JP2015179456A - Service providing device, service providing method, and service providing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a value-added service for an advertiser.SOLUTION: A service providing device includes a planning reception unit and a service providing unit. The planning reception unit receives evaluation information about evaluation to the planning of a first content created by a content creator. The service providing unit presents the planning information and evaluation information about the planning; and provides a sales service for selling a right to allow a second content (for example, an advertisement) to be displayed together with the first content.

Description

  The present invention relates to a service providing apparatus, a service providing method, and a service providing program.

  Distribution services that distribute various contents to a user's terminal device via the Internet are known. As an example of a distribution service, a video distribution service that distributes video content and advertisement content displayed in a display area of the video content is known.

  For such a moving image distribution service, a technique called a program auction has been proposed. Specifically, in the program auction, the sponsor bids an arbitrary investment amount, and only the sponsor who has won the competition with other sponsors obtains the broadcast right of the CM frame in the program time zone. This program auction is used when securing funds in advance.

JP 2003-087825 A Special table 2007-505393

  However, the above-described conventional technology cannot always provide a value-added service to an advertiser. Specifically, with the above-described conventional technology, it is difficult to provide a value-added service to an advertiser, merely by competing for the broadcast right of the CM frame through an auction.

  The present application has been made in view of the above, and an object thereof is to provide a service providing apparatus, a service providing method, and a service providing program capable of providing a value-added service to an advertiser.

  The service providing apparatus according to the present application presents reception means for receiving evaluation information related to an evaluation of a plan of the first content produced by a content creator, the plan information related to the plan, and the evaluation information, and the first content And a service providing means for providing a sales service for selling the right to display the second content.

  According to one aspect of the embodiment, there is an effect that it is possible to provide a value-added service to an advertiser.

FIG. 1 is a diagram illustrating an example of service providing processing according to the first embodiment. FIG. 2 is a diagram illustrating a configuration example of the service providing system according to the first embodiment. FIG. 3 is a diagram illustrating a configuration example of the service providing apparatus according to the first embodiment. FIG. 4 is a diagram illustrating an example of an auction storage unit according to the first embodiment. FIG. 5 is a diagram illustrating an example of the evaluation information storage unit according to the first embodiment. FIG. 6 is a diagram illustrating an example of an auction page according to the first embodiment. FIG. 7 is a sequence diagram illustrating a service providing process procedure by the service providing system according to the first embodiment. FIG. 8 is a diagram illustrating a configuration example of a service providing apparatus according to the second embodiment. FIG. 9 is a diagram illustrating an example of the production history storage unit according to the second embodiment. FIG. 10 is a diagram illustrating an example of an auction page according to the second embodiment. FIG. 11 is a diagram illustrating an example of an evaluation result page according to the second embodiment. FIG. 12 is a diagram illustrating an example of service providing processing according to the third embodiment. FIG. 13 is a diagram illustrating a configuration example of a service providing apparatus according to the third embodiment. FIG. 14 is a diagram illustrating an example of an auction storage unit according to the third embodiment. FIG. 15 is a diagram illustrating an example of service providing processing according to the fourth embodiment. FIG. 16 is a diagram illustrating a configuration example of a service providing apparatus according to the fourth embodiment. FIG. 17 is a diagram illustrating an example of content according to another embodiment. FIG. 18 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the service providing apparatus.

  Hereinafter, modes for implementing a service providing apparatus, a service providing method, and a service providing program according to the present application (hereinafter referred to as “embodiments”) will be described in detail with reference to the drawings. In addition, the service providing apparatus, the service providing method, and the service providing program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

(First embodiment)
[1. (Service provision processing)
First, an example of service providing processing according to the first embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of service providing processing according to the first embodiment. The service providing apparatus 100 shown in FIG. 1 presents an evaluation of a content plan produced by a content creator, and provides a sales service that sells the right to display advertisements on the content. In the following, an example in which the service providing apparatus 100 provides a sales service in an auction format is shown. In the following description, a moving image is taken as an example of content.

  As shown in the upper part of FIG. 1, the service providing apparatus 100 accepts plan information related to a video plan from a content creator CP10 who is planning to produce a video (step S11). In the case of the example of FIG. 1, the plan information transmitted by the content creator CP10 includes that the content type is a video, the video director is “X1”, the video performer is “Y1”, “ Y2 ”and“ Y3 ”, and information indicating that the outline of the moving image is“ a refreshing love drama ... ”is included.

  Further, the plan information includes advertising space information related to the advertising space set in the moving image by the content creator CP10. In the case of the example in FIG. 1, the advertising space information includes three advertising spaces set at the beginning of the video, an advertising space set for a scene where a smartphone is used among various scenes included in the video, a cafe The information regarding the advertising space set in the scene is included. Here, the advertising space set for the scene where the smartphone is used and the advertising space set for the cafe scene indicate appearance frames for causing the advertiser to appear (appear) in the video. For example, an advertiser who has made a successful bid for an advertising space set in a scene where a smartphone is used can cause a performer who appears in a video to use a smartphone to be advertised. Such a method of displaying an advertisement in the main part of a moving image in association with a specific scene or performer is called a product placement.

  Subsequently, the service providing apparatus 100 receives evaluation information related to the evaluation for the above plan from the evaluator R10 (step S12). For example, the service providing apparatus 100 presents the evaluation for the plan indicated by the presented plan information as evaluation information by presenting the plan information received in step S11 to the evaluator R10. In the case of the example in FIG. 1, the service providing apparatus 100 receives evaluation information such as “no hit mistake”. The evaluator R10 is a third party different from the content creator CP10 and the advertisers C11 to C13, and corresponds to, for example, a critic, an expert (referred to as a curator), a famous content creator, or the like.

  Next, as shown in the lower part of FIG. 1, the service providing apparatus 100 presents the plan information received from the content creator CP10 and the evaluation information received from the evaluator R10, and displays the advertisement information set in the video. A sales service for selling the right to display advertisements to advertisers C11 to C13 is provided. Specifically, the service providing apparatus 100 provides an auction service for which a right to display an advertisement is a successful bid object as a sales service. That is, the service providing apparatus 100 holds an auction for a successful bid for the right to incorporate an advertisement into a video at the stage where the content creator CP10 plans to produce the video.

  In the case of the example of FIG. 1, the service providing apparatus 100 publishes the content type, director, performer, and outline, and also evaluates the plan (“no mistake hit” in the example of FIG. 1). Offer individual auction services. Specifically, the service providing apparatus 100 holds an auction individually for the advertising spaces A, B, and C displayed at the beginning of the moving image and the advertising spaces D and E displayed in the main part of the moving image.

  Subsequently, the service providing apparatus 100 receives a bid from the advertiser in each auction (step S13). Thereafter, the service providing apparatus 100 determines the advertiser who bids the highest price within the auction period as the winning bidder, and accepts the winning bid amount from the winning bidder (step S14). Then, the service providing apparatus 100 deposits a part or all of the winning bid received from the winning bidder to the content creator CP10 and the evaluator R10 (step S15).

  The processing after this will be described in detail later, but the service providing apparatus 100 incorporates the advertisement data received from the successful bidder into the video produced by the content creator CP10 after all the auctions for each advertising space have been established. To generate a video to be distributed. In addition, an advertisement of a different advertiser is displayed on a general web page every time the web page is accessed, but each advertising space set in the content such as the video according to the first embodiment has a successful bid. Only the advertisement data corresponding to the person is incorporated. That is, the advertiser who becomes the winning bidder monopolizes the advertising space in which the advertisement is displayed.

  As described above, the service providing apparatus 100 according to the first embodiment presents an evaluation for a plan and holds an auction at the stage where the content creator CP10 plans to produce a moving image. Here, the auction service provided by the service providing apparatus 100 has a right to display an advertisement on a moving image at the planning stage as a target for a successful bid. For this reason, the advertiser who is a bidder cannot confirm the finished product of the moving image at the time of bidding. However, since the service providing apparatus 100 according to the first embodiment presents the evaluation for the plan and provides the auction service, even if the auction is held in the planning stage of the video, the service providing device 100 bids the advertiser. Can provide informative information at times. For this reason, the service providing apparatus 100 can provide an advertiser with a value-added service.

  Further, the service providing apparatus 100 according to the first embodiment deposits a winning bid to the content creator CP10 who is planning to produce a moving image. Thereby, the service providing apparatus 100 can cause the content creator CP10 to procure funds for content production. That is, the service providing apparatus 100 can procure production funds even for the content creator CP10 for which funds are insufficient, for example, and can support content production activities.

  Furthermore, since the service providing apparatus 100 according to the first embodiment holds the auction after presenting the evaluation information, it can support the production activity by an unknown content creator such as a newcomer. Specifically, even when an unknown content creator transmits plan information to the service providing apparatus 100, there is no bid from an advertiser, and as a result, it may be difficult to procure production funds. is there. However, even if it is unnamed, if it is a promising content creator CP10, it can be highly evaluated by the evaluator R10. Since the service providing apparatus 100 presents such an evaluation by the evaluator R10 to the advertiser, it is possible for the talented content creator CP10 to raise production funds even if it is unnamed, and as a result, It is possible to support production activities by a content creator CP10. In this way, the content creator CP10 can raise production funds by being evaluated by the evaluator R10. That is, it can be said that the evaluator R10 is an introducer or mediator who introduces the content creator CP10 to the advertisers C11 to C13 by evaluating the plan.

[2. Configuration of service provision system]
Next, the configuration of the service providing system according to the first embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the service providing system 1 according to the first embodiment. As shown in FIG. 2, the service providing system 1 includes a producer terminal 11, an evaluator terminal 12, advertiser terminals 20 _{1 to} 20 _n , a distribution server 30, user terminals 40 ₁ to 40 _m , Service providing apparatus 100. The producer terminal 11, the evaluator terminal 12, the advertiser terminals 20 _{1 to} 20 _n , the distribution server 30, the user terminals 40 ₁ to 40 _m , and the service providing apparatus 100 are wired or wirelessly via the communication network 50. It is connected so that it can communicate. The service providing system 1 shown in FIG. 2 includes a plurality of producer terminals 11, a plurality of evaluator terminals 12, a plurality of distribution servers 30, and a plurality of service providing apparatuses 100. May be.

  The creator terminal 11 is an information processing apparatus used by a content creator. For example, the creator terminal 11 transmits content such as plan information or a video produced by the content creator to the service providing apparatus 100 according to an operation by the content creator. Hereinafter, the creator terminal 11 may be referred to as a content creator. That is, in the following, the content creator can be read as the creator terminal 11.

  Note that the content creator may request an agency to submit the plan information. In this case, it is the agent that uses the auction service provided by the service providing apparatus 100. In the following, the notation “content creator” is a concept that includes not only the content creator but also the agency, and the notation “creator terminal” is the agency terminal used by the agency as well as the creator terminal. It is a concept including

  The evaluator terminal 12 is an information processing device used by the evaluator. For example, the evaluator terminal 12 transmits the evaluation information to the service providing apparatus 100 according to an operation by the evaluator. Hereinafter, the evaluator terminal 12 may be referred to as an evaluator. That is, in the following, the evaluator can be read as the evaluator terminal 12.

  Note that the evaluator may request an agent to submit evaluation information. In this case, the service providing apparatus 100 is used by an agent. In the following, the notation “evaluator” is a concept that includes not only the evaluator but also the agency, and the notation “evaluator terminal” includes not only the evaluator terminal but also the agency terminal used by the agency. It is assumed to be a concept.

The advertiser terminals 20 _{1 to} 20 _n are information processing devices used by the advertiser. For example, the advertiser terminals 20 _{1 to} 20 _n acquire a web page related to an auction service (hereinafter sometimes referred to as “auction page”) from the service providing apparatus 100 according to an operation by the advertiser, or a service providing apparatus. Bid information and advertisement data are transmitted to 100. Hereinafter, when it is not necessary to distinguish the advertiser terminals 20 _{1 to} 20 _n , these may be collectively referred to as “advertiser terminal 20”. Hereinafter, the advertiser terminal 20 may be referred to as an advertiser, a bidder, or a successful bidder. That is, below, an advertiser, a bidder, or a successful bidder can be read as the advertiser terminal 20.

  The advertiser may request an agency for bidding work or the like. In this case, it is the agent that uses the auction service provided by the service providing apparatus 100. In the following, the term “advertiser” is a concept that includes not only the advertiser but also the agency, and the term “advertiser terminal” includes not only the advertiser terminal but also the agency terminal used by the agency. It is assumed to be a concept.

The distribution server 30 is, for example, a web server. The distribution server 30 receives content to be distributed from the service providing apparatus 100. The distribution server 30 distributes the content received from the service providing apparatus 100 in response to requests from the user terminals 40 ₁ to 40 _m .

The user terminals 40 ₁ to 40 _m are information processing devices used by users who browse content. For example, the user terminals 40 ₁ to 40 _m acquire content such as a moving image from the distribution server 30 according to an operation by the user, and display the acquired content on a display device (for example, a liquid crystal display). Hereinafter, when it is not necessary to distinguish the user terminals 40 ₁ to 40 _m , these may be collectively referred to as “user terminals 40”. Hereinafter, the user terminal 40 may be referred to as a user or a viewer. That is, in the following, a user or a viewer can be read as the user terminal 40.

  The service providing apparatus 100 is a web server or the like, for example. As described with reference to FIG. 1, the service providing apparatus 100 provides an auction service related to an advertising space incorporated in content at a planning stage.

  The above-described producer terminal 11, evaluator terminal 12, advertiser terminal 20, and user terminal 40 are, for example, a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (PDA). (Personal Digital Assistant) etc.

[3. Configuration of service providing device]
Next, the configuration of the service providing apparatus 100 according to the first embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the service providing apparatus 100 according to the first embodiment. As illustrated in FIG. 3, the service providing apparatus 100 includes a communication unit 110, an auction storage unit 121, an evaluation information storage unit 122, and a control unit 130. The service providing apparatus 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the service providing apparatus 100 and a display unit (for example, a liquid crystal display) for displaying various types of information. You may have.

(About the communication unit 110)
The communication unit 110 is realized by a NIC (Network Interface Card), for example. The communication unit 110 is connected to the communication network 50 by wire or wireless. The communication unit 110 transmits and receives information to and from the producer terminal 11, the evaluator terminal 12, the advertiser terminal 20, and the distribution server 30 via the communication network 50.

(About the storage unit)
The auction storage unit 121 and the evaluation information storage unit 122 are realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) and a flash memory, or a storage device such as a hard disk and an optical disk.

(About the auction storage unit 121)
The auction storage unit 121 stores various information related to the auction. FIG. 4 shows an example of the auction storage unit 121 according to the first embodiment. As shown in FIG. 4, the auction storage unit 121 includes “producer ID”, “plan ID”, “plan content”, “auction ID”, “advertisement space information”, “auction period”, “current price”, It has items such as “bidder ID” and “end date and time”.

  “Producer ID” indicates identification information for identifying a content creator. “Plan ID” indicates identification information for identifying a plan of content that is planned to be produced by the content creator. In other words, the “plan ID” indicates identification information for identifying the content at the plan stage. “Planned content” indicates the planned content of the content. “Auction ID” indicates identification information for identifying an auction related to each advertising space. In other words, the “auction ID” indicates identification information for identifying the advertising space. “Advertising space information” indicates information related to the advertising space incorporated in the content. “Auction period” indicates a period during which an auction is held. The “current price” indicates the highest bid price that is currently bid in the auction. “Bidder ID” indicates an advertiser ID for identifying an advertiser who is a bidder who is currently bidding on the highest bid price. “End date and time” indicates the date and time when the auction ends.

  In FIG. 4, the auction in which the date and time is not stored in the “end date and time” is being held or has not been held, and the auction in which the date and time is stored in the “end date and time” is ended. In addition, when the date and time is stored in the “end date and time”, the current price corresponds to the winning bid price.

  Hereinafter, the creator ID may be used as a reference code of the content creator. For example, the content creator identified by the creator ID “CP11” may be referred to as “content creator CP11”. Moreover, below, a bidder ID may be used as a reference code of an advertiser, a bidder, or a successful bidder. For example, the advertiser identified by the bidder ID “C11” may be referred to as “advertiser C11”.

  That is, FIG. 4 shows an example in which the content creator CP11 is planning the content identified by the plan ID “P11”, and the content planning content is a moving image or the like. FIG. 4 shows an example in which five advertising spaces A to E are incorporated in the content. In FIG. 4, the auction related to the advertising space A is identified by the auction ID “AU11”. Similarly, the auctions related to the advertising spaces B to E are auction IDs “AU12”, “AU13”, “AU14”, An example identified by “AU15” is shown. FIG. 4 shows an example in which each auction related to the advertising spaces A to E is being held. In this way, the auction storage unit 121 stores an auction ID corresponding to each advertising space incorporated in the content in association with one plan ID (that is, content at the planning stage).

  The information stored in the auction storage unit 121 is not limited to the example illustrated in FIG. For example, the auction storage unit 121 may store, for each auction ID, a “prompt decision price” indicating a price at which a successful bid can be made immediately, a “minimum successful bid price” indicating a minimum price at which a successful bid can be made, and the like. . These “prompt decision price” and “minimum winning bid price” are included in the advertising space information transmitted from the creator terminal 11 to the service providing apparatus 100 and set by the content creator, for example.

(Evaluation information storage unit 122)
The evaluation information storage unit 122 stores information related to the evaluation for the plan. FIG. 5 shows an example of the evaluation information storage unit 122 in the first embodiment. As illustrated in FIG. 5, the evaluation information storage unit 122 includes items such as “plan ID”, “evaluator ID”, “evaluation value”, “evaluation content”, and “produced content”.

  “Plan ID” corresponds to the plan ID shown in FIG. “Evaluator ID” indicates identification information for identifying an evaluator. Hereinafter, the evaluator ID may be used as a reference code for the evaluator. For example, an evaluator identified by the evaluator ID “R11” may be referred to as “evaluator R11”.

  “Evaluation value” indicates the evaluation value from the evaluator for the plan identified by the plan ID. In FIG. 5, the evaluation value is represented by five levels “1” to “5”, and the evaluation is higher as the numerical value is larger. “Evaluation content” indicates the content of evaluation from the evaluator for the plan. “Produced content” indicates a completed product corresponding to the plan. FIG. 5 shows an example in which conceptual information such as “CD11” is stored in “produced content”. However, in reality, the content (for example, a moving image) and the file path indicating the storage location of the content are shown. A name, identification information for identifying the content, a title of the content, and the like are stored.

  That is, FIG. 5 shows an example in which the evaluators R11 to R13 evaluate the plan identified by the plan ID “P11”. Among these, FIG. 5 shows an example in which the evaluation value by the evaluator R11 is the maximum “5”, and the evaluation content by the evaluator R11 is “no mistake in hit”. FIG. 5 shows an example in which the content corresponding to the plan identified by the plan ID “P11” is “CD11”.

(About the control unit 130)
Returning to the description of FIG. 3, the control unit 130 performs various programs (service providing programs) stored in a storage device inside the service providing apparatus 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). This is realized by executing the RAM as a work area. The control unit 130 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 130 includes a plan receiving unit 131, a service providing unit 132, a calculating unit 133, a content receiving unit 134, a generating unit 135, and a transmitting unit 136. Implement or execute the functions and operations of the information processing described. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

(About the planning reception part 131)
The plan receiving unit 131 receives plan information related to the planning of content produced by the content creator, and receives evaluation information related to evaluation of the plan.

  Specifically, the plan receiving unit 131 receives plan information including advertising space information from a content creator (for example, the creator terminal 11) who plans to produce content. When receiving the plan information, the plan receiving unit 131 pays out a new plan ID and pays out an auction ID for each advertising space set in the content. The plan receiving unit 131 stores the plan information in the “plan contents” of the auction storage unit 121 in association with the plan ID. Further, the plan receiving unit 131 stores the auction ID for each advertising space in the auction storage unit 121 in association with the planning ID, and further associates the advertising space information in the auction storage unit 121 with the corresponding auction ID. Stored in the “advertisement space information”. At this time, the plan receiving unit 131 stores in the auction storage unit 121 the producer ID corresponding to the content producer that is the source of the plan information. This creator ID is transmitted together with the plan information by the content creator, for example. Alternatively, when login is required when using various services provided by the service providing apparatus 100, the content creator's login ID or the like may be used as the creator ID.

  The plan reception unit 131 extracts information corresponding to each item such as the type of content, the director, and the performer by analyzing the plan information, for example. For example, when the plan information is described in a markup language such as XML (Extensible Markup Language), the plan reception unit 131 can easily extract information corresponding to each item from the plan information. When the format of the plan information is determined in advance, the plan receiving unit 131 can easily extract various information from the plan information based on the predetermined format.

  Further, the plan receiving unit 131 may receive advertising space information including an auction period set by the content creator. In this case, the plan receiving unit 131 stores the auction period included in the advertising space information in the auction storage unit 121. However, without being limited to this example, the plan receiving unit 131 may store a predetermined auction period in the auction storage unit 121. For example, the plan receiving unit 131 may set a period from when the ad space information is received until a predetermined number of days have elapsed as an auction period.

  Further, the plan receiving unit 131 may provide a content creator with a submission site for inputting plan information. For example, the plan receiving unit 131 provides a submission site for inputting content types, plan details, and the like. In addition, for example, the plan receiving unit 131 inputs a time position at which an advertising space is reproduced (hereinafter sometimes referred to as a reproduction position), an advertising space reproduction time, a display size of the advertising space, and the like. To provide a trafficking site. In this case, the plan receiving unit 131 receives various information input to the submission site as plan information.

  Moreover, although the example in which the advertising space information is included in the planning information is shown in the above example, the planning receiving unit 131 may receive the planning information and the advertising space information individually. In this case, the plan receiving unit 131 may receive both the plan information and the advertising space information at the same time or may be received at different timings.

  The plan receiving unit 131 receives evaluation information from an evaluator (for example, the evaluator terminal 12). For example, the plan receiving unit 131 receives evaluation information including an evaluator ID, an evaluation value, and evaluation contents. Then, when receiving the evaluation information from the evaluator, the plan receiving unit 131 stores the evaluator ID, the evaluation value, and the evaluation content in association with the plan ID of the plan evaluated by the evaluator. Stored in the unit 122.

  The plan receiving unit 131 may present the plan information received from the content creator to the evaluator, and may receive an evaluation for the plan indicated by the presented plan information from the evaluator. At this time, the plan receiving unit 131 presents plan information of a plan for which an auction has not been held to the evaluator. In addition, the plan receiving unit 131 may provide an evaluator with a submission site for inputting evaluation information. For example, the plan receiving unit 131 provides an evaluator with an evaluation screen including a display field for displaying plan information (plan contents and advertising space information) and an input field for inputting evaluation values and evaluation contents. Also good. Further, the plan receiving unit 131 presents a list of plan information stored in the auction storage unit 121 to the evaluator and provides a submission site for inputting an evaluation for the plan information selected by the evaluator. Also good.

(About the service providing unit 132)
The service providing unit 132 presents the plan information and the evaluation information received by the plan receiving unit 131, and provides an auction service that targets the right to display an advertisement on the content planned by the content creator.

  Specifically, the service providing unit 132 provides the auction page to the advertiser terminal 20 when receiving an auction page acquisition request from the advertiser terminal 20. At this time, the service providing unit 132 provides an auction page on which the content planning content, information on evaluation of the plan from the evaluator, and information on the auction for each advertising space are posted.

  For example, the service providing unit 132 acquires various types of information related to the planned content from the auction storage unit 121. In the case of the example of FIG. 4, the service providing unit 132 acquires the plan contents, the advertising space information for each auction ID, the current price, the bidder ID, the end date and time, and the like from the auction storage unit 121 for each plan ID. At this time, the service providing unit 132 acquires only various types of information corresponding to the project ID in which one or more auctions are being held. Specifically, the service providing unit 132 specifies a plan ID corresponding to an auction ID whose current date and time is included in the auction period and date information is not stored in the end date and time, and corresponds to the specified plan ID. Various information to be acquired is acquired from the auction storage unit 121. In addition, the service providing unit 132 acquires evaluation information corresponding to the plan ID acquired from the auction storage unit 121 from the evaluation information storage unit 122.

  And the service provision part 132 produces | generates the list page which is a web page on which the list of the various information regarding the content under plan is displayed. Then, the service providing unit 132 transmits the generated list page to the advertiser terminal 20. As a result, the service providing unit 132 receives an acquisition request including the plan ID corresponding to the planned content selected from the list page from the advertiser terminal 20. In this case, the service providing unit 132 uses the various information corresponding to the plan ID included in the acquisition request to generate an auction page on which the plan content, the evaluation on the plan, and the like are posted, and the generated auction page is displayed as an advertiser. Provided to the terminal 20.

  Further, the service providing unit 132 receives bid information including the bid price from the advertiser terminal 20 via the auction page. In this case, the service providing unit 132 stores the bid price included in the bid information in the auction storage unit 121 in association with the auction ID indicating the auction to be bid. At this time, the service providing unit 132 also stores the bidder ID corresponding to the bidder who is the sender of the bid information in the auction storage unit 121. The service providing unit 132 may accept a bidder ID together with bid information, or may use a bidder's login ID as a bidder ID. In addition, when the auction is established, the service providing unit 132 stores the date and time when the auction is ended as the end date and time of the auction storage unit 121.

  FIG. 6 shows an example of the auction page W10 according to the first embodiment. FIG. 6 shows an example of an auction page W10 corresponding to the plan ID “P11” shown in FIG. As in the example illustrated in FIG. 6, the service providing unit 132 posts the plan content stored in the auction storage unit 121 in the plan display column T11 of the auction page W10. Further, the service providing unit 132 publishes the evaluation information stored in the evaluation information storage unit 122 in the evaluation display field T12. Further, the service providing unit 132 publishes the advertising space information and the like stored in the auction storage unit 121 in association with each auction ID in the bid display column T13. In addition, the service providing unit 132 publishes an image diagram in which the reproduction position of the advertising space is visible in the image display field T14. As described above, when the information related to a plurality of advertising spaces is included in the advertising space information, the service providing unit 132 publishes all the advertising space information on the auction page W10 and individually holds an auction related to each advertising space. To do.

  Although illustration is omitted here, the service providing unit 132 displays a bid page for inputting a bid price when the bid button displayed in the bid display field T13 is pressed. 20 to provide. Accordingly, the service providing unit 132 receives bid information including the bid price from the advertiser terminal 20 via the bid page.

  Then, the service providing unit 132 assumes that all auctions are formally established when all auctions regarding each advertising space are completed. Specifically, the service providing unit 132 is in a state where some of the auctions have been established until all of the auctions have been established, even if some of the auctions related to each advertising space have been completed. Suppose that In the case of the example illustrated in FIG. 6, the service providing unit 132 holds five auctions for the advertising spaces A to E. Here, when the holding periods of the respective auctions are different or when a prompt decision price is set for each auction, the five auctions are not necessarily finished at the same time. For example, it is assumed that only the auction related to the advertising space A is completed among the five auctions. In this case, it is assumed that the service providing unit 132 is in a state in which an auction related to the advertising space A is temporarily established and all successful bidders are temporarily determined until all five auctions are established. Then, after all five auctions are completed, the service providing unit 132 determines the successful bidder of each auction, assuming that all auctions have been formally established. That is, the service providing unit 132 stores the end date and time in the auction storage unit 121 every time the successful bidder is determined and the auction is ended, but all of the auction IDs associated with one plan ID are all stored. When the end date and time corresponding to the auction ID is stored, it is assumed that all auctions have been formally established.

  Here, the service providing unit 132 may reject all auctions when some of the auctions are not established. As an aspect in which the auction is not established, there are a case where there is no number of bids and a case where the highest bid price does not reach the lowest successful bid price. In this case, the service providing unit 132 may hold all auctions again. Or the service provision part 132 may hold again only the one part auction which was not completed. At this time, the service providing unit 132 may set a lowest successful bid price lower than the previous lowest successful bid price in the auction to be held again. Alternatively, when a part of a plurality of auctions is not established, the service providing unit 132 may notify the content creator to that effect. Then, in accordance with an instruction from the content creator, the service providing unit 132 may hold all auctions again, or may determine whether to hold only some auctions that have not been established.

  Note that the auction page W10 illustrated in FIG. 6 is not limited to the illustrated example. For example, the service providing unit 132 may post the name or the like of the content creator in the plan display field T11. Further, for example, the service providing unit 132 may display information (for example, a company name and a business type) regarding a bidder who bids for the highest price. Further, for example, the content creator may set the target price of the winning bid price in the plan information as the estimated cost of the content production. In this case, the service providing unit 132 may post the target price of the winning bid price in the plan display field T11. For example, the service providing unit 132 may post the auction period in the bid display field T13. Further, for example, the service providing unit 132 may not post an image diagram in the image display field T14.

(About the calculation unit 133)
The calculating unit 133 manages the winning bid amount received from the winning bidder, and calculates a fee paid to the content creator and the evaluator. Note that the administrator of the service providing apparatus 100 receives a winning bid as a purchase fee for the right to display an advertisement from an advertiser who has become a winning bidder in the auction service provided by the service providing unit 132. The calculation unit 133 calculates a fee distributed to the content creator and the evaluator among the winning bids obtained from such advertisers.

  Specifically, the calculation unit 133 calculates a fee paid to the content creator as a cost for content production. Further, the calculation unit 133 calculates a fee paid to the evaluator as a consideration for evaluating the plan. For example, when a fee ratio to be paid to the content creator and the evaluator is determined in advance, the calculating unit 133 calculates a fee to be paid to the content creator and the evaluator based on the fee ratio. At this time, the calculation unit 133 may collect a part of the winning bid as a fee and distribute the winning bid after subtracting the fee to the content creator and the evaluator.

  Here, the calculation unit 133 may perform remittance processing for remitting fees to the content creator and the evaluator. At this time, even if the winning bidder is received from the winning bidder, the calculating unit 133 immediately accumulates all winning bids without sending them to the content creator. Then, each time the content creator is charged for the cost of content production, the calculation unit 133 remits the amount corresponding to the billed amount from the accumulated winning bid amount to the content creator. For example, the calculation unit 133 obtains billing data such as clothing costs, shooting costs, and food costs actually consumed at the time of content creation, and billing data such as clothing costs, shooting costs, and food costs that may be consumed most recently in content creation. Received from the producer terminal 11. Then, the calculation unit 133 remits the amount corresponding to the received billing data to the content creator. Note that the calculation unit 133 manages the winning bid using the current price (that is, the winning bid price) stored in the auction storage unit 121.

  In this way, the calculation unit 133 does not immediately transfer the winning bid amount received from the winning bidder to the content creator, but gradually transfers the winning bid in response to a request from the content creator. Thereby, the calculation part 133 can prevent that a successful bid money is carried away by the content creator who does not actually produce the content. As a result, the calculation unit 133 can prevent the auction service provided by the service providing apparatus 100 from being abused.

  Note that if the total amount charged by the content creator is lower than the winning bid amount, the winning bid amount managed by the calculation unit 133 will remain. In this case, the calculation unit 133 may remit surplus money to the content creator or the evaluator after the content creator creates the content. As a result, the calculation unit 133 pays the content creator a reward for completing the content, so that the content creator's willingness to create can be improved. In addition, since the calculation unit 133 pays the evaluator for the evaluation, many evaluators can be evaluated, so that the auction service provided by the service providing unit 132 can be activated. it can.

  Moreover, although the calculation part 133 showed the example which remits a successful bid money to a content creator in the said example, the calculation part 133 may perform only the process which calculates the amount of money to remit to a content creator and an evaluator. . Then, the administrator of the service providing apparatus 100 may remit the amount calculated by the calculating unit 133 to the content creator or the evaluator.

(About the content reception unit 134)
The content reception unit 134 receives content corresponding to the plan information from the content creator (for example, the creator terminal 11). For example, the content receiving unit 134 receives a finished product of content when the content creator who transmitted the plan information completes the content. In addition, the content reception unit 134 receives advertisement data incorporated in the advertising space from the successful bidder (for example, the advertiser terminal 20).

  Note that the successful bidder who has the right to display an advertisement may transfer this right to another advertiser. In this case, the content reception unit 134 receives advertisement data not only from the successful bidder but also from an advertiser who has the right to display advertisements. Hereinafter, even if it is simply expressed as “successful bidder”, the successful bidder includes an advertiser to whom the right to display an advertisement has been transferred.

(About the generator 135)
The generation unit 135 generates combined content by combining the content received by the content reception unit 134 and the advertisement data. Specifically, the generation unit 135 generates composite content after all auctions corresponding to predetermined project information (plan ID) are established in the auction service provided by the service providing unit 132. At this time, the generation unit 135 has a right to display an advertisement in the advertising space set in the content created by the content creator based on the advertising space information stored in the auction storage unit 121. The composite content is generated by incorporating the advertisement data of the advertiser who made a successful bid. Then, when generating the composite content, the generation unit 135 stores the composite content in “produced content” of the evaluation information storage unit 122. At this time, the generation unit 135 stores a file path name indicating a storage location of the composite content, identification information for identifying the composite content, a title of the composite content, and the like in the “produced content” of the evaluation information storage unit 122. May be.

  Note that, as described above, the advertising space for which an advertiser makes a successful bid may correspond to an appearance space for causing an advertising product to appear in a video, such as product placement. In this case, the content creator receives a promotional product from an advertiser who is a successful bidder, for example, and produces content such as a moving image using the received promotional product. For this reason, when the advertising space is a product placement, the content creator produces composite content including advertising data. That is, the content received by the content receiving unit 134 may correspond to the composite content. For this reason, the generation unit 135 described above does not perform the composite content generation process when the advertising space set for the content is only the product placement. In other words, the generation unit 135, when the advertising space that can be incorporated into the finished content is set in the content, such as the advertising spaces A to C shown in FIG. Perform the generation process.

(About transmitter 136)
The transmission unit 136 transmits the composite content generated by the generation unit 135 or the composite content received by the content reception unit 134 to the distribution server 30. Accordingly, the distribution server 30 distributes the composite content in which the advertisement data is incorporated to the user terminal 40 in response to a request from the user terminal 40.

[4. (Service provision procedure)
Next, the procedure of service providing processing by the service providing system 1 according to the first embodiment will be described with reference to FIG. FIG. 7 is a sequence diagram illustrating a service providing process procedure by the service providing system 1 according to the first embodiment.

  As shown in FIG. 7, the creator terminal 11 transmits plan information including advertisement space information to the service providing apparatus 100 in accordance with an operation by the content creator (step S101). In this case, the service providing apparatus 100 stores the plan information in the auction storage unit 121.

  In the example of FIG. 7, the example in which the producer terminal 11 transmits the plan information including the advertising space information is shown. However, the creator terminal 11 may transmit the plan information and the advertising space information at different timings. For example, the producer terminal 11 may transmit the advertising space information to the service providing apparatus 100 after the plan information. Further, for example, the creator terminal 11 may transmit the plan information and the advertising space information input by the content creator to the above-described submission site to the service providing apparatus 100. In this case, the content creator may first input the plan information into the submission site, and enter the advertising space information into the submission site on another day.

  Subsequently, when accessed from the evaluator terminal 12, the service providing apparatus 100 transmits the plan information to the evaluator terminal 12 (step S102). Then, the evaluator terminal 12 transmits, to the service providing apparatus 100, evaluation information related to the evaluation for the plan indicated by the plan information in accordance with the operation by the evaluator (step S103).

  Subsequently, when the service providing apparatus 100 receives an auction page acquisition request from the advertiser terminal 20 (step S104), the service providing apparatus 100 provides the advertiser terminal 20 with an auction page on which plan information and evaluation information are posted (step S104). S105). Then, the service providing apparatus 100 receives bid information including the bid price from the advertiser terminal 20 via the auction page (step S106). In this way, the service providing apparatus 100 receives bid information from a plurality of advertiser terminals 20 including the advertiser terminal 20.

  Then, the service providing apparatus 100 determines the winning bidder based on the bid information received from the advertiser terminal 20 (step S107). For example, the service providing apparatus 100 determines the advertiser who bids the highest price at the date and time when the auction period has expired as the successful bidder. Then, the service providing apparatus 100 manages the winning bid amount received from the advertiser. Thereafter, the service providing apparatus 100 remits the billed amount from the winning bid amount to the content creator when the production cost is charged by the content creator.

  Further, the advertiser terminal 20 transmits the advertisement data to the service providing apparatus 100 according to the operation by the advertiser (Step S108). Further, the creator terminal 11 transmits the completed content to the service providing apparatus 100 in accordance with an operation by the content creator who has completed the content production (step S109).

  Then, the service providing apparatus 100 generates composite content by incorporating the advertisement data received from the advertiser terminal 20 into the content received from the creator terminal 11, and transmits the generated composite content to the distribution server 30 (step). S110). As a result, the distribution server 30 distributes the composite content to the user terminal 40.

[5. effect〕
As described above, the service providing apparatus 100 according to the first embodiment includes the plan receiving unit 131 and the service providing unit 132. The plan accepting unit 131 accepts evaluation information related to the evaluation of the content (an example of the first content) produced by the content creator. The service providing unit 132 presents plan information and evaluation information related to such a plan, and provides an auction service (an example of a sales service) that has a right to display an advertisement (an example of the second content) together with the content. .

  Thereby, the service providing apparatus 100 according to the first embodiment can support a production activity by an unknown content creator such as a new face. For example, if the content creator is promising even if it is unnamed, it is highly evaluated by the evaluator, so that an advertiser bids for a high bid. That is, the service providing apparatus 100 enables a talented content creator to procure production funds even if it is unnamed, and as a result, can support production activities by such a content creator.

  In addition, the plan receiving unit 131 according to the first embodiment presents the plan information received from the content creator, and receives the evaluation for the plan indicated by the presented plan information as evaluation information.

  Thereby, the service providing apparatus 100 according to the first embodiment allows the evaluator to evaluate a useless plan such as a plan already determined by the advertiser by presenting the plan to be evaluated to the evaluator. Can be prevented.

  In addition, the service providing apparatus 100 according to the first embodiment includes a calculation unit 133. The calculation unit 133 calculates a fee paid to the content creator as a cost for content production from a winning bid (an example of a purchase fee) paid by a successful bidder (an example of a right holder) who has the right to display an advertisement.

  Thereby, the service providing apparatus 100 according to the first embodiment financially supports the production activity by the content creator by calculating the production cost when the content creator is planning to produce the video. be able to.

  In addition, the service providing apparatus 100 according to the first embodiment includes a content reception unit 134 and a generation unit 135. The content receiving unit 134 receives content such as a moving image and receives advertisement data from the successful bidder. The generation unit 135 generates composite content in which advertisement data is incorporated into the content received by the content reception unit 134.

  Thereby, the service providing apparatus 100 according to the first embodiment can provide the user terminal 40 and the like with the composite content in which the advertisement data of the advertiser is reliably incorporated.

  Further, the service providing unit 132 according to the first embodiment provides an auction service that sells the right to display advertisements through an auction as a sales service.

  Thereby, since the service providing apparatus 100 according to the first embodiment can make the advertiser compete with the bid, the bid price can be increased. As a result, the service providing apparatus 100 can provide expensive production costs to the content creator, and can support production activities by the content creator.

(Second Embodiment)
In the said 1st Embodiment, the example which shows evaluation information to an advertiser was shown like the auction page W10 illustrated in FIG. In the second embodiment, an example will be described in which the evaluation results evaluated by the evaluator in the past, information related to the plans evaluated by the evaluator in the past, and the like are presented.

[1. Configuration of service providing device]
First, the configuration of the service providing apparatus 200 according to the second embodiment will be described with reference to FIG. FIG. 8 is a diagram illustrating a configuration example of the service providing apparatus 200 according to the second embodiment. As illustrated in FIG. 8, the service providing apparatus 200 includes a production history storage unit 223 and a control unit 230.

  The production history storage unit 223 stores information related to the content produced by the content creator in the past. FIG. 9 shows an example of the production history storage unit 223 according to the second embodiment. As illustrated in FIG. 9, the production history storage unit 223 includes items such as “producer ID”, “produced content”, and “viewing number”.

  “Producer ID” corresponds to the producer ID shown in FIG. The “produced content” corresponds to the produced content shown in FIG. “Number of browsing” indicates the number of times the content has been browsed. In other words, the “viewing number” indicates the number of times content is distributed to the user terminal 40 by the distribution server 30 (referred to as the number of PV). FIG. 9 shows an example in which the average value of the number of browsing per month is stored in “Number of browsing”.

  That is, FIG. 9 shows an example in which contents “CD11”, “CD12”, “CD13”, and “CD14” have been produced in the past by the content creator CP11. FIG. 9 shows an example in which the content “CD11” is viewed 10,000 times per month.

  Note that the service providing apparatus 200 according to the second embodiment acquires the number of distributions for each composite content from the distribution server 30 by periodically accessing the distribution server 30. Then, the service providing apparatus 200 stores the number of distributions of each composite content in the number of browsing in the production history storage unit 223 in association with the composite content (produced content). At this time, the service providing apparatus 200 accumulates the number of distributions for each composite content acquired from the distribution server 30, calculates the average value of the number of browsing per predetermined period (for example, one month), and calculates the number of browsing Is stored in the number of viewings of the production history storage unit 223.

  The control unit 230 includes a service providing unit 232 as illustrated in FIG. The service providing unit 232 presents not only the plan information and the evaluation information, but also information related to the produced content evaluated by the evaluator in the past and evaluation of the produced content by the evaluator, and provides the above-described auction service. .

  Here, FIG. 10 shows an example of an auction page W20 according to the second embodiment. As in the example illustrated in FIG. 10, the service providing unit 232 posts the evaluation information stored in the evaluation information storage unit 122 in the evaluation display field T22 of the auction page W20. At this time, when an evaluator or the like displayed in the evaluation display field T22 is pressed, the service providing unit 232 describes a web page on which the evaluator's evaluation results are posted (hereinafter referred to as “evaluation result page”). To the advertiser terminal 20.

  FIG. 11 shows an example of the evaluation result page W30 according to the second embodiment. As in the example illustrated in FIG. 11, the past evaluation results by the evaluator selected on the auction page W20 are posted on the evaluation result page W30. Specifically, the service providing unit 232 acquires an evaluation value, produced content, and the like corresponding to the evaluator ID of the evaluator selected on the auction page W20 from the evaluation information storage unit 122. Then, the service providing unit 232 acquires from the production history storage unit 223 the number of views corresponding to the produced content acquired from the evaluation information storage unit 122. Then, as shown in FIG. 11, the service providing unit 232 posts the produced content acquired from the evaluation information storage unit 122 in “evaluated content”, and evaluates the produced content and the production history storage unit 223. The number of views (number of PV) acquired from.

  The evaluation result page W30 illustrated in FIG. 11 is not limited to the illustrated example. For example, the service providing unit 232 may post the evaluation content stored in the evaluation information storage unit 122 on the evaluation result page W30. In addition, the service providing unit 232 may select a plurality of evaluators on the auction page W20. In this case, the service providing unit 232 may place a list of evaluation results by a plurality of evaluators on the evaluation result page W30.

  Further, the service providing unit 232 may post not only the evaluation value and the number of browsing (number of PV) but also the plan information corresponding to the produced content on the evaluation result page W30. In this case, the service providing unit 232 posts the plan information stored in the auction storage unit 121 on the evaluation result page W30.

  In addition, the service providing unit 232 publishes not only the number of views (number of PV) but also the cost and man-hours required for the content creator to produce the produced content on the evaluation result page W30 as information about the produced content. May be. In addition, the service providing unit 232 evaluates the produced content by the user who has been provided with the produced content or the advertiser who has the right to display an advertisement on the produced content as information about the produced content. It may be posted on W30. In this case, the service providing apparatus 200 acquires information related to costs and man-hours from the creator terminal 11, acquires information related to the advertiser's evaluation of the produced content from the advertiser terminal 20, and relates to user evaluation of the produced content. Information is acquired from the distribution server 30. Then, the service providing apparatus 200 stores the information such as the cost and the man-hour acquired in the production history storage unit 223. And the service provision part 232 publishes the expense, man-hour, etc. which are memorize | stored in the production history memory | storage part 223 on the evaluation performance page W30.

[2. effect〕
As described above, the service providing apparatus 200 according to the second embodiment includes the service providing unit 232. The service providing unit 232 further presents past evaluation results by the evaluator who evaluated the plan, and provides an auction service.

  In addition, the service providing unit 232 according to the second embodiment presents information related to content corresponding to the plan evaluated by the evaluator in the past as past evaluation results by the evaluator.

  As a result, the service providing apparatus 200 according to the second embodiment can provide the advertiser with information that is helpful when bidding, even when an auction is held during the planning stage of the video. High value-added services can be provided to advertisers.

(Third embodiment)
In the first embodiment, an example is shown in which plan information is received from a content creator. However, the evaluator may change the plan created by the content creator. In the third embodiment, an example in which new plan information after change is received from an evaluator will be described.

[1. (Service provision processing)
First, an example of service providing processing according to the third embodiment will be described with reference to FIG. FIG. 12 is a diagram illustrating an example of service providing processing according to the third embodiment. As shown in FIG. 12, the service providing apparatus 300 according to the third embodiment receives plan information from the content creator CP10 (step S21). Subsequently, when accessed from the evaluator R11, the service providing apparatus 300 transmits the plan information received in step S21 to the evaluator R11 (step S22). The processing in steps S21 and S22 corresponds to the processing in steps S101 and S102 shown in FIG.

  Subsequently, the service providing apparatus 300 receives new plan information along with the evaluation information from the evaluator R11 (step S23). Specifically, the evaluator R11 corresponds to a critic, an expert, a famous content creator, or the like, and may grasp a plan that becomes popular. Therefore, the service providing apparatus 300 provides the plan information to the evaluator R11 and accepts new plan information that has been changed by the evaluator R11 so as to increase its popularity.

  Note that the evaluator R11 may change not only the content planning content (eg, director, performer, outline, etc.) but also the advertising space information related to the advertising space set in the content. Specifically, the evaluator R11, which is a critic or the like, may know the reproduction position, reproduction time, size, and the like of the advertising space set in the content frequently viewed by the user. That is, the service providing apparatus 300 may accept new plan information including the advertising space information changed by the evaluator R11.

  Subsequently, the service providing apparatus 300 provides the above-described auction service to the advertiser based on the new plan information received in Step S23 (Step S24). Thereby, the service providing apparatus 300 receives a bid from the advertiser (step S25).

  As described above, the service providing apparatus 300 according to the third embodiment provides an auction service based on the new plan information changed by the evaluator. Thereby, the service providing apparatus 300 can present the plan information changed by the evaluator who is an expert or the like to the advertiser. In other words, the service providing apparatus 300 can present plan information that increases in popularity to the advertiser. That is, the service providing apparatus 300 can increase the bid amount received from the advertiser, and as a result, the content creator CP10 can raise funds for content production.

  In the example illustrated in FIG. 12, the service providing apparatus 300 may provide the content creator CP10 with new project information received from the evaluator R11. Then, the service providing apparatus 300 may provide an auction service based on the new plan information when the content creator CP10 permits the plan information to be changed.

[2. Configuration of service providing device]
Next, the configuration of the service providing apparatus 300 according to the third embodiment will be described with reference to FIG. FIG. 13 is a diagram illustrating a configuration example of a service providing apparatus 300 according to the third embodiment. As illustrated in FIG. 13, the service providing apparatus 300 includes an auction storage unit 321 and a control unit 330.

  Similar to the auction storage unit 121, the auction storage unit 321 stores various information related to the auction. However, the auction storage unit 321 stores a history of plan information. FIG. 14 shows an example of an auction storage unit 321 according to the third embodiment.

  “Planner ID” shown in FIG. 14 indicates identification information for identifying the transmission source of the plan information. For example, in the third embodiment, not only the content creator but also the evaluator may transmit the plan information to the service providing apparatus 300. For this reason, the identification information of the content creator and the evaluator is stored in the “planner ID”. In addition, in FIG. 14, the reference code | symbol attached | subjected to the evaluator in FIG. 12 etc. may be used as identification information of an evaluator.

  Further, the “valid flag” shown in FIG. 14 indicates whether or not the plan contents, the advertisement space information, and the like are valid. In FIG. 14, “1 (valid)” is stored in the “valid flag” when valid, and “0 (invalid)” is stored in the “valid flag” when invalid.

  That is, FIG. 14 illustrates an example in which the service providing apparatus 300 receives new plan information from the evaluator R11 after receiving plan information from the content creator CP11. In the example of FIG. 14, the evaluator R11 changes the performer, time, and outline of the plan contents.

  As shown in FIG. 13, the control unit 330 includes a plan receiving unit 331, a service providing unit 332, and a calculating unit 333. The plan receiving unit 331 receives plan information from the content creator, as with the plan receiving unit 131. Furthermore, the plan receiving unit 331 receives new plan information related to the plan after being changed by the evaluator who evaluated the plan created by the content creator. For example, the plan receiving unit 331 receives new plan information related to a plan after the plan content (for example, a director, a performer, or an outline) is changed by the evaluator. Further, for example, the plan receiving unit 331 receives new plan information including the advertising space information after the advertising space information (for example, the playback position, the playback time, the display size, etc.) has been changed by the evaluator.

  Then, when the plan receiving unit 331 receives new plan information, the plan receiving unit 331 updates the valid flag corresponding to the plan ID for identifying the new plan information to invalid (“0” in the above example). The new plan information is stored in the auction storage unit 321 in association with the identification information of the evaluator who is the transmission source of the new plan information (that is, the planner ID). At this time, the plan receiving unit 331 sets the valid flag corresponding to the new plan information to be valid (“1” in the above example). The plan receiving unit 331 may receive new plan information corresponding to the same plan many times from the same evaluator.

  The service providing unit 332 provides the advertiser with the above-described auction service based on various information stored in the auction storage unit 321. Specifically, when new plan information is received by the plan receiving unit 331, the service providing unit 332 presents the latest plan information and provides an auction service. That is, the service providing unit 332 provides an auction service based on the plan information for which the valid flag is valid among various pieces of information stored in the auction storage unit 321.

  The calculation unit 333 calculates a fee paid to the content creator and the evaluator. Specifically, the calculation unit 333 according to the third embodiment calculates a fee to be distributed to the evaluator from the winning bid paid from the successful bidder based on the degree to which the evaluator is involved in the planning. For example, the calculation unit 333 uses various information stored in the auction storage unit 321 to specify a place where the plan has been changed by the evaluator, and the fee that is distributed to the evaluator as the number of the specified changed parts increases. Is calculated high. In addition, for example, the calculation unit 333 calculates a higher charge to be distributed to the evaluator as the evaluator has a higher number of times of transmitting new project information.

  The calculation process by the calculation unit 333 will be described using the example of FIG. In the example of FIG. 14, the evaluator R11 changes the performer, the time, and the outline among the plan contents created by the content creator CP11. In this case, the calculation unit 333 calculates a fee to be distributed to the evaluator by specifying that the performer, time, and outline have been changed. Note that a weight may be set in advance for each item of the project content (for example, director, performer, time, summary, etc.). Similarly, a weight may be set in advance for each piece of information (for example, a reproduction position, a reproduction time, and the number of advertisement frames) related to an advertisement frame that may be changed by the evaluator. And the calculation part 333 may calculate the charge distributed to an evaluator, after weighting the item changed by the evaluator.

  Note that the calculation unit 333 calculates the degree to which the evaluator is involved in the plan based on an index of attention to the plan that has changed as a result of the evaluator being involved in the plan (hereinafter referred to as “attention index”). May be. The attention index here indicates the degree of attention to the plan. For example, the attention index corresponds to the number of browsing auctions related to planning (number of PV). For example, when the auction page includes an input button or the like for the advertiser to input a plan evaluation, the attention index may be an evaluation of the plan by the advertiser. For example, the attention index may be a bid price. The calculation unit 333 calculates a difference between the attention index before the evaluator is involved in the plan and the attention index after the evaluator is involved in the plan. Then, the calculation unit 333 sets the difference in the attention index as the degree that the evaluator is involved in the planning. In this way, the calculation unit 333 can calculate the degree to which the evaluator is involved in the planning with high accuracy.

[3. effect〕
As described above, the service providing apparatus 300 according to the third embodiment includes the plan receiving unit 331 and the service providing unit 332. The plan receiving unit 331 receives new plan information related to a plan after the plan has been changed by an evaluator who evaluates the plan. Further, the plan receiving unit 331 receives new plan information including the advertising space information after the advertising space information (an example of the frame information) is changed by an evaluator who evaluates the planning. The service providing unit 332 presents new plan information and provides an auction service.

  As a result, the service providing apparatus 300 according to the third embodiment can present to the advertiser the plan information that has been changed so as to be popular by the evaluator who is an expert or the like. The bid price can rise. As a result, the service providing apparatus 300 can support the production activity by the content creator.

  In addition, the service providing apparatus 300 according to the third embodiment includes a calculation unit 333. The calculation unit 333 calculates a fee to be distributed to the evaluator from the winning bid based on the degree to which the evaluator who evaluated the plan is involved in the plan.

  Thereby, since the service providing apparatus 300 according to the third embodiment can increase the evaluator's motivation to change the plan information, the quality of the plan can be improved.

  In addition, the calculation unit 333 according to the third embodiment calculates the degree to which the evaluator is involved in the plan, based on an index of attention to the plan that has changed as a result of the evaluator being involved in the plan.

  Thereby, the service providing apparatus 300 according to the third embodiment can calculate the degree to which the evaluator is involved in the planning with high accuracy.

(Fourth embodiment)
In the said 3rd Embodiment, the example which receives plan information from an evaluator was shown. In other words, in the third embodiment, an example is shown in which the plan created by the content creator is changed by the evaluator. In the fourth embodiment, an example will be described in which information related to the improvement point of the plan is provided to the evaluator.

[1. (Service provision processing)
First, an example of service providing processing according to the fourth embodiment will be described with reference to FIG. FIG. 15 is a diagram illustrating an example of service providing processing according to the fourth embodiment. As illustrated in FIG. 15, the service providing apparatus 400 according to the fourth embodiment receives plan information from the content creator CP10 (step S31).

  Subsequently, when accessed by the evaluator R11, the service providing apparatus 400 transmits, to the evaluator R11, the improvement information regarding the improvement point of the plan indicated by the plan information together with the plan information received in step S31 (step S32). . Specifically, the service providing apparatus 400 transmits the improvement information to the evaluator R11 based on the plan information received in step S31, the plan information of the produced content produced in the past, the number of views, and the like. The improvement information will be described later. The subsequent processes in steps S33 to S35 are the same as steps S23 to S25 shown in FIG.

  As described above, the service providing apparatus 400 according to the fourth embodiment proposes improvement points of the plan to the evaluator based on the results of the content that has been produced in the past. Thereby, the service providing apparatus 400 can be changed to a plan that is more popular. As a result, since the service providing apparatus 400 can present high-quality plan information to the advertiser, it is possible to increase the bid, and as a result, it is possible to support fund procurement by the content creator CP10. it can.

[2. Configuration of service providing device]
Next, the configuration of the service providing apparatus 400 according to the fourth embodiment will be described with reference to FIG. FIG. 16 is a diagram illustrating a configuration example of a service providing apparatus 400 according to the fourth embodiment. As illustrated in FIG. 16, the service providing apparatus 400 includes a control unit 430. The service providing apparatus 400 includes the auction storage unit 321 illustrated in FIG. 13 and the production history storage unit 223 illustrated in FIG.

  As illustrated in FIG. 16, the control unit 430 includes an information providing unit 437. The information providing unit 437 provides the evaluator with information related to the improvement point of the plan based on the plan information received by the plan receiving unit 331 and the information related to the produced content produced in the past.

  Specifically, the information providing unit 437 acquires plan information (plan contents, advertising space information, etc.) corresponding to the produced content stored in the production history storage unit 223 from the auction storage unit 321. And the information provision part 437 calculates | requires the tendency of the plan content with many browsing numbers, and the tendency of an advertising space by analyzing the plan information corresponding to the produced content. For example, the information providing unit 437 may display “video has a large number of browsing”, “still image has a small number of browsing”, “if a video, director X1 adopts a large number of browsing”, “if a video, director X2 The tendency to “the number of browsing is small when adopting” is demanded. Then, the information providing unit 437 identifies the improvement point of the plan by comparing the plan information of the produced content with the plan information received by the plan receiving unit 331. For example, in the case of a video, there is a tendency that “the number of viewers is small when hiring director X2”, but the plan information received from the content creator includes information such as “produce video with director X2”. It shall be included. In this case, the information providing unit 437 generates improvement information such as “it is desirable to change the director X2” and improvement information such as “when director X2 is employed, it is desirable to produce content other than video”. To do. Then, the information providing unit 437 provides the evaluator with the improved information generated in this way.

  Note that the processing by the information providing unit 437 is not limited to the above example. For example, the information providing unit 437 may only provide the evaluator with the plan information and the number of browsing of the produced content as the improvement information. Thereby, the evaluator can evaluate the plan with high accuracy by referring to the information provided from the information providing unit 437.

[3. effect〕
As described above, the service providing apparatus 400 according to the fourth embodiment includes the information providing unit 437. The information providing unit 437 provides the evaluator with information related to the improvement point of the plan based on the plan information received by the plan receiving unit 331 and the information related to the content that has been produced in the past.

  As a result, the service providing apparatus 400 according to the fourth embodiment can cause the evaluator to change to a high-quality plan, and thus can present high-quality plan information to the advertiser. As a result, the service providing apparatus 400 can increase the bid, and as a result, it can support fund procurement by the content creator.

(Other embodiments)
The service providing system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the service providing system 1 will be described. In the following, other embodiments will be described mainly using the service providing apparatus 100 as an example, but the other embodiments described below can also be applied to the service providing apparatuses 200, 300, and 400. .

[1. (Evaluator support)
The service providing apparatus 100 described above may include the production history storage unit 223 illustrated in FIG. Then, when the plan accepting unit 131 of the service providing apparatus 100 causes the evaluator to evaluate the plan, it presents information about the produced content that the content creator who created the plan has produced in the past, together with plan information about the plan. May be. For example, the plan receiving unit 131 presents the number of views stored in the production history storage unit 223 to the evaluator as information related to the produced content. In addition, the plan reception unit 131 is not limited to this example, and the plan reception unit 131 includes plan information corresponding to the produced content, costs and man-hours required for producing the produced content, and the produced content. An evaluation of the produced content by a provided user or an advertiser who has a right to display an advertisement on the produced content may be presented to the evaluator. Thus, the evaluator can appropriately evaluate the plan based on the information regarding the produced content.

[2. Presentation of planning information to the evaluator)
FIG. 7 shows an example in which the plan receiving unit 131 of the service providing apparatus 100 receives the evaluation information corresponding to the plan information by transmitting the plan information to the evaluator. However, the plan receiving unit 131 may receive evaluation information from the evaluator without transmitting the plan information to the evaluator. For example, the evaluator may directly receive the plan from the content creator without using the service providing apparatus 100 and evaluate the received plan. In this case, the content creator may transmit both the plan information and the evaluation information to the service providing apparatus 100 using the creator terminal 11. Alternatively, the evaluator may transmit both the plan information and the evaluation information to the service providing apparatus 100 using the evaluator terminal 12. That is, the plan receiving unit 131 of the service providing apparatus 100 may receive both the plan information and the evaluation information from the producer terminal 11 or the evaluator terminal 12.

[3. Evaluation information)
Further, the plan receiving unit 131 of the service providing apparatus 100 described above may receive evaluation information even when an auction is being held. In this case, the service providing unit 132 places all evaluation information received by the plan receiving unit 131 on the auction page. In addition, the plan receiving unit 131 may receive evaluation information for updating the evaluation information received once. In this case, the service providing unit 132 places the latest evaluation information on the auction page.

  Moreover, although the example in which the evaluation value and the evaluation content are included in the evaluation information has been described in the above embodiment, the information included in the evaluation information is not limited to this example. For example, the evaluation information may not include the evaluation value. For example, the evaluation value may not include the evaluation content. For example, the evaluation information may include the evaluator's history and the like.

[4. Service mode]
Moreover, in the said embodiment, the example which provides the auction service in which the service provision apparatus 100 makes a successful bid object the right to display an advertisement in the content under planning was shown. However, the service providing unit 132 of the service providing apparatus 100 may provide an auction service in which the right to display advertisements on content that has already been completed, etc., is not a planned content, but is a successful bid target. In the above embodiment, the service providing apparatus 100 generates the composite content. However, the composite content generation process may be performed by another apparatus such as the distribution server 30. In such a case, the service providing apparatus 100 illustrated in FIG. 3 may not include the content reception unit 134, the generation unit 135, the transmission unit 136, and the like.

  Further, the service providing apparatus 100 described above may provide a sales service that is not in an auction format. Specifically, the service providing unit 132 may provide a sales service for selling the right to display an advertisement on the content.

[5. Content type)
Further, in the above-described embodiment, the description has been mainly given of the moving image as the content. However, the content type is not limited to moving images. For example, the content described above may be an application such as a game, an electronic book, or a web page such as a web log. For example, a content creator can use the auction service described above when planning the production of a game, an electronic book, or a specialized web page.

  Here, FIG. 17 shows an example of content according to another embodiment. FIG. 17 shows an example in which the content is a game. In the example of FIG. 17, a content creator plans to create a game using a character icon. Then, the content creator sets three icons among the plurality of types of icons as the advertising space. Thus, the auction service described above can be applied to content such as games.

  In the case of the example of FIG. 17, the content creator receives a promotional icon image or the like from the advertiser who is the winning bidder, and creates a game using the received icon image or the like, similar to the product placement. For this reason, the content creator produces composite content (game in this example) including advertisement data.

[6. program〕
Further, the service providing apparatus 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 18, for example. Hereinafter, the service providing apparatus 100 will be described as an example. FIG. 18 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the service providing apparatus 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 and sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to other devices via the communication network 50.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the service providing apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the auction storage unit 121 and the evaluation information storage unit 122. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from other devices via the communication network 50.

[7. Others]
Of the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or all of the processes described as being performed manually or A part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified.

  For example, the various types of information illustrated in each drawing is not limited to the illustrated information. Further, for example, in each of the above-described embodiments, an example in which a plurality of advertising spaces are set for the same content has been described, but one advertising space may be set for the same content.

  In the above-described embodiment, an example is shown in which the content creator sets the playback position and playback time of the advertising space in the content. However, the service providing apparatus 100 may accept only the plan information from the content creator and may not accept the advertising space information. In this case, the service providing apparatus 100 sets, for example, an advertisement frame of a predetermined reproduction position and reproduction time for the content.

  Further, for example, in each of the above-described embodiments, the example in which the composite content in which the advertisement data is incorporated in the content is delivered to the user terminal 40 is shown. Each time, it may be delivered to the user terminal 40 by an advertisement server (referred to as an ad server or the like) not shown in FIG. Specifically, the generation unit 135 of the service providing apparatus 100 may generate composite content by incorporating access information (for example, URL: Uniform Resource Locator) to the advertisement server in the content advertisement space. In this case, the user terminal 40 accesses the advertisement server based on the access information set in the advertisement space. Then, when accessed from the user terminal 40, the advertisement server distributes the advertisement data incorporated in the content to the user terminal 40. At this time, for example, the advertisement server selects advertisement data to be distributed based on the user attribute of the access source user. Then, the user terminal 40 displays the advertisement data acquired from the advertisement server in the advertisement frame of the content. In this example, the advertiser may transmit access information for accessing a moving image, a still image, or the like as an advertisement to the service providing apparatus 100 as advertisement data.

  In each of the above embodiments, an advertisement has been described as an example. However, content displayed on content such as a moving image is not limited to advertising content for advertising purposes. For example, the advertisement described above may be content for notifying weather information, earthquake disaster information, and the like.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the plan receiving unit 131 and the content receiving unit 134 illustrated in FIG. 3 may be integrated. For example, the service providing apparatus 100 described above may be integrated with the distribution server 30.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the reception unit can be read as reception means or a reception circuit.

DESCRIPTION OF SYMBOLS 1 Service provision system 11 Creator terminal 12 Evaluator terminal 20 Advertiser terminal 30 Distribution server 40 User terminal 100 Service provision apparatus 121 Auction memory | storage part 122 Evaluation information memory | storage part 131 Plan reception part 132 Service provision part 133 Calculation part 134 Content reception part 135 generator 136 transmitter

Claims (16)

Receiving means for receiving evaluation information related to the evaluation of the first content produced by the content creator;
Service providing means for providing a sales service that presents the plan information and the evaluation information related to the plan and sells the right to display the second content together with the first content;
A service providing apparatus comprising: The accepting means is
Presenting the plan information received from the content creator, and receiving the evaluation for the plan indicated by the presented plan information as the evaluation information;
The service providing apparatus according to claim 1. The accepting means is
Accept new project information about the plan after the plan has been changed by the evaluator who evaluates the plan,
The service providing means includes:
Presenting the new planning information and providing the sales service;
The service providing apparatus according to claim 2. The accepting means is
Receiving the plan information including frame information related to a frame in which the second content is displayed in a frame set for the first content by the content creator;
The service providing means includes:
Providing a service for selling the right to display the second content in a frame indicated by the frame information as the sales service;
The service providing apparatus according to any one of claims 1 to 3, wherein The accepting means is
Accept new project information including frame information after the frame information has been changed by an evaluator who evaluates the project,
The service providing means includes:
Providing the sales service based on the new plan information;
The service providing apparatus according to claim 4. Information providing means for providing the evaluator with information on the improvement of the plan based on the plan information accepted by the accepting means and information on the produced content produced in the past;
The service providing apparatus according to claim 3, further comprising: A calculating means for calculating a fee paid to the content creator as a cost for content production from a purchase fee paid by the right holder having the right;
The service providing apparatus according to claim 1, further comprising: The calculating means is
Based on the degree to which the evaluator who evaluated the plan was involved in the plan, the charge distributed to the evaluator from the purchase fee is calculated.
The service providing apparatus according to claim 7. The calculating means is
Based on an index of attention to the plan that has changed as a result of the evaluator being involved in the plan, the degree of involvement of the evaluator in the plan is calculated.
The service providing apparatus according to claim 8. The service providing means includes:
Further presenting past evaluation results by the evaluator who evaluated the plan, and providing the sales service,
The service providing device according to claim 1, wherein the service providing device is a device. The service providing means includes:
As the past evaluation results by the evaluator, present information related to the content corresponding to the plan evaluated by the evaluator in the past.
The service providing apparatus according to claim 10. The service providing means includes:
As information related to the content, the number of times the content was browsed by the user, the evaluation of the content by the user who provided the content, or the content by the right holder who has the right to provide the second content together with the content Present an evaluation for
The service providing apparatus according to claim 11. Content receiving means for receiving the first content and receiving the second content from the right holder having the right;
Generating means for generating composite content in which the second content is incorporated into the first content received by the content receiving means;
The service providing apparatus according to claim 1, further comprising: The service providing means includes:
Providing the auction service for selling the right by auction as the sales service;
The service providing device according to claim 1, wherein the service providing device is a device. A service providing method executed by a computer,
A plan accepting process for receiving evaluation information related to the evaluation of the first content produced by the content creator;
A service providing step of providing a sales service for selling the right to display the second content together with the first content by presenting the plan information related to the plan and the evaluation information;
A service providing method characterized by including: A plan reception procedure for receiving evaluation information related to the evaluation of the first content produced by the content creator;
A service providing procedure for providing a sales service for selling the right to display the second content together with the first content by presenting the plan information related to the plan and the evaluation information;
A service providing program for causing a computer to execute.

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