JP2015090630A - Printed matter and server device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a printed matter that allows an explanatory video image about a product to be easily browsed.SOLUTION: A printed matter 1 is an instruction manual of a product having an explanation of the product described in a page space 2. In the page space 2, a two-dimensional code 61 is printed. The two-dimensional code 61 is configured to encode a URL indicative of a direct location on the Internet of explanatory video image about the product. The two-dimensional code 61 is configured to be able to decode the URL with the URL photographed and read by a portable information terminal device.

Description

  The present invention relates to a printed material and a server device.

  As background art in this technical field, there is JP 2012-252476 A (Patent Document 1). This gazette states that “the facility user's personal portable information terminal reads the two-dimensional barcode displayed on the reception terminal in the facility, sends an empty mail, registers it in the order management database, Is a system that automatically sends a call email to the sender's email address when a mail arrives (see summary).

JP 2012-252476 A

  Various electric appliances represented by various household electric appliances (washing machine, microwave oven, home bakery, rice cooker, refrigerator, dryer, vacuum cleaner, air conditioner, personal computer, telephone, fax, video camera, TV, DVD player, etc.) Are used at home. These products such as electric devices are sold with instruction manuals for using the products. When the product is a cooking device such as a microwave oven, a home bakery, a rice cooker, a collection of cooking recipes is also attached to the product. Further, catalogs are distributed at stores and the like as a medium for selling these various products. Thus, for various products, printed materials such as instruction manuals, cooking recipe collections, catalogs, and the like that explain the products are widely used.

However, due to the recent advancement of functions of various electric devices and the like, consumers may not be able to easily understand how to handle those products even if they read instruction manuals such as printed letters and illustrations. In this regard, if it is a moving image, it will be easy to understand, but it is not easy to view an accurate moving image regarding the operation or function desired to know.
SUMMARY OF THE INVENTION An object of the present invention is to provide a printed matter or the like that allows easy viewing of a moving image that describes a product.

  In order to solve the above-described problem, according to one aspect of the present invention, there is provided a page on which a description of a product is described, and information indicating a direct location on the network of moving image data of the description about the product displayed on the page, or The information indicating the location on the network of the page on which the information indicating the location of the moving image data is recorded is encoded and can be read and decoded by photographing.

ADVANTAGE OF THE INVENTION According to this invention, the printed matter etc. which enable easy browsing of the animation of the description regarding goods can be provided.
Problems, configurations, and effects other than those described above will be clarified by the following description of embodiments.

FIG. 1 is an explanatory diagram of a table of contents of a printed material according to an embodiment of the present invention. FIG. 2 is an explanatory diagram of the text of a printed material according to an embodiment of the present invention. FIG. 3 is a system diagram of a system that uses a two-dimensional code of a printed material according to an embodiment of the present invention. FIG. 4 is an explanatory view for explaining photographing by a portable information terminal device of a two-dimensional code of a printed material according to an embodiment of the present invention. FIG. 5 is an explanatory view showing a state in which a moving image is reproduced on the display of the portable information terminal device by the two-dimensional code of the printed matter according to the embodiment of the present invention. FIG. 6 is an explanatory diagram showing an example of a web page displayed on the display of the portable information terminal device by the two-dimensional code of the printed material according to the embodiment of the present invention. FIG. 7 is an explanatory diagram showing an example of a web page displayed on the display of the portable information terminal device by the two-dimensional code of the printed material according to the embodiment of the present invention.

Embodiments of the present invention (printed matter / server apparatus) will be described below with reference to the drawings.
FIG. 1 and FIG. 2 are explanatory diagrams of a printed matter that is an embodiment of the present invention. The printed matter 1 of this embodiment is composed of one or a plurality of pages of paper 2. In this example, the printed material 1 is a booklet composed of a plurality of paper surfaces 2. FIG. 1 shows a table of contents 3 composed of two spread pages of the printed material 1. FIG. 2 shows the text 4 for one page of the printed material 1. The body 4 is actually composed of a plurality of pages. In FIG. 1, the center portion of the two spread pages of the table of contents 3 is the binding margin 5 of the printed material 1, and the right end of the page is the binding margin 5 in the example of FIG. 2.
The printed material 1 includes an instruction manual, a collection of cooking recipes (in the case where the product is a cooking device such as a microwave oven, a home bakery, a rice cooker), a catalog, or the like that describes the description of the product. Here, the example of the instruction manual of the washing / drying machine as the product is shown.

  The table of contents 3 is written in order of headings indicating the contents of the body 4 of the printed matter 1. In this example, “Before Use” 11, “How to Use” 12, “Cleaning” 13, “Troubleshooting and After-sales Service” 14 are listed as major headings in Table of Contents 3. Under each major heading, a middle heading and a minor heading are described. For example, under the headline "Troubleshooting / After-sales service" 14, the middle heading "Troubleshooting" 21 is written, and further below that, "This display appears on the remaining time display section." The subheading “31” is written. As described above, the table of contents 3 is hierarchically described as a large heading, a medium heading, and a small heading. By the way, the number of pages in the text 4 of the printed material 1 is written on the right side of the middle heading and the subheading, and serves as the table of contents 3.

  In the body 4 as well, each item is hierarchically described in correspondence with the hierarchical description of the main heading, the middle heading, and the subheading in the table of contents 3. In the example of FIG. 2, one page of the text 4 corresponding to “Troubleshooting / After-sales service” 14, which is the main heading of the table of contents 3, is illustrated. Also on this page, the specific headline “In case you need help” 21 and the subheading “If this indication appears in the remaining time display” 31 are displayed, and the specific text and illustrations of body 4 are described. ing.

  Thus, the printed matter 1 of the present embodiment is an example of an instruction manual for a washing / drying machine as a product. However, in recent years, functions of various electric appliances and the like typified by these various household electric products have become sophisticated. For this reason, even if you read manuals or catalogs with only text or illustrations, consumers may not be able to easily understand how to handle these products and the detailed contents of the products.

  Therefore, narration includes product operation procedures, precautions for handling, troubleshooting methods, cooking recipe collection (when the product is a cooking device such as a microwave oven, home bakery, rice cooker), product details, etc. It is done as a video. That is, the image data of these moving images is recorded on a DVD (Digital Versatile Disk), sold as an attached product, screened at a store, etc., or released on the Internet.

However, when viewing a moving image on a DVD, it is necessary for the user to search for the DVD and load it in a DVD player or personal computer, which is cumbersome for the user. In addition, since a device such as a DVD player is required, it may be difficult to view a moving image near the product when the product is a stationary device. That is, the DVD player or the like is of a fixed installation type, or the portable type is of a certain weight or size. Furthermore, a personal computer often requires time and effort to start up a video playback process.
Also, when browsing such a moving image on the Internet, it often takes time and effort to operate the web browser before reaching the target moving image.
Then, next, the technical means with which the printed matter 1 is provided in order to solve this malfunction is demonstrated.

  First, in the printed matter 1, a code, specifically, a two-dimensional code (QR code (registered trademark)) 61 is printed and displayed on the paper surface 2 (FIGS. 1 and 2). The two-dimensional code 61 is information (URL: Uniform) indicating the direct location on the network (Internet 101 (FIG. 3)) of the moving image data for the product (in this example, the washing / drying machine) targeted by the printed matter 1. Resource Locator) is encoded. Alternatively, the two-dimensional code 61 includes information (URL) indicating the location on the Internet 101 of the web pages 201 and 221 (FIGS. 6 and 7) on which information (URL) indicating the location of the moving image data is recorded. Encoding. The two-dimensional code 61 can be read by photographing with a portable information terminal device or the like equipped with an imaging element (camera) such as a CCD (Charge Coupled Device) such as a smartphone, and can be decoded by known image processing.

  The two-dimensional code 61 is printed on the page of the table of contents 3 corresponding to the item of the table of contents 3 posted on the paper 2 (FIG. 1). The two-dimensional code 61 is also printed on the page of the text 4 corresponding to the item of the text 4 posted on the paper 2 (FIG. 2). Further, each two-dimensional code 61 (excluding the two-dimensional code 61a (FIG. 1)) is printed at a position on the binding margin 5 side on the paper surface 2. When thin paper is used on the paper surface 2, text or illustration is not printed at a position corresponding to the two-dimensional code 61 on the back side of the two-dimensional code 61 of a certain page. A terminal device or the like can be taken clearly.

In addition, on the paper surface 2, instruction information 6 for instructing the reading direction of the two-dimensional code 61 is displayed. In this example, as the instruction information 6, a text prompting the screen of the smartphone or the like to be turned sideways (the longitudinal direction of the screen is set to the horizontal direction) is written in the upper column of the table 2 of the table of contents 3 or the text 4. This instruction information 6 may be described in the vicinity of the two-dimensional code 61. The instruction information 6 is not an essential configuration and can be omitted.
In addition, the printed matter 1 also includes a description indicating that a two-dimensional code 61 for browsing a product explanation video on the Internet is displayed (not shown).

  Next, a method for using the two-dimensional code 61 will be described. FIG. 3 is a system diagram of a system that uses the two-dimensional code 61 of the printed matter 1. In other words, a manufacturer / sales company of a product (a washing / drying machine in this example) operates a web server 102 (server device) on the Internet 101. The web server 102 can be accessed from the portable information terminal device 104 via the mobile communication network 103 (the base station 105) connected to the Internet 101 via a gateway (not shown). The portable information terminal device 104 is an information processing device such as a smart phone, a mobile phone, or a tablet. Generally, an image sensor such as a CCD is mounted on these devices. The portable information terminal device 104 can identify the two-dimensional code 61 from the image captured by the image sensor, and decode the URL encoded in the two-dimensional code 61 by known image processing. And the portable information terminal device 104 can display the content which exists in the location which the said URL shows on the display 104a (FIG. 4) with a web browser. That is, application software having such a function is set up in advance in the portable information terminal device 104, or the user of the portable information terminal device 104 can obtain and set up the application software later. .

  Incidentally, if the two-dimensional code 61 is the above-mentioned QR code, most portable information terminal devices 104 are set up in advance with application software that reads the QR code, extracts the URL, and displays the content indicated by the extracted URL. Has been. For this reason, if the two-dimensional code 61 is a QR code, the user of the washing / drying machine etc. can read the QR code, access the web site and obtain the application software to be displayed on the web browser, and the financial cost can be saved. It is burned.

  FIG. 4 is an explanatory diagram for explaining photographing of the two-dimensional code 61 by the portable information terminal device 104. In the example of FIG. 4, an example of a smartphone is shown as an example of the portable information terminal device 104. Here, in accordance with the instruction of the instruction information 6 (FIG. 1), the longitudinal direction (vertical direction) of the display 104a of the portable information terminal device 104 is changed to the horizontal direction (spread of the table of contents 3) of the two-dimensional code 61a (61) (FIG. 1). The two-dimensional code 61a is photographed so as to match the left and right direction of the paper surface 2).

  When the portable information terminal device 104 captures the two-dimensional code 61, the portable information terminal device 104 identifies the two-dimensional code 61 in the image by the application software, and decodes the two-dimensional code 61 by known image processing. URL is acquired. Then, the data of the content at the location indicated by the URL is acquired from the web server 102. And the portable information terminal device 104 displays this content with a web browser, as shown in FIG.

  The content indicated by the URL encoded in the two-dimensional code 61 may include moving image data. That is, this is a case where the URL indicating the location of the moving image data is directly encoded in the two-dimensional code 61. At this time, by reading the two-dimensional code 61 with the portable information terminal device 104, the portable information terminal device 104 can immediately stream the moving image data (and narration).

  FIG. 5 shows a state where the two-dimensional code 61b (61) (FIG. 2) is read and a moving image is reproduced on the display 104a of the portable information terminal device 104. In this example, when a trouble that water cannot be supplied by the washing / drying machine occurs, the user searches the instruction manual (printed matter) 1 for the corresponding item on the corresponding page (FIG. 2), and the two-dimensional code 61b corresponding to the item. (61) is read by the portable information terminal device 104. FIG. 5 shows an example in which the fact that a trouble that water cannot be supplied by the washing / drying machine has occurred and a video that explains how to deal with it is displayed on the display 104a of the portable information terminal device 104. Yes.

  Further, for example, a URL indicating the location of the Web page 201 shown in FIG. 6 is encoded in the two-dimensional code 61a (61) (FIG. 1). The web page 201 is a page in which a plurality of icons 202 in which URLs indicating the locations of moving image data are embedded are arranged in correspondence with the hierarchical structure in the description of the product of the printed matter 1. In other words, in the example of FIG. 6, “Before use” 11, “How to use” 12, “Cleaning” 13, “Troubleshooting and after-sales service” 14 are the main headings of the printed matter 1. Among these, headlines corresponding to those that are particularly necessary to be explained with moving images are described. In this example, “How to use” 211, “Cleaning” 13, “Troubleshooting and after-sales service” 14, “How to use” 211, “Cleaning” 212, “Troubleshooting” "When", each headline 213 is described. A plurality of icons 202 are displayed corresponding to the headings. When the user operates the portable information terminal device 104 and selects a desired icon 202, a URL embedded in the icon 202 is selected, and streaming reproduction of the moving image data of the title displayed on the icon 202 is performed. Start.

  In addition, the following display may be displayed in the main headings “How to use” 211, “Clean” 212, and “Troubleshooting” 213 of the Web page 201. That is, lower headings (medium headings and subheadings) corresponding to the middle headings and subheadings of the table of contents 3 of the printed material 1 are displayed on these main headings, and the icons 202 are displayed in a more detailed hierarchical classification. Also good.

  Further, for example, the URL of the Web page 221 shown in FIG. 7 is encoded in the two-dimensional code 61c (61) (FIG. 1). In this example, the Web page 221 is a subheading “remaining time” of the subheading “21”. This corresponds to “When this display appears on the display unit” 31.

  A plurality of icons 202 are arranged on the Web page 221. That is, a plurality of moving images corresponding to the subheading “If this display appears in the remaining time display portion” 31 is prepared, and URLs indicating the locations of the respective moving images are embedded in the respective icons 202 of the Web page 221. The user can display the Web page 221 on the display 104 a by reading the two-dimensional code 61 c with the portable information terminal device 104. Then, a desired moving image can be browsed by selecting a desired icon 202 from the title displayed on the icon 202 of the Web page 221.

According to the printed matter 1 described above, the mobile information terminal device 104 reads the printed two-dimensional code 61 to easily view a moving image corresponding to the explanation of the printed matter 1 on the display 104a of the portable information terminal device 104. can do.
On the other hand, when the moving image is viewed on a DVD attached to a product, it is necessary for the user to search for the DVD and load it in a DVD player or a personal computer, which is cumbersome for the user. In addition, since a device such as a DVD player is required, when the product is a stationary device (the washing and drying machine that is the product in this example is also a stationary device), a video is viewed near the product. Is difficult. In the case of the present embodiment, such a problem can be prevented.
In the case of the present embodiment, it does not take time and effort to operate the web browser until the target moving image is reached.

Furthermore, since the two-dimensional code 61 is formed on the page of the table of contents 3 corresponding to the item of the table of contents 3 posted on the paper surface 2, a necessary moving image is selected from the table of contents 3 of the printed matter 1 and viewed. be able to.
In addition, since the two-dimensional code 61 is formed on the page of the body 4 corresponding to the item of the body 4 posted on the paper 2, the necessary moving image is selected from the body 4 of the printed matter 1 and viewed. can do.

The URL of the Web page 201 (FIG. 6) is encoded in the two-dimensional code 61a (61) (FIG. 1). In the Web page 201, a plurality of icons 202 to which URLs indicating the locations of moving image data are pasted are arranged corresponding to the hierarchical structure in the description of the product of the printed matter 1.
Therefore, the printed matter 1 can easily find the moving image icon 202 corresponding to the desired item in the table of contents 3 from the Web page 201.

  Further, when reading the two-dimensional code 61, the user is prompted to turn the display 104a of the portable information terminal device 104 sideways (the longitudinal direction of the display 104a is set to the horizontal direction) according to the instruction of the instruction information 6. This is because the display 104a of the portable information terminal device 104, which is a smartphone, is generally vertically long, whereas the moving image screen is generally horizontally long. That is, it is more suitable for viewing a moving image when the portable information terminal device 104 is tilted so that the vertical direction is in the horizontal direction and the display 104a is in a horizontally long state. Therefore, the instruction information 6 prompts the display 104a of the portable information terminal device 104 to be horizontally long. In general, a smartphone is provided with a function of determining the orientation of the device and displaying an image with the longitudinal direction of the display 104a as the vertical direction, or displaying an image with the longitudinal direction of the display 104a as the horizontal direction. Yes.

Therefore, the display 104a is urged to be horizontally long when the two-dimensional code 61 is read, and the reproduction of the moving image can be started without any trouble while the display 104a remains in the horizontally long state. Therefore, it is possible to prevent a situation in which the orientation of the portable information terminal device 104 is changed suddenly after the reproduction of the moving image starts.
Of course, when the moving image is produced so as to match the screen in the portrait orientation, the instruction information 63 for reading the portable information terminal device 104 in the portrait orientation may be performed.

  In addition, most of the two-dimensional code 61 is printed on the binding margin 5 side on the paper surface 2. Therefore, even if the peripheral portion of the printed matter 1 is damaged due to secular change (the printed matter 1 is likely to be damaged from the peripheral portion such as a corner portion), the portable information terminal device 104 can read the two-dimensional code 61 without any trouble. Can do.

  Further, on the paper surface 2, text, illustrations, and the like are not printed at positions corresponding to the two-dimensional code 61 on the back side of the two-dimensional code 61 of a certain page. For this reason, the image of the back page is not shown in the image of the two-dimensional code 61, and the portable information terminal device 104 can be prevented from reading the two-dimensional code 61.

  In addition, this invention is not limited to an above-described Example, Various modifications are included. For example, the above-described embodiments have been described in detail for easy understanding of the present invention, and are not necessarily limited to those having all the configurations described. Further, a part of the configuration of one embodiment can be replaced with the configuration of another embodiment, and the configuration of another embodiment can be added to the configuration of one embodiment. Moreover, it is also possible to add, delete, and replace other configurations for a part of the configuration of each embodiment.

  First, in the above-described embodiment, the example of the instruction manual of the washing / drying machine that is a product as the printed matter 1 has been described. However, the present invention is represented by various household electric appliances (microwave oven, home bakery, rice cooker, refrigerator, dryer, vacuum cleaner, air conditioner, personal computer, telephone, fax, video camera, television, DVD player, etc.). It can be applied to various products such as various electric devices.

In the above example, the printed matter 1 is an instruction manual for a product, and an example in which a moving image corresponding to the instruction manual is displayed on the portable information terminal device 104 has been described. However, when the target product is a cooking device such as a microwave oven, a home bakery, or a rice cooker, a moving image corresponding to the cooking recipe collection may be displayed. That is, in these cooking appliances, a collection of cooking recipes that are collected from various cooking recipes that can be cooked and attached to a product are sold.
Therefore, if the user can read the two-dimensional code 61 described on the recipe page of the dish that the user wants to cook with the portable information terminal device 104 and view a video explaining the recipe of the dish, the user can understand the recipe. Becomes easy.

Further, in the above example, the moving image is displayed on the information portable terminal device 104 by reading the two-dimensional code 61. However, the display of moving images is limited to the point where handling of the product is particularly difficult to understand, and other items can be displayed as a normal instruction manual that is explained by text or illustrations.
Moreover, you may make it reproduce | regenerate the handling description by audio | voice data for a visually impaired person instead of displaying a moving image.

DESCRIPTION OF SYMBOLS 1 Printed matter 2 Paper surface 3 Table of contents 4 Body text 6 Instruction information 61, 61a, 61b, 61c Two-dimensional code (code)
102 Web server (server device)
201,221 web page (page)

Claims (6)

A paper with a description of the product,
Information indicating the direct location on the network of the video data of the explanation about the product displayed on the paper surface, or indicating the location on the network of the page on which the information indicating the location of the video data is recorded A code that encodes information that can be read and decoded by shooting,
A printed matter comprising:   The code encodes information indicating the location of the page in which a plurality of pieces of information indicating the location of the moving image data are arranged corresponding to the hierarchical structure in the description of the product. Item 2. The printed material according to item 1.   The printed matter according to claim 1, wherein the code is formed on a page of the table of contents corresponding to the item of the table of contents posted on the paper.   The printed matter according to claim 1, wherein the code is formed on a page of the text corresponding to a text item posted on the paper.   The printed matter according to claim 1, wherein instruction information for instructing a reading direction of the code is displayed on the paper surface. Information indicating the direct location of video data about the product on the network, or information indicating the location on the network of the page where the video data location information is recorded. With respect to printed matter provided with codes that can be read and decoded in accordance with the explanations hierarchically described on the paper,
A server device, wherein the moving image data corresponding to the code is stored in a manner that can be called via a network with the same hierarchical structure as the hierarchical structure of the printed matter.

Images