JP2014174699A - Advertisement page providing apparatus, advertisement page providing method, and advertisement page providing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce the sense of unfairness on the content of an advertisement page.SOLUTION: An advertisement page providing apparatus includes: a counting unit which counts the number of transitions from display screens relating to services provided to an advertisement page including a specific advertisement frame displaying an advertisement of a service to be provided by one of a plurality of advertisers, for each of the advertisers; an advertiser selection unit which selects an advertiser displaying the advertisement of the service in the specific advertisement frame from among the advertisers, on the basis of the number of transitions counted by the counting unit; and a generation unit which generates an advertisement page to be provided to a terminal device via a network, the advertisement page including the specific advertisement frame displaying the advertisement of the service to be provided by the advertiser selected in the advertiser selection unit.

Description

  The present invention relates to an advertisement page providing apparatus, an advertisement page providing method, and an advertisement page providing program.

  In recent years, SNS (Social Networking Service) has become widespread. Various services such as games are provided to SNS members. About the service using SNS, since the advertisement using SNS can be performed, the use promotion between services is performed easily. On the other hand, in the case of a service that does not depend on SNS, it is difficult to advertise between the services because it is not possible to advertise using SNS as described above.

  Related to this, there is known an advertisement distribution server that controls so that a landing page corresponding to a device is displayed when an advertisement displayed on a website (advertisement site) is clicked (for example, patent document). 1).

  For example, transition to such an advertisement site is made according to an operation on a menu screen of a game. When an advertisement on the advertisement site is selected, the advertisement site is directed to a store site that sells a service related to the advertisement or a dedicated site for the service. By using such an advertisement page, it is possible to promote each other and promote the use even between services that do not depend on the SNS.

JP 2013-29906 A

  By the way, it is assumed that advertisements by different advertisers are displayed on the advertisement site in a time-sharing or mixed manner. In this case, an unfair feeling may occur if the same treatment is performed between an advertiser (or service) whose sales are relatively large and an advertiser (or service) which is not so in the advertising site.

  The present invention has been made in consideration of such circumstances, and an object of the present invention is to alleviate an unfair feeling about the contents of an advertisement page.

In the following, in order to facilitate understanding of the present invention, reference numerals in the accompanying drawings are added in parentheses, but the present invention is not limited to the illustrated embodiment.
One embodiment of the present invention relates to a service provided by an advertisement page (ADP) in which an advertisement of a service provided by one of a plurality of advertisers is displayed on a specific advertisement space (ADP (1)). A counting unit (10, 30, 50) that counts the number of transitions from the display screen for each of the plurality of advertisers, and the identification from the plurality of advertisers based on the number of times counted by the counting unit An advertiser selection unit (11, 31, 51) for selecting an advertiser for displaying an advertisement of the service in the advertising space, and an advertisement of a service provided by the advertiser selected by the advertiser selection unit An advertisement page providing device (14, 34, 54), which is an advertisement page displayed in the advertisement space and generates an advertisement page to be provided to the terminal device (300) via the network (NW). 1, 2 3).
1 aspect of this invention WHEREIN: The said advertiser selection part is an advertiser which provides the service which concerns on the display screen of the transition origin which changed the advertiser which displays the advertisement of a service on the said specific advertising space to the said advertisement page. The selected advertiser may be selected from the excluded advertisers.
In one aspect of the present invention, when the selected advertiser provides a plurality of services to be advertised, an advertisement is sent to the specific advertising space from the plurality of services according to a predetermined rule. It is good also as a thing provided with the service selection part (12, 32, 52) which selects the service displayed. In this case, the service selection unit displays an advertisement in the specific advertisement frame based on information on the priority order associated with some or all of the plurality of services provided by the selected advertiser. A service may be selected.
In one aspect of the present invention, the advertiser selection unit determines a probability that each advertiser is selected based on the number of times counted by the counting unit, and the specified probability in the advertisement page is determined based on the determined probability. It is good also as what selects the advertiser who displays the advertisement of a service in the advertising space of. In this case, the advertiser selection unit may determine the probability that each advertiser is selected such that the higher the number of times counted by the counting unit, the higher the probability.
In one aspect of the present invention, the advertiser selection unit determines an order in which each advertiser is selected based on the number of times counted by the counting unit, and specifies the advertisement page in the determined order. Advertisers that display service advertisements in the advertisement space may be sequentially selected. In this case, the advertiser selection unit may determine the order in which the advertisers are selected such that the greater the number of times counted by the counting unit, the faster the selection order.
In the aspect of the present invention, the advertiser selection unit determines an order in which the advertisers are selected based on the number of times counted by the counting unit, and the generation unit performs the determination in the determined order. The advertisement page may be generated so that an advertiser who displays an advertisement of a service in the specific advertisement space is sequentially switched. In this case, the advertiser selection unit determines the order and period in which the advertisers are selected such that the greater the number of times counted by the counting unit, the faster the selection order and the longer the period. It is good also as what to do.
In one aspect of the present invention, the advertiser selection unit gives each advertiser a holding point number based on the number of times counted by the counting unit, and a plurality of unit advertisement periods included in a predetermined advertisement period. The total number of consumption points corresponding to one or a plurality of unit advertisement periods allocated to each advertiser using the number of consumption points set in advance for the above is abbreviated to the number of retained points given to the advertiser. An advertiser that displays a service advertisement in a specific advertisement space on the advertisement page may be selected for each unit advertisement period so as to have a proportional value. In this case, the advertiser selection unit gives more holding points as the number of times counted by the counting unit increases, and the consumption point number is a time zone in which the number of browsing of the advertisement page tends to increase or More days may be set.
Moreover, 1 aspect of this invention WHEREIN: The said count part is good also as what counts the said frequency | count for every predetermined | prescribed count period.
In one aspect of the present invention, in another advertising space (ADP (2)) in which advertisements of a plurality of services are displayed in a manner different from the specific advertising space in the advertising page, the advertising page includes the advertising page. Another advertisement space selection unit (13, 33, 53) that selects an arrangement order of advertisers that display advertisements of the service each time it is provided to the terminal device regardless of the number of times counted by the counting unit. The generation unit is provided with an advertisement of a service provided by the advertiser selected by the advertiser selection unit in the specific advertising space and provided by the advertiser selected by the other advertising space selection unit. It is also possible to generate the advertisement page in which an advertisement of a service to be displayed is displayed in the other advertisement space.
In another aspect of the present invention, the computer transitions from the display screen related to the service provided to the advertisement page in which the advertisement of the service provided by any of the plurality of advertisers is displayed in a specific advertising space. The number of times is counted for each of the plurality of advertisers, and based on the counted number of times, an advertiser that displays service advertisements on the specific advertising space is selected from the plurality of advertisers, and the selection is performed. An advertisement page providing method for generating an advertisement page to be provided to a terminal device via a network, in which an advertisement of a service provided by a given advertiser is an advertisement page displayed in the specific advertisement space.
In another aspect of the present invention, the computer transits from the display screen related to the service provided to the advertisement page in which the advertisement of the service provided by any of the plurality of advertisers is displayed in a specific advertising space. Counting process for counting the number of times for each of the plurality of advertisers, and an advertiser for displaying a service advertisement in the specific advertising space from among the plurality of advertisers based on the number of times counted in the counting process An advertisement selection process for selecting an advertisement page for an advertisement service provided by the selected advertiser and displayed on the specific advertisement space and provided to the terminal device via the network. It is the advertisement page provision program which performs the production | generation process to produce | generate.

  According to one embodiment of the present invention, an unfair feeling about the contents of an advertisement page can be alleviated.

It is a figure which shows the structural example of the network system containing the Web server (advertisement page provision apparatus) 1 of this embodiment. It is a figure which shows typically the role assignment at the time of each game being provided in this embodiment. It is a figure which shows an example of the advertisement page ADP provided by the web server. It is a figure which shows typically a mode that a screen changes from the display screen of application program APL to the advertisement page ADP. It is a block diagram which shows an example of a function structure of the Web server 1 which concerns on 1st Embodiment. It is a figure which shows an example of the data memorize | stored by the advertiser / game correspondence table memory | storage part. 6 is a diagram illustrating an example of data stored by a PV number / probability table storage unit 22. FIG. 6 is a diagram illustrating an example of data stored in a selection result storage unit 23. FIG. 4 is a diagram schematically showing data stored by an image data storage unit 24. FIG. It is an example of the flowchart which shows the flow of the process performed by the Web server 1 which concerns on 1st Embodiment. It is a block diagram which shows an example of a function structure of the Web server 2 which concerns on 2nd Embodiment. It is a figure which shows an example of the data memorize | stored by the PV number / display order table memory | storage part. 6 is a diagram illustrating an example of data stored by a selection result storage unit 43. FIG. It is an example of the flowchart which shows the flow of the process performed by the Web server 2 which concerns on 2nd Embodiment. It is a block diagram which shows an example of a function structure of the Web server 3 which concerns on 3rd Embodiment. It is a figure which shows an example of the data memorize | stored by the PV number / possession point number table memory | storage part 62. FIG. It is a figure which shows an example of the data stored in the daily consumption point number table storage part 63. FIG. It is a figure which shows an example of the data memorize | stored by the selection result memory | storage part 64 in 3rd Embodiment. It is an example of the flowchart which shows the flow of the process performed by the Web server 3 which concerns on 3rd Embodiment. It is a block diagram which shows an example of a function structure of the Web server 4 which concerns on 4th Embodiment. 6 is a diagram illustrating an example of data stored by a PV number / probability table storage unit 22. FIG. It is an example of the flowchart which shows the flow of the process performed by the Web server 4 which concerns on 4th Embodiment. It is a block diagram which shows an example of a function structure of the Web server 5 which concerns on 5th Embodiment. It is a figure which shows an example of the data memorize | stored by the PV number / display order table memory | storage part. 6 is a diagram illustrating an example of data stored by a selection result storage unit 103. FIG. It is an example of the flowchart which shows the flow of the process performed by the Web server 5 which concerns on 5th Embodiment. It is a block diagram which shows an example of a function structure of the Web server 6 which concerns on 6th Embodiment. It is a figure which shows an example of the data memorize | stored by the PV number / possession point number table memory | storage part 122. FIG. It is an example of the flowchart which shows the flow of the process performed by the Web server 6 which concerns on 6th Embodiment.

  Hereinafter, embodiments of an advertisement page providing apparatus, an advertisement page providing method, and an advertisement page providing program according to the present invention will be described with reference to the drawings.

<First Embodiment>
[System Overview]
FIG. 1 is a diagram illustrating a configuration example of a network system including a Web server (advertisement page providing apparatus) 1 according to the present embodiment. In the network system, the Web server 1, servers 200-A-1, 200-A-2, 200-B-1, 200-C-1, 200-C-2, 200-C-3 are connected via the network NW. , 200-D-1, 200-D-2, and the terminal device 300 are connected to be able to communicate bidirectionally. The terminal device 300 is a terminal device used by a user. For example, a mobile phone, a tablet terminal, a personal computer, a game machine with a communication function, or the like is used.

  The servers 200-A-1 and 200-A-2 are operated by a company A that is one of the advertisers that display advertisements on the advertisement page ADP provided by the web server 1, and each of the servers A- 1, functions as an application server for controlling A-2. The server 200-B-1 is operated by company B, which is also one of the advertisers, and functions as an application server that controls the game B-1 provided by company B. Servers 200-C-1, 200-C-2, and 200-C-3 are operated by company C, which is also one of the advertisers, and games C-1, C-2, and C provided by company C, respectively. It functions as an application server that performs the control of ―3. Servers 200-D-1 and 200-D-2 are operated by company D, which is also one of the advertisers, and function as application servers that control games D-1 and D-2 provided by company D, respectively. To do.

  In the present embodiment, the advertisers A, B, C, and D are the advertisement pages ADP that the web server 1 provides to the terminal device 300 via the network NW. Display.

  In each game, for example, an application program that functions as a user interface is executed in the terminal device 300, and operation signals, game parameters, and the like are transmitted and received between the terminal device 300 and each server. Provided under the division of roles of

  FIG. 2 is a diagram schematically showing the division of roles when each game is provided in the present embodiment. In the following description, the server 200 may be described without distinguishing which server it is. The user U performs an input operation on the game. In the terminal device 300, an application program APL is executed by a CPU (Central Processing Unit) or the like. The application program APL generates an operation signal based on an input operation performed by the user U, and transmits the operation signal to the server 200 via a communication unit (not shown).

  The server 200 advances the game based on the input operation signal, generates a game parameter according to the progress result, and transmits the game parameter to the terminal device 300. If the game to be controlled is a game in which a plurality of users participate, such as a battle-type game or a cooperation-type game, the server 200 proceeds with the operation signal input from another terminal device 300. Let

  In the terminal device 300 that has received the game parameter, the application program APL generates a display screen and sound based on the game parameter, and outputs the screen and sound to the user U.

  Note that such division of roles is merely an example, and generation of a display screen and generation of audio data may be performed in the server 200 as in a so-called browser-type game, and more processing is performed in the terminal device 300. It may be performed (all processing may be performed in the terminal device 300). If the game to be provided is a browser game, the server 200 functions as a Web server.

  For example, when the user U of the terminal device 300 tries to play the game A-1, the user U accesses the store site of the company A using the terminal device 300, and performs a procedure for purchasing the application program of the game A-1. This application program is installed in the terminal device 300. Thereby, the user U can start playing the game A-1. Note that there are cases where the application program is purchased for a fee and free.

  Although FIG. 1 shows the terminal device 300 as a single device, in reality, a plurality of terminal devices 300 can be connected to the Web server 1 and each server 200 via the network NW. There are no particular restrictions on the number of servers 200, the number of advertisers, the number of games to be advertised, and the like. In FIG. 1, there are four advertisers. However, if there are a plurality of advertisers, the present invention can be applied. Moreover, the game in this embodiment may be all kinds of games such as an action game, a card game, a puzzle game, a role playing game, a simulation game, and an adventure game. The game in the present embodiment is an example of a service provided by each company that is an advertiser, and the service provided by each company may be other than a game.

  The network NW includes, for example, a mobile phone network, a PHS (Personal Handy-phone System) network, a VPN (Virtual Private Network) network, a dedicated communication network, a WAN (Wide Area Network), a LAN (Local Area Network), and a PSTN (Public Switched Telephone Network (Public Switched Telephone Network), etc., or a combination thereof.

[Advertising page]
FIG. 3 is a diagram illustrating an example of the advertisement page ADP provided by the Web server 1. The advertisement page ADP is provided with a first advertisement space ADP (1) and a second advertisement space ADP (2). As shown in FIG. 3, the first advertising space ADP (1) is set, for example, at the top of the advertising page ADP, and the graphic indicating the content of the game is displayed larger, so that the advertising effect is high. It has become. The Web server 1 of the present embodiment selects an advertiser who displays an advertisement in the first advertising space ADP (1) having a high advertising effect so as not to cause unfairness as much as possible. In the first advertising space ADP (1), for example, an advertisement (banner) by one advertiser is displayed, and in the second advertising space ADP (2), for example, advertisements by all advertisers are one by one. , Displayed in random order. Not limited to this, the second advertisement space ADP (2) displays advertisements by advertisers other than the advertiser displaying the advertisement in the first advertisement space ADP (1), arranged in random order. Also good.

  In the terminal device 300, the user can make a transition from the display screen (game display screen) of the application program APL to the advertisement page ADP. FIG. 4 is a diagram schematically showing how the screen transitions from the display screen of the application program APL to the advertisement page ADP. In the display screen (game display screen) APLIM of the application program APL shown in FIG. 4A, when the user operates (such as tap) the button BT indicated as “application list” on the menu screen, the application program APL Outputs the URL corresponding to the advertisement page ADP to an OS (Operating System) not shown. The OS or the like connects to a DNS (Domain Name System) server (not shown) connected to the network NW to acquire the IP address of the Web server 1 and requests transmission of the advertisement page ADP using the acquired IP address or the like as a destination. An HTTP request to be transmitted is transmitted to the Web server 1. In response to this, the Web server 1 distributes, for example, an html document of the advertisement page ADP to the terminal device 300. For example, the terminal device 300 activates a Web browser, interprets the received html document, and displays the advertisement page ADP (FIG. 4B). For example, the advertisement page ADP is displayed so as to overlap the display screen of the transition source game, and when the advertisement page is closed, the display screen of the transition source game is displayed again.

  In this way, the advertisement page ADP is displayed by transitioning from the game display screen (display screen APLIM of the application program APL corresponding to the game). In the advertisement page ADP, when an advertisement for each advertisement space is operated, a transition is made to the store site or landing site of the corresponding game. Thereby, the user can purchase an interesting game.

[Functional configuration of Web server 1]
The Web server 1 selects an advertiser that displays an advertisement in the first advertisement space ADP (1) and a game in which the advertisement is displayed, by the configuration and method described below. FIG. 5 is a configuration diagram illustrating an example of a functional configuration of the Web server 1 according to the first embodiment. The Web server 1 includes, for example, a PV (page view) number counting unit 10, a selection unit 11 related to the first advertisement space, a game selection unit 12, a selection unit 13 related to the second advertisement space, and an advertisement page generation unit 14. And an advertisement page providing unit 15. These functional units function, for example, when a CPU (Central Processing Unit) executes a program stored in a program memory (which may be included in the storage unit 20). Note that a part of the functional unit may be a hardware functional unit such as an LSI (Large Scale Integration).

  The Web server 1 also includes a storage unit 20 having an advertiser / game correspondence table storage unit 21, a PV number / probability table storage unit 22, a selection result storage unit 23, and an image data storage unit 24. The storage unit 20 is realized by a storage device such as a random access memory (RAM), a read only memory (ROM), a hard disk drive (HDD), a flash memory, or a register. Note that a part or all of the storage unit 20 may be a storage device provided outside the Web server 1.

  The number-of-PVs counting unit 10 makes the number of transitions (number of PVs) from the game display screen provided by each of the plurality of advertisers (company A, company B, company C, company D) to the advertisement page ADP, ie, provided The number of times that the display screen of the game to be played becomes the transition source is counted and stored in the PV number / probability table storage unit 22.

  First, the PV number counting unit 10 specifies a transition source game based on identification information indicating a transition source application described in an HTTP request for requesting transmission of an advertisement page. The URL specifying the advertisement page is described as, for example, <http (https): //****.**.? ApID = 02>, and the query string part after “? ApID =” is the transition source. This is identification information indicating the application. The application program for executing the game is set to transmit a URL including identification information of the game itself as described above when an operation for changing to the advertisement page is performed by the user. Instead of adding the query character string to the URL, this identification information may be included in a data area used when communicating by HTTP. This identification information is added to the HTTP request for requesting transmission of the advertisement page ADP, which is transmitted to the Web server 1 after obtaining the IP address from the DNS server.

  Then, the PV number counting unit 10 refers to the data stored in the advertiser / game correspondence table storage unit 21 that associates the advertiser with the game to be provided, and identifies the advertiser that provides the identified game. FIG. 6 is a diagram illustrating an example of data stored in the advertiser / game correspondence table storage unit 21. FIG. 7 is a diagram illustrating an example of data stored by the PV number / probability table storage unit 22.

  The number of PV / probability table storage unit 22 stores the number of PV and the display probability for each transition source for each advertiser. The “display probability for each transition source” is a value indicating the probability that each advertiser's advertisement will be displayed in the first advertising space ADP (1) when a game of a certain advertiser becomes the transition source. . In the example of FIG. 7, when the display screen of the game A-1 or A-2 provided by the company A is the transition source, the advertisement of the games A-1 and A-2 provided by the company A is the first advertising space. The probability of being displayed on ADP (1) is zero, the probability that the advertisement of game B-1 provided by Company B will be displayed on the first advertising space ADP (1) is 57%, The probability that any of the provided games C-1, C-2, and C-3 is displayed in the first advertising space ADP (1) is 9 [%], and the game D-1 provided by Company D , D-2 has a probability of 34 [%] that one of the advertisements D-2 is displayed in the first advertisement space ADP (1).

The display probability for each transition source is calculated by the selection unit 11 regarding the first advertising space, for example. For example, every time the number of PV is updated, the selection unit 11 related to the first advertising space sets 100% as a total value according to the number of PVs between advertisers excluding the provider of the transition source game. By performing proportional distribution, the display probability for each transition source is calculated (see the following equation (1)).
(Display probability for each transition source) = 100 × (Number of PVs of the advertiser) / {(Total number of PVs) − (Number of PVs of advertisers of the transition source)} (1)

  Thereby, the advertisement of the game provided by the advertiser with a large number of PVs is displayed on the first advertisement space ADP (1) with high probability. A large number of PVs is an event that is presumed to be a game played by many users, that is, the number of times that the transition to the advertisement page ADP is large. Accordingly, an advertisement of an advertiser who provides a popular game is displayed with high probability on the first advertising space ADP (1). For example, compared with a case where a game advertisement is selected at random, the advertisement Unfairness about the contents of the page can be alleviated.

  Here, when a game advertisement displayed in the first advertising space ADP (1) is selected at random, an advertiser who is a popular game provider and an advertiser who is a non-popular game provider. The frequency at which advertisements are displayed in the first advertising space ADP (1) does not change between If it does so, the flow of unilateral user introduction that a user is induced to play an unpopular game from a popular game may arise. As a result, advertisers who provide popular games may feel unfair about the content of the advertisement page. Since the Web server 1 of this embodiment displays the advertisement by the advertiser with many PVs on the 1st advertising space ADP (1) with high probability, it can ease such unfairness.

  Moreover, since the advertisement by the advertiser who is the provider of the transition source game is not displayed in the first advertising space ADP (1), the user who has played the transition source game receives the advertisement of the same game as the first advertisement. It is possible to prevent an operation with a low advertising effect such as browsing the advertisement page displayed in the frame ADP (1). As a result, the Web server 1 of the present embodiment can improve the advertising effect.

  The PV number and the display probability for each transition source in the PV number / probability table storage unit 22 may be updated in real time, or may be updated at a cycle such as once a day or once a week. . In the latter case, for example, a temporary storage unit for counting the number of PVs in real time is separately provided (or only the number of PVs in the PV number / probability table storage unit 22 is updated in real time). All of the probability table storage unit 22 is updated. In this case, at least some of the values stored in the PV number / probability table storage unit 22 are based on values based on yesterday's data, values based on data up to yesterday, values based on data from last week, and data up to last week. It becomes contents such as a value.

  In addition, when sufficient data is not stored in the PV number / probability table storage unit 22, such as immediately after the operation of the Web server 1, the display probability for each transition source is an advertisement excluding the advertiser of the transition source. It is set evenly among the lords.

  The selection unit 11 related to the first advertising space displays an advertiser that displays an advertisement on the first advertising space ADP (1) every time the advertising page ADP is displayed (including both new display and reloading; the same applies hereinafter) A lottery based on the display probability for each transition source stored in the PV number / probability table storage unit 22 is selected. The selection result by the selection unit 11 regarding the first advertisement space is stored in the selection result storage unit 23. FIG. 8 is a diagram illustrating an example of data stored in the selection result storage unit 23.

  The game selection unit 12 is provided when the advertiser selected by the selection unit 11 relating to the first advertising space provides a plurality of games to be advertised (in the above example, A company, C company, and D company correspond) In accordance with a predetermined rule, a game for displaying an advertisement on the first advertising space ADP (1) is selected from games provided by the advertiser. The predetermined rule may be based on, for example, priority, display order, probability, etc. for a part or all of the game designated by the advertiser, or may be selected at random. . Moreover, the game selection part 12 will select the game automatically, when the advertiser selected by the selection part 11 regarding a 1st advertising space provides only one game used as advertising object. The selection result by the game selection unit 12 is stored, for example, in the item “game” corresponding to the first advertising space ADP (1) in the selection result storage unit 23.

  Each time the advertising page ADP is displayed, the selection unit 13 related to the second advertising space displays the respective frames (2-1), (2-2), (2-3) of the second advertising space ADP (2), The advertiser who displays the advertisement in (2-4) is selected regardless of the number of PV, for example. The selection unit 13 related to the second advertising space sets the order of advertisers that display advertisements in the respective frames (2-1), (2-2), (2-3), and (2-4) according to the number of PVs. It is determined independently of (for example, randomly). Then, the selection unit 13 related to the second advertising space allocates one of the games provided by the advertiser selected for each frame to each frame of the second advertising space ADP (2), and the “second” in the selection result storage unit 23 It is stored in each item of “2 advertising space”. The selection unit 13 related to the second advertising space may select a game preset in a one-to-one relationship with the advertiser and store it in each item of “second advertising space” in the selection result storage unit 23. Similar to the game selection unit 12, a game may be selected according to a predetermined rule.

  The advertisement page generation unit 14 refers to each selection result stored in the selection result storage unit 23, reads an advertisement image corresponding to the selected game from the image data storage unit 24, and reads the read image on a predetermined page on the page. Assign to a location and generate an advertising page ADP. The advertisement page ADP generated by the advertisement page generation unit 14 is stored in the image data storage unit 24. FIG. 9 is a diagram schematically showing data stored in the image data storage unit 24. The advertisement page providing unit 15 transmits the advertisement page ADP stored in the image data storage unit 24 to the terminal device 300 that has transmitted the HTTP request for requesting transmission of the advertisement page ADP. The Web server 1 does not include the selection result storage unit 23, and the advertisement page generation unit 14 generates the advertisement page ADP according to the selection result by the game selection unit 12 and the selection result by the selection unit 13 regarding the second advertisement space. It may be generated.

[Processing flow]
Hereinafter, processing by each functional unit described above will be described in the form of a flowchart. FIG. 10 is an example of a flowchart showing a flow of processing executed by the Web server 1 according to the first embodiment.

  First, the Web server 1 waits until receiving an HTTP request for requesting transmission of the advertisement page ADP from the terminal device 300 (step S400). When receiving the HTTP request, the Web server 1 specifies the transition source game and advertiser, counts the number of PVs (step S402), and updates the PV number / probability table storage unit 22 or the temporary storage unit described above. Specifically, the Web server 1 identifies an advertiser with reference to the advertiser / game correspondence table storage unit 21 using the identification information of the transition source game acquired when the HTTP request is received. In addition, it is good also as a structure which receives the identification information of the game of a transition origin, and the identification information of an advertiser, at the time of reception of an HTTP request, without referring to the advertiser / game correspondence table storage unit 21.

  Next, the Web server 1 selects an advertiser for displaying an advertisement on the first advertising space ADP (1) based on the value stored in the PV number / probability table storage unit 22 (step S404), and then selects A game for displaying an advertisement in the first advertising space ADP (1) is selected from the games provided by the advertiser (step S406). Next, the Web server 1 selects a game for displaying an advertisement in each frame of the second advertisement frame ADP (2) (step S408). Selection results obtained by these processes are stored in the selection result storage unit 23. In addition, the process of step S404 and S406 and the process of step S408 may be reverse order, and may be processed in parallel.

  Next, the Web server 1 generates an advertisement page based on the selection result stored in the selection result storage unit 23 (Step S410), and transmits the generated advertisement page to the terminal device 300 that has transmitted the HTTP request. (Step S412).

[Summary]
According to the Web server 1 (advertisement page providing apparatus) of the first embodiment described above, the advertisement page providing method and the advertisement page providing program (hereinafter referred to as Web server 1 and the like) executed by the Web server 1, the number of PVs Since the advertiser who displays the advertisement in the first advertising space ADP (1) having a high advertising effect is selected based on the above, unfairness about the contents of the advertisement page can be alleviated. As a result, mutual introduction of users can be performed between advertisers.

  More specifically, according to the Web server 1 or the like of the first embodiment, the advertisement of the advertiser with a large number of PVs is displayed in the first advertising space ADP (1) with a high probability. The unfair feeling about can be further eased.

  In addition, according to the Web server 1 or the like of the first embodiment, the advertisement by the advertiser who is the provider of the transition source game is not displayed in the first advertising space ADP (1), so that the transition source game is played. It can be prevented that the user who has been browsing the advertisement page in which the advertisement of the same game is displayed in the first advertisement space ADP (1) has a low advertising effect. As a result, the advertising effectiveness can be improved.

  Note that the Web server 1 of the first embodiment may provide a plurality of advertisement spaces in the first advertisement space ADP (1). In this case, for example, assuming that there are two advertising spaces in the first advertising space ADP (1), the Web server 1 performs lottery twice with a probability corresponding to the number of PVs, and if advertisers overlap, The lottery for selecting two advertisers may be performed with a probability corresponding to the number of PVs until two different advertisers are selected.

Second Embodiment
Hereinafter, the Web server 2 (advertisement page providing apparatus), the advertisement page providing method and the advertisement page providing program executed by the Web server 2 according to the second embodiment of the present invention will be described. [System overview] and [Advertising page] are the same as those in the first embodiment, and thus the description thereof is omitted.

[Functional configuration of Web server 2]
FIG. 11 is a configuration diagram illustrating an example of a functional configuration of the Web server 2 according to the second embodiment. The Web server 2 includes, for example, a PV number counting unit 30, a selection unit 31 related to the first advertisement space, a game selection unit 32, a selection unit 33 related to the second advertisement space, an advertisement page generation unit 34, and an advertisement page provision Part 35. These functional units function, for example, when the CPU executes a program stored in a program memory (which may be included in the storage unit 40). Note that a part of the functional unit may be a hardware functional unit such as an LSI. The Web server 2 also includes a storage unit 40 having an advertiser / game correspondence table storage unit 41, a PV number / display order table storage unit 42, a selection result storage unit 43, and an image data storage unit 44. The storage unit 40 is realized by a storage device such as a RAM, a ROM, an HDD, a flash memory, and a register, for example. Note that a part or all of the storage unit 40 may be a storage device provided outside the Web server 2.

  The PV number counting unit 30 counts the PV number for each of a plurality of advertisers (Company A, Company B, Company C, Company D) and stores the number in the number of PV / display order table storage unit 42. Since the method for identifying the advertiser corresponding to the transition source game by the PV number counting unit 30 is the same as that of the PV number counting unit 10 of the first embodiment, the description thereof is omitted.

  FIG. 12 is a diagram illustrating an example of data stored in the PV number / display order table storage unit 42. The number of PV / display order table storage unit 42 stores, for example, the number of PV, the display order for each transition source, and the time adjustment value for each advertiser. In the present embodiment, the content of the advertisement page ADP is automatically updated every reference time (for example, every 6 [sec]), and the display order is the same after the advertisement page ADP is started to be displayed (after being reloaded). Good), it shows what number it is displayed. The time adjustment value is a time added to the “reference time”. These values are calculated by the selection unit 31 related to the first advertising space.

  The selection unit 31 related to the first advertising space has a positive time adjustment value for an advertiser with a large number of PVs so that the display order of the advertiser with a large number of PVs is higher (the value of the display order is smaller). Calculate these values to be added. More specifically, the selection unit 31 relating to the first advertising space sorts the advertisers in the descending order of the number of PVs, and assigns the first, second,. In addition, the selection unit 31 related to the first advertising space, for example, if the number of PV is equal to or greater than a predetermined multiple (for example, 1.5 times) of an average value of PV numbers (a value obtained by dividing the total number of PV by the number of advertisers). A positive adjustment time value is given to the advertiser. Moreover, the selection part 31 regarding the 1st advertising space will give negative adjustment time to the said advertiser, for example, if the number of PV is less than predetermined multiple (for example, 0.5 time) of the average value of PV number. Good. These numerical values are merely examples, and are not limited to these. The time adjustment value may be set for each transition source.

  As a result, after the advertisement page ADP is started to be displayed, the advertisements of the game provided by the advertiser with the largest number of PV are displayed in order. As a result, compared with the case where advertisements are displayed in an order that does not depend on the number of PVs, it is possible to reduce unfairness when an advertisement page is provided. In addition, an advertisement for a game provided by an advertiser with a large number of PVs is displayed for a longer time than an advertisement for a game provided by an advertiser with a small number of PVs. As a result, compared with a case where a uniform time is allocated for each advertiser, it is possible to reduce unfairness about the contents of the advertisement page.

  Moreover, since the advertisement by the advertiser who is the provider of the transition source game is not displayed in the first advertising space ADP (1), the user who has played the transition source game receives the advertisement of the same game as the first advertisement. It is possible to prevent an operation with a low advertising effect such as browsing the advertisement page displayed in the frame ADP (1). As a result, the Web server 2 of the present embodiment can improve the advertising effect.

  Note that the PV number, display order, and time adjustment value in the PV number / display order table storage unit 42 may be updated in real time, or updated once a day, once a week, or the like. Good. In the latter case, for example, a temporary storage unit for counting the number of PVs in real time is separately provided (or only the number of PVs in the PV number / display order table storage unit 42 is updated in real time), and the number of PVs for each cycle. / All of the display order table storage unit 42 is updated. In this case, at least some of the values stored in the PV number / display order table storage unit 42 include values based on yesterday's data, values based on data up to yesterday, values based on data from last week, and data up to last week. The value is based on the content.

  The selection unit 31 related to the first advertising space is, for example, every time the Web server 2 receives an HTTP request (or every time the PV number / display order and the time adjustment value in the PV number / display order table storage unit 42 are updated). Ii), the display order and the time adjustment value corresponding to the advertiser of the transition source are read from the PV number / display order table storage unit 42 and copied to the selection result storage unit 43. FIG. 13 is a diagram illustrating an example of data stored in the selection result storage unit 43. Instead of such processing, a flag indicating which advertiser is the transition source may be set in the PV number / display order table storage unit 42.

  Further, when sufficient data is not stored in the PV number / display order table storage unit 42, such as immediately after the operation of the Web server 2, the display order for each transition source excludes the advertiser of the transition source. For an advertiser, for example, it is set in the order of registration or randomly.

  The game selection unit 32 is provided when the advertiser selected together with the display order by the selection unit 31 related to the first advertising space provides a plurality of games to be advertised (in the above example, Company A, Company C, Company D In accordance with a predetermined rule, a game for displaying an advertisement on the first advertising space ADP (1) is selected from games provided by the advertiser. The predetermined rule may be based on, for example, priority, display order, probability, etc. for a part or all of the game designated by the advertiser, or may be selected at random. . Moreover, the game selection part 32 selects the game automatically, when the advertiser selected by the selection part 31 regarding a 1st advertising space provides only one game used as advertising object. The selection result by the game selection unit 32 is stored in the selection result storage unit 43, for example.

  Each time the advertising page ADP is displayed, the selection unit 33 related to the second advertising space displays the respective frames (2-1), (2-2), (2-3) of the second advertising space ADP (2), The advertiser who displays the advertisement in (2-4) is selected regardless of the number of PV, for example. The selection unit 33 related to the second advertising space sets the order of advertisers that display advertisements in the respective frames (2-1), (2-2), (2-3), and (2-4) according to the number of PVs. It is determined independently of (for example, randomly). Then, the selection unit 33 related to the second advertising space allocates one of the games provided by the advertiser selected for each frame to each frame of the second advertising space ADP (2), and the “second” in the selection result storage unit 43. It is stored in each item of “2 advertising space”. The selection unit 33 related to the second advertising space may select a game preset in a one-to-one relationship with the advertiser and store it in each item of “second advertising space” in the selection result storage unit 43. Similarly to the game selection unit 32, a game may be selected according to a predetermined rule.

  The advertisement page generation unit 34 automatically switches the advertiser displaying the advertisement in the first advertisement space ADP (1) according to the display order stored in the selection result storage unit 43 by using, for example, JavaScript (registered trademark). The advertisement page ADP set to is generated. That is, the advertisement page generation unit 34 transmits, to the terminal device 300, a script program executed on the terminal device 300 that is incorporated into HTML. Not limited to this, the advertisement page generation unit 34 may generate a Flash image, attach the image (swf file), and transmit it to the terminal device 300.

  As a result, the advertisement page ADP displayed on the terminal device 300 displays the next display every time the “total time” obtained by adding the time adjustment value corresponding to the advertiser currently displaying the advertisement to the reference time. The advertiser in the order is selected, and the advertisement is displayed on the first advertising space ADP (1). That is, in the terminal device 300, the advertisement page ADP is displayed every time the total time elapses, if the display order of the currently displayed advertiser is first, the second advertiser, and if it is second, the third advertisement The advertiser in the first advertising space ADP (1) is switched cyclically and automatically, such as the first advertiser in the third and third. Each time the advertisement page ADP is newly displayed or reloaded on the terminal device 300, the advertisement of the advertiser with the first display order is displayed on the first advertisement space ADP (1).

  The advertisement page providing unit 35 transmits the advertisement page ADP generated by the advertisement page generating unit 34 to the terminal device 300 that has transmitted the HTTP request for requesting transmission of the advertisement page ADP. The Web server 2 does not include the selection result storage unit 43, and the advertisement page generation unit 34 generates the advertisement page ADP according to the selection result by the game selection unit 32 and the selection result by the selection unit 33. Good.

[Processing flow]
Hereinafter, processing by each functional unit described above will be described in the form of a flowchart. FIG. 14 is an example of a flowchart showing a flow of processing executed by the Web server 2 according to the second embodiment.

  First, the Web server 2 stands by until an HTTP request for requesting transmission of the advertisement page ADP is received from the terminal device 300 (step S500). When receiving the HTTP request, the Web server 2 identifies the transition source game and the advertiser, counts the number of PV (step S502), and updates the PV number / probability table storage unit 42 or the temporary storage unit described above. Specifically, the Web server 2 identifies the advertiser with reference to the advertiser / game correspondence table storage unit 41 using the identification information of the transition source game acquired at the time of receiving the HTTP request. In addition, it is good also as a structure which receives the identification information of the transition origin game, and the advertiser's identification information at the time of reception of an HTTP request, without referring to the advertiser / game correspondence table storage unit 41.

  Next, the Web server 2 recalculates the display order and the time adjustment value in the PV number / display order table storage unit 42 (step S504), and selects the display order and the time adjustment value according to the transition source advertiser. Processing such as writing to the storage unit 43 is performed. Next, the Web server 2 selects a game for displaying an advertisement on the first advertising space ADP (1) from the games provided by the advertiser selected together with the display order (step S506). Next, the Web server 2 selects a game for displaying an advertisement in each frame of the second advertisement frame ADP (2) (step 508). Selection results obtained by these processes are stored in the selection result storage unit 43. In addition, the process of step S504 and S506 and the process of step S508 may be reverse in order, and may be processed in parallel.

  Next, the Web server 2 generates an advertisement page based on the selection result stored in the selection result storage unit 43 (step S510), and transmits the generated advertisement page to the transmission source terminal device 300 that transmitted the HTTP request. (Step S512).

[Summary]
According to the Web server 2 (advertisement page providing apparatus) of the second embodiment described above, the advertisement page providing method and the advertisement page providing program (hereinafter referred to as Web server 2 etc.) executed by the Web server 2, the number of PVs Since the advertiser who displays the advertisement in the first advertising space ADP (1) having a high advertising effect is selected based on the above, unfairness about the contents of the advertisement page can be alleviated. As a result, mutual introduction of users can be performed between advertisers.

  More specifically, according to the Web server 2 or the like of the second embodiment, the advertisement of the advertiser with a large number of PVs is displayed in the first advertisement space ADP (1) in the early order. The unfair feeling about can be further eased.

  In addition, according to the Web server 2 or the like of the second embodiment, a positive time adjustment value is assigned to an advertisement of an advertiser with a large number of PVs, and is displayed in the first advertising space ADP (1) for a longer time. Therefore, the unfair feeling about the content of the advertisement page can be further alleviated.

  Further, according to the Web server 2 or the like of the second embodiment, since the advertisement by the advertiser who is the provider of the transition source game is not displayed in the first advertising space ADP (1), the transition source game is played. It can be prevented that the user who has been browsing the advertisement page in which the advertisement of the same game is displayed in the first advertisement space ADP (1) has a low advertising effect. As a result, the advertising effectiveness can be improved.

<Third Embodiment>
Hereinafter, the Web server 3 (advertisement page providing apparatus), the advertisement page providing method and the advertisement page providing program executed by the Web server 3 according to the third embodiment of the present invention will be described. [System overview] and [Advertising page] are the same as those in the first embodiment, and thus the description thereof is omitted.

[Functional configuration of Web server 3]
FIG. 15 is a configuration diagram illustrating an example of a functional configuration of the Web server 3 according to the third embodiment. The Web server 3 includes, for example, a PV number counting unit 50, a selection unit 51 related to the first advertisement space, a game selection unit 52, a selection unit 53 related to the second advertisement space, an advertisement page generation unit 54, and an advertisement page provision Part 55. These functional units function, for example, when the CPU executes a program stored in a program memory (which may be included in the storage unit 60). Note that a part of the functional unit may be a hardware functional unit such as an LSI. The Web server 3 also includes an advertiser / game correspondence table storage unit 61, a PV number / owned point number table storage unit 62, a daily consumption point number table storage unit 63, a selection result storage unit 64, and an image data storage unit 65. The memory | storage part 60 which has is provided. The storage unit 60 is realized by a storage device such as a RAM, a ROM, an HDD, a flash memory, or a register, for example. Note that a part or all of the storage unit 60 may be a storage device provided outside the Web server 3.

  The PV number counting unit 50 counts the number of PVs for each of a plurality of advertisers (Company A, Company B, Company C, Company D) and stores it in the number of PV / owned point table storage unit 62. Since the method for identifying the advertiser corresponding to the transition source game by the PV number counting unit 50 is the same as that of the PV number counting unit 10 of the first embodiment, the description thereof is omitted.

  FIG. 16 is a diagram illustrating an example of data stored in the PV number / owned point number table storage unit 62. The number of PV / ownership point table storage unit 62 stores, for example, the number of PV, the ratio of the number of PV and the number of possession points for each advertiser providing the transition source game for each advertiser. In the present embodiment, the content of the advertisement page ADP is updated every day, for example, and at a predetermined schedule determination cycle (for example, once every month), which advertiser is assigned an advertisement to the first advertisement space ADP (1) on what day Whether to display (advertisement schedule) is determined. Note that the content of the advertisement page ADP is updated “every day” and the advertisement schedule is determined “once a month” is merely an example, and the content of the advertisement page ADP is updated “every time period” The “once” advertisement schedule may be determined, the content of the advertisement page ADP may be updated “every day”, the “once a week” advertisement schedule may be determined, or the content may be updated and determined in other time units. May be.

  The PV number ratio indicates the ratio of the number of PV of each advertiser to the number obtained by subtracting the number of PV of the advertiser who provides the transition source game from the total number of PV. In addition, the number of owned points is obtained by allocating the sum of the number of consumption points in the next schedule period (for example, January) to each advertiser according to the PV number ratio. The consumption point number is the number of points necessary for displaying the advertisement on the first advertisement space ADP (1) on that day, and is set in advance for each day (by manual or automatic algorithm) and stored in the daily consumption point number table storage. Stored in the unit 63. FIG. 17 is a diagram illustrating an example of data stored in the daily consumption point number table storage unit 63. As shown in FIG. 17, in the daily consumption point number table storage unit 63, for example, the largest number of consumption points is set for Saturdays, Sundays, and holidays where access to the advertisement page ADP is expected to increase. The number of consumption points is set higher on the weekend Friday, and the number of consumption points is set the lowest on weekdays.

  As a result, the advertisement page ADP allocates the advertisement display date to the first advertisement space ADP (1) by consuming a large number of points to the advertiser having a large number of PVs while considering the advertising effect on a daily basis. It is done. As a result, for example, compared to the case where advertisers are switched cyclically on a daily basis, or when the advertisement display date is assigned without considering the daily advertising effect, the unfairness of the content of the advertisement page is alleviated. can do.

  In addition, since the advertisement display date in the first advertising space ADP (1) is assigned by excluding the advertiser who is the provider of the transition source game, the user who has played the transition source game can display the advertisement page. It is possible to prevent an operation with a low advertising effect such as browsing the transition source game itself being displayed in the first advertising space ADP (1). As a result, the Web server 3 of the present embodiment can improve the advertising effect.

  Note that the number of PV, the ratio of PV numbers, and the number of points held in the PV number / holding point number table storage unit 62 may be updated in real time, or once a day, once a week, etc. It may be updated at a period according to In the latter case, for example, a temporary storage unit for counting the number of PVs in real time is separately provided (or only the number of PVs in the PV number / owned point number table storage unit 62 is updated in real time). All of the number / owned point number table storage unit 62 is updated. In this case, at least some of the values stored in the PV number / holding point number table storage unit 62 are values based on yesterday's data, values based on data up to yesterday, values based on data from last week, data up to last week, and so on. The value is based on the value based on, the value based on the data of the previous month, the value based on the data up to the previous month.

  Further, when sufficient data is not stored in the PV number / owned point number table storage unit 62, such as immediately after the operation of the Web server 3, the display order for each transition source excludes the advertiser of the transition source. For example, the advertisement display date for the first advertisement space ADP (1) is assigned to the advertiser in the order of registration or at random.

  The selection unit 51 related to the first advertising space refers to the data stored in the PV number / ownership point number table storage unit 62 and the data stored in the daily consumption point number table storage unit 63 in the schedule determination cycle. Which advertiser is to display the advertisement in the first advertising space ADP (1) on the day is determined and stored in the selection result storage unit 64. FIG. 18 is a diagram illustrating an example of data stored by the selection result storage unit 64 in the third embodiment.

  When the advertiser selected by the selection unit 51 relating to the first advertising space provides a plurality of games to be advertised (in the above example, the company A, the company C, and the company D are applicable). In accordance with a predetermined rule, a game for displaying an advertisement on the first advertising space ADP (1) is selected from games provided by the advertiser. The predetermined rule may be based on, for example, priority, display order, probability, etc. for a part or all of the game designated by the advertiser, or may be selected at random. . Moreover, the game selection part 52 selects the game automatically, when the advertiser selected by the selection part 51 regarding the 1st advertising space provides only one game used as advertising object. The selection result by the game selection unit 52 is stored in the item “game” corresponding to the first advertising space ADP (1) of the selection result storage unit 64, for example.

  Each time the advertisement page ADP is displayed, the selection unit 53 related to the second advertisement space, the respective frames (2-1), (2-2), (2-3) of the second advertisement space ADP (2), The advertiser who displays the advertisement in (2-4) is selected regardless of the number of PV, for example. The selection unit 53 related to the second advertising space sets the arrangement order of the advertisers that display the advertisements in the respective frames (2-1), (2-2), (2-3), and (2-4) according to the number of PVs. It is determined independently of (for example, randomly). Then, the selection unit 53 related to the second advertising space allocates one of the games provided by the advertiser selected for each frame to each frame of the second advertising space ADP (2), and the “second” in the selection result storage unit 64 It is stored in each item of “2 advertising space”. The selection unit 53 related to the second advertising space may select a game preset in a one-to-one relationship with the advertiser and store it in each item of “second advertising space” in the selection result storage unit 64, Similarly to the game selection unit 52, a game may be selected according to a predetermined rule.

  The advertisement page generation unit 54 refers to each selection result stored in the selection result storage unit 64, reads an advertisement image corresponding to the selected game from the image data storage unit 65, and reads the read image on a predetermined page on the page. Assign to a location and generate an advertising page ADP. The advertisement page ADP generated by the advertisement page generation unit 54 is stored in the image data storage unit 65. The data stored in the image data storage unit 65 is the same as, for example, the image data storage unit 24 of the first embodiment (see FIG. 9). The advertisement page providing unit 55 transmits the advertisement page ADP stored in the image data storage unit 65 to the terminal device 300 that has transmitted the HTTP request for requesting transmission of the advertisement page ADP.

[Processing flow]
Hereinafter, processing by each functional unit described above will be described in the form of a flowchart. FIG. 19 is an example of a flowchart showing a flow of processing executed by the Web server 3 according to the third embodiment.

  The Web server 3 determines whether or not an advertiser determination timing for displaying an advertisement in the first advertisement space ADP (1) according to the schedule determination cycle has arrived (step S600). When the determination timing arrives, the Web server 3 refers to the number of owned points in the PV number / owned point number table storage unit 62 and the number of consumption points stored in the daily consumption point number table storage unit 63, and on what day It is determined which advertiser displays the advertisement on the first advertising space ADP (1) (step S602). Here, as a method of assigning the display date according to the number of possessed points, various methods are assumed, but any method may be used for application of the present invention.

  Next, the Web server 3 selects a game for displaying an advertisement in the first advertising space ADP (1) from the games provided by the advertiser every day when the advertiser is determined in step S602, and the selection result. It memorize | stores in the memory | storage part 64 (step S604).

  Next, the Web server 3 determines whether or not an HTTP request for requesting transmission of the advertisement page ADP is received from the terminal device 300 (step S606). If the HTTP request has not been received, the Web server 3 ends one routine of the flowchart of FIG.

  When receiving the HTTP request, the Web server 3 identifies the transition source game and the advertiser, counts the number of PV (step S608), and updates the PV number / owned point number table storage unit 62 or the temporary storage unit described above. To do.

  Next, the Web server 3 selects a game for displaying an advertisement in each frame of the second advertisement frame ADP (2) (step S610). Selection results obtained by these processes are stored in the selection result storage unit 64.

  Next, the Web server 3 generates an advertisement page based on the date of the day and the selection result stored in the selection result storage unit 64 (step S612), and the generated advertisement page is transmitted to the transmission source that transmitted the HTTP request. It transmits to the terminal device 300 (step S614). In addition, the process of step S600-S604 and the process of step S606-S614 may replace the order, and may be processed in parallel.

[Summary]
According to the Web server 3 (advertisement page providing apparatus) of the third embodiment described above, and the advertisement page providing method and the advertisement page providing program (hereinafter referred to as the Web server 3) executed by the Web server 3, the number of PVs Since the advertiser who displays the advertisement in the first advertising space ADP (1) having a high advertising effect is selected based on the above, unfairness about the contents of the advertisement page can be alleviated. As a result, mutual introduction of users can be performed between advertisers.

  More specifically, according to the Web server 3 or the like of the third embodiment, the first advertising space is obtained by consuming a large number of points for an advertiser with a large number of PVs while considering the daily advertising effect. Since the advertisement display date is assigned to ADP (1), unfairness about the contents of the advertisement page can be further alleviated.

  Moreover, since the advertisement by the advertiser who is the provider of the transition source game is not displayed in the first advertising space ADP (1), the user who has played the transition source game receives the advertisement of the same game as the first advertisement. It is possible to prevent an operation with a low advertising effect such as browsing the advertisement page displayed in the frame ADP (1). As a result, the advertising effectiveness can be improved.

<Fourth embodiment>
Hereinafter, the Web server 4 (advertisement page providing apparatus), the advertisement page providing method and the advertisement page providing program executed by the Web server 4 according to the fourth embodiment of the present invention will be described. [System overview] is the same as that in the first embodiment, and a description thereof will be omitted.
[Advertising page]
The display mode of the advertisement page ADP will be described with reference to FIG. The Web server 4 of the fourth embodiment is a game (an “advertiser” in the first to third embodiments) in which an advertisement is displayed in the first advertising space ADP (1) having a high advertising effect. "Game") is selected so as not to cause unfairness as much as possible. For example, one game advertisement (banner) is displayed in the first advertisement space ADP (1), and for example, one advertisement of a game by all advertisers is displayed in the second advertisement space ADP (2). , Displayed in random order. Not limited to this, the second advertisement space ADP (2) displays advertisements by advertisers other than the advertiser displaying the game advertisement in the first advertisement space ADP (1) in a random order. May be. Since the transition from the display screen (game display screen) of the application program APL to the advertisement page ADP is the same as in the first embodiment, the description thereof is omitted.

[Functional configuration of Web server 4]
FIG. 20 is a configuration diagram illustrating an example of a functional configuration of the Web server 4 according to the fourth embodiment. The Web server 4 includes, for example, a PV number counting unit 70, a selection unit 71 related to the first advertisement space, a selection unit 73 related to the second advertisement space, an advertisement page generation unit 74, and an advertisement page provision unit 75. These functional units function, for example, when the CPU executes a program stored in a program memory (which may be included in the storage unit 80). Note that a part of the functional unit may be a hardware functional unit such as an LSI. The Web server 4 includes a storage unit 80 including a PV number / probability table storage unit 82, a selection result storage unit 83, and an image data storage unit 84. The storage unit 80 is realized by a storage device such as a RAM, a ROM, an HDD, a flash memory, or a register, for example. Note that a part or all of the storage unit 80 may be a storage device provided outside the Web server 4.

  The PV number counting unit 70 is a game (A-1, A-2, B-1, C-1) that is provided by a plurality of advertisers (Company A, Company B, Company C, Company D) and is an advertising target. , C-2, C-3, D-1, D-2), and the number of PV is counted and stored in the PV number / owned point number table storage unit 82. The method for specifying the transition source application program (game) by the PV number counting unit 70 is the same as that in the first embodiment, and thus the description thereof is omitted. FIG. 21 is a diagram illustrating an example of data stored in the PV number / probability table storage unit 82.

  The number of PV / probability table storage unit 82 stores the number of PV and the display probability for each transition source for each game to be advertised. “Display probability for each transition source” is a value indicating a probability that an advertisement of each game to be advertised is displayed in the first advertising space ADP (1) when a game of a certain advertiser becomes a transition source. It is. In the example of FIG. 21, when the display screen of the game A-1 provided by the company A is the transition source, the probability that the advertisement of the game A-1 is displayed in the first advertising space ADP (1) is zero. The probability that the advertisement of game A-2 is displayed in the first advertisement space ADP (1) is 5.4 [%], and the advertisement of game B-1 is displayed in the first advertisement space ADP (1). The probability is 54.1 [%], the probability that the advertisement of the game C-1 is displayed in the first advertising space ADP (1) is 2.7 [%], and the advertisement of the game C-2 is the first The probability of being displayed in the advertising space ADP (1) is 4.1 [%], and the probability of the advertisement of the game C-3 being displayed in the first advertising space ADP (1) is 1.4 [%] , The probability that the advertisement of the game D-1 is displayed in the first advertisement space ADP (1) is 18.9 [%], and the advertisement of the game D-2 is the first advertisement space ADP ( ) Probability of being displayed is 13.5 [%].

The display probability for each transition source is calculated by the selection unit 71 related to the first advertisement space, for example. For example, every time the number of PV is updated, the selection unit 71 related to the first advertising space distributes 100% as a total value in proportion to the number of PVs between games excluding the transition source game. Thus, the display probability for each transition source is calculated (see the following equation (2)).
(Display probability for each transition source) = 100 × (number of PVs of the game) / {(total number of PVs) − (number of PVs of game of transition source)} (2)

  Thereby, the advertisement of the game with a large number of PVs is displayed in the first advertisement space ADP (1) with high probability. A large number of PVs is an event that is presumed to be a game played by many users, that is, the number of times that the transition to the advertisement page ADP is large. Therefore, a popular game advertisement is displayed with high probability in the first advertising space ADP (1). For example, compared with a case where a game advertisement is selected at random, the advertisement page contents Unfairness can be alleviated.

  Here, when a game advertisement displayed in the first advertising space ADP (1) is selected at random, the first advertising space ADP (1) is selected between a popular game and an unpopular game. The frequency at which advertisements are displayed will not change. If it does so, the flow of unilateral user introduction that a user is induced to play an unpopular game from a popular game may arise. As a result, an advertiser who provides a popular game may feel unfair when an advertisement page is provided. Since the web server 4 of this embodiment displays the advertisement of the game with many PVs on the 1st advertising space ADP (1) with high probability, it can ease such unfair feeling.

  Further, since the advertisement of the transition source game is not displayed in the first advertising space ADP (1), the user who has played the transition source game displays the advertisement of the same game in the first advertising space ADP (1). It is possible to prevent an operation with a low advertising effect, such as browsing an advertisement page that has been made. As a result, the Web server 4 of the present embodiment can improve the advertising effect.

  Note that the PV number and the display probability for each transition source in the PV number / probability table storage unit 82 may be updated in real time, or may be updated in a cycle such as once a day or once a week. . In the latter case, for example, a temporary storage unit for counting the number of PVs in real time is separately provided (or only the number of PVs in the PV number / probability table storage unit 82 is updated in real time). All of the probability table storage unit 82 is updated. In this case, at least some of the values stored in the PV number / probability table storage unit 82 are based on values based on yesterday's data, values based on data up to yesterday, values based on data from last week, and data up to last week. It becomes contents such as a value.

  Further, when sufficient data is not stored in the PV number / probability table storage unit 82, such as immediately after the operation of the Web server 4, the display probability for each transition source is between games excluding the transition source game. Set evenly.

  When the advertisement page ADP is displayed (including both new display and reload; the same applies hereinafter), the selection unit 71 related to the first advertisement space displays a game in which an advertisement is displayed on the first advertisement space ADP (1). A lottery based on the display probability for each transition source stored in the PV number / probability table storage unit 82 is selected. The selection result by the selection unit 71 regarding the first advertisement space is stored in the selection result storage unit 83. The data stored in the selection result storage unit 83 is the same as, for example, the selection result storage unit 23 of the first embodiment (see FIG. 8).

  Each time the advertisement page ADP is displayed, the selection unit 73 related to the second advertisement space displays the respective frames (2-1), (2-2), (2-3) of the second advertisement space ADP (2), The advertiser who displays the advertisement in (2-4) is selected regardless of the number of PV, for example. The selection unit 73 relating to the second advertising space sets the order of advertisers that display the advertisements in the respective frames (2-1), (2-2), (2-3), and (2-4) according to the number of PVs. It is determined independently of (for example, randomly). Then, the selection unit 73 related to the second advertising space allocates one of the games provided by the advertiser selected for each frame to each frame of the second advertising space ADP (2), and the “second” in the selection result storage unit 83 It is stored in each item of “2 advertising space”. The selection unit 73 related to the second advertising space may select a game preset in a one-to-one relationship with the advertiser and store it in each item of “second advertising space” in the selection result storage unit 83. You may select a game according to a predetermined rule.

  The advertisement page generation unit 74 refers to each selection result stored in the selection result storage unit 83, reads an advertisement image corresponding to the selected game from the image data storage unit 84, and reads the read image on a predetermined page on the page. Assign to a location and generate an advertising page ADP. The advertisement page ADP generated by the advertisement page generation unit 74 is stored in the image data storage unit 84. The data stored in the image data storage unit 84 is the same as, for example, the image data storage unit 24 of the first embodiment (see FIG. 9). The advertisement page providing unit 75 transmits the advertisement page ADP stored in the image data storage unit 84 to the terminal device 300 that has transmitted the HTTP request for requesting transmission of the advertisement page ADP. The Web server 4 does not include the selection result storage unit 83, and the advertisement page generation unit 74 follows the selection result by the selection unit 71 regarding the first advertisement space and the selection result by the selection unit 73 regarding the second advertisement space. An advertisement page ADP may be generated.

[Processing flow]
Hereinafter, processing by each functional unit described above will be described in the form of a flowchart. FIG. 22 is an example of a flowchart showing a flow of processing executed by the Web server 4 according to the fourth embodiment.

  First, the Web server 4 stands by until an HTTP request for requesting transmission of the advertisement page ADP is received from the terminal device 300 (step S700). When receiving the HTTP request, the Web server 4 identifies the transition source game, counts the number of PV (step S702), and updates the PV number / probability table storage unit 22 or the temporary storage unit described above.

  Next, the Web server 4 selects a game in which an advertisement is displayed in the first advertisement space ADP (1) based on the value stored in the PV number / probability table storage unit 82 (step S704). Next, the Web server 4 selects a game for displaying an advertisement in each frame of the second advertisement frame ADP (2) (step S708). Selection results obtained by these processes are stored in the selection result storage unit 83.

  Next, the Web server 4 generates an advertisement page based on the selection result stored in the selection result storage unit 83 (Step S710), and transmits the generated advertisement page to the terminal device 300 that has transmitted the HTTP request. (Step S712).

[Summary]
According to the Web server 4 (advertisement page providing apparatus) of the fourth embodiment described above, the advertisement page providing method and the advertisement page providing program (hereinafter referred to as the Web server 4) executed by the Web server 4, the number of PVs Since the game in which the advertisement is displayed in the first advertising space ADP (1) having a high advertising effect is selected based on the above, unfairness about the contents of the advertisement page can be alleviated. As a result, mutual introduction of users can be performed between advertisers.

  More specifically, according to the Web server 4 or the like of the fourth embodiment, the advertisement of the game with a large number of PVs is displayed with high probability on the first advertising space ADP (1). Can be further alleviated.

  Further, according to the Web server 4 or the like of the fourth embodiment, since the advertisement of the transition source game is not displayed in the first advertisement space ADP (1), the user who has played a certain game can Can be prevented from performing an operation with a low advertising effect, such as seeing that is displayed in the first advertising space ADP (1). As a result, the advertising effectiveness can be improved.

  Note that the Web server 4 of the fourth embodiment may provide a plurality of advertisement spaces in the first advertisement space ADP (1). In this case, for example, assuming that there are two advertising spaces in the first advertising space ADP (1), the Web server 4 performs lottery twice with a probability corresponding to the number of PVs, and if advertisers overlap, The lottery for selecting two advertisers may be performed with a probability corresponding to the number of PVs until two different advertisers are selected.

<Fifth Embodiment>
Hereinafter, a Web server 5 (advertisement page providing apparatus), an advertisement page providing method and an advertisement page providing program executed by the Web server 5 according to a fifth embodiment of the present invention will be described. [System overview] and [Advertising page] are the same as those in the fourth embodiment, and thus the description thereof is omitted.

[Functional configuration of Web server 5]
FIG. 23 is a configuration diagram illustrating an example of a functional configuration of the Web server 5 according to the fifth embodiment. The Web server 5 includes, for example, a PV number counting unit 90, a selection unit 91 related to the first advertisement frame, a selection unit 93 related to the second advertisement frame, an advertisement page generation unit 94, and an advertisement page provision unit 95. These functional units function, for example, when the CPU executes a program stored in a program memory (which may be included in the storage unit 100). Note that a part of the functional unit may be a hardware functional unit such as an LSI. The Web server 5 includes a storage unit 100 including a PV number / display order table storage unit 102, a selection result storage unit 103, and an image data storage unit 104. The storage unit 100 is realized by a storage device such as a RAM, a ROM, an HDD, a flash memory, or a register, for example. Note that a part or all of the storage unit 100 may be a storage device provided outside the Web server 5.

  The PV number counting unit 90 is a game (A-1, A-2, B-1, C-1) that is provided by a plurality of advertisers (Company A, Company B, Company C, Company D) and is an advertising target. , C-2, C-3, D-1, D-2), and the number of PV is counted and stored in the PV number / display order table storage unit 102. The method of specifying the transition source game by the PV number counting unit 90 is the same as that in the first embodiment, and thus the description thereof is omitted.

  FIG. 24 is a diagram illustrating an example of data stored by the PV number / display order table storage unit 102. The number of PV / display order table storage unit 102 stores, for example, the number of PV, the display order for each transition source, and the time adjustment value for each game. In the present embodiment, the content of the advertisement page ADP is automatically updated every reference time (for example, every 6 [sec]), and the display order is the same as after the advertisement page ADP is displayed (after being reloaded). It may be included), indicating what number it will be displayed. The time adjustment value is a time added to the “reference time”. These values are calculated by the selection unit 91 regarding the first advertising space.

  The selection unit 91 related to the first advertisement space has a positive time adjustment value for the advertiser with a large number of PVs so that the display order of the advertiser with a large number of PVs is higher (the value of the display order is smaller). Calculate these values to be added. More specifically, the selection unit 91 relating to the first advertising space sorts the advertisers in the descending order of the number of PVs, and assigns the display order of the first, second,. Moreover, the selection part 91 regarding the 1st advertising space, for example, if the number of PV is more than a predetermined multiple (for example, 1.5 times) of the average value of PV (the value obtained by dividing the total number of PV by the number of advertisers). A positive adjustment time value is given to the advertiser. For example, the selection unit 91 regarding the first advertising space gives a negative adjustment time value to the advertiser if the PV number is less than a predetermined multiple (for example, 0.5 times) of the average value of the PV number. Also good. These numerical values are merely examples, and are not limited to these. The time adjustment value may be set for each transition source.

  As a result, after the advertisement page ADP is started to be displayed, the advertisements of the games having a large number of PV are displayed in order. As a result, as compared with the case where advertisements are displayed in an order that does not depend on the number of PVs, unfairness about the contents of the advertisement page can be alleviated. In addition, an advertisement for a game with a large number of PVs is displayed for a longer time than an advertisement for a game provided by an advertiser who is not. As a result, compared with a case where a uniform time is allocated for each advertiser, it is possible to reduce unfairness about the contents of the advertisement page.

  Further, since the advertisement of the transition source game is not displayed in the first advertising space ADP (1), the user who has played the transition source game displays the advertisement of the same game in the first advertising space ADP (1). It is possible to prevent an operation with a low advertising effect, such as browsing an advertisement page that has been made. As a result, the Web server 5 of the present embodiment can improve the advertising effect.

  Note that the PV number, display order, and time adjustment value in the PV number / display order table storage unit 102 may be updated in real time, or updated once a day, once a week, or the like. Good. In the latter case, for example, a temporary storage unit for counting the number of PVs in real time is separately provided (or only the number of PVs in the PV number / display order table storage unit 102 is updated in real time), and the number of PVs for each cycle. / All of the display order table storage unit 102 is updated. In this case, at least some of the values stored in the PV number / display order table storage unit 102 include values based on yesterday's data, values based on data up to yesterday, values based on data from last week, and data up to last week. The value is based on the content.

  The selection unit 91 related to the first advertisement space, for example, every time the Web server 5 receives an HTTP request (or every time the PV number / display order and the time adjustment value in the PV number / display order table storage unit 102 are updated). 2), the display order and the time adjustment value corresponding to the game of the transition source are read from the PV number / display order table storage unit 102 and copied to the selection result storage unit 103. FIG. 25 is a diagram illustrating an example of data stored in the selection result storage unit 103. Instead of such processing, a flag indicating which game is the transition source may be set in the PV number / display order table storage unit 102.

  Further, when sufficient data is not stored in the PV number / display order table storage unit 102, such as immediately after the operation of the Web server 5, the display order for each transition source excludes the transition source advertiser. For an advertiser, for example, it is set in the order of registration or randomly.

  When the advertisement page ADP is displayed (including both new display and reload; the same applies hereinafter), the selection unit 91 related to the first advertisement space has the display order stored in the PV number / display order table storage unit 102 being 1 The second game is selected and stored in the selection result storage unit 103 as a game in which an advertisement is displayed in the first advertising space ADP (1). The data stored in the selection result storage unit 103 is, for example, the same as the data stored in the selection result storage unit 23 in the first embodiment (see FIG. 8).

  Each time the advertisement page ADP is displayed, the selection unit 93 related to the second advertising space displays the respective frames (2-1), (2-2), (2-3) of the second advertising space ADP (2), The advertiser who displays the advertisement in (2-4) is selected regardless of the number of PV, for example. The selection unit 93 relating to the second advertising space sets the order of advertisers that display the advertisements in the respective frames (2-1), (2-2), (2-3), and (2-4) according to the number of PVs. It is determined independently of (for example, randomly). Then, the selection unit 93 related to the second advertising space allocates one of the games provided by the advertiser selected for each frame to each frame of the second advertising space ADP (2), and stores the “second” in the selection result storage unit 103. Each item of “2 advertising space” is stored (see FIG. 8). The selection unit 93 related to the second advertising space may select a game preset in a one-to-one relationship with the advertiser and store it in each item of “second advertising space” in the selection result storage unit 103. You may select a game according to a predetermined rule.

  The advertisement page generation unit 94 is set to automatically switch the advertiser whose advertisement is displayed in the first advertisement space ADP (1) according to the display order stored in the selection result storage unit 103, for example, using JavaScript. An advertisement page ADP is generated. That is, the advertisement page generation unit 94 transmits to the terminal device 300 a script program executed in the terminal device 300, which is incorporated into HTML. Not limited to this, the advertisement page generation unit 94 may generate a Flash image and attach the image (swf file) to the terminal device 300 for transmission.

  Thus, the advertisement page ADP displayed on the terminal device 300 is displayed in the next display order every time the “total time” obtained by adding the time adjustment value corresponding to the game on which the advertisement is currently displayed to the reference time. The game is selected and an advertisement is displayed on the first advertising space ADP (1). That is, in the terminal device 300, the advertisement page ADP is displayed every time the total time elapses, if the display order of the currently displayed game is the first, the second game, the second game, the third game, If it is the second, the game in which the advertisement is displayed in the first advertising space ADP (1) is switched cyclically and automatically, such as the first game. Note that each time the advertisement page ADP is newly displayed or reloaded on the terminal device 300, the advertisement of the game with the first display order is displayed on the first advertisement space ADP (1).

  The advertisement page providing unit 95 transmits the advertisement page ADP generated by the advertisement page generating unit 94 to the terminal device 300 that has transmitted the HTTP request for requesting transmission of the advertisement page ADP. The Web server 5 does not include the selection result storage unit 103, and the advertisement page generation unit 94 generates the advertisement page ADP according to the selection results by the selection unit 91 related to the first advertisement space and the selection unit 93 related to the second advertisement space. You may make it produce | generate.

[Processing flow]
Hereinafter, processing by each functional unit described above will be described in the form of a flowchart. FIG. 26 is an example of a flowchart showing a flow of processing executed by the Web server 5 according to the fifth embodiment.

  First, the Web server 5 waits until receiving an HTTP request for requesting transmission of the advertisement page ADP from the terminal device 300 (step S800). When receiving the HTTP request, the Web server 5 specifies the transition source game, counts the number of PV (step S802), and updates the PV number / display order table storage unit 102 or the temporary storage unit described above.

  Next, the Web server 5 recalculates the display order and the time adjustment value in the PV number / display order table storage unit 102 (Step S804), and stores the display order and the time adjustment value according to the transition source game as a selection result. Processing such as writing to the unit 103 is performed. Next, the Web server 5 selects a game for displaying an advertisement in each frame of the second advertising space ADP (2) (step 808). Note that the processing in step S804 and the processing in step S808 are in reverse order. It may be processed in parallel.

  Next, the Web server 5 generates an advertisement page based on the selection result stored in the selection result storage unit 103 (step S810), and transmits the generated advertisement page to the terminal device 300 that has transmitted the HTTP request. (Step S812).

[Summary]
According to the Web server 5 (advertisement page providing apparatus) of the fifth embodiment described above, the advertisement page providing method and the advertisement page providing program (hereinafter referred to as the Web server 5) executed by the Web server 5, the number of PVs Since the game in which the advertisement is displayed in the first advertising space ADP (1) having a high advertising effect is selected based on the above, unfairness about the contents of the advertisement page can be alleviated. As a result, mutual introduction of users can be performed between advertisers.

  More specifically, according to the Web server 5 or the like of the fifth embodiment, the advertisement of the game with a large number of PVs is displayed in the first advertisement space ADP (1) in the early order. Can be further alleviated.

  Further, according to the Web server 5 or the like of the fifth embodiment, a positive time adjustment value is given to the advertisement of the game with a large number of PVs, and is displayed on the first advertisement space ADP (1) for a longer time. Therefore, the unfair feeling about the content of the advertisement page can be further alleviated.

  Further, according to the Web server 5 or the like of the fifth embodiment, since the advertisement of the transition source game is not displayed in the first advertising space ADP (1), the user who played the transition source game has the same game. It is possible to prevent an operation with a low advertising effect such as browsing the advertisement page displayed in the first advertisement space ADP (1). As a result, the advertising effectiveness can be improved.

<Sixth Embodiment>
Hereinafter, a Web server 6 (advertisement page providing apparatus), an advertisement page providing method and an advertisement page providing program executed by the Web server 6 according to a sixth embodiment of the present invention will be described. [System overview] and [Advertising page] are the same as those in the fourth embodiment, and thus the description thereof is omitted.

[Functional configuration of Web server 6]
FIG. 27 is a configuration diagram illustrating an example of a functional configuration of the Web server 6 according to the sixth embodiment. The Web server 6 includes, for example, a PV number counting unit 110, a selection unit 111 related to the first advertisement space, a selection unit 113 related to the second advertisement space, an advertisement page generation unit 114, and an advertisement page provision unit 115. These functional units function, for example, when the CPU executes a program stored in a program memory (which may be included in the storage unit 120). Note that a part of the functional unit may be a hardware functional unit such as an LSI. The Web server 6 also includes a storage unit 120 having a PV number / owned point number table storage unit 122, a daily consumption point number table storage unit 123, a selection result storage unit 124, and an image data storage unit 125. The storage unit 120 is realized by a storage device such as a RAM, a ROM, an HDD, a flash memory, and a register, for example. Note that a part or all of the storage unit 120 may be a storage device provided outside the Web server 6.

  The PV number counting unit 110 is a game (A-1, A-2, B-1, C-1) provided by a plurality of advertisers (Company A, Company B, Company C, Company D) to be advertised. , C-2, C-3, D-1, D-2), and the number of PV is counted and stored in the PV number / owned point number table storage unit 122. Since the method for specifying the transition source game by the PV number counting unit 110 is the same as that in the first embodiment, the description thereof is omitted.

  FIG. 28 is a diagram illustrating an example of data stored in the PV number / owned point number table storage unit 122. The number of PV / owned points table storage unit 122 stores, for example, for each game, the number of PV, the ratio of the number of PV and the number of owned points for each transition source game. In the present embodiment, the content of the advertisement page ADP is updated every day, for example, and at a predetermined schedule determination cycle (for example, once every month), which advertiser is assigned an advertisement to the first advertisement space ADP (1) on what day Whether to display (advertisement schedule) is determined. Note that the content of the advertisement page ADP is updated “every day” and the advertisement schedule is determined “once a month” is merely an example, and the content of the advertisement page ADP is updated “every time period” The “once” advertisement schedule may be determined, the content of the advertisement page ADP may be updated “every day”, the “once a week” advertisement schedule may be determined, or the content may be updated and determined in other time units. May be.

  The PV number ratio indicates the ratio of the number of PV of each game to the number obtained by subtracting the number of PV of the transition source game from the total number of PV. Moreover, the number of possessed points is obtained by allocating the sum of the number of consumption points in the next schedule period (for example, January) to each game according to the PV number ratio. The consumption point number is the number of points necessary for displaying the advertisement on the first advertisement space ADP (1) on that day, and is set in advance for each day (by manual or automatic algorithm) and stored in the daily consumption point number table storage. Stored in the unit 123. The data stored in the daily consumption point number table storage unit 123 is the same as, for example, the daily consumption point number table storage unit 63 of the third embodiment (see FIG. 17).

  As a result, the advertisement page ADP allocates the advertisement display date to the first advertisement space ADP (1) by consuming a large number of points for a game with a large number of PVs while considering the advertising effect on a daily basis. . As a result, for example, compared to the case where advertisers are switched cyclically on a daily basis, or when the advertisement display date is assigned without considering the daily advertising effect, the unfairness of the content of the advertisement page is alleviated. can do.

  In addition, since the advertisement display date for the first advertising space ADP (1) is assigned by excluding the transition source game, the user who has played the transition source game has the transition source game itself on the advertisement page. It is possible to prevent an operation with a low advertising effect, such as browsing what is displayed in the first advertising space ADP (1). As a result, the Web server 6 of the present embodiment can improve the advertising effect.

  Note that the PV number, the PV number ratio, and the owned point number in the PV number / owned point number table storage unit 122 may be updated in real time, or once a day, once a week, in the schedule determination cycle. It may be updated at a corresponding cycle. In the latter case, for example, a temporary storage unit for counting the number of PVs in real time is separately provided (or only the number of PVs in the PV number / owned point number table storage unit 122 is updated in real time). All of the number / owned point number table storage unit 122 is updated. In this case, at least some of the values stored in the PV number / owned point number table storage unit 122 are values based on yesterday's data, values based on data up to yesterday, values based on data from last week, data up to last week, and so on. The value is based on the value based on, the value based on the data of the previous month, the value based on the data up to the previous month.

  Further, when sufficient data is not stored in the PV number / owned point number table storage unit 122, such as immediately after the operation of the Web server 6, the display order for each transition source excludes the advertiser of the transition source. For example, the advertisement display date for the first advertisement space ADP (1) is assigned to the advertiser in the order of registration or at random.

  The selection unit 111 related to the first advertising space refers to the data stored in the PV number / owned point number table storage unit 122 and the data stored in the daily consumption point number table storage unit 123 in the schedule determination cycle. Which game advertisement is displayed on the first advertisement space ADP (1) on the day is determined and stored in the selection result storage unit 124. The data stored in the selection result storage unit 124 is the same as, for example, the selection result storage unit 64 of the third embodiment (see FIG. 18).

  Each time the advertising page ADP is displayed, the selection unit 113 related to the second advertising space displays the respective frames (2-1), (2-2), (2-3) of the second advertising space ADP (2), The advertiser who displays the advertisement in (2-4) is selected regardless of the number of PV, for example. The selection unit 113 related to the second advertising space sets the order of advertisers that display advertisements in the respective frames (2-1), (2-2), (2-3), and (2-4) according to the number of PVs. It is determined independently of (for example, randomly). Then, the selection unit 113 related to the second advertising space allocates one of the games provided by the advertiser selected for each frame to each frame of the second advertising space ADP (2), and stores the “second” in the selection result storage unit 124. It is stored in each item of “2 advertising space”. The selection unit 113 related to the second advertising space may select a game preset in a one-to-one relationship with the advertiser and store it in each item of “second advertising space” in the selection result storage unit 124. You may select a game according to a predetermined rule.

  The advertisement page generation unit 114 refers to each selection result stored in the selection result storage unit 124, reads an advertisement image corresponding to the selected game from the image data storage unit 125, and reads the read image on a predetermined page on the page. Assign to a location and generate an advertising page ADP. The advertisement page ADP generated by the advertisement page generation unit 114 is stored in the image data storage unit 125. The data stored in the image data storage unit 125 is, for example, the same as the image data storage unit 24 of the first embodiment (see FIG. 9). The advertisement page providing unit 115 transmits the advertisement page ADP stored in the image data storage unit 125 to the terminal device 300 that has transmitted the HTTP request for requesting transmission of the advertisement page ADP.

[Processing flow]
Hereinafter, processing by each functional unit described above will be described in the form of a flowchart. FIG. 29 is an example of a flowchart showing a flow of processing executed by the Web server 6 according to the sixth embodiment.

  The Web server 6 determines whether or not the game determination timing for displaying the advertisement in the first advertising space ADP (1) has arrived according to the schedule determination cycle (step S900). When the determination timing arrives, the Web server 6 refers to the number of owned points in the PV number / owned point number table storage unit 122 and the number of consumption points stored in the daily consumption point number table storage unit 123, and on what day It is determined which game advertisement is displayed in the first advertising space ADP (1) (step S902). Here, as a method of assigning the display date according to the number of possessed points, various methods are assumed, but any method may be used for application of the present invention.

  Next, the Web server 6 determines whether or not an HTTP request for requesting transmission of the advertisement page ADP is received from the terminal device 300 (step S906). If the HTTP request has not been received, the Web server 3 ends one routine of the flowchart of FIG.

  Upon receiving the HTTP request, the Web server 6 identifies the transition game and advertiser and counts the number of PV (step S908), and updates the PV number / owned point number table storage unit 122 or the temporary storage unit described above. To do.

  Next, the Web server 6 selects a game for displaying an advertisement in each frame of the second advertisement frame ADP (2) (step S910). Selection results obtained by these processes are stored in the selection result storage unit 124.

  Next, the Web server 6 generates an advertisement page based on the date of the day and the selection result stored in the selection result storage unit 124 (step S912), and the generated advertisement page is transmitted to the transmission source that transmitted the HTTP request. It transmits to the terminal device 300 (step S614).

[Summary]
According to the Web server 6 (advertisement page providing apparatus) of the sixth embodiment described above, and the advertisement page providing method and advertisement page providing program (hereinafter referred to as Web server 6 etc.) executed by the Web server 6, the number of PVs Since the game in which the advertisement is displayed in the first advertising space ADP (1) having a high advertising effect is selected based on the above, unfairness about the contents of the advertisement page can be alleviated. As a result, mutual introduction of users can be performed between advertisers.

  More specifically, according to the Web server 6 or the like of the sixth embodiment, the first advertising space is obtained by consuming a large number of points for an advertiser with a large number of PVs while taking into consideration the daily advertising effect. Since the advertisement display date is assigned to ADP (1), unfairness about the contents of the advertisement page can be further alleviated.

  Further, since the advertisement of the transition source game is not displayed in the first advertising space ADP (1), the user who has played the transition source game displays the advertisement of the same game in the first advertising space ADP (1). It is possible to prevent an operation with a low advertising effect, such as browsing an advertisement page that has been made. As a result, the advertising effectiveness can be improved.

<Deformation, etc.>
As mentioned above, although the form for implementing this invention was demonstrated using each embodiment, this invention is not limited to such embodiment at all, and various deformation | transformation and within the range which does not deviate from the summary of this invention. Substitutions can be added.

  For example, the Web server of the first to third embodiments does not display the advertisement of the transition source advertiser on the first advertising space ADP (1). You may display on advertising space ADP (1). In this case, the advertisement of the transition source advertiser and the advertisement of the advertiser that is not the transition source may be handled in the same way (in this case, for example, in the first embodiment, the value obtained by dividing the PV number by the total PV number) The advertisement of the transition source advertiser may be displayed with lower probability, slower order, and lower frequency than the advertisement of the advertiser who is not the transition source.

  Similarly, the Web server of the fourth to sixth embodiments does not display the advertisement of the transition source game on the first advertising space ADP (1), but the advertisement of the transition source game is displayed as the first advertisement. You may display on frame ADP (1). In this case, the advertisement of the transition source game and the advertisement of the game that is not the transition source may be handled in the same way (in this case, for example, in the case of the fourth embodiment, a value obtained by dividing the PV number by the total PV number is displayed probability) May be displayed with lower probability, slower order, and lower frequency than advertisements for games that are not transition sources.

  Further, unlike the above embodiments, an advertiser or a game that displays an advertisement in the first advertisement space ADP (1) may be determined based on a value obtained by processing the PV number. The value obtained by processing the PV number is, for example, a weighted sum that gives a large weight to the PV number in a specific time zone or day of the week.

  Further, the Web server of the present invention may determine a game for displaying an advertisement on the first advertising space ADP (1), except for an advertisement for a game in which an application program is already installed in the terminal device 300. In this case, the Web server can transmit the URL scheme to the terminal device 300 and determine whether or not the application program is already installed in the terminal device 300 based on the response from the terminal device 300.

1, 2, 3, 4, 5, 6... Web server (advertisement page providing device) 10, 30, 50, 70, 90, 110... PV (page view) count unit, 11, 31, 51, 71, 91, 111 ... Advertiser selection part of the first advertising space, 12, 32, 52 ... Game selection part, 13, 33, 53, 73, 93, 113 ... Advertiser selection part of the second advertising space, 14, 34, 54, 74, 94, 114 ... advertising page generation unit, 15, 35, 55, 75, 95, 115 ... advertising page providing unit, 20, 40, 60, 80, 100, 120 ... storage unit, 300 ... terminal device, NW ... Network, ADP ... Advertisement page, ADP (1) ... First advertising space ADP, ADP (2) ... Second advertising space ADP

Claims (16)

For each of the plurality of advertisers, count the number of times that the advertisement of the service provided by one of the plurality of advertisers has transitioned from the display screen related to the service provided to the advertisement page displayed on the specific advertising space. A counting unit to perform,
Based on the number of times counted by the counting unit, an advertiser selection unit that selects an advertiser that displays an advertisement of a service in the specific advertising space from the plurality of advertisers;
A generation unit that generates an advertisement page to be provided to a terminal device via a network, in which an advertisement of a service provided by an advertiser selected by the advertiser selection unit is displayed in the specific advertisement space When,
An advertisement page providing device comprising: The advertisement page providing device according to claim 1,
The advertiser selection unit is configured to select an advertiser that displays an advertisement of a service on the specific advertising space, from an advertiser that excludes an advertiser that provides a service related to a display screen of a transition source that has transitioned to the advertisement page. select,
Advertisement page providing device. The advertisement page providing apparatus according to claim 1 or 2,
When the selected advertiser provides a plurality of services to be advertised, service selection for selecting a service in which an advertisement is displayed in the specific advertising space from the plurality of services according to a predetermined rule Comprising a part,
Advertisement page providing device. The advertisement page providing device according to claim 3,
The service selection unit selects a service in which an advertisement is displayed in the specific advertisement space, based on information about a priority order associated with some or all of a plurality of services provided by the selected advertiser. To
Advertisement page providing device. The advertisement page providing device according to any one of claims 1 to 4,
The advertiser selection unit determines a probability that each advertiser is selected based on the number of times counted by the counting unit, and displays the advertisement of the service in a specific advertisement space on the advertisement page with the determined probability. Select advertisers to
Advertisement page providing device. The advertisement page providing device according to claim 5,
The advertiser selection unit determines the probability that each advertiser is selected so that the higher the number of times counted by the counting unit, the higher the probability.
Advertisement page providing device. The advertisement page providing device according to any one of claims 1 to 4,
The advertiser selection unit determines an order in which each advertiser is selected based on the number of times counted by the counting unit,
The generation unit generates the advertisement page so that advertisers that display service advertisements in the specific advertisement space are sequentially switched in the determined order.
Advertisement page providing device. The advertisement page providing apparatus according to claim 7,
The advertiser selection unit determines the order in which the advertisers are selected so that the greater the number of times counted by the counting unit, the faster the selection order becomes.
Advertisement page providing device. The advertisement page providing device according to any one of claims 1 to 4,
The advertiser selection unit determines an order and a period in which each advertiser is selected based on the number of times counted by the counting unit, and services a specific advertisement space on the advertisement page according to the determined order and period. Sequentially select advertisers to display
Advertisement page providing device. The advertisement page providing device according to claim 9,
The advertiser selection unit determines the order and period in which the advertisers are selected such that the greater the number of times counted by the counting unit, the faster the order to be selected and the longer the period.
Advertisement page providing device. The advertisement page providing device according to any one of claims 1 to 4,
The advertiser selection unit
Based on the number of times counted by the counting unit, the number of holding points is given to each advertiser,
Using the number of consumption points set in advance for a plurality of unit advertisement periods included in the predetermined advertisement period,
The specific number of points in the advertisement page is set so that the total number of consumption points corresponding to one or a plurality of unit advertisement periods allocated to each advertiser is a value that is approximately proportional to the number of retained points granted to the advertiser. Select an advertiser to display the service advertisement in the inventory for each unit advertisement period.
Advertisement page providing device. The advertisement page providing apparatus according to claim 11,
The advertiser selection unit
The greater the number of times counted by the counting unit, the greater the number of possession points,
The consumption point number is set to increase as the time zone or day of the week when the number of browsing of the advertisement page tends to increase.
Advertisement page providing device. The advertisement page providing device according to any one of claims 1 to 12,
The counting unit counts the number of times every predetermined counting period.
Advertisement page providing device. The advertisement page providing device according to any one of claims 1 to 13,
In the advertisement page, the advertisement of the service is displayed each time the advertisement page is provided to the terminal device in another advertisement frame in which advertisements of a plurality of services are displayed in a manner different from the specific advertisement space. An advertising space selection unit that selects the arrangement order of advertisers to be performed regardless of the number of times counted by the counting unit;
The generation unit displays a service advertisement provided by the advertiser selected by the advertiser selection unit in the specific advertisement frame, and is provided by the advertiser selected by the other advertisement frame selection unit. Generate the ad page with the ad in the other ad inventory,
Advertisement page providing device. Computer
For each of the plurality of advertisers, count the number of times that the advertisement of the service provided by one of the plurality of advertisers has transitioned from the display screen related to the service provided to the advertisement page displayed on the specific advertising space. And
Based on the counted number of times, an advertiser that displays a service advertisement on the specific advertising space is selected from the plurality of advertisers,
An advertisement page of a service provided by the selected advertiser is displayed in the specific advertisement space, and generates an advertisement page to be provided to a terminal device via a network;
Ad page provision method. On the computer,
For each of the plurality of advertisers, count the number of times that the advertisement of the service provided by one of the plurality of advertisers has transitioned from the display screen related to the service provided to the advertisement page displayed on the specific advertising space. Counting process to
An advertiser selection process for selecting an advertiser for displaying an advertisement of a service in the specific advertising space from the plurality of advertisers based on the number counted in the counting process;
A generation process for generating an advertisement page to be provided to a terminal device via a network, in which an advertisement of a service provided by the selected advertiser is an advertisement page displayed in the specific advertisement space;
An advertisement page providing program that executes.

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