JP2013200856A - Sales promotion mail system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve browsability of bargain sale information and discount coupon information displayed at a portable terminal such as a smart phone.SOLUTION: A sales promotion mail system includes: mail read means 2a for reading e-mail for sales promotion, that is distributed to mail addresses of customers; distribution storage means 2b for distributing and storing bargain sale information and/or discount coupon information included in the read e-mail for the sale promotion in date-classified folders generated or selected on the basis of valid date information added to each information; folder selection means 2c for making the customer select the date-classified folder at the portable terminal 2; and information display means 2d for making the portable terminal 2 display the bargain sale information and/or the discount coupon information stored in the date-classified folder selected by the customer.

Description

  The present invention distributes a sales promotion e-mail including special sale information and discount coupon information related to a real store to a customer's e-mail address, and efficiently distributes the distributed e-mail for sales promotion via a portable terminal. The present invention relates to a sales promotion mail system that allows customers to browse efficiently and effectively.

  In recent years, with rapid communication network environment and evolution of mobile terminal devices, smartphones with a large amount of data communication are spreading at a remarkable speed. On the other hand, electronic leaflets are known as a method for attracting customers using a network. An electronic leaflet is an electronic version of a newspaper leaflet or the like, and an electronic leaflet distribution system for distributing to a personal computer or a mobile terminal via a network has already been developed. For example, Patent Document 1 discloses a system that distributes an electronic leaflet related to a real store to a registered customer's mobile terminal by e-mail.

JP 2010-176640 A

  However, conventional electronic leaflets are suitable for viewing on a terminal with a relatively large display screen, such as a personal computer, but are displayed on a portable terminal with a small display screen, such as a smartphone. In such a case, there are problems that displayed characters and images are small and difficult to see, and that frequent screen enlargement operations and screen scroll operations are required.

  As a method of solving such a problem, the entire electronic leaflet equivalent to a newspaper insert leaflet is not distributed, but information that is particularly useful to customers among electronic leaflets, for example, special sale information such as daily specials products, , It is possible to distribute only discount coupon information with a limited validity period, but if you distribute special information such as daily specials to customers every day, the frequency of email delivery will increase, so as spam to customers A new problem arises that it is more likely to be recognized.

  However, on the mail delivery side (store side), in order to encourage customers to visit the store, there is a strong demand to distribute special sale information such as daily special price products that are useful for customers so that they are not recognized as spam mails. Here is the problem to be solved by the present invention.

The present invention has been created in view of the above circumstances and has been created for the purpose of solving these problems, and includes a mobile terminal possessed by a customer, special sale information and / or discount coupon information relating to a predetermined actual store. A sales promotion mail distribution terminal that distributes a sales promotion e-mail including a mail address to a customer's mail address, and a network that connects the mobile terminal and the sales promotion mail distribution terminal so that they can communicate with each other. The system includes a mail reading means for reading a sales promotion e-mail delivered to a customer e-mail address, and sale information and / or discount coupon information included in the read sales e-mail. That is stored in a distribution form in a date-specific folder that is generated or selected based on the valid date information added to A payment means; a folder selection means for allowing a customer to select a folder by date on the portable terminal; and an information display for causing the portable terminal to display special sale information and / or discount coupon information stored in the date-specific folder selected by the customer. And means.
Further, a mobile terminal possessed by the customer, a sales promotion mail distribution terminal that distributes a sales promotion e-mail including special sale information and / or discount coupon information related to a predetermined actual store to the mail address of the customer, A sales promotion mail system comprising: a network that connects the mobile terminal and the sales promotion mail delivery terminal so as to communicate with each other, wherein the sales promotion mail delivery terminal promotes sales to an email address of the mobile terminal possessed by a customer The mobile terminal is provided with application software for browsing special sale information and / or discount coupon information included in the sales promotion e-mail, and the application software is sent to the customer's e-mail address. The distributed sales promotion e-mail is sent to the e-mail receiving folder of the mobile terminal. The mail reading means to be read from and the special sale information and / or discount coupon information included in the read sales promotion e-mail are distributed to the date-specific folders generated or selected based on the valid date information added for each information. Distribution storage means for storing in a form; folder selection means for allowing a customer to select a folder by date on the portable terminal; and sale information and / or discount coupon information stored in a date folder selected by the customer. And an information display means to be displayed.
Further, a mobile terminal possessed by the customer, a sales promotion mail distribution terminal that distributes a sales promotion e-mail including special sale information and / or discount coupon information related to a predetermined actual store to the mail address of the customer, A sales promotion mail system comprising: a network that connects the mobile terminal and the sales promotion mail delivery terminal so that they can communicate with each other. The sales promotion mail delivery terminal promotes sales to an email address of a web mail service used by a customer. The mobile terminal is provided with application software for browsing special sale information and / or discount coupon information included in the sales promotion e-mail, and the application software is sent to the customer's e-mail address. The distributed sales promotion e-mail is sent to the web mail server. Based on the effective date information added to each piece of information, the mail reading means read from the mail receiving folder of the site providing the service and the special sale information and / or discount coupon information included in the read sales promotion e-mail Distribution storage means for storing in a distribution form in a date-specific folder generated or selected; folder selection means for allowing a customer to select a date-specific folder on the mobile terminal; and sale information stored in the date-specific folder selected by the customer; And / or information display means for displaying discount coupon information on the portable terminal.
Further, a mobile terminal possessed by the customer, a sales promotion mail distribution terminal that distributes a sales promotion e-mail including special sale information and / or discount coupon information related to a predetermined actual store to the mail address of the customer, A sales promotion mail system comprising: a network that connects the mobile terminal and the sales promotion mail delivery terminal so that they can communicate with each other. The sales promotion mail delivery terminal promotes sales to an email address of a web mail service used by a customer. A web mail site that delivers the email for use and provides the web mail service, a mail reading means for reading the sales promotion email delivered to the customer's email address from the mail reception folder of the web mail site; Sale information and / or included in the promotional emails that you read Distribution storage means for storing discount coupon information in a distribution form in a date-specific folder generated or selected based on valid date information added for each piece of information, and the mobile terminal is an e-mail for sales promotion Application software for browsing special sale information and / or discount coupon information included in the folder, the application software allowing the customer to select a folder by date on the mobile terminal, and by date selected by the customer Information display means for reading special sale information and / or discount coupon information stored in a folder from the web mail site and displaying the information on the portable terminal.
Further, a mobile terminal possessed by the customer, a sales promotion mail distribution terminal that distributes a sales promotion e-mail including special sale information and / or discount coupon information related to a predetermined actual store to the mail address of the customer, A sales promotion mail system comprising: a network that connects the mobile terminal and the sales promotion mail delivery terminal so that they can communicate with each other. The sales promotion mail delivery terminal promotes sales to an email address of a web mail service used by a customer. A web mail site that delivers the email for use and provides the web mail service, a mail reading means for reading the sales promotion email delivered to the customer's email address from the mail reception folder of the web mail site; Sale information and / or included in the promotional emails that you read Distribution coupon storage means for storing discount coupon information in a distribution form in a folder classified by date generated or selected based on the valid date information added for each information, and to the customer via the web page browsing software of the mobile terminal Folder selection means for selecting a folder by date, and information display means for displaying on the mobile terminal via the web page browsing software, special sale information and / or discount coupon information stored in the date folder selected by the customer It is characterized by providing.
The sales promotion mail distribution terminal distributes a plurality of special sale information and / or discount coupon information with different effective dates in one e-mail, and the distribution storage means is included in one e-mail. A plurality of special sale information and / or discount coupon information is stored in a distribution form in a plurality of date folders generated or selected based on valid date information added for each piece of information.
Further, the present invention is characterized by comprising a folder by date for which the effective date has passed and a folder automatic deletion means for automatically deleting stored information in the folder by date at a predetermined timing.
In addition, the distribution storage means stores the special sale information and / or discount coupon information included in the read sales promotion e-mail in a date-specific folder generated or selected based on the valid date information added for each information. When storing in the distribution form, create a folder by type of industry below the folder by date, and store special sale information and / or discount coupon information stored in the folder by date based on the type of industry information added for each piece of information. Stored in a distribution form in the relevant industry-specific folder, the folder selection means allows the customer to select a date-specific folder and an industry-specific folder, and the information display means stores in the industry-specific folder of the date-specific folder selected by the customer Special sale information and / or discount coupon information displayed on the portable terminal
The information display means determines a product type of the sale information and / or discount coupon information when displaying the plurality of sale information and / or discount coupon information stored in the business type folder on the mobile terminal. Sale information and / or discount coupon information is displayed on the portable terminal in a state where the type can be identified.
Further, the information display means determines the bargain price of the special sale information and / or discount coupon information when displaying a plurality of special sale information and / or discount coupon information stored in the date-specific folder on the mobile terminal. Sale information and / or discount coupon information is displayed on the portable terminal in a state where the degree is identifiable.

According to the first aspect of the present invention, the sale information and discount coupon information included in the sales promotion e-mail delivered to the customer's e-mail address is generated or selected based on the valid date information added for each information. The customer can efficiently browse special sale information and discount coupon information stored in the date-specific folder by selecting the date-specific folder on the mobile terminal. . As a result, special sales information and discounts displayed on mobile terminals such as smartphones with a relatively small screen size compared to conventional electronic leaflets that simultaneously display special sales information and discount coupon information related to multiple effective dates on one screen The visibility of coupon information can be dramatically improved. Moreover, since the mail distribution side (store side) can browse the special sale information and discount coupon information on the date requested by the customer accurately, it is possible to effectively attract customers. In addition, since it is possible to distribute special sale information and discount coupon information at any time before the effective date, it becomes possible to flexibly adjust the e-mail delivery interval, and as a result, it is recognized as spam mail. The possibility of being reduced can also be drastically reduced.
According to the second aspect of the present invention, since the application software for the portable terminal includes the mail reading means, the sorting storage means, the folder selection means, and the information display means, the customer side installs the application software according to the present invention on the portable terminal. It is possible to efficiently browse special sale information and discount coupon information simply by introducing it into the system. Moreover, since the sales promotion mail distribution terminal distributes the sales promotion e-mail to the mobile terminal owned by the customer, the application software can be transmitted from the mail receiving folder of the mobile terminal without communicating with the mail server or the web mail site. Sales promotion emails can be read.
According to the invention of claim 3, since the application software for the portable terminal includes the mail reading means, the sorting storage means, the folder selection means, and the information display means, the customer side installs the application software according to the present invention on the portable terminal. It is possible to efficiently browse special sale information and discount coupon information simply by introducing it into the system. Moreover, the sales promotion mail distribution terminal distributes sales promotion e-mail to the e-mail address of the web mail service used by the customer, and the application software for the mobile terminal reads the e-mail for sales promotion from the web mail site. There is an advantage that an e-mail ringing tone is not generated in the portable terminal.
Further, according to the invention of claim 4, since the web mail site includes the mail reading means and the sorting storage means, not only the processing load on the mobile terminal side can be reduced but also the ringtone of the e-mail is not generated in the mobile terminal. There is an advantage.
According to the invention of claim 5, since the web mail site includes the mail reading means, the sorting storage means, the folder selection means and the information display means, not only the processing load on the mobile terminal side can be reduced, but also the electronic There is an advantage that it does not generate a ringtone for mail.
According to the invention of claim 6, the sales promotion mail distribution terminal distributes a plurality of special sale information and discount coupon information with different effective dates in one electronic mail, and the distribution storage means has one mail. Multiple special sale information and discount coupon information included in e-mails are stored in a distribution form in multiple folders by date, so many special sale information and discounts can be obtained while reducing the number of store-side mail distribution and the number of customer-side mail received. Coupon information can be provided to customers.
Further, according to the invention of claim 7, since the automatic folder deletion means for automatically deleting the folder by date when the effective date has passed and the storage information in the folder by date is automatically deleted at a predetermined timing, the customer manually Compared with the case of deleting with, the operational burden on the customer can be reduced.
Moreover, according to the invention of claim 8, it is possible to browse the sale information and discount coupon information stored in the date folder more efficiently in a state where the information is classified by the type of business.
According to the invention of claim 9, it is possible to browse the sales information and discount coupon information stored in the business type folder more efficiently with the product type being identifiable.
According to the invention of claim 10, it is possible to efficiently browse special sale information and discount coupon information stored in the date folder in a state where the bargain level can be identified.

It is a block diagram which shows schematic structure of the sales promotion mail system which concerns on embodiment of this invention. It is explanatory drawing which shows the description example (retail) of the email for sales promotion which concerns on embodiment of this invention. (A) is explanatory drawing which shows the description example (service) of the email for sales promotion which concerns on embodiment of this invention, (B) is explanatory drawing which shows the other description example (food and drink). It is a block diagram which shows the functional structure of the portable terminal (application software) which concerns on embodiment of this invention. It is explanatory drawing which shows the top screen of the portable terminal which concerns on embodiment of this invention. It is explanatory drawing which shows the folder list display screen according to date of the portable terminal which concerns on embodiment of this invention. It is explanatory drawing which shows the daily special price display screen (retail) of the portable terminal which concerns on embodiment of this invention. It is explanatory drawing which shows the daily special price display screen (service) of the portable terminal which concerns on embodiment of this invention. It is explanatory drawing which shows the daily special price display screen (food / beverage) of the portable terminal which concerns on embodiment of this invention. It is a flowchart which shows the process sequence of the received mail process which concerns on embodiment of this invention. It is a flowchart which shows the process sequence of the information browsing process which concerns on embodiment of this invention. It is a flowchart which shows the process sequence of the layout process which concerns on embodiment of this invention. It is a flowchart which shows the process sequence of the folder automatic deletion process which concerns on embodiment of this invention. It is a ladder figure showing operation of a sales promotion mail system concerning a first embodiment of the present invention. It is a ladder figure showing operation of a sales promotion mail system concerning a second embodiment of the present invention. It is a ladder figure showing operation of a sales promotion mail system concerning a third embodiment of the present invention. It is a ladder figure showing operation of a sales promotion mail system concerning a fourth embodiment of the present invention.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is a block diagram showing a schematic configuration of a sales promotion mail system according to an embodiment of the present invention.
In this figure, 1 is a sales promotion mail system according to an embodiment of the present invention, and the sales promotion mail system 1 includes a mobile terminal 2 such as a smartphone possessed by a customer, special sales information relating to a predetermined actual store, A sales promotion mail distribution terminal 3 that distributes an e-mail for sales promotion including discount coupon information to the mobile terminal 2 of the registered member customer, and the proximity or contact operation of the mobile terminal 2 by the member customer who visited the actual store And the proximity communication terminal 4 for membership registration that performs proximity communication with the mobile terminal 2 and performs a predetermined membership registration process, and a network 5 (for example, the Internet 5A, the mobile phone communication network 5B, and the like) Local area network 5C).

  In the present embodiment, it is assumed that the sales promotion mail distribution terminal 3 is installed for each real store and the sales promotion e-mail is distributed for each real store, but the real store is a chain store. May distribute sales promotion e-mails related to a plurality of actual stores from the headquarters of the chain store.

  The proximity communication terminal 4 for membership registration is configured to perform proximity communication with the mobile terminal 2 using a proximity communication method such as Felica (registered trademark) already installed in many mobile terminals 2, for example. It is installed in an appropriate location in a real store, for example, in the vicinity of a mail member invitation display (poster, electronic signboard, etc.). In the mail member invitation display, an image or a message recommending a touch operation (proximity or contact operation with respect to the proximity communication terminal 4) of the mobile terminal 2 which is the first step of the mail member registration procedure (for example, “A mobile phone is placed on your terminal) Please touch. ”), For example, the electronic mail address of the mobile terminal 2 owned by the customer is registered in the sales promotion mail distribution terminal 3 by the following steps.

  First, a customer who wishes to join a mail member brings his / her portable terminal 2 close to or in contact with the proximity communication terminal 4. The proximity communication terminal 4 transmits an e-mail address for member registration to the mobile terminal 2 in response to the proximity or contact operation of the mobile terminal 2. Here, the customer transmits a blank e-mail from the portable terminal 2 to the e-mail address for member registration. The sales promotion mail distribution terminal 3 receives the empty mail transmitted from the portable terminal 2, acquires the transmission address of the received empty mail, and registers it in the mail member list. This completes the mail member registration.

FIG. 2 is an explanatory view showing a description example (retail) of a sales promotion e-mail according to the embodiment of the present invention, and FIG. 3A is a description of the sales promotion e-mail according to the embodiment of the present invention. Explanatory drawing which shows an example (service), (B) is explanatory drawing which shows the other description example (food / beverage).
As shown in these drawings, in the sales promotion mail distribution terminal 3 of the present embodiment, information related to special sales information and discount coupon information is described in the mail body according to a predetermined rule, and this is used as a sales promotion e-mail as a member. Distribute to the mobile terminal 2 of the customer. For example, FIG. 2 is a mail description example in the case of distributing daily special price information for two days from a retail store (supermarket), and the upper description is February 7, 2012, which is a retail business. This means that soy sauce, which is a food product, is sold at 98 yen at a supermarket, and the attached file “soy sauce. JPG” is used as a display image. The lower description means that on February 8, 2012, the retailer ○ Super ○ shop will sell toilet paper, which is daily necessities, at 198 yen, and the attached image “Toilet paper” .JPG "is used.

  FIG. 3A is an example of an email description in the case of delivering daily special price information for one day from a real store (nail salon) of the service industry. On February 7, 2012, the service industry (beauty service) ) Means to provide all products with a 10% discount, using “10% discount for all products” as the display character string and “Nail.JPG” in the attached file as the display image It is shown that.

  Moreover, (B) of FIG. 3 is an e-mail description example in the case of delivering daily special price information for one day from an actual restaurant (Yakiniku restaurant) of a restaurant business. On February 7, 2012, a restaurant business (Korean food) This means that at a certain △△ roasted meat store, all items are offered at a 10% discount, indicating that “10% discount for all products” is used as the display character string, and “Yakiniku.JPG” in the attached file is used as the display image. Yes.

FIG. 4 is a block diagram showing a functional configuration of the mobile terminal (application software) according to the embodiment of the present invention.
The mobile terminal 2 of this embodiment includes application software for browsing special sale information and discount coupon information included in an e-mail for sales promotion, and functions realized by cooperation of the application software and hardware. As a typical configuration, a mail reading unit 2a, a distribution storage unit 2b, a folder selection unit 2c, an information display unit 2d, and an automatic folder deletion unit 2e are provided.

  The mail reading means 2a reads the sales promotion e-mail distributed to the customer's mail address from the mail receiving folder of the portable terminal 2. For example, when a mailer (e-mail transmission / reception software) provided as standard on the mobile terminal 2 receives an e-mail, it searches the mail receiving folder of the mailer and determines that the received e-mail is a sales promotion e-mail. If so, the special sale information and discount coupon information included in this e-mail is read. In addition, as a method of judging whether or not it is an e-mail for sales promotion, a method of registering the e-mail address of the delivery side in advance, or sales in the e-mail header information and e-mail body of the e-mail for sales promotion A method for adding identification information for identifying the e-mail for promotion can be used.

  The distribution storage means 2b stores the sale information and discount coupon information included in the read sales promotion e-mail in a distribution form in a date-specific folder generated or selected based on the valid date information added for each information. To do. For example, in the case of the special sale information shown in FIG. 3A, it is determined whether or not the February 7 date-specific folder already exists. The contents of the sale information are stored in the folder by date, and if the folder by date of February 7 does not exist, the folder by date of February 7 is generated and the contents of sale information are stored.

  In addition, when a plurality of special sale information and discount coupon information are included in one e-mail, the distribution storage means 2b converts a plurality of special sale information and discount coupon information included in one e-mail for each piece of information. Are stored in a distribution form in a plurality of date-specific folders generated or selected based on the valid date information added to the. For example, as shown in FIG. 2, when sale information for February 7 and February 8 is included in one e-mail, each sale information is stored in a sorting form in a corresponding folder by date.

  Further, the distribution storage means 2b of the present embodiment generates the special sale information and discount coupon information included in the read sales promotion e-mail according to the date generated or selected based on the valid date information added for each information. When storing in a distribution form in the folder, create a folder for each type of industry below the folder for each date, and use special information and discount coupon information stored in the folder for each date based on the type of industry information added for each information. It can be stored in a distribution form in the corresponding business folder. For example, in the case of the special sale information shown in FIG. 3A, the business type business folder of the service industry which is a lower level of the date type folder is selected or generated based on the business type information, and the special sale information is stored here.

  The folder selection means 2c causes the customer to select a folder by date on the portable terminal 2 when the customer browses the sale information or discount coupon information. For example, in the present embodiment, a list of a plurality of folders by date is displayed on the screen of the mobile terminal 2, and a selection operation (touch operation) by date by the customer is waited (see FIG. 6).

  In addition, the folder selection unit 2c according to the present embodiment allows the customer to select not only the date-specific folder but also the business-specific folder. For example, a headline (tab) for selecting a business type folder is displayed on the sale information browsing screen displayed after selecting a date-specific folder, and a customer selects a business type folder (FIGS. 7 to 9). reference).

  The information display means 2d displays the sale information and discount coupon information stored in the date-specific folder selected by the customer on the screen of the portable terminal 2 in a predetermined layout. For example, in the case of the special sale information shown in FIG. 3A, an image “Nail.JPG” is displayed in a predetermined display area, and a display character string “10% discount on all products” is displayed on the display image. The store name “Nail Salon OO” is displayed in an overlapping manner (see FIG. 8).

  Moreover, the information display means 2d of this embodiment can display the sale information and discount coupon information stored in the business type folder of the date-specific folder selected by the customer on the portable terminal 2. For example, you can switch between the bargain information stored in the retail industry folder, the bargain information stored in the service industry folder, and the bargain information stored in the restaurant folder. (See FIGS. 7 to 9).

  In addition, the information display unit 2d of the present embodiment determines the product type of the sale information or discount coupon information when displaying the plurality of sale information or discount coupon information stored in the business type folder on the mobile terminal 2. Special sale information and discount coupon information can be displayed on the portable terminal 2 in a state where the type can be identified. For example, as a retailer that uses leaflets inserted in advertisements, it sells mainly supermarkets that sell foods and daily necessities, mainly drug stores that sell medicines, cosmetics, daily necessities, foods, etc. If there are home appliance mass retailers, clothing stores that mainly sell clothing, etc., and these stores deliver e-mails for promotion according to embodiments of the present invention, special sales information and discounts included in the e-mails If coupon information is displayed randomly, for example, special information on food, home appliances, and clothing may be displayed on one screen, which may reduce the visibility of special information, so groups based on product type And display the screen in groups. For example, in the display example shown in FIG. 7, foods and daily necessities sold at supermarkets and drug stores are classified into the same group and displayed on one screen.

  Further, the information display means 2d can determine the bargain degree of bargain information and discount coupon information by displaying the bargain price of bargain information and discount coupon information when displaying a plurality of bargain information and discount coupon information stored in the date-specific folder on the portable terminal 2. In such a state, special sale information and discount coupon information can be displayed on the portable terminal 2. For example, processing is performed such that special order information with a high bargain degree has a higher display order, or an image display size of special bargain information with a high bargain degree is increased. Note that any method can be used to determine the bargain price. For example, a method of preliminarily storing reference price data for each product or service and calculating the bargain price by comparing with the reference price is used. Can do.

  The automatic folder deletion unit 2e automatically deletes the date-by-date folder whose storage date has passed and the stored information in the date-by-date folder at a predetermined timing. For example, when a folder by date for which the effective date has passed is periodically searched (for example, once a day) and a folder by date for which the effective date has passed is found, the folder by date and the folder by date Delete stored information immediately.

  Next, a browsing operation of special sale information and discount coupon information and a screen display example in the mobile terminal 2 will be described with reference to FIGS.

FIG. 5 is an explanatory view showing a top screen of the mobile terminal according to the embodiment of the present invention, FIG. 6 is an explanatory view showing a folder list display screen by date of the mobile terminal according to the embodiment of the present invention, and FIG. FIG. 8 is an explanatory view showing a daily special price display screen (retail) of the mobile terminal according to the embodiment of the present invention, and FIG. 8 is an explanatory view showing a daily special price display screen (service) of the mobile terminal according to the embodiment of the present invention. These are explanatory drawings which show the daily special price display screen (food / beverage) of the portable terminal which concerns on embodiment of this invention.
When browsing the special sale information and discount coupon information included in the sales promotion e-mail according to the embodiment of the present invention, a predetermined icon is selected on the top screen of the portable terminal 2 as shown in FIG.

  When the above operation is performed, the screen shifts to a date-specific folder selection screen as shown in FIG. In this embodiment, a list of folders by date for one week from today is displayed, and a selection operation for a folder by date is awaited.

  When any date-specific folder is selected on the above screen, as shown in FIG. 6, the special sale information and discount coupon information stored in the selected date-specific folder are displayed. The display screen shown in FIG. 7 includes special sale information related to a plurality of products, and in the layout, grouping by product type, adjustment of arrangement order and image size by bargain level are performed.

  Also, at the bottom of the above screen, there is a heading for selecting an industry-specific folder. When you select an industry-specific folder here, special sales information and discount coupon information stored in the selected industry-specific folder Is displayed. For example, when a service is selected, bargain information related to the service industry shown in FIG. 8 is displayed, and when barbecue is selected, bargain information related to the restaurant business shown in FIG. 9 is displayed.

  Next, application software processing procedures in the mobile terminal 2 will be described with reference to FIGS. Of the following received mail processing, information browsing processing, layout processing, and automatic folder deletion processing, the received mail processing and automatic folder deletion processing are started and executed constantly or periodically, and the information browsing processing and layout processing are It is assumed that it is activated and executed in response to the customer application activation operation.

FIG. 10 is a flowchart showing a processing procedure of received mail processing according to the embodiment of the present invention.
As shown in this figure, in the received mail process, it is determined whether or not there is a new e-mail in the received mail folder of the mobile terminal 2 (S11). If the determination result is YES, a new e-mail is received. It is determined whether the e-mail is for sales promotion (S12). If it is determined that the new e-mail is an e-mail for sales promotion, the special sale information or discount coupon information included in the e-mail for sales promotion is read, and the effective date added for each information Based on the information, a date-specific folder is generated or selected, and special sale information and discount coupon information are stored in a distribution form in the date-specific folder (S13). At that time, a folder for each type of industry is created below the folder for each date, and special sale information and discount coupon information stored in the folder for each date is stored in the corresponding folder for each type of industry based on the type of industry information added for each information. Store in a distribution form.

FIG. 11 is a flowchart showing a processing procedure of information browsing processing according to the embodiment of the present invention.
As shown in this figure, in the information browsing process, first, a plurality of folders by date are displayed in a list according to the activation operation of the application software (S21), and the selection operation of the folder by date by the customer is waited (S22). When the customer selects one of the folders by date, the selection operation of the folder by industry by the customer is determined (S23). If not selected or retail is selected, the selected folder by date is selected. The special sale information and discount coupon information stored in the retail industry folder in the store is read (S24), and when the service industry is selected, it is stored in the service industry category folder in the selected date folder. If the restaurant business is selected (S25) and the restaurant business is selected, the special sale information or discount coupon information stored in the business category folder of the restaurant business in the selected folder by date is read ( S26). When the special sale information and discount coupon information are read, the layout process (S27) described later is executed to determine the layout of the display screen, and the special sale information and discount coupon information are displayed on the screen according to the layout (S28). Also, during the display of the special sale information and discount coupon information, the business type switching operation (S29) and the application ending operation (S30) are judged. If there is a business type switching operation, the process returns to step S23, and the application ending operation is performed. If there is, the information browsing process is terminated.

FIG. 12 is a flowchart showing a processing procedure of layout processing according to the embodiment of the present invention.
As shown in this figure, in the layout process, first, the read special sale information and discount coupon information are grouped based on the product type (S41), and the bargain price of each product is determined for each product type group (S42). ). Next, the display layout (display order, display position, display size, etc.) of the special sale information and discount coupon information is determined based on the determination result of the bargain degree (S43).

FIG. 13 is a flowchart showing a processing procedure for automatic folder deletion processing according to the embodiment of the present invention.
As shown in this figure, in the automatic folder deletion process, a folder by date for which the effective date has passed is periodically searched, and when it is determined that there is a folder by date for which the effective date has passed (S51), The stored information in the folder and the folder by date is immediately deleted (S52).

  According to the present embodiment configured as described, the e-mail for sales promotion including the mobile terminal 2 held by the customer and the special sale information and / or discount coupon information related to a predetermined actual store is sent to the customer's e-mail address. A sales promotion mail distribution terminal 3 for distribution to a mobile terminal 2 and a network 5 for communicatively connecting the mobile terminal 2 and the sales promotion mail distribution terminal 3 to a customer mail address. The e-mail reading means 2a for reading the e-mail for sales promotion and the special sale information and / or discount coupon information included in the e-mail for sales promotion read on the basis of the effective date information added for each information. The distribution storage means 2b for storing in a distribution form in the generated or selected date-specific folder, and the mobile terminal 2 provides the customer with a date-specific folder. Since the folder selection means 2c for selecting the folder and the information display means 2d for displaying the sale information and / or discount coupon information stored in the date-specific folder selected by the customer on the portable terminal 2, the customer By selecting a date-specific folder in the terminal 2, it becomes possible to efficiently browse special sale information and discount coupon information stored in the date-specific folder. Thereby, compared with the conventional electronic leaflet which browses special sale information and discount coupon information concerning a plurality of effective dates simultaneously on one screen, the visibility of special sale information and discount coupon information can be improved dramatically. Moreover, since the mail distribution side (store side) can browse the special sale information and discount coupon information on the date requested by the customer accurately, it is possible to effectively attract customers. In addition, since it is possible to distribute special sale information and discount coupon information at any time before the effective date, it becomes possible to flexibly adjust the e-mail delivery interval, and as a result, it is recognized as spam mail. The possibility of being reduced can also be drastically reduced.

  In the present embodiment, since the application software for the portable terminal includes the mail reading unit 2a, the distribution storage unit 2b, the folder selection unit 2c, and the information display unit 2d, the customer side carries the application software according to the present invention on the portable side. It is possible to efficiently browse special sale information and discount coupon information simply by introducing it to the terminal 2. Moreover, since the sales promotion mail distribution terminal 3 distributes the sales promotion e-mail to the mobile terminal 2 owned by the customer, the application software does not communicate with the mail server or the web mail site, and the mail of the mobile terminal 2 is transmitted. Sales e-mails can be read from the receiving folder.

  The sales promotion mail distribution terminal 3 distributes a plurality of special sale information and / or discount coupon information with different effective dates in one e-mail, and the distribution storage means 2b is included in one e-mail. Stores multiple special sale information and / or discount coupon information in a distribution form in multiple date-specific folders that are generated or selected based on the effective date information added for each piece of information. It is possible to provide customers with a lot of special sale information and discount coupon information while reducing the number of emails received on the side.

  In addition, since the automatic folder deletion unit 2e that automatically deletes the date-by-date folder and the stored information in the date-by-date folder at a predetermined timing is provided, the customer can delete the customer manually as compared with the case where the customer manually deletes it. Can reduce the operation burden.

  Further, the distribution storage means 2b stores the special sale information and / or discount coupon information included in the read sales promotion e-mail in the date-specific folder generated or selected based on the valid date information added for each information. When storing in the distribution form, create a folder by type of industry below the folder by date, and store special sale information and / or discount coupon information stored in the folder by date based on the type of industry information added for each piece of information. The folder selection means 2c causes the customer to select the date-specific folder and the industry-specific folder, and the information display means 2d stores it in the industry-specific folder of the date-specific folder selected by the customer. Special sales information and / or discount coupon information is displayed on the portable terminal 2, so More efficiently it can be viewed in a state in which the special sale information and discount coupon information that is stored are classified by industry in.

  In addition, the information display unit 2d determines the product type of the sale information and / or discount coupon information when displaying the plurality of sale information and / or discount coupon information stored in the business type folder on the mobile terminal 2. Since the sale information and / or discount coupon information is displayed on the mobile terminal 2 in a state where the type is identifiable, the sale information and discount coupon information stored in the business type folder can be viewed more efficiently in the state where the product type is identifiable. can do.

  Further, the information display means 2d determines the bargain price of the special sale information and / or discount coupon information when displaying a plurality of special sale information and / or discount coupon information stored in the date-specific folder on the portable terminal 2. Since the sale information and / or discount coupon information is displayed on the mobile terminal in a state where the degree can be identified, the sale information and the discount coupon information stored in the folder by date can be viewed more efficiently in a state where the bargain degree can be identified. can do.

  Note that the present invention is not limited to the above-described embodiment, and it is possible to appropriately add or change the configuration without departing from the scope of the claims.

  For example, in the above-described embodiment, the special sale information in the industry-specific folder is displayed on one screen. However, when the amount of special sale information is large, the screen advance operation such as the vertical scroll operation or page turning operation of the screen is performed. Many special sale information can be displayed sequentially.

  Further, in the above embodiment, assuming that the sales promotion mail distribution terminal 3 distributes a sales promotion e-mail to the mail address of the mobile terminal 2 possessed by the customer, as shown in FIG. Is independently executing the received mail process, the information browsing process, and the automatic folder deletion process, but the distribution destination of the e-mail by the sales promotion mail distribution terminal 3 may be the mail address of the web mail service used by the customer. . Hereinafter, an embodiment of the present invention using a web mail service will be described with reference to FIGS.

FIG. 15 is a ladder diagram showing the operation of the sales promotion mail system according to the second embodiment of the present invention.
As shown in this figure, in the sales promotion mail system 1 according to the second embodiment of the present invention, the sales promotion mail distribution terminal 3 distributes the sales promotion e-mail to the mail address of the web mail service used by the customer. The mail reading means 2a of the portable terminal 2 reads the sales promotion e-mail delivered to the customer's e-mail address from the mail receiving folder of the web mail site 6 that provides the web mail service. It is different.

  In this way, as in the first embodiment, the application software for the portable terminal 2 includes the mail reading unit 2a, the distribution storage unit 2b, the folder selection unit 2c, and the information display unit 2d. It is possible to efficiently browse special sale information and discount coupon information simply by installing the application software according to the above in a portable terminal. Moreover, the sales promotion mail distribution terminal 3 distributes the sales promotion e-mail to the e-mail address of the web mail service used by the customer, and the application software for the mobile terminal 2 receives the e-mail for sales promotion from the web mail site. Since it is read, there is an advantage that the mobile terminal 2 does not generate a ringtone for e-mail.

FIG. 16 is a ladder diagram showing the operation of the sales promotion mail system according to the third embodiment of the present invention.
As shown in this figure, in the sales promotion mail system 1 according to the third embodiment of the present invention, the web mail site 6 sends the sales promotion e-mail delivered to the customer's mail address to the mail of the web mail site 6. The mail reading means 6a read from the receiving folder, and the special sale information and / or discount coupon information included in the read sales promotion e-mail, for each date generated or selected based on the valid date information added for each information A folder storing means 6b for storing in a distribution form in the folder, and the application software of the mobile terminal 2 allows the customer to select a folder by date on the mobile terminal 2; and a folder by date selected by the customer Sale information and / or discount coupon information stored in the web mail site 6 That it includes an information display means 2d to be displayed on the portable terminal 2 crowded look, a is different from the embodiment.

  In this way, since the web mail site 6 includes the mail reading means 6a and the distribution storage means 6b, not only the processing load on the mobile terminal 2 side can be reduced, but the mobile terminal 2 does not generate an e-mail ringing tone or the like. There are advantages.

FIG. 17 is a ladder diagram showing the operation of the sales promotion mail system according to the fourth embodiment of the present invention.
As shown in this figure, in the sales promotion mail system 1 according to the fourth embodiment of the present invention, the web mail site 6 sends the sales promotion e-mail delivered to the customer's mail address to the mail of the web mail site 6. The mail reading means 6a read from the receiving folder, and the special sale information and / or discount coupon information included in the read sales promotion e-mail, for each date generated or selected based on the valid date information added for each information Stored in a distribution storage means 6b for storing in a distribution form in the folder, a folder selection means 6c for allowing the customer to select a folder by date via the web page browsing software of the portable terminal 2, and a folder by date selected by the customer Carry special sale information and / or discount coupon information via web page browsing software That it includes an information display unit 6d for displaying on the terminal 2, a is different from the embodiment.

  In this way, since the web mail site 6 includes the mail reading means 6a, the sorting storage means 6b, the folder selection means 6c, and the information display means 6d, not only can the processing load on the mobile terminal 2 be reduced, but also in the mobile terminal 2 There is an advantage that an e-mail ringing tone is not generated, and an advantage that there is no need to install dedicated application software in the mobile terminal 2.

DESCRIPTION OF SYMBOLS 1 Sales promotion mail system 2 Portable terminal 2a Mail reading means 2b Distribution storage means 2c Folder selection means 2d Information display means 2e Folder automatic deletion means 3 Sales promotion mail distribution terminal 4 Proximity communication terminal 5 Network 6 Web mail site 6a Mail reading means 6b Distribution storage means 6c Folder selection means 6d Information display means

Claims (10)

A mobile device owned by the customer,
A sales promotion mail distribution terminal that distributes a sales promotion e-mail including special sale information and / or discount coupon information related to a predetermined actual store to a customer's e-mail address;
A sales promotion mail system comprising a network that connects the mobile terminal and the sales promotion mail delivery terminal so that they can communicate with each other.
Email reading means to read promotional emails delivered to customer email addresses,
Distribution storage means for storing special sale information and / or discount coupon information included in the read sales promotion e-mail in a distribution form in a date-specific folder generated or selected based on the valid date information added for each piece of information When,
Folder selection means for allowing the customer to select a date-specific folder on the mobile terminal;
A sales promotion mail system comprising: information display means for displaying on the mobile terminal special sale information and / or discount coupon information stored in a date-specific folder selected by a customer. A mobile device owned by the customer,
A sales promotion mail distribution terminal that distributes a sales promotion e-mail including special sale information and / or discount coupon information related to a predetermined actual store to a customer's e-mail address;
A sales promotion mail system comprising a network that connects the mobile terminal and the sales promotion mail delivery terminal so that they can communicate with each other.
The sales promotion mail delivery terminal
Deliver sales promotion e-mail to the e-mail address of the mobile terminal owned by the customer,
The portable terminal is
Application software for viewing special sale information and / or discount coupon information included in promotional emails,
The application software is
A mail reading means for reading a sales promotion e-mail delivered to the customer's e-mail address from the e-mail receiving folder of the mobile terminal;
Distribution storage means for storing special sale information and / or discount coupon information included in the read sales promotion e-mail in a distribution form in a date-specific folder generated or selected based on the valid date information added for each piece of information When,
Folder selection means for allowing the customer to select a date-specific folder on the mobile terminal;
The sales promotion mail system according to claim 1, further comprising information display means for displaying on the mobile terminal special sale information and / or discount coupon information stored in a date-specific folder selected by a customer. A mobile device owned by the customer,
A sales promotion mail distribution terminal that distributes a sales promotion e-mail including special sale information and / or discount coupon information related to a predetermined actual store to a customer's e-mail address;
A sales promotion mail system comprising a network that connects the mobile terminal and the sales promotion mail delivery terminal so that they can communicate with each other.
The sales promotion mail delivery terminal
Deliver promotional emails to email addresses of webmail services used by customers,
The portable terminal is
Application software for viewing special sale information and / or discount coupon information included in promotional emails,
The application software is
A mail reading means for reading a sales promotion e-mail delivered to a customer e-mail address from a mail receiving folder of a site providing the web mail service;
Distribution storage means for storing special sale information and / or discount coupon information included in the read sales promotion e-mail in a distribution form in a date-specific folder generated or selected based on the valid date information added for each piece of information When,
Folder selection means for allowing the customer to select a date-specific folder on the mobile terminal;
The sales promotion mail system according to claim 1, further comprising information display means for displaying on the mobile terminal special sale information and / or discount coupon information stored in a date-specific folder selected by a customer. A mobile device owned by the customer,
A sales promotion mail distribution terminal that distributes a sales promotion e-mail including special sale information and / or discount coupon information related to a predetermined actual store to a customer's e-mail address;
A sales promotion mail system comprising a network that connects the mobile terminal and the sales promotion mail delivery terminal so that they can communicate with each other.
The sales promotion mail delivery terminal
Deliver promotional emails to email addresses of webmail services used by customers,
The web mail site providing the web mail service is:
A mail reading means for reading a sales promotion e-mail delivered to a customer's e-mail address from a mail receiving folder of the web mail site;
Distribution storage means for storing special sale information and / or discount coupon information included in the read sales promotion e-mail in a distribution form in a date-specific folder generated or selected based on the valid date information added for each piece of information And comprising
The portable terminal is
Application software for viewing special sale information and / or discount coupon information included in promotional emails,
The application software is
Folder selection means for allowing the customer to select a date-specific folder on the mobile terminal;
The information display means which reads the bargain information and / or discount coupon information stored in the folder according to the date selected by the customer from the web mail site and displays the information on the portable terminal. Sales promotion mail system. A mobile device owned by the customer,
A sales promotion mail distribution terminal that distributes a sales promotion e-mail including special sale information and / or discount coupon information related to a predetermined actual store to a customer's e-mail address;
A sales promotion mail system comprising a network that connects the mobile terminal and the sales promotion mail delivery terminal so that they can communicate with each other.
The sales promotion mail delivery terminal
Deliver promotional emails to email addresses of webmail services used by customers,
The web mail site providing the web mail service is:
A mail reading means for reading a sales promotion e-mail delivered to a customer's e-mail address from a mail receiving folder of the web mail site;
Distribution storage means for storing special sale information and / or discount coupon information included in the read sales promotion e-mail in a distribution form in a date-specific folder generated or selected based on the valid date information added for each piece of information When,
Folder selection means for allowing a customer to select a date-specific folder via the web page browsing software of the mobile terminal;
The information display means which displays on the said portable terminal via the said web page browsing software the special sales information and / or discount coupon information which were stored in the folder classified by the date which the customer selected. Sales promotion mail system described in. The sales promotion mail delivery terminal
Deliver multiple special sale information and / or discount coupon information with different effective dates in one email,
The distribution storage means includes:
Storing a plurality of special sale information and / or discount coupon information included in one e-mail in a distribution form in a plurality of date-specific folders generated or selected based on valid date information added for each piece of information. The sales promotion mail system according to any one of claims 1 to 5.   7. The folder according to any one of claims 1 to 6, further comprising a folder automatic deletion unit that automatically deletes a folder by date when the effective date has passed and stored information in the folder by date according to a predetermined timing. Sales promotion mail system. The distribution storage means includes:
When storing the special sale information and / or discount coupon information included in the read sales promotion e-mail in the distribution form in the date-specific folder generated or selected based on the valid date information added for each information,
A business folder is created under the date folder, and the sale information and / or discount coupon information stored in the date folder is sorted into the corresponding business folder based on the business information added for each information. Stored in the form
The folder selection means includes
Let the customer select a date folder and an industry folder,
The information display means includes
The sales promotion according to any one of claims 1 to 7, wherein special information and / or discount coupon information stored in a business category folder selected by a customer is displayed on the mobile terminal. Mail system. The information display means includes
In displaying a plurality of special sale information and / or discount coupon information stored in the industry-specific folder on the mobile terminal,
9. The sales according to claim 8, wherein the product type of the special sale information and / or discount coupon information is determined, and the special sale information and / or discount coupon information is displayed on the portable terminal in a state where the product type is identifiable. Facilitating email system. The information display means includes
In displaying a plurality of special sale information and / or discount coupon information stored in a folder by date on the mobile terminal,
The bargain degree of special sale information and / or discount coupon information is judged, and special bargain information and / or discount coupon information is displayed on the mobile terminal in a state where the bargain degree is identifiable. The sales promotion e-mail system described in Kana.