JP2013009038A - Advertisement storage apparatus, advertisement storage method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To store advertisements distributed together with video contents, thereby allowing a viewer to view the advertisements with arbitrary timing.SOLUTION: An advertisement storage apparatus 10 comprises: a reproduction part 12 for reproducing a video content and an advertisement added to the video content; an advertisement storage part 13 for storing advertisement information on the advertisement reproduced with the video content by the reproduction part; a list presentation control part 14 which presents to the viewer a list of the advertisement stored in the advertisement storage part 13; and an advertisement presentation control part 15 which acquires according to the advertisement information the advertisement selected by the viewer from in the list presented by the list presentation control part 14 and presents the acquired advertisement to the viewer.

Description

  The present invention relates to an advertisement storage device, an advertisement storage method, and a program for storing advertisements distributed on Internet television.

  2. Description of the Related Art In recent years, Internet televisions for viewing video content using services provided on the Internet via the Internet connection have been spreading. The Internet TV can view a large number of video contents all over the world by a terminal (for example, STB or PC) connected to the Internet.

  Internet television realizes free video content by distributing advertisements with distributed video content. In Internet television, for example, advertisements are displayed on a part of a page on which video content is displayed, are displayed so as to be overlaid on video content, or are displayed at the beginning or in the middle of video content. (Non-Patent Document 1).

https: // www. Google. com / adsense / login / ja / index. html [search February 10, 2011]

  However, even if the displayed advertisement is an advertisement that the viewer is interested in, the distribution of the advertisement is a real-time distribution that switches from time to time, so the viewer clicks on the advertisement and accesses the advertisement web page. There was a problem that the advertisement was switched before it was done. In addition, even when the displayed advertisement is an advertisement that the viewer is interested in, since the video content is being viewed, there has been a demand for browsing the advertisement web page later.

  Accordingly, the present invention has been made in view of the above-described problems, and an advertisement storage device and an advertisement that allow a viewer to view an advertisement at an arbitrary timing by accumulating an advertisement distributed together with video content. An object is to provide a storage method and a program.

  The present invention proposes the following matters in order to solve the above problems. In addition, in order to make an understanding easy, although the code | symbol corresponding to embodiment of this invention is attached | subjected and demonstrated, it is not limited to this.

  (1) The present invention is an advertisement storage device for storing advertisements distributed together with video content from a content server, and playback means for playing back the video content and the advertisement (for example, corresponding to the playback unit 12 in FIG. 1). And an advertisement storage means (for example, equivalent to the advertisement storage unit 13 in FIG. 1) for storing information relating to the advertisement reproduced together with the video content by the reproduction means, and a list of advertisements stored in the advertisement storage means Based on information related to the advertisement, a list presentation control means (for example, equivalent to the list presentation control unit 14 in FIG. 1) to be presented to the user and an advertisement selected by the viewer from the list presented by the list presentation control means And an advertisement presentation control means (for example, equivalent to the advertisement presentation control unit 15 in FIG. 1) for presenting the acquired advertisement to the viewer. That has proposed the advertisement storage device.

  According to this invention, the playback means plays back video content and advertisements. The advertisement storage means stores information related to the advertisement reproduced together with the video content by the reproduction means. The list presentation control means presents a list of advertisements stored in the advertisement storage means to the viewer. The advertisement presentation control means acquires an advertisement selected by the viewer from the list presented by the list presentation control means based on information about the advertisement, and presents the acquired advertisement to the viewer. Therefore, by accumulating advertisements distributed together with video content, the viewer can arbitrarily select and view advertisements from the accumulated advertisements at an arbitrary timing.

  (2) In the advertisement storage device according to (1), the advertisement storage unit stores information related to an advertisement that is selected by the viewer among advertisements reproduced together with video content by the reproduction unit. It proposes an advertisement storage device characterized by the above.

  According to the present invention, the advertisement storage means stores information related to the advertisement selected by the viewer among the advertisements reproduced together with the video content by the reproduction means. Therefore, it is possible to store only the advertisement that the viewer wants to browse.

  (3) The present invention includes a transmission unit that transmits information related to the advertisement stored in the advertisement storage unit to the server of the provider that distributes the video content, in the advertisement storage device of (2). We have proposed an advertisement storage device characterized by

  According to this invention, a transmission means transmits the information regarding the advertisement memorize | stored in the advertisement memory | storage means to the server of the provider who distributes video content. Therefore, the business operator can acquire a list of advertisements that the viewer is interested in, and can use it for determining advertisements to be distributed.

  (4) In the advertisement storage device according to (1) to (3), the information related to the advertisement stored in the advertisement storage unit includes address information of the advertisement and a reproduction time of the advertisement. A featured advertisement storage device is proposed.

  According to this invention, the information regarding the advertisement stored in the advertisement storage means includes the address information of the advertisement and the reproduction time of the advertisement. Therefore, the viewer can select the advertisement to browse based on the reproduction time of the advertisement.

  (5) In the advertisement storage device according to (4), the information related to the advertisement stored in the advertisement storage unit includes position information on the screen of the advertisement when played back. We have proposed an advertising storage device.

  According to this invention, the information related to the advertisement stored in the advertisement storage means includes the position information on the screen of the advertisement when it is played back. Therefore, the viewer can select the advertisement to browse based on the positional information on the screen when the advertisement is reproduced.

  (6) The present invention proposes an advertisement storage device according to (4) or (5), wherein the advertisement-related information stored in the advertisement storage means includes a thumbnail of the advertisement. is doing.

  According to this invention, the information related to the advertisement stored in the advertisement storage means includes the thumbnail of the advertisement. Therefore, the viewer can select an advertisement to browse based on the thumbnail of the advertisement.

  (7) In the advertisement storage device according to any one of (1) to (6), the advertisement includes at least an advertisement associated with the content or an advertisement distributed from the server independently of the content. We have proposed an advertisement storage device characterized by

  According to the present invention, the advertisement includes at least an advertisement associated with the content or an advertisement distributed from the server independently of the content. Therefore, the viewer can select an advertisement to be browsed based on information in the advertisement, at least for the advertisement associated with the content or the advertisement distributed from the server independently of the content.

  (8) According to the present invention, in the advertisement accumulation device of (1) to (6), an accumulation target flag is attached to an advertisement category stored in the storage means among the advertisement categories. A featured advertisement storage device is proposed.

  According to the present invention, among the advertisement categories, the accumulation target flag is attached to the advertisement category stored in the storage means. Therefore, it is possible to perform control such that a price is assigned for each accumulation target flag, or a posting time is set for each accumulation target flag so that the advertisement is not visible after the posting time has elapsed.

  (9) The present invention relates to the advertisement storage device of (1) to (6), wherein the transmission means for transmitting the advertisement profile stored in the advertisement storage unit to the content server (for example, the communication unit in FIG. 1) 11) is proposed.

  According to the present invention, the content server is provided with a transmission unit that transmits the profile of the advertisement stored in the advertisement storage unit. As a result, businesses that distribute video content with advertisements (businesses that operate and manage content servers) can acquire a list of advertisements that viewers are interested in, and add the acquired list to the video. This can be used to determine advertisements to be performed.

  (10) The present invention is an advertisement storage method in an advertisement storage device that stores advertisements distributed together with video content from a content server, and the first step of reproducing the video content and the advertisement (for example, FIG. 2) In step S1), in a second step (for example, in step S2 in FIG. 2) for storing information related to the advertisement reproduced together with the video content in the first step, and in the second step. A third step of presenting a list of stored advertisements to the viewer (for example, corresponding to step S3 in FIG. 2), and an advertisement selected by the viewer from the list presented in the third step, A fourth step (for example, corresponding to step S4 in FIG. 2) obtained based on the information related to the advertisement and presenting the obtained advertisement to the viewer; It proposes an advertisement storage method which is characterized in that.

  According to the present invention, first, in the first step, video content and an advertisement are reproduced. Next, in the second step, information related to the advertisement reproduced together with the video content in the first step is stored. Next, in the third step, the list of advertisements stored in the second step is presented to the viewer. Next, in a fourth step, an advertisement selected by the viewer from the list presented in the third step is acquired based on information about the advertisement, and the acquired advertisement is presented to the viewer. Therefore, by accumulating advertisements distributed together with video content, the viewer can arbitrarily select and view advertisements from the accumulated advertisements at an arbitrary timing.

  (11) The present invention is a program that causes a computer to execute an advertisement storage method in an advertisement storage device that stores advertisements distributed together with video content from a content server, and that reproduces the video content and the advertisement. (For example, corresponding to step S1 in FIG. 2), and a second step (for example, corresponding to step S2 in FIG. 2) for storing information related to the advertisement reproduced together with the video content in the first step, A third step (for example, corresponding to step S3 in FIG. 2) for presenting the list of advertisements stored in the second step to the viewer, and a viewer from the list presented in the third step The fourth step (e.g., acquiring the advertisement selected by the user based on the information on the advertisement and presenting the acquired advertisement to the viewer) Proposes a program for executing the corresponding) to step S4 of FIG. 2, to the computer.

  According to the present invention, first, in the first step, video content and an advertisement are reproduced. Next, in the second step, information related to the advertisement reproduced together with the video content in the first step is stored. Next, in the third step, the list of advertisements stored in the second step is presented to the viewer. Next, in a fourth step, an advertisement selected by the viewer from the list presented in the third step is acquired based on information about the advertisement, and the acquired advertisement is presented to the viewer. Therefore, by accumulating advertisements distributed together with video content, the viewer can arbitrarily select and view advertisements from the accumulated advertisements at an arbitrary timing.

  According to the present invention, by accumulating advertisements distributed together with video content, a viewer can view advertisements at an arbitrary timing.

It is a figure which shows the outline | summary of the advertisement storage apparatus which concerns on 1st Embodiment in this invention. It is a figure which shows the processing flow of the advertisement storage apparatus which concerns on 1st Embodiment in this invention. It is a figure which shows the outline | summary of the advertisement storage apparatus which concerns on 2nd Embodiment in this invention. It is a figure which shows the processing flow of the advertisement storage apparatus which concerns on 2nd Embodiment in this invention.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. Note that the constituent elements in the present embodiment can be appropriately replaced with existing constituent elements and the like, and various variations including combinations with other existing constituent elements are possible. Therefore, the description of the present embodiment does not limit the contents of the invention described in the claims.

<First Embodiment>
A first embodiment of the present invention will be described with reference to FIGS. 1 and 2.

<Outline of advertising storage device>
FIG. 1 is a diagram showing an outline of an advertisement storage device 10 according to the present invention. As shown in FIG. 1, the advertisement storage device 10 according to the present invention is connected to a content server 20 via a communication network. The content server 20 is a server owned by a business that distributes video content. In the present embodiment, the content server 20 distributes video content to which an advertisement is added to the advertisement storage device 10.

  As shown in FIG. 1, the advertisement storage device 10 includes a communication unit 11, a playback unit 12, an advertisement storage unit 13, a list presentation control unit 14, an advertisement presentation control unit 15, and a display unit 16. The advertisement storage device 10 is, for example, a personal computer, an STB, a television receiver, a portable mobile terminal, or the like.

  The communication unit 11 exchanges data with an external device connected via a communication network such as the Internet. In the present embodiment, the communication unit 11 receives video content to which an advertisement is added from the content server 20. Moreover, the advertisement storage device 10 may transmit profile data to the content server 20 via the communication unit 11 as necessary.

  The playback unit 12 plays back the video content received by the communication unit 11. The reproduction unit 12 also reproduces advertisements added to the video content, and also reproduces so-called push-type advertisements distributed from the server independently of the contents. When the advertisement storage device 10 has a storage unit (not shown) such as an HDD, the playback unit 12 plays back the video content stored in the storage unit and the advertisement added to the video content. When the video with the advertisement is played, the advertisement is displayed on a part of the page on which the video content is displayed, or is displayed so as to cover the video content. Displayed at the beginning or middle of video content.

  The advertisement storage unit 13 stores information related to the advertisement reproduced by the reproduction unit 12 (hereinafter referred to as advertisement information). Specifically, when an advertisement is reproduced by the reproduction unit 12, the advertisement storage unit 13 acquires and stores advertisement information of the advertisement being reproduced. Here, the advertisement information includes at least advertisement address information such as a URL, and other information for the viewer to identify the advertisement, for example, the reproduction time when the advertisement reproduction is started and the reproduced advertisement. Includes position information indicating a position on the screen on which “” is displayed, and a thumbnail or the like composed of a moving image or a still image based on the video of the advertisement.

  The list presentation control unit 14 creates a list from the advertisement information stored in the advertisement storage unit 13 at a predetermined timing. And the list presentation control part 14 displays the produced list on the display part 16 mentioned later as a list screen. Here, the predetermined timing is a timing at which an instruction to display a list that is a list of advertisements stored in the advertisement storage unit 13 is received from a viewer, a timing at which reproduction of video content is completed, or the like. In addition, the playback time, position information, thumbnails, and the like included in the advertisement information described above are displayed in the list, and the viewer can select an advertisement that the viewer wants to browse from the list.

  The advertisement presentation control unit 15 acquires the address information of the selected advertisement from the advertisement storage unit 13 in response to the viewer selecting the advertisement from the advertisements displayed on the list screen by the list presentation control unit 14. To do. Then, the advertisement presentation control unit 15 acquires an advertisement from the Internet based on the acquired address information and displays it on the display unit 16.

  The display unit 16 displays an input video signal and is a display such as an LCD (Liquid Crystal Display). In the present embodiment, the video content, the advertisement, and the list screen output from the list presentation control unit 14 are displayed. The display unit 16 may be provided outside the advertisement storage device 10.

  In addition to advertisements intended for ordinary commercials, there are advertisements in various categories, such as quiz-type advertisements and gift announcements. In this embodiment, these categories are subject to accumulation. It is managed with a storage target flag corresponding to each category. Therefore, a price may be assigned for each accumulation target flag, and an advertisement time may be assigned to each accumulation flag, and the advertisement may be made invisible after the advertisement time has elapsed.

  FIG. 2 is a diagram showing a processing flow of the advertisement storage device according to the present invention.

  In step S <b> 1, the playback unit 12 plays back the video content with advertisement received from the content server 20 via the communication unit 11 and causes the display unit 16 to display the video content.

  In step S2, the advertisement storage unit 13 acquires advertisement information of the advertisement reproduced together with the video content when there is video content in the reproduction unit 12 in step S1, and is reproduced when there is no video content. Acquire and store advertisement information of the advertisement.

  In step S3, the list presentation control unit 14 performs the advertisement storage unit 13 in step S2 at a predetermined timing such as a timing of receiving an instruction to display a list that is a list of advertisements stored in the advertisement storage unit 13 from the viewer. The list of advertisements stored in is displayed on the display unit 16 and presented to the viewer.

  In step S4, the advertisement presentation control unit 15 displays the advertisement acquired based on the advertisement information of the selected advertisement in response to the viewer selecting the advertisement from the list presented in step S3. And display to viewers

  As described above, according to the present embodiment, by accumulating advertisements distributed together with video content, the viewer can view the advertisements at an arbitrary timing.

  In addition to advertisements intended for ordinary commercials, there are advertisements in various categories, such as quiz-type advertisements and gift announcements. In this embodiment, these categories are subject to accumulation. It is managed with a storage target flag corresponding to each category. Therefore, a price may be assigned for each accumulation target flag, and an advertisement time may be assigned to each accumulation flag, and the advertisement may be made invisible after the advertisement time has elapsed.

<Second Embodiment>
A second embodiment of the present invention will be described with reference to FIGS. 3 and 4.

<Outline of advertising storage device>
As shown in FIG. 3, the advertisement storage device 10 according to the present embodiment includes a communication unit 11, a reproduction unit 12, an advertisement storage unit 13, a list presentation control unit 14, an advertisement presentation control unit 15, a display unit 16, and a communication control unit. 17. In addition, about the component which attaches | subjects the same code | symbol as 1st Embodiment, since it has the same function, the detailed description is abbreviate | omitted.

  The communication control unit 17 transmits the advertisement stored in the advertisement storage unit 13 to the content server 20.

  FIG. 4 is a diagram illustrating a processing flow of the advertisement storage device according to the present embodiment.

  In step S <b> 11, the playback unit 12 plays back the video content with advertisement received from the content server 20 via the communication unit 11 and causes the display unit 16 to display the video content.

  In step S12, the advertisement storage unit 13 acquires the advertisement information of the advertisement played together with the video content when there is video content in the playback unit 12 in step S1, and is played back when there is no video content. Acquire and store advertisement information of the advertisement.

  In step S <b> 13, the communication control unit 17 transmits the advertisement stored in the advertisement storage unit 13 to the content server 20.

  As described above, according to the present embodiment, the business that distributes the video content with advertisement is transmitted to the content server by transmitting the advertisement stored in the advertisement storage unit to the advertisement that the viewer is interested in. The list can be acquired, and the acquired list can be used to determine an advertisement to be added to the video.

  The processing of the advertisement storage device 10 is recorded on a computer-readable recording medium, and the advertisement storage device 10 of the present invention is realized by causing the advertisement storage device 10 to read and execute the program recorded on the recording medium. be able to. The computer system here includes an OS and hardware such as peripheral devices.

  Further, the “computer system” includes a homepage providing environment (or display environment) if a WWW (World Wide Web) system is used. The program may be transmitted from a computer system storing the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the “transmission medium” for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line.

  The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, and what is called a difference file (difference program) may be sufficient.

  The embodiments of the present invention have been described in detail with reference to the drawings. However, the specific configuration is not limited to the embodiments, and includes designs and the like that do not depart from the gist of the present invention.

DESCRIPTION OF SYMBOLS 10 Advertisement storage apparatus 11 Communication part 12 Playback part 13 Advertisement storage part 14 List presentation control part 15 Advertisement presentation control part 16 Display part 17 Communication control part 20 Content server

Claims (11)

An advertisement storage device for storing advertisements distributed together with video content from a content server,
Playback means for playing back the video content and the advertisement;
Advertisement storage means for storing information relating to advertisements reproduced together with video content by the reproduction means;
List presentation control means for presenting a list of advertisements stored in the advertisement storage means to a viewer;
An advertisement presentation control means for acquiring an advertisement selected by a viewer from the list presented by the list presentation control means based on information about the advertisement, and presenting the acquired advertisement to the viewer;
An advertising storage device comprising:   The advertisement storage device according to claim 1, wherein the advertisement storage unit stores information related to an advertisement selected by the viewer among advertisements reproduced together with video content by the reproduction unit.   The advertisement storage apparatus according to claim 2, further comprising a transmission unit configured to transmit information about the advertisement stored in the advertisement storage unit to a server of a business operator that distributes the video content.   The advertisement storage device according to claim 1, wherein the advertisement-related information stored in the advertisement storage unit includes address information of the advertisement and a reproduction time of the advertisement.   5. The advertisement storage device according to claim 4, wherein the information related to the advertisement stored in the advertisement storage unit includes position information on the screen of the advertisement when played back.   The advertisement storage device according to claim 4 or 5, wherein the advertisement-related information stored in the advertisement storage unit includes a thumbnail of the advertisement.   The advertisement storage device according to any one of claims 1 to 6, wherein the advertisement includes at least an advertisement associated with the content or an advertisement distributed from a server independently of the content. .   The advertisement accumulation apparatus according to any one of claims 1 to 6, wherein an accumulation target flag is attached to an advertisement category stored in the storage unit among the advertisement categories.   The advertisement storage device according to any one of claims 1 to 6, further comprising a transmission unit configured to transmit a profile of an advertisement stored in the advertisement storage unit to the content server. An advertisement storage method in an advertisement storage device that stores advertisements distributed together with video content from a content server,
A first step of playing the video content and the advertisement;
A second step of storing information relating to the advertisement reproduced together with the video content in the first step;
A third step of presenting a list of advertisements stored in the second step to a viewer;
A fourth step of acquiring an advertisement selected by the viewer from the list presented in the third step based on information related to the advertisement, and presenting the acquired advertisement to the viewer;
An advertising storage method characterized by comprising: A program for causing a computer to execute an advertisement storage method in an advertisement storage device that stores advertisements distributed together with video content from a content server,
A first step of playing the video content and the advertisement;
A second step of storing information relating to the advertisement reproduced together with the video content in the first step;
A third step of presenting a list of advertisements stored in the second step to a viewer;
A fourth step of acquiring an advertisement selected by the viewer from the list presented in the third step based on information related to the advertisement, and presenting the acquired advertisement to the viewer;
A program that causes a computer to execute.

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