JP2014134836A - Information processing device and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize charging depending on a user's degree of interest in actual viewing, regarding the same video advertisement.SOLUTION: An information processing device comprises: advertisement transmission means that transmits an advertisement which is video with audio to a terminal; on/off determination means that determines whether reproduction of the audio is turned on or off, regarding reproduction of the advertisement on the terminal; and charging means that, when it is determined that reproduction of the audio is turned on, performs advertisement charging of an amount of money different from that when it is not determined that reproduction of the audio is turned on.

Description

  The present invention relates to billing for moving image advertisements.

  In recent years, with the widespread use of video content, video advertisements displayed before or during the main video content have also increased. As an example of such a device for billing a video advertisement, there has been conventionally known an example of billing an advertisement when a video advertisement is played up to a predetermined portion of the playback time without skipping operation early.

  There has also been known a proposal (see, for example, Patent Document 1) in which a user selects an advertisement type such as a still image or a moving image to download and view and charges according to the total capacity and the number of downloads.

JP 2004-021443

  However, even if a video ad is played, whether you are just spending time without watching the ad, whether you are watching the video ad itself with interest, or the interest level of the user at the time of viewing, that is, the value of the ad display Therefore, it was not possible to realize the billing according to the degree of interest.

  In the technique of Patent Document 1, content for each type needs to be prepared in advance, and charging is determined at the time of downloading regardless of whether or not viewing is performed. It could not be reflected in the billing.

  An object of the present invention is to realize charging according to the degree of interest of a user at the time of actual viewing of the same moving image advertisement.

  Based on the above object, the information processing apparatus according to one aspect (1) of the present invention includes an advertisement transmitting unit that transmits an advertisement, which is a moving image with sound, to the terminal, and the reproduction of the advertisement on the terminal. On / off determination means for determining whether or not playback is on, and billing means for performing advertisement billing of an amount based on the determination result.

  An information processing method according to another aspect (6) of the present invention captures the above aspect in a method category, and includes an advertisement transmission process for transmitting an advertisement that is a moving image with sound to a terminal, Regarding advertisement reproduction, the computer executes an on / off determination process for determining whether or not the sound reproduction is on, and a charging process for charging an advertisement based on the result of the determination.

  According to another aspect (2) of the present invention, in any one of the above aspects, the billing unit turns off the sound reproduction at the start of the advertisement reproduction and turns on the sound reproduction after the reproduction starts. When it is determined by the on / off determination means that the advertisement is charged, a predetermined amount of advertisement is charged.

  According to another aspect (3) of the present invention, in any one of the above aspects, information that stores information indicating a specific part that is a part specified in advance in the reproduction time of the advertisement in association with the advertisement. Storage means, wherein the billing means is determined by the on / off determination means to turn on or off the sound reproduction for the specific portion indicated by the information stored in the information storage means regarding the reproduction of the advertisement on the terminal. In such a case, the advertising fee is charged for the different amount.

  According to another aspect (4) of the present invention, in any one of the above aspects, the apparatus further includes switching means for switching the advertisement to be reproduced according to the determined on or off. .

  According to another aspect (5) of the present invention, in any one of the aspects described above, the time during which the sound reproduction is turned on among the reproduction time of the advertisement is measured based on the result of the determination by the on / off determination unit. The billing unit varies the amount of the billing for the advertisement according to the measured time.

  ADVANTAGE OF THE INVENTION According to this invention, the charge according to the user's interest level at the time of actual viewing can be implement | achieved about the same moving image advertisement.

The functional block diagram which shows a structure about embodiment of this invention. The figure which shows the example of data (advertisement storage means) in embodiment of this invention. The figure which shows the example of data (on-off storage means and charging result storage means) in the embodiment of the present invention. The flowchart which shows the process sequence in embodiment of this invention. The example of a screen display in the embodiment of the present invention (state in which sound is off). The example of a screen display in the embodiment of the present invention (sound is on).

  Next, a mode for carrying out the present invention (referred to as “embodiment”) will be illustrated along the drawings. In addition, the assumptions common to the contents already described in the background art and problems are omitted as appropriate.

[1. Constitution〕
The present embodiment relates to the information processing apparatus 1 (also referred to as “this apparatus 1”) shown in FIG. 1, and this apparatus 1 transmits video content to a terminal T via a communication network N (Internet, mobile phone network, etc.). And a video advertisement are transmitted and displayed (for example, FIG. 5 and FIG. 6).

  The apparatus 1 has a computer configuration such as an arithmetic control unit 6 such as a CPU, a storage device 7 such as a main memory and an auxiliary storage device, a communication device 8 (such as a communication device and a communication adapter) with a communication network N, Have In the apparatus 1, each element shown in FIG. 1 is realized by the computer control unit 6 executing a computer program (for example, a server program) stored in the storage device 7.

  Among these, the advertisement storage means 25 is a means for storing advertisement data to be displayed before the main part of the content on the terminal T (for example, FIG. 2), and is specified in advance for the advertisement reproduction time in association with the advertisement. It also serves as information storage means for storing information indicating a specific part that is a specific part (such as “10-17 seconds” corresponding to the information item “range of specific part” in the example of FIG. 2).

  Here, the storage means is not limited to so-called local storage, but may be remote storage by network computing (cloud). The storage means may include not only a data storage area but also functions such as data input / output and management. The unit of the storage means shown in this application is for convenience of explanation, and the configuration can be divided or integrated as appropriate. Further, in addition to the storage means for specifying, storage means for processing targets, work areas, results, and the like are used as appropriate.

  The terminal T is a client system such as a smartphone, a tablet PC, a mobile phone terminal, or a personal computer. One terminal T is shown as a representative in FIG. In the case of a smartphone, the terminal T includes not only a computer configuration according to the present apparatus 1 but also means such as a circuit that performs control such as positioning using a built-in rechargeable battery, voice call, GPS, and the like.

  Note that the arrows in the figure (for example, FIG. 1) supplementarily indicate the main direction of the flow of data, control, etc., and do not mean the denial of other flows or the limitation of the direction. For example, before or after data acquisition in a certain direction, a data request or an acknowledgment (ACK) can occur in the reverse direction.

  Further, each means other than the storage means is a processing means that realizes and executes the functions and operations of information processing as described below, but these are functional units arranged for the purpose of explanation, and actual hardware It doesn't matter if it matches elements or software modules.

[2. Action)
The flowchart of FIG. 4 shows a processing procedure particularly related to the present embodiment for the apparatus 1 configured as described above.

[2-1. (On / off judgment)
The apparatus 1 displays an advertisement (referred to as a “moving picture advertisement”) that is a moving picture with sound prior to playing a movie or other moving picture content main part in response to a user operation on the terminal T. Specifically, the advertisement transmitting unit 20 transmits a video advertisement as streaming distribution data or the like to the terminal T (step S11), and the on / off determining unit 30 determines whether or not the audio reproduction is on or off for the advertisement reproduction on the terminal T. Determine whether.

  This determination is performed as follows, for example. First, a moving image reproduction module provided in the terminal T or a browser (not shown) is used for reproducing the moving image content main part and the moving image advertisement. The moving image reproduction module has a function of reproducing a requested moving image and a function of switching on / off reproduction of sound accompanied by the moving image.

  In particular, in the present embodiment, as the moving image reproduction module, a module having a transmission function (step S15 in FIG. 4) for transmitting the state and switching to the apparatus 1 as to whether audio reproduction is on or off is used. The moving image playback module having such a function may be provided from a predetermined server in advance, or the apparatus 1 may provide the terminal T.

  5 and 6 show an example of the display screen G by such a moving image reproduction module. The display screen G in this example includes a reproduction operation area A1, a moving image reproduction area A2, and an audio operation area A3. The voice operation area A3 includes a volume adjustment slide bar V and a voice on / off toggle (alternate) switching button B, and a voice off state (FIG. 5) and a voice on state according to the tap operation of the button B. It changes to (FIG. 6) alternately.

  The on / off determination means 30 of the apparatus 1 receives and records the audio on / off switching content as data from such a moving image reproduction module (step S16), thereby determining whether the audio reproduction is on or off (step S16). S17).

  Various modes of switching on and off and transmitting voice are conceivable. As an example, after receiving a video advertisement on the terminal T and starting playback (step S12), each time the voice on / off operation is performed by tapping the button B, In step S14), on / off switching content (for example, “switched on at the time of 7 seconds”) including the switching time in the full length of the advertisement (for example, the time from 0 second to 30 seconds) is transmitted to the apparatus 1 as data. An example is conceivable.

  The on / off determination means 30 stores such on / off switching contents as determination contents in the on / off storage means 35 (step S16, for example, FIG. 3), and based on the on / off switching contents each time a video advertisement is displayed or at a predetermined counting timing. , Whether or not the sound playback is turned on or off at the time of playing each advertisement is reflected in the advertisement billing of the advertisement.

[2-2. (Different treatment of billing)
That is, the billing means 40 performs advertising billing for an amount different from that when the sound reproduction is not determined to be on when the sound reproduction is determined to be on (step S17: “YES”) (step S18). .

  As an example, it is assumed that the basic unit price for each time an advertisement is played once even if sound playback is off is uniformly 10 yen regardless of the advertisement. If the sound reproduction is on for a predetermined time (for example, 5 seconds) or more at the time of advertisement reproduction (step S17: “YES”), the added amount (referred to as “sound basic addition”) is also 10 yen. Assuming that the basic charge unit price of 10 yen is added to the basic voice addition of 10 yen (step S18), the total charge amount is 20 yen.

  At this time, the amount of money may be varied according to the length of time that the audio is on and played back. In this case, the time measuring means 60 measures the time during which the audio reproduction is turned on out of the reproduction time of the advertisement based on the on / off switching content stored in the on / off storage means 35, and the charging means 40 The advertising billing amount is varied according to the measured time (step S18).

  For example, in the advertisement shown in FIG. 2 (advertisement ID: A01), the voice basic addition is a fixed amount of 10 yen, but the advertisement (advertisement ID: C58) is 1 yen per second, for example, 30 seconds. If the voice is turned on for 22 seconds in the full length, the basic voice addition amount is 22 yen.

  Further, in the present embodiment, the on / off determining means 30 indicates from the storage means 35 such as real time or on / off that the sound reproduction is turned off at the start of advertisement reproduction and the sound reproduction is turned on after the reproduction is started. If the content of on / off switching is read and determined later (step S19: “YES”), the billing means 40 performs advertising billing for a predetermined amount (referred to as “voice off / on addition”) (step S20).

  For example, in addition to the basic billing unit price 10 yen + voice basic addition 10 yen, if the “voice off-on addition” amount is also 10 yen, the total charge amount is 30 yen.

  Furthermore, in the present embodiment, the billing unit 40 determines that the playback of the sound on the specific portion indicated by the information stored in the advertisement storage unit 25 that is the information storage unit is on for the playback of the advertisement on the terminal. (Step S21: “YES”), advertising billing of a different amount (for example, addition of “specific partial addition” amount) is performed (step S22).

  For example, in the example of FIG. 2, the specific part is a part indicated by “range of specific part” (for example, “10-17 seconds”, etc.), such as an appeal point of a product or service, a brand name, a message content, a sound jingle part, etc. This is the part of the advertisement that the Lord specified in the hope that he would like to hear.

  The case where “sound reproduction is determined to be on” for this specific portion may be, for example, the case where the entire specific portion is on, but a predetermined length (for example, 4 seconds or more) or a ratio (80% or more). ) Or the like. For example, if the basic billing unit price is 10 yen + voice basic addition 10 yen + voice off-on addition 10 yen, and the specific partial addition is also 10 yen, the total charge is 40 yen.

  The charging result storage means 45 for storing such a charging result can also be configured integrally with the storage means 35 such as on / off as illustrated in FIG.

[2-3. (Switch advertisement)
In the present embodiment, the switching unit 50 switches advertisements to be reproduced according to whether the determined on or off is determined. For example, if the sound is on at a predetermined branch point (for example, at the time of 15 seconds from the beginning of the total length of 30 seconds) (step S23: “YES”), a file for replacement as the second half of the video advertisement when the sound is on The playback target is switched to (referred to as “on second half replacement file”) (step S24).

  For example, if there is a message that the user wants to hear in a unique voice, the advertisement targeted at the beginning of playback is the voice displayed on the screen, assuming that the voice is off. If it is on, the user can view the message in the latter half of the video that expresses the message as the original intended voice instead of characters on the screen.

  If the sound is off at the branch point (step S23: “NO”), the reproduction is continued (step S25). However, the configuration and switching mode of moving image data are not limited to these.

  For example, in addition to playing the full length of a video advertisement (“main file” in FIG. 2) when not switching and switching only the latter half when switching, for example, a dedicated part for the first half and two types of latter half parts It may be switched by selecting from two types of video advertisements to be prepared or based on whether playback is on or off at the start of playback.

[3. effect〕
(1) As described above, in the present embodiment, it is determined whether the sound is on or off for the reproduction of the video advertisement on the terminal T (for example, step S17 in FIG. 3). (Step S17: “YES”) A predetermined advertisement is charged (step S18).

  Here, for example, even when playing the same video advertisement prior to the main part of the content video, playback with voice on is viewed with a higher degree of interest than playback with voice off, which is likely to have been overwhelmed. It is highly possible that the value is high. For this reason, the billing according to the degree of interest of the user at the time of actual viewing can be realized by differentiating the billing of advertisement by turning on / off the voice.

(2) Further, in this embodiment, when the sound that has been turned off is purposely changed to on after the advertisement reproduction is started (for example, step S19: “YES”), a predetermined advertisement billing is performed (step S20). Thereby, it is possible to realize fair billing in which predetermined billing is performed only for reproduction of a high-value advertisement watched with particularly high interest.

  In addition, even if playback with the same audio is on, it is limited to those that are turned on in the middle, so that the sound is on but the earphones or headphones that are actually inserted into the terminal are not worn in the ear Playback without listening to audio can be excluded from a predetermined charge object.

(3) Further, in this embodiment, a part (specific part) of an advertisement that the advertiser expects to hear is determined in advance, and when the sound is turned on at that part (for example, step S21: “YES”) A predetermined advertisement is charged (step S22). Thereby, it is possible to realize high-accuracy advertising billing that closely corresponds to the advertiser's expectations.

(4) Also, in this embodiment, the best effect is obtained in either case of ON or OFF by switching to an advertisement with a content or configuration adapted to whether the sound is ON or OFF (for example, step S23). It is possible to display an advertisement that can be expected.

(5) Further, in this embodiment, by setting the advertising billing amount according to the time when the sound is turned on (for example, step S18), the degree of interest of the viewed user and the expected advertising effect are meticulously determined. Corresponding fair advertising billing can be realized.

[4. Other embodiments]
In addition, the content of the said embodiment and figure is only an illustration, and the presence or absence and arrangement | positioning of each element, the order and content of a process, etc. can be changed suitably. For this reason, this invention includes the example illustrated below and other embodiment other than that.

  For example, the screen examples in FIG. 5 and FIG. 6 are merely examples, and the terminal T can be used in landscape orientation or the playback operation area A1 can be omitted as appropriate. In addition, it is not essential to set the amount of money for all of basic voice addition, voice off-on addition, and specific partial addition (for example, FIG. 2). Some items may be set to 0 yen or not applied, or set in any combination. Also good.

  Moreover, each aspect of the present invention can be understood as other categories (methods, programs, systems including terminals, etc.) that are not specified. In the category of method or program, “means” shown in the category of apparatus is appropriately read as “process” or “step”. In addition, all or any part of “means” can be read as “part” (unit, section, module, etc.).

  Also, the processes and steps shown in the embodiment can be changed by changing the order, executing some of them collectively, or executing them part by part. Further, a computer such as a server blade that implements and executes individual means, processes, and steps may be common, or may be different for each means, process, step, or timing.

  The individual means shown in the present application may be realized by calling a function provided by an external server by an API (Application Program Interface) or network computing (so-called cloud or the like). Furthermore, each element such as means relating to the present invention may be realized by other information processing mechanisms such as a physical electronic circuit as well as a computer control unit.

1. Information processing device (this device)
6 arithmetic control unit 7 storage device 8 communication device 20 advertisement transmission means 25 advertisement storage means 30 on / off determination means 35 on / off storage means 40 charging means 45 charging result storage means 50 switching means 60 time measurement means A1 playback operation area A2 video playback area A3 Voice operation area B Button G Display screen N Communication network T Terminal V Volume adjustment slide bar

Claims (6)

An advertisement transmission means for transmitting an advertisement, which is a video with sound, to the terminal;
An on / off determination means for determining whether or not the sound reproduction is on for the reproduction of the advertisement on the terminal;
Billing means for billing an advertisement based on the result of the determination;
An information processing apparatus comprising:   The billing means is predetermined when the playback of the sound is off at the start of playback of the advertisement and the on / off determination means determines that the playback of the sound has been turned on after the start of playback. The information processing apparatus according to claim 1, wherein an advertisement is charged for a predetermined amount. An information storage means for storing information indicating a specific part which is a part specified in advance in the reproduction time of the advertisement in association with the advertisement;
The billing means, when the reproduction of the sound is determined to be on and off by the on / off determination means for the specific portion indicated by the information stored in the information storage means regarding the reproduction of the advertisement at the terminal, The information processing apparatus according to claim 1 or 2, wherein advertising charges for different amounts are performed.   The switching unit according to claim 1, further comprising: a switching unit that switches the advertisement to be reproduced depending on whether the on / off determination is made by the on / off determination unit. Information processing device. Based on a result of the determination by the on / off determination means, comprising a time measuring means for measuring a time during which the sound reproduction is turned on during the reproduction time of the advertisement,
The information processing apparatus according to claim 1, wherein the billing unit varies the amount of the billing for the advertisement according to the measured time. An advertisement transmission process for transmitting an advertisement, which is a video with sound, to the terminal;
An on / off determination process for determining whether the sound reproduction is on for the advertisement reproduction on the terminal;
A billing process for billing an advertisement based on the result of the determination;
An information processing method characterized in that a computer executes.

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