JP2013167917A - Server device, method for display control, display control program, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To cause a terminal device to display information in a clearly understandable manner for a user, when the user examines to purchase or book a certain genre or not, by comparing the number of purchased articles or booking states of services in the genre in each area with those in another area.SOLUTION: A server device includes: storage means that stores transaction information representing at least either one of the number of purchased articles in an area and the number of booked services in the area as the number of settled commercial transactions; ranking means that ranks the respective areas according to the number of settled transactions in the genre on the basis of transaction information of articles or services subject to the commercial transaction belonging to a predetermined genre; and control means causing the terminal apparatuses to display a map in which objects representing the ranks of the areas that have been ranked by the ranking means are arranged.

Description

  The present invention relates to a technical field of a server device, a display control method, a display control program, and a recording medium for causing a terminal device to display information related to product purchase or service reservation.

  In recent years, electronic commerce on the Internet has been actively performed. By using the Internet, a user can easily purchase a product or make a service use reservation while at home. From such ease, it is possible to increase the willingness to purchase products and the reservation of services. However, although the motivation is increasing, there are cases where the user cannot easily determine what genre of merchandise should be the target of purchase or what genre of services should be reserved.

  Therefore, conventionally, techniques for narrowing down such objects have been proposed. For example, Patent Literature 1 describes a technique for presenting a user with a local specialty product in which an online shopping terminal operated by a user is installed as a hot selling product.

JP 2006-31420 A

  However, it is not always appropriate to determine the best-selling product based only on belonging to a specific genre, such as a special product in a specific region. This is because there are demands for products of each genre according to their uses and purposes. Further, just because a special product is in a specific region, a large number of products of that genre are not necessarily actually purchased in that region. Compared to other regions, that particular region may not be purchased as much. Therefore, in the technique described in Patent Document 1, there is a possibility that a product of a genre that is not actually a popular item is presented as a popular item.

  Therefore, the present invention has been made in view of the above points, and when a user examines whether or not a genre is to be purchased or reserved, the number of purchases or services of products of that genre in each region Provides a server device, a display control method, a display control program, and a recording medium that allow a terminal device to display information that allows a user to clearly understand the number of reservations in other regions in comparison with other regions The purpose is to do.

  In order to solve the above-mentioned problem, the invention according to claim 1 is a server device to which a terminal device can be connected via a network, and at least one of the number of products purchased in a region or the number of service reservations in the region. On the basis of the transaction information of the product or service that is the object of the commercial transaction belonging to a predetermined genre, the storage means for storing transaction information indicating either of them as the number of established commercial transactions, A ranking unit that ranks each of the regions according to the control unit, and a control unit that causes the terminal device to display a map in which objects indicating the rankings of the regions ranked by the ranking unit are arranged. It is characterized by providing.

  According to this invention, each region is ranked according to the number of established commercial transactions belonging to a predetermined genre, and a map in which objects indicating this ranking are arranged is displayed on the terminal device. . Therefore, the user can clearly understand the number of established commercial transactions compared to other regions in each region according to the order indicated by the displayed object.

  According to a second aspect of the present invention, in the server device according to the first aspect, the storage unit stores the transaction information indicating the history of the number of establishments, and the ranking unit includes the transaction information indicated by the transaction information. The map is a map in which the object changes according to the transition of the ranking given by the ranking means, with the ranking given to each region at a plurality of time points corresponding to the history of the number of formations. The moving image is displayed on the terminal device.

  According to this invention, the change of the order according to the number of formation of the object of a commercial transaction is shown by the object arrange | positioned on a map changing as time passes. Therefore, the user can easily understand the transition of the number of established commercial transactions in each region.

  The invention according to claim 3 is the server device according to claim 1 or 2, further comprising resident number information storage means for storing resident number information indicating the resident number of the area, The attaching means ranks the regions based on the number of units per unit resident in the genre based on the transaction information and the resident number information of the commercial transaction belonging to the genre. It is characterized by that.

  According to this invention, the rank of the area according to the number of successful commercial transactions per unit resident is indicated by the displayed object. Therefore, the user can understand the number of established commercial transactions in each region without the influence of the number of residents.

  According to a fourth aspect of the present invention, in the server device according to any one of the first to third aspects, the display position of the selected object is selected when the object displayed by the terminal device is selected. The transaction information of the area specified by the specific information acquired by the acquisition means is further provided, the acquisition means acquiring the specific information for specifying the area corresponding to Based on the above, information on the target of the commercial transaction having the highest number of successful establishments in the region among the targets of the commercial transaction belonging to the genre is displayed on the terminal device.

  According to the present invention, the information on the target of the commercial transaction having the largest number of established commercial transactions in the region selected by the user among the targets of the commercial transaction belonging to the predetermined genre is displayed. Therefore, it is possible to provide the user with a motivation to purchase a product that is a target of a commercial transaction on which information is displayed or to reserve a service.

  According to a fifth aspect of the present invention, in the server device according to the fourth aspect, based on the transaction information of the area specified by the specific information acquired by the acquisition means, the transaction information is determined according to the number of establishments. It further comprises a commercial transaction target ranking means for ranking each commercial transaction target belonging to the genre, and the control means ranks each commercial transaction target belonging to the genre by the commercial transaction target ranking means. The information shown corresponding to is displayed on the terminal device.

  According to this invention, the result of ranking the targets of commercial transactions belonging to a predetermined genre is displayed according to the number of established commercial transactions in the region selected by the user. Therefore, the user can determine the product to purchase and the service to make a reservation based on the order of each commercial transaction.

  The invention according to claim 6 is a display control method in a server device to which a terminal device can be connected via a network, wherein at least one of the number of products purchased in a region or the number of service reservations in the region is calculated. Based on the storage step of storing the transaction information shown as the number of established commercial transactions in the storage means, and the transaction information of the product or service that is the target of the commercial transaction belonging to a predetermined genre, A ranking step of ranking each of the regions according to the control unit, and a control step of causing the terminal device to display a map on which objects indicating the rankings of the regions ranked in the ranking step are arranged. , Including.

  According to the seventh aspect of the present invention, a computer included in a server device to which a terminal device can be connected via a network receives at least one of the number of items purchased in a region or the number of service reservations in the region, Based on the storage step of storing the transaction information indicated as the number of establishments in the storage means and the transaction information of the product or service that is the object of the commercial transaction belonging to a predetermined genre, according to the number of establishments in the genre A ranking step of ranking each of the regions; and a control step of causing the terminal device to display a map in which objects indicating the rankings of the regions ranked in the ranking step are arranged. It is made to perform.

  According to the eighth aspect of the present invention, at least one of the number of goods purchased in a region or the number of service reservations in the region is transmitted to a computer included in a server device to which a terminal device can be connected via a network. Based on the storage step of storing the transaction information indicated as the number of establishments in the storage means and the transaction information of the product or service that is the object of the commercial transaction belonging to a predetermined genre, according to the number of establishments in the genre A ranking step of ranking each of the regions; and a control step of causing the terminal device to display a map in which objects indicating the rankings of the regions ranked in the ranking step are arranged. The display control program to be executed is recorded in a computer-readable manner To.

  According to the present invention, each region is ranked according to the number of commercial transactions that belong to a predetermined genre, and a map in which objects indicating the ranking are arranged is displayed on the terminal device. . Therefore, the user can clearly understand the number of items purchased or the number of service reservations in each region compared to other regions according to the order indicated by the displayed object.

It is a figure which shows an example of schematic structure of the information provision system S which concerns on one Embodiment. 4 is a screen display example of a moving image playback screen 100. 4 is a screen display example of a moving image playback screen 100. 4 is a screen display example of a moving image playback screen 100. 6 is a screen display example of a product information window 140. It is a block diagram which shows an example of schematic structure of the information provision server 1 which concerns on one Embodiment. It is a block diagram which shows an example of schematic structure of EC server 2 which concerns on one Embodiment. It is a block diagram which shows an example of schematic structure of the user terminal 3 which concerns on one Embodiment. It is a flowchart which shows the process example in the system control part 14 of the information provision server 1 which concerns on one Embodiment. It is a flowchart which shows the process example of the request response process in the system control part 14 of the information provision server 1 which concerns on one Embodiment.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. The embodiment described below is an embodiment when the present invention is applied to an information providing system.

[1. Overview of information provision system and functions]
First, the configuration and outline function of the information providing system S according to the present embodiment will be described with reference to FIGS. 1 to 5.

  FIG. 1 is a diagram illustrating an example of a schematic configuration of an information providing system S according to the present embodiment.

  As shown in FIG. 1, the information providing system S includes an information providing server 1 as an example of a server device, an EC server 2, and a plurality of user terminals 3 as an example of a terminal device. .

  The information providing server 1, the EC server 2, and each user terminal 3 can exchange data with each other using, for example, TCP / IP as a communication protocol via the network NW. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.

  The information providing server 1 provides information that serves as a reference for the user to determine a product to be purchased when the user purchases a seasonal product (an example of a commercial transaction target) on a predetermined EC (Electronic Commerce) site. This is a server device constituting a providing site. In response to a request from the user terminal 3, the information providing server 1 transmits a Web page of information that serves as a reference.

  In addition, the information providing server 1 is a map video (hereinafter referred to as “map video”) that shows the ranking transition of each prefecture (an example of the region of the present invention) according to the number of seasonal product purchases in units of product genres. Is displayed on the screen of the user terminal 3. In order to display this map moving image, the information providing server 1 generates moving image data of the map moving image (hereinafter referred to as “map moving image data”). And the information provision server 1 transmits the produced | generated map moving image data to the user terminal 3 by a streaming system, for example, and this user terminal 3 reproduces this map moving image data.

  The EC server 2 is a server device that constitutes the EC site described above. This EC site is an online shopping street where a plurality of stores sell products. The EC site may be, for example, an online shopping site where a single store or company sells products, or an auction site. In response to a request from the user terminal 3, the EC server 2 executes processing for establishing transmission of a Web page related to the product, search for the product, sale of the product, and the like. The user can purchase a product by using the EC site.

  The user terminal 3 is a terminal device used by a user who purchases a product on the EC site or browses information on seasonal products on the information providing site. The user terminal 3 is, for example, a personal computer, a PDA (Personal Digital Assistant), a mobile phone, or the like.

  Here, the screen display of the map moving image will be described. In the following description, it is assumed that a mouse is used for user operations.

  Prior to the reproduction of the map moving image, the user can select a category of seasonal products (hereinafter referred to as “season category”) whose ranking is displayed by the map moving image. In the information providing site, there are a genre and a seasonal category as types of products.

  The genre of the product is a type in which the product is classified according to usage, function, purpose, and the like. Every product belongs to one or more genres.

  The seasonal category is a category in which a genre is classified as a product (seasonal product) of a genre that is often purchased or used during a certain period included in one year. For example, the summer category includes categories such as ice cream, women's yukata, mosquito coils, eels and electric fans. Some genres may belong to multiple seasonal categories, while some genres may not belong to any seasonal category. In addition, seasonal categories are not limited to categories that are directly related to the season (for example, spring, summer, autumn, winter, rainy season countermeasures, etc.), and events and periods that are not necessarily directly related to the season (for example, New Year, admission) Time, hire, Golden Week, Respect for the Aged Day, Christmas, etc.).

  2 to 4 are screen display examples of the moving image playback screen 100. FIG.

  For example, in order to consider the purchase of seasonal products, the user selects a seasonal category to be examined on the information providing site. Then, a web page for map moving image reproduction (hereinafter referred to as “moving image reproduction page”) is displayed on the screen of the user terminal 3. As shown in FIG. 2, a moving image reproduction screen 100 is displayed in the moving image reproduction page. On the video playback screen 100, a heading bar 110, a video display area 120, and a playback bar 130 are displayed.

  The moving image display area 120 is an area in which a map moving image including the Japan map M is displayed. At the beginning of displaying the video playback page, the playback of the map video is stopped. At this time, the Japanese map M is displayed in the moving image display area 120. In the moving image display area 120, a plurality of check boxes 121 are displayed.

  The check box 121 is a check box for selecting a genre for displaying an object J, which will be described later, indicating the ranking of the number of purchases by prefecture. In the heading portion of the check box 121, the color of the object J and the corresponding genre name are displayed. In the initial state, for example, the check state of the check box 121 displayed at the top of the plurality of check boxes 121 is enabled (the display of the object J is selected). The check box 121 and its headline are displayed in the video display area 120 based on, for example, a form tag described in an HTML (Hyper Text Markup Language) document on the video playback page, and are a part of the map video is not.

  FIG. 2 is a display example of the moving image playback screen 100 when summer is selected as the seasonal category. In FIG. 2, as the check box 121, a check box 121a corresponding to ice cream, a check box 121b corresponding to a female yukata, and a check box 121c corresponding to a mosquito coil are displayed.

  The playback bar 130 is an area for operations related to playback of map moving images. On the reproduction bar 130, a reproduction control button 131 and a slide bar 132 are displayed. In a state where the reproduction of the map moving image is stopped, a reproduction button 131a is displayed as the reproduction control button 131. The slide bar 132 has a bar 133 and a knob 134. In the initial state, the knob 134 is located at the left end of the bar 133. The knob 134 gradually moves in the right direction along the bar 133 as the map moving image is reproduced. The display position of the knob 134 indicates the current playback position on the time axis of the map moving image, and the date on which the ranking is displayed by the object J of the current map moving image.

  The period (hereinafter referred to as “target period”) for which the transition of the ranking is displayed by the map moving image is determined based on the date on which the moving image reproduction page is displayed. For example, the start date of the target period is a predetermined number of months before the date when the video playback page is displayed, and the end date of the target period is the day before the date when the video playback page is displayed. Note that the target period may be designated by the user.

  The left end position of the bar 133 corresponds to the start date of the target period, and the right end position of the bar 133 corresponds to the start date of the target period. In addition, the bar 133 is displayed by color for each month corresponding to the playback position of the map video in the target period, and the month name is displayed for each month on the slide bar 132 corresponding to the color classification of the bar 133. FIG. 2 shows an example in which a moving image playback page is displayed on September 1 and the target period is three months from June 1 to August 31.

  When the user clicks (selects) the playback button 131a, playback of the map moving image is started. As shown in FIG. 3, a plurality of objects J are displayed on the Japanese map M in the moving image display area 120.

  The object J indicates the ranking of each prefecture by the number of purchased items of the selected genre. Specifically, the target genre is indicated by the color of the object J. The target prefecture is indicated by the display position of the object J. The ranking of the prefecture corresponding to the display position in the target genre is indicated by the size (display size) of the object J.

  The ranking is determined by the size of the value obtained by dividing the number of purchases of products belonging to the genre in each prefecture by the number of residents in the prefecture (hereinafter referred to as “purchase ratio”). That is, the ranking is determined by the number of purchases per resident (an example of the number established). The number of residents used in the ranking may be the number of EC site members living in each prefecture, or the population of each prefecture. Moreover, the purchase ratio used for ranking is a moving average value up to a predetermined number of days before and after the date when the ranking is shown. For example, when the moving average value is obtained for each of the three days before and after, for example, the ranking on July 20 is determined based on the average value of the purchase ratio for seven days from July 17 to July 23.

  The object J is displayed only for the prefectures from the first place to the predetermined order. As the map moving image is played back, the display position of the object J changes or the size of the object J changes according to the change of the ranking. Note that the object J may be displayed for all prefectures.

  For example, as shown in FIG. 3, the display position of the knob 134 with respect to the bar 133 of the slide bar 132 indicates that the current ranking target date is around July 20th. In addition, since the check state of the check box 121a is valid, ice cream is selected as a ranking target. Therefore, objects Ja1 to Ja4 having colors corresponding to ice cream are displayed in the moving image display area 120.

  One each of the objects Ja1 to Ja3 is displayed, and seven objects Ja4 are displayed. As a ranking, the object Ja1 shows the first place, the object Ja2 shows the second place, the object Ja3 shows the third place, and the object Ja4 shows the fourth place to the tenth place. Among the objects Ja1 to J4, the size of the object Ja1 is the largest, and the size becomes smaller as the objects Ja2, Ja3, and Ja4 are obtained. The objects Ja4 are all the same size.

  An image of ice cream is displayed in the object Ja1. That is, the object J indicating that the ranking is the first rank also indicates an image of a general product of the target genre. In addition, the image of the product of the target genre may also be displayed in the other object J.

  During the reproduction of the map moving image, a stop button 131b is displayed as the reproduction control button 131. The user can pause the reproduction of the map moving image by clicking the stop button 131b. Further, the user can change the playback position of the map moving image by dragging the knob 134 and moving the knob 134 in the horizontal direction. Further, when the user moves the mouse over any object J displayed in the moving image display area 120 (overlaying the mouse pointer on the object J), the reproduction of the map moving image is temporarily stopped. Thereafter, when the mouse over the object J is released (the mouse pointer leaves the object J), the reproduction of the map moving image is resumed.

  The user can change the genre in which the object J is displayed by clicking the check box 121 and changing the check state. This change operation can be performed in both cases where the map moving image is being reproduced and stopped. For example, FIG. 4 shows an example in which, in addition to ice cream, a mosquito coil is also displayed as an object J. As shown in FIG. 4, objects Ja1 to Ja4 are displayed in the moving image display area 120, and objects Jb1 to Jb4 having colors corresponding to mosquito coils are displayed. As a ranking, the object Jb1 shows the first place, the object Jb2 shows the second place, the object Jb3 shows the third place, and the object Jb4 shows the fourth place to the tenth place. In addition, an image of a mosquito coil is displayed in the object Jb1.

  By viewing the map video displayed in the video display area 120, the user can clearly and intuitively understand in which prefecture the products of the selected genre are often purchased and when. For example, it is assumed that the appearance (size) of the object J is an appearance corresponding to the number of purchases (or purchase ratio) of the product. Since the number of purchases itself may vary depending on the genre or the like, it may be difficult to immediately determine which prefecture is well purchased by the appearance of the object J alone. On the other hand, by making the appearance of the object J correspond to the ranking according to the number of purchases, it becomes easy to understand which prefecture is well purchased.

  Further, since the ranking is determined by the number of purchases per resident, the ranking is in accordance with the degree of demand, purchasing power, popularity, etc. per resident. For example, when ranking is simply determined by the number of purchases, the ranking of the prefecture itself depends on the population of the prefecture. As a user who considers the purchase of a product, a ranking that indicates the degree of demand, purchasing power, popularity, etc. may be preferable to a ranking influenced by the population.

  Further, the user can decide whether or not to purchase a product of a genre that has been targeted for ranking based on information obtained from the map video. For example, it is assumed that a user living in Tokyo is looking for a summer product for use by the user. The map animation shows that the ranking of a certain genre belonging to summer is high in Tokyo. This means that people living in the same area as the user themselves purchase a certain genre of products at a high rate, so the user himself may be motivated to purchase the same genre. To do. In addition, if the ranking of Tokyo has recently increased due to changes in the ranking, it indicates that the popularity of the genre has increased, which is motivated to purchase products of that genre. Further, the user can compare rankings in Tokyo by genre by displaying objects J of a plurality of genres. And it can also decide to purchase goods of the genre with the highest ranking among a plurality of genres. In addition, even if the ranking in Tokyo is not necessarily high, if there are genres with high rankings in the vicinity of Tokyo (for example, Kanagawa and Chiba), the user will soon become popular in Tokyo. You can also predict and decide to purchase a product of that genre.

  Also, for example, assume that a user living in Tokyo wants to purchase a present for his grandparents living in Fukuoka on the day of honor. In this case, for example, the user can consider the genre of the product to be purchased from the seasonal category of presents for the elderly. The user can also decide to purchase products of a genre that has a high ranking in Fukuoka.

  FIG. 5 is a screen display example of the product information window 140.

  When the user clicks on any object J displayed in the moving image display area 120 while the map moving image is being played or stopped, the product information window 140 is displayed on the moving image display area 120 as shown in FIG. Is displayed on top of each other. At this time, the playback of the map moving image is paused. Note that the product information window 140 is a pseudo window. Actually, the product information window 140 is displayed in the moving image playback page. Here, when the user performs an operation of closing the product information window 140 or clicks the play button 131a, the product information window 140 is deleted from the screen, and the reproduction of the map moving image is resumed.

  In the product information window 140, in the prefecture corresponding to the clicked object J, each product that belongs to the genre to which the clicked object J corresponds is ranked in the purchase ratio (the most popular product). Information on sales items) (an example of information on a commercial transaction) is displayed. The ranking of this product is determined by the moving average value of the purchase ratio on the day corresponding to the current playback position of the map video. In the product information window 140, a headline 141, a product image 142, a product description 143, and a ranking link 144 are displayed. The headline 141 indicates the date of the date of ranking, the prefecture, and the product name of the product that ranks first. The product image 142 is an image of a product that ranks first. The product description 143 is, for example, a sentence indicating product introduction, commentary, contents, specifications, and the like. The ranking link 144 is a link to a Web page (hereinafter, referred to as “ranking page”) showing a list of product rankings.

  The product image 142 is an image link. When product image 142 is clicked, a store that sells the product with the highest ranking is searched on the EC site, and a Web page showing a list of search results (an example of information indicating search results) (Hereinafter referred to as “search result page”) is displayed on the screen.

  On the other hand, when the ranking link 144 is clicked, products belonging to the genre indicated by the headline 141 are searched, and the searched products are ranked by the purchase ratio in the prefecture indicated by the headline 141. And the ranking page which shows the information of goods in order with a high ranking is displayed on a screen. On the ranking page, for example, the order of each product, product name, product image, and the like are displayed. Therefore, when the user clicks on any product from the list, a search result page for the product is displayed on the screen.

  In the above-described example, the ranking page has been described as indicating ranking in prefectures. For example, the ranking page may indicate ranking in the entire member managed by the EC server 2 illustrated in FIG. Ranking in predetermined user attributes (age / sex / profession) may be indicated.

  When the user clicks on one of the stores from the list displayed on the search result page, a Web page (hereinafter referred to as “product page”) on which information on products in the store is displayed is displayed on the screen. Therefore, the user can purchase a product selected by the user by performing a predetermined operation. When the product image 142 is clicked or when a product is clicked from the ranking page, the product image 142 may be directly transitioned to the product page.

[2. Information server configuration]
Next, the configuration of the information providing server 1 will be described with reference to FIG.

  FIG. 6 is a block diagram illustrating an example of a schematic configuration of the information providing server 1 according to the present embodiment.

  As shown in FIG. 6, the information providing server 1 includes a communication unit 11, a storage unit 12, an input / output interface 13, and a system control unit 14. The system control unit 14 and the input / output interface 13 are connected via a system bus 15.

  The communication unit 11 is connected to the network NW and controls the communication state with the EC server 2 and the user terminal 3.

  The storage unit 12 (an example of a storage unit and a resident number information storage unit) is configured by, for example, a hard disk drive. In the storage unit 12, a map information DB (database) 12a, a genre DB 12b, a season category DB 12c, a membership number DB 12d, and a purchase information DB 12e are constructed.

  In the map information DB 12a, a map of Japan M and information on each prefecture are registered. Specifically, image data of the Japanese map M is registered in the map information DB 12a. In addition, the map information DB 12a is registered with the name of the prefecture and the longitude and latitude information of the prefecture with the national local government code (hereinafter referred to as “group code”), which is identification information of the prefecture, as a key. .

  Information related to each genre of the product is registered in the genre DB 12b. Specifically, in the genre DB 12b, genre names and image data of products of a genre are registered using a genre ID that is identification information of the product genre as a key. In the genre DB 12b, one or more JAN (Japanese Article Number) codes of products belonging to the genre are registered using the genre ID as a key.

  Information regarding the seasonal category is registered in the seasonal category DB 12c. Specifically, one or more genre IDs of genres of products belonging to the seasonal category are registered in the seasonal category DB 12c using a category ID that is identification information of the seasonal category as a key.

  The number of members of the EC site is registered in the member number DB 12d. Specifically, the number of members (an example of resident number information) is registered in the number-of-members DB 12d using the group code and date of the prefecture as a key. The number of members is the number of members residing in the prefecture indicated by the key group code at the date indicated by the key date.

  Information related to the number of purchases of each product and each genre is registered in the purchase information DB 12e. Specifically, in the purchase information DB 12e, the moving average value (an example of transaction information) of the number of purchases and the purchase ratio is registered using the JAN code of the product, the group code of the prefecture, and the date as keys. The number of purchases in this case is the number of items purchased by the key JAN code in the prefecture indicated by the key group code on the key date. The moving average value of the purchase ratio is a moving average value of the purchase ratio based on the key date.

  In addition, the purchase information DB 12e registers a moving average value (an example of transaction information) of the number of purchases and the purchase ratio with the genre ID, the organization code of the prefecture, and the date as keys. The number of purchases in this case is the number of items purchased in the genre indicated by the genre ID of the key in the prefecture indicated by the key group code on the key date. The moving average value of the purchase ratio is a moving average value of the purchase ratio based on the key date.

  The member number DB 12d and the purchase information DB 12e are periodically updated, for example, once a day. Specifically, information including the number of members of each prefecture as of the previous day is transmitted from the EC server 2 to the information providing server 1. The system control unit 14 registers the number of members of each prefecture included in the received information in the member number DB 12d in association with the group code and the date of the previous day.

  Subsequently, the EC server 2 transmits to the information providing server 1 information including the result of counting the number of purchases of each product in each prefecture on the previous day. The system control unit 14 registers the number of purchases of each product included in the received information in the purchase information DB 12e in association with the JAN code, the organization code, and the date of the previous day. Next, the system control unit 14 refers to the genre DB 12b to calculate the total number of purchases of each product in each prefecture on the previous day for each genre. Then, the system control unit 14 registers the calculated total value in the purchase information DB 12e in association with the genre ID, the organization code, and the date of the previous day.

Further, the system control unit 14 calculates a moving average value of the purchase ratio of each product for each prefecture. When yesterday's date is set to yd and the moving average value for each of n days before and after is calculated, the system control unit 14 calculates 2 × n + 1 for each date of yd−n, yd−n + 1, yd−n + 2. Calculate the daily moving average. Let Mi be the number of members in a certain prefecture on date i, and Ni be the number of purchases of a certain product in that prefecture on date i. Further, k = 0, 1, 2,... N. In this case, the moving average value _{MA yd-k} purchasing ratio in date yd-k can be calculated by the following equation (1).

ここで、ｎ＋ｋ＋１は、移動平均値の算出に用いられるデータ（購買数）の個数である。つまり、日付ｙｄ−ｋにおける移動平均値は、実際には、日付ｙｄ−ｎ−ｋから日付ｙｄまでの、ｎ＋ｋ＋１日間の移動平均値となる。

Here, n + k + 1 is the number of data (number of purchases) used for calculating the moving average value. That is, the moving average value on date yd-k is actually the moving average value for n + k + 1 days from date yd-nk to date yd.

  Since the number of purchases after today is not yet registered in the purchase information DB 12e, the moving average value for 2 × n + 1 days can actually be calculated only for the date yd-n and after the date yd-n + 1. For, a moving average of less than 2 × n + 1 days is calculated.

  A specific example is shown below. n = 3, and yesterday's date yd = July 20th. In this case, July 17 (when k = n = 3), July 18 (when k = 2), July 19 (when k = 1), July 20 (when k = 0) For each date), a moving average is calculated. Specifically, for July 17, the moving average value for seven days from July 14 to 20 is calculated. For July 18, a moving average value for 6 days from July 15 to 20 is calculated. For July 19th, a moving average value for 5 days from July 16th to 20th is calculated. For July 20, a moving average value for four days from July 17 to 20 is calculated.

  The system control unit 14 registers each calculated moving average value in the purchase information DB 12e in association with the JAN code, group code, and date. The moving average value for the date yd is newly registered, and the moving average value for the date yd-n to the date yd-1 is overwritten registration.

  Further, the system control unit 14 calculates the moving average value of the purchase ratio of each genre for each prefecture in the same manner as in the case of the product, and corresponds each calculated moving average value to the genre ID, the organization code, and the date. At the same time, it is registered in the purchase information DB 12e.

  The storage unit 12 also stores various types of data such as an HTML document, an XML (Extensible Markup Language) document, image data, text data, and the like that constitute a Web page.

  For example, the HTML document on the moving image reproduction page describes an object tag, a param tag, an embed tag, and the like for reproducing a map moving image. The HTML document of the moving image reproduction page describes the URL of the map moving image data, the designation of the moving image reproduction program used for reproduction, and the like. An HTML document may be described in conformity with HTML5. In this case, a video tag or the like is described in the HTML document of the moving image playback page.

  In the HTML document of the moving image reproduction page, a moving image reproduction script written in JavaScript (registered trademark) or the like is further described. This video playback script is used to assist the control of the playback of map video by the video playback program, to send a request to the information providing server 1, or to display the product information page 140 according to a user operation. It is a script.

  The storage unit 12 stores an operating system and a WWW (World Wide Web) server program. The storage unit 12 stores a server program for generating map moving image data and transmitting it to the user terminal 3. The server program may be acquired from, for example, another server device or the like via a network NW, or may be recorded on a recording medium such as a DVD (Digital Versatile Disc) and read via a drive device. You may make it.

  The input / output interface 13 performs interface processing between the communication unit 11 and the storage unit 12 and the system control unit 14.

  The system control unit 14 includes a CPU (Central Processing Unit) 14a, a ROM (Read Only Memory) 14b, a RAM (Random Access Memory) 14c, and the like. Then, the system control unit 14 functions as a ranking unit, a control unit, an acquisition unit, and a commercial transaction target ranking unit according to the present invention by the CPU 14a reading and executing the server program stored in the ROM 14b or the storage unit 12. .

[3. Configuration of EC server]
Next, the configuration of the EC server 2 will be described with reference to FIG.

  FIG. 7 is a block diagram illustrating an example of a schematic configuration of the EC server 2 according to the present embodiment.

  As shown in FIG. 7, the EC server 2 includes a communication unit 21, a storage unit 22, an input / output interface 23, and a system control unit 24. The system control unit 24 and the input / output interface 23 are connected via a system bus 25.

  The communication unit 21 is connected to the network NW and controls the communication state with the information providing server 1 and the user terminal 3.

  The storage unit 22 is configured by, for example, a hard disk drive. In the storage unit 22, a member information DB 22a, a product DB 22b, and a history DB 22c are constructed.

  In the member information DB 22a, information related to users registered as members in the information providing system S is registered. Specifically, a password, name or name, date of birth, sex, address, telephone number, e-mail address, etc. are registered in the member information DB 22a using a user ID as user identification information as a key.

  In the product DB 22b, information related to products sold by stores on the EC site is registered. Specifically, in the product DB 22b, the store ID that is the store identification information, the product ID that is the product identification information as the product sold by the store, as a key, the JAN code of the product, the genre ID of the genre to which the product belongs, Registered are product information including product name, price, product introduction, product image, HTML document and XML document, product quantity, inventory content, advertisement content, and the like.

  In the history DB 22c, the purchase history of products on the EC site is registered. Specifically, in the history DB 22c, the purchase date and time, the user ID and address of the purchased user, the store ID of the purchase destination store, the product ID and JAN code of the purchased product, the number and purchase price of the product, The address of the destination is registered.

  The information providing server 1 can acquire information registered in the member information DB 22a, the product DB 22b, and the history DB 22c by transmitting a request to the EC server 2.

  In addition, the storage unit 22 stores various data such as an HTML document, an XML document, image data, and text data that constitute a Web page on the EC site.

  The storage unit 22 stores an operating system and a WWW server program.

  The input / output interface 23 performs interface processing between the communication unit 21 and the storage unit 22 and the system control unit 24.

  The system control unit 24 includes a CPU 24a, a ROM 24b, a RAM 24c, and the like. The system control unit 24 controls each unit of the EC server 2 when the CPU 24a reads and executes various programs stored in the ROM 24b and the storage unit 22.

  For example, the system control unit 24 counts the number of EC site members and the number of products purchased once a day, for example, and transmits information on the count result to the information providing server 1. For example, the system control unit 24 acquires the address of each user from the member information DB 22a, and calculates the number of members for each prefecture. Then, the system control unit 24 associates the number of members in each prefecture with the group code and transmits the information to the information providing server 1.

  The system control unit 24 acquires the purchase history of the previous day from the history DB 22c, and calculates the number of purchases of each product for each prefecture where the user who purchased the product resides based on the acquired purchase history. Then, the system control unit 24 transmits the number of purchases to the information providing server 1 in association with the group code and the product ID. Note that the system control unit 24 may calculate the number of purchases of each product for each prefecture to which the product is sent.

[4. Configuration of user terminal]
Next, the configuration of the user terminal 3 will be described with reference to FIG.

  FIG. 8 is a block diagram illustrating an example of a schematic configuration of the user terminal 3 according to the present embodiment.

  As shown in FIG. 8, the user terminal 3 includes a communication unit 31, a storage unit 32, a display unit 33, an operation unit 34, a drive unit 35, an input / output interface 36, and a system control unit 37. I have. The system control unit 37 and the input / output interface 36 are connected via a system bus 38.

  The communication unit 31 is connected to a network NW or the like and controls the communication state with the information providing server 1 or the EC server 2 or the like.

  The storage unit 32 is configured by, for example, a hard disk drive or a flash memory. The storage unit 32 stores an operating system. In addition, the storage unit 32 stores application programs such as a browser for displaying Web pages and a moving image reproduction program for reproducing moving image data.

  The display unit 33 is configured by, for example, a liquid crystal display and displays information such as characters and images.

  The operation unit 34 includes, for example, a keyboard and mouse, or a key, a touch panel, and the like. The operation unit 34 receives an operation instruction from a user and outputs the instruction content to the system control unit 37 as an instruction signal. .

  The drive unit 35 reads data from a disk DK such as a DVD or a memory card, and records data on the disk DK.

  The input / output interface 36 performs interface processing between the communication unit 31 to the drive unit 35 and the system control unit 37.

  The system control unit 37 includes a CPU 37a, a ROM 37b, a RAM 37c, and the like. The system control unit 37 controls each unit of the user terminal 3 by the CPU 37a reading and executing various programs stored in the ROM 37b and the storage unit 32.

[5. Operation of information provision system]
Next, operation | movement of the information provision system S is demonstrated using FIG.9 and FIG.10.

  FIG. 9 is a flowchart illustrating a processing example in the system control unit 14 of the information providing server 1 according to the present embodiment.

  The user terminal 3 accesses the information providing server 1 based on a user operation, and the information providing server 1 transmits the Web page of the information providing site to the user terminal 3 in response to this. Based on the Web page displayed on the display unit 33 of the user terminal 3, the user selects a seasonal category for considering the purchase of the product. Then, the user terminal 3 transmits to the information providing server 1 a request for a moving image playback page in which the category ID of the selected seasonal category is set. The process shown in FIG. 9 is started when the information providing server 1 receives a request for a moving image reproduction page.

  First, the system control unit 14 acquires the category ID of the selected seasonal category from the received request (step S11). Next, the system control unit 14 acquires information on a genre belonging to the selected seasonal category (step S12). Specifically, the system control unit 14 acquires each genre ID corresponding to the acquired category ID from the seasonal category DB 12c. Then, the system control unit 14 acquires, from the genre DB 12b, the genre name corresponding to each acquired genre ID, image data of products of the genre, and JAN codes of products belonging to the genre.

  Next, the system control unit 14 initializes the check state of each genre belonging to the selected seasonal category (step S13). This check state is a check state of the check box 121 displayed in the moving image display area 120. Specifically, the system control unit 14 validates the check status of one genre and invalidates the check status of the other genres.

  Next, the system control unit 14 transmits the HTML document of the moving image playback page to the user terminal 3 (step 14). At this time, the system control unit 14 displays the check box 121 corresponding to each genre belonging to the selected seasonal category and the heading thereof on the video playback page so that the check box 121 and the heading are displayed in the video display area 120 of the video playback page. Rewrite the HTML document and send it.

  Based on the description of the HTML document received from the information providing server 1, the user terminal 3 displays a video playback page including the video playback screen 100 on the display unit 33 and starts a video playback program. The user terminal 3 transmits a request for map moving image data to the information providing server 1.

  When receiving a request for map moving image data, the system control unit 14 generates one frame image data constituting the map moving image data. Here, the system control unit 14 generates frame image data in which only the Japan map M on which the object J is not arranged is drawn, and transmits the generated frame image data to the user terminal 3.

  The user terminal 3 displays the frame image in the moving image display area 120 of the moving image reproduction screen 100 based on the received frame image data. Thereby, the moving image reproduction screen 100 as shown in FIG. 2 is displayed.

  Next, the system control unit 14 sets a day before a predetermined number of months from today's date as the processing target day (step S15). Next, the system control unit 14 sets “stopped” as the reproduction state of the map moving image (step S16). The playback state includes a stop state and a playback state. Next, the system control unit 14 executes a request response process described later (step S17). When a user operation such as a click on the playback control button 131 or a click on the object J is performed on the user terminal 3, the playback state is changed in the request handling process.

  Next, the system control unit 14 determines whether or not the playback state is being played back (step S18). At this time, if the system control unit 14 determines that the playback state is not being played back (step S18: NO), the system control unit 14 proceeds to step S17. That is, the system control unit 14 executes the request handling process until the user performs a map moving image reproduction operation.

  On the other hand, if the system control unit 14 determines that the playback state is being played back (step S18: YES), the system control unit 14 generates and transmits frame image data. First, the system control unit 14 develops a bitmap image of the Japanese map M in a predetermined area of the RAM 37b (step S19).

  Next, the system control unit 14 specifies one genre in which the check state is valid among the genres belonging to the selected seasonal category (step S20). Next, the system control unit 14 acquires the moving average value of the purchase ratio of each prefecture on the current processing target date of the product of the specified genre (step S21). Specifically, the system control unit 14 acquires a genre ID of the specified genre and a moving average value corresponding to the processing target date from the purchase information DB 12e.

  Next, the system control unit 14 ranks the prefectures in descending order of the acquired moving average value as the ranking means, and determines the ranking (step S22).

  Next, the system control unit 14 generates one piece of frame image data (step S23). Specifically, the system control unit 14 determines the size of the object J corresponding to each ranking for each prefecture. Further, the system control unit 14 sets the color of each object J to a color corresponding to the specified genre. Then, the system control unit 14 draws the object J having the determined size on the bitmap image of the Japanese map M. At this time, the system control unit 14 determines the display position of each object J based on longitude and latitude information registered in the map information DB 12a. That is, the system control unit 14 causes the object J to be displayed on the map at a position where the object J is ranked. Further, the system control unit 14 draws the object J including the image of the product of the specified genre for the prefecture with the highest ranking. In addition, the system control unit 14 draws the object J only for the prefectures whose ranking is from the first to the predetermined ranking.

  Next, the system control unit 14 determines whether or not all genres for which the check state is valid have been identified (step S24). At this time, when the system control unit 14 determines that there is a genre that has not yet been specified (step S24: NO), the system control unit 14 specifies one genre that has not yet been specified (step S25), and then proceeds to step S21. Transition.

  The system control unit 14 draws the object J corresponding to each genre in which the check state is enabled on the bitmap image of the Japanese map M by repeating the processes of steps S21 to S23.

  If the system control unit 14 determines that all the genres for which the check state is enabled are specified (step S24: YES), the bitmap image of the Japan map M on which the object J is drawn is framed. It transmits to the user terminal 3 as image data (step S26).

  The user terminal 3 performs a drawing process based on the frame image data received from the information providing server 1, and as shown in FIGS. 3 and 4, the frame image indicating the ranking at the date indicated by the processing target date. Is displayed in the moving image display area 120. Thus, the system control unit 14 causes the user terminal 3 to display the Japan map M on which the object J indicating the ranking based on the purchase ratio is arranged as a control means.

  Next, the system control unit 14 adds 1 to the processing target date and updates the processing target date (step S27). Next, the system control unit 14 determines whether or not the processing target date is the same as today's date (step S28). At this time, if the system control unit 14 determines that the processing target date is not the same as today's date (step S28: NO), the system control unit 14 proceeds to step S17.

  The system control unit 14 repeats the processes of steps S17 to S27 to generate frame image data while sequentially generating frame image data indicating the purchase ratio ranking of each prefecture as of that day. It transmits to the user terminal 3.

  The user terminal 3 sequentially performs drawing processing based on each frame image data sequentially received from the information providing server 1. Thereby, the map moving image in which the object J changes according to the transition of the ranking by the purchase ratio of each prefecture is displayed in the moving image display area 120.

  When the system control unit 14 determines that the processing target date is the same as today's date (step S28: YES), the system control unit 14 ends the processing illustrated in FIG.

  FIG. 10 is a flowchart illustrating a processing example of request handling processing in the system control unit 14 of the information providing server 1 according to the present embodiment.

  As illustrated in FIG. 10, the system control unit 14 determines whether a check state change request has been received from the user terminal 3 (step S <b> 51). The user terminal 3 transmits a check state change request when the check state of the check box 121 in the moving image display area 120 is changed by a user operation. In this check state change request, the check state corresponding to each genre after the change is set by the user terminal 3.

  If the system control unit 14 determines that the check state change request has been received (step S51: YES), the check state held in the information providing server 1 is set to the check state change request. (Step S52). When completing the process of step S52, the system control unit 14 ends the request handling process.

  On the other hand, if it is determined that the check state change request has not been received (step S51: NO), the system control unit 14 determines whether a reproduction request has been received from the user terminal 3 (step S53). The user terminal 3 transmits a reproduction request when the reproduction button 131a is clicked.

  At this time, if the system control unit 14 determines that a reproduction request has been received (step S53: YES), the system control unit 14 changes the reproduction state to reproduction (step S54). When completing the process of step S54, the system control unit 14 ends the request handling process.

  On the other hand, when determining that the reproduction request has not been received (step S53: NO), the system control unit 14 determines whether a stop request has been received from the user terminal 3 (step S55). The user terminal 3 transmits a stop request when the stop button 131b is clicked.

  At this time, if the system control unit 14 determines that a stop request has been received (step S55: YES), the system control unit 14 changes the playback state to stop (step S56). When completing the process of step S56, the system control unit 14 ends the request handling process.

  On the other hand, if it is determined that the stop request has not been received (step S55: NO), the system control unit 14 determines whether or not a product information request has been received from the user terminal 3 (step S57). The user terminal 3 transmits a product information request when the moving image display area 120 is clicked. In the product information request, the coordinates of the position clicked in the moving image display area 120 (an example of specific information) are set by the user terminal 3.

  When it is determined that the product information request has been received as the acquisition unit (step S57: YES), the system control unit 14 determines whether any object J has been clicked (step S58). Specifically, the system control unit 14 specifies the prefecture corresponding to the clicked position based on the coordinates set in the product information request and the longitude / latitude information registered in the map information DB 12a. . Next, the system control unit 14 acquires a ranking in each genre for which the check state is valid for the specified prefecture. Next, the system control unit 14 determines the display mode of the object J corresponding to each genre (whether or not the object J is displayed, the size of the object J) based on the ranking. Then, the system control unit 14 determines whether any object J has been clicked based on the coordinates of the clicked position, the information on the latitude and longitude of the specified prefecture, and the display mode of each object J.

  At this time, if the system control unit 14 determines that any of the objects J has not been clicked (step S58: NO), it ends the request handling process.

  On the other hand, if the system control unit 14 determines that any object J has been clicked (step S58: YES), the system control unit 14 changes the reproduction state to stop (step S59).

  Next, the system control unit 14 specifies a genre and a prefecture corresponding to the clicked object J (step S60).

  Next, the system control unit 14 searches for products that belong to the specified genre (step S61). Specifically, the system control unit 14 searches the genre DB 12b for a JAN code of a product corresponding to the specified genre ID.

  Next, the system control unit 14 acquires a moving average value of the purchase ratio of each searched product for the current processing target date of the specified prefecture (step S62). Specifically, the system control unit 14 acquires a moving average value corresponding to the group code of the specified prefecture, the current processing target date, and the JAN code of the searched product from the purchase information DB 12e.

  Next, the system control unit 14 ranks the retrieved products in descending order of the acquired moving average value as a commercial transaction target ranking unit, and determines the ranking (step S63).

  Next, the system control unit 14 transmits, to the user terminal 3, information on the first ranked product among the searched products (Step S <b> 64). Specifically, the system control unit 14 transmits product information including the product name, image data, product description, current processing target date, and the like of the product with the first ranking to the user terminal 3. When completing the process of step S64, the system control unit 14 ends the request handling process.

  Based on the product information received from the information providing server 1, the user terminal 3 displays a product information window 140 on the display unit 33 as shown in FIG. 5.

  In step S57, when it is determined that the product information request has not been received (step S57: NO), the system control unit 14 determines whether a ranking page request has been received from the user terminal 3 (step S65). . The user terminal 3 transmits a ranking page request when the ranking link 144 in the product information window 140 is clicked.

  At this time, if it is determined that the ranking page request has not been received (step S65: NO), the system control unit 14 ends the request handling process.

  On the other hand, if the system control unit 14 determines that the ranking page request has been received (step S65: YES), the system control unit 14 transmits the ranking page HTML document to the user terminal 3 (step S66). The ranking of the purchase ratio of each product for the prefecture and genre corresponding to the product information window 140 currently displayed by the user terminal 3 has already been determined in the process of step S63. Therefore, the system control unit 14 generates an HTML document for the ranking page based on the ranking result, and transmits the generated HTML document. When completing the process of step S65, the system control unit 14 ends the request handling process.

  The user terminal 3 displays a ranking page on the display unit 33 based on the HTML document received from the information providing server 1.

  As described above, according to the present embodiment, the system control unit 14 of the information providing server 1 is based on the information on the number of purchases in each prefecture registered in the purchase information DB 12e (moving average value of purchase ratio). In addition, an object J indicating the ranking of the prefectures that are ranked is arranged according to the number of purchases of products belonging to the genre determined by the system control unit 14 or the genre determined by the user. The made Japan map M is displayed on the user terminal 3. Therefore, the user can clearly understand the number of purchases in each prefecture compared with other prefectures according to the order indicated by the displayed object J.

  Further, the system control unit 14 gives each prefecture a ranking at the time of each date based on the number of purchases corresponding to each date as the history of the number of purchases registered in the purchase information DB 12e. The moving image of the Japan map M in which the object J changes in response to is displayed on the user terminal 3. Therefore, the change of the order according to the number of purchases of goods is shown by the object J arrange | positioned on the Japan map M changing as time passes. Therefore, the user can easily understand the change in the number of purchases in each prefecture.

  Further, the system control unit 14 purchases per unit resident in a predetermined genre based on the purchase number information registered in the purchase information DB 12e and the resident number information registered in the member number DB 12d. Rank each prefecture according to the number. Therefore, the displayed object J indicates the order of prefectures according to the number of purchases per unit resident. Therefore, the user can understand the number of purchases in each prefecture without the influence of the number of residents.

  In addition, when the object J displayed on the user terminal 3 is clicked by the user, the system control unit 14 acquires coordinates indicating the display position of the clicked object J from the user terminal 3, and uses the acquired coordinates. Based on the number of purchases of the specified prefecture, the product information window 140 showing the information of the product having the highest purchase number in the prefecture among the products belonging to the genre corresponding to the clicked object J is displayed on the user terminal 3. To display. Therefore, it is possible to give a user a motivation to purchase a product on which information is displayed.

  Further, the system control unit 14 ranks the products belonging to the genre according to the number of purchases based on the number of purchases in the prefectures specified by the coordinates indicating the display position of the clicked object J, and belongs to the genre. A ranking page showing a list of products corresponding to the ranking is displayed on the user terminal 3. Therefore, the user can determine a product to purchase based on the ranking posted on the ranking page.

  Further, the system control unit 14 searches for a product belonging to the genre specified by the coordinates indicating the display position of the clicked object J, and causes the user terminal 3 to display a ranking page indicating the search result. Therefore, the user can determine a product to purchase from products belonging to the selected genre.

  In addition, the system control unit 14 causes the user terminal 3 to display at least one object J among the objects J arranged on the map of Japan M as an object indicating an image of products of rank and genre according to the number of purchases. Therefore, the user can easily understand the genre that is the subject of the ranking.

  In the embodiment described above, the map video is reproduced by the terminal device of the user who purchases the product. However, the map video is reproduced by the terminal device of a store or the like which sells the product. Also good.

  In the above embodiment, the region of the present invention is applied to a prefecture, and ranking and display of the object J are performed in each prefecture. For example, the region of the present invention is applied to a municipality. May be. Further, the display range of the map is not limited to the whole of Japan, but may be a specific prefecture, for example.

  Moreover, in the said embodiment, although the information provision server 1 performed ranking of each area with the moving average value of the purchase ratio, for example, ranking may be performed without calculating the moving average value, You may rank simply by the number of purchases without dividing by the number of residents.

  Moreover, in the said embodiment, although the object of the commercial transaction of this invention was applied to goods and each area was ranked according to the purchase number of goods, the object of commercial transaction of this invention was applied to a service, Each region may be ranked according to the number of reservations for use. For example, the service is applied to the provision of accommodation facilities, and the number of reserved rooms is set as the number of reservations. The genre of accommodation facilities includes, for example, business hotels, luxury hotels, resort hotels, hot spring inns, pensions, guesthouses, lodges, condominiums and so on. Seasonal categories of accommodation facilities include, for example, accommodation facilities used for summer leisure, accommodation facilities used for winter sports, and accommodation facilities for Christmas. In addition, the number of reservations for each area may not be the number reserved by residents in the area, but the number of accommodation facilities located in the area may be reserved. And the information provision server 1 ranks each area according to the reservation number of the accommodation facilities which belong to the genre selected by the user, for example, and the map where the object which shows the said rank of the ranked area is arrange | positioned Is displayed on the user terminal 3. Thereby, the user can easily understand which area of the accommodation facilities belonging to the genre selected by the user is well reserved.

  The genre of the product may be indicated by the size, pattern, or shape of the object, and the purchase ratio may be indicated by the color, pattern, or shape of the object.

  Moreover, in the said embodiment, map moving image data was produced | generated so that a ranking might change for every day unit, For example, map moving image data is produced so that a ranking may change for every week unit, every 10 days, etc. May be.

  Further, the information providing server 1 and the EC server 2 may be configured as an integrated server device. Further, a database management server may be provided separately, and the database management server may manage the map information DB 12a, the genre DB 12b, the season category DB 12c, the number of members DB 12d, the purchase information DB 12e, the member information DB 22a, the product DB 22b, and the history DB 22c. In this case, the information providing server 1 acquires information necessary for generating map moving image data from the database management server, and temporarily stores it in the storage unit 12 or the RAM 37c for use.

  Moreover, in the said embodiment, although the user terminal 3 received the moving image data from the information provision server 1, and performed reproduction | regeneration processing, the transition of the ranking of each area was displayed, but the user terminal 3 is other than moving image data. The transition of the ranking may be displayed using the data. For example, a web page having a predetermined area for displaying a still image of a map on which an object is arranged is displayed on the user terminal 3. Then, the user terminal 3 transmits a request to the information providing server 1 at a predetermined time interval by Ajax (Asynchronous JavaScript (registered trademark) + XML) or the like, and thereby the still image data of the map in which the object is arranged. Are sequentially obtained from the information providing server 1, and still images of the map in which the objects are arranged are sequentially displayed at predetermined time intervals in a predetermined area in the Web page. Thereby, the transition of the ranking can be displayed. Further, for example, the user terminal 3 acquires map still image data from the information providing server 1 and displays the map still image in the Web page. Then, the user terminal 3 obtains information such as the size of the object corresponding to the ranking of each region and information such as the display position of the object corresponding to the longitude and latitude of each region from the information providing server 1. Based on the above, an object may be displayed on a still image of a map in a Web page.

  Moreover, in the said embodiment, although the information provision server 1 was made to display the moving image of the map which shows the transition of the ranking of each area on the user terminal 3, for example, the ranking of each area only of a temporary point is shown. A still image of the map may be displayed on the user terminal 3.

DESCRIPTION OF SYMBOLS 1 Information provision server 2 EC server 3 User terminal 11 Communication part 12 Storage part 12a Map information DB
12b Genre DB
12c Seasonal Category DB
12d Membership DB
12e Purchasing information DB
13 Input / output interface 14 System controller 14a CPU
14b ROM
14c RAM
15 System bus 22a Member information DB
22b Product DB
22c History DB
NW Network S Information Providing System

Claims (8)

The terminal device is a server device connectable via a network,
Storage means for storing transaction information indicating at least one of the number of purchased products in the region or the number of service reservations in the region as the number of established commercial transactions;
Ranking means for ranking each region according to the number of establishments in the genre based on the transaction information of the product or service that is the target of the commercial transaction belonging to a predetermined genre;
Control means for causing the terminal device to display a map on which objects indicating the ranking of the regions ranked by the ranking means are arranged;
A server device comprising: The server device according to claim 1,
The storage means stores the transaction information indicating the history of the number of establishments,
The ranking means assigns the rankings at a plurality of points corresponding to the history of the number of establishments indicated by the transaction information to each region,
The server device, wherein the control device causes the terminal device to display a moving image of the map in which the object changes according to the change of the ranking given by the ranking device. In the server apparatus according to claim 1 or 2,
Further comprising resident number information storage means for storing resident number information indicating the resident number of the area,
The ranking means ranks each region according to the number of establishments per unit resident in the genre based on the transaction information and the resident number information of the commercial transaction belonging to the genre. The server apparatus characterized by attaching. The server apparatus according to any one of claims 1 to 3,
When the object displayed by the terminal device is selected, the information processing device further includes an acquisition unit that acquires specific information for specifying the region corresponding to the display position of the selected object from the terminal device.
The control means is based on the transaction information of the area specified by the specific information acquired by the acquisition means, and among the objects of the commercial transaction belonging to the genre, the most established number in the area. A server device that displays information on a target of a commercial transaction on the terminal device. The server device according to claim 4,
Based on the transaction information of the area specified by the specific information acquired by the acquisition means, a commercial transaction target ranking means for ranking each commercial transaction target belonging to the genre according to the number of establishments. Further comprising
The said control means displays the information which shows the object of each said commercial transaction which belongs to the said genre corresponding to the order | rank given by the said commercial transaction object ranking means on the said terminal device, The server apparatus characterized by the above-mentioned. A display control method in a server device to which a terminal device can be connected via a network,
A storage step of storing in the storage means transaction information indicating at least one of the number of purchased products in the region or the number of service reservations in the region as the number of established commercial transactions;
A ranking step of ranking each of the regions according to the number of establishments in the genre based on the transaction information of the product or service that is the target of the commercial transaction belonging to a predetermined genre;
A control step of causing the terminal device to display a map in which objects indicating the ranking of the regions ranked in the ranking step are arranged;
A display control method comprising: In a computer included in a server device to which a terminal device can be connected via a network,
A storage step of storing in the storage means transaction information indicating at least one of the number of purchased products in the region or the number of service reservations in the region as the number of established commercial transactions;
A ranking step of ranking each of the regions according to the number of establishments in the genre based on the transaction information of the product or service that is the target of the commercial transaction belonging to a predetermined genre;
A control step of causing the terminal device to display a map in which objects indicating the ranking of the regions ranked in the ranking step are arranged;
A display control program for executing In a computer included in a server device to which a terminal device can be connected via a network,
A storage step of storing in the storage means transaction information indicating at least one of the number of purchased products in the region or the number of service reservations in the region as the number of established commercial transactions;
A ranking step of ranking each of the regions according to the number of establishments in the genre based on the transaction information of the product or service that is the target of the commercial transaction belonging to a predetermined genre;
A control step of causing the terminal device to display a map in which objects indicating the ranking of the regions ranked in the ranking step are arranged;
A recording medium in which a display control program for executing is recorded in a computer-readable manner.

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