JP2006048312A - Method of broadcast content distribution by web site - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve the problem that a large cost is required for an individual user to distribute a broadcast content using a Web site, and enormous work is needed for the user to get a sponsor. <P>SOLUTION: A user of a terminal 3 sends information on broadcast content design to a Web server 20. The Web server 20 releases information on the broadcast content design. A sponsor corporation transmits a sponsor's request to the Web server 20 using a terminal 6. The Web server 20 registers the broadcast content for which a sponsor has been obtained in a distribution schedule table. The distribution schedule table manages broadcast contents by time and channel. When a broadcast content is distributed according to the distribution schedule table, a sponsor corporation's advertisement is displayed. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a broadcast content and advertisement content distribution method using WEB.

  Advertisements are displayed in various forms on the content published on the WEB site. For example, the advertisement display is directly embedded in the WEB page, or the advertisement display is randomly called when the WEB page is displayed, or the designated advertisement display is called. .

  In the following Patent Document 1, a mechanism is disclosed in which a broadcast schedule is disclosed to a sponsor, and the sponsor selects a program for displaying an advertisement based on the broadcast schedule.

JP 2001-351005 A

  In the method described in Patent Document 1, it is possible to obtain a sponsor for popular content or content that is already highly recognized. For example, a general individual user obtains a sponsor and distributes the content. It is difficult to achieve. In other words, if the content is a program, a professional sports broadcast, a movie, or the like already created by a high-profile producer, it is possible to obtain a sponsor by publishing the broadcast schedule. However, it would be rare for sponsor companies to pay sponsor fees for content created by individuals in a similar manner.

  In view of the above problems, an object of the present invention is to provide a mechanism for enabling an individual user to obtain a sponsor and distribute broadcast contents.

  In order to solve the above-mentioned problem, the invention described in claim 1 is directed to the user-participation type broadcast content produced by using video and audio transmitted from a user terminal accessing the WEB site. The WEB site accepts a sponsor request for the broadcast content so as to be receivable, and receives a sponsor request for the broadcast content to which the project content is distributed at the WEB site. A step of allocating broadcast content acquired by a sponsor to a distribution schedule table managed in a distribution time frame, and a step of distributing the broadcast content to an allocated distribution time frame in accordance with the distribution schedule table by the WEB site. It is characterized by that.

  According to a second aspect of the present invention, in the broadcast content distribution method by the WEB site according to the first aspect, the program designated sponsor further designates the program name of the broadcast content allocated to the distribution schedule table in the WEB site. Receiving the request, and registering, as a sponsor of the broadcast content designated by the program designation request, the sponsor who has transmitted the program designated sponsor request at the WEB site.

  According to a third aspect of the present invention, there is provided the broadcast content distribution method by the WEB site according to the first or second aspect, wherein the WEB site further registers information relating to the broadcast content allocated to the distribution schedule table. , Receiving a condition-sponsored sponsor request specifying a condition of broadcast content that the WEB site wishes to become a sponsor, and referring to the database, the WEB site refers to the database. And registering the sponsor that has transmitted the designated sponsor request as a sponsor of the broadcast content that satisfies the condition designated by the condition designated sponsor request.

  According to a fourth aspect of the present invention, in the broadcast content distribution method using the WEB site according to any one of the first to third aspects, the broadcast content that has acquired a sponsor is allocated when distributed according to the distribution schedule table. The advertising content sponsored by the broadcast content is distributed in the distribution time frame.

  According to a fifth aspect of the present invention, in the broadcast content distribution method by the WEB site according to the fourth aspect, within the broadcast content distribution time frame, a plurality of advertisement distribution time frames are set in the time axis direction, and a plurality of sponsors are provided. A plurality of advertisement contents are distributed while being switched over time.

  According to a sixth aspect of the present invention, in the broadcast content distribution method by the WEB site according to the fifth aspect, in which time zone within the distribution time frame of the broadcast content serving as the sponsor, the sponsor distributes the advertising content. In order to make a selection, information specifying the advertisement distribution time frame is transmitted to the WEB site.

  The invention according to claim 7 is the broadcast content distribution method by the WEB site according to any one of claims 4 to 6, wherein the advertisement content is an area prepared for displaying the video received from the user terminal. It is characterized by being displayed.

  The invention according to claim 8 is the broadcast content distribution method by the WEB site according to claim 7, wherein the user participating in the broadcast content displays his / her advertising content in a region where his / her video is displayed. It is characterized by.

  According to the ninth aspect of the present invention, a distribution schedule of user-participation-type broadcast content produced using video and audio transmitted from a user terminal that accesses the WEB site is set in a plurality of areas set in the WEB site. Assigning to a delivery schedule table managed by channel and delivery time frame, and delivering the broadcast content to the assigned delivery time frame of the assigned channel according to the delivery schedule table. It is characterized by providing.

  In the present invention, the person who distributes the broadcast content distributes the plan contents to the sponsor company using the WEB, so that it is possible to assist the individual user to obtain the sponsor and distribute the program. Thereby, for example, even in a portal site with a large number of accesses, an individual user can have an opportunity to distribute broadcast content. Furthermore, the broadcast content is constructed using video and audio transmitted from the user, and since there is a high degree of freedom to insert advertisement content, there is an advantage that it is easy to introduce a sponsor company. In addition, the broadcast content has a longer audience residence time than a general WEB page, so that it is easy to obtain an advertising effect and has a great advantage in acquiring a sponsor company.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is an overall schematic diagram of a broadcast content distribution system according to an embodiment of the present invention. This system includes a WEB server 20 that distributes broadcast content, and terminals 3 to 7 connected to the WEB server 20 via the Internet 1.

  The WEB server 20 forms a WEB site 2 from other servers (database server and the like), computers, network devices, and the like, and can distribute WEB contents to terminals connected to the Internet 1.

  Each of the terminals 3 to 7 is a terminal capable of browsing WEB content distributed by the WEB server 20. Terminals 3 to 7 are, for example, PCs (personal computers) on which a WEB browser is installed, and are connectable to the Internet 1.

  The terminals 3, 4 and 5 are further provided with a camera and a microphone, and can input video and audio around the terminal. By using the video / audio transmission / reception program installed in each of the terminals 3, 4, and 5, communication using video and audio can be performed between the terminals.

  The terminal 6 is a terminal used by a company that sponsors user-participation-type broadcast content to be described later. The terminal 7 is a terminal used by a viewer who views user-participated broadcast content distributed by the WEB server 20.

  Next, the content of the broadcast content distributed by the WEB server 20 will be described. The WEB server 20 distributes user-participation type broadcast content. FIG. 2 is a diagram showing a screen image of the user participatory broadcast content 25. The user participatory broadcast content 25 includes video areas 26, 26, and 26 for displaying videos transmitted from the terminals 3 to 5, an advertisement area 27 for displaying advertisement content, a user list display area, an event board, and a chat. It consists of a board.

  The WEB server 20 receives the video and audio transmitted from each of the terminals 3 to 5 and displays the video received from each of the terminals 3 to 5 as streaming data in the video areas 26, 26, and 26. 5 is distributed as streaming data. Thereby, the users of the terminals 3 to 5 can take remote communication while browsing the broadcast content 25. In other words, the WEB server 20 distributes video and audio in a video conference format in which the users of the terminals 3 to 5 participate to the Internet 1 as broadcast contents. A viewer who is a user of the terminal 7 can view the user participatory broadcast content by using a WEB browser.

  The user participatory broadcast contents in this form are managed on the WEB server 20 using a schedule table 30 as shown in FIG. In the schedule table 30, broadcast content broadcast on each channel is registered with a distribution time frame 31 set. One block in the figure shows one broadcast content distribution time frame 31. In the illustrated example, the WEB server 20 has four channels 1 to 4. Here, the channel is virtually set, and is essentially equivalent to the WEB server 20 being able to deliver four broadcast contents simultaneously.

  The WEB server 20 manages the distribution schedule table 30 as shown in FIG. 3 by storing it in a storage device such as a hard disk, and the distribution schedule table 30 is in the form of a list as shown in the figure (just like a TV program guide). In such a form). Therefore, each terminal connected to the Internet 1 can browse the schedule of user-participation-type broadcast content distributed by the WEB server 20 by using a WEB browser.

  FIG. 4 is a diagram showing the relationship between the broadcast content distribution time frame 31 and the advertisement content advertisement distribution time frame 32. In the present embodiment, a plurality of advertisement contents are switched and distributed over time within a distribution time frame 31 corresponding to one broadcast content. For example, the advertising content is switched every 10 minutes within the one-hour distribution time frame 31. As a result, it is possible to distribute the advertising content of the six sponsors while switching over time during a one-hour broadcast program.

  As described above, the mechanism for switching advertisement contents with time is particularly effective when applied to user-participatory broadcast contents as in the present embodiment. In other words, in the case of WEB content in which the pages are switched one after another, the advertisement content can be switched together with the switching of the page. However, when one screen is displayed for a long time like broadcast content, In the above mechanism, the same advertising content is continuously displayed or a predetermined number of advertising content is only repeatedly displayed. However, in this embodiment, since the advertising content changes according to the schedule with time, it is efficient. is there. For example, if the content has a long broadcast time, it is efficient because a number of advertisement contents corresponding to the broadcast time can be allocated.

  Next, a flow until the broadcast content is registered in the distribution schedule table 30 will be described. First, a user plans broadcast content. Here, it is assumed that the user of the terminal 3 plans a broadcast content. The user of the terminal 3 transmits the plan content information of the broadcast content to the WEB server 20 via the Internet 1. When the WEB server 20 receives the plan content information, the WEB server 20 publishes the plan content information in an accessible manner. In other words, the contents of the project are made open to the user who accesses the WEB server 20 (step S1 in FIG. 5).

  A corporate public relations department or the like accesses the WEB server 20 and browses the plan content information of the broadcast content. Then, when a plan for the broadcast content desired to be a sponsor is found, a sponsor request is transmitted to the WEB server 20 (step S2). The WEB server 20 may prepare a form for inputting a sponsor's request on a WEB page that publishes broadcast plan information. The public relations department of the sponsor company that uses the terminal 6 transmits the sponsor information by entering the company name, contact information, etc. in the form.

  Further, at the same timing as or after the sponsor information is transmitted, the public information department of the sponsor company transmits the advertisement content data to the WEB server 20. For example, a still image file or an animation file can be used as the advertisement content data.

  The WEB server 20 receives the sponsor request. Then, information indicating that the sponsor company has been acquired is transmitted to the planner who has acquired the sponsor company. The planner who has acquired the sponsor company transmits a purchase request for the distribution time frame 31 to the WEB server 20. When the web server 20 receives a purchase request for the distribution time frame 31 from the planner, the web server 20 assigns the distribution time frame 31 to the broadcast content and registers it in the distribution schedule table 30 (step S3). Further, the contents of the project are registered in the broadcast content database 40 shown in FIG. The WEB server 20 stores and manages the broadcast content database 40 in a storage device such as a hard disk.

  Alternatively, the WEB server 20 may automatically register the broadcast content obtained from the sponsor company in the distribution schedule table 30 after receiving the sponsor request.

  In the broadcast content database 40, for example, “program name”, “application name”, “genre”, “date / time”, “performer”, “producer”, “number of participants”, and “past data” are registered.

  “Program name” is the name of the broadcast content, “Application name” is the name of the application software used in the broadcast content, and “Genre” includes, for example, “discussion”, “comed”, “ A genre name such as “education” is designated. “Date and time” is the distribution date and time of the broadcast content, “Performer” is information on a performer (participating user) who distributes video and audio, “Producer” is the producer name of the broadcast content, and “ In the “number of participants”, the number of participating users who distribute video and audio is registered. In the “past data”, past distribution results and the like are registered. For example, for series broadcasts, the number of accesses at the time of past distribution, sponsor information, and the like are registered. Or the past delivery results of the same producer or the same participant are registered.

  Then, the WEB server 20 distributes the broadcast content in the registered distribution time frame of the channel registered in the distribution schedule table 30 (step S4). If this broadcast content is content in which the users of the terminals 3 to 5 shown in FIG. 1 participate, the video and audio of the participating users are transmitted from the terminals 3 to 5 to the WEB server 20 at this distribution time. . The WEB server 20 distributes broadcast content as shown in FIG. 2 using video and audio received from the terminals 3 to 5. In the advertising area 27, the advertising content of the sponsored company is displayed.

  As described above, according to the present invention, it is possible for an individual user or the like to distribute a broadcast content by obtaining a sponsor company by distributing the plan content of the broadcast content via the WEB server 20. In other words, by sending the contents of the broadcast content plan using the WEB and obtaining a sponsor, it is possible to receive advertising revenue in advance and pay the program usage fee (the purchase fee for the distribution time frame 31). . In addition, since the planned person becomes a broadcast content participant, an individual user can plan broadcast content on which he / she appears, obtain a sponsor, and transmit his / her own performance.

  Furthermore, in the present invention, the broadcast content is constructed using video and audio transmitted from the user, and has a high degree of freedom to insert advertisement content. In other words, for content such as movies, it is difficult to display advertising content in the video, and there are many restrictions on the location of the advertising display, but with user-participatory broadcast content, the screen can be designed freely. There is a merit that it is easy to introduce a sponsor company. In addition, the broadcast content has a long residence time for the viewer as compared with a general WEB page, so that an advertising effect is easily obtained. In other words, unlike content that switches WEB pages one after another, there is a high possibility of viewing the same page for a long time, so there is a great merit for sponsor companies. Thereby, there is an advantage that it is easy for an individual user to acquire a sponsor company.

  Next, other features of the broadcast content distribution method of the present invention will be described. FIG. 7 is a diagram showing a flow from program planning to advertisement distribution aggregation. Among them, step S11 for planning a program and step S12 for recruiting sponsors are as described above and correspond to step S1 in FIG. In addition, the advertisement introduction step S13 in which the sponsor makes an advertisement request by looking at the contents of the plan, and the sponsor decides, corresponds to step S2 in FIG. 5, and the planner who presents the plan that has acquired the sponsor purchases the program frame. S14 corresponds to step S3 in FIG. Further, step S17 in which the broadcast content that has acquired the sponsor is distributed according to the distribution schedule table 30 corresponds to step S4 in FIG.

  The advertisement introduction step S15 and the automatic advertisement distribution step S16 will be described. As described above, the sponsor company transmits a sponsor request request by looking at the plan of the broadcast content distributed on the WEB. Thus, it is step S13 that the sponsor decides at the program planning stage.

  On the other hand, broadcast contents that have already obtained a sponsor and obtained a distribution time frame 31 are disclosed in the distribution schedule 30. The advertisement introduction step 15 is a step in which a company that wishes to become a sponsor after seeing this information determines as an additional sponsor. Alternatively, the distributor who has not obtained a sponsor in step S13 can purchase a program frame at his own expense. Since program information is also distributed by the distribution schedule table 30 for such broadcast contents, this is a step in which a company that wants to become a sponsor by looking at the program information determines the sponsor.

  In order to realize step S15, the distribution schedule table 30 is made public by WEB, and further, the contents of each broadcast content are displayed by selecting the broadcast contents assigned to each distribution time frame 31. Yes. Thus, the sponsor company can determine whether or not to become a broadcast content sponsor.

  Further, the WEB server 20 publishes a broadcast content distribution schedule table 30 and enables distribution of an advertisement request input form. The sponsor company terminal receives the advertisement request input form using the WEB browser and inputs the advertisement request information. There are three methods for program designation at this time.

  The first method is a method of browsing the distribution schedule table 30 and specifically specifying a program name. The second method is a method of designating conditions for broadcast content to be a sponsor without designating a specific program name. In this condition designation, a searchable condition is designated by a database registered in the broadcast content database 40. For example, there are a method of specifying a genre and a method of specifying a performer. The WEB server 20 searches the broadcast content database 40 for the designated condition and identifies the corresponding broadcast content. And it determines as an advertising sponsor with respect to the delivery time frame 31 of the said broadcast content. The third method is a method in which no program for distributing advertisement content is specified. In this case, as will be described later, the advertisement delivery time frame 32 is automatically determined in the WEB server 20.

  Thus, a sponsor determines in step S13 or step S16. When a sponsor is determined, sponsor information for each broadcast content is also registered in the distribution schedule table 30. Further, the company that became the sponsor in step S13 or step S16 can designate the advertisement distribution time frame 32. In other words, during program distribution, it is possible to specify at which time zone the advertisement of the company is distributed. Such designation information may be transmitted to the WEB server 20 at an arbitrary timing until the broadcast starts. When receiving information specifying the advertisement distribution time frame 32 from each sponsor, the WEB server 20 registers the advertisement distribution schedule information of the sponsor in the specified advertisement distribution time frame 32. Note that the advertisement distribution schedule information for the advertisement distribution time frame 32 is also collectively managed in the distribution schedule table 30.

  By such a method, the advertisement distribution schedule information is registered in each advertisement distribution time frame 32 in the distribution time frame 31 of each broadcast content. However, there is a vacancy in the advertisement distribution time frame 32 even when the broadcast content distribution time comes. May occur. In such a case, it is the automatic advertisement distribution step S16 that automatically allocates the advertising content to the empty time frame 32.

  In the automatic advertisement distribution step S16, for example, an advertisement prepared by a program distribution company (here, the operating company of the WEB site 2 is the program distribution company) is distributed to an empty time frame. Alternatively, when a sponsor who desires an advertisement is added in step S15 without specifying a target program, an advertisement of the sponsor company is allocated.

  Through the above steps, the user participatory broadcast contents are distributed according to the distribution schedule table 30 after obtaining a sponsor. In step S18, the advertisement distribution results are totaled. In order to take such a total, the number of accesses to each broadcast content is counted and statistics are obtained. Thereby, it becomes possible to confirm the sponsor effect with respect to each broadcast content. Further, by counting the number of accesses not only in the broadcast content unit (that is, in the distribution time frame 31 unit) but also in the advertisement distribution time frame 32 unit, it is possible to further confirm the advertisement effect.

  In the present invention, an advertisement can be displayed on the video area 26. In the broadcast content 25 shown in FIG. 2, three video areas 26, 26, and 26 are prepared. Here, when video and audio are transmitted from the terminals 3 to 5, the video of the participant is displayed in all the video areas 26, 26, and 26. Or the avatar which each participant set is displayed. However, when there are two participants, the video area 26 is an empty area. Therefore, the advertising content is displayed in the video area 26 where no video is displayed. For example, advertisement content prepared by a program distribution company may be displayed, or advertisement content of a sponsor company may be displayed.

  It is also possible for a user who is a participant in a broadcast program to display his / her advertising content in the video area 26 where his / her video is displayed. For example, the broadcast content is a viewer-participation-type quiz program, and it is possible to make a plan such that a correct person or a winning person distributes his / her profile as advertisement content for a certain period of time. As described above, in order for the participant himself / herself to display an advertisement in the video area 26, the administrator may need to be permitted. Similarly, if the administrator's permission is obtained, the participant may be able to display the advertisement in the advertisement area 27 as well.

  In the present invention, as described above, by acquiring the sponsor company, the user (planner) can purchase the program frame, and further, a part of the advertising revenue from the advertiser is paid back to the user himself / herself. You may build a mechanism to let you. Users can expect to increase advertising revenue by distributing programs that many sponsors gather, and general users as well as operating companies such as portal sites can create and send programs. It becomes possible.

It is a figure which shows the network structure containing a WEB site and a user terminal. It is a figure which shows the screen image of broadcast content. It is a figure which shows a delivery schedule table. It is a figure which shows a delivery time frame and an advertisement delivery time frame. It is a flowchart which shows the flow of a process until broadcast content is allocated to a delivery schedule table. It is a figure which shows the content of the broadcast content database. It is a figure which shows the flow from the plan of broadcast content to advertisement delivery totalization.

Explanation of symbols

2 WEB server 3, 4, 5 (broadcast content participation user) terminal 6 (sponsor company side) terminal 7 viewer terminal

Claims (9)

Project contents of user-participation type broadcast content produced using video and audio transmitted from a user terminal that accesses the WEB site can be distributed on the WEB site, and the WEB site Receiving a sponsor request so that it can be received;
In the WEB site, by receiving a sponsor request for broadcast content to which the project content has been distributed, assigning the broadcast content obtained by the sponsor to a distribution schedule table managed in a distribution time frame;
The WEB site, in accordance with the delivery schedule table, delivering broadcast content to an assigned delivery time frame;
The broadcast content delivery method by a WEB site characterized by comprising. The broadcast content distribution method by the WEB site according to claim 1, further comprising:
Receiving a program-designated sponsor request designating a program name of a broadcast content assigned to the distribution schedule table at the WEB site;
Registering the sponsor who has transmitted the program-designated sponsor request as a sponsor of the broadcast content designated in the program-designation request in the WEB site;
The broadcast content delivery method by a WEB site characterized by comprising. In the broadcast content distribution method by the WEB site according to claim 1 or 2,
Building a database in which the WEB site registers information related to broadcast content assigned to the distribution schedule table;
Receiving a condition-designated sponsor request in which the WEB site designates a broadcast content condition desired to be a sponsor;
Registering the sponsor that has transmitted the condition-designated sponsor request by referring to the database as a sponsor of the broadcast content that satisfies the condition designated in the condition-designated sponsor request, by referring to the database;
The broadcast content delivery method by a WEB site characterized by comprising. In the broadcasting content delivery method by the WEB site in any one of Claims 1 thru | or 3,
A broadcast content distribution method by a WEB site characterized in that, when broadcast content that has acquired a sponsor is distributed according to the distribution schedule table, advertisement content of a sponsor of the broadcast content is distributed in an allocated distribution time frame. . In the broadcasting content delivery method by the WEB site of Claim 4,
Within the broadcast content distribution time frame, a plurality of advertisement distribution time frames are set in the time axis direction, and a plurality of advertisement contents by a plurality of sponsors are distributed while switching over time. Delivery method. In the broadcasting content delivery method by the WEB site of Claim 5,
The sponsor transmits information specifying the advertisement distribution time frame to the WEB site in order to select at which time period within the distribution time frame of the broadcast content serving as the sponsor, the advertisement content is to be distributed. A broadcast content distribution method using a WEB site. In the broadcast content distribution method by the WEB site in any one of Claims 4 thru | or 6,
A broadcast content distribution method by a WEB site, wherein advertisement content is displayed in an area prepared for displaying video received from the user terminal. In the broadcasting content delivery method by the WEB site of Claim 7,
A broadcast content distribution method using a WEB site, wherein a user participating in the broadcast content displays his / her advertisement content in an area where his / her video is displayed. Managing the distribution schedule of user-participation-type broadcast content produced using video and audio transmitted from a user terminal accessing the WEB site using a plurality of channels and distribution time frames set in the WEB site Assigned to the delivery schedule table
The WEB site distributes broadcast content to an allocated distribution time frame of an allocated channel according to the distribution schedule table;
The broadcast content delivery method by a WEB site characterized by comprising.

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