JP2010176157A - Customer communication network system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a customer communication network system for strongly combining a slot game itself distributed to a mobile terminal of a customer as a motivation of visiting a store. <P>SOLUTION: The customer communication network system is constituted to provide a means for displaying a password required for starting the slot game in each store, and each of personal computers 6-1 to 6-m (or center server 1) of the respective stores includes a slot mail transmission means for transmitting a mail including an explanation of the slot game including a purport that the password is displayed in the store, a special favor in each class of the slot game, and an access code, a means for transmitting an initial slot game screen including a password input indication and a slot start indication, when accessed from each of cellular phones 2-1 to 2-n as a response of the slot mail, and a means for rotating or stopping the slot on the initial slot game screen, when receiving the password and the slot start from each of the cellular phones 2-1 to 2-n as a response of the initial slot game screen. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a customer communication network system in which an information processing device (such as a personal computer) on a store (eg, a gas station) side and a plurality of customer mobile terminals (such as mobile phones) are connected via the Internet. Distributes slot games related to product benefits to the customer's mobile terminal and intrigues the customer, while displaying the password necessary for the customer to play the slot game on the store display means. The present invention relates to a customer communication network system that aims to increase the number of customers visiting the store (promoting visits) to increase the number of customers visiting the store.

  As a system such as the above, in order to increase the ability to attract customers and profitability at various retail stores such as gas stations, maintenance shops, car shops, coin car wash stations, and automobile (new and used car) dealers, various systems such as the Internet Various information processing means that can be connected to the network, means that incorporates software into the information processing means, means for computing and processing based on information such as customer recognition information and various data, and customer recognition information such as plastic magnetic cards and rewrite cards A means to read magnetic and IC cards or non-contact type cards and various codes recorded on the card, a means to send and receive e-mails from mobile phone terminals, mobile terminals and PCs, and humans specify the screen using the body Color video output means with a function to recognize this (so-called touch panel function, etc.) and sound output Means for printing on paper media, light emitting means for transmitting device status and auxiliary information, means for capturing images such as a CCD camera, and electronic access via a store visit or e-mail It is better to provide a means to identify customers and give various benefits such as points, and to provide attractions and games suitable for the customer's characteristics through methods such as video output, audio output, and print output from among many choices That establishes effective communication, and performs operations based on tables preset by the software in response to various operations set by the store. Information, etc. that the store wants to convey to the customer are output in real time through video, audio, and printouts. There is an information media system for stores characterized by comprising means for sales and sales (for example, patents) Document reference 1).

  In Patent Document 1, an attraction or game (slot machine, roulette, auto racing) is distributed as coupon mail to various mobile terminals such as mobile phones via the Internet. For example, in the case of a slot machine, there are three car inspection slots. If you have it, you can give bonus points to customers, operate benefits such as discounts on vehicle inspection fees, etc., and also give user IDs and passwords to customers to use the functions provided by the store It is stated that it is assumed to be used.

JP 2007-213539 ([0007], [0008], [0013], [0021], [0022], [0025], [0031], [0034], 0044, [0046], [0067] to [0070], FIG. 1 to FIG. 3, FIG. 7, FIG.

  In the invention described in Patent Document 1, when a slot game is distributed as an attraction game to a customer's mobile phone, if the slot game is displayed on the screen of the mobile phone, the customer can operate the mobile phone without any operation. Slot game starts and ends.

  In this case, depending on the result of the slot game, it is necessary for the customer to go to the store to receive benefits such as bonus points and discounts on vehicle inspection fees.

  However, when the slot game itself is displayed on the screen of the mobile phone, the game starts as it is. Therefore, if the customer simply enjoys the game, the game is completed on the spot and there is no need to go to the store. For this reason, the motivation for linking the slot game itself to the store is weak, and the store will depend on the result of the slot game until it gets tired.

  The present invention has been made paying attention to such problems, and aims to provide a customer communication network system capable of strongly linking the slot game itself delivered to the customer's mobile terminal as a motive for visiting the store. Yes.

  In order to solve the above-mentioned problems, a customer communication network system according to the present invention is a system in which an information processing device on a store side and mobile terminals of a plurality of customers are connected via the Internet. Means for displaying a password required to start the game, and the information processing device includes a description of the slot game including that the password is displayed in the store, a privilege for each slot game grade, and an email including an access code. A slot mail transmission means for transmitting a message, a means for transmitting an initial slot game screen including a password input instruction and a slot start instruction when accessed from the mobile terminal as a response to the slot mail, and a response to the initial slot game screen Receive password and slot start from the mobile terminal as If that, characterized in that it comprises a means for rotating and stopping the slot by the initial slot game screen.

  A feature of the system of the present invention is that a password is required for a customer to play a slot game distributed to a mobile terminal, and the password is displayed on the display means of the store. It is necessary to go out and get a password. In other words, the customer must go to the store to enjoy the slot game, which increases the number of customers visiting the store.

  However, the display means for displaying the password may be a display of an information processing apparatus (for example, a personal computer) in a store, or a display separately installed at a store, for example. Alternatively, the password may be posted on a panel installed in the store.

  In this system, there are a plurality of types of products related to the slot game, and it is preferable that a plurality of grades are set for each product. For example, there are gasoline, oil change, vehicle inspection, car wash, etc. as products, and each of these products has a plurality of grades (for example, 1st to 4th etc.), and the benefits such as discount rate are changed for each grade, and slot games A privilege according to the result (grade) is given to the customer.

  In that case, it is preferable that the winning probabilities of a plurality of grades for each product can be changed. This is because the performance and ratio of each product in the total sales differ depending on the store, so rather than making the same winning probability for each grade of the same product uniformly, the product offered for each store, each grade of that product This is because changing the winning probability is more efficient for increasing the number of customers visiting the store. Alternatively, in a store, if data is accumulated for each customer as to which product the customer often purchases, sales can be increased by changing the product provided according to the customer.

  In this connection, it is desirable that a plurality of slot games related to each product are prepared. Even for the same product, a convenient slot game can be selected from a plurality of slot games according to the customer.

  In the present invention, the mobile terminal is not specified as long as it is a portable terminal having a communication function and a display, and examples thereof include a mobile phone and a portable information terminal (small laptop computer, small music device, etc.).

  According to the first aspect of the present invention, since the customer must go to the store to enjoy the slot game and receive the benefits of the game result, the store has an increased number of customers and is expected to increase in sales. it can.

  According to invention of Claims 2-4, the number of store visitors can be increased efficiently and sales can be promoted.

It is a block diagram which shows the example of whole structure of the customer communication network system which concerns on embodiment. It is a flowchart which shows the process of the customer communication network system. In the customer communication network system, a diagram (a) showing a slot mail screen delivered to a customer's mobile phone, a diagram (b) showing an initial slot game screen, and after rotating / stopping a slot on the initial slot game screen It is a figure (c) which shows a screen, and a figure (d) which shows a screen after reading again from a screen after a slot stop. It is a figure for demonstrating the result (grade) of a slot game in the customer communication network system. In the same customer communication network system, it is a figure explaining how to set a desired slot game from among a plurality of slot games related to the same product by a store information processing device (personal computer). In the same customer communication network system, it is a figure explaining how to change the winning probability and password for each grade of the set slot game by the store information processing device (personal computer). It is a figure explaining how to set the slot mail screen distributed to a customer's mobile phone by the information processing apparatus (personal computer) of the store in the customer communication network system. It is a figure explaining the method of changing the display content of the set slot mail screen by the information processing apparatus (personal computer) of a store in the customer communication network system. In the same customer communication network system, it is a figure which shows the number of winning for every slot mail according to a year by information processing apparatus (personal computer) of a store.

  Hereinafter, the present invention will be described in more detail with reference to embodiments.

  In a block diagram (FIG. 1) showing an example of the overall configuration of a customer communication network system according to the embodiment, the customer communication network system is a personal computer (client PC) 6-installed as an information processing device in each store (gas station). 1,..., 6 -m and a plurality of customer mobile terminals 2-1,..., 2 -n are connected via the Internet 3. Further, the Internet 3 is connected to a center server 1 having a data storage unit 5 for storing various data such as customer information and slot mail for each store, and personal computers 6-1,. The center server 1 can be accessed from.

  As described above, the personal computers 6-1,..., 6-m may have a function of displaying a password necessary for starting the slot game on the display, or a display installed separately in the store. It may fulfill its function. Alternatively, the password may be posted on a panel installed in the store.

  The center server 1 includes a slot mail transmission means for transmitting a mail including a description of a slot game including a password displayed in a store, a privilege for each slot game grade, and an access code, and a mobile phone as a response to the slot mail. When there is an access from 2-1,..., 2-n, a means for transmitting an initial slot game screen including a password input instruction and a slot start instruction, and a mobile phone 2-1,. , 2-n, and a means for rotating / stopping the slot on the initial slot game screen when the password and the slot start are received. Of course, each of the personal computers 6-1,..., 6-m may have these means.

  Processing of the customer communication network system configured as described above will be described with reference to the flowchart of FIG. First, the center server 1 transmits a slot mail to the customer's mobile phones 2-1,..., 2-n in step ST1. In mobile phones 2-1,..., 2-n, slot mail is received in step ST11, and a slot mail screen is displayed on the display of the mobile phone in step ST12. This slot mail screen has contents as shown in FIG. That is, a description of the slot game including that the password is displayed in the store, a privilege for each slot game grade, and a text including the access code are displayed.

  In this case, there are 1 to 4 grades of the slot game, and the explanation thereof is also explained in the text of the slot mail screen, but each grade is determined by the number “7” as shown in FIG. However, in the second grade, any two “7” s are sufficient, and in the third grade, any one “7” is sufficient.

  Here, the customer who is the owner of the mobile phone reads the slot mail screen, becomes interested in the slot game, wants to play the slot game, and obtains the necessary password at the store (gas station). Go out. Since the password is displayed on the display of the personal computer in the store or another display in the store, the customer obtains the password.

  Next, when the access code displayed on the slot mail screen is clicked in step ST13, the clicked URL is accessed in step ST14.

  The center server 1 receives URL access in step ST2, and transmits an initial slot game screen including a password input instruction and a slot start instruction in step ST3. In mobile phones 2-1,..., 2-n, in step ST15, the initial slot game screen is received and displayed on the display. The initial slot game screen has contents as shown in FIG.

  In step ST16, when the customer inputs the password acquired at the store from the initial slot game screen, the password is transmitted in step ST17. The center server 1 receives the password in step ST4.

  In the cellular phones 2-1,..., 2-n, when the slot start is clicked in step ST18 following the password input / transmission, the slot start click is transmitted in step ST19.

  The center server 1 receives the slot start click in step ST5. If the received password is correct and a slot start click is received, a slot screen (game operation screen) is transmitted in step ST6.

  In the cellular phones 2-1,..., 2-n, the slot screen is received / displayed in step ST20, the slot is rotated / stopped, and the result is displayed in step ST21. The slot screen has contents as shown in FIG. In other words, on the initial slot game screen of (b), when the password is entered and the start of the slot is clicked, the slots where numbers “777” are initially arranged rotate and stop in order from the left slot. It has become.

  When the “page update” key of the mobile phone is pressed from the screen where the slot rotation of FIG. 3C is stopped, the title of the slot mail (here, “gasoline slot”) and the company name are displayed as shown in FIG. / SS name is displayed.

  Since the result of this slot game is displayed for a predetermined period (for example, 3 days), the customer may receive a privilege corresponding to the grade at the store during that period. In the example shown in FIG. 3 (a), gasoline has a discount rate assigned to each grade. Of course, the slot does not rotate again during a predetermined period.

  In this way, the customer who received the slot mail must go to the store to enjoy the slot game and receive the benefits of the game result, so the number of customers will increase for the store, and various products (gasoline, Oil exchange, vehicle inspection, car wash, etc.) can be expected to increase.

  In the above example, gasoline is taken up as a slot game product. Next, a desired slot game is set from among a plurality of slot games related to the same product by using the personal computers 6-1,. Explain how to do.

  In FIG. 5, first, various setting screens are displayed, the “master maintenance” button on the upper bar is pressed, and then the “slot setting” button on the side bar is pressed. In this example, if the product is gasoline and there are three types of slot games from No. 1 to No. 3, press the “SET” button on each unit to display the slot setting screen (here Then, the setting screen of Unit 1 is displayed.

  In the slot setting screen, “slot title” is the title displayed when the slot is read again as shown in FIG. The numbers “1st probability”, “2nd probability”, and “3rd probability” are winning probability%, and the remaining ratio is 4th probability. The setting of this number is from 0 to 100% and cannot be 100% or more in total. The 4-digit number of “Password” is necessary to start the slot game. After changing the necessary items, press the “Save Settings” button to complete the settings.

  Next, a method of setting a slot mail screen to be distributed to the customer's mobile phones 2-1,..., 2-n using the personal computers 6-1,.

  First create a slot mail to set the slot. Then, on the various setting screens shown in FIG. 7, first, the “master maintenance” button on the upper bar is pressed, and then the “mail template edit” button on the side bar is pressed. Further, in the “content confirmation / modification / deletion”, when the “modification” button of the mail for setting the slot is pressed, the mail template editing screen as shown in FIG. 8 (here, the mail created on December 14, 2008 ( The editing screen] (see FIG. 7) is displayed.

  In the mail template edit screen, press the “Mail with slot” button next to “Slot selection”, select which slot (units 1 to 3) to set, and then press the “Correction complete” button. Setting is complete. As a result, the slot access code (see FIG. 3A) is automatically entered in the slot mail to be transmitted.

  Also, on the various setting screens, pressing the “statistics information” button on the upper bar will switch to the screen shown in FIG. 9. When the “slot execution statistics” button on the sidebar is pressed, the number of wins for each slot mail Is displayed and the total number of stores is displayed.

1 Center server (information processing equipment)
2-1, ..., 2-n Mobile phone (mobile terminal)
3 Internet 5 Data storage unit 6-1, ..., 6-m PC (information processing device)

Claims (4)

In a customer communication network system in which information processing devices on the store side and mobile terminals of a plurality of customers are connected via the Internet,
The store comprises means for displaying a password required to start the slot game,
The information processing apparatus includes a slot mail transmitting means for transmitting a mail including an explanation of a slot game including that a password is displayed in a store, a privilege for each grade of the slot game, and an access code.
Means for transmitting an initial slot game screen including a password input instruction and a slot start instruction when accessed from the mobile terminal as a response to the slot mail;
A customer communication network system comprising: means for rotating and stopping a slot on the initial slot game screen when a password and a slot start are received from the mobile terminal as a response to the initial slot game screen.   2. The customer communication network system according to claim 1, wherein there are a plurality of types of products related to the slot game, and a plurality of grades are set for each product.   3. The customer communication network system according to claim 2, wherein the winning probabilities of the plurality of classes for each product can be changed.   4. The customer communication network system according to claim 2, wherein a plurality of slot games related to each product are prepared.

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