JP2009015430A - Item information guide system and its information guide method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an item information guide method for increasing user's eagerness to use and purchase, while reducing the burden on costs of a user, a seller or the like. <P>SOLUTION: This item information guide method for providing guide information based on item information to be provided by an item provider, and for guiding a user to item information corresponding to the taste of the user includes the steps of: transmitting guide mail to the user; recognizing the contents of answer mail received from the user; adding points to the user who has transmitted the answer mail; detecting guide information suitable for the contents of the recognized answer mail; determining the information of the guide mail to be transmitted to the user by referring to the detected guide information; transmitting the information of the guide mail to the user; and repeating from the recognition step to the transmission step until the information of the guide mail disappears. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an item information guidance system and an information guidance method thereof, and more particularly to a sales promotion method using an electronic mail and an Internet browsing function of an IT device via an information network.

  Conventionally, sales promotion of products and services using e-mails of IT devices (hereinafter collectively referred to as “items”) has been widely carried out. Created, set and sent, and responded to replies from recipients, such as replies at the discretion of the salesperson. For this reason, it has a lot of human load or it is difficult to reply at an appropriate timing.

  In addition, the seller must increase the number of sales staff in order to increase sales, and it takes a lot of time and money to educate the sales staff and improve their performance. In addition, advertising costs for flyers, direct mail, etc. to discover and purchase customers (users) each time are enormous.

  As a method for solving such a difficulty, a network system for matching a customer (user) and a website operator (seller) on a computer network has been developed.

  For example, Patent Document 1 discloses a network system that determines a website belonging to a category requested by a user and accesses the website. Based on user attribute data and site attribute data, a computer program (network navigation system) provided in a user terminal guides a user-desired website. By using this network, it is considered that the seller can search for a desired item in a shorter time without the seller having to deal with many salespersons.

  However, the network system requires that the user purchases the computer program or distributes the program by an intermediary between the user and the seller. For this reason, it is considered that considerable cost and time for advertisement / distribution etc. are required to widely recognize and disseminate the network system to users and increase their willingness to purchase.

  In addition, a sales promotion system has been developed to increase the user's desire to use the point system. For example, in Patent Document 2, it is possible to easily create a questionnaire interactively and reflect it in the browser, as well as to estimate the questionnaire online by the survey client, sell the survey report, and give points to the survey respondents. A questionnaire system including an exchange with a product and its operation method are disclosed. This system is a member-based questionnaire site, but there is no cost for enrollment such as purchasing a dedicated program, and points can be obtained by interactively answering the questionnaire and exchanged for products.

  However, in the system as described in Patent Document 2, points for exchanging merchandise and prizes are given only when responding to questionnaires or purchasing merchandise. A significant increase in the browsing level of can't be expected.

JP-A-2002-7459 Japanese Patent Laid-Open No. 2002-24474

  Accordingly, the present invention provides an item information guidance system and an information guidance method thereof that reduce the cost burden of any of users, sellers, and both intermediaries as much as possible, and increase user's use / purchasing motivation. With the goal.

  An item information guidance system according to the present invention includes an item information database that stores item information including item attributes provided by an item provider, a navigation information database that stores guidance information corresponding to the item information, and a user An item information guidance system that includes a user management database for managing user information including points accumulated by the user, and guides the user to the item information corresponding to the user's preference via the network, from the user's terminal A receiving unit that receives an answer mail via the network, a recognition unit that recognizes the content of the answer mail received from the receiving unit, and the guidance information that matches the content of the answer mail recognized by the recognition unit, A detection unit for detecting from a navigation information database, and the detection unit A determination unit that determines information on a guide mail to be transmitted to the user with reference to the detected guide information; and a transmission unit that transmits information on the guide mail determined by the determination unit to the user via the network; The determination unit that has received the reply mail from the user via the network, the reception unit, the recognition unit, and the detection unit has the user's points accumulated in the user management database, Add predetermined points.

  In the item information guide system according to the present invention, each time the determination unit transmits the information of the guide mail to the user via the transmission unit and the network, the user information stored in the user management database is stored. A predetermined point may be added to the point.

  In the item information guidance system according to the present invention, the user information in the user management database may include information related to the user's mail address, the transmission date and time and / or the transmission interval of the guidance mail specified by the user.

  In the item information guidance system according to the present invention, the determination unit sends the information of the guidance mail to the user at a transmission date and time specified by the user or at a transmission interval via the transmission unit and the network. Can be sent.

In the item information guidance system according to the present invention, the determining unit sends the item information of the purchased item designated by the user in the reply mail together with the user information of the user to the item provider of the purchased item. Sent over the network,
The determination unit that has received an e-mail from the item provider through the network, the receiving unit, the recognizing unit, and the detecting unit that notifies the user that the transaction has been completed is based on the user's point in the user management database. A predetermined point may be subtracted.

The item information guidance method according to the present invention is an item information guidance method for providing guidance information based on item information provided by an item provider and guiding a user to the item information corresponding to the user's preference, Sending a guide email to the user;
Recognizing the contents of the answer mail received from the user, adding points to the user who sent the answer mail, detecting guidance information matching the contents of the recognized answer mail, and the detection Determining the information of the guide mail to be transmitted to the user with reference to the guide information, the step of transmitting the information of the guide mail to the user, and the step of recognizing until the information of the guide mail disappears The adding step, the detecting step, the determining step, and the transmitting step are continuously repeated.

  Since the item information guidance system of the present invention has guidance information corresponding to the item information, it can accurately detect a user's favorite item from the user's answer and quickly return the corresponding guidance information to the user.

  In addition, each time the user receives a guide mail and / or every time an answer mail is sent, the user is given a point for item discount. Can be increased. At the same time, it can be expected to have a sales promotion effect that can promote more member registrations and increase the browsing rate.

  In addition, since the user can set the specified day of the week and the specified time for the guide mail of product information, etc., it is possible to distribute information adapted to the user's convenience and promote efficient sales activities can do.

Furthermore, by building knowledge about products to be sold and excellent sales stories (know-how) for each item, it is possible to deal with an unlimited variety of users and increase sales performance at a low price.

  Hereinafter, the item information guidance system and the information guidance method concerning the present invention are explained using figures. In the present specification and each drawing, the same reference numerals are used for the same components.

  The item information guidance system 10 according to the present invention includes an item information database 50 that stores item information provided by the item provider 80, a navigation information database 52 that stores guidance information corresponding to the item information, and user information. The item information guidance system includes a user management database 54 to be managed, and guides the user 70 to item information corresponding to the user's 70 preferences via the network 1. Here, the item information includes item attributes, and the user information includes points accumulated by the user 70. Each database 50, 52, 54 is composed of a hard disk or a known storage medium.

  The item provider 80 is a seller or provider of an item (product or service), and the user 70 is a customer who communicates an email with the item information guidance system 10 via the network 1, and the item information guidance system. Reference numeral 10 denotes a terminal user who guides a desired item by sending an e-mail. As described later, the user 70 can become a member of the system by registration in the item information guidance system 10.

  The terminal used by the user 70 may be a home personal computer or the like, but is preferably a mobile terminal such as a mobile phone or a PDA (personal digital assistant). The item information guidance system 10 can communicate with the user 70 even when the user 70 is out for a short time, can increase the communication frequency, and can maintain the user's willingness to purchase.

  In this specification, the mail that the item information guidance system 10 transmits to the user 70 is referred to as “guidance mail”, and the mail that the user 70 transmits to the item information guidance system 10 is referred to as “answer mail”.

  “Item attribute” includes all information belonging to the item itself, such as item name, type, price, date of manufacture (provision), type, color, etc. “Item information” refers to the item attribute And the information of the item provider 80 such as the name (name), telephone number, address, e-mail address, and homepage address of the item provider 80 that provides the item.

  The item provider 80 makes a contract with an administrator of the item information guidance system 10 in advance and registers the item information of the item provided by the item provider 80 in the item information database 50. This contract and registration can also be performed via the network 1.

  “Guidance information” includes, in addition to questions regarding individual attributes of items, questions that guide the user 70 to items according to the user's 70 preferences, and questions such as advertisements. The above-mentioned “question for advertisement” means “question that guides the user 70 to the item according to the user's taste”, such as “a new product XX has come out but are you interested?” Is a question such as “You are interested in golf, but are you interested in the well-established XX shaft putter?” There are the following three colors, but which one is your favorite color: 1. Red 2. Black 3. White The contents of the questions are embodied and subdivided for each type of item in the order of the more general “questions for advertisements” to “questions regarding individual attributes of items”.

  “Guidance information” is pre-ordered for items provided by the item provider 80 in the order of generalized / greeting questions to specific / subdivided questions, or simple questions to more advanced questions. It is set by the administrator of the item information guidance system 10 and is ranked and stored in the navigation information database 52. For example, rank 1, rank 2,..., Rank n (n is an integer of 2 or more) depending on the degree of difficulty, from more general / greeting and simple questions to more advanced and specialized questions. Rank as follows.

  The “user information” includes the points accumulated when the user 70 communicates with the item information guidance system 10 as described above, the mail address of the user 70, the transmission date and time of the guidance mail designated by the user 70, and / or Or it includes information about the transmission interval. As described later, when the user 70 wishes to register as a member, the user management is performed as “user information” including various information such as the user's name, telephone number, postal code, date of birth, occupation, hobby, and taste. It may be entered into the database 54.

  The item information guidance system according to the present invention is based on customer development know-how with abundant sales experience, in accordance with a sales promotion scenario according to the degree of understanding of the customer (also referred to as “user” in this specification). By providing multiple guide mail texts and transmission intervals according to the reply contents in advance and automatically sending them in order according to replies and responses, it is possible to provide reliable promotional activities at a very low cost. is there.

  Therefore, the item information guidance system 10 according to the present invention includes a receiving unit 12 that receives an answer mail from the terminal of the user 70 via the network 1, and a recognition unit 16 that recognizes the content of the answer mail received from the receiving unit 12. The guidance information that matches the content of the reply mail recognized by the recognition unit 16 is transmitted to the user 70 with reference to the detection unit 20 that detects from the navigation information database 52 and the guidance information detected by the detection unit 20. A determination unit 22 that determines information on the guide mail; and a transmission unit 14 that transmits the information on the guide mail determined by the determination unit 22 to the user 70 via the network 1.

  In the item information guidance system 10, the determination unit 22 that has received the reply mail from the user 70 via the network 1, the reception unit 12, the recognition unit 16, and the detection unit 20 receives the user 70 stored in the user management database 54. A predetermined point is added to the point.

  The point given to the user 70 by the information guidance system 10 of the present invention has a financial property. When the user 70 purchases an item guided by the information guidance system 10 as described later, the user 70 The item can be purchased at a price obtained by discounting the amount corresponding to the points accumulated by the person from the selling price of the item. The converted amount per point is determined by the contract between the information guide system 10 (the administrator) and the item provider 80 or at the discretion of the administrator. For example, the converted amount is 1 yen per point, and the converted amount is known to the user 70. The

  The operation of each component of the item information guidance system 10 (hereinafter simply referred to as “system 10” for the sake of simplicity) will be described below.

The network 1 is typically the Internet, but a LAN (Local Area
Network) or other known information network. The system 10 may be a server system that can communicate with the user 70 and the item provider 80 through the network 1.

  First, the user 70 that has received the guidance mail from the item information guidance system 10 via the network 1 transmits a reply mail to the system 10 according to interest, and the receiving unit 12 of the system 10 receives the reply mail. As will be described later, the first guidance sentence to be transmitted to the user 70 may be a blank e-mail or an e-mail inviting a member solicitation.

  The answer mail is sent to the recognition unit 16, and the recognition unit 16 recognizes the content of the answer mail. For example, when the question of the guidance mail is in a selection format from options, it is recognized as the meaning meaning the answer of the number selected by the user 70. Further, when the question of the guide mail requests an answer in text, the answer text is converted into a code that can be recognized by a computer using known text comprehension software or the like. That is, the recognizing unit 16 converts the content of the reply mail to the content most suitable for the information stored in the item information database 50, the navigation information database 52, and the user management database 54 in advance.

  The detection unit 20 searches the item information database 50 based on the content of the recognized reply mail sent from the recognition unit 16 to obtain related item information, and is associated with the item information in advance. The guide information is searched from the navigation information database 52. The item information and guidance information of the search result are sent to the determination unit 22.

  The determination unit 22 compares the obtained guidance information with the guidance mail (previously stored in the user management database 54 as described below) sent to the user 70, and concretizes and subdivides from the previous guidance mail. The selected high-ranked question is selected as information of the guide mail. When communication progresses and the guidance information of a higher rank than the previously transmitted guidance email is exhausted, the determination unit 22 selects all or part of the item information obtained from the detection unit 20 as the next guidance email information. do it.

  The information of the selected guide mail is sent from the determination unit 22 to the user management database 54 and stored as history for each user 70 as user information. At the same time, the information of the guide mail is transmitted to the transmission unit 14 and transmitted to the user 70 via the network 1.

  The recognition unit 16, the detection unit 20, and the determination unit 22 are each configured by a computer. These may be configured as a single computer.

  Each part of the system 10 operates as described above, and the item information guidance system 10 and the user 70 communicate with each other. Next, an information guidance method in which the item information guidance system 10 guides the user 70 to a desired item will be described. .

  The item information guidance method according to the present invention is an item information guidance method for providing guidance information based on item information provided by an item provider 80 and guiding the user 70 to item information corresponding to the user's 70 preferences. The process includes the following steps.

(1) A step of sending a guide mail to the user 70 (2) A step of recognizing the contents of the reply mail received from the user 70 (3) A step of adding points to the user 70 who sent the reply mail (4) A recognized reply Step of detecting guidance information suitable for the content of the email (5) Step of determining guidance email information to be transmitted to the user with reference to the detected guidance information (6) Sending guidance email information to the user 70 Step (7) A step of continuously repeating the step of recognizing, adding, detecting, determining, and transmitting until there is no information in the guide mail

  In step 1, first, a guide mail is transmitted from the system 10 to the user 70 via the network 1. The guide mail is automatically sent by the determination unit 20 of the system 10 according to the selection program, or the guide mail text for the sales promotion theme selected by the administrator of the system 10 is sent. The guide message may be a blank e-mail or a mail message inviting members. As for the text of the guide mail, the determination unit 20 is programmed so as to advance from the rank with the lower difficulty level to the higher rank among the above-mentioned questions of the guide information set for each sales promotion theme.

  In the guidance mail, membership registration guidance to the system 10 (including withdrawal notice and transmission refusal guidance) and mail sending designation guidance (sent date / time, day of week, time zone, time interval, etc.) desired by the user 70 are always linked. It is preferable that the user 70 can select an entry / exit or a communication date / time at any time.

  In addition, the transmission destination of the first guidance mail, that is, the user 70 may be arbitrarily selected. The user 70 may be a member or a non-member, and may be the user 70 that the system 10 transmits for the first time.

  The user 70 that has received the guidance mail transmits an answer mail to the system 10 according to his / her interest. At the time of this transmission, the user 70 can designate the date and time of communication with the system 10, the time interval, etc., and can register for membership or withdrawal from the system 10 if desired.

  Member registration is performed after the user 70 has read the member registration guide and agreed to the contract. The system 10 preferably gives the member some kind of privilege, for example, treatment such as adding points to the member every month. Or you may add the point added to a member whenever a reply mail is transmitted from a nonmember. The member information is stored in the user management database 54 as user information as described above.

  Next, in step 2, the receiving unit 12 of the system 10 receives the reply mail from the user 70, and the recognition unit 16 recognizes the content of the reply mail. The contents of recognition are as described above.

  In step 3, points are added to the user 70 who sent the answer mail. The addition of points may be performed by the recognition unit 16 or may be performed by the determination unit 22 in step 5.

  The point is that the user 70 reads the guidance email sent by the system 10 and gives the reply email to the system 10 as a gift. Therefore, regardless of the content of the reply email, the user 70 is a member or a nonmember Regardless of whether it is a first-time guide mail recipient or not, it is added for each user 70. In addition, even when communication is performed a plurality of times for the same sales promotion theme, a predetermined point corresponding to the rank degree or the like is added to the same user 70 for each communication.

  Alternatively, even when the user 70 does not reply the reply mail, points may be added to the user 70. By adding to the user 70 a point equivalent to the transmission fee of the reply mail, the user's willingness to communicate with the system 10 can be increased. In this case, the determination unit 22 adds points when a guide mail is transmitted to the user 70.

  In step 4, as described above, the detection unit 20 searches the item information database 50 and the navigation information database 52 based on the contents of the recognized answer mail, and item information related to the answer mail. And the guidance information matched beforehand with this item information is transmitted to the determination part 22.

  In step 5, the determination unit 22 compares the obtained guidance information with the guidance mail previously sent to the user 70, and guides a question with a high rank that is embodied and subdivided from the previous guidance mail. Select as information.

  As described above, when the guide information of a higher rank than the guide mail transmitted last time is exhausted, it means that the guide to the user 70 has matured, so the determination unit 22 uses the item information obtained from the detection unit 20 as a guide. Select as the information for the next guidance email. In this case, the personal information of the item provider 80 such as the telephone number and address of the item provider 80 may be excluded from the item information as the information of the guide mail.

  In step 6, the transmission unit 14 transmits the information on the guide mail determined by the determination unit 22 in step 5 to the user 70 via the network 1.

  When the user 70 operates the above-mentioned mail transmission designation guide by reply mail and designates or changes the transmission date / time, day of week, time zone, time interval, etc., the transmission unit 14 designates the date / time designated by the user 70 Send a guide email to etc. In this case, the detection unit 20 may search the user management database 54 based on the mail address of the answer mail, and may transmit the user information together with the item information and the guidance information to the determination unit 22. User information may be retrieved from the user management database 54 by searching. The determination unit 22 extracts information specified at the time of transmission from the user information, and controls the transmission unit 14 to transmit a guide mail at the specified date and time.

  Although communication between the system 10 and the user 70 is established in steps 1 to 6 described above, the system 10 continuously repeats steps 2 to 6 as shown in FIG. 2 until there is no guide mail information (step 2). 7).

  The above “until the information of the guide mail disappears” means that the guide information of higher rank than the guide mail transmitted last time is exhausted. When the information of the guide mail is lost, the determination unit 22 selects the item information obtained from the detection unit 20 as the information of the next guide mail and transmits it to the user 70.

  When the item information is transmitted to the user 70 as the final guide mail, the system 10 guides the item desired by the user 70 in communication with the user 70 and achieves the predetermined purpose of the system 10. .

  However, the user 70 changes his mind to the final guide mail of the system 10, and an answer mail (referred to as “new selection mail” in this specification) corresponding to the guide mail of lower rank is used. If it is transmitted to the system 10, the process returns to step 7 again as shown in FIG. 2, and steps 2 to 6 are repeated.

  Even if the system 10 transmits a guidance mail, even if there is no response mail from the user 70, the same guidance mail as the previous time is transmitted at the designated date / time, designated time interval, etc. of the user 70. If the same guidance mail is transmitted a predetermined number of times, for example, three times and there is no response, transmission of the guidance mail for the sales promotion theme is terminated.

  Further, when the user 70 cancels the mail transmission or cancels the registration by reply mail, the user 70 adds a predetermined point to the user 70 as usual, and then stops the transmission of the guide mail of the sales promotion theme.

  A guide mail of another sales promotion theme may be transmitted to the user 70 who has requested cancellation of membership registration or email transmission.

  In the manner as described above, the system 10 can guide to an item desired by the user 70 in communication with the user 70. Finally, a case where the user 70 purchases an item guided by the system 10 from the item provider 80 of the item will be described.

Case (1) When the system 10 transmits item information to the user 70 as a final guide mail, and the user 70 responds to the final guide mail and designates a purchase item in the reply mail;
The determination unit 22 of the system 10 transmits the item information of the purchase item specified by the user 70 in the reply mail together with the user information of the user 70 to the item provider 80 of the purchase item via the transmission unit 14 and the network 1. To do. Based on the contract, the deciding unit 22 that has received from the item provider 80 an e-mail notifying of the sale with the user 70 via the network 1, the receiving unit 12, the recognizing unit 16, and the detecting unit 20 A predetermined point is subtracted from the point of the user 70.

  As described above, since the point conversion amount of the points given to the user 70 by the system 10 is discounted when purchasing the item provided by the item provider 80, the points accumulated at each communication are the user 70. Can significantly increase their willingness to communicate and purchase.

Case (2) The system 10 sends item information to the user 70 as a final guidance mail, and the user 70 does not respond to this final guidance mail;
Even in this case, the user 70 directly communicates by e-mail or the like from the information (e-mail address, homepage address, etc.) of the item provider 80 in the item information described or linked in the final guidance e-mail. From 80, items in the item information can be purchased. When the sale regarding the item with the user 70 is established, the item provider 80 sends an email notifying the establishment of the sale with the user 70 to the system 10 via the network 1 or the like based on the contract with the system 10. The determination unit 22 subtracts a point corresponding to the discount amount from the point of the user 70. Even in this case, the user 70 can purchase a desired item at a price obtained by discounting the point conversion amount.

  In the cases (1) and (2), the communication between the system 10 and the item provider 80 may not be a mail communication via the network 1. Contact by telephone or FAX or direct negotiation may be performed, and the number of points corresponding to the discount can be subtracted manually by the administrator of the system 10.

  As mentioned above, although embodiment of this invention was described, the item information guidance system of this invention and its information guidance method are not limited to the said embodiment.

Hereinafter, the item information guidance system and the information guidance method according to the present invention will be further described with reference to examples. In the following embodiment, item information and guidance information are assumed to be represented in an array as shown in FIG. In FIG. 3, p _i (1 ≦ i ≦ k) is information of the item provider 80, a _i (1 ≦ i ≦ n) is an item attribute, and g _i (1 ≦ i ≦ l) is general. In the text, q _i (1 ≦ i ≦ n) corresponds to the information in the guide mail. Further, it is assumed that the item attribute a _i and the guide mail information q _i are associated with each other in a one-to-one relationship in advance.

  FIG. 4 is an example of the mobile terminal 110 of the user 70 that has received the guidance mail from the system 10. Information 112 of the guide mail is displayed on the upper part of the portable terminal 110. The sentence 114 indicates points added to the user 70 when the user 70 has read the information 112 of the guide mail, and the sentence 116 indicates points accumulated by the user 70 up to this point.

  Furthermore, the text 118 is a mail sending designation guide desired by the user 70 (transmission date / time, day of the week, time zone, time interval, etc.), and the text 120 is a member registration guide to the system 10 (withdrawal guidance, transmission rejection guidance). Included). These guides are always linked so that the user 70 can select / change the entry / exit and the communication date / time at any time.

Table 1 shows an example of mail communication between the user 70 named XX and the system 10. The sales promotion theme of the system 10 is a bag made by △△ company and brand name “□□”. Hereinafter, g ₁ , q ₃ , q ₅ , and g ₄ of the information 112 of the guide mail and the reply mails r ₁ , r ₂ , and r ₃ of the user 70 corresponding to these mails are shown.

In Table 1, reply mail _{r 1} with respect to the guide mail _{g 1} is the answer mail _{r 2} with respect to the guide mail _{q 3,} the answer mail _{r 3} with respect to the guide mail _{q 5,} respectively correspond.

The item attributes a _i are, for example, a ₁ = “bag”, a ₂ = “manufactured by Δ △ company”, a ₃ = “brand“ □□ ””, a ₄ = “price”, a ₅ = “color” "a, invitation _{q 3} for the item attribute _{a 3} is invitation _{q 5} with respect to item attribute _{a 5} are associated in advance, respectively.

  In addition, the present invention can be carried out in a mode in which various improvements, modifications, and changes are added based on the knowledge of those skilled in the art without departing from the spirit of the present invention.

  The item information guidance system and the information guidance method according to the present invention can be used for general business transactions, learning methods for various matters, and the like.

The schematic of the item information guidance system concerning the present invention. The flowchart figure of the item information guidance method which concerns on this invention. The figure showing the structure of the item information used for the item information guidance method which concerns on this invention, and guidance information. The top view of the screen of the portable terminal used for the item information guidance method which concerns on this invention.

Explanation of symbols

1: Network 10: Item information guidance system 12 according to the present invention 12: Receiver 14: Transmitter 16: Recognizing unit 18: Detection unit 20: Determination unit 50: Item information database 52: Navigation information database 54: User management database 70: User 80: Item provider 110: User terminal 112: Information of guide mail 114, 116, 118, 120: Text

Claims (6)

An item information database for storing item information including item attributes provided by an item provider, a navigation information database for storing guidance information corresponding to the item information, and user information including points accumulated by the user are managed. An item information guidance system for guiding the user to the item information corresponding to the user's preferences via a network,
A receiving unit for receiving an answer mail from the user terminal via the network;
A recognition unit for recognizing the content of the reply mail received from the reception unit;
A detection unit that detects from the navigation information database the guidance information that matches the content of the reply email recognized by the recognition unit;
A determination unit that refers to the guidance information detected by the detection unit and determines information of a guide mail to be transmitted to the user;
A transmission unit that transmits information of the guide mail determined by the determination unit to the user via the network;
Have
The determination unit that has received the reply mail from the user via the network, the reception unit, the recognition unit, and the detection unit adds a predetermined point to the user point accumulated in the user management database. Item information guidance system. The determination unit adds a predetermined point to the user's points accumulated in the user management database every time the guide mail information is transmitted to the user via the transmission unit and the network. Item information guiding system according to Item 1. The item information guidance system according to claim 1 or 2, wherein the user information in the user management database includes information on the user's mail address, a transmission date and time and / or a transmission interval of a guidance mail designated by the user. The determination unit transmits the information of the guide mail to the user at a transmission date and time specified by the user or at a transmission interval via the transmission unit and the network. Item information guide system according to item 1. The determination unit transmits the item information of the purchase item specified by the user in the reply email together with the user information of the user to the item provider of the purchase item via the transmission unit and the network,
The determination unit that has received an e-mail from the item provider through the network, the receiving unit, the recognizing unit, and the detecting unit that notifies the user that the transaction has been completed is based on the user's point in the user management database. 5. The item information guidance system according to any one of claims 1 to 4, wherein a predetermined point is subtracted. An item information guidance method for providing guidance information based on item information provided by an item provider and guiding a user to the item information corresponding to the user's preferences,
Sending a guide email to the user;
Recognizing the content of the reply email received from the user;
Adding points to the user who sent the answer email;
Detecting guidance information suitable for the content of the recognized answer mail;
Referring to the detected guide information, determining information of a guide mail to be transmitted to the user;
Sending the information of the guidance email to the user;
Until the information of the guide mail is lost, the step of recognizing, the step of adding, the step of detecting, the step of determining, the step of repeating the step of transmitting,
Item information guidance method including.

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