JP2011238018A - Content distribution device and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide content which attracts the interest of a user.SOLUTION: A content distribution device which distributes contents constituting a web page includes content storage means which previously stores keywords and the contents in association with each other, keyword acquisition means which acquires a keyword related to a first content from the first content, content allocation means which allocates a second content related to the keyword acquired by the keyword acquisition means based on the keyword of the content storage means, repeat means which regards a content where the first content and the second content is joined as a new first content and repeats the processing by the keyword acquisition means and the content allocation means, and content distribution means which distributes the second content allocated by the content allocation means.

Description

  The present invention relates to a technology for distributing content constituting a web page.

  Web pages on the Internet are composed of various contents such as news articles, blogs, and advertisements. When composing a web page, if the contents of the content in the same web page are related, it is possible to obtain a web page that has a sense of unity and attracts the viewer's interest. As such an example, there is a so-called content-linked advertisement as described in Patent Document 1.

  In Patent Document 1, keywords / topics are extracted from the contents of the advertisement insertion target content of the advertisement posting website, stored in advance in association with the address information of the advertisement insertion target content, and the viewer moves to the advertisement insertion target content. Describes a technique for searching for an advertisement with a keyword / topic corresponding to the address information of the accessed advertisement insertion content and providing the content with the advertisement to the viewer when the access request is made.

JP 2007-286833 A

  However, since the prior art as described above only provides a viewer with content (web page) in which an advertisement related to the content of the advertisement insertion target content is arranged, Even if there are multiple ad spaces), the ad to be placed is an ad related to the content to be advertised, so the advertisement from one viewpoint related to the content to be advertised should be placed in all the ad space become.

  In such a case, the advertisement allocated from one viewpoint is often an advertisement having a similar content. This is nothing other than presenting a plurality of advertisements having the same main idea, and it is difficult to say that the contents that are of interest to the user are not necessarily presented.

  Therefore, an object of the present invention is to present a user with content related to a plurality of viewpoints.

  In order to solve the above-described object, a content distribution device according to the present invention is a content distribution device that distributes content constituting a web page, a content storage unit that stores a keyword and content in association with each other, and a first content A keyword acquisition unit that acquires a keyword related to the first content from the content, a content allocation unit that allocates second content related to the keyword acquired by the keyword acquisition unit based on the keyword of the content storage unit, and the first content Content that combines the content and the second content as new first content and repeats the processing by the keyword acquisition unit and the content allocation unit, and the content that distributes the second content allocated by the content allocation unit Delivery And having a stage, a.

  The content distribution method of the present invention is a content distribution method for distributing content that constitutes a web page, in which a computer including content storage means in which a keyword and content are stored in association with each other is changed from the first content to the first content. A keyword acquisition step of acquiring a keyword related to the content, a content allocation step of allocating a second content related to the keyword acquired in the keyword acquisition step based on a keyword of the content storage means, the first content, and the second Distributing the second content allocated in the content allocation step, the repetition step of repeating the keyword acquisition step and the content allocation step by regarding the content combined as the new first content And executes a content delivery step.

  As described above, in the content distribution apparatus and method of the present invention, the content that is a combination of the first content (assuming A) and the second content (assuming B) is regarded as new first content (A and B). In addition, since there is a repeating unit that repeats the process of assigning the second content related to the new first content (assuming that it is assumed to be C), for example, even when there are a plurality of content arrangement frames, only A is used as in the past. Rather than assigning content related to the number of content allocation frames, B related to A, C related to new content that combines A and B, and new that combines A, B, and C It is possible to present a user not with one viewpoint but with a plurality of viewpoints, such as D related to the contents, and so on. In addition, since content allocation is based on keywords acquired from the content group allocated immediately before, a plurality of allocated content is not irrelevant at all. However, it is possible to distribute content that is attractive to users configured with content from various viewpoints.

  In the content distribution apparatus of the present invention, the repeating unit counts the remaining content arrangement frames indicating the predetermined locations for arranging the second content allocated by the content allocation unit, and the remaining content arrangement frames are The process is terminated when there is no more.

  As described above, since the content distribution device of the present invention counts the remaining content arrangement frames, even if the number of content arrangement frames varies from one web page to another, content is appropriately distributed correspondingly. be able to.

  The content distribution apparatus of the present invention is characterized in that the second content is advertising content.

  Thus, the content distribution apparatus of the present invention can be applied to a so-called content-linked advertising service by using the second content as the advertising content.

  It should be noted that other categories such as programs corresponding to the above-described modes and more specific modes described below are also included in the present invention.

  As described above, according to the present invention, it is possible to present to a user content that includes a plurality of related viewpoints instead of a single viewpoint.

The functional block diagram which shows the structure of embodiment of this invention. The flowchart which shows the process sequence in embodiment of this invention. The figure which illustrates the content memory | storage means in embodiment of this invention. The figure which illustrates the web page in embodiment of this invention. The figure which illustrates the web page in the specific example of this invention. The conceptual diagram explaining operation | movement of the content delivery apparatus of the conventional method. The conceptual diagram explaining operation | movement of the content delivery apparatus of this invention. The conceptual diagram explaining operation | movement of the content delivery apparatus of this invention.

Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings.
[1. Constitution〕
As shown in FIG. 1, the present embodiment relates to a content distribution apparatus (hereinafter also referred to as “this apparatus”) 1 in which a computer distributes allocated content. The apparatus 1 is configured as a general computer. Communication means 7 (such as a LAN adapter) between at least the arithmetic control unit 5 such as a CPU, an external storage device (such as an HDD) or a storage device 6 such as a main memory, and a communication network N (such as the Internet or a mobile phone network) And having. Note that the user terminal device T1 is a personal computer, a mobile phone terminal device, or the like, and accesses the present device 1 with a web browser or the like installed.

  In the apparatus 1, a predetermined computer program (not shown) stored (installed) in advance in the storage device 6 controls the arithmetic control unit 5 so that elements (10, 20,...) Shown in FIG. Realize. Among these elements, information storage means can be realized in the storage device 6 in any format such as temporary storage of various databases, files, array variables, and setting values. Each means other than the storage means is a processing means for realizing / executing a function / action of information processing described below.

[2. Action)
The outline of the operation procedure of the apparatus 1 configured as shown in FIG. 1 is shown in the flowchart of FIG.

  As a premise, the user accesses a web server (not shown) in order to browse the web page by the user terminal device T1. As shown in FIG. 4, the web page that is first accessed by the user has a configuration including a plurality of content arrangement frames 102 in which the first content 101 and the second content distributed by the apparatus 1 are incorporated. The first content that is the first clue for assigning the content distributed by 1 is assumed to be web content such as news articles, blogs, reviews, etc. distributed from other than this device 1 such as a web server. The device 1 allocates the second content to the number of content arrangement frames 102 and distributes it to the web server, and the web server combines the first content and the second content and transmits the combined content to the user terminal device T1. Note that content allocation by the apparatus 1 can be applied when there are two or more content arrangement frames.

  Here, a typical example as described above will be described, but the web server and the apparatus 1 may each distribute content to the user terminal device T1, and the specific mode of content distribution is particularly limited. It is not a thing.

[2-1. (Keyword acquisition)
First, when a user accesses a web server (not shown) to browse a web page by the user terminal device T1, the keyword acquisition means 10 of the device 1 uses the known morphological analysis or the text data of the first content obtained from the web server. It acquires by extracting the keyword (characteristic word) relevant to 1st content using natural language processes, such as TF * IDF algorithm (step S1). At this time, the number of content arrangement frames of the web page to be distributed is also acquired from the HTML source code of the web page together with the keyword.

[2-2. (Assign content)
Next, the content allocation unit 20 allocates related second content from the content storage unit 50 based on the keyword acquired in step S1 (step S2). Specifically, when the second content is an advertisement, the similarity between the keyword acquired in step S1 and the allocation keyword stored in association with the advertisement ID stored in the content storage unit 50 shown in FIG. Based on the ads to be delivered based on. The similarity of keywords may be calculated according to rules determined appropriately based on the number of matching keywords, the number of categories associated with matching keywords, and the like, and the rules are not limited here.

  Note that the allocation keyword may be a bid keyword itself purchased by the advertiser when the advertisement is submitted, or, as shown in FIG. 3, the title text of the advertisement creative stored in association with the advertisement ID. Or texts in the landing page (transition destination web page when an advertisement is selected) may be extracted in advance using natural language processing such as known morphological analysis or TF / IDF algorithm, A combination of these may also be used.

[2-3. (Repeat processing of content allocation)
Next, the repeating unit 30 counts the number of content arrangement frames 102 acquired in step S1 and the number of second contents allocated in step S2, and determines whether or not the content arrangement frames 102 remain ( Step S3). If the content arrangement frame 102 still remains, that is, if the number of content arrangement frames 102 is larger than the number of allocated second contents, the process proceeds to step S4. If the content arrangement frame 102 does not remain, that is, the content arrangement frame 102 If the number of second contents allocated is equal to the number of the process, the process proceeds to step S5.

[2-4. Generation of new first content]
In step S3, if the content arrangement frame 102 still remains, the repeater 30 regards the first content and the second content as one content, and therefore the new first content from the first content and the second content. And the new first content is again passed to the keyword acquisition means 10 (step S4). The new first content is a combination of the first content and the second content, that is, specifically, new text data created by combining the text data of the first content and the second content. Point to.

[2-5. (Re-acquisition of keywords, re-assignment of content)
In step S4, the keyword acquisition means 10 to which the new first content has been passed regards the new first content as one content, and acquires the keyword again in the same manner as the above-described processing. When the keyword is acquired, the content allocation unit allocates the second content based on the keyword. This process is repeated until the content arrangement frame 102 remains.

  In the following description, for convenience, the first content and the second content constituting the new first content are also referred to as the old first content and the old second content, respectively.

  Of the new first content, if the old second content is text content, it may be processed as it is by text processing as text data. On the other hand, when the old second content is a moving image content, it cannot be recognized as text data, and therefore, for the portion of the old second content, an allocation keyword or title associated with the advertisement ID stored in the content storage means is listed. The processed text data may be created and processed.

  In addition, there is often a difference in the amount of text data between the old first content and the old second content. Specifically, the old first content includes at least the first content that is the first clue for assigning the content distributed by the device 1, and the second content newly assigned by the repeated processing. This is because the old second content is only the text data for one content, while the text data related to is included. Even if the keyword is acquired by reflecting this difference as it is, the amount of text data of the old second content is small, and the influence of the old second content is small when acquiring the keyword. As a result, the viewpoint of the old second content There is a possibility that related content cannot be allocated.

  Therefore, when acquiring the keyword, the old first content and the old second content may be weighted and appropriately adjusted. In general, since the old second content has a smaller amount of text data than the old first content, the specific gravity of the old second content may be increased. Specifically, for example, text data in which a predetermined number of text data of the old second content is overlapped to increase the amount may be used. Further, if the specific gravity is increased as the number of repetition processes is increased, there is a high possibility that keywords reflecting the viewpoints of the old first content and the old second content can be extracted in a balanced manner.

[2-6. Content distribution
In step S3, when there is no remaining content arrangement frame 102, all the second content allocated by the content distribution means 40 is distributed to the web server (step S5), and the first content and the second content are distributed by the web server. A combination is transmitted to the user terminal device T1. In addition, although it demonstrated as delivering all the 2nd contents at once here, you may deliver to a web server each time the 2nd contents are allocated.

[3. Concrete example〕
The operation of the present invention has been described with reference to the flowchart of FIG. 2, but in the following, in the flow of so-called content-linked advertisement by the apparatus 1 when the content is specifically set as an advertisement, the conventional method and the case where the present invention is applied. explain.

  As shown in FIG. 5, the web page accessed by the user will be described as a configuration including two advertisement frames 102b and 102c in which an advertisement that is the second content distributed by the apparatus 1 is incorporated. Here, the first content 101a that is the first clue for assigning the content distributed by the device 1 is assumed to be web content such as news articles, blogs, reviews, etc. distributed from other than the device 1, such as a web server. Specifically, it is a news article about the expected flowering of cherry blossoms.

  Assume that the keywords “flower” and “cherry blossom” are acquired by performing language processing analysis on the first content 101a, which is a news article about the expected bloom of cherry blossoms (FIG. 6). Here, in the conventional method, for example, if content is allocated from the content storage means 50 shown in FIG. 3, advertisements having allocation IDs A123 and B235 having allocation keywords “flower” and “sakura” are allocated, respectively. A web page as shown in FIG. 6 in which is embedded in the advertisement frames 102b and 102c is distributed to the user.

  The advertisements assigned to the advertising spaces 102b and 102c are both advertisements assigned with the keywords “flower” and “sakura”, and both are advertisements related to gifts of flowers, and advertisements of the same viewpoint are distributed to the user. It will be.

  On the other hand, when the present invention is applied, as shown in FIG. 7, the advertisement ID is assigned to the advertisement frame 102b from the keywords “flower” and “cherry blossom” obtained by analyzing the first content 101a. The advertisement which is A123 is allocated.

  Next, in order to allocate an advertisement to the advertisement space 102c, as shown by the portion surrounded by the broken line in FIG. 8, a new article including the news article of the first content 101a and the advertisement of the advertisement space 102b allocated earlier is newly added. Consider the first content 101b and acquire the keyword again. Here, it is assumed that keywords such as “rose” and “gift” are acquired in addition to “flower” and “cherry blossom” due to the influence of the advertisement allocation keyword in the advertising space 102b.

  In this case, an advertisement that is assigned to the advertisement space 102c from these keywords is assigned an advertisement having an advertisement ID of C697 as compared with an advertisement having an advertisement ID B235 in view of the similarity of the keywords. The advertisement thus obtained becomes an advertisement related to the gift of the bouquet and the perfume of the rose, and it is possible to provide the user with a related but different viewpoint.

[4. effect〕
As described above, according to the present invention, it is possible to present a user with a plurality of related viewpoints instead of a single viewpoint, and the appealing power is higher than that of the conventional content-linked content distribution. Yes, it is possible to provide an attractive web page for the user.

  In the description of the present invention, the web page provided with only the content arrangement frame (advertising frame) according to the present invention has been described. However, the web page may be configured together with a banner advertisement or a text advertisement. Needless to say.

  Moreover, said each embodiment is only an illustration and this invention includes what is illustrated below and other embodiment other than that. For example, in the present invention, elements such as each means are not limited to a computer control unit, but may be realized by an electronic circuit based on wired logic or an information processing mechanism such as a non-Neumann type that will appear in the future. Further, each configuration diagram, data diagram, flowchart diagram, and the like are merely examples, and the presence / absence of each element, its order, specific contents, and the like can be changed as appropriate.

  For example, the device configuration in FIG. 1 is merely an example, and the actual system is realized by a plurality of server devices such as individual devices (for example, storage means such as a database) realized by separate server devices. Alternatively, the configuration can be flexibly changed, for example, as a part of the system of the present invention including the user terminal device T1. Also, some functions may be realized by calling an external platform or the like with an API (Application Program Interface) or network computing.

N communication network T1 user terminal device 10 keyword acquisition unit 20 content allocation unit 30 repetition unit 40 content distribution unit 50 content storage unit 101 first content 102 content arrangement frame

Claims (4)

In a content distribution device that distributes content that constitutes a web page,
Content storage means in which keywords and content are stored in association with each other;
Keyword acquisition means for acquiring a keyword related to the first content from the first content;
Content allocation means for allocating second content related to the keyword acquired by the keyword acquisition means based on the keyword of the content storage means;
A repeating unit that repeats the processing by the keyword acquiring unit and the content allocating unit by regarding the content including the first content and the second content as new first content;
A content distribution unit that distributes the second content allocated by the content allocation unit.   The repeater counts the remaining content placement frame indicating the predetermined location for placing the second content allocated by the content allocation means, and terminates the processing when the content placement frame is exhausted. The content distribution apparatus according to claim 1, wherein:   The content distribution apparatus according to claim 1, wherein the second content is an advertising content. In a content distribution method for distributing content constituting a web page,
A computer comprising content storage means in which keywords and content are stored in association with each other,
A keyword acquisition step of acquiring a keyword related to the first content from the first content;
A content allocation step of allocating second content related to the keyword acquired in the keyword acquisition step based on the keyword of the content storage means;
A repetition step of repeating the keyword acquisition step and the content allocation step by regarding the content combining the first content and the second content as new first content;
A distribution step of distributing the second content allocated in the content allocation step.

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