JP2014059786A - Information processor, information processing method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processor for properly providing a user with information of a promotion for urging the user to visit a store of a restaurant.SOLUTION: The information processor includes a use information storage part 11 for storing use information being information on the use of a restaurant by one or more users, a use information reception part 12 for receiving the use information and to store the use information in the use information storage part 11, a promotion information storage part 13 for storing promotion information being information for urging use of the restaurant, a promotion information acquisition part 14 for acquiring promotion information corresponding to the use information stored in the use information storage part 11 from the promotion information storage part 13, a contact address information storage part 15 for storing one or more contact address information being information showing a contact address corresponding to the users, and a transmission part 16 for transmitting the promotion information acquired by the promotion information acquisition part 14 to a contact address shown by the one or more contact address information stored in the contact address information storage part 15.

Description

  The present invention relates to an apparatus for transmitting information for a promotion about a restaurant to a user.

  As a conventional technique, an electronic coupon issuing system in which a mobile terminal and a server are connected via a network, the mobile terminal is written with a message to receive an electronic coupon and specific information for specifying the server There has been known an electronic coupon issuing system that receives an electronic mail, accesses the server using the specific information, and sends an electronic coupon to the mobile terminal. (For example, refer to Patent Document 1).

JP 2002-117310 A (first page, FIG. 1 etc.)

  However, conventionally, there has been a problem that promotion information for prompting the user to visit a restaurant restaurant cannot be provided appropriately.

  An information processing apparatus according to the present invention includes a usage information storage unit that stores usage information that is information related to the use of a restaurant by one or more users, a usage information reception unit that receives the usage information and accumulates the usage information in the usage information storage unit. Promotion information storage for storing promotion information, which is information prompting the use of a restaurant, and promotion information acquisition for acquiring promotion information corresponding to the usage information stored in the usage information storage from the promotion information storage The contact information storage unit storing one or more contact information that is information indicating a contact corresponding to the user, and the promotion information acquired by the promotion information acquisition unit are stored in the contact information storage unit. It is an information processing apparatus provided with the transmission part which transmits to the contact shown by one or more contact information.

  With this configuration, it is possible to appropriately provide promotion information for prompting a user to visit a restaurant.

  Further, in the information processing apparatus of the present invention, in the information processing apparatus, the promotion information storage unit stores condition management information, which is information indicating conditions relating to usage information, and promotion management information, which is information including promotion information. The promotion information acquisition unit, when the usage information stored in the usage information storage unit satisfies one or more condition information stored in the promotion information storage unit, the promotion information associated with the condition information, It is an information processing apparatus acquired from promotion management information.

  With this configuration, it is possible to provide appropriate promotion information according to the conditions satisfied by the usage information.

  In the information processing apparatus of the present invention, in the information processing apparatus, the usage information storage unit stores usage information including current status information that is information indicating a current usage status of the restaurant by the user, and promotion information. The storage unit stores condition information including conditions relating to the current status information, and the promotion information acquisition unit stores usage information including the current status information stored in the usage information storage unit in the promotion information storage unit. This is an information processing apparatus that acquires promotion information associated with condition information when one or more condition information including a condition related to current status information is satisfied.

  With this configuration, it is possible to provide appropriate promotion information according to the current usage status of the restaurant.

  In the information processing apparatus according to the present invention, in the information processing apparatus, the usage information storage unit stores usage information including order history information that is information indicating food and drink ordered by the user, and the promotion information storage unit stores the usage information. Is stored with condition information including conditions related to order history information, and the promotion information acquisition unit is configured to receive orders including usage information including order history information stored in the usage information storage unit in the promotion information storage unit. This is an information processing apparatus that acquires promotion information associated with condition information when one or more condition information including a condition related to history information is satisfied.

  With this configuration, it is possible to provide appropriate promotion information according to the user's past order history.

  In the information processing apparatus of the present invention, in the information processing apparatus, the usage information storage unit stores usage information including a visiting time zone, which is information indicating a time zone in which the user has visited the store, and the promotion information acquiring unit includes: , Using the store visit time zone included in the usage information to detect idle time, which is a time zone in which the user does not visit the store frequently, to obtain promotion information before the idle time, Is an information processing device that transmits promotional information to

  With such a configuration, it is possible to provide promotional information in a timely manner before a time zone with low usage frequency.

  In the information processing apparatus according to the present invention, in the information processing apparatus, the promotion information is discount information that is information related to a discount on a price of food or drink provided at a restaurant or privilege information that indicates a privilege provided to a user. An information processing apparatus.

  With such a configuration, it is possible to effectively promote by providing discounts and special benefits.

  In the information processing apparatus according to the present invention, in the information processing apparatus, the usage information storage unit stores usage information in association with user identification information that is user identification information. Information and user identification information are received, the received usage information and user identification information are associated with each other and stored in the usage information storage unit, and the promotion information acquisition unit is associated with the user identification information for each user identification information. It is determined whether or not the usage information satisfies one or more condition information stored in the promotion information storage unit. When the usage information satisfies the condition information, the promotion information associated with the condition information is acquired and stored in the contact information storage unit. The contact information is stored in association with the user identification information, and the transmission unit promotes the promotion information acquired by the promotion information acquisition unit. An information processing apparatus to be transmitted to the communication destination indicated by the contact information associated with the user identification information corresponding to ® down information.

  With this configuration, an appropriate promotion can be selectively provided for each user.

  According to the information processing apparatus and the like according to the present invention, it is possible to appropriately provide promotion information for prompting a user to visit a restaurant.

Block diagram of an information processing apparatus in an embodiment of the present invention Flow chart for explaining the operation of the information processing apparatus Conceptual diagram of an information processing system having the information processing apparatus The figure which shows the usage management information of the same information processing apparatus The figure which shows the order history management information of the information processing apparatus The figure which shows the promotion management information of the information processing apparatus The figure which shows the contact management information of the information processing apparatus The figure which shows the threshold value management information of the information processing apparatus The figure which shows the example of a display of the promotion information which the information processing apparatus output The figure which shows the example of a display of the promotion information which the information processing apparatus output The figure which shows the example of a display of the promotion information which the information processing apparatus output The figure which shows the table management information of the information processing apparatus The figure which shows the example of a display of the promotion information which the information processing apparatus output The figure which shows the frequency that the user visits according to the time zone which the information processor calculated The figure which shows an example of the external appearance of the computer system in Embodiment 1 of this invention The figure which shows an example of a structure of the computer system

  Hereinafter, embodiments of an information processing apparatus and the like will be described with reference to the drawings. In addition, since the component which attached | subjected the same code | symbol in embodiment performs the same operation | movement, description may be abbreviate | omitted again.

(Embodiment)
FIG. 1 is a block diagram of an information processing apparatus 1 in the present embodiment. The information processing apparatus 1 includes a usage information storage unit 11, a usage information reception unit 12, a promotion information storage unit 13, a promotion information acquisition unit 14, a contact information storage unit 15, and a transmission unit 16.

  The usage information storage unit 11 stores usage information that is information regarding the use of restaurants by one or more users. A user is a customer of a restaurant. The user here may be an individual or a group. A restaurant is a restaurant or the like that provides food and drink such as a restaurant, a coffee shop, and a tavern. A store that delivers food according to an order received via a so-called telephone or the Internet, or a store that provides take-out food may be considered as a restaurant.

  The usage information is, for example, information including information indicating the time of visiting a restaurant, the time of leaving a restaurant, and the time zone of visiting a restaurant. The information indicating the time and time zone here may be information including date, day of the week, and the like. Here, the information indicating the visiting time zone is referred to as the visiting time zone. For example, information including information indicating the time zone start time and end time and information indicating time zone start time and time zone duration may be considered as store visit time zone information. However, a time representative of the time zone visited may be used as the store visit time zone. For example, the start time of the time zone or an intermediate time may be used as the store visit time zone.

  The usage information is information (for example, seat identification information or table identification information) that indicates at least one of a seat, a table (table), and an area that the user used or currently uses when visiting the restaurant. , Private room identification information, floor identification information) and the like. Here, the information which shows the location which the user in such a restaurant uses is called utilization location information.

  Further, the usage information may include order history information that is information indicating food and drink ordered by the user. The order history information is information including at least food and drink identification information that is information for identifying food and drink ordered by the user. The food / beverage identification information is, for example, a food / beverage name, a food / beverage abbreviation, a food / beverage product code, and the like. The order history information may further include information on the ordered quantity, the price of the food, the time of ordering, and the like in addition to the food identification information. Further, the order history information may include information indicating a classification of food and drink (for example, appetizers, main dishes, and beverages) instead of or in addition to food and drink identification information. .

  Further, the usage information may include the number of customers in a group including the user when the user visits the store. The number of visitors may be considered as the number of users.

  Further, the usage information may include a usage amount when the user uses the restaurant.

  Further, the usage information may include information on the environment when the user uses the restaurant. The environmental information is, for example, weather information, information such as temperature and humidity. The weather information is, for example, identification information indicating the weather state when the user visits the store. The identification information indicating the weather state is, for example, a character string indicating a state such as sunny, rainy, cloudy, a code assigned to the weather state, or the like. The temperature and humidity may be measured values, or may be sensory character strings representing the temperature and humidity such as hot, cold, high humidity, and dry.

  In addition, the usage information may include information on the usage of the user using the restaurant. The usage information is information indicating a New Year party, a year-end party, a birthday party, a welcome party, a farewell party, and the like.

  Moreover, the usage information may include current status information that is information indicating the current usage status of the restaurant by the user. The current status information may include, for example, information indicating that the user is currently visiting the store or information indicating that the user is not currently visiting the store. Further, the current status information may include the visit time of the user who is currently visiting the restaurant. Moreover, you may have the information of the number of users of the group containing the user who is visiting the store now. In addition, for example, of the above-described usage information, information acquired at the time of the current visit may be considered as the current status information for the user currently visiting the store. For example, the current status information may be information indicating the current weather or usage location information indicating a usage location currently used by the user. Note that, for example, usage information in a state where information indicating that the user has left the store (for example, store closing time) or a part thereof is not included may be considered as current status information included in the usage information.

  The usage information is usually information related to the use of a store of one restaurant, but may be information related to the use of a plurality of stores such as chain stores and sister stores.

  The usage information storage unit 11 stores, for example, user identification information, which is identification information of a user who uses one restaurant, and usage information related to the use of the one restaurant by the user. For example, usage management information having user identification information and usage information is accumulated in the usage information storage unit 11. The user identification information is, for example, a user name, a code assigned to the user, a membership number, a user email address, a telephone number, an account, or the like. The usage information storage unit 11 may store usage information in association with restaurant identification information corresponding to the usage information. The restaurant identification information includes a restaurant name, a code indicating the restaurant, and the like. Moreover, the telephone number of a restaurant, an e-mail address, etc. may be sufficient.

  The usage information is usually information that is created once for each use of the restaurant by the user. However, the one-time use is, for example, one-time visit or order before delivery. A plurality of pieces of usage information may be created for each use.

  The usage information storage unit 11 is preferably a nonvolatile recording medium, but can also be realized by a volatile recording medium. This also applies to the following storage units.

  The usage information receiving unit 12 receives usage information. Then, the received usage information is accumulated in the usage information storage unit 11. For example, the usage information reception unit 12 receives usage information that is input from an input device (not shown), an input terminal (not shown), or the like by a restaurant clerk or administrator of the restaurant, or the user. For example, the usage information receiving unit 12 receives usage location information that is identification information such as a seat or a table input by a store clerk or an administrator. In addition, for example, the use information receiving unit 12 receives, as order history information, food and drink identification information input to a terminal (not shown) or the like where a user orders food and drink.

  In addition, the usage information receiving unit 12 may receive usage information or a part of the usage information acquired by another processing unit (not shown) included in the information processing apparatus 1. For example, when the usage information receiving unit 12 receives the identification information of the table used by the user, information on the current time acquired by a clock (not shown) included in the information processing apparatus 1 is used as the entrance time information. It may be accepted. Further, for example, usage information transmitted from another device (not shown) or the like via a network or the like may be received, and such reception may be considered as reception here. For example, when the usage information receiving unit 12 receives the store entry time information, the weather information of the current restaurant is provided to a WEB server device (not shown) that provides weather information (not shown) via a network (not shown). Information such as a query requesting transmission of information may be transmitted, and weather information transmitted from a WEB server device or the like may be received in response to transmission of this information.

  The usage information receiving unit 12 does not need to receive the usage information at a time and store the usage information in the usage information storage unit 11. For example, the usage information reception unit 12 sequentially stores the usage information in the usage information storage unit 11 every time a part of the usage information is received. You can do it. The accumulation here is, for example, additional writing.

  Further, the usage information reception unit 12 may receive the usage information and the user identification information, and store the received usage information and the user identification information in the usage information storage unit 11 in association with each other. For example, usage management information having received usage information and user identification information is accumulated in the usage information storage unit 11.

  Here, reception means reception of information input from an input device such as a keyboard, mouse, touch panel, reception of information transmitted via a wired or wireless communication line, optical disk, magnetic disk, semiconductor memory, etc. It is a concept including reception of information read from a recording medium.

  The input means may be anything such as a numeric keypad, keyboard, mouse or menu screen. The usage information receiving unit 12 can be realized by a device driver of input means such as a numeric keypad or a keyboard, control software for a menu screen, and the like.

  The promotion information storage unit 13 stores one or more promotion information. The promotion information storage unit 13 stores, for example, one or more promotion management information. The promotion management information is information having one or more condition information and one or more promotion information.

  Promotion information is information for promoting the use of restaurants and visits to restaurants to users. Promotion information is discount information, for example. Discount information is information relating to discounts on food and drink prices provided at restaurants. For example, the discount information may be information indicating a discount rate or discount rate of a specific food or drink, or an amount to be discounted, or may be information indicating a discount rate or a price to be discounted for a food or drink that the user has eaten or eaten. . The discount information may include information that specifies an available time zone. The information specifying the time zone here is a concept including information specifying a date, a day of the week, etc., for example. Discount information is a concept including so-called coupons and coupon codes.

  Further, the promotion information may be privilege information, for example. The privilege information is information indicating a privilege provided to the user. The provided privilege may be an article or a service. Benefits provided are, for example, free food and drinks and bonuses. Further, the privilege to be provided may be a cash voucher or the like.

  The promotion information is composed of, for example, text information, image information, or a combination of these information. However, the data structure of promotion information does not matter.

  The promotion information stored in association with the condition information in one promotion management information is preferably the promotion information that is transmitted to the user when the condition information is satisfied, for example.

  The condition information is information indicating a condition regarding usage information. The condition information may include, for example, one or two or more conditions for one or two or more pieces of information constituting the usage information. The condition information is, for example, information that specifies information that matches one or more pieces of information included in the above-described usage information, information that sets a threshold value or value range of the information included in the usage information, and the like. Moreover, the combination of 1 or more of these information may be sufficient. In addition, the condition information may include a condition regarding a value obtained by performing statistical processing, arithmetic processing, or the like designated in advance on information included in the usage information. The statistical processing designated in advance is, for example, processing for calculating the total, processing for calculating the ratio, or the like.

  In the condition information, for example, the total number of users used in a pre-designated time zone within the business hours of the restaurant, the ratio to the number of the one or more pieces of usage information, and the like are less than a pre-designated value. This indicates the condition. The total number of usages, the ratio, and the like are calculated using, for example, a store visit time zone indicated by one or more pieces of usage information stored in the usage information storage unit 11. It is preferable that the promotion information associated with the condition information is, for example, promotion information that is valid only in the previously specified time zone.

  In addition, the condition information is designated in advance as weather information with the least number of totals when one or more pieces of usage information stored in the usage information storage unit 11 are totaled for each weather information included in the usage information. It may indicate a condition that it matches the current weather acquired from the WEB site or the like or the weather predicted after the present. The weather information here is, for example, identification information indicating the weather state.

  Further, for example, the promotion information storage unit 13 may store condition information including a condition regarding one or two or more pieces of usage information associated with one user identification information. Such condition information may be provided with information indicating that it is condition information indicating a condition regarding usage information for each user identification information. The information given in this way is information such as a flag. Alternatively, for such condition information, the condition information includes information (for example, a character string or the like) indicating that the condition is related to usage information associated with one user identification information. May be.

  The condition information associated with one user identification information is, for example, a store visit time that includes a time in a time zone designated in advance in one or more usage information associated with one user identification information. This is condition information indicating a condition that usage information including a band is included in a number or a ratio specified in advance. In this case, by setting the time zone designated in advance as a time zone in which the number of visitors to the restaurant is small, it is possible to encourage the visitors of users who have come before this time zone. In this case, it is further expected that the promotion information associated with the condition information is the promotion information that is valid (usable) only during this pre-designated time period, thereby further enhancing the effect of attracting customers.

  In addition, the condition information associated with one user identification information is, for example, one or two or more pieces of usage information associated with one user identification information that are currently available in a table in a restaurant. A condition indicating a condition that usage information having information on the number of users corresponding to the number of users that matches the number of users available in the table is included in a predetermined number (for example, 1 or more) or in a ratio specified in advance. Information. In this case, by setting the time zone designated in advance as a time zone in which the number of visitors to the restaurant is small, it is possible to encourage the visitors of users who have come before this time zone. In this case, it is further expected that the promotion information associated with the condition information is the promotion information that is valid (usable) only during this pre-designated time period, thereby further enhancing the effect of attracting customers.

  In addition, the condition information may be condition information including a condition regarding the current situation information included in the usage information, for example. The condition relating to the current situation information is, for example, a condition that the current situation information included in one usage information does not include information indicating that the customer is currently visiting the store.

  In addition, the condition relating to the current situation information is, for example, the ratio of the total number of usage information including the current situation information to the total number of seats and tables in the restaurant, the number of seats, etc. is designated in advance for each time period. It is the condition that the value is equal to or less than the value corresponding to the time zone including the current time. Instead of the ratio of the total number of usage information including the current status information, the total number of people currently visiting the usage information including the current status information may be used.

  The condition relating to the current situation information is, for example, the current weather information (for example, identification information indicating the weather state) indicated by the current situation information included in the usage information associated with one user identification information. Even if there is a condition that weather information that matches (or does not match) the weather information (for example, identification information indicating the weather state) specified in advance is included in a number or ratio that is specified in advance. good. The promotion information associated with this condition information is preferably promotion information that is valid only when the store visits during the weather indicated by the weather information included in the number or ratio specified in advance.

  In the promotion information storage unit 13, for example, condition information including conditions regarding order history information included in the usage information may be stored. The condition related to order history information is, for example, the number of pre-designated order information in order history information included in the usage information associated with one user identification information (for example, one or more). And so forth).

  The condition related to order history information is, for example, the identification information of food or drink having the highest number or ratio included in the order history information included in the usage information associated with one user identification information specified in advance. This is a condition that it matches one of the identification information of one or more foods and drinks.

  The condition information includes, for example, one or more functions, a method name, a control syntax indicated by “if”, “then”, and the like. Further, an algorithm for performing a determination process or the like indicated by the condition information may be used. However, the condition information may be information expressed in a natural language corresponding to these functions, method names, control syntax, algorithms for performing judgment processing, etc., as exemplified in the above. Good.

  In addition, the condition information may be information including conditions other than those described above, and the condition information may include information indicating what condition for what information included in the usage information. For example, the condition information which shows the conditions about the information which shows the utilization purpose of the restaurant contained in utilization information may be sufficient.

  When the information processing apparatus 1 is used in a plurality of restaurants, the promotion management information is stored in the promotion information storage unit 13 in association with the restaurant identification information, and the promotion information acquisition unit 14 is one. When the promotion information is acquired for the restaurant, only the promotion management information associated with the identification information of this one restaurant may be selectively used using the restaurant identification information. . For example, the promotion management information may further include restaurant identification information.

  The promotion information acquisition unit 14 acquires promotion information corresponding to the usage information stored in the usage information storage unit 11. Obtaining according to usage information may be considered as selectively acquiring promotion information according to usage information, for example. Acquisition according to usage information may be considered as acquisition using usage information. For example, the promotion information acquisition unit 14 is associated with the condition information when the use information stored in the use information storage unit 11 satisfies one or more condition information stored in the promotion information storage unit 13. Get promotion information from promotion management information. Specifically, the promotion information acquisition unit 14 determines whether or not the usage information satisfies the condition information, acquires the promotion information when the usage information is satisfied, and does not acquire the promotion information when the usage information is not satisfied. The promotion information associated with the condition information is one or more promotion information included in the promotion management information having the condition information. In addition, here, the case where one condition is satisfied includes substantially the same judgment as satisfying this one condition, for example, that the condition opposite to the one condition is not satisfied. Think of it as a concept. Further, satisfying the condition information in the present embodiment means, for example, satisfying all the conditions indicated by the condition information, but appropriately satisfying only a part of the conditions indicated by the condition information. It is good to satisfy.

  Further, the promotion information acquisition unit 14 satisfies the condition indicated by any condition information when, for example, the usage information satisfies a condition that is greater than or equal to a predetermined number of conditions indicated by one or more condition information. Regardless of whether or not, one or more promotion information designated in advance may be acquired from the promotion information storage unit 14.

  For example, when the usage information includes the current status information and the condition information including the conditions regarding the current status information is stored in the promotion information storage unit 13, the promotion information acquisition unit 14 stores the current information stored in the usage information storage unit 11. When the usage information including the situation information satisfies one or more condition information including the condition regarding the current situation information stored in the promotion information storage unit 13, the promotion information associated with the condition information is acquired.

  Further, for example, the promotion information acquisition unit 14 stores the usage information in the usage information storage unit 11 when the usage information includes order history information and the promotion information storage unit 13 stores condition information including conditions relating to the order history information. When the usage information including the ordered order history information satisfies one or more condition information including the condition regarding the order history information stored in the promotion information storage unit 13, the promotion information associated with the condition information is acquired. .

  For example, when the usage information is associated with the user identification information and stored in the usage information storage unit 11, the promotion information acquisition unit 14 uses the usage information associated with the user identification information for each user identification information. It may be determined whether or not the information satisfies one or more condition information stored in the promotion information storage unit, and when the information is satisfied, the promotion information associated with the condition information may be acquired. The condition information used in this case is also preferably condition information indicating a condition regarding one or two or more pieces of usage information associated with one user identification information. Here, such condition information is referred to as condition information for each user identification information. For example, the promotion information acquisition unit 14 determines whether one condition information included in the promotion management information is a condition regarding usage information associated with one user identification information, and determines that it is a condition. In this case, behavior information associated with the user identification information is acquired from the usage information storage unit 11 for each user identification information. Then, it is determined whether or not the acquired behavior information satisfies the condition information. If the action information is satisfied, the promotion information corresponding to the condition information is acquired for each user identification information.

  In addition, you may make it the promotion information acquisition part 14 detect idle time using the store visit time zone contained in utilization information. The idle time is a time zone during which the user visits the restaurant at a low frequency during the business hours of the restaurant. Here, the frequency of visits may be the ratio of visits (for example, the ratio to the total number of visits or the ratio to the number of business days of restaurants) or the number of visits. The low frequency may be, for example, that the frequency is lower than a threshold specified in advance, or may be lower than other time zones. For example, the promotion information acquisition unit 14 counts the number of pieces of usage information having a visiting time zone that overlaps with each of a plurality of predesignated time zones within business hours, and the total result or the total number As the number of visits or visit ratios of users per time period, the time period when the number of visits or the visit ratio is low, that is, the time period when the user visits less frequently is determined as the idle time. And promotion information acquisition part 14 may acquire promotion information before idle time. This makes it possible to prompt the user to visit the store for idle time. The time before the idle time is, for example, a time that is a predetermined time before the idle time. Setting the time designated in advance within one hour is effective in preventing the user from forgetting the contents of the promotion information. When the promotion information is acquired before the idle time, for example, the store visit time zone including the time within the idle time is included in one or two or more pieces of usage information associated with one user identification information. It is determined whether or not the usage information to be included satisfies the condition information having a condition that the usage information is included in a predetermined number or more than the ratio, and when it is satisfied, the promotion information corresponding to the condition information is acquired. Is more effective. Further, the promotion information acquisition unit 14 may acquire the promotion information corresponding to the condition information and change the time zone in which the content of the promotion information is valid to the above idle time zone.

  Note that whether or not the current time acquired from a clock (not shown) is the time before the idle time acquired using the usage information may be one of the conditions of the above condition information.

  It should be noted that the promotion information acquisition unit 14 obtains information other than the usage information used in the determination process as to whether or not the above condition is satisfied, as necessary, from a processing unit (not shown) in the information processing apparatus 1 or another server You may make it acquire suitably from an apparatus etc. For example, the promotion information acquisition unit 14 may acquire the current time from a clock (not shown) in the information processing apparatus 1. Moreover, you may acquire the identification information of the food / beverage which has not reached the target sales number of the restaurant from the server etc. which manage the sales situation of the food / beverage in a restaurant.

  The promotion information acquisition unit 14 uses part of the promotion information acquired from the promotion information storage unit 13 by using the above-described user identification information, usage information, information such as the current time, and the like. It may be updated with the information created in the above. The update here may be to insert predesignated information (for example, user identification information, time, etc.) at a predesignated location in the promotion information.

  The promotion information acquisition unit 14 can be usually realized by an MPU, a memory, or the like. The processing procedure of the promotion information acquisition unit 14 is usually realized by software, and the software is recorded on a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

  The contact information storage unit 15 stores one or more pieces of contact information that is information indicating a contact corresponding to the user. Specifically, the contact information is information indicating the contact information of the user, for example, the contact information registered by the user. For example, the user's mail address, an address such as a miniblog, a telephone number, a facsimile number, An account such as SNS (social network service), an account such as SMS (short messaging service), and the like. For example, contact information is stored in the contact information storage unit 15 in association with user identification information. For example, the contact information storage unit 15 stores one or more contact management information including one or more contact information and one or more user identification information. The contact address corresponding to the user is, for example, an information communication terminal used by the user. The contact information storage unit 15 stores, for example, contact information registered by the user for restaurants, services related to restaurants, and the like.

  The transmission unit 16 transmits the promotion information acquired by the promotion information acquisition unit 14 to a contact indicated by one or more contact information stored in the contact information storage unit 15. The transmission part 16 may push-promote promotion information with respect to a contact address, for example. The push notification is a concept including a technology called Notification used in applications such as smartphones and tablet terminals.

  For example, when the above-described promotion information acquisition unit 14 acquires promotion information before the idle time, the transmission unit 16 transmits the promotion information before the idle time.

  For example, the transmission unit 16 transmits the promotion information acquired by the promotion information acquisition unit 14 for each user identification information to the contact indicated by the contact information associated with the user identification information corresponding to the promotion information. You may make it do. Specifically, the transmission unit 16 searches the contact information storage unit 15 (specifically, from the contact management information) for contact information corresponding to the user identification information used when acquiring the promotion information. The promotion information is transmitted to the contact indicated by the acquired contact information. Thereby, it becomes possible to perform an appropriate promotion suitable for each user.

  The transmitting unit 16 is usually realized by a wireless or wired communication unit, but may be realized by a broadcasting unit. The transmission unit 16 may or may not include a communication device.

  Next, the operation of the information processing apparatus 1 will be described using the flowchart of FIG.

  (Step S101) The usage information receiving unit 12 determines whether user identification information and usage information have been received. If accepted, the process proceeds to step S102. If not accepted, the process proceeds to step S103.

  (Step S <b> 102) The usage information receiving unit 12 associates the user identification information received in step S <b> 101 with the usage information and accumulates them in the usage information storage unit 11. For example, the usage information receiving unit 12 accumulates in the usage information storage unit 11 usage management information having the user identification information and usage information received in step S101. Then, the process returns to step S101.

  (Step S103) The promotion information acquisition unit 14 determines whether it is time to acquire the promotion information. For example, the promotion information acquisition unit 14 may determine that it is time to acquire promotion information when an instruction to acquire promotion information is received from a reception unit (not shown) or the like. Alternatively, it may be determined that it is time to acquire promotion information every time a predesignated time elapses or at a predesignated time. If it is time to acquire promotion information, the process proceeds to step S104. If it is not time to acquire, the process returns to step S101.

  (Step S104) The promotion information acquisition unit 14 substitutes 1 for the value of the counter m.

  (Step S105) The promotion information acquisition unit 14 acquires the mth condition information from the promotion information storage unit 13.

  (Step S106) The promotion information acquisition unit 14 determines whether or not the condition information read in Step S105 is condition information for each user identification information. If it is condition information for each user identification information, the process proceeds to step S107. If it is not condition information for each user identification information, the process proceeds to step S115.

  (Step S107) The promotion information acquisition unit 14 substitutes 1 for the value of the counter n.

  (Step S108) The promotion information acquisition unit 14 acquires the nth user identification information from the user identification information stored in the contact information storage unit 15 in association with the contact information. Note that the nth user identification information may be acquired from the user identification information extracted so as not to be duplicated from the user identification information associated with the usage information stored in the usage information storage unit 11.

  (Step S109) The promotion information acquisition unit 14 determines whether or not the usage information corresponding to the nth user identification information satisfies the condition indicated by the mth condition information. If satisfied, the process proceeds to step S110. If not satisfied, the process proceeds to step S113.

  (Step S110) The promotion information acquisition unit 14 acquires promotion information corresponding to the m-th condition information.

  (Step S111) The transmission unit 16 acquires contact information corresponding to the nth user identification information from the contact information storage unit 15 by searching or the like.

  (Step S112) The transmission unit 16 transmits the promotion information acquired in Step S110 to the contact indicated by the contact information acquired in Step S111.

  (Step S113) The promotion information acquisition unit 14 increments the value of the counter n by 1.

  (Step S114) The promotion information acquisition unit 14 determines whether there is n-th user identification information. If there is, the process proceeds to step S108, and if not, the process proceeds to step S119.

  (Step S115) The promotion information acquisition unit 14 determines whether or not the usage information stored in the usage information storage unit 11 satisfies the mth condition information. If satisfied, the process proceeds to step S116. If not satisfied, the process proceeds to step S119.

  (Step S116) The promotion information acquisition unit 14 acquires promotion information corresponding to the m-th condition information.

  (Step S117) The transmission unit 16 acquires contact information stored in the contact information storage unit 15. For example, the transmission unit 16 acquires all contact information stored in the contact information storage unit 15.

  (Step S118) The transmission unit 16 transmits the promotion information acquired in Step S116 to the contact indicated by the contact information acquired in Step S117.

  (Step S119) The promotion information acquisition unit 14 increments the value of the counter m by 1.

  (Step S120) The promotion information acquisition unit 14 determines whether or not the m-th condition information is stored in the promotion information storage unit 13. If stored, the process proceeds to step S105. If not stored, the process returns to step S101.

  Although the description is omitted here, the promotion information acquisition unit 14 adds flag information or the like for the condition information for which the process for determining whether or not the condition is satisfied, within a certain period of time. The determination process may not be performed again (for example, within the same date or within a period until a predetermined time elapses). Alternatively, the transmission unit 16 adds flag information or the like to the contact information that has transmitted one piece of promotion information within a certain period (for example, within the same date or designated in advance). During the period until the time elapses), the process of transmitting the promotion information again may not be performed. Alternatively, for each condition information, information specifying timing (for example, time or time interval) for performing the determination process for acquiring the promotion information can be stored in association with each other, and the current time can be stored in each condition information. When the timing specified by the information specifying the timing associated with is reached, determination processing using the condition information may be performed. By doing in this way, it can prevent that promotion information is transmitted to one user many times a day.

  In the flowchart of FIG. 2, the process is terminated by powering off or a process termination interrupt.

  Hereinafter, a specific operation of the information processing apparatus 1 in the present embodiment will be described. FIG. 3 is a conceptual diagram showing an example of an information processing system 1000 having the information processing apparatus 1. The information processing system 1000 includes an information processing apparatus 1 used in the restaurant A and a plurality of information communication terminals 2 held by a plurality of users of the restaurant A, respectively. Here, the plurality of information communication terminals 2 are represented by information communication terminals 2a, 2b, 2c, and the like. It is assumed that the information processing apparatus 1 and each information communication terminal 2 are connected by wired communication and wireless communication via a network as an example. The information communication terminal 2 is assumed to be a so-called smartphone as an example.

  First, it is assumed that a user whose user identification information is “U1001” (hereinafter referred to as user “U1001”) visits restaurant A with three people and sits at a table whose table identification information is “T05”. Here, it is assumed that the user identification information is a member number of the restaurant A. The table identification information is assumed to be a table number. Then, the user “U1001” starts an application for ordering food and drinks exclusively for the restaurant A, logs in with the user identification information “U1001” that is his own user identification information, and visits the table identification information “T05”. It is assumed that “3”, which is the number of people who have performed, is input to the information communication terminal 2. Further, the information communication terminal 2 accepts “18:50 on September 10, 2012”, which is the time when the input of such information is accepted, as a user visit time from a clock (not shown) or the like provided therein. . Also, information “sunny”, which is identification information indicating the current weather state transmitted by a WEB server or the like that provides the current weather specified in advance, is received.

  Then, it is assumed that the user “U1001” presses a “send” button (not shown). The information communication terminal 2 transmits information including the user identification information received above to the information processing apparatus 1.

  The usage information reception unit 12 of the information processing apparatus 1 receives information transmitted from the information communication terminal 2 and uses information other than the user identification information in the received information as part of the usage information. And accumulated in the usage information storage unit 11.

  FIG. 4 is a diagram showing usage management information for managing usage information stored in the usage information storage unit 11. The usage management information has attributes of “usage management ID” that is identification information for managing the usage management information, “user ID” that is user identification information, and “usage information” that is usage information. “Usage information” further has attributes such as “table ID”, “store visit time”, “store exit time”, “number of customers”, and “weather”. “Table ID” is table identification information. The “visit time” is the visit time. The “exit time” is the exit time, and for example, the usage information reception unit 12 inputs a time such as the time when the user settles the restaurant fee. “Number of customers” is the number of customers, including “user ID”. “Weather” is identification information indicating the state of the weather. Here, it is assumed that one row is one record of usage management information. In this case, since each piece of information included in a record having a blank (or Null value) value of “store opening time” indicates that the user is before leaving the store, that is, is currently visiting the store, It shall be handled as information constituting the situation information. Further, as the current status information, information of attributes other than those described above may be stored. Here, it is assumed that the record of the usage information received by the usage information receiving unit 12 is added to the usage management information in which other records have already been stored.

  Next, for example, when the user “U1001” displays a menu using the above-mentioned restaurant-dedicated application and presses an order button (not shown) of a food item to be ordered, the information communication terminal 2 , “U1001” being “user ID”, and a set of the ordered product name, product code, and number of orders. Here, it is assumed that the product name is “beer”, the product code is “BR50”, and the number of orders is “3”. The transmitted information is transmitted to a server or the like (not shown) that accepts orders for restaurants. The transmitted information is also transmitted to the information communication terminal 2, and the usage information receiving unit 12 receives the transmitted information. Then, the usage information receiving unit 12 receives the combination of the product name, the product code, and the number of orders in the received information in association with the received “user ID” “U1001”. Further, it is stored in the usage information storage unit 11 as order history information of usage management information including the current status information.

  FIG. 5 shows order history management information for managing the order history information stored in the usage information storage unit 11. The order history management information has attributes of “order history ID”, “use management ID”, and “order history”. The “order history” further has attributes of “product name”, “product code”, and “number of orders”. “Order history ID” is identification information for managing records of order history information. Here, one line in FIG. 5 is considered as one record of order history management information. The “use management ID” is the “use management ID” of the use management information associated with the record of the order history information, and corresponds to the “use management ID” in FIG. “Order history” is order history information. “Product name”, “product code”, and “number of orders” are pieces of information constituting a set of product name, product code, and number of orders received by the usage information receiving unit 12. Here, it is assumed that the record of the order history management information received by the usage information receiving unit 12 is added to the order history management information in which other records have already been stored.

  For example, when the information transmitted from the information communication terminal 2 is received, the usage information receiving unit 12 is usage information having a “user ID” that matches the value of the “user ID” included in the information, The usage management information record in which the “store closing time” is blank (or a null value) is searched from the usage management information shown in FIG. 4, and the “usage management ID” value of the detected usage management information is acquired. Then, the acquired value is stored as “use management ID” of the order history management information. Thereby, each record of the order history management information is associated with the record of the usage management information indicated by the value of the “use management ID” of each record. That is, the order history information included in one usage information is the order history management information having the same “use management ID” as the “use management ID” included in one record of the use management information for managing the one use information. This corresponds to the order history information managed by the record. For example, the order history information managed by the order history management information whose usage management ID is “10046323” is the order history information of the usage information managed by the usage management information whose usage management ID is “10046323”.

  In addition, since it is a well-known technique about the structure etc. which display the menu of a restaurant using a user's information communication terminal 2, or order food and drink from a menu, detailed description is abbreviate | omitted here.

  Next, the promotion information acquisition unit 14 of the information communication terminal 2 acquires the current time from a clock (not shown) or the like, and determines whether it is time to acquire the promotion information. Here, as an example, it is assumed that it is designated in advance to make this determination at every hour on the hour (13:00, 14:00, etc.) from 13:00 to 23:00. For example, if the current time acquired from a clock or the like is “19:00”, the promotion information acquisition unit 14 determines that it is time to acquire the promotion information, and performs a process of acquiring the promotion information. .

  In addition, the timing (for example, time, time interval, frequency, etc.) for performing the process for acquiring the promotion information may be specified for each condition information. In this case, the timing for performing the process for each condition information. If it is time to determine whether or not there is a process, processing for acquiring promotion information using the condition information may be performed.

  FIG. 6 is a diagram showing the promotion management information stored in the promotion information storage unit 13. The promotion management information has attributes of “condition ID”, “condition”, and “promotion information”. “Condition ID” is identification information for managing a record (here, a row) of promotion management information. “Condition” is condition information. Here, for the sake of explanation, the “condition” is described using a natural language, but as described above, the “condition” is, for example, one or more functions corresponding to these natural languages, method names, , “If”, “then”, and the like. Further, the “general condition” may be an algorithm for performing determination processing corresponding to these natural languages. “Promotion information” is promotion information, and here it is assumed to be text information for convenience of explanation. However, it may be promotion information or image information.

  FIG. 7 is a diagram showing contact management information stored in the contact information storage unit 15. The contact management information has attributes of “user identification information” and “contact”. “User identification information” corresponds to “user identification information” in FIG. The “contact” is assumed to be a user's mail address. However, the “contact address” may be an address for sending a comment or the like to the user.

  First, the promotion information acquisition unit 14 reads the value of “condition” from the top record of the promotion management information shown in FIG. 6 (here, the record whose “condition ID” is “001”). Then, it is determined whether or not the value of the “condition” includes a character string “determination target: each user identification information”. Here, as an example, the condition information including the character string “judgment target: each user identification information” is the condition information for each user identification information described above. In addition, it is assumed that information that does not include the character string “determination target: each user identification information” is condition information for determining all the usage information as determination targets regardless of the corresponding user identification information. Since the value of the “condition” of the top record does not include the character string, the promotion information acquisition unit 14 is associated with all user identification information stored in the usage information storage unit 11. It is decided to determine whether or not the condition is satisfied for the usage information.

  For this reason, the promotion information acquisition unit 14 uses the usage information associated with all the user identification information of the usage information shown in FIG. 4 in which the usage information follows the “content:” of the condition information read out above. It is determined whether or not the condition indicated by the column is satisfied.

  Here, the condition indicated by the character string after “content:” of the condition information read out above is “the current vacancy rate indicated by the current status information included in the usage information is not equal to or greater than the threshold of the current time zone”. Therefore, the promotion information acquisition unit 14 stores all usage information records including the current status information from the usage information shown in FIG. 4, that is, “store closing time” is blank (or a null value). The usage information record is detected, the value of the “number of customers” included in each of the detected records is acquired, and the total is detected. It is assumed that the total “number of customers” is “30”. In addition, “50”, which is the value of the total number of seats of restaurant A stored in advance in a storage medium (not shown) or the like, is acquired. Then, a value “20” obtained by subtracting the total number of visitors “30” from the total number of seats “50” is divided by the total number of seats to calculate the vacant seat rate. The calculated vacancy rate is 40% here.

  FIG. 8 is a diagram illustrating threshold management information for managing the threshold of the vacancy rate for each restaurant A by time zone. The threshold management information has attributes of “time zone” and “threshold”. The “time zone” is a time zone obtained by dividing the business hours of the restaurant, and has a start time and an end time of the time zone. The “threshold value” is a threshold value of the vacancy rate, and is the maximum value of the vacancy rate that is permitted to send the promotion information.

  Next, the promotion information detects a record having a “time zone” including the current time “19:00” acquired from the threshold management information in FIG. 8, and “20” which is the threshold value of the detected record. Get (%). Then, it is determined whether or not the current vacancy rate “40” (%) calculated using the current situation information is equal to or greater than this threshold value. Here, since it is more than a threshold value, the promotion information acquisition part 14 judges that said top condition is satisfy | filled. Then, the value of “promotion information” corresponding to the top condition information is read out as “Drink free service ...

  Next, the transmission unit 16 reads out an e-mail address that is a “contact” from the contact management information shown in FIG. Here, since the above condition information is not condition information for determining the condition for each user identification information, all “contacts” managed by the contact management information are read. Note that the “contact” corresponding to the “user ID” included in the current status information may be excluded from the read target.

  Then, using the read “contact information” as the destination information, an e-mail including the promotion information acquired above in the text is transmitted all at once. In addition, you may arrange | position and transmit the promotion information acquired above to the template etc. which were prepared beforehand. And the process about said condition information is complete | finished.

  Each user of the destination indicated by the “contact address” receives the e-mail including the promotion information using the information communication terminal 2. When the user opens the received e-mail, the above promotion information is displayed on a monitor (not shown).

  FIG. 9 is a display example of promotion information transmitted from the information processing apparatus 1.

  Next, the promotion information acquisition unit 14 reads the value of “condition” from the second record from the top of the promotion management information shown in FIG. 6 (here, the record whose “condition ID” is “002”). . Then, it is determined whether or not the value of the “condition” includes a character string “determination target: each user identification information”. Here, since it contains, the promotion information acquisition part 14 judges that condition information is the condition information for every user identification information. Then, the usage information associated with each user identification information stored in the usage information storage unit 11 is individually targeted to determine whether the condition is satisfied.

  The promotion information acquisition unit 14 reads the value “U0101” of the “user ID” from the top record (here, the row) of the contact management information shown in FIG. Then, it is determined whether or not the usage information corresponding to the user ID “U0101” satisfies the condition indicated by the character string following “content:” of the condition information read out above. The condition indicated by the character string after “contents:” of the condition information read out above is “the usage information corresponding to the usage information having the order history information whose product name is“ Gratin ”exists in three or more. Is. For example, it is assumed that the condition information is condition information set by a restaurant manager or the like to increase the sales of the gratin because the sales of the gratin are poor. The promotion information acquisition unit 14 detects the record whose “user ID” is “U0101” from the use management information illustrated in FIG. 4, and acquires all the “use management IDs” of the detected records. However, the record to be detected may be selectively detected at the store visit time or the like. For example, only the usage information for the past week may be selectively detected using the store visit time or the like. The same applies to other conditions. In the record of the order history information shown in FIG. 5, the “product name” is “gratin” in the record having the “use management ID” that matches any of the “use management IDs” acquired above. Is detected and the number of detections is obtained. It is assumed that the number of detections is “5”. And it is judged whether the number of detection is 3 or more which is the value which condition information shows. Here, the number of detections is “5”, and is determined to be 3 or more. For this reason, the promotion information acquisition part 14 acquires the "promotion information" matched with this condition information from the promotion management information shown in FIG.

  The transmission unit 16 acquires “ayamada @ abact...” That is the value of “contact address” corresponding to the user ID “U0101” acquired by the promotion information acquisition unit 14, and uses the value as a destination to acquire the above. Send promotional information by email.

  When a user whose “user ID” is “U0101” receives an e-mail including the promotion information using the information communication terminal 2 and opens the e-mail, the promotion information is displayed.

  FIG. 10 is a display example of the promotion information transmitted from the information processing apparatus 1.

  Further, the promotion information acquisition unit 14 repeats the same processing as described above for the second and subsequent records from the top of the contact management information shown in FIG. 7 and ends the processing for the condition information.

  If three or more records having “product name” “gratin” are not detected in the order history information corresponding to one “user ID”, the promotion information for the user indicated by this “user ID” Is not obtained or transmitted.

  Next, the promotion information acquisition unit 14 reads the value of “condition” from the record whose third “condition ID” is “003” from the top of the promotion management information shown in FIG. Since the value of “condition” includes the character string “determination target: each user identification information”, the promotion information acquisition unit 14 determines that the condition information is condition information for each user identification information. Then, the usage information associated with each user identification information stored in the usage information storage unit 11 is individually targeted to determine whether the condition is satisfied.

  The promotion information acquisition unit 14 reads the value “U0101” of the “user ID” from the top record (here, the row) of the contact management information shown in FIG. Then, it is determined whether or not the usage information corresponding to the user ID “U0101” satisfies the condition indicated by the character string following “content:” of the condition information read out above. The condition indicated by the character string after “contents:” of the condition information read out above is “30% or more of the usage information from 17:00 to 18:00 in the corresponding visit information”. is there. Here, the store visit time zone is assumed to be a time zone between the “store visit time” and the “store exit time” included in the usage information. The promotion information acquisition unit 14 detects a record whose “user ID” is “U0101” from the usage management information illustrated in FIG. 4. For each detected record, it is determined whether one of the “visit time” or the “exit time” is a time in the time zone from 17:00 to 18:00. If the time is within this time zone, the record is determined to be usage information from 17:00 to 18:00, and the number of usage information is counted. Also, if the “visit time” is before 17:00 and the “exit time” is later than 18:00, it is determined that the record is usage information from 17:00 to 18:00. The number of usage information is counted. In other cases, it is determined that the visiting time zone is not a time zone from 17:00 to 18:00, and the usage information is not counted. Then, the count at the time point when all the records having the “user ID” of “U0101” have been determined is divided by the total number of records having the “user ID” of “U0101”, so that the store visit time zone is 17 The ratio of the usage information from the hour to 18:00 with respect to the total number of records of the usage information whose “user ID” is “U0101” is calculated. For example, assume that the ratio calculated here is 20%. And the promotion information acquisition part 14 judges whether the calculated ratio is 30% or more which is the value which condition information shows. Here, since it is not 30% or more, it is determined that the condition indicated by the condition information is not satisfied. For this reason, the same processing is sequentially performed for the second and subsequent “user IDs” of the contact management information. If the ratio calculated for the usage information corresponding to one “user ID” is 30% or more, the promotion information acquisition unit 14 acquires the promotion information corresponding to the condition information. The transmitting unit 16 sequentially transmits the promotion information to the “contact” corresponding to the “user ID”. And the process about this condition information is complete | finished.

  FIG. 11 is a display example of the promotion information transmitted from the information processing apparatus 1.

  Next, the promotion information acquisition unit 14 reads the value of “condition” from the fourth record “condition ID” “004” from the top of the promotion management information shown in FIG. Since the value of “condition” includes the character string “determination target: each user identification information”, the promotion information acquisition unit 14 determines that the condition information is condition information for each user identification information. Then, the usage information associated with each user identification information stored in the usage information storage unit 11 is individually targeted to determine whether the condition is satisfied.

  The promotion information acquisition unit 14 reads the value “U0101” of the “user ID” from the top record (here, the row) of the contact management information shown in FIG. Then, it is determined whether or not the usage information corresponding to the user ID “U0101” satisfies the condition indicated by the character string following “content:” of the condition information read out above. The condition indicated by the character string after “contents:” of the condition information read out above is “the usage information having the number of visitors matching the capacity of the currently vacant table exists in the corresponding usage information of 50% or more. . "

  First, the promotion information acquisition unit 14 records all the usage information including the current situation information from the usage information shown in FIG. 4, that is, usage information whose “store time” is blank (or Null value). The record is detected, and the value of “table ID” included in each detected record is acquired.

  FIG. 12 is a diagram showing table management information for managing the table of restaurant A and the number of seats thereof. This table management information is assumed to be stored in advance in, for example, the promotion information storage unit 13 or a storage medium (not shown). Alternatively, it may be stored in an accessible storage medium or the like outside the information processing apparatus 1. The table management information has attributes of “table ID” and “seat number”. “Table ID” is identification information of a table, and here it is assumed to be a table number. “Number of seats” is the number of seats provided in each table.

  The promotion information acquisition unit 14 excludes the “table ID” acquired from the usage information above from the “table ID” shown in FIG. 12 and acquires it from the usage information in the “table ID” shown in FIG. A “table ID” that does not overlap with the “table ID” is detected. Here, it is assumed that “T02”, “T07”, “T08”, “T09”, and “T10” are detected as non-overlapping “table IDs”. Then, the “number of seats” corresponding to the detected “table ID” is acquired so as not to acquire a plurality of duplicate values. Here, the promotion information acquisition unit 14 acquires “4” as the value of “the number of seats”.

  Next, the promotion information acquisition unit 14 detects a record whose “user ID” is “U0101” from the usage management information illustrated in FIG. 4. Then, for each detected record, a record in which the value of “number of customers” matches the value “4” of the “number of seats” acquired above is detected, and the number of detected records is counted. Assume that the counted number of records is “12”. Further, it is assumed that the total number of records whose “user ID” is “U0101” is “20”. Then, the promotion information acquisition unit 14 divides the counted number of records “12” by the total number of records “20”, and the “number of customers” of the usage information associated with the user ID “U0101” is calculated. The ratio of the usage information that matches the capacity of the currently vacant table (that is, “the number of seats” in this case) is calculated. The calculated ratio is 60%. And it is judged whether this ratio is 50% or more which is a ratio which condition information shows. Here, since it is 50% or more, the promotion information acquisition unit 14 determines that the above condition is satisfied. For this reason, the promotion information acquisition unit 14 acquires the promotion information associated with the condition information, as described above, and the transmission unit 16 promotes to the contact indicated by the contact information corresponding to the user ID “U0101”. Send information.

  FIG. 13 is a display example of promotion information transmitted from the information processing apparatus 1.

  Further, the promotion information acquisition unit 14 repeats the same processing as described above for the second and subsequent records from the contact management information shown in FIG. And the process about this condition information is complete | finished.

  When the above-mentioned ratio calculated for the order history information corresponding to one “user ID” is 50% or more, the promotion information is not acquired and transmitted for the user indicated by this “user ID”.

  As described above, when the user usage information satisfies the condition information, by acquiring and transmitting the promotion information according to the condition information, it is possible to perform an appropriate promotion according to the user usage status. .

  Here, as described above, the promotion information acquisition unit 14 detects the idle time, which is a time zone in which the user visits the restaurant, from the usage information about the restaurant A, and only the pre-designated time of the idle time. An example in which promotion information is acquired at a previous time and the transmission unit 16 transmits the promotion information will be described below.

  First, the promotion information acquisition unit 14 divides the business hours of the restaurant A into a plurality of time zones. Here, the business hours of restaurant A are from 17:00 to 23:00, and the business hours are divided into six time zones with each hour as a division position (division time).

  Then, from all the usage information stored in the usage information storage unit 11, the store visit time zone (that is, the time zone between “visit time” and “store time”) is divided into each time zone. The number of usage information is counted for each divided time zone. This process is the same as the process in which the “condition ID” is “003” except that the process is not performed for each “user ID”. And the frequency | count that a user visits is calculated by dividing | segmenting the count number acquired for every divided | segmented time slot | zone by all the usage information numbers.

  FIG. 14 is a diagram illustrating the frequency of the user visiting the store according to the time period within the business hours calculated by the promotion information acquisition unit 14. “Time zone” indicates a time zone in which the business hours are divided at the hour, and “Visit frequency” indicates the frequency at which the user visits the store.

  Then, the promotion information acquisition unit 14 determines “17:00 to 17:59”, which is the time zone indicated by the “time zone” having the smallest “visit frequency”, as the idle time. However, the latest time zone (in this case, 22:00 to 22:59) may be excluded from objects such as idle time.

  Then, “16:30”, which is 30 minutes earlier than the “17:00” which is the start time of the idle time, is used as the time for transmitting the promotion information regarding the idle time. Set.

  And the promotion information acquisition part 14 performs the process which transmits promotion information, when the present time becomes the time which transmits the promotion information regarding this idle time. However, here, as the condition information used for this processing, unlike the above-described condition information, condition information previously associated with the idle time is used. For example, the condition information is stored in advance in the promotion information storage unit 13 in association with the promotion information. As this condition information, for example, it is possible to use condition information that “judgment target: each user identification information content: usage information corresponding to the store visit time is 30% or more exists in the corresponding usage information”. Further, any promotion information may be used as the promotion information associated with the condition information. However, it is preferable that the effective period of the promotion information is not specified, or the effective period is set to idle time. And the promotion information acquisition part 14 performs the judgment process whether utilization information satisfy | fills conditions similarly to the above using this condition information, and when satisfy | filling conditions, acquires said promotion information, What is necessary is just to make it transmit the promotion information which the transmission part 16 acquired to a user.

  In addition, the numerical value used as the threshold value of the condition information described in the specific example can be changed as appropriate, and may be a value designated in advance by a restaurant manager or the like.

  As mentioned above, according to this Embodiment, since the promotion information according to a user's usage information can be selected and transmitted, the information of the promotion for encouraging the user to visit a restaurant store Can be provided appropriately.

  In each of the above embodiments, each process (each function) may be realized by centralized processing by a single device (system), or by distributed processing by a plurality of devices. May be.

  Further, in each of the above embodiments, it goes without saying that two or more communication means (such as an information transmission unit) existing in one apparatus may be physically realized by one medium.

  Further, although cases have been described with the above embodiments where the information processing apparatus is a stand-alone, the information processing apparatus may be a stand-alone apparatus or a server apparatus in a server / client system. In the latter case, the output unit or the reception unit receives an input or outputs a screen via a communication line.

  In each of the above embodiments, each component may be configured by dedicated hardware, or a component that can be realized by software may be realized by executing a program. For example, each component can be realized by a program execution unit such as a CPU reading and executing a software program recorded on a recording medium such as a hard disk or a semiconductor memory. At the time of execution, the program execution unit may execute the program while accessing a storage unit (for example, a recording medium such as a hard disk or a memory).

  The software that realizes the information processing apparatus in each of the above embodiments is a program as described below. In other words, this program includes a usage information storage unit that stores usage information that is information related to the use of restaurants by one or more users, and a promotion information storage unit that stores promotion information that is information that encourages the use of restaurants. And a contact information storage unit in which one or more contact information that is information indicating a contact corresponding to the user is stored, and a computer accessible to the usage information is received and stored in the usage information storage unit An information reception unit, a promotion information acquisition unit that acquires promotion information corresponding to the usage information stored in the usage information storage unit from the promotion information storage unit, and the promotion information acquired by the promotion information acquisition unit stores contact information To function as a transmission unit that transmits to a contact indicated by one or more contact information stored in the unit Is a program.

  In the program, the functions realized by the program do not include functions that can be realized only by hardware. For example, a function that can be realized only by hardware such as a modem or an interface card in an acquisition unit that acquires information or an output unit that outputs information is not included in the function realized by the program.

  Further, the computer that executes this program may be singular or plural. That is, centralized processing may be performed, or distributed processing may be performed.

  FIG. 15 is a schematic diagram illustrating an example of an appearance of a computer that executes the program and realizes the information processing apparatus according to the embodiment. The above-described embodiment can be realized by computer hardware and a computer program executed on the computer hardware.

  15, a computer system 900 includes a computer 901 including a CD-ROM (Compact Disk Read Only Memory) drive 905, an FD (Floppy (registered trademark) Disk) drive 906, a keyboard 902, a mouse 903, a monitor 904, and the like. Is provided.

  FIG. 16 is a diagram showing an internal configuration of the computer system 900. In FIG. 16, in addition to the CD-ROM drive 905 and the FD drive 906, a computer 901 is connected to an MPU (Micro Processing Unit) 911, a ROM 912 for storing a program such as a bootup program, and the MPU 911. A RAM (Random Access Memory) 913 that temporarily stores program instructions and provides a temporary storage space, a hard disk 914 that stores application programs, system programs, and data, and an MPU 911 and a ROM 912 are interconnected. And a bus 915. The computer 901 may include a network card (not shown) that provides connection to the LAN.

  A program that causes the computer system 900 to execute the functions of the information processing apparatus and the like according to the above embodiment is stored in the CD-ROM 921 or the FD 922, inserted into the CD-ROM drive 905 or the FD drive 906, and stored in the hard disk 914. May be forwarded. Instead, the program may be transmitted to the computer 901 via a network (not shown) and stored in the hard disk 914. The program is loaded into the RAM 913 when executed. The program may be loaded directly from the CD-ROM 921, the FD 922, or the network.

  The program does not necessarily include an operating system (OS) or a third-party program that causes the computer 901 to execute the functions of the information processing apparatus according to the above-described embodiment. The program may include only a part of an instruction that calls an appropriate function (module) in a controlled manner and obtains a desired result. How the computer system 900 operates is well known and will not be described in detail.

  The present invention is not limited to the above-described embodiments, and various modifications are possible, and it goes without saying that these are also included in the scope of the present invention.

  As described above, the information processing device according to the present invention is suitable as a device that transmits information for promotion, and is particularly useful as a device that transmits information for promotion about restaurants. .

DESCRIPTION OF SYMBOLS 1 Information processing apparatus 2 Each information communication terminal 11 Usage information storage part 12 Usage information reception part 13 Promotion information storage part 14 Promotion information acquisition part 15 Contact information storage part 16 Transmission part 1000 Information processing system

Claims (9)

A usage information storage unit that stores usage information that is information related to the use of a restaurant by one or more users;
A usage information receiving unit that receives usage information and stores the usage information in the usage information storage unit;
A promotion information storage unit that stores promotion information that is information prompting the use of the restaurant;
A promotion information acquisition unit for acquiring promotion information corresponding to the usage information stored in the usage information storage unit from the promotion information storage unit;
A contact information storage unit that stores one or more contact information that is information indicating a contact corresponding to the user;
An information processing apparatus comprising: a transmission unit that transmits the promotion information acquired by the promotion information acquisition unit to a contact indicated by one or more contact information stored in the contact information storage unit. The promotion information storage unit stores promotion management information that is information including condition information that is information indicating conditions regarding usage information and the promotion information.
The promotion information acquisition unit, when the usage information stored in the usage information storage unit satisfies one or more of the condition information stored in the promotion information storage unit, the promotion associated with the condition information The information processing apparatus according to claim 1, wherein information is acquired from the promotion management information. The usage information storage unit stores usage information including current status information that is information indicating the current usage status of the restaurant by the user,
In the promotion information storage unit, condition information including conditions relating to the current situation information is stored,
The promotion information acquisition unit includes one or more pieces of the condition information including usage conditions including current status information stored in the usage information storage unit, including conditions regarding the current status information stored in the promotion information storage unit. The information processing apparatus according to claim 2, wherein when the condition is satisfied, the promotion information associated with the condition information is acquired. The usage information storage unit stores usage information including order history information which is information indicating food and drink ordered by the user,
The promotion information storage unit stores condition information including conditions relating to the order history information,
The promotion information acquisition unit satisfies one or more pieces of the condition information including use condition information including order history information stored in the use information storage unit, including conditions relating to order history information stored in the promotion information storage unit The information processing apparatus according to claim 2, wherein the promotion information associated with the condition information is acquired. The usage information storage unit stores usage information including a store visit time zone, which is information indicating a time zone the user has visited,
The promotion information acquisition unit detects an idle time, which is a time zone in which a user visits the store less frequently, using the visit time zone included in the usage information, and acquires the promotion information before the idle time. ,
The information processing apparatus according to any one of claims 1 to 4, wherein the transmission unit transmits the promotion information before the idle time. The said promotion information is the privilege information which shows the privilege information which shows the discount information which is the information regarding the discount of the price of the food and drink provided at the said restaurant, or the privilege provided to a user. Information processing device. In the usage information storage unit, the usage information is stored in association with user identification information that is user identification information,
The usage information receiving unit receives the usage information and user identification information, and stores the received usage information and user identification information in association with each other in the usage information storage unit,
The promotion information acquisition unit determines, for each user identification information, whether usage information associated with the user identification information satisfies one or more condition information stored in the promotion information storage unit. If it satisfies, the promotion information associated with the condition information is acquired,
In the contact information storage unit, the contact information is stored in association with the user identification information,
The transmission unit transmits the promotion information acquired by the promotion information acquisition unit to a contact indicated by contact information associated with user identification information corresponding to the promotion information. The information processing apparatus according to one item. A usage information storage unit that stores usage information that is information related to usage of a restaurant by one or more users, a usage information reception unit, and a promotion information storage that stores promotion information that is information that prompts the user to use the restaurant Information processing method performed using a transmission unit, a promotion information acquisition unit, a contact information storage unit that stores one or more contact information that is information indicating a contact corresponding to a user, and a transmission unit And
A usage information reception step in which the usage information reception unit receives the usage information and stores the usage information in the usage information storage unit;
The promotion information acquisition part acquires the promotion information according to the usage information stored in the usage information storage unit from the promotion information storage unit,
An information processing method comprising: a transmission step in which the transmission unit transmits the promotion information acquired in the promotion information acquisition step to a contact indicated by one or more contact information stored in the contact information storage unit . Corresponding to a user, a usage information storage unit that stores usage information that is information on the usage of a restaurant by one or more users, a promotion information storage unit that stores promotion information that is information that prompts the user to use the restaurant A computer that is accessible to a contact information storage unit that stores one or more contact information that is information indicating the contact information
A usage information receiving unit that receives usage information and stores the usage information in the usage information storage unit;
A promotion information acquisition unit for acquiring promotion information corresponding to the usage information stored in the usage information storage unit from the promotion information storage unit;
The program for functioning as a transmission part which transmits the promotion information which the said promotion information acquisition part acquired to the contact shown by the one or more contact information stored in the said contact information storage part.

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