JP2014112855A - Advertisement system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement system for temporally extending an opportunity for a user to acquire advertisement information.SOLUTION: Multiple advertisement icons B1-B5 corresponding to advertisements that have broadcast in an image data display area A1 are time-sequentially displayed in an advertisement icon display area A3 of a display 115 in a portable telephone 11. An advertisement C corresponding to the advertisement icon B5 displayed at the right end is the advertisement that has been broadcast most recently. Before the broadcast of the advertisement C, an advertisement B has been broadcast and an advertisement A has been broadcast further earlier. Thus, the multiple past advertisement icons are displayed, to thereby easily give an opportunity to acquire advertisement information to a user concerning the displayed advertisements.

Description

Reference to related applications

  Japanese patent application: The entire disclosure including the specification, claims, drawings, and abstract of Japanese Patent Application No. 2004-352959 (filed on Dec. 6, 2004) can be found by referring to these entire disclosures. Merged into application.

  The present invention relates to a television receiver system for displaying an advertisement, and more particularly to a system capable of realizing temporal expansion of an advertisement information acquisition opportunity for a user.

  A conventional advertisement system will be described by taking the information distribution system shown in FIG. 31 as an example. The information distribution system shown in FIG. 31 includes an in-car TV 100, a mobile phone 101, and a Web server 105.

  The in-car TV 100 is installed in a train, and sequentially switches (broadcasts) various programs (contents) such as news, weather forecasts, and commercials on its display. At the same time, during the broadcast of each program, the URL associated with the program is wirelessly transmitted to a range of several meters in radius.

  The mobile phone 101 receives the URL transmitted from the in-car TV 100. The mobile phone 101 connects to the Internet 102 via the wireless base station 103 and the ISP 104 using a predetermined protocol, acquires a Web page with a URL specified by the operator, and displays it on the display.

  The Web server 105 is installed on the Internet 102 and receives a request from various information processing apparatuses such as a personal computer and a mobile phone, and returns a Web page with a designated URL to the request source.

With such an information distribution system, passengers can be associated with the program being aired just by operating their mobile phone 101 near the in-car TV 100 where various programs such as weather forecasts, news, and commercials are aired. URLs can be taken in and the destination web page can be viewed on his / her mobile phone. In other words, as in the past, when the user was interested without having to store and record the URLs advertised on the in-car TV and in-car advertisements and input them to the mobile phone or personal computer again. Direct access to information that interests you.
JP2003-32754

  The above information distribution system has the following problems. There is a problem that the user of the mobile phone 101 can only acquire information about a program currently displayed on the in-car TV 100. The user cannot acquire information about programs displayed in the past, and cannot acquire information about programs to be displayed. That is, there is a problem in that information acquisition opportunities for the user of the mobile phone 101 are limited in time for a program that has a time restriction that the display time is fixed.

  SUMMARY OF THE INVENTION An object of the present invention is to provide an advertising system capable of extending the time for acquiring advertising information for a user.

  Means for solving the problems relating to the present invention and effects of the present invention will be described below.

  In the advertising system according to the present invention, the first television receiver acquires broadcast information, extracts screen information from the acquired broadcast information, extracts advertisement identification information from the acquired broadcast information, and extracts the extracted screen information and 1st television receiver which produces | generates the television screen information for displaying advertisement identification information on a television screen means, and displays the produced | generated television screen information on a television screen means, Comprising: The said advertisement identification information is displayed on multiple television screen means. The second television receiver acquires the broadcast information, extracts the screen information from the acquired broadcast information, and displays the extracted screen information on the television screen means. Screen information is generated, and the generated TV screen information is displayed on the TV screen means.

  Thereby, the advertisement identification information about the advertisement displayed on the television screen means can be extracted from the broadcast information and displayed on the television screen means. That is, even if the user does not watch the advertisement at the time when the advertisement is actually displayed in the broadcast, the displayed advertisement can be identified by the user. Therefore, for example, since the user can later acquire advertisement information related to advertisements displayed via the Internet or the like, it is possible to extend the acquisition opportunity of advertisement information for the user over time.

  In the advertisement system according to the present invention, the first television receiver acquires program screen information, acquires advertisement screen information, acquires advertisement identification information, and displays the acquired program screen information or advertisement screen information as television screen means. TV screen information to be displayed on the screen, the generated TV screen information is displayed on the TV screen means, TV screen information for displaying the advertisement identification information on the plurality of TV screen means is generated, and the second TV receiver is , Acquire program screen information, acquire advertisement screen information, generate TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means, and use the generated TV screen information to the TV screen means indicate.

  Thereby, the advertisement identification information about the advertisement displayed on the television screen means can be acquired via the network and displayed on the television screen means. That is, even if the user does not view the advertisement at the time when the advertisement is actually displayed in distribution via the network, the displayed advertisement can be identified by the user. Therefore, for example, since the user can later acquire advertisement information related to advertisements displayed via the Internet or the like, it is possible to extend the acquisition opportunity of advertisement information for the user over time.

  In the advertisement system, television receiver, and television receiver program according to the present invention, the advertisement information providing device provides advertisement information related to the advertisement, and the first television receiver further displays the advertisement displayed on the television screen means. Acquire selection information for selecting one of the identification information, send request information for requesting acquisition of advertisement information corresponding to the acquired selection information, and send the advertisement information corresponding to the request information to the advertisement providing device Further, TV screen information for displaying advertisement information corresponding to the request information on the TV screen means is generated.

  Thereby, the user can easily give an opportunity to obtain advertisement information for the displayed advertisement. That is, it is possible to extend the time for obtaining the advertisement information by the user.

  The television receiver or the television receiver program according to the present invention acquires broadcast information, extracts screen information from the acquired broadcast information, extracts advertisement identification information from the acquired broadcast information, and extracts the extracted screen information and advertisement identification information. TV screen information for displaying on the TV screen means, the generated TV screen information is displayed on the TV screen means, and TV screen information for displaying the advertisement identification information on a plurality of TV screen means is generated.

  Thereby, the advertisement identification information about the advertisement displayed on the television screen means can be extracted from the broadcast information and displayed in plural on the television screen means. That is, even if the user does not watch the advertisement at the time when the advertisement is actually displayed in the broadcast, the advertisement displayed on the user can be identified. Therefore, for example, since the user can later acquire the advertisement information via the Internet or the like, it is possible to extend the acquisition opportunity of the advertisement information by the user over time.

  In the television receiver or the television receiver program according to the present invention, program screen information is acquired, advertisement screen information is acquired, advertisement identification information is acquired, and the acquired program screen information or advertisement screen information is displayed on the TV screen means. TV screen information is generated, the generated TV screen information is displayed on TV screen means, and TV screen information for displaying advertisement identification information on a plurality of TV screen means is generated.

  Thereby, the advertisement identification information about the advertisement displayed on the television screen means can be acquired via the network and displayed on the television screen means. That is, even if the user does not view the advertisement at the time when the advertisement is actually displayed in distribution via the network, the displayed advertisement can be identified by the user. Therefore, for example, since the user can later acquire advertisement information related to advertisements displayed via the Internet or the like, it is possible to extend the acquisition opportunity of advertisement information for the user over time.

  In the television receiver or the television receiver program according to the present invention, it further acquires selection information for selecting one of the advertisement identification information displayed on the television screen means, and acquires the advertisement information corresponding to the acquired selection information. Request information for requesting is transmitted, advertisement information corresponding to the request information is acquired from an advertisement providing device that provides advertisement information related to the advertisement, and advertisement information corresponding to the request information is displayed on the television screen means. TV screen information is generated.

  Thereby, the user can easily give an opportunity to obtain advertisement information for the displayed advertisement. That is, it is possible to extend the time for obtaining the advertisement information by the user.

  In the advertisement system, television receiver or television receiver program according to the present invention, television screen information for displaying advertisement identification information relating to advertisements displayed on the television screen means in the past or present is generated.

  Thereby, a user can be easily identified about the advertisement already displayed or currently displayed. That is, it is possible to extend the acquisition opportunity of advertisement information for the user with respect to the advertisement that has already been displayed or is currently displayed.

  In the advertisement system, the television receiver or the television receiver program according to the present invention, the television screen information for displaying the advertisement identification information regarding the advertisement to be displayed in the future on the television screen means is generated.

  Thereby, a user can be easily identified about the advertisement displayed from now on. In other words, it is possible to extend the time for obtaining the advertisement information for the user for the advertisement to be displayed.

  In the advertisement system or the television receiver according to the present invention, the plurality of advertisement identification information displayed on the television screen means is displayed according to the time series order in which the advertisement identification information is acquired.

  Thereby, the user can easily find the target advertisement identification information.

  In the advertising system according to the present invention, the first television receiver acquires broadcast information, extracts screen information from the acquired broadcast information, extracts advertisement identification information from the acquired broadcast information, and transmits the advertisement identification information to the television. Display request information for display on the screen means is generated, TV screen information for displaying the extracted screen information on the TV screen means is generated, the generated TV screen information is displayed on the TV screen means, and the display request If it is determined that the information has been acquired, TV screen information for displaying the screen information and the advertisement identification information on the TV screen means is generated, and the second TV receiver acquires the broadcast information and acquires the acquired broadcast information. Screen information is extracted from the information, TV screen information for displaying the extracted screen information on the TV screen means is generated, and the generated TV screen information is displayed on the TV screen means. .

  Thereby, the advertisement information identification information extracted from the broadcast information can be displayed only when the user desires.

  In the advertisement system according to the present invention, the first television receiver acquires the program screen information, acquires the advertisement screen information, acquires the advertisement identification information, and uses the advertisement identification information as a television screen means. Acquiring display request information for displaying, generating TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means, displaying the generated TV screen information on the TV screen means, If it is determined that the display request information has been acquired, further generating TV screen information for displaying the advertisement identification information on the TV screen means, and the second TV receiver acquires the program screen information, and Acquire advertisement screen information, generate TV screen information for displaying the acquired program screen information or advertisement screen information on TV screen means, and generate the TV screen information It is displayed on the Levi screen means.

  Thereby, the advertisement information identification information acquired via the network can be displayed only when the user desires.

  In the television receiver and the television receiver program according to the present invention, broadcast information is acquired, screen information is extracted from the acquired broadcast information, advertisement identification information is extracted from the acquired broadcast information, and the advertisement identification information is used as a TV screen means. Acquire display request information for display, generate TV screen information for displaying the extracted screen information on the TV screen means, display the generated TV screen information on the TV screen means, and acquire the display request information If it is determined that the screen information and the advertisement identification information are displayed on the TV screen means, the TV screen information is generated.

  Thereby, the advertisement information identification information extracted from the broadcast information can be displayed only when the user desires.

  In the television receiver and the television receiver program according to the present invention, the program screen information is acquired, the advertisement screen information is acquired, the advertisement identification information is acquired, and the advertisement identification information is displayed on the TV screen means. Acquiring display request information, generating TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means, displaying the generated TV screen information on the TV screen means, and displaying the display request information If it is determined that it has been acquired, TV screen information for displaying the advertisement identification information on the TV screen means is further generated.

  Thereby, the advertisement information identification information acquired via the network can be displayed only when the user desires.

  In the advertising system according to the present invention, the first television receiver acquires broadcast information, extracts advertisement identification information from the acquired broadcast information, and displays the extracted advertisement identification information on the television screen means. Generating information, displaying the generated television screen information on the television screen means, and further sending change information instructing a change in the type of screen information extracted by the screen information extraction means of the second television receiver, After sending the change information, the advertisement identification information corresponding to the screen information after the type change is extracted, the advertisement identification information extracted before sending the change information, and the advertisement identification information extracted after sending the change information The second television receiver acquires the broadcast information, extracts the screen information from the acquired broadcast information, and extracts the extracted screen information from the television screen. It generates television screen information to be displayed on the stage, the generated television screen information displayed on the TV screen means, acquiring the change information, extracts the screen information corresponding to the acquired change information from the broadcast information.

  Thereby, even after the type of the screen information extracted from the broadcast information is changed, the advertisement displayed before the change can be identified by the user. That is, the advertisement can be identified by the user without being aware of the change in the type of screen information extracted from the broadcast information.

  In the advertising system according to the present invention, the first television receiver acquires the advertisement identification information, generates television screen information for displaying the acquired advertisement identification information on a television screen means, and generates the generated television screen. The information is displayed on the television screen means, and the second television receiver acquires the program screen information, acquires the advertisement screen information, and displays the acquired program screen information or advertisement screen information on the television screen means. TV screen information is generated, the generated TV screen information is displayed on the TV screen means, and the first TV receiver device further extracts screen information extracted by the screen information extractor of the second TV receiver device. The change information for instructing the change of the type is sent out, and after the change information is sent, the first television receiver further displays the change information on the TV screen means after the type change. The advertisement identification information corresponding to the advertisement screen information is acquired, and the first television receiver further acquires the advertisement identification information acquired before the change information is transmitted and the advertisement identification acquired after the change information is transmitted. The television screen information is generated based on the information, the second television receiver further acquires the change information, and the second television receiver further displays program screen information corresponding to the change information. The second television receiver further acquires advertisement screen information corresponding to the change information.

  Thereby, even after the type of screen information acquired via the network is changed, the user can identify the advertisement displayed before the change. That is, the advertisement can be identified by the user without being aware of the change in the type of screen information acquired via the network.

  In the advertising system according to the present invention, the first television receiver further extracts screen information from the acquired broadcast information, and the television screen information for displaying the extracted screen information and advertisement identification information on the television screen means. Is generated.

  Thereby, the advertisement identification information before the change can be displayed together with the screen information after the change of the type of the screen information extracted from the broadcast information. Therefore, the advertisement can be identified by the user without being aware of the change in the type of screen information extracted from the broadcast information.

  The television receiver and the television receiver program according to the present invention acquire broadcast information, extract advertisement identification information from the acquired broadcast information, and generate television screen information for displaying the extracted advertisement identification information on the television screen means. Display the generated television screen information on the television screen means, and further send change information instructing a change in the type of screen information extracted by the screen information extraction means of the second television receiver, After sending, the advertisement identification information corresponding to the screen information after the type change is extracted, the advertisement identification information extracted before sending the change information and the advertisement identification information extracted after sending the change information Generate TV screen information.

  Thereby, even after the type of the screen information extracted from the broadcast information is changed, the advertisement displayed before the change can be identified by the user. That is, the advertisement can be identified by the user without being aware of the change in the type of screen information extracted from the broadcast information.

  In the television receiver and the television receiver program according to the present invention, the advertisement identification information is acquired, TV screen information for displaying the acquired advertisement identification information on the TV screen means is generated, and the generated TV screen information is displayed on the TV screen. Change information that is displayed on the means and instructed to change the type of program screen information or advertisement screen information displayed on another television receiver, and after the change information is transmitted, The television set is acquired based on the advertisement identification information acquired before sending the change information and the advertisement identification information obtained after sending the change information. Generate screen information.

  Thereby, even after the type of screen information acquired via the network is changed, the user can identify the advertisement displayed before the change. That is, the advertisement can be identified by the user without being aware of the change in the type of screen information acquired via the network.

  In the television receiver and the television receiver program according to the present invention, screen information is further extracted from the acquired broadcast information, and TV screen information for displaying the extracted screen information and advertisement identification information on the TV screen means is generated.

  Thereby, the advertisement identification information before the change can be displayed together with the screen information after the change of the type of the screen information to be extracted. Therefore, it is possible to make the user identify the advertisement without being aware of the change in the type of screen information to be extracted.

  In the advertisement system according to the present invention, the advertisement display device includes an advertisement screen information storage unit that stores the advertisement screen information, an advertisement identification information storage unit that stores advertisement identification information corresponding to the advertisement screen information, Advertisement identification request acquiring means for acquiring advertisement identification request information for requesting acquisition, advertisement identification information providing means for providing corresponding advertisement identification information when the advertisement identification request information is acquired, and displaying the advertisement screen information on the screen means Display information generating means for generating screen information for display, display control means for displaying the generated screen information on the screen means, and the advertisement identification information collecting device provides the advertisement identification request providing means for providing the advertisement identification request information , Advertisement identification information acquisition means for acquiring the advertisement identification information, advertisement identification information storage means for storing the acquired advertisement identification information, and storage in the advertisement identification information storage means Screen information generating means for generating screen information for displaying the advertisement identification information displayed on the screen means, and display control means for displaying the generated screen information on the screen means, wherein the screen information generating means includes the advertisement identification information Is generated on a plurality of TV screen means.

  Thereby, the user of the advertisement identification information collecting apparatus can collect information about the advertisement viewed from the street corner. Therefore, necessary information regarding the advertisement can be acquired later.

  Here, the correspondence relationship between the elements described in the claims and the elements in the embodiment is shown. The first television receiver corresponds to the mobile phone 11, the second television receiver corresponds to the television receiver 13, and the advertisement information providing device corresponds to the advertisement information distribution server 17.

  In the first television receiver and the television receiver, the broadcast information acquisition means is the CPU 111 and the terrestrial digital broadcast tuner circuit 113, the screen information extraction means is the CPU 111 and the terrestrial digital broadcast tuner circuit 113, and the advertisement identification information extraction means is the CPU 111 and The TV screen information generating means corresponds to the CPU 111 and the memory 112, the display control means corresponds to the CPU 111 and the memory 112, and the TV screen means corresponds to the display 115, respectively.

  In the first television receiver and the television receiver, the selection information acquisition unit is the CPU 111 and the keyboard 114, the request information transmission unit is the CPU 111 and the mobile phone communication control circuit 117, and the advertisement information acquisition unit is the CPU 111 and the mobile phone. Respectively corresponding to the communication control circuit 117.

  Further, in the first television receiver and the television receiver, the display request information acquisition unit corresponds to the CPU 111 and the keyboard 114, and the change information transmission unit corresponds to the CPU 111 and the infrared circuit 118, respectively.

  Further, in the first television receiver and the television receiver, the program screen information acquisition means is in the CPU 111 and the network communication circuit 313, the advertisement screen information acquisition means is in the CPU 111 and the network communication circuit 313, and the advertisement identification information acquisition means is This corresponds to the CPU 111 and the network communication circuit 313, respectively.

  In the second television receiver, the broadcast information acquisition means is the CPU 131 and the tuner 134, the screen information extraction means is the CPU 131 and the TS decoder 135, and the TV screen information generation means is the CPU 131, the memory 132, the AV decoder 136, and the video composition circuit 137. The display control means corresponds to the CPU 131 and the memory 132, the television screen means corresponds to the display 139, and the change information acquisition means corresponds to the infrared circuit 140.

  In the second television receiver, the program screen information acquisition means is the CPU 131 and the network communication circuit 334, the advertisement screen information acquisition means is the CPU 131 and the network communication circuit 334, the TV screen information generation means is the CPU 131, and the memory 132. The display control means corresponds to the CPU 131 and the memory 132, the television screen means corresponds to the display 139, and the change information acquisition means corresponds to the infrared circuit 140.

  In the first television receiver and the television receiver, the broadcast information acquisition means performs the processing of steps S1405 to S1409, the screen information extraction means performs the processing of steps S1411 to S1417, and the advertisement identification information extraction means performs steps S1411 to S1415 and S1419. The TV screen information generation means executes the processes of steps S1421 to S1423, S1719 to S1727, S1521, and S1525, and the display control means executes the process of step S1425.

  In the first television receiver and the television receiver, the selection information acquisition unit performs the process of step S1701, the request information transmission unit performs the process of steps S1703 to S1707, and the advertisement information acquisition unit performs the process of step S1711. Run.

  Further, in the first television receiver and the television receiver, the display request information acquisition unit executes the process of step S1523, and the change information transmission unit executes the process of steps S1703 to S1707.

  Furthermore, in the first television receiver and the television receiver, the program screen information acquisition means performs the processing of steps S3705 to S3709, the advertisement screen information acquisition means performs the processing of steps S3705 to S3709, and the advertisement identification information acquisition means performs step S3705. ˜S3709, the television screen information generating means executes the processes of steps S3711 to S3715, and the display control means executes the processes of step S3717.

  In the second television receiver, the broadcast information acquisition means performs the processing of steps S1305 to S1309, the screen information extraction means performs the processing of steps S1311 to S1317, the television screen information generation means performs the processing of step S1323, and the display control means The process of step S1325 is executed.

  In the second television receiver, the program screen information acquisition means performs the processes of steps S3803 to S3807, the advertisement screen information acquisition means performs the processes of steps S3803 to S3807, and the television screen information generation means performs the processes of steps S3809 to S3811. The display control means executes the process of step S3813.

  Broadcast information is content, screen information generation is video advertisement manuscript and video manuscript, advertisement identification information is advertisement icon included in data broadcast manuscript, advertisement information is advertisement information possessed by advertisement information distribution server 17, selection information is advertisement The selection information indicating that the icon has been selected, the display request information is the display request information indicating that the advertisement icon is displayed when the display button B11 is selected, and the change information is the channel change information indicating that the channel is to be changed. Respectively.

  Further, the program screen information corresponds to the content of the video manuscript and the content distribution server 61, and the advertisement screen information corresponds to the video advertisement manuscript and the advertisement data of the CM distribution server 63, respectively.

  The “type of screen information” refers to each set of screen information divided into items having a common or series of properties. In the embodiment, a plurality of services (terrestrial broadcast channels) multiplexed in the transport stream TS1 correspond to the types.

  The advertisement display device corresponds to the advertisement display device 75, and the advertisement identification information collection device corresponds to the mobile phone 71. Further, the advertisement screen information storage means is in the memory 752, the advertisement identification information storage means is in the memory 752, the advertisement identification request acquisition means is in the CPU 751 and the near field communication control circuit 758, and the advertisement identification information providing means is in the CPU 751 and the near field wireless. In the communication control circuit 758, the screen information generation means corresponds to the CPU 751 and the memory 752, the display control means corresponds to the CPU 751 and the memory 752, and the screen means corresponds to the LCD 756.

  Further, the advertisement identification request providing means M723 is displayed on the CPU 111 and the short-range wireless communication control circuit 713, the advertisement identification information acquiring means is displayed on the CPU 111 and the short-range wireless communication control circuit 713, the advertisement identification information storage means is displayed on the CPU 111 and the memory 112, The information generation means corresponds to the CPU 111 and the memory 112, the display control means corresponds to the CPU 111 and the memory 112, and the screen means corresponds to the display 116.

  Further, the advertisement identification request acquiring unit executes the process of step S5811, and the advertisement identification information providing unit executes the processes of steps S5813 and S5815.

  Further, the advertisement identification request providing unit performs the process of step S5801, the advertisement identification information acquiring unit performs the process of step S5803, the advertisement identification information storage unit performs the process of step S5805, and the screen information generation unit and the display control unit perform the process of step S5807. Each process is executed.

It is the figure which showed the functional block diagram of the advertising system which concerns on Example 1 in this invention. It is the figure which showed the hardware constitutions of the advertisement system. It is the figure which showed the hardware constitutions of the mobile telephone 11 in FIG. It is the figure which showed the hardware constitutions of the television receiver 13 in FIG. It is the figure which showed the hardware constitutions of the broadcasting system 15 in FIG. It is the figure which showed the hardware constitutions of the advertisement information provision server 17 in FIG. It is the figure which showed an example of the data structure of a data broadcast original. It is the figure which showed an example of the advertisement transmission schedule and the data transmission schedule. It is the figure which showed an example of advertisement information DB. It is a conceptual diagram of digital television broadcasting. It is the figure which showed the mode of packetization in digital television broadcasting. It is the flowchart which showed the content broadcast process. 5 is a flowchart showing a television screen display process of the mobile phone 11. 5 is a flowchart showing a television screen display process of the mobile phone 11. It is a figure which shows the display 115 of the mobile telephone 11 by which the advertisement icon was displayed. 5 is a flowchart showing a television screen display process of the television receiver 13; 5 is a flowchart showing a television screen display process of the television receiver 13; It is the flowchart which showed the advertisement information acquisition process. It is the flowchart which showed the advertisement information acquisition process. It is a figure which shows the display 115 of the mobile telephone 11 by which advertisement information was displayed. It is the figure which showed the functional block diagram of the advertising system which concerns on Example 2 in this invention. It is the figure which showed an example of the advertisement transmission schedule and the data transmission schedule. It is a figure which shows the display 115 of the mobile telephone 11 by which the advertisement icon was displayed. It is the figure which showed the functional block diagram of the advertising system which concerns on Example 3 in this invention. 5 is a flowchart showing a television screen display process of the mobile phone 11. It is a figure which shows the display 115 of the mobile telephone 11 by which display button B11 was displayed. It is the figure which showed the functional block diagram of the advertising system which concerns on Example 4 in this invention. 5 is a flowchart showing a television screen display process of the mobile phone 11. It is the flowchart which showed the channel change process. It is a figure which shows the display 115 of the mobile telephone 11 in which the remote control application operated. It is a figure for demonstrating the conventional advertisement system. It is the figure which showed the functional block diagram of the advertising system which concerns on Example 5 in this invention. It is the figure which showed the hardware constitutions of the advertisement system. 2 is a diagram illustrating a hardware configuration of a mobile phone 31. FIG. It is the figure which showed the hardware constitutions of the television receiver 33. 2 is a diagram illustrating a hardware configuration of a broadcasting system 35. FIG. It is the flowchart which showed the data broadcasting process. 5 is a flowchart showing TV screen display processing of the mobile phone 31. It is the flowchart which showed the television screen display process of the television receiver 33. It is the figure which showed the hardware constitutions of the advertisement system. 2 is a diagram illustrating a hardware configuration of a content management server 51. FIG. 2 is a diagram illustrating a hardware configuration of a CM management server 53. FIG. It is the figure which showed the hardware constitutions of the advertisement icon server. 2 is a diagram illustrating a hardware configuration of a distribution control server 57. FIG. It is the figure which showed an example of content DB. It is the figure which showed an example of CM data DB. It is the figure which showed an example of advertisement icon data DB. It is the figure which showed an example of program DB. It is the figure which showed an example of program broadcast schedule DB. 5 is a flowchart showing the operation of a distribution control server 57. 5 is a flowchart showing the operation of a distribution control server 57. 5 is a flowchart showing the operation of the content management server 51. 5 is a flowchart showing the operation of the CM data management server 53. 5 is a flowchart showing an operation of an advertisement icon server 55. It is the figure which showed the functional block diagram of the advertising system which concerns on Example 7 in this invention. It is the figure which showed the hardware constitutions of the advertisement system. It is the figure which showed the hardware constitutions of the mobile telephone 71. It is the figure which showed the hardware constitutions of the high school display apparatus 75. It is the flowchart which showed the advertisement icon acquisition process. It is the flowchart which showed the advertisement information acquisition process. It is the figure which showed the other form at the time of displaying an advertisement icon in a mobile telephone.

  An embodiment of the advertising system in the present invention will be described below.

1. Overview The mobile phone 11 according to the present embodiment displays a plurality of advertisement icons relating to advertisements broadcasted in the past on the display 115. Thereby, the time extension of the acquisition opportunity of the advertisement information for the user of the mobile phone 11 can be easily performed.

2. Functions of Advertising System Functions of the advertising system 1 according to the present invention will be described based on the functional block diagram shown in FIG. The advertising system 1 includes a first television receiver M110, a second television receiver M120, and an advertisement information providing device M130. The first television receiver M110 and the second television receiver M120 acquire broadcast information including screen information for displaying the program and advertisement on the television screen means and advertisement identification information for identifying the advertisement, and their own television. The screen information is displayed on the screen means.

  The first television receiver M110 includes broadcast information acquisition means M111, screen information extraction means M112, advertisement identification information extraction means M113, television screen information generation means M114, display control means M115, display means M116, selection information acquisition means M117, Request information transmission means M118 and advertisement information acquisition means M119 are provided.

  Broadcast information acquisition means M111 acquires broadcast information. The screen information extraction unit M112 extracts screen information from the acquired broadcast information. The advertisement identification information extracting unit M113 extracts advertisement identification information from the acquired broadcast information.

  The TV screen information generation unit M114 generates TV screen information for displaying the extracted screen information and advertisement identification information on the TV screen unit. Further, the television screen information generating means M114 generates television screen information for displaying the advertisement identification information on the plurality of television screen means. Further, the television screen information generating means M114 generates television screen information for displaying screen information and advertisement information on the television screen means. Furthermore, the television screen information generation means M114 generates television screen information for displaying advertisement identification information related to the advertisement displayed on the television screen means in the acquired broadcast information.

  The display control means M115 displays the generated television screen information on the television screen means.

  The selection information acquisition means M117 acquires selection information for selecting the advertisement identification information displayed on the television screen means. The request information sending means M118 sends request information for requesting acquisition of advertisement information corresponding to the acquired selection information. The advertisement information acquisition unit M119 acquires advertisement information corresponding to the request information from the advertisement providing apparatus M130.

  The second television receiver M120 includes broadcast information acquisition means M121, screen information extraction means M123, television screen information generation means M124, display control means M125, and display means M126.

  Broadcast information acquisition means M121 acquires broadcast information. The screen information extraction unit M123 extracts screen information from the acquired broadcast information. The TV screen information generating unit M124 generates TV screen information for displaying the extracted screen information on the TV screen unit. The display control means M125 displays the generated television screen information on the television screen means.

  The advertisement information providing apparatus M130 provides advertisement information related to advertisements.

    Thereby, a plurality of pieces of advertisement identification information about the advertisement displayed on the television screen means can be displayed on the television screen means. That is, even if the user does not view the advertisement at the time when the advertisement is actually displayed, the advertisement displayed on the user can be identified. Moreover, the opportunity for a user to obtain advertisement information can be easily given about the displayed advertisement. That is, it is possible to extend the time for obtaining the advertisement information by the user. Furthermore, the user can be easily identified about the advertisement already displayed. That is, it is possible to extend the acquisition opportunity of the advertisement information for the user for the already displayed advertisement.

3. Hardware configuration
3.1. Hardware Configuration of Advertising System 1 The hardware configuration of the advertising system 1 will be described with reference to FIG. The advertisement system 1 includes a mobile phone 11, a television receiver 13, a broadcast system 15, and an advertisement distribution server 17.

  The broadcast system 15 uses a video broadcast manuscript (described later) or a video manuscript (described later) for displaying programs and advertisements on a television screen, and a data broadcast manuscript including an advertisement icon for identifying an advertisement in the video advertisement manuscript (described later). The content to be configured is transported and streamed for digital broadcasting.

  The mobile phone 11 acquires the content transmitted by the broadcasting system 15 as a transport stream, and displays the video advertisement original and the video original on its own TV screen. Furthermore, the mobile phone 11 displays advertisement icons included in the data broadcast original on a plurality of television screens.

  The television receiver 13 acquires content transmitted by the broadcasting system 15 as a transport stream, and displays the video advertisement original and the video original on its own TV screen.

  The mobile phone 11 and the television receiver 13 can receive terrestrial digital television 1-segment broadcasting for mobile / mobile reception.

  The advertisement distribution server 17 provides advertisement information (described later) related to advertisements in response to a request from the mobile phone 11.

  Hereinafter, the hardware configuration of the mobile phone 11, the television receiver 13, the broadcasting system 15, and the advertisement information distribution server 17 will be described.

3.2. Hardware configuration of mobile phone 11 The hardware configuration of the mobile phone 11 will be described with reference to FIG. The mobile phone 11 includes a CPU 111, a memory 112, a digital terrestrial broadcast tuner circuit 113, a keyboard 114, a speaker 115, a display 116, and a mobile phone communication control circuit 117.

  The CPU 111 performs processing based on other applications such as an operating system (OS), a broadcast viewing application, and a mobile phone application recorded in the memory 112. The broadcast viewing application includes a broadcast stream control application, an AV decoder, a data broadcast browser, and the like. Examples of mobile phone applications include voice call applications and web browsers.

  The memory 112 provides a work area for the CPU 211. The memory 112 records and holds an OS, a broadcast viewing application, an application program such as a mobile phone application, and a mobile phone ID that uniquely specifies the mobile phone.

  The terrestrial digital broadcast tuner circuit 113 receives a transport stream via a built-in tuner, and extracts each elementary stream by a built-in TS decoder.

  The keyboard 114 receives a command from the outside. The speaker 115 outputs audio data to the outside. The display 116 displays images such as television broadcasts, data broadcasts, and user interfaces. The cellular phone communication control circuit 117 realizes transmission and reception of a telephone and data using a cellular phone communication line.

3.3. Hardware Configuration of Television Receiver 13 The hardware configuration of the television receiver 13 will be described with reference to FIG. The television receiver 13 includes a CPU 131, a memory 132, a ROM 133, a tuner 134, a TS decoder 135, an AV decoder 136, a video composition circuit 137, a speaker 138, and a display 139.

  The CPU 131 controls each component based on other applications such as an operating system (OS) and a television receiver program recorded in the ROM 133 and performs predetermined processing. The memory 132 is configured to be rewritable, and provides a work area to the CPU 131 and temporarily records information. The ROM 133 records and holds an OS and application programs such as a television receiver device program for executing reception processing, recording processing, and reproduction processing.

  The tuner 134 selectively receives an incoming transport strip. The TS decoder unit 135 separates video and audio data packets related to a desired service from the transport stream output from the tuner 134. The AV decoder unit 136 decompresses (decompresses) the compression of the video and audio data in accordance with an instruction from the CPU 131. The video composition circuit 137 generates television screen information based on the image data decoded by the AV decoder unit 136. The speaker 138 generates sound based on the sound data decoded by the AV decoder unit 136. The display 139 displays an image based on the television screen information.

3.4. Hardware Configuration of Broadcast System 15 The hardware configuration of the broadcast system 15 will be described with reference to FIG. The broadcast system 15 includes a CM server 15a, a program server 15b, a data broadcast document server 15c, and a broadcast device 15d.

  The CM server 15a has a video advertisement document (described later) in storage means such as a memory or a hard disk. Further, the CM server 15a stores an advertisement transmission schedule (described later) in the storage unit.

  The program server 15b has a video document (described later) in storage means such as a memory or a hard disk. The program server 15b stores a program transmission schedule (described later) in the storage means.

  The data broadcast document server 15c has a data broadcast document (described later) in storage means such as a memory or a hard disk. The data broadcast document server 15d stores a data transmission schedule (described later) in the storage means.

  The broadcast device 15d obtains and encodes a video advertisement manuscript from the CM server 15a, a video advertisement from the program server 15b, and a data broadcast manuscript from the data broadcast manuscript server 15c. An elementary stream (ES) for each manuscript is generated for each service (see figure). Then, the generated elementary stream is packetized and multiplexed.

  Furthermore, the broadcasting device 15d also generates control data for packet multiplexing. The control data for packet multiplexing is data for correctly identifying video / audio data for a plurality of services and data for data broadcast manuscripts that are packetized in a time division manner. The broadcast device 15d generates and transmits a transport stream using the video / audio data and the data broadcast document (content) that are packetized and multiplexed together with the control data.

3.5. Hardware Configuration of Advertisement Information Distribution Server 17 The hardware configuration of the advertisement information distribution server 17 will be described with reference to FIG. The advertisement information distribution server 17 includes a CPU 171, a memory 172, a hard disk 173, and a communication circuit 178. In addition, a keyboard 174, a mouse 175, a display 176, and a CD-ROM drive 177 are connected to the advertisement information distribution server 17.

  The CPU 171 performs processing based on other applications such as an operating system (OS) and an advertisement information distribution server program recorded on the hard disk 173. The memory 172 provides a work area for the CPU 171. The hard disk 173 records and holds various data such as an operating system (OS), other applications such as an advertisement information distribution server program, and advertisement information. The advertisement information recorded on the hard disk 173 will be described later. The communication circuit 178 has a communication circuit connected to a network, and transmits / receives data to / from an external communication device such as the mobile phone 11.

  The keyboard 174 and the mouse 175 accept external commands. The display 176 displays an image such as a user interface. The CD-ROM drive 177 reads the data from the CD-ROM, such as reading the advertisement information distribution server program from the CD-ROM 179 in which the advertisement information distribution server program is recorded, and other application programs from other CD-ROMs. I do.

4. Data Video advertisement manuscript and advertisement transmission schedule of CM server 15a, video manuscript and program transmission schedule of program server 15b, data broadcast manuscript and data transmission schedule of data broadcast manuscript server 15c, advertisement information distribution server 17 The advertising information is described below.

4.1. Video advertising manuscript and video manuscript Video advertising manuscript refers to advertisement (CM) data broadcast as part of television broadcasting. A video manuscript is data for a program broadcast as part of a television broadcast. The video advertisement manuscript and the video advertisement are composed of video data, audio data, and the like.

4.2. Data Broadcast Manuscript Data broadcast manuscript means data displayed on a television screen together with video advertisement manuscript or video manuscript video data. The data broadcast manuscript will be described with reference to FIG. The data broadcast manuscript has an advertisement icon, advertisement icon operation information, and a video advertisement ID.

  The advertisement icon is an icon displayed on the television screen and specifies a video advertisement manuscript. The advertisement icon is composed of characters, figures, still images, and the like that can be used for broadcasting defined by ARIB.

  The advertisement icon operation information describes the operation of the television receiver 13 or the like when the advertisement icon is selected. The advertisement icon operation information is described by ECMAScript defined by ARIB.

  The video advertisement ID is an identifier that identifies a video advertisement document. The video advertisement ID is a 10-digit code that identifies a video advertisement document, and is configured by a code managed by the common code management center.

  The advertisement icon, advertisement icon operation information, and video advertisement ID become a data broadcast manuscript by BML authoring.

4.3. Advertisement Sending Schedule, Program Sending Schedule, Data Sending Schedule The advertisement broadcasting schedule is data in which a video advertisement manuscript is associated with its sending time. The program transmission schedule is data in which a video document and its transmission time are described in association with each other. The data transmission schedule is data in which a data broadcast document and its transmission time are described in association with each other.

  An example of the advertisement broadcast schedule is shown in FIG. 8A, and an example of the data transmission schedule is shown in FIG. 8B. As shown in FIG. 8A, the advertisement broadcast schedule has a [transmission time] column and a [video advertisement manuscript] column. Furthermore, the [transmission time] column includes a [month / day] column and a [time column]. In the [Month / Day] column, the date of sending the video advertisement manuscript is described. In the [Time] column, the time of sending the video advertisement manuscript is described. Is done. Further, as shown in FIG. 8B, the data broadcast schedule has a [transmission time] column and a [data broadcast document] column. Furthermore, the [transmission time] column includes a [month / day] column and a [time column]. The [Month / Day] column describes the date and time for sending the data broadcast manuscript, the [Time] column describes the time for sending the data broadcast manuscript, and the [Data broadcast manuscript] column describes the data broadcast manuscript to be sent. Is done.

  As shown in FIGS. 8A and 8B, the video advertisement original sent according to the advertisement transmission schedule corresponds to the data broadcast original sent based on the data transmission schedule, and the data broadcast original related to the video advertisement original is sent out. As described above, the advertisement schedule and the data transmission schedule are adjusted in advance.

4.4. Advertising information Advertising information is information related to advertisements corresponding to video advertisement manuscripts. The advertisement information includes detailed information that cannot be transmitted to the viewer in the video advertisement manuscript. The advertisement information is composed of character information, graphics, still images, etc., and can be read by a web browser.

  The advertisement information is associated with the video advertisement ID to constitute an advertisement information database (hereinafter referred to as an advertisement information DB). The advertisement information DB is stored in the hard disk 173 of the advertisement information providing server 17. An example of the advertisement information DB is shown in FIG. The advertisement information DB has a [video advertisement ID] column and an [advertisement information] column. In the [video advertisement ID] column, an advertisement ID corresponding to the advertisement information recorded in the [advertisement information] column is described. In the [advertisement information] column, advertisement information is stored as an archive or the like.

5. Operation of the advertising system An overview of the operation of each component that makes up the advertising system is described. The broadcast system 15 uses a video advertisement original or video original for displaying a program and an advertisement on a television screen, and a content composed of a data broadcast original including an advertisement icon for identifying an advertisement in the video advertisement original for digital broadcasting. A content broadcast process for transmitting a transport stream is executed.

  The television receiver 13 acquires content transmitted by the broadcasting system 15 as a transport stream, and executes a television screen display process for displaying a video advertisement original and a video original on its own television screen.

  The mobile phone 11 acquires the content transmitted by the broadcasting system 15 in the form of a transport stream, and executes a TV screen display process for displaying the video advertisement original and the video original on its own TV screen.

  The advertisement distribution server 17 provides advertisement information related to the advertisement in response to a request from the mobile phone 11, and the mobile phone 11 executes an advertisement information transmission / reception process for displaying the acquired advertisement information on the TV screen.

  Note that the mobile phone 11 receives the transport stream content. Further, the mobile phone 11 extracts a video advertisement original or a video original from the received content as a video elementary stream and an audio elementary stream. Further, the mobile phone 11 extracts a data broadcast document from the received content, and further extracts an advertisement icon (described later) included in the data broadcast document. Further, the mobile phone 11 displays a television screen on the television screen based on the advertisement icon included in the extracted video advertisement document or the image document and the data broadcast document that has been converted into the video elementary stream and the audio elementary stream. Generate information. Furthermore, the mobile phone 11 generates TV screen information for displaying the generated TV screen information on the TV screen. Furthermore, the mobile phone 11 generates television screen information for displaying advertisement icons on a plurality of television screens. Further, when the mobile phone 11 determines that one of the advertisement icons displayed on the television screen has been selected, the mobile phone 11 acquires advertisement information corresponding to the advertisement icon from the advertisement distribution server 17.

  Further, the television receiver 13 receives the transport stream content. Further, the mobile phone 11 extracts a video advertisement original or a video original from the received content as a video elementary stream and an audio elementary stream. Furthermore, the television receiver 13 generates television screen information to be displayed on the television screen based on the extracted video advertisement original or video original that has been converted into the video elementary stream and the audio elementary stream. Furthermore, the television receiver 13 displays the generated television screen information on the television screen.

  In the following, content broadcast processing, television screen display processing of the television receiver 13, television screen display processing of the mobile phone 11, and advertisement information transmission / reception processing will be described.

5.1. Overview of the satellite broadcasting system First, the overview of the satellite broadcasting system is explained. FIG. 10 schematically shows a transmission state of radio waves in satellite broadcasting. Radio waves from the broadcast system 15 are transmitted toward the ground via the broadcast satellite 94. A plurality of transport streams TS1, TS2, and TS3 are transmitted from the broadcast satellite 94. Each transport stream (MPEG-2) is distinguished by frequency, polarization plane, and the like.

  In the transport stream TS1, a plurality of services (corresponding to terrestrial broadcast channels) SV11, SV12, SV13, SV14 are packetized and multiplexed by time division. Similarly, services SV21, SV22, SV23, SV24 are multiplexed on the transport stream TS2, and services SV31, SV32, SV33, SV34 are multiplexed on the transport stream TS3. Each transport stream includes a video advertisement manuscript for each service or video data and audio data constituting the video manuscript, a data broadcast manuscript, control data indicating the current time, control data necessary for packetization, etc. Has also been sent. In FIG. 10, only three transport streams are shown, but more transport streams are actually sent out. Further, in FIG. 9, four services are multiplexed for each transport stream, but actually, more services are multiplexed.

  Next, the structure of the transport stream will be described with reference to FIG. In the transport stream TS1, the video data ES (V) 1 of the service SV11, the audio data ES (A) 1, the video data ES (V) 2 of the service SV 12, the audio data ES (A) 2, and the video data of the service SV 13 are included. ES (V) 3, audio data ES (A) 3, video data ES (V) 4 of service SV14, audio data ES (A) 4, and data broadcast original ES (D) of each service are multiplexed. .

  Further, control data NIT (Network Information Table), PAT (Program Association Table), PMT (Program Map Table) 1, PMT2, PMT3, and PMT4 for packet multiplexing are also multiplexed. With these control data, the multiplexed video / audio data and data broadcast original of each service SV11, SV12, SV13, SV14 can be separated.

  Packetization is performed as indicated by the vertical line 18a in FIG. That is, control data NIT, PAT, PMT, EIT (Entitlement Information Table), TDT (Time Division Table), ECM (Entitlement Control Message), video data ES (V), audio data ES (A), data broadcast manuscript ES ( Packetization is performed in the order of D). When the packetization up to the data broadcast manuscript is completed, the packetization below the control data NIT is repeated again (see the vertical line 18b).

5.2. Content Broadcast Processing A user who has generated a video advertisement manuscript saves the generated video advertisement manuscript in the CM server 15a. The user who has generated the video document stores the generated video document in the program server 15b. Further, a user who generates a data broadcast original corresponding to a video advertisement original and authors it by BML (Broadcast Markup Language) stores the data broadcast original prepared by BML in the data broadcast original server 15c. The video advertisement manuscript, the video manuscript, and the data broadcast manuscript are timed based on the advertisement transmission schedule, program transmission schedule, and data transmission schedule of each server in the CM server 15a, the program server 15b, and the data broadcast manuscript server 15c. Saved in sequence order.

  The content broadcast processing in the broadcast system 15 will be described with reference to the flowchart shown in FIG. The broadcasting device 15d acquires the advertisement transmission schedule stored in the storage unit such as the hard disk of the CM server 15a and the program transmission schedule stored in the storage unit such as the hard disk of the program server 15b (S1501). The broadcast device 15d acquires a corresponding video advertisement document from the CM server 15a or a corresponding image document from the program server 15b based on the acquired advertisement transmission schedule and program transmission schedule (S1503). The broadcasting device 15d performs video / audio encoding on the acquired video advertisement original or video original (S1505).

  The broadcast device 15d acquires a data transmission schedule stored in a storage unit such as a hard disk of the data broadcast document server 15c (S1507). The broadcast device 15d acquires a corresponding data broadcast document from the data broadcast document server 15c based on the acquired data transmission schedule (S1509). The broadcast device 15d encodes the acquired data broadcast document (S1511).

  The broadcast device 15d obtains the video advertisement original and the video original encoded in step S1505, the video original and the data broadcast original encoded in step S1511 (S1513), and multiplexes to generate a transport stream. (S1515). The broadcasting device 15d sends the generated transport stream (S1517).

5.3. TV Screen Display Processing in the Mobile Phone 11 TV screen display processing performed by the CPU 111 of the mobile phone 11 will be described with reference to the flowcharts shown in FIGS. In FIG. 13, when the CPU 111 determines that there has been an instruction to start a television broadcast viewing application (S1401), the CPU 111 activates the television broadcast viewing application (S1403). Further, the CPU 111 starts receiving the transport stream transmitted from the transmission device 15d via the tuner in the terrestrial digital broadcast tuner circuit 114 (see FIG. 3) (S1405).

  When the CPU 111 receives the transport stream via the tuner (S1407), the CPU 111 stores the received transport stream in the memory 112 (S1409). Then, the CPU 111 sequentially transmits the transport stream stored in the memory 112 to the TS decoder (1411). The CPU 111 performs packet analysis on the received transport stream using the TS decoder (S1413). Note that the CPU 111 performs packet analysis using control data NIT, PAT, PMT, EIT, TDT, ECM, and the like acquired from the transport stream.

  The CPU 111 extracts video data ES, audio data ES, and data broadcast original ES corresponding to the service to be displayed on the TV broadcast viewing application (S1415).

  Moving to FIG. 14, the CPU 111 decodes the extracted video data ES and audio data ES using an AV decoder application recorded in the memory 112 (S1417). On the other hand, the CPU 111 extracts a data broadcast original from the data broadcast original ES (S1419). The CPU 111 stores the extracted data broadcast document in a predetermined area of the memory 112 (S1420). When storing, the CPU 111 stores the data broadcast document in association with the acquisition time.

  The CPU 111 activates the BML browser (S1421). The CPU 111 integrates the data broadcast document displayed on the BML browser and the video data displayed on the TV broadcast viewing application decoded in step S1417, and generates TV screen information to be displayed on the display 115 (S1423). The CPU 111 acquires an acquisition time associated with the data broadcast original when displaying the advertisement icon included in the data broadcast original on the BML browser. Then, the CPU 111 acquires three advertisement icons from the most recently acquired data broadcast document to the previous data broadcast document from the memory 112, and generates television screen information. The CPU 111 displays the generated television screen information on the display 115 (S1425).

  The CPU 111 repeats the processing from step S1405 (see FIG. 13) to step S1425 (see FIG. 14) until the television broadcast viewing application is terminated (S1427).

  Here, an example of the television image information generated by the CPU 111 in step S1423 is shown in FIG. The display 115 of the mobile phone 11 has a video data display area A1 for displaying video data and an advertisement icon display area A3 for displaying advertisement icons.

  In the advertisement icon display area A3, a plurality of advertisement icons B1 to B5 corresponding to advertisements broadcasted (displayed) in the video data display area A1 are displayed. The advertisement icons are displayed in the order of broadcast time series. In FIG. 15, the advertisement C corresponding to the advertisement icon B5 displayed on the right end is the advertisement that was broadcast most recently. Before the advertisement C is broadcast, the advertisement B is broadcast, and before that, the advertisement A is broadcast. In FIG. 15, the advertisement icons from the most recently broadcast advertisement to the advertisement broadcast two times before are displayed.

  As described above, by displaying a plurality of past advertisement icons, the user can easily give an opportunity to obtain advertisement information for the displayed advertisement. It becomes possible.

5.4. Television Screen Display Processing in the Television Receiver 13 The television screen display processing in the television receiver 13 will be described with reference to the flowcharts shown in FIGS. In FIG. 16, when the CPU 131 determines that there has been an activation command for the television receiver 13 (S1301), it starts receiving the transport stream transmitted from the transmitter 15d via the tuner 134 (see FIG. 4). (S1305).

  When the CPU 131 receives the transport stream via the tuner 134 (S1307), the CPU 131 stores the received transport stream in the memory 132 (S1309). Then, the CPU 131 sequentially transmits the transport stream stored in the memory 132 to the TS decoder 135 (see FIG. 4) (1311). The CPU 111 uses the TS decoder 135 to perform packet analysis on the received transport stream (S1313). The CPU 131 performs packet analysis using control data NIT, PAT, PMT, EIT, TDT, ECM, etc. acquired from the transport stream.

  The CPU 131 extracts video data ES, audio data ES, and data broadcast original ES corresponding to the service (channel) displayed on the display 139 (S1315).

  Moving to FIG. 17, the CPU 131 decodes the extracted video data ES and audio data ES using the AV decoder 136 (see FIG. 4) (S1317). The CPU 131 generates TV screen information to be displayed on the display 115 via the video composition circuit 137 using the video data decoded in step S1317 (S1323). The CPU 131 displays the generated television screen information on the display 139 (S1325).

  The CPU 111 repeats the processing from step S1305 (see FIG. 16) to step S1325 (see FIG. 17) until the television receiver 13 is turned off (S1327).

5.5. Advertisement Information Transmission / Reception Processing Next, advertisement information transmission / reception processing performed by the CPU 111 of the mobile phone 11 and the CPU 171 of the advertisement information distribution server 17 will be described with reference to the flowcharts shown in FIGS. As illustrated in FIG. 18, when the CPU 111 determines that selection information indicating that the advertisement icon displayed on the display 115 has been selected (S1701), the CPU 111 displays advertisement icon operation information corresponding to the advertisement icon. Obtained from the memory 112 (S1703). The CPU 111 generates request information for requesting acquisition of advertisement information corresponding to the advertisement icon based on the acquired advertisement icon operation information (S1705). At this time, the CPU 111 adds a mobile phone ID that uniquely identifies itself to the request information. The CPU 111 transmits the generated request information to a predetermined advertisement information distribution server 17 based on the advertisement icon operation information (S1707).

  When determining that the request information has been received (S1709), the CPU 171 of the advertisement information distribution server 17 extracts the mobile phone ID and the video advertisement ID from the request information (S1711). The CPU 171 acquires advertisement information corresponding to the video advertisement ID from the hard disk 173 (S1713). The CPU 171 transmits the acquired advertisement information to the corresponding mobile phone 11 based on the mobile phone ID extracted in step S1711 (S1715).

  Moving to FIG. 19, when the CPU 111 of the mobile phone 11 determines that the advertisement information has been acquired (S1717), it determines whether the acquired advertisement information is AV data or web data (S1719).

  If the CPU 111 determines that the data is AV data (S1719), the CPU 111 displays it in the video data display area A1 (see FIG. 15) of the display 115 (S1721). FIG. 20A shows a state where the web browser and the television broadcast viewing application are integrated on the display 115. A normal digital television broadcast is displayed in the video data display area A1. A web browser is displayed in the advertisement icon display area A3. Thus, by simultaneously displaying the digital television broadcast and the Web browser, information obtained from the broadcast and information obtained from the web can be simultaneously provided to the user.

  On the other hand, as shown in FIG. 19, when the CPU 111 determines that the data is web data (S1723), the CPU 111 starts a web browser (S1725). Then, the CPU 111 generates television screen information obtained by integrating the web browser and the television broadcast viewing application (S1727). The CPU 111 displays the generated television screen information on the display 115 (S1729). FIG. 20B shows an example of the display 115 on which the TV screen information in which the web browser and the TV broadcast viewing application are integrated is displayed. A normal digital television broadcast is displayed in the video data display area A1. A web browser is displayed in the advertisement icon display area A3. Thus, by simultaneously displaying the digital TV broadcast and the Web browser, information obtained from the AV data and information obtained from the web can be provided to the user at the same time, so that a more impressive and detailed advertisement can be provided. Can be provided to the user.

1. Overview The mobile phone 11 according to the first embodiment displays a plurality of advertisement icons related to advertisements broadcasted in the past on the display 115. On the other hand, the mobile phone 11 according to the present embodiment displays a plurality of advertisement icons including advertisement icons to be broadcast in the future.

2. Functions of Advertising System Functions of the advertising system 1 according to the present invention will be described based on the functional block diagram shown in FIG. The components and functions in this embodiment are almost the same as those in the first embodiment. However, the function of the television screen information generation means M114 of the one television receiver M110 in the first embodiment is different. Note that components having the same functions as those of the first embodiment are denoted by the same reference numerals as those of the first embodiment.

  In the following, the function of the TV screen information generating means M214 of the mobile phone 11 in this embodiment will be described. The TV screen information generation means M214 generates TV screen information for displaying the extracted screen information and advertisement identification information on the TV screen means. Further, the television screen information generating means M214 generates television screen information for displaying the advertisement identification information on the plurality of television screen means. Further, the television screen information generating means M214 generates television screen information for displaying the screen information and the advertisement information on the television screen means. The TV screen information generation unit M214 generates TV screen information for displaying advertisement identification information regarding an advertisement to be displayed in the future on the TV screen unit.

  Thereby, a user can be easily identified about the advertisement displayed from now on. In other words, it is possible to extend the time for obtaining the advertisement information for the user for the advertisement to be displayed.

3. Hardware Configuration The hardware configuration of the advertising system in the present embodiment is the same as that in the first embodiment (see FIGS. 2 to 6).

4. Data In this embodiment, the configuration of the data broadcast document transmission schedule is different from that in the first embodiment. Other data is the same as that of the first embodiment (see FIGS. 7 and 9).

4.1. Data Transmission Schedule An example of the advertisement broadcast schedule in this embodiment is shown in FIG. 22A, and an example of the data broadcast document transmission schedule is shown in FIG. 22B. The advertisement broadcast schedule is the same as that in the first embodiment (see FIG. 8A). Further, the data structure of the data transmission schedule is the same as that of the first embodiment (see FIG. 8B).

  However, the data broadcast manuscript sent based on the data sending schedule corresponds to the video advertising manuscript sent next after the video advertising manuscript sent simultaneously based on the advertisement sending schedule. In this way, by sending a data broadcast original corresponding to a video advertisement original to be broadcast in the future, it is possible to notify the user of an advertisement to be broadcast from now on.

5. Operation of Advertising System The operation of the advertising system in the present embodiment is the same as that in the first embodiment (see FIGS. 12 to 14 and FIGS. 16 to 20).

  Note that the mobile phone 11 in this embodiment displays a plurality of icons including advertisement icons of advertisements to be broadcast in the future. Therefore, the television image information generated by the CPU 111 in step S1423 (see FIG. 14) is different from that in the first embodiment. An example of the television screen information in the present embodiment is shown in FIG.

  In FIG. 23, an advertisement B is broadcast in the video data display area A1. At this time, the advertisement icon B3 displayed in the center among the three advertisement icons B1 to B5 displayed in the advertisement icon display area A3 is the advertisement icon related to the advertisement B. The advertisement icon B5 displayed on the right end relates to the advertisement C broadcast next to the advertisement B. In FIG. 23, advertisement icons relating to advertisements broadcasted one after the other from the currently broadcasted advertisement are displayed.

  In this way, by displaying an advertisement icon that will be broadcast in the future, it becomes possible to extend the time for obtaining the advertisement information for the user.

1. Outline In the advertising system according to the first embodiment, the advertisement icon is automatically displayed on the display 115 of the mobile phone 11. In the advertising system in the present embodiment, the mobile phone 11 displays an advertising icon on the display 115 based on a user operation.

2. Functions of Advertising System Functions of the advertising system according to the present invention will be described based on the functional block diagram shown in FIG. The components and functions in this embodiment are almost the same as those in the first embodiment. However, the television receiver M110 in this embodiment further includes display request information acquisition means M311. Moreover, the function of the television screen information generation means M114 of the television receiver M110 in the first embodiment is different. Note that components having the same functions as those of the first embodiment are denoted by the same reference numerals as those of the first embodiment.

  Hereinafter, functions of the television screen information generation unit M314 and the display request information acquisition unit M311 of the television receiver M110 in the present embodiment will be described. The display request information acquisition unit M311 acquires display request information for displaying the advertisement identification information on the television screen unit.

  The TV screen information generation unit M314 generates TV screen information for displaying the extracted screen information on the TV screen unit. Further, when it is determined that the display request information has been acquired, the TV screen information generating unit M314 generates TV screen information for displaying the screen information and the advertisement identification information on the TV screen unit.

  Thereby, advertisement information identification information can be displayed only when a user desires.

3. Hardware Configuration The hardware configuration of the advertising system in the present embodiment is the same as that in the first embodiment (see FIGS. 2 to 6). However, the mobile phone program recorded in the memory 112 of the mobile phone 11 is different.

4. Data The data of the advertising system in the present embodiment is the same as that in the first embodiment (see FIGS. 7 to 9).

5. Operation of Advertising System Content broadcasting processing, television screen information generation processing, and advertising information acquisition processing in the television receiver 13 in the present embodiment are the same as those in the first embodiment. However, a part of the TV screen display process of the mobile phone 11 in the present embodiment is different from the first embodiment. In the following, the TV screen display process of the mobile phone 11 different from that of the first embodiment will be described with reference to the flowchart shown in FIG.

  After extracting each elementary stream (see FIG. 13: step S1415), the CPU 111 of the mobile phone 11 uses the AV decoder application that records the extracted video data ES and audio data ES in the memory 112. Decode (S1417). Then, the CPU 111 activates the BML browser (S1421), the display button B11 for displaying the advertisement icon displayed using the activated BML browser, and the video data displayed on the TV broadcast viewing application decoded in step S1417. And TV screen information to be displayed on the display 115 is generated (S1423). The icon for displaying the display button B1 may be stored in the memory 112 in advance, or may be included in the data broadcast document.

  The CPU 111 displays the generated television screen information on the display 115 (S1425).

  FIG. 26A shows a state where the television screen information generated in step S <b> 1423 is displayed on the display 115. A normal digital television broadcast is displayed in the video data display area A1. In the advertisement icon display area A3, a display button B11 for displaying the advertisement icon in the area outside the isolated island is displayed. The display button B11 is configured to be selectable by input means / selection means such as a keyboard 114.

  On the other hand, the CPU 111 extracts a data broadcast original from the data broadcast original ES (S1419). The CPU 111 stores the extracted data broadcast document in a predetermined area of the memory 112 in association with the time when the data broadcast document is acquired (S1521). When the CPU 111 determines that the display button B11 shown in FIG. 26A is selected and the display request information for displaying the advertisement icon is acquired (S1523), the CPU 111 acquires the data broadcast document stored in the memory 112 in step S1521 (step S1521). S1525). The CPU 111 activates the BML browser (S1421), integrates the data broadcast document acquired in step S1525 and the video data displayed in the TV broadcast viewing application decoded in step S1417 using the activated BML browser, and displays the display 115. TV screen information to be displayed on the screen is generated (S1423). When displaying the advertisement icon included in the data broadcast manuscript on the BML browser, the CPU 111 obtains the acquisition time associated with the data broadcast manuscript from the most recently obtained data broadcast manuscript as in the first embodiment. Three advertisement icons up to the previous data broadcast manuscript are acquired from the memory 112, and TV screen information is generated.

  FIG. 26B shows a state where the television screen information generated in step S1423 is displayed on the display 115. The television screen displayed on the display 115 after the display button B11 shown in FIG. 26A is selected is the same as the television screen displayed in the first embodiment (see FIG. 15). When any one of the advertisement icons B1 to B5 displayed in the advertisement icon display area A3 is selected, the advertisement information corresponding to the selected advertisement icon can be acquired as in the first embodiment. .

1. Overview The mobile phone 11 according to the first embodiment displays a plurality of advertisement icons related to advertisements broadcast as digital broadcasts on the display 115 or the television receiver 13 on the display 115. On the other hand, the mobile phone 11 in this embodiment operates as a channel remote controller for the television receiver 13, and even if the channel is changed, the advertisement icon of the advertisement broadcast on the channel before the channel change and the channel after the channel change are used. The advertisement icon of the broadcast advertisement is displayed.

2. Functions of Advertising System Functions of the advertising system according to the present invention will be described based on the functional block diagram shown in FIG. The components and functions in this embodiment are almost the same as those in the first embodiment. However, the television receiver M110 in the present embodiment further includes change information sending means M411. Further, the functions of the advertisement identification information extraction unit M113, the screen information extraction unit M112, and the television screen information generation unit M114 of the television receiver M110 in the first embodiment are different.

  The television receiver M120 in the present embodiment further includes change information acquisition means M421. Moreover, the function of the television screen information generation means M124 of the television receiver M120 in the first embodiment is different.

  Note that components having the same functions as those of the first embodiment are denoted by the same reference numerals as those of the first embodiment. In the following, change information transmission means M411, screen information extraction means M412, advertisement identification information extraction means M413, television screen information generation means M414 and change information acquisition means M421 of the television receiver M120 in the present embodiment, television, The function of the screen information generation unit M424 will be described.

  The change information sending means M411 of the first television receiver M110 sends change information instructing change of the type of screen information extracted by the screen information extraction means of the second television receiver M110.

  The screen information extraction unit M412 of the first television receiver M110 further extracts screen information corresponding to the change information from the broadcast information.

  The advertisement identification information extraction unit M413 of the first television receiver extracts advertisement identification information from the acquired broadcast information. Further, after sending the change information, the advertisement identification information extracting unit M413 extracts the advertisement identification information corresponding to the screen information after the type change. Further, the television screen information generation unit M414 of the first television receiver M110 generates television screen information for displaying the extracted advertisement identification information on the television screen unit. Further, the television screen information generation means M414 of the first television receiver generates the television screen information based on the advertisement identification information extracted before sending the change information and the advertisement identification information extracted after sending the change information. To do. Furthermore, the television screen information generation means M414 generates television screen information for displaying the extracted screen information and advertisement identification information on the television screen means.

  The change information acquisition means M421 of the second television receiver M120 acquires change information. The screen information extraction unit M422 of the second television receiver M120 further extracts screen information corresponding to the change information from the broadcast information.

  Thereby, even after the type of screen information to be extracted is changed, the advertisement displayed before the change can be identified by the user. That is, an advertisement can be identified by the user without being aware of a change in the type of screen information to be extracted. Further, the advertisement identification information before the change can be displayed together with the screen information after the change of the type of the screen information to be extracted. Therefore, it is possible to make the user identify the advertisement without being aware of the change in the type of screen information to be extracted.

3. Hardware Configuration The hardware configuration of the advertising system in the present embodiment is the same as that in the first embodiment (see FIGS. 2 to 6).

4. Data In this embodiment, the configuration of the data broadcast document transmission schedule is different from that in the first embodiment. Other data is the same as that of the first embodiment (see FIGS. 7 to 9).

5. Operation of Advertising System The operation of the advertising system in the present embodiment is almost the same as that in the first embodiment (see FIGS. 12, 13, and 16 to 20). However, part of the screen generation process in the mobile phone 11 and the channel change process when the remote control application operates in the mobile phone 11 are different from those in the first embodiment. In the following, different processes will be described.

5.1. TV Screen Display Processing in Mobile Phone 11 TV screen display processing performed by CPU 111 of mobile phone 11 will be described with reference to the flowchart shown in FIG. After extracting each elementary stream (see FIG. 13: step S1415), the CPU 111 decodes the extracted video data ES and audio data ES using the AV decoder application recorded in the memory 112 (S1417). .

  On the other hand, the CPU 111 extracts a data broadcast original from the data broadcast original ES (S1419). Then, the CPU 111 saves the extracted data broadcast document in a predetermined area of the memory 112 (S1521). Note that when the data is stored in the memory 112, the data broadcast document is stored in association with the channel on which the video advertisement document corresponding to the data broadcast document is broadcast and the acquisition time. The subsequent processing is the same as in the first embodiment.

5.2. Channel Change Processing The channel change processing performed by the CPU 111 of the mobile phone 11 will be described using the flowchart shown in FIG. If the CPU 111 determines that there is a command for starting the remote control application (S2601), the CPU 111 starts the remote control application (S2603). The remote control application can be realized in the mobile phone 11 by, for example, an i-appli (registered trademark of NTT DoCoMo). An example of a state in which the remote control application is activated is shown in FIG. 30A. A channel number for selecting each channel is displayed on the display 115 of the mobile phone 11. The user selects a desired channel number using input means such as the keyboard 114. When a channel number is selected, channel change information is transmitted.

  Returning to FIG. 29, if the CPU 111 determines that the channel change information indicating that the channel is to be changed has been acquired (S2605), steps S1405 to S1415 in FIG. Generation processing is executed (S2607).

  Here, FIG. 30B shows an example of the television screen information generated in step S1423 (see FIG. 26) in the television screen information generation processing in step S2607. On the display 115 of the mobile phone 11, a digital TV broadcast display area A41 for displaying digital TV broadcasts, an advertisement icon display area A43 for displaying advertisement icons corresponding to advertisements broadcast before and after the channel change, and a remote control application are activated. A remote control application start button display area A43 on which a remote control application start button B43 is displayed. Thus, by displaying the remote control application activation button B43, the user can easily activate the remote control application at a desired time.

  Returning to FIG. 29, if the CPU 111 determines that the channel change information for changing the channel has been acquired (S2605), the channel change information is transmitted to the television receiver 13 (S2609). The transmission of the channel change information can be realized by using, for example, an infrared communication circuit built in the mobile phone 11.

  When determining that the channel change information has been acquired, the television receiver 13 executes the television screen information generation processing from step S1405 in FIG. 16 to step S1325 in FIG.

1. Overview In the advertising system 1 according to the first embodiment, an advertisement broadcast in digital television broadcasting is displayed on the mobile phone 11. The advertisement system 3 in the present embodiment targets advertisements broadcast in network television broadcasts distributed through a network environment. Thereby, it is possible to easily extend the time for obtaining advertisement information for the user of the mobile phone 11 even in the network television broadcasting.

  In the following, the same configurations as those of the first embodiment are denoted by the same reference numerals as those of the first embodiment.

2. Functions of Advertising System Functions of the advertising system 3 according to the present invention will be described based on the functional block diagram shown in FIG. 31a. In the following description, the same configurations as those of the first embodiment are faced down.

  The advertising system 3 includes a first television receiver M510, a second television receiver M520, and an advertisement information providing device M130. The first television receiver M510 and the second television receiver M520 include program screen information for displaying a program on the television screen means, advertisement screen information for displaying an advertisement on the television screen means, and the advertisement screen information. Advertisement identification information for identifying an advertisement is acquired, and the program screen information and the advertisement screen information are displayed on its own TV screen means.

  The first television receiver M510 includes program screen information acquisition means M511, advertisement screen information acquisition means M512, advertisement identification information acquisition means M513, television screen information generation means M514, display control means M115, display means M116, and selection information acquisition means. M117, request information transmission means M118, and advertisement information acquisition means M119.

  The program screen information acquisition unit M511 acquires program screen information. The advertisement screen information acquisition unit M512 acquires advertisement screen information. The advertisement identification information acquisition unit M513 acquires advertisement identification information.

  The TV screen information generation means M514 generates TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means. Further, the TV screen information generating unit M514 generates TV screen information for displaying the advertisement identification information on the TV screen unit. Furthermore, the TV screen information generation means M514 generates TV screen information for displaying program screen information, advertisement screen information, and advertisement information on the TV screen means. Furthermore, the TV screen information generation unit M514 generates TV screen information for displaying advertisement identification information related to advertisements displayed on the TV screen unit in the past or present.

  The display control means M115 displays the generated television screen information on the television screen means.

  The selection information acquisition means M117 acquires selection information for selecting the advertisement identification information displayed on the television screen means. The request information sending means M118 sends request information for requesting acquisition of advertisement information corresponding to the acquired selection information. The advertisement information acquisition unit M119 acquires advertisement information corresponding to the request information from the advertisement providing apparatus M130.

  The second television receiver M520 includes program screen information acquisition means M521, advertisement screen information acquisition means M523, TV screen information generation means M524, display control means M125, and display means M126.

  The program screen information acquisition unit M521 acquires program screen information. The advertisement screen information acquisition unit M523 acquires advertisement screen information. The TV screen information generation unit M524 generates TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen unit. The display control means M125 displays the generated television screen information on the television screen means.

  The advertisement information providing apparatus M130 provides advertisement information related to advertisements.

    Thereby, the advertisement identification information about the advertisement displayed on the television screen means can be displayed on the television screen means. That is, even if the user does not view the advertisement at the time when the advertisement is actually displayed, the advertisement displayed on the user can be identified. Moreover, the opportunity for a user to obtain advertisement information can be easily given about the displayed advertisement. That is, it is possible to extend the time for obtaining the advertisement information by the user. Furthermore, the user can be easily identified about the advertisement already displayed. That is, it is possible to extend the acquisition opportunity of the advertisement information for the user for the already displayed advertisement.

3. Hardware configuration
3.1. Hardware Configuration of Advertising System 3 The hardware configuration of the advertising system 3 will be described with reference to FIG. The advertisement system 3 includes a mobile phone 31, a television receiver 33, a broadcast system 35, and an advertisement distribution server 17. The mobile phone 31 and the television receiver 33 are connected to the broadcast system 35 via a network and receive a television broadcast via the network.

  The broadcast system 35 is a network television broadcast for content composed of a video broadcast original or video original for displaying a program and an advertisement on a television screen, and a data broadcast original including an advertisement icon for identifying an advertisement in the video advertisement original. Send to.

  Hereinafter, hardware configurations of the mobile phone 31, the television receiver 33, and the broadcast system server 35 will be described.

3.2. Hardware Configuration of Mobile Phone 31 The hardware configuration of the mobile phone 31 will be described with reference to FIG. The mobile phone 11 includes a CPU 111, a memory 112, a network communication circuit 313, a keyboard 114, a speaker 115, a display 116, and a mobile phone communication control circuit 117.

  The network communication circuit 313 receives the packetized data via the network. The other configuration is the same hardware configuration as that of the mobile phone 11 in the first embodiment, and thus detailed description thereof is omitted here. The broadcast viewing application stored in the memory 112 corresponds to television network distribution.

3.3. Hardware Configuration of Television Receiver 33 The hardware configuration of the television receiver 33 will be described with reference to FIG. The television receiver 33 includes a CPU 131, a memory 132, a ROM 133, a network communication circuit 334, a speaker 138, and a display 139.

  The network communication circuit 334 receives the packetized data via the network. The other configuration is the same hardware configuration as that of the television receiver 13 in the first embodiment, and thus detailed description thereof is omitted here.

3.4. Hardware Configuration of Broadcast System 35 The hardware configuration of the broadcast system 35 will be described with reference to FIG. The broadcast system 35 includes a content distribution server 35a, a CM distribution server 35b, and an advertisement icon distribution server 35c.

  The content distribution server 35a has a video document in a storage unit such as a memory or a hard disk. Further, the content distribution server 35a stores a program transmission schedule in the storage means. The content distribution server 35a distributes the video advertisement original via the network according to the program transmission schedule.

  The CM distribution server 35b has a video advertisement manuscript in storage means such as a memory or a hard disk. Further, the CM distribution server 35b stores an advertisement transmission schedule in the storage unit. The CM distribution server 35b distributes the video advertisement original via the network according to the advertisement transmission schedule.

  The advertisement icon distribution server 35c has a data broadcast manuscript in storage means such as a memory or a hard disk. The advertisement icon distribution server 35c stores a data transmission schedule in the storage unit. The advertisement icon distribution server 35c distributes the data broadcast original via the network according to the data transmission schedule.

4. Data For each data of the video manuscript, the program transmission schedule, the video advertisement manuscript, the advertisement transmission schedule, the data broadcasting manuscript, and the data transmission schedule of the advertisement icon distribution server 35c that the CM content distribution server 35b has. Since the data structure is the same as that of the first embodiment, detailed description thereof is omitted here.

5. Operation of advertising system 3
5.1. Content Broadcast Processing A user who has generated a video document saves the generated video document in the content distribution server 35a. The user who generated the video advertisement manuscript saves the generated video advertisement manuscript in the CM distribution server 35b. Further, the user who has generated the data broadcast original corresponding to the video advertisement original saves the data broadcast original in the advertisement icon distribution server 35c. The video advertisement manuscript, the video manuscript, and the data broadcast manuscript are based on the advertisement transmission schedule, the program transmission schedule, and the data transmission schedule of each server in the content distribution server 35a, the CM distribution server 35b, and the advertisement icon distribution server 35c. Are saved in chronological order.

  Data broadcasting processing in the content distribution server 35a of the broadcasting system 3 will be described with reference to the flowchart shown in FIG. The content distribution server 35a acquires a program transmission schedule stored in a storage unit such as a hard disk (S3601). The content distribution server 35a acquires a corresponding video document based on the acquired program transmission schedule (S3603). The content distribution server 35a packetizes the acquired video document for data broadcast via the network (S3605). Then, the content distribution server 35a distributes the packetized video document as broadcast data (S3607).

  The CM distribution server 35b and the advertisement icon distribution server 35c also execute similar data broadcast processing.

5.2. TV Screen Display Processing in Mobile Phone 31 TV screen display processing performed by CPU 111 of mobile phone 31 will be described with reference to the flowchart shown in FIG. When CPU 111 determines that there has been an instruction to start a television broadcast viewing application (S3701), it activates the television broadcast viewing application (S3703). Furthermore, the CPU 111 starts receiving broadcast data transmitted from the content distribution server 35a, the CM distribution server 35b, or the advertisement icon distribution server 35c via the network communication circuit 314 (see FIG. 33) (S3705).

  When receiving the broadcast data (S3707), the CPU 111 stores the received broadcast data in the memory 112 (S3709). Then, the CPU 111 performs packet analysis on the received broadcast data (S3711).

  The CPU 111 activates the data broadcasting browser (S3713). The CPU 111 integrates the data broadcast document displayed on the data broadcast browser and the video data displayed by the television broadcast viewing application, and generates TV screen information to be displayed on the display 115 (S3715). The CPU 111 acquires an acquisition time associated with the data broadcast original when displaying the advertisement icon included in the data broadcast original on the data broadcast browser. Then, the CPU 111 acquires three advertisement icons from the most recently acquired data broadcast document to the previous data broadcast document from the memory 112, and generates television screen information. The CPU 111 displays the generated television screen information on the display 115 (S3717).

  The CPU 111 repeats the processing from step S3705 to step S3717 until the television broadcast viewing application is terminated (S3719).

  Thus, by displaying a plurality of past advertisement icons, it is possible to easily give the user an opportunity to obtain the advertisement information for the advertisement broadcast via the network. Expansion can be performed.

5.3. Television Screen Display Processing in the Television Receiver 33 The television screen display processing in the television receiver 33 will be described with reference to the flowchart shown in FIG. When the CPU 131 determines that the activation command for the television receiver 33 has been received (S3801), the content distribution server 35a, the CM distribution server 35b, or the advertisement icon distribution server 35c via the network communication circuit 334 (see FIG. 34). Reception of the transmitted broadcast data is started (S3803).

  When receiving the broadcast data (S3805), the CPU 131 stores the received broadcast data in the memory 132 (S3807). Then, the CPU 131 performs packet analysis on the received broadcast data (S3809).

  The CPU 131 generates TV screen information to be displayed on the display 115 using the packet-analyzed video data (S3811). The CPU 131 displays the generated television screen information on the display 139 (S3813).

  The CPU 131 repeats the processing from step S3803 to step S3813 until the television receiver 33 is turned off (S3815).

1. Overview In the advertising system 3 according to the fifth embodiment, as in the case of the conventional digital television broadcast, the broadcast station side is targeted for the network television broadcast in which the program continues to flow through the broadcast system. The advertising system 5 in the present embodiment is intended for network distribution capable of so-called on-demand distribution, which distributes a program in response to a request from a viewer. Accordingly, it is possible to easily extend the time for obtaining advertisement information for the user of the mobile phone 11 even in network distribution that enables on-demand distribution.

  In the following, the same numbers as those in the first to fifth embodiments are assigned to the same configurations as those in the first to fifth embodiments.

2. Function of Advertising System The function of the advertising system 5 according to the present invention is the same as the functional block (see FIG. 31a) in the fifth embodiment. Therefore, the detailed description here is omitted.

3. Hardware configuration
3.1. Hardware Configuration of Advertising System 5 The hardware configuration of the advertising system 5 will be described with reference to FIG. The advertisement system 5 includes a mobile phone 31, a television receiver 33, a content management server 51, a CM management server 53, an advertisement icon server 55, a distribution control server 57, an advertisement distribution server 17, a content distribution server 61 (ac), and a CM. The distribution server 63 (a, b) is included.

  The content distribution servers 61 (a to c) have contents (α to γ). The content distribution server 61 distributes the content it has to the mobile phone 11 and the television receiver 13. The content distribution server 61 is a server originally started by a distributor who intends to distribute content, and its hardware configuration is generally the same as that of the video distribution server.

  The CM distribution server 63 (a, b) has CM data (a, b). The CM distribution server 63 distributes the CM data that the CM distribution server 63 has to the mobile phone 11 and the television receiver 13. The CM distribution server 63 is a server originally started by a distributor who intends to distribute CM, and the hardware configuration is generally the same as the video distribution server.

  The content management server 51, the CM management server 53, the advertisement icon server 55, and the distribution control server 57 perform content distribution by the content distribution server 61 (ac) and CM data distribution by the CM distribution server 63 (a, b). Control.

  Hereinafter, the hardware configuration of the content management server 51, the CM management server 53, the advertisement icon server 55, and the distribution control server 57 will be described.

3.2. Hardware Configuration of Content Management Server 51 The hardware configuration of the content management server 51 will be described with reference to FIG. The content management server 51 includes a CPU 511, a memory 512, a hard disk 513, and a communication circuit 518. Further, a keyboard 514, a mouse 515, a display 516, and a CD-ROM drive 517 are connected to the content management server 51.

  The CPU 511 performs processing based on other applications such as an operating system (OS) and a content management server program recorded on the hard disk 513. The memory 512 provides a work area for the CPU 511. The hard disk 513 records and holds an operating system (OS), other applications such as a content management server program, and various data such as a content data database (content data DB). The content data DB recorded on the hard disk 513 will be described later. The communication circuit 518 has a communication circuit connected to a network, and transmits / receives data to / from an external communication device such as the distribution control server 57.

  The keyboard 514 and the mouse 515 accept external commands. The display 516 displays an image such as a user interface. The CD-ROM drive 517 reads data from a CD-ROM, such as reading a content management server program from a CD-ROM 519 in which the content management server program is recorded and another application program from another CD-ROM. .

3.3. Hardware Configuration of CM Management Server 53 The hardware configuration of the CM management server 53 will be described with reference to FIG. The CM management server 53 includes a CPU 531, a memory 53, a hard disk 533, and a communication circuit 538. The CM management server 53 is connected to a keyboard 534, a mouse 535, a display 536, and a CD-ROM drive 537.

  Since each hardware configuration of the CM management server 53 performs the same function as each hardware configuration in the content management server 51, detailed description thereof is omitted here.

  Note that a CM data database (CM data DB) is stored and held in the hard disk 533 of the CM management server 53. The CM data DB will be described later.

3.4. Hardware Configuration of Advertisement Icon Server 55 The hardware configuration of the advertisement icon server 55 will be described with reference to FIG. The advertisement icon server 55 includes a CPU 551, a memory 552, a hard disk 553, and a communication circuit 558. In addition, a keyboard 554, a mouse 555, a display 556, and a CD-ROM drive 557 are connected to the advertisement icon server 55.

  Since each hardware configuration of the advertisement icon server 55 performs the same function as each hardware configuration in the CM server 51, detailed description thereof is omitted here.

  The hard disk 553 of the advertisement icon server 55 stores and holds an advertisement icon data database (advertisement icon data DB). The advertisement icon data DB will be described later.

3.5. Hardware Configuration of Distribution Control Server 57 The hardware configuration of the distribution control server 57 will be described with reference to FIG. The distribution control server 57 includes a CPU 571, a memory 572, a hard disk 573, and a communication circuit 578. In addition, a keyboard 574, a mouse 575, a display 576, and a CD-ROM drive 577 are connected to the distribution control server 57.

  Since each hardware configuration of the distribution control server 57 performs the same function as each hardware configuration in the CM server 51, detailed description thereof is omitted here.

  The hard disk 573 of the distribution control server 57 stores and holds a program database (program DB) and a program broadcast schedule database (broadcast schedule DB). The program DB and program broadcast schedule DB will be described later.

4. Data Contents data DB (see FIG. 40), CM data DB (see FIG. 41), advertisement icon data DB (see FIG. 42), program DB and program broadcast schedule DB (see FIG. 43) will be described below. .

4.1. Content data DB
In the content data DB, content data existing on the network and a content data ID that uniquely identifies each content data are registered in association with each other. An example of the content data DB is shown in FIG.

  The content data DB includes a [content data ID] column C4101, a [content data] column C4103, and an [existing position] column C4105. [Content data ID] column C4101 describes a content data ID that is identification information for uniquely identifying the registered content data. [Content data] column C4103 describes the name given to the content data by the content data provider. [Existing position] column C4105 describes the position on the network where the content described in [Content data] column C4103 exists.

4.2. CM data DB
In the CM data DB, CM data existing on the network and a CM data ID for uniquely identifying each CM data are registered in association with each other. An example of the CM data DB is shown in FIG.

  The CM data DB includes a [CM data ID] column C4201, a [CM data] column C4203, and an [existing position] column C4205. [CM data ID] column C4201 describes a CM data ID, which is identification information for uniquely identifying registered CM data. [CM data] column C4203 describes the names (for example, product names related to CMs) given to the CM data by the CM data provider. [Existing position] column C4205 describes the position on the network where the CM data described in [CM data] column C4203 exists.

4.3. Advertising icon data DB
In the advertisement icon data DB, icons corresponding to CM data are described. An example of the advertisement icon data DB is shown in FIG.

  The advertisement icon data DB includes an [advertisement icon data ID] column C4301 and an [advertisement icon] column C4303. The [advertisement icon] column C4303 includes a [CM data ID] column C4305, an [icon] column C4305, and an [advertisement icon control information] column C4309.

  [Advertising icon data ID] column C4301 describes advertising icon data ID, which is identification information for uniquely identifying registered advertising icon data. In the [CM data ID] column C4103, the CM data ID of the CM data corresponding to the icon registered in the [icon] column C4307 is described. [Icon] column C4307 describes graphic data that is actually displayed as an icon on the display. [Advertising icon control information] column C4309 describes information for controlling an advertising icon.

4.4. Program DB
In the program DB, a program ID for uniquely specifying a program on which content data is broadcast is described in association with the content data. An example of the program DB is shown in FIG.

  The program DB has a [program ID] column C4401 and a [content data ID] column C4403. [Program ID] column C4401 describes a program ID for uniquely specifying a program on which content data is broadcast. [Content data ID] column C4103 describes a content ID for specifying the content broadcast by the program specified by the program ID registered in [Program ID] column C4401.

4.5. Program Broadcast Schedule DB
In the program broadcast schedule DB, a broadcast schedule related to content data and CM data broadcast in the program is described. An example of the program broadcast schedule DB is shown in FIG.

  The program broadcast schedule DB has a [program ID] column C4501, a [time] column C4503, and an [ID] column C4505.

  [Program ID] column C4501 describes a program ID which is identification information for uniquely identifying a broadcast program. [Time] column C4503 describes the time for broadcasting the content data and CM data specified by the ID registered in [ID] column C4405. In this embodiment, since on-demand distribution is targeted, the elapsed time from the start of broadcasting of the program is described as the time described in the [Time] column C4503. [ID] column C4505 describes content data ID and CM data ID for specifying content data and CM data distributed in the program.

5. Operation of Advertising System 5 A user who wants to view content (α to γ) by on-demand distribution via a network sends a mobile phone 31 or a television to content distribution servers 61 (ac) that distribute the content. Connection is made using the receiver 33. When the content distribution server 61 (ac) distributes the content to the user's mobile phone 31 and the television receiver 33, the content distribution server 61 (ac) transmits content distribution request information to the distribution control server 57 to distribute the content that the content distribution server 61 (ac) has. Hereinafter, the operation of the advertisement system 5 will be described focusing on the operation of the distribution control server 57.

5.1. Operation of Advertising System 5 The operation of the advertising system 5 will be described with reference to the flowcharts shown in FIGS. 49 and 50 show the operation of the distribution control server 57, FIG. 51 shows the operation of the content management server 51, FIG. 52 shows the operation of the CM data management server 53, and FIG. 53 shows the operation of the advertisement icon server 57. Each is shown.

  49, when the CPU 571 of the distribution control server 57 determines that the content distribution request information has been received (S4901), it acquires the content name from the content distribution request information (S4903). The CPU 571 transmits content ID request information for requesting a content ID corresponding to the content name to the content management server 51 (S4905).

  Moving to FIG. 51, when the CPU 511 of the content management server 51 determines that the content ID request information has been received (S5101), it accesses the content data DB and sets the content ID corresponding to the content name from the [content ID] column C4101. Then, the location of the data corresponding to the content name is acquired from the [Existence Location] column C4105 (S5103). The CPU 511 transmits the acquired content ID and location as content ID information to the distribution control server 57 (S5105).

  Returning to FIG. 49, when the CPU 571 of the distribution control server 57 determines that the content ID information has been received (S4907), it extracts the content ID from the content ID information (S4909). The CPU 571 acquires a program ID corresponding to the extracted content ID from the program DB stored in the hard disk 573 (S4911).

  Moving to FIG. 50, the CPU 571 acquires the program broadcast schedule corresponding to the program ID from the program broadcast schedule DB stored in the hard disk 573 (S4913). The CPU 571 extracts the CM data ID included in the [ID] column C4505 of the acquired program broadcast schedule (S4915). The CPU 571 transmits the CM data request information for requesting the CM data name corresponding to the extracted CM data ID and its location to the CM management server 53 (S4917).

  Moving to FIG. 52, when the CPU 531 of the CM management server 53 determines that the CM data request information has been received (S5201), it accesses the CM data DB and sets the CM data name corresponding to the CM data ID in the [CM data] column. The existing position of the CM data is obtained from the [Existing Position] column C4205 from C4203 (S5203). The CPU 531 transmits the acquired CM data name and location as CM data information to the distribution control server 57 (S5205).

  Returning to FIG. 50, when the CPU 571 of the distribution control server 57 determines that the CM data information has been received (S4919), the content data distribution request to transmit the corresponding content based on the program broadcast schedule acquired in step S4613. Information is transmitted to the content distribution server 61 (S4921). Note that the content data to be distributed and the location of the content distribution server 61 on the network are acquired from the content ID information acquired in step S4907.

  Further, the CPU 571 transmits CM data distribution request information to the CM distribution server 63 to transmit the corresponding CM data so as to be based on the program broadcast schedule acquired in step S4613 (S4923). Note that the CM data to be distributed and the location of the CM distribution server 63 on the network are acquired from the CM data information acquired in step S4919.

  Further, the CPU 571 transmits the advertisement icon distribution request information to the advertisement icon server 55 so as to transmit the corresponding advertisement icon data based on the program broadcast schedule acquired in step S4613 (S4925).

  Moving to FIG. 53, when receiving the advertisement icon distribution request information (5301), the CPU 551 of the advertisement icon server 55 acquires the corresponding advertisement icon data from the advertisement icon DB (S5301). The CPU 551 distributes the acquired advertisement icon data along the program broadcast schedule (S5305).

  When distributing content data, CM data, and advertisement icon data to the mobile phone 31 or the television receiver 33, a program broadcast schedule such as existing television broadcasts (including digital television broadcasts) due to problems such as communication environment. It is difficult to distribute each data accurately. Therefore, each data is distributed so that the mobile phone 31 or the like can be received before it is actually displayed as a program on the mobile phone 31 or the like. The time lag between receiving and displaying such data is adjusted and displayed by the TV application in the mobile phone 31 and the TV receiver 33.

1. Overview In the advertising system according to the first to seventh embodiments, the broadcast advertisement and the advertisement icon corresponding to the advertisement are displayed on the mobile phone 11 regardless of the existing television broadcast or the television broadcast on the network. there were. In the advertisement system in the present embodiment, an advertisement icon related to an advertisement displayed by the advertisement display device is displayed on a mobile phone from an advertisement display device such as an advertisement display or an advertisement tower existing in a station or street, and is accumulated. It is.

2. Functions of Advertising System Functions of the advertising system 7 according to the present invention will be described based on the functional block diagram shown in FIG. The advertisement system 7 includes an advertisement display device M710 and an advertisement identification information collection device M720.

  The advertisement display device M710 includes advertisement screen information storage means M711, advertisement identification information storage means M712, advertisement identification request acquisition means M713, advertisement identification information provision means M714, screen information generation means M715, display control means M716, and screen means M717. Have. The advertisement screen information storage unit M711 stores advertisement screen information. The advertisement identification information storage unit M712 stores advertisement identification information corresponding to the advertisement screen information. The advertisement identification request acquisition unit M713 requests acquisition of advertisement identification information. Upon obtaining the advertisement identification request information, the advertisement identification information providing means M714 provides corresponding advertisement identification information. The screen information generation unit M715 generates screen information for displaying the advertisement screen information on the screen unit M717. The display control means M716 displays the generated screen information on the screen means M717.

  The advertisement identification information collection device M720 includes an advertisement identification request providing unit M723, an advertisement identification information acquisition unit M724, an advertisement identification information storage unit M722, a screen information generation unit M725, a display control unit M726, and a screen unit M727. The advertisement identification request providing unit M723 provides advertisement identification request information. The advertisement identification information acquisition unit M724 acquires advertisement identification information. The advertisement identification information storage unit M722 stores the acquired advertisement identification information. The screen information generation means M725 generates screen information for displaying the advertisement identification information stored in the advertisement identification information storage means on the screen means. Further, the screen information generating means M725 generates screen information for displaying the advertisement identification information on the plurality of television screen means. The display control means M726 displays the generated screen information on the screen means.

3. Hardware configuration
3.1. Hardware Configuration of Advertising System 7 The hardware configuration of the advertising system 7 will be described with reference to FIG. The advertisement system 7 includes a mobile phone 71, an advertisement display device 75, and an advertisement information distribution server 17. The mobile phone 71 and the advertisement display device 75 can communicate with each other by short-range wireless such as Bluetooth. The mobile phone 71 and the advertisement information distribution server 17 can transmit and receive data via the network.

3.2. Hardware Configuration of Mobile Phone 71 The hardware configuration of the mobile phone 71 will be described with reference to FIG. The mobile phone 71 includes a CPU 111, a memory 112, a short-range wireless communication control circuit 713, a keyboard 114, a speaker 115, a display 116, and a mobile phone communication control circuit 117.

  The short-range wireless communication control circuit 713 transmits / receives data to / from other communication devices having the short-range wireless communication control circuit. The other configuration is the same hardware configuration as that of the mobile phone 11 in the first embodiment, and thus detailed description thereof is omitted here. The advertisement icon display application stored in the memory 112 displays advertisement icon data acquired through the short-range wireless communication control circuit 713 and the like.

3.3. Hardware Configuration of Advertisement Display Device 75 The hardware configuration of the advertisement display device 75 will be described with reference to FIG. The advertisement display device 75 includes a CPU 751, a memory 752, a liquid crystal display 756 (LCD 756), and a short-range wireless communication control circuit 758.

  The CPU 751 performs processing based on other applications such as an operating system (OS) and an advertisement display program recorded in the memory 752. The memory 752 provides a work area for the CPU 751. The memory 752 records and holds the OS, other applications such as an advertisement display program, and various data such as display advertisement information and advertisement icon information.

  Here, the display advertisement information is data relating to the advertisement and is information to be displayed on the LCD 756. Further, the advertisement icon information is an icon corresponding to the display advertisement information displayed on the LCD 756, and is information that allows more detailed advertisement information regarding the display advertisement information to be acquired later.

  The LCD 756 displays display advertisement information. The short-range wireless communication control circuit 758 performs data transmission / reception via short-range wireless communication with an external communication device such as the mobile phone 71 having the short-range wireless communication control circuit.

  In this embodiment, the display advertisement information is displayed on the LCD 756. However, instead of providing the LCD 756, an advertisement on a paper medium may be displayed like a poster advertisement attached to a station or the like.

4. Operation of advertising system 7
4.1. Advertisement Icon Acquisition Processing The advertisement icon acquisition processing of the mobile phone 71 and the advertisement display device 75 constituting the advertisement system 7 will be described using the flowchart shown in FIG. The user of the mobile phone 71 can obtain advertisement icon information configured to be able to obtain advertisement information related to the advertisement later by viewing the advertisement displayed on the LCD 756 of the advertisement display device 75. In this case, the user of the mobile phone 71 transmits the advertisement icon request information by a predetermined operation.

  The CPU 711 of the mobile phone 71 transmits the advertisement icon request information via the short-range wireless communication control circuit 713 (S5801).

  When determining that the advertisement icon request information has been acquired (S5811), the CPU 751 of the advertisement display device 75 acquires the advertisement icon information stored in the memory 752 (S5813). The CPU 751 transmits the acquired advertisement icon information to the mobile phone 71 (S5815).

  When the CPU 711 of the mobile phone 71 determines that the advertisement icon information has been acquired (S5803), the CPU 711 stores the acquired advertisement icon information in the memory 112 (S5805). Further, the CPU 711 displays the acquired advertisement icon information on the display 116 using an advertisement icon display application (S5807).

4.2. Advertisement Information Acquisition Process The advertisement information acquisition process of the mobile phone 71 and the advertisement distribution server 17 constituting the advertisement system 7 will be described with reference to the flowchart shown in FIG. The user of the mobile phone 71 displays the advertisement icon information stored in the memory 752 on the display 116, and selects the advertisement information, which is more detailed information regarding the product corresponding to the advertisement icon information, via the network. It can be acquired from the advertisement distribution server 17. In this case, the user of the mobile phone 71 selects the advertisement icon information displayed on the display 116 by a predetermined operation, and transmits the advertisement request information.

  When the CPU 711 of the mobile phone 71 determines that the advertisement icon information displayed on the display 116 has been selected (S5901), it transmits advertisement request information (S5903).

  When determining that the advertisement request information has been received (S5911), the CPU 171 of the advertisement distribution server 17 acquires advertisement information corresponding to the advertisement icon information from the advertisement information DB (S5913). The CPU 171 transmits the acquired advertisement information to the mobile phone 71 (S5915).

  When the CPU 711 of the mobile phone 71 determines that the advertisement information has been received (S5905), the CPU 711 displays the advertisement information on the display 116 (S5907).

[Other Example 1]
In the first embodiment, a plurality of advertisement icons related to advertisements broadcast on the mobile phone 11 are displayed. However, the present invention is not limited to this as long as a plurality of advertisement identification information is displayed. For example, an advertisement icon for an advertisement for which the user has acquired advertisement information in the past may be displayed. In advertisements broadcast in the past, advertisement icons for advertisements selected by the user may be displayed. In this case, it can be realized by setting “favorite” for the advertisement to be broadcast.

  In the second embodiment, the advertisement icon related to the next advertisement is displayed for the currently broadcast advertisement. However, the present invention is not limited to this as long as the advertisement identification information is displayed in the future. For example, advertisement icons for a predetermined period such as one hour or one day may be displayed. In this case, the broadcasting device 15d may transmit a data broadcasting document for a predetermined period.

  Furthermore, in the above-described first to third embodiments, three advertisement icons are displayed. However, the present invention is not limited to this.

  Furthermore, in the above-described fourth embodiment, the digital television broadcast is displayed also on the mobile phone 11, but only the advertisement icon may be displayed on the mobile phone 11. As a result, the television receiver 13 can be used only for viewing digital television broadcasts. On the other hand, there is an advantage that desired advertisement information can be obtained at any time using the mobile phone 11.

  Further, in the above-described first to fourth embodiments, the data broadcast document and the time when the data broadcast document is acquired are associated and stored in the memory 112. However, the order in which advertisements corresponding to the data broadcast document are broadcasted If the order of the data broadcast originals can be specified, such as the order in which the data broadcast originals are selected, the present invention is not limited to this. For example, if the mobile phone 11 can acquire the data transmission schedule, the order of the data broadcast originals can be specified without associating the data broadcast originals with the time when the data broadcast originals were acquired.

[Other Example 2]
In the above-described first to seventh embodiments, a television broadcast is targeted regardless of whether a general television broadcast wave or a television distribution via a network is used. However, the present invention is not limited to this as long as it broadcasts or distributes content and advertisements. For example, radio broadcasting may be used. When using radio broadcasting using the Internet, when the radio broadcast is distributed by streaming, the advertisement icon information may be transmitted simultaneously with the advertisement broadcast by the radio method.

  Further, in the above-described fifth and sixth embodiments, the hardware configuration of the advertisement systems 3 and 5 that realize television broadcasting via the network and the data necessary for the advertisement systems 3 and 5 are shown. However, the present invention is not limited to this as long as it realizes television broadcasting via the Internet.

  Further, in the above-described seventh embodiment, the advertisement icon information is transmitted and received using short-range wireless communication. However, the present invention is not limited to this as long as the advertisement icon information can be transmitted and received.

  Further, in the first to sixth embodiments, the advertisement system is configured to include the mobile phone and the television receiver. However, the advertisement system may be configured to include only the mobile phone. Good.

  Furthermore, in the above-described first to seventh embodiments, the advertisement icon information is displayed using a mobile phone, but other mobile terminals or the like may be used.

  Furthermore, in the above-described first to sixth embodiments, the advertisement icon information may be received and displayed by the television receiver.

further,
Furthermore, in the above-mentioned Example 5 and Example 6, it described as an Example corresponding to Example 1. FIG. However, the second to fourth embodiments may be applied to the fifth and sixth embodiments.

  Further, FIG. 59 shows a variation in displaying the advertisement icon on the display in the above-described first to seventh embodiments. As shown in FIG. 59, only one predetermined advertisement icon B83 is displayed, and buttons B87 and B89 are arranged on the left and right of the displayed advertisement icon B83, so that the displayed advertisement icon B83 is displayed in time. The acquired advertisement icon B81 and the advertisement icon B85 acquired later in time may be displayed.

  Further, the memory and the hard disk constitute storage means.

Claims (40)

A first television which obtains broadcast information including screen information for displaying a program and an advertisement on television screen means and advertisement identification information for identifying an advertisement in the screen information, and displays the screen information on its own television screen means In an advertising system having an image receiving device and a second television image receiving device,
The first television receiver is
Broadcast information acquisition means for acquiring broadcast information,
Screen information extraction means for extracting screen information from the acquired broadcast information;
Advertisement identification information extraction means for extracting advertisement identification information from the acquired broadcast information;
TV screen information generating means for generating TV screen information for displaying the extracted screen information and advertisement identification information on the TV screen means,
Display control means for displaying the generated TV screen information on the TV screen means;
A first television receiver comprising:
The TV screen information generating means
Generating television screen information for displaying the advertisement identification information on a plurality of television screen means;
The second television receiver is
Broadcast information acquisition means for acquiring the broadcast information Screen information extraction means for extracting screen information from the acquired broadcast information,
TV screen information generating means for generating TV screen information for displaying the extracted screen information on the TV screen means,
Display control means for displaying the generated TV screen information on the TV screen means;
An advertising system. The program screen information for displaying the program on the TV screen means, the advertisement screen information for displaying the advertisement on the TV screen means, and the advertisement identification information for identifying the advertisement in the advertisement screen information are acquired, and the TV screen means In the advertising system having the first television receiver and the second television receiver for displaying the program screen information and the advertisement screen information,
The first television receiver is
Program screen information acquisition means for acquiring the program screen information;
Advertising screen information acquisition means for acquiring the advertising screen information;
Advertisement identification information acquisition means for acquiring the advertisement identification information;
TV screen information generating means for generating TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means;
Display control means for displaying the generated TV screen information on the TV screen means;
A first television receiver comprising:
The TV screen information generating means
Generating television screen information for displaying the advertisement identification information on a plurality of television screen means;
The second television receiver is
Program screen information acquisition means for acquiring the program screen information;
Advertising screen information acquisition means for acquiring the advertising screen information;
TV screen information generating means for generating TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means;
Display control means for displaying the generated TV screen information on the TV screen means;
An advertising system. In either of the advertising systems according to claim 1 or claim 2,
The advertising system further includes:
An advertisement information providing device for providing advertisement information related to an advertisement;
Have
The first television receiver further includes:
Selection information acquisition means for acquiring selection information for selecting one of the advertisement identification information displayed on the television screen means;
Request information sending means for sending request information for requesting acquisition of advertisement information corresponding to the acquired selection information;
Advertisement information acquisition means for acquiring advertisement information corresponding to the request information from the advertisement providing device;
Have
The television screen information generation means of the first television receiver further includes:
Generating television screen information for displaying advertisement information corresponding to the request information on the television screen means;
An advertising system characterized by In a television receiver for acquiring broadcast information including screen information for displaying a program and an advertisement on television screen means and advertisement identification information for identifying an advertisement in the screen information, and displaying the screen information on its own television screen means ,
The television receiver is
Broadcast information acquisition means for acquiring broadcast information,
Screen information extraction means for extracting screen information from the acquired broadcast information;
Advertisement identification information extraction means for extracting advertisement identification information from the acquired broadcast information;
TV screen information generating means for generating TV screen information for displaying the extracted screen information and advertisement identification information on the TV screen means,
Display control means for displaying the generated TV screen information on the TV screen means;
A television receiver comprising:
The TV screen information generating means
Generating television screen information for displaying the advertisement identification information on a plurality of television screen means;
A television receiver characterized by the above. The program screen information for displaying the program on the TV screen means, the advertisement screen information for displaying the advertisement on the TV screen means, and the advertisement identification information for identifying the advertisement in the advertisement screen information are acquired, and the TV screen means In the television receiver that displays the program screen information and the advertisement screen information,
The television receiver is
Program screen information acquisition means for acquiring the program screen information;
Advertising screen information acquisition means for acquiring the advertising screen information;
Advertisement identification information acquisition means for acquiring the advertisement identification information;
TV screen information generating means for generating TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means;
Display control means for displaying the generated TV screen information on the TV screen means;
A television receiver comprising:
The TV screen information generating means
Generating TV screen information for displaying the advertisement identification information on TV screen means;
A television receiver characterized by the above. In either of the television receivers according to claim 4 or claim 5,
Selection information acquisition means for acquiring selection information for selecting one of the advertisement identification information displayed on the television screen means;
Advertising information requesting means for sending request information for requesting acquisition of advertising information corresponding to the acquired selection information;
Advertisement information acquisition means for acquiring advertisement information corresponding to the request information from an advertisement providing device that provides advertisement information related to the advertisement;
A television receiver comprising:
The television screen information generating means further includes
Generating television screen information for displaying advertisement information corresponding to the request information on the television screen means;
A television receiver characterized by the above. In either the advertising system according to claim 3 or the television receiver according to claim 6,
The TV screen information generating means
Generating TV screen information for displaying advertisement identification information relating to advertisements displayed on the TV screen means in the past or present;
It is characterized by. In either the advertising system or the television receiver according to claim 7,
The TV screen information generating means
Generating TV screen information for displaying advertisement identification information regarding advertisements to be displayed in the future on the TV screen means;
It is characterized by. In the advertising system or television receiver according to claims 1 to 8,
A plurality of pieces of advertisement identification information displayed on the television screen means are displayed in chronological order in which the advertisement identification information is acquired;
It is characterized by. A first television which obtains broadcast information including screen information for displaying a program and an advertisement on television screen means and advertisement identification information for identifying an advertisement in the screen information, and displays the screen information on its own television screen means In an advertising system having an image receiving device and a second television image receiving device,
The first television receiver is
Broadcast information acquisition means for acquiring broadcast information,
Screen information extraction means for extracting screen information from the acquired broadcast information;
Advertisement identification information extraction means for extracting advertisement identification information from the acquired broadcast information;
Display request information acquisition means for acquiring display request information for displaying the advertisement identification information on the television screen means;
TV screen information generating means for generating TV screen information for displaying the extracted screen information on the TV screen means,
Display control means for displaying the generated TV screen information on the TV screen means;
A first television receiver comprising:
The TV screen information generating means
When it is determined that the display request information has been acquired, TV screen information for displaying the screen information and the advertisement identification information on TV screen means is generated,
The second television receiver is
Broadcast information acquisition means for acquiring the broadcast information Screen information extraction means for extracting screen information from the acquired broadcast information,
TV screen information generating means for generating TV screen information for displaying the extracted screen information on the TV screen means,
Display control means for displaying the generated TV screen information on the TV screen means;
An advertising system. The program screen information for displaying the program on the TV screen means, the advertisement screen information for displaying the advertisement on the TV screen means, and the advertisement identification information for identifying the advertisement in the advertisement screen information are acquired, and the TV screen means In the advertising system having the first television receiver and the second television receiver for displaying the program screen information and the advertisement screen information,
The first television receiver is
Program screen information acquisition means for acquiring the program screen information;
Advertising screen information acquisition means for acquiring the advertising screen information;
Advertisement identification information acquisition means for acquiring the advertisement identification information;
Display request information acquisition means for acquiring display request information for displaying the advertisement identification information on the television screen means;
TV screen information generating means for generating TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means;
Display control means for displaying the generated TV screen information on the TV screen means;
A first television receiver comprising:
The TV screen information generating means
If it is determined that the display request information has been acquired, further generating TV screen information for displaying the advertisement identification information on TV screen means,
The second television receiver is
Program screen information acquisition means for acquiring the program screen information;
Advertising screen information acquisition means for acquiring the advertising screen information;
TV screen information generating means for generating TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means;
Display control means for displaying the generated TV screen information on the TV screen means;
An advertising system. In either of the advertising systems according to claim 10 or claim 11,
The advertising system further includes:
An advertisement information providing device for providing advertisement information related to an advertisement;
Have
The first television receiver further includes:
Selection information acquisition means for acquiring selection information for selecting one of the advertisement identification information displayed on the television screen means;
Request information sending means for sending request information for requesting acquisition of advertisement information corresponding to the acquired selection information;
Advertisement information acquisition means for acquiring advertisement information corresponding to the request information from the advertisement providing device;
Have
The television screen information generation means of the first television receiver further includes:
Generating television screen information for displaying advertisement information corresponding to the request information on the television screen means;
An advertising system characterized by In a television receiver for acquiring broadcast information including screen information for displaying a program and an advertisement on television screen means and advertisement identification information for identifying an advertisement in the screen information, and displaying the screen information on its own television screen means ,
The television receiver is
Broadcast information acquisition means for acquiring broadcast information,
Screen information extraction means for extracting screen information from the acquired broadcast information;
Advertisement identification information extraction means for extracting advertisement identification information from the acquired broadcast information;
Display request information acquisition means for acquiring display request information for displaying the advertisement identification information on the television screen means;
TV screen information generating means for generating TV screen information for displaying the extracted screen information on the TV screen means,
Display control means for displaying the generated TV screen information on the TV screen means;
A television receiver comprising:
The TV screen information generating means
If it is determined that the display request information has been acquired, generating TV screen information for displaying the screen information and the advertisement identification information on TV screen means;
A television receiver characterized by the above. The program screen information for displaying the program on the TV screen means, the advertisement screen information for displaying the advertisement on the TV screen means, and the advertisement identification information for identifying the advertisement in the advertisement screen information are acquired, and the TV screen means In the television receiver that displays the program screen information and the advertisement screen information,
The television receiver is
Program screen information acquisition means for acquiring the program screen information;
Advertising screen information acquisition means for acquiring the advertising screen information;
Advertisement identification information acquisition means for acquiring the advertisement identification information;
Display request information acquisition means for acquiring display request information for displaying the advertisement identification information on the television screen means;
TV screen information generating means for generating TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means;
Display control means for displaying the generated TV screen information on the TV screen means;
A television receiver comprising:
The TV screen information generating means
If it is determined that the display request information has been acquired, further generating TV screen information for displaying the advertisement identification information on TV screen means;
A television receiver characterized by the above. Either of the television receivers according to claim 13 or claim 14,
Selection information acquisition means for acquiring selection information for selecting one of the advertisement identification information displayed on the television screen means;
Request information sending means for sending request information for requesting acquisition of advertisement information corresponding to the acquired selection information;
Advertisement information acquisition means for acquiring advertisement information corresponding to the request information from an advertisement providing device for providing advertisement information related to an advertisement;
Have
The television screen information generating means further includes
Generating television screen information for displaying advertisement information corresponding to the request information on the television screen means;
A television receiver characterized by the above. A first television which obtains broadcast information including screen information for displaying a program and an advertisement on television screen means and advertisement identification information for identifying an advertisement in the screen information, and displays the screen information on its own television screen means In an advertising system having an image receiving device and a second television image receiving device,
The first television receiver is
Broadcast information acquisition means for acquiring broadcast information,
Advertisement identification information extraction means for extracting advertisement identification information from the acquired broadcast information;
TV screen information generating means for generating TV screen information for displaying the extracted advertisement identification information on the TV screen means,
Display control means for displaying the generated TV screen information on the TV screen means;
Have
The second television receiver is
Broadcast information acquisition means for acquiring the broadcast information Screen information extraction means for extracting screen information from the acquired broadcast information,
TV screen information generating means for generating TV screen information for displaying the extracted screen information on the TV screen means,
Display control means for displaying the generated TV screen information on the TV screen means;
In an advertising system having
The first television receiver further includes:
Change information sending means for sending change information instructing a change in the type of screen information extracted by the screen information extracting means of the second television receiver;
Have
The advertisement identification information extracting means of the first television receiver device further includes:
After sending the change information, extract the advertisement identification information corresponding to the screen information after the type change,
The television screen information generating means of the first television receiver further comprises
Based on the advertisement identification information extracted before sending the change information and the advertisement identification information extracted after sending the change information, the TV screen information is generated,
The second television receiver further includes:
Change information acquisition means for acquiring the change information;
Have
The screen information extracting means of the second television receiver further comprises:
Extracting screen information corresponding to the change information from broadcast information;
An advertising system characterized by The program screen information for displaying the program on the TV screen means, the advertisement screen information for displaying the advertisement on the TV screen means, and the advertisement identification information for identifying the advertisement in the advertisement screen information are acquired, and the TV screen means In the advertising system having the first television receiver and the second television receiver for displaying the program screen information and the advertisement screen information,
The first television receiver is
Advertisement identification information acquisition means for acquiring the advertisement identification information;
TV screen information generating means for generating TV screen information for displaying the acquired advertisement identification information on the TV screen means,
Display control means for displaying the generated TV screen information on the TV screen means;
Have
The second television receiver is
Program screen information acquisition means for acquiring the program screen information;
Advertising screen information acquisition means for acquiring the advertising screen information;
TV screen information generating means for generating TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means;
Display control means for displaying the generated TV screen information on the TV screen means;
In an advertising system having
The first television receiver further includes:
Change information sending means for sending change information instructing a change in the type of screen information extracted by the screen information extracting means of the second television receiver;
Have
The advertisement identification information acquisition means of the first television receiver device further includes:
After sending the change information, obtain the advertisement identification information corresponding to the advertisement screen information displayed on the TV screen means after the type change,
The television screen information generating means of the first television receiver further comprises
Generating the TV screen information based on the advertisement identification information acquired before sending the change information and the advertisement identification information acquired after sending the change information;
The second television receiver further includes:
Change information acquisition means for acquiring the change information;
Have
The program screen information acquisition means of the second television receiver further includes
Obtain program screen information corresponding to the change information,
The advertisement screen information acquisition means of the second television receiver further includes
Obtaining advertisement screen information corresponding to the change information;
An advertising system characterized by The advertising system according to claim 16,
The first television receiver further includes:
Screen information extraction means for extracting screen information from the acquired broadcast information;
Have
The TV screen information generating means
Generating TV screen information for displaying the extracted screen information and advertisement identification information on the TV screen means;
An advertising system characterized by The advertising system according to claim 17,
The first television receiver further includes:
Program screen information acquisition means for acquiring the program screen information;
Advertising screen information acquisition means for acquiring the advertising screen information;
Have
The television screen information generating means further includes
Generating TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means;
An advertising system characterized by In any one of the advertising systems according to claims 16 to 19,
The advertising system further includes:
An advertisement information providing device for providing advertisement information related to an advertisement;
Have
The first television receiver further includes:
Selection information acquisition means for acquiring selection information for selecting one of the advertisement identification information displayed on the television screen means;
Request information sending means for sending request information for requesting acquisition of advertisement information corresponding to the acquired selection information;
Advertisement information acquisition means for acquiring advertisement information corresponding to the request information from the advertisement providing device;
Have
The television screen information generation means of the first television receiver further includes:
Generating television screen information for displaying advertisement information corresponding to the request information on the television screen means;
An advertising system characterized by In a television receiver for acquiring broadcast information including screen information for displaying a program and an advertisement on television screen means and advertisement identification information for identifying an advertisement in the screen information, and displaying the screen information on its own television screen means ,
The television receiver is
Broadcast information acquisition means for acquiring broadcast information,
Advertisement identification information extraction means for extracting advertisement identification information from the acquired broadcast information;
TV screen information generating means for generating TV screen information for displaying the extracted advertisement identification information on the TV screen means,
Display control means for displaying the generated TV screen information on the TV screen means;
Change information sending means for sending change information instructing a change in the type of screen information extracted by the screen information extracting means of another television receiver;
Have
The advertisement identification information extracting means further includes:
After sending the change information, extract the advertisement identification information corresponding to the screen information after the type change,
The television screen information generating means further includes
Generating the television screen information based on the advertisement identification information extracted before sending the change information and the advertisement identification information extracted after sending the change information;
A television receiver characterized by the above. The program screen information for displaying the program on the TV screen means, the advertisement screen information for displaying the advertisement on the TV screen means, and the advertisement identification information for identifying the advertisement in the advertisement screen information are acquired, and the TV screen means In the television receiver that displays the program screen information and the advertisement screen information,
The television receiver is
Advertisement identification information acquisition means for acquiring the advertisement identification information;
TV screen information generating means for generating TV screen information for displaying the acquired advertisement identification information on the TV screen means,
Display control means for displaying the generated TV screen information on the TV screen means;
Change information sending means for sending change information for instructing a change in the type of program screen information or advertisement screen information displayed on another television receiver;
Have
The advertisement identification information acquisition means further includes:
After sending the change information, obtain the advertisement identification information corresponding to the advertisement screen information displayed on the TV screen means after the type change,
The television screen information generating means further includes
Generating the TV screen information based on the advertisement identification information acquired before sending the change information and the advertisement identification information acquired after sending the change information;
A television receiver characterized by the above. The television receiver according to claim 21, further comprising:
Screen information extraction means for extracting screen information from the acquired broadcast information;
Have
The TV screen information generating means
Generating TV screen information for displaying the extracted screen information and advertisement identification information on the TV screen means;
A television receiver characterized by the above. The television receiver according to claim 22, further comprising:
Program screen information acquisition means for acquiring the program screen information;
Advertising screen information acquisition means for acquiring the advertising screen information;
Have
The television screen information generating means further includes
Generating TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means;
A television receiver characterized by the above. 25. The television receiver according to claim 21, further comprising:
Selection information acquisition means for acquiring selection information for selecting one of the advertisement identification information displayed on the television screen means;
Advertising information requesting means for sending request information for requesting acquisition of advertising information corresponding to the acquired selection information;
Advertisement information acquisition means for acquiring advertisement information corresponding to the request information from an advertisement providing device that provides advertisement information related to the advertisement;
A television receiver. Television image for acquiring broadcast information including screen information for displaying a program and an advertisement on television screen means and advertisement identification information for identifying an advertisement in the screen information, and displaying the screen information on its own television screen means In the program
The television receiver program is for a television receiver.
Get broadcast information,
Extract screen information from the acquired broadcast information,
Extract advertising identification information from the acquired broadcast information,
Generating TV screen information for displaying the extracted screen information and advertisement identification information on the TV screen means;
A television receiver program for displaying the generated television screen information on a television screen means,
further,
Generating TV screen information for displaying the advertisement identification information on a plurality of TV screen means;
TV receiver program characterized by The program screen information for displaying the program on the TV screen means, the advertisement screen information for displaying the advertisement on the TV screen means, and the advertisement identification information for identifying the advertisement in the advertisement screen information are acquired, and the TV screen means In the television image receiving program for displaying the program screen information and the advertisement screen information,
The television receiver program is for a television receiver.
Obtaining the program screen information;
Acquiring the advertising screen information;
Obtaining the advertisement identification information;
Generate TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means,
A television receiver program for displaying the generated television screen information on a television screen means,
further,
Generating TV screen information for displaying the advertisement identification information on TV screen means;
TV receiver program characterized by Either of the television receiver programs according to claim 26 or claim 27,
The television receiver program is for a television receiver.
Obtaining selection information for selecting one of the advertisement identification information displayed on the television screen means;
Send request information to request acquisition of advertisement information corresponding to the acquired selection information,
Obtaining advertisement information corresponding to the request information from an advertisement providing device that provides advertisement information related to the advertisement;
TV receiver program characterized by The television receiver program according to claim 28, further comprising:
The television receiver program is for a television receiver.
Generating TV screen information for displaying advertisement identification information relating to advertisements displayed on the TV screen means in the past or present;
TV receiver program characterized by The television receiver program according to claim 29, further comprising:
The television receiver program is for a television receiver.
Generating TV screen information for displaying advertisement identification information relating to advertisements to be displayed in the future on the TV screen means;
TV receiver program characterized by The television receiver program according to claim 30,
When a plurality of the advertisement identification information is displayed on the television screen means, the advertisement identification information is displayed according to the acquired time-series order;
It is characterized by. Television image for acquiring broadcast information including screen information for displaying a program and an advertisement on television screen means and advertisement identification information for identifying an advertisement in the screen information, and displaying the screen information on its own television screen means In the program
The television receiver program is for a television receiver.
Get broadcast information,
Extract screen information from the acquired broadcast information,
Extract advertising identification information from the acquired broadcast information,
Get display request information to display advertisement identification information on TV screen means,
Generate TV screen information to display the extracted screen information on the TV screen means,
A television receiver program for displaying the generated television screen information on the television screen means,
If it is determined that the display request information has been acquired, TV screen information for displaying the screen information and the advertisement identification information on TV screen means is generated.
TV receiver program characterized by The program screen information for displaying the program on the TV screen means, the advertisement screen information for displaying the advertisement on the TV screen means, and the advertisement identification information for identifying the advertisement in the advertisement screen information are acquired, and the TV screen means In the television image receiving program for displaying the program screen information and the advertisement screen information,
The television receiver program is for a television receiver.
Obtaining the program screen information;
Acquiring the advertising screen information;
Obtaining the advertisement identification information;
Obtaining display request information for displaying the advertisement identification information on the TV screen means;
Generate TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means,
A television receiver program for displaying the generated television screen information on the television screen means,
If it is determined that the display request information has been acquired, further generating TV screen information for displaying the advertisement identification information on TV screen means;
TV receiver program characterized by Either of the television receiving programs according to claim 32 or claim 33,
The television receiver program is for a television receiver.
Obtaining selection information for selecting one of the advertisement identification information displayed on the television screen means;
Send request information to request acquisition of advertisement information corresponding to the acquired selection information,
Obtaining advertisement information corresponding to the request information from an advertisement providing device that provides advertisement information related to the advertisement;
TV receiver program characterized by Television image for acquiring broadcast information including screen information for displaying a program and an advertisement on television screen means and advertisement identification information for identifying an advertisement in the screen information, and displaying the screen information on its own television screen means In the program
The television receiver program is for a television receiver.
Get broadcast information,
Extract advertising identification information from the acquired broadcast information,
Generate TV screen information for displaying the extracted advertisement identification information on the TV screen means,
Display the generated TV screen information on the TV screen means,
Sending change information instructing a change in the type of screen information extracted by the screen information extracting means of another television receiver;
further,
After sending the change information, the advertisement identification information corresponding to the screen information after the type change is extracted,
Generating the television screen information based on the advertisement identification information extracted before sending the change information and the advertisement identification information extracted after sending the change information;
TV receiver program characterized by The program screen information for displaying the program on the TV screen means, the advertisement screen information for displaying the advertisement on the TV screen means, and the advertisement identification information for identifying the advertisement in the advertisement screen information are acquired, and the TV screen means In the television image receiving program for displaying the program screen information and the advertisement screen information,
The television receiver program is for a television receiver.
Obtaining the advertisement identification information;
Generate TV screen information to display the acquired advertisement identification information on the TV screen means,
Display the generated TV screen information on the TV screen means,
Sending change information instructing a change in the type of program screen information or advertisement screen information displayed on another television receiver;
further,
After sending the change information, the advertisement identification information corresponding to the advertisement screen information displayed on the TV screen means after the type change is extracted,
Generating the television screen information based on the advertisement identification information acquired before sending the change information and the advertisement identification information acquired after sending the change information;
TV receiver program characterized by 36. The television receiver program according to claim 35, further comprising:
Extract screen information from the acquired broadcast information,
Generating TV screen information for displaying the extracted screen information and advertisement identification information on the TV screen means;
TV receiver program characterized by The television receiver program according to claim 36, further comprising:
Obtaining the program screen information;
Acquiring the advertising screen information;
Generating TV screen information for acquiring and displaying program screen information or advertisement screen information on TV screen means;
TV receiver program characterized by In an advertisement system having an advertisement display device and an advertisement identification information collection device capable of mutually acquiring and providing data via a network,
The advertisement display device includes:
Advertising screen information storage means for storing the advertising screen information;
Advertisement identification information storage means for storing advertisement identification information corresponding to the advertisement screen information;
Advertisement identification request acquisition means for acquiring advertisement identification request information for requesting acquisition of the advertisement identification information;
Upon obtaining the advertisement identification request information, advertisement identification information providing means for providing corresponding advertisement identification information;
Screen information generating means for generating screen information for displaying the advertisement screen information on the screen means;
Display control means for displaying the generated screen information on the screen means;
Have
The advertisement identification information collection device includes:
Advertisement identification request providing means for providing the advertisement identification request information;
Advertisement identification information acquisition means for acquiring the advertisement identification information;
Advertisement identification information storage means for storing the acquired advertisement identification information;
Screen information generation means for generating screen information for displaying the advertisement identification information stored in the advertisement identification information storage means on the screen means;
Display control means for displaying the generated screen information on the screen means;
The screen information generating means includes
Generating screen information for displaying the advertisement identification information on a plurality of television screen means;
An advertising system characterized by In an advertisement identification information collecting apparatus capable of collecting advertisement identification information corresponding to advertisement screen information via a network,
The advertisement identification information collection device includes:
Advertisement identification request providing means for providing advertisement identification request information for requesting acquisition of the advertisement identification information;
Advertisement identification information acquisition means for acquiring the advertisement identification information;
Advertisement identification information storage means for storing the acquired advertisement identification information;
Screen information generation means for generating screen information for displaying the advertisement identification information stored in the advertisement identification information storage means on the screen means;
Display control means for displaying the generated screen information on the screen means;
Have
The screen information generating means includes
Generating screen information for displaying the advertisement identification information on a plurality of television screen means;
An advertisement identification information collecting device characterized by the above.

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