obtaining comment guiding information based on the number range to which the number of the comments belongs.

For different comment quantities, the comment guide information to be displayed currently can be determined according to the corresponding relation.

The method can also be used for determining a currently adopted algorithm according to the comment quantity of the multimedia content and generating the comment guiding information to be displayed currently according to the algorithm, wherein the comment quantity ranges correspond to different algorithms.

When the feature information includes a forwarding number/an approval number/a collection number of the multimedia content, comment guiding information is acquired based on whether the forwarding number/the approval number/the collection number exceeds a threshold.

It is understood that the comment guidance information is different in the threshold range and outside the threshold range. And determining the comment guiding information to be displayed currently by comparing the current forwarding number/praise number/collection number with the threshold value.

When the feature information includes category information of the multimedia content, comment guiding information is acquired based on the category information.

It is understood that the category information of the multimedia contents includes various categories such as video, luxury, fashion, headline, design, animation, etc. The same multimedia content may belong to a plurality of different categories of information at the same time.

The comment guiding information corresponding to different types of information is different, when one multimedia content belongs to a plurality of different types of information at the same time, one of the comment guiding information can be selected as the comment guiding information to be displayed currently, and the comment guiding information of the plurality of types of information to which the multimedia content belongs can be synthesized to generate the comment guiding information to be displayed currently, wherein the synthesis can be synthesized according to a preset algorithm.

And when the characteristic information comprises the popularity information of the event to which the multimedia content belongs, obtaining comment guiding information based on the ranking sequence of the popularity information.

It can be understood that the server sorts and marks different multimedia contents according to the heat degree, such as marking as "burst", "new", "hot", and the like, and at the same time, the server sorts corresponding to a heat degree. Of course, the hotness sequence is refreshed periodically, i.e. the hotness of the same multimedia content is different at different times.

And different popularity ranges correspond to different comment guiding information, and after determining the popularity of the event to which the multimedia content belongs at the current moment, the corresponding comment guiding information can be determined according to the corresponding relation.

If the characteristic information also comprises the display duration of the multimedia content, determining the display duration range to which the display duration belongs; and determining the comment guiding information corresponding to the target display duration range based on the corresponding relation between the different display duration ranges and the different comment guiding information.

Because the corresponding relation between the different display time length ranges and the different comment guiding information is preset, the display time length range to which the display time length belongs is searched in the different display time length ranges.

For example, if the correspondence between the different display time ranges and the different comment guidance information is shown in table 4, the display time range corresponding to the display time is searched in table 4, and if the display time range belongs to the range of 1 to 3, it is determined that the corresponding comment guidance information is "everyone places your view in high importance on your view".

TABLE 4

Duration range (minutes)	Comment guide information
		1～3	Everyone pays attention to your view
3～5	What the car is under the present situation is
		5～8	Please show your positive energy view
……	……

The display duration of the multimedia content can be determined in various ways:

because a user generally browses page information in a sliding screen mode, when it is detected that the user inputs a sliding operation for the multimedia content, the duration corresponding to the sliding operation is obtained, and the duration is determined as the presentation duration of the multimedia content.

When a voice signal input by a user aiming at the multimedia content is received, analyzing the voice signal, extracting a duration keyword, and determining the duration indicated by the duration keyword as the display duration of the multimedia content.

The method comprises the steps of collecting a visual signal of a user watching multimedia content, determining the time length of the visual signal staying on a multimedia content display page, and determining the time length as the display time length of the multimedia content.

Timing from the display of the multimedia content page, recording the duration of the page without jumping, and determining the duration as the display duration of the multimedia content.

S302, obtaining a user identifier, dynamically adjusting a comment information frame corresponding to the multimedia content, and displaying the user identifier and the comment guiding information in the dynamically adjusted comment information frame.

See S202 specifically, and will not be described herein.

Please refer to fig. 7, which is a flowchart illustrating a comment information guiding method according to an embodiment of the present application. The embodiment is described from the terminal side, and the comment guiding information is obtained based on the feature information and the interactive identifier of the multimedia content as an example. The comment information guiding method may include the steps of:

s401, detecting a trigger instruction of a user for an interactive identifier of multimedia content, responding to a function corresponding to the interactive identifier, and acquiring comment guiding information, wherein the comment guiding information is matched with the characteristic information of the multimedia content and the interactive identifier;

see S201 and S301 for details, which are not described herein.

It is understood that the characteristic information of the multimedia content may include at least one of interaction information, category information, and heat information of an event to which the multimedia content belongs. Then, the combination of the feature information and the interactive mark of the multimedia content at least comprises interactive information + interactive mark, category information + interactive mark, and popularity information + interactive mark of the event to which the multimedia content belongs. The interactive information, the category information, the popularity information of the event to which the multimedia content belongs, and the interactive identifier respectively include a plurality of categories, so that the feature information and the interactive identifier of the multimedia content may specifically include a plurality of categories, which are not listed one by one.

S402, obtaining a user identifier, dynamically adjusting a comment information frame corresponding to the multimedia content, and displaying the user identifier and the comment guiding information in the dynamically adjusted comment information frame.

See S202 specifically, and will not be described herein.

Optionally, the feature information of the multimedia content may further include a presentation duration of the multimedia content, and therefore, the comment guidance information may further be obtained in combination with one or more of the presentation duration, the interaction information, the category information, the popularity information of the event to which the multimedia content belongs, and the type of the interaction identifier.

The following are embodiments of the apparatus of the present application that may be used to perform embodiments of the method of the present application. For details which are not disclosed in the embodiments of the apparatus of the present application, reference is made to the embodiments of the method of the present application.

Please refer to fig. 8, which shows a schematic structural diagram of a comment information guiding apparatus according to an exemplary embodiment of the present application. The comment information guide device may be implemented as all or a part of the terminal by software, hardware, or a combination of both. The apparatus 1 includes a guidance information acquisition module 11 and a guidance information display module 12.

The guide information acquisition module 11 is configured to detect a trigger instruction of a user for an interactive identifier of the multimedia content, and acquire review guide information; wherein the comment guiding information is matched with the characteristic information of the multimedia content and/or the interaction identification;

and the guiding information display module 12 is configured to dynamically adjust a comment information frame corresponding to the multimedia content, and display the comment guiding information in the dynamically adjusted comment information frame.

Optionally, the guidance information obtaining module 11 is specifically configured to:

determining a target type of the interaction identifier triggered by the user;

and determining the comment guiding information corresponding to the target type based on the corresponding relation between the different types of interaction identifications and the different comment guiding information.

Optionally, the feature information of the multimedia content includes a presentation duration of the multimedia content, and the guidance information obtaining module 11 is specifically configured to:

determining the display duration of the multimedia content and a target display duration range corresponding to the display duration;

and determining the comment guiding information corresponding to the target display duration range based on the corresponding relation between the different display duration ranges and the different comment guiding information.

detecting a sliding operation of the user for the multimedia content;

and acquiring the duration corresponding to the sliding operation, and determining the duration as the display duration of the multimedia content.

Optionally, the feature information of the multimedia content includes at least one of interaction information, category information, and heat information of an event to which the multimedia content belongs.

Optionally, the guidance information display module 12 is specifically configured to:

acquiring a user identifier;

and dynamically adjusting a comment information frame corresponding to the multimedia content, and displaying the user identification and the comment guiding information in the dynamically adjusted comment information frame.

Wherein, the user identification is obtained by the authorization of the user.

expanding the comment information frame corresponding to the multimedia content from the initial state according to a preset direction and a preset length, and displaying the user identification and the comment guiding information in the expanded comment information frame.

expanding the comment information frame corresponding to the multimedia content from an initial state according to a preset direction and a preset length, and hiding the functional control covered by the expanded comment information frame;

optionally, as shown in fig. 9, the apparatus further includes:

the information recovery module 13 is configured to hide the user identifier and the comment guiding information after a preset duration, recover the comment information frame to the initial state, and display a function control covered by the comment information frame.

expanding a comment information frame corresponding to the multimedia content from an initial state according to a preset direction and a preset length, and translating an interactive identifier in the preset direction of the comment information frame along the preset direction;

the information recovery module 13 is specifically configured to:

after the preset duration, hiding the user identifier and the comment guiding information, restoring the comment information frame to the initial state, and translating the interactive identifier along the direction opposite to the preset direction.

displaying the user identification and the comment guiding information in a comment information box corresponding to the multimedia content, and displaying a guiding route pointing to the comment information box from the interaction identification;

Optionally, as shown in fig. 9, the apparatus further includes:

and the function response module 14 is configured to respond to the function corresponding to the interaction identifier.

It should be noted that, when the comment information guiding apparatus provided in the above embodiment executes the comment information guiding method, only the division of the above function modules is taken as an example, and in practical applications, the above functions may be distributed to different function modules according to needs, that is, the internal structure of the device may be divided into different function modules to complete all or part of the above described functions. In addition, the comment information guiding device and the comment information guiding method provided by the above embodiments belong to the same concept, and the detailed implementation process thereof is referred to as the method embodiment, which is not described herein again.

The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.

An embodiment of the present application further provides a non-transitory computer-readable storage medium, where the computer storage medium may store a plurality of instructions, where the instructions are suitable for being loaded by a processor and executing the method steps in the embodiments shown above, and a specific execution process may refer to specific descriptions of the embodiments shown in fig. 1a to fig. 7, which are not described herein again.

Fig. 10 is a schematic diagram of a computer-readable storage medium according to an embodiment of the application. As shown in FIG. 10, a computer-readable storage medium according to embodiments of the present application has non-transitory computer-readable instructions 310 stored thereon. When executed by a processor, the non-transitory computer readable instructions 310 perform all or a portion of the steps previously described.

Please refer to fig. 11, which is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure. As shown in fig. 11, the electronic device 1000 may include: at least one processor 1001, at least one network interface 1004, a user interface 1003, memory 1005, at least one communication bus 1002.

Wherein a communication bus 1002 is used to enable connective communication between these components.

The user interface 1003 may include a Display screen (Display) and a Camera (Camera), and the optional user interface 1003 may also include a standard wired interface and a wireless interface.

The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface), among others.

Processor 1001 may include one or more processing cores, among other things. The processor 1001 interfaces various components throughout the electronic device 1000 using various interfaces and lines to perform various functions of the electronic device 1000 and to process data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 1005 and invoking data stored in the memory 1005. Alternatively, the processor 1001 may be implemented in at least one hardware form of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). The processor 1001 may integrate one or more of a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a modem, and the like. Wherein, the CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing the content required to be displayed by the display screen; the modem is used to handle wireless communications. It is understood that the modem may not be integrated into the processor 1001, but may be implemented by a single chip.

The Memory 1005 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). Optionally, the memory 1005 includes a non-transitory computer-readable medium. The memory 1005 may be used to store an instruction, a program, code, a set of codes, or a set of instructions. The memory 1005 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing the various method embodiments described above, and the like; the storage data area may store data and the like referred to in the above respective method embodiments. The memory 1005 may optionally be at least one memory device located remotely from the processor 1001. As shown in fig. 11, a memory 1005, which is a kind of computer storage medium, may include therein an operating system, a network communication module, a user interface module, and a guidance application for inputting comment information.

In the electronic device 1000 shown in fig. 11, the user interface 1003 is mainly used as an interface for providing input for a user, and acquiring data input by the user; and the processor 1001 may be configured to call a guidance application program for inputting comment information stored in the memory 1005, and specifically perform the following operations:

In one embodiment, the processor 1001 further performs the following operations:

determining a target type of the interaction identifier triggered by the user;

In one embodiment, the feature information of the multimedia content includes a presentation duration of the multimedia content, and the processor 1001 further performs the following operations:

detecting a sliding operation of the user for the multimedia content;

In one embodiment, the feature information of the multimedia content includes at least one of interaction information, category information, and heat information of an event to which the multimedia content belongs.

In one embodiment, when the processor 1001 performs dynamic adjustment on a comment information frame corresponding to the multimedia content and displays the comment guiding information in the dynamically adjusted comment information frame, the following operations are specifically performed:

acquiring a user identifier;

In an embodiment, when the processor 1001 performs dynamic adjustment on a comment information box corresponding to the multimedia content and displays the user identifier and the comment guiding information in the dynamically adjusted comment information box, the following operations are specifically performed:

In an embodiment, when the processor 1001 executes expanding the comment information box corresponding to the multimedia content from the initial state according to the preset direction and the preset length, the following operation is specifically executed:

expanding the comment information frame corresponding to the multimedia content from an initial state according to a preset direction and a preset length, and hiding the interactive identification covered by the expanded comment information frame;

the processor 1001, after performing displaying the comment guiding information in the expanded comment information box, further performs the following operations:

after the preset duration, hiding the user identification and the comment guiding information, restoring the comment information frame to the initial state, and displaying the interactive identification covered by the comment information frame.

the processor 1001, after performing displaying the user identification and the comment guidance information in the expanded comment information box, further performs the following operations:

and hiding the comment guiding information after the preset duration, restoring the comment information frame to the initial state, and translating the interactive identification along the direction opposite to the preset direction.

In an embodiment, when the processor 1001 displays the user identifier and the comment guiding information in a comment information box corresponding to the multimedia content, the following operations are specifically performed:

In one embodiment, the processor 1001, after executing the trigger instruction of detecting the interaction identifier of the user for the multimedia content, further performs the following operations:

and responding to the function corresponding to the interactive identification.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program that can be stored in a computer-readable storage medium and includes processes of the embodiments of the methods described above when the computer program is executed. The storage medium may be a magnetic disk, an optical disk, a read-only memory or a random access memory.

The above disclosure is only for the purpose of illustrating the preferred embodiments of the present application and is not to be construed as limiting the scope of the present application, so that the present application is not limited thereto, and therefore, the present application is intended to cover all equivalent variations of the present application.

Claims

1. A comment information guidance method, characterized by comprising:

detecting a trigger instruction of a user for an interactive identifier of multimedia content, and acquiring comment guiding information; wherein the comment guiding information is matched with the feature information of the multimedia content and/or the interaction identifier;

2. The method of claim 1, further comprising:

determining a target type of the interaction identifier triggered by the user;

3. The method of claim 1, wherein the feature information of the multimedia content comprises a presentation duration of the multimedia content, and the method further comprises:

4. The method of claim 3, further comprising:

detecting a sliding operation of the user for the multimedia content;

5. The method according to claim 1, wherein the characteristic information of the multimedia content comprises at least one of interaction information, category information, and heat information of an event to which the multimedia content belongs.

6. The method of claim 1, wherein the dynamically adjusting a comment information box corresponding to the multimedia content and displaying the comment guiding information in the dynamically adjusted comment information box comprises:

acquiring a user identifier;

7. The method of claim 6, wherein dynamically adjusting a comment information box corresponding to the multimedia content and displaying the user identifier and the comment guiding information in the dynamically adjusted comment information box comprises:

8. The method of claim 7, wherein expanding the comment information box corresponding to the multimedia content from the initial state according to the preset direction and the preset length comprises:

expanding the comment information frame corresponding to the multimedia content from the initial state according to a preset direction and a preset length, and hiding an interactive identifier covered by the expanded comment information frame;

after the displaying the user identifier and the comment guiding information in the expanded comment information box, the method further includes:

9. The method of claim 7, wherein expanding the comment information box corresponding to the multimedia content from the initial state according to the preset direction and the preset length comprises:

10. The method of claim 6, wherein dynamically adjusting a comment information box corresponding to the multimedia content and displaying the user identifier and the comment guiding information in the dynamically adjusted comment information box comprises:

11. The method of claim 1, wherein after detecting the triggering instruction of the interactive identification of the user for the multimedia content, the method further comprises:

and responding to the function corresponding to the interactive identification.

12. A comment information guide apparatus, characterized in that the apparatus comprises:

13. A non-transitory computer readable storage medium storing instructions adapted to be loaded by a processor and to perform the method steps of any of claims 1 to 11.

14. An electronic device, comprising: a processor and a memory; wherein the memory stores a computer program adapted to be loaded by the processor and to perform the method steps of any of claims 1 to 11.