JP2013012011A - Audience survey system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an audience survey system which can extract site identification information and user identification information without depending on types of user terminals or types of applications installed in the user terminals.SOLUTION: An audience rating survey system 100 comprises a communication path setting server 20, a proxy server 30, and an information generation server 40. The communication path setting server 20 extracts user identification information in an authentication process of a portable terminal 10. The proxy server 30 extracts site identification information on the basis of information received from the portable terminal 10 via the communication path setting server 20. The information generation server 40 stores the user identification information extracted by the communication path setting server 20 and the site identification information extracted by the proxy server 30.

Description

  The present invention relates to a viewing survey system that extracts site identification information and user identification information.

  Conventionally, various techniques for detecting viewing of a website have been proposed (for example, Patent Document 1). For example, when the proxy server authenticates the user terminal, a technique is conceivable in which the proxy server extracts site identification information for identifying a website to be accessed by the user and user identification information for identifying the user. Alternatively, a technique is conceivable in which the proxy server extracts site identification information and user identification information when a simple proxy server accessed by the user terminal relays information.

JP 2011-53812 A

  However, in recent years, various user terminals have been distributed, and it is conceivable that the proxy method is not supported depending on the type of user terminal or the type of application provided in the user terminal. It is also possible that the proxy settings themselves are not supported.

  Therefore, in the above-described technique, there are cases where site identification information and user identification information cannot be extracted.

  The present invention has been made to solve the above-described problems, and can extract site identification information and user identification information without depending on the type of user terminal or the type of application provided in the user terminal. The purpose is to provide a viewing survey system.

  The viewing survey system according to the first feature extracts site identification information for identifying a website that a user intends to access using a user terminal and user identification information for identifying the user. The viewing surveillance system authenticates the user terminal to establish a secure virtual communication path with the user terminal, and a proxy server that allows only access from the communication path setting server, And a storage unit that stores information that associates the site identification information with the user identification information. The communication path setting server extracts the user identification information in the authentication procedure of the user terminal. The proxy server extracts the site identification information based on information received from the user terminal via the communication path setting server. The user identification information extracted by the communication path setting server and the site identification information extracted by the proxy server are stored in the storage unit.

  In the first feature, when the user terminal does not support the proxy method, the proxy server is a transparent relay server that transparently relays information received from the user terminal via the communication path setting server. Function.

  1st characteristic WHEREIN: The terminal identification information which identifies the said user terminal uniquely is provided to the information transmitted to the said proxy server from the said communication path setting server. The communication path setting server extracts the user identification information together with the terminal identification information in the authentication procedure of the user terminal. The proxy server extracts the site identification information together with the terminal identification information based on information received from the user terminal via the communication path setting server. The user identification information extracted by the communication path setting server and the site identification information extracted by the proxy server are associated based on the terminal identification information.

  ADVANTAGE OF THE INVENTION According to this invention, the viewing-and-listening investigation system which makes it possible to extract site identification information and user identification information without depending on the kind of user terminal or the kind of application provided in a user terminal can be provided.

FIG. 1 is a diagram showing an audience rating survey system 100 according to the first embodiment. FIG. 2 is a diagram illustrating the information generation server 40 according to the first embodiment. FIG. 3 is a diagram illustrating information stored in the storage unit 44 according to the first embodiment.

  Hereinafter, a viewing survey system according to an embodiment of the present invention will be described with reference to the drawings. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals.

  However, it should be noted that the drawings are schematic and ratios of dimensions and the like are different from actual ones. Therefore, specific dimensions and the like should be determined in consideration of the following description. Moreover, it is a matter of course that portions having different dimensional relationships and ratios are included between the drawings.

[Outline of Embodiment]
The viewing surveillance system according to the embodiment extracts site identification information for identifying a website that a user intends to access using a user terminal and user identification information for identifying the user. The viewing surveillance system authenticates the user terminal to establish a secure virtual communication path with the user terminal, and a proxy server that allows only access from the communication path setting server, And a storage unit that stores information that associates the site identification information with the user identification information. The communication path setting server extracts the user identification information in the authentication procedure of the user terminal. The proxy server extracts the site identification information based on information received from the user terminal via the communication path setting server. The user identification information extracted by the communication path setting server and the site identification information extracted by the proxy server are stored in the storage unit.

  In the embodiment, since the communication path setting server is interposed between the user terminal and the proxy server, the site identification information and the user identification information can be extracted even if the user terminal does not support the proxy method. .

[First Embodiment]
(Viewing survey system)
The viewing survey system according to the first embodiment will be described below. FIG. 1 is a diagram showing an audience rating survey system 100 according to the first embodiment.

  As shown in FIG. 1, the audience rating survey system 100 includes a mobile terminal 10, a communication path setting server 20, a proxy server 30, an information generation server 40, and a network 50.

  The mobile terminal 10 is an example of a user terminal having an OS (Operation System) and various applications that operate on the OS. The mobile terminal 10 has a function of performing wireless communication. The wireless communication may be communication connected to a mobile communication network or communication connected to a wireless LAN.

  Here, there is a case where the mobile terminal 10 does not have a function of directly connecting to the proxy server 30. That is, there is a case where the mobile terminal 10 does not support the proxy method.

  In the first embodiment, a case where a user accesses a website using the mobile terminal 10 will be mainly described.

  Therefore, the mobile terminal 10 transmits site identification information for identifying the website that the user is trying to access to the communication path setting server 20. In addition, since a secure communication path is set between the mobile terminal 10 and the communication path setting server 20, the mobile terminal 10 transmits user identification information for identifying the user to the communication path setting server 20.

  The communication path setting server 20 authenticates the mobile terminal 10 to set a secure virtual communication path between the mobile terminal 10 and the communication path setting server 20. In other words, the communication path setting server 20 is a VPN server that sets a VPN (Virtual Private Network) between the mobile terminal 10 and the communication path setting server 20.

  Here, it should be noted that the authentication of the mobile terminal 10 in the VPN setting does not depend on the type of the mobile terminal 10 or the type of application provided in the mobile terminal 10. That is, it is possible to set the VPN regardless of the type of the mobile terminal 10 or the type of application provided in the mobile terminal 10.

  Specifically, the communication path setting server 20 acquires user identification information (for example, a pre-registered user ID) that uniquely identifies a user who uses the mobile terminal 10 from the mobile terminal 10 in the authentication procedure of the mobile terminal 10. To do. In addition, in the authentication procedure of the mobile terminal 10, the communication path setting server 20 starts communication with terminal identification information (for example, an IP address) that uniquely identifies the mobile terminal 10 in addition to the user identification information. Time information indicating the time is acquired from the mobile terminal 10. The terminal identification information may be a permanent global IP address or a dynamically assigned private IP address. Alternatively, the terminal identification information may be other identification information.

  In the first embodiment, the communication path setting server 20 extracts at least user identification information in the authentication procedure of the mobile terminal 10. The communication path setting server 20 may extract terminal identification information or time information in addition to user identification information in the authentication procedure of the mobile terminal 10. The communication path setting server 20 transmits the extracted information to the information generation server 40.

  The proxy server 30 relays information transmitted from the mobile terminal 10 via the communication path setting server 20 to the network 50. Further, the proxy server 30 permits only access from the communication path setting server 20.

  Here, the proxy server 30 functions as a proxy server that accesses a website as a proxy of the mobile terminal 10 when the mobile terminal 10 is compatible with the proxy method.

  On the other hand, the proxy server 30 functions as a transparent relay server that transparently relays information received from the mobile terminal 10 via the communication path setting server 20 when the mobile terminal 10 does not support the proxy method.

  In the first embodiment, the proxy server 30 extracts site identification information based on information received from the mobile terminal 10 via the communication path setting server 20. That is, the proxy server 30 extracts site identification information included in information received from the mobile terminal 10 via the communication path setting server 20. The proxy server 30 may extract terminal identification information or time information in addition to the site identification information based on information received from the portable terminal 10 via the communication path setting server 20. The proxy server 30 transmits the extracted information to the information generation server 40.

  The information generation server 40 generates audience rating information. Specifically, the information generation server 40 generates audience rating information that associates the user identification information extracted by the communication path setting server 20 with the site identification information extracted by the proxy server 30. Details of the information generation server 40 will be described later (see FIG. 2).

  The network 50 is a network connected to various websites. The network 50 is, for example, an IP communication network.

(Information generation server)
Hereinafter, the information generation server according to the first embodiment will be described. FIG. 2 is a diagram illustrating the information generation server 40 according to the first embodiment.

  As illustrated in FIG. 2, the information generation server 40 includes a first acquisition unit 41, a second acquisition unit 42, a mapping unit 43, and a storage unit 44.

  The first acquisition unit 41 acquires information extracted by the communication path setting server 20. Specifically, the first acquisition unit 41 acquires at least user identification information from the communication path setting server 20. Further, the first acquisition unit 41 may obtain terminal identification information or time information from the communication path setting server 20 in addition to the user identification information.

  The second acquisition unit 42 acquires information extracted by the proxy server 30. Specifically, the second acquisition unit 42 acquires at least site identification information from the proxy server 30. The second acquisition unit 42 may obtain terminal identification information or time information from the proxy server 30 in addition to the site identification information.

  The mapping unit 43 associates the information acquired by the first acquisition unit 41 with the information acquired by the second acquisition unit 42. Specifically, the mapping unit 43 associates at least user identification information with site identification information.

  For example, when the terminal identification information (for example, IP address) is acquired by the first acquisition unit 41 and the second acquisition unit 42, the mapping unit 43 uses the user identification information and the site identification information based on the terminal identification information. May be associated with each other. Specifically, the mapping unit 43 associates the site identification information acquired together with the same terminal identification information as the terminal identification information acquired together with the user identification information with the user identification information.

  Alternatively, the mapping unit 43 may associate the user identification information with the site identification information based on the time information when the time information is acquired by the first acquisition unit 41 and the second acquisition unit 42. Specifically, the mapping unit 43 associates the site identification information acquired with the same time information as the time information acquired together with the user identification information with the user identification information.

  The storage unit 44 stores information associated with the mapping unit 43. Specifically, as shown in FIG. 3, the storage unit 44 stores information that associates user identification information, site identification information, and terminal identification information (for example, an IP address). The storage unit 44 may store time information in addition to the information shown in FIG.

(Function and effect)
In the first embodiment, since the communication path setting server 20 is interposed between the mobile terminal 10 and the proxy server 30, even if the mobile terminal 10 does not support the proxy method, the site identification information and the user identification information Can be extracted.

  In the first embodiment, since the proxy server 30 permits only access from the communication path setting server 20, security is maintained.

  In the first embodiment, since the communication path setting server 20 authenticates the mobile terminal 10, the site identification information and the user identification information can be extracted regardless of the type of wireless communication performed by the mobile terminal 10.

  In the first embodiment, since the communication path setting server 20 is merely interposed between the mobile terminal 10 and the proxy server 30, it is not necessary to install new software on the mobile terminal 10.

[Other Embodiments]
Although the present invention has been described with reference to the above-described embodiments, it should not be understood that the descriptions and drawings constituting a part of this disclosure limit the present invention. From this disclosure, various alternative embodiments, examples and operational techniques will be apparent to those skilled in the art.

  In the embodiment, the information generation server 40 illustrated a case in which site identification information and user identification information are associated with each other based on terminal identification information or time information. However, the embodiment is not limited to this. Specifically, the information generation server 40 may associate the site identification information extracted within a predetermined time after the user identification information is extracted with the user identification information. In other words, the information generation server 40 may associate the site identification information acquired within a predetermined time after the user identification information is acquired with the user identification information.

  In the embodiment, the user identification information is information that uniquely identifies a user who uses the mobile terminal 10. However, the embodiment is not limited to this. The user identification information only needs to uniquely identify the mobile terminal 10. For example, in the case where there is only one user who uses the mobile terminal 10, the user identification information only needs to uniquely identify the mobile terminal 10.

  DESCRIPTION OF SYMBOLS 10 ... Portable terminal, 20 ... Communication path setting server, 30 ... Proxy server, 40 ... Information generation server, 41 ... 1st acquisition part, 42 ... 2nd acquisition part, 43 ... Mapping part, 44 ... Storage part, 50 ... Network , 100 ... Viewing survey system

Claims (3)

A viewing survey system that extracts site identification information for identifying a website that a user intends to access using a user terminal and user identification information for identifying the user,
A communication path setting server that sets a secure virtual communication path with the user terminal by authenticating the user terminal;
A proxy server that only allows access from the communication path setting server;
A storage unit for storing information associating the site identification information and the user identification information;
The communication path setting server extracts the user identification information in the authentication procedure of the user terminal,
The proxy server extracts the site identification information based on information received from the user terminal via the communication path setting server,
The viewing survey system, wherein the user identification information extracted by the communication path setting server and the site identification information extracted by the proxy server are stored in the storage unit. When the user terminal does not support the proxy method,
The viewing survey system according to claim 1, wherein the proxy server functions as a transparent relay server that transparently relays information received from the user terminal via the communication path setting server. The information transmitted from the communication path setting server to the proxy server is provided with terminal identification information for identifying the user terminal,
The communication path setting server extracts the user identification information together with the terminal identification information in the authentication procedure of the user terminal,
The proxy server extracts the site identification information together with the terminal identification information based on information received from the user terminal via the communication path setting server,
The viewing survey according to claim 1, wherein the user identification information extracted by the communication path setting server and the site identification information extracted by the proxy server are associated based on the terminal identification information. system.

Images