JP2010171713A - Advertisement input/output device, advertisement input/output method, advertisement input/output program, computer-readable recording medium, and recording and reproducing device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To attain an advertisement input/output device that outputs advertisement conforming to the taste of viewers. <P>SOLUTION: The advertisement input/output device 1 acquires and outputs advertisement corresponding to advertisement information as information related to the attribute of advertisement. It includes: a taste advertisement acquisition section 12 that acquires taste advertisement as advertisement matching to advertisement information conforming to the taste information showing the taste of viewers to advertisement from an advertisement providing device 2 wherein a plurality of advertisements including the latest advertisement are registered; a replacement section 15 that acquires broadcasting programs including program main section and inserted advertisement to be inserted to the program basis and replaces the inserted advertisement with taste advertisement when the inserted advertisement does not match the taste advertisement; and an output section 16 that inserts the taste advertisement replaced by the replacement section 15 to the program main section and outputs it. Thus, the advertisement input/output device 1 can provide the taste advertisement conforming to the taste of viewers to viewers, and an advertiser can expect improved profits by enhancing the effect of advertisement. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an advertisement input / output device, an advertisement input / output method, an advertisement input / output program, a computer-readable recording medium, and a recording / playback apparatus that output an advertisement that suits viewers' preferences.

  2. Description of the Related Art In recent years, it has become possible to record a broadcast program for a long time by using a recording / playback apparatus using a randomly accessible recording medium such as an HDD or an optical disk. In addition, with the increase in the number of channels in digital broadcasting, the number of broadcast programs recorded in the recording / playback apparatus has also increased dramatically.

Against this background, due to the increase in the number of recorded broadcast programs, viewers must watch the recorded program within a limited viewing time, and it is optional from the recording date of the broadcast program, that is, from the broadcast date. After a certain period of time, playback and viewing are increasing. In such a case, the advertiser of the insertion advertisement inserted in the main part of the program faces the following problems.
(A) As the recorded broadcast program is played back and watched later, the advertisement information of the inserted advertisement inserted into the main part of the program becomes older, and the advertisement of the inserted advertisement is made by the viewer skipping or deleting the inserted advertisement. The value and effectiveness of the
(B) As a result, the advertiser cannot achieve the original purpose of stimulating demand through advertisement broadcasting, and cannot enjoy the profit as expected.

  For such a problem, the receiving device described in Patent Document 1 records a broadcast program including an insertion advertisement in a recording device, and acquires a newer advertisement related to the program content based on the broadcast program information. And record. Thereby, when the recorded program is reproduced, the acquired new advertisement is reproduced, and the viewer can view the new advertisement.

  In the advertisement providing system described in Patent Literature 2, the preference management server acquires customer preference information registered in the customer database of the customer management server and advertisement information registered in the advertisement database, and the advertisement destination The end user terminal and the advertisement are specified, and the advertisement is distributed.

JP 2006-31278 A (published on November 9, 2006) JP 2001-306611 A (published November 2, 2001)

  However, the receiving device described in Patent Document 1 is configured to acquire a new advertisement related to program content from advertisements recorded on a recording medium. Therefore, if nothing has been recorded for one year, the newest advertisement recorded on the recording medium is the information one year ago, and as a result, any new advertisement information should be provided to the viewer. do not become. Considering that the viewer's preference always fluctuates, the receiving device described in Patent Document 1 does not necessarily solve the above (a) and b).

  In addition, the advertisement providing system described in Patent Document 2 assumes an advertisement on the Internet, and distributes only the advertisement to the user. Therefore, the advertisement provided by the advertisement providing system is different in form from the advertisement transmitted together with the main program. Therefore, the advertisement providing system described in Patent Literature 2 does not have the problem (a) and cannot solve the problems (a) and (b).

  The present invention has been made in view of the above-described problems, and an object thereof is to provide an advertisement input / output device, an advertisement input / output method, an advertisement input / output program, and a computer-readable recording that output an advertisement that suits the taste of the viewer To provide a medium and a recording / playback apparatus.

  In order to solve the above-mentioned problem, the advertisement input / output device of the present invention is an advertisement input / output device that acquires and outputs an advertisement associated with advertisement information that is information related to the attribute of the advertisement. A preference advertisement acquisition means for acquiring a preference advertisement, which is an advertisement associated with advertisement information that matches the preference information indicating the viewer's preference for the advertisement, from an advertisement providing apparatus in which a plurality of advertisements including And a replacement means for replacing the insertion advertisement and the preference advertisement when the advertisement information of the insertion advertisement and the preference information are not compatible with each other. And output means for inserting and outputting the preference advertisement replaced by the replacement means into the main program.

  The advertisement input / output method of the present invention is an advertisement input / output method for acquiring and outputting an advertisement associated with advertisement information that is information relating to an advertisement attribute, in order to solve the above-described problem. A preference advertisement acquisition step of acquiring a preference advertisement that is an advertisement associated with advertisement information that matches the preference information indicating the viewer's preference for the advertisement from an advertisement providing device in which a plurality of advertisements including the advertisement of the advertisement are registered; A broadcast program including a program main part and an insertion advertisement inserted in the main part of the program is acquired, and when the advertisement information of the insertion advertisement and the preference information do not match, the insertion advertisement and the preference advertisement are replaced. A replacement step; and an output step of inserting and outputting the preference advertisement replaced in the replacement step into the main program.

  Thus, the advertisement input / output device and the advertisement input / output method according to the present invention acquire a preference advertisement associated with advertisement information that matches the preference information based on the preference information indicating the viewer's preference for the advertisement. . Then, when the advertisement information of the insertion advertisement and the preference information do not match, the replacement unit replaces the insertion advertisement with the preference advertisement. Then, the output means inserts the preference advertisement into the main program and outputs it. Thus, the viewer can view the main program and the preference advertisement that have been output.

  As described above, when the insertion advertisement does not match the viewer's preference, the preference advertisement that is acquired from the advertisement providing apparatus and matches the viewer's preference information is output. In addition, since a plurality of advertisements including the latest advertisement are registered in the advertisement providing apparatus, the latest advertisement is always output. And since the preference advertisement acquisition means acquires a preference advertisement that matches the viewer's preference, in the advertisement input / output device and the advertisement input / output method according to the present invention, even if the viewer's preference changes with time, In addition, it is possible to output a preference advertisement adapted to the viewer's preference. Therefore, the viewer can efficiently view the favorite advertisement that matches the preference while saving time to view the insertion advertisement that is not interesting to the viewer.

  In addition, in the advertisement input / output device and the advertisement input / output method according to the present invention, the preference advertisement acquisition unit acquires the preference advertisement from the advertisement providing apparatus based on the preference information indicating the viewer's preference for the advertisement. Accordingly, market research can be performed through preference information, and the advertiser can know the viewer's preference or the change in the viewer's preference from the preference information. As a result, the advertiser can improve the cost-effectiveness of the advertisement if the preference advertisement matching the taste of many viewers is preferentially inserted into the main program. In addition, the viewer can efficiently view the favorite advertisement that matches the preference while saving time to view the insertion advertisement that is not interesting to the viewer.

  Thus, the advertisement input / output device and the advertisement input / output method according to the present invention can provide a viewer with a preference advertisement that matches the viewer's preference.

  Furthermore, in the advertisement input / output device according to the present invention, in the above configuration, the broadcast program includes time management information indicating a start time and an end time of the main program and the insertion advertisement, and the replacement means includes the broadcast The broadcast time of the insertion advertisement is grasped from the time management information acquired in advance before the program is broadcast, the preference advertisement having the same broadcast time as the broadcast time is replaced with the insertion advertisement, and the output means is The preference advertisement may be inserted into the program main part and output in accordance with the start time and end time of the main part of the program and the insertion advertisement.

  According to the above configuration, since the broadcast program includes time management information indicating the start time and end time of the main program and the insertion advertisement, the replacement unit broadcasts the insertion advertisement based on the time management information. The time can be grasped, and the preference advertisement and the insertion advertisement having the same broadcast time as the broadcast time can be replaced. And since the output means inserts the preference advertisement into the program main part according to the start time and end time of the main part of the program and the insertion advertisement, and outputs the main part of the program and the preference advertisement inserted therein. Can be viewed seamlessly and in real time. Therefore, the viewer can view the advertisement that matches the preference even in the real-time broadcast program.

  Further, in the advertisement input / output device according to the present invention, in the configuration described above, the replacement unit is configured such that the preference advertisement acquisition unit acquires the same preference advertisement as the insertion advertisement acquired by the advertiser, from the advertisement providing device. The preference advertisement may be replaced with the insertion advertisement in preference to the preference advertisement.

  In general, when an advertisement (CM) is broadcast on a television, an advertiser purchases an advertisement space and plays an advertisement that the viewer wants to view within the advertisement space. Therefore, in the above-described configuration in which the insertion advertisement is replaced with the preference advertisement, the advertiser rarely accepts that the advertisement space is replaced with another person's advertisement even if the advertisement is replaced.

  In this regard, according to the above-described configuration, the replacing unit replaces the same preference advertisement as the insertion advertisement acquired by the advertiser from the advertisement providing device by the preference advertisement acquisition unit with the insertion advertisement in preference to other preference advertisements. The configuration is as follows. Therefore, even if the insertion advertisement is replaced, the advertiser can accept the situation that the insertion advertisement is replaced with the preference advertisement because the advertisement is broadcast as a result. In addition, even if the viewer is the same advertiser, it is possible to efficiently view the interested preference advertisement that matches the preference.

  The advertisement input / output device may be realized by a computer. In this case, an advertisement input / output program for causing the advertisement input / output device to be realized by a computer by causing the computer to operate as the respective means, and A computer-readable recording medium on which is recorded also falls within the scope of the present invention. Further, a recording / playback apparatus provided with the advertisement input / output apparatus also falls within the scope of the present invention.

  As described above, the advertisement input / output device according to the present invention is an advertisement input / output device that acquires and outputs an advertisement associated with advertisement information that is information related to an advertisement attribute, and includes the latest advertisement. A preference advertisement acquisition means for acquiring a preference advertisement, which is an advertisement associated with advertisement information matching the preference information indicating the viewer's preference for the advertisement, from an advertisement providing apparatus in which a plurality of advertisements are registered; A replacement means for acquiring a broadcast program including an insertion advertisement inserted in the main part of the program, and replacing the insertion advertisement and the preference advertisement when the advertisement information of the insertion advertisement and the preference information do not match; Output means for inserting and outputting the preference advertisement replaced by the replacement means into the main program.

  In addition, as described above, the advertisement input / output method according to the present invention is an advertisement input / output method that acquires and outputs an advertisement associated with advertisement information that is information related to an advertisement attribute, the latest advertisement A preference advertisement acquisition step of acquiring a preference advertisement that is an advertisement associated with advertisement information that matches the preference information indicating the viewer's preference for the advertisement from an advertisement providing apparatus in which a plurality of advertisements including And a replacement step of replacing the insertion advertisement with the preference advertisement when the advertisement information of the insertion advertisement does not match the preference information. And an output step of inserting and outputting the preference advertisement replaced in the replacement step into the main program.

  Therefore, the advertisement input / output device and the advertisement input / output method according to the present invention can output a preference advertisement that matches a viewer's preference, and the viewer can efficiently perform an interest preference advertisement that matches the preference. You can watch well.

It is a block diagram showing the principal part structure of the advertisement input / output device which concerns on one Embodiment of this invention. It is a figure for demonstrating schematically the operation | movement which the advertisement input / output apparatus which concerns on one Embodiment of this invention performs. It is a figure for demonstrating preference information. It is a figure for demonstrating the structure of an advertisement provision apparatus roughly. It is a figure for demonstrating the registration advertisement matched with the advertisement information which is the information regarding the attribute of an advertisement registered with the advertisement provision apparatus. It is a flowchart which shows the flow of a process which implement | achieves operation | movement of an advertisement input / output device. It is a block diagram showing the principal part structure of the advertisement input / output device which concerns on other embodiment of this invention. It is a figure for demonstrating schematically the operation | movement which the other advertisement input / output apparatus which concerns on one Embodiment of this invention performs. It is a flowchart which shows the flow of a process which implement | achieves operation | movement of an advertisement input / output device.

[Embodiment 1]
Briefly describing the advertisement input / output device 1 according to the present invention, the advertisement input / output device 1 acquires and outputs an advertisement associated with advertisement information that is information related to an advertisement attribute. The preference advertisement acquisition unit 12 that acquires a preference advertisement that is an advertisement associated with advertisement information that matches the preference information indicating the viewer's preference for the advertisement from the advertisement providing apparatus 2 in which a plurality of advertisements including the advertisement of the advertisement is registered. A broadcast program including the program main part and the insertion advertisement inserted into the program main part, and when the advertisement information of the insertion advertisement and the preference information do not match, the insertion advertisement and the preference advertisement are replaced. A replacement unit 15; and an output unit 16 that inserts the preference advertisement replaced by the replacement unit 15 into the main program and outputs the program.

  Thereby, the advertisement input / output device 1 acquires the preference advertisement associated with the advertisement information that matches the preference information based on the preference information indicating the viewer's preference for the advertisement. Then, when the advertisement information of the insertion advertisement and the preference information do not match, the replacement unit 15 replaces the insertion advertisement with the preference advertisement. Then, the output unit 16 inserts the preference advertisement into the main program and outputs it. Thus, the viewer can view the main program and the preference advertisement that have been output. Therefore, the viewer can efficiently view the favorite advertisement that matches the preference while saving time to view the insertion advertisement that is not interesting to the viewer.

Hereinafter, the present embodiment will be described with reference to FIGS.
(Schematic explanation of the operation of the advertisement input / output device)
The advertisement input / output device 1 according to the first embodiment will be described with reference to FIGS.

  First, an operation executed by the advertisement input / output device 1 will be schematically described with reference to FIG. Next, the configuration of the advertisement input / output device 1 will be described with reference to FIG. Next, the flow of processing for realizing the operation of the advertisement input / output device 1 will be described with reference to FIG.

  FIG. 2 is a diagram for schematically explaining operations executed by the advertisement input / output device 1. The advertisement input / output device 1 is a device for outputting an advertisement suitable for the viewer's preference, and is provided inside the recording / playback device 5. The recording / reproducing apparatus 5 (or the advertisement input / output apparatus 1) acquires an arbitrary broadcast program from the broadcast station 3 via a television broadcast wave. Note that the broadcast program includes a program main part and an insertion advertisement inserted into the program main part, and the insertion advertisement is associated with advertisement information which is information relating to the attribute of the advertisement, as will be described in detail later.

  Moreover, the advertisement input / output device 1 acquires preference information indicating the viewer's preference. Although the details will be described later, the preference information is input by a viewer through an input device (not shown), and is arbitrarily set and updated. Subsequently, the advertisement input / output device 1 transmits preference information to the advertisement providing device 2 connected by a wired or wireless network. The timing at which the preference information is transmitted is not particularly limited, such as when the advertisement input / output device 1 acquires new preference information or periodically transmits it.

  The advertisement providing apparatus 2 registers a plurality of advertisements, and the advertisements are associated with advertisement information that is information relating to advertisement attributes. The advertisement information will be described later. In addition, since the advertisement providing device 2 regularly acquires the latest advertisement from an external device (not shown), the advertisement providing device 2 regularly registers the latest advertisement.

  When the advertisement providing apparatus 2 acquires the preference information from the advertisement input / output apparatus 1, the advertisement providing apparatus 2 searches and selects an advertisement (preference advertisement) that matches the preference information by a search unit (not shown) provided in the advertisement providing apparatus 2. . Then, the advertisement providing device 2 transmits a preference advertisement to the advertisement input / output device 1 via the network. In this way, the advertisement input / output device 1 acquires a preference advertisement from the advertisement providing device 2.

  Subsequently, the advertisement input / output device 1 determines the insertion advertisement and the preference when the advertisement information and the preference information of the insertion advertisement do not match in the broadcast program including the program main part and the insertion advertisement inserted into the program main part. The advertisement is replaced, the replaced preference advertisement is inserted into the program main part and output to the recording / reproducing apparatus 5, and finally the program main part and the preference advertisement are output to the television 4. Therefore, the viewer can view a preference advertisement that matches his / her preference.

  The operation executed by the advertisement input / output device 1 has been schematically described above. Here, the advertisement input / output device 1 has been described as acquiring an arbitrary broadcast program from the broadcast station 3 via a television broadcast wave. However, this embodiment does not limit the method of acquiring a broadcast program to television broadcasting, but includes radio broadcasting, the Internet, and the like. Accordingly, the insertion advertisement includes not only an insertion advertisement inserted into the main program of a television program but also an insertion advertisement transmitted (distributed) on the radio, the Internet, or the like. That is, the insertion advertisement generally includes intangible advertisements transmitted (distributed) on television, radio, the Internet, and the like. In addition, advertisements for tangible objects such as flyers and direct mails are not included in insertion advertisements.

  Further, the advertisement input / output device 1 has been described as being provided inside the recording / playback device 5. However, the present embodiment may be configured such that the advertisement input / output device 1 is provided outside the recording / playback device 5. Alternatively, the advertisement input / output device 1 may be included in another device (not shown) instead of the recording / playback device 5. When the advertisement input / output device 1 is provided inside the recording / reproducing device 5, the type of the recording / reproducing device 5 is not particularly limited, and may be various types such as a magnetic type and a magneto-optical type.

(Explanation of main parts of advertisement input / output device)
Next, a detailed configuration of the advertisement input / output device 1 will be described with reference to FIG. FIG. 1 is a block diagram showing a main configuration of an advertisement input / output device 1 according to an embodiment of the present invention. As shown in the figure, the advertisement input / output device 1 includes a preference information acquisition unit 10, a preference information transmission unit 11, a preference advertisement acquisition unit (preference advertisement acquisition means) 12, a TV broadcast reception unit 13, and a program advertisement determination unit. 14, a replacement unit (replacement unit) 15, and an output unit (output unit) 16.

  The preference information acquisition unit 10 acquires preference information indicating the viewer's preference. The preference information is input by the viewer via an input device (not shown), and is arbitrarily set and updated. The input device may be provided inside or outside of the advertisement input / output device 1.

  Note that the preference information acquisition unit 10 may acquire the preference information based on the viewing history of past viewers. Specifically, for example, if a history related to a broadcast program viewed by a viewer in a certain period is stored in the storage device 20, the preference information acquisition unit 10 has a program associated with the broadcast program. Information can be acquired as viewer preference information.

  Or if the preference information acquisition part 10 reads the preference information preserve | saved on removable media, such as an optical disk, the preference information acquisition part 10 can acquire preference information at the timing connected to the removable medium. In addition, since the removable media can be freely carried, the viewer can view the preference advertisement using an advertisement input / output device having other similar functions even when away from home.

  Here, the preference information will be described with reference to FIG. FIG. 3 is a diagram for explaining the preference information. The preference information is information indicating the viewer's preference for the advertisement, and includes the age, gender, residential area, favorite genre, favorite keyword, favorite talent, disliked genre, disliked keyword, disliked talent as constituent items. , Program link ratio, exclusion advertisement, update presence / absence. However, the configuration items listed here are merely examples, and the present invention is not limited to these. Of the configuration items listed here, for example, only configuration items such as “favorite genres” and “dislike genres” can be used as preference information. Moreover, although not shown in figure, the preference information acquisition part 10 may be the structure which also acquires personal information, such as a password for authenticating a viewer, and a name. Thereby, the preference information acquisition unit can identify the viewer who has input the preference information, and can view preference advertisements according to the plurality of viewers by inputting the preference information of the plurality of viewers. It becomes possible. In addition, a history of preference information can be created for each viewer.

  The age is an item for specifying the age of the viewer. Specifically, the age may be a format of inputting “20 years old” or may be a format of being separated by an age group of “20 to 30 years old”. .

  The gender is an item for specifying the gender of the viewer, and is a format for selecting either “male / female”.

  The residence area is an item for identifying the viewer's residence, and even if the prefecture name such as “Tokyo”, “Osaka Prefecture”, or “Nara Prefecture” is selected, The format may be selected in a region such as “Kansai region”.

  Favorite and disliked genres are items for specifying the favorite and disliked genres of viewers, and even if the format is selected for each product such as “home appliances” and “cosmetics” The format may be selected for each specific product such as “telephone” and “wash soap”.

  Favorite keyword and dislike keyword are items for specifying a viewer's favorite keyword and dislike keyword, and keywords such as “automobile”, “00 company”, “ECO”, “insurance” are input. The format is acceptable.

  Favorite and disliked talents are items to identify viewers' favorite and disliked talents, such as talents and characters appearing in advertisements, entered with name or stage name such as “Taro Yamamoto” Or a format for inputting a group name.

  The link ratio with the program takes into account the weighting described later, and in addition to the weighting calculation result between the advertisement information and the preference information associated with the registered advertisement, the weighting calculation result between the main program and the preference information is added. To do.

  The exclusion advertisement is an advertisement that the viewer is not interested in at all, and may be in a format for inputting an advertisement type that the viewer never wants to view, such as “beer” or “cigarette”. An advertisement that matches this item is not selected as a preference advertisement.

  The presence / absence of update is a format for inputting either “present / not present”. If “Yes”, the preference information is automatically updated based on the viewer's past viewing history.

  Thus, the preference information acquisition part 10 acquires preference information, when a viewer inputs the preference information which consists of various structure items. The preference information is stored in the storage device 20 provided either inside or outside the advertisement input / output device 1. Further, details of each configuration item of the preference information are not limited to the above contents, and may be other contents. The items listed here are merely examples.

  Subsequently, the preference information transmission unit 11 transmits the preference information acquired from the storage device 20 to the advertisement providing device 2. Note that the preference information transmission unit 11 may be provided either inside or outside the advertisement input / output device 1. Further, the advertisement providing apparatus 2 may directly acquire the preference information from the storage device 20.

  Next, the advertisement providing apparatus 2 will be described with reference to FIG. FIG. 4 is a diagram for schematically explaining the configuration of the advertisement providing apparatus 2. The advertisement providing apparatus 2 includes a preference information receiving unit 31, a latest advertisement acquisition unit 32, a storage unit 33, a preference advertisement search unit 34, and a preference advertisement transmission unit 35.

  The preference information receiving unit 31 acquires the viewer's preference information from the preference information transmission unit 11 of the advertisement input / output device 1 and also acquires personal information such as a password and a name for authenticating the viewer. Then, the preference information reception unit 31 outputs the preference information and personal information to the preference advertisement search unit 34. The preference information receiving unit 31 may output the preference information and personal information to the storage unit 33, and the storage unit 33 may store the preference information and personal information.

  The latest advertisement acquisition unit 32 acquires the latest advertisement from a latest advertisement distribution device (not shown). The latest advertisement distribution apparatus allows an advertiser to freely update his / her own advertisement, and can delete old advertisements or add new advertisements. Therefore, the latest advertisement can always be distributed. The advertisement is associated with advertisement information that is information related to the attribute of the advertisement. The timing for acquiring the latest advertisement may be arbitrarily set, and the latest advertisement may be acquired periodically or every time the latest advertisement is created. Further, when the advertisement is deleted, the update is performed in the same manner. Then, the latest advertisement acquisition unit 32 outputs the latest advertisement to the storage unit 33, and the storage unit 33 stores the latest advertisement.

  Here, an advertisement registered in the advertisement providing apparatus 2 (hereinafter referred to as a registered advertisement) will be described with reference to FIG. FIG. 5 is a diagram for explaining a registered advertisement associated with advertisement information that is information relating to advertisement attributes.

  The registered advertisement is an advertisement registered in the advertisement providing apparatus 2, and includes a broadcasting district, a broadcasting station, a broadcasting date, a broadcasting time, a program name, a product type, an advertiser, a product name, an advertising content, an advertising time, an appearance talent, It is associated with advertisement information of narration, BGM, advertisement type (time, spot), time division (A, B, C), and advertisement fee. However, the configuration items listed here are merely examples, and the present invention is not limited to these. Of the configuration items listed here, for example, only configuration items such as “broadcast date”, “advertising seconds”, and “advertiser” may be configuration items. Hereinafter, each configuration item will be described.

  Broadcast district is an item that shows the district where the registered advertisement will be broadcast, and even if the advertisement is broadcast in the format selected by the prefecture name such as “Tokyo”, “Osaka Prefecture”, “Nara Prefecture” The format may be selected in a region such as “Kanto region” or “Kansai region”.

  The broadcast station is an item indicating a broadcast station on which the advertisement is broadcast, and may be a specific broadcast station name such as “daily broadcast” or “Asahi broadcast”, or a channel of “4 channels” or “6 channels”. It may be a format to select.

  The broadcast date is an item indicating the date and time when the advertisement is broadcast, and is represented by a specific date and time of “2009/1/1”.

  The broadcast time is an item indicating a time zone during which the advertisement is broadcast, and is specified in units of seconds as “12: 00: 45-12: 01: 00”.

  The program name is a specific program name of a broadcast program into which the advertisement is inserted.

  The product type is the product category of the advertised product or service, and even for each product such as “Household appliances” and “Cosmetics”, it is for each specific product such as “Mobile phone” and “Wash soap”. May be.

  The advertiser may be a specific advertiser name such as “OO company” or “XX company”.

  The product name is a specific product name such as “Sharp LCD TV Royal Premium Series RX1”.

  The advertisement content is an item indicating the content of the advertisement to be transmitted to the viewer, and only the keyword may be registered or may be registered in detail.

  The advertisement seconds is an item indicating the broadcast time of the advertisement, and is indicated by 15 seconds, 20 seconds, 27 seconds, or the like. Or the format represented by more detailed broadcast time, such as 15.3 second, 20.4 second, and 27.5 second, may be sufficient.

  The appearance talent is an item indicating a talent, a character, or the like appearing in the advertisement, and may be a format of inputting a name or stage name such as “Taro Yamamoto” or a format of inputting a group name.

  The narration may be in the form of the name, stage name, or male / female name of the narrator.

  BGM is an item that indicates the song that is played when the advertisement is broadcast, and it can be a specific singer's name or a song that is a type of music such as “enka” or “rock”. It may be expressed.

  The advertisement type is an item indicating a format selected from “time” and “spot”.

  The time division is an item indicating a time division which is a base for calculating the advertisement fair price announced by the broadcasting station, and is divided into A time, S time, B time, C time, etc. in descending order of the advertising cost.

  The advertisement fee is uniquely added based on the advertisement price list announced by the broadcasting station.

  As described above, the advertisement providing apparatus 2 registers the registered advertisement associated with the advertisement information that is information related to the attribute of the advertisement. And by registering many such advertisements, it is possible to deal with a wide range of preferences of a plurality of viewers. Each constituent item of the registered advertisement is not limited to the above contents, and may include other items. The configuration items listed here are merely examples.

  Furthermore, an item such as “essential item” may be provided as a part of the configuration items of the advertisement information. For example, consider a case where the item “advertiser” is an indispensable item. In general, when an advertisement (CM) is broadcast on a television, an advertiser purchases an advertisement space and plays an advertisement that the viewer wants to view within the advertisement space. Therefore, an advertiser cannot accept that his / her advertising space is replaced by another person's advertisement. Therefore, if the advertisement information in the required item column is set to be unchanged before and after the advertisement replacement, the “advertiser” of the preference advertisement after the replacement is also kept the same as before the replacement. In this way, the advertiser can avoid a situation in which his / her advertising space is replaced with another person's advertisement.

  On the other hand, when “advertiser” is not designated as an essential item, even if the insertion advertisement is replaced with the preference advertisement, the preference advertisement of the same advertiser is not extracted.

  As described above, by taking the above as an example, it is possible to adopt a configuration in which an item such as “essential item” is provided as a part of the configuration items of the advertisement information.

  Subsequently, the preference advertisement search unit 34 acquires preference information and personal information from the preference information reception unit 31. Then, in order to search for a registered advertisement that matches the viewer's preference (that is, a preference advertisement), the configuration item included in the preference information is compared with the configuration item included in the registered advertisement to match the viewer's preference. Search for registered ads. Hereinafter, the search method will be described with an example.

  When the viewer inputs preference information to the input device, it is assumed that priorities are assigned to the configuration items of the preference information, and weighting values are given according to the priorities. Here, 10 levels of weighting are performed in descending order of priority. In addition, a negative number may be given to the weighting for disliked information. Then, weights are added to the configuration items matching the advertisement information of the registered advertisement, and a registered advertisement exceeding a certain number of points (points) is selected as a preference advertisement from a plurality of registered advertisements. Note that only the registered advertisement related to the maximum point may be selected. However, if multiple registered advertisements exceeding a certain point are selected, the insertion advertisement and the preference advertisement will be replaced later. It can respond flexibly. For example, considering that the viewer's preference changes over time, there is room for selecting a preference advertisement that more appropriately matches the viewer's preference if more preference advertisements are selected.

  Here, in searching for a preference advertisement, preference information related to items such as age, sex, and residential area may not necessarily be searched. In that case, the intention of including items such as age, gender, and residential area in the preference information is as follows. Specifically, advertisers can acquire all preference information (but exclude personal information) including preference information such as age, gender, and residential area, thereby enabling market research via preference information. From the preference information, the viewer's preference or the change in the viewer's preference can be known. That is, even if the items are not used for the search, the information related to the items can be an important information source in the market research for the advertiser.

  Further, apart from the search method, a preference advertisement may be searched without weighting according to priority. For example, it is assumed that the favorite genre in the preference information is “automobile” and “mobile phone”, and the disliked genres are “insurance” and “Ox company”. Further, it is assumed that the favorite keyword is “ECO”, the favorite talents in the preference information are “A” and “B”, and the disliked talents are “C” and “D”.

  At this time, the preference advertisement search unit 34 searches the storage unit 33 for a registered advertisement that matches the preference information. That is, in the registered advertisement searched, the registration information of the product type is “car” and “mobile phone”, the appearance talents are “A” and “B”, and the advertisement contents are “car” and “ Search for advertisements that include “mobile phone” and talents “A” and “B”. At this time, since the disliked genres in the preference information are “insurance” and “X company” and the disliked talents are “C” and “D”, the advertisement having the advertisement content including the word is excluded. The Further, even when keywords relating to BGM, narration, product names, advertisers, etc. are registered as favorite keywords, the preference advertisement search unit 34 is configured with the registered advertisements “BGM”, “Narration”. ”,“ Product name ”, and“ advertiser ”determine whether the keyword is included, and search for a registered advertisement that matches the preference information as appropriate. According to this search method, more preference advertisements can be searched and extracted than a search method that selects only preference advertisements that exceed a predetermined point by weighting.

  In this way, registered advertisements that match the viewer's preference information are retrieved from the storage unit 33. Here, in the following description, an advertisement associated with advertisement information that matches the preference information retrieved from the registered advertisement is referred to as a preference advertisement.

  The preference advertisement transmission unit 35 acquires the searched preference advertisement from the preference advertisement search unit 34 and outputs the preference advertisement to the preference advertisement acquisition unit 12 of the advertisement input / output device 1. In addition, the structure which the preference advertisement search part 34 outputs a preference advertisement directly to the preference advertisement acquisition part 12 may be sufficient, and the preference advertisement transmission part 35 is unnecessary in that case.

  The preference advertisement acquisition unit 12 of the advertisement input / output device 1 is associated with advertisement information that matches the preference information indicating the viewer's preference for the advertisement from the preference advertisement transmission unit 35 or the preference advertisement search unit 34 of the advertisement providing device 2. Get a preference advertisement. And the preference advertisement acquisition part 12 outputs the preference advertisement to the memory | storage device 20, and the memory | storage device 20 memorize | stores the said preference advertisement. Thus, based on the preference information transmitted from the preference information transmission unit 11 to the advertisement providing device 2, the preference advertisement acquisition unit 12 acquires a preference advertisement associated with advertisement information that matches the preference information.

  The TV broadcast receiving unit 13 receives radio waves from a TV broadcast station. The radio wave may be received from a broadband broadcast network such as terrestrial, satellite broadcast, cable television, or a network. A broadcast program is carried on the radio wave, and the broadcast program includes a main program and an insertion advertisement inserted into the main program. Further, the insertion advertisement is associated with advertisement information that is information related to the attribute of the advertisement. The advertisement information corresponds to each constituent item of the advertisement information described with reference to FIG. However, the configuration items described with reference to FIG. 5 are examples, and the present invention is not limited to these.

  The program advertisement discriminating unit 14 acquires a broadcast program including the program main part and the insertion advertisement inserted into the program main part from the TV broadcast receiving unit 13 and discriminates the program main part and the insertion advertisement. The determination is performed by knowing the time that is the boundary between the main program and the insertion advertisement based on information such as the broadcast time of the advertisement included in the advertisement information included in the insertion advertisement. Alternatively, when the main program is broadcast in bilingual broadcasting and the insertion advertisement is broadcast in monaural broadcasting, the main program and the insertion advertisement may be discriminated according to the classification of the broadcasting form. Then, the program advertisement discriminating unit 14 discriminates the program main part and the insertion advertisement, and then outputs the program main part and the insertion advertisement to the storage device 20 respectively. The storage device 20 discriminates the program main part and the insertion advertisement, respectively. Remember me.

  Here, the TV broadcast receiving unit 13 and the program advertisement determining unit 14 may be provided either inside or outside the advertisement input / output device 1.

  In addition, the storage device 20 may be provided either inside or outside the advertisement input / output device 1, and when provided outside the advertisement input / output device 1, the storage device 20 may be a removable medium such as an optical disk. .

  The replacement unit 15 reads from the storage device 20 a broadcast program including the main program and an insertion advertisement inserted into the main program and the preference information. Then, the replacement unit 15 determines whether or not the advertisement information of the insertion advertisement matches the preference information. Note that whether or not the advertisement information of the insertion advertisement and the preference information match can be determined by comparing the weights according to the above-described priority. That is, with a certain point as a reference, when the point of the insertion advertisement exceeds the reference, it is determined that the advertisement information of the insertion advertisement matches the preference information. On the other hand, when the point of the insertion advertisement is lower than the reference, it is determined that the advertisement information of the insertion advertisement and the preference information do not match. If it is determined that the advertisement information of the inserted advertisement does not match the preference information, the replacement unit 15 selects the preference advertisement having the largest weighting point from the plurality of preference advertisements stored in the storage device 20. Then, the preference advertisement and the insertion advertisement are replaced.

  In addition, it is good also as a structure which can change the weighting of each structural item of the preference information of a preference advertisement with respect to the preference advertisement once memorize | stored in the memory | storage device 20. FIG. In that case, the weighting may be corrected from the input terminal. In this way, by adopting a configuration in which the weighting can be corrected afterwards, it is possible to select a preference advertisement that more appropriately matches the viewer's preference even when the viewer's preference changes with time. it can.

  As described above, although various configuration items exist in the advertisement information and the preference information, it is not necessary for all the configuration items to be completely matched. Is selected. In the present embodiment, the preference advertisement selected in this way is referred to as a preference advertisement adapted to the preference information.

  Here, an example in which a preference advertisement is selected by weight comparison is described. For example, it is assumed that the favorite genre of preference information is “car”, the favorite keyword is “ECO”, and the favorite talent in the preference information is “A”. In that order, the weighting points are 7, 5, and 2. Under this condition, the replacement unit 15 calculates the total value of the weighting points of the insertion advertisement. Here, it is assumed that if the weight of the insertion advertisement is 10 points or more, the criterion is that the insertion advertisement matches the preference advertisement. At this time, if the point of the insertion advertisement is 12, the replacement unit 15 outputs the program main part and the insertion advertisement.

  On the other hand, if the point of the insertion advertisement is 4, the replacement unit 15 determines that the insertion advertisement and the preference advertisement do not match. Then, the replacement unit 15 reads the maximum point preference advertisement from the storage device 20 and replaces the preference advertisement and the insertion advertisement. In addition, the replacement unit 15 outputs the main program and the preference advertisement to the output unit 16.

  When “B” is set in the excluded advertisement, if the information related to “B” is included in the insertion advertisement, it is determined that the insertion advertisement and the preference information do not match.

  Here, when replacing the insertion advertisement and the preference advertisement, the replacement unit 15 selects only the preference advertisement in which the broadcast time of the insertion advertisement is an integer multiple of the broadcast time of the preference advertisement, and selects a preference advertisement that does not correspond to this. It may be set separately so as not to. Further, the replacement unit 15 may set the preference advertisement not to be selected when the broadcast time of the preference advertisement is longer than the broadcast time of the insertion advertisement.

  The output unit 16 inserts the preference advertisement replaced by the replacement unit 15 into the program main part, and then outputs the program main part and the preference advertisement. When it is determined that the advertisement information and the preference information of the insertion advertisement are compatible, the output unit 16 inserts the insertion advertisement into the main program and outputs it. As a result, the viewer views only the advertisement that matches his / her preference.

  Next, a flow of processing for realizing the operation of the advertisement input / output device 1 will be described with reference to a flowchart with reference to FIG. FIG. 6 is a flowchart showing a flow of processing for realizing the operation of the advertisement input / output device 1.

  In step S10, the viewer inputs preference information (see FIG. 3) including various configuration items. The preference information is input by the viewer via an input device (not shown), and is arbitrarily set and updated. The input device may be provided inside or outside of the advertisement input / output device 1.

  Next, in step S12, the advertisement providing device 2 acquires the preference information from the preference information transmission unit 11 and the latest advertisement from the external device. The latest advertisement is associated with advertisement information, which is information related to advertisement attributes (see FIG. 5). Then, the preference advertisement search unit 34 of the advertisement providing device 2 searches for and selects an advertisement (preference advertisement) that matches the preference information from among a large number of registered advertisements.

  Subsequently, in step S14, the preference advertisement acquisition unit 12 of the advertisement input / output device 1 acquires a preference advertisement associated with advertisement information that matches the preference information indicating the viewer's preference for the advertisement. And the preference advertisement acquisition part 12 outputs the preference advertisement to the memory | storage device 20, and the memory | storage device 20 memorize | stores the said preference advertisement.

  Thereafter, in step S16, the program advertisement determination unit 14 acquires a broadcast program including the program main part and the insertion advertisement inserted into the program main part from the TV broadcast receiving unit 13, and determines the program main part and the insertion advertisement. To do. Then, the program advertisement discriminating unit 14 discriminates the program main part and the insertion advertisement, and then outputs the program main part and the insertion advertisement to the storage device 20, respectively, and the storage device 20 stores the program main part and the insertion advertisement.

  In addition, in step S18, the replacement unit 15 reads out the broadcast program including the program main part and the insertion advertisement inserted into the main program part, and the preference information from the storage device 20. Then, the replacement unit 15 determines whether or not the advertisement information of the insertion advertisement matches the preference information. When it is determined that the advertisement information of the insertion advertisement and the preference information do not match, the replacement unit 15 replaces the insertion advertisement and the preference advertisement. However, if the advertisement information and the preference information of the insertion advertisement are compatible, the replacement unit 15 does not need to replace the insertion advertisement and the preference advertisement.

  In step S20, the output unit 16 inserts the preference advertisement replaced by the replacement unit 15 into the program main part, and then outputs the program main part and the preference advertisement. When it is determined that the advertisement information and the preference information of the insertion advertisement are compatible, the output unit 16 inserts the insertion advertisement into the main program and outputs it. As a result, the viewer views only the advertisement that matches his / her preference.

  Thus, the above operation of the advertisement input / output device 1 is realized.

  The effect obtained by the processing of the advertisement input / output device 1 will be described as follows.

  By providing the said structure, the advertisement input / output apparatus 1 acquires the preference advertisement matched with the advertisement information suitable for the preference information based on the preference information indicating the viewer's preference for the advertisement. Then, when the advertisement information of the insertion advertisement and the preference information do not match, the replacement unit 15 replaces the insertion advertisement with the preference advertisement. Then, the output unit 16 inserts the preference advertisement into the main program and outputs it. Thus, the viewer can view the main program and the preference advertisement that have been output.

  Thus, when the inserted advertisement does not match the viewer's preference, the preference advertisement that is acquired from the advertisement providing apparatus 2 and matches the viewer's preference information is output. Moreover, since a plurality of advertisements including the latest advertisement are registered in the advertisement providing device 2, the latest advertisement is always output. And since the preference advertisement acquisition part 12 acquires the preference advertisement suitable for a viewer's preference, even if it is a case where a viewer's preference changes with time in the advertisement input / output device 1, it changes to a viewer's preference. A suitable preference advertisement can be output. Therefore, the viewer can efficiently view the favorite advertisement that matches the preference while saving time to view the insertion advertisement that is not interesting to the viewer. That is, in normal television broadcasting or the like, an insertion advertisement is transmitted to the viewer in one direction, whereas the advertisement input / output device 1 outputs a preference advertisement based on preference information from the viewer. And two-way information communication is possible.

  In addition, in the advertisement input / output device 1, the preference advertisement acquisition unit 12 acquires a preference advertisement from the advertisement providing device 2 based on preference information indicating a viewer's preference for the advertisement. Accordingly, market research can be performed through preference information, and the advertiser can know the viewer's preference or the change in the viewer's preference from the preference information. As a result, the advertiser can improve the cost-effectiveness of the advertisement if the preference advertisement matching the taste of many viewers is preferentially inserted into the main program. In addition, the viewer can efficiently view the favorite advertisement that matches the preference while saving time to view the insertion advertisement that is not interesting to the viewer.

  The following examples can be considered as application examples. For example, when a long time elapses after recording a broadcast program, the information that the insertion advertisement tries to convey to the viewer becomes old. In such a case, if the latest advertisement suitable for the viewer's preference can be broadcast, the viewer can use the latest preference advertisement while saving the waste of viewing the old insertion advertisement. Can be collected. This is also true for advertisers. If advertising information whose information has become obsolete over time can be replaced with the latest preference information, viewers can be encouraged to purchase their products, It also helps to improve.

  In this way, the advertisement input / output device 1 can provide the viewer with a preference advertisement that matches the viewer's preference. As a result, the advertiser can expect to improve profits by increasing the advertising effect.

  In addition, in the advertisement input / output device 1, in the above-described configuration, the replacement unit 15 obtains the same preference advertisement that the advertiser has acquired from the advertisement providing device 2 as the preference advertisement acquisition unit 12 and the other preference advertisement. It can be replaced with an insertion advertisement in preference to.

  In general, when an advertisement (CM) is broadcast on a television, an advertiser purchases an advertisement space and plays an advertisement that the viewer wants to view within the advertisement space. Therefore, in the above configuration in which the insertion advertisement is replaced with the preference advertisement, the advertiser can accept that the advertisement space is replaced with another person's advertisement even if the advertisement is replaced. It is not a thing.

  In this regard, in the advertisement input / output device 1, the replacement unit 15 inserts the preference advertisement that the advertiser has acquired from the advertisement providing device 2 in the preference advertisement acquisition unit 12 in preference to the other preference advertisements. It can be configured to replace an advertisement. Therefore, even if the insertion advertisement is replaced, the advertiser can accept the situation that the insertion advertisement is replaced with the preference advertisement because the advertisement is broadcast as a result. In addition, even if the viewer is the same advertiser, it is possible to efficiently view the interested preference advertisement that matches the preference.

  In this way, the advertisement input / output device 1 can output a preference advertisement suitable for the taste of the viewer while taking into consideration the position of the advertiser whose advertisement is replaced.

  Furthermore, if the preference information stored in a removable medium such as an optical disk is read out by the advertisement input / output device (or preference information acquisition unit 10), the preference information acquisition unit 10 receives the viewer's preference information from the removable medium. The preference advertisement can be viewed using an advertisement input / output device that can be acquired and has other similar functions. Therefore, even when an advertisement input / output device having other similar functions exists in another place, the viewer can carry the viewing information and display a preference advertisement that matches his / her preference at that place. Can watch.

The advertisement input / output device 1 is capable of receiving advertisement information via a television capable of receiving advertisement information by television broadcasting, a recording / reproducing device such as an HDD recorder, a PC with a television tuner, a mobile phone, or the Internet. The same can be applied to a PC or the like.
[Embodiment 2]
Next, examples of the advertisement input / output device 40 according to the present embodiment will be described with reference to FIGS.

  First, an operation executed by the advertisement input / output device 40 will be schematically described with reference to FIG. Next, the configuration of the advertisement input / output device 40 will be described with reference to FIG. Next, a flow of processing for realizing the operation of the advertisement input / output device 40 will be described with reference to FIG. However, the same components as those described above with reference to FIG. Therefore, detailed description of these components is omitted.

  FIG. 8 is a diagram for schematically explaining operations executed by the advertisement input / output device 40. The advertisement input / output device 40 is a device for outputting an advertisement suitable for the viewer's preference, and is provided in the television 50.

  The television 50 (or the advertisement input / output device 40) acquires an arbitrary broadcast program from the broadcast station 3 via the television broadcast wave. Note that the broadcast program includes a program main part and an insertion advertisement inserted into the program main part, and the insertion advertisement is associated with advertisement information that is information relating to the attribute of the advertisement. Furthermore, the television 50 (or the advertisement input / output device 40) acquires time management information and the latest advertisement through data broadcasting.

  The time management information is information indicating the start time and end time of the main program and the insertion advertisement. The latest advertisement may be understood to be synonymous with the registered advertisement registered in the advertisement providing apparatus 2 described above. Therefore, the registered advertisement is associated with advertisement information that is information related to advertisement attributes. Further, although the advertisement input / output device 40 has been described as acquiring time management information and the latest advertisement via data broadcasting, before the program main part and insertion advertisement are transmitted, the time management information and The latest advertisement may be acquired.

  In the broadcast program including the main program and the insertion advertisement inserted into the main program, the advertisement input / output device 40 displays the insertion advertisement and the preference advertisement when the advertisement information and the preference information of the insertion advertisement do not match. The replacement preference advertisement is inserted into the program main part and output to the television 50, and finally the program main part and the preference advertisement are output to the television 50. Therefore, the viewer can view a preference advertisement that matches his / her preference. Moreover, since the time management information and the latest advertisement are acquired prior to the broadcast of the main program and the insertion advertisement, the television 50 (or the advertisement input / output device 40) can output the main program and the preference advertisement in real time. .

  The operation executed by the advertisement input / output device 40 has been schematically described above. In the above description, the advertisement input / output device 40 is configured to acquire an arbitrary broadcast program from the broadcast station 3 via a television broadcast wave. However, this embodiment does not limit the method for acquiring a broadcast program to a television broadcast, but includes a radio broadcast, the Internet, and the like. Accordingly, the insertion advertisement includes not only an insertion advertisement inserted into the main program of a television program but also an insertion advertisement transmitted (distributed) on the radio, the Internet, or the like. As described above, the insertion advertisement generally includes an intangible advertisement transmitted (distributed) on television, radio, the Internet, or the like. In addition, advertisements for tangible objects such as flyers and direct mails are not included in insertion advertisements.

  In the above description, the advertisement input / output device 40 is provided inside the television 50. However, the present embodiment may be configured such that the advertisement input / output device 40 is provided outside the television 50. Alternatively, the advertisement input / output device 40 may be included in another device (not shown) instead of the television 50. When the advertisement input / output device 40 is provided inside the television 50, the type of the television 50 is not particularly limited, and may be any type of television such as a cathode ray tube, liquid crystal, or plasma.

(Explanation of main parts of advertisement input / output device)
Next, a detailed configuration of the advertisement input / output device 40 will be described with reference to FIG. FIG. 7 is a block diagram showing a main configuration of an advertisement input / output device 40 according to another embodiment of the present invention. As illustrated, the advertisement input / output device 40 includes a preference information acquisition unit 10, a TV broadcast reception unit 41, a program advertisement determination unit 14, a replacement unit 42, and an output unit 16.

  The TV broadcast receiving unit 41 receives the main program and an insertion advertisement inserted into the main program from the broadcasting station 3, and further acquires time management information and the latest advertisement from the broadcasting station 3 via data broadcasting. Is different from the TV broadcast receiver 13. Here, the time management information is information indicating the start time and end time of the main program and the insertion advertisement. The latest advertisement may be understood to be synonymous with the registered advertisement registered in the advertisement providing apparatus 2 described above. Therefore, the registered advertisement is associated with advertisement information that is information related to advertisement attributes. The advertisement information includes broadcast area, broadcast station, broadcast date, broadcast time, program name, product type, advertiser, product name, advertisement content, advertisement seconds, appearance talent, narration, BGM, advertisement type (time, Spots), time divisions (A, B, C), and advertising fee advertisement information (see FIG. 5). Accordingly, the TV broadcast receiving unit 41 receives the main program, the insertion advertisement, the time management information, and the latest advertisement from the broadcast station 3 via the TV broadcast wave and the data broadcast wave.

  Here, the TV broadcast receiving unit 41 receives the program main part, the insertion advertisement, the time management information, and the latest advertisement. The program main part and the insertion advertisement are received in accordance with the broadcast time of the program main part. Then, the received program main part and the inserted advertisement are output from the TV broadcast receiving unit 41 to the program advertisement determining unit 14.

  On the other hand, since the time management information and the latest advertisement are received at an arbitrary timing, the TV broadcast receiving unit 41 receives the time management information and the latest advertisement in advance before broadcasting the main program and the insertion advertisement. Then, the TV broadcast receiving unit 41 outputs the time management information and the latest advertisement to the storage device 20.

  The program advertisement discriminating unit 14 acquires the program main part and the insertion advertisement from the TV broadcast receiving unit 41, and discriminates the program main part and the insertion advertisement. Then, the main program and the insertion advertisement discriminated from each other are output to the replacement unit 42.

  The TV broadcast receiving unit 41 and the program advertisement determining unit 14 may be provided either inside or outside the advertisement input / output device 40.

  The replacement unit 42 acquires the program main part and the insertion advertisement inserted into the program main part from the program advertisement determination unit 14, and reads the preference information from the storage device 20. Then, the replacement unit 42 determines whether or not the advertisement information of the insertion advertisement matches the preference information. Since the details of the determination are described in Embodiment 1, the description thereof is omitted here.

  When it is determined that the advertisement information and the preference information do not match, the replacement unit 42 replaces the insertion advertisement and the preference advertisement. Here, the replacement unit 42 acquires time management information from the storage device 20 before the main program is broadcast, and can grasp the broadcast time of the insertion advertisement by referring to the time management information. . Then, prior to the main program broadcast, the replacement unit 42 can previously read a preference advertisement having the same broadcast time as the insertion advertisement broadcast time from the latest advertisements stored in the storage device 20. Therefore, the replacement unit 42 can replace the insertion advertisement and the preference advertisement in real time.

  The output unit 16 inserts the preference advertisement replaced by the replacement unit 15 into the program main part, and then outputs the program main part and the preference advertisement. When it is determined that the advertisement information and the preference information of the insertion advertisement are compatible, the output unit 16 inserts the insertion advertisement into the main program and outputs it. As a result, the viewer views only the advertisement that matches his / her preference.

  Note that the output unit 16 may insert the preference advertisement into the main part of the program and output it in accordance with the start time and end time of the main part of the program and the insertion advertisement. By doing so, the program main part and the preference advertisement inserted therein can be viewed seamlessly and in real time.

  The replacement unit 42 may acquire the time management information from the program advertisement determination unit 14 instead of from the storage device 20.

  Moreover, the replacement part 42 demonstrated as what replaces the preference advertisement and insertion advertisement of the same broadcast time as the broadcast time of an insertion advertisement. However, the insertion advertisement and the preference advertisement are not necessarily the same broadcast time, and may be different broadcast times. For example, when the preference advertisement has a shorter broadcast time than the insertion advertisement, another preference advertisement may be broadcast for the difference time, or the same preference advertisement may be repeatedly broadcast. On the other hand, if the preference advertisement has a longer broadcast time than the insertion advertisement, the preference advertisement may be stopped and the program main broadcast may be started when the main program starts. However, this should generally be avoided.

  Further, the TV broadcast receiving unit 41 may be configured to acquire advertisement information related to an insertion advertisement inserted in advance in the main program before receiving the main program. In this case, the broadcast program includes a program main part, an insertion advertisement inserted into the main part of the program, and time management information, and the replacement unit 42 inserts the insertion advertisement at the time before the program main part is received. It is possible to determine whether or not to replace the preference advertisement.

  Next, a flow of processing for realizing the operation of the advertisement input / output device 40 will be described with reference to a flowchart with reference to FIG. FIG. 9 is a flowchart showing a flow of processing for realizing the operation of the advertisement input / output device 40.

  In step S30, the viewer inputs preference information (see FIG. 3) including various configuration items. The preference information is input by the viewer via an input device (not shown), and is arbitrarily set and updated. The input device may be provided inside the advertisement input / output device 40 or may be provided outside.

  Next, in step S32, the advertisement input / output device 40 acquires time management information and the latest advertisement via data broadcasting. The time management information and the latest advertisement are stored in the storage device 20.

  Subsequently, in step S34, the replacement unit 42 reads the preference information from the storage device 20, and then, prior to the main program broadcast, the preference advertisement having the same broadcast time as the insertion advertisement broadcast time is stored in the storage device 20. Read from the latest advertisement stored.

  In step S36, the program advertisement determination unit 14 acquires the program main part and the insertion advertisement from the TV broadcast reception unit 41, and determines the program main part and the insertion advertisement. In addition, the program advertisement discriminating unit 14 outputs the program main part and the inserted advertisement discriminated from each other to the replacing unit 42.

  Thereafter, the replacement unit 42 determines whether the advertisement information of the insertion advertisement matches the preference information. When it is determined that the advertisement information of the insertion advertisement and the preference information do not match, the replacement unit 42 replaces the insertion advertisement and the preference advertisement. However, if the advertisement information of the insertion advertisement and the preference information match, the replacement unit 42 does not need to replace the insertion advertisement and the preference advertisement.

  In step S <b> 40, the output unit 16 inserts the preference advertisement replaced by the replacement unit 42 into the program main part, and then outputs the program main part and the preference advertisement to the television 50. When it is determined that the advertisement information and the preference information of the insertion advertisement are compatible, the output unit 16 inserts the insertion advertisement into the main program and outputs it. As a result, the viewer views only the advertisement that matches his / her preference.

  In step S40, the output unit 16 may insert the preference advertisement into the program main part according to the start time and end time of the program main part and the insertion advertisement, and output them. By doing so, the program main part and the preference advertisement inserted therein can be viewed seamlessly and in real time.

  Thus, the above operation of the advertisement input / output device 40 is realized.

  The effects obtained by the processing of the advertisement input / output device 40 will be described as follows. In addition, detailed description is abbreviate | omitted about the effect similar to the above-mentioned effect acquired by operation | movement of the advertisement input / output apparatus 1. FIG.

  In the advertisement input / output device 40, the replacement unit 42 grasps the broadcast time of the insertion advertisement from the time management information acquired in advance before the broadcast program is broadcast, and inserts the preference advertisement and the broadcast advertisement having the same broadcast time as the broadcast time. The advertisement is replaced, and the output unit 16 inserts the preference advertisement into the main part of the program and outputs it in accordance with the start time and end time of the main part of the program and the insertion advertisement.

  Therefore, the replacement unit 42 can grasp the broadcast time of the insertion advertisement based on the time management information, and can replace the preference advertisement and the insertion advertisement having the same broadcast time as the broadcast time. And since the output part 16 inserts and outputs a preference advertisement in the program main part according to the start time and end time of the program main part and the insertion advertisement, the viewer can select the program main part and the preference advertisement inserted therein. Can be viewed seamlessly and in real time. Therefore, the viewer can view the advertisement that matches the preference even in the real-time broadcast program.

  The present invention is not limited to the above-described embodiments, and various modifications are possible within the scope shown in the claims, and embodiments obtained by appropriately combining technical means disclosed in different embodiments. Is also included in the technical scope of the present invention.

  Finally, each block of the advertisement input / output devices 1 and 40, in particular, the preference advertisement acquisition unit 12, the replacement units 15 and 42, and the output unit 16 may be configured by hardware logic or using a CPU as follows. It may be realized by software.

  In other words, the advertisement input / output devices 1 and 40 have a central processing unit (CPU) that executes instructions of a control program that implements each function, a read only memory (ROM) that stores the program, and a RAM (random) that expands the program access memory), a storage device (recording medium) such as a memory for storing the program and various data. The object of the present invention is to record the program code (execution format program, intermediate code program, source program) of the control program of the advertisement input / output devices 1 and 40, which is software that implements the functions described above, in a computer-readable manner. This can also be achieved by supplying the recording medium to the advertisement input / output devices 1 and 40 and reading and executing the program code recorded on the recording medium by the computer (or CPU or MPU).

  Examples of the recording medium include a tape system such as a magnetic tape and a cassette tape, a magnetic disk such as a floppy (registered trademark) disk / hard disk, and an optical disk such as a CD-ROM / MO / MD / BD / DVD / CD-R. A disk system including an IC card (including a memory card) / optical card or a semiconductor memory system such as a mask ROM / EPROM / EEPROM / flash ROM can be used.

  The advertisement input / output device 1 may be configured to be connectable to a communication network, and the program code may be supplied via the communication network. The communication network is not particularly limited. For example, the Internet, intranet, extranet, LAN, ISDN, VAN, CATV communication network, virtual private network, telephone line network, mobile communication network, satellite communication. A net or the like is available. Also, the transmission medium constituting the communication network is not particularly limited. For example, even in the case of wired such as IEEE 1394, USB, power line carrier, cable TV line, telephone line, ADSL line, etc., infrared rays such as IrDA and remote control, Bluetooth ( (Registered trademark), 802.11 wireless, HDR, mobile phone network, satellite line, terrestrial digital network, and the like can also be used. The present invention can also be realized in the form of a computer data signal embedded in a carrier wave in which the program code is embodied by electronic transmission.

  INDUSTRIAL APPLICABILITY The present invention is suitable for a recording / playback apparatus, a television set, a PC, a mobile phone, and the like provided with an advertisement input / output device that outputs an advertisement suitable for a viewer's preference.

  It is a flowchart which shows the flow of a process which implement | achieves operation | movement of an advertisement input / output device.

1.40 Advertisement input / output device 2 Advertisement providing device 5 Recording / playback device 10 Preference information acquisition unit 11 Preference information transmission unit 12 Preference advertisement acquisition unit (preference advertisement acquisition means)
13.41 TV broadcast receiving unit 14. Program advertisement discriminating unit 15.42 Replacement unit (substitution means)
16 Output unit (output means)
DESCRIPTION OF SYMBOLS 20 Storage device 31 Preference information receiving part 32 Latest advertisement acquisition part 33 Storage part 34 Preference advertisement search part 35 Preference advertisement transmission part

Claims (7)

An advertisement input / output device that acquires and outputs an advertisement associated with advertisement information that is information related to an advertisement attribute,
A preference advertisement acquisition means for acquiring a preference advertisement that is an advertisement associated with advertisement information that matches the preference information indicating the viewer's preference for the advertisement from an advertisement providing device in which a plurality of advertisements including the latest advertisement are registered; ,
A broadcast program including a program main part and an insertion advertisement inserted in the main part of the program is acquired, and when the advertisement information of the insertion advertisement and the preference information do not match, the insertion advertisement and the preference advertisement are replaced. A replacement means;
An advertisement input / output apparatus comprising: output means for inserting and outputting the preference advertisement replaced by the replacement means into the main program. The broadcast program includes time management information indicating a start time and an end time of the main program and the insertion advertisement,
The replacement means grasps the broadcast time of the insertion advertisement from the time management information acquired in advance before the broadcast program is broadcast, and the preference advertisement and the insertion advertisement of the same broadcast time as the broadcast time are obtained. Replace
2. The advertisement input / output device according to claim 1, wherein the output unit inserts and outputs the preference advertisement in the main part of the program in accordance with a start time and an end time of the main part of the program and the insertion advertisement. .   The replacement unit is characterized in that the preference advertisement is acquired from the advertisement providing device by the preference advertisement acquisition unit, and the advertiser replaces the same preference advertisement as the insertion advertisement with the insertion advertisement in preference to other preference advertisements. The advertisement input / output device according to claim 1 or 2. An advertisement input / output method for acquiring and outputting an advertisement associated with advertisement information that is information related to an advertisement attribute,
A preference advertisement acquisition step of acquiring a preference advertisement that is an advertisement associated with advertisement information that matches the preference information indicating the viewer's preference for the advertisement from an advertisement providing device in which a plurality of advertisements including the latest advertisement are registered; ,
A broadcast program including a program main part and an insertion advertisement inserted in the main part of the program is acquired, and when the advertisement information of the insertion advertisement and the preference information do not match, the insertion advertisement and the preference advertisement are replaced. A replacement step;
An advertisement input / output method comprising: an output step of inserting and outputting the preference advertisement replaced in the replacement step into the main program. An advertisement input / output program that acquires and outputs an advertisement associated with advertisement information that is information related to an advertisement attribute,
A preference advertisement acquisition step of acquiring a preference advertisement, which is an advertisement associated with advertisement information that matches the preference information indicating the viewer's preference for the advertisement, from an advertisement providing apparatus in which a plurality of advertisements including the latest advertisement are registered; ,
A broadcast program including a program main part and an insertion advertisement inserted in the main part of the program is acquired, and when the advertisement information of the insertion advertisement and the preference information do not match, the insertion advertisement and the preference advertisement are replaced. A replacement step;
An advertisement input / output program for causing a computer to execute an output step of inserting and outputting the preference advertisement replaced in the replacement step into the main program.   A computer-readable recording medium on which the advertisement input / output program according to claim 5 is recorded.   The recording / reproducing apparatus provided with the advertisement input / output device of any one of Claims 1-3.

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