JP2009093427A - Transaction system via electronic advertisement medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a transaction system, in which stock trading can be easily performed via advertisement. <P>SOLUTION: In the transaction system, when a customer device 4 selects stock trading from an advertisement of a company, an advertiser server 2 which displays the advertisement connects with a securities company server 1 to transmit a security code and a banner ID, and the securities company server 1 performs log-in processing and user authentication processing, connects with a stock exchange server 3 when a stock exchange desired by a customer is in regular business (trading) hours, and connects with a PTS trading site, when the stock exchange is out of the regular business hours, to perform PTS trading processing. Accordingly, customers can easily perform stock trading via advertisement in the nightime period out of the trading hours of the stock exchange where the customers have many changes to browse business commodity advertisements. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a trading system for buying and selling stocks, and more particularly to a trading system that facilitates trading of stocks of advertisers (corporations) via advertisements.

Companies advertise using company IR (Investor Relations) websites.
And stock trading is performed by designating a company name.
It also advertises corporate products through Internet banner advertisements.

Incidentally, as an advertising method of banner advertisement, there is JP-A-2002-133282 “Advertising method of banner advertisement on Internet homepage” (Patent Document 1).
This prior art is a method for advertising a banner advertisement on a homepage on the Internet, paying a success fee to a homepage operator when a product is sold through a banner advertisement.

Further, as a system for executing a financial transaction from a television commercial, there is a Japanese Patent Laid-Open No. 2001-184446 “Financial transaction management system, financial transaction management device, financial transaction instruction device and control method thereof, computer readable memory” (Patent Document 2). .
This prior art is a financial transaction management system that executes a financial transaction when a household receiving device that broadcasts a television commercial and receives it instructs the financial transaction.

JP 2002-133282 A JP 2001-184446 A

  However, there are problems that some consumers are more aware of products and brand images than company names, and the motivation to trade stocks directly by company name may be weak.

  In addition, there is a problem that it is not possible to smoothly transition from corporate advertising to stock trading because the opportunity for consumers to see corporate advertising is different from the opportunity for stock trading.

  In addition, there is a problem that the corporate IR is not fully utilized for customers considering the acquisition of shares.

  The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a trading system that can easily carry out stock trading of companies via advertisements.

  The present invention for solving the problems of the above-mentioned conventional example is a transaction having a securities company server that accesses an advertisement provided by an advertiser server from a customer device and is connected when a transaction instruction is made to realize the transaction. The securities company server includes at least a control unit and a storage unit, and the storage unit includes start and end of transactions on a plurality of stock exchanges, a stock exchange meeting time table for storing connection destinations, and an advertisement. A reception record table for storing the securities code and banner identifier received from the main server together with the reception date and time, and the control unit, as means for realizing by operating the processing program, a connection destination determination means and a private transaction transfer means The connection date determination means receives the securities code and banner identifier from the advertiser server and the reception date / time is within the trading time at the stock exchange designated by the customer device. Whether or not it is within trading hours, the customer device is connected to the stock exchange server based on the information of the corresponding connection destination in the stock exchange attendance time table. If the private transaction transfer means is outside the transaction time, the customer device is connected to the private transaction site with the address stored in the storage unit, and the received transaction code screen is displayed on the display unit of the customer device. It is characterized by doing.

  According to the present invention, in the transaction system, the advertiser server connected to the securities company server includes at least a control unit and a storage unit, and the storage unit stores advertisement contents displayed on the customer device, Information on connection destinations, securities codes of advertiser companies and banner identifiers of advertisements are stored, and the control unit includes advertisement content display means and transaction site connection means as means for realizing by operating the processing program. The advertisement content display means displays and outputs the advertisement contents stored in the storage unit on the display unit of the customer device, and the transaction site connection means inputs a transaction instruction from the customer device on the display screen of the displayed advertisement content. Information of the connection destination of the securities company server stored in the storage unit is connected to connect the customer device to the securities company server, and the securities code and banner identification stored in the storage unit are also acquired. And transmits the child to the securities company server.

  According to the present invention, in the transaction system, the storage unit of the securities company server stores the user identifier and the password of the customer in association with each other, and the control unit of the securities company server operates the processing program to realize the means. A login unit and a user authentication unit, and when the login unit is connected from the advertiser server to the securities company server, the login screen is displayed on the display unit of the customer device and the user identifier and the password are input. The user authentication means determines whether the user identifier and password entered on the login screen are compared with the user identifier and password stored in the storage unit, and determines whether or not the connection is appropriate. If it is inappropriate, an account opening screen is displayed and output on the display unit of the customer apparatus.

  In the transaction system according to the present invention, in the storage unit of the securities company server, a banner identifier table that stores a content number and a banner identifier of an advertisement related to an advertiser company name in association with each other, and corresponds to the advertiser company name A securities code table that stores securities codes to be stored, and a control unit of the securities company server includes a transaction contribution advertisement statistical processing means as means for operating the processing program, and the transaction contribution advertisement statistical processing means receives Referring to the securities code, banner identifier, and time stored in the record table, the advertiser company name is identified from the securities code in the securities code table, the content number of the advertisement content is identified from the banner identifier in the banner identifier table, and the specified period In particular, it performs statistical processing to calculate the number of accesses to other private transaction sites via advertisements of a specific company. To.

  According to the present invention, in the transaction system, the customer device accesses a terminal device such as a computer, a mobile phone, or a personal information terminal that is connected to the network and displays an advertisement, or a site related to a broadcast program. It is an interactive television that displays advertisements.

  According to the present invention, the connection destination determination means realized by the control unit of the securities company server receives the securities code and the banner identifier from the advertiser server within the transaction time at the stock exchange in which the reception date and time is specified by the customer device. Is determined by referring to the stock exchange meeting time table, and if it is within the trading time, the customer device is connected to the stock exchange server based on the information of the corresponding connection destination in the stock exchange meeting time table. If the connection and private transaction transfer means is outside the transaction time, the customer device is connected to the private transaction site of the address stored in the storage unit and the transaction screen for the received stock code brand is displayed on the display unit of the customer device. Since it is a transaction system that displays and outputs, there is an effect that it is possible to easily carry out stock transactions of companies via advertisements.

  According to the present invention, the transaction contribution advertisement statistical processing means realized by the control unit of the securities company server refers to the securities code, banner identifier, and time stored in the reception record table, and advertises from the securities code in the securities code table. The above trading system that identifies the main company name, identifies the content number of the advertisement content from the banner identifier in the banner identifier table, and performs statistical processing to calculate the number of accesses to private transaction sites via advertisements of the specified company during the specified period Therefore, it is possible to report the transaction status via the advertisement to the advertiser.

Embodiments of the present invention will be described with reference to the drawings.
[Outline of the embodiment]
In the transaction system according to the embodiment of the present invention, when the customer apparatus selects a stock transaction from a corporate advertisement, the advertiser server that displays the advertisement connects to the securities company server and transmits a securities code and a banner ID. The securities company server performs login processing, connects to the stock exchange server if it is within the business (transaction) time of the stock exchange, and if it is outside the exchange trading time and is during the PTS trading time, the PTS Connected to a trading site to process PTS transactions. During the night outside the stock exchange business hours, customers often have access to corporate product advertisements, and during that time they can easily transition from advertising to stock trading. There is an effect that can be done.

[Outline of this system]
A transaction system according to an embodiment of the present invention will be described with reference to FIG. FIG. 1 is an overall configuration diagram of a transaction system according to an embodiment of the present invention.
As shown in FIG. 1, a transaction system (this system) according to an embodiment of the present invention basically includes a securities company server 1, an advertiser server 2, a stock exchange server 3, and a customer device 4. Have.

Each server described above is realized by a computer and basically includes a control unit, a main memory, a storage unit, and an interface unit connected to a network.
In addition, a plurality of advertiser servers 2, stock exchange servers 3, and customer apparatuses 4 are usually connected to a network.

[Each part]
[Securities company server 1]
The securities company server 1 is a server that provides a PTS trading site. The customer (user) logs in and connects to the stock exchange server 3 if the stock exchange is open (within trading hours). When it is not the time zone, the transaction is transferred to the PTS transaction site and the transaction process is executed.

In addition, when connected via the advertiser server 2, the securities company server 1 counts the number of times of connection (access) to the PTS trading site via a specific advertisement during a specific period, and calculates the statistics of the advertisement that contributed to the stock transaction. Calculate.
The PTS (Proprietary Trading System) here refers to private transactions.

[Advertiser server 2]
The advertiser server 2 provides an advertisement of the advertiser or IR information. When an instruction of “transaction” is input on the advertisement display screen or the IR display screen, the advertiser server 2 is connected to the securities company server 1 and the securities company. The securities code and banner ID (identifier) are transmitted to the server 1. A banner ID is also assigned to the IR display screen.
The securities code here is a stock code for domestic stocks, regardless of domestic or overseas securities.

[Stock Exchange Server 3]
The stock exchange server 3 provides a stock exchange site in a time zone in which the stock exchange is operating (traded) and executes transaction processing. A plurality of stock exchange servers 3 are installed according to a plurality of domestic and foreign exchanges.

[Customer device 4]
The customer device 4 is a terminal device that can be connected to a network such as a customer's personal computer (PC), interactive television, mobile phone, PHS (Personal Handyphone System), PDA (Personal Digital Assistants).

  When the customer apparatus 4 is a PC, a mobile phone, a PHS, or a PDA, the banner advertisement is displayed by connecting to the Internet, and when the display of the advertisement or the like is instructed, the detailed advertisement provided by the advertiser server 2 is displayed. Display on the screen.

Further, if the customer apparatus 4 is an interactive television, a detailed advertisement provided by the advertiser server 2 is displayed by accessing a site related to the program being broadcast, displaying information about the product, and selecting the information. Display on the display screen.
Further, the customer device 4 can access the IR page of the company provided by the advertiser server 2 and connect to the securities company server 1 from the page.

[Details of each part]
[Securities company server 1]
As shown in FIG. 1, the securities company server 1 basically includes a control unit 11, a main memory 12, a storage unit 13, and an interface unit 14 as an internal configuration.
The storage unit 13 stores programs, various tables, data, and the like necessary for processing.
The main memory 12 is a work memory, in which a program loaded from the storage unit 13 is expanded and executed.
The control unit 11 loads a processing program stored in the storage unit 13 and develops it in the main memory 12 so that the following processing means can be executed.

[Various tables]
Next, various tables stored in the storage unit 13 will be described with reference to FIGS. 2 is a schematic diagram of a stock exchange attendance time table, FIG. 3 is a schematic diagram of a banner ID table, FIG. 4 is a schematic diagram of a securities code table, and FIG. It is the schematic of the reception recording table which memorize | stores the received content.

[Stock exchange attendance time table: Fig. 2]
As shown in FIG. 2, the stock exchange witness time table stores the connection destination of the stock exchange server 3 to which the securities company server 1 connects in response to a request from the customer and the stock exchange witness time (transaction start and end times). Has been.

  The stock exchange attendance time table is used by the control unit 11 to determine whether or not the current time is within the attendance time of the stock exchange that the customer wishes to connect to. The destination is referred to and connection processing is performed.

[Banner ID table: Fig. 3]
As shown in FIG. 3, the banner ID table is a table that stores a banner ID for the content number of the advertisement of the advertiser (company IR). The banner ID table is used for statistical processing of transaction contribution advertisements.

[Securities code table: Fig. 4]
As shown in FIG. 4, the securities code table is a table that stores the company name of the advertiser (company IR) and the securities code in association with each other. The securities code table is used for statistical processing of transaction contribution advertisements.

[Reception record table: FIG. 5]
As shown in FIG. 5, the reception record table is a table that stores the securities code and banner ID transmitted from the advertiser server 2 together with the reception time. Based on the securities code stored in the reception record table, the transaction is transferred to the brand on the PTS trading site. The reception record table is also used for statistical processing of transaction contribution advertisements.

[Various means]
Processing means realized by the control unit 11 are login means, user authentication means, connection destination determination means, PTS transaction transition means, transaction contribution advertisement statistical processing means, and the like.

[Login means]
The log-in means is a means for displaying a log-in screen on the display unit of the customer apparatus 4 when a connection request is made from the advertiser server 2 to the securities company server 1, and prompts the user to input a user ID and password.

[User authentication method]
The user authentication means stores the user ID and password of the customer in association with each other in the storage unit 13 of the securities company server 1, and whether or not the user ID and password entered on the login screen provided by the login means are appropriate. If it is appropriate (if user authentication is performed), the connection destination determination means is operated. If it is not appropriate, an account opening screen for the customer is displayed to prompt an account opening.

[Destination determination means]
When the user authentication is performed, the connection destination determination means indicates whether or not the current time is within the business (transaction) time of the stock exchange that the user wishes to trade. If it is within the trading hours of the desired stock exchange, refer to the information on the connection destination in the stock exchange witness time table for the relevant securities. If it is connected to the exchange server 3 and it is out of time, the PTS transaction transfer means is activated.
When user authentication is performed, it is possible to select which stock exchange the customer wishes to trade on the display unit of the customer device 4, and the customer can select the desired stock exchange on the display screen. Will be specified.

[PTS transaction transfer means]
The PTS transaction transfer means transfers to the PTS transaction site with reference to the address of the PTS transaction site stored in the storage unit 13 when the current time is outside the business hours of the stock exchange that the customer wishes to trade. The securities code, banner ID, and time transmitted from the advertiser server 2 are stored in the reception record table of the storage unit 13.
Then, based on the received securities code, the PTS transaction transition means displays a stock transaction screen corresponding to the code and executes the transaction.

[Trade contribution advertising statistics processing means]
The transaction contribution advertisement statistical processing means is specified by using the securities code, banner ID, and time stored in the reception record table of the storage unit 13 by the PTS transaction migration means, and further referring to the banner ID table and the securities code table. The number of accesses to another PTS transaction site via advertisements of a specific company during the period is calculated, and statistical processing is performed.

  Information on a specific company is determined by referring to the securities code table based on the securities code stored in the reception record table, and the information via the advertisement is determined based on the banner ID stored in the reception record table. The determination is made with reference to the ID table.

  In addition, the statistical processing calculates a ranking indicating which advertisements are passed through, a ratio (%) of the routed advertisements in the whole, a time zone with a high access, and the like. This can be calculated as the number of accesses in a specific period. The statistical results obtained in this way serve as a material for reporting the transaction status via the advertisement to the advertiser.

[Advertiser server 2]
The advertiser server 2 is configured by a computer similar to the securities company server 1, and the control unit loads a program stored in the storage unit and expands it in the main memory, thereby displaying an advertisement content display unit and a transaction site connection unit. Etc. can be realized.

[Advertising content display means]
The advertisement content display means displays the advertisement content of the corresponding product or service stored in the storage unit when connected to the advertiser server 2 by being instructed to display the banner advertisement from the customer device 4. Therefore, the content of the advertisement content to be displayed and output is stored in the storage unit of the advertiser server 2 together with the content number.
In the displayed advertisement content, a “transaction” button is also displayed.

[Transaction site connection method]
When the “transaction” button in the advertisement content is clicked (transaction instruction), the transaction site connection means starts processing, acquires the information of the connection destination of the securities company server 1 stored in the storage unit, and the customer apparatus 4 Is connected to the securities company server 1. Specifically, the transaction site in the securities company server 1 is accessed.

Next, when accessing the transaction site, the transaction site connection means transmits the securities code and banner ID assigned to the “transaction” button of the advertisement content to the securities company server 1. Accordingly, the storage unit of the advertiser server 2 stores the securities code and the banner ID in association with the “transaction” button.
The banner ID and the content number of the advertisement content are associated with each other on a one-to-one basis.

[Whole process]
The outline of the processing in this system is as follows. When the customer device 4 accesses the advertiser server 2 from information related to the advertisement and displays the advertisement content, and indicates “transaction” therein, the advertiser server 2 While being connected to the securities company server 1, the securities code and the banner ID are transmitted.

  The securities company server 1 displays a login screen for the customer device 4 and, when the user authentication is obtained, determines whether the customer is within the business hours of the stock exchange that the customer wishes to trade. For example, the customer apparatus 4 is connected to the stock exchange server 3.

Moreover, if it is outside business hours, the securities company server 1 will transfer to a PTS transaction site, and will perform a transaction.
In addition, the securities company server 1 periodically performs statistical processing to acquire information about advertisements that have contributed to the transaction.

[Processing at securities company server: Fig. 6]
Next, processing in the securities company server 1 in this system will be described with reference to FIG. FIG. 6 is a flowchart showing processing of the securities company server.
As shown in FIG. 6, the processing in the control unit 11 of the securities company server 1 displays a login screen on the customer apparatus 4 when there is an access from the advertiser server 2 (S1). The process S1 is executed by the login means.

In the login screen, it is determined whether or not the input user ID and password are appropriate (S2). If not (No), an account opening screen is displayed (S3).
Then, it is determined whether or not an account opening instruction has been input (S4). If no instruction is input (in the case of No), the process is terminated, and if an instruction is input (in the case of Yes), an account is opened. Is performed (S5), and the process is terminated.

  If the input user ID and password are appropriate (in the case of Yes) in the determination process S2, user authentication processing is performed (S6). The processes S2 to S6 are executed by the user authentication unit.

Next, it is determined whether it is within stock exchange business hours (S7). If it is within business hours (Yes), processing for connecting to the stock exchange business site is performed (S8).
Moreover, if it is outside the stock exchange business hours (in the case of No), processing for connecting to the PTS trading site is performed (S9). The processes S7 to S9 are executed by the connection destination determination unit.

  And the process which displays the transaction screen in PTS is performed (S10), it is further determined whether transaction is completed (S11), and a transaction will be complete | finished if transaction is completed (in the case of Yes). The processes S10 to S11 are executed by the PTS transaction transfer means.

[Effect of the embodiment]
According to the present system, since it is possible to easily shift to stock trading via advertisement, there is an effect that the company can increase the number of shareholders by linking the product brand and the company together with the company advertisement.

  According to this system, a customer can directly connect to a stock trading site from an image of corporate advertisement, advertisement, etc., and further, it is possible to realize a transaction with a high probability of establishment by making a market performed by a securities company.

  In addition, according to the present system, the night when it is outside the trading hours of the exchange is a time zone in which business advertisements are often seen by customers, but the effect of being able to trade using PTS during that time zone. is there.

  In addition, a securities company can obtain a contract fee with a company by providing a place for buying and selling stocks of a company that is an advertiser and providing statistical results to the company through transaction contribution statistical processing. Revenue can keep customer fees low and increase transactions.

  In addition, according to this system, since the number of accesses to the PTS transaction site is calculated for each specific period via the advertisement of the specific company by the transaction contribution advertisement statistical processing means, the transaction for the advertiser via the advertisement is calculated. It has the effect of reporting the situation.

  The present invention is suitable for a trading system that can easily carry out stock trading of a company via an advertisement.

It is the whole transaction system lineblock diagram concerning an embodiment of the invention. It is the schematic of a stock exchange attendance time table. It is the schematic of a banner ID table. It is the schematic of a securities code table. It is the schematic of the reception recording table which memorize | stores the content received from the advertiser server. It is a flowchart which shows the process of a securities company server.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Securities company server, 2 ... Advertiser server, 3 ... Stock exchange server, 4 ... Customer apparatus, 11 ... Control part, 12 ... Main memory, 13 ... Memory | storage part, 14 ... Interface part

Claims (5)

A transaction system having a securities company server that accesses an advertisement provided by an advertiser server from a customer apparatus and is connected when a transaction instruction is made,
The securities company server includes at least a control unit and a storage unit,
The storage unit stores start and end of transactions at a plurality of stock exchanges, a stock exchange attendance time table for storing connection destinations, and a stock code and a banner identifier received from the advertiser server together with a reception date and time. A recording table,
The control unit includes a connection destination determination unit and a private transaction transfer unit as a unit for operating and realizing the processing program,
Whether the connection destination determination means receives the securities code and the banner identifier from the advertiser server is within the trading time at the stock exchange designated by the customer device, the stock exchange witness time table If it is within trading hours, the customer device is connected to the stock exchange server based on the information of the corresponding connection destination in the stock exchange attendance time table,
If the private transaction transfer means is outside the transaction time, the customer device is connected to the private transaction site at the address stored in the storage unit, and a transaction screen for the received stock code brand is displayed on the display unit of the customer device A transaction system characterized by display output. The advertiser server connected to the securities company server includes at least a control unit and a storage unit,
The storage unit stores the advertisement content displayed on the customer device, stores information on the connection destination of the securities company server, the securities code of the advertiser company, and the banner identifier of the advertisement,
The control unit includes an advertisement content display means and a transaction site connection means as means for operating and processing a processing program,
The advertisement content display means displays and outputs the advertisement content stored in the storage unit on the display unit of the customer device,
When the transaction instruction is input from the customer device on the display screen of the displayed advertisement content, the transaction site connection means acquires information on a connection destination of a securities company server stored in the storage unit, and the customer 2. The transaction system according to claim 1, wherein an apparatus is connected to the securities company server, and the securities code and banner identifier stored in the storage unit are transmitted to the securities company server. The storage unit of the securities company server stores the customer user identifier and password in association with each other,
The control unit of the securities company server includes a log-in means and a user authentication means as means for operating and executing a processing program,
When the log-in means is connected from the advertiser server to the securities company server, the log-in screen is displayed on the display unit of the customer device to prompt the user to enter a user identifier and password,
The user authentication means compares the user identifier and password input on the login screen with the user identifier and password stored in the storage unit to determine whether or not the connection is appropriate. The transaction system according to claim 1 or 2, wherein the means is operated, and if it is inappropriate, an account opening screen is displayed on the display unit of the customer apparatus. In the storage unit of the securities company server, a banner identifier table for storing the content number of the advertisement content related to the advertiser company name and the banner identifier in association with each other, and a securities code table for storing the securities code corresponding to the advertiser company name And
The control unit of the securities company server includes a transaction contribution advertisement statistical processing means as a means for operating and realizing a processing program,
The transaction contribution advertisement statistical processing means refers to the securities code, banner identifier, and time stored in the reception record table, identifies the advertiser company name from the securities code in the securities code table, and from the banner identifier in the banner identifier table The transaction system according to any one of claims 1 to 3, wherein a statistical process is performed for identifying a content number of advertisement contents and calculating the number of accesses to another private transaction site via advertisements of a specific company in a specific period. .   A customer device is a terminal device such as a computer, mobile phone, personal information terminal, etc. that displays advertisements by connecting to a network, or an interactive television that displays advertisements by accessing a site related to the program being broadcast. The transaction system according to any one of claims 1 to 4, wherein:

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