JP2014063441A - Terminal and customer attracting system for real estate business - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a terminal and a system for real estate business that offer merits for at least three parties including a tenant or the like, a landlord or the like, and a middleman or the like, respectively.SOLUTION: A terminal for real estate business is provided that manages points usable at affiliated traders consisting of at least some out of a household appliances retail store, a home furnishing retail store, a moving company, an insurance company, a building company and other stores, and that can access at least one point management server. The terminal for real estate business includes at least: point addition means that transmits an addition command for issued points to the point management server, when at least any transaction is conducted out of a lease contract, a sales contract, a renewal contract, payment of rent, and insurance subscription. In the terminal for real estate business, a basic parameter to be used for calculating the issued points by the point addition means can be set separately for the plurality of transactions.

Description

  The present invention relates to a real estate business terminal and a real estate business customer collection system for the purpose of improving the rate of attracting new customers and the retention rate of existing customers in real estate leasing and trading (hereinafter referred to as "real estate business"). About.

  Traditionally, real estate agents have been able to attract new customers by promoting property information affixed to the window glass of stores or by launching a property database site on the Internet, etc. There is a method that uses inquiries from.

  In addition, in recent years, according to the rent payment of the lessee, a dedicated point is given to the lessee, and it is possible to apply this point to the rent or the purchase price of the property when moving the rental property or purchasing the property. A method for increasing the rate and the fixing rate is also known (Non-Patent Document 1).

http://www.mast-net.jp/sekiwa/point.html

  Even the above-described conventional method has at least one of the following problems or desires.

<1> Perspective from the borrower or buyer (hereinafter referred to as “borrower, etc.”) (1) Since the accumulated points can only be used for rent for relocation and the purchase price of the target property, it is not necessarily a highly convenient system .
(2) Since the points can be used only after leaving the rental property and searching for a new house, the opportunities for using points are limited.
(3) Since the advantage of using points can be obtained only when you select a real estate agent that has an alliance relationship at the next move, the point system is less meaningful while you stay in the same property.
(4) Due to the difference in the layout of the old residence and the disposal of old household goods before moving, it is often necessary to purchase new household goods immediately after moving, so the burden of the purchase cost can be reduced. I want you to suggest a method.

<2> Perspectives from lenders or sellers (hereinafter referred to as “Lenders etc.”) (1) When renewing a leased property, we want the tenant to continue to renew it as soon as possible so that the property can be renewed. There is a request to purchase. Although the above-described conventional method can achieve a certain effect, a more effective motivation method is required.

<3> Perspectives from real estate brokers (hereinafter referred to as “brokers”) (1) Improve customer attraction and retention rates by providing a method to solve the problems described in <1> and <2> above In addition, an increase in the number of requests for the property in charge from the lender or seller can be expected.
(2) The distribution amount of the deposit amount to the lender, etc. or intermediary differs depending on the transaction content, so if the payment point of the issue point is determined to be either the lender, etc. or the intermediary, the cost of the payment source The burden becomes too large.

  Accordingly, an object of the present invention is to provide a terminal and a system for real estate business that can have merits for at least three parties, such as a borrower, a lender, and an intermediary.

  The first invention of the present application, which has been made to solve the above-mentioned problems, is a point that can be used in an affiliated company consisting of at least one of a home appliance mass retailer, a furniture dealer, a moving company, an insurance company, a construction company, and other shops. A real estate business terminal that is accessible to at least one point management server to be managed, and at least one of lease contracts, sales contracts, renewal contracts, rent deposits and insurance subscriptions is made A point addition means for transmitting an issue point addition command to the point management server, and a basic parameter used for calculating the issue points by the point addition means for each of the plurality of transactions. A real estate business terminal is provided, which can be individually set.

  Further, the second invention of the present application is characterized in that, in the first invention, further comprises a burden adjusting means capable of arbitrarily setting a burden ratio of the issuing points between a real estate agent and a lender. To do.

  Further, the third invention of the present application further includes a first parameter based on the number of transactions between the borrower and the lender in the first invention or the second invention, and the point adding means includes the first parameter. Is further used to calculate the issuance points.

  Further, a fourth invention of the present application further includes a second parameter based on a distance from the property to be traded to a partner's store in any of the first invention to the third invention, wherein the point adding means The issue point is calculated by further utilizing the second parameter.

  Further, the fifth invention of the present application is a real estate business customer acquisition system, which is used in a partner company comprising at least one of a home appliance mass retailer, a furniture dealer, a moving dealer, an insurance company, a construction company and other shops. At least one point management server that manages possible points, and a real estate business terminal that can be operated by a real estate agent, wherein the real estate business terminal receives a lease contract, a sales contract, a renewal contract, and payment of rent And point addition means for transmitting an issue point addition command to the point management server when at least one of the transactions of insurance participation is performed, and the point addition means of the issue point by the point addition means A basic parameter used for calculation can be set individually for each of the plurality of transactions. To provide a customer attraction system for the production business.

In addition, the sixth invention of the present application calculates the number of points or the amount of cash voucher that can be used in partner companies consisting of at least one of home appliance mass retailers, furniture stores, moving companies, insurance companies, construction companies, and other stores. A real estate business terminal that
Calculate the number of points or the amount of cash vouchers to be provided to the borrower, etc. based on preset parameters when at least one of lease contracts, sales contracts, renewal contracts, rent deposits and insurance subscriptions is made At least a point calculation means, wherein the basic parameters used for calculating the issuance points by the point calculation means can be individually set for each of the plurality of transactions. Provide business terminals.

  According to the present invention, at least one of the effects described below can be obtained.

<1> Perspective from the borrower, etc. (1) Since the points granted by the transaction can be used immediately by partner companies such as home appliance mass retailers, for example, purchase of new household goods or moving immediately after moving By applying points to expenses, etc., the financial burden on the borrower can be reduced.

<2> Perspective from Lenders etc. (1) Since points are given even at the time of renewal contract, it contributes to the motivation of continuous renewal.
(2) For each of a plurality of transactions, by making it possible to individually set the basic parameters necessary for calculating the issuance points, the number of issuance points is increased according to the number of updates, for example, and motivation for continuous renewal Operation that promotes is possible.

<3> Perspectives from intermediaries (1) As described above, since both the borrower and the lender have merits, the introduction of the present invention improves the customer acquisition rate and property retention rate, and from the lender side The number of requests for properties in charge can be expected to increase.
(2) The issuance point burden ratio can be adjusted to a reasonable ratio for both the broker and the lender.

<4> Perspectives from partner companies When moving to a borrower, etc., there is a high tendency to purchase a large number of products such as home appliances and furniture. Short-term sales by increasing the motivation of the borrower to visit the store by the present invention Can be expected to increase. In addition, advertising effects on borrowers moving to the neighborhood are also expected, which can contribute to a long-term increase in sales.

The figure which shows the usage example of the real estate business terminal which concerns on this invention. The figure which shows the Example of a basic parameter and a 1st parameter. The figure which shows the Example of a burden ratio. The figure which shows the Example of a 2nd parameter. The figure which shows another Example of the terminal for real estate duties which concerns on this invention. The figure which shows another Example of the customer collection system for real estate duties which concerns on this invention.

  Embodiments of the present invention will be described below with reference to the drawings.

<1> Overall Configuration First, the configuration of a customer collection system using the real estate business terminal of the present invention will be described with reference to FIG.
The customer attraction system shown in FIG. 1 includes at least one real estate business terminal A and at least one point management server B that is connected to the real estate business terminal so as to be able to transmit and receive information.

<2> Point management server The point management server B is a device that manages points that can be used by partner companies through a communication network such as the Internet. In response, the accumulated points can be added or subtracted.
The user's identification number and the like necessary for adding and subtracting points can be grasped by a known method such as from a point card presented by a borrower or the like.

[Partners]
The partner company is a company that has a business alliance with a real estate broker (broker) and has the point management server B described above.
The business field of partner companies is not limited, but in particular, partner companies are home appliance mass retailers, furniture stores, moving companies, insurance agents such as fire insurance, construction companies and construction companies that perform renovation, extension, renovation, etc. In this case, it is advantageous in that the point granting time according to the present invention and the time when the partner wants to use the points almost coincide.
In addition, if the partner is a store in the neighborhood shopping street of the target property, it is beneficial from the viewpoint of promoting the regional economy.

<3> Real Estate Business Terminal The real estate business terminal A is a device that is mainly installed in a real estate broker (intermediary) store and is assumed to be operated and managed by an intermediary employee.

The real estate business terminal A can be provided with point addition means 1.
Further, the real estate business terminal A may be provided with the load adjusting means 2 as necessary.
Each of these means may be provided by a known method such as a program installed in an information processing terminal such as a personal computer, a tablet type, a smartphone type, or a program provided by an ASP server executable on a WEB browser. it can.

In addition, the real estate business terminal A includes a storage unit 3 that stores various parameters used for calculating the issuance points.
The various parameters may be either a multiplier for multiplying the transaction amount or a fixed value of the issue point itself.
The storage unit 3 can appropriately provide necessary parameters to the point addition unit 1 and the load adjustment unit 2.

  Details of each means will be described below.

<3.1> Point addition means The point addition means 1 is a device for calculating issue points and issuing an addition command to the point management server B.
More specifically, the point addition means 1 is issued in response to an instruction from the operator of the real estate business terminal A when at least one of a lease contract, a sales contract, a renewal contract, and a rent payment is made. Point calculation and addition command to the point management server B are performed.

[Calculation of issuance points]
Explain how to calculate issuance points.
When calculating the issue points, the point addition means 1 uses the basic parameters 31 stored in the storage means 3.

A configuration example of the basic parameter 31 is shown in FIG.
The basic parameter 31 stores a parameter used for calculating the issue point for each property and property attribute.
For example, in the rental property X1, different parameters are stored at the time of property lease contract, rent payment, and renewal contract. In addition, in the property for sale Z1, parameters at the time of property sale contract are stored.

The basic parameter 31 shown in FIG. 2 is set as a multiplier for multiplying the transaction amount.
When the operator of the real estate business terminal A inputs the transaction content and the transaction amount, the point issuing unit 1 acquires the basic parameter 31 corresponding to the transaction content from the storage unit 3, and the basic parameter 31 and the transaction amount are obtained. The multiplied amount is calculated as an issue point.

[Issue point addition command]
The point addition means 1 sends the calculated issuance point addition command to the target point management server B together with the identification information of the addition target user.
The target point management server B is selected based on information obtained from the partner's point card presented by the borrower or the like.

[First parameter]
The storage unit 3 may store a first parameter 32 based on the number of transactions with the borrower or the like.
For example, in the rental property X1 illustrated in FIG. 2, different parameters are stored as the first parameter 32 according to the number of times of renewal at the time of the renewal contract.

The first parameter 32 is not limited to the mode shown in FIG.
For example, the first parameter 32 is set as a multiplier that further multiplies the basic parameter 31 so that more issuance points are given than usual when moving to a different property via the same or affiliated broker. Or a parameter set as a fixed value that is further added to the issue point calculated based on the basic parameter 31.

<3.2> Load Adjustment Unit The load adjustment unit 2 is a unit for determining a share of the issue points between the broker and the lender.
A configuration example of the burden ratio 34 stored in the storage unit 3 is shown in FIG.
As shown in FIG. 3, a burden ratio 34 between an intermediary and a lender is set for each property and transaction details of the property.

[At lease contract]
At the time of occupancy contract in Fig. 3, assuming that issuance points are calculated with respect to the total amount of transaction, by making the burden ratio of both sides equal, prevent either one from increasing Yes.
In addition, at the time of occupancy contract etc., the income points of real estate brokers and lenders, such as brokerage fees, security deposits, key money, initial rent, etc., are deposited as a collective amount, so the issue point is calculated based on which breakdown It is only necessary to appropriately set the burden ratio between the two according to the regulation of whether or not.

[When depositing rent]
At the time of rent payment, the rent is basically the income of the lender, so the issuance of the points is the full burden of the lender.

[When renewing contract]
At the time of renewal, the renewal fee basically becomes the broker's profit, so the burden of issuing points is the full burden of the broker.
Fire insurance that will be re-enrolled at the same time as the renewal contract will be borne by both the broker and the lender.

  Each of these burden ratios can be changed as appropriate in discussions between intermediaries and lenders, etc., and by making adjustments so that the benefits can be felt from both sides, the utilization of this system can be promoted. it can.

<4> Use Image The use procedure of the real estate business terminal A of the present invention will be described with reference to FIG. 1 again.

(1) Confirmation of payment when the transaction is completed After any of the above transactions is completed and the payment from the borrower, etc. is confirmed, the real estate business terminal A receives the amount to be calculated for the issuance point and the transaction type. The content is entered by the intermediary employee.
This target amount may be the total amount of the transaction amount or a part thereof.

(2) Calculation of Issuance Points The point addition means 1 acquires each parameter (FIG. 2) including at least the basic parameter 31 from the storage means 3 according to the contents of the transaction type.
Then, issue points are calculated based on the basic parameters 31 and the like and the target amount.

(3) Issuance point addition The point addition means 1 transmits the calculated issue point addition command to the target point management server B together with the identification information of the user to be added.
The target point management server B is selected based on information obtained from the partner's point card presented by the borrower or the like.

(4) Presentation of burden amount Next, the burden adjustment means 2 acquires the burden ratio parameter 34 (FIG. 3) from the storage means 3 in accordance with the contents of the transaction type.
Based on the burden ratio parameter 34 and the target amount, the amount of burden on the mediator side and the borrower side is determined.

(5) Actions / Effects Borrowers are given points that can be used at the stores of partner companies, and will be motivated to purchase at the stores.
The lender, etc. can eliminate the vacant property due to relocation by inviting the borrower to continue the renewal by giving points to the borrower even at the time of the renewal contract.
Since the intermediary can present benefits for both the borrower and the lender as described above, it can be expected that the customer attracting rate and property retention rate will be improved, and that the number of requests from the lender etc. will be increased.

  The real estate business terminal A according to the present invention can further provide the storage means 3 with a second parameter 33 based on the distance from the transaction target property to the partner's store.

FIG. 4 shows an example of the second parameter 33.
As shown in FIG. 4, the second parameter 33 calculates a straight line distance from the property to be traded to the neighboring store of the partner company, and adds more issue points to the partner companies in descending order of the straight line distance. The multiplier is set so that

According to this example, in order to give more advantageous points to partner companies that are close to the target property that will be a new house, it is not only convenient for the borrower, but also for the development of the neighboring economy in the residential area. The effect of being able to contribute is born.
In addition, since the locations of the target property are various, the problem that points are concentrated only on a specific partner in the same store of the real estate broker can be solved.
In addition, the partner can also reduce the influence of the scale between the partner companies, and even a partner company with a small scale is advantageous in that it is easy to obtain an opportunity to use points such as a borrower.

As shown in FIG. 5, the real estate business terminal A of the present invention performs at least one of a lease contract, a sales contract, a renewal contract, a rent deposit, and an insurance subscription in place of the point addition means 1. It is good also as a structure provided with the point calculation means 4 which calculates the amount of points provided to a borrower etc. when it breaks.
Needless to say, various parameters stored in the load adjustment means 2 and the database 3 can be used for the calculation by the point calculation means 4.

  According to the present embodiment, the broker can provide the partner with a gold voucher (gift certificate) of the partner based on the point amount calculated by the point calculation means 4, so that the partner can Even a supplier who has not yet introduced the system and does not have the point management server B can participate in the real estate business customer collection system according to the present invention.

In addition to the configuration of the previous third embodiment, the real estate business customer collection system of the present invention has at least one tabulation terminal between the real estate agent side terminal A and the point management server B as shown in FIG. It is good also as a structure provided with C.
The totaling terminal C has a function of totaling the amounts calculated by the point calculation means 4 in the plurality of real estate business terminals A and transmitting the total amount to the target point management server.

  According to the present embodiment, software for connecting to the point management server B is separately provided on the real estate business terminal A, or a connection interface with the real estate business terminal A that can exist in large numbers is constructed on the point management server B. Therefore, it is possible to construct the customer collection system for real estate business according to the present invention without greatly changing the existing system.

A Real estate business terminal B Point management server C Totaling terminal 1 Point adding means 2 Load adjusting means 3 Storage means 31 Basic parameter 32 First parameter 33 Second parameter 34 Load ratio parameter 4 Point calculating means

Claims (6)

Real estate accessible to at least one point management server that manages the points that can be used by partner companies consisting of at least one of home appliance mass retailers, furniture stores, moving companies, insurance companies, construction companies and other stores A business terminal,
A point addition means for transmitting an issuance point addition command to the point management server when at least one of a lease contract, a sales contract, a renewal contract, payment of rent, and insurance participation is performed; At least,
A real estate business terminal characterized in that basic parameters used for calculating the issuance points by the point addition means can be individually set for each of the plurality of transactions. The real estate business terminal according to claim 1, further comprising: a burden adjustment unit that can arbitrarily set a share of the issue points between a real estate agent and a lender. A first parameter based on the number of transactions between a borrower or the like and a lender or the like is further provided, and the point adding means further calculates the issue point by further using the first parameter. The real estate business terminal according to 1 or 2. It further has a second parameter based on the distance from the property to be traded to the partner's store, and the point adding means further uses the second parameter to calculate the issuance point. The real estate business terminal according to any one of claims 1 to 3. A real estate business customer acquisition system,
At least one point management server for managing points that can be used in partner companies consisting of at least one of a home appliance mass retailer, a furniture store, a moving company, an insurance company, a construction company, and other shops;
A real estate business terminal that can be operated by a real estate agent,
The real estate business terminal is
A point addition means for transmitting an issuance point addition command to the point management server when at least one of a lease contract, a sales contract, a renewal contract, payment of rent, and insurance participation is performed; At least,
A real estate business customer acquisition system, characterized in that the basic parameters used for calculating the issuance points by the point addition means can be individually set for each of the plurality of transactions. A real estate business terminal that calculates the number of points or the amount of cash vouchers that can be used by partner companies consisting of at least one of home appliance mass retailers, furniture stores, moving companies, insurance companies, construction companies, and other stores,
Calculate the number of points or the amount of cash vouchers to be provided to the borrower, etc. based on preset parameters when at least one of lease contracts, sales contracts, renewal contracts, rent deposits and insurance subscriptions is made And at least a point calculation means,
A real estate business terminal characterized in that basic parameters used for calculating the issuing points by the point calculating means can be individually set for each of the plurality of transactions.

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