JP2015141702A - Service providing system, terminal equipment, service control server, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To varyingly provide services without newly integrating a software development kit in an application in a service providing system for providing a service via a network.SOLUTION: In a service providing system, terminal equipment transmits an inquiry command for making an inquiry for service content to a service control server on the basis of a SDK (Software Development Kit) correspondence library included in an application created by integrating an SDK, and executes processing for providing a service included in a service script received as a response to the inquiry command on the basis of the library of the SDK. The service control server specifies service content on the basis of service specification information included in the received inquiry command, and controls to transmit a service script corresponding to the specified service content via a network to the terminal equipment.

Description

  The present invention relates to a service providing system, a terminal device, a service control server, and a program.

For example, services such as displaying advertisements on applications that operate on terminal devices such as smartphones and tablet terminals are being provided. In order to provide such a service, an application is created by incorporating an SDK (Software Development Kit) corresponding to the service. The addition of a function corresponding to the SDK in the application may be expressed as the SDK is incorporated in the application.
The SDK incorporated in the application of the terminal device can, for example, send an advertisement distribution request via the network and display the advertisement transmitted from the server in response to the advertisement distribution request on the terminal device (for example, patents). Reference 1).

JP 2013-80319 A

In an environment where some service such as advertisement distribution is provided by an application in which an SDK is incorporated as described above, there are cases where it is desired to change the service. The change of service here is, for example, changing the content of the service to be provided to a content different from the previous one or adding a new service.
When the service is changed as described above, the SDK corresponding to the new service must be distributed to the developer, and then the developer must incorporate the new SDK into the application.
Service changes often occur relatively frequently. For this reason, every time a service is changed, incorporating a new SDK in an application places a burden on the developer, for example.

  In addition, the new incorporation of SDK is also an application version upgrade. Therefore, considering that the number of users who are not aggressive in upgrading the version of the application installed on their terminal device is considerable, the incorporation of SDK in response to service changes and additions is newly changed and added. It may also be a factor that hinders the spread of the services that are made.

  In view of the above problems, an object of the present invention is to provide a variety of services without incorporating a software development kit into an application in a service providing system that provides services via a network. .

  One aspect of the present invention is a service providing system in which a terminal device and a service control server are connected via a network, and the terminal device is compatible with a software development kit included in an application created by incorporating a software development kit. A command for inquiring about the service content to be provided under the state in which the application is operating, and a service content inquiry command including service specifying information used for specifying the service content. Based on the service content inquiry unit to be transmitted to the service control server and the library corresponding to the software development kit, the service included in the service script received via the network as a response to the service content inquiry command A service script processing unit that executes a process for providing the service control server, wherein the service control server specifies a service content based on service specification information included in the received service content inquiry command; A service providing system comprising: a service providing control unit configured to control a service script corresponding to a service content specified by the service content specifying unit to be transmitted to the terminal device via a network.

  One aspect of the present invention is the service providing system described above, wherein the service script processing unit sets a layer serving as a service providing screen on a layer serving as an application screen displayed in response to execution of the application. After arranging, processing for displaying the content based on the received service script on the service providing screen may be executed.

  One aspect of the present invention is provided under a state in which the application operates based on a storage unit that stores an application created by incorporating a software development kit and a library corresponding to the software development kit included in the application. A service content inquiry unit that sends a service content inquiry command including service specifying information used to specify the service content to the service control server. A terminal device comprising: a service script processing unit that executes processing for providing a service included in a service script received via a network as a response to the service content inquiry command based on a library A.

  One aspect of the present invention is specified by a service content specifying unit that specifies service content based on service specifying information included in a service content inquiry command received from a terminal device via a network, and specified by the service content specifying unit. And a service provision control unit that controls the service script corresponding to the service content to be transmitted to the terminal device via the network.

  One aspect of the present invention is a command for inquiring about the contents of a service to be provided under a state in which the application operates based on a library corresponding to a software development kit included in the application stored in the storage unit. A service content inquiry unit that transmits a service content inquiry command including service specifying information used to specify the service content to the service control server, based on the library corresponding to the software development kit, the service content inquiry command It is a program for functioning as a service script processing unit that executes a process for providing a service included in a service script received via a network as a response.

  According to one aspect of the present invention, there is provided a service content specifying unit that specifies a service content based on service specifying information included in a service content inquiry command received from a terminal device via a network, the service content specifying unit This is a program for causing a service script corresponding to the specified service content to function as a service provision control unit that controls the terminal device to be transmitted via a network.

  As described above, according to the present invention, in a service providing system that provides a service via a network, there is an effect that various services can be provided without newly incorporating a software development kit into an application. .

It is a figure which shows the structural example of the service provision system in this embodiment. It is a figure which shows the structural example of the application in this embodiment. It is a figure which shows the example of a screen structure by the application of this embodiment. It is a figure which shows the structural example of the terminal device in this embodiment. It is a figure which shows the structural example of the service content inquiry command in this embodiment. It is a figure which shows the structural example of the service control server in this embodiment. It is a figure which shows the structural example of the service content database in this embodiment. It is a sequence diagram which shows the example of a process sequence which the terminal device, service control server, and service provision server in the service provision system of this embodiment perform.

[Example of overall configuration of service providing system]
FIG. 1 shows an example of the overall configuration of a service providing system in the present embodiment.
As shown in the figure, the service providing system of this embodiment includes a terminal device 100, a service control server 200, and service providing servers 300-1 to 300-N.
In the following description, the service providing servers 300-1 to 300-N will be described as the service providing server 300 unless otherwise distinguished.
The terminal device 100, the service control server 200, and the service providing server 300 are connected so that communication via the network 400 is possible.

The terminal device 100 is a network terminal used by a user. The terminal device 100 is, for example, a smartphone or a tablet terminal.
An application 10 is installed in the terminal device 100 of the present embodiment. The application 10 activated on the terminal device 100 executes a predetermined operation. The function realized by the operation of the application 10 in the present embodiment is not particularly limited, and examples thereof include a game, content reproduction, and schedule management.

  In addition, the application 10 can execute processing according to the service provided by the service providing server 300. As an example, when the service provided by one of the service providing servers 300 is advertisement distribution, the application 10 can display an advertisement transmitted from the advertisement distribution service providing server 300 via the network 400 on the screen. .

The service control server 200 specifies a service to be provided to the user of the application 10 in response to the service content inquiry transmitted from the terminal device 100 by the application 10.
The service specified by the service control server 200 is provided by any one of the service providing servers 300-1 to 300-N. Therefore, the service control server 200 performs control so that a service script including the content of the service to be provided is transmitted from the service providing server 300 that provides the specified service to the terminal device 100. Here, a case where the data including the contents of the service to be provided is a service script and is in a script format is taken as an example. However, the data including the contents of the service to be provided may be other than the script format.

  The service script transmitted from the service providing server 300 is received by the terminal device 100. The application 10 operating on the terminal device 100 executes processing for providing a service included in the received service script. As an example, when the service included in the service script is an advertisement, the application 10 can display an advertisement image superimposed on the application screen displayed on the display unit of the terminal device 100.

The advertisement image displayed as described above may have a URL (Uniform Resource Locator) link of a website corresponding to the advertisement source, for example. In this case, when the user performs an operation of clicking on the displayed advertisement, the web browser of the terminal device 100 accesses the link destination URL. By this access, the website of the advertisement source is displayed on the screen of the terminal device 100, and the user can browse the displayed website.
In this way, the user can enjoy services such as advertisement distribution under an environment in which the application 10 is operating on the terminal device 100.

[Example of application structure]
Next, a configuration example of the application 10 in the present embodiment will be described with reference to FIG.
As shown in the figure, the developer of the application 10 incorporates the service providing SDK (Software Development Kit) of the present embodiment and develops (creates) the application 10 in the application development environment. . As described with reference to FIG. 1, the service providing SDK according to the present embodiment is an SDK that is used to add a function for allowing the service providing server 300 to enjoy the service provided to the application 10.

The application 10 created by incorporating the service providing SDK as described above has a structure including an application program 11 and an SDK compatible library 12 corresponding to the service providing SDK, as shown in FIG.
The application program 11 is an execution file for realizing an original function as the application 10 such as a game function and a content reproduction function.
The SDK-compatible library 12 is a library configured by a program for enabling the service provided by the service providing server 300 to be enjoyed. As described above, the SDK compatible library 12 is a library included in the application 10 by incorporating the service providing SDK.

[Screen configuration example by application]
Next, an example of a screen configuration realized by the application 10 will be described with reference to FIG.
As shown in the figure, a screen 104 </ b> A of the display unit is arranged on the front surface of the terminal device 100. Depending on the operation of the application 10, an application screen P1 is displayed on the screen 104A.
On the application screen P1, an application image (application image) corresponding to the original function as the application 10 based on the application program 11 of FIG. 2 is displayed. For example, if the application program 11 realizes a function as a game, an application image related to the game is displayed on the application screen P1.

In addition, depending on the operation of the application 10, a layer as the service provision screen P <b> 2 is superimposed on the layer as the application screen P <b> 1.
The service providing screen P2 shown in the figure is the same size as the application screen P1, and is a transparent screen as the background. Therefore, particularly in a state where an image (service image) related to a service is not arranged, the service providing screen P2 is arranged in an upper layer of the application screen P1 in a transparent state. At this time, only the application image displayed on the application screen P1 is visible to the user viewing the screen 104A.
Then, when any service image related to the service is drawn on the service providing screen P2, it appears that the service image is superimposed on the application image on the screen 104A.

  For example, by incorporating the SDK, the application can be operated so that the service image is combined with the application image. However, in such an application configuration, when changing a service, it is necessary to newly create an SDK and re-create the application by incorporating the distributed SDK. The recreation of the application is accompanied by an upgrade of the application.

  On the other hand, in the present embodiment, as a function by the library according to the SDK incorporation, the service providing screen P2 by a layer different from the application screen P1 is arranged so as to be superimposed. By adopting such a screen configuration, in the present embodiment, a change in service can be handled by a change in display contents only on the service provision screen P2. As a result, for example, re-installation of SDK and version upgrade of the application accompanying re-installation of SDK can be made unnecessary.

[Configuration example of terminal device]
Next, a configuration example of the terminal device 100 will be described with reference to FIG. A terminal device 100 shown in the figure includes a communication unit 101, a control unit 102, a storage unit 103, a display unit 104, and an operation unit 105.

  The communication unit 101 performs communication with the service control server 200, the service providing server 300, and the like via the network 400.

The control unit 102 executes various controls for realizing the function as the terminal device 100. The control unit 102 includes, for example, a CPU (Central Processing Unit) as hardware, and executes various controls by executing a program (not shown) stored in the storage unit 103.
The control unit 102 shown in the figure includes an application corresponding processing unit 121 and a library corresponding processing unit 122 as functional units corresponding to functions realized by executing the program of the application 10 stored in the storage unit 103. .

  The application correspondence processing unit 121 is a functional unit realized by the CPU corresponding to the control unit 102 executing the application program 11 of FIG. That is, the application corresponding processing unit 121 executes processing corresponding to the original function as the application 10.

  The library correspondence processing unit 122 is a functional unit realized by the CPU corresponding to the control unit 102 executing the SDK correspondence library 12 of FIG. That is, the library correspondence processing unit 122 inquires of the service control server 200 about the service content to be provided on the application 10 as described in FIG. Further, the library correspondence processing unit 122 executes a process for providing a service based on a service script transmitted via the network 400 in response to a service content inquiry.

As shown in the figure, the library correspondence processing unit 122 includes a service content inquiry unit 122a and a service script processing unit 122b.
Based on the SDK-compatible library 12, the service content inquiry unit 122a transmits a service content inquiry command for inquiring about the content of the service (service content) to be provided based on the operation of the application 10.

  FIG. 5 shows an example of the structure of a service content inquiry command transmitted by the service content inquiry unit 122a. The service content inquiry command shown in the figure includes a header and a data part following the header.

The header stores information indicating a destination and a transmission source, information indicating a service content inquiry command as a command type, and the like.
The data part includes a service category ID, a publisher ID, an application ID, application place information, and the like.

The service category ID is an ID (Identification) indicating a category for a service whose content is inquired by a service content inquiry command. For the service category ID, for example, a different value is defined for each service category including advertisement, access analysis, payment, and the like.
The publisher ID is an identifier indicating the publisher (issuer) of the application 10 that is the transmission source of the service content inquiry command.
The application ID is an identifier indicating the application 10 as an identifier assigned to each application.

  The application place information indicates, for example, a place (location) of the application 10 by the application processing unit 121 at a timing at which a service content inquiry command should be transmitted. The place of the application 10 here corresponds to, for example, a page displayed on the application screen P1 as the application 10.

  The service category ID, publisher ID, application ID, and application place information described above are service specifying information used when the service control server 200 specifies service contents in response to a service content inquiry command.

Returning to FIG.
Based on the SDK-compatible library 12, the service script processing unit 122b executes a process (service script process) for providing a service included in the service script received via the network 400 as a response to the inquiry command.
As an example, as described with reference to FIG. 3, the service script processing unit 122b arranges the service providing screen P2 so as to overlap with the screen of the upper layer with respect to the application screen P1. When the service content included in the received service script is, for example, advertisement display data, the service script processing unit 122b uses the advertisement display data in the received service script to display an advertisement on the service provision screen P2. Display the image.
The service script processing executed by the service script processing unit 122b based on the SDK compatible library 12 is not limited to the display on the service providing screen P2. For example, the service script processing unit 122b can execute a service script process that is related to payment or access analysis and that is not accompanied by a display on the service providing screen P2.

  The storage unit 103 stores various information used by the control unit 102. In the figure, an application 10 is shown as one piece of information stored in the storage unit 103. When the control unit 102 executes the program as the application 10, the functions of the functional units as the application corresponding processing unit 121 and the library corresponding processing unit 122 are realized.

The display unit 104 displays an image according to the control of the control unit 102. The image is displayed on a screen 104A provided in the display unit 104 as shown in FIG.
For example, depending on the application correspondence processing unit 121 of the control unit 102, an image of the application screen P1 corresponding to the original function of the application 10 is displayed on the screen 104A of the display unit 104. Depending on the service script processing unit 122b of the control unit 102, the service provision screen P2 is arranged in a layer above the application screen P1 in the screen 104A. In addition, depending on the service script processing unit 122b, an image corresponding to the service content of the received service script is displayed on the service providing screen P2.

  The operation unit 105 collectively indicates operators and operation devices included in the terminal device 100. When a touch panel is combined with the display unit 104, the touch panel is also included in the operation unit 105. An operation signal is output from the operation unit 105 to the control unit 102 in accordance with an operation performed on the operator or the operation device of the terminal device 100. The control unit 102 executes various controls based on the operation signal output from the operation unit 105.

[Service control server configuration example]
Next, a configuration example of the service control server 200 will be described with reference to FIG. The service control server 200 shown in the figure includes a communication unit 201, a control unit 202, and a storage unit 203.
The communication unit 201 performs communication with each of the terminal device 100 and the service providing server 300 via the network 400.

The control unit 202 executes various controls for realizing the function as the service control server 200. The control unit 202 includes a CPU, for example, and can execute various controls by executing a program (not shown) stored in the storage unit 203.
The control unit 202 includes a service content specifying unit 221 and a service provision control unit 222 as functional units realized by executing the program.

The service content specifying unit 221 specifies the service content based on the service specifying information included in the received service content inquiry command.
The service content specifying unit 221 uses the service content database stored in the service content database storage unit 231 stored in the storage unit 203 when specifying the service content.

FIG. 7 shows an example of the structure of a service content database stored in the service content database storage unit 231.
The service content database shown in the figure has a structure in which service provider information is associated with each combination of different service identification information (service category ID, publisher ID, application ID, and application place information).

As an example, the service content specifying unit 221 in FIG. 6 specifies the service content as follows.
The service content specifying unit 221 inputs the received service content inquiry command from the communication unit 101 in response to the service content inquiry command transmitted from the terminal device 100 being received by the communication unit 101.
The service content specifying unit 221 acquires service specifying information (service category ID, publisher ID, application ID, application place information) stored in the input service content inquiry command.

Next, the service content specifying unit 221 acquires service provider information associated with the same service specifying information acquired from the service content inquiry command from the service content database stored in the service content database storage unit 231.
The service provider information indicates the service provider. Thus, in this embodiment, a service is specified as the service provider is specified.

  However, for example, the service provider information may indicate a plurality of service providers as candidates. In such a case, as an example of processing for the service content identification unit 221 to identify one service provider from among a plurality of service providers, a case where the category of the service provider is an advertisement is taken as an example. explain.

For example, the service content specifying unit 221 displays service provider information associated with a combination of service category ID = 0001, publisher ID = aaaa, application ID = AAAAA, application place information = place 1 in the first line of FIG. The case of acquiring will be described.
In the service provider information acquired in this way, as shown in the figure, three advertising company candidates of advertising company A, advertising company B, and advertising company C are shown as service providers. Thus, when a plurality of advertising company candidates are indicated in the service provider information, the service content specifying unit 221 selects one advertising company from the plurality of advertising company candidates as follows. As specified.

The service content identification unit 221 refers to the service usage result information stored in the service usage result information storage unit 232 in the storage unit 203. The service use result information indicates the use result by the user for the service provided by the application 10 of the present embodiment.
As an example, the ECPM information is included in the service use result information of the present embodiment. The ECPM information indicates ECPM (Effective Cost Per Mill) for each advertising company corresponding to each service providing server 300 that performs advertisement distribution.
The service content identification unit 221 identifies, for example, the advertising company having the highest ECPM value in the referred ECPM information as the service provider from among the advertising company A, the advertising company B, and the advertising company C.
For example, when the service content identification unit 221 identifies the advertising company A as a service provider by such a method, the service content identification unit 221 identifies that the advertisement provided by the advertising company A is the service content. It will be.

  The service provision control unit 222 performs control so that the service script indicating the service content specified by the service content specifying unit 221 is transmitted to the terminal device 100 that has transmitted the service content inquiry command via the network.

As described above, the service content specifying unit 221 specifies the service content by specifying the service provider from the service content database.
Therefore, the service provision control unit 222 transmits a service request command to the service provision server 300 corresponding to the service provider identified by the service content identification unit 221 as the service content.

The service request command transmitted by the service provision control unit 222 is a command that requests the terminal device 100 that is the transmission source of the service content inquiry command to transmit a service script according to the service content specified by the service content specifying unit 221. is there.
In this case, the service request command includes the address of the terminal device 100 that is the transmission source of the service content inquiry command.
Further, for example, the service provider information includes an address on the network of the service provider. As for the destination address of the service provision control unit 222 and the service request command, an address included in the service provider information may be acquired.

  The service providing server 300 that has received the service request command transmits a service script corresponding to the service provided by the service request server, with the address of the terminal device indicated in the received service request command as a destination. As a result, the service script in response to the service content inquiry command is received by the terminal device 100 that has transmitted the service content inquiry command.

For example, when the service provided by the service providing server 300 corresponds to advertisement distribution, the service providing server 300 may be operated by one advertising company, but is provided by a plurality of advertising companies. An advertisement may be distributed.
In the case where the service providing server 300 can deliver advertisements provided from a plurality of advertising companies, the illustration in FIG. 1 is omitted, but the service providing server 300 further includes a server for each of the plurality of advertising companies. Connected.
In this case, the service providing server 300 receives a service request command that designates, as the service content, an advertising company identified as the service provider from among a plurality of advertising companies indicated by the service provider information. The service providing server 300 requests advertisement data from a plurality of advertising company servers connected to itself to the advertising company server specified by the received service request command. The server of the advertising company that has received the request for the advertisement data transmits the advertisement data to the service providing server 300 as a response to the request. The service providing server 300 transmits the advertisement data received from the server of the advertising company to the terminal device 100 as a service script.
As described above, the service provision control unit 222 in this embodiment controls the service script to be transmitted to the terminal device 100 via the network 400 by transmitting the service request command to the service provision server 300.

In FIG. 6, the storage unit 203 stores various types of information used by the control unit 202. The storage unit 203 shown in the figure includes a service content database storage unit 231 and a service use result information storage unit 232.
The service content database storage unit 231 stores the service content database illustrated in FIG.
As described above, the service use result information storage unit 232 stores service use result information including, for example, ECPM information indicating the ECPM for each advertising company.

[Example of processing procedure]
Next, an example of a processing procedure executed by the terminal device 100, the service control server 200, and the service providing server 300 in the service providing system of this embodiment will be described with reference to the sequence diagram of FIG.
Note that the processing shown in the figure is processing performed under the state where the application 10 is operating in the terminal device 100.

  In the terminal device 100, the service content inquiry unit 122a transmits the service content inquiry command to the service control server 200 via the network 400 when it is time to transmit the service content inquiry command (step S101).

Here, the timing to transmit the service content inquiry command can be exemplified as follows.
For example, for example, the timing at which the application 10 is activated in the terminal device 100 can be set as the timing at which the service content inquiry command should be transmitted.
In addition, when the application corresponding processing unit 121 performs processing according to the program of the application 10 and transitions to an image of a predetermined application, the service content inquiry command should be transmitted.
Further, for example, when the service content displayed on the service providing screen P2 is changed every predetermined time, the service content inquiry command may be transmitted every time the predetermined time elapses. it can.

The service content inquiry command transmitted in step S101 is received by the service control server 200. The service content specifying unit 221 in the service control server 200 specifies the service content in response to receiving the service content inquiry command (step S102).
Specifically, as described above, the service content specifying unit 221 is associated with the same service specifying information stored in the received service content inquiry command from the service provider information stored in the service content database. Identify service provider information.
In addition, when, for example, a plurality of advertising company candidates are indicated in the specified service provider information, the service content specifying unit 221 stores the service use result stored in the service use result information storage unit 232 as described above. Browse information. Then, the service content specifying unit 221 sets a predetermined number of advertising companies specified from among a plurality of advertising company candidates as the service content specifying result.

  Next, the service provision control unit 222 in the service control server 200 generates a service request command for requesting provision of the service content (service provider) specified in step S102. As described above, the destination of the service request command generated in this way is the service providing server 300 to which the service providing source specified in step S102 corresponds. The service provision control unit 222 transmits the service request command generated as described above (step S103).

The service providing server 300 that has received the service request command acquires a service script corresponding to the requested service (step S104). For example, the service providing server 300 can acquire a service script requested by a service request command from among service scripts stored by itself.
Alternatively, the service providing server 300 may acquire the service requested by the service request command from a server by another operator connected via the network 400, for example, in the case of the advertisement distribution described above.

  The service providing server 300 transmits the service script acquired in step S104 via the network 400 with the address of the terminal device 100 stored in the service request command as the destination (step S105).

The service script transmitted in step S105 is received by the communication unit 101 of the terminal device 100 that is the transmission source of the service content inquiry command.
The service script processing unit 122b in the terminal device 100 executes processing (service script processing) according to the service content included in the received service script (step S106).
In the service script processing as step S106, when displaying an image related to service provision such as displaying an advertisement, the service script processing unit 122b displays the image on the service provision screen P2 described in FIG. Let

  As can be understood from the above description, in the present embodiment, a service content inquiry command is transmitted from the terminal device 100 by an SDK-compatible library incorporated in the application 10. In response to receiving the service content inquiry command, the service control server 200 refers to the service content database to identify the service content, and a service script of the identified service content is transmitted to the terminal device 100 via the network 400. Then, the terminal device 100 processes the received service script by the SDK compatible library 12 incorporated in the application 10.

With the above configuration, even if the terminal device 100 transmits the same service content inquiry command, the service that can be enjoyed by the terminal device 100 is changed by changing the service content database referred to by the service control server 200. It becomes possible to do.
Therefore, in this embodiment, it is not necessary to change the service providing SDK when changing the service. For this reason, in the present embodiment, it is not necessary to distribute a new SDK and recreate the application 10 by incorporating the distributed SDK when changing the service. That is, it is not necessary to upgrade the application 10 for changing the service content.

Thereby, in this embodiment, various services can be provided without newly incorporating an SDK.
Specifically, when various services similar to the present embodiment are to be provided by an application in which the service providing SDK of the present embodiment is not incorporated, it is necessary to incorporate the SDK for each service to be provided. That is, when the service providing SDK of the present embodiment is not incorporated, the application development environment shown in FIG. 2 needs a plurality of SDKs corresponding to each service to be provided instead of the service providing SDK of the present embodiment. Become.
Also, in the created application 10, if the service providing SDK of this embodiment is not incorporated, a plurality of libraries corresponding to each provided service are incorporated instead of the SDK compatible library 12 of this embodiment. .
On the other hand, in the present embodiment, as shown in FIG. 2, the number of SDKs (service providing SDKs) to be incorporated when developing an application is one regardless of the number of services. In the created application 10, only the SDK-compatible library 12 needs to be mounted regardless of the number of services.
Thus, under the present embodiment, if it is a developer of the application 10, for example, it is not necessary to newly create an application by incorporating an SDK in order to change a service provided on the application 10. In this case, as a developer, the application 10 itself can focus on version upgrades for enhancement of functions that should be originally provided.
Further, since the application 10 does not need to mount a library corresponding to many SDKs in providing various services, the size of the application 10 can be suppressed.

  In addition, when an application version is upgraded, an application distributor may need to examine the application, but such an examination requires a certain number of days. For this reason, the service provider who operates the service providing server 300 may be dissatisfied that the service cannot be started quickly for examination. According to the present embodiment, addition of a new service can be handled by rewriting the service content database in the service control server 200. Therefore, a review associated with version upgrade of the application 10 is unnecessary, and a new service can be quickly deployed. .

In addition, there are not a few users who are not active in upgrading the version of an application installed in their terminal device 100. Normally, when a service provided on an application is changed, the application cannot support the changed service unless the application is upgraded.
However, since the application 10 of this embodiment responds to a service change by changing the service content database on the service relay server 200 side, there is no version upgrade of the application according to the service change. For this reason, in this embodiment, even a user who does not upgrade can enjoy a new service after the change.

  Further, for example, if the business model is that the service control server 200 is operated by the distributor of the service providing SDK of the present embodiment, it is possible to centrally manage the services provided to the application 10 by the distributor of the service providing SDK. become.

In the description of the embodiments so far, the service control server 200 controls the service script to be transmitted from the service providing server 300 to the terminal device 100 after specifying the service content.
However, for example, a service script corresponding to the service content specified by the service control server 200 itself may be acquired, and the acquired service script may be transmitted from the service control server 200 to the terminal device 100. In this case, the service control server 200 may acquire a service script from an external server via the network 400, or may acquire a specific service script from among the service scripts stored in the storage unit 203 provided therein. Good.

  A program for realizing the functions of the terminal device 100 or the service control server 200 described above is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read into a computer system and executed. Accordingly, the processing as the terminal device 100 or the service control server 200 described above may be performed. Here, “loading and executing a program recorded on a recording medium into a computer system” includes installing the program in the computer system. The “computer system” here includes an OS and hardware such as peripheral devices. Further, the “computer system” may include a plurality of computer devices connected via a network including a communication line such as the Internet, WAN, LAN, and dedicated line. The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. As described above, the recording medium storing the program may be a non-transitory recording medium such as a CD-ROM. The recording medium also includes a recording medium provided inside or outside that is accessible from the distribution server in order to distribute the program. The code of the program stored in the recording medium of the distribution server may be different from the code of the program that can be executed by the terminal device. That is, the format stored in the distribution server is not limited as long as it can be downloaded from the distribution server and installed in a form that can be executed by the terminal device. Note that the program may be divided into a plurality of parts, downloaded at different timings, and combined in the terminal device, or the distribution server that distributes each of the divided programs may be different. Furthermore, the “computer-readable recording medium” holds a program for a certain period of time, such as a volatile memory (RAM) inside a computer system that becomes a server or a client when the program is transmitted via a network. Including things. The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, what is called a difference file (difference program) may be sufficient.

  As mentioned above, although embodiment of this invention was explained in full detail with reference to drawings, the concrete structure is not restricted to this embodiment, The design etc. of the range which does not deviate from the summary of this invention are included.

DESCRIPTION OF SYMBOLS 10 ... Application, 11 ... Application program, 12 ... SDK correspondence library, 100 ... Terminal device, 101 ... Communication part, 102 ... Control part, 103 ... Memory | storage part, 104 ... Display part, 104A ... Screen, 105 ... Operation part, 121 Application processing unit 122 Library processing unit 122a Service content inquiry unit 122b Service script processing unit 200 Service control server 201 Communication unit 202 Control unit 203 Storage unit 221 Service content identification unit, 222 ... service provision control unit, 231 ... service content database storage unit, 232 ... service use result information storage unit, 300 ... service provision server, 400 ... network, P1 ... application screen, P2 ... service provision screen

Claims (6)

A service providing system in which a terminal device and a service control server are connected via a network,
The terminal device
Based on the software development kit compatible library included in the application created by incorporating the software development kit, it is a command to inquire about the service content that should be provided under the operating state of the application, and specify the service content A service content inquiry unit that transmits a service content inquiry command including service identification information used to do to the service control server;
A service script processing unit that executes a process for providing a service included in a service script received via a network as a response to the service content inquiry command based on the library corresponding to the software development kit;
The service control server
A service content specifying unit for specifying the service content based on the service specifying information included in the received service content inquiry command;
A service providing system comprising: a service providing control unit that controls a service script corresponding to the service content specified by the service content specifying unit to be transmitted to the terminal device via a network. The service script processing unit
Arranging a layer as a service provision screen over a layer as an application screen displayed in response to execution of the application, and displaying the content based on the received service script on the service provision screen The service providing system according to claim 1, wherein processing for executing the processing is executed. A storage unit for storing an application created by incorporating a software development kit;
Based on a library corresponding to a software development kit included in the application, a command for inquiring about a service content to be provided under a state in which the application operates, and a service specification used for specifying the service content A service content inquiry unit that transmits a service content inquiry command including information to the service control server;
A terminal device comprising: a service script processing unit that executes a process for providing a service included in a service script received via a network as a response to the service content inquiry command based on the library corresponding to the software development kit. A service content specifying unit for specifying the service content based on the service specifying information included in the service content inquiry command received from the terminal device via the network;
A service control server comprising: a service provision control unit that controls a service script corresponding to the service content specified by the service content specifying unit to be transmitted to the terminal device via a network. Computer
Based on a library corresponding to a software development kit included in the application stored in the storage unit, a command for inquiring about the service content to be provided under the operating state of the application, and used to specify the service content A service content inquiry unit that sends a service content inquiry command including service identification information to the service control server,
A program for functioning as a service script processing unit that executes a process for providing a service included in a service script received via a network as a response to the service content inquiry command based on the library corresponding to the software development kit . Computer
A service content specifying unit for specifying the service content based on the service specifying information included in the service content inquiry command received from the terminal device via the network;
A program for causing a service script corresponding to a service content specified by the service content specifying unit to function as a service providing control unit that controls the terminal device to be transmitted via a network.

Images