JP6328085B2 - Information display device, distribution device, information display method, and information display program - Google Patents

Description

  The present invention relates to an information display device, a distribution device, an information display method, and an information display program.

  Conventionally, a technique for displaying a plurality of information on an arbitrary information display device such as a smart device such as a smartphone or a tablet PC (Personal Computer), a desktop PC, or the like is known. As an example of such a technique, a technique for generating interest in content by displaying predetermined content on a screen and changing the display mode of the content according to an operation from a user is known. For example, a technique is known that displays a web page and content related to an advertisement on a screen, and enlarges the area for displaying the content when a user performs a scroll operation of the web page.

JP 2014-049095 A

  However, in the above-described conventional technology, it may not be said that the effect of appealing information related to the content is necessarily high. For example, in the related art, when a scroll operation of a web page is performed, only the area for displaying the content is increased, and if the user is not gazing at the content, the information related to the content is appropriately transmitted. There may not be.

  The present application has been made in view of the above, and an object thereof is to provide an information display device, a distribution device, an information display method, and an information display program that improve the appeal of information related to content.

  The information display device according to the present application changes a display mode of the content according to an operation on the content, a display unit that displays the predetermined content and a first image including a predetermined subject, and the first display And a switching unit that switches the image to a second image that is different from the first image in a viewpoint position with respect to the subject.

  According to one aspect of the embodiment, there is an effect that the effect of appealing information related to the content can be improved.

FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram illustrating an example of a multi-viewpoint image according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 8 is a diagram illustrating an example of a process in which the terminal device according to the embodiment displays a part of an image included in the multi-viewpoint image. FIG. 9 is a diagram illustrating an example of timing at which the terminal device according to the embodiment acquires a multi-viewpoint image. FIG. 10 is a diagram illustrating an example of a process in which the terminal device according to the embodiment expands the display area. FIG. 11 is a diagram illustrating an example of a process in which the terminal device according to the embodiment changes the position for displaying the multi-viewpoint image according to the scroll operation. FIG. 12 is a diagram illustrating an example of a multi-viewpoint image including images having different time series. FIG. 13 is a diagram illustrating an example of a multi-viewpoint image in which images with different viewpoint positions in the respective axial directions are arranged. FIG. 14 is a flowchart illustrating an example of a flow of display change processing executed by the terminal device according to the embodiment. FIG. 15 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server.

  Hereinafter, a mode for carrying out an information display device, a distribution device, an information display method, and an information display program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information display device, the distribution device, the information display method, and the information display program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of terminal device 100]
First, an example of processing executed by the terminal device 100, which is an example of an information display device, will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 1 illustrates an example in which a web page C10, a plurality of images C21 to C25, and content C26 are displayed by the terminal device 100.

  A terminal device 100 illustrated in FIG. 1 is a smart device such as a smartphone or a tablet, and can communicate with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is a portable terminal device. The terminal device 100 includes an output unit 130 such as a liquid crystal display. The terminal device 100 is assumed to employ a touch panel. That is, the user of the terminal device 100 performs various operations by touching the display surface of the output unit 130 with a finger or a dedicated pen.

  The web page C10 is a web page in which, for example, news, weather forecast, received mail index and contents, photo viewer, and other various contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). This is a web page described in. In the following description, it is assumed that the web page C10 is a so-called portal site web page. The web page C10 is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. The web page C10 is a web page whose vertical display size is longer than the vertical display size of the output unit 130 of the terminal device 100.

  The web page C10 is, for example, news, weather forecasts, received mail indexes and contents, photo viewers, and other various contents arranged in independent tiles. For each content arranged in tiles, for example, It may be content that can be operated and updated. In such a case, the size and arrangement position of each tile arranged on the web page C10 may be automatically changed for each tile, or may be changed according to a user operation. The web page C10 may be a web page described in HTML (Hyper Text Markup Language), XML (Extensible Markup Language), or the like. Such a web page C10 includes an input field for inputting a search keyword, links to other web pages, and the like.

  The multi-viewpoint image C20 is content including a plurality of images C21 to C25, for example, content related to an advertisement. Each of the images C21 to C25 is content displayed together with the web page C10, for example, an image related to an advertisement. For example, each of the images C <b> 21 to C <b> 25 is an image obtained by capturing the same subject from viewpoint positions that are stepwise different and at the same distance from the subject, and has a display size that is larger than the screen of the terminal device 100. Is also a small image.

  In the example illustrated in FIG. 1, the image C <b> 21 is an image obtained by capturing a female face portion from the right side. Further, the image C22 is an image obtained by imaging a female face portion from the diagonally right front. The image C23 is an image obtained by capturing a female face portion from the front. Further, the image C24 is an image obtained by capturing the female face portion from the diagonally left front. The image C25 is an image obtained by capturing the female face portion from the left side. That is, the images C21 to C25 have the female face portion as the gazing point, and the distance between the subject and the viewpoint position is maintained at the same level, while the viewpoint position is gradually moved from the left side to the right side of the woman. It is the some image which imaged the face.

  The content C26 is content that is displayed on the screen when the user selects the multi-viewpoint image C20. For example, the content C26 is content related to an advertisement similar to the images C21 to C25. In the example illustrated in FIG. 1, the content C26 is an image obtained by capturing the entire subject of each of the images C21 to C25 included in the multi-viewpoint image C20 (hereinafter, may be described as the subject of the multi-viewpoint image C20) from the front. The image has the same display size as the screen of the terminal device 100. The content C26 may be a moving image. Further, the content C26 may be an image or moving image including a subject different from the subject of the multi-viewpoint image C20, or may be an image including characters related to an advertisement.

  Note that the multi-viewpoint image C20 and the content C26 are not limited to the mode shown in FIG. For example, the multi-viewpoint image C20 and the content C26 are not only commercial or non-profit advertisements but also volunteer recruitment, public advertisements, notifications to the public, part of information related to the web page C10, and other arbitrary contents. To do. That is, the multi-view image C20 and the content C26 are not only content including so-called advertisement-related information, but also interest the user, information included in the multi-view image C20 or content C26, or such multi-view image. An image, a moving image, a character, a figure, a symbol, a hyperlink, or any other content can be applied as long as it widely informs information included in content related to C20 or content C26 (for example, a landing page). .

  Upon receiving the distribution of the web page C10, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 that distributes the content related to the advertisement. When receiving the distribution of the images C21 to C25 and the content C26 as the content related to the advertisement from the advertisement distribution server 20, the terminal device 100 displays the web page C10 and the image C21 together with the web page C10.

[2. Processing executed by terminal device 100]
Here, in the prior art, when the scroll operation of the web page C10 is performed, an area for displaying predetermined content is enlarged. However, in such a conventional technology, as the content area is expanded, the display area of the web page is narrowed. Therefore, when the user is gazing at the web page, the impression of the user with respect to the content deteriorates and the content There may be cases where the appeal effect of information cannot be properly demonstrated.

  Therefore, the terminal device 100 performs the following display change process. First, the terminal device 100 displays the web page C10 and the area where the image C21 is arranged in the multi-viewpoint image side by side. Then, the terminal device 100 changes the display mode of the web page C10 according to the operation on the web page C10, and switches the image C21 to the image C22 having a different viewpoint position with respect to the subject.

  For example, when an upward scroll operation is performed on the web page C10, the terminal device 100 scrolls the web page C10 upward and switches the image C21 to the image C22. Further, when the scroll operation in the upward direction is continuously performed on the web page C10, the terminal device 100 sequentially switches the displayed images among the images C21 to C25 while the scroll operation is performed. For example, the terminal device 100 switches the image C22 to the image C23, switches the image C23 to the image C24, and switches the image C24 to the image C25.

  Further, when the scroll operation in the downward direction is performed on the web page C10, the terminal device 100 scrolls the web page C10 in the downward direction and performs the scroll operation in the upward direction on each of the images C21 to C25. Contrary to when it was interrupted, it switched sequentially. Specifically, the terminal device 100 switches the image C25 to the image C24, switches the image C24 to the image C23, and changes the image C23 to the image C22 while the downward scroll operation is performed on the web page C10. Switching, the image C22 is switched to the image C21.

  Thus, since the terminal device 100 switches the image to be displayed to an image with a different viewpoint in accordance with the operation on the web page C10, it is possible to cause parallax in the user's field of view. As a result, the terminal device 100 can unconsciously direct the user's attention from the web page C10 to the multi-viewpoint image C20 without increasing the size of the area where the multi-viewpoint image C20 is displayed. For this reason, the terminal device 100 can improve the appeal effect of the information concerning the multi-viewpoint image C20 without deteriorating the user's impression.

  In addition, when the user who pays attention to the multi-view image C20 taps an area where the multi-view image C20 is displayed, that is, when the multi-view image C20 is selected, the terminal device 100 selects the content C26. Is displayed on the entire screen. Further, when the user selects the content C26, the terminal device 100 displays a predetermined landing page. As a result, the terminal device 100 can impress the user with the information related to the multi-viewpoint image C20 and the content C26. For this reason, the terminal device 100 can improve the appeal power of the information regarding the multi-viewpoint image C20 and the content C26.

[2-1. Regarding the multi-viewpoint image C20]
Here, the terminal device 100 can display image switching in an arbitrary manner as long as it switches a plurality of images that can display parallax for the user. For example, the terminal device 100 may acquire the images C21 to C25 as separate image data and switch the images C21 to C25 according to a scroll operation.

  Further, the terminal device 100 accepts distribution of one image data in which the images C21 to C25 are arranged in a horizontal row or a vertical row as the multi-view image C20, and the displayed area of the multi-view image C20 is operated. The images C21 to C25 may be switched by switching accordingly. For example, when the terminal device 100 acquires an image in which the images C21 to C25 are arranged as a horizontal example as the multi-view image C20, the terminal device 100 displays an area in which the image C21 is arranged in the multi-view image C20. When the scroll operation is performed, the terminal device 100 is displayed by switching the displayed area of the multi-viewpoint image from the area where the image C21 is arranged to the area where the image C22 is arranged. The image may be switched from the image C21 to the image C22. Such processing may be realized by a technique such as CSS (Cascading Style Sheets) sprite.

  Moreover, although the example mentioned above demonstrated the example which uses the some image which image | photographed the woman as the images C21-C25, embodiment is not limited to this. For example, the subject of the image included in the multi-viewpoint image C20 may be a person, an object, a landscape, or the like, and may include an advertisement target photo, an advertisement text, a company logo, or the like. The image included in the multi-viewpoint image C20 may be an image including a virtual subject such as CG (Computer Graphics). That is, the subject included in the image may be real or virtual, and may be one or more.

  Further, the image included in the multi-viewpoint image C20 may not be an image with different viewpoints with respect to the subject but may be an image in which the gazing point is changed step by step around the viewpoint. For example, the multi-viewpoint image C20 may be a plurality of images obtained by capturing a landscape around the viewpoint while rotating it stepwise without moving the viewpoint.

  In addition, the multi-viewpoint image C20 may be a plurality of images in which the colors and patterns of clothes and belongings of the person who is the subject of photographing are different. Further, the multi-viewpoint image C20 may not be an image in which the locus of the viewpoint draws a circle, but may be a plurality of images in which the locus of the viewpoint draws an arbitrary straight line or curve. In other words, any image can be applied to the multi-viewpoint image C20 as long as it can cause parallax to the user when the switching is performed sequentially, such as images with different viewpoints in stages.

  In addition, the image included in the multi-viewpoint image C20 may be, for example, an image created by cutting out from a moving image obtained by shooting a subject while moving the viewpoint. In addition, the images included in the multi-viewpoint image C20 are not only images that are actually taken, but are, for example, images obtained by estimating an overall image of an object from several images and drawing the estimated overall image from different viewpoints. May be.

  In the following description, the information related to the multi-viewpoint image C20 and the information related to the content C26 are information related to the same advertisement, but the embodiment is not limited to this. That is, the information relating to the multi-viewpoint image C20 and the information relating to the content C26 may be information relating to different advertisements.

[2-2. Example of processing executed by terminal device 100]
Hereinafter, an example of the display change process executed by the terminal device 100 will be described with reference to FIG. In the following description, an example of the display change process executed by the terminal device 100 will be described separately for the first state to the sixth state.

  First, the terminal device 100 accepts distribution of the web page C10, the multi-viewpoint image C20, and the content C26. In such a case, the terminal device 100 displays the web page C10 and the image C21 among the multi-viewpoint images C20 as shown in the first state in FIG.

  Here, when the terminal device 100 receives the upward scroll operation with the user's finger F10, the terminal device 100 scrolls the web page C10 upward according to the scroll operation. Further, the terminal device 100 switches the image C21 to the image C22 having a different viewpoint position without moving the position for displaying the multi-viewpoint image C20 according to the scroll operation. As a result, the terminal device 100 displays the web page C10 and the image C22 as shown in the second state of FIG.

  Further, when the scroll operation in the upward direction is continued with the user's finger F10, the terminal device 100 sequentially switches the images to be displayed. That is, the terminal device 100 displays the subject in such a manner that the viewpoint position with respect to the subject is sequentially switched according to the scroll operation. For example, as illustrated in the third state in FIG. 1, the terminal device 100 switches the image C22 to the image C23 while scrolling the web page C10 upward. Similarly, when the scroll operation is continued, the terminal device 100 switches the image C23 to the image C24 as illustrated in the fourth state in FIG. Further, when the scroll operation is continued, the terminal device 100 switches the image C24 to the image C25 as illustrated in the fifth state of FIG.

  Here, when the user performs the downward scroll operation, the terminal device 100 switches the displayed image among the images C21 to C25 in the reverse order to the case where the upward scroll operation is performed. For example, when the terminal device 100 performs the downward scroll operation in the fifth state illustrated in FIG. 1, the image displayed in the order of the image C25, the image C24, the image C23, the image C22, and the image C21 according to the scroll operation. Is changed to the fourth state, the third state, the second state, and the first state shown in FIG.

  Further, when the user selects any of the images C21 to C25, the terminal device 100 displays the content C26 on the entire screen. For example, as illustrated in the fifth state in FIG. 1, when the user's finger F10 selects the area where the image C25 is displayed, the terminal device 100 displays the screen as illustrated in the sixth state in FIG. The content C26 is displayed throughout. When the user selects the content C26, the terminal device 100 ends the display of the content C26 and returns the display to the original state. For example, when the content C26 is selected, the terminal device 100 changes the display mode from the sixth state to the fifth state.

  Here, a link to a predetermined web page (a so-called landing page) may be set in the content C26. In such a case, when the user selects the content C26, the terminal device 100 displays a landing page corresponding to the multi-viewpoint image C20 or the content C26, such as the images C21 to C25 or the sales page of the product captured in the content C26. To do. Note that when any of the images C21 to C25 is selected, the terminal device 100 may display the landing page corresponding to the selected image without displaying the content C26.

  In this way, the terminal device 100 changes the display mode of the web page C10 according to the operation on the web page C10, and switches the image C21 to the image C22 having a different viewpoint with respect to the subject. As a result, the terminal device 100 can cause the user's attention to the multi-viewpoint image C20 as a result of generating parallax in an area different from the web page C10 when operating the web page C10. As a result, the terminal device 100 can improve the appeal effect of information related to the multi-viewpoint image C20.

[2-3. About the execution subject)
In addition, although description was abbreviate | omitted above, the terminal device 100 can implement | achieve the display change process mentioned above by arbitrary methods. For example, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the above-described display change processing and executing the application at an arbitrary timing.

  In addition, the terminal device 100 accepts distribution of control information that causes the display change process described above to be performed simultaneously with the distribution of the web page C10, the multi-viewpoint image C20, and the content C26. Then, the terminal device 100 performs the display change process described above according to the control information. Hereinafter, the terminal device 100 that executes the display change process shown in FIG. 1 according to such control information will be described. In the following description, the multi-viewpoint image C20 and the content C26 are assumed to be content related to advertisement, and may be described as advertisement content.

[3. Distribution system configuration)
Hereinafter, the terminal device 100 and the like that realize the above-described display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The distribution system 1 shown in FIG. 2 may include a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 is an information processing device used by a user who browses a web page. For example, the terminal device 100 is a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like. The terminal device 100 acquires the web page C10 from the content distribution server 30 according to the operation by the user, and displays the acquired web page C10. Moreover, when the acquisition command mentioned later is included with the web page C10, the terminal device 100 acquires the multi-view image C20 from the advertisement distribution server 20, and a predetermined image is included among the acquired multi-view images C20. The area is displayed together with the web page C10.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the advertisement distribution server 20 as content related to the advertisement (hereinafter referred to as advertisement content) such as the multi-viewpoint image C20 and the content C26 in accordance with the operation by the advertiser. For example, the advertiser terminal 10 submits a plurality of images C21 to C25 arranged in the multi-viewpoint image C20 to the advertisement distribution server 20 as the advertisement content. In addition, the advertiser terminal 10 submits a still image, a moving image, text data, a URL (Uniform Resource Locator) for acquiring a landing page, and the like to the advertisement distribution server 20 as the content C26.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives the advertisement content distribution request from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, the user's attributes, and the like. Is distributed to the terminal device 100. In addition, the advertisement distribution server 20 distributes control information for instructing a display mode of the advertisement content to be distributed to the terminal device 100 together with the advertisement content. This control information is described in a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  The content distribution server 30 is a web server or the like that distributes the web page C10 to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. A web page C10 in which various related information is arranged in a tile shape is distributed to the terminal device 100. The content distribution server 30 may be a server that distributes web pages such as a portal site where various types of information are arranged.

  Here, the web page C10 distributed by the content distribution server 30 includes an acquisition command. For example, the URL of the advertisement distribution server 20 is described as an acquisition command in an HTML file or the like that forms the web page C10. In this case, the terminal device 100 acquires the multi-viewpoint image C20 and the content C26 as the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

  Note that the various types of data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images that form web pages, moving images displayed along with web pages, and the like.

[4. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example illustrated in FIG. 4, the advertisement database 24 includes items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price. The advertisement database 24 may further store information such as information for matching contents and users, and information such as CTR (Click Through Rate).

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates content submitted from the advertiser terminal 10, that is, content related to the advertisement, such as the multi-viewpoint image C 20 or the content C 26. Although FIG. 4 shows an example in which conceptual information such as “C20” to “C60” is stored in “advertising content”, actually, individual images that are intended to convey common information to the user In addition, a URL where each content is located, such as a moving image, sound and image, text data, game data, game format advertisement, or a file path name indicating the storage location thereof is stored.

  Here, in the advertisement database 24, the images C21 to C25 included in the multi-viewpoint image C20 are registered as one image as the advertisement content. For example, FIG. 5 is a diagram illustrating an example of a multi-viewpoint image according to the embodiment. For example, in the advertisement database 24, one image data in which the images C21 to C25 are arranged in a horizontal row is registered as the multi-viewpoint image C20. In such a case, the advertisement distribution server 20 distributes the multi-viewpoint image C20 to the terminal device 100. And the terminal device 100 switches the image displayed with the web page C10 by switching the area | region displayed among the multi-viewpoint images C20 according to scroll operation.

  Returning to FIG. 4, the description will be continued. In addition to the multi-viewpoint image C20 and the content C26, the advertisement database 24 indicates information specifying the display area of the multi-viewpoint image and the display mode of each content. Control instructions to be registered are registered. For example, in the example illustrated in FIG. 4, names such as “0 to 199, 200 to 399, 400 to 599, 600 to 799, and 800 to 999” are given as the names of the multi-viewpoint images C20. The numerical value included in the name is information indicating an area to be displayed in the multi-viewpoint image C20. For example, when the lower left vertex of the multi-viewpoint image C20 is set as the origin, the range is displayed. Information.

  For example, the name of the multi-viewpoint image C20 shown in FIG. 4 includes a first image (for example, the image C21) from “0 to 199” pixels in the horizontal direction and a second image (for example, from “200 to 399” pixels). , Image C22), up to "400-599" pixels in the third image (eg, image C23), up to "600-799" pixels in the fourth image (eg, image C24), up to "800-999" pixels. Indicates that this is the fifth image. Such a name is set by the user when the advertiser terminal 10 registers the multi-viewpoint image C20, for example.

  The name of the multi-view image C20 may be automatically assigned by the advertisement distribution server 20 when the multi-view image C20 is registered in the advertisement database 24. For example, the advertisement distribution server 20 acquires the images C21 to C25 included in the multi-viewpoint image C20 as separate image data. In such a case, the advertisement distribution server 20 generates the multi-viewpoint image C20 in which the images C21 to C25 are arranged, and specifies and specifies the positions where the images C21 to C25 are arranged from the display sizes of the images C21 to C25. A numerical value indicating the position may be set as the name of the multi-viewpoint image C20.

  In the control instruction, when displaying the multi-viewpoint image C20, which range is displayed first, in what manner the range to be displayed is switched, or what range is displayed when an operation is performed. Or information on what kind of display is to be performed at the time of selection. The control instruction is arbitrarily set by the advertiser when the advertiser registers the advertising content, for example.

  “Number of impressions” indicates the number of times the advertisement content is displayed. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid from the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guaranteed type.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” submits the multi-view images C20 to C40 as the advertising content. Also, in FIG. 4, the number of impressions of the advertising content “C20” is “10000”, the number of impression guarantees is “20000”, and the charge amount when the content “C20” is displayed for the number of guaranteed impressions is “aaa” An example is shown.

  In addition, when distributing the content related to the advertisement in the click charging format in which the fee is charged every time the advertisement content is selected, the advertisement database 24 stores the number of times the content is selected and the amount charged when the content is selected. Etc. are registered. Further, when the advertisement request is selected in a bid format when the distribution request is received and the selected advertisement content is distributed, the advertisement database 24 has an advertisement fee set by the advertiser as a reward per impression. Bid price, CTR, etc. are registered.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission acceptance unit 25 accepts submission of advertisement content. In addition, the submission receiving unit 25 receives the multi-viewpoint image C20 and the control instruction. In such a case, the submission acceptance unit 25 registers the multi-viewpoint image C20 and the control instruction in the advertisement database 24 with the advertiser ID.

  In addition, when the submission reception unit 25 acquires the images C21 to C25 included in the multi-viewpoint image C20 as individual image data, the submission reception unit 25 generates the multi-viewpoint image C20 from the images C21 to C25 and the images C21 to C25. From the display size of C25, information for designating the name of the multi-viewpoint image C20, that is, the area to be displayed in the multi-viewpoint image C20 is generated. Then, the submission acceptance unit 25 registers the generated information and the multi-viewpoint image C20 in the advertisement database 24 as advertisement content. The submission receiving unit 25 may acquire the multi-viewpoint image C20 including the images C21 to C25 from the advertiser terminal 10 as one data. In addition, the submission receiving unit 25 may automatically execute calibration of the images C21 to C25.

  Here, when the submission accepting unit 25 acquires a moving image from the advertiser, the submission accepting unit 25 generates an image having different viewpoints with respect to the subject in stages from the moving image, and the multi-view image obtained by collecting the generated images is used as the advertisement database 24. You may register with. In addition, the submission receiving unit 25 estimates the shape of the subject from the image received from the advertiser, generates images with different viewpoints with respect to the subject based on the estimated shape, and collects the generated images. Multi-viewpoint images may be registered in the advertisement database 24. Note that any image processing technique can be applied to such estimation.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes. In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR. Then, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement contents that match user attribute information (such as psychographic attributes and demographic attributes).

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a control instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for making the terminal device 100 perform the display change process of the content which the extracted control instruction | indication shows. Thereafter, the distribution unit 28 distributes the generated control information and advertisement content to the terminal device 100.

[5. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As illustrated in FIG. 6, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk, for example. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 and distributes the acquired web page to the terminal device 100.

  Further, the distribution unit 35 generates a web page C10 and distributes the generated web page C10 to the terminal device 100. In such a case, when receiving the web page C10, the terminal device 100 transmits an advertisement distribution request to the advertisement distribution server 20, and displays the received advertisement content as a response. And the terminal device 100 performs the display change process which changes advertisement content according to a user's operation.

[6. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 7 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 7, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various information. For example, the output unit 130 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated. In the following description, the output unit 130 may be described as a screen.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the triaxial direction. Note that the physical sensor 140 is not limited to a gyro sensor, and an arbitrary sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

  The control unit 150 is realized, for example, by executing various programs (corresponding to an example of a display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by a CPU, an MPU, or the like. For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 7, the control unit 150 includes a request unit 151, an operation control unit 152, and a display control unit 153, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 7, and may be another configuration as long as information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 7, and may be another connection relationship.

  When the request unit 151 receives the URL of the web page C10 from the operation control unit 152, the request unit 151 transmits an acquisition request for the web page C10 indicated by the received URL to the content distribution server 30. Further, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20 when an acquisition command is included in the web page received from the content distribution server 30.

  The operation control unit 152 executes various controls according to user operations received via the input unit 120. For example, when the user performs a display operation of the web page C10 on the input unit 120, the operation control unit 152 outputs the URL of the web page C10 to be displayed to the request unit 151. In addition, the operation control unit 152 outputs the content of the user operation received via the input unit 120 to the display control unit 153.

  The display control unit 153 executes processing for displaying the received web page and advertisement content on the output unit 130. For example, the display control unit 153 operates as a display unit 154, a detection unit 155, and a switching unit 156 as illustrated in FIG. Execute the process. The display unit 154, the detection unit 155, and the switching unit 156 are realized, for example, by executing control information using the RAM as a work area by a CPU, an MPU, or the like.

  The display unit 154 displays the web page C10 and an image including a predetermined subject. For example, when the display unit 154 receives the multi-viewpoint image C20 in which the images C21 to C25 are arranged, the display unit 154 displays an area instructed from the switching unit 156 described later in the multi-viewpoint image C20 together with the web page C10.

  Further, when a scroll operation in the vertical direction of the screen is performed, the display unit 154 scrolls the web page C10 according to the scroll operation according to an instruction from the switching unit 156 described later, and is displayed in the multi-viewpoint image C20. The area to be displayed is switched to an area where an image different from the displayed image is arranged.

  Here, when any of the images C21 to C25 included in the multi-viewpoint image C20 is selected, the display unit 154 newly displays a content C26 including a predetermined image or a predetermined moving image. Then, when the content C26 is selected, the display unit 154 ends the display of the content C26 and displays the web page C10 and the selected image. When any of the images C21 to C25 included in the multi-viewpoint image C20 is selected, the display unit 154 displays a landing page corresponding to the multi-viewpoint image C20 without displaying the content C26. Also good. The display unit 154 may display a different landing page for each selected image. Further, the multi-display unit 154 may display a predetermined landing page when the content C26 is selected.

  The detection unit 155 detects a scroll operation for the web page C10. For example, the detection unit 155 acquires the content of the scroll operation from the operation control unit 152. And the detection part 155 determines how to switch an image based on the content of the acquired scroll operation. For example, when the direction of the acquired scroll operation is an upward direction and the scroll operation is performed for a predetermined threshold value or more, the detection unit 155 determines the displayed area of the multi-view image C20 as the left side of the multi-view image C20. To switch to the right side. In addition, when the direction of the acquired scroll operation is the downward direction and the scroll operation is performed for a predetermined threshold or more, the detection unit 155 determines the displayed area of the multi-view image C20 as the right side of the multi-view image C20. To switch from left to right. Then, the detection unit 155 notifies the switching unit 156 of the determination result.

  The switching unit 156 changes the display mode of the web page C10 according to an operation on the web page C10, and the displayed image has a different viewpoint position with respect to the subject, and the distance between the subject and the viewpoint position is approximately the same. Switch to an image. For example, when an upward scroll operation is performed while the image C21 is displayed, the switching unit 156 changes the displayed area of the multi-viewpoint image C20 from the area where the image C21 is arranged to the image C22. The display unit 154 is instructed to switch to the area where is placed.

  For example, when receiving the multi-viewpoint image C20 in which the images C21 to C25 are arranged, the switching unit 156 analyzes the name of the multi-viewpoint image C20, and selects the image C21 arranged on the leftmost side of the multi-viewpoint image C20. Identify the region “0-199” pixels. Then, the display unit 154 instructs the display unit 154 to display the specified region of the multi-viewpoint image C20, that is, the region where the image C21 is arranged.

  In addition, when the determination unit 156 notifies the detection unit 155 that the display area of the multi-viewpoint image C20 is switched to the right side of the multi-viewpoint image, the switching unit 156 displays the display from the name of the multi-viewpoint image C20. The area arranged on the right side of the current area is specified. In addition, when the determination unit 155 notifies the detection unit 155 that the area to be displayed in the multi-viewpoint image C20 is switched to the left side of the multi-viewpoint image, the switching unit 156 determines the multi-viewpoint image C20 from the name of the multi-viewpoint image C20. The area | region arrange | positioned on the left side of the area | region currently displayed among viewpoint images C20 is specified. Then, the switching unit 156 instructs the display unit 154 to display the specified area.

  For example, when an upward scroll operation is performed when “0 to 199” pixels are displayed from the left side of the multi-viewpoint image C20, the switching unit 156 starts from the name of the multi-viewpoint image C20. The area “200 to 399” pixels arranged on the right side of the currently displayed area “0 to 199” pixels are specified, and the display unit 154 is instructed to display the specified area. As a result, the switching unit 156 can switch the image C21 to the image C22. Further, the switching unit 154 performs the same processing while the upward scroll operation is performed, thereby switching the image C22 to the image C23, the image C23 to the image C24, and the image C24 to the image C25. Can do.

  In addition, when a “200 to 399” pixel is displayed from the left side of the multi-viewpoint image C20 and the scroll operation is performed in the downward direction, the switching unit 156 determines from the name of the multi-viewpoint image C20. The area “0 to 199” pixels arranged on the left side of the currently displayed area “200 to 399” pixels are specified, and the display unit 154 is instructed to display the specified area. As a result, the switching unit 156 switches the image C22 to the image C21. Further, the switching unit 154 performs the same processing while the downward scroll operation is performed, thereby switching the image C25 to the image C24, the image C24 to the image C23, and the image C23 to the image C22. Can do.

  Note that, when the images C21 to C25 are distributed individually, the switching unit 156 may realize switching of images by instructing the display unit 154 which image to switch to.

[7. Variation of display change processing)
In the above, an example of the display change process by the terminal device 100 has been described using the display mode illustrated in FIG. However, the embodiment is not limited to this. Hereinafter, variations of the display change process executed by the terminal device 100 will be described. Note that the display change process described below is realized by the display unit 154 performing various displays under the control of the switching unit 156, for example, but the embodiment is not limited to this.

[7-1. About the display size of each image)
In the embodiment described above, the terminal device 100 displays the multi-viewpoint image C20 including the images C21 to C25 having the same display size. However, the embodiment is not limited to this. For example, the terminal device 100 may display a multi-viewpoint image C20 including images C21 to C25 having different display sizes. In such a case, the terminal device 100 corrects the display size to a predetermined display size by changing, enlarging, reducing, trimming, or the like the aspect ratio of the image included in the display target area in the multi-viewpoint image C20. Then, an image with a corrected display size may be displayed.

  Further, the advertisement distribution server 20 may execute the correction of the display size. For example, when the advertisement distribution server 20 receives registration of images C21 to C25 having different display sizes, the advertisement distribution server 20 corrects the display sizes of the images C21 to C25 by an arbitrary image processing technique, and corrects the display sizes. A multi-viewpoint image C20 in which C21 to C25 are arranged may be generated.

  When the display sizes of the images C21 to C25 included in the multi-view image C20 are all the same, the display sizes of the images C21 to C25 may not be included in the name of the multi-view image C20. In such a case, when the scroll operation is performed, the terminal device 100 switches the image to be displayed by switching the displayed area of the multi-viewpoint image C20 to the area moved by a predetermined number of pixels. be able to.

  In the example described above, the display size of each of the images C21 to C25 included in the multi-view image C20 is the name of the multi-view image C20. When such processing is performed, the advertisement distribution server 20 can reduce the data to be distributed to the terminal device 100, and thus it is possible to reduce the time until the terminal device 100 displays the multi-viewpoint image C20. However, the embodiment is not limited to this. For example, the advertisement distribution server 20 may distribute information indicating the display size of each of the images C21 to C25 included in the multi-view image 20 separately from the multi-view image C20.

[7-2. (Display size of multi-viewpoint images)
In the example described above, the terminal device 100 switches the images C21 to C25 included in the multi-viewpoint image C20 according to the scroll operation, and displays the content C26 when the multi-viewpoint image C20 is selected. However, the embodiment is not limited to this. For example, the terminal device 100 may display an image having the same display size as the screen, and may switch the image according to a scroll operation.

  Here, the terminal device 100 cannot display the web page C10 when an image having the same display size as the screen is displayed. Therefore, the terminal device 100 may display only a part of the images C21 to C25 included in the multi-viewpoint image C20. That is, the terminal device 100 displays a part of any one of the images C21 to C25 included in the multi-viewpoint image C20, and displays a region displayed in the multi-viewpoint image C20 in response to the scroll operation. Switch to a part of the image that is different from the displayed image. Then, when an image is selected, the terminal device 100 may gradually expand the display area in which the multi-viewpoint image C20 is displayed, and display the entire selected image.

  Hereinafter, an example of processing in which the terminal device 100 displays a part of an image included in the multi-viewpoint image will be described with reference to FIG. FIG. 8 is a diagram illustrating an example of a process in which the terminal device according to the embodiment displays a part of an image included in the multi-viewpoint image. For example, in the example illustrated in FIG. 8, the terminal device 100 receives distribution of the web page C10 and a multi-viewpoint image C30 including a plurality of images C31 to C35.

  Here, similarly to the multi-viewpoint image C20 illustrated in FIG. 5, the multi-viewpoint image C30 is one image in which the images C31 to C35 related to the advertisement are arranged in the horizontal direction. The images C31 to C35 are images having the same display size as the screen of the terminal device 100. Specifically, each of the images C31 to C35 is a plurality of images obtained by capturing the same subject from different viewpoint positions in stages at the same viewpoint distance from the subject. For example, the images C <b> 31 to C <b> 35 are images obtained by capturing the whole image of a woman from different viewpoints in stages.

  When receiving the distribution of the multi-viewpoint image C30, the terminal device 100 executes the following processing. First, as shown in the first state in FIG. 8, the terminal device 100 displays the web page C10 and displays only the range of a predetermined region from the upper end of the image C31 included in the multi-viewpoint image C30. . In such a state, the terminal device 100 scrolls the web page C10 in response to a scroll operation on the web page C10, and displays a region displayed in the multi-viewpoint image C30 within a predetermined region from the upper end of the image C31. To the range of the predetermined area from the upper end of the image C32. Similarly, the terminal device 100 switches the displayed area of the multi-viewpoint image C30 to a part of an image different from the displayed image in response to the scroll operation.

  As a result of such processing, the terminal device 100 sequentially switches a predetermined area from the upper end of the images C31 to C35 in accordance with the scroll operation. A specific example of an image displayed by the terminal device 100 when such processing is performed is the same as the example shown in the first state to the fifth state in FIG.

  Here, when the user selects a displayed area of the multi-viewpoint image C30, it is considered that the user's interest has shifted to the multi-viewpoint image C30 instead of the web page C10. Therefore, when the user's finger F10 selects a displayed area in the multi-viewpoint image C30, the terminal device 100 gradually expands the display area of the multi-viewpoint image C30.

  For example, as shown in the first state of FIG. 8, when the user's finger F10 selects an area where a part of the image C31 is displayed, the terminal device 100 is shown in the second state of FIG. In addition, the width of the display area of the web page C10 is reduced, and the display area of the multi-viewpoint image C30 is gradually enlarged to enlarge the area of the displayed area of the image C31. Then, as illustrated in the third state in FIG. 8, the terminal device 100 enlarges the display area of the multi-viewpoint image C30 to the entire screen and displays the entire image C31.

  In addition, when any of the images included in the multi-viewpoint image C30 is displayed and an operation is performed on the image, the terminal device 100 displays an area to be displayed in the multi-viewpoint image C30. Then, the area where the displayed image is arranged is switched to the area where another image is arranged. For example, when the user's finger F10 performs an upward scroll operation in the third state in FIG. 8, the terminal device 100 displays the multi-viewpoint image C30 as shown in the fourth state in FIG. The area to be processed is switched from the area where the image C31 is arranged to the area where the image C32 is arranged.

  Further, when the upward scroll operation is continued, the terminal device 100 changes the displayed area of the multi-viewpoint image C30 from the area where the image C32 is arranged, as shown in the fifth state of FIG. When switching to the area where the image C33 is arranged and further scrolling is continued, as shown in the sixth state of FIG. 8, the area displayed in the multi-viewpoint image C30 is the area where the image C33 is arranged. To the area where the image C34 is arranged. Although illustration is omitted, the terminal device 100 arranges the displayed area of the multi-viewpoint image C30 from the area where the image C34 is arranged to the image C35 when the upward scroll operation is continued. Switch to the specified area. Similarly to the example illustrated in FIG. 1, the terminal device 100 switches the displayed images in the order of the images C <b> 35 to C <b> 31 when the user performs a downward scroll operation.

  In the example illustrated in FIG. 8, the terminal device 100 displays the images C31 to C35 having the same display size as the screen, but the embodiment is not limited to this. For example, the terminal device 100 may display images C31 to C35 whose display size is smaller than the screen. In such a case, for example, the terminal device 100 displays a part of the image C31 and a web page. Then, when the image C31 is selected, the terminal device 100 gradually enlarges the display area of the image C31 and displays the entire image C31 and the web page C10 side by side.

  In this correspondence, when the scroll operation is performed in the area where the web page C10 is displayed, the terminal device 100 scrolls the web page C10 and switches the image C31 to the image C32. On the other hand, when the scroll operation is performed in the area where the image C31 is displayed, the terminal device 100 switches the image C31 to the image C32 without scrolling the web page C10.

  Note that the terminal device 100 may change the operation for switching images before and after the display area of the multi-viewpoint image C30 is enlarged. For example, when the display area of the multi-viewpoint image C30 is not enlarged, the terminal device 100 performs image switching according to the vertical scroll operation, and when the display area of the multi-viewpoint image C30 is enlarged, Images may be switched according to a direction scroll operation. Further, when the display area of the multi-viewpoint image C30 is enlarged, the terminal device 100 may perform only the scroll of the web page C10 by the vertical scroll operation, and the horizontal scroll operation may switch the image.

  Further, when the terminal device 100 enlarges the display area of the multi-viewpoint image C30 and the user selects the multi-viewpoint image C30, the terminal apparatus 100 sets the size of the display area of the multi-viewpoint image C30 to the original size (for example, The first state shown in FIG. 8 may be reduced in stages. In addition, when the user selects the multi-viewpoint image C30 when the display area of the multi-viewpoint image C30 is enlarged, the terminal device 100 may display a landing page corresponding to the multi-viewpoint image. Further, the terminal device 100 may display different landing pages according to the image displayed when the terminal device 100 is selected.

  Thus, the terminal device 100 displays a part of the image C31 included in the multi-viewpoint image C30 together with the web page C10. When the displayed image C31 is selected, the terminal device 100 expands the display area until the entire image C31 is displayed. For this reason, the terminal device 100 can improve the appeal effect of the information concerning the image C31 without deteriorating the user's impression.

[7-3. (About downloading multi-viewpoint images)
In the example described above, the terminal device 100 displays the multi-viewpoint image C30 including the images C31 to C35 having the same display size as the screen. However, since the multi-viewpoint image C30 has a larger amount of data than the multi-viewpoint image C20, depending on the communication status between the terminal device 100 and the advertisement distribution server 20, the time until display is longer than the multi-viewpoint image C30. To do.

  Therefore, the terminal device 100 accepts the arrangement of the multi-viewpoint image C20 along with the distribution of the web page C10, and displays the images C21 to C25 included in the multi-viewpoint image C20 together with the web page C10. Further, when selecting the images C21 to C25 included in the multi-view image C20, the terminal device 100 acquires the multi-view image C30 from the advertisement distribution server 20, and switches the multi-view image C20 to the multi-view image C30. And the terminal device 100 may implement | achieve the display change process shown in FIG.

  For example, FIG. 9 is a diagram illustrating an example of timing at which the terminal device according to the embodiment acquires a multi-viewpoint image. In the case illustrated in FIG. 9, the terminal device 100 accepts the delivery of the web page C10 and the multi-viewpoint image C20 including the images C21 to C25. In such a case, as shown in the first state in FIG. 9, the terminal device 100 displays the area where the image C21 is arranged among the web page C10 and the multi-viewpoint image C20.

  In the terminal device 100, when the scroll operation in the upward direction is performed on the web page C10 with the user's finger F10, the image C21 is arranged in the displayed area of the multi-viewpoint image C20. The area is switched to the area where the image C22 is arranged. As a result, the terminal device 100 switches the image C21 to the image C22 as shown in the second state of FIG.

  Here, when the user's finger F10 selects the multi-view image C20, the terminal device 100 transmits a distribution request for the multi-view image C30 to the advertisement distribution server 20. And the terminal device 100 specifies the image corresponding to the selected image among each image C31-C35 contained in the multiview image C30, when acquiring the multiview image C30. For example, when the image C22 is selected, the terminal device 100 specifies the image C32 that corresponds to the image C22 (that is, partially includes the same image as the image C22).

  Then, the terminal device 100 switches the multi-viewpoint image C20 from the upper end of the identified image (for example, the image C32) in the multi-viewpoint image C30 to a predetermined range. Then, as illustrated in the third state of FIG. 9, the terminal device 100 gradually expands the display area of the multi-viewpoint image C30 until the entire image C32 is displayed. Thereafter, the terminal device 100 switches the displayed area of the multi-viewpoint image C30 in response to a scroll operation on the multi-viewpoint image C30. For example, when the scroll operation is performed when displaying the area where the image C32 is arranged in the multi-viewpoint image C30, the terminal device 100 displays the image C32 as an image as illustrated in the fourth state in FIG. Switch to C33.

  When the user permits data communication in the background, the terminal device 100 acquires the multi-viewpoint image C30 in the background when displaying the web page C10 and the image C21 included in the multi-viewpoint image C20. Then, when the user selects the multi-view image C20, the multi-view image C20 may be switched to the multi-view image C30.

[7-4. (Expanding the display area)
In the embodiment described above, a part of the image included in the multi-viewpoint image C30 is displayed, and when the user selects an image, the display area is expanded until the entire selected image is displayed. However, the embodiment is not limited to this. For example, when a scroll operation in the upward direction is performed when a part of the image included in the multi-viewpoint image C30 and the lower end of the web page C10 are displayed, the terminal device 100 follows the scroll operation according to the scroll operation. While scrolling the page C10, the display area of the multi-viewpoint image C30 may be enlarged.

  For example, FIG. 10 is a diagram illustrating an example of a process in which the terminal device according to the embodiment expands the display area. For example, when receiving the delivery of the web page C10 and the multi-viewpoint image C30, the terminal device 100 displays a part of the image C31 and the web page C10 as shown in the first state of FIG. Further, when an upward scroll operation is performed on the web page C10, the terminal device 100 sequentially switches the displayed area of the multi-viewpoint image C30.

  As a result of such processing, for example, the terminal device 100 displays the lower end of the web page C10 and a part of the image C35 as shown in the second state of FIG. In this state, when an upward scroll operation is performed on the web page C10, the terminal device 100 scrolls the web page C10 upward as shown in the third state of FIG. The width of the display area of C10 is reduced, and the display area of the image C35 is enlarged. Further, when the user's finger F10 moves away from the screen in the third state of FIG. 10, the terminal device 100 sets the display area of the web page C10 and the display area of the image C35 in the original state. Return to (for example, the second state in FIG. 10).

  Note that if the scrolling operation is performed while the lower end of the web page C10 is displayed, the terminal device 100 switches the multi-viewpoint image C30 to a predetermined image and enlarges the display area of the image. May be. For example, as illustrated in the second state of FIG. 10, when the terminal device 100 performs an upward scroll operation on the web page C10, the terminal device 100 is configured as illustrated in the fourth state of FIG. The web page C10 may be scrolled upward, and the image C35 may be switched to the image C37 on which an advertising sentence such as “Now on sale! Access now!” Is arranged to enlarge the display area of the image C37. In addition, when the multi-viewpoint image C30 is arranged at the top of the screen, the terminal device 100 displays the display area of the multi-viewpoint image C30 when a downward scroll operation is performed while the upper end of the web page C10 is displayed. You may enlarge the area of

[7-5. (About scrolling multi-viewpoint images)
In the above-described embodiment, the terminal device 100 scrolls the web page C10 according to the scroll operation, and switches the images while fixing the display positions of the multi-viewpoint images C20 and C30. However, the embodiment is not limited to this. For example, the terminal device 100 arranges images included in the multi-viewpoint image C30 within a predetermined frame included in the web page C10. Then, the terminal device 100 may switch the image while scrolling the web page C10 according to the scroll operation and changing the display position of the image included in the multi-viewpoint image C30 according to the movement of the predetermined frame.

  For example, FIG. 11 is a diagram illustrating an example of a process in which the terminal device according to the embodiment changes the position for displaying the multi-viewpoint image according to the scroll operation. For example, in the example shown in the first state of FIG. 11, the terminal device 100 displays the web page C10 in which a plurality of tiles each having an area in which an image is arranged and an area in which a text is arranged are arranged. In such a case, the terminal device 100 displays a set of a part of the image C31 of the multi-view image C30 and the text related to the multi-view image C30 in any tile of the web page C10. That is, the terminal device 100 displays the multi-viewpoint image C30 in alignment with the layout of the web page C10.

  Here, when an upward scroll operation is performed with the user's finger F10, the terminal device 100 scrolls the web page C10 upward as shown in the second state of FIG. In accordance with the movement, the display position of the multi-viewpoint image C30 is moved upward. Further, the terminal device 100 switches a part of the image C31 arranged in the tile to a part of the image C32.

  Further, when the upward scroll operation is continuously performed, the terminal device 100 scrolls the web page C10 upward as shown in the third state to the fifth state in FIG. The image is switched while moving the display position of the multi-viewpoint image C30 according to the movement. That is, the terminal device 100 switches a part of the image C32 to a part of the image C33 as shown in the third state in FIG. 11, and a part of the image C33 as the image in the fourth state in FIG. Switching to a part of C34, as shown in the fifth state of FIG. 11, a part of the image C34 is switched to a part of the image C35.

  Note that the terminal device 100 has an area in which a part of the multi-viewpoint image C30 is displayed or a tile in which a part of the multi-viewpoint image C30 is arranged in any of the first state to the fifth state shown in FIG. When the user selects, the display area of the multi-viewpoint image C30 may be expanded until the entire displayed image is displayed, or a predetermined landing page, predetermined content, or the like may be displayed. .

[7-6. About the time axis of multi-viewpoint images)
In the above-described embodiment, the terminal device 100 displays the multi-viewpoint images C20 and C30 including a plurality of images having different viewpoint positions with respect to the same subject. Here, the images included in the multi-view images C20 and C30 may be images taken at the same timing using a plurality of cameras with different viewpoint positions, and the viewpoints using one or a plurality of cameras may be used. Images captured at different timings while changing the position may be used. That is, the images included in the multi-viewpoint images C20 and C30 may be photographs having different viewpoint positions with respect to the subject and different time series of the subject.

  For example, FIG. 12 is a diagram illustrating an example of a multi-viewpoint image including images having different time series. For example, FIG. 12 illustrates an example of a multi-viewpoint image C40 having images C41 to C45 having a female subject and different viewpoint positions with respect to the subject, similar to the multi-viewpoint image C30. Here, the images C <b> 41 to C <b> 45 included in the multi-viewpoint image C <b> 40 are images obtained by sequentially capturing the women who raise their left arm gradually upward while shifting the viewpoint position.

  More specifically, the image C41 is an image of a woman who has not raised his left arm yet, taken from the right side. Further, the image C42 is an image obtained by photographing a woman whose left arm is slightly raised from the right front. Further, the image C43 is an image obtained by photographing a woman with the left arm up in the horizontal direction from the front. Further, the image C44 is an image obtained by photographing a woman whose left arm is slightly above the horizontal direction from diagonally left front. Further, the image C44 is an image of a woman whose left arm is further raised from the left side.

  That is, each of the images C41 to C45 included in the multi-viewpoint image C40 is an image captured while shifting the viewpoint position with respect to the subject and the time series of the subject. When the terminal device 100 accepts the distribution of the multi-viewpoint image C40, the terminal device 100 switches the images C41 to C45 according to the scroll operation of the web page C10. As a result, since the terminal device 100 displays a plurality of images having different time series for a user who is interested in the multi-view image C40, the effect of appealing information related to the multi-view image C40 is improved. Can do.

[7-7. About the composition of multi-viewpoint images)
In the example described above, the terminal apparatus 100 displays a plurality of images in which the viewpoint position with respect to the subject is moved in the horizontal direction. However, the embodiment is not limited to this. For example, the terminal device 100 may display a plurality of images in which the viewpoint position with respect to the subject is moved in the vertical direction. The terminal device 100 may display a plurality of images in which the viewpoint position with respect to the subject is moved in the horizontal direction and the vertical direction. That is, the terminal device 100 may display a multi-viewpoint image including a plurality of images obtained by shooting the subject from different viewpoint positions in the three-dimensional axis directions.

  Also, the terminal device 100 arranges a plurality of images in which the viewpoint position with respect to the subject is moved in the horizontal direction and arranges a plurality of images in which the viewpoint position with respect to the display subject is moved in the vertical direction. A multi-viewpoint image may be displayed. For example, FIG. 13 is a diagram illustrating an example of a multi-viewpoint image in which images having different viewpoint positions in the respective axial directions are arranged.

  For example, in the example illustrated in FIG. 13, a vehicle is a subject, and a plurality of images in which the viewpoint position is moved in the horizontal direction are arranged side by side in the X-axis direction while keeping the distance between the viewpoint position and the subject constant. An example of the multi-viewpoint image C50 in which a plurality of images that are moved in the vertical direction are arranged in the Y-axis direction is described. In the following description, each image included in the multi-viewpoint image C50 is represented by a position (X, Y) where each image is arranged with the lower left of the multi-viewpoint image C50 as the origin.

  For example, in the example shown in FIG. 13, the multi-viewpoint image C50 has images (0, 0) to (4, 0) that are taken while moving the viewpoint position in the horizontal direction at the same height as the subject. In addition, the multi-viewpoint image C50 includes images (0, 1) to (4, 1) captured while moving the viewpoint position in the horizontal direction in the diagonally upward direction of the subject. Further, the multi-viewpoint image C50 includes images taken while rotating the viewpoint position from above the subject as images (0, 2) to (4, 2).

  The images (0, 0) to (4, 2) may be images obtained by photographing the subject while moving the position of the camera. The rotating subject is arranged in the horizontal direction, the diagonally upward direction, and the upward direction. It may be an image taken with a camera. Further, the images (0, 0) to (4, 2) may be images taken with one camera or images taken with a plurality of images.

  For example, the terminal device 100 that receives the distribution of the multi-viewpoint image C50 executes the following processing. First, the terminal device 100 displays an image (0, 0). Then, when the user performs a horizontal scroll operation, the terminal device 100 converts the image (0, 0) into the image (0, 1) and the image (0, 1) into the image (0) according to the scroll operation. 2), the image (0, 2) is switched to the image (0, 3), and the image (0, 3) is switched to the image (0, 4). That is, when the user performs a horizontal scroll operation, the terminal device 100 switches the displayed image to an image with a different viewpoint position in the horizontal direction according to the scroll operation.

  In addition, when the user performs a scroll operation in the vertical direction, the terminal device 100 converts the image (0, 0) into the image (1, 0) and the image (1, 0) into the image (2) according to the scroll operation. , 0). That is, when the user performs a horizontal scroll operation, the terminal device 100 switches the displayed image to an image with a different viewpoint position in the vertical direction according to the scroll operation.

  In addition, the terminal device 100 is used when the user performs a scroll operation in the horizontal direction and switches the image (0, 0) to the image (0, 1), and then the user performs a scroll operation in the vertical direction. , The image (0, 1) is switched to the image (1, 1). By performing such a display change process, the terminal device 100 can display an image obtained by photographing the subject from a position desired by the user. As a result, the terminal device 100 can improve the appeal effect of information related to the multi-viewpoint image C50.

[7-8. Regarding images included in multi-viewpoint images)
In the example described above, the terminal device 100 displays the multi-viewpoint images C20 to C50 including still images. However, the embodiment is not limited to this. That is, the images included in the multi-viewpoint images C20 to C50 may be moving images taken from different viewpoints. In such a case, for example, the terminal device 100 displays a moving image taken from a predetermined viewpoint position together with the web page C10, and when a scroll operation of the web page C10 is performed, a viewpoint position different from the predetermined viewpoint position. It is only necessary to switch to a moving image taken from.

  In addition, when switching the moving image, the terminal device 100 specifies a frame that is being reproduced from the moving image that is the switching source, and the next of the frame corresponding to the specified frame of the moving image that is the switching destination. Playback may be performed from the frame. By executing such processing, the terminal device 100 can display a moving image taken from the viewpoint selected by the user.

  Note that the terminal device 100 may display a multi-viewpoint image including moving images and images, or may display a multi-viewpoint image including content including audio, text, and other arbitrary information. Further, the multi-view images C20 to C50 may include any number of images.

[7-9. Others]
The terminal device 100 may execute the display change process by appropriately combining the above-described arbitrary processes. Such a combination can be arbitrarily set by the advertiser when registering the advertisement content in the advertisement distribution server 20. Then, the advertisement distribution server 20 generates control information that causes the terminal device 100 to execute the combination of processes set by the advertiser, and distributes the generated control information to the terminal device 100. As a result, the terminal device 100 can combine and execute the above-described arbitrary processes according to the advertiser settings.

[8. Processing flow of terminal device 100]
Next, the procedure of processing executed by the terminal device 100 that executed the control information will be described with reference to FIG. FIG. 14 is a flowchart illustrating an example of a flow of display change processing executed by the terminal device according to the embodiment.

  In the example illustrated in FIG. 14, the terminal device 100 requests the content distribution server 30 to distribute the web page C10 in response to a user operation, and receives the web page C10 from the content distribution server 30 (step S101). Next, when the acquired instruction is included in the distributed web page C10, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 (step S102). Next, the terminal device 100 determines whether or not the multi-viewpoint image C20 has been received (step S103). If the terminal device 100 determines that the multi-viewpoint image C20 has not been received (step S103: No), the terminal device 100 executes step S103 again.

  Further, when receiving the multi-viewpoint image C20 (step S103: Yes), the terminal device 100 displays the web page C10 and the image C21 included in the multi-viewpoint image C20 (step S104). And the terminal device 100 determines whether the scroll operation with respect to the web page C10 was detected (step S105).

  Here, when the scroll operation with respect to the web page C10 is detected (step S105: Yes), the terminal device 100 moves the web page according to the scroll operation (step S106), and according to the scroll operation, The currently displayed image is switched to an image with a different viewpoint position (step S107). And the terminal device 100 determines whether it moved to a different web page (step S108), and when it moved (step S108: Yes), a process is complete | finished.

  On the other hand, when the terminal device 100 has not moved to a different web page (step S108: No), the terminal device 100 executes step S105 again. Moreover, the terminal device 100 performs step S105 again, when the scroll operation with respect to the web page C10 is not detected (step S105: No).

[9. (Modification)
In the above, an example of the display change process by the terminal device 100 has been described using the display modes illustrated in FIGS. 1 and 8 to 11. However, the embodiment is not limited to this. Hereinafter, variations of the display change process executed by the terminal device 100 will be described. Note that the display change process described below is realized by the switching unit 156 controlling the display unit 154, for example.

[9-1. (About display change processing trigger)
In the embodiment described above, the terminal device 100 switches the image to be displayed to an image with a different viewpoint position in response to a scroll operation on the web page C10 or a scroll operation on the multi-viewpoint images C20 to C50. However, the embodiment is not limited to this. For example, when the terminal device 100 operates the web page C10 according to the physical state of the terminal device 100 measured by the physical sensor 140, such as the inclination of the terminal device 100 or the impact applied to the terminal device 100. Depending on the physical state, image switching may be performed. In addition, when the terminal device 100 is displaying all of the images included in the multi-viewpoint images C30 to C50, the terminal device 100 may perform image switching according to the physical state of the terminal device 100.

[9-2. About advertisement)
In the example described above, an example in which the terminal device 100 displays the multi-viewpoint image C20 and the content C26 related to the advertisement has been described. However, the embodiment is not limited to this. That is, the multi-viewpoint image C20 and the content C26 are not limited to the content related to the advertisement. For example, when displaying game content instead of the web page C10, the terminal device 100 may display auxiliary content such as a game menu or tutorial as the multi-view images C20 to C50. Further, the terminal device 100 displays a multi-viewpoint image when displaying a web page in an interactive format created by a technique such as flash or CSS (Cascading Style Sheets) during game execution, and performs display change processing. May be executed. The terminal device 100 displays the multi-viewpoint images C20 to C50 together with SNS (Social Networking Service) content, a messenger application screen, a camera application screen, and other arbitrary content, and executes the above-described display change process. May be.

[9-3. About control information)
The terminal device 100 described above has performed the above-described display processing using control information distributed by the advertisement distribution server 20 together with the multi-viewpoint image C20. However, the embodiment is not limited to this. For example, the terminal device 100 receives the control information described above from the content distribution server 30 together with the web page, and receives a control instruction from the advertisement distribution server 20 along with the multi-viewpoint image C20. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and execute the display change process according to the received control instruction.

  In addition, the terminal device 100 may download the application that causes the terminal device 100 to execute the display process of the web page C10, the display change process described above, and the like, and execute the application to realize the above-described process. Good.

[9-4. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as a single device. Also good. In this case, the advertisement distribution server 20 illustrated in FIG. 3 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. And the advertisement delivery server 20 delivers the web page which does not contain an acquisition command to the terminal device 100 with an advertising content, when the acquisition request of a web page is received from the terminal device 100. FIG.

  In the above-described embodiment, an example in which the multi-viewpoint image C20 is distributed from the advertisement distribution server 20 to the terminal device 100 has been described, but the content distribution server 30 may acquire the multi-viewpoint image C20 from the advertisement distribution server 20. Good. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the multi-viewpoint image C20 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the multi-viewpoint image C20 to the content distribution server 30. Further, the content distribution server 30 distributes a web page that does not include an acquisition command to the terminal device 100 together with the multi-viewpoint image C20 acquired from the advertisement distribution server 20.

[9-5. About logs)
Here, the terminal device 100 may take a log indicating whether or not each image included in the multi-viewpoint images C20 to C50 is displayed or a log of content selected by the user. Further, the terminal device 100 may measure not only the display count and selection count of each of the images C21 to C25 but also the time selected by the user for each image. Still, the terminal device 100 may take a log indicating whether the display area of the multi-viewpoint image C30 is enlarged when any one of the images C31 to C35 is displayed.

  For example, the terminal device 100 may acquire a log indicating that the multi-viewpoint image C20 is not being browsed when the user ends the display of the web page C10 without performing a scroll operation on the web page C10. . On the other hand, when the user performs a scroll operation on the web page C10 and changes the image C21 to the image C22, the terminal device 100 may acquire a log indicating that the image C21 and the image C22 are browsed. Further, the terminal device 100 may acquire a log indicating which image is the image selected by the user.

  The log acquired by the terminal device 100 in this way is a useful log when updating the number of impressions and CTR of the multi-viewpoint image C20 and reporting the advertising effect to the advertiser. For example, when the number of times each of the images C21 to C25 included in the multi-viewpoint image C20 is displayed is one time, the user scrolls the web page C10 without being interested in the multi-viewpoint image C20. is expected. On the other hand, when the number of display times of any one of the images C21 to C25 is two times or more, the user is interested in the multi-viewpoint image C20 and switches the images. Expected to have been scrolled many times. Further, by comparing the number of times the images C21 to C25 are displayed, it is possible to predict which image was displayed when the user was interested. For this reason, the display frequency of each of the images C21 to C25 included in the multi-viewpoint image C20 can be an index as to whether or not the user has an interest in the multi-viewpoint image C20.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, when the user selects the multi-viewpoint image C20, the terminal device 100 acquires the same landing page, and which of the images C21 to C25 is selected for the server that distributes the landing page. To be notified. At this time, the server that distributes the landing page specifies the content to be arranged on the landing page according to the images C21 to C25 selected by the user, and instructs the terminal device 100 to arrange the specified content on the landing page. May be.

  Further, the advertisement distribution server 20 may make a recommendation to change the arrangement of the images C21 to C25 included in the multi-viewpoint image C20 based on the log. Further, the advertisement distribution server 20 may make a recommendation to insert a content such as an advertisement text at a position based on the display count counted for each of the images C21 to C25 in the multi-viewpoint image C20.

  Further, the advertisement distribution server 20 depends on the number of times the user touches the images C31 to C35, whether or not the display area of the multi-viewpoint image C30 is enlarged, the number of times the user scrolls the web page C10 up and down, and the like. The billing amount related to the advertisement may be changed. Further, the advertisement distribution server 20 determines whether or not the user is interested in the multi-viewpoint image C30 by analyzing the display count for each of the images C31 to C35, and performs charging according to the determination result. Also good. For example, the advertisement distribution server 20 determines that the user is interested in the multi-viewpoint image C30 when the user can predict that the user has scrolled the web page C10 up and down many times from the display count of the images C31 to C35. You may be charged.

  In addition, for example, when the multi-viewpoint image C30 is displayed on an e-commerce website or the like, the terminal device 100 switches the displayed image among the multi-viewpoint images C30 many times, but purchases the target product. You may acquire the log etc. of not doing. Further, the terminal device 100 may acquire a log or the like indicating which image is displayed when the image is displayed.

[9-6. Terminal device operation record)
Further, the terminal device 100 described above transmits to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the web page on which the multi-viewpoint image C20 according to the embodiment is arranged. May be. Specifically, the terminal device 100 has a scroll operation performed by the user on the web page C10 on which the multi-viewpoint image C20 is arranged, a scroll operation on the web page C10, a user selection operation, and a large number of users. The position where the viewpoint image C20 is selected, the selected content, the display timing and the number of times of display of each of the images C21 to C25 are recorded.

  In addition, the terminal device 100 performs a selection operation from the terminal device 100 regarding the selection operation of each image C31 to C35 included in the multi-viewpoint image C30, the number of times of reloading the web page C10, and information for specifying the multi-viewpoint images C20 to C50. Various operations performed by the user on the terminal device 100 such as writing to the SNS can be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 performs a scroll operation on the web page C10 when the multi-viewpoint image C20 is distributed together with the display count of the images C21 to C25 and the control information that are individually counted, and when the single image is distributed. , The number of times the display change process is executed, the type of the displayed landing page, the type of content arranged on the landing page, and information comparing the advertising effectiveness indicators such as CTR.

  Here, the history of operations performed on the web page C10 when the multi-viewpoint image C20 is distributed together with the control information can be an index indicating the advertising effect. That is, in the web page on which the multi-view image C20 accompanied by the control information according to the embodiment is displayed, the web page (landing page) ahead of the multi-view image C20 when the multi-view image C20 itself is clicked by the user. As well as the operation history itself indicating how much the user has operated on the web page C10 (that is, how much the user has changed the display mode of the screen). It can be said that it is an index indicating interest in the multi-viewpoint image C20.

  For example, the advertisement distribution server 20 can change the images C21 to C25 by scrolling the web page C10 by the user, or compare the number of times and the time when the images C21 to C25 are arranged in the screen. When the multi-viewpoint image C20 accompanied by the control information according to the embodiment is displayed, information that the multi-viewpoint image C20 is to convey widely, for example, an index indicating how much interest in the advertisement is generated can be provided. Therefore, the advertisement delivery server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10, thereby indicating a report indicating an advertisement effect index for the web page C <b> 10 on which the multi-viewpoint image C <b> 20 according to the embodiment is displayed. It can be. Note that the advertisement distribution server 20 may transmit information and a log regarding the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the multi-viewpoint image C20 with the control information according to the embodiment of the terminal device 100.

[9-7. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the request unit 151 and the operation control unit 152 illustrated in FIG. 7 may be integrated.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents are not contradictory.

[9-8. program〕
Further, the terminal device 100, the advertisement distribution server 20, and the content distribution server 30 according to the above-described embodiment are realized by, for example, a computer 1000 configured as shown in FIG. Hereinafter, the advertisement distribution server 20 will be described as an example. FIG. 15 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100 and data used by the programs. The communication interface 1500 receives data from other devices via the network N, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other devices.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement distribution server 20 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 23 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 22, that is, the advertisement database 24. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices.

  When the computer 1000 functions as the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 150 by executing a program loaded on the RAM 1200.

  When the computer 1000 functions as the content distribution server 30 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 33 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the content storage unit 32.

[10. effect〕
As described above, the terminal device 100 displays the web page C10 and the image C21 including a predetermined subject. Then, the terminal device 100 changes the display mode of the web page C10 according to an operation on the web page C10, and switches the image C21 to an image C22 whose viewpoint position with respect to the subject is different from the image C21.

  As a result, since the terminal device 100 causes parallax in the user's field of view, the user's attention can be unconsciously directed from the web page C10 to the multi-viewpoint image C20. For this reason, the terminal device 100 can improve the appeal effect of the information concerning the multi-viewpoint image C20 without deteriorating the user's impression.

  A more specific example will be described. When the terminal device 100 displays the multi-view image C20 related to the advertisement, the terminal device 100 can generate the user's interest in the multi-view image C20 related to the advertisement. As a result of improving the appeal of the information to be transmitted, that is, the content of the advertisement, the advertisement effect can be improved. The effect of the terminal device 100 is not limited to the advertisement-related effect.

  In addition, the terminal device 100 displays the area where the image C21 is arranged and the web page C10 in the multi-viewpoint image C20 where the images C21 and C22 are arranged, and the web page according to an operation on the web page C10. The display mode of C10 is changed, and the displayed area of the multi-viewpoint image C20 is switched from the area where the image C21 is arranged to the area where the image C22 is arranged. For this reason, since the terminal device 100 can reduce the number of requests to the advertisement distribution server 20 rather than receiving the distribution of the images C21 and C22 individually, the time until the web page C10 and the images C21 to C25 are displayed is reduced. it can.

  Further, the terminal device 100 displays a part of the area where the image C31 is arranged in the multi-viewpoint image C30 and the web page C10, and is displayed in the multi-viewpoint image C30 according to an operation on the web page C10. The area is switched from a part of the area where the image C31 is arranged to a part of the area where the image C32 is arranged. For this reason, since the terminal device 100 does not deteriorate the visibility of the web page C10 even when the display sizes of the images C31 to C35 are large, attention is directed to the multi-viewpoint image C30 without deteriorating the impression of the user. Can be made.

  In addition, when the displayed area is selected from the multi-viewpoint image C30, the terminal device 100 increases the size of the display area of the multi-viewpoint image C30 until the entire displayed image is displayed. Enlarge. For this reason, since the terminal device 100 can display the whole image C31-C35, without deteriorating a user's impression, the appeal effect of the information which concerns on each image C31-C35 can be improved.

  In addition, when the terminal device 100 enlarges the display area of the multi-viewpoint image C30 and performs an operation on the web page C10 or the multi-viewpoint image C30, the terminal apparatus 100 displays an area to be displayed in the multi-viewpoint image C30. Is switched to an area where an image different from the displayed image is arranged. For example, the terminal device 100 switches the image C31 displayed on the screen to the image C32. For this reason, the terminal device 100 can improve the appeal effect of the information which concerns on each image C31-C35.

  In addition, the terminal device 100 displays an area in which any one of the multi-viewpoint images C50 including a plurality of images obtained by photographing the subject from different viewpoint positions in the three-dimensional axis directions is arranged. For this reason, the terminal device 100 can display the image which image | photographed the to-be-photographed object from the position which a user desires, As a result, the appeal effect of the information which concerns on the multiview image C50 can be improved.

  In addition, when selected, the terminal device 100 displays images C31 to C35 that can transition to predetermined content such as a landing page. For this reason, since the terminal device 100 can guide a user who is interested in the multi-viewpoint image C30 to the landing page, it is possible to improve the appeal effect of information related to the multi-viewpoint image C30 and the landing page.

  Further, when the image C21 or the image C22 is selected, the terminal device 100 newly displays a content C26 including a predetermined image or a predetermined moving image. For this reason, the terminal device 100 can improve the appeal effect of the information regarding the multi-viewpoint image C20 and the content C26.

  In addition, when the multi-viewpoint image C20 is selected, the terminal device 100 is an image having a display size larger than the images C21 to C25 included in the multi-viewpoint image C20 and has different viewpoint positions with respect to the subject. A multi-viewpoint image C30 including C35 is acquired, and an area where the image C31 is arranged in the multi-viewpoint image C30 is displayed. Then, in response to an operation on the web page C10 or the multi-view image C30, the terminal device 100 switches the displayed area of the multi-view image C30 from the area where the image C31 is arranged to the area where the image C32 is arranged. . For this reason, the terminal device 100 can transmit more information than the multi-viewpoint image C20 to a user who is interested in the multi-viewpoint image C20 while reducing the time until the web page C10 is displayed. A multi-viewpoint image C30 can be displayed. As a result, the terminal device 100 can improve the appeal effect of information related to the multi-viewpoint images C20 and C30 without deteriorating the user's impression.

  In addition, the terminal device 100 switches the image C21 to the image C22 in which the viewpoint position with respect to the subject is different from the image C21 and the distance between the subject and the viewpoint position is approximately the same. For this reason, the terminal device 100 can cause the user's interest to be directed to the multi-viewpoint image C20 as a result of generating parallax within the user's field of view.

  Further, the terminal device 100 switches the image C41 to an image C42 that is different from the image C41 in the viewpoint position with respect to the subject and in which the time series of the subject is different. For this reason, the terminal device 10 can display the multi-viewpoint image C40 with a complicated response such as displaying a moving subject from different viewpoint positions in each time series. For this reason, the terminal device 10 can improve the appeal effect of the information concerning the multi-viewpoint image C40 as a result of directing the user's interest to the multi-viewpoint image C40.

  Further, the terminal device 100 scrolls the web page C10 according to the scroll operation, and switches the image C21 to the image C22. As described above, when the terminal device 100 scrolls the web page C10, as a result of performing the display change process, the terminal device 100 gives the user who is not interested in the multi-view image C20 notice of the multi-view image C20. Therefore, it is possible to improve the appeal effect of the information related to the multi-viewpoint image C20.

  Further, the terminal device 100 arranges and displays the image C31 in a predetermined area (for example, a tile) included in the web page C10, scrolls the web page C10 according to the scroll operation, and on the screen on which the image C31 is displayed. The image C31 is switched to the image C32 while changing the position. Therefore, even when the terminal device 100 displays the multi-viewpoint image C30 in alignment with the layout of the web page C10, as a result of directing the user's consciousness to the multi-viewpoint image C30, information related to the multi-viewpoint image C30 is displayed. The appeal effect can be improved.

  On the other hand, the terminal device 100 may scroll the web page C10 according to the scrolling operation and may switch the image C21 to the image C22 without changing the position where the multi-viewpoint image C20 is displayed. In such a case, for example, the terminal device 100 can display the multi-viewpoint image C20 as a banner.

  Further, the terminal device 100 displays a part of the image C31, and when the scroll operation is performed while the end of the web page C10 is displayed, the display area of the image C31 is increased according to the scroll operation. Expanding. For this reason, the terminal device 100 can improve the appeal effect of the information concerning the image C31.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 10 Advertiser terminal 20 Advertising distribution server 21, 31, 110 Communication part 22 Storage part 23, 33, 150 Control part 24 Advertising database 25 Submission reception part 26 Request reception part 27 Advertisement selection part 28 Distribution part 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display control unit 154 Display unit 155 Detection unit 156 Switching unit

Claims (16)

A display unit that displays predetermined content and a first image obtained by shooting a predetermined subject from a predetermined position ;
An information display device comprising: a switching unit that switches the displayed first image to a second image obtained by photographing the subject from a position different from the predetermined position in response to a scroll operation. An area in which the first image is arranged in a multi-viewpoint image in which a first image including a predetermined subject and a second image whose viewpoint position with respect to the subject is different from the first image are arranged, and predetermined content A display unit for displaying and
Changing the display mode of the content in response to a scrolling operation, and switching the displayed area of the multi-viewpoint image from the area where the first image is arranged to the area where the second image is arranged And an information display device. The display unit displays a part of a region where the first image is arranged in the multi-viewpoint image and the content,
The switching unit changes a display mode of the content according to the scroll operation, and changes a display area of the multi-viewpoint image from a part of the area where the first image is arranged to the second position. The information display device according to claim 2, wherein the information display device is switched to a part of a region where the image is arranged.   When the display area of the multi-viewpoint image is selected, the display unit gradually increases the display area of the multi-viewpoint image until the entire image including the area is displayed. The information display device according to claim 3, wherein the information display device is enlarged.   When the operation of the multi-viewpoint image is performed when the display area of the multi-viewpoint image is enlarged, the switching unit displays a display area of the multi-viewpoint image. The information display device according to claim 4, wherein the information display device is switched to a region where an image different from the image is arranged.   The display unit displays an area in which any one of the multiple viewpoint images including a plurality of images obtained by photographing the subject from different viewpoint positions in three-dimensional axis directions is arranged. Item 6. The information display device according to any one of Items 2 to 5. When the first image or the second image is selected, the display unit is an image having a display size larger than that of the first image or the second image, and has different viewpoint positions with respect to the subject. Acquiring a new multi-viewpoint image including the image and the fourth image, and displaying an area where the third image is arranged in the new multi-viewpoint image,
In response to an operation on the new multi-viewpoint image, the switching unit changes a display area of the new multi-viewpoint image from an area where the third image is arranged to an area where the fourth image is arranged. The information display device according to claim 1, wherein the information display device is switched to.   The switching unit switches from the first image to the second image having a viewpoint position different from the first image and having a different time series in the subject. The information display apparatus as described in any one of these. The display unit arranges and displays the first image in a predetermined area of the content,
The switching unit switches the first image to the second image without changing the position where the first image is displayed while changing the displayed area of the content according to the scroll operation. The information display device according to claim 1, wherein: The display unit displays a part of the first image or the second image, and when the scroll operation is performed while an edge of the content is displayed, the display unit performs the first operation according to the scroll operation. The information display device according to claim 1, wherein the display area of one image or the second image is enlarged. A distribution unit that distributes control information to a terminal device that displays a first image obtained by photographing a predetermined subject from a predetermined position and a second image obtained by photographing the subject from a position different from the predetermined position; ,
The control information is
A display procedure for displaying predetermined content and the first image;
Depending on the scroll operation, the delivery device the first image being displayed, characterized by a switching procedure for switching to the second image be executed by the terminal device. An information display method executed by the information display device,
A display step for displaying predetermined content and a first image obtained by photographing a predetermined subject from a predetermined position ;
Depending on the scroll operation, the first image being displayed, the information display method characterized in that it comprises a switching step of switching to a second image taken from a position different from the predetermined position of the object. On the computer,
A display procedure for displaying predetermined content and a first image obtained by photographing a predetermined subject from a predetermined position ;
And a switching procedure for switching the displayed first image to a second image obtained by photographing the subject from a position different from the predetermined position in response to a scroll operation. A distribution unit that distributes control information to a terminal device that displays a multi-viewpoint image in which a first image including a predetermined subject and a second image whose viewpoint position with respect to the subject is different from the first image are arranged; Prepared,
The control information is
A display procedure for displaying an area where the first image is arranged in the multi-viewpoint image and a predetermined content;
Changing the display mode of the content in response to a scrolling operation, and switching the displayed area of the multi-viewpoint image from the area where the first image is arranged to the area where the second image is arranged A distribution apparatus that causes the terminal apparatus to execute a procedure. An information display method executed by the information display device,
An area in which the first image is arranged in a multi-viewpoint image in which a first image including a predetermined subject and a second image whose viewpoint position with respect to the subject is different from the first image are arranged, and predetermined content A display process for displaying and
Changing the display mode of the content in response to a scrolling operation, and switching the displayed area of the multi-viewpoint image from the area where the first image is arranged to the area where the second image is arranged An information display method comprising the steps of: On the computer,
An area in which the first image is arranged in a multi-viewpoint image in which a first image including a predetermined subject and a second image whose viewpoint position with respect to the subject is different from the first image are arranged, and predetermined content Display procedure to display and
Changing the display mode of the content in response to a scrolling operation, and switching the displayed area of the multi-viewpoint image from the area where the first image is arranged to the area where the second image is arranged An information display program characterized by causing a procedure and to be executed.

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