JP2016149152A - Service providing device, service providing method, and service providing program - Google Patents

Service providing device, service providing method, and service providing program Download PDF

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Publication number
JP2016149152A
JP2016149152A JP2016081160A JP2016081160A JP2016149152A JP 2016149152 A JP2016149152 A JP 2016149152A JP 2016081160 A JP2016081160 A JP 2016081160A JP 2016081160 A JP2016081160 A JP 2016081160A JP 2016149152 A JP2016149152 A JP 2016149152A
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content
service providing
service
information
plan
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JP2016149152A5 (en
JP6283050B2 (en
Inventor
隆秀 今田
Takahide Imada
隆秀 今田
高田 徹
Toru Takada
徹 高田
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ヤフー株式会社
Yahoo Japan Corp
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Abstract

To provide a value-added service to a content creator.
A service providing apparatus according to the present application includes a plan receiving unit and a service providing unit. The plan receiving unit receives plan information related to the planning of the first content produced by the content creator. The service providing unit provides an investment service that accepts an investment in the plan indicated by the plan information, and a sales service that sells the right to display the second content together with the first content.
[Selection] Figure 3

Description

  The present invention relates to a service providing apparatus, a service providing method, and a service providing program.

  Distribution services that distribute various contents to a user's terminal device via the Internet are known. As an example of a distribution service, a video distribution service that distributes video content and advertisement content displayed in a display area of the video content is known.

  For such a moving image distribution service, a technique called a program auction has been proposed. Specifically, in the program auction, the sponsor bids an arbitrary investment amount, and only the sponsor who has won the competition with other sponsors obtains the broadcast right of the CM frame in the program time zone. This program auction is used when securing funds in advance.

JP 2003-087825 A Special table 2007-505393

  However, the above-described conventional technology does not always provide value-added services to content creators. Specifically, with the above-described conventional technology, it is difficult to provide a value-added service to content creators by simply competing for the broadcast right of the CM frame through an auction.

  The present application has been made in view of the above, and an object thereof is to provide a service providing apparatus, a service providing method, and a service providing program capable of providing a value-added service to a content creator. .

  The service providing apparatus according to the present application includes a plan accepting unit that accepts plan information related to a plan of the first content produced by the content creator, a funding service that accepts investment in the plan indicated by the plan information, and the first content And a service providing means for providing a sales service for selling the right to display the second content.

  According to one aspect of the embodiment, there is an effect that a value-added service can be provided to the content creator.

FIG. 1 is a diagram illustrating an example of service providing processing according to the first embodiment. FIG. 2 is a diagram illustrating a configuration example of the service providing system according to the first embodiment. FIG. 3 is a diagram illustrating a configuration example of the service providing apparatus according to the first embodiment. FIG. 4 is a diagram illustrating an example of an auction storage unit according to the first embodiment. FIG. 5 is a diagram illustrating an example of the investment information storage unit in the first embodiment. FIG. 6 is a diagram illustrating an example of the investment page according to the first embodiment. FIG. 7 is a diagram illustrating an example of an auction page according to the first embodiment. FIG. 8 is a sequence diagram illustrating a service providing process procedure by the service providing system according to the first embodiment. FIG. 9 is a diagram illustrating a configuration example of a service providing apparatus according to the second embodiment. FIG. 10 is a diagram illustrating an example of the production history storage unit according to the second embodiment. FIG. 11 is a diagram illustrating an example of an auction page according to the second embodiment. FIG. 12 is a diagram illustrating an example of the investment performance page according to the second embodiment. FIG. 13 is a diagram illustrating an example of a service providing process according to the third embodiment. FIG. 14 is a diagram illustrating a configuration example of a service providing apparatus according to the third embodiment. FIG. 15 is a diagram illustrating an example of the investment information storage unit in the third embodiment. FIG. 16 is a diagram illustrating an example of the advertiser information storage unit according to the third embodiment. FIG. 17 is a diagram illustrating an example of content according to another embodiment. FIG. 18 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the service providing apparatus.

  Hereinafter, modes for implementing a service providing apparatus, a service providing method, and a service providing program according to the present application (hereinafter referred to as “embodiments”) will be described in detail with reference to the drawings. In addition, the service providing apparatus, the service providing method, and the service providing program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

(First embodiment)
[1. (Service provision processing)
First, an example of service providing processing according to the first embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of service providing processing according to the first embodiment. The service providing apparatus 100 illustrated in FIG. 1 accepts investment from an investor for content planning produced by the content creator. The service providing apparatus 100 provides a sales service that sells the right to display advertisements on content corresponding to the plan. In the following, an example in which the service providing apparatus 100 provides a sales service in an auction format is shown. In the following description, a moving image is taken as an example of content.

  As shown in the upper part of FIG. 1, the service providing apparatus 100 accepts plan information related to a video plan from a content creator CP10 who is planning to produce a video (step S11). In the case of the example of FIG. 1, the plan information transmitted by the content creator CP10 includes that the content type is a video, the video director is “X1”, the video performer is “Y1”, “ Y2 ”and“ Y3 ”, and information indicating that the outline of the moving image is“ a refreshing love drama ... ”is included.

  Subsequently, the service providing apparatus 100 provides the investor R10 with an investment service that accepts investment in the project indicated by the project information received in step S11. Specifically, the service providing apparatus 100 presents the plan information to the investor R10, thereby receiving the investment information regarding the investment in the plan indicated by the presented plan information (step S12). For example, the service providing apparatus 100 receives investment information including information related to capital investment. Thereby, the investor R10 purchases the plan created by the content creator. The investor R10 is a third party different from the content creator CP10 and the advertisers C11 to C13, and corresponds to, for example, an investor, a critic, an expert (referred to as a curator), and the like.

  Subsequently, the service providing apparatus 100 receives advertising space information from the investor R10 (step S13). The advertising space information is information relating to an advertising space in which an advertisement submitted from an advertiser described later is displayed, and is set by the investor R10. In the case of the example in FIG. 1, the advertising space information includes three advertising spaces set at the beginning of the video, an advertising space set for a scene where a smartphone is used among various scenes included in the video, a cafe The information regarding the advertising space set in the scene is included. Here, the advertising space set for the scene where the smartphone is used and the advertising space set for the cafe scene indicate appearance frames for causing the advertiser to appear (appear) in the video. For example, an advertiser who has made a successful bid for an advertising space set in a scene where a smartphone is used can cause a performer who appears in a video to use a smartphone to be advertised. Such a method of displaying an advertisement in the main part of a moving image in association with a specific scene or performer is called a product placement.

  Then, when the contribution is received from the investor R10, the service providing apparatus 100 deposits a part or all of the contribution to the content creator CP10 (step S14). The depositing process may be performed by an administrator or an operator of the service providing apparatus 100 without being performed by the service providing apparatus 100.

  Next, as shown in the lower part of FIG. 1, the service providing apparatus 100 presents the plan information received from the content creator CP10 and the advertising space information received from the investor R10, and the advertising space set in the video. A sales service for selling the right to display advertisements to advertisers C11 to C13 is provided. Specifically, the service providing apparatus 100 provides an auction service for which a right to display an advertisement is a successful bid object as a sales service. In other words, the service providing apparatus 100 holds an auction in which the right to incorporate an advertisement into a moving image is a target of a successful bid even when the content creator CP10 is planning to produce a moving image.

  In the example of FIG. 1, the service providing apparatus 100 publishes the content type, director, performer, and outline, and provides an auction service for each advertising space individually. Specifically, the service providing apparatus 100 holds an auction individually for the advertising spaces A, B, and C displayed at the beginning of the moving image and the advertising spaces D and E displayed in the main part of the moving image.

  Subsequently, the service providing apparatus 100 receives a bid from the advertiser in each auction (step S15). Thereafter, the service providing apparatus 100 determines the advertiser who bids the highest price within the auction period as the winning bidder, and receives the winning bid amount from the winning bidder (step S16). Then, the service providing apparatus 100 deposits a part or all of the winning bid received from the winning bidder to the investor R10 (step S17).

  The processing after this will be described in detail later, but the service providing apparatus 100 incorporates the advertisement data received from the successful bidder into the video produced by the content creator CP10 after all the auctions for each advertising space have been established. To generate a video to be distributed. In addition, an advertisement of a different advertiser is displayed on a general web page every time the web page is accessed, but each advertising space set in the content such as the video according to the first embodiment has a successful bid. Only the advertisement data corresponding to the person is incorporated. That is, the advertiser who becomes the winning bidder monopolizes the advertising space in which the advertisement is displayed.

  As described above, the service providing apparatus 100 according to the first embodiment provides an investment service for planning a moving image produced by the content creator CP10. Accordingly, the service providing apparatus 100 according to the first embodiment can cause the content creator CP10 to procure funds for content production, and thus can support the production activities by the content creator CP10. For example, it is conceivable that a promising content creator CP10 is highly evaluated by the investor R10 even if it is anonymous. Since the service providing apparatus 100 provides an investment service for soliciting investment from such an investor R10, it is possible for a talented content creator CP10 to procure production funds even if it is unnamed. Production activities by such content creator CP10 can be supported. In this way, the content creator CP10 can raise production funds by being evaluated by the investor R10. The investor R10 can obtain a winning bid from the advertiser instead of investing the production funds in the content creator CP10. That is, the investor R10 can be said to be an intermediary that mediates between the content creator CP10 and the advertisers C11 to C13.

[2. Configuration of service provision system]
Next, the configuration of the service providing system according to the first embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the service providing system 1 according to the first embodiment. As shown in FIG. 2, the service providing system 1 includes a producer terminal 11, an investor terminal 12, advertiser terminals 20 1 to 20 n , a distribution server 30, user terminals 40 1 to 40 m , Service providing apparatus 100. The producer terminal 11, the investor terminal 12, the advertiser terminals 20 1 to 20 n , the distribution server 30, the user terminals 40 1 to 40 m , and the service providing apparatus 100 are wired or wirelessly via the communication network 50. It is connected so that it can communicate. The service providing system 1 shown in FIG. 2 includes a plurality of producer terminals 11, a plurality of investor terminals 12, a plurality of distribution servers 30, and a plurality of service providing apparatuses 100. May be.

  The creator terminal 11 is an information processing apparatus used by a content creator. For example, the creator terminal 11 transmits content such as plan information or a video produced by the content creator to the service providing apparatus 100 according to an operation by the content creator. Hereinafter, the creator terminal 11 may be referred to as a content creator. That is, in the following, the content creator can be read as the creator terminal 11.

  Note that the content creator may request an agency to submit the plan information. In this case, it is the agent that uses the auction service provided by the service providing apparatus 100. In the following, the notation “content creator” is a concept that includes not only the content creator but also the agency, and the notation “creator terminal” is the agency terminal used by the agency as well as the creator terminal. It is a concept including

  The investor terminal 12 is an information processing device used by the investor. For example, the investor terminal 12 transmits investment information and advertising space information to the service providing apparatus 100 according to an operation by the investor. Hereinafter, the investor terminal 12 may be referred to as an investor. That is, in the following, the investor can be read as the investor terminal 12.

  In some cases, the investor may request an agent to upload investment information or advertising space information. In this case, the service providing apparatus 100 is used by an agent. In the following, the notation “Investor” is a concept that includes not only the investor but also the agency, and the notation “Investor terminal” includes not only the investor terminal but also the agency terminal used by the agency. It is assumed to be a concept.

The advertiser terminals 20 1 to 20 n are information processing devices used by the advertiser. For example, the advertiser terminals 20 1 to 20 n obtain a web page related to an auction service (hereinafter sometimes referred to as “auction page”) from the service providing apparatus 100 according to an operation by the advertiser, or a service providing apparatus. Bid information and advertisement data are transmitted to 100. Hereinafter, when it is not necessary to distinguish the advertiser terminals 20 1 to 20 n , these may be collectively referred to as “advertiser terminal 20”. Hereinafter, the advertiser terminal 20 may be referred to as an advertiser, a bidder, or a successful bidder. That is, below, an advertiser, a bidder, or a successful bidder can be read as the advertiser terminal 20.

  The advertiser may request an agency for bidding work or the like. In this case, it is the agent that uses the auction service provided by the service providing apparatus 100. In the following, the term “advertiser” is a concept that includes not only the advertiser but also the agency, and the term “advertiser terminal” includes not only the advertiser terminal but also the agency terminal used by the agency. It is assumed to be a concept.

The distribution server 30 is, for example, a web server. The distribution server 30 receives content to be distributed from the service providing apparatus 100. The distribution server 30 distributes the content received from the service providing apparatus 100 in response to requests from the user terminals 40 1 to 40 m .

The user terminals 40 1 to 40 m are information processing devices used by users who browse content. For example, the user terminals 40 1 to 40 m acquire content such as a moving image from the distribution server 30 according to an operation by the user, and display the acquired content on a display device (for example, a liquid crystal display). Hereinafter, when it is not necessary to distinguish the user terminals 40 1 to 40 m , these may be collectively referred to as “user terminals 40”. Hereinafter, the user terminal 40 may be referred to as a user or a viewer. That is, in the following, a user or a viewer can be read as the user terminal 40.

  The service providing apparatus 100 is a web server or the like, for example. As described with reference to FIG. 1, the service providing apparatus 100 provides an auction service related to an advertising space incorporated in content at a planning stage.

  The producer terminal 11, the investor terminal 12, the advertiser terminal 20, and the user terminal 40 described above are, for example, a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (PDA). (Personal Digital Assistant) etc.

[3. Configuration of service providing device]
Next, the configuration of the service providing apparatus 100 according to the first embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the service providing apparatus 100 according to the first embodiment. As illustrated in FIG. 3, the service providing apparatus 100 includes a communication unit 110, an auction storage unit 121, an investment information storage unit 122, and a control unit 130. The service providing apparatus 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the service providing apparatus 100 and a display unit (for example, a liquid crystal display) for displaying various types of information. You may have.

(About the communication unit 110)
The communication unit 110 is realized by a NIC (Network Interface Card), for example. The communication unit 110 is connected to the communication network 50 by wire or wireless. The communication unit 110 transmits and receives information to and from the producer terminal 11, the investor terminal 12, the advertiser terminal 20, and the distribution server 30 via the communication network 50.

(About the storage unit)
The auction storage unit 121 and the investment information storage unit 122 are realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

(About the auction storage unit 121)
The auction storage unit 121 stores various information related to the auction. FIG. 4 shows an example of the auction storage unit 121 according to the first embodiment. As shown in FIG. 4, the auction storage unit 121 includes “producer ID”, “plan ID”, “plan content”, “auction ID”, “advertisement space information”, “auction period”, “current price”, It has items such as “bidder ID” and “end date and time”.

  “Producer ID” indicates identification information for identifying a content creator. “Plan ID” indicates identification information for identifying a plan of content that is planned to be produced by the content creator. In other words, the “plan ID” indicates identification information for identifying the content at the plan stage. “Planned content” indicates the planned content of the content. “Auction ID” indicates identification information for identifying an auction related to each advertising space. In other words, the “auction ID” indicates identification information for identifying the advertising space. “Advertising space information” indicates information related to the advertising space incorporated in the content. “Auction period” indicates a period during which an auction is held. The “current price” indicates the highest bid price that is currently bid in the auction. “Bidder ID” indicates an advertiser ID for identifying an advertiser who is a bidder who is currently bidding on the highest bid price. “End date and time” indicates the date and time when the auction ends.

  In FIG. 4, the auction in which the date and time is not stored in the “end date and time” is being held or has not been held, and the auction in which the date and time is stored in the “end date and time” is ended. In addition, when the date and time is stored in the “end date and time”, the current price corresponds to the winning bid price.

  Hereinafter, the creator ID may be used as a reference code of the content creator. For example, the content creator identified by the creator ID “CP11” may be referred to as “content creator CP11”. Moreover, below, a bidder ID may be used as a reference code of an advertiser, a bidder, or a successful bidder. For example, the advertiser identified by the bidder ID “C11” may be referred to as “advertiser C11”.

  That is, FIG. 4 shows an example in which the content creator CP11 is planning the content identified by the plan ID “P11”, and the content planning content is a moving image or the like. FIG. 4 shows an example in which five advertising spaces A to E are incorporated in the content. In FIG. 4, the auction related to the advertising space A is identified by the auction ID “AU11”. Similarly, the auctions related to the advertising spaces B to E are auction IDs “AU12”, “AU13”, “AU14”, An example identified by “AU15” is shown. FIG. 4 shows an example in which each auction related to the advertising spaces A to E is being held. In this way, the auction storage unit 121 stores an auction ID corresponding to each advertising space incorporated in the content in association with one plan ID (that is, content at the planning stage).

  The information stored in the auction storage unit 121 is not limited to the example illustrated in FIG. For example, the auction storage unit 121 may store, for each auction ID, a “prompt decision price” indicating a price at which a successful bid can be made immediately, a “minimum successful bid price” indicating a minimum price at which a successful bid can be made, and the like. . These “prompt decision price” and “minimum winning bid price” are included in the advertising space information transmitted from the creator terminal 11 to the service providing apparatus 100, and are set by the investor.

(About investment information storage unit 122)
The investment information storage unit 122 stores information related to investment in planning. FIG. 5 shows an example of the investment information storage unit 122 in the first embodiment. As shown in FIG. 5, the investment information storage unit 122 includes items such as “plan ID”, “investor ID”, “fund investment”, and “produced content”.

  “Plan ID” corresponds to the plan ID shown in FIG. “Investor ID” indicates identification information for identifying an investor. In the following, the investor ID may be used as a reference code for the investor. For example, an investor identified by an investor ID “R11” may be referred to as “an investor R11”.

  “Investment” indicates the amount of money invested by the investor in the plan (ie, content creator). “Produced content” indicates a completed product corresponding to the plan. FIG. 5 shows an example in which conceptual information such as “CD11” is stored in “produced content”. However, in reality, the content (for example, a moving image) and the file path indicating the storage location of the content are shown. A name, identification information for identifying the content, a title of the content, and the like are stored.

  That is, FIG. 5 shows an example in which the investor R11 invests the investment “AAA yen” for the plan identified by the plan ID “P11”. FIG. 5 shows an example in which the investor R12 has invested the investment “BBB yen” for the plan identified by the plan ID “P12”.

(About the control unit 130)
Returning to the description of FIG. 3, the control unit 130 performs various programs (service providing programs) stored in a storage device inside the service providing apparatus 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). This is realized by executing the RAM as a work area. The control unit 130 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 130 includes a plan receiving unit 131, a service providing unit 132, a calculating unit 133, a content receiving unit 134, a generating unit 135, and a transmitting unit 136. Implement or execute the functions and operations of the information processing described. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

(About the planning reception part 131)
The plan receiving unit 131 receives plan information related to the planning of content produced by the content creator. Specifically, the plan receiving unit 131 receives plan information from a content creator (for example, the creator terminal 11) who is planning to produce content. Then, when the plan receiving unit 131 receives the plan information, the plan receiving unit 131 pays out a new plan ID, and stores the plan information in the “plan content” of the auction storage unit 121 in association with the paid out plan ID. At this time, the plan receiving unit 131 stores in the auction storage unit 121 the producer ID corresponding to the content producer that is the source of the plan information. This creator ID is transmitted together with the plan information by the content creator, for example. Alternatively, when login is required when using various services provided by the service providing apparatus 100, the content creator's login ID or the like may be used as the creator ID.

  The plan reception unit 131 extracts information corresponding to each item such as the type of content, the director, and the performer by analyzing the plan information, for example. For example, when the plan information is described in a markup language such as XML (Extensible Markup Language), the plan reception unit 131 can easily extract information corresponding to each item from the plan information. When the format of the plan information is determined in advance, the plan receiving unit 131 can easily extract various information from the plan information based on the predetermined format.

  Further, the plan receiving unit 131 may provide a content creator with a submission site for inputting plan information. For example, the plan receiving unit 131 provides a submission site for inputting content types, plan details, and the like. In this case, the plan receiving unit 131 receives various information input to the submission site as plan information.

  In addition, the plan receiving unit 131 receives advertising space information related to the advertising space set in the content corresponding to the plan, from the investor who invested in the plan (for example, the investor terminal 12). And the plan reception part 131 pays out auction ID for every advertising space, when advertising space information is received. Then, the plan receiving unit 131 stores the auction ID for each advertising space in the auction storage unit 121 in association with the planning ID, and further stores the advertising space information in the auction storage unit 121 in association with each auction ID. Stored in the “advertisement space information”. For example, the plan ID is notified to the investor by the service providing unit 132 described later, and is included in the advertising space information.

  The plan receiving unit 131 analyzes the advertisement space information, for example, to analyze the time position at which the advertisement space is reproduced (hereinafter, sometimes referred to as a reproduction position), the reproduction time of the advertisement space, and the advertisement. Information corresponding to each item such as the display size of the frame is extracted. For example, when the advertising space information is described in a markup language such as XML, the plan receiving unit 131 can easily extract information corresponding to each item from the advertising space information. When the format of the advertising space information is determined in advance, the plan receiving unit 131 can easily extract various types of information from the advertising space information based on the predetermined format.

  In addition, the plan receiving unit 131 may receive advertising space information including an auction period set by the investor. In this case, the plan receiving unit 131 stores the auction period included in the advertising space information in the auction storage unit 121. However, without being limited to this example, the plan receiving unit 131 may store a predetermined auction period in the auction storage unit 121. For example, the plan receiving unit 131 may set a period from when the ad space information is received until a predetermined number of days have elapsed as an auction period.

  Further, the plan receiving unit 131 may provide a sponsor with a submission site for inputting advertisement space information. For example, the plan receiving unit 131 provides a submission site for inputting the playback position, playback time, display size, and the like of the advertising space. In this case, the plan receiving unit 131 receives various information input to the submission site as advertisement space information.

(About the service providing unit 132)
The service providing unit 132 provides an investment service that receives an investment in the plan indicated by the plan information received by the plan receiving unit 131. In addition, the service providing unit 132 provides an auction service in which a right to display an advertisement together with content corresponding to a project funded in the funded service is a target for a successful bid.

  Specifically, when the service providing unit 132 receives an acquisition request for a web page for investing in a plan from the investor terminal 12 (hereinafter sometimes referred to as “investment page”), the service providing unit 132 displays the investment page. Provided to the investor terminal 12. At this time, the service providing unit 132 provides an investment page on which the content planning content is posted.

  For example, the service providing unit 132 acquires various types of information related to the planned content from the auction storage unit 121. In the case of the example of FIG. 4, the service providing unit 132 acquires the plan content for each plan ID from the auction storage unit 121. And the service provision part 132 produces | generates the list page on which the list of the plan content regarding the content under planning is displayed, and transmits the produced | generated list page to the investor terminal 12. As a result, the service providing unit 132 receives from the investor terminal 12 an acquisition request including the plan ID corresponding to the plan selected from the list page. In this case, the service providing unit 132 generates an investment page using various information corresponding to the plan ID included in the acquisition request, and provides the generated investment page to the investor terminal 12.

  Here, FIG. 6 shows an example of the investment page W10 according to the first embodiment. As in the example illustrated in FIG. 6, the service providing unit 132 posts each plan content stored in the auction storage unit 121 in the plan display column T11 of the investment page W10.

  In addition, although illustration is abbreviate | omitted here, when the investment button currently displayed on the plan display column T11 is pressed down, the service provision part 132 displays the input page for inputting an investment fund in an investor terminal. 12 to provide. Thereby, the service providing unit 132 receives the investment information including the investment from the investor terminal 12 via the input page, and stores the received investment information in the investment information storage unit 122.

  In addition, when the service providing unit 132 receives an auction page acquisition request from the advertiser terminal 20, the service providing unit 132 provides the auction page to the advertiser terminal 20. At this time, the service providing unit 132 provides an auction page on which the content plan, information on investment in the plan, and information on the auction for each advertising space are posted.

  For example, the service providing unit 132 acquires various types of information related to the planned content from the auction storage unit 121. In the case of the example of FIG. 4, the service providing unit 132 acquires the plan contents, the advertising space information for each auction ID, the current price, the bidder ID, the end date and time, and the like from the auction storage unit 121 for each plan ID. At this time, the service providing unit 132 acquires only various types of information corresponding to the project ID in which one or more auctions are being held. Specifically, the service providing unit 132 specifies a plan ID corresponding to an auction ID whose current date and time is included in the auction period and date information is not stored in the end date and time, and corresponds to the specified plan ID. Various information to be acquired is acquired from the auction storage unit 121. In addition, the service providing unit 132 acquires investment information corresponding to the plan ID acquired from the auction storage unit 121 from the investment information storage unit 122.

  And the service provision part 132 produces | generates the list page which is a web page on which the list of the various information regarding the content under plan is displayed. Then, the service providing unit 132 transmits the generated list page to the advertiser terminal 20. As a result, the service providing unit 132 receives an acquisition request including the plan ID corresponding to the planned content selected from the list page from the advertiser terminal 20. In this case, the service providing unit 132 generates an auction page on which information on the contents of the plan, investment, and the like is posted using various information corresponding to the plan ID included in the acquisition request, and the generated auction page is displayed as an advertiser. Provided to the terminal 20.

  Further, the service providing unit 132 receives bid information including the bid price from the advertiser terminal 20 via the auction page. In this case, the service providing unit 132 stores the bid price included in the bid information in the auction storage unit 121 in association with the auction ID indicating the auction to be bid. At this time, the service providing unit 132 also stores the bidder ID corresponding to the bidder who is the sender of the bid information in the auction storage unit 121. The service providing unit 132 may accept a bidder ID together with bid information, or may use a bidder's login ID as a bidder ID. In addition, when the auction is established, the service providing unit 132 stores the date and time when the auction is ended as the end date and time of the auction storage unit 121.

  Here, FIG. 7 shows an example of the auction page W20 according to the first embodiment. FIG. 7 shows an example of an auction page W20 corresponding to the plan ID “P11” shown in FIG. As in the example illustrated in FIG. 7, the service providing unit 132 posts the plan contents stored in the auction storage unit 121 in the plan display column T21 of the auction page W20. In addition, the service providing unit 132 posts the investment information stored in the investment information storage unit 122 in the investment display column T22. Further, the service providing unit 132 publishes the advertising space information and the like stored in the auction storage unit 121 in association with each auction ID in the bid display column T23. In addition, the service providing unit 132 publishes an image diagram in which the reproduction position of the advertising space is visible in the image display field T24. As described above, when the advertisement space information includes information related to a plurality of advertisement spaces, the service providing unit 132 publishes all the advertisement space information on the auction page W20 and holds an auction for each advertisement space individually. To do.

  Although illustration is omitted here, the service providing unit 132 displays a bid page for inputting a bid price when the bid button displayed in the bid display field T23 is pressed. 20 to provide. Accordingly, the service providing unit 132 receives bid information including the bid price from the advertiser terminal 20 via the bid page.

  Then, the service providing unit 132 assumes that all auctions are formally established when all auctions regarding each advertising space are completed. Specifically, the service providing unit 132 is in a state where some of the auctions have been established until all of the auctions have been established, even if some of the auctions related to each advertising space have been completed. Suppose that In the case of the example illustrated in FIG. 6, the service providing unit 132 holds five auctions for the advertising spaces A to E. Here, when the holding periods of the respective auctions are different or when a prompt decision price is set for each auction, the five auctions are not necessarily finished at the same time. For example, it is assumed that only the auction related to the advertising space A is completed among the five auctions. In this case, it is assumed that the service providing unit 132 is in a state in which an auction related to the advertising space A is temporarily established and all successful bidders are temporarily determined until all five auctions are established. Then, after all five auctions are completed, the service providing unit 132 determines the successful bidder of each auction, assuming that all auctions have been formally established. That is, the service providing unit 132 stores the end date and time in the auction storage unit 121 every time the successful bidder is determined and the auction is ended, but all of the auction IDs associated with one plan ID are all stored. When the end date and time corresponding to the auction ID is stored, it is assumed that all auctions have been formally established.

  Here, the service providing unit 132 may reject all auctions when some of the auctions are not established. As an aspect in which the auction is not established, there are a case where there is no number of bids and a case where the highest bid price does not reach the lowest successful bid price. In this case, the service providing unit 132 may hold all auctions again. Or the service provision part 132 may hold again only the one part auction which was not completed. At this time, the service providing unit 132 may set a lowest successful bid price lower than the previous lowest successful bid price in the auction to be held again. Alternatively, when a part of a plurality of auctions is not established, the service providing unit 132 may notify the content creator to that effect. Then, in accordance with an instruction from the content creator, the service providing unit 132 may hold all auctions again, or may determine whether to hold only some auctions that have not been established.

  Note that the auction page W20 illustrated in FIG. 7 is not limited to the illustrated example. For example, the service providing unit 132 may post the name or the like of the content creator in the plan display field T21. Further, for example, the service providing unit 132 may display information (for example, a company name and a business type) regarding a bidder who bids for the highest price. Further, for example, the investor may set the target amount of the winning bid price in the advertising space information. In this case, the service providing unit 132 may post the target price of the winning bid price in the plan display field T21. For example, the service providing unit 132 may post the auction period in the bid display column T23. Further, for example, the service providing unit 132 may not post an image diagram in the image display field T24.

(About the calculation unit 133)
The calculation unit 133 manages the funds paid from the investors and the winning bids received from the successful bidders, and calculates a fee paid to the content creator and the investors. Note that the administrator of the service providing apparatus 100 receives capital from the investor who has invested in the plan in the investment service provided by the service providing unit 132. The calculation unit 133 calculates a fee to be paid to the content creator out of the funds obtained from such investors. Specifically, the calculation unit 133 calculates a fee paid to the content creator as a cost for content production. At this time, the calculation unit 133 may collect a part of the investment as a fee and distribute the investment after the fee is subtracted to the content creator.

  Here, the calculation unit 133 may perform a remittance process for remitting the fee to the content creator. At this time, the calculation unit 133 immediately accumulates all the capital contributions without remittance to the content creator even if the capital contributions are received from the investors. Then, each time the content creator charges a fee for content production, the calculation unit 133 remits the amount corresponding to the billed amount from the accumulated funds to the content creator. For example, the calculation unit 133 obtains billing data such as clothing costs, shooting costs, and food costs actually consumed at the time of content creation, and billing data such as clothing costs, shooting costs, and food costs that may be consumed most recently in content creation. Received from the producer terminal 11. Then, the calculation unit 133 remits the amount corresponding to the received billing data to the content creator.

  In this way, the calculation unit 133 does not immediately transfer the funds that are deposited from the investor to the content creator, but gradually remits the funds in response to a request from the content creator. As a result, the calculation unit 133 can prevent funds from being escaped by content creators who do not actually produce content. As a result, the calculation unit 133 can prevent the auction service provided by the service providing apparatus 100 from being abused.

  Note that if the total amount charged by the content creator is lower than the investment amount, the investment amount managed by the calculation unit 133 will remain. In this case, the calculation unit 133 may remit surplus money to the content creator or the investor after the content creator creates the content. As a result, the calculation unit 133 pays the content creator a reward for completing the content, so that the content creator's willingness to create can be improved.

  In addition, the administrator of the service providing apparatus 100 receives a winning bid as a purchase fee for the right to display advertisements from an advertiser who has become a winning bidder in the auction service provided by the service providing unit 132. The calculating unit 133 calculates a fee to be paid to the investor among the winning bids obtained from such a winning bidder. For example, the calculation unit 133 collects a part of the winning bid as a fee and distributes the winning bid after subtracting the fee to the investor.

  In the above example, the calculation unit 133 remits the capital contribution and the winning bid. However, the calculation unit 133 may perform only the process of calculating the amount to be repaid to the content creator or the investor. Then, the administrator of the service providing apparatus 100 may remit the amount calculated by the calculating unit 133 to the content creator or the investor.

(About the content reception unit 134)
The content reception unit 134 receives content corresponding to the plan information from the content creator (for example, the creator terminal 11). For example, the content receiving unit 134 receives a finished product of content when the content creator who transmitted the plan information completes the content. In addition, the content reception unit 134 receives advertisement data incorporated in the advertising space from the successful bidder (for example, the advertiser terminal 20).

  Note that the successful bidder who has the right to display an advertisement may transfer this right to another advertiser. In this case, the content reception unit 134 receives advertisement data not only from the successful bidder but also from an advertiser who has the right to display advertisements. Hereinafter, even if it is simply expressed as “successful bidder”, the successful bidder includes an advertiser to whom the right to display an advertisement has been transferred.

(About the generator 135)
The generation unit 135 generates combined content by combining the content received by the content reception unit 134 and the advertisement data. Specifically, the generation unit 135 generates composite content after all auctions corresponding to predetermined project information (plan ID) are established in the auction service provided by the service providing unit 132. At this time, the generation unit 135 has a right to display an advertisement in the advertising space set in the content created by the content creator based on the advertising space information stored in the auction storage unit 121. The composite content is generated by incorporating the advertisement data of the advertiser who made a successful bid. And the production | generation part 135 stores a synthetic content in the "produced content" of the investment information storage part 122, when a synthetic content is produced | generated. At this time, the generation unit 135 stores a file path name indicating the storage location of the composite content, identification information for identifying the composite content, a title of the composite content, and the like in the “produced content” of the investment information storage unit 122. May be.

  Note that, as described above, the advertising space for which an advertiser makes a successful bid may correspond to an appearance space for causing an advertising product to appear in a video, such as product placement. In this case, the content creator receives a promotional product from an advertiser who is a successful bidder, for example, and produces content such as a moving image using the received promotional product. For this reason, when the advertising space is a product placement, the content creator produces composite content including advertising data. That is, the content received by the content receiving unit 134 may correspond to the composite content. For this reason, the generation unit 135 described above does not perform the composite content generation process when the advertising space set for the content is only the product placement. In other words, the generation unit 135, when the advertising space that can be incorporated into the finished content is set in the content, such as the advertising spaces A to C shown in FIG. Perform the generation process.

(About transmitter 136)
The transmission unit 136 transmits the composite content generated by the generation unit 135 or the composite content received by the content reception unit 134 to the distribution server 30. Accordingly, the distribution server 30 distributes the composite content in which the advertisement data is incorporated to the user terminal 40 in response to a request from the user terminal 40.

[4. (Service provision procedure)
Next, the procedure of service provision processing by the service provision system 1 according to the first embodiment will be described with reference to FIG. FIG. 8 is a sequence diagram illustrating a service providing process procedure by the service providing system 1 according to the first embodiment.

  As shown in FIG. 8, the creator terminal 11 transmits the plan information to the service providing apparatus 100 according to the operation by the content creator (step S101). In this case, the service providing apparatus 100 stores the plan information in the auction storage unit 121.

  Subsequently, when accessed from the investor terminal 12, the service providing apparatus 100 transmits the plan information to the investor terminal 12 (step S102). And the investor terminal 12 transmits the investment information regarding investment in the plan indicated by the plan information to the service providing apparatus 100 according to the operation by the investor (step S103). The investor terminal 12 may transmit the investment information input by the investor to the above-described submission site to the service providing apparatus 100.

  Further, the investor terminal 12 transmits the advertising space information to the service providing apparatus 100 according to the operation by the investor (step S104). For example, when the service providing apparatus 100 is accessed from the investor terminal 12, the service providing apparatus 100 receives the advertisement space information from the investor terminal 12 by providing a submission site for inputting the advertisement space information. At this time, the service providing apparatus 100 may provide the investor terminal 12 with a submission site on which the plan information invested by the investor is posted.

  Subsequently, when the service providing apparatus 100 receives an auction page acquisition request from the advertiser terminal 20 (step S105), the service providing apparatus 100 provides the advertiser terminal 20 with an auction page on which project information is posted (step S106). Then, the service providing apparatus 100 receives bid information including the bid price from the advertiser terminal 20 via the auction page (step S107). In this way, the service providing apparatus 100 receives bid information from a plurality of advertiser terminals including the advertiser terminal 20.

  Then, the service providing apparatus 100 determines the winning bidder based on the bid information received from the advertiser terminal 20 (step S108). For example, the service providing apparatus 100 determines the advertiser who bids the highest price at the date and time when the auction period has expired as the successful bidder.

  Further, the advertiser terminal 20 transmits the advertisement data to the service providing apparatus 100 according to the operation by the advertiser (Step S109). Further, the creator terminal 11 transmits the completed content to the service providing apparatus 100 in accordance with an operation by the content creator who has completed the content production (step S110).

  Then, the service providing apparatus 100 generates composite content by incorporating the advertisement data received from the advertiser terminal 20 into the content received from the creator terminal 11, and transmits the generated composite content to the distribution server 30 (step). S111). As a result, the distribution server 30 distributes the composite content to the user terminal 40.

[5. effect〕
As described above, the service providing apparatus 100 according to the first embodiment includes the plan receiving unit 131 and the service providing unit 132. The plan receiving unit 131 receives plan information related to planning of content (an example of first content) produced by a content creator. The service providing unit 132 provides an investment service that accepts an investment in the plan indicated by the plan information, and an auction service (an example of a sales service) that has a right to display an advertisement (an example of the second content) together with the content. provide.

  Accordingly, the service providing apparatus 100 according to the first embodiment can cause the content creator to procure funds for content production, and thus can support the production activity by the content creator. That is, the service providing apparatus 100 can provide value-added services to content creators.

  In addition, the plan receiving unit 131 according to the first embodiment is a frame set in the content by the investor who has invested in the plan in the investment service, and the advertising frame information (an example of the frame information) regarding the frame in which the advertisement is displayed. ). In addition, the service providing unit 132 provides an auction service for which a right to display an advertisement in a frame indicated by the advertisement frame information is a successful bid object as an auction service.

  Thereby, the service provision apparatus 100 which concerns on 1st Embodiment can implement | achieve the advertisement display along the intention of the investor who purchased the plan. As a result, the service providing apparatus 100 can provide an investment service useful for the investor.

  In addition, the service providing apparatus 100 according to the first embodiment includes a calculation unit 133. The calculation unit 133 calculates the fee paid to the investor who has invested in the plan from the winning bid (an example of the purchase fee) paid by the winning bidder (an example of the right holder) who has the right to display the advertisement.

  Thereby, the service provision apparatus 100 which concerns on 1st Embodiment can give the reward with respect to investment to an investor. For this reason, the service providing apparatus 100 can increase the number of investors who use the investment service, and can activate the auction service provided by the service providing unit 132.

  In addition, the service providing apparatus 100 according to the first embodiment includes a content reception unit 134 and a generation unit 135. The content receiving unit 134 receives content such as a moving image and receives advertisement data from the successful bidder. The generation unit 135 generates composite content in which advertisement data is incorporated into the content received by the content reception unit 134.

  Thereby, the service providing apparatus 100 according to the first embodiment can provide the user terminal 40 and the like with the composite content in which the advertisement data of the advertiser is reliably incorporated.

  Further, the service providing unit 132 according to the first embodiment provides an auction service that sells the right to display advertisements through an auction as a sales service.

  Thereby, since the service providing apparatus 100 according to the first embodiment can make the bid for the advertiser, the bid price can be increased. As a result, the service providing apparatus 100 can provide expensive production costs to the content creator, and can support production activities by the content creator.

(Second Embodiment)
In the said 1st Embodiment, the example which shows investment information to an advertiser was shown like the auction page W20 illustrated in FIG. In the second embodiment, an example will be described in which the investment results that the investor has invested in the past, information on the plans that the investor has invested in the past, and the like are presented.

[1. Configuration of service providing device]
First, the configuration of the service providing apparatus 200 according to the second embodiment will be described with reference to FIG. FIG. 9 is a diagram illustrating a configuration example of the service providing apparatus 200 according to the second embodiment. As illustrated in FIG. 9, the service providing apparatus 200 includes a production history storage unit 223 and a control unit 230.

  The production history storage unit 223 stores information related to the content produced by the content creator in the past. FIG. 10 shows an example of the production history storage unit 223 according to the second embodiment. As illustrated in FIG. 10, the production history storage unit 223 includes items such as “producer ID”, “produced content”, and “viewing number”.

  “Producer ID” corresponds to the producer ID shown in FIG. The “produced content” corresponds to the produced content shown in FIG. “Number of browsing” indicates the number of times the content has been browsed. In other words, the “viewing number” indicates the number of times content is distributed to the user terminal 40 by the distribution server 30 (referred to as the number of PV). FIG. 10 shows an example in which the average value of the number of browsing per month is stored in “Number of browsing”.

  That is, FIG. 10 shows an example in which contents “CD11”, “CD12”, “CD13”, and “CD14” have been produced in the past by the content creator CP11. FIG. 10 shows an example in which the content “CD11” is viewed 10,000 times per month.

  Note that the service providing apparatus 200 according to the second embodiment acquires the number of distributions for each composite content from the distribution server 30 by periodically accessing the distribution server 30. Then, the service providing apparatus 200 stores the number of distributions of each composite content in the number of browsing in the production history storage unit 223 in association with the composite content (produced content). At this time, the service providing apparatus 200 accumulates the number of distributions for each composite content acquired from the distribution server 30, calculates the average value of the number of browsing per predetermined period (for example, one month), and calculates the number of browsing Is stored in the number of viewings of the production history storage unit 223.

  As shown in FIG. 9, the control unit 230 includes a service providing unit 232. The service providing unit 232 presents not only the plan information and investment information, but also information related to the produced content corresponding to the plan invested by the investor in the past, and provides the auction service described above.

  Here, FIG. 11 shows an example of an auction page W30 according to the second embodiment. As in the example illustrated in FIG. 11, the service providing unit 232 posts the investment information stored in the investment information storage unit 122 in the investment display column T32 of the auction page W30. At this time, when the investor displayed in the investment display column T32 is pressed, the service providing unit 232 describes a web page (hereinafter referred to as “investment result page”) on which the investment performance of the investor is posted. To the advertiser terminal 20.

  FIG. 12 shows an example of the investment performance page W40 according to the second embodiment. As in the example shown in FIG. 12, the past investment record by the investor selected on the auction page W30 is posted on the investment record page W40. Specifically, the service providing unit 232 acquires the capital contribution, produced content, and the like corresponding to the investor ID of the investor selected on the auction page W30 from the investment information storage unit 122. In addition, the service providing unit 232 acquires, from the production history storage unit 223, the number of views corresponding to the produced content acquired from the investment information storage unit 122. Then, as shown in FIG. 12, the service providing unit 232 publishes the produced content acquired from the investment information storage unit 122 in “contributed content”, and contributes to the produced content and the production history storage unit 223. The number of views (number of PV) acquired from.

  Note that the service providing unit 232 may post not only the investment amount and the number of views (the number of PV) but also the plan information corresponding to the produced content on the investment result page W40 as information on the produced content. In this case, the service providing unit 232 posts the plan information stored in the auction storage unit 121 on the investment performance page W40.

  In addition, the service providing unit 232 may post, as information related to the produced content, on the investment performance page W40, such as costs and man-hours required for the content creator to produce the produced content. In addition, the service providing unit 232 may evaluate the produced content by the user who has been provided with the produced content or the produced content by the advertiser who has the right to display an advertisement on the produced content as information about the produced content. You may publish evaluation etc. on the investment performance page W40. In this case, the service providing apparatus 200 acquires information related to costs and man-hours from the creator terminal 11, acquires information related to the advertiser's evaluation of the produced content from the advertiser terminal 20, and relates to user evaluation of the produced content. Information is acquired from the distribution server 30. Then, the service providing apparatus 200 stores the information such as the cost and the man-hour acquired in the production history storage unit 223. Then, the service providing unit 232 posts the cost, man-hours, and the like stored in the production history storage unit 223 on the investment performance page W40.

  Further, the service providing unit 232 may present the already-produced content produced by the content creator who is the sender of the plan information displayed on the auction page W30 in FIG. 11 and provide the above-described auction service. Good. For example, the service providing unit 232 may link from the auction page W30 to a production result page that is a web page on which the content producer's production results are posted. In this case, the service providing unit 232 uses information related to the produced content that the content creator has produced in the past as an investment in a plan corresponding to the produced content, the number of views of the produced content, and the cost for producing the content. , Man-hours, and evaluations of content produced by users and advertisers on the production results page.

[2. effect〕
As described above, the service providing apparatus 200 according to the second embodiment includes the service providing unit 232. The service providing unit 232 presents information related to the produced content corresponding to the plans invested by the investor in the past, and provides an auction service.

  In addition, the service providing unit 232 according to the second embodiment presents information related to the produced content that the content creator has created in the past, and provides an auction service.

  As a result, the service providing apparatus 200 according to the second embodiment can provide the advertiser with information that is helpful when bidding, even when an auction is held during the planning stage of the video. High value-added services can be provided to advertisers.

(Third embodiment)
In the said 1st Embodiment, the example which provides an auction service to an advertiser based on the advertising space information received from the investor was shown. In the third embodiment, an example will be described in which a sales promotion service for promoting sales of a right to display an advertisement is provided to an investor.

[1. (Service provision processing)
First, an example of service providing processing according to the third embodiment will be described with reference to FIG. FIG. 13 is a diagram illustrating an example of a service providing process according to the third embodiment. As illustrated in FIG. 13, the service providing apparatus 300 according to the third embodiment receives plan information from the content creator CP10 (step S21). Subsequently, when accessed from the investor R11, the service providing apparatus 300 transmits the plan information received in step S21 to the investor R11 (step S22). And the service provision apparatus 300 receives investment information and advertising space information from investor R11 (step S23). The processing in steps S21 to S23 corresponds to the processing in steps S101 to S104 shown in FIG.

  Here, the service providing apparatus 300 according to the third embodiment provides a sales promotion service for promoting the sale of the right to display the advertisement in the advertising space to the investor R11. Specifically, as illustrated in FIG. 13, the service providing apparatus 300 receives the provision destination information and the sales promotion information from the investor R11 as the sales promotion service (step S24). The provision destination information is a provision destination of the auction service and includes information on the advertiser selected by the investor R11. The promotion information includes information related to the promotion of the right to display advertisements. For example, the sales promotion information includes messages for recommending, introducing, and promoting plans and content creators.

  Subsequently, the service providing apparatus 300 provides an auction service to the advertiser based on the plan information received in step S23 (step S25). Specifically, the service providing apparatus 300 provides the auction service only to the advertiser indicated by the provision destination information received in step S24. At this time, the service providing apparatus 300 provides an auction page on which the sales promotion information received in step S24 is posted. Thereby, the service providing apparatus 300 accepts a bid from the advertiser (step S26).

  As described above, the service providing apparatus 300 according to the third embodiment provides the investor R11 with a sales promotion service such as receiving provision destination information. Thereby, the service providing apparatus 300 can provide the auction service only to the advertiser desired by the investor R11. For example, depending on the investor R11, there may be a case where only an advertiser matching the content type (category) is desired to participate in the auction. As a result, the investor R11 can compete for bids among advertisers of the same trader, so that the bid can be raised, and as a result, sales of the right to display the advertisement can be promoted. Further, depending on the investor R11, there may be a case where an advertiser's advertisement that matches the content type (category) is desired to be incorporated into the content. For example, when the content creator CP10 produces a video about sports, the investor R11 may desire only an advertiser whose type of business is sports to participate in the auction. Thereby, the investor R11 can incorporate an advertisement that matches the content of the moving image into the content, so that the moving image can have a sense of unity.

  Further, the service providing apparatus 300 according to the third embodiment provides a sales promotion service such as accepting sales promotion information to the investor R11. As a result, the investor R11 can use the service providing apparatus 300 to perform business activities (also called promotional activities, promotional activities, etc.) on the advertiser, and therefore promote sales of the right to display advertisements. be able to.

[2. Configuration of service providing device]
Next, the configuration of the service providing apparatus 300 according to the third embodiment will be described with reference to FIG. FIG. 14 is a diagram illustrating a configuration example of a service providing apparatus 300 according to the third embodiment. As illustrated in FIG. 13, the service providing apparatus 300 includes an investment information storage unit 322, an advertiser information storage unit 324, and a control unit 330.

  The investment information storage unit 322 stores information related to the investment in the project, similarly to the investment information storage unit 122. However, the investment information storage unit 322 also stores provision destination information and sales promotion information. FIG. 15 shows an example of the investment information storage unit 322 in the third embodiment. As shown in FIG. 15, the investment information storage unit 322 includes items such as “providing destination information” and “sales promotion information”.

  “Provided information” indicates an advertiser ID of an advertiser who provides the auction service. “Sales promotion information” indicates information related to sales promotion of the right to display an advertisement. The providing destination information and the sales promotion information stored in the investment information storage unit 322 are transmitted from the investor terminal 12.

  That is, FIG. 15 shows an example in which the auction service corresponding to the plan ID “P11” is provided to the advertisers C11 and C13. FIG. 15 shows an example in which the auction page corresponding to the plan ID “P11” provides the advertisers C11 and C13 with an auction page on which sales promotion information such as “It is a talented young creator” is posted. ing.

  The advertiser information storage unit 324 stores information related to advertisers who use the auction service. FIG. 16 shows an example of the advertiser information storage unit 324 according to the third embodiment. As illustrated in FIG. 16, the advertiser information storage unit 324 includes items such as “advertiser ID” and “category”. “Advertiser ID” indicates identification information for identifying an advertiser. “Category” indicates the type of business category to which the advertiser belongs. That is, FIG. 15 shows an example in which the business type of the advertiser C11 relates to sports and the business type of the advertiser C12 relates to cosmetics.

  The control unit 330 includes a service providing unit 332 as illustrated in FIG. The service providing unit 332 provides a sales promotion service for promoting sales of rights in the auction service to investors who have invested in the plan in the investment service. The service providing unit 332 according to the third embodiment causes the investor to select an advertiser who is an offer destination of the auction service among advertisers that can use the auction service as the sales promotion service.

  Specifically, the service providing unit 332 receives from the investor terminal 12 provision destination information including a plan ID and an advertiser ID of an advertiser that is a sales service provision destination. Then, the service providing unit 332 stores the advertiser ID included in the provision destination information in the provision destination information of the investment information storage unit 322 in association with the plan ID included in the provision destination information.

  The service providing unit 332 may provide the investor terminal 12 with a selection page in which the advertiser category stored in the advertiser information storage unit 324 is posted and the advertiser can be selected. In this case, the service providing unit 332 receives the advertiser ID of the advertiser selected by the investor as the provision destination information.

  The service providing unit 332 receives sales promotion information from the investor terminal 12 as a sales promotion service. Then, the service providing unit 332 stores the provision destination information in the investment information storage unit 322.

  Then, the service providing unit 332 provides an auction service to the advertiser based on the provision destination information and the sales promotion information stored in the investment information storage unit 322. Specifically, when the service providing unit 332 receives an auction page acquisition request from the advertiser terminal 20, the service providing unit 332 identifies the advertiser ID of the advertiser that is the transmission source of the acquisition request. The advertiser ID is included in the acquisition request, for example. Then, the service providing unit 332 refers to the investment information storage unit 322 to acquire the plan ID whose advertiser ID is stored in the provision destination information, and obtains the auction service corresponding to the plan ID to the advertiser terminal. 20 to provide. At this time, the service providing unit 332 provides an auction page on which the sales promotion information stored in the investment information storage unit 322 is posted. For example, the service providing unit 332 posts sales promotion information in the investment display column T22 illustrated in FIG.

  In the above, an example has been shown in which the service providing unit 332 causes an investor to select an advertiser. However, the service providing unit 332 may allow the investor to select an advertiser category. In this case, the service providing unit 332 provides the auction service described above to the advertiser corresponding to the category selected by the investor.

  Further, the service providing unit 332 may perform processing in the service providing unit 232 according to the second embodiment as a sales promotion service. For example, the service providing unit 332 may provide an auction service that presents advertisers with information on investment results that the investor has invested in the past or plans that the investor has previously invested in accordance with instructions from the investor. Good.

[3. effect〕
As described above, the service providing apparatus 300 according to the third embodiment includes the service providing unit 332. The service providing unit 332 provides a sales promotion service for promoting sales of rights in the auction service to investors who have invested in the plan in the investment service.

  Thereby, the service providing apparatus 300 according to the third embodiment can provide not only the winning bid but also the sales promotion service to the investor as a consideration for investing in the plan. As a result, the service providing apparatus 300 can increase the number of investors who use the investment service, and can activate the auction service provided by the service providing unit 332.

  In addition, the service providing unit 332 according to the third embodiment selects, as an investor, an advertiser who is an auction service provider from among advertisers (an example of users) who use an auction service as a sales promotion service. Let

  Thereby, the service providing apparatus 300 according to the third embodiment can provide the auction service only to the advertiser desired by the investor. For example, when an advertiser of the same company is selected by the investor, the service providing apparatus 300 can make a bid between the advertisers of the same company, so that the bid price can be increased.

  In addition, the service providing unit 332 according to the third embodiment causes the investor to select the category of the advertiser as the destination of the auction service among the advertisers using the auction service as the sales promotion service.

  Thereby, the service providing apparatus 300 according to the third embodiment can make the investor easily select the provider of the auction service.

(Other embodiments)
The service providing system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the service providing system 1 will be described. In the following, other embodiments will be described mainly using the service providing apparatus 100 as an example, but the other embodiments described below can also be applied to the service providing apparatuses 200 and 300.

[1. (Investor support)
The service providing apparatus 100 described above may include the production history storage unit 223 illustrated in FIG. And the plan reception part 131 of the service provision apparatus 100 may present the information regarding the produced content which the content producer who created the plan produced in the past with plan information. For example, the plan receiving unit 131 presents the number of views stored in the production history storage unit 223 to the investor as information about the produced content. In addition, the plan reception unit 131 is not limited to this example, and the plan reception unit 131 includes plan information corresponding to the produced content, costs and man-hours required for producing the produced content, and the produced content. An evaluation of the produced content by the provided user or an advertiser who has the right to display an advertisement on the produced content may be presented to the investor. Thereby, the investor can select the plan of investment object with reference to the information regarding the produced content.

[2. Presentation of project information to investors)
Moreover, in FIG. 8, the example which receives the investment information was shown by the plan reception part 131 of the service provision apparatus 100 transmitting plan information to an investor. However, the plan receiving unit 131 may receive the investment information from the investor without transmitting the plan information to the investor. For example, the investor may receive the plan directly from the content creator without using the service providing apparatus 100 and determine whether to invest in the received plan. At this time, the content creator may transmit both the plan information and the investment information to the service providing apparatus 100 using the creator terminal 11 when receiving the investment from the investor. Alternatively, the investor may transmit both the plan information and the investment information to the service providing apparatus 100 using the investor terminal 12. That is, the plan receiving unit 131 of the service providing apparatus 100 may receive both plan information and investment information from the producer terminal 11 or the investor terminal 12.

[3. Investment information)
Further, the plan receiving unit 131 of the service providing apparatus 100 described above may receive investment information even when an auction is being held. In other words, the service providing unit 132 may provide an auction service corresponding to a plan that is not invested by the investor. In this case, the investor can select a plan to be invested with reference to the bidding status of the auction.

[4. Ad space information)
Moreover, in each said embodiment, the example which the plan reception part 131 receives advertisement space information from an investor was shown. In other words, in each of the above embodiments, an example in which the investor sets an advertising space in the content has been shown. However, the advertising space may be set by the content creator. That is, the plan receiving unit 131 may receive advertising space information from the content creator. Further, the service providing apparatus 100 may not receive the advertisement space information from the content creator or the investor. In this case, the service providing apparatus 100 sets, for example, an advertisement frame such as a predetermined reproduction position and reproduction time in the content.

[5. (Multiple investors)
Further, the service providing unit 132 described above may receive investment for one project from a plurality of investors. In this case, the calculation unit 133 calculates a fee to be distributed to the investor from the winning bid according to the investment. For example, the calculation unit 133 distributes the winning bid amount at the ratio of the investment.

[6. Service mode]
Moreover, in the said embodiment, the example which provides the auction service in which the service provision apparatus 100 makes a successful bid object the right to display an advertisement in the content under planning was shown. However, the service providing unit 132 of the service providing apparatus 100 may provide an auction service in which the right to display advertisements on content that has already been completed, etc., is not a planned content, but is a successful bid target. In the above embodiment, the service providing apparatus 100 generates the composite content. However, the composite content generation process may be performed by another apparatus such as the distribution server 30. In such a case, the service providing apparatus 100 illustrated in FIG. 3 may not include the content reception unit 134, the generation unit 135, the transmission unit 136, and the like.

  Further, the service providing apparatus 100 described above may provide a sales service that is not in an auction format. Specifically, the service providing unit 132 may provide a sales service for selling the right to display an advertisement on the content. Furthermore, the service providing unit 132 may provide an investment service that determines an investor who invests in the project in an auction format. In this case, the service providing unit 132 provides an investment service in which the investment is a bid.

[7. Content type)
Further, in the above-described embodiment, the description has been mainly given of the moving image as the content. However, the content type is not limited to moving images. For example, the content described above may be an application such as a game, an electronic book, or a web page such as a web log. For example, a content creator can use the auction service described above when planning the production of a game, an electronic book, or a specialized web page.

  Here, FIG. 17 shows an example of content according to another embodiment. FIG. 17 shows an example in which the content is a game. In the example of FIG. 17, a content creator plans to create a game using a character icon. Then, the content creator sets three icons among the plurality of types of icons as the advertising space. Thus, the auction service described above can be applied to content such as games.

  In the case of the example of FIG. 17, the content creator receives a promotional icon image or the like from the advertiser who is the winning bidder, and creates a game using the received icon image or the like, similar to the product placement. For this reason, the content creator produces composite content (game in this example) including advertisement data.

[8. program〕
Further, the service providing apparatus 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 18, for example. Hereinafter, the service providing apparatus 100 will be described as an example. FIG. 18 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the service providing apparatus 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 and sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to other devices via the communication network 50.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the service providing apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the auction storage unit 121 and the investment information storage unit 122. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from other devices via the communication network 50.

[9. Others]
Of the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or all of the processes described as being performed manually or A part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified.

  For example, the various types of information illustrated in each drawing is not limited to the illustrated information. Further, for example, in each of the above-described embodiments, an example in which a plurality of advertisement spaces are set for the same content has been described. However, one advertisement space may be set for the same content.

  Further, for example, in each of the above-described embodiments, the example in which the composite content in which the advertisement data is incorporated into the content is delivered to the user terminal 40 is shown. However, the advertisement data is displayed or reproduced by the user terminal 40. Each time, it may be delivered to the user terminal 40 by an advertisement server (referred to as an ad server or the like) not shown in FIG. Specifically, the generation unit 135 of the service providing apparatus 100 may generate composite content by incorporating access information (for example, URL: Uniform Resource Locator) to the advertisement server in the content advertisement space. In this case, the user terminal 40 accesses the advertisement server based on the access information set in the advertisement space. Then, when accessed from the user terminal 40, the advertisement server distributes the advertisement data incorporated in the content to the user terminal 40. At this time, for example, the advertisement server selects advertisement data to be distributed based on the user attribute of the access source user. Then, the user terminal 40 displays the advertisement data acquired from the advertisement server in the advertisement frame of the content. In this example, the advertiser may transmit access information for accessing a moving image, a still image, or the like as an advertisement to the service providing apparatus 100 as advertisement data.

  In each of the above embodiments, an advertisement has been described as an example. However, content displayed on content such as a moving image is not limited to advertising content for advertising purposes. For example, the advertisement described above may be content for notifying weather information, earthquake disaster information, and the like.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the plan receiving unit 131 and the content receiving unit 134 illustrated in FIG. 3 may be integrated. For example, the service providing apparatus 100 described above may be integrated with the distribution server 30.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  In addition, the above-mentioned “section (module, unit)” can be read as “means” or “circuit”. For example, the plan receiving unit can be read as a plan receiving means or a plan receiving circuit.

DESCRIPTION OF SYMBOLS 1 Service provision system 11 Producer terminal 12 Investor terminal 20 Advertiser terminal 30 Distribution server 40 User terminal 100 Service provision apparatus 121 Auction memory | storage part 122 Investment information memory | storage part 131 Plan reception part 132 Service provision part 133 Calculation part 134 Content reception part 135 generator 136 transmitter

Claims (14)

  1. Plan accepting means for accepting plan information related to the plan of the first content produced by the content creator;
    Service providing means for providing an investment service for receiving an investment in the project indicated by the project information, and a sales service for selling a right to display the second content together with the first content;
    A service providing apparatus comprising:
  2. The service providing means includes:
    Providing a sales promotion service for promoting sales of the right in the sales service to an investor who has invested in the project in the investment service;
    The service providing apparatus according to claim 1.
  3. The service providing means includes:
    As the sales promotion service, out of the users who use the sales service, let the investor select a user to whom the sales service is provided
    The service providing apparatus according to claim 2.
  4. The service providing means includes:
    As the sales promotion service, among the users who use the sales service, the investor is allowed to select a category of a user to whom the sales service is provided.
    The service providing apparatus according to claim 2, wherein the service providing apparatus is provided.
  5. The service providing means includes:
    Presenting information related to the produced content corresponding to the project invested by the investor in the past, and providing the sales service,
    The service providing apparatus according to any one of claims 2 to 4, wherein
  6. The service providing means includes:
    Presenting information related to the content produced in the past by the content creator and providing the sales service;
    The service providing apparatus according to any one of claims 1 to 5, wherein
  7. The service providing means includes:
    Information about the produced content includes funding for a plan corresponding to the produced content, the number of views of the produced content viewed by the user, and evaluation of the produced content by the user who provided the produced content Or presenting an evaluation of the produced content by a right holder who has the right to provide the second content together with the produced content.
    The service providing apparatus according to claim 5, wherein the service providing apparatus is provided.
  8. The plan receiving means is:
    Accepting frame information related to a frame in which the second content is displayed, which is a frame set in the first content by an investor who has invested in the project in the investment service,
    The service providing means includes:
    Providing a service for selling the right to display the second content in a frame indicated by the frame information as the sales service;
    The service providing device according to claim 1, wherein the service providing device is a device.
  9. A calculating means for calculating a fee paid to an investor who has invested in the project from a purchase fee paid by a right holder having the right;
    The service providing apparatus according to claim 1, further comprising:
  10. Content receiving means for receiving the first content and receiving the second content from the right holder having the right;
    Generating means for generating composite content in which the second content is incorporated into the first content received by the content receiving means;
    The service providing apparatus according to claim 1, further comprising:
  11. The service providing means includes:
    As the investment service, providing an auction service that determines an investor investing in the project by auction,
    The service providing device according to claim 1, wherein the service providing device is a device.
  12. The service providing means includes:
    Providing the auction service for selling the right by auction as the sales service;
    The service providing device according to claim 1, wherein the service providing device is a device.
  13. A service providing method executed by a computer,
    A plan reception process for receiving plan information regarding the plan of the first content produced by the content creator;
    A service providing step of providing an investment service for accepting an investment in the plan indicated by the plan information, and a sales service for selling a right to display the second content together with the first content;
    A service providing method characterized by including:
  14. Planning reception procedure for receiving planning information on the planning of the first content produced by the content creator,
    A service providing procedure for providing an investment service for receiving an investment in the project indicated by the project information, and a sales service for selling a right to display the second content together with the first content;
    A service providing program for causing a computer to execute.
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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001256238A (en) * 2000-03-10 2001-09-21 Sony Corp System, device and method for retrieving plan and recording medium
JP2001312605A (en) * 2000-04-28 2001-11-09 Sony Corp System, processor, method, and recording medium for article investment
JP2002015217A (en) * 2000-06-30 2002-01-18 Fujitsu Ltd Digital content advertisement display system using auction
JP2002024594A (en) * 2000-07-07 2002-01-25 Creaters.Com:Kk On-line contents price forming system
JP2002312627A (en) * 2001-04-18 2002-10-25 Hidefumi Kanai Device and method for information processing
JP2004102475A (en) * 2002-09-06 2004-04-02 D-Rights Inc Advertisement information superimposing device
JP2004192364A (en) * 2002-12-12 2004-07-08 Genesis:Kk Creator selection system
JP2006048312A (en) * 2004-08-04 2006-02-16 Megachips System Solutions Inc Method of broadcast content distribution by web site

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001256238A (en) * 2000-03-10 2001-09-21 Sony Corp System, device and method for retrieving plan and recording medium
JP2001312605A (en) * 2000-04-28 2001-11-09 Sony Corp System, processor, method, and recording medium for article investment
JP2002015217A (en) * 2000-06-30 2002-01-18 Fujitsu Ltd Digital content advertisement display system using auction
JP2002024594A (en) * 2000-07-07 2002-01-25 Creaters.Com:Kk On-line contents price forming system
JP2002312627A (en) * 2001-04-18 2002-10-25 Hidefumi Kanai Device and method for information processing
JP2004102475A (en) * 2002-09-06 2004-04-02 D-Rights Inc Advertisement information superimposing device
JP2004192364A (en) * 2002-12-12 2004-07-08 Genesis:Kk Creator selection system
JP2006048312A (en) * 2004-08-04 2006-02-16 Megachips System Solutions Inc Method of broadcast content distribution by web site

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