JP2012079019A - Server device, lottery method, lottery program and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To draw the attention of users to a shop joining an online shopping mall by presenting users of the online shopping mall with presented objects by lottery.SOLUTION: Request reception time processing is executed at each reception of an HTTP request. When determination is made that the received request is order request (step S44:YES), order reception processing is executed (step S45). For instance, based on order content information corresponding to the request, processing of establishing the order is performed. Then, lottery processing is executed (step S46). Then, the HTML document of the order completion page is transmitted to a transmission source of the request (step S47) to finish the request reception time processing. The order completion page is a web page for displaying a message indicating the completion of the order.

Description

  The present invention relates to a technical field of a server device, a lottery method, and a lottery program for determining a grant target to be granted to a user and performing lottery of the grant target for the user.

  2. Description of the Related Art Conventionally, for the purpose of promoting the use of websites and the like, techniques for giving points, products, and the like in point services to users selected by lottery are known. For example, Patent Literature 1 describes a technique in which a point provider provides a user with a lottery in a system in which a product provider provides the user with a point. Specifically, when the user applies for lottery, the reward point exchange management device records the cumulative number of application points by subtracting the application points specified by the user from the user's points. The reward point exchange management device closes the application when the total number of application points reaches the deadline point number, determines the winner from the applied users, and uses the total application point number as the dividend point number. Add to the winner's points.

JP 2002-189911 A

  When a program for giving points, products, etc. to users by lottery is implemented in an online shopping mall where a plurality of stores open, it is expected that the ability to attract customers in the electronic shopping mall will increase. However, even though the use of the online shopping mall itself has increased, product orders are easily distributed to a plurality of stores. Therefore, it is difficult to see the benefits that this program brings to individual stores. Therefore, for example, the presence of this program does not help to increase the willingness to open a store in the online shopping mall, or the store side is less likely to be willing to participate in this program.

  The present invention has been made in view of the above points, and includes a server device, a lottery method, a lottery program, and a recording medium that can attract the user's attention to specific information by granting a grant target to the user by lottery. The purpose is to provide.

  In order to solve the above-mentioned problem, the invention according to claim 1 is a server device to which a terminal device can be connected via a network, and occurs when a grant target to be given to a user occurs. Acquisition means for acquiring grant target information indicating a grant target; and storage means for adding the acquired grant target information to accumulated information stored in a storage means as information indicating the accumulated grant target; Receiving means for receiving order information indicating a request for ordering a product from a user from the terminal device, and each time the order information is received, it is determined whether or not to win the ordered user. A lottery means for determining that all of the grant targets accumulated by the accumulated information are to be granted, and a winning information indicating that the winner has been issued when the winner is determined by the lottery means. A is characterized by comprising a transmitting means for transmitting the Web page to the terminal device for displaying winning information including information relating to orders winner has left, the.

  According to this invention, the grant object which should be granted to a winner is gradually accumulated. In addition, lottery is performed every time an order for a product is generated, and when a winner is thereby issued, it is determined that all grant targets accumulated at that time are given to the winner. Therefore, the grant target that the user wins varies depending on the order timing. In addition, information related to the order placed by the winner is published on the Web page. Therefore, the user's attention to specific information can be gathered.

  According to a second aspect of the present invention, in the server device according to the first aspect, a contribution information acquisition means for acquiring contribution information indicating a contribution amount for each store contributed from the store, and a store that provides the winning person A selection probability determining means for determining a selection probability for selection for each store, the selection probability determining means for increasing the selection probability as the store has a higher contribution amount indicated by the acquired contribution information; And a selection means for selecting a store where a winning person is given based on the selected probability, wherein the lottery means wins a user who has ordered a product with the selected store as an order destination. .

  According to the present invention, the higher the contribution amount, the higher the possibility that a lottery will be performed when there is an order for the store, so the store side can increase the willingness to contribute money.

  Invention of Claim 3 is the server apparatus of Claim 1, The contribution information acquisition means which acquires the contribution information which shows the contribution amount of the store unit contributed from the store, The acquired contribution A winning probability determining means for determining a winning probability of a user who orders the store corresponding to the information, the winning probability determining means for increasing the winning probability as the contribution amount indicated by the contribution information is higher; The lottery means determines whether or not to win the ordered user based on the winning probability determined corresponding to an order destination store in the order indicated by the received order information. .

  According to the present invention, the higher the contribution amount, the higher the winning probability of the user who ordered the store, so that the store side can increase the willingness to contribute money.

  Invention of Claim 4 in the server apparatus of any one of Claim 1 thru | or 3 WHEREIN: Participation information acquisition which acquires the participation information which shows the presence or absence of the participation registration from the shop to the lottery in a shop unit The lottery means further determines a user to win from among users who have ordered products with the acquired participation information as a destination of a store whose participation information is registered.

  According to the present invention, since there is a possibility that only users who have ordered from a store that has been registered for lottery will win, it is possible to increase the willingness of the store to participate.

  According to a fifth aspect of the present invention, in the server device according to any one of the first to fourth aspects, the acquisition unit is any point that can be used for payment of an order price at an electronic commerce site. When the expiration date of the points held by the user of the user expires, the number of expired points that is the grant target information indicating the expired points that should be the grant target is acquired, and the storage unit acquires the acquired expired points The number is added to the accumulated point number which is the accumulated information indicating the accumulated points, and the possession stored in the point storage means as the information indicating the points possessed by the user determined as the winner by the lottery means The information processing apparatus further includes an adding unit that adds the accumulated point number to the point number.

  According to this invention, all accumulated points are awarded to the winner. The accumulated points are some or all of the points that have expired. Therefore, the user's attention can be gathered in the store where the winning person has gone out using the points whose expiration date has expired.

  The invention according to claim 6 is a lottery method in a server device to which a terminal device can be connected via a network, and when the grant target to be granted to the user occurs, the grant indicating the grant target that has occurred An acquisition step of acquiring target information, an accumulation step of adding the acquired grant target information to stored information stored in a storage means as information indicating the accumulated grant target, and a product from a user A receiving step of receiving order information indicating an order request from the terminal device; and each time the order information is received, it is determined whether or not to win the ordered user, and the stored information is given to the winner A lottery step for determining that all of the grant targets accumulated in FIG. 1 are to be granted, and when the winner is determined in the lottery step, A winning information indicating, characterized in that it comprises a transmission step of transmitting a Web page to the terminal device for displaying winning information including information relating to orders winner has left, the.

  The invention according to claim 7 is a grant target that indicates the grant target that is generated when the grant target to be given to the user occurs in the computer included in the server device to which the terminal device can be connected via the network. Acquisition means for acquiring information, storage means for adding the acquired grant target information to the stored information stored in the storage means as information indicating the accumulated grant target, a product order request from a user Receiving means for receiving order information indicating from the terminal device, each time the order information is received, it is determined whether or not to win the ordered user, and the stored information indicated by the stored information is stored for the winner Lottery means for determining that all the grant targets are to be granted, and winning information indicating that the winner has been issued when the winner is determined by the lottery means, Wherein the lottery's function as transmission means, for transmitting the Web page to the terminal device for displaying winning information including information relating to orders emitted.

  The invention according to claim 8 is a grant target that indicates the grant target that has occurred when the grant target to be given to the user occurs in the computer included in the server device to which the terminal device can be connected via the network. Acquisition means for acquiring information, storage means for adding the acquired grant target information to the stored information stored in the storage means as information indicating the accumulated grant target, a product order request from a user Receiving means for receiving order information indicating from the terminal device, each time the order information is received, it is determined whether or not to win the ordered user, and the stored information indicated by the stored information is stored for the winner Lottery means for determining that all the grant targets are to be granted, and winning information indicating that the winner has been issued when the winner is determined by the lottery means, Transmitting means for transmitting the Web page to the terminal device for displaying winning information including information relating to orders lottery who comes, lottery program to function as is characterized by being recorded in a computer-readable.

  According to the present invention, the grant targets to be given to the winner are gradually accumulated. In addition, lottery is performed every time an order for a product is generated, and when a winner is thereby issued, it is determined that all grant targets accumulated at that time are given to the winner. Therefore, the grant target that the user wins varies depending on the order timing. In addition, information related to the order placed by the winner is published on the Web page. Therefore, the user's attention to specific information can be gathered.

It is a figure showing an example of outline composition of shopping system S concerning one embodiment. (A) is a screen display example of a shopping cart page according to an embodiment, (b) is a screen display example of a second order procedure page according to an embodiment, and (c) is an embodiment. It is the example of a screen display of the top page concerning. It is a block diagram which shows an example of schematic structure of the shopping server 1 which concerns on one Embodiment. (A) is a figure showing an example of contents registered into member information DB12a concerning one embodiment, and (b) shows an example of contents set up in point information with an expiration date concerning one embodiment. It is a figure, (c) is a figure showing an example of contents registered into store information DB12b concerning one embodiment, and (d) is an example of contents registered in merchandise information DB12c concerning one embodiment. (E) is a figure which shows an example of the content registered into lottery relevant information DB12d which concerns on one Embodiment, (f) is registered in the winning relevant information DB12e which concerns on one Embodiment FIG. It is a flowchart which shows the process example in the point accumulation | storage process of the system control part 14 of the shopping server 1 which concerns on one Embodiment. It is a flowchart which shows the process example in the lottery object store selection process of the system control part 14 of the shopping server 1 which concerns on one Embodiment. It is a flowchart which shows the process example in the process at the time of the request reception of the system control part 14 of the shopping server 1 which concerns on one Embodiment. It is a flowchart which shows the process example in the lottery process of the system control part 14 of the shopping server 1 which concerns on one Embodiment.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In addition, embodiment described below is embodiment at the time of applying this invention with respect to a shopping system.

[1. Configuration of shopping system]
First, the configuration of the shopping system S according to the present embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a schematic configuration of a shopping system S according to the present embodiment.

  As shown in FIG. 1, the shopping system S includes a shopping server 1 and a plurality of user terminals 2. The shopping server 1 and each user terminal 2 can transmit and receive data to and from each other using, for example, TCP / IP as a communication protocol via the network NW. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.

  The shopping server 1 (an example of a server device in the present invention) is a server device that executes various processes related to a predetermined online shopping mall. In this online shopping mall, a plurality of stores are opened as merchandise sales side. A user can purchase a desired product from a desired store by using the online shopping mall. The shopping server 1 transmits various web pages in the online shopping mall to the user terminal 2 in response to a request from the user terminal 2.

  The user terminal 2 (an example of a terminal device in the present invention) is a terminal device for a user who uses a website such as the above-described online shopping mall. The user terminal 2 accesses the shopping server 1 based on an operation from the user. Thereby, the user terminal 2 receives the Web page from the shopping server 1 and displays it. Software such as a browser and an e-mail client is incorporated in the user terminal 2. As the user terminal 2, for example, a personal computer, a PDA (Personal Digital Assistant), a mobile information terminal such as a smartphone, a mobile phone, or the like is used.

[2. Point service, privilege program]
Next, the point service and privilege program operated in the online shopping mall according to the present embodiment will be described with reference to FIG.

  In the online shopping mall, a point service is provided in which points are given to the user in accordance with the usage status of the user. For example, when the user orders a product and the order price is settled, points corresponding to the order amount are given. For example, when a user registers a predetermined service in an online shopping mall, a certain point is given. Then, the user can use the acquired points for payment of the order price. Among points given to users, there are points with expiration dates. For example, when a preset time limit elapses, the point cannot be used.

  In the online shopping mall, there is a privilege program in which points are given by lottery to users who have ordered products. In this privilege program, the points given to the winners are provided from the points that have expired among the points held by the user. Expiration of points occurs from time to time, and, for example, a certain percentage of points that have expired are accumulated as points given to the winner. Points currently accumulated as points given to the winner are referred to as “accumulated points”. The number of accumulated points (an example of accumulated information in the present invention) indicates a certain number of accumulated points that have expired. The lottery in the privilege program is performed every time a product order is generated. When the winner is determined by lottery, all accumulated points at that time are given to the winner. Then, the accumulation point number becomes 0 points. It should be noted that all points that have expired may be accumulated as accumulation points.

  The accumulated points will be released on the online shopping mall. Specifically, for example, information such as “The points of the privilege program have accumulated XX points” is displayed on the Web page of the online shopping mall. This information is referred to as “accumulation point information”. The Web page that is the display target of the accumulation point information is arbitrary by the operator, but the accumulation point information is displayed on, for example, a shopping cart page or an order procedure page.

  FIG. 2A is a screen display example of a shopping cart page according to the present embodiment. In the online shopping mall, when a user selects a product as a candidate for ordering, the selected product is considered to have entered a virtual shopping cart. The shopping cart page is a Web page that shows a list of products in the shopping cart for each store where the product is sold. The shopping cart page is, for example, when the user selects a button displayed as “Add to shopping cart” on a product page on which product information is displayed, or “View shopping cart” on a web page of an online shopping mall. It is displayed when the user selects the button that is displayed. In FIG. 2A, a message indicated by reference numeral 101 is accumulated point information.

  FIG. 2B is a screen display example of the second order procedure page according to the present embodiment. The order procedure page is a Web page as a user interface for ordering. The order procedure page is displayed, for example, after the user selects a button that is displayed as “go to order procedure” on the shopping cart page. For example, there are a plurality of order procedure pages. For example, information necessary for ordering such as a first order procedure page including an input field and buttons for a user to input a user ID and a password for confirming the user, a product delivery address, a payment method, a delivery method, etc. There is a second order procedure page including an input field and a button for the user to input, and a third order procedure page displaying the order contents before the order is confirmed. In this case, the order of the product is determined after passing through the first order procedure page, the second order procedure page, and the third order procedure page. The contents of the order include information on the product to be ordered, information such as a delivery address of the product input by the user, a payment method, and a delivery method. In FIG. 2B, the message indicated by reference numeral 102 is accumulated point information. The accumulated point information may be displayed on all order procedure pages of the first order procedure page, the second order procedure page, and the third order procedure page, or the accumulated point information may be displayed on some order procedure pages. May be.

  In this privilege program, the user does not know when the winner will come out. That is, it appears to the user that there is a possibility of winning each time an order is placed for the product. Further, the number of points to be won changes dynamically, and the number of points currently accumulated is disclosed on the Web page. Therefore, the user's eagerness to see the accumulated point information is enhanced, and the user's willingness to order products can be enhanced. In addition, when someone wins, the accumulated point number becomes 0 points, so it is easy to work with the psychology of ordering goods while there are accumulated points. Therefore, it is possible to prompt an order for the product.

  When the shopping cart page is displayed on the user terminal 2, it is presumed that the user thinks that he or she may order the selected product. Further, when the order procedure page is displayed on the user terminal 2, it is considered that the user has an intention to order to some extent. However, since the order is not fixed at these times, the user may be discouraged from ordering the selected product. Therefore, if the user looks at the accumulated point information displayed on the shopping cart page or the order procedure page, for example, if the selected product is ordered as it is, all accumulated points may be acquired. The psychology that works. This increases the possibility that the user will order the selected product. In the shopping cart page and the order procedure page, the accumulated point information may be displayed only when the accumulated point number is a certain number or more.

  In order for the privilege program to be applied, the store where the product is ordered needs to enter the privilege program. That is, lottery is performed when a user orders a product from a store that has entered the privilege program. In order for a store to enter the privilege program, it is necessary for the store to provide a bid to the operator of the online shopping mall. The privilege program is operated by, for example, a bid contributed from each entry store. For example, the higher the bid price is, the easier it is for the user who ordered to win.

  When a winning person comes out by lottery of the privilege program, information on a store (hereinafter referred to as “winning shop”) that is the ordering place of the product when the winning person wins is disclosed on the online shopping mall. Specifically, for example, information such as “Acquired XX points from users who purchased products at the XX shop” is displayed on the Web page of the online shopping mall. This information is referred to as “winning store information”. Here, “XX shop” is the store name of the winning store (an example of information related to the order in the present invention). The web page that is the display target of the winning store information (an example of the winning information in the present invention) is arbitrary by the operator. For example, the winning store information is displayed on the top page of the online shopping mall so that many users can refer to it. Is done. FIG. 2C is a screen display example of the top page according to the present embodiment. In FIG. 2C, the message indicated by reference numeral 103 is the winning store information.

  In the winning store information on the Web page, a hyperlink (hereinafter referred to as “link”) to the store page of the winning store is set. The store page is a web page on which information about the target store is displayed. In addition, the store page includes links to product pages for products sold by the target store, and input fields for searching for products sold by the store. ing. A virtual store in the electronic shopping mall of the store is formed by the store page of the store and the product page of the product sold by the store.

  When the winning store information is displayed, the winning store is promoted, and the user's attention is easily gathered at the winning store. Therefore, it is possible to increase the willingness of the store to enter the privilege program. In addition, if the ease of winning depends on the bid amount, the store's willingness to increase the bid amount can be increased. The accumulated point information may be displayed together with the winning store information only when the accumulated point number is a certain number or more.

[3. Shopping server configuration]
Next, the structure of the shopping server 1 is demonstrated using FIG.3 and FIG.4.

  FIG. 3 is a block diagram illustrating an example of a schematic configuration of the shopping server 1 according to the present embodiment. As shown in FIG. 3, the shopping server 1 includes a communication unit 11, a storage unit 12, an input / output interface 13, and a system control unit 14. The system control unit 14 and the input / output interface 13 are connected via a system bus 15.

  The communication unit 11 is connected to the network NW and controls the communication state with the user terminal 2 and the like.

  The storage unit 12 (an example of a storage unit and a point storage unit in the present invention) is configured by, for example, a hard disk drive. In the storage unit 12, databases such as a member information DB 12a, a store information DB 12b, a product information DB 12c, a lottery related information DB 12d, and a winning related information DB 12e are constructed.

  FIG. 4A is a diagram illustrating an example of contents registered in the member information DB 12a according to the present embodiment. In the member information DB 12a, member information related to users registered as members in the online shopping mall is registered. Specifically, in the member information DB 12a, user ID, password, name, date of birth, sex, address, telephone number, e-mail address, number of possessed points, point information with expiration date, etc., which are user identification information, Registered in association with each user. The number of possessed points is the total number of points currently possessed by the user corresponding to the user ID.

  FIG. 4B is a diagram illustrating an example of contents set in the point information with an expiration date according to the present embodiment. In the point information with expiration date, for each point with an expiration date among the points currently held by the user corresponding to the user ID, the number of points and the time indicating the expiration date (for example, date, date, etc.) Are set in association with each other.

  FIG.4 (c) is a figure which shows an example of the content registered into store information DB12b which concerns on this embodiment. Store information regarding stores that are open in the online shopping mall is registered in the store information DB 12b. Specifically, the store information DB 12b includes store ID, store name, address, telephone number, e-mail address, privilege program entry flag (an example of participation information in the present invention), privilege program bid amount, etc., which are store identification information. Are registered in association with each store. The privilege program entry flag is information indicating whether or not the store corresponding to the store ID has entered the privilege program. When the entry is made, the privilege program entry flag is set to ON. When the entry is not made, the privilege program entry flag is set to OFF. The privilege program bid amount (an example of contribution information in the present invention) is a bid amount contributed from the store corresponding to the store ID for the benefit program.

  FIG. 4D is a diagram illustrating an example of contents registered in the product information DB 12c according to the present embodiment. In the product information DB 12c, product information related to products sold in the online shopping mall is registered. Specifically, in the product information DB 12c, product ID, sales store ID, product name, price, product image URL, product description, and the like, which are product identification information, are registered in association with each product. The sales store ID is the store ID of the store that sells the product corresponding to the product ID.

  FIG. 4E is a diagram illustrating an example of contents registered in the lottery related information DB 12d according to the present embodiment. Information related to lottery of the privilege program is registered in the lottery-related information DB 12d. Specifically, the number of accumulated points and the lottery target store ID are registered in the lottery-related information DB 12d. The lottery target store ID is a store ID of a store (hereinafter referred to as a “lottery target store”) that is currently subject to lottery in the privilege program. In the privilege program, for example, stores randomly selected at regular time intervals from the stores entered in the privilege program are the lottery target stores. During the time period, lottery is performed only when an order is issued to a store selected as a lottery target store.

  FIG. 4F is a diagram illustrating an example of contents registered in the winning related information DB 12e according to the present embodiment. In the winning related information DB 12e, winning related information regarding the winning contents in the privilege program is registered. Specifically, the winning date, the winning user ID, the winning store ID, and the number of winning points are registered in the winning related information DB 12e in association with each winning item. The winning user ID is the user ID of the winning person. The winning store ID is the store ID of the winning store. The number of points won is the number of points awarded to the winner.

  The storage unit 12 stores various data such as an HTML (Hyper Text Markup Language) document, an XML (Extensible Markup Language) document, image data, text data, an electronic document, and the like constituting the Web page of the online shopping mall. Yes.

  The storage unit 12 stores various programs such as an operating system, a WWW (World Wide Web) server program, a DBMS (DataBase Management System), an electronic commerce management program, and a lottery management program. The electronic commerce management program is a program for executing processing related to an electronic shopping mall, such as registration of sales merchandise, input of merchandise into a shopping cart, and ordering of merchandise. The lottery management program is a program for executing processing related to a privilege program and lottery. Note that various programs (including an example of the lottery program in the present invention) may be acquired from another server device or the like via the network NW, or may be a recording medium such as a DVD (Digital Versatile Disc). May be recorded on the disk and read via the drive device.

  The input / output interface 13 performs interface processing between the communication unit 11 and the storage unit 12 and the system control unit 14.

  The system control unit 14 includes a CPU (Central Processing Unit) 14a, a ROM (Read Only Memory) 14b, a RAM (Random Access Memory) 14c, and the like. Then, the system control unit 14 reads and executes various programs by the CPU 14a, whereby the acquisition means, storage means, transmission means, reception means, lottery means, grant means, participation information acquisition means, contribution information acquisition in the present invention Means, selection probability determination means, selection means, and winning probability determination means.

  The shopping server 1 may be composed of a plurality of server devices. For example, a server device that performs processing related to electronic commerce such as registration of sales products, input of products into a shopping cart, ordering of products, a server device that performs processing related to a privilege program and lottery, and electronic in response to a request from the user terminal 2 A server device that transmits a web page of a shopping street, a server device that manages various databases, and the like may be connected to each other via a LAN (Local Area Network) or the like.

[4. Operation of shopping system]
Next, operation | movement of the shopping system S is demonstrated using FIG. 5 thru | or FIG.

  FIG. 5 is a flowchart illustrating a processing example in the point accumulation processing of the system control unit 14 of the shopping server 1 according to the present embodiment. The point accumulation process is executed once a day, for example. First, the system control unit 14 acquires the accumulated point number from the lottery-related information DB 12d and stores it in the RAM 14c (step S1). Next, the system control unit 14 acquires one user ID from the user information registered in the member information DB 12a from the member information DB 12a (step S2). Next, the system control unit 14 acquires the number of retained points corresponding to the user ID and point information with an expiration date from the member information registered in the member information DB 12a (step S3).

  Next, the system control unit 14 determines whether there is an expired point (step S4). If the expiration date set in the point information with expiration date included in the member information is older than the current date and time, there is a point that has expired.

  At this time, if the system control unit 14 determines that there is an expired point (step S4: YES), the system control unit 14 acquires the number of expired points set in the point information with the expiration date. . Then, the system control unit 14 subtracts the number of expired points from the acquired number of retained points (step S5). Further, the system control unit 14 deletes the point information with the expiration date that is older than the current date and time from the member information registered in the member information DB 12a.

  Next, the system control unit 14 rewrites the number of retained points in the member information registered in the member information DB 12a corresponding to the acquired user ID to the new number of retained points calculated in step S5 (step S6).

  Next, the system control unit 14 multiplies the number of points expired by, for example, a coefficient stored in the storage unit 12 as an acquisition unit, and obtains the accumulation target point number (an example of grant target information in the present invention). Calculate (step S7). This coefficient is information preset by the administrator within a range of values greater than 0 and less than or equal to 1, for example. Next, the system control unit 14 adds the accumulation target point number to the accumulation point number stored in the RAM 14c as accumulation means (step S8).

  When the system control unit 14 determines that there is no expired point (step S4: NO), or when the process of step S8 is finished, the user ID registered in the member information DB 12a is set. It is determined whether or not all have been acquired (step S9). At this time, when the system control unit 14 determines that there is a user ID that has not yet been acquired (step S9: NO), the system control unit 14 acquires one user ID from among the user IDs that have not been acquired from the member information DB 12a. (Step S10), the process proceeds to Step S3.

  On the other hand, if the system control unit 14 determines that all the user IDs registered in the member information DB 12a have been acquired (step S9: YES), the accumulation point registered in the lottery related information DB 12d as the accumulation unit The number is rewritten to the accumulated point number stored in the RAM 14c (step S11). When completing this process, the system control unit 14 ends the point accumulation process.

  FIG. 6 is a flowchart illustrating a processing example in the lottery target store selection process of the system control unit 14 of the shopping server 1 according to the present embodiment. The lottery target store selection process is executed, for example, every time a preset period (for example, time and number of days) elapses. First, the system control unit 14 acquires a privilege program entry flag of each store from the store information DB 12b as a participation information acquisition unit and a contribution information acquisition unit, and a store ID whose privilege program entry flag is set to ON. All the privilege program bid amounts are acquired from the store information DB 12b (step S21).

  Next, the system control unit 14 calculates the selection probability of each store that has entered the privilege program based on the acquired privilege program bid amount as the selection probability determining means (step S22). The selection probability is a probability of being selected as a lottery target store. Specifically, the system control unit 14 increases the selection probability as the store has a higher privilege program bid amount. For example, the system control unit 14 calculates the total value of the privilege program bid amount. Next, the system control unit 14 calculates the selection probability by dividing each acquired privilege program bid amount by the total value.

  Next, the system control unit 14 selects a lottery target store as a selection unit (step S23). Specifically, the system control unit 14 calculates the winning range of each store between 0 and less than 1. For example, when the selection probabilities of stores A, B, and C are 0.5, 0.3, and 0.2, the system control unit 14 sets the winning range of stores A, B, and C to 0 or more and less than 0.5. 0.5 to less than 0.8 and 0.8 to less than 1. Next, the system control unit 14 generates a pseudo-random number between 0 and less than 1. Then, the system control unit 14 selects a store corresponding to the winning range to which the pseudo random number value belongs as a lottery target store. The system control unit 14 may select a plurality of stores as lottery target stores.

  Next, the system control unit 14 deletes the lottery target store ID registered in the lottery related information DB 12d, and registers the store ID of the lottery target store selected this time in the lottery related information DB 12d as the lottery target store ID (step). S24). When finishing the process of step S24, the system control unit 14 ends the lottery target store selection process.

  FIG. 7 is a flowchart illustrating a processing example in the request reception processing of the system control unit 14 of the shopping server 1 according to the present embodiment. The request reception process is executed each time the shopping server 1 receives an HTTP (HyperText Transfer Protocol) request (hereinafter referred to as “request”) from the user terminal 2. First, the system control unit 14 determines whether or not the received request is a top page request (step S31).

  At this time, if the system control unit 14 determines that the received request is a request for the top page (step S31: YES), the system control unit 14 generates an HTML document for the top page (step S32). Next, the system control unit 14 acquires the winning related information from the winning related information DB 12e (step S33). Next, the system control unit 14 acquires the store name of the store corresponding to the winning store ID included in the winning related information from the store information DB 12b (step S34).

  Next, the system control unit 14 adds the text data of the winning store information to the HTML document on the top page (step S35). Specifically, the system control unit 14 includes, as a tag corresponding to the winning store information, text data of a message including the acquired store name and the number of winning points included in the winning related information between the start tag and the end tag. The a tag with the inserted is generated. At this time, the system control unit 14 sets the URL of the store page of the store corresponding to the winning store ID in the href attribute of the a tag. Then, the system control unit 14 adds the text data of the winning store information generated in this way to the HTML document on the top page.

  When a plurality of winning related information is registered in the winning related information DB 12e, the system control unit 14 executes the processes of steps S33 to S35 for each winning related information. Note that the system control unit 14 may not display the winning store information after a predetermined period from the winning date on the Web page based on the winning date included in the winning related information. Further, the system control unit 14 may display only a predetermined number of winning store information on the Web page in order from the latest winning date.

  Next, the system control unit 14 transmits the HTML document of the top page as a transmission means to the user terminal 2 that is the transmission source of the request (step S36), and ends the request reception process.

  In step S31, when the system control unit 14 determines that the received request is not a request for the top page (step S31: NO), the system control unit 14 determines whether the received request is a request for the shopping cart page. (Step S37).

  At this time, if the system control unit 14 determines that the received request is a request for a shopping cart page (step S37: YES), the system control unit 14 generates an HTML document for the shopping cart page (step S38). Next, the system control unit 14 acquires the number of accumulated points from the lottery related information DB 12d (step S39). Next, the system control unit 14 adds the text data of the stored point information including the acquired number of stored points to the HTML document on the shopping cart page (step S40). Next, the system control unit 14 transmits the HTML document of the shopping cart page to the user terminal 2 that is the transmission source of the request (step S41), and ends the request reception process.

  In step S37, when the system control unit 14 determines that the received request is not a request for a shopping cart page (step S37: NO), the system control unit 14 determines whether the received request is a request for an order procedure page. (Step S42). At this time, if the system control unit 14 determines that the received request is a request for an order procedure page (step S42: YES), the system control unit 14 generates an order procedure page corresponding to the request (step S43). Next, the system control unit 14 transmits the HTML document of the order procedure page to which the text data of the accumulation point information is added by executing the processes of steps S39 to S41. At this time, the system control unit 14 stores the order content information indicating the order content in the RAM 14c. The order content information includes, for example, information such as the user ID of the user who is about to order, the product ID of the ordered product, the store ID of the ordering store, the order amount, the product delivery destination, the payment method, and the delivery method. .

  In step S42, when the system control unit 14 determines that the received request is not a request for the order procedure page (step S42: NO), the system control unit 14 determines whether the received request is an order request (step S42). S44). The order request (an example of order information in the present invention) is transmitted when the user selects a button that is displayed as “Order with this content” on the third order procedure page that displays the order content.

  At this time, if the system control unit 14 determines that the received request is an order request (step S44: YES), the system control unit 14 executes an order receiving process (step S45). For example, the system control unit 14 performs processing for confirming the order based on the order content information corresponding to the request. A detailed description of the order receiving process is omitted. Next, the system control unit 14 performs lottery processing described later as lottery means (step S46). Next, the system control unit 14 transmits the HTML document of the order completion page to the user terminal 2 that has transmitted the request (step S47), and ends the request reception process. The order completion page is a Web page that displays a message that the order has been completed.

  In step S44, when the system control unit 14 determines that the received request is not an order request (step S44: NO), the system control unit 14 executes processing according to the received request (step S48), and receives a request. End the process.

  FIG. 8 is a flowchart illustrating a processing example in the lottery processing of the system control unit 14 of the shopping server 1 according to the present embodiment. First, the system control unit 14 acquires the number of accumulated points from the lottery related information DB 12d (step S61). Next, the system control unit 14 determines whether or not the acquired accumulated point number is 0 point (step S62). At this time, if the system control unit 14 determines that the number of accumulated points is 0 (step S62: YES), the lottery process is terminated.

  On the other hand, if the system control unit 14 determines that the accumulated point number is not 0 points (step S62: NO), the system control unit 14 acquires the lottery target store ID from the lottery-related information DB 12d (step S63). Next, the system control unit 14 determines whether or not the store ID of the order destination store included in the order detail information matches the lottery target store ID (step S64). At this time, if the system control unit 14 determines that the store ID of the order-destination store and the lottery target store ID do not match (step S64: NO), the lottery process is terminated.

  On the other hand, if the system control unit 14 determines that the store ID of the order-destination store and the lottery target store ID match (step S64: YES), the system control unit 14 determines the winning probability as the winning probability determining means (step S64). S65). Specifically, the system control unit 14 acquires the order amount from the order content information corresponding to the received order request. Then, the system control unit 14 increases the winning probability as the order amount is higher. At this time, for example, the system control unit 14 may calculate the winning probability by applying the order amount to a predetermined calculation formula, or calculate the winning probability based on table information indicating the order amount and the winning probability in association with each other. You may decide.

  Next, the system control unit 14 performs lottery based on the determined winning probability (step S66). Specifically, the system control unit 14 generates a pseudo random number and compares the value of the pseudo random number with the winning probability. Next, the system control unit 14 determines whether or not the player has won (step S67). At this time, if the value of the pseudo random number is larger than the winning probability, the system control unit 14 determines that the winning is not made (step S67: NO), and ends the lottery process.

  On the other hand, when the value of the pseudo random number is equal to or less than the winning probability, the system control unit 14 determines that the winning is made (step S67: YES). In this case, the system control unit 14 acquires the number of retained points corresponding to the user ID included in the order content information from the member information registered in the member information DB 12a (step S68). Next, the system control unit 14 adds the accumulated point number to the acquired retained point number as the granting unit (step S69). Next, the system control unit 14 uses the number of retained points in the member information registered in the member information DB 12a corresponding to the user ID included in the order content information as the granting means to the new retained point number calculated in S69. Rewriting is performed (step S70).

  Next, the system control unit 14 adds, to the HTML document on the order completion page, text data indicating that, for example, “XX points won!” Is won (step S71). Next, the system control unit 14 rewrites the number of accumulated points registered in the lottery-related information DB 12d to 0 points (step S72). When completing the process of step S72, the system control unit 14 ends the lottery process.

  As explained above, according to the present embodiment, when the system control unit 14 of the shopping server 1 expires an expiration date of a point held by any user, at least a part of the expired point The number of points to be accumulated is acquired, the obtained number of points to be accumulated is added to the number of accumulated points registered in the lottery related information DB 12d, the order request is received from the user terminal 2, and the order request is received. Each time, it is decided whether or not to win the ordered user, and it is decided that all points indicated by the number of accumulated points are given to the winner, and if the winner is decided, the store name of the winner store A Web page that displays the winning store information including “” is transmitted to the user terminal 2.

  Therefore, the user's attention to the winning store indicated by the winning store information displayed on the Web page can be collected. In addition, the user's attention to the winning store can be collected by using the points whose expiration date has expired. Moreover, the burden for giving points can be reduced.

  In addition, the system control unit 14 acquires a privilege program entry flag from the store information DB 12b, and wins from among users who have ordered products with the store having the acquired privilege program entry flag set to ON as an order destination Therefore, the willingness of the store to enter the privilege program can be increased.

  Further, when the system control unit 14 acquires the privilege program bid price from the store information DB 12b and determines the selection probability, the store having a higher acquired privilege program bid price increases the selection probability, and the determined selection probability Based on this, a lottery target store is selected, and a user who has ordered a product with the selected store as an order destination is won, so that the store side can increase the willingness to contribute money.

  In addition, the selection method of the lottery target store in the lottery target store selection process is not limited to the method according to the bid amount shown in FIG. For example, the system control unit 14 may select the lottery target stores at random by making the selection probabilities of all the stores entering the privilege program the same regardless of the bid price. Moreover, the system control part 14 does not need to perform lottery object store selection processing. In this case, in the lottery process, all stores that have entered the privilege program become lottery target stores.

  Further, the number of points to be accumulated added to the accumulation points may not be an expired point. For example, when receiving the order request, the system control unit 14 acquires the order amount from the order content information corresponding to the received order request. Then, the system control unit 14 may calculate the accumulation target point number by multiplying the number of points corresponding to the acquired order amount by a coefficient stored in the storage unit 12. This coefficient is information preset by the administrator within a range of values greater than 0 and less than or equal to 1, for example. Furthermore, the number of accumulation target points may be added to the accumulation points only when an order request is received with the store entered in the privilege program as an order destination. In this case, each store may be provided with resources for the number of points to be accumulated.

  In addition, when a winning person comes out by lottery of the privilege program, information on a product ordered when the winning person wins (hereinafter referred to as “winning commodity”) may be disclosed on the online shopping mall. Specifically, for example, information such as “Acquired XX points out of users who purchased the product XX” is displayed on the Web page of the online shopping mall. This information is referred to as “winning product information”. Here, “product XX” is the product name of the winning product (an example of “information related to order” in the present invention). The Web page that is the display target of the winning merchandise information is arbitrary by the operator. For example, as in the case of displaying the winning store information, it is displayed on the top page of the online shopping mall so that many users can refer to it. Good. In the winning product information on the Web page, a link to the product page of the winning product or the introduction page of the manufacturer of the winning product may be set.

  Moreover, in order for a privilege program to be applied, it is good also as conditions on condition that the manufacturer of the ordered goods has entered into the privilege program. That is, lottery is preferably performed when the user orders a product manufactured by a business operator who has entered the privilege program. In the case where the winning product information is displayed, the privilege program can be a bid-type entry system as in the case where the winning store information is displayed. Further, a manufacturer whose bid price is higher than other manufacturers can be made easier for the user who ordered, for example, to win.

  When the winning product information is displayed, the winning product is promoted, and the user's attention is easily gathered on the winning product. Therefore, it is possible to increase the willingness of the product manufacturer to enter the privilege program. Moreover, if the ease of winning is changed according to the bid price, the willingness of the manufacturer to raise the bid price can be increased. The accumulated point information may be displayed together with the winning product information only when the accumulated point number is a certain number or more.

  In addition, the privilege program may not be an entry system. In this case, the system control unit 14 selects a lottery target store from all stores in the lottery target store selection process. At this time, for example, the system control unit 14 may determine the selection probability of each store according to the bid amount, or may make the selection probabilities of all stores the same. Also in this case, the system control unit 14 may not execute the lottery target store selection process. In addition, contribution of bids from each store is not essential.

  In addition, the lottery method in the lottery process is not limited to the method according to the order amount shown in FIG. For example, the system control unit 14 may perform lottery based on a winning probability set in advance regardless of the order amount. In addition, the system control unit 14 may win a user who has ordered after a preset number of times since the previous win. Further, the system control unit 14 may win the user who first ordered the lottery target store selected in the lottery target store selection process. Further, the system control unit 14 may win the orderer when the cumulative total of the order price after the previous winning exceeds a preset amount. In addition, the system control unit 14 may determine the winning probability according to the bid amount of the order destination store. In this case, the system control unit 14 increases the winning probability as the bid amount is higher. Thereby, the willingness of the store side to contribute money can be raised.

  Moreover, you may apply the grant object in this invention to electronic money, goods, etc., for example. In the case of electronic money, the electronic money may be usable in an online shopping mall or may not be usable in an electronic shopping mall.

  In the case of a product, for example, when the user orders the product, the same product as the ordered product or a part of the product is accumulated. Then, when the winning person comes out, it is determined that all the products accumulated at that time are given to the winning person. At this time, only the product selected by the winner from among the items won may be given to the winner. In this case, for example, when an order for a product occurs, the system control unit 14 registers the product ID of the product in the lottery-related DB 12d. At this time, if any product ID is already registered in the lottery-related DB 12d, the system control unit 14 additionally registers a new product ID in addition to the product ID. When the winning person comes out, the system control unit 14 registers the winning related information including all the product IDs registered in the lottery related information DB 12d in the winning related information DB 12e. And system control part 14 deletes all goods ID from lottery related information DB12d. For example, the operator of the online shopping mall refers to the winning related information registered in the winning related information DB 12e and sends the product corresponding to the product ID to the winning person. Alternatively, the operator of the online shopping mall notifies the store that sells the product to send the product corresponding to the product ID to the winner, for example.

1 shopping server 2 user terminal 11 communication unit 12 storage unit 12a member information DB
12b Store information DB
12c Product information DB
12d lottery related information DB
12e Toll-related information DB
13 Input / output interface 14 System controller 14a CPU
14b ROM
14c RAM
15 System bus NW Network S Shopping system

Claims (8)

The terminal device is a server device connectable via a network,
An acquisition unit configured to acquire grant target information indicating the grant target that has occurred when a grant target to be given to the user occurs;
Accumulation means for adding the acquired grant object information to accumulated information stored in a memory means as information indicating the accumulated grant object;
Receiving means for receiving, from the terminal device, order information indicating a product order request from a user;
Lottery means for determining whether or not to win the ordered user each time the order information is received, and determining that all of the grant targets stored in the accumulated information are given to the winner ,
When the winner is determined by the lottery means, the terminal device displays a Web page that displays the winner information indicating that the winner has been placed and includes information related to the order that the winner has placed. A transmission means for transmitting to
A server device comprising: The server device according to claim 1,
Contribution information acquisition means for acquiring contribution information indicating the contribution amount of each store contributed from the store;
A selection probability determining means for determining a selection probability for selecting a store to give a winning person for each store, and a selection probability determination for increasing the selection probability for a store having a higher contribution amount indicated by the acquired contribution information. Means,
Based on the determined selection probability, a selection means for selecting a store to give a winner,
Further comprising
The lottery means wins a user who has ordered a product with the selected store as an order destination. The server device according to claim 1,
Contribution information acquisition means for acquiring contribution information indicating the contribution amount of each store contributed from the store;
A winning probability determining means for determining a winning probability of a user who orders to a store corresponding to the acquired contribution information, wherein the winning probability is determined to be higher as the contribution amount indicated by the contribution information is higher. When,
Further comprising
The lottery means determines whether or not to win the ordered user based on the winning probability determined corresponding to an order destination store in the order indicated by the received order information. Server device. The server apparatus according to any one of claims 1 to 3,
It further comprises participation information acquisition means for acquiring participation information indicating the presence or absence of participation registration from the store to the lottery in units of stores,
The said lottery means determines the user who wins from the users who ordered goods with the acquired participation information as an order destination the store which has participation registration exists. The server apparatus according to any one of claims 1 to 4,
The acquisition means indicates an expired point to be given when a point held by any user expires as a point that can be used for payment of an order price at an electronic commerce site. Obtain the number of expired points that is the grant target information,
The accumulating means adds the acquired expired point number to the accumulated point number that is the accumulated information indicating the accumulated point,
The server further comprising adding means for adding the accumulated point number to the number of retained points stored in the point storage means as information indicating the points possessed by the user determined as the winner by the lottery means apparatus. A lottery method in a server device to which a terminal device can be connected via a network,
An acquisition step of acquiring grant target information indicating the grant target that has occurred when a grant target to be granted to the user has occurred;
An accumulation step of adding the acquired grant object information to the accumulated information stored in a storage unit as information indicating the accumulated grant object;
A receiving step for receiving order information indicating a request for a product order from a user from the terminal device;
Each time the order information is received, it is determined whether or not to win the ordered user, and a lottery step for determining to give all the grant targets stored in the accumulated information to the winner ,
When the winner is determined in the lottery step, the terminal device displays a Web page that displays the winning information indicating that the winner has been placed and includes information related to the order issued by the winner. Sending step to send to
A lottery method comprising: A computer included in a server device to which a terminal device can be connected via a network,
An acquisition means for acquiring grant target information indicating the grant target that has occurred when a grant target to be granted to the user occurs;
Storage means for adding the acquired grant target information to the stored information stored in the storage means as information indicating the accumulated grant target;
Receiving means for receiving order information indicating a request for a product order from a user from the terminal device;
Each time the order information is received, it is determined whether or not to win the user who ordered, and lottery means for determining to give all the grant targets stored in the accumulated information to the winner. as well as,
When the winner is determined by the lottery means, the terminal device displays a Web page that displays the winner information indicating that the winner has been placed and includes information related to the order that the winner has placed. A transmission means for transmitting to
A lottery program characterized by functioning as A computer included in a server device to which a terminal device can be connected via a network,
An acquisition means for acquiring grant target information indicating the grant target that has occurred when a grant target to be granted to the user occurs;
Storage means for adding the acquired grant target information to the stored information stored in the storage means as information indicating the accumulated grant target;
Receiving means for receiving order information indicating a request for a product order from a user from the terminal device;
Each time the order information is received, it is determined whether or not to win the user who ordered, and lottery means for determining to give all the grant targets stored in the accumulated information to the winner. as well as,
When the winner is determined by the lottery means, the terminal device displays a Web page that displays the winner information indicating that the winner has been placed and includes information related to the order that the winner has placed. A transmission means for transmitting to
A lottery program that functions as a computer-readable recording medium.

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