JP2011096213A - Customer gathering sales promotion method using home delivery service - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To promote the sales of merchandise in a shop, and to efficiently perform the work of sending a storage means to a customer using a home delivery service and the complicated work of calculating and estimating a required cost at a shop side in the procurement or the like of a shop visit gift. <P>SOLUTION: There is employed a chest 1 for one-thousand Ryous (old Japanese gold coins) which is in a state of being folded, a rolled-paper invitation note 2 to which the destination of the home delivery service can be printed or stuck, and which has the guide information of a shop is wound around and fixed to the chest in a state 1a that the chest 1 is folded, and the chest is sent to the customer who wants to visit the shop by using the home delivery service (hereinafter generally called as the home delivery service also including Yu-pack mail). The customer who has received the chest 1 visits the shop (it may be a permanent shop including a speciall-setup site), packs the shop visit gifts (kitchen utensils and cleaning utensils in this embodiment) into the chest 1 as much as possible to a degree that allows the closing of the chest 1, and can bring them back to his/her home. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a customer sales promotion method using a courier service, a storage means for storing a store souvenir that can be taken home by a customer, and the store using a courier service to a customer who wants to visit, When a customer who has received the storage means visits the store, the store can store the prescribed takeaway store souvenirs prepared at the store and take it home, and promote the customer's visit to the store. The present invention relates to a method for promoting customer attraction using a courier that performs necessary work by a computer when performing sales promotion in Japan.

  Conventionally, there is a method for promoting sales of customers that guides and promotes sales of customers to a store of goods using courier service or direct mail (for example, Patent Document 1). In such a customer-sales promotion method, in order to increase the store visit rate, sales promotion products such as crude products, confectionery, etc. are distributed free of charge to customers when visiting the store.

  Japanese Patent No. 399940

  In the conventional method for attracting customers, the sales promotion rate is increased because the sales promotion products are distributed to the customers when they visit the store. However, there are customers who bring back only the store's memorabilia, and the staying time in the store is short. There was a problem that sales of products in Japan were not promoted. According to some survey results around the station in Tokyo, if the staying time is increased by a few minutes, the sales amount will increase nearly twice.

  The present invention solves the problem that the customer's staying time in the store is short in such a method for promoting sales of customers, and gives a novel impression and interest to the customer to increase the rate of attracting customers, while staying at the customer in the store It is an object to provide a method for promoting sales of customers using a courier service capable of extending the time.

  In order to solve the above-described problems, the customer-sales promotion method using the courier service according to the present invention provides a storage means for storing a store souvenir that a customer can take home, and a courier service for a customer that the store desires to visit. When the customer who received the storage means sends the customer to the store, the store stores a predetermined take-out store memorabilia prepared by the store so that the customer can take it home. In the method of attracting customers using courier services to guide customers, the unit price of the storage means to be sent to customers using the courier and the destination of the courier are printed or pasted. Possible unit price of delivery guide means with store guide information, estimated delivery quantity to customers for each of storage means and delivery guide means, unit price of store souvenirs that customers can take home Multiplying the input step to input, the expected visitor rate setting step to set and input the customer's expected customer rate to the store in advance, the estimated delivery quantity of storage means and the customer's expected customer rate, Calculate the required cost amount required to attract customers at stores that promote customer attraction sales using courier services using the required number of steps required to calculate the required number of store souvenirs to take home and the information obtained in each step. And an output step for outputting the necessary cost amount of the store as an estimate, and in the procedure for calculating the necessary cost amount required for attracting customers of the store performing the method of attracting customers using courier service, the input step Based on the items entered in the above, the unit cost of the storage means is multiplied by the estimated quantity sent to the customer of the storage means to obtain the cost of the storage means. Multiply the estimated quantity of delivery to obtain the cost of the delivery guide means, multiply the unit price of the store souvenir that the customer can take home with the required forecast number to obtain the cost of the store souvenir, and assemble the storage means and delivery guide means A procedural configuration including a step of obtaining a sum of a work fee set in advance or a work fee for sending the storage means, a cost of the storage means, a cost of the delivery guide means, and a cost of a store souvenir It has become.

  It should be noted that the procedure relating to the delivery guide means in which the delivery destination of the courier service can be printed or pasted and the store guide information is provided in the above procedure can be omitted when the store side arranges independently. The storage means uses a foldable box that can be used as an assembly box by the customer, a drawstring bag, or the like.

  According to the present invention, the storage means for storing the store souvenir that the customer can take home is sent to the customer who wants to visit the customer using the courier service, and the customer who has received the storage means sends the storage means. When you visit the store, you can store the souvenirs that you have taken home in the storage means so that you can take them home. Compared with take-away, it is possible to lengthen the customer's stay in the store, promote sales of the product in the store, and send the storage means to the customer using courier, It is possible to efficiently perform a complicated calculation of the required cost on the store side and the estimate work in the procurement of store souvenirs by a computer.

  (A) Front view of a delivery item in a state in which a wrapping paper guide as a delivery guide unit is wrapped around a storage unit that uses a courier in the embodiment of the present invention, and (b) storage in the embodiment of the present invention. It is a perspective view of the box which assembled the means.   It is a flowchart figure of the step which performs the required operation | work of the customer sales promotion method using the parcel delivery service in the Example of this invention with a computer.   (A) The unit price table which shows the input example of the individual unit price of the individual storage means in the embodiment, (b) The unit price table which shows the individual unit price input example of the wrapping paper guide.

  An embodiment of the present invention will be described with reference to FIGS. FIG. 1A is a front view of a delivery item in a state in which a wrapping paper guide as a delivery guide unit is wrapped around a storage unit that uses a delivery service in the embodiment of the present invention, and FIG. It is a perspective view of the box which assembled the storage means. FIG. 2 is a flowchart of steps for performing operations necessary for the customer sales promotion method of the embodiment by a computer. FIG. 3A and FIG. 3B are a unit price table showing an example of input of individual unit price of the storage means in the embodiment, and a unit price table showing an example of individual unit price input of the wrapping paper guide.

  The customer attraction sales promotion method using home delivery in the present embodiment employs the folded thousand box 1 that becomes a thousand box when assembled as a storage means for storing a store souvenir that the customer can take home. A customer who wants a visitor to wrapping and fixing a wrapping paper guide 2 as a delivery guide means that can be printed or affixed to the delivery address of the courier and in which the delivery address of the delivery service can be printed or pasted in the state 1a in which the thousand box 1 is folded It is sent to the destination using a courier service (including Yu-Mail, etc., but hereinafter collectively referred to as a courier service). The delivery destination of the courier is printed or affixed to the wrapping paper guide 2. The customer who has received the Senryo Box 1 visits a store (which may be a permanent store, but a special venue, etc.), and the store has a predetermined number of take-out store memorabilia (books) prepared in advance. In the embodiment, kitchen utensils and cleaning utensils are packed to such an extent that the car box 1 can be tightened, stored, and taken home. In this embodiment, the prescribed take-out souvenirs are kitchen utensils and cleaning utensils. However, vegetables such as grilled chestnuts, confectionery, decorations, cosmetics, onions, and fruits such as tangerines are prepared and prepared as appropriate. .

Since the storing means for storing the store souvenir is sent using the courier in a folded state, the cost of the courier is reduced. Furthermore, it is possible to use a cheaper courier service by designing the storage means for storing the store souvenir in a folded state and a thickness of 2 cm or less.
Storage means for storing store souvenirs In the customer-sales promotion method using such a courier service, when a customer visits the store, the kitchen box can be fastened to the car box 1 and the car box 1 can be used for cleaning. The work of filling up to the extent promotes guidance of customers to the store and increases the staying time in the store, thereby promoting the sales of products in the store.

  With such a method of attracting customers using courier services, it is a cumbersome task to arrange a thousand boxes, wrapping paper guides, kitchen utensils, and cleaning that require a store to collect customers. Therefore, specialists perform these operations collectively. It is necessary for specialists to perform necessary work with a computer in order to increase work efficiency.

The steps (procedures) to be performed by the computer that executes the work necessary for the customer sales promotion method using a program will be described in detail below with reference to FIG.
The procedure for performing the necessary work for attracting sales promotion using a programmed computer is as follows. First, the unit price of the car box 1 as a storage means to be sent to the customer using the courier service, and the courier destination can be printed or pasted. Step 3 of inputting the unit price of the delivery guide means having the guide information, the estimated delivery quantity to the customer for each of the storage means and the delivery guide means, and the unit price of the store souvenir that the customer can take home. The unit price of the thousand box 1 and the unit price of the wrapping paper guide 2 differ depending on the estimated delivery quantity. Therefore, as shown in FIG. 3, it is input according to the estimated delivery quantity and stored in a table format. Of course, a single unit price independent of the quantity may be input. Further, the unit price may be added in consideration of printing cost, profit, or the like, or may be added separately by calculation.

  Next, the expected visitor rate of customers to the store is set in advance, and the expected visitor rate setting step 4 is input. The rate at which customers come to the store is generally considered to be a few percent of the number of invitations sent, but the rate of visits depends on whether the sending customer has already made purchases at the store once or not. Are different. It also depends on the products that the store sells. Therefore, at the beginning of the customer sales promotion method, a predetermined expected visitor rate is input as an initial value with reference to a past conventional method. However, since the actual value can be obtained by repeating the number of times the customer-sales promotion method is implemented, by setting the expected visitor rate so that it can be modified each time based on this actual value, the customer-sale sales of this example The efficiency of the promotion method is increased. It is further preferable that a plurality of expected visitor rates for each customer type and each target product can be set.

  Next, the required number of forecasts to calculate the required number of store souvenirs to be taken home by the customer by multiplying the estimated delivery quantity of the car box 1 as a storage means by the customer forecast rate determined in the visitor forecast rate setting step 4 Calculation step 5 is executed.

  Next, using the information obtained in each of the above steps, an output step 6 for calculating the necessary cost amount of the store that conducts customer attraction sales promotion using courier and outputting the required cost amount of the store as an estimate Is executed.

  In this case, in the procedure 7 for calculating the necessary cost amount of the store that conducts customer attraction sales promotion using the courier service, the unit price of the thousand box 1 is set to the unit price of the thousand box 1 based on the items input in the input step 3. Multiplying the estimated quantity sent to the customer by the customer to obtain the cost of the thousand carton box 1, multiplying the unit price of the wrapping paper guide letter 2 by the estimated quantity sent to the customer of the wrapping paper guide letter 2 to obtain the cost of the wrapping paper guide letter 2, Multiply the unit price of the store souvenir that the customer can take home by multiplying the required forecast number to obtain the cost of the store souvenir, and set the work fee set in advance for assembling the Senryo Box 1 and the Wrapping Paper Guide 2 The step of obtaining the sum of the cost, the cost of the wrapping paper guide 2 and the cost of the store souvenir is executed.

  In addition, in the above procedure, the procedure related to the wrapping paper guide letter 2 that can be printed or pasted to the delivery address of the courier and provided with the store guide information can be omitted if the store side arranges it independently. It is. The Senryo box 1 employs a foldable box that can be assembled by the customer. However, other decorative boxes, drawstring plastic bags, and the like can also be used. Each step, procedure, and calculation executed by the computer is executed by a preset program. Basically, these are operations such as numerical value input and setting, addition and multiplication, and programs prepared by those skilled in the art. This is possible, and a detailed program description is omitted.

    The present invention is an effective method for attracting customers and promoting sales, which has been a problem in the past, and can be effectively used for high-priced products such as home sales, cars, jewelry, and kimonos.

1 thousand boxes,
2 Wrapping paper guide,
3 Input steps,
4 Expected visitor rate setting step,
5 Necessary forecast number calculation step to calculate the required forecast number of store souvenirs that customers take home,
6 Output step for outputting the required cost amount of the store as an estimate,
7 A procedure for calculating the necessary cost amount of a store that conducts sales promotion with a computer.

Claims (4)

When the store sends a storage means to store the store souvenirs that the customer can take home to the customer who wants to visit the customer using the courier service, and the customer who received the storage means visits the store, In the method for attracting customers using the courier service, the store means can store the take-out store souvenir so that the customer can take it home, and guide customers to the store. There,
Unit price of the storage means to be sent to the customer by courier,
The unit price of the delivery guide means that can print or affix the delivery destination of the courier and has the store guide information,
Estimated delivery quantity to the customer for each of the storage means and delivery guide means,
Unit price of souvenirs that customers can take home,
An input step for inputting
An expected visitor rate setting step for presetting and inputting an expected visitor rate of customers to the store;
A necessary forecast number calculation step of calculating the necessary forecast number of store souvenirs to be taken home by the customer by multiplying the estimated delivery quantity of the storage means and the customer visitor expectation rate,
Using the information obtained in each of the above steps, calculating a necessary cost amount necessary for attracting customers using a courier, and outputting the necessary cost amount as an estimate; and
The procedure for calculating the necessary cost amount necessary for attracting customers of a store that performs the method of attracting customers using the courier service is as follows.
Based on the items entered in the input step,
Multiplying the unit price of the storage means by the estimated quantity sent to the customer of the storage means to obtain the cost of the storage means,
Multiplying the unit price of the delivery guidance means by the estimated delivery quantity to the customer of the delivery guidance means to obtain the cost of the delivery guidance means,
Multiplying the unit price of store souvenirs that customers can take home with the required forecast number to get store souvenir costs,
Including a step of obtaining a total of a preset work fee for assembling the storage means and the delivery guide means, a cost of the storage means, a cost of the delivery guide means, and a cost of a store souvenir How to attract customers using flights. When the store sends a storage means to store the store souvenirs that the customer can take home to the customer who wants to visit the customer using the courier service, and the customer who received the storage means visits the store, In the method for attracting customers using the courier service, the store means can store the take-out store souvenir so that the customer can take it home, and guide customers to the store. There,
Unit price of the storage means to be sent to the customer by courier,
The estimated quantity sent to the customer about the storage means,
Unit price of souvenirs that customers can take home,
Input steps,
An expected visitor rate setting step for presetting and inputting an expected visitor rate of customers to the store;
A necessary forecast number calculation step of calculating the necessary forecast number of store souvenirs to be taken home by the customer by multiplying the estimated delivery quantity of the storage means and the customer visitor expectation rate,
Using the information obtained in each of the above steps, calculating a necessary cost amount necessary for attracting customers using a courier, and outputting the necessary cost amount of the store as an estimate. Prepared,
The procedure for calculating the necessary cost amount necessary for attracting customers of a store that performs the method of attracting customers using the courier service is as follows.
Based on the items entered in the input step,
Multiplying the unit price of the storage means by the estimated quantity sent to the customer of the storage means to obtain the cost of the storage means,
Multiplying the unit price of store souvenirs that customers can take home with the required forecast number to get store souvenir costs,
A method for attracting customers using a courier service, including a step of obtaining a sum of a preset work fee required for sending the storage means, a cost of the storage means, and a cost of a store souvenir.   3. The method for attracting customers using the courier service according to claim 1 or 2, wherein the storage means is a foldable box that a customer can make into an assembly box. In order to carry out the method according to claim 1 or 2,
Unit price of the storage means to be sent to the customer by courier,
The estimated quantity sent to the customer about the storage means,
Unit price of souvenirs that customers can take home,
Input steps,
An expected visitor rate setting step for presetting and inputting an expected visitor rate of customers to the store;
A necessary forecast number calculation step of calculating the necessary forecast number of store souvenirs to be taken home by the customer by multiplying the estimated delivery quantity of the storage means and the customer visitor expectation rate,
Using the information obtained in each of the above steps, calculating a necessary cost amount necessary for attracting customers using a courier, and outputting the necessary cost amount of the store as an estimate. A program to be executed by a computer,
The procedure for calculating the necessary cost amount necessary for attracting customers of a store that performs the method of attracting customers using the courier service is as follows.
Based on the items entered in the input step,
Multiplying the unit price of the storage means by the estimated quantity sent to the customer of the storage means to obtain the cost of the storage means,
Multiplying the unit price of store souvenirs that customers can take home with the required forecast number to get store souvenir costs,
A program comprising a step of obtaining a sum of a preset work fee necessary for sending the storage means, a cost of the storage means, and a cost of a store souvenir.