JP2012073715A - Information processing apparatus, electronic commerce method and electronic commerce program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processing apparatus capable of suitably processing access from a customer in electronic commerce, and an electronic commerce method and an electronic commerce program.SOLUTION: An information processing apparatus 201 includes a shopping status information acquisition part 53 for acquiring shopping status information representing shopping statuses of respective customers at web sites of electronic commerce, and a priority imparting part 54 for imparting priority to operation information representing operations of the respective customers at the web sites based upon the shopping status information acquired by the shopping status information acquisition part 53.

Description

  The present invention relates to an information processing device, an electronic commerce method, and an electronic commerce program, and more particularly to an information processing device, an electronic commerce method, and an electronic commerce program that give priority to access from a customer.

  In electronic commerce, a large number of accesses from a customer to a server that provides an electronic commerce service may occur, and the server may be heavily loaded. As countermeasures, for example, it is conceivable to add a server for providing an electronic commerce service or to provide a device for load distribution. Alternatively, a method can be considered in which transactions are smoothly performed by limiting the number of transactions.

  As an example of such technology in electronic commerce, for example, Japanese Patent Laid-Open No. 2006-277046 (Patent Document 1) discloses the following system. That is, a company using an electronic commerce system uses an XML (Extensible Markup Language) format business message format exchanged with a trading company when using the electronic commerce system, and a destination of the business message. Register the business profile described in association with the dispatch server. The dispatch server determines whether to transfer the business message transmitted from the business partner company (company B) to the convert server or web server of the company A according to the distribution rule predetermined by the user company (company A). Send to.

JP 2006-277046 A

  However, the method of providing an additional server device and a load distribution device increases the cost for providing an electronic commerce service. In addition, the method of limiting the number of transactions itself reduces the sales of electronic commerce. Patent Document 1 does not disclose a configuration for solving such a problem.

  The present invention has been made to solve the above-described problems, and an object of the present invention is to provide an information processing apparatus, an electronic commerce method, and an electronic commerce program that can appropriately process access from a customer in electronic commerce. Is to provide.

  In order to solve the above problems, an information processing apparatus according to an aspect of the present invention includes a shopping status information acquisition unit for acquiring shopping status information indicating a shopping status of each customer on an electronic commerce website, and the shopping A priority order assigning unit for assigning a priority order to the operation information indicating the operation of each customer on the website based on the shopping situation information obtained by the situation information obtaining unit.

  In order to solve the above problems, an electronic commerce method according to an aspect of the present invention is based on a step of acquiring shopping status information indicating a shopping status of each customer on an electronic commerce website and the acquired shopping status information. And giving priority to operation information indicating the operation of each customer on the website.

  In order to solve the above-described problems, an electronic commerce program according to an aspect of the present invention includes a step of acquiring shopping status information indicating a shopping status of each customer on an electronic commerce website in a computer, and the acquired shopping status information. And a step of assigning a priority to the operation information indicating the operation of each customer on the website.

  ADVANTAGE OF THE INVENTION According to this invention, the access from a customer can be processed appropriately in electronic commerce.

It is a figure which shows the structure of the information processing system which concerns on the 1st Embodiment of this invention. It is a schematic block diagram of the Web server which concerns on the 1st Embodiment of this invention. It is a figure which shows the operation | movement procedure at the time of performing the structure of a catalog sales order process part in the information processing apparatus which concerns on the 1st Embodiment of this invention, and a priority provision process. It is a figure which shows the electronic commerce information in the information processing apparatus which concerns on the 1st Embodiment of this invention. It is a figure which shows the shopping / service priority order master in the information processing apparatus which concerns on the 1st Embodiment of this invention. It is a figure which shows the operation priority order master in the information processing apparatus which concerns on the 1st Embodiment of this invention. It is a figure which shows the message processing by the order message processing server in the information processing apparatus which concerns on the 1st Embodiment of this invention. It is the figure which arranged each step of the message processing by the order message processing server shown in FIG. 7 in time series. It is a figure which shows the structure of the information processing system which concerns on the 2nd Embodiment of this invention. It is a figure which shows the shopping / service priority order master in the information processing apparatus which concerns on the 2nd Embodiment of this invention. It is a figure which shows an example of the priority of each message in the information processing apparatus which concerns on the 2nd Embodiment of this invention. It is a figure which shows the operation | movement procedure at the time of the catalog sales order process part and WEB market process part in the information processing apparatus which concerns on the 2nd Embodiment of this invention performing a priority provision process.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the drawings, the same or corresponding parts are denoted by the same reference numerals and description thereof will not be repeated.

<First Embodiment>
[Configuration and basic operation]
FIG. 1 is a diagram showing a configuration of an information processing system according to the first embodiment of the present invention.

  Referring to FIG. 1, an electronic commerce system 301 includes a Web server 201, an order message processing server 202, and a DB server 203, which are information processing apparatuses.

  The electronic commerce system 301 provides an electronic commerce service to each member for catalog sales, for example, by a combination of a web server service, an application server service, and a database management service.

  The information processing apparatus according to the first embodiment of the present invention typically has a basic structure of a computer having a general-purpose architecture, and executes various programs as will be described later by executing a preinstalled program. Provide functionality. In general, such a program is stored in a recording medium such as a flexible disk and a CD-ROM (Compact Disk Read Only Memory) or distributed via a network or the like.

  The program according to the first embodiment of the present invention may be provided by being incorporated in a part of another program such as an OS. Even in this case, the program itself according to the first embodiment of the present invention does not include a module included in another program as described above, and the process is executed in cooperation with the other program. Is done. In other words, the program according to the first embodiment of the present invention may be a form incorporated in such another program.

  Alternatively, some or all of the functions provided by program execution may be implemented as a dedicated hardware circuit.

  FIG. 2 is a schematic configuration diagram of the Web server according to the first embodiment of the present invention. The configuration of the order message processing server 202 and the DB server 203 is the same as that of the Web server 201, for example.

  Referring to FIG. 2, a Web server 201 includes a CPU (Central Processing Unit) 101 that is an arithmetic processing unit, a main memory 102, a hard disk 103, an input interface 104, a display controller 105, and a data reader / writer 106. And a communication interface 107. These units are connected to each other via a bus 121 so that data communication is possible.

  The CPU 101 performs various operations by developing programs (codes) stored in the hard disk 103 in the main memory 102 and executing them in a predetermined order. The main memory 102 is typically a volatile storage device such as a DRAM (Dynamic Random Access Memory), and stores data indicating various arithmetic processing results in addition to programs read from the hard disk 103. To do. The hard disk 103 is a non-volatile magnetic storage device, and stores various setting values in addition to programs executed by the CPU 101. The program installed in the hard disk 103 is distributed in a state of being stored in the recording medium 111 as will be described later. In addition to the hard disk 103 or instead of the hard disk 103, a semiconductor storage device such as a flash memory may be employed.

  The input interface 104 mediates data transmission between the CPU 101 and an input unit such as a keyboard 108, a mouse 109, and a touch panel (not shown). That is, the input interface 104 receives an external input such as an operation command given by a user operating the input unit.

  The display controller 105 is connected to a display 110 that is a typical example of a display unit, and controls display on the display 110. That is, the display controller 105 displays the result of image processing by the CPU 101 to the user. The display 110 is, for example, an LCD (Liquid Crystal Display) or a CRT (Cathode Ray Tube).

  The data reader / writer 106 mediates data transmission between the CPU 101 and the recording medium 111. That is, the recording medium 111 is distributed in a state where a program executed by the Web server 201 is stored, and the data reader / writer 106 reads the program from the recording medium 111. Further, the data reader / writer 106 writes the processing result in the Web server 201 into the recording medium 111 in response to the internal command of the CPU 101. The recording medium 111 is, for example, a general-purpose semiconductor storage device such as CF (Compact Flash) and SD (Secure Digital), a magnetic storage medium such as a flexible disk, or a CD-ROM (Compact Disk Read Only). Memory).

  The communication interface 107 mediates data transmission between the CPU 101 and other personal computers and server devices. The communication interface 107 typically has an Ethernet (registered trademark) or USB (Universal Serial Bus) communication function. Instead of installing the program stored in the recording medium 111 in the Web server 201, a program downloaded from a distribution server or the like via the communication interface 107 may be installed in the Web server 201.

  In addition, other output devices such as a printer may be connected to the Web server 201 as necessary.

[Control structure]
Next, a control structure for providing an electronic commerce processing function in the Web server 201 and the order message processing server 202 will be described.

  FIG. 1 also shows a control structure provided by the information processing apparatus according to the first embodiment of the present invention. Each block in the Web server 201 and the order message processing server 202 shown in FIG. 1 is provided by developing a program (code) stored in the hard disk 103 in the main memory 102 and causing the CPU 101 to execute it. A part or all of the control structure shown in FIG. 1 may be realized by dedicated hardware and / or a wiring circuit.

  Referring to FIG. 1, the Web server 201 includes catalog sales order processing units 11A, 11B, and 11C and a message queue manager 14 as its control structure. The order message processing server 202 includes an operation information processing unit 25 as its control structure. The operation information processing unit 25 includes a message queue manager (operation information storage unit) 15, queues 16, 17 and 18, and a queue storage information processing unit 27. The queue storage information processing unit 27 includes resident applications (AP) 19, 20, 21 and a database writing unit 22. The DB server 203 includes a catalog sales order database 31. Hereinafter, each of the catalog sales order processing units 11A, 11B, and 11C may be referred to as a catalog sales order processing unit 11.

  The catalog sales order processing unit 11 receives a message (operation information) indicating access to the Web server 201 from the customer terminal, that is, a customer operation on the electronic commerce site, and gives a priority ticket to the customer terminal based on the received message. In addition to issuing, processing corresponding to the operation indicated by the message is performed as necessary, and the message is output to the message queue manager 14 as necessary.

  The message queue manager 14 transmits the message received from the catalog sales order processing unit 11 to the order message processing server 202.

  The operation information processing unit 25 in the order message processing server 202 performs processing corresponding to the operation indicated by the message based on the priority order of the message received from the Web server 201.

  Specifically, a message indicating an operation for putting a product in a cart at the electronic commerce site is transferred to the order message processing server 202. The catalog sales order database 31 in the DB server 203 includes a cart product table for registering information on products put in the cart. The database writing unit 22 in the order message processing server 202 stores the product information indicated by the message in the cart product table.

  In addition, a message indicating an operation for ordering a product is transferred to the order message processing server 202. The catalog sales order database 31 in the DB server 203 includes an order product table for registering information on products for which orders have been determined. The database writing unit 22 in the order message processing server 202 moves and stores the product information indicated by the message from the cart product table to the order product table.

  FIG. 3 is a diagram showing a configuration of a catalog sales order processing unit and an operation procedure when performing priority assignment processing in the information processing apparatus according to the first embodiment of the present invention.

  With reference to FIG. 3, the catalog sales order processing unit 11 includes a ticket confirmation processing unit 51, a ticket priority processing unit 52, an electronic commerce processing unit (shopping status information acquisition unit) 53, and a ticket issuing unit (priority assignment). Part) 54.

  The electronic commerce processing unit 53 acquires shopping status information indicating the shopping status of each customer on the electronic commerce website.

  Based on the shopping status information acquired by the electronic commerce processing unit 53, the ticket issuing unit 54 gives priority to messages indicating operation of each customer on the electronic commerce site, that is, operation information.

  Referring to FIG. 1 again, the operation information processing unit 25 processes the message based on the priority order given by the ticket issuing unit 54.

  More specifically, queues 16, 17, 18 have different priorities and store messages.

  The message queue manager 15 selects the queues 16, 17, and 18 for storing messages based on the priority assigned by the ticket issuing unit 54.

  The queue storage information processing unit 27 extracts and processes the messages stored in the queues 16, 17, 18 according to the priority order of the queues 16, 17, 18. Messages stored in the queues 16, 17, and 18 are retrieved by the resident APs 19, 20, and 21, respectively.

  FIG. 4 is a diagram showing electronic commerce information in the information processing apparatus according to the first embodiment of the present invention. The electronic commerce information shown in FIG. 4 is stored in, for example, the main memory 102 or the hard disk 103 shown in FIG.

  Referring to FIG. 4, the electronic commerce information is information indicating a correspondence relationship between shopping / service, an orderable period, order deadline timing, and a time zone with many accesses. For example, in the catalog sales, the orderable period is from 13:00 on the product delivery day to 13:00 on the next product delivery day, and the order deadline is 13:00 on the product delivery day. The time zone with many accesses is before 13:00.

  FIG. 5 is a diagram showing a shopping / service priority order master in the information processing apparatus according to the first embodiment of the present invention. The shopping / service priority order master shown in FIG. 5 is stored in the main memory 102 or the hard disk 103 shown in FIG.

  Referring to FIG. 5, the shopping / service priority order master is created based on the electronic commerce information shown in FIG. The shopping / service priority master is used in determining the priority of message processing.

  For example, the electronic commerce processing unit 53 reads the shopping / service priority order master from the main memory 102 or the hard disk 103 and sends it to the ticket issuing unit 54. That is, the electronic commerce processing unit 53 acquires time restriction information indicating time restrictions on orders of shopping targets of each customer as shopping status information. More specifically, the electronic commerce processing unit 53 acquires a product orderable period or a product order deadline time as time limit information.

  The ticket issuing unit 54 gives priority to each customer based on the time limit information acquired by the electronic commerce processing unit 53 and the current time.

  More specifically, the ticket issuing unit 54 issues a priority ticket to the customer based on the order deadline timing of shopping / service registered in the shopping / service priority master and the time zone when the access is frequent.

  Specifically, the ticket issuing unit 54 uses the shopping / service priority master for the first to eighth shopping / services where the order deadline exists in the electronic commerce information during a period of high access. A registered priority order is assigned, and a priority order lower than the registered priority order is assigned in other time zones.

  For example, in the catalog sale of Monday, which is the first shopping / service, the order deadline is 13:00 on Monday, and the time zone in which the customer frequently accesses the catalog sale is before 13:00 on Monday. .

  Therefore, the ticket issuing unit 54 gives priority 2 registered in the shopping / service priority master from 12:30 to 13:00 on Mondays for messages related to catalog sales that are closed on Monday. In addition, the ticket issuing unit 54 gives priorities of, for example, 3 to 5 to messages related to catalog sales that are closed on Mondays except for the above-mentioned time period.

  FIG. 6 is a diagram showing an operation priority master in the information processing apparatus according to the first embodiment of the present invention. The operation priority master shown in FIG. 6 is stored in the main memory 102 or the hard disk 103 shown in FIG.

  Referring to FIG. 6, the operation priority master is used when determining the priority of message processing.

  For example, the electronic commerce processing unit 53 reads the operation priority master from the main memory 102 or the hard disk 103 and sends it to the ticket issuing unit 54. That is, the electronic commerce processing unit 53 acquires transaction stage information indicating the transaction stage of each customer on the electronic commerce site as shopping status information.

  More specifically, the electronic commerce processing unit 53 has, as the transaction stage information, a state in which the customer is browsing the product, a state in which the customer has selected the product to be purchased, and a state in which the customer has determined the order of the selected product , And a state not corresponding to these states is acquired.

  The ticket issuing unit 54 issues a priority ticket corresponding to the operation process in the operation priority master to the customer who has performed the operation process registered in the operation priority master.

  Specifically, the ticket issuing unit 54 gives priority 1 to a customer who has performed an order determination operation on the electronic commerce site in consideration of the possibility of sales, and the customer who has performed an operation of putting a product into a cart Priority 2 is assigned to the customer, priority 3 is assigned to the customer who has performed the product browsing operation, and priority 4 is assigned to the customer who has performed other operations.

  As described above, the ticket issuing unit 54 issues a priority ticket to a customer based on the shopping / service priority master or the operation priority master, that is, gives a priority to a message indicating the customer's operation.

  The ticket issuing unit 54 may be configured to issue a priority ticket by performing some arithmetic processing based on both the priority in the shopping / service priority master and the priority in the operation priority master. For example, the ticket issuing unit 54 may be configured to give the average value of the priorities of both masters to the customer as the priority.

[Operation]
Next, the operation of the information processing apparatus according to the first embodiment of the present invention will be described with reference to the drawings. In the first embodiment of the present invention, the electronic commerce processing method according to the first embodiment of the present invention is implemented by operating the Web server 201 and the order message processing server 202. Therefore, the description of the electronic commerce processing method according to the first embodiment of the present invention is replaced with the following description of the operations of the Web server 201 and the order message processing server 202.

  First, the case where the catalog sales order processing unit 11 issues a priority ticket to a customer using the operation priority master will be described.

  Referring to FIG. 3 again, first, when a customer browses a product on an electronic commerce site provided by the Web server 201, a first access from the customer terminal to the Web server 201 occurs, and a message indicating the access Is transmitted from the customer terminal (step S1).

  Next, the ticket confirmation processing unit 51 receives the message from the customer terminal, confirms the priority order ticket of the customer terminal that has accessed the electronic commerce system, and sets the priority order of the customer terminal to the ticket priority processing unit 52. Notice. In this case, the ticket priority processing unit 52 is lowest in the message because the customer terminal that has transmitted the message does not have a priority ticket and the message indicates the first access from the customer. The priority 5 is assigned and sent to the electronic commerce processing unit 53 (step S2).

  Next, since the message indicates a product browsing operation, the electronic commerce processing unit 53 performs processing for generating a product list and sends the message to the ticket issuing unit 54 (step S3).

  Next, since the message received from the electronic commerce processing unit 53 indicates the merchandise browsing operation, the ticket issuing unit 54 issues a priority priority 3 ticket as the first ticket and transmits it to the customer terminal (step S4). ). This priority ticket is stored in a cookie as flag information, for example.

  Next, when the customer performs an operation of putting the product into the cart, the next access occurs from the customer terminal to the Web server 201, and a message indicating the access is transmitted from the customer terminal (step S5).

  Next, the ticket confirmation processing unit 51 receives the message from the customer terminal, confirms the priority order ticket of the customer terminal that has accessed the electronic commerce system, and sets the priority order of the customer terminal to the ticket priority processing unit 52. Notice. The ticket priority processing unit 52 sends the message as it is to the electronic commerce processing unit 53 because the customer terminal that has transmitted the message has priority 3 (step S6).

  Next, since the message indicates an operation of putting the product into the cart, the electronic commerce processing unit 53 performs cart input processing and sends the message to the ticket issuing unit 54 (step S7).

  Next, since the message received from the electronic commerce processing unit 53 indicates the operation of putting the product into the cart, the ticket issuing unit 54 issues a priority 3 ticket as the second ticket and transmits it to the customer terminal. To do. The ticket issuing unit 54 gives priority 2 to the message and sends it to the message queue manager 14 (step S8).

  Next, when the customer performs an operation for ordering a product, the next access occurs from the customer terminal to the Web server 201, and a message indicating the access is transmitted from the customer terminal (step S9).

  Next, the ticket confirmation processing unit 51 receives the message from the customer terminal, confirms the priority order ticket of the customer terminal that has accessed the electronic commerce system, and sets the priority order of the customer terminal to the ticket priority processing unit 52. Notice. The ticket priority processing unit 52 sends the message as it is to the electronic commerce processing unit 53 because the customer terminal that has transmitted the message indicates priority level 2 (step S10).

  Next, since the message indicates an operation for ordering a product, the electronic commerce processing unit 53 performs a product ordering process and sends the message to the ticket issuing unit 54 (step S11).

  Next, since the message received from the electronic commerce processing unit 53 indicates an operation for ordering a product, the ticket issuing unit 54 issues a priority level 1 ticket as the third ticket and transmits it to the customer terminal. . The ticket issuing unit 54 gives priority 1 to the message and sends it to the message queue manager 14 (step S12).

  Next, an operation when the order message processing server 202 processes a product order message will be described.

  FIG. 7 is a diagram showing message processing by the order message processing server in the information processing apparatus according to the first embodiment of the present invention.

  FIG. 8 is a diagram in which the steps of message processing by the order message processing server shown in FIG. 7 are arranged in time series.

  7 and 8, first, a product selection screen is displayed on the customer terminal, and the customer performs an operation of selecting a product, that is, an operation of putting the product in a cart. Thereby, in the Web server 201, the ticket issuing unit 54 gives priority 2 to the message indicating the selection operation, and the message queue manager 14 transmits the message to the order message processing server 202.

  Alternatively, an order determination screen is displayed on the customer terminal, and the customer performs an operation for ordering a product. As a result, in the Web server 201, the ticket issuing unit 54 gives priority order 1 to the message indicating the order operation, and the message queue manager 14 transmits the message to the order message processing server 202.

  In the order message processing server 202, the message queue manager 15 stores the message in a queue corresponding to the priority order of the message received from the Web server 201 (step P1).

  Next, the message stored in the queue waits until the processing of the message previously stored in the queue is completed (step P2).

  Next, the resident AP extracts the message from the queue and sends it to the database writing unit 22. The database writing unit 22 updates the catalog sales order database 31 by transmitting the content of the message received from the resident AP to the DB server 203 (step P4).

  Here, the monitoring interval of the resident AP, that is, the interval at which the resident AP takes out the message from the corresponding queue differs depending on the priority. For example, the monitoring interval of the resident AP 19 corresponding to the priority order 1 is 1 second, the monitoring interval of the resident AP 20 corresponding to the priority order 2 is 3 seconds, and the monitoring interval of the resident AP 21 corresponding to the priority order 3 is 5 seconds. It is.

  As a result, the order message processing server 202 can process the messages in the order corresponding to the priority order. Specifically, in the order message processing server 202, a message indicating an operation for ordering a product is processed with priority over a message indicating an operation for selecting a product.

  Next, the resident AP updates the result storage database 26 in the order message processing server 202 based on the update result (step P5).

  Then, the resident AP extracts a new message from the corresponding queue and processes the extracted message (step P6).

  On the other hand, the customer terminal starts a transition process from the order determination screen after the customer performs an operation of selecting or ordering a product (step P11).

  Next, the customer terminal confirms the update result in the result storage database 26 after waiting for a predetermined time. Here, the predetermined time varies depending on the priority indicated by the given priority ticket. If the update result in the result storage database 26 has not been updated even after the predetermined time has elapsed, the customer terminal repeats the confirmation process a predetermined number of times, for example, 10 times (step P12).

  And a customer terminal displays the result confirmation screen of goods selection processing or order processing (Step P13).

  Next, a case where the catalog sales order processing unit 11 issues a priority ticket to a customer using the shopping / service priority master will be described.

  First, it is assumed that the current time is 12:45 on Wednesday. Then, an order determination screen is displayed on the customer terminal, and the customer performs an operation of ordering a catalog sale product whose deadline is 13:00 on Wednesday. As a result, in the Web server 201, the ticket issuing unit 54 gives priority order 1 to the message indicating the order operation, and the message queue manager 14 transmits the message to the order message processing server 202.

  In addition, an order determination screen is displayed on the customer terminal, and the customer performs an operation of ordering catalog sales products for deadlines on other days of the week. As a result, in the Web server 201, the ticket issuing unit 54 gives priority 3 to the message indicating the order operation, and the message queue manager 14 transmits the message to the order message processing server 202.

  Thereafter, as in the case of using the operation priority master, the order message processing server 202 processes messages in an order corresponding to the priority. Specifically, in the order message processing server 202, a message indicating an operation for ordering a catalog sale product with a deadline of 13:00 takes precedence over a message indicating an operation for ordering a catalog sale product with a deadline on another day of the week. Processed.

  By the way, in electronic commerce, there are cases where a large number of accesses from a customer occur to a server that provides an electronic commerce service, and the server is heavily loaded. As countermeasures, for example, it is conceivable to add a server for providing an electronic commerce service or to provide a device for load distribution. Alternatively, a method can be considered in which transactions are smoothly performed by limiting the number of transactions. However, the method of providing an additional server device and a load distribution device increases the cost for providing an electronic commerce service. In addition, the method of limiting the number of transactions itself reduces the sales of electronic commerce.

  Specifically, the current electronic commerce (EC (Electronic Commerce) site) provides various services. In catalog sales, which is one of such services, the catalog is switched every week and the order period is fixed, so it is very crowded when the order is closed.

  For example, in a configuration in which each service is processed with the same priority, specific shopping / services such as catalog sales cannot be prioritized according to the order deadline. For this reason, orders from customers may not be in time for deadlines, and sales opportunities may be lost.

  On the other hand, in the information processing apparatus according to the first embodiment of the present invention, the electronic commerce processing unit 53 acquires shopping status information indicating the shopping status of each customer on the electronic commerce website. Then, the ticket issuing unit 54 gives priority to the operation information indicating the operation of each customer in the electronic commerce site based on the shopping status information acquired by the electronic commerce processing unit 53.

  Thus, in the information processing apparatus according to the first embodiment of the present invention, priority is given to the customer according to the shopping situation at the present stage, instead of giving priority to the customer based on the past purchase history, for example. Give a ranking. That is, the weight of the transaction status of the customer is recognized, and tickets with different priorities are issued according to the weight.

  With such a configuration, even when a large number of accesses occur from the customer and the server is heavily loaded, a constant response speed is ensured and smooth transactions are possible. That is, it is possible to increase the number of transactions established and reduce the opportunity loss of sales. In addition, it is not necessary to add a device for high load countermeasures, and the investment cost can be reduced.

  Specifically, for example, when the deadline for ordering a certain product catalog is 13:00, the electronic commerce processing unit 53 puts the product in the product catalog into the cart immediately before the deadline, for example, a predetermined time before 13:00. Set a higher priority for the customers who enter.

  As a result, it is possible to prevent a product from being placed in the cart by the customer and causing a loss of sales opportunity at the sales company.

  Further, it is possible to avoid a situation in which the customer cannot access the electronic commerce site and cannot order the product.

  That is, among the constituent elements in the information processing apparatus 201 according to the first embodiment of the present invention, the minimum configuration including the electronic commerce processing unit 53 and the ticket issuing unit 54 allows appropriate access from customers in electronic commerce. It is possible to achieve the object of the present invention.

  Further, in the information processing apparatus according to the first embodiment of the present invention, the electronic commerce processing unit 53 acquires time restriction information indicating time restrictions on orders of shopping targets of each customer as shopping status information. .

  With such a configuration, it is possible to grasp a time zone in which access from a customer increases, and thus it is possible to appropriately handle access from a customer.

  In the information processing apparatus according to the first embodiment of the present invention, the ticket issuing unit 54 prioritizes the operation information based on the time limit information acquired by the electronic commerce processing unit 53 and the current time. Is granted.

  With such a configuration, it is possible to determine the access from the customer to be preferentially processed in a certain time zone, and therefore it is possible to appropriately process the access from the customer.

  In the information processing apparatus according to the first embodiment of the present invention, the electronic commerce processing unit 53 further acquires transaction stage information indicating the transaction stage of each customer in the electronic commerce site as shopping status information.

  With such a configuration, it is possible to appropriately handle access from customers in accordance with the level of possibility of leading to an order for merchandise.

  Further, in the information processing apparatus according to the first embodiment of the present invention, the electronic commerce processing unit 53 is in a state in which the customer is browsing the product and the customer has selected the product to be purchased as the transaction stage information. , And the state in which the customer has determined the order of the selected product.

  As a result, for example, the priority of the customer who puts the product in the cart is different from the customer who only sees the product list, and the order processing of the product by the customer who puts the product in the cart has priority. It becomes possible.

  Note that the electronic commerce processing unit 53 has at least a transaction stage information in a state in which the customer is browsing the product, a state in which the customer has selected a product to be purchased, and a state in which the customer has determined the order of the selected product. If any one of the configurations is acquired, higher priority can be given compared to states other than the above states, and thus the above-described effects can be achieved.

  Further, in the information processing apparatus according to the first embodiment of the present invention, the electronic commerce processing unit 53 acquires a product orderable period or a product order deadline time as time limit information.

  As described above, by acquiring information on a time period in which access from a customer related to a certain product increases, access from the customer can be appropriately processed for each product.

  In the information processing apparatus according to the first embodiment of the present invention, the operation information processing unit 25 processes the operation information based on the priority assigned by the ticket issuing unit 54.

  With such a configuration, access from a customer can be appropriately processed according to priority.

  In the information processing apparatus according to the first embodiment of the present invention, the queues 16, 17 and 18 have different priorities and store operation information. The message queue manager 15 selects the queues 16, 17, and 18 in which operation information is to be stored, based on the priority order given by the ticket issuing unit 54. Then, the queue storage information processing unit 27 extracts and processes the operation information stored in the queues 16, 17, 18 according to the priority order of the queues 16, 17, 18.

  With such a configuration, it is possible to appropriately process an access from a customer according to the priority order with a simple configuration.

  In the information processing apparatus according to the first embodiment of the present invention, the operation information indicates an operation in which a customer orders a product at an electronic commerce site. That is, the information processing apparatus according to the first embodiment of the present invention is not, for example, a surface priority ranking process of responses to customers for access from customers, but whether or not an order can be actually made. Set priorities. Thereby, the priority order of each message is controlled so that the server that provides the electronic commerce service can accept the order by a predetermined time, and the product order can be processed more reliably. In addition, it is possible to quickly return a product order response to the customer side.

  The Web server 201 may be configured such that at least one of the order message processing server 202 and the DB server 203 is integrated.

  Next, another embodiment of the present invention will be described with reference to the drawings. In the drawings, the same or corresponding parts are denoted by the same reference numerals and description thereof will not be repeated.

<Second Embodiment>
The present embodiment relates to an information processing apparatus in which priority assignment contents are changed as compared with the information processing apparatus according to the first embodiment. The contents other than those described below are the same as those of the information processing apparatus according to the first embodiment.

  FIG. 9 is a diagram showing a configuration of an information processing system according to the second embodiment of the present invention.

  Referring to FIG. 9, the electronic commerce system 311 includes a Web server 211, an order message processing server 212, and a DB server 213 that are information processing apparatuses.

  The Web server 211 includes a catalog sales order processing unit 11, a gift order processing unit 72, a WEB market processing unit 73, and a message queue manager 14 as its control structure. The order message processing server 212 includes an operation information processing unit 61 as its control structure. The operation information processing unit 61 includes a message queue manager (operation information storage unit) 15, a plurality of queues, and a queue storage information processing unit 55. The queue storage information processing unit 55 includes a plurality of resident applications (AP) and the database writing unit 22. The DB server 213 includes a catalog sales order database 31, a gift order database 32, and a WEB market database 33.

  The catalog sales order processing unit 11, the gift order processing unit 72, and the WEB market processing unit 73 perform access related to catalog sales, gift orders, and the WEB market from the customer terminal to the Web server 211, that is, customer operations on the electronic commerce site. The message (operation information) indicated is received, a priority order ticket is issued to the customer terminal based on the received message, processing corresponding to the operation indicated by the message is performed as necessary, The message is output to the message queue manager 14. The basic configuration and operation of the gift order processing unit 72 and the WEB market processing unit 73 are the same as those of the catalog sales order processing unit 11.

  The message queue manager 14 transmits the message received from the catalog sales order processing unit 11, the gift order processing unit 72 and the WEB market processing unit 73 to the order message processing server 212.

  The operation information processing unit 61 in the order message processing server 212 performs processing corresponding to the operation indicated by the message based on the priority order of the message received from the Web server 211.

  Specifically, a message indicating an operation for putting a product in a cart at the electronic commerce site is transferred to the order message processing server 212. The catalog sales order database 31, the gift order database 32, and the WEB market database 33 in the DB server 213 each include a cart product table for registering information on products placed in the cart. The database writing unit 22 in the order message processing server 212 stores the product information indicated by the message in the cart product table in the corresponding database.

  In addition, a message indicating an operation for ordering a product is transferred to the order message processing server 212. The catalog sales order database 31, the gift order database 32, and the WEB market database 33 in the DB server 213 include an order product table for registering information on products for which orders have been determined. The database writing unit 22 in the order message processing server 212 moves and stores the product information indicated by the message from the cart product table in the corresponding database to the order product table.

  The operation information processing unit 61 processes the message based on the priority given by the catalog sales order processing unit 11, the gift order processing unit 72, and the WEB market processing unit 73.

  More specifically, the operation information processing unit 61 is provided with a plurality of queues corresponding to shopping / services and priorities. FIG. 9 representatively shows a catalog sales queue and a WEB market queue.

  The message queue manager 15 selects a queue in which a message is to be stored based on the priority given by the catalog sales order processing unit 11, the gift order processing unit 72, and the WEB market processing unit 73.

  The queue storage information processing unit 55 extracts and processes the messages stored in the queue according to the priority order of the queue. In the queue storage information processing unit 55, a plurality of resident APs are provided corresponding to the queues. The message stored in the queue is taken out by the corresponding resident AP and sent to the database writing unit 22.

  FIG. 10 is a diagram showing a shopping / service priority master in the information processing apparatus according to the second embodiment of the present invention. The shopping / service priority order master shown in FIG. 10 is stored in the main memory 102 or the hard disk 103 shown in FIG.

  FIG. 10 shows the shopping / service priority master on Wednesday. In this shopping / service priority master, for example, the ticket issuing unit 54 gives priority 3 to a message related to catalog sales on the Monday due to the first shopping / service.

  Further, the ticket issuing unit 54 gives priority 1 to a message related to catalog sales on Wednesday, which is the third shopping / service.

  In addition, the ticket issuing unit 54, for the message related to the 6th WEB limitation, is a time zone in which the customer has a lot of access related to the WEB limitation from 14:00 to 15:00 on Wednesday, which is the sales start day of the week. Give priority 2.

  The operation priority master in the information processing apparatus according to the second embodiment of the present invention is the same as the operation priority master in the information processing apparatus according to the first embodiment of the present invention.

  FIG. 11 is a diagram showing an example of the priority order of each message in the information processing apparatus according to the second embodiment of the present invention.

  Referring to FIG. 11, ticket issuing unit 54 issues a priority ticket to a customer based on both the priority in the shopping / service priority master and the priority in the operation priority master.

  In electronic commerce, a plurality of shopping / services are operated in parallel. For this reason, for example, the priority in the shopping / service priority master is prioritized over the operation priority master, and the priority is further divided according to the operation processing among the priorities according to shopping / service.

  Specifically, for example, if the current time is Wednesday, the ticket issuing unit 54 gives priority 1 to a message indicating an order determination operation among messages related to catalog sales on Wednesday, and Is given priority 2 to the message indicating the operation of putting the item into the cart, and priority 3 is assigned to the message indicating the operation of browsing the product.

  Also, the ticket issuing unit 54 assigns priority 4 to a message indicating an operation of determining an order among messages relating to WEB limitation, and assigns priority 5 to a message indicating an operation of putting a product into a cart. The priority 6 is assigned to the message indicating the product browsing operation.

  In addition, among messages related to catalog sales for deadlines on Monday, Tuesday, Thursday, and Friday, priority order 7 is assigned to a message indicating an operation for determining an order, and priority order is assigned to a message indicating an operation for putting a product into a cart. 7 and a priority order 7 is assigned to a message indicating a product browsing operation.

  Further, among messages related to gifts, WEB market, books, and CDs, priority order 8 is assigned to messages indicating an order determination operation, and priority order 8 is assigned to a message indicating an operation of putting a product into a cart. Priority 8 is assigned to the message indicating the product browsing operation.

  Also, a priority of 9 is given to the message regarding the first access of all shopping / services.

[Operation]
Next, the operation of the information processing apparatus according to the second embodiment of the present invention will be described with reference to the drawings. In the second embodiment of the present invention, the electronic commerce processing method according to the second embodiment of the present invention is implemented by operating the Web server 211 and the order message processing server 212. Therefore, the description of the electronic commerce processing method according to the second embodiment of the present invention will be replaced with the operation description of the Web server 211 and the order message processing server 212 described below.

  FIG. 12 is a diagram illustrating an operation procedure when the catalog sales order processing unit and the WEB market processing unit perform priority assignment processing in the information processing apparatus according to the second embodiment of the present invention.

  Referring to FIG. 12, in the case where the current day is Wednesday, first, the customer performs browsing operation of products related to catalog sales on Wednesday due to an e-commerce site provided by the Web server 211, so that the Web server 211 is accessed from the customer terminal. The first access occurs and a message indicating the access is transmitted from the customer terminal (step S21).

  Next, the ticket confirmation processing unit 51 receives the message from the customer terminal, confirms the priority order ticket of the customer terminal that has accessed the electronic commerce system, and sets the priority order of the customer terminal to the ticket priority processing unit 52. Notice. In this case, the ticket priority processing unit 52 is lowest in the message because the customer terminal that has transmitted the message does not have a priority ticket and the message indicates the first access from the customer. The priority order 9 is assigned and sent to the electronic commerce processing unit 53 (step S22).

  Next, since the message indicates a product browsing operation, the electronic commerce processing unit 53 performs processing for generating a product list and sends the message to the ticket issuing unit 54 (step S23).

  Next, since the message received from the electronic commerce processing unit 53 indicates a product browsing operation related to catalog sales closed on Wednesday, the ticket issuing unit 54 issues a ticket of priority 3 as the first ticket, and the customer terminal (Step S24). This priority ticket is stored in a cookie as flag information, for example.

  Next, when the customer performs an operation to put a product related to catalog sales on Wednesday, the next access occurs from the customer terminal to the Web server 211, and a message indicating the access is transmitted from the customer terminal (step). S25).

  Next, the ticket confirmation processing unit 51 receives the message from the customer terminal, confirms the priority order ticket of the customer terminal that has accessed the electronic commerce system, and sets the priority order of the customer terminal to the ticket priority processing unit 52. Notice. The ticket priority processing unit 52 sends the message as it is to the electronic commerce processing unit 53 because the customer terminal that has transmitted the message has priority 3 (step S26).

  Next, since the message indicates an operation of putting the product into the cart, the electronic commerce processing unit 53 performs cart input processing and sends the message to the ticket issuing unit 54 (step S27).

  Next, the ticket issuing unit 54 issues a ticket of priority 2 as the second ticket because the message received from the electronic commerce processing unit 53 indicates an operation to put a product related to catalog sales closed on Wednesday. To the customer terminal. The ticket issuing unit 54 gives priority 2 to the message and sends it to the message queue manager 14 (step S28).

  On the other hand, when another customer performs an operation for browsing a product related to WEB limitation on the electronic commerce site provided by the Web server 211, the customer terminal first accesses the Web server 211, and a message indicating the access is displayed on the customer terminal. (Step S31).

  Next, the ticket confirmation processing unit 51 receives the message from the customer terminal, confirms the priority order ticket of the customer terminal that has accessed the electronic commerce system, and sets the priority order of the customer terminal to the ticket priority processing unit 52. Notice. In this case, the ticket priority processing unit 52 is lowest in the message because the customer terminal that has transmitted the message does not have a priority ticket and the message indicates the first access from the customer. The priority order 9 is assigned and sent to the electronic commerce processing unit 53 (step S32).

  Next, since the message indicates a product browsing operation, the electronic commerce processing unit 53 performs processing for generating a product list and sends the message to the ticket issuing unit 54 (step S33).

  Next, since the message received from the electronic commerce processing unit 53 indicates a product browsing operation related to WEB limitation, the ticket issuing unit 54 issues a ticket with priority 6 as the first ticket and transmits it to the customer terminal. (Step S34).

  Next, when the customer performs an operation of putting a product related to WEB limitation into the cart, the next access occurs from the customer terminal to the Web server 211, and a message indicating the access is transmitted from the customer terminal (step S35).

  Next, the ticket confirmation processing unit 51 receives the message from the customer terminal, confirms the priority order ticket of the customer terminal that has accessed the electronic commerce system, and sets the priority order of the customer terminal to the ticket priority processing unit 52. Notice. Since the customer terminal that sent the message has priority 6, the ticket priority processing unit 52 sends the message to the electronic commerce processing unit 53 as it is (step S36).

  Next, since the message indicates an operation of putting the product into the cart, the electronic commerce processing unit 53 performs cart input processing and sends the message to the ticket issuing unit 54 (step S37).

  Next, since the message received from the electronic commerce processing unit 53 indicates an operation of putting a product related to WEB limitation into the cart, the ticket issuing unit 54 issues a ticket with priority 5 as the second ticket, Send to the terminal. The ticket issuing unit 54 gives priority 5 to the message and sends it to the message queue manager 14 (step S38).

  Thereafter, as in the information processing apparatus according to the first embodiment of the present invention, the order message processing server 212 processes messages in an order corresponding to the priority order. Specifically, in the order message processing server 212, a message indicating an operation for putting a catalog sale product closed on Wednesday is put in priority over a message indicating an operation for putting a product limited to WEB in a cart.

  Since other configurations and operations are the same as those of the information processing apparatus according to the first embodiment, detailed description thereof will not be repeated here.

  The above embodiment should be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the description above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

  The present invention can be applied to an apparatus that provides an electronic commerce service. Therefore, the present invention has industrial applicability.

  Although a part or all of the above embodiments can be described as the following supplementary notes, the scope of the present invention is not limited to the following supplementary notes.

[Appendix 1]
A shopping status information acquisition unit for acquiring shopping status information indicating the shopping status of each customer on the electronic commerce website;
An information processing apparatus comprising: a priority order assigning unit for assigning a priority order to operation information indicating an operation of each customer on the website based on the shopping situation information acquired by the shopping situation information acquisition unit.

[Appendix 2]
The information processing apparatus according to appendix 1, wherein the shopping situation information acquisition unit acquires time restriction information indicating time restrictions on orders of shopping targets of each customer as the shopping situation information.

[Appendix 3]
The information processing apparatus according to appendix 2, wherein the priority order assigning unit assigns a priority order to the operation information based on the time restriction information acquired by the shopping situation information acquisition unit and a current time.

[Appendix 4]
4. The information processing apparatus according to appendix 2 or 3, wherein the shopping status information acquisition unit acquires a product orderable period or a product order deadline time as the time restriction information.

[Appendix 5]
The information processing apparatus according to any one of appendices 1 to 4, wherein the shopping status information acquisition unit acquires, as the shopping status information, transaction stage information indicating a transaction stage of each customer on the website.

[Appendix 6]
The shopping status information acquisition unit includes, as the transaction stage information, at least a state in which the customer is browsing the product, a state in which the customer has selected the product to be purchased, and a state in which the customer has determined the order of the selected product The information processing apparatus according to appendix 5, wherein any one is acquired.

[Appendix 7]
The information processing apparatus further includes:
The information processing apparatus according to any one of supplementary notes 1 to 6, further comprising an operation information processing unit for processing the operation information based on the priority order given by the priority order assigning unit.

[Appendix 8]
The operation information processing unit
A plurality of queues having different priorities and for storing the operation information;
An operation information storage unit for selecting the queue in which the operation information is to be stored, based on the priority order given by the priority order assigning unit;
The information processing apparatus according to appendix 7, further comprising: a queue storage information processing unit that extracts and processes the operation information stored in each queue according to the priority order of each queue.

[Appendix 9]
The information processing apparatus according to any one of appendices 1 to 8, wherein the operation information indicates an operation in which a customer orders a product on the website.

[Appendix 10]
Obtaining shopping status information indicating the shopping status of each customer on the e-commerce website;
And a step of assigning a priority to operation information indicating operations of each customer on the website based on the acquired shopping situation information.

[Appendix 11]
The electronic commerce method according to supplementary note 10, wherein in the step of acquiring the shopping status information, time limitation information indicating a time limitation on an order of each customer for shopping is acquired as the shopping status information.

[Appendix 12]
The electronic commerce method according to appendix 11, wherein in the step of assigning the priority order, a priority order is given to the operation information based on the acquired time restriction information and a current time.

[Appendix 13]
13. The electronic commerce method according to appendix 11 or 12, wherein, in the step of acquiring the shopping status information, an orderable period of the product or an order deadline time of the product is acquired as the time restriction information.

[Appendix 14]
14. The electronic commerce method according to any one of appendices 10 to 13, wherein in the step of acquiring the shopping status information, transaction stage information indicating a transaction stage of each customer on the website is acquired as the shopping status information.

[Appendix 15]
In the step of acquiring the shopping status information, the transaction stage information includes a state in which the customer is browsing the product, a state in which the customer has selected a product to be purchased, and an order for the selected product. The electronic commerce method according to attachment 14, wherein at least one of the states is acquired.

[Appendix 16]
The electronic commerce method further includes:
The electronic commerce method according to any one of appendices 10 to 15, including a step of processing the operation information based on the assigned priority.

[Appendix 17]
In the step of processing the operation information,
Selecting the queue to store the operation information based on the given priority from a plurality of queues having different priorities and storing the operation information;
The electronic commerce method according to claim 16, further comprising: extracting and processing the operation information stored in each queue according to the priority order of each queue.

[Appendix 18]
18. The electronic commerce method according to any one of appendices 10 to 17, wherein the operation information indicates an operation in which a customer orders a product on the website.

[Appendix 19]
On the computer,
Obtaining shopping status information indicating the shopping status of each customer on the e-commerce website;
An electronic commerce program that executes a step of assigning priority to operation information indicating an operation of each customer on the website based on the acquired shopping situation information.

[Appendix 20]
The electronic commerce program according to appendix 19, wherein in the step of acquiring the shopping status information, time limitation information indicating a time limitation on an order of a shopping target of each customer is acquired as the shopping status information.

[Appendix 21]
The electronic commerce program according to attachment 20, wherein in the step of assigning the priority order, a priority order is given to the operation information based on the acquired time restriction information and a current time.

[Appendix 22]
The electronic commerce program according to appendix 20 or 21, wherein, in the step of acquiring the shopping status information, as the time restriction information, an orderable period of the product or an order deadline time of the product is acquired.

[Appendix 23]
The electronic commerce program according to any one of appendices 19 to 22, wherein in the step of acquiring the shopping status information, transaction stage information indicating a transaction stage of each customer on the website is acquired as the shopping status information.

[Appendix 24]
In the step of acquiring the shopping status information, the transaction stage information includes a state in which the customer is browsing the product, a state in which the customer has selected a product to be purchased, and an order for the selected product. The electronic commerce program according to attachment 23, wherein at least one of the states is acquired.

[Appendix 25]
The electronic commerce program is further stored in a computer.
25. The electronic commerce program according to any one of appendices 19 to 24, wherein the step of processing the operation information is executed based on the assigned priority.

[Appendix 26]
In the step of processing the operation information,
Selecting the queue to store the operation information based on the given priority from a plurality of queues having different priorities and storing the operation information;
26. The electronic commerce program according to appendix 25, wherein the operation information stored in each queue is extracted and processed according to the priority of each queue.

[Appendix 27]
27. The electronic commerce program according to any one of appendices 19 to 26, wherein the operation information indicates an operation in which a customer orders a product on the website.

11, 11A, 11B, 11C Catalog sales order processing unit 14 Message queue manager 15 Message queue manager (operation information storage unit)
16, 17, 18 Queue 19, 20, 21 Resident application 22 Database writing unit 25 Operation information processing unit 27, 55 Queue storage information processing unit 31 Catalog sales order database 32 Gift order database 33 WEB market database 51 Ticket confirmation processing unit 52 Ticket Priority processing unit 53 Electronic commerce processing unit (shopping status information acquisition unit)
54 Ticket issuing section (priority assignment section)
61 Operation Information Processing Unit 72 Gift Order Processing Unit 73 WEB Market Processing Unit 101 CPU
102 Main memory 103 Hard disk 104 Input interface 105 Display controller 106 Data reader / writer 107 Communication interface 108 Keyboard 109 Mouse 110 Display 111 Recording medium 121 Bus 201, 211 Web server (information processing apparatus)
202, 212 Order message processing server (information processing device)
203,213 DB server (information processing device)
301,311 Electronic commerce system

Claims (10)

A shopping status information acquisition unit for acquiring shopping status information indicating the shopping status of each customer on the electronic commerce website;
An information processing apparatus comprising: a priority order assigning unit for assigning a priority order to operation information indicating an operation of each customer on the website based on the shopping situation information acquired by the shopping situation information acquisition unit.   The information processing apparatus according to claim 1, wherein the shopping status information acquisition unit acquires, as the shopping status information, time restriction information indicating a time restriction on an order to be purchased by each customer.   The information processing apparatus according to claim 2, wherein the priority order assigning unit assigns a priority order to the operation information based on the time restriction information acquired by the shopping situation information acquisition unit and a current time.   The information processing apparatus according to claim 2, wherein the shopping status information acquisition unit acquires a product orderable period or a product order deadline time as the time restriction information.   The information processing apparatus according to claim 1, wherein the shopping status information acquisition unit acquires transaction stage information indicating a transaction stage of each customer on the website as the shopping status information.   The shopping status information acquisition unit includes, as the transaction stage information, at least a state in which the customer is browsing the product, a state in which the customer has selected the product to be purchased, and a state in which the customer has determined the order of the selected product The information processing apparatus according to claim 5, wherein any one is acquired. The information processing apparatus further includes:
The information processing apparatus according to claim 1, further comprising an operation information processing unit configured to process the operation information based on the priority order assigned by the priority order assigning unit.   The information processing apparatus according to claim 1, wherein the operation information indicates an operation in which a customer orders a product on the website. Obtaining shopping status information indicating the shopping status of each customer on the e-commerce website;
And a step of assigning a priority to operation information indicating operations of each customer on the website based on the acquired shopping situation information. On the computer,
Obtaining shopping status information indicating the shopping status of each customer on the e-commerce website;
An electronic commerce program that executes a step of assigning priority to operation information indicating an operation of each customer on the website based on the acquired shopping situation information.

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