KR20030008591A - Points-accumulating Type of Internet Advertising Method in Internet Shopping Mall - Google Patents

Abstract

PURPOSE: A method for a point accumulation type Internet AD(ADvertisement) on an Internet shopping mall is provided to enhance the Internet AD effect and the participation of the Internet auction and to reduce the overload of an auction server by connecting a buyer receiving an AD viewing certification with an AD server and accumulating the point according to a click frequency. CONSTITUTION: An AD provider and a stock information provider store the AD information and the stock information in the AD server and update it through an AD provider server and a stock information provider server. After connecting to the shopping mall server through a buyer terminal, the buyer selects an article to buy and receives the AD viewing certification by inputting the payment information. If the buyer clicks the AD linked with the AD server, the point is accumulated to a buyer information database of the shopping mall server according to an AD click frequency(S210).

Description

Points-accumulating Type of Internet Advertising Method in Internet Shopping Mall}

The present invention relates to a point earning type internet advertising method and system in an internet shopping mall, and in particular, when a buyer connects to a shopping mall server to receive an advertisement and then clicks an advertisement to view an advertisement, the point is determined according to the number of ad clicks. The present invention relates to a point earning type internet advertisement method in an internet shopping mall for enhancing an internet advertising effect and activating the use of an internet shopping mall by allowing an item to be purchased or received back in cash.

Generally, points are accumulated at the time of purchase of a product or a click of a banner advertisement in order to activate the operation and increase sales in the Internet shopping mall sites, so that a part of the purchase amount is cash or goods according to the points according to the predetermined criteria of the shopping mall site operator. Refunds are made for purchases.

However, the point is available only when a certain time or more, and because only part of the refund is a low participation of the user, there was a problem that it is difficult to obtain the desired advertising effect on the advertiser side.

In addition, since an advertisement is made for an unspecified number on the internet shopping mall site, accurate target marketing is difficult to perform, and a banner advertisement on the shopping mall site may cause the shopping mall site to be cluttered and the load on the server may increase.

An object of the present invention for solving the above problems is, when the buyer is connected to the shopping mall server and the purchase of goods and receives the advertisement viewing authentication connected to the independent advertising viewing server linked with the shopping mall server, click on the advertisement to watch the advertisement click Points are earned according to the number of times, so that the accumulated points can be used when purchasing goods or stocks, thereby increasing the Internet advertising effect, activating the use of the Internet shopping mall, and reducing the load on the shopping mall server. To provide a method.

1 is a block diagram showing an embodiment of a system for an Internet advertising method according to the present invention.

Figure 2 is a flow chart for explaining the first step of the point-earning Internet advertising method according to an embodiment of the present invention.

Figure 3a is a flow chart for explaining the second step of the point-earning Internet advertising method according to an embodiment of the present invention.

Figure 3b is a flow chart for explaining the third step of the point-earning Internet advertising method according to an embodiment of the present invention.

※ Explanation of codes for main parts of drawing

10: buyer terminal 20: shopping mall server

25: payment institution server 30: advertising viewing server

40: advertisement provider server 50: securities information provider server

60: advertisement product provider server 70: securities company server

Point earning type Internet advertising method according to the present invention for achieving the above object, the advertising provider and the securities information provider stores and updates the advertisement information and securities information in the advertisement viewing server through the advertisement provider server and securities information provider server 1 And a second step of confirming payment and authenticating the advertisement when the buyer accesses the shopping mall server through the purchaser terminal and purchases the goods, and the buyer information of the shopping mall server when the buyer views the advertisement linked to the advertisement viewing server. The third step is to earn points in the database.

In the first step, the advertisement provider and the securities information provider access the advertisement viewing server through the advertisement provider server and the stock information provider server, the member authentication step, and the buyer information in the shopping mall server linked to the advertisement viewing server. Analyzing buyer information by searching a database; storing advertisement information or securities information in an advertisement information database or a stock information database of the advertisement viewing server according to the analyzed buyer information; and in real time, the advertisement information or stock information. It comprises the step of updating.

In the second step, a buyer accesses a shopping mall server through a buyer terminal to search for an item stored in an item information database and selects an item to purchase, and inputs buyer information and payment information for payment of the item selected by the buyer. And checking the buyer information database to see if there are accumulated points, and if there are accumulated points, checking whether to pay with the accumulated points and updating the accumulated points if the points are paid. If not, storing the inputted buyer information and payment information in a buyer information database, not paying with the accumulated points or storing the buyer information and payment information and confirming payment in connection with a payment institution server. Whether you want to watch your ad, If so, authenticating the advertisement viewing and connecting to the advertisement viewing server.

The third step is to accumulate points in the buyer information database when the buyer clicks on the advertisement to watch the advertisement, and confirms whether the buyer clicks on the advertisement product or securities information during the advertisement viewing and clicks the corresponding advertisement product linked thereto. Connecting to a provider server or a securities company server, determining whether to watch the next advertisement after not clicking the advertisement product or securities information or connecting to the linked advertisement product provider server or the securities company server, and watching the next advertisement. Returning to the advertisement click and advertisement viewing step and checking the accumulated points if the user does not watch the next advertisement, and returning to the item searching and selection step of the second step if the item is purchased at the shopping mall with the accumulated points. It is done by

The buyer information database includes the buyer's personal information, the product information purchased by the buyer, payment information including the account transfer, credit card payment or point payment used in the purchase, and points according to the number of advertisement clicks per buyer. It is preferable.

The point is preferably earned according to the number of clicks on the advertisement.

The points may be credited in conjunction with the credit card.

The accumulated points may be refunded in cash or cyber money and may be used when purchasing goods in the shopping mall server.

The accumulated points may be refunded in cash or cyber money and used at the time of stock sale in the securities company server.

The purchaser terminal preferably includes a wired terminal and a wireless terminal.

Preferably, the advertisement information database and the stock information database are linked with an advertisement product provider server and a securities company server.

The advertisement information includes the securities information linked with the securities company server, so that the buyer may check the securities information and sell the stock during the advertisement viewing.

1 is a block diagram showing an embodiment of a system for an internet advertisement method according to the present invention. That is, as shown in the figure, the system for a point-earning Internet advertising method according to the present invention, the buyer terminal 10, the article information database 21 and the buyer information database for the buyer to access the Internet by wire or wireless A shopping mall server 20 including a 22 and an advertisement viewing server 30 interworking with the shopping mall server 20 and including an advertisement information database 31, a stock information database 32, and a member information database 33. ), An advertisement provider server 40 for providing advertisement information to the advertisement information database 31, a stock information provider server 50 for providing securities information to the stock information database 32, and an advertisement information database 31. The advertisement product provider server 60 linked to the advertisement information of the and the securities company server 70 is linked to the securities information of the stock information database (32).

The buyer information database 22 in the shopping mall server 20 includes buyer's personal information such as the buyer's name, age, social security number, item information purchased by the buyer, account transfer, credit card payment, or point payment. Payment information, such as and the like according to the number of times the ad clicks is preferably stored together. Of course, when the shopping mall is operated on a membership basis, a member ID and a password may be further stored.

When the purchaser enters payment information at the time of purchase of the goods, the shopping mall server 20 requests payment approval from a payment institution server 25 such as a bank or a credit card company to receive payment approval.

The advertisement information database 31 of the advertisement viewing server 30 is updated in real time from the advertisement provider server 40. In addition, the stock information database 32 of the advertisement viewing server 30 is also updated from the stock information provider server 50 in real time.

When the advertisement information provider and the securities information provider are connected to the advertisement viewing server 30, the advertisement information provider and the securities information provider are connected to the member information database 33 to receive member authentication.

Further, the advertisement information provider and the securities information provider may search the buyer information database 22 of the shopping mall server 20 linked with the advertisement viewing server 30 to provide advertisement information and securities information according to a buyer or a buyer's tendency. Can be. That is, the advertisement information provider and the securities information provider recognize the buyer information such as the age, gender, purchased goods information, point status of the buyer through the buyer information database 22, and select the advertisement product or securities information according to the advertisement. It can provide to the viewing server 30.

In addition, since the advertisement information database 31 is provided in a form in which the securities information is included in the advertisement information in conjunction with the securities information database 32, the buyer confirms the stock information such as the stock quote at the same time as the advertisement is viewed. Can be. That is, as an embodiment, the securities company linked to the securities information provided in the form of MARQUEE in JavaScript or "html" on the top or bottom side of the advertisement viewing window and clicked on the securities information. You can connect to the server.

In addition, when the advertisement product is clicked when the advertisement is viewed, the advertisement product provider server 60 may be linked to purchase the advertisement product.

Of course, the above-described embodiment of the system for the Internet advertising method according to the present invention as a form of storing the advertisement information or the securities information in the advertisement viewing server, as a modified embodiment, the advertisement information or The load of the advertisement viewing server is modified by linking the stock information to the advertisement provider server or the stock information provider server using an EMBED syntax in JavaScript, "html", etc. without storing the stock information on the advertisement viewing server. It will be apparent to one skilled in the art that the number of parts may be reduced.

Hereinafter will be described in detail with reference to the accompanying drawings, the point earning type Internet advertising method in the Internet shopping mall according to an embodiment of the present invention.

2 is a flowchart illustrating a first step in which an advertisement provider and a stock information provider store and update advertisement information or stock information according to the Internet advertisement method according to the present invention. In the storing and updating process, first, when the advertisement provider and the securities information provider access the advertisement viewing server through the advertisement provider server and the securities information provider server (S100), the member authentication is performed (S101) and the shopping mall server linked with the advertisement viewing server. The buyer information is searched for and the buyer information is analyzed (S102). The advertisement provider and the stock information provider stores the advertisement information or the stock information in the advertisement information database or the stock information database of the advertisement viewing server according to the analyzed buyer information (S103) to update the advertisement information or the stock information in real time. (S104).

Since the advertisement information provider and the securities information provider pay the advertisement cost to the shopping mall side, the shopping mall operator can refund the accumulated points of the goods buyer according to the number of advertisement clicks to the advertisement cost.

3a and 3b is a flow chart for explaining the second step and the third step of the point-earning Internet advertising method according to the present invention.

That is, as shown in Figure 3a, the second step of the point earning type internet advertising method according to the present invention, the buyer accesses the shopping mall server through the buyer terminal (S200) to search for the goods stored in the goods information database and to purchase the goods In step S201, when the buyer inputs the buyer information and the payment information for the payment of the selected item (S202), the buyer information database is searched (S203) to check whether there are accumulated points (S204).

If there are accumulated points, check whether the payment is made with the accumulated points (S205). If the points are paid, update (cut) the accumulated points (S206). The information is stored in the database (S207). After the payment is not made with the accumulated points or the buyer information and the payment information are stored in the buyer information database, the payment is confirmed in association with the payment institution server (S208). When the payment is confirmed, the buyer checks whether to watch the advertisement (S209), and if the user watches the advertisement, the advertisement is authenticated and the advertisement viewing server is connected (S210).

In addition, the third step of the point-earning Internet advertising method according to the present invention, as shown in Figure 3b, after the buyer is connected to the advertisement viewing server in step 210, click the advertisement to watch (S300) points to the buyer information database Earn (S301) and check whether the buyer clicks on the advertisement product or securities information during advertisement viewing (S302) and clicks to connect to the linked advertisement product provider server or the securities company server (S303). If the advertisement product or securities information is not clicked or the linked advertisement product provider server or the securities company server is connected, it is checked whether to watch the next advertisement (S304), and if the next advertisement is viewed, the process returns to step 211 and the next advertisement is not accumulated. Confirmed points (S305) and whether to purchase the goods in the shopping mall with the accumulated points (S306). If the item is purchased with the accumulated points, the process returns to step 201 of FIG. 3A and ends otherwise.

Calculation of the amount to be refunded according to the accumulated points may be made in various ways. In other words, the shopping mall operator calculates a certain amount of refund per point and accumulates it in the earning card, and if the buyer wants to pay the point when purchasing the item, the refund amount is refunded according to the purchase price of the item and the point is updated.

When the buyer clicks on the securities information to be connected to the securities company server, the buyer can enter into an agreement with the securities company so that the accumulated points can be bought and sold in the securities company server.

As described above, according to an embodiment of the present invention, since the points are accumulated according to the number of clicks on the advertisement and the accumulated points can be refunded in cash or cyber money to be used at the time of purchase of goods or stock purchase, the Internet advertisement attention rate is increased. It can increase the use of internet shopping malls.

As described above, according to the point earning type internet advertisement method in the internet shopping mall according to the present invention, when a buyer connects to a shopping mall server and receives an advertisement viewing certification after purchasing a product, the advertisement is connected to an independent advertisement viewing server linked with the shopping mall server and is advertised. If you click to watch, you can earn points according to the number of clicks on the ad, and use the accumulated points to purchase goods or stocks, thereby increasing the effectiveness of Internet advertising and activating the use of Internet shopping malls and reducing the load on the shopping mall server. It can be effective.

Although the present invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that various modifications and variations are possible within the technical spirit of the present invention, and such modifications and modifications belong to the appended claims.

Claims (12)

A first step of the advertisement provider and the stock information provider storing and updating the advertisement information and the stock information in the advertisement viewing server through the advertisement provider server and the stock information provider server; A second step of confirming the payment and authenticating the advertisement when the purchaser accesses the shopping mall server and purchases the product through the purchaser terminal; And A third step of accumulating points in a buyer information database of the shopping mall server when a buyer views an advertisement linked to the advertisement viewing server; Point earning type internet advertising method in the Internet shopping mall comprising a. The method of claim 1, The first step is, Connecting the advertisement provider and the stock information provider to the advertisement viewing server through the advertisement provider server and the stock information provider server, respectively; Member authentication step; Analyzing buyer information by searching for buyer information data in a shopping mall server linked to the advertisement viewing server; Storing advertisement information or securities information in an advertisement information database or a stock information database of the advertisement viewing server according to the analyzed buyer information; And Updating the advertisement information or the stock information in real time; Point earning type internet advertising method in the Internet shopping mall comprising a. The method of claim 1, The second step, A purchaser accessing a shopping mall server through a purchaser terminal, searching for an article stored in the article information database, and selecting an article to purchase; Inputting buyer information and payment information for payment of the item selected by the buyer; Searching the buyer information database to determine whether there are accumulated points; If there are accumulated points, checking whether to pay with the accumulated points and updating the accumulated points if payment is made; Storing the inputted buyer information and payment information in a buyer information database if there are no accumulated points; Confirming payment by interworking with a payment institution server after not paying with the accumulated points or storing the buyer information database; And Authenticating and viewing the advertisement if the buyer views the advertisement and connects to the advertisement viewing server; Point earning type internet advertising method in the Internet shopping mall comprising a. The method of claim 1, The third step, Earning points in the buyer information database when the buyer clicks on the advertisement to watch the advertisement; Checking whether the buyer clicks on the advertisement product or the securities information during the advertisement viewing, and if the buyer clicks on the advertisement product, connecting to the linked advertisement product provider server or the securities company server; Checking whether to watch the next advertisement after not clicking the advertisement product or securities information or connecting to the linked advertisement product provider server or the securities company server; Returning to the advertisement click and advertisement viewing step if the next advertisement is viewed, and checking the accumulated points if the next advertisement is not viewed; And Returning to the item search and selection step of the second step if the item is purchased at a shopping mall with the accumulated points; Point earning type internet advertising method in the Internet shopping mall comprising a. The method according to any one of claims 1 to 4, The buyer information database includes buyer's personal information, goods information purchased by the buyer, payment information including account transfer, credit card payment or point payment used in the purchase, and points according to the number of advertisement clicks per buyer. Point earning type Internet advertising method in the Internet shopping mall characterized in that. The method of claim 1, The point earning point Internet advertising method in the Internet shopping mall, characterized in that the points are earned according to the number of advertisement clicks per buyer. The method according to claim 1 or 6, The point earning point Internet advertising method in the Internet shopping mall, characterized in that the points earned in conjunction with the earning card. The method according to claim 1 or 6, The accumulated points are refunded in cash or cyber money can be used when purchasing items in the shopping mall server points earning type internet advertising method in the Internet shopping mall. The method according to claim 1 or 6, The accumulated points are refunded in cash or cyber money Points-type Internet advertising method in the Internet shopping mall, characterized in that the securities company server can be used when buying stocks. The method of claim 1, The purchaser terminal is a point earning type internet advertising method in the Internet shopping mall, characterized in that it comprises a wired terminal and a wireless terminal. The method of claim 2, And the advertisement information database and the securities information database are linked with an advertisement product provider server and a securities company server. The method of claim 2, The advertisement information includes the securities information linked to the securities company server, so that the buyer can check the securities information during the advertisement watching and sell the stocks.