JP2014098995A - Apparatus, method, and program for enhancing visual attractability - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce lost sales opportunities by attracting attention of customers to products placed at locations that are hard to recognize.SOLUTION: A visual attractability enhancement apparatus 2 includes; product information storage means 25 which stores attribute information of each product; product location storage means 26 which stores a location of each product; visually attractable location storage means 27 which stores visually attractable locations and locations that are not visually attractable; product categorization means 21 which receives a product ID of a product that was picked up by a customer from a corresponding product terminal 1 provided with the product and extracts information on associated products having a same attribute as the received product ID from the product information storage means 25; location identification means 22 which obtains a location of each of the extracted associated products from the product location storage means 26; visual attractability assessment means 23 which identifies associated products placed at locations which cannot attract attention of the customer who is at the location where the product was picked up using the location of each associated product and the visually attractable location storage means 27; and visual attractability enhancement means 24 which transmits an instruction for enhancing visual attractability of the associated products placed at locations that are not visually attractable to the product terminal 1.

Description

  The present invention relates to an attraction promoting device, an attraction promoting method, and an attraction promoting program for attracting customers to predetermined products in an environment where a plurality of products are displayed.

  Opportunities to present information to customers in stores are increasing due to digital signage and the like. For example, Non-Patent Document 1 proposes a technique for detecting an operation of picking up a product and presenting information on an information display medium (for example, a display) installed corresponding to each product.

"Product Selection Support Method in Mixed Product and Display Environment", DICOMO2012 Symposium of Information Processing Society of Japan

  In the environment assumed in Non-Patent Document 1, there is a restriction that a sign representing an option to which a product belongs must be displayed at a position where the product and a display corresponding to the product are arranged. Due to this restriction, it is difficult to “display” a plurality of pieces of information in an environment assumed in Non-Patent Document 1.

  For example, as shown in FIG. 34, the sign C presented far away is less likely to be noticed by the customer than the signs A and B presented on the display near the customer. If one of the most important signs (for example, a sign of a highly relevant product) is presented to the customer at a position far from the customer, the customer does not notice it or is not far from seeing it. This results in a loss of purchase opportunities for goods located far from the customer.

  The present invention has been made in view of the above circumstances, and an object of the present invention is to attract a customer to a product arranged at a position difficult to see from the customer, and to purchase the product arranged at a position difficult to see from the customer It is an object of the present invention to provide an attraction promoting device, an attraction promoting method, and an attraction promoting program.

  In order to achieve the above object, the present invention is an attraction promoting device for promoting attraction to a product, product information storing means for storing attribute information of each product, and a product position at which the position of each product is stored. The storage means, the attracting position storage means for storing the attractable position and the unattractable position, and the product ID of the product taken by the hand are received from the product terminal provided corresponding to the product. A product classification unit that extracts related products having the same attribute as the received product ID from the product information storage unit, a position determination unit that acquires the position of each extracted related product from the product position storage unit, and Using the position of the related product and the attraction position storage means, the attraction determining means for determining the related product at the position where the product cannot be attracted from the position of the product taken by the hand, and the association at the position where the attraction is impossible To promote eye contact with products An attraction promoting means for transmitting an instruction to the product terminal, wherein the attraction promoting means is associated with the product terminal corresponding to the product taken by the hand and disposed at the position where the attraction is impossible An instruction to display information indicating the direction of the product is transmitted, or an instruction to output a sound to the product terminal corresponding to the related product at the position where it cannot be attracted is transmitted.

  The present invention is an attraction promoting method for promoting attraction to a product, wherein the computer stores a product information storage unit that stores attribute information of each product, a product position storage unit that stores a position of each product, An attracting position storage unit that stores an attractable position and an unattractable position, and receives a product ID of a product taken by a hand from a product terminal provided corresponding to the product A receiving step, a product classification step of extracting related products having the same attribute as the received product ID from the product information storage unit, and a position determination step of acquiring the position of each extracted related product from the product position storage unit And using the position of each related product and the attraction position storage unit, an attraction determination step for determining a related product at an unattractable position from the position of the product taken by the hand, and an unattractable position To related products in An invitation promoting step of transmitting an instruction for promoting an attraction to the product terminal, and the attraction promoting step is arranged at a position where the attraction is impossible at the product terminal corresponding to the product taken by the hand An instruction to display information indicating the direction of the related merchandise is transmitted, or an instruction to output sound is transmitted to the merchandise terminal corresponding to the related merchandise at the unattractable position.

  The present invention is an attraction promoting program for causing a computer to function as the attraction promoting device.

  Advantageous Effects of Invention According to the present invention, an attraction promoting device, an attraction promoting method, and an attraction promoting that attract a customer to a product arranged at a position difficult to be seen by the customer and reduce loss of a purchase opportunity of the product arranged at a position difficult to see from the customer. A program can be provided.

It is a lineblock diagram of the attraction promotion system concerning a 1st embodiment. It is a figure which shows an example of merchandise information DB. It is a figure which shows an example of goods position DB. FIG. 3 is a diagram illustrating an example of a content attraction DB for layer 1; FIG. 3 is a diagram illustrating an example of a content attracting content DB of layer 2; FIG. 3 is a diagram illustrating superposition of layer 1 and layer 2. It is a flowchart which shows operation | movement of the operation | movement detection part of a goods terminal. It is a flowchart which shows operation | movement of the goods classification part of a management apparatus. It is a flowchart which shows operation | movement of the position determination part of a management apparatus. It is a flowchart which shows operation | movement of the attraction determination part of a management apparatus. It is a flowchart which shows the calculation process of an attraction possible position. FIG. 3 is a diagram illustrating superposition of layer 1 and layer 2. FIG. 4 is a diagram showing a superimposed position of layer 1 and layer 2; It is a figure which shows determination (lower side) which step of layer 2 superimposes on which step of layer 1 overlaps. It is a figure which shows the determination (upper side) to which stage of layer 1 each stage of layer 2 overlaps. FIG. 5 is a diagram showing calculation of a possible attracting position candidate in layer 1; It is a figure which shows the outline | summary of a 1st attraction process. It is a figure which shows an example of content DB15. It is a figure which shows an example of content DB16 for attraction. It is a flowchart which shows operation | movement of the attraction promotion part of a 1st attraction process. It is a flowchart which shows operation | movement of the information presentation part of a 1st attraction process. It is a figure which shows the outline | summary of a 2nd attraction process. It is a flowchart which shows operation | movement of the attraction promotion part of a 2nd attraction process. It is a flowchart which shows operation | movement of the information presentation part of a 2nd attraction process. It is a figure which shows the outline | summary of the attracting process of 2nd Embodiment. It is a block diagram of the attraction promotion system which concerns on 2nd Embodiment. It is a flowchart which shows operation | movement of the attraction promotion part of 2nd Embodiment. It is a flowchart which shows operation | movement of the information presentation part of 2nd Embodiment. It is a figure which shows an example of the layer 2 of 3rd Embodiment. It is a figure which shows the specific example of the attractable related goods arrangement | sequence of 3rd Embodiment. It is a figure which shows the input method of the layer 1 of 4th Embodiment. It is a figure which shows the input method of the layer 2 of 4th Embodiment. It is a figure which shows the determination method of the attractable position of the layer 2 of 4th Embodiment. It is a figure which shows the condition where superiority or inferiority of the ease of attracting occurs depending on the position.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

<First Embodiment>
FIG. 1 is an overall configuration diagram showing the configuration of an attraction promoting system according to the first embodiment of the present invention. In the present embodiment, the merchandise terminal, which is an information display medium, and the merchandise are arranged with a one-to-one correspondence, and the display / arrangement of the merchandise is changed by presenting a sign such as hue and brightness on the merchandise terminal. It is assumed that product classification by category or the like is realized.

  The attracting promotion system illustrated includes a management device 2 (attracting promotion device) and a plurality of product terminals 1 connected to the management device 2 via a network. The product terminal 1 is a display medium installed corresponding to each product. The number (N) of product terminals 1 is the same as the type of product. Each product terminal 1 has a sensor 11 attached thereto, and the sensor 11 determines whether or not the corresponding product has been picked up. The sensor 11 may be any sensor as long as it can detect that the product is picked up. For example, an infrared distance measuring sensor, a pressure sensor, a vibration sensor, a video camera, an illuminance sensor, an acceleration sensor, and the like can be considered. In addition to an operation of picking up a product, an input operation from a touch panel may be used.

  The illustrated product terminal 1 includes an operation detection unit 12, an information presentation unit 13, a display 14, a content DB 15, and an attraction content DB 16. The motion detection unit 12 accepts a detection signal from the sensor 11 that detects an operation such as picking up a product or an input operation to the touch panel, and the like, for a product installed corresponding to the product terminal 1. A product ID (product number) is transmitted to the management device 2. The information presentation unit 13 presents the content (sign) acquired from the content DB 15 on the display 14 in accordance with the instruction received from the attraction promoting unit 24 of the management device 2. In addition, the information presentation unit 13 presents the content for attracting acquired from the content for attracting DB 16 according to the instruction received from the attracting promoting unit 24 of the management device 2 on the display 14. The content DB 15 and the attracting content DB 16 will be described later.

  The management device 2 is a device that supports customer product selection by presenting a sign corresponding to the product corresponding to each product terminal 1. The management apparatus 2 shown in the figure includes a product classification unit 21, a position determination unit 22, an attraction determination unit 23, an attraction promotion unit 24, a product information DB 25, a product position DB 26, and an attractable position DB 27.

  The merchandise classification unit 21 receives the merchandise ID of the merchandise taken from the merchandise terminal 1 provided corresponding to the merchandise and has the same options (attributes) as the merchandise ID received in the predetermined category. The product is extracted from the product information DB 25. The position determination unit 22 acquires the position of each extracted related product from the product position DB 26. The attraction determination unit 23 uses the position of each related product and the attractable position DB 27 to determine the related product at a position where it cannot be attracted from the position of the product taken by the hand. The attraction promoting unit 24 transmits to the product terminal 1 the category used by the product classification unit 21 and an instruction for promoting attraction to related products at positions where the attraction is impossible.

  FIG. 2 is a diagram illustrating an example of the product information DB 25. The product information DB 25 stores attribute information of each product. The product information DB 25 shown in the figure stores, for each product (product ID, product number), information (attribute attribute) of options to which the product belongs in each category. The category is an index for grouping products such as manufacturer, shape, release date, color, and shape. The options indicate attributes such as properties and types in each category. For example, when the category is “manufacturer”, the options are “Company A”, “Company B”, and the like.

FIG. 3 is a diagram illustrating an example of the product position DB 26. The product position DB 26 stores information related to the position where each product is placed and displayed. In the product position DB 26, data is registered in advance by an administrator. First, when the administrator inputs the number of columns Row _env , the number of columns Column _env , the width of the matrix block Width _env , the height Height _env , and the height _base from the floor to the bottom level, the administrator inputs them as shown in FIG. A position number is automatically assigned to each block of the matrix generated based on the information. Note that the administrator updates the Row _env , Column _env , Width _env , Height _env, and Height _base appropriately according to the shelf. Note that the matrix shown in FIG. 3 is generated by the product classification unit 21 in response to an input from the administrator.

  4 and 5 are diagrams showing an example of the attractable position DB 27. FIG. The attractable position DB 27 stores a layer 1 indicating a position that can be attracted and a layer 2 indicating a position that cannot be attracted. Layer 1 stores the positions of products that are difficult to see due to environmental influences (referred to as environmental influence positions) such as in-store lighting and articles placed in front of display shelves. In layer 2, there is no superiority or inferiorness of visibility by lighting, and content (signature) that each product terminal 1 presents when a person picks up the product in an ideal environment where no article is placed in front of the display shelf The position where you can notice) is saved. 4 shows an example of layer 1 and FIG. 5 shows an example of layer 2.

As shown in FIG. 4, the matrix and the position number generated in the product position DB 26 are copied to layer 1 of the attractable position DB 27 (a layer in which positions that are difficult to see due to convenience of the store are registered in the entire display shelf). Is done. The administrator registers the Row _env , Column _env , Width _env , Height _env, and Height _base when creating the product position DB 26, and then sets the environmental impact position of layer 1 (the position that cannot be attracted by the environment) with the position number. sign up. In the example shown in FIG. 4, position numbers 3, 6, 9, 28, 31, and 32 are registered as environmental influence positions.

  As shown in FIG. 5, as the layer 2, the manager designates on the matrix a position (referred to as “attractable position”) at which the content presented by each product terminal 1 is noticed when the product is picked up. As a premise, it is assumed that the attractable positions of layer 2 are always symmetrical and packed without gaps.

Administrators as information of the layer 2 matrix, the width Width _opt block matrix, height Height _opt, number Row _opt, column number Column _opt, from the top of the commodity picked up number N _base, for each stage Layer 2 is registered by inputting the number R _opt (1) to R _opt (Row _opt ) of the number of positions that can be attracted.

  It should be noted that the attractable position registered in the layer 2 may be prepared in a variety of ways depending on the position of the product taken by the hand. For example, in an experiment conducted to clarify the position that can be attracted, in an environment in which products are displayed in three vertical rows and eight horizontal rows at intervals of 30 cm in length and width, the position of the product taken by hand is 150 cm from the floor. It was confirmed that the distribution of attractable positions was different between the time of 120 cm and the time of 120 cm. Therefore, here, when the position of the product picked up by hand is 150 cm or more (defined as the upper stage) from the floor, 120 cm to 150 cm (defined as the middle stage), and 120 cm or less (defined as the lower stage) Depending on the situation, we will prepare variations of the layer 2 attractable positions. In the upper, middle, and lower three layers 2 shown in FIG. 5, the portion of the block surrounded by the solid line indicates the position where the item can be attracted and the black block indicates the position of the product taken by the hand. It should be noted that layers 1 and 2 are generated by the attraction determination unit 23 in response to an input from the administrator.

  FIG. 6 is a diagram illustrating a superposition state of layer 1 and layer 2. As illustrated, it is not necessary that the number of layers and the number of columns of layer 1 and layer 2 are the same. FIG. 6A shows a superposition state when both the width and height of the block are larger in the layer 1. FIG. 6B shows a superposition situation when both the width and the height of the block are larger in the layer 2. FIG. 6C shows a superposition state when the block width is larger in layer 1 and the height is larger in layer 2. FIG. 6D shows a superposition state when the block width is larger in layer 2 and the height is larger in layer 1. In this manner, the four situations (a) to (d) can be handled. Further, the block of the layer 1 matrix that overlaps with the attractable position of layer 2 is determined to be an attractable block.

  For example, the commodity terminal 1 and the management device 2 described above can use a general-purpose computer system including a CPU, a memory, an external storage device such as an HDD, an input device, and an output device. In this computer system, each function of each device is realized by the CPU executing a predetermined program loaded on the memory. For example, each function of the product terminal 1 and the management device 2 is executed by the CPU of the product terminal 1 in the case of a program for the product terminal 1, and by the CPU of the management device 2 in the case of a program for the management device 2. Is realized. Further, the program for the merchandise terminal 1 and the program for the management device 2 can be stored in a computer-readable recording medium such as a hard disk, a flexible disk, a CD-ROM, an MO, a DVD-ROM, or distributed via a network. You can also

  Next, the processing of this embodiment will be described.

  FIG. 7 is a flowchart showing the operation of the operation detection unit 12 of each product terminal 1. The operation detection unit 12 of the product terminal 1 detects an operation in which the customer picks up the product using the sensor signal of the sensor 11 (S11). When an operation for picking up a product is detected (S11: YES), the operation detection unit 12 updates a product acquisition flag set in a storage unit (not shown) such as a memory to true (S12), and the product terminal 1 is transmitted to the management apparatus 2 (S13). The product ID is stored in advance in the storage unit of each product terminal 1 by the administrator.

  FIG. 8 is a flowchart showing the operation of the product classification unit 21 of the management device 2. After receiving the product ID from the motion detection unit 12 of the product terminal 1 (S21: YES), the product classification unit 21 of the management device 2 stores the received product ID in the acquired product ID array (memory). Next, the merchandise classification unit 21 uses the merchandise information DB 25 to set one set of categories and options to which the received merchandise ID (product number) belongs (one category and options of the merchandise in the category: for example, manufacturer, Select Company A). Then, the product classification unit 21 extracts all products belonging to the selected option from the product information DB 25 as related products, and stores the extracted product IDs of the related products in the related product ID array (memory) (S23). The category to be selected may be determined by the administrator, the most frequently used customer browsing history may be selected, or any determination method may be used, such as determining at random. good.

  FIG. 9 is a flowchart illustrating the operation of the position determination unit 22 of the management device 2. The acquired product ID array and the related product ID array are sent to the position determination unit 22. The position determination unit 22 acquires the acquired product ID array and the related product ID array (S31: YES).

  Then, the position determination unit 22 acquires the position number of the product ID stored in the acquired product ID array using the product position DB 26, and associates the product ID with the position number to obtain a two-dimensional acquired product position array ( (S32). The acquired product position array stores the product ID and the position number of the acquired product taken by the customer. For example, it is conceivable to store (product ID; position number) in the acquired product position array.

  Further, the position determination unit 22 uses the product position DB 26 to acquire the position number of the product ID of each related product stored in the related product ID array using the product position DB 26, and acquires the product ID and position of the related product. Each number is associated with each other and stored in a two-dimensional related product position array (memory) (S32). For example, it is conceivable to store (related product ID; position number, related product ID; position number,...) In the related product position array. Then, the position determination unit 22 sends the acquired product position array and the related product position array to the attraction determination unit 23 (S33).

  FIG. 10 is a flowchart showing the operation of the attraction determination unit 23 of the management device 2. The attraction determination unit 23 acquires the acquired product position array and the related product position array (S41: YES), and calculates the attractable position using the acquired acquired product position array and the related product position array, and the attractable position DB 27. (S42).

FIG. 11 is a flowchart showing the attractable position calculation process in S42 of FIG. First, the attraction determination unit 23 uses the position number stored in the acquired merchandise position array and the layer 1 of the attraction-possible position DB 27 to determine the height from the level, row, and floor where the product taken in the hand is located in the display shelf. Is calculated (S51). Next, the attraction determination unit 23 determines whether the calculated height corresponds to the upper, middle, or lower level of layer 2 of the attraction possible position DB 27 (S52). Here, the values used for the determination are 150 cm or more (upper stage), 120 cm to 150 cm (middle stage), and 120 cm or less (lower stage), but this value can be freely adjusted by the administrator. Here, the position of the product picked up by hand is one row from the top (Row _catch = 1), four columns from the left (Column _catch = 4) (position number: 10 in the case of layer 1 in Fig. 4) Then, the height of the product picked up by the hand is calculated by the following formula.

(Row _env -Row _catch +1) × Height _env + Height _base = (3-1-1) × 40 + 75 = 195
Therefore, in this case, the position of the product picked up by the hand is determined as the upper stage, and the upper layer 2 is selected.

  Next, layer 2 and layer 1 selected in S52 are overlapped, and the attraction possible position in layer 1 is calculated.

  FIG. 12 is a diagram showing an outline of processing for calculating the attractable position in layer 1. In the illustrated example, the sizes of the blocks of layer 1 and layer 2 are made the same for the sake of simplicity. The environmental influence positions of the illustrated layer 1 are position numbers: 3, 6, 9, 28, 31, 32. The position of the product picked up by the hand is assumed to be layer 1 position number: 10. Here, the upper layer 2 described on the left side of FIG. 12 is used. At this time, if layer 1 and layer 2 (upper) are overlapped so that the position number 10 of layer 1 and the position of the product taken by layer 2 (black block) overlap, layer 1 and layer 2 The portions where are overlapped are position numbers: 1, 4 to 19. And the part (position number: 1,4,5,7,8,10-19) excluding the unattractable environmental impact position: 6, 9 of layer 1 from this overlapping part is the position that can be attracted. Become. All positions other than those that can be attracted are determined to be positions that cannot be attracted.

  Hereinafter, the calculation process of the attractable position in layer 1 in FIG. 12 will be described more specifically. The procedure of the process is as follows.

(1) Layer 1 and layer 2 are superimposed.

(2) It is determined to which stage of layer 1 each stage of layer 2 is superimposed.

(3) A representative value is determined from the layer 2 rows superimposed on each layer 1 layer.

(4) The attractable position candidate and the attractable position in layer 1 are calculated using the representative value.

  Note that (1) to (3) are the processes of S53 in FIG. 11, and (4) are the processes of S54 and S55 in FIG.

  First, as processing (1), layer 1 and layer 2 are superimposed. FIG. 13 shows superposition when the block sizes of layer 1 and layer 2 are different. At this time, the center of the block of the product position taken in the hand of layer 1 and the center of the block of the product position taken in the hand of layer 2 are overlapped.

  Next, as the process (2), it is determined to which stage of layer 1 each stage of layer 2 is superimposed. Judgment is made separately for the upper side and the lower side based on the midpoint of the position of the product picked up by the hand. First, the lower determination will be described. FIG. 14 is a specific example for explaining the lower determination.

The number of stages counted from the position of the product taken in layer 1 is xb = 0, 1, 2, 3 ..., Row _opt -N _base, and which of the following discriminants each value of xb applies to Calculate.

[1] 0 <Height _opt / Height _env × (xb + 1/2) ≦ 1/2
[b2] 1/2 <Height _opt / Height _env × (xb + 1/2) ≦ 3/2
[b3] 3/2 <Height _opt / Height _env × (xb + 1/2) ≦ 5/2
...
[bn] (n-2) +1/2 <Height _opt / Height _env × (xb + 1/2) ≤ (n-2) +3/2 (n = 2, 3, 4, 5 ...)
Here, n is equal to the number of stages +1 from the position of the product taken in the layer 1 hand.

  The calculation of the above discriminant is continued until at least one of the following conditions (i) and (ii) is satisfied.

(i) (Row _env -Row _catch + 1/2) <Height _opt / Height _env × (xb + 1/2)
(ii) xb ≦ Row _opt -N _base
When the discriminant is switched from [1] to [b2], the layer 2 level crosses the layer 1 level for the first time. After that, the layer 2 level crosses the layer 1 level where the discriminant changes.

When xb = 0 [1] and xb = 1 [b2], as shown in Figure 13, Layer 2 Row _opt 2 is located in Layer 1 Row _env 1, and Layer 2 Row _opt 3 spans Layer 1 Row _env 1 and Row _env 2.

Next, the upper determination will be described. FIG. 15 is a specific example for explaining the upper determination. The determination method on the upper side is basically the same as that on the lower side. The number of steps counted from the position of the product picked up in hand is set to xt = 0 to N _base −1, and the layer 2 row corresponding to the following discriminant is calculated. The discriminant has the same form as the lower one.

[1] Height _opt / Height _env × (xt + 1/2) ≦ 1/2
[t2] 1/2 <Height _opt / Height _env × (xt + 1/2) ≦ 3/2
[t3] 3/2 <Height _opt / Height _env × (xt + 1/2) ≦ 5/2
...
[tn] (n-2) +1/2 <Height _opt / Height _env × (xt + 1/2) ≤ (n-2) +3/2 (n = 2, 3, 4, 5 ...)
The calculation of the above discriminant is continued until at least one of the following conditions (i) and (ii) is satisfied.

(i) (Row _catch- 1/2) <Height _opt / Height _env × (xt + 1/2)
(ii) xt ≦ N _base -1
After the lower and upper judgments are completed, only [1] is the result from the midpoint of the position of the product picked up, so the results are combined into one line. The results of the specific examples of FIGS. 14 and 15 are summarized as follows.

[1]: Row _opt 1, Row _opt 2, Row _opt 3
[b2]: Row _opt 3, Row _opt 4
[b3]: Row _opt 4
That is, as shown in FIG. 13, the Row _env 1 Layer 1, superimposed Row _opt 1, 2, 3 Layer 2, the Row _env 2 Layer 1, Row _opt 2,3 Layer 2 It can be discriminated that the Row _opt 4 of the layer 2 is superimposed on the Row _env 3 of the layer 1.

  Next, as the processing of (3), a representative value is determined from the layer 2 rows superimposed on each layer 1 layer. The representative value is compared by the number of attractable positions in the layer 2 stage allocated to each layer 1 layer, and becomes the largest number of attractable positions. FIG. 16 is a specific example for explaining the processes (3) and (4). In the specific example shown in FIG. 16, the representative value is determined as follows.

[1]: Row _opt 1 (R _opt (1) = 5), Row _opt 2 (R _opt (2) = 7), Row _opt 3 (R _opt (3) = 5)
→ Typical value of Row _env 1 = 7
[b2]: Row _opt 3 (R _opt (3) = 5), Row _opt 4 (R _opt (4) = 5)
→ Typical value of Row _env 2 = 5
[b3]: Row _opt 4 (R _opt (4) = 5)
→ Typical value of Row _env 3 = 5
Next, as the process of (4), using the representative value determined in (3), an attractable position candidate and an attractable position in Layer 1 are calculated. First, each representative value is converted into a length, and each value obtained by dividing the representative value by Width _env is the number of block candidates Bn that can be attracted in the horizontal direction in layer 1. It should be noted that the layer 1 block on which the attractable position of layer 2 is superimposed is determined as an attractable position candidate. Therefore, when the value divided by Width _env includes a decimal point, it is rounded up by two because there are both sides. Next, in the process of (3), the center position number of each stage of layer 1 to which the number of attractable positions of layer 2 is assigned is obtained. The center position number is a value serving as a reference when calculating the attractable position candidates. The position number obtained by subtracting the number of steps deviated from the Row _catch from the position number of the commodity taken by hand is the center position number.

  Finally, values calculated by all of the following rules using Bn and the center position number of each stage are attractable position candidates.

I) Subtracting Row _env from the center position number is repeated (Bn-1) / 2 times.

II) Add Row _env from the center position number (Bn-1) / 2 times.

  The attractable position candidate calculated in this way is compared with the environmental influence position number in layer 1, and the matching position number is excluded. The position number remaining after the above processing becomes the final attractable position number. The attractable position number is stored in the attractable position array (memory).

  After calculating the attractable position as described above (FIG. 10: S42, FIG. 11), in S43 of FIG. 10, the attracting determination unit 23 sets the position number of each related product in the related product position array to the attractable position array. Compare with the position number of. Then, it is determined that the related product with the position number that does not exist in the attractable position array is the related product in the position where it cannot be attracted. Then, from the related product position array, the product ID and position number of each related product that has been determined to be a related product at a position that cannot be attracted are extracted and stored in the non-attractable related product array (memory). (S43).

  Then, the attraction determination unit 23 sends the categories used by the product classification unit 21 to the product classification, the acquired product position array, and the unattractable related product array generated at S43 to the attraction promotion unit 24 (S44). .

  When the contents of the non-attractable related product array are empty (that is, when there is no related product at a position where the non-attractable position exists), the attraction promoting unit 24 does not perform the attraction processing described below, and the attraction determining unit 23 Only the category acquired from is transmitted to all the product terminals 1. Each merchandise terminal 1 that has received the category obtains sign content (image, video, audio, etc.) corresponding to the received category from the content DB 15 and presents it on the display 14 by the information presentation unit 13.

  If the contents of the non-attractable related product array are not empty, the attraction promoting unit 24 performs the first attraction process or the second attraction process. As the attraction process of this embodiment, in addition to the content DB 15, an attraction content DB 16 is prepared for each product terminal 1. In the first attraction process, image and video contents are prepared in the attraction content DB 16, and in the second attraction process, audio content is prepared in the attraction content DB 16.

[First attracting process]
FIG. 17 is a diagram showing an outline of the first attraction process. In the first attraction process, a moving image or an image indicating the direction is prepared as the attraction content stored in the attraction content DB 16. Then, the product terminal corresponding to the product picked up by the hand is displayed at the position where it cannot be attracted by displaying the information (the content for attracting) indicating the direction of the related product disposed at the position where it cannot be attracted. Attract customers to related products (direct customer attention).

  In the illustrated example, the product terminal n1 is a product terminal corresponding to a product taken by a customer, and the product terminal n2 is a product terminal corresponding to a related product arranged at an unattractable position. To do. In this case, it is assumed that the content 31 of the content DB 15 and the attraction content 32 of the attraction content DB 16 are alternately displayed on the display 14 of the product terminal n1. In addition, the content DB 15 content (for example, the same content as the content 31 of the product terminal n1) is displayed on the product terminal n2 of the related product at the position where it cannot be attracted.

  FIG. 18 shows an example of the content DB 15. In the illustrated content DB 15, categories and content are stored in association with each other. The content in the content DB 15 is a content for signing that is displayed / displayed by the product terminal 1, and easily presents to the user related products (products with the same options) of the products picked up or groups of products with the same options. For example, it is conceivable to use an image, a moving image, audio, or the like.

  Note that the content DB 15 is different for each product terminal 1 depending on the type of product. That is, the content of options to which the corresponding product belongs is set for each category. For example, if the manufacturer of the product 1 is the company A and the manufacturer of the product 2 is the company B, the content DB 15 of the product terminal of the product 1 has content for the “manufacturer: Company A” as the content corresponding to the category of the manufacturer. It is assumed that content is set and content for “maker: Company B” is set in the content DB 15 of the product terminal of the product 2 as content corresponding to the category of the manufacturer. Note that the content 31 in FIG. 17 shows an example of content stored in the content DB 15. In addition, the content may be changed in hue or brightness of the content for each option. For example, it is possible to use red for the content for “maker: Company A” and yellow for the content for “maker: Company B”. Accordingly, the customer can group the displayed products at a glance for each option (for each attribute) to which the product belongs.

  Note that the content DB 15 may store the content itself, or may store the file name of the content. When storing a file name, it is assumed that the content itself (content file) is stored in a storage unit (not shown).

  FIG. 19 shows an example of the attracting content DB 16. In the attracting content DB 16 shown in the figure, the attracting content number (or attracting content ID) and the attracting content are stored in association with each other. The attraction content is content for directing the customer's eyes to related products placed at the non-attractable position. For example, an arrow or text indicating the direction of the related products at the non-attractable position may be used. It is done. When using an arrow as the attraction content, a plurality of arrows indicating up, down, left, right, upper right, lower right, upper left, lower left, and the like are stored in the attraction content DB 16. However, the presenting content DB 16 is not limited to an arrow, and content that presents more detailed information may be prepared, such as “e column right on the d stage”, for example. You may prepare contents with more rough information. Note that the content 32 in FIG. 17 shows an example of the attraction content stored in the attraction content DB 16.

  The attraction content DB 16 may store the attraction content itself, or may store the file name of the attraction content. When storing the file name, it is assumed that the attraction content itself (attraction content file) is stored in a storage unit (not shown).

  FIG. 20 is a flowchart illustrating the operation of the attraction promoting unit 24 of the management device 2. The attraction promoting unit 24 acquires the category used for the product classification, the acquired product position array, and the unattractable related product array (S61). Then, the attraction promoting unit 24 calculates the positional relationship between the position of the product taken by the hand and each related product at the position where the attraction is impossible (S62). Specifically, the remainder of dividing the position number of the product picked up by the number of shelf steps and the remainder of dividing the position number of the related product by the number of shelf steps were compared. The positional relationship between the left and right of each other is determined by comparing the size relationship between the position number of the product and the position number of the related product. That is, the following determination is performed.

(A) When the remainder of the product picked up and the remainder of the related product are the same value: It is determined that both products are located on the same level.

(B) When the remainder of one product is 0 and the other remainder is other than 0: It is determined that the 0 product is located in a lower stage than the other product.

(C) In cases other than (a) and (b): It is determined that the product with the larger remainder is located in the lower stage than the product with the smaller remainder.

(D) The size of the position of the product picked up by hand and the related product is determined. Here, the larger position number is called “large”, and the smaller position number is called “small”.

(D1) The remainder when small divided by the number of steps> 0,
・ When Large-Small> (Number of steps-Remainder of small divided by number of steps)
: It is determined that a large product is positioned to the right of a small product (determined that it is positioned in another column).

・ When Large-Small ≤ (Number of stages-Remainder of small divided by number of stages)
: Both large and small products are determined to be in the same row.

(D2) When remainder after dividing small by number of steps = 0
: Unless the large and small values are equal, it is determined that the large product is positioned to the right of the small product (determined that it is positioned in another column).

  The above determinations (a) to (d) are made for the position numbers of all related products stored in the unattractable related product array. As a result, the positional relationship in which direction (up, down, left, right, top right, bottom right, top left, bottom left) each related product that cannot be attracted is viewed from the hand picked up. Can be determined.

  When there is only one related product position number stored in the non-attractable related product array (S63: YES), the attraction promoting unit 24 determines the positional relationship between the product taken in hand and the related product that cannot be attracted. Is selected (S65), and all of the categories acquired in S61 are selected. It transmits to the merchandise terminal 1 (S66).

  In addition, when there are a plurality of related product position numbers stored in the non-attractable related product array, and the right and left directions of all related products that cannot be attracted to the product taken by hand, that is, When all the related products that cannot be attracted when viewed from the product taken in the hand are located on the left side or the right side (S63: YES), the attraction promoting unit 24 displays the attracting content number indicating the left direction or the right direction. And the content number for attraction and the category acquired in S61 are transmitted to all the product terminals 1 (S66).

  On the other hand, when there are a plurality of related product position numbers stored in the non-attractable related product array and the right and left directions of all related products that cannot be attracted are the same (S63: NO) The attraction promoting unit 24 selects any position number as the representative related product from the position numbers of all the related products in the unattractable related product array (S64). Then, the attraction promoting unit 24 selects the attraction content number of the attraction content corresponding to the positional relationship between the product taken in hand and the selected representative related product (S65), and the attraction content number and S61 The category acquired in (1) is transmitted to all the product terminals 1 (S66).

  FIG. 21 is a flowchart showing the operation of the information presentation unit 13 of each product terminal 1. When the information presenting unit 13 receives the attracting content number together with the category from the management device 2 (S71: YES, S72: YES), the information presenting unit 13 determines whether or not the product acquisition flag stored in the storage unit is true. (S73). When the product acquisition flag is true, the product corresponding to the product terminal 1 is picked up. When the product acquisition flag is false, the product corresponding to the product terminal 1 is not picked up. State.

  When the product acquisition flag is true (S73: YES), the information presentation unit 13 returns the product acquisition flag to false (S74). Then, the information presentation unit 13 refers to the content DB 15 and presents the content corresponding to the category received in S71 on the display 14 for T1 seconds (S75). Thereafter, the information presenting unit 13 presents the attraction content corresponding to the attraction content number received in S72 on the display 14 for T2 seconds (S76). The information presentation unit 13 repeats the operations of S75 and S76 a predetermined number of times (X times) (S77). After completion of the predetermined number of repetitions (S77: YES), the information presentation unit 13 refers to the content DB 15 and continues to present content corresponding to the category received in S71 (content presented in S75) on the display 14. (S78). Note that T1, T2, and X can be freely changed by the administrator.

  On the other hand, when the content number for attraction is not received from the management device 2 (S72: NO), that is, when the related product array that cannot be attracted is empty (when there is no related product that cannot be attracted), the information presenting unit 13 Referring to the content DB 15, the content corresponding to the category received in S 71 is presented on the display 14 (S 78). If the product acquisition flag is false (S73: NO), the information presenting unit 13 ignores the attraction content number received in S72 and presents only the content corresponding to the category received in S71 on the display 14 ( S78). As a result, the content of the content DB 15 corresponding to the received category is displayed on the display 14 in all the product terminals 1.

[Second attracting process]
Next, the second attracting process will be described. The second attraction process is a process in the case where sound is used as the attraction content, and the sound is output to the product terminal corresponding to the related product at a position where the attraction is impossible.

  FIG. 22 is a diagram showing an outline of the second attraction process. As shown in the figure, in the second attraction process, for example, a voice including contents such as “There is a related product also here” is output from the product terminal corresponding to the related product at the position where the attraction is impossible. In this way, customers are attracted to the related products.

  In the second attraction process described below, the attraction content DB 16 included in the product terminal 1 stores, for example, one audio content including a content such as “There is a related product here.” The case will be described. However, a plurality of audio contents including more detailed contents may be prepared in the attraction content DB 16.

  FIG. 23 is a flowchart showing the operation of the attraction promoting unit 24 of the management device 2. The attraction promoting unit 24 acquires the category used for the product classification, the acquired product position array, and the unattractable related product array (S81). Then, similarly to S62 of FIG. 20, the attraction promoting unit 24 calculates the positional relationship between the position of the product picked up by the hand and each related product at the position where the attraction is impossible (S82).

  Then, when there is only one related product position number stored in the non-attractable related product array (S83: YES), the attraction promoting unit 24 presents the product terminal 1 of the related product for presenting the attraction content. The terminal 1 is selected (S84). Then, the attraction promoting unit 24 transmits the instruction content presentation instruction and the category acquired at S81 to the product terminal 1 selected at S84, and transmits only the category to all the other product terminals 1. (S86).

  On the other hand, when there are a plurality of related product position numbers stored in the non-attractable related product array (S83: NO), the attraction promoting unit 24 selects from among the related product position numbers in the non-attractable related product array. One of the position numbers is selected as the representative related product (S84). For example, it is conceivable to select the product terminal 1 of the related product at the closest position (or farthest position) from the position of the product picked up by the hand. Then, the invitation promoting unit 24 transmits the instruction content presentation instruction and the category acquired in S81 to the product terminal 1 of the representative related product selected in S84, and the category acquired to all other product terminals 1 in the category. Is transmitted (S86).

  FIG. 24 is a flowchart showing the operation of the information presentation unit 13 of each product terminal 1. When the information presentation unit 13 receives an instruction for presenting the attraction content together with the category from the management device 2 (S91: YES, S92: YES), that is, the attraction impossible unit selected by the attraction promotion unit 24 of the management device 2 is not possible. In the case of the product terminal 1 of the related product at the position, the content DB 15 is referred to, and the content corresponding to the category received in S91 is presented on the display 14 and the audio attracting content stored in the attracting content DB 16 is illustrated. (S93).

  On the other hand, when only the category is received from the management device 2 and the instruction for presenting the attraction content is not received (S91: YES, S92: NO), the information presentation unit 13 refers to the content DB 15 and corresponds to the category received in S91. The content to be displayed is presented on the display 14 (S94).

  When the product acquisition flag in the storage unit is true (S95: YES), the information presentation unit 13 returns the product acquisition flag to false (S96). In addition, when the product acquisition flag is true, the product corresponding to the product terminal 1 is picked up. When the product acquisition flag is false, the product corresponding to the product terminal 1 is picked up. It is not in a state.

  In the first embodiment described above, a multi-view display, a directional speaker, or the like can be used to cope with a case where there are a plurality of customers in front of the display shelf.

<Second Embodiment>
Next, a second embodiment of the present invention will be described.

  FIG. 25 is a diagram illustrating an overview of the enticing process of the second embodiment. In the second embodiment, the product terminal located between the position of the product taken in the hand and the related product at the position where it is impossible to attract is specified without providing the content DB for the product terminal. Add special effects that visually change the display screen to each product terminal (for example, blinking, changes in brightness and saturation, etc.), and attract customers to related products that cannot be attracted. Is.

  FIG. 26 is a configuration diagram illustrating a configuration of an attraction promoting system according to the second embodiment. The merchandise terminal 1 of the present embodiment includes a sensor 11, an operation detection unit 12, an information presentation unit 13, a display 14, and a content DB 15. The product terminal 1 of the present embodiment is different from the product terminal 1 of the first embodiment only in that it does not include the attracting content DB and only the processing of the information presentation unit 13. Since others are the same as that of the merchandise terminal 1 of the first embodiment, the description is omitted here.

  The management device 2 according to the present embodiment includes a product classification unit 21, a position determination unit 22, an attraction determination unit 23, an attraction promotion unit 24, a product information DB 25, a product position DB 26, and an attractable position DB 27. . The management device 2 of the present embodiment is different from the management device 2 of the first embodiment only in the processing of the attraction promoting unit 24. Others are the same as those in the first embodiment, and thus the description thereof is omitted here.

  Below, the attraction process of this embodiment is demonstrated.

  In addition, about the process of the operation | movement detection part 12 of the merchandise terminal 1 which detects that the customer picked up the goods, the process of the merchandise classification part 21, the position determination part 22, and the attraction determination part 23 of the management apparatus 2, it is 1st. Since it is the same as that of embodiment of this, description is abbreviate | omitted here.

  FIG. 27 is a flowchart illustrating the operation of the attraction promoting unit 24 of the management device 2. The attraction promoting unit 24 acquires the category used for the product classification, the acquired product position array, and the non-attractable related product array, similarly to S61 of FIG. 20 (S101). Then, similarly to S62 of FIG. 20, the attraction promoting unit 24 determines the positional relationship between the position of the product picked up by the hand and each related product at the position where the attraction is impossible (S102).

  And when there is only one position number of the unattractable related product stored in the unattractable related product array (S103: YES), the attraction promoting unit 24 determines the position number as the attraction destination number.

  There are a plurality of position numbers of non-attractable related products stored in the non-attractable related product array (S103: NO), and the left and right directions of the products taken by hand and all the related products that cannot be attracted are the same. If it is done, that is, if all related products that cannot be attracted when viewed from the hand-held product are located on the left side or the right side (S104: YES), the attraction promoting unit 24 is picked up by the hand. The position number of the related product farthest from the position number of the product is determined as the destination number (S105).

  When the left and right directions of the product taken in the hand and all the related products that cannot be attracted are not matched (S104: NO), the attraction promoting unit 24 is farthest from the left and right from the position number of the product taken in the hand. The position number of the related product is determined as the attraction destination number (S106).

  Then, the attraction promoting unit 24 extracts the position number of the product terminal 1 to which a special effect that visually changes the display screen of the product terminal 1 is applied (S107). That is, the position number of each product terminal 1 existing between the position of the product number picked up by the hand and the position of the attraction destination number is extracted. For example, in the example illustrated in FIG. 25, it is assumed that the product terminal 251 is a product terminal of a product taken by hand, and the product terminal 252 is a product terminal of a related product having an invitation number. The attraction promoting unit 24 moves from the product terminal 251 of the product picked up to the product terminal 252 of the invitation destination number to each product terminal 253 from the next row of the product terminal 251 to the row before the product terminal 252. Is extracted as the position number of the product terminal to which the special effect is applied. Note that the merchandise terminal 253 to which the special effect is given is a merchandise terminal in the same level as the merchandise terminal 251 of the merchandise taken by hand. However, the present invention is not limited to this, and may be, for example, a product terminal on the same level as the product terminal 252 of the invitation destination number or a product terminal on the other level.

  And the attraction promotion part 24 transmits the category acquired by S101 to all the merchandise terminals 1 (S108). Then, the attraction promoting unit 24 sequentially transmits a special effect giving instruction to each product terminal to which the special effect extracted in S108 is given every T3 seconds (S109). Note that T3 can be freely changed by the administrator. The order of giving special effects is instructed in order from the product terminal 1 at a position close to the product taken by hand. If the left and right directions of the product picked up by hand and all the related products that cannot be attracted are not the same, give instructions one by one in the left and right directions from the product terminal located near the product picked up by the hand Send in order.

  FIG. 28 is a flowchart showing the operation of the information presentation unit 13 of each product terminal 1. When receiving the category from the management device 2 (S111: YES), the information presentation unit 13 refers to the content DB 15 and presents the content corresponding to the received category on the display 14 (S112). And the information presentation part 13 will perform the special effect which changes a display screen visually, if a special effect instruction | indication is received from the management apparatus 2 (S113: YES) (S114). Examples of the special effect include repeating blinking a predetermined number of times (Y times) or changing brightness or saturation. Here, after repeatedly executing blinking a predetermined number of times (S115: YES), the original content presented in S112 is restored. When the product acquisition flag in the storage unit is true, the information presenting unit 13 returns the product acquisition flag to false (S116).

  Note that the management device of the first embodiment may perform the attraction process (FIGS. 27 and 28) of the second embodiment.

  In the second embodiment described above, a multi-view display or the like can be used to cope with a case where a plurality of customers are present in front of the display shelf.

<Third Embodiment>
Next, a third embodiment of the present invention will be described.

  In layer 2 (see FIG. 5) of the attractable position DB 27 described in the first embodiment, whether or not attraction is possible is registered as a binary value (possible or impossible). It is also possible to set in more detail. In the present embodiment, a plurality of layers 2 of the attractable position DB 27 are registered for each degree of attraction.

  The configuration of the attraction promoting system of the present embodiment is the same as the attraction promoting system of the first embodiment (see FIG. 1) or the attraction promoting system of the second embodiment (see FIG. 26). However, the layer 2 of the attractable position DB 27 of the present embodiment is different from the attracting promotion system of the first embodiment or the attracting promotion system of the second embodiment in that the layer 2 is registered for each of a plurality of attracting degrees.

FIG. 29 shows an example of layer 2 of the attractable position DB 27 of the present embodiment. In the illustrated example, the degree of attraction is set in three stages of 1.0, 0.8, and 0.6. The higher the degree of attraction, the higher the degree of attraction possible. Therefore, the higher the degree of attraction, the narrower the range of positions that can be attracted, and the lower the degree of attraction, the wider the range of positions that can be attracted. When setting the degree of attraction, Attention _opt representing the degree of attraction is added to the information registered in layer 2. The administrator registers Width _opt , Height _opt , Row _opt , Column _opt , N _base , R _opt (1) to R _opt (Row _opt ) as many as the number of attractiveness to be set. FIG. 29 shows the registration contents when Attention _opt = 1.0.

  In this embodiment, as described in FIG. 5 of the first embodiment, the upper, middle, and lower layers 2 are provided according to the height of the product taken by the hand, and the upper, middle, Each of the lower tiers includes a plurality of layers 2 according to the degree of attraction.

  Next, the processing of this embodiment will be described.

  In the case of the present embodiment in which there are a plurality of attracting positions with a degree of attraction in layer 2, the attracting determination unit 23 arranges the attractable positions for each of the attracting positions with the respective attracting degrees as in the first embodiment. Is calculated (FIG. 10: S42). Then, the attracting determination unit 23 calculates an attractable related product array, which is an array of related products that can be attracted, after the attractable position array for each degree of attracting is calculated.

  As a method for calculating the attractable related product array, when the position number stored in the attractable position array matches the position number stored in the related product position array, the position number corresponds to the position number. The product ID is stored in an attraction-related related product array (memory) for each degree of attraction. Then, the attraction determination unit 23 deletes the overlap between the attraction-related related product arrays. At this time, priority is given to the attractable related merchandise arrangement with a high degree of attraction. In addition, a position number that is not stored in any attractable related product array of any degree of attraction is stored in the unattractable related product array.

  FIG. 30 is a diagram illustrating a specific example of an attractable related product array. FIG. 30 shows an attractable position array with an attractiveness degree of 1.0 and an attractable position array with an attractiveness degree of 0.8. In addition, the product ID of 3,7,19 is shown as an attractable related product array with an attraction degree of 1.0, and the product ID of 3,7,12,15,16,19 is shown as an attractable related product array with an attraction degree of 0.8 Is doing. In this case, priority is given to the attractable related product arrangement | sequence of 1.0 with a high attraction degree, and duplicate product ID (12,15,16) is deleted from the attractable related commodity arrangement | sequence of 0.8 with a low attraction degree.

  The attraction-related related product array for each degree of attraction calculated as described above can be used when determining whether or not to add an attraction process according to the degree of attraction, or when classifying the type of attraction process. For example, the merchandise terminal 1 corresponding to the merchandise stored in the attractable related merchandise array with the attraction degree 0.8 is subjected to the second attraction processing of the first embodiment and stored in the unattractable related merchandise array. It is possible to apply the attraction process of the second embodiment to the product terminal 1 of the product.

<Fourth Embodiment>
Next, a fourth embodiment of the present invention will be described.

  In the first to third embodiments, the method for inputting the layer 1 non-attractable position of the attractable position DB 27 and the non-attractable position of the layer 2 are the same as described in the first embodiment. It is possible to input graphically in addition to the method of inputting with, or specifying the number of rows and columns. In the present embodiment, the administrator graphically inputs layer 1 and / or layer 2 of the attractable position DB 27.

  In addition, the management apparatus 2 of the attraction promotion system of this embodiment shall be provided with a display. The display may be a touch display or a display without a touch function. In addition, the attraction determination unit 23 according to the present embodiment detects an instruction input on the matrix displayed on the display of the management device 2 and registers layer 1 and / or layer 2 of the attraction possible position DB 27. Other than this, the configuration of the attraction promoting system of the present embodiment is the same as the attraction promoting system of the first embodiment (see FIG. 1) or the attraction promoting system of the second embodiment (see FIG. 26). .

FIG. 31 shows an input method of layer 1 of the attractable position DB 27. As described in the first embodiment, when the administrator inputs Row _env , Column _env , Width _env , Height _env, and Height _base in the product position DB 26, a matrix is generated in layer 1 of the product position DB 26 and the attractable position DB 27. Then, a position number is assigned to each block and displayed on the display on the management apparatus 2 side. The manager selects a desired block of the displayed matrix by touching or clicking with a mouse or the like, whereby the position number that cannot be attracted is temporarily registered in layer 1 by the attraction determination unit 23. Thereafter, the attraction determination unit 23 detects an instruction for the administrator to press the registration button, and finally registers the unattractable position in Layer 1. Note that the administrator can register again by pressing the redo button.

FIG. 32 shows a layer 2 input method of the attractable position DB 27. First, as described in the first embodiment, the administrator inputs values of Width _opt and Height _opt . Thereby, the attraction determination unit 23 displays a matrix for inputting half (left half or right half) of the layer 2 attraction possible positions on the display. This is because it is premised that the distribution of attractable positions in layer 2 has a bilaterally symmetric shape, so that the whole can be grasped with only half the input. If it is a range that does not break the left-right symmetry, a method of inputting the entire attractable range may be used.

  The matrix size for inputting half of the attractable positions is displayed up to half the length of layer 1 in the vertical and horizontal directions. The administrator designates the position of a product (a black block in FIG. 32) picked up from the left end (or right end) column of the displayed matrix. Next, the administrator draws a contour line of the attractable position on the matrix by a touch operation or a mouse operation. The attraction determination unit 23 detects the outline line of the attractable position input on the matrix displayed on the display, and temporarily registers all the blocks located in the drawn line in the layer 2 as the attractable position. .

  FIG. 33 shows a method of determining the attractable position of layer 2 of the attractable position DB 27 by the attracting determination unit 23. In the example shown in FIG. 33, the determination of the attractable position is performed in order from the leftmost column to the right. In the attraction-possible position determination matrix, numbers for attractable range determination (determination numbers) are assigned from the upper left to the lower right. The administrator shall draw with a single stroke. In addition, it is assumed that the line drawn by the administrator can be drawn only to the left or right or down.

  At each stage, it is assumed that all lines are within the attracting range designated by the manager (attractable positions) while no line appears. When a line appears for the first time, if there is no line in the same column of the next column, all the points beyond that line are outside the attraction range specified by the administrator (non-attractable position) (there is a line) If it continues, it will be within the sight range specified by the administrator).

  In the example shown in FIG. 33, in the top row, blocks 1, 5, 9, and 13 are determined as attractable positions because lines are drawn. On the other hand, the blocks 17, 21, and 25 after the block 17 are determined as positions that cannot be attracted because lines are not drawn.

  In the second stage from the top, the blocks 2 and 6 while no line appears are determined as attracting positions. The blocks 10, 14, and 18 are also determined as attracting positions because lines are drawn. On the other hand, the blocks 22 and 26 after the block 22 are determined as unattractable positions because no line is drawn.

  Further, in the third stage from the top, blocks 3, 7, 11, and 15 while no line appears are determined as attractable positions. The block 19 is also determined as an attractive position because a line is drawn. On the other hand, since the blocks 23 and 27 after the block 23 are not drawn, it is determined that the positions cannot be attracted.

  At the bottom, blocks 4, 8, 12, 16, and 20 are determined as attractable positions because lines are drawn. On the other hand, since the lines 24 and 28 after the block 24 are not drawn, it is determined that the positions cannot be attracted.

  The attraction determination unit 23 determines an attractable position (area) using a line input by the administrator, and temporarily registers the determination number of the attractable position in the layer 1. Thereafter, the attraction determination unit 23 detects an instruction by the administrator to press the registration button, and finally registers the determination number of the attraction-possible position in Layer 2. Note that the administrator can register again by pressing the redo button.

  The attraction determination unit 23 detects the manager's instruction input on the matrix displayed on the display of the management apparatus 2 for only one of the layer 1 and the layer 2 of the attraction-possible position DB 27 to detect the attraction It is good also as registering in possible position DB27.

  In the first to fourth embodiments described above, it is determined whether or not there is a related product related to the product picked up by the customer in an unattractable position that is difficult to see from the customer (important to the customer). Whether or not information is presented) is determined, and if there is a related product at the position where it is impossible to attract, a process of attracting the customer to the related product at the position where it cannot be attracted is performed.

  Accordingly, in the first to fourth embodiments, it is possible to attract a customer to a product arranged at a position difficult to see from the customer, and to reduce a loss of purchase opportunity of the product arranged at a position difficult to see from the customer. it can. Specifically, in an actual store where there is a possibility that superiority or inferiority may be caused by the position where the product is placed, the related product group of the product that the customer pays attention to is reduced by the placement position of the product, Can be presented to customers. Therefore, it is possible to reduce loss of purchase opportunities for related products having the same options (attributes) as the products that the customer has picked up.

  In the first to fourth embodiments, the product is easy to see when the person picks up the product in an ideal environment where there is no superiority or inferiorness of illumination and the product is not placed in front of the display shelf. Using the position (layer 2 of the attractable position DB 27) where the sign (content) presented on the terminal can be noticed and the position of the product that is difficult to see depending on the store environment (layer 1 of the attractable position DB 27) The possible position is calculated. Thereby, in this embodiment, the attractable position in line with the actual store environment, customer viewpoint, and purchase behavior can be calculated with higher accuracy.

  In the first embodiment, an instruction to display information indicating the direction of the related product arranged at a position where the product cannot be attracted is transmitted to the product terminal corresponding to the product taken by the hand, or the product is not attracted. An instruction to output sound to the product terminal corresponding to the related product at a possible position is transmitted. Thereby, in 1st Embodiment, even if it is a case where the related product of the product which a customer pays attention is arranged in the position which cannot be attracted, the customer is attracted to the related product of the position which cannot be attracted, It is possible to improve customer convenience by supporting customer product selection and to prevent loss of product purchase opportunities.

  In the second embodiment, a product terminal located between a product taken in hand and a related product at a position that cannot be attracted is specified, and a display screen is visually displayed for each of the specified product terminals. To change. Thereby, in 2nd Embodiment, even if it is a case where the related goods of the product which a customer pays attention are arranged in the position which cannot be attracted, without providing the content DB for attraction in each product terminal side, It is possible to attract customers to related products at positions that cannot be attracted, and to support customer's product selection to increase customer convenience and prevent loss of product purchase opportunities.

  In the third embodiment, a plurality of attractable positions corresponding to the degree of attraction are stored as layer 2 of the attractable position DB, and the attractable position is calculated for each degree of attraction. Thereby, in 2nd Embodiment, according to the degree of attraction, it is possible to perform different attracting processes on related products arranged at each attractable position or related products arranged at other than each attractable position. It becomes possible and can attract customers efficiently. That is, it is possible to calculate the attractable position in accordance with the actual store environment, the customer's viewpoint, and the purchase behavior with higher accuracy.

  In the fourth embodiment, an instruction input on the matrix displayed on the display is detected, and layer 1 and / or layer 2 of the attractable position DB 27 are registered. Thereby, in 4th Embodiment, the load of an administrator's registration work can be reduced and registration work can be performed more easily. That is, customer convenience can be improved.

  In addition, this invention is not limited to the said embodiment, Many deformation | transformation are possible within the range of the summary.

1: Product terminal 11: Sensor 12: Motion detection unit 13: Information presentation unit 14: Display 15: Content DB
16: Attraction database
2: Management device 21: Product classification unit 22: Position determination unit 23: Attraction determination unit 24: Attraction promotion unit 25: Product information DB
26: Product position DB
27: Attractable position DB

Claims (5)

An apparatus for promoting attraction that promotes attraction to goods,
Product information storage means for storing attribute information of each product;
Product position storage means for storing the position of each product;
An attraction position storage means for storing an attractable position and an unattractable position;
Product classification means for receiving a product ID of a product taken in hand from a product terminal provided corresponding to the product, and extracting a related product having the same attribute as the received product ID from the product information storage means; ,
Position determining means for acquiring the position of each extracted related product from the product position storage means;
Using the position of each related product and the attraction position storage means, the attraction determination means for determining the related product at a position where it is impossible to attract from the position of the product taken by the hand;
An attraction promoting means for transmitting an instruction for promoting attraction to related products in a position where the attraction is impossible to the merchandise terminal,
The attraction promoting means transmits an instruction to display information indicating the direction of the related product arranged at the position where the attraction is impossible on the product terminal corresponding to the product taken by the hand, or An attraction promoting device that transmits an instruction to output a sound to a product terminal corresponding to a related product at a possible position. An attraction promoting device according to claim 1,
The attraction promoting means identifies a product terminal located between the product picked up by the hand and the related product at the position where the attraction is not possible, and visually changes the display screen on each of the identified product terminals. An attraction promoting device characterized by transmitting an instruction. An attraction promoting method for promoting attraction to a product,
Computer
A product information storage unit for storing attribute information of each product;
A product position storage unit for storing the position of each product;
An attraction position storage unit for storing an attractable position and an unattractable position;
A receiving step of receiving a product ID of a product taken by a hand from a product terminal provided corresponding to the product;
Product classification step of extracting related products having the same attribute as the received product ID from the product information storage unit,
A position determination step of acquiring the position of each extracted related product from the product position storage unit;
Using the position of each related product and the attraction position storage unit, an attraction determination step of determining a related product at a position where it is impossible to attract from the position of the product taken by the hand;
An enticing promotion step for sending an instruction to the product terminal to promote enticing to related products that are in an unattractive position,
The attraction promoting step transmits an instruction to display information indicating the direction of the related product arranged at the position where the attraction is impossible, on the product terminal corresponding to the product taken by the hand, or A method for promoting attraction characterized by transmitting an instruction to output sound to a product terminal corresponding to a related product at a possible position. An attraction promoting method according to claim 3,
The attraction promotion step specifies a product terminal located between the product taken by the hand and the related product at the position where the attraction cannot be performed, and visually changes a display screen on each of the specified product terminals. A method of promoting attraction characterized by sending instructions.   An attraction promoting program for causing a computer to function as the attraction promoting device according to claim 1.