JP2014109787A - Advertisement distribution device, system, method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a device, a system, a method, and a program which can distribute an advertisement suitable for a user.SOLUTION: An advertisement distribution server 20 comprises: a profile table 222 which stores pieces of profile data including personality divisions, in association with respective user IDs; an advertisement content table 223 which stores personality divisions in association with respective advertisement contents of the identical article; an article selection unit 215 which selects an article for distributing its advertisement; and a content selection unit 216 which extracts a personality division associated with a user ID, and preferentially selects an advertisement content associated with the extracted personality division among the plurality of advertisement contents of the selected article.

Description

  The present invention relates to an apparatus, system, method, and program for distributing advertisements.

  Conventionally, Internet advertising has adopted a technique called targeting advertising. In this method, for example, when a client terminal accesses a medium such as a web page or an application managed by an advertising business operator, an ID described in a cookie stored in the client is notified to the advertisement distribution server. The advertisement distribution server identifies the viewer of the medium by this ID, and selects and distributes a valid advertisement to the identified viewer.

  When the access history of the viewer's medium is accumulated, the advertisement distribution server can select an effective advertisement in accordance with the viewer's preference estimated based on this history. For example, Patent Document 1 proposes a method for realizing a targeting advertisement without sending the history itself in order to prevent the leakage of the history.

JP 2010-283546 A

  However, in the targeting advertisement, although the product is selected based on the user's preference, the advertisement expression often does not match the user's preference.

  An object of this invention is to provide the apparatus, system, method, and program which can deliver the advertisement suitable for a user.

  The present invention provides the following solutions.

  (1) A profile storage unit that stores profile data including a personality category in which the personality of the user is classified in association with a user ID that identifies the user, and the personality in association with each of a plurality of advertisement contents for the same advertisement target An advertisement content storage unit that stores classification, an advertisement target selection unit that selects an advertisement target for distributing an advertisement to the user's terminal, and a user ID that is stored from the terminal are stored in the profile storage unit. The personality category associated with the user ID is extracted, and the advertisement content associated with the extracted personality category is prioritized among the plurality of advertisement content for the selected advertisement target stored in the advertisement content storage unit. A content selection section to select automatically Obtain the advertisement distribution device.

  According to such a configuration, the advertisement distribution device can distribute a plurality of advertisement contents to the same advertisement target such as a product, and can select advertisement contents according to the user's personality. Can be delivered.

  (2) The profile data includes account information for a predetermined Web communication service corresponding to the user ID, and based on the account information, a write acquisition unit that acquires write data of the user in the predetermined Web communication service And a personality determination unit that determines a personality category into which the personality of the user is classified based on a personality index estimated based on the user's written data.

  According to such a configuration, the advertisement distribution apparatus determines the user's personality based on the write data of the predetermined web communication service, so that the selection of the advertisement content is automated and the change in the user's personality is also supported. it can.

  (3) The advertisement distribution device according to (2), further including an account acquisition unit that acquires account information for the predetermined Web communication service corresponding to the user ID from the terminal.

  According to such a configuration, the advertisement distribution apparatus can easily acquire the user's write data and determine the personality category by acquiring account information for the Web communication service from the user's terminal.

  (4) The profile data includes preference data indicating a preference of the user with respect to an advertisement target, and the advertisement content storage unit stores category data of the advertisement target in association with the advertisement target, and the advertisement The advertisement selection device according to any one of (1) to (3), wherein the target selection unit selects an advertisement target by matching the preference data and the category data.

  According to such a configuration, the advertisement distribution device selects an advertisement target of a category that matches the user's preference, and therefore can distribute an advertisement more suitable for the user.

  (5) The advertisement distribution device according to (4), further including a preference determination unit that determines a preference of the user based on a history of advertisement distribution to the user and updates the profile data.

  According to such a configuration, the advertisement distribution device determines the preference based on the advertisement distribution history for the user, so that the accuracy of the preference determination is improved and the advertisement more suitable for the user can be distributed.

  (6) When there is no advertising content associated with the extracted personality category, the content selection unit preferentially selects the advertising content that is not associated with any personality category (1) to (5) The advertisement distribution device according to any one of the above.

  According to such a configuration, the advertisement distribution device can suppress distribution of advertisements having different personality categories. Therefore, the advertising business can suppress the distribution of advertising content that is not suitable for the user's personality category by creating advertising content with an empty personality category as a general-purpose advertisement, and the advertising content to be created The number can be suppressed.

  (7) The content selection unit may randomly select a plurality of advertising content for the selected advertising target when there is no advertising content associated with the extracted personality category (1) to (5) The advertisement distribution device described in 1.

  According to such a configuration, when there is no advertising content associated with the personality category of the user, the advertising distribution device can randomly select a plurality of advertising content for the advertising target, thereby suppressing the loss of advertising opportunities. .

  (8) An advertisement distribution system having an advertisement distribution apparatus for distributing advertisements and a terminal for requesting distribution of the advertisement, wherein the advertisement distribution apparatus is associated with each of a plurality of advertisement contents for the same advertisement target, An advertisement content storage unit that stores personality categories into which personality is classified, and an advertisement target selection unit that selects an advertisement target to distribute an advertisement in response to a request from the terminal, A profile storage unit that stores profile data including personality classification into which a user is classified, and the personality stored in the profile storage unit upon receiving a plurality of advertisement contents for the selected advertisement target from the advertisement distribution device A category is extracted, and the extracted par Advertisement delivery system comprising a content selection unit that selects the advertisement content associated with nality partition preferentially, the.

According to such a configuration, the advertisement distribution system determines personality classification at the user's terminal. Therefore, since the user does not need to provide information such as personality classification to the advertisement distribution apparatus, privacy can be protected.
Further, since the personality classification is stored in the terminal, the terminal can acquire appropriate advertising content by using the personality classification stored in the terminal itself even when accessing a new advertisement distribution apparatus.

  (9) A method for distributing advertisements, in which an advertisement target selection step for selecting an advertisement target for distributing advertisements and a personality classification for classifying a user's personality that is stored in association with a user ID are extracted. An advertisement distribution in which a computer executes a content selection step of preferentially selecting an advertisement content associated with the extracted personality classification among a plurality of advertisement contents stored for the selected advertisement target Method.

  According to such a configuration, the same effect as in (1) can be expected when the computer executes the advertisement distribution method.

  (10) A program for distributing an advertisement, an advertisement target selection step for selecting an advertisement target for distributing an advertisement, and a personality classification for classifying a user's personality stored in association with a user ID A content selection step of preferentially selecting advertisement content associated with the extracted personality category from among a plurality of advertisement contents stored for the selected advertisement target is executed by the computer. Advertising distribution program for.

  According to such a configuration, the same effect as in (1) can be expected by causing the computer to execute the advertisement distribution program.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement suitable for a user can be delivered.

It is a block diagram which shows the structure of the advertisement delivery system which concerns on 1st Embodiment. It is a figure which shows the profile table which concerns on 1st Embodiment. It is a figure which shows the advertising content table which concerns on 1st Embodiment. It is a flowchart which shows the advertisement delivery process which concerns on 1st Embodiment. It is a block diagram which shows the structure of the advertisement delivery system which concerns on 2nd Embodiment.

<First Embodiment>
The first embodiment of the present invention will be described below.

FIG. 1 is a block diagram illustrating a configuration of an advertisement distribution system 1 according to the present embodiment.
The advertisement distribution system 1 includes a terminal 10 and an advertisement distribution server 20 (advertisement distribution apparatus).

  When the terminal 10 accesses a Web page on which an advertisement is displayed or starts an application on which an advertisement is displayed, the terminal 10 transmits an advertisement distribution request to the advertisement distribution server 20 that manages the advertisement display. In response to a request from the terminal 10, the advertisement distribution server 20 selects advertisement content including text, a still image, a moving image, and the like, and distributes it to the terminal 10 that is a request source.

The advertisement distribution server 20 includes at least a control unit 21, a storage unit 22, and a communication unit 23.
The control unit 21 is a part that controls the entire advertisement distribution server 20, and implements various functions in the present embodiment by appropriately reading and executing various programs stored in the storage unit 22. The control unit 21 may be a CPU (Central Processing Unit).
Furthermore, the control unit 21 includes a preference determination unit 211, an account acquisition unit 212, a write acquisition unit 213, a personality determination unit 214, a product selection unit 215 (advertisement target selection unit), a content selection unit 216, An advertisement distribution unit 217.

  The storage unit 22 is a storage area for various programs and various data for causing the hardware group to function as the advertisement distribution server 20, and may be a ROM, a RAM, a flash memory, a hard disk (HDD), or the like. Specifically, the storage unit 22 stores a program for causing the control unit 21 to execute each function of the present embodiment, an advertisement distribution log 221, a profile table 222 (profile storage unit), and an advertisement content table 223 ( Advertising content storage unit).

The preference determination unit 211 periodically determines the user's preference based on the advertisement distribution history for the user, and updates the data in the profile table 222.
An existing behavioral targeting method can be used to determine the preference. For example, the user's palatability is determined based on a log of accessing a web page with an advertisement, a log of a distributed advertisement, a log of clicking an advertisement, and a page transition.

  The account acquisition unit 212 acquires account information for the predetermined Web communication service 2 corresponding to the user ID for identifying the user of the terminal 10 from the terminal 10 at a predetermined timing such as when the terminal 10 accesses the advertising medium. The data in the profile table 222 is updated.

  Here, the Web communication service is a service on the Internet that publishes user write data, such as SNS (Social Networking Service) or blog. The account information includes user identification information in each Web communication service 2 and is stored in, for example, an HTTP cookie in the terminal 10.

The write acquisition unit 213 acquires write data for each user in the predetermined Web communication service 2 based on the user identification information stored in the profile table 222 and account information such as a URL.
The write acquisition unit 213 acquires write data of a profile management target user when receiving an advertisement distribution request or periodically and provides the acquired data to the personality determination unit 214.

The personality determination unit 214 determines the personality of a user having a predetermined account based on the words included in the plurality of write data acquired by the write acquisition unit 213.
The personality is an attribute of each person including a user's personality, temperament, interest or values, and is classified into a predetermined type of personality category.

  Specifically, the personality determination unit 214 performs, for example, morphological analysis on the write data, and calculates the feature amount based on the presence / absence of feature words, the number of appearances, the write frequency, the write time zone, and the like included in the dictionary stored in advance. To extract a feature vector. Then, the personality determination unit 214 inputs this feature quantity vector to a predetermined classifier (for example, a naive Bayes classifier), and derives a score of each parameter (CP, NP, A, FC, AC) of the egogram. The user is classified into one of a plurality of personality categories according to the scores of these parameters.

Here, the egogram is a model that expresses personality by the score of five parameters. In the egogram, the following parameters are used, and the personality is determined by the combination of the strength of the characteristics indicated by each parameter.
・ CP (Critical Parent)
Sense of justice, sense of responsibility, sense of duty, critical, conservative NP (Nurturing Parent)
Charity, tolerance, overprotection, overinterference ・ A (Adult: Parent)
Reason, objectivity, facts priority, coldness ・ FC (Free Child)
Free-spirited, creative, self-centered ・ AC (Adapted Child)
Obedient, humble, cooperative, rebellious, masochistic

As described above, the personality determination unit 214 determines a personality category based on a score of a personality index such as an egogram model or a Big Five model that is determined based on user write data.
The personality determination unit 214 may determine the personality category using a part of the obtained personality index so that the number of personality categories does not become enormous, or the score range of a certain index, or a plurality of personality categories You may determine the range which combined the score of the parameter | index as the same personality division.

  The product selection unit 215 selects a target product for delivering an advertisement to the terminal 10 in response to an advertisement delivery request from the terminal 10. Specifically, the product selection unit 215 associates the user preference data stored in the profile table 222 with the user ID received from the terminal 10 and the product or advertisement stored in the advertisement content table 223. A product is selected by matching with the category data to which it is attached.

  The content selection unit 216 extracts a personality category associated with the user ID stored in the profile table 222. The content selection unit 216 preferentially selects the advertisement content associated with the extracted personality category from among the plurality of advertisement contents for the product selected by the product selection unit 215 and stored in the advertisement content table 223.

  At this time, if there is no advertising content associated with the extracted personality category, the content selection unit 216 randomly selects a plurality of advertising content for the selected product.

  The advertisement distribution unit 217 transmits the advertisement content selected by the content selection unit 216 to the terminal 10.

FIG. 2 is a diagram showing the profile table 222 according to the present embodiment.
The profile table 222 stores profile data including a personality category in which the personality of the user is classified in association with a user ID for identifying the user.

Specifically, user account information (Account ID) for a plurality of Web communication services 2 (Social Media A, Social Media B,...) As profile data in association with “Cookie ID” as a user ID. User preference data for the product and personality category are stored.
The preference data is, for example, type data such as a game, a car, and entertainment (entertainment).
In the personality category, one or more of predetermined types of category data (for example, per001 to per005) are stored.

FIG. 3 is a diagram showing the advertisement content table 223 according to the present embodiment.
The advertisement content table 223 stores an advertisement category tag and a target personality tag in association with one or more advertisement contents for the same product.

  The advertising content includes an icon, text, audio data, a display control script, and the like. The display control script is a program that controls an image or text expression method, display timing, display speed, or the like in a Web page or application.

The advertisement distribution server 20 can change the advertisement content to appealing advertisement contents according to the personality of each user even for advertisements for the same product.
For example, the advertisement distribution server 20 changes the text to a speed that slows the playback speed for a user who is estimated to be a warm person, or emphasizes novelty for a user who is estimated to be a fashion-sensitive person. The text expression, wording, image, and color that each user likes are changed.

  One or more of a plurality of types of personality categories are set in the target personality tag. Also, a blank may be set so as not to limit the personality to be distributed.

  The communication unit 23 is a network adapter when the advertisement distribution server 20 transmits / receives data to / from other devices. Specifically, the communication unit 23 receives an advertisement distribution request from the terminal 10 via the Internet according to the control of the control unit 21 and transmits the advertisement content. Further, the communication unit 23 receives write data for each user from the predetermined Web communication service 2 via the Internet under the control of the control unit 21.

  FIG. 4 is a flowchart showing an advertisement distribution process in the advertisement distribution server 20 according to the present embodiment.

  In step S <b> 1, when receiving the advertisement distribution request from the terminal 10, the control unit 21 acquires a user ID (for example, a cookie ID in the profile table 222) from this request.

  In step S2, the control unit 21 acquires profile data corresponding to the user ID acquired in step S1 from the profile table 222.

  In step S3, the control unit 21 (product selection unit 215) determines whether or not the profile data acquired in step S2 includes a preference tag. If this determination is YES, the process proceeds to step S4, and if the determination is NO, the process proceeds to step S5.

  In step S4, the control unit 21 (product selection unit 215) weights the product using the preference tag obtained in step S3. Specifically, the control unit 21 performs matching between the preference of the profile data and the preference category tag of the advertisement content table 223, and increases the distribution priority of products with matching or similar tags.

  In step S5, the control unit 21 (product selection unit 215) calculates the distribution priority based on the advertisement distribution history, and determines the product ID of the target product to be distributed by advertisement.

  In step S6, the control unit 21 (content selection unit 216) determines whether or not the personality tag is included in the profile data acquired in step S2. If this determination is YES, the process proceeds to step S7, and if the determination is NO, the process proceeds to step S9.

  In step S7, the control unit 21 (content selection unit 216) refers to the advertisement content table 223 and determines whether there is an advertisement corresponding to the personality tag obtained in step S6. If this determination is YES, the process proceeds to step S8, and if the determination is NO, the process proceeds to step S9.

  In step S8, the control unit 21 (content selection unit 216) selects the advertising content corresponding to the personality tag obtained in step S7, and distributes the selected advertising content to the terminal 10.

  In step S <b> 9, the control unit 21 (content selection unit 216) randomly selects the advertisement content from the plurality of advertisement contents corresponding to the product ID determined in step S <b> 5 and distributes the selected advertisement content to the terminal 10.

  As described above, according to the present embodiment, the advertisement distribution server 20 can distribute a plurality of advertisement contents to the same product and can select advertisement contents according to the user's personality, which is suitable for the user. Can deliver advertisements.

  Further, since the advertisement distribution server 20 determines the personality of the user based on the write data of the predetermined web communication service 2, the selection of the advertisement content is automated and the personality can be changed.

  Further, the advertisement distribution server 20 can easily acquire user write data and determine personality by acquiring account information for the Web communication service 2 from the terminal 10.

Moreover, since the advertisement delivery server 20 selects a product in a category that matches the user's preference, it is possible to deliver an advertisement more suitable for the user.
At this time, since the advertisement distribution server 20 determines the preference based on the advertisement distribution history for the user, the accuracy of the preference determination is improved, and the advertisement more suitable for the user can be distributed.

  In addition, when there is no advertising content associated with the user's personality category, the advertising distribution server 20 selects a plurality of advertising content for the corresponding product at random, so that it is possible to suppress the loss of advertising opportunities.

Second Embodiment
Hereinafter, a second embodiment of the present invention will be described.
In addition, about the structure similar to 1st Embodiment, the same code | symbol is attached | subjected and description is abbreviate | omitted or simplified.

FIG. 5 is a block diagram showing the configuration of the advertisement distribution system 1a according to this embodiment.
The advertisement distribution system 1a includes a terminal 10a and an advertisement distribution server 20a.
The terminal 10 a includes a control unit 11, a storage unit 12, a communication unit 13, an input unit 14, and a display unit 15.

  The control unit 21a of the advertisement distribution server 20a does not include the write acquisition unit 213, the personality determination unit 214, and the content selection unit 216 in the control unit 21 of the first embodiment, and functions corresponding to the respective units are the control units of the terminal 10a. 11 includes a write acquisition unit 111, a personality determination unit 112, and a content selection unit 113.

In addition, the terminal 10a includes a profile table 121 in the storage unit 12, and stores account information and profile classification of the Web communication service 2.
On the other hand, the storage unit 22a of the advertisement distribution server 20a includes a profile table 222a. In the profile table 222a, the personality classification is omitted as compared with the first embodiment.

The terminal 10 a acquires user write data in the Web communication service 2 by the write acquisition unit 111, and stores the user personality classification in the profile table 121 when the personality determination unit 112 determines the user personality classification.
The determination of the personality classification may be performed every time the user writes in the web communication service 2.

  The advertisement distribution server 20a selects a target product for advertisement distribution by the product selection unit 215 based on the user preference determined by the preference determination unit 211 and stored in the profile table 222a. The advertisement distribution unit 217 extracts a plurality of advertisement contents corresponding to the selected product from the advertisement content table 223 and distributes them to the terminal 10a.

  Based on the personality classification stored in the profile table 121 among the plurality of received advertisement contents, the terminal 10a selects the advertisement contents in the same manner as in the first embodiment, and displays it on the display unit 15. indicate.

  As described above, according to the present embodiment, the advertisement distribution system 1a determines personality at the terminal 10a. Therefore, since the user of the terminal 10a does not need to provide information such as write data and personality classification to the advertisement distribution server 20a, privacy can be protected.

  Further, since the personality classification is stored in the terminal 10a, the terminal 10a can acquire appropriate advertising content using the personality classification stored in the terminal itself even when accessing the new advertisement distribution server.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. Further, the effects described in the present embodiment are merely a list of the most preferable effects resulting from the present invention, and the effects of the present invention are not limited to those described in the present embodiment.

In the above-described embodiment, when there is no advertising content associated with the personality category of the user, the advertising content is selected at random. However, the present invention is not limited to this.
For example, when there is no advertising content associated with the extracted personality category, the content selection unit 216 may preferentially select advertising content that is not associated with any personality category. As a result, the advertising business can suppress the distribution of advertising content that is not suitable for the user's personality by creating advertising content with the target personality tag blank as a general-purpose advertisement, and the advertisement to be created The number of contents can be suppressed.
In addition, the algorithm for calculating the distribution priority can be set as appropriate.

In the first embodiment, the account information of the Web communication service 2 is acquired from the cookie or the like of the terminal 10, but is not limited thereto.
For example, when the Web communication service 2 is used by the user ID itself managed by the advertisement distribution server 20 or by an ID associated with the user ID in advance, the account acquisition unit 212 is not necessary.
The account information may be input by the user of the terminal 10.

  In 2nd Embodiment, the terminal 10a may accumulate | store the write-in data of the user of an own terminal in the memory | storage part 12a. In this case, the write acquisition unit 111 is not necessary.

In the second embodiment, the terminal 10a selects the advertisement content. However, the advertisement distribution server 20a may select the advertisement content by notifying the advertisement distribution server 20a of the personality classification from the terminal 10a.
In addition, each function of the advertisement distribution system (1, 1a) can be appropriately distributed to either the terminal (10, 10a) or the advertisement distribution server (20, 20a).

  Further, in the above-described embodiment, the product is described as an advertisement target. However, the present invention can be applied to various targets such as goods, electronic data, various services, regardless of whether the product is paid or free. Furthermore, a recommendation that recommends an article, a service, or the like that suits the user's preference is the same concept as the advertisement distribution of this embodiment, and the present invention is applicable.

The terminals (10, 10a) are examples of information processing devices that can be connected to a network. Various information processing devices (computers) such as mobile terminals such as mobile phones, smartphones, and tablet terminals, or PCs (Personal Computers). ). Further, the advertisement distribution server (20, 20a) is not limited to the server device, and may be various information processing devices (computers) such as a PC (Personal Computer).
Each function described above is realized by software. When realized by software, a program constituting the software is installed in the information processing apparatus. These programs may be recorded on a removable medium such as a CD-ROM and distributed to the user, or may be distributed by being downloaded to the user's computer via a network.

1, 1a advertisement distribution system 2 communication service 10, 10a terminal 20, 20a advertisement distribution server (advertisement distribution apparatus)
121 Profile table (profile storage unit)
211 Preference determination unit 212 Account acquisition unit 213, 111 Write acquisition unit 214, 112 Personality determination unit 215 Product selection unit (advertisement target selection unit)
216, 113 Content selection unit 217 Advertisement distribution unit 221 Advertisement distribution log 222, 222a Profile table (profile storage unit)
223 advertising content table (advertising content storage unit)

Claims (10)

A profile storage unit that stores profile data including a personality category in which the personality of the user is classified in association with a user ID that identifies the user;
An advertising content storage unit that stores the personality classification in association with each of a plurality of advertising content for the same advertising target;
An advertising target selection unit for selecting an advertising target for delivering an advertisement to the terminal of the user;
When the user ID is acquired from the terminal, the personality category associated with the user ID stored in the profile storage unit is extracted, and the selected advertisement target stored in the advertisement content storage unit is extracted. An advertisement distribution apparatus comprising: a content selection unit that preferentially selects an advertisement content associated with the extracted personality classification among a plurality of advertisement contents. The profile data includes account information for a predetermined web communication service corresponding to the user ID,
A write acquisition unit that acquires write data of the user in the predetermined Web communication service based on the account information;
The advertisement distribution apparatus according to claim 1, further comprising: a personality determination unit that determines a personality category into which the personality of the user is classified based on a personality index estimated based on the user's written data.   The advertisement distribution apparatus according to claim 2, further comprising an account acquisition unit that acquires account information for the predetermined Web communication service corresponding to the user ID from the terminal. The profile data includes palatability data indicating the palatability of the user with respect to an advertisement target,
The advertising content storage unit stores category data of the advertising target in association with the advertising target,
The advertisement distribution device according to any one of claims 1 to 3, wherein the advertisement target selection unit selects an advertisement target by matching the preference data and the category data.   The advertisement distribution device according to claim 4, further comprising a preference determination unit that determines a preference of the user based on a history of advertisement distribution to the user and updates the profile data.   6. The content selection unit according to claim 1, wherein when there is no advertising content associated with the extracted personality category, the content selection unit preferentially selects advertising content that is not associated with any personality category. Ad delivery device.   6. The content selection unit according to claim 1, wherein when there is no advertising content associated with the extracted personality classification, the content selection unit randomly selects a plurality of advertising content for the selected advertising target. Advertising distribution device. An advertisement distribution system including an advertisement distribution device that distributes advertisements and a terminal that requests distribution of the advertisements,
The advertisement distribution device includes:
An advertisement content storage unit that stores personality categories in which personalities of each user are classified in association with each of a plurality of advertisement contents for the same advertisement target;
An advertising target selection unit that selects an advertising target for delivering an advertisement in response to a request from the terminal,
The terminal
A profile storage unit for storing profile data including personality classification into which the user of the terminal is classified;
Upon receiving a plurality of advertisement contents for the selected advertisement target from the advertisement distribution device, the personality classification stored in the profile storage unit is extracted, and the extracted personality classification is included in the plurality of advertisement contents. An advertisement distribution system comprising: a content selection unit that preferentially selects associated advertisement content. A method of delivering ads,
An advertising target selection step for selecting an advertising target to deliver the advertisement,
A personality category that is stored in association with the user ID and that classifies the user's personality is extracted, and among the plurality of advertisement contents that are stored for the selected advertisement target, the personality category is associated with the extracted personality category. A content selection step of preferentially selecting the advertisement content being displayed, and an advertisement distribution method in which the computer executes. A program for delivering advertisements,
An advertising target selection step for selecting an advertising target to deliver the advertisement,
A personality category that is stored in association with the user ID and that classifies the user's personality is extracted, and among the plurality of advertisement contents that are stored for the selected advertisement target, the personality category is associated with the extracted personality category. An advertisement distribution program for causing a computer to execute a content selection step for preferentially selecting the advertisement content being displayed.

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