JP2009259098A - Store support device, store support system, store support method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a store support device capable of selecting an operator who cannot precisely input purchaser information among the operators of a store terminal. <P>SOLUTION: The store support device 100 includes a purchaser information storage part 120, a distribution information generating part 130, and an operator ID output part 150. The purchaser information storage part 120 stores the purchaser information, which is the information input by the operator of the store terminal of a store when the purchaser purchases a merchandise at a store and indicating the age group of the purchaser, in association with an operation ID for identifying the operator. The distribution information generating part 130 generates distribution information, which is the information based on the age distribution of the purchaser, by each operator ID, based on the purchaser information stored in the purchaser information storage part 120. The operator ID output part 150 outputs the operator ID corresponding to the distribution information when the distribution information does not satisfy reference. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a store support apparatus, a store support system, a store support method, and a program.

Many stores that sell merchandise are equipped with POS (Point Of Sale) system terminals. In this POS system, an operator of a store terminal introduced into a store may input purchaser information including the age group and sex of the purchaser of the product when selling the product. This purchaser information is used, for example, when selecting an advertisement to be printed on a receipt or when making a purchase plan for a product.
JP 2000-259952 A JP 2000-322654 A

  If the operator of the store terminal does not input the purchaser information with high accuracy, the effect is reduced even if the purchaser information is used. For this reason, it is desirable to be able to select an operator who cannot input purchaser information accurately. Moreover, when providing an advertisement to a purchaser using purchaser information, it is preferable to select an advertisement that the purchaser is interested in.

  The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a store support apparatus capable of selecting an operator who cannot input purchaser information with high accuracy among operators of store terminals. It is to provide a store support method and program. Another object of the present invention is to provide a store support device, a store support system, a store support method, and a program that can select and provide an advertisement that the purchaser is interested in to the purchaser.

According to the present invention, when a purchaser purchases a product at a store, the information is input by an operator of the store terminal of the store, and the purchaser information indicating the age group of the purchaser is Purchaser information storage means for storing in association with an operator ID (Identification) to be identified;
Distribution information generating means for generating distribution information for each of the operator IDs based on the purchaser information stored in the purchaser information storage means, which is information based on the distribution of the buyer's age group;
An operator ID output means for outputting the operator ID corresponding to the distribution information when the distribution information does not satisfy the standard;
Is provided.

According to the present invention, a store support device for displaying an advertisement on a store terminal installed in a store,
Advertisement information storage means for storing advertisement information indicating an advertisement to be displayed on the store terminal in association with a combination of a product ID for mutually identifying the product and a purchaser's age group;
Purchaser information acquisition means for acquiring purchaser information indicating the age group of the purchaser of the product and the product ID of the product from the store terminal;
Advertisement information transmitting means for reading out the advertisement information corresponding to the combination of the purchaser information acquired by the purchaser information acquiring means and the product ID from the advertisement information storage means and transmitting it to the store terminal;
Is provided.

According to the present invention, a store support system comprising a store terminal installed in a store and a store support device for displaying an advertisement on the store terminal,
The store terminal
Input means for inputting purchaser information and product ID indicating the age group of the purchaser when the purchaser purchases the product at the store;
Transmitting means for transmitting the purchaser information and the product ID input to the input means to the store support device;
Advertisement providing means for printing or displaying an advertisement based on the advertisement information transmitted from the store support device;
Have
The store support device
Advertisement information storage means for storing the advertisement information in association with the combination of the product ID and the age group of the purchaser;
Purchaser information acquisition means for acquiring the purchaser information and the product ID transmitted from the store terminal;
Advertisement information transmitting means for reading out the advertisement information corresponding to the combination of the purchaser information acquired by the purchaser information acquiring means and the product ID from the advertisement information storage means and transmitting it to the store terminal;
A store support system is provided.

  It should be noted that any combination of the above-described constituent elements and a conversion of the expression of the present invention between a method, an apparatus, a system, a recording medium, a computer program, etc. are also effective as an aspect of the present invention.

  ADVANTAGE OF THE INVENTION According to this invention, the operator who cannot input purchaser information accurately among the operators of a shop terminal can be selected. In addition, an advertisement in which the purchaser is interested can be selected and provided to the purchaser.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, the same reference numerals are given to the same components, and the description will be omitted as appropriate.

(First embodiment)
FIG. 1 is a block diagram illustrating a functional configuration of the store support apparatus 100 according to the first embodiment, and FIG. 2 is a diagram illustrating a configuration of a store support system including the store support apparatus 100 illustrated in FIG.

  The store support system shown in FIG. 2 has a configuration in which a store support apparatus 100, a store terminal 300, and a management apparatus 400 are connected to each other via a communication line 10. The communication line 10 is a public communication line such as an Internet line or a dedicated communication line. The store terminal 300 and the management device 400 are provided for each store.

  As illustrated in FIG. 1, the store support apparatus 100 includes a purchaser information storage unit 120, a distribution information generation unit 130, and an operator ID output unit 150. The purchaser information storage unit 120 is information input by the operator of the store terminal of the store when the purchaser purchases the product at the store, and stores the purchaser information indicating the purchaser's age group. Is stored in association with the operator ID for identifying the ID. Based on the purchaser information stored in the purchaser information storage unit 120, the distribution information generation unit 130 generates distribution information, which is information based on the distribution of purchasers' age groups, for each operator ID. When the distribution information does not satisfy the standard, the operator ID output unit 150 outputs an operator ID corresponding to the distribution information. Therefore, it is possible to select an operator who cannot input purchaser information with high accuracy among operators of the store terminal.

  The operator ID is transmitted to, for example, the management apparatus 400 of the store where the operator corresponding to the operator ID is working. Then, based on the operator ID received by the management device 400, the person in charge of the store recognizes the operator who should perform the learning and performs the learning. The age group also includes the age.

  The distribution information includes, for example, at least one of the average age and standard deviation of the purchaser. Each function of the store support apparatus 100 uses, for example, a median value in the age group (for example, 25 years in the case of 20 to 29 years) when using an age instead of an age group, such as calculating an average age and a standard deviation. Use.

  The reference is indicated by reference information, for example. The reference information may be information that is uniformly applied to all stores (for example, standard deviation), or average distribution information (for example, the average age and age of all buyers) at the store where the operator works. It may be at least one of the standard deviation). The case where the distribution information does not satisfy the standard includes, for example, the case where the difference between the distribution information and the standard information does not satisfy the standard, and the ratio of the number of customers for each age group does not satisfy the standard.

  The store support apparatus 100 further includes a purchaser information acquisition unit 110, an average distribution information generation unit 140, a product information storage unit 160, and a reference data storage unit 170. The purchaser information acquisition unit 110 acquires the purchaser information input to the store terminal in association with the operator ID and stores it in the purchaser information storage unit 120. The average distribution information generation unit 140 generates, for each store, average distribution information (for example, at least one of the average age and the standard deviation of the ages of all buyers) that is the average distribution information of the buyer's age group at the store. To do. The product information storage unit 160 stores the assumed average age of the purchaser of the product in association with the product ID that identifies the product from other products. The reference data storage unit 170 stores standard information (for example, standard deviation) that is uniformly applied to all stores, and a reference (for example, a reference value or a reference range) for the difference between the distribution information and the standard information.

  In FIG. 1, the configuration of parts not related to the essence of the present invention is omitted. Each component of the store support apparatus 100 illustrated in FIG. 1 is not a hardware unit configuration but a functional unit block. Each component of the store support apparatus 100 is centered on an arbitrary computer CPU, memory, a program for realizing the components shown in the figure loaded in the memory, a storage unit such as a hard disk for storing the program, and a network connection interface. It is realized by any combination of hardware and software. It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus.

  Further, purchaser information is input to the store terminal 300 shown in FIG. 2 by the operator of the store terminal 300. As described above, the purchaser information may include sex and occupation in addition to the age group of the purchaser. The input purchaser information is transmitted to the purchaser information acquisition unit 110 of the store support apparatus 100 via the communication line 10.

  The management device 400 shown in FIG. 2 is a computer terminal operated by a store manager. The management device 400 receives and displays the operator ID output by the operator ID output unit 150 of the store support device 100 via the communication line 10.

  FIG. 3 is a diagram illustrating a configuration of data stored in the purchaser information storage unit 120 of the store support apparatus 100 in a table format. The purchaser information storage unit 120 operates the store terminal 300 for each store ID for mutually identifying the store, the product ID of the product sold at the store, the purchaser information of the purchaser of the product, and the purchase date and time. It is stored in association with the operator ID of the operator who has been. In the example shown in the figure, the purchaser information includes the gender and the age group, and the purchase date / time includes information indicating the day of the week.

  FIG. 4 is a diagram showing the configuration of data stored in the product information storage unit 160 of the store support apparatus 100 in a table format. The product information storage unit 160 stores the assumed average age group of the purchaser of the product in association with the product ID of the product.

  FIG. 5 is a flowchart for explaining the operation of the store support system shown in FIG. In the store terminal 300, an operator ID and a store ID are input in advance. First, when a purchaser tries to purchase a product at a store, the operator of the store terminal 300 first visually determines the sex, age group, and occupation of the purchaser, and the determination result is stored in the store terminal 300 as purchaser information. Input (S10). This input is performed, for example, via a touch panel. The operator of the store terminal 300 inputs the product ID to the store terminal 300 by reading the product barcode with a barcode reader (S20). Then, the operator of the store terminal 300 performs an accounting process. Further, the store terminal 300 generates information indicating the purchase date and time, and transmits the purchaser information, store ID, operator ID, product ID, and information indicating the purchase date and time to the store support apparatus 100 in association with each other (S30). ).

  When the purchaser information acquisition unit 110 of the store support apparatus 100 receives the purchaser information, the store ID, the operator ID, the product ID, and the information indicating the purchase date and time from the store terminal 300, the purchaser information is associated with each other. It memorize | stores in the memory | storage part 120 (S40).

  Then, when the distribution information generation unit 130, the average distribution information generation unit 140, and the operator ID output unit 150 of the store support apparatus 100 come to execute the operator ID output process (S50: Yes), the operator ID output process Is executed (S60).

  FIG. 6 is a flowchart for explaining a first detailed example of the operator ID output process (S60) shown in FIG. In the processing shown in this figure, the store ID and the operator IDs of all operators belonging to the store corresponding to the store ID are designated in advance. The specified store ID and operator ID are stored in, for example, the operator ID output unit 150, and the distribution information generation unit 130 and the average distribution information generation unit 140 may operate the operator ID output unit 150 as necessary. Store ID and operator ID.

  The store ID is specified, for example, by storing the store ID in a store ID storage unit (not shown), and the operator ID output unit 150 accesses the store ID storage unit and sequentially reads the store ID. Further, the operator ID is specified by storing the operator ID in association with the store ID in an operator ID storage unit (not shown), and the operator ID output unit 150 stores the operator ID corresponding to the specified store ID. Is read out from the operator ID storage unit.

  First, the average distribution information generation unit 140 reads information indicating an age group from all purchaser information stored in the purchaser information storage unit 120 in association with a store ID specified in advance, and processes the read information. Thus, average distribution information is generated (S62). Then, the average distribution information generation unit 140 outputs the average distribution information to the operator ID output unit 150.

  Further, the distribution information generation unit 130 further designates one of operator IDs designated in advance (S64). Next, the distribution information generation unit 130 reads information indicating the age group from all purchaser information corresponding to the combination of the store ID specified in advance and the operator ID specified in S64 (S66), and the read information To generate distribution information (S68). Then, the distribution information generation unit 130 outputs the distribution information to the operator ID output unit 150.

  The operator ID output unit 150 reads a reference for the difference between the distribution information and the standard information from the reference data storage unit 170. Then, the operator ID output unit 150 calculates the difference between the distribution information and the average distribution information, and determines whether or not this difference satisfies the standard (S70). When the distribution information and the average distribution information are ages, the operator ID output unit 150 determines whether or not these age differences are greater than or equal to a reference value. Further, when the distribution information and the average distribution information are standard deviations, the operator ID output unit 150 determines whether or not the difference between the standard deviations is greater than or equal to a reference value. When the difference between the distribution information and the average distribution information does not satisfy the standard (S70: Yes), the operator ID output unit 150 stores the currently designated operator ID (S72).

  The distribution information generation unit 130 and the operator ID output unit 150 perform the processes shown in S64 to S72 described above for all operator IDs specified in advance (S74). Then, the operator ID output unit 150 transmits all stored operator IDs to the store management apparatus 400 (S76). Here, the operator ID output unit 150 recognizes the management device 400 to which the operator ID is to be transmitted, for example, based on a store ID designated in advance.

  As described above, according to the first detailed example, it is possible to select an operator who cannot input purchaser information with high accuracy.

  FIG. 7 is a flowchart for explaining a second detailed example of the operator ID output process (S60) shown in FIG. Also in the process shown in this figure, as in the first detailed example, the store ID and the operator IDs of all operators belonging to the store corresponding to the store ID are designated in advance.

  The process shown in the figure is the same as the first detailed example except for the process described below. First, in S62, the average distribution information generation unit 140 reads not only the age group but also information indicating the purchase date and time from the purchaser information storage unit 120, and generates weekday average distribution information and holiday average distribution information. In S66, the distribution information generation unit 130 also reads information indicating purchase date and time as well as the age group from the purchaser information storage unit 120, and generates weekday distribution information and holiday distribution information in S68. In S70 and S72, the operator ID output unit 150 calculates the difference between the distribution information and the average distribution information for each weekday and holiday, and if any of the differences does not satisfy the standard, the operator ID that is currently designated is calculated. Remember.

  Depending on the store, the purchasers may differ greatly depending on whether it is a weekday or a holiday. Therefore, for example, an operator who works only on holidays and an operator who works only on weekdays have different distribution information even when the purchaser information is input with high accuracy. In the second detailed example, since the average distribution information and the distribution information are compared on weekdays and holidays, even in such a case, an operator who cannot input the purchaser information with high accuracy can be selected. .

  FIG. 8 is a flowchart for explaining a third detailed example of the operator ID output process (S60) shown in FIG. Also in the process shown in this figure, as in the first detailed example, the store ID and the operator IDs of all operators belonging to the store corresponding to the store ID are designated in advance.

  First, the operator ID output unit 150 reads the assumed average age group for each product ID from the product information storage unit 160 (S61). Next, the distribution information generation unit 130 further designates one of operator IDs designated in advance (S64). Next, the distribution information generation unit 130 associates the information indicating the age group and the product ID with each other from all the purchaser information corresponding to the combination of the store ID specified in advance and the operator ID specified in S64. Read (S66). Next, the distribution information generation unit 130 calculates the average age of the purchaser for each product ID (S69), and outputs the calculated average age to the operator ID output unit 150 in association with the product ID.

  Next, the operator ID output unit 150 reads a reference for the difference between the distribution information and the standard information from the reference data storage unit 170. Then, the operator ID output unit 150 calculates, for each product ID, the difference between the median value of the assumed average age group read in S61 and the average age calculated in S69. Next, when this difference is equal to or greater than the reference value in any of the product IDs (S71: Yes), the operator ID output unit 150 stores the currently designated operator ID (S72). Subsequent processes (S74 and S76) are the same as those in the first detailed example, and thus description thereof is omitted.

  Depending on the product, a specific age group may be narrowed down to the purchasing group. For this reason, according to this detailed example, the operator who cannot input purchaser information accurately can be selected exactly.

  As mentioned above, according to the 1st Embodiment of this invention, the operator who cannot input purchaser information accurately among the operators of a shop terminal can be selected.

(Second Embodiment)

  In the store support system according to the second embodiment, the store support apparatus 102 transmits advertisement information to the store terminal 300 based on a combination of purchaser information and products purchased by the purchaser. The overall configuration of this store support system is the same as that of FIG. 2 of the first embodiment except that the store support device 102 is used instead of the store support device 100. However, the store management device 400 may not be provided.

  FIG. 9 is a block diagram illustrating a functional configuration of the store support apparatus 102 according to the present embodiment. In the present embodiment, the store support apparatus 102 includes a purchaser information acquisition unit 112, an advertisement information storage unit 200, and an advertisement information transmission unit 210. The purchaser information acquisition unit 112 acquires purchaser information transmitted by the store terminal 300. The data structure of the purchaser information is the same as in the first embodiment. The advertisement information storage unit 200 stores advertisement information that is information for displaying or printing an advertisement on the store terminal 300. The advertisement information transmission unit 210 reads the advertisement information from the advertisement information storage unit 200 and transmits it to the store terminal 300.

  In FIG. 9, the configuration of the part not related to the essence of the present invention is omitted. Each component of the store support apparatus 102 shown in FIG. 9 is not a hardware unit configuration but a functional unit block. Each component of the store support apparatus 102 is centered on an arbitrary computer CPU, memory, a program for realizing the components shown in the figure loaded in the memory, a storage unit such as a hard disk for storing the program, and a network connection interface. It is realized by any combination of hardware and software. It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus. For example, the advertisement information storage unit 200 does not need to be integrated with the store support apparatus 102 and may be a server separate from the store support apparatus 102.

  FIG. 10 is a diagram illustrating a data configuration of information stored in the advertisement information storage unit 200 in a table format. The advertisement information storage unit 200 stores advertisement information in association with a combination of a product ID and purchaser information. In the example shown in this figure, the purchaser information is a combination of gender and age group, but it may be only the age group or only gender.

  FIG. 11 is a block diagram showing a functional configuration of the store terminal 300 in the present embodiment. The store terminal 300 includes an input unit 310, a transmission unit 320, an advertisement information processing unit 330, a display unit 340, and a printing unit 350. When the purchaser purchases a product at the store, the input unit 310 receives purchaser information indicating the age group of the purchaser and a product ID. The input unit 310 may include a barcode reader and a touch panel. The transmission unit 320 transmits the purchaser information and the product ID input to the input unit 310 to the store support apparatus 102. Moreover, the transmission part 320 outputs purchaser information to the advertisement information processing part 330 as needed. The advertisement information processing unit 330 receives the advertisement information transmitted from the store support apparatus and causes the display unit 340 to display the advertisement or causes the printing unit 350 to print the advertisement. The display unit 340 is, for example, a thin display, and the printing unit 350 is, for example, a receipt printing machine.

  FIG. 12 is a flowchart showing the operation of the store support system in the present embodiment. First, the operator of the store terminal 300 visually determines the sex and age group of the purchaser, and inputs the determination result to the input unit 310 of the store terminal 300 as purchaser information (S100). Further, the operator of the store terminal 300 inputs the product ID of the product purchased by the purchaser into the input unit 310 (S110). The product ID may be input by reading a barcode by a barcode reader. Then, the operator of the store terminal 300 performs an accounting process. Moreover, the transmission part 320 of the shop terminal 300 matches purchaser information and goods ID with each other, and transmits to the shop assistance apparatus 102 (S120).

  Upon receiving the purchaser information and the product ID from the store terminal 300, the purchaser information acquisition unit 112 of the store support apparatus 102 outputs the received purchaser information and the product ID to the advertisement information transmission unit 210. The advertisement information transmission unit 210 reads advertisement information corresponding to the combination of the input purchaser information and the product ID from the advertisement information storage unit 200 (S130), and transmits the read advertisement information to the store terminal 300 (S140).

  Upon receiving the advertisement information from the store support apparatus 102, the advertisement information processing unit 330 of the store terminal 300 displays the advertisement on the display unit 340 or causes the printing unit 350 to print the advertisement based on the advertisement information (S150). . The selection of display or printing may be made manually by the operator of the store terminal 300, or based on the purchaser information, the advertisement information processing unit 330 of the store terminal 300 or the advertisement of the store support apparatus 102 The information transmission unit 210 may set the information. When the advertisement information processing unit 330 performs the setting, the purchaser information may be output from the transmission unit 320 of the store terminal 300 to the advertisement information processing unit 330 or from the advertisement information transmission unit 210 of the store support apparatus 102. It may be transmitted to the processing unit 330.

  As described above, according to the present embodiment, the advertisement information transmission unit 210 of the store support apparatus 102 selects the advertisement information based on the combination of the purchaser information and the product ID to be purchased. There is a high possibility that the purchaser will be interested in the advertisement related to the product to be purchased. Moreover, if the advertisement is further narrowed down by age group, the possibility that the purchaser will be interested by a synergistic effect is further increased. Therefore, the advertisement information transmitting unit 210 can select an advertisement that the purchaser is interested in.

  As mentioned above, although embodiment of this invention was described with reference to drawings, these are the illustrations of this invention, Various structures other than the above are also employable.

It is a block diagram which shows the function structure of the shop assistance apparatus concerning 1st Embodiment. It is a figure which shows the structure of the shop assistance system which has the shop assistance apparatus shown in FIG. It is a figure which shows the structure of the data which the purchaser information storage part has memorize | stored in a table format. It is a figure which shows the structure of the data which the merchandise information storage part of the shop assistance apparatus has memorize | stored in a table format. It is a flowchart for demonstrating operation | movement of a shop assistance system. It is a flowchart for demonstrating the 1st detailed example of the operator ID output process (S60) shown in FIG. It is a flowchart for demonstrating the 2nd detailed example of the operator ID output process (S60) shown in FIG. 7 is a flowchart for explaining a third detailed example of the operator ID output process (S60) shown in FIG. It is a block diagram which shows the function structure of the shop assistance apparatus in 2nd Embodiment. It is a figure which shows the data structure of the information which the advertisement information storage part has memorize | stored in a table format. It is a block diagram which shows the function structure of a shop terminal. It is a flowchart which shows operation | movement of a shop assistance system.

Explanation of symbols

10 communication line 100 store support device 102 store support device 110 purchaser information acquisition unit 112 purchaser information acquisition unit 120 purchaser information storage unit 130 distribution information generation unit 140 average distribution information generation unit 150 operator ID output unit 160 product information storage Unit 170 reference data storage unit 200 advertisement information storage unit 210 advertisement information transmission unit 300 store terminal 310 input unit 320 transmission unit 330 advertisement information processing unit 340 display unit 350 printing unit 400 management device

Claims (11)

It is information input by the operator of the store terminal of the store when the purchaser purchases the product at the store, and purchaser information indicating the age group of the purchaser is used as an operator ID for identifying the operator. Purchaser information storage means for storing in association;
Distribution information generating means for generating distribution information for each of the operator IDs based on the purchaser information stored in the purchaser information storage means, which is information based on the distribution of the buyer's age group;
An operator ID output means for outputting the operator ID corresponding to the distribution information when the distribution information does not satisfy the standard;
A store support apparatus.   The store support apparatus according to claim 1, wherein the distribution information is at least one of an average age and a standard deviation of the purchaser. In the store support apparatus according to claim 1 or 2,
Based on the purchaser information stored in the purchaser information storage means, average distribution information generation means for generating average distribution information that is information based on an average distribution of the buyer's age group in the store Further comprising
The store ID output means outputs the operator ID when the difference between the average distribution information and the distribution information does not satisfy a standard. In the store support device according to claim 3,
The average distribution information generating means generates the average distribution information for weekdays and holidays,
The distribution information generation means generates the distribution information for weekdays and holidays,
The operator ID output unit is a store support device that outputs the operator ID corresponding to the distribution information when a difference between the distribution information and the average distribution information does not satisfy a standard on either a weekday or a holiday. The store support device according to claim 1,
The product information storage means for storing the assumed average age of the purchaser of the product in association with the product ID for identifying the product from other products,
The purchaser information storage means stores the product ID of the product purchased by the purchaser in association with the purchaser information and the operator ID,
The distribution information generating means calculates the average age of the purchaser as the distribution information for each operator ID and for each product ID,
When the difference between the average age group corresponding to any one of the product IDs and the assumed average age group is greater than or equal to a reference, the operator ID output means outputs the operator ID corresponding to the average age group. Store support device to output. A store support device that displays an advertisement on a store terminal installed in a store,
Advertisement information storage means for storing advertisement information indicating an advertisement to be displayed on the store terminal in association with a combination of a product ID for mutually identifying the product and a purchaser's age group;
Purchaser information acquisition means for acquiring purchaser information indicating the age group of the purchaser of the product and the product ID of the product from the store terminal;
Advertisement information transmitting means for reading out the advertisement information corresponding to the combination of the purchaser information acquired by the purchaser information acquiring means and the product ID from the advertisement information storage means and transmitting it to the store terminal;
A store support apparatus. A store support system comprising a store terminal installed in a store and a store support device for displaying an advertisement on the store terminal,
The store terminal
Input means for inputting purchaser information and product ID indicating the age group of the purchaser when the purchaser purchases the product at the store;
Transmitting means for transmitting the purchaser information and the product ID input to the input means to the store support device;
Advertisement providing means for printing or displaying an advertisement based on the advertisement information transmitted from the store support device;
Have
The store support device
Advertisement information storage means for storing the advertisement information in association with the combination of the product ID and the age group of the purchaser;
Purchaser information acquisition means for acquiring the purchaser information and the product ID transmitted from the store terminal;
Advertisement information transmitting means for reading out the advertisement information corresponding to the combination of the purchaser information acquired by the purchaser information acquiring means and the product ID from the advertisement information storage means and transmitting it to the store terminal;
Store support system with Information entered into the store terminal by an operator of the store terminal of the store when the purchaser purchases the product at the store, and identifies the operator with purchaser information indicating the age group of the purchaser The purchaser information storage means stores it in association with the operator ID to be
A step of generating, for each operator ID, distribution information, which is information based on a distribution of an age group of the purchaser, based on the purchaser information stored in the purchaser information storage unit;
The computer outputting the operator ID corresponding to the distribution information when the distribution information does not satisfy a criterion;
A store support method comprising: A store support method for displaying an advertisement on a store terminal installed in a store,
Preparing advertisement information storage means for storing advertisement information indicating an advertisement to be displayed on the store terminal in association with a combination of a product ID and a purchaser's age group that mutually identify products;
A computer acquiring purchaser information indicating an age group of a purchaser of the product and the product ID of the product from the store terminal;
The computer reads the advertisement information corresponding to the combination of the purchaser information and the product ID from the advertisement information storage means and transmits it to the store terminal;
A store support method comprising: A program that, when installed on a computer, causes the computer to function as a store support device that uses purchaser information storage means,
The purchaser information storage means is information input to the store terminal by an operator of the store terminal of the store when the purchaser purchases a product at the store, and indicates the purchaser's age group Information is stored in association with an operator ID for identifying the operator,
In the computer,
Based on the stored purchaser information, a function of generating distribution information for each operator ID, which is information based on the distribution of the purchaser's age group,
A function of outputting the operator ID corresponding to the distribution information when the distribution information does not satisfy a standard;
A program to give A program that, when installed on a computer, causes the computer to function as a store support device that uses advertisement information storage means,
The advertisement information storage means stores advertisement information indicating an advertisement to be displayed on a store terminal installed in a store in association with a combination of a product ID and a purchaser's age group that mutually identify products,
In the computer,
A function of acquiring purchaser information indicating an age group of a purchaser of a product and the product ID of the product from a store terminal installed in the store;
A function of reading out the advertisement information corresponding to the combination of the purchaser information and the product ID from the advertisement information storage means and transmitting it to the store terminal;
A program to give

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