JP2012014563A - Virtual securitization system, method and program for websites - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system for performing publishing and display control of a stock issuance source banner or a stockholder banner on a Web page by enabling site stocks relating to a Website with sales results of an advertising banner to be sold/bought or held on the system while defining the Website itself of a blog or the like publishing the advertising banner for obtaining new income source effectively utilizing the Website as an evaluation target of the site stocks relating to the present invention.SOLUTION: The present invention relates to a system for managing selling/buying of site stocks representing evaluations to a Website, in which tag information that can be displayed on the Website on the Internet is generated and on the basis of the tag information, virtual securitization is performed while defining the Website as a target of site stocks. In accordance with an issuance source of the site stocks or a stockholder of the site stocks, different tag information is generated and by managing site stock information and stockholder information relating to the site stocks, the tag information can also be updated.

Description

  The present invention relates to a disguise securitization system for websites established on the Internet.

  2. Description of the Related Art Conventionally, it is common to establish a website on the Internet and place an advertisement banner for a product related to a commercial website on the web page. In this case, the operator of the Web site can obtain a success fee from the advertiser when the sale of the product from the advertisement banner is completed.

  Also disclosed is a technology for tracking the access route and identifying the payee of the reward when there is a user who bought and sold a product from an advertiser without going through the advertising banner posted on the website ( Patent Document 1).

  In addition, a system that enables trading of stocks related to an advertiser's company from an advertisement banner posted on a website is also disclosed (Patent Document 2).

JP 2005-165394 A JP 2009-93427 A

  However, in the above-mentioned Patent Document 1, it is only possible to track the payment destination of the reward, and it is impossible to specify how the user of the payment destination of the reward is associated with other users.

  Moreover, in the said patent document 2, it aimed at the stock trading in a stock exchange, and was not the system which makes site stock on the internet the object of trade.

  Therefore, in the present invention, the website itself such as a blog on which an advertisement banner is posted is targeted for evaluation of the site stock, the site stock related to the website with the sales results of the advertising banner is bought and sold, and the stock is issued to the web page. The purpose is to provide a system that controls the display and display of former banners and shareholder banners.

  The present invention is a site stock trading management system having a server that is communicably connected to a user terminal and manages the trading of site stock, the server comprising user information storage means for storing user information, Site stock information storage means for storing site stock information that is information about site stocks, shareholder information storage means for storing information about shareholders of site stocks, and communication control means for controlling transmission and reception of information with the user terminal , Upon receipt of a site share purchase request from the user terminal, the shareholder information storage means refers to the shareholder information storage means, and determines whether or not the share is a shareholder of the site share related to the purchase request; As a result, in the case of a new shareholder, new tag generation means for generating new shareholder-specific tag information and tag information for transmitting the generated new shareholder-specific tag information to the user terminal And having a line means.

  The present invention provides a tag updating means for updating shareholder-dedicated tag information and an update for transmitting the updated shareholder-dedicated tag information to the user terminal when the server is an existing shareholder as a result of the shareholder determination. Tag information transmitting means, and further comprising.

  When the server receives a site stock purchase request from the user terminal, the present invention is based on the sale specifying means for specifying the user information related to the Web site that made the purchase request, and the specified user information. , Sell order discriminating means for discriminating whether or not the site stock is in sale order, and if the sale order is determined as a result of the sale order discrimination, the site stock held by the user is preferentially sold. It further has a priority trading means for processing.

  The present invention is communicably connected to a user terminal, and stores user information storage means for storing user information, site stock information storage means for storing site stock information as information on site stocks, and information on shareholders of site stocks. A share stock information storage means for storing site stock trading management performed by a server, wherein the server controls transmission / reception of information to / from the user terminal, and from the user terminal When a site share purchase request is received, the above-mentioned shareholder information storage means is referred to, a process for determining whether or not the site share is related to the purchase request, and, as a result of the shareholder determination, if the shareholder is a new shareholder And a process for generating new shareholder tag information and a process for transmitting the generated new shareholder tag information to the user terminal.

  The present invention is communicably connected to a user terminal, and stores user information storage means for storing user information, site stock information storage means for storing site stock information as information on site stocks, and information on shareholders of site stocks. A computer program that executes trading management of site stocks for a server having shareholder information storage means for storing, processing for controlling transmission / reception of information with the user terminal to the server; Upon receiving a site stock purchase request from the user terminal, the shareholder information storage means is referred to, a process for determining whether or not the site stock is related to the purchase request, and a result of the shareholder determination In the case of a shareholder, a process for generating new shareholder-specific tag information and a process for transmitting the generated new shareholder-specific tag information to the user terminal are executed. The features.

  According to the present invention, an affiliate tag including a link to its own website is generated in an affiliate tag for the website on a website with a high sales record of banner advertisement, and the affiliate tag for its own website is generated. Affiliate tags including information indicating the investment relationship with the Web site are generated, and it is possible to increase access and increase rewards in any case.

Overview diagram of virtual securitization system for website according to this embodiment Functional block diagram of the site stock management server according to the present embodiment (A) Site share issuer list, (b) Shareholder list Sequence diagram of site stock purchase processing Site stock purchase request discrimination process flow chart Stock purchase processing flow chart from stock issuer website Stock purchase processing flow chart from shareholder website Example of website relationship according to this embodiment Display example of the stock issuer banner posted on the website of the site stock issuer (A) Display example of list of shareholders related to site stock, (b) Display example of details of site stock information (A) Issuance tag information, (b) Site stock issuer tag information, (c) Shareholder tag information

A virtual securitization system for a website according to an embodiment of the present invention will be described below with reference to the drawings.
The virtual securitization system according to the present embodiment is a system for managing a website opened on the Internet. When an advertisement banner is posted on a web page in a certain website and has an affiliate record, It is a system that converts a website performance into a virtual stock represented by a site stock by reflecting the affiliate performance evaluation on the site stock and enabling the site stock to be made public (trading).
Also, a stock issuer banner that can be identified as a site stock issuer website, and a shareholder banner that can be identified as a shareholder for a site stock are posted and displayed on the web page. Furthermore, tag information in the HTML code related to the stock issuer banner and the shareholder banner is generated and updated to control various stock banners posted on the Web page.
A site stock is information indicating an affiliate performance evaluation for a Web site, and is a virtual security that the user of the present embodiment can buy and sell with electronic money or points.

FIG. 1 shows an overall schematic diagram of a virtual securitization system for a website. The operator terminal 1, the shareholder terminal 2, the purchaser terminal 3, the site stock management server 4, the Web server 5, and the network 6 are communicably connected.
Although not shown, an affiliate operating company system that performs information control and information management of advertisement banners posted on the website is connected to be communicable via the network 6.

The operator terminal 1, the purchaser terminal 2, and the shareholder terminal 3 are all terminals used by the user of the virtual securitization system according to the present embodiment, and are client terminals having the same configuration.
In the present embodiment, the same user is an operator of a website opened on the web server 5 according to the position at the time of using the virtual securitization system, or a site stock related to another user's website. It may be a shareholder or a person who wishes to purchase a site stock related to another user's Web site. In this case, the user terminal distinguishes expressions from the website operator terminal 1, the shareholder terminal 2, and the purchaser terminal 3. In the following description, the term “user terminal” may be collectively described, and the term “website operator terminal 1”, the shareholder terminal 2 and the purchaser terminal 3 may be described separately.

The user terminal is a device that has a function capable of executing a Web browser and enables information communication with the Web server 5, and is a client used by a user who has opened his / her own Web site on the Web server It is a terminal. The user terminal is a so-called personal computer. Further, the user terminal is not limited to a personal computer, and may be any device that has a function capable of handling a Web browser and can communicate with the Web server 5, such as a mobile phone terminal or a PDA (Personal Digital Assistant). Such a portable information terminal may be used.
Although not shown, the user terminal has a CPU that is an arithmetic processing unit, controls memory such as RAM and ROM, and external memory such as a hard disk drive, and performs information processing by a computer program executed by the CPU. Is what you do.

The site stock management server 4 is a web site information such as a site stock information control process for a web site opened on the web server 5, a site stock trading process, a shareholder information management process, and a stock banner information control process. And site stock information management processing.
The site stock management server 4 is communicably connected to the Web server 5 and performs information communication such as a site stock trading request and a stock banner information update request. Further, it is configured to be able to communicate with the operator terminal 1, the purchaser terminal 2, and the shareholder terminal 3 via the network 8. Furthermore, the site stock management server 4 can receive affiliate information for an advertisement banner from an affiliate management company system (not shown).

The site stock management server 4 has a CPU that is an arithmetic processing unit, controls memory such as RAM and ROM, and external memory such as a hard disk drive, and performs information processing by a computer program executed by the CPU. is there.
The functional blocks of the site stock management site 4 will be described with reference to FIG. The site stock management site 4 includes a user information DB 401, a site stock DB 402, a shareholder information DB 403, an affiliate information DB 404, a website account DB 405, a communication control unit 406, a stock information control unit 407, a share information control unit 408, a stock trading unit 409, A tag information generation unit 410, an affiliate information control unit 411, a payout unit 412, and a site account control unit 413 are included.

The user information DB 401 stores user information related to member users who use the virtual securitization system according to the present embodiment.
The member user is an operator who has opened a web page such as his / her own website or blog on the web server 5 and means a person who registers as a member and uses the virtual securitization system. (Hereinafter, “user” is simply described and described). In addition, when the user is an operator of the above-mentioned website, but is a publisher of a site stock related to the website, the website operator or the stock issuer, a site related to another user's website It is assumed that the description changes according to the difference in position in each processing with the purchaser when purchasing stocks, and with the stockholder when holding site stocks related to other users' Web sites.
User information includes user identification information that can identify a user, a user's name, nickname, and password, a URL (Uniform Resource Locator) of a website established and operated by the user, website identification information, advertisement banner information, and issued stock. This information includes information, stock information, affiliate information, address, contact information, and credit settlement information.

The site stock DB 402 stores site stock information related to issued site stocks.
A site stock is information indicating an affiliate performance evaluation for a Web site, and is a virtual security that the user of the present embodiment can buy and sell with electronic money or points.
Site stock information includes site stock identification information that can identify site stocks, user identification information of a website operator who is a site stock issuer, website identification information, site stock price, number of issued shares, number of shares owned by operators, shareholder information, market price This information includes the total amount, dividend per share, dividend ratio, retained earnings, number of shareholders, and the like.

The shareholder information DB 403 stores shareholder information related to the shareholders related to the Ichi site stock.
Shareholder information includes site stock identification information, publisher website identification information, publisher website operator user identification information, number of shareholders, shareholder user identification information, stock price information, number of shares held by each user, nickname, etc. Information.

The affiliate information DB 404 stores affiliate information related to affiliate results based on advertisement banners posted on Web pages.
Affiliate information is information including sales performance information, reward information, user identification information, website identification information, and the like in association with identification information issued by an affiliate operating company for each user. Affiliate information is information received from the affiliate management company system.

The Web site account DB 405 stores site stock dividend information.
The dividend information is information including user identification information of the publisher website operator, site stock identification information, the number of shares held by the operator, market capitalization, dividend ratio, and the like.

  The communication control unit 406 controls transmission / reception of various information to / from the user terminal and the Web server 5 via the network 6. Further, the communication control unit 406 controls transmission / reception of affiliate information with an affiliate management company system (not shown) via the network 6.

  The stock information control unit 407 determines whether it is a processing request from the website of the site stock issuer or whether it is a processing request from the website of a shareholder who is not the site stock issuer. . Based on the processing request source determination result, the information processing by the request is controlled.

  The shareholder information control unit 408 controls shareholder information when there is an additional registration of new shareholder information or a change in the number of shares held.

The shareholder transaction control unit 409 manages the buying and selling of site stock among users.
For example, information control is performed when it is desired to sell a site stock related to a Web site operated by the user, or to purchase or sell a site stock related to another user's Web site.

  The tag generation unit 410 generates tab information that can be displayed on a Web site operated by the user. For example, tag information that can identify that the user is the issuer of the site stock is generated on the Web site operated by the user. In addition, tag information that can identify the shareholder of the site stock for the Web site operated by another user is generated.

The affiliate information control unit 411 performs processing for managing affiliate rewards based on the sales results of the products in the banner advertisement displayed on the website.
For example, when sales information and reward information for a certain banner advertisement are received from an affiliate operating company system, a site stock of a website related to the banner advertisement is specified, and the sales information and reward information are associated with each other.

  The payout unit 412 performs processing for managing reward information for affiliates and payout information for site stocks.

  The site account control unit 413 controls the site account of the site stock issuer.

  The affiliate management company system is a system owned by a company that operates a so-called affiliate.

  Advertisers are companies that request affiliate advertisements for product advertisements. Rewards are paid to affiliate management companies when merchandise sales are made via banner advertisements.

  The website is a website published on the Internet. The stock issuer tag is tag information that can identify a website that is a site stock issuer. The advertisement banner is displayed within a predetermined website.

  The network 6 is a so-called Internet network and enables information communication.

(User registration process for virtual securities trading site)
Next, an embodiment in which a virtual securities trading Wbe site for managing site stock information in the present invention is opened on the Internet will be described.
In order to display or process various types of information stored in the site stock management server 4, the Web site opened on the Web server 5 becomes a virtual securities trading site. In the above virtual stock exchange site, the user registers as a member, so that the members who are members can own or sell the site shares issued to their website, or the site shares issued by other users. Information control is possible so that transaction processing of possession or buying and selling can be performed. The virtual stock exchange site is different from the own Web site for each user established on the Web server 5.

(HTML tag information indicating stock issuer or shareholder on virtual securitization website)
Next, shareholder tag information to be inserted into an HTML code related to a website operated by a member user himself will be described.
The script language is specified as javascript with the <SCRIPT> tag, and the absolute path of the js file is specified with the src attribute. For example, <SCRIPT Language = “javascript” src = “absolute path of js file storage destination of display contents” >></SCRIPT>. The URL of the display content is specified by the src attribute of the <iframe> tag. For example, <iframe src = “URL for displaying stock information of the site stock? Identification information regarding the web site”>, <iframe src = “URL for displaying stock information of the site stock? User identification information related to the site operator “>, <iframe src =” URL for displaying stock information of the site stock? User identification information related to the publisher of the site stock & operation of the website The user identification related to the user is “>”.
If the user terminal does not support the script language, an HTML code for designating the absolute path of the content to be displayed in the new window with an anchor is described in the tag information.

FIG. 11 illustrates an HTML code of the tag information described above. Depending on the processing in the present embodiment, the site share issuer may be the site share issuer, or the site share issuer may be a shareholder.
FIG. 11A is an example of the issuance tag information, and the URL 1001 of the linked virtual securitization website is “http://xxxx.com”, and the identification information of the person who issued the site stock 1002 is “id = yuu”, and identification information 1003 of the person who issued the tag information is “ids = zzz”.
FIG. 11B is an example of site stock issuer tag information, and the URL “http://xxxx.com” of the linked virtual securitization website and identification information of the person who is the site stock issuer 1004 “id = yuu”.
FIG. 11C is an example of shareholder tag information for the other company's site stock, which is the URL “http://xxxx.com” of the linked virtual securitization website and the publisher of the site stock. Identification information 1005 “id = yuu” of the person and identification information 1006 “ids = zzz” of the person who is a shareholder of the site stock that inserts the tag information into his / her Web page.

When the user accesses the Web server 5 using the user terminal, a member registration screen for the virtual securities trading site is displayed on the display unit of the user terminal. Based on the user's operation, the user terminal inputs registered member information including the URL of a website, web page, blog, etc. (collectively expressed as “Web site”) operated by the user terminal, and the virtual securities trading site Request membership registration for.
The member registration information is information including a user's name, a URL of a website established by the user, affiliate information posted on the website, a nickname, a password, credit card information, and the like.

  Based on the user member registration processing request, the site stock management server 4 generates user information of a new member assigned a user ID that can identify the member registration information related to the member registration request for each user, and stores the user information in the user information DB 401. Remember.

(Login process for member users' virtual securities trading site)
Processing when the user logs in to the virtual securities trading website will be described.
The user terminal accesses the Web server 5 and displays a login screen on the virtual securities trading website. The user terminal transmits login request information including the user ID and password to the Web server 5.
When the site stock management server 4 receives the login authentication request from the Web server 5, the site stock management server 4 refers to the user information DB 401 and determines whether or not the user ID and password included in the login authentication request are appropriate information. If appropriate, a response for approving the login authentication request is returned to the Web server 5.

  The screen of the virtual securities trading website after login is displayed on the display unit of the user terminal based on the approval for the login request process. The user terminal can browse other Web sites while maintaining the login state.

(Site stock purchase processing)
Next, with reference to FIG. 4, the flow of site stock purchase processing in the entire processing operation according to the present embodiment will be described.
Information on site stocks from which the website is issued is posted on the website established on the web server 5.
The purchaser terminal 3 accesses the Internet and displays information on the Web site published on the Internet by a Web browser (S1, S2). When the purchaser terminal 3 receives an instruction to select a site stock purchase request related to the stock banner posted on the website by a user operation, the purchaser terminal 3 transmits a purchase request for the site stock related to the stock banner (S3). ).

  When receiving the site stock purchase request from the purchaser terminal 3, the Web server 5 transmits a site stock trading request to the site stock management server 4 (S4).

When the site stock management server 4 receives the site stock trading request from the Web server 5, the site stock management server 4 performs site stock trading processing, shareholder information processing, and shareholder tag information processing (S5 to S7).
When the share information of the site stock is updated, the tag information of the issuer site stock banner information is updated (S8), and the tag information of the shareholder banner is updated (S9).

In addition, the site stock management server 4 provides an HTML code including tag information, which is a shareholder banner that can be identified as a shareholder of the site stock, to a purchaser who has become a new shareholder through the site stock trading process. It transmits to the purchaser terminal used by the purchaser and receives HTML code information for displaying the purchaser terminal and the new shareholder banner (S10).
The purchaser terminal 3 receives the user's operation, accesses the Web server 5 (S11), and displays an HTML code indicating that the received new shareholder banner is displayed on the Web site opened on the Web server 5 itself. And adding and registering the above-mentioned shareholder banner on the website (S12).

  Next, detailed processing in the site stock management server 4 will be described. With reference to FIGS. 4-6, a series of detailed stock trading processes of stock trading processing (S5), shareholder information processing (S6), and shareholder tag information processing (S7) according to FIG. 3 will be described.

Next, FIG. 5 shows a determination process when the site stock management server 4 receives a site stock request.
The site stock management server 4 receives a site stock trading request from the Web server 3 (S101). Based on the web site identification information included in the received site stock trading request, the user information DB 401 is referred to, the stock trading request source web site, the user information of the web site operator, and the site stock related to the web site. Information is specified (S102, S103, S104).

Based on the received site stock information relating to the received stock trade request information and the specified information, it is determined whether or not a trade request has been received from the website stock issuer website relating to the purchase request (S105).
As a result of the issuer determination, if it is determined that the purchase request is from the website of the shareholder of the site stock related to the purchase request (S104: N), the process proceeds to A.
On the other hand, as a result of the issuer determination, if it is determined that the purchase request is from the issuer website of the site stock related to the purchase request (S105: Y), the process proceeds to B.

(Site stock trading from shareholder website)
Next, referring to FIG. 6, the processing for buying and selling site stock from the shareholder banner will be described.
When the site stock management server 4 receives a stock buy / sell request from a site stock shareholder Web site, the site stock management server 4 determines that the site stock is bought / sold by a shareholder different from the issuer of the site stock.
The site stock management server 4 determines whether or not the shareholder operating the shareholder website has registered selling orders for the site stock held by the site stock management server 4 (S201). Whether or not the shareholder has registered the selling order for the number of site stocks held is determined by referring to the site stock information DB 403 based on the user identification information and the site stock identification information. As a result of the selling order determination, if the shareholder has not registered a selling order for the stock of his / her own site (S201: N), the processing is terminated assuming that the stock trading is not established.

  On the other hand, if the shareholder has registered a sell order for his / her own site stock as a result of the sell order discrimination (S201: Y), the site stock information related to the shareholder is extracted from the site stock DB 402. Based on the extracted site stock information, a limit related to the selling order registration of the shareholder is specified, and it is determined whether or not it matches with the limit of the buy order included in the buying / selling request (S202). As a result of the limit price determination, if the limit prices do not match each other (S202: N), the processing is ended assuming that the stock trading is not established.

On the other hand, if the limit price matches as a result of the above limit determination (S202: Y), the number of site shares held by the shareholder related to the extracted selling order registration and the number of site shares for which the purchase desired site share related to the purchase order is appropriate It is determined whether or not (S203). As a result of determining the number of site stocks, if the number of owned site stocks related to the sales order registration is less than the number of site stocks related to the buy order (S203: N), the processing is terminated even if the stock trading is not established.
On the other hand, if it is the number of site stocks for which trading is established as a result of the above-mentioned site stock number discrimination (S203: Y), the stock trading is regarded as being temporarily established, and thereafter, the stock purchase applicant discrimination processing is performed.

When the stock trading is temporarily established (S203: Y), it is determined whether or not the user related to the stock purchase request is an existing shareholder or a new shareholder of the site share (S204).
Whether or not it is a new shareholder is determined by referring to the shareholder information DB 403 based on the site share identification information of the site share and the user identification information of the user related to the purchase request.

As a result of the new shareholder determination, if the shareholder is an existing shareholder of the site stock (S204: N), the shareholder information of the user related to the purchase request is extracted from the shareholder information DB 403. The holding site stock number information included in the extracted shareholder information is changed to the site stock number after the sale is completed and updated and registered in the site stock information DB 402 (S205).
In addition, shareholder banner information included in the shareholder information is extracted, tag information corresponding to the changed number of site stocks is generated, the shareholder banner information is updated to the generated tag information, and site stock information is updated. Update registration is performed in the DB 402 (S206).

  On the other hand, as a result of the new shareholder determination, if the purchase applicant is not a shareholder of the site stock (S204: Y), new shareholder information is generated (S207). The new shareholder information is information including site share identification information of the site share, user identification information of the purchase applicant, and the number of site shares held by the purchase applicant after the sale is completed. In addition, the shareholder list of the site stock is updated to add the purchase applicant as a shareholder.

Also, new shareholder banner information is generated (S208). The shareholder banner information is information including image data that can be identified as a shareholder of the site stock, user identification information of a user who is a shareholder, and site share identification information of a site share that is a shareholder. Among the HTML codes constituting the shareholder banner information, tag information linked to the URL of the publisher website, tag information including the URL where the image data is stored, jumping to the link destination, or stock trading A shareholder banner in which tag information including user identification information that can identify the shareholder is written is generated.
For example, a shareholder banner is displayed on a web page and displayed as an image. Clicking on the shareholder banner jumps to the publisher website because it is linked to the publisher website of the site stock.

  Further, the generated new shareholder banner information is transmitted to the purchaser terminal 3 of the purchase applicant. The purchaser terminal 3 adds the received shareholder banner to its own website so that the shareholder banner of the site stock is posted on the website.

After the information processing for the purchaser, the information processing for the shareholders related to the selling order is performed.
Based on the user identification information of the shareholder related to the seller, the shareholder information DB 403 is referred to, and the number of site shares held for the site share before the sale is established is extracted. Further, based on the provisional number of site stocks for sale / sales related to the sale and sale of the site stock, a process of subtracting from the site stock in the sale order after the sale is established is performed. By this processing, it is determined whether or not there is the number of owned site stocks related to the remaining site stock of the user related to the sell order after the sale is established (S210).

As a result of the presence / absence determination of the number of owned site shares, if the number of owned site shares becomes zero after the sale is established (S210: N), the shareholder information of the relevant site share relating to the user (stock seller) related to the selling order is Delete from the DB 403 (S213).
Further, the shareholder banner in the site stock of the stock seller is deleted (S214). The shareholder information DB 403 stores a shareholder folder for each site stock. Since the shareholder image data is stored in the shareholder folder, by deleting the shareholder folder, tag information of the image data based on the shareholder banner information added to the HTML code of the share seller's Web page In other words, there is no reference destination directory, and no image that can identify the shareholder of the site stock is displayed on the shareholder banner associated with the Web page.

On the other hand, as a result of the presence / absence determination of the number of shares of the above-mentioned site, if the share is still a shareholder even after the sale is established (S210: Y), the share of the site share related to the user (stock seller) related to the above sell order The information is updated to the shareholder information based on the number of shares of the owned site after the sale is completed, and updated and registered in the shareholder information DB 403 (S211).
In addition, the shareholder image data stored in the shareholder information DB 403 is updated so as to display information based on the number of owned site shares after the sale is completed (S212).

After the information processing of the stock seller, remuneration information in the sale and sale of the site stock is generated, the remuneration information is added to the user information related to the stock seller, and updated and registered in the user information DB 401 (S215).
Further, the above-mentioned site stock trading regarded as tentatively established is finally registered as trading establishment, and information relating to the site stock is updated and registered in the site stock DB 402 (S216).

(Site stock trading from publisher website)
Next, with reference to FIG. 7, the site stock trading process from the stock issuer banner will be described.
When the site stock management server 4 receives a stock trading request from the issuer website of the site stock, the site stock management server 4 determines that the site stock is bought and sold from the site stock issuer.

In the case of a stock trading request from the website stock issuer website (B), it is determined whether or not a new stock issuance reservation registration has been made by the issuer and a public offering for shareholder recruitment has been made (S301).
The presence / absence determination of the public offering registration is performed by referring to the site stock DB 402 and determining whether or not the site stock information related to the site stock has a flag that can identify whether or not a new site stock is issued. The site stock information having the flag includes and stores the issue price information of the site stock when the new site stock is issued.

  As a result of determining whether or not there is a public offering registration, when public offering registration for new site stock issuance has been made (S301: Y), the site stock DB 402 is referred to, site stock information related to the site stock is identified, and the site Among the stock information, issue price information at the time of new site stock issue is specified and extracted (S305).

Based on the issue price information of issuance of the extracted new site stock, the presence / absence of a limit of the desired purchase price related to the purchase request for the site stock is determined. If the limit of the desired purchase price is included in the purchase request, the limit is matched with the issuance price information. If they match, the number of shares of the desired purchase site included in the purchase request and the new issue The suitability of the number of site stocks is determined, and whether or not the new issue is established is determined (S306).
Also, in the above issue establishment determination process, the case where the limit of the desired purchase price is included in the purchase request has been described. However, as is the case with the purchase, the purchase requester does not specify the desired purchase price. You may be sending a request. In this case, it is determined whether or not the new issuance can be established by determining the appropriateness of the number of desired purchase site shares and the number of issued site shares included in the purchase request (S306).

If it is determined that the purchase request for the site stock is inappropriate (S306: N), the issuance of the new site stock based on the purchase request is determined to be unsuccessful. finish.
On the other hand, if the purchase request for the site stock is appropriate as a result of the determination of the establishment of the site stock (S306: Y), the user identification information of the purchase applicant based on the purchase request is related to the site stock. In addition to the site stock information, it is updated and registered in the site stock DB 402 (S307).

On the other hand, as a result of determining whether or not there is a public offering registration, the site stock management server 4 has a public offering registration for issuing a new site stock (S301: N). It is determined whether or not a selling order of the publisher site stock held by itself is registered (S302).
Whether or not the publisher of the site stock has registered a selling order for the number of owned site stocks is determined by referring to the site stock information DB 403 based on the user identification information and the site stock identification information.
As a result of the sell order determination, if the issuer has not registered a sell order for his / her issued holding site stock (S302: N), the processing is terminated assuming that the stock sale is not established.

  On the other hand, as a result of the selling order discrimination, when the selling order of the issued owned site stock of the issuer itself is registered (S302: Y), the site stock information related to the issuer is extracted from the site stock DB 402. Based on the extracted site stock information, the limit related to the selling order registration of the issuer is specified, and it is determined whether or not it matches the limit of the buy order included in the purchase / sale request (S303). As a result of the limit determination, if the limit prices do not match each other (S303: N), the processing is terminated assuming that the stock trading is not established.

On the other hand, if the limit price matches as a result of the limit price determination (S303: Y), the issuer related to the extracted selling order registration is the number of owned site shares already issued and the number of purchase desired site shares related to the purchase order. Is the appropriate number of site strains (S304). As a result of determining the number of site stocks, if the number of owned site stocks related to the sales order registration is less than the number of site stocks related to the buy order (S304: N), the processing is terminated assuming that the stock trading is not established.
On the other hand, if it is the number of site stocks for which trading is established as a result of the above-mentioned site stock number discrimination (S304: Y), the stock trading is deemed to have been temporarily established, and thereafter, the stock purchase applicant discrimination processing is performed.

When the stock trading is temporarily established (S304: Y), it is determined whether or not the user related to the stock purchase request is an existing shareholder or a new shareholder of the site share (S308).
Whether or not it is a new shareholder is determined by referring to the shareholder information DB 403 based on the site share identification information of the site share and the user identification information of the user related to the purchase request.

As a result of the new shareholder discrimination, if the site shareholder is an existing shareholder (S308: N), the shareholder information of the user related to the purchase request is extracted from the shareholder information DB403. The holding site stock number information included in the extracted shareholder information is changed to the site stock number after the sale is completed, and is updated and registered in the site stock information DB 402 (S309).
In addition, shareholder banner information included in the shareholder information is extracted, tag information corresponding to the changed number of site stocks is generated, the shareholder banner information is updated to the generated tag information, and site stock information is updated. Update registration is performed in the DB 402 (S310).

  On the other hand, as a result of the new shareholder determination, if the purchase applicant is not a shareholder of the site stock (S308: Y), new shareholder information is generated (S311). The new shareholder information is information including site share identification information of the site share, user identification information of the purchase applicant, and the number of site shares held by the purchase applicant after the sale is completed. In addition, the shareholder list of the site stock is updated to add the purchase applicant as a shareholder.

Also, new shareholder banner information is generated (S312). The shareholder banner information is information including image data that can be identified as a shareholder of the site stock, user identification information of a user who is a shareholder, and site share identification information of a site share that is a shareholder. Among the HTML codes constituting the shareholder banner information, tag information linked to the URL of the publisher website, tag information including the URL where the image data is stored, jumping to the link destination, or stock trading A shareholder banner in which tag information including user identification information that can identify the shareholder is written is generated.
For example, a shareholder banner is displayed on a web page and displayed as an image. Clicking on the shareholder banner jumps to the publisher website because it is linked to the publisher website of the site stock.

  Further, the generated new shareholder banner information is transmitted to the purchaser terminal 3 of the purchase applicant (S313). The purchaser terminal 3 adds the received shareholder banner to its own website so that the shareholder banner of the site stock is posted on the website.

After the information processing for the purchaser, the information processing for the shareholders related to the selling order is performed.
Based on the user identification information of the issuer related to the seller, the shareholder information DB 403 is referred to, and the number of site stocks of the site stock before the sale is established is extracted. Further, based on the provisional number of site stocks for sale / sales related to the sale and sale of the site stock, a process of subtracting from the site stock in the sale order after the sale is established is performed.

The shareholder information of the site stock related to the user (stock issuer) related to the sell order is updated to the shareholder information based on the number of stocks of the owned site after the sale is established, and updated and registered in the shareholder information DB 403 (S314).
Further, the shareholder image data stored in the shareholder information DB 403 is updated so as to display information based on the number of owned site shares after the sale is completed (S315).

  Further, the above-mentioned site stock trading regarded as tentatively established is finally registered as trading establishment, and information relating to the site stock is updated and registered in the site stock DB 402 (S316).

Next, the relationship between websites will be described separately depending on whether the website is a publisher of site stocks or a shareholder.
FIG. 8 is an example diagram of a Web page displaying a certain Web site 11. An advertisement banner 12 and a stock issuer information display area 13 are posted on the Web page. The stock issuer information display area 13 is displayed by adding stock issuer tag information to the HTML code of the Web page. The user can browse the stock issuer information display area 13 when browsing the website on the user terminal.

  FIG. 9 is an example showing details of the stock issuer information display area 13. In the stock issuer information display area 13, a board information display area 1301 related to the issuer site stock, a shareholder list selection area 1311 related to the site stock, and a site stock information detail area 1312 are displayed in a selectable manner. . In addition, the board information display area 1301 is controlled so that the sales quantity and the purchase quantity can be selected. For example, when a sell order with a price of 780 is selected, the selection area 1313 for the sell quantity 260 is selected. Further, when a purchase order with a price of 773 is selected, a selection area 1314 for a purchase quantity 370 is selected.

Further, a shareholder list selection area 1311 and a stock information detail selection area 1312 are displayed in the stock issuer information display area 13.
When the shareholder list selection area 1311 is selected, the shareholder list 1302 illustrated in FIG. 10A is displayed. When the stock information detailed selection area 1312 is selected, the site stock detailed information 1303 illustrated in FIG. 10B is displayed.

  In the shareholder list illustrated in FIG. 10A, a list of shares held by the user who is a shareholder of the site share is displayed. As a shareholder, a link is set to shareholder A, shareholder B, and shareholder C, and when shareholder A related to selection area 1321 is selected, a jump is made to a website operated by shareholder A related to shareholder A. Similarly, in the selection areas 1322 and 1323, links to the Web site operated by the shareholder B and the Web site operated by the shareholder C are set and a jump is made.

Next, a method for managing site stocks related to a website will be described.
There is a case where a site stock is paid as a website S of a certain site stock.

The case where the profit for the current term of the website S is 120,000P is illustrated. When the payout ratio of the website S is set to 50% of profit, the internal reserve (assets) of the website S increases by 60,000 P. Then, the remaining 60,000 P is distributed to shareholders.
For example, when the number of issued shares is 3,000, the dividend per share is 20P. Further, if the site operator holds 60% of the site stock, 36,000P will be the share of the site operator, and the rest will be the share of the general shareholders.

Further, the case of handling site stocks in the stock issuer website S different from the stock issuer website S will be described.
When the profit for the current period of the website S is 120,000P, the website stock of the website M may be held. The operator of the website S purchases 100 stocks of another website M under the name of the website S using the asset 12,000P. For example, if 100 site stocks of Web site M are 8,000 P, the internal reserve of Web site S is 40,000 P, and 100 site stocks of Web site M (evaluation amount 8,000 P) are obtained. Therefore, when there is a dividend of the site stock related to the website M, the evaluation value of the 100 site stocks of the website M held by the website S changes. For example, when a dividend (for 100 shares) is entered from the website M, it is added to the profit of the website S and distributed to the shareholders of the website S in the next term.

  As described above, according to the present embodiment, by simply attaching a tag to a website, the website can be converted into virtual securities and traded between users.

  If the user is logged in, the site stock of the corresponding website can be purchased with one click.

  In addition, a website operator can collect shareholders of his website simply by attaching a tag to his website.

  In addition, the shareholders of the site stock can buy and sell the site stock on the Web site with reference to information such as past earnings, PV of the site, past dividends, and site stock prices.

  In addition to stocks from personal blogs, you can also receive shareholder benefits for stocks on shop sites. For example, when shopping at a shop site, it is automatically determined whether it is a shareholder, and shareholder benefits are automatically processed.

  In addition, a shareholder tag is also issued. By attaching a shareholder tag to your blog, you can promote your site stock site on your blog, and users visiting your blog purchase site stock. You can also get affiliate rewards.

  In addition, for buying and selling site stocks, virtual currency such as points or credits, and cash settlement are possible.

1 Web site operator terminal 2 Shareholder terminal 3 Stock purchaser terminal 4 Site stock management server 5 Web server 6 Network

Claims (5)

A site stock trading management system connected to a user terminal so as to be communicable and having a server for managing trading of site stocks,
The server
User information storage means for storing user information;
Site stock information storage means for storing site stock information that is information about site stocks;
Shareholder information storage means for storing information on shareholders of the site stock,
Communication control means for controlling transmission and reception of information with the user terminal;
Upon receiving a site stock purchase request from the user terminal, the shareholder discrimination means for referring to the shareholder information storage means and discriminating whether or not it is a shareholder of the site stock related to the purchase request;
A new tag generation means for generating new shareholder-specific tag information when the shareholder determination result is a new shareholder;
Tag information issuing means for transmitting the generated new shareholder-specific tag information to the user terminal;
A site stock trading management system characterized by comprising: The server, as a result of the shareholder determination, tag update means for updating the shareholder-specific tag information in the case of existing shareholders,
Update tag information transmitting means for transmitting the updated shareholder-only tag information to the user terminal;
The site stock trading management system according to claim 1, wherein: When the server receives a site stock purchase request from the user terminal, the server specifies a sale specifying unit that specifies user information related to the website that has made the purchase request;
Based on the specified user information, the sales order determination means for determining whether or not the site stock is being sold,
As a result of the sale order determination, when the sale order is in progress, it further has a priority trading means for preferentially selling the site stock held by the user.
The site stock trading management system according to claim 1 or 2, characterized in that A user information storage unit that is communicably connected to a user terminal, stores a user stock information, a site stock information storage unit that stores site stock information that is information about site stocks, and a shareholder that stores information about site stock shareholders A processing method for managing buying and selling of site stocks performed by a server having information storage means,
The server
A process for controlling transmission and reception of information with the user terminal;
When receiving a purchase request for a site stock from the user terminal, a process of referring to the shareholder information storage means to determine whether or not it is a shareholder of the site stock related to the purchase request;
As a result of the above-mentioned shareholder determination, if the shareholder is a new shareholder, processing for generating new shareholder-specific tag information,
A process of transmitting the generated new shareholder tag information to the user terminal;
The processing method characterized by performing. A user information storage unit that is communicably connected to a user terminal, stores a user stock information, a site stock information storage unit that stores site stock information that is information about site stocks, and a shareholder that stores information about site stock shareholders A computer program that causes a server having an information storage means to execute trading management of site stocks,
For the above server,
A process for controlling transmission and reception of information with the user terminal;
When receiving a purchase request for a site stock from the user terminal, a process of referring to the shareholder information storage means to determine whether or not it is a shareholder of the site stock related to the purchase request;
As a result of the above-mentioned shareholder determination, if the shareholder is a new shareholder, processing for generating new shareholder-specific tag information,
A process of transmitting the generated new shareholder tag information to the user terminal;
A program characterized by having executed.