JP2014149617A - Terminal device, advertisement distribution system, display processing method, and display processing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively use a display area of a display when a user uses a software keyboard.SOLUTION: A terminal device comprises: an operation reception unit; a key display unit; and a content display unit. The operation reception unit receives a specification operation which specifies any of a plurality of information input keys displayed on a display unit. When the operation reception unit receives the specification operation, the key display unit or the content display unit displays a predetermined content in a display area other than an area displaying the key specified by the specification operation, in a display area of the display unit.

Description

  The present invention relates to a terminal device, an advertisement distribution system, a display processing method, and a display processing program.

  In recent years, the penetration rate of portable terminal devices such as smartphones and tablet PCs (Personal Computers) has increased dramatically. Such a terminal device is often equipped with a specific physical key such as a power key or a volume adjustment key, but is not equipped with a physical keyboard input device. For this reason, this type of terminal device displays a keyboard (referred to as a “software keyboard” or the like) on the display by software instead of a physical keyboard, and the displayed keyboard is touched, so that characters from the user are touched. Accept input operations.

"Japanese full keyboard For Table", [online], [December 22, 2012 search], Internet <http://mobile.k05.biz/e/2012/04/tablet.html>

  However, in the conventional software keyboard, the display area of the display is not always effectively used. Specifically, the above-described software keyboard often occupies about half of the display display area, but the user does not always use all the keys, and some keys are unnecessary. For example, since the user does not touch all the keys at the same time, the other keys may be unnecessary at the moment when a certain key is touched. Under such circumstances, in the above-described software keyboard, unnecessary keys are always displayed, so that the display area of the display is not always effectively used.

  The present application has been made in view of the above, and an object thereof is to provide a terminal device, an advertisement distribution system, a display processing method, and a display processing program that can effectively use a display area of a display when using a software keyboard. And

  The terminal device according to the present application includes an operation accepting unit that accepts a designation operation for designating one of a plurality of information input keys displayed on the display device, and a designation operation that is accepted by the operation accepting unit. The display device further comprises display control means for displaying predetermined content in a display area other than an area in which the key designated in the designation operation is displayed among display areas of the display device.

  According to the aspect of the embodiment, there is an effect that the display area of the display can be effectively used when the software keyboard is used.

FIG. 1 is an explanatory diagram illustrating an example of display processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the advertisement providing apparatus according to the embodiment. FIG. 5 is a diagram illustrating an example of a usage status storage unit according to the embodiment. FIG. 6 is a flowchart illustrating a display processing procedure by the terminal device according to the embodiment. FIG. 7 is an explanatory diagram illustrating an example of display processing according to the modification. FIG. 8 is an explanatory diagram illustrating an example of display processing according to the modification. FIG. 9 is an explanatory diagram illustrating an example of display processing according to the modification. FIG. 10 is an explanatory diagram illustrating an example of display processing according to the modification. FIG. 11 is an explanatory diagram illustrating an example of display processing according to the modification. FIG. 12 is a diagram illustrating an example of a usage status storage unit according to a modification. FIG. 13 is a diagram illustrating an example of a content storage unit according to a modification.

  Hereinafter, modes for carrying out a terminal device, an advertisement distribution system, a display processing method, and a display processing program according to the present application (hereinafter referred to as “embodiments”) will be described in detail with reference to the drawings. Note that the terminal device, the advertisement distribution system, the display processing method, and the display processing program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Display processing)
First, an example of display processing according to the embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram illustrating an example of display processing according to the embodiment. In the example of FIG. 1, display processing is performed by the terminal device 100. The terminal device 100 illustrated in FIG. 1 is a mobile terminal such as a smartphone, for example, and includes a display unit 110. The display unit 110 employs a touch panel, and not only displays various types of information but also accepts various types of operations when specified (touched) with a finger (or a dedicated pen or the like).

  The terminal device 100 according to the embodiment receives a character input operation from the user by displaying a software keyboard on the display unit 110 as illustrated in FIG. In the example shown in FIG. 1A, the terminal device 100 displays a character display frame F11 for displaying input characters in the upper half area of the display unit 110, and software in the lower half area of the display unit 110. The keyboard K10 is displayed. In the example shown in FIG. 1A, the terminal device 100, as an example of the software keyboard K10, uses the characters “a”, “ka” of “Adan” in Japanese kana characters (Japanese syllabary), ..., a plurality of keys for inputting information such as a kana key corresponding to "WA" and special operation keys (for example, enter key, delete key, cursor key) are displayed.

  Here, when an arbitrary kana key included in the software keyboard K10 illustrated in FIG. 1A is specified, the general terminal device further displays a new key narrowed down by the specified kana key. . At this time, a general terminal device continues to display a new key as long as an arbitrary kana key continues to be specified (as long as the finger specifying the kana key does not leave the screen). For example, in the example shown in FIG. 1A, it is assumed that the user continues to specify the kana key K11 corresponding to the character “A”. In this case, as shown in FIG. 1B, a general terminal device uses the characters “A”, “I”, “U”, “U” in the “A” line in Japanese kana characters (Japanese syllabary). The kana key group K20 corresponding to “e” and “o” is displayed. Thus, the user can input the character “A” by releasing his / her finger from the display unit 110 at the display position of the kana key K11, and is included in the kana key group K20 from the display position of the kana key K11. By sliding a finger on one of the kana keys, it is possible to input any of the characters “I”, “U”, “E”, and “O”.

  In the case of the example shown in FIG. 1B, as long as the user continues to specify the kana key K11, only the kana key included in the kana key group K20 is specified. Each key included in the illustrated software keyboard K10 is not necessary. For example, in the state shown in FIG. 1B, the user does not designate the kana key K12 corresponding to the character “sa” shown in FIG. Similarly, the user does not specify any other kana keys or special operation keys corresponding to the other characters “NA”, “HA”, “MA”, “YA”, “RA”, “WA”. For this reason, since a general terminal device continues to display keys that are unnecessary for the user, the display area of the display unit (display) cannot be effectively used.

  Therefore, as shown in FIG. 1C, the terminal device 100 according to the embodiment acquires the advertisement content C10 from a predetermined advertisement providing device (the advertisement providing device 200 shown in FIG. 2) when displaying the software keyboard. Keep it. Then, when any of the kana keys included in the software keyboard K10 is designated, the terminal device 100 displays the advertising content C10 in the display area of the software keyboard K10. At this time, the terminal device 100 does not display the advertising content C10 at least in the area where the key designated by the user is displayed.

  In the example of FIG. 1C, the terminal device 100 acquires the advertising content C10 in which the advertiser is the store “A cafe” and the advertisement related to the coffee present campaign is depicted. Then, when the kana key K11 is continuously designated by the user, the terminal device 100 displays a new kana key group K20 as in the example of FIG. At this time, the terminal device 100 displays other than the area where the kana key K11 designated by the user is displayed and the area where the new kana key group K20 is displayed, among the display areas of the software keyboard K10. The advertising content C10 is displayed in the area.

  Here, several display processes of the advertising content C10 by the terminal device 100 can be considered. For example, after displaying the advertising content C10 in the display area of the software keyboard K10, the terminal device 100 superimposes and displays the kana key group K20 on the advertising content C10. For example, after displaying the kana key group K20, the terminal device 100 may display the advertising content C10 having a shape corresponding to a display area other than the area where the new kana key group K20 is displayed.

  Thus, the terminal device 100 according to the embodiment can effectively utilize the display area of the display unit 110 when displaying the software keyboard. Specifically, as in the example illustrated in FIG. 1C, the terminal device 100 displays the advertising content C10 in the key display area that is unnecessary for the user at the moment of touching the kana key K11. Such an unnecessary display area can be effectively used for displaying an advertisement. In the example of FIG. 1C, the terminal device 100 can distribute an advertisement of the store “A cafe” using an unnecessary display area of the software keyboard. Further, since the terminal device 100 can display the advertisement content C10 in the display area of the software keyboard that is being operated by the user, the terminal device 100 can realize the advertisement display that can be easily viewed by the user, and thus can improve the advertising effect.

  Hereinafter, the terminal device 100 that performs such display processing will be described in detail. Note that the advertising content C10 illustrated in FIG. 1 is not content intended for advertising, but may be content not intended for advertising. In the following embodiment, advertisement content will be described as an example of content displayed on the display unit 110.

[2. (Advertising system configuration)
Next, the configuration of the advertisement distribution system according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system 1 according to the embodiment. As shown in FIG. 2, the advertisement distribution system 1 includes an advertiser device 10, a terminal device 100, and an advertisement providing device 200. The advertiser device 10, the terminal device 100, and the advertisement providing device 200 are connected via the network N so as to be communicable by wire or wirelessly. The advertisement distribution system 1 shown in FIG. 2 may include a plurality of advertiser apparatuses 10, a plurality of terminal apparatuses 100, and a plurality of advertisement providing apparatuses 200.

  The advertiser apparatus 10 is an information processing apparatus used by an advertiser who requests the advertisement distribution apparatus 200 to distribute advertisements. The advertiser device 10 submits advertisement content to the advertisement providing device 200 in accordance with an operation by the advertiser. For example, the advertiser device 10 submits advertisement content corresponding to a still image, a moving image, text data, or the like to the advertisement providing device 200.

  The advertisement providing apparatus 200 is an information processing apparatus used by an advertisement provider who provides an advertisement distribution service. The advertisement providing apparatus 200 accepts advertisement content submission from the advertiser apparatus 10 and provides the accepted advertisement content to the terminal device 100.

  The terminal device 100 is an information processing device such as a tablet terminal, a notebook PC, a mobile phone, or a PDA (Personal Digital Assistant). As described with reference to FIG. 1, the terminal device 100 accepts character input using a software keyboard and displays advertisement content when the software keyboard is operated.

[3. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the terminal device 100 according to the embodiment. As illustrated in FIG. 3, the terminal device 100 includes a display unit 110, an input unit 120, a communication unit 130, a content storage unit 140, and a control unit 150.

(About the display unit 110 and the input unit 120)
The display unit 110 is a display device for displaying various information. For example, the display unit 110 is realized by a liquid crystal display or the like. The input unit 120 is an input device that accepts various operations from the user. Since the terminal device 100 according to the embodiment employs a touch panel, the display unit 110 and the input unit 120 are integrated.

(About the communication unit 130)
The communication unit 130 is connected to the network N and transmits / receives information to / from the advertisement providing apparatus 200 via the network N. The communication unit 130 performs connection with the network N by wire or wireless.

(About the content storage unit 140)
The content storage unit 140 is realized by a storage device such as a RAM (Random Access Memory) and a flash memory (Flash Memory), for example. The content storage unit 140 stores advertisement content provided by the advertisement providing apparatus 200 as an example of content displayed on the display unit 110.

(Regarding the controller 150)
The control unit 150 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the terminal device 100 using the RAM as a work area. The The control unit 150 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 150 includes a memo pad application control unit 161, a search application control unit 162, a browser control unit 163, and a keyboard control unit 170. The notepad application control unit 161 controls the execution of a notepad application that stores characters input by the user. The search application control unit 162 executes and controls a search application that searches various information in the terminal device 100. The browser control unit 163 controls execution of an application called a web browser.

  The control unit 150 is not limited to the application control unit of the memo pad application control unit 161, the search application control unit 162, and the browser control unit 163 illustrated in FIG. It has an application control part which controls execution of an application. For example, the control unit 150 may include an application control unit that controls execution of an application that accesses a weather forecast site, an application control unit that controls execution of an application that accesses an auction site, and the like.

  Further, the keyboard control unit 170 executes and controls a keyboard application (corresponding to an example of a display processing program) for realizing the display process of the software keyboard and the advertisement content described with reference to FIG. Such a keyboard application may be installed in the terminal device 100 in advance, or may be installed in the terminal device 100 by being downloaded from a server device (for example, a server device that provides various applications) according to a user operation. Good. As shown in FIG. 3, the keyboard control unit 170 includes a key display unit 171, a content acquisition unit 172, an operation reception unit 173, a content display unit 174, and a usage status transmission unit 175. Implement or execute the functions and operations of the information processing described. The internal configuration of the keyboard control unit 170 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 150 and the keyboard control unit 170 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

(About the key display unit 171)
The key display unit 171 displays a software keyboard including a plurality of keys for the user to input information such as characters on the display unit 110. Specifically, the key display unit 171 displays the software keyboard K10 illustrated in FIG. 1 on the display unit 110 in accordance with instructions from various application control units such as the memo pad application control unit 161.

  For example, the memo pad application control unit 161 instructs the keyboard control unit 170 to display a software keyboard when receiving an operation for inputting characters from the user after starting the memo pad application. Similarly, the search application control unit 162 and the browser control unit 163 also instruct the keyboard control unit 170 to display a software keyboard when a character input operation is required. The key display unit 171 of the keyboard control unit 170 displays a software keyboard on the display unit 110 when such an instruction is received from various application control units.

  In the case of the example illustrated in FIG. 1, the key display unit 171 displays a key a plurality of times in accordance with a user operation. Specifically, the key display unit 171 first displays a kana key corresponding to the characters “a”, “ka”,..., “Wa” as the first input candidate. Then, when any one of the first input candidates is designated, the key display unit 171 displays a new second input candidate key narrowed down by the designated first input candidate (“A” in the example of FIG. 1). , “I”, “U”, “E”, “O”, the kana key group K20) is displayed. Then, when any of the second input candidate keys is designated and a character input operation is performed, the key display unit 171 displays the software keyboard K10 illustrated in FIG. 1 on the display unit 110 again. .

(About the content acquisition unit 172)
When the content acquisition unit 172 is instructed to display the software keyboard from various application control units, the content acquisition unit 172 transmits the advertisement content acquisition request to the advertisement providing device 200, thereby obtaining the advertisement content provided by the advertisement providing device 200. get. Then, the content acquisition unit 172 stores the advertising content acquired from the advertisement providing apparatus 200 in the content storage unit 140.

(About the operation reception unit 173)
The operation receiving unit 173 receives various user operations performed on the input unit 120. For example, the operation receiving unit 173 receives a specifying operation for specifying any of a plurality of keys included in the software keyboard displayed by the key display unit 171. Further, for example, when the key is displayed in a plurality of times by the key display unit 171 as in the example of FIG. 1, the operation reception unit 173 first displays the first input displayed by the key display unit 171. A designation operation for designating a candidate key, a designation operation for sliding a finger from the display position of the first input candidate key to the second input candidate, and the like are accepted.

(About the content display unit 174)
The content display unit 174 displays the advertising content acquired by the content acquisition unit 172 on the display unit 110. Specifically, the content display unit 174 displays content in a display area other than the area where the arbitrary key is displayed when a designation operation for specifying an arbitrary key is received by the operation receiving unit 173. The advertising content stored in the storage unit 140 is displayed. In addition, after displaying the advertising content, the content display unit 174 hides the displayed advertising content when the operation receiving unit 173 cannot accept a designation operation for designating an arbitrary key. That is, the content display unit 174 displays the advertisement content while the designation operation for designating an arbitrary key is accepted by the operation accepting unit 173.

  In addition, the content display unit 174 may display a key (first input candidate) designated by the user when the key display unit 171 displays the key in a plurality of times as in the example illustrated in FIG. The advertising content is displayed in a display area other than the display area and the display area of the operable key (second input candidate).

  As described with reference to FIG. 1, the content display unit 174 may display the entire advertisement content in the display area of the software keyboard. In this case, the key display unit 171 displays a key (first input candidate) specified by the user or a new key (second input candidate) superimposed on the advertising content displayed by the content display unit 174. To do. As a result, the content display unit 174 can display the advertising content in a display area other than the display area of the first input candidate and the second input candidate as a result.

(About the usage status transmitter 175)
The usage status transmission unit 175 transmits the usage status of the software keyboard to the advertisement providing apparatus 200. Specifically, the usage status transmission unit 175 according to the embodiment counts the number of times the advertising content is displayed by the content display unit 174 as the usage status of the software keyboard, and transmits the counted display count to the advertisement providing apparatus 200. To do. At this time, when a plurality of advertisement contents are displayed by the content display unit 174, the usage status transmission unit 175 transmits the display count for each advertisement content (for each advertisement ID described later) to the advertisement providing apparatus 200. Note that the usage status transmission unit 175 transmits the display count for each advertising content to the advertisement providing apparatus 200 periodically (for example, once a day), but each time the advertising content is displayed by the content display unit 174. The number of times the advertisement content is displayed may be transmitted to the advertisement providing apparatus 200.

[4. Configuration of advertisement providing device]
Next, the configuration of the advertisement providing apparatus 200 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram illustrating a configuration example of the advertisement providing apparatus 200 according to the embodiment. As illustrated in FIG. 4, the advertisement providing apparatus 200 includes a communication unit 210, a storage unit 220, and a control unit 230. The advertisement providing apparatus 200 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an advertisement provider using the advertisement providing apparatus 200, and a display unit (for example, a liquid crystal display) for displaying various types of information. Etc.).

(About the communication unit 210)
The communication unit 210 is connected to the network N, and transmits and receives information to and from the advertiser device 10 and the terminal device 100 via the network N. The communication unit 210 performs connection with the network N by wire or wireless.

(Regarding storage unit 220)
The storage unit 220 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 4, the storage unit 220 includes a content storage unit 221 and a usage status storage unit 222.

(About the content storage unit 221)
The content storage unit 221 stores advertisement content submitted from the advertiser apparatus 10. Specifically, the content storage unit 221 stores the advertising content received from the advertiser apparatus 10 by the submission receiving unit 231 described later.

(About the usage status storage unit 222)
The usage status storage unit 222 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The usage status storage unit 222 stores the display count of the advertisement content transmitted by the usage status transmission unit 175 of the terminal device 100.

  Here, FIG. 5 illustrates an example of the usage status storage unit 222 according to the embodiment. In the example illustrated in FIG. 5, the usage status storage unit 222 includes items such as “advertisement ID”, “display count”, and “advertisement fee”. “Advertisement ID” indicates identification information for identifying advertisement content. The advertisement ID is set in the advertisement content and is provided to the terminal device 100 together with the advertisement content. “Display count” indicates the number of times the advertising content is displayed on the terminal device 100. “Advertisement fee” represents a consideration for displaying the advertisement content, and corresponds to a billing amount billed to the advertiser by the advertisement provider. In the example illustrated in FIG. 5, an example in which conceptual information such as “high”, “low”, and “medium” is stored in the advertisement fee of the usage status storage unit 222 is shown. (Numerical value) is stored.

(About the control unit 230)
The control unit 230 is realized, for example, by executing various programs stored in a storage device inside the advertisement providing apparatus 200 using the RAM as a work area by a CPU, an MPU, or the like. The control unit 230 is realized by an integrated circuit such as ASIC or FPGA, for example.

  As shown in FIG. 4, the control unit 230 includes a submission receiving unit 231, a content providing unit 232, a usage state storage unit 233, and an advertisement fee calculation unit 234, and performs information processing described below. Implement or execute a function or action. Note that the internal configuration of the control unit 230 is not limited to the configuration illustrated in FIG. 4, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 230 is not limited to the connection relationship illustrated in FIG. 4, and may be another connection relationship.

(About the submission reception part 231)
The submission accepting unit 231 accepts submission of advertising content from the advertiser apparatus 10. Then, the submission receiving unit 231 stores the advertising content received from the advertiser device 10 in the content storage unit 221. At this time, the submission receiving unit 231 assigns an advertisement ID for each advertisement content, and sets the numbered advertisement ID in the advertisement content.

(About the content providing unit 232)
When the content providing unit 232 receives an advertising content acquisition request from the content acquiring unit 172 of the terminal device 100, the content providing unit 232 acquires predetermined advertising content from the content storage unit 221 and provides the acquired advertising content to the terminal device 100. .

(About the usage status storage unit 233)
The usage status storage unit 233 stores the usage status of the software keyboard transmitted by the usage status transmission unit 175 of the terminal device 100 in the usage status storage unit 222. The usage status storage unit 233 according to the embodiment receives the display count for each advertising content as the usage status of the software keyboard from the usage status transmission unit 175. Therefore, the usage status storage unit 233 stores, for each advertising content (advertising ID), the total number of times the advertising content is displayed in the usage status storage unit 222.

(About advertising fee calculation unit 234)
The advertisement fee calculation unit 234 calculates an advertisement fee based on the number of times the advertisement content is displayed for each advertisement content stored in the usage status storage unit 222. In the advertisement distribution system 1 according to the embodiment, it is assumed that a result reward type in which a higher advertisement fee is calculated as the number of times the advertisement content is displayed is applied.

  Here, an example of processing by the advertisement fee calculation unit 234 will be described using the example shown in FIG. In the case of the example illustrated in FIG. 5, among the advertising contents identified by the advertisement IDs “A11” to “A13”, the advertisement content identified by the advertisement ID “A11” has the highest display count “3500 times”. The display number “200 times” of the advertising content identified by the ID “A12” is the smallest. In this example, the advertisement fee calculation unit 234 calculates the highest advertisement fee charged to the advertiser who has submitted the advertisement content with the advertisement ID “A11” among these advertisement contents, and the advertisement ID “A12”. Calculate the lowest advertising fee that will be charged to the advertiser who submitted the advertising content. For example, the advertisement fee calculation unit 234 calculates the advertisement fee by multiplying the display count by a predetermined amount.

  As described above, the advertisement fee calculation unit 234 can calculate an appropriate advertisement fee by receiving the display count for each advertisement content from the terminal device 100 even when the result reward type is applied. it can.

[5. (Display processing procedure)
Next, the procedure of display processing by the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a flowchart illustrating a display processing procedure performed by the terminal device 100 according to the embodiment. Note that FIG. 6 illustrates an example in which keys are displayed in two stages, such as the software keyboard K10 illustrated in FIG. In addition, FIG. 6 illustrates an example in which a key that is valid for operation is displayed superimposed on the advertising content.

  As illustrated in FIG. 6, the key display unit 171 of the terminal device 100 determines whether or not a software keyboard display instruction has been received from various application control units such as the memo pad application control unit 161 (step S <b> 101). When the key display unit 171 has not received a display instruction for the software keyboard (step S101; No), the key display unit 171 stands by until a display instruction is received.

  On the other hand, when the display instruction of the software keyboard is received (step S101; Yes), the key display unit 171 displays the software keyboard K10 illustrated in FIG. 1 on the display unit 110 (step S102). Further, the content acquisition unit 172 acquires advertisement content from the advertisement providing apparatus 200 (step S103).

  Subsequently, the operation reception unit 173 determines whether a designation operation for designating any of a plurality of keys included in the software keyboard has been received (step S104). If the operation receiving unit 173 has not received a key specifying operation (step S104; No), the operation receiving unit 173 waits until a key specifying operation is received.

  On the other hand, when the key designation operation is accepted by the operation accepting unit 173 (step S104; Yes), the content display unit 174 causes the content acquisition unit 172 to display the display area of the software keyboard as long as the key continues to be designated. The acquired advertisement content is displayed (step S105). Then, the key display unit 171 superimposes and displays a new key (second input candidate) narrowed down by the key designated by the user on the advertisement content displayed by the content display unit 174 (step S106). . Accordingly, the key display unit 171 and the content display unit 174 can display the advertisement content in a display region other than the display region of the key designated by the user and the display region of the new key.

  Then, after step S104, the operation reception unit 173 determines whether or not a key designation operation is being received (step S107). When the key receiving operation is not accepted by the operation accepting unit 173 (step S107; No), the keyboard control unit 170 displays the input characters on the display unit 110 (step S108). Further, the content display unit 174 hides the advertising content displayed in step S105 (step S109). The key display unit 171 displays the software keyboard K10 illustrated in FIG. 1 (step S110).

[6. (Modification)
The terminal device 100 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the terminal device 100 will be described.

[6-1. (Partial display of advertising content)
In the above-described embodiment, when the terminal device 100 displays a software keyboard, generally, a plurality of characters are often input, and thus a plurality of keys are often designated in succession. Here, when the designation operation for designating a key is accepted by the operation accepting unit 173, the terminal device 100 displays the advertising content in an area in which the key designated in the past is displayed rather than the designation operation. May be. This point will be described with reference to FIG. FIG. 7 illustrates an example in which the advertising content C10 illustrated in FIG. 1 is displayed.

  First, in the example illustrated in FIG. 7A, it is assumed that the operation receiving unit 173 receives a designation operation for the kana key K11. In such a case, as shown in FIG. 7B, the content display unit 174 displays the advertising content C20 in which information whose advertising content is not specified by the user is depicted. Then, the key display unit 171 displays the kana key group K20 on the advertising content C20. In the example of FIG. 7B, character strings such as “?” And “Profit information is hidden!” Are depicted in the advertisement content C20. For this reason, at this time, it is difficult for the user to specify a product or the like targeted by the advertising content C20.

  Subsequently, in the state of FIG. 7B, it is assumed that the operation accepting unit 173 accepts an operation of releasing the finger from the display unit 110 at the display position of the kana key K11. The keyboard control unit 170 displays the character “A” in the character display frame F11 of the display unit 110 as shown in FIG. The key display unit 171 displays a software keyboard K10.

  Subsequently, in the state of FIG. 7C, it is assumed that the operation accepting unit 173 accepts a designation operation for the kana key K12 corresponding to the character “sa”. In such a case, the content display unit 174 displays the advertising content C20 as shown in FIG. 7D, and the display area of the kana key K11 designated in FIG. A partial image C11 corresponding to a part of the advertising content C10 is displayed. Specifically, the content display unit 174 extracts the partial image C11 corresponding to the display area of the kana key K11 from the advertising content C10 displayed in the display area of the software keyboard K10, and the extracted partial image C11 is the pseudonym. Displayed in the display area of the key K11. Then, as shown in FIG. 7D, the key display unit 171 displays the characters “sa” and “sa” in the “sa” line in the Japanese kana characters (Japanese syllabary) on the advertisement content C20 and the partial image C11. Kana key group K30 corresponding to “SHI”, “SU”, “SE”, “SO” is displayed.

  As a result, the terminal device 100 can cause the user to view the partial image C11 of the advertising content C10 in the display area of the kana key K11 specified in FIG. 7B, so that something appears in the display area of the software keyboard K10. Recognize that content is hidden.

  In this way, it is assumed that the user inputs the character “Ashiha”. That is, it is assumed that the user designates each kana key corresponding to the characters “A”, “SA”, “TA”, and “HA” included in the software keyboard K10. Thereafter, it is assumed that the operation receiving unit 173 receives a kana key designation operation corresponding to the character “YA”. In such a case, the content display unit 174 displays the advertising content C20 as shown in FIG. Furthermore, the content display unit 174 displays the partial image C12 of the advertising content C10 corresponding to the display area in the display area of the kana key corresponding to the character “A” and the kana key corresponding to the character “TA”. . Furthermore, the content display unit 174 displays the partial image C13 of the advertising content C10 corresponding to the display area in the display area of the kana key corresponding to the character “sa” and the kana key corresponding to the character “ha”. .

  In this manner, the terminal device 100 can realize an advertisement display with game characteristics by gradually displaying the partial image of the advertisement content C10 in the display area of the key designated in the past. As a result, since the terminal device 100 can increase the user's desire to view the advertising content C10, the advertising effect can be improved.

  In the example illustrated in FIG. 7, when a newly displayed key (second input candidate) is designated, the content display unit 174 may display a partial image in the display area of the key. Good. For example, in the example of FIG. 7D, it is assumed that a kana key corresponding to the character “shi” is designated in the kana key group K30. In this case, the content display unit 174 displays the partial image of the advertising content C10 corresponding to the display area in the display area of the character “shi” (the display area of the character “ka” in FIGS. 7A and 7C). May be displayed.

  In the example illustrated in FIG. 7, the content display unit 174 may display the entire advertisement content C10 when the key type designated by the user is equal to or greater than a predetermined threshold. For example, in the example shown in FIG. 7E, it is assumed that the predetermined threshold is “5”. In this case, the content display unit 174 specifies the type of key specified by the user (characters “a”, “sa”, “ta”, “ha” by designating the kana key corresponding to the character “ya”. , “Kana key corresponding to“ ya ”) is equal to or greater than the predetermined threshold value“ 5 ”, so that the entire advertising content C10 is displayed as in the example shown in FIG.

  In the example illustrated in FIG. 7, the content display unit 174 may superimpose and display the partial images C11, C12, or C13 on the advertising content C20, or synthesize the partial images C11, C12, or C13 with the advertising content C20. In addition, the combined advertisement content C20 may be displayed.

[6-2. (Continuous display of different advertising content)
Moreover, in the said embodiment, the terminal device 100 may display different advertising content relevant to each other each time a key is designated by the user. This point will be described with reference to FIG.

  In the example shown in FIG. 8A, the content display unit 174 displays an advertisement in which a character string such as “Campaign in progress” is rendered when the kana key K11 corresponding to the character “A” is designated. The content C31 is displayed. In the example shown in FIGS. 8B and 8C, the content display unit 174 displays a character string such as “coffee present” when the kana key K12 corresponding to the character “sa” is designated. When the drawn advertisement content C32 is displayed and the kana key corresponding to the character “TA” is designated, the advertisement content C33 in which the character string “A cafe until March 31!” Is drawn. Is displayed.

  In the case of the example illustrated in FIG. 8, each time the key is specified, the terminal device 100 displays any of the advertising contents C31 to C33 regarding the store “A cafe” that is the advertiser. Thereby, since the terminal device 100 can implement | achieve the advertisement display with game property, it can heighten the user's desire to browse advertisement content C31-C33, and, as a result, aim at the improvement of an advertising effect. Can do.

  In the example illustrated in FIG. 8, the content display unit 174 may display the advertisement contents C31 to C33 in order according to a predetermined display order, or display any one of the advertisement contents C31 to C33 at random. May be. For example, when the display order of advertisement content is determined in advance, each advertisement content displayed in the example of FIG. 8 may be a so-called “para-pala cartoon”. Specifically, a user who is accustomed to key operations may specify each key quickly. However, the terminal device 100 displays advertisement contents such as “Flipbook comics” in order so that afterimages appear as moving images. It is possible to allow a user to browse various advertisement contents. Thereby, the terminal device 100 can improve the advertising effect.

  In the example illustrated in FIG. 8, the content display unit 174 may assign advertisement content to be displayed for each key. For example, the content display unit 174 may always display the advertising content C31 when the kana key K11 corresponding to the character “A” is designated as in the example of FIG.

[6-3. (Translucent display of advertising content)
In the above embodiment, the terminal device 100 may display the advertising content in a semi-transparent state on the software keyboard K10 when a key designation operation is accepted. This point will be described with reference to FIG.

  In the example shown in FIG. 9A, it is assumed that the operation accepting unit 173 accepts a designation operation for the kana key K11. In such a case, the content display unit 174 superimposes and displays the translucent advertisement content C40 on the software keyboard K10 displayed by the key display unit 171 as in the example illustrated in FIG. 9B. In other words, the content display unit 174 superimposes and displays the translucent advertisement content C40 so that the software keyboard K10 can be visually recognized. Then, the key display unit 171 displays the kana key group K20 on the advertising content C40.

  Thus, since the terminal device 100 can display the advertisement content in a translucent state so that the user can visually recognize the software keyboard K10, the terminal device 100 displays the advertisement and always allows the user to visually recognize the key arrangement. Can do. Accordingly, the terminal device 100 can prevent usability from being lowered even when the advertisement is displayed using the display area of the software keyboard K10.

[6-4. (Reduced display of advertising content)
Moreover, in the said embodiment, when the designation | designated operation of the key is received, the terminal device 100 may display the whole advertisement content other than the area | region where the key in which key operation is effective is displayed. This point will be described with reference to FIG.

  In the example shown in FIG. 10, the key display unit 171 displays the kana key group K20. In this case, although the user needs the kana key group K20 in which the key operation is effective, the keys displayed in other areas are unnecessary. Therefore, as shown in FIG. 10, the content display unit 174 reduces and displays the entire advertisement content C10 in an area other than the display area of the kana key group K20 in the display area of the software keyboard K10. In other words, the content display unit 174 performs display processing so that the entire advertising content C10 can be visually recognized. Thereby, since the terminal device 100 can make a user visually recognize the whole advertising content, the improvement of an advertising effect can be aimed at.

[6-5. (Fixed display area of advertising content)
In the above embodiment, the terminal device 100 may display advertisement content in a predetermined key display area when a key designation operation is accepted. This point will be described with reference to FIG.

  In the example illustrated in FIG. 11, it is assumed that the terminal device 100 is used while being tilted sideways, and the key display unit 171 displays a software keyboard K50 used when inputting Roman characters. Such a software keyboard K50 corresponds to a keyboard called “101 keyboard”, “102 keyboard”, “106 keyboard”, or the like.

  Here, among the keys included in the software keyboard K50, the space key K51 to which a space is assigned has a relatively large display size. For this reason, the content display unit 174 displays the advertising content C50 in the display area of the space key K51 when the key K52 corresponding to the character “A” or the like is designated as in the example of FIG. . At this time, the content display unit 174 may display the still image advertising content C50, or may display the advertising content C50 in which display characters scroll horizontally.

  As described above, the terminal device 100 displays the advertisement content only in the display area of the specific space key K51, thereby displaying the advertisement and allowing the user to always recognize the key arrangement of the software keyboard K50. A decrease in usability can be prevented.

  The content display unit 174 is not limited to the example of the software keyboard K50 shown in FIG. 11, and the advertising content C50 is displayed only on a specific key (for example, a confirmation key) included in the software keyboard K10 shown in FIG. It may be displayed.

[6-6. Targeting delivery (1)]
Moreover, in the said embodiment, the terminal device 100 may fluctuate the advertising content of a display object according to the character input by the user. Specifically, the content acquisition unit 172 transmits a character being input (for example, a character displayed in the character display frame F11) to the advertisement providing apparatus 200 when the user operates the software keyboard. Then, the content providing unit 232 of the advertisement providing apparatus 200 provides the terminal apparatus 100 with advertisement content related to the character received from the terminal apparatus 100. Then, the content display unit 174 of the terminal device 100 displays the advertisement content newly received from the advertisement providing device 200 when a key is designated thereafter.

  For example, when the content providing unit 232 receives the character “car” from the terminal device 100, the content providing unit 232 provides the terminal device 100 with advertisement content related to the car. Then, the content display unit 174 displays the advertisement content related to the “car” received from the advertisement providing apparatus 200 when a new key is designated after the input of “car”.

  Thereby, since the terminal device 100 can display the advertising content in the field where the user is likely to be interested, the advertising effect can be improved.

  In the above example, the content acquisition unit 172 of the terminal device 100 may transmit the prediction conversion candidate character to the advertisement providing device 200. For example, some terminal devices 100 may have a function of displaying a character including a character being input as a predictive conversion candidate based on a past input operation. For example, depending on the terminal device 100, when the user has previously input the character “car”, “car” may be displayed as a prediction conversion candidate when the character “ku” is input. . The content acquisition unit 172 may transmit such prediction conversion candidates to the advertisement providing apparatus 200.

  As a result, the terminal device 100 can display advertising content in a field that is likely to be of interest to the user before all the character strings are input to the user. Can be planned.

[6-7. Targeting delivery (2)]
Moreover, in the said embodiment, the terminal device 100 may fluctuate the advertising content of display object according to the application currently started. Specifically, the software keyboard displayed by the key display unit 171 is used in various applications. For example, the software keyboard is used in a notepad application, a search application, a browser, and the like. Therefore, the content acquisition unit 172 transmits application information of an application using the software keyboard to the advertisement providing apparatus 200. Then, the content providing unit 232 of the advertisement providing apparatus 200 provides the terminal apparatus 100 with advertisement content related to the application information received from the terminal apparatus 100. Thereby, since the terminal device 100 can display the advertising content in the field where the user is likely to be interested, the advertising effect can be improved.

[6-8. Click on ad content)
In the above embodiment, the content display unit 174 of the terminal device 100 may display the advertising content linked to the advertiser's web page, and the operation reception unit 173 presses the advertising content. An operation (click) may be accepted. In this case, the user can view the advertiser's web page by pressing (touching) the advertising content while pressing any key.

  In the above example, the operation accepting unit 173 may accept an operation of pressing the advertisement content by voice or an operation of pressing the advertisement content by moving the terminal device 100. Thereby, since the terminal device 100 makes it easy for the user to press the advertisement content, the usability can be improved.

  Specifically, the terminal device 100 generally includes a microphone that collects a user's utterance. Therefore, the operation reception unit 173 may be the one in which the advertisement content is pressed when a predetermined word uttered by the user is collected by a microphone (for example, “click”). As a result, the user can browse the advertiser's web page by simply saying “click” while pressing any key.

  The terminal device 100 generally includes an acceleration sensor that detects movement, tilt, and the like of the terminal device 100. Therefore, the operation accepting unit 173 detects, when the acceleration sensor detects a predetermined movement in the terminal device 100 (for example, “movement where the terminal device 100 tilts 90 degrees”, “movement where the terminal device 100 moves left and right”). The advertisement content may be pressed. Thereby, the user can browse the advertiser's web page by simply tilting the terminal device 100 or shaking the terminal device 100 left and right while pressing any key.

[6-9. (Advertising content submission example)
Moreover, in the said embodiment, the example in which an advertisement charge is calculated by a result reward type was shown. However, the advertisement distribution system 1 according to the embodiment can also be applied to an aspect in which the advertiser pays a fixed advertisement fee to the advertisement provider when the advertisement content is submitted. Here, when the advertisement content displayed by the terminal device 100 is determined for each key, the advertisement providing apparatus 200 may set a higher advertisement fee for a key that is easier to be pressed by the user. This point will be described with reference to FIGS.

  The terminal device 100 described below has the same configuration as that shown in FIG. Further, the advertisement providing apparatus 200 has a content storage unit 321 instead of the content storage unit 221 and a usage status storage unit 322 instead of the usage status storage unit 222, as compared with the configuration shown in FIG. And

  First, in this example, it is assumed that the advertising content displayed by the terminal device 100 is determined for each key. In this case, the usage status transmission unit 175 of each terminal device 100 included in the advertisement distribution system 1 transmits the specified number of times for each key included in the software keyboard to the advertisement providing device 200 as the usage status of the software keyboard. For example, the software keyboard K10 illustrated in FIG. 1 is displayed by the key display unit 171. In this case, the usage status transmission unit 175 calculates the specified number of times for each key by counting the number of times that the specified operation is received by the operation receiving unit 173 for each key included in the software keyboard K10. For example, the usage status transmitting unit 175 specifies the designated number of kana keys corresponding to the character “A” “100 times”, the designated number of kana keys corresponding to the character “ka” “50 times”,.・ Count the specified number of times of confirmation key “300 times”.

  Then, the usage status storage unit 233 of the advertisement providing device 200 stores the specified number of times for each key received from each terminal device 100 in the usage status storage unit 322. Here, FIG. 12 shows an example of the usage status storage unit 322 according to the modification. In the example illustrated in FIG. 12, the usage status storage unit 322 includes items such as “key”, “specified number of times”, and “advertisement fee”. “Key” indicates each key displayed on the terminal device 100. “Specified number” indicates the number of times the key is specified in each terminal device 100. “Advertisement fee” corresponds to the amount charged by the advertisement provider to the advertiser who submitted the advertisement content. In the example shown in FIG. 12, an example in which conceptual information such as “high”, “low”, and “medium” is stored in the advertisement fee of the usage status storage unit 322 is shown. (Numerical value) is stored. As described above, the usage status storage unit 322 illustrated in FIG. 12 generally stores statistical information such as which key is easily designated by the user.

  Further, the advertisement fee calculation unit 234 of the advertisement providing apparatus 200 calculates an advertisement fee based on the number of times the key is specified for each key stored in the usage status storage unit 322. That is, the advertisement fee calculation unit 234 calculates, for each key, an advertisement fee for displaying the advertisement content when the key is designated. For example, the advertisement fee calculation unit 234 calculates a higher advertisement fee for a key with a larger number of specified times, for example, by multiplying the specified number of times by a predetermined amount.

  Further, the submission accepting unit 231 of the advertisement providing device 200 provides the advertiser device 10 with the advertising fee for each key stored in the usage status storage unit 322, and then makes the display target from the advertiser device 10. Accepts advertising content submission with key specification. For example, the submission accepting unit 231 accepts submission of advertisement content to be displayed for each kana key or confirmation key corresponding to the characters “A”, “K”, and “SA”. Then, the submission receiving unit 231 stores the advertisement content received in this way in the content storage unit 321 in association with the key to be displayed.

  Here, FIG. 13 shows an example of the content storage unit 321 according to the modification. In the example illustrated in FIG. 13, the content storage unit 321 includes items such as “advertisement ID”, “advertisement content”, and “display target key”. “Advertisement ID” indicates identification information for identifying advertisement content. “Advertising content” indicates the file name of the advertising content. The “display target key” indicates a key specified when the advertisement content is displayed.

  That is, in FIG. 13, the advertisement content (AAA.gif) identified by the advertisement ID “A11” is specified by the user with each kana key corresponding to the characters “a”, “ka”, and “sa” and the confirmation key. It shows an example that is displayed when In other words, in FIG. 13, when the advertiser designates each kana key corresponding to the characters “A”, “KA”, and “SA” or a confirmation key when the advertising content is submitted, , The advertisement providing apparatus 200 is requested to display the advertisement content (AAA.gif).

  The content providing unit 232 also displays the advertising content and display target key stored in the content storage unit 321 so that the terminal device 100 can display the advertising content regardless of which key included in the software keyboard is designated. Is provided to the terminal device 100. That is, the set of display target keys corresponding to each advertisement content provided by the content providing unit 232 matches all keys included in the software keyboard.

  Then, the content acquisition unit 172 of the terminal device 100 stores the advertisement content provided by the content providing unit 232 in association with the display target key in the content storage unit 140. Then, the content display unit 174 acquires, from the content storage unit 140, the advertisement content stored in association with the specified key when the operation receiving unit 173 receives the key specifying operation. Displayed advertising content.

  For example, it is assumed that the content storage unit 140 of the terminal device 100 stores the advertisement content corresponding to the advertisement IDs “A11” to “A13” illustrated in FIG. At this time, if the operation accepting unit 173 accepts an operation for designating a kana key corresponding to the character “NA”, the content display unit 174 includes characters of the advertising content stored in the content storage unit 140. The advertisement content “CCC.swf” corresponding to “NA” is displayed. When the operation accepting unit 173 accepts a kana key designation operation corresponding to the character “A”, the content display unit 174 displays the advertisement content “AAA.gif” or “ BBB.jpg "is displayed.

  As described above, the advertisement providing apparatus 200 calculates an appropriate advertisement fee by setting an advertisement fee according to the use state of the key by each user when the advertisement content to be displayed for each key is determined. can do. Thereby, the advertiser can select the key to be displayed according to the budget. As a result, the advertisement providing apparatus 200 can realize flexible advertisement distribution for the advertiser.

  In the above example, an example is shown in which an advertisement fee is set for each key. However, a fixed advertisement fee may be set for each key, and the advertisement providing apparatus 200 displays advertisement content within a predetermined period. The number of impressions (number of impressions) may be guaranteed to the advertiser. In this case, the content providing unit 232 includes the usage status storage unit 222 illustrated in FIG. 5, and holds the current number of display times in each advertisement content. Then, the content providing unit 232 sets each advertisement content so as to reach the guaranteed display count guaranteed by the advertiser based on the designated number for each key stored in the usage status storage unit 322 shown in FIG. May be provided to the terminal device 100 in combination with the advertising content and the display target key.

  For example, the content providing unit 232 uses, as the advertising content in which the difference between the guaranteed display count and the display count is larger among the advertising content in which the display count stored in the usage status storage unit 222 has not reached the guaranteed display count, The key is assigned to a key having a large number of designations stored in the storage unit 322. At this time, when the display deadline of the advertisement content is set, the content providing unit 232 assigns the advertisement content having a smaller number of remaining days (remaining time) until the display deadline to a key having a larger specified number of times.

  As described above, the advertisement providing apparatus 200 guarantees to the advertiser by providing the advertisement content based on the usage status of each key stored in the usage status storage unit 322 (specified number of times for each key). Can increase the likelihood of meeting the number of impressions.

  In the above example, the advertisement providing apparatus 200 may include a usage status storage unit 322 that stores the designated number of each key for each user. That is, the advertisement providing apparatus 200 may hold statistical information such as which key is easily designated by the user for each user. In this case, the advertisement providing apparatus 200 determines the advertisement content to be provided to each terminal apparatus 100 based on the designated number of each key managed for each user. Thereby, the advertisement providing apparatus 200 can further increase the possibility of satisfying the number of impressions guaranteed to the advertiser.

[6-10. content〕
Further, as described above, the advertising content described so far may not be content intended for advertising but may be content not intended for advertising. For example, the terminal device 100 may display image data such as wallpaper set in advance by the user instead of the advertisement content described above.

  Moreover, in the said embodiment, as shown in FIG. 6 etc., the terminal device 100 showed the example which acquires advertisement content from the advertisement provision apparatus 200, when displaying a software keyboard. However, the content acquisition unit 172 may acquire advertisement content from the advertisement providing apparatus 200 in advance regardless of the timing of displaying the software keyboard.

[6-11. Others]
In the said embodiment, the case where the terminal device 100 was portable terminals, such as a smart phone, was mentioned as an example, and was demonstrated. However, the terminal device 100 described above can be applied to devices other than portable terminals as long as the information processing device displays a software keyboard. For example, the terminal device 100 may be a desktop PC or the like. When the touch panel is not employed in the terminal device 100, the operation reception unit 173 receives various operations on the software keyboard via the input unit 120 such as a mouse or a remote controller.

  Moreover, in the said embodiment, the terminal device 100 showed the example which displays advertisement content in the display area of a software keyboard. However, the terminal device 100 may display advertisement content in a display area such as the character display frame F11 as well as the display area of the software keyboard.

  Moreover, each embodiment shown in FIGS. 1-13 can be suitably combined in the range which does not contradict a process content. For example, the embodiment shown in FIG. 7 and the embodiment shown in FIG. 9 can be combined. In this case, in FIG. 7B, the content display unit 174 displays the advertising content C20 in a translucent state. In the example of FIG. 7D, the content display unit 174 displays the advertising content C20 and the partial image C11 in a translucent state.

  1, FIG. 7 to FIG. 10, FIG. 12 and FIG. 13 are described with reference to FIG. 1, FIG. 7 to FIG. 10, FIG. Each of the illustrated embodiments can also be applied to the software keyboard K50 shown in FIG. For example, in the example shown in FIG. 1, the terminal device 100 displays the software keyboard K50, and when the key K52 corresponding to the letter “A” is designated, the advertising content is displayed in the display area of the software keyboard K50. C10 is displayed, and the letter “A” is superimposed on the advertising content C10.

  For example, the keys included in the software keyboard K50 may include keys that can be specified simultaneously with other keys, such as a shift key (Shift key) and a control key (Ctrl key). When such a shift key or the like is designated, the terminal device 100 can operate and operate a key (shift key or the like) designated by the user on the advertisement content C10 displayed in the display area of the software keyboard K50. Keys (for example, characters, keys corresponding to “A” to “Z”) are displayed in a superimposed manner.

  In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  For example, the terminal device 100 illustrated in FIG. 3 may include a display control unit in which a key display unit 171 and a content display unit 174 are integrated. The display control unit performs processing for displaying a software keyboard and processing for displaying advertisement content. In this case, the display control unit superimposes the key specified by the user on the advertising content, thereby displaying the advertising content in a display area other than the area where the key specified by the user is displayed. indicate.

[7. effect〕
As described above, the terminal device 100 according to the embodiment includes the operation reception unit 173, the key display unit 171 and the content display unit 174 (corresponding to an example of a display control unit). The operation accepting unit 173 accepts a designation operation for designating any of a plurality of information input keys (for example, a software keyboard) displayed on the display unit 110. When the designation operation is accepted by the operation accepting unit 173, the key display unit 171 and the content display unit 174 are other than the area where the key designated in the designation operation is displayed among the display areas of the display unit 110. Advertisement content (corresponding to an example of predetermined content) is displayed in another display area.

  Thereby, since the terminal device 100 according to the embodiment displays the advertisement content in the key display area which is unnecessary for the user at the moment when the key is touched, the display area of the display unit 110 is effectively used for the advertisement display. Can do.

  In the terminal device 100 according to the embodiment, the content display unit 174 displays advertisement content in a display area where a plurality of keys are displayed. In addition, the key display unit 171 superimposes and displays the key specified in the specifying operation on the advertisement content displayed by the content display unit 174.

  Thereby, since the terminal device 100 which concerns on embodiment always displays the key designated to the user, it can prevent the fall of usability.

  Further, in the terminal device 100 according to the embodiment, the key display unit 171 and the content display unit 174 (hereinafter referred to as a display control unit) perform the specifying operation when the specifying operation is received by the operation receiving unit 173. The advertising content is displayed in a display area other than the area where the designated key and operable key are displayed.

  Thereby, since the terminal device 100 according to the embodiment always displays the key designated by the user and the operable key, it is possible to prevent the usability from being lowered.

  Further, in the terminal device 100 according to the embodiment, when the designation operation is accepted by the operation accepting unit 173, the display control unit displays the advertisement content or the display content of the key designated in the past from the designation operation. Display a portion of the advertising content.

  Thereby, since the terminal device 100 according to the embodiment can realize an advertisement display with game characteristics, it is possible to improve the advertisement effect.

  In the terminal device 100 according to the embodiment, the display control unit displays different contents that are related to each other each time the designation operation is received by the operation reception unit 173.

  Thereby, since the terminal device 100 according to the embodiment can realize an advertisement display with game characteristics, it is possible to improve the advertisement effect.

  In the terminal device 100 according to the embodiment, the display control unit displays the advertising content on a plurality of keys in a translucent state.

  Thereby, since the terminal device 100 which concerns on embodiment can make a user visually recognize a software keyboard, even if it is a case where an advertisement display is performed, the fall of usability can be prevented.

  Further, in the terminal device 100 according to the embodiment, the display control unit displays the advertisement content in a display area of a predetermined key among a plurality of keys when the designation operation is received by the operation reception unit 173. indicate.

  Thereby, since the terminal device 100 according to the embodiment can always make the user recognize the key layout of the software keyboard, it is possible to prevent the usability from being lowered even when the advertisement is displayed.

  In the terminal device 100 according to the embodiment, the display control unit varies the content to be displayed according to the information input in the designation operation.

  Thereby, since the terminal device 100 according to the embodiment can display the advertising content in a field in which the user is likely to be interested, the advertising effect can be improved.

  Further, in the terminal device 100 according to the embodiment, the operation receiving unit 173 is activated by a voice uttered by the user or an operation of moving the terminal device 100 when the advertising content is displayed by the display control unit. An operation of pressing advertisement content is accepted.

  Thereby, since the terminal device 100 according to the embodiment makes it easy for the user to press the advertisement content, the usability can be improved.

  In addition, the usage status transmission unit 175 of the terminal device 100 according to the embodiment transmits the number of times the advertising content is displayed by the display control unit to the advertisement providing device 200. In addition, the advertisement providing apparatus 200 according to the embodiment includes a submission receiving unit 231, a usage state storage unit 233, and an advertisement fee calculation unit 234. The submission acceptance unit 231 accepts submission of advertising content from an advertiser (advertiser apparatus 10). The usage status storage unit 233 stores the display count transmitted by the usage status transmission unit 175 in the usage status storage unit 222 for each advertisement content provided to the terminal device 100. Further, the advertising fee calculation unit 234 calculates the advertising fee charged to the advertiser who has submitted the advertising content received by the submission receiving unit 231 based on the display count stored in the usage status storage unit 222. .

  Thereby, the advertisement providing apparatus 200 according to the embodiment can calculate an appropriate and valid advertisement fee in the case of the result reward type.

  Moreover, in the terminal device 100 according to the embodiment, the display control unit displays advertisement content that is determined in advance for each key specified in the specifying operation. In addition, the usage status transmission unit 175 transmits, to the advertisement providing apparatus 200, the designated number of times that the key is designated for each key designated in the designation operation. Further, in the advertisement providing apparatus 200 according to the embodiment, the advertisement fee calculation unit 234 calculates the advertisement fee for each key based on the designated number of times for each key transmitted by the usage state transmission unit 175. Further, the submission receiving unit 231 provides the advertiser with the advertising fee for each key calculated by the advertising fee calculating unit 234, and submits the advertising content together with the designation of the key for displaying the advertising content from the advertiser. Accept.

  Thereby, the advertisement providing apparatus 200 according to the embodiment can provide an appropriate and valid advertisement fee to the advertiser, and can realize flexible advertisement distribution for the advertiser.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art It is possible to implement the present invention in other forms with improvements.

  Further, the “means” described in the claims can be read as “section (module, unit)” or “circuit”. For example, the operation accepting unit can be read as an operation accepting unit or an operation accepting circuit.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 100 Terminal device 110 Display part 171 Key display part 172 Content acquisition part 173 Operation reception part 174 Content display part 175 Usage condition transmission part 200 Advertisement provision apparatus 231 Submission reception part 232 Content provision part 233 Usage condition storage part 234 Advertising fee calculation department

Claims (14)

An operation accepting means for accepting a designation operation for designating any of a plurality of keys for inputting information displayed on the display device;
When a designated operation is accepted by the operation accepting unit, a predetermined content is placed in a display area other than the area where the key designated in the designated operation is displayed among the display areas of the display device. And a display control means for displaying the terminal device. The display control means includes
Content display means for displaying the predetermined content in a display area where the plurality of keys are displayed;
The terminal device according to claim 1, further comprising: a key display unit that superimposes and displays the key specified in the specifying operation on the predetermined content displayed by the content display unit. The display control means includes
When the designated operation is accepted by the operation accepting unit, the predetermined content is displayed in the other display area other than the area where the key designated in the designated operation and the operable key are displayed. The terminal device according to claim 1, wherein the terminal device is a terminal device. The display control means includes
When the specified operation is received by the operation receiving means, the predetermined content or a part of the predetermined content is displayed in a display area of a key specified in the past from the specified operation. The terminal device as described in any one of Claims 1-3. The display control means includes
The terminal device according to any one of claims 1 to 4, wherein different contents related to each other are displayed each time a specified operation is received by the operation receiving unit. The display control means includes
The terminal device according to any one of claims 1 to 5, wherein the predetermined content is displayed on the plurality of keys in a semi-transparent state. The display control means includes
The specified content is displayed in a display area of a predetermined key among the plurality of keys when a specified operation is received by the operation receiving unit. The terminal device as described in any one. The display control means includes
The terminal device according to claim 1, wherein content to be displayed is changed according to information input in the specifying operation. The operation receiving means is
When the predetermined content is displayed by the display control means, an operation of pressing the predetermined content is received by a voice uttered by the user or an operation of moving the terminal device by the user. Item 9. The terminal device according to any one of Items 1 to 8. An advertisement distribution system including an advertisement providing device and a terminal device,
The advertisement providing device includes:
Providing means for providing advertising content to the terminal device;
The terminal device
Obtaining means for obtaining advertising content provided by the providing means;
An operation accepting means for accepting a designation operation for designating any of a plurality of keys for inputting information displayed on the display device;
When the designation operation is accepted by the operation accepting unit, the acquisition unit causes a display area other than the area where the key designated in the designation operation is displayed among the display areas of the display device. An advertisement distribution system comprising: display control means for displaying the acquired advertisement content. The terminal device
A transmission means for transmitting the number of times the advertisement content is displayed by the display control means to the advertisement providing apparatus;
The advertisement providing device includes:
A trafficking means for accepting trafficking of advertising content from advertisers,
Storage means for storing the number of display times transmitted by the transmission means in a storage unit for each advertisement content provided to the terminal device;
And a calculating means for calculating an advertising fee charged to an advertiser who has submitted the advertising content accepted by the submission accepting means based on the number of display times stored in the storage unit. The advertisement distribution system according to claim 10. The display control means includes
Display pre-determined advertising content for each key specified in the specifying operation,
The terminal device
For each key specified in the specifying operation, further comprising a transmission means for transmitting the specified number of times the key is specified to the advertisement providing device,
The advertisement providing device includes:
Based on the specified number of times for each key transmitted by the transmission means, the advertising fee for each key is calculated,
A submission accepting means for providing the advertiser with an advertising fee for each key calculated by the calculating means, and accepting submission of the advertising content together with designation of a key for displaying the advertising content from the advertiser; The advertisement distribution system according to claim 10, further comprising: A display processing method executed by a terminal device,
An operation accepting step for accepting a designation operation for designating any of a plurality of keys for inputting information displayed on the display device;
When a designated operation is accepted by the operation accepting step, a predetermined content is placed in a display area other than the area where the key designated in the designated operation is displayed among the display areas of the display device. And a display control process for displaying. An operation acceptance procedure for accepting a designation operation for designating one of a plurality of information input keys displayed on the display device;
When a designated operation is accepted by the operation acceptance procedure, a predetermined content is placed in a display area other than the area where the key designated in the designation operation is displayed among the display areas of the display device. A display processing program for causing a computer to execute a display control procedure to be displayed.

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