JP2012048458A - Flower and ornamental plant sales system and sales method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a flower and ornamental plant sales system which allows a purchaser to fully check a real state of a flower or an ornamental plant to be purchased via a communication network, so as to be convinced to purchase it.SOLUTION: The system includes a producer's terminal 10 installed at the side of a flower and ornamental plant producer, a server 30 which holds videos of flowers and plants transmitted from the producer's terminal 10 and provides the video when required to send flower or plant images via a communication network 5, a purchasing terminal (a terminal installed in a flower shop or a consumer's home) 50 which requests flower or plant images to the server 30 via the Internet, displays the video provided by the server, specifies a flower or a plant displayed in the video and makes a purchase procedure. The video imaged by imaging means 7 which relatively rotates around a flower or a plant is transmitted from the producer's terminal 10 to the server 30, and provided from the server 30 to the purchasing terminal 50. The consumer can confirm the shape of the flower or the plant to be purchased in each direction by the video displayed on the purchase terminal so as to purchase it from the purchase terminal 50 without worries.

Description

  The present invention relates to a system for selling orchids such as orchids through a communication network such as the Internet, and a method for selling the same, and makes it possible to provide detailed information on products to purchasers.

According to the Ministry of Agriculture, Forestry and Fisheries recently released the Flower Distribution Statistics Survey Report, the wholesale price of orchid pots (yen / bowl) has reached 6.4 times the average wholesale price of pots. Phalaenopsis (official name: Phalaenopsis) is traded at a wholesale price that is 11.0 times that of all pots.
Orchids such as phalaenopsis are in demand for gift items such as store opening celebrations, housewarming celebrations, birthdays, and aged days to create an elegant and gorgeous space.
Traditionally, consumers have been to florist stores to purchase florets such as orchids, but now that the Internet has become popular, they have ordered florist producers via the Internet and designated destinations. There are an increasing number of cases of delivery.
This trend is unwelcome for florist retailers who do not have their own online sales network, as it reduces the opportunity for customers to visit.

  In order to support such a florist's retail store, Patent Document 1 below proposes a flower shop sales promotion method for promoting the sale of flowers through a network. This method is designed so that a product catalog of flowers can be easily created using data provided from a server at a terminal installed in a retail store, and the product catalog can be disclosed to the network. Has been.

JP 2008-97129 A

However, online sales such as orchids not only reduce the chances of visiting florist retailers, but also have the following problems.
Consumers choose the orchids to purchase by looking at the images of the orchids posted on the producer's homepage, but the orchids delivered by the producer to the purchaser or the gift recipient specified by the purchaser , Not the actual picture taken in the image. Orchids are plants that are not standardized like industrial products, and the shape of the stems, how flowers are attached, how thick the leaves are, etc. differ slightly from one individual to another.
Nevertheless, consumers decide to purchase expensive products without checking the actual product. In addition, the actual product delivered to the gift recipient cannot be confirmed.
Also, even if you have the opportunity to see the actual photo to be purchased, the orchids differ depending on the viewing direction, and the shape changes with the passage of time from the time of shooting. , And often have an impression different from the picture.
This situation applies not only to orchids, but also to all the relatively expensive flowers offered over the Internet.

  The present invention was devised in view of such circumstances, and provides a bridegroom sales system that allows a purchaser to sufficiently confirm the actual purchase of a bridegroom purchased through a communication network, and to be convinced to purchase. The purpose is to provide the sales method.

The present invention relates to a groom sales system that sells grooms through a communication network, and holds a provider terminal arranged on the provider's side that provides the grooms, and a groom's video sent from the provider terminal for communication. When the image of the groom is requested through the network, the server that provides the flower image of the groom and the server requests the image of the groom via the communication network, and the flower image provided by the server is displayed and displayed in this movie And a purchase terminal for performing a purchase procedure by designating the arranged groom, wherein the moving image is a moving image of a groom taken by a photographing means that rotates relative to the groom.
Consumers using this system can check the shape of the front, left, right side, etc. of the groom on the purchase terminal screen and confirm the shape. The actual product can be purchased from the screen of the purchase terminal.

Moreover, in the groom sales system of this invention, a purchase terminal can be put on a consumer.
The consumer can confirm the shape of the bridegroom to be purchased from a PC (personal computer) or a portable terminal at hand, and can purchase the actual product from the terminal screen after confirming the shape.

Moreover, in the flower bud sales system of this invention, you may arrange | position a purchase terminal in the shop or sales floor which handles a flower bud.
In this case, since the consumer visits a florist's store or flower shop for the purpose of purchasing florets from the purchase terminal, the opportunity for the consumer to visit increases. In addition, the florist store side can meet consumer demand without storing a large number of actual florets.

Moreover, in the flower bud sales system of the present invention, the moving image can be obtained by photographing with a photographing means in which a flower bud is placed on a turntable and rotated.
If you shoot a rotating flower bud with a fixed video camera, you can shoot a movie that allows you to see the front, left and right sides of the flower bud.

Further, in the flower bud selling system of the present invention, the server excludes the flower buds that have undergone the purchase procedure at the purchase terminal from the moving image provided through the communication network.
By doing so, it is possible to prevent troubles in which a plurality of purchasers doubles and purchases one flower bud.

Further, in the groom sales system of the present invention, the animation of the groom held by the server is deleted when a predetermined period elapses from the shooting date.
By doing so, it is possible to prevent the divergence between the actual thing and the groom recorded in the moving image due to the passage of time.

Moreover, the flower bud sales system of the present invention is suitable for sales of orchids.
With this system, it is possible to purchase expensive orchids over the Internet after confirming the actual product.

Further, the present invention is a method for selling florets through a communication network, the step of shooting a video of a floret with a shooting means that rotates relative to the floret, and holding a video of the floret in a server, When an image of a groom is requested through a communication network, the step of providing the groom's video from the server, the groom's video provided from the server is displayed on the purchasing terminal, and the flower displayed in this video is specified. And performing a purchase procedure from the purchase terminal.
With this sales method, the consumer can confirm the shape of the front, left, right side, etc. of the groom to be purchased on the screen of the purchase terminal and can purchase it from the screen of the purchase terminal after being convinced.

Further, in the flower bud sales method of the present invention, the moving image of the floret that has undergone the purchase procedure at the purchasing terminal is excluded from the target of the moving image provided from the server.
Therefore, it is possible to prevent an accident in which one bridegroom is doubled and purchased by a plurality of purchasers.

Moreover, in the flower bud sales method of the present invention, the moving image of the floret held by the server is deleted when a predetermined period elapses from the shooting date.
By doing so, it is possible to prevent the divergence between the actual thing and the groom recorded in the moving image due to the passage of time.

According to the present invention, the consumer can confirm the shape of the bridegroom to be purchased through the communication network from multiple directions by watching the actual moving image, and can make a purchase decision after being convinced.
Therefore, the consumer can purchase the flower buds sold on the Internet with confidence, and can confirm the actual product delivered to the gift recipient from the video.

Configuration diagram of Phalaenopsis orchid sales system according to an embodiment of the present invention Sequence diagram of the Phalaenopsis orchid sales system in Figure 1 Figure showing the video shooting situation of Phalaenopsis orchid Diagram showing the shape of each direction of Phalaenopsis Block diagram showing the configuration of the producer terminal in FIG. Figure showing the management table The block diagram which shows the structure of the server of FIG. Diagram showing database management table The block diagram which shows the structure of the store terminal of FIG. The figure which shows the display screen of the store terminal of FIG. The figure which shows the display screen of the store terminal of FIG. 9 (screen which displays a still image) The figure which shows the display screen of the store terminal of FIG. 9 (scroll screen of a still image) The figure which shows the display screen of the store terminal of FIG. 9 (screen which displays a moving image) The figure which shows the display screen of the store terminal of FIG. 9 (purchase screen) The figure which shows the display screen of the store terminal of FIG. 9 (purchase confirmation screen)

FIG. 1 shows an outline of a phalaenopsis sales system according to an embodiment of the present invention.
This system includes a producer terminal 10 (“provider terminal” referred to in the claims) placed under a producer of phalaenopsis, and a server 30 that mediates sales of phalaenopsis over a network 5 such as the Internet. And a store terminal 50 (a “purchase terminal” in the scope of claims) installed at a flower shop or flower shop.
In this system, as shown in the sequence diagram of FIG. 2, a producer takes a picture of a phalaenopsis 6 with an identification number with a video camera 7, and displays the identification number, a video, and related information necessary for display. The data is sent from the terminal 10 to the server 30 through the network 5 (step 1).
The server 30 stores the identification number and the video sent from the producer terminal 10, and when the image of the phalaenopsis is requested from the dealer terminal 50 through the network 5 (step 2), Is sent to the store terminal 50 (step 3).
The dealer terminal 50 displays the phalaenopsis video and identification number sent from the server 30, and the consumer who has viewed the video determines the purchase of the displayed phalaenopsis and purchases it from the dealer terminal 50. When the operation is performed, the order information including the identification number is sent to the producer terminal 10 via the server 30 (steps 4 and 5), and the producer is designated the identification number phalaenopsis based on the order information. (Step 6).
This is the general flow of this system.

In the phalaenopsis sales system described below, the producer takes a video and a still image of the phalaenopsis 6 with an identification number and sends them to the server 30 in order to make the display on the dealer terminal 50 easier to understand. I have to.
The producer's production greenhouse is nurtured with a large number of phalaenopsis that are about to be shipped, and the producer sorts them into net sales and market shipments.
The phalaenopsis orchids for online sales are classified according to, for example, sales prices. In addition, an identification number is set for the Phalaenopsis orchids for online sales. The identification number is composed of characters such as A, B, C... Indicating the class and numbers for distinguishing the individuals.
An identification number is affixed to a phalaenopsis bowl for sale on the net, and this is placed on the turntable 8 as shown in FIG. 3, and a video of the phalaenopsis 6 during a half turn of the turntable 8 is fixed to a video camera. Take a picture at 7. The rotation angle of the turntable 8 is set in the range of −90 ° to + 90 ° with reference to the angle at which the front of the phalaenopsis 6 faces the video camera 7.

FIG. 4B shows an image of the phalaenopsis 6 at the reference position where the front of the phalaenopsis 6 faces the video camera 7, and FIG. 4A shows the turntable 8 in the counterclockwise direction from the reference position. An image of the phalaenopsis 6 at a position rotated by 90 ° is shown, and FIG. 4C shows an image of the phalaenopsis 6 at a position where the turntable 8 is rotated 90 ° clockwise from the reference position. .
In the moving image of the phalaenopsis 6 photographed by the video camera 7, the shape of the phalaenopsis 6 changes as shown in FIG. 4 (a) → FIG. 4 (b) → FIG. 4 (c).
Further, the video camera 7 is set to the still image shooting mode, and a still image of the phalaenopsis 6 at the position shown in FIG. In this still image, the identification number 9 is clearly shown.
The moving image and still image captured by the video camera 7 are transferred to the producer terminal 10.

FIG. 5 shows a block diagram of the producer terminal 10. The producer terminal 10 includes an image compression unit 11 that compresses moving images and still images taken by the video camera 7, a storage unit 14 that holds a “management table” of phalaenopsis for sale on the Internet, and an input unit 12 that includes a keyboard. And image update unit 15 for managing images to be sent to server 30, image file transfer unit 16 for executing image transfer to server 30, and server-to-server transmission / reception for communicating with server 30 while maintaining security In addition, the producer terminal 10 is connected to an external storage device 17 that stores the moving images and still images compressed by the image compression unit 11.
The image compression unit 11, the image update unit 15, the image file transfer unit 16, and the server transmission / reception unit 13 are realized by the CPU of the producer terminal 10 executing processing specified in the program. .

The image compression unit 11 compresses a moving image using a method such as MPEG2 or MPEG4, and compresses a still image using a method such as JPEG.
In the management table held in the storage unit 14, as shown in FIG. 6, the following information is described as information on the phalaenopsis in which moving images and still images are stored in the external storage device 17.
Identification number of Phalaenopsis orchid Photographed date of video and still image of Phalaenopsis orchid Video and still image of Phalaenopsis orchid being released on the Internet by the server 30 (on display) or received on the Internet "Status" information indicating whether there was an order (order received) Transfer date when video and still image were transferred to server 30 Exhibition stop date for stopping display of video and still image (Set to the day when a predetermined number of days have passed since the day.)
Sales price of Phalaenopsis orchid Order date of Phalaenopsis orchid whose status is "Order received" Information entered in the purchase screen of Phalaenopsis orchid whose status is "Order received" (Fig. 14). The new storage and the new entry in the management table associated therewith are performed by the producer by operating the input unit 12.

When the new phalaenopsis video and still image are stored in the external storage device 17, the image update unit 15 stores the video and still image together with the identification information, shooting date, and sales price information of the phalaenopsis image file. The information is sent to the server 30 through the transfer unit 16 and the state of the corresponding phalaenopsis orchid on the management table is set to “being displayed”.
In addition, the image update unit 15 detects a phalaenopsis orchid that is in the state of “exhibiting” and corresponds to the exhibition stop date from the management table, and if it exists, Is deleted from the external storage device 17, and the related description on the management table is deleted. Furthermore, the identification number of the phalaenopsis orchid is notified to the server 30 via the server transmission / reception unit 13, and the display of the moving image and still image of the phalaenopsis of the corresponding identification number is requested.
This is a measure for removing phalaenopsis from the display subject that has passed since the date of shooting the movie and whose actual shape is different from the shape of the movie.
In this case, information on the exhibition stop date may be sent to the server 30 in advance, and the display of the phalaenopsis orchid whose exhibition stop date has passed may be stopped according to the judgment of the server 30. However, since it is assumed that the phalaenopsis stalk breaks or the flower falls and the display is forced to be interrupted, it is necessary to secure a route from the producer terminal 10 to the server 30 to notify the stop of the display. is there.
The phalaenopsis orchid deleted from the management table is incorporated for market shipment.

FIG. 7 shows a block diagram of the server 30. The server 30 includes an identification information of phalaenopsis orchid sent from the producer terminal 10, information on the shooting date and sales price, an image file receiving unit 31 for receiving moving images and still images, and the producer terminal 10 with security maintained. A producer terminal sending / receiving unit 32 that communicates with each other, a database 34 that stores data received by the image file receiving unit 31, an image information management unit 33 that manages information in the database 34, An image information providing unit 35 that provides images of phalaenopsis requested from the store terminal 50 through the network 5 and an order information sending / receiving unit 36 that transmits and receives order information while maintaining security are provided.
The image file receiving unit 31, the producer terminal sending / receiving unit 32, the image information managing unit 33, the image information providing unit 35, and the order information sending / receiving unit 36 are defined by the CPU of the server 30 in the program. This is realized by executing the process.

The image information management unit 33 manages information stored in the database 34 using a “database management table”.
The database management table describes the following information as shown in FIG.
Phalaenopsis class (class is read from identification information)
Identification information of Phalaenopsis orchid Photographed date of video and still image of Phalaenopsis orchid Indicates whether or not the intention of purchasing Phalaenopsis orchid is shown (ie, the order button has been pressed) "Status" information Representative image address indicating the address of the database 34 in which the still image is stored Moving image address indicating the address of the database 34 in which the moving image is stored

When the image file receiving unit 31 receives information including a moving image and a still image from the producer terminal 10, the image information management unit 33 stores the moving image and the still image in the database 34 and updates the database management table. When the producer terminal sending / receiving unit 32 receives a video and still image display stop request including the identification number of the phalaenopsis from the producer terminal 10, the video and still images corresponding to the identification number are stored in the database. The data related to the identification number is deleted from the database management table.
Further, when the image information management unit 33 is requested to present the image of the phalaenopsis orchid through the network 5 from the store terminal 50, the image information management unit 33 reads the information to be presented from the database 34 and sends it to the store terminal 50 through the image information providing unit 35. Send. However, as will be described later, information indicating that the state is “being placed” is not presented.

FIG. 9 shows a block diagram of the store terminal 50. The store terminal 50 requests the server 30 to provide an image through the network 5, receives an image information transmission / reception unit 51 that receives the provided image, and an image demodulation processing unit 52 that performs decompression processing of the compressed image. And a display unit 53 for displaying a dedicated browser screen, a purchase information transmission / reception unit 54 for transmitting and receiving purchase information while maintaining security, and an input unit 55 including a keyboard for inputting to the purchase screen. In addition, a printer 60 for printing a purchase screen is connected.
The image information transmission / reception unit 51, the image demodulation processing unit 52, the display unit 53, and the purchase information transmission / reception unit 54 are realized by the CPU of the store terminal 50 executing the processing specified in the program. Is done.

The display unit 53 displays a display screen of a dedicated browser specialized for browsing the phalaenopsis sales system site.
FIG. 10 illustrates this display screen. This screen includes “Class A”, “Class B”, “Class C” and “Class D” buttons for specifying the class of phalaenopsis, a “Next” button for instructing display of the next class group, A “return” button for instructing display of a class group, a “class selection” button for individually specifying classes, and an “order” button for instructing transition to a purchase screen are displayed.

  This screen is composed of a touch panel, and the viewer (customer) can touch the screen with his / her finger to select and give instructions. For example, when the “class B” button is touched, instruction information predetermined corresponding to the button position is sent to the server 30 through the image information sending / receiving unit 51. In accordance with this instruction, the image information management unit 33 of the server 30 retrieves the class B identification number from the database management table, and reads out the representative image address of the database 34 when the “status” is not “retaining”. The still image, identification information, shooting date and sales price information (related information) are transmitted to the store terminal 50 through the image information providing unit 35.

In the store terminal 50 that has received this information through the image information transmission / reception unit 51, the image demodulation processing unit 52 expands the compressed still image, and the display unit 53 displays the screen shown in FIG.
When the customer moves his / her finger to scroll through the still image, the image information management unit 33 of the server 30 searches the database management table one after another for the identification number of class B that is not “being placed” in accordance with this instruction. Then, the still image and the related information are sent to the store terminal 50. As shown in FIG. 12, the still image of the phalaenopsis orchid belonging to the class B is sequentially scrolled on the display screen of the store terminal 50.

When the customer stops his finger on one of the still images, the image information management unit 33 of the server 30 searches the database management table for a moving image address corresponding to the identification information of the still image, and moves the moving image in the database 34. The moving image read from the address and the related information are transmitted to the store terminal 50.
The image demodulation processing unit 52 of the store terminal 50 expands the compressed moving image, and the display unit 53 displays the rotating phalaenopsis moving image as shown in FIG.

The customer confirms the shape of the front, left and right sides of the phalaenopsis from the rotating phalaenopsis video, and touches the “Order” button on the display screen when the customer decides to purchase. The purchase information sending / receiving unit 54 of the store terminal 50 informs the server 30 that the “order” button has been touched.
The order information transmission / reception unit 36 of the server 30 transmits this information to the image information management unit 33, and the image information management unit 33 changes the status of the corresponding identification number in the database management table to “being placed”. Further, the order information transmission / reception unit 36 fills in the identification number and sales price corresponding to the purchase screen identification number and price fields shown in FIG. 14, and sends the purchase screen information to the store terminal 50.
The purchase information sending / receiving unit 54 of the store terminal 50 receives this purchase screen information, and the purchase screen shown in FIG. 14 is displayed on the display screen of the store terminal 50.

When the customer fills in the necessary items on the purchase screen and clicks the “confirm” button, a “purchase confirmation screen” to be filled in by the store is displayed as shown in FIG. After the store clerk receives the price from the customer, the payment is completed, the store name and PIN are entered, and when the "Send" button is clicked, the purchase screen and purchase confirmation screen information is sent to the server 30 and orders for Phalaenopsis Is fixed. The store clerk prints a “purchase screen” and a “purchase confirmation screen” with the printer 60, passes a part to the customer, and stores a part.
In the server 30 that has received the information on the purchase screen and the purchase confirmation screen, the image information management unit 33 deletes the data and image relating to the phalaenopsis of the identification number whose order has been confirmed from the database management table and the database 34.
If the phalaenopsis with the identification number set to “being placed” has not finally been purchased, “being placed” is erased and returned to the exhibition.

Further, when the order is confirmed, the producer terminal sending / receiving unit 32 of the server 30 sends the information on the purchase screen and the purchase confirmation screen to the producer terminal 10.
In the producer terminal 10 that has received this information, the image update unit 15 changes the status of the identification number for which the order has been confirmed in the management table to “order received”, and enters the information on the purchase screen in the management table.
The producer delivers the ordered phalaenopsis orchid according to the information on the purchase screen.

Thus, in this phalaenopsis orchid sales system, the purchaser can confirm the shape of the phalaenopsis in each direction from the video of the phalaenopsis. Then, the phalaenopsis confirmed by the purchaser and convinced the purchase is delivered to the purchaser or a gift recipient.
In addition, since the purchaser visits a florist's store or flower shop to purchase phalaenopsis, the opportunity for consumers to visit increases. In addition, the store can meet consumer demand without storing a large number of actual phalaenopsis.
In addition, in this system, since the “order” button of the store terminal 50 is pressed and the intention of purchase is displayed, the corresponding phalaenopsis is excluded from the display object. It is possible to avoid a situation where purchase processing is performed by duplicating from a plurality of dealer terminals 50.
In addition, in this system, since the moving and still images of Phalaenopsis orchid that have passed a predetermined period from the shooting date are excluded from the display object, it is possible to avoid a situation in which the moving image and the real image are different over time.

Here, the case where the “purchase terminal” is installed in a florist's store or flower shop has been described, but the system of the present invention can also use a PC or mobile terminal at hand of the consumer as the purchase terminal. is there. In this case, the consumer selects a credit card, cash on delivery, bank transfer, etc. as a payment method on the “purchase screen” as in the case of normal online sales.
In addition, the net sales of phalaenopsis orchids have been described here, but the present invention is generally applicable to orchids of varieties other than phalaenopsis, such as cattleya, denfare, cymbidium, and dendrobium, as well as hibiscus, geranium, hydrangea, etc. Can also be applied.
Also, here, a case has been described in which still images and moving images of Phalaenopsis orchid are taken and the still images and moving images are provided from the server 30 to the store terminal 50. However, only the moving images may be provided through the network 5. good.
Further, the management table, database management table, display screen by a dedicated browser, purchase screen, purchase confirmation screen, and the like shown here are merely examples, and the present invention is not limited thereto.

  According to the present invention, the consumer can purchase the flower buds sold online, and the present invention is extremely useful in spreading the online sales of flower buds.

DESCRIPTION OF SYMBOLS 5 Network 6 Phalaenopsis 7 Video camera 8 Turntable 9 Identification number 10 Producer terminal 11 Image compression part 12 Input part 13 Server transmission / reception part 14 Storage part 15 Image update part 16 Image file transfer part 17 External storage device 30 Server Reference Signs List 31 Image file receiving unit 32 Producer terminal sending / receiving unit 33 Image information management unit 34 Database 35 Image information providing unit 36 Order information sending / receiving unit 50 Shop terminal 51 Image information sending / receiving unit 52 Image demodulation processing unit 53 Display unit 54 Purchase information transmission / reception unit 55 Input unit 60 Printer

Claims (10)

A flower sales system that sells flowers through a communication network,
A provider terminal arranged on the side of the provider providing the groom,
A server that holds the moving picture of the groom sent from the provider terminal and provides the moving picture of the groom when the image of the groom is requested through a communication network;
Requesting the image of the bridegroom to the server through a communication network, displaying a video of the bridegroom provided from the server, and a purchase terminal for performing a purchase procedure by designating the bridegroom displayed in the video;
With
The floret selling system, wherein the moving image is a moving image of the floret photographed by photographing means rotating relative to the floret.   2. The groom selling system according to claim 1, wherein the purchase terminal is placed under a consumer.   2. The groom selling system according to claim 1, wherein the purchase terminal is arranged in a store or a sales floor handling the groom.   The flower bud selling system according to any one of claims 1 to 3, wherein the moving image is a moving image obtained by photographing the flower bud arranged on a turntable and rotating. Flower sales system.   5. The flower bud sales system according to claim 1, wherein the server excludes the video of the flower bud that has undergone the purchase procedure at the purchase terminal from the target of the video provided through a communication network. A featured grooming sales system.   6. The groom selling system according to claim 1, wherein the animation of the groom held by the server is deleted when a predetermined period elapses from the shooting date.   7. The flower bud sales system according to claim 1, wherein the flower bud is a Western orchid. A method for selling flowers through a communication network,
Shooting a moving image of the groom with a photographing means that rotates relative to the groom;
Holding the moving picture of the groom on a server, and providing the moving picture of the groom from the server when the image of the groom is requested through a communication network;
Displaying the video of the bridegroom provided from the server on a purchase terminal, specifying the bridegroom displayed in the video and performing a purchase procedure from the purchase terminal;
A method of selling florets, comprising:   The method for selling florets according to claim 8, wherein a moving image of the floret that has undergone a purchase procedure at the purchasing terminal is excluded from a target of the moving image provided from the server.   10. The method for selling florets according to claim 8 or 9, wherein a moving image of the florets held by the server is deleted when a predetermined period elapses from the shooting date.