JP2009009178A - Advertisement information delivery apparatus, advertisement information delivery system, and advertisement information delivery method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement information delivery apparatus, an advertisement information delivery system, and an advertisement information delivery method for deciding delivery of advertisement information high in usability and high in publicity efficiency for customers who comes to a store. <P>SOLUTION: The apparatus comprises: a communication unit communicating with a communication terminal disposed at the store (hereinafter, referred to as a store to which a customer comes) to which the customer (hereinafter, referred to as a visitor) comes; a storage unit storing a plurality of items of advertisement information relating to a plurality of registered stores; an estimation means estimating a desire of the visitor to output the estimation result; and a decision means deciding optimum advertisement information on the basis of the estimation result, and enables delivery of advertisement high in usability for both the visitor and registered store. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention determines and distributes optimal advertisement information to a customer who has actually visited a store where the customer actually visits (hereinafter referred to as a “visit store”) after adding the business type of the store to the customer. The present invention relates to an advertisement information distribution device, an advertisement information distribution system, and an advertisement information distribution method with high advertising efficiency.

  2. Description of the Related Art In recent years, distribution apparatuses and distribution systems that use a network such as the Internet to distribute store advertisement information to information terminals carried by customers have been used. For example, a server of a distribution device or a distribution system distributes a special sale schedule or a privilege of a certain store to a personal computer or a mobile phone used by the customer, and promotes the effect of increasing the willingness to visit the store and the purchase will.

  Such distribution apparatuses and distribution systems register advertisement information from stores registered in advance and customers as distribution partners. Then, the distribution device or the distribution system selects a customer that matches the advertisement information according to a predetermined mechanism, and distributes the advertisement information to the selected customer.

  For customers, when the necessary advertisement information is distributed, the willingness to purchase increases. For this reason, an appropriate mechanism for increasing the willingness to purchase and the desire to visit the store is required, and various techniques have been proposed (see, for example, Patent Document 1, Patent Document 2, and Patent Document 3).

There is a need for a customer who visits a certain store to develop an advertising information distribution device that cultivates the customer's desire and increases the customer's willingness to purchase and purchase with high probability.
JP 2007-87096 A JP 2004-265 211 A JP 2006-323794 A

  However, the prior art has the following problems.

  Patent Document 1 discloses a system for delivering a product advertisement related to a product when a customer makes a purchase with a mobile phone. However, since the advertisement to be distributed is determined based only on the information of the product that the customer accidentally purchased, the customer's personal information (age, gender, preference, etc.) and the store where the customer shopped on the mobile phone Advertisements based on business type cannot be delivered. For this reason, for example, it is difficult to distribute advertising information in consideration of the personality of the customer and the relationship with the store actually purchased, and for the customer, the usefulness of the distributed advertising information is low (the store that distributed the advertising information). In many cases, the willingness to visit or purchase will not increase.

  In particular, since Patent Document 1 distributes advertising information with reference to only purchased products without considering the customer's personal situation or desire, the customer's age, gender, address, current situation (work in progress) Information such as whether it is during commuting, on a business trip, or on a holiday) is not considered at all. For this reason, the advertisement information related to the purchased product is easily ignored by the distributed customer, and has a problem that the usefulness for the store of the distribution source is low in addition to the low usefulness for the customer.

  Patent Document 2 discloses a technique for associating a paper medium and an electronic medium coupon. Although this will lead to effective use of coupons, it will not be possible to deliver advertisements that are highly useful to customers.

  Patent Document 3 discloses a technique for distributing store information in which the positional relationship with a customer is optimal. Although it is appropriate if the customer wishes to purchase immediately, it is not possible to increase the willingness to visit the store or the willingness to purchase for a customer whose purchase item or place of purchase has not been determined.

  In addition, with these conventional technologies, the customer's age, gender, address, and current situation (whether they are working, commuting, or traveling on business) are necessary to increase the probability of the advertising information being delivered. , Such as during holidays, etc.) can only be obtained by the customer's own input (for example, answering a questionnaire, etc.). Such input of personal information is both cumbersome for customers and disliked for privacy, so it is difficult to obtain accurate personal information. As a result, in the prior art, it is difficult to determine advertising information with high advertising efficiency in consideration of personal information.

  As described above, with the conventional technology, the distribution of advertisement information that increases the customer's willingness to visit and the willingness to purchase with a high probability has been insufficient.

  The present invention provides an advertisement information distribution device, an advertisement information distribution system, and an advertisement information distribution method for determining and distributing advertisement information that is highly useful and has high advertising efficiency for customers who have visited the store. Objective.

  In order to solve the above-described problems, the advertisement information distribution device of the present invention communicates with a communication terminal installed in a store (hereinafter referred to as “visit store”) visited by a customer (hereinafter referred to as “visit customer”). , A storage unit for storing a plurality of advertisement information relating to a plurality of registered stores, an estimation means for estimating a customer's desire and outputting an estimation result, and determining optimum advertisement information based on the estimation result And a communication unit that outputs store information on the store visit obtained from the communication terminal and store visit history indicating that the customer actually visited the store to the store to the guess unit. Based on information and store visit history, the customer's desire is guessed, and the decision means matches the guess result with a plurality of advertisement information, and the optimum advertisement information that is optimal for the store visitor from among a plurality of advertisement information Decide To.

  According to the present invention, the optimum registered store advertisement information is selected based on the type of store visit and the personal information of the store visitor. As a result, attractive advertisement information that increases customer's willingness to visit or purchase is distributed with high probability for the customer. That is, highly useful advertisement information can be determined.

  In addition, since the customer's personal information (age, gender, address, current situation) can be inferred from the customer's visit history, the store address of the store, etc., the advertisement information distribution device determines the optimal advertisement information. Personal information can be used without annoying customers.

  As a result of the distribution of advertising information that increases the willingness to visit and the desire to purchase, there is an advantage that a registered store possessing the advertising information can acquire customers with a high probability.

  In addition, since the present invention is triggered by the action of visiting an actual store, the distributed advertisement information is also an advertisement for a store that is easily accessible from the store that visited the store. It is easy to actually use this advertisement.

  Furthermore, since the advertisement information can be distributed to both the customer and the registered store that possesses the advertisement information, there is an advantage that it is easy for a person who operates an apparatus or system that actually distributes the advertisement information to obtain profits.

  The advertisement information distribution device according to the first invention includes a communication unit that communicates with a communication terminal installed in a store visited by a customer visiting the store, and a storage unit that stores a plurality of advertisement information related to a plurality of registered stores. , Having a guess means for guessing the customer's desire and outputting a guess result, and a decision means for determining the optimum advertisement information based on the guess result, the communication section stores store information on the visit shop obtained from the communication terminal The store visit history indicating that the store visit customer actually visited the store visit is output to the estimation means, the guess means estimates the customer's desire based on the store information and the store visit history, and the decision means estimates The result and a plurality of pieces of advertisement information are matched to determine the optimum advertisement information that is optimal for the customer from the plurality of pieces of advertisement information.

  With this configuration, it is possible to infer the customer's desire based on the fact that the customer has visited the actual store without causing the customer to take extra time. Further, from the guess result, it is possible to determine advertising information that is highly useful for customers visiting the store.

  In the advertisement information distribution apparatus according to the second invention, in addition to the first invention, the communication unit distributes the optimum advertisement information to the terminal of the customer at the store.

  In the advertisement information distribution device according to the third invention, in addition to the first invention, the communication unit distributes the optimal advertisement information to the terminal of the customer at the store via the communication terminal.

  With these configurations, advertising information that is highly useful to customers at the store is distributed. As a result, it is possible to increase the willingness of customers to visit the store and the willingness to purchase, and it is possible to realize advertisement distribution with high advertising efficiency even for stores that distribute advertisement information.

  In the advertisement information distribution device according to the fourth invention, in addition to any one of the first to third inventions, the store information includes at least one of the business type of the store visited, the store address, the product configuration, and the store characteristics. The store visit history includes at least one information of the store visit time, the purchased product, the purchase price, and the past visit count.

  In the advertisement information distribution apparatus according to the fifth invention, in addition to the fourth invention, the estimating means determines the sex and age of the customer at the store based on at least one of the business type, the product structure, the store address, and the store characteristics. Infer.

  With these configurations, it is possible to estimate the age and sex of a customer at a store with high accuracy. The estimated age and gender are useful for inferring customers' desires.

  In the advertisement information distribution device according to the sixth aspect of the invention, in addition to any of the fourth to fifth aspects of the invention, the estimating means estimates the residential area of the customer who visits the store based on the store address and the number of visits.

  With this configuration, it is possible to estimate the residential area of the customer at the store with high accuracy.

  In the advertising information distribution device according to the seventh invention, in addition to any of the fourth to sixth inventions, the estimating means includes age, sex, residential area, store address, business type, purchased product, purchase price, and store visit Based on at least two of the times, the customer's situation is estimated.

  With this configuration, the customer's situation can be estimated with high accuracy.

  In the advertisement information distribution device according to the eighth invention, in addition to any of the fourth to seventh inventions, the estimating means is the desire of the visiting customer based on at least one of gender, age, residential area and situation. Guess.

  With this configuration, the customer's desires can be estimated with high accuracy. In particular, the customer's situation is also taken into account, so the accuracy is increased.

  In the advertisement information distribution device according to the ninth invention, in addition to the eighth invention, the determining means determines, as the optimal advertisement information, advertisement information including a product or service that meets the desire.

  With this configuration, it is possible to distribute advertisement information that is highly useful to customers at the store and highly efficient for the distribution source.

  In the advertisement information distribution apparatus according to the tenth invention, in addition to the first to ninth inventions, the communication unit adds the optimal advertisement information to the privilege information of the store visit store and distributes it to the terminal of the store visit customer.

  This configuration further increases the usefulness of the distributed advertisement information to customers. Further, not only the registered store of the distribution source but also the store visits have merits.

  Hereinafter, embodiments will be described with reference to the drawings.

  In the present specification, “visit store” means a store where a customer visits in a real space.

  The “registered store” is a store registered in advance in the advertisement information distribution device, and is a store having a desire to distribute the advertisement information to the customer. The registered store has advertisement information desired to be distributed. The advertisement information distribution device stores the advertisement information received from the registered store.

(Embodiment 1)
The outline | summary of the advertisement information delivery apparatus in Embodiment 1 is demonstrated using FIG. FIG. 1 is a block diagram of an advertisement information distribution apparatus and its surroundings according to Embodiment 1 of the present invention.

(Overview)
First, the general outline of the advertisement information distribution apparatus 1 will be described.

  The advertisement information distribution device 1 stores a communication unit 2 that communicates with a first communication terminal 9 installed in a store visit 8 where a customer 7 visits, and a plurality of advertisement information 14 related to a plurality of registered stores 12. The storage unit 3 that performs the estimation, the estimation unit 4 that estimates the desire of the customer 7 and outputs the estimation result 5, and the determination unit 6 that determines the optimal advertisement information 15 based on the estimation result 5.

  The advertisement information distribution apparatus 1 determines and distributes “optimal advertisement information 15”, which is an advertisement that is highly useful to the customer 7 and has a high probability of attracting customers for the registered store 12 as a distribution source. The customer 7 who has received this optimal advertisement information 15 is very likely to have an interest or desire for the advertisement, and is likely to want to use the advertisement. As a result of this interest and desire, the customer 7 comes to think with high probability when he / she wants to visit the registered store 12 described in the optimal advertisement information 15 or purchase a product or service. That is, advertisement information distribution with high advertising efficiency is realized for the registered store 12 of the distribution source.

  The advertisement information distribution device 1 is managed as a server by an operator, for example, and is connected to a plurality of contracted registered stores 12 and store visits 8 via a wired or wireless network.

  The store visit store 8 and the registered store 12 are stores that physically exist physically, and their locations are various such as in the city center, suburbs, residential areas, commercial areas, and station fronts. Furthermore, the types of businesses of the store 8 are various, such as convenience stores, supermarkets, drug stores, restaurants, bars, snacks, stationery stores, sporting goods stores, glasses stores, fresh food stores, clothing stores and shoe stores.

  These registered stores 12 want many customers to visit the store and purchase many products and services. Therefore, the registered store 12 advertises products and services to a large number of unspecified customers using physical media such as newspaper advertisements, flyers and direct mails. In addition, the registered store 12 advertises products and services to an unspecified number of customers using electronic media such as e-mail and electronic coupons.

  However, these promotions to a large number of unspecified customers are very unlikely to lead to actual store visits and purchases, and are not cost effective.

  The advertisement information distribution device 1 is highly useful and registered for the customer 7 based on the store visit history 11 of the store visitor 7 and the store information 10 of the store visit 8 in the store visit 8 that actually exists. The optimal advertisement information 15 having a high probability for the store 12 is determined.

  In particular, the estimation means 4 can estimate the situation and desire of the customer 7 without bothering the customer 7 and the decision means 6 determines the optimum advertisement information 15 based on the estimated desire. Can be determined.

  For this reason, the optimal advertisement information 15 that is highly useful for the visiting customer 7 and has high advertising efficiency for the registered store 12 is distributed, although there is no extra effort for the visiting customer 7.

  The advertisement information distribution device 1 may be realized by a general-purpose information processing device such as a computer or a workstation, or may be realized by a dedicated electronic device. In any case, the advertisement information distribution apparatus 1 includes input means for inputting data, storage means for storing data, calculation means for calculating data, output means for outputting calculation results, and the like. Can process and send / receive data.

(Details of each part)
Next, details of each part will be described.

(Communication Department)
The communication unit 2 communicates with the first communication terminal 9 installed in the store visit store 8. In addition, communication is performed with the second communication terminal 13 installed in the registered store 12 as necessary.

  The communication unit 2 exchanges data and information with the first communication terminal 9 and the second communication terminal 13 using a network or Internet connection based on a wired or wireless line.

  The communication unit 2 obtains a plurality of advertisement information 13 related to a plurality of registered stores 12 from the second communication terminal 13. Even if the advertisement information 14 is not obtained by the communication unit 2, it may be stored in the storage unit 3 in advance. Here, the advertisement information 14 may be finally used by the determination unit 6 and may be obtained by the communication unit 2 as necessary, whether stored in the storage unit 3.

  The communication unit 2 obtains, from the first communication terminal 9, store information 10 of the store visit 8 and a store visit history 11 indicating a record of the store visitor 7 actually visiting the store store 8.

  Specifically, for example, the store visitor 7 is made to communicate with the first communication terminal 9 with a mobile terminal (such as a mobile phone) that is not contacted or contacted. For example, when the customer 7 makes a purchase using a mobile phone via the first communication terminal 9, the actual result of the customer 7 visiting the store is found, and the first communication terminal 9 The store visit history 11 is transmitted to the part 2 together with the store information 10. By this transmission, the communication unit 2 can obtain the store information 10 and the store visit history 11. Alternatively, when the customer 7 makes a communication when the privilege information is received by the mobile terminal owned by the customer 7 via the first communication terminal 9 (for example, the mobile terminal is changed to the first communication terminal 9). Communication is possible by bringing them into contact with each other), the actual result of the store visitor 7 actually visiting the store is found, and the first communication terminal 9 transmits the store visit history 11 together with the store information 10 to the communication unit 2. .

  At this time, the store visit history 11 indicates that the store customer 7 actually visited the store, so that the current location of the store customer 7 can also be known from the address of the store store 8. Alternatively, the customer base (age, gender, etc.) of the customer 7 can be estimated from the business type and address of the store 8. That is, by combining the store information 10 and the store visit history 11, various personal information related to the store visitor 7 can be estimated.

  The communication unit 2 outputs the obtained store information 10 and the store visit history 11 to the estimation unit 4.

  In addition, the communication unit 2 distributes the optimal advertisement information 15 determined by the determination unit 6 to the store visitor 7. In distribution, it may be distributed directly to the mobile terminal owned by the customer 7 (delivered as an e-mail to the mobile terminal) or distributed to the mobile terminal owned by the customer 7 via the first communication terminal 9. May be. In the latter case, when the customer 7 makes a payment by causing the mobile terminal to communicate with the first communication terminal 9, the customer 7 of the customer 7 via the first communication terminal 9 in the communication. The optimal advertisement information 15 is distributed to the mobile terminal.

(Memory part)
The storage unit 3 stores a plurality of advertisement information 13 related to a plurality of registered stores 12.

  Further, store information 10 and store visit history 11 obtained by the communication unit 2 are stored as necessary. Alternatively, information and data used by the advertisement information distribution device 1 such as the estimation result 5 output from the estimation unit 4 and the optimum advertisement information 15 determined by the determination unit 6 are stored.

  The storage unit 3 is realized by various media and devices that can store data, such as a hard disk drive, a semiconductor storage element such as a flash memory, and a storage medium such as a CD-ROM and a DVD-ROM / RAM. When the advertisement information distribution device 1 is realized by a computer, the storage unit 3 may be realized by a hard disk device, DRAM, or the like provided in the computer.

  The storage unit 3 can be read and written from the outside, and can be rewritten. The determination unit 6 reads and uses a plurality of advertisement information 13 stored in the storage unit 3.

(Guessing means)
The estimation means 4 estimates the desire of the customer 7 based on the store information 10 and the store visit history 11. This desire indicates a demand that leads to a product or service that the customer 7 wants while consciously or unconsciously. The estimation means 4 outputs the estimated desire of the customer 7 to the determination means 6 as the estimation result 5.

  The estimation means 4 may be realized by dedicated hardware included in the advertisement information distribution apparatus 1, may be realized by software, or may be realized by a mixture of hardware and software. For example, it is realized by a central processing unit (hereinafter referred to as “CPU”) included in the advertisement information distribution apparatus 1 and a program or hardware used by the CPU.

  The desire of the customer 7 can be estimated with high accuracy by correlating the personal information that depends on the personality of the customer 7 and the purchase behavior of the customer 7 at the customer 8.

  In particular, by correlating the address, age, gender, and status of the customer 7 (whether you are working, commuting, on a business trip, or on a holiday) and the purchasing behavior at the store 8 Next, it can be estimated with high accuracy what kind of products and services are required.

  For example, a customer 7 is a young man and his address is Tokyo, but now he is on a business trip in Hokkaido. It is assumed that the store 8 is a liquor store and the customer 7 purchases local liquor at 7 pm. It is presumed that the customer 7 wants a “product suitable for local sake” from a grocery store or convenience store in the vicinity of this liquor store. This is a presumed desire of the store visitor 7, and this presumed desire is highly accurate.

  In this case, advertisement information relating to “a product that fits a snack of local sake from a nearby grocery store or convenience store” may be distributed to the customer 7. The customer 7 who has received such advertisement information naturally wants a snack that matches the purchased local sake, and therefore has a high willingness to visit the store where the advertisement information is distributed and purchase the product. There is a high possibility of moving to action.

  That is, the “advertising information of the product of the snack that matches the local liquor from the registered store 12 near the liquor store” for the visiting customer 7 is highly useful for the visiting customer 7 and has high advertising efficiency for the distributor. It can be.

  That is, estimating the desire of the customer 7 with high accuracy is important for realizing advertisement distribution with high advertising efficiency. Of course, the visiting customer 7 may notify the advertising information distribution apparatus 1 directly or indirectly of the desire (or information that serves as a hint of the desire), but this may bother the visiting customer 7. This is not preferable in actual operation. In addition, there are many customers 7 who dislike providing personal information, and the operation is often unsuccessful. In some cases, there are also customers 7 who provide lie information, and it may not be possible to guess the desire at all.

  On the other hand, the store information 10 that the store visit 8 itself has and the store visit history 10 (or purchase history) that the store visitor 7 actually visits can be easily and without bothering the store visitor 7. The advertisement information distribution apparatus 1 can be obtained in real time. In addition, there are almost no problems in moral aspects such as personal information of the customer 7 at the time of acquisition.

  In addition, the store information 10 includes a store address, a business type, a product configuration, and store characteristics of the store visited. The store visit history 11 includes the store visit time, the purchased product, and the purchase price when the customer 7 actually visited the store. In particular, since the store visitor 7 communicates with the first communication terminal 9 installed in the store visit 8 with the mobile terminal owned by the store customer 7, the advertisement information distribution apparatus 1 is a store visitor possessed by the mobile terminal. An identifier unique to 7 (for example, an ID number) can be easily obtained. For this reason, the advertisement information distribution apparatus 1 can specify the visit history 11 of the same person. For this reason, the store visit history 11 can also include the number of past visits of a specific store customer 7 as information.

  The estimation means 4 can estimate the desire of the customer 7 with high accuracy based on these easily available information.

(Determination means)
Based on the desire of the visiting customer 7 estimated by the estimating means 4, the determining unit 6 is optimal for the visiting customer 7 (with respect to the desire) from the plurality of advertisement information 14 stored in the storage unit 3. The advertisement information is determined as the optimum advertisement information 15.

  The estimation unit 4 outputs the estimation result 5 to the determination unit 6. The determination unit 6 determines the optimal advertisement information 15 using the estimation result 5. Here, the determination unit 6 is realized by dedicated hardware provided in the advertisement information distribution device 1 or a device in which software is combined with hardware. Alternatively, the CPU included in the advertisement information distribution apparatus 1 reads a predetermined program from a ROM or the like, and determines the optimal advertisement information 15 according to the processing procedure of the program. In particular, when the advertisement information distribution apparatus 1 is configured by a computer, the CPU included in the computer reads the program and performs calculation to determine the optimal advertisement information 15. At this time, the CPU may perform computation using hardware as necessary.

  The determination unit 6 determines the optimal advertisement information 15 using the keyword included in the estimation result 5.

  For example, it is assumed that the store 8 is a rental video store. Here, from the information such as “young man”, “visit time is Friday night”, “visit store 8 is near customer 7”, “purchased product is rental video”, the estimation result 5 is “ If the customer 7 wants to eat beer and sweets while watching the rental video, the decision means 6 is a convenience store special offer or a liquor store special offer. Is determined as the optimum advertisement information 15. In addition, the determination unit 5 sets a convenience store or a liquor store near the store address of the store 8 as the target store of the optimal advertisement information 15.

  In the guessing means 4, it is considered that the visiting customer 7 lives in the vicinity of the visiting store 8 based on the visiting time of the visiting customer 7 and the business type of the visiting store 8 (in addition, the visiting store 8 is a rental video store). This is because it is difficult to think of it as being far away from a business trip as long as the rental video is actually rented, and the customer 7 is considered to have borrowed in the vicinity of the residence. I'm on my way home, and the next day is a holiday, so I think I'll take a leisurely rental video after going home).

  Based on the estimation result 5 as described above, it is appropriate that the determination means 6 determines the advertisement information 14 of the registered store 12 where the liquor and snacks are easily purchased in the vicinity of the store 8 as the optimum advertisement information 15. .

  Actually, the customer 7 who has received the advertisement information regarding the sale of alcoholic beverages and snacks in this way is highly likely to visit the store related to this advertisement information and purchase the product. That is, the distributed optimal advertisement information 15 is very useful for the customer 7 who visits the store. Since the utility is high, the customer 7 does not feel uncomfortable with the distribution of such advertisement information. Together, these can realize advertisement distribution with high advertising efficiency for the registered store 12 of the distribution source.

  The determination means 6 determines the optimal advertisement information 14 as the optimal advertisement information 15 according to the desire of the customer 7 included in the estimation result 5 other than the example described here.

  For example, when the estimation result 5 includes an estimation that “I am a business trip destination and have just checked out a hotel, I want cheap information on transportation means”, the determination means 6 determines the advertisement information of the ticket shop in the vicinity of the hotel (the store 8) and the discount information on the railway as the optimum advertisement information 15.

  Alternatively, when the estimation result 5 includes an estimation that “I paid a considerable amount of money at a bar and wants pharmacy information in preparation for a hangover”, the determination means 6 The sale information of the neighboring drug store of 8) is determined as the optimum advertisement information 15.

  As described above, the determining unit 6 is considered to be optimal for the visiting customer 7 by matching the plurality of advertisement information 14 with the desire of the visiting customer 7 based on the estimation result 5 output from the estimating unit 4 (high). The advertisement information 14 (which is considered to be optimal with probability) is determined as the optimal advertisement information 15.

  Note that the determination unit 6 may determine only one piece of advertisement information as the optimum advertisement information 15 or may determine a plurality of pieces of advertisement information as the optimum advertisement information 15. In the latter case, a plurality of advertisement information is distributed and displayed to the customer 7 who visits the store.

  In the first embodiment, the estimation unit 4 and the determination unit 6 are described as functional elements having different roles and operations. However, the determination unit 6 is a part of the role of the estimation unit 4 or You may have everything. For example, the estimation means 4 estimates only the situation and age of the customer 7 and the determination means 6 determines the optimal advertisement information 15 after the determination means 6 estimates the desire of the customer 7. May be.

  The estimation means 4 and the determination means 6 are only separated for convenience, and the advertisement information distribution apparatus 1 may have an equivalent function for performing each processing.

(Store visit)
The store visit 8 is a store where the customer actually visited the store. It is a store that actually exists physically and is a store in which data communication with the advertisement information distribution apparatus 1 is possible.

  The store visit 8 needs to include a first communication terminal 9 that can communicate the fact that the store visit customer 7 has visited the store as a store visit history 11 to the advertisement information distribution apparatus 1. The first communication terminal 9 only needs to have a function capable of communicating the store visit history 11 and the store information 10 to the advertisement information distribution apparatus 1 via the communication unit 2. For example, the first communication terminal 9 may be a register or a mobile phone having a communication function. This is realized with a terminal that enables payment of

  The store information 10 may be communicated by the first communication terminal 9, but may be registered in advance in the advertisement information distribution device 1. For example, the storage unit 3 stores store information 10 provided in advance. The store information 10 may be analyzed or determined by the corresponding store 8 and notified to the advertisement information distribution apparatus 1, or the company operating the advertisement information distribution apparatus 1 may be analyzed or determined by the company. The information may be registered in advance in the advertisement information distribution apparatus 1. In short, it is sufficient that the estimation means 4 can use the information as information. Note that the store information 10 can be obtained from the store visit 8 as described above, both when the store store 8 actively notifies and when the operator of the advertising information distribution apparatus 1 registers independently. Including without.

  The store information 10 includes at least one of the business type, store address, product configuration, and store characteristics of the store visit 8. Here, the store characteristics refer to empirical characteristics of the store such as “the ratio of male customers is large”, “the ratio of elderly customers is large”, and “night sales are more than day sales”. The store characteristics are analyzed by the store visit 8 and notified to the advertisement information distribution apparatus 1 or are analyzed and registered by a person who operates the advertisement information distribution apparatus 1.

  The store visit history 11 includes at least one information of the store visit time, the purchased product, the purchase price, and the number of past visits. Since the identifier of the customer 7 can also be detected from the mobile terminal owned by the customer 7, the record of the same customer 7 can be detected. Further, when the customer 7 purchases a product using a mobile terminal, the purchase product and the purchase price are known, and this is also notified to the advertisement information distribution apparatus 1 as one of the information included in the store visit history 11. Is done.

  Thus, the store visit store 8 is an actual store capable of data communication with the advertisement information distribution device 1 and is a store incorporated in the advertisement information distribution system based on the advertisement information distribution device 1. Of course, there are a plurality of store visits 8.

  The registered store 12 is a store having the advertisement information 14 to be distributed, but in reality, a customer may visit the registered store 12. In this case, the registered store 12 becomes the store store 8. On the other hand, in this case, the store 8 in FIG. 1 is in a position to distribute advertisement information, and can therefore be one of the registered stores 12.

  That is, the store visit store 8 and the registered store 12 are both stores that exist in the real world, and are not distinguished as stores. The store where the customer has visited is positioned as the store 8 and the store that has been turned to the side where the advertisement information is transmitted is positioned as the registered store 12.

(Registered store)
The registered store 12 is a store from which actual advertisement information is distributed, and is a store incorporated in the advertisement information distribution device 1 and a system based on this. Since the store to which the advertisement information 14 is to be distributed is registered in the advertisement information distribution apparatus 1, it is called the registered store 12.

  As described above, the registered store 12 is positioned as the store 8 if the customer is in the store.

  In FIG. 1, the registered store 12 includes a second communication terminal 13. This is used for the registered store 12 to communicate the advertisement information 14 to the advertisement information distribution apparatus 1. Alternatively, the store information 10 and the store visit history 11 are used for communicating the store information 10 and the store visit history 11 to the advertisement information distribution device 1 when the store customer 7 visits the registered store 12 and has the position of the store store 8.

  Here, the advertisement information 14 may be communicated to the advertisement information distribution device 1 by the second communication terminal 13, or may be provided in advance and stored in the advertisement information distribution device 1 (storage unit 3). For example, the advertisement information 14 is often updated because it includes special sale information. In this case, it is more appropriate to communicate appropriately with the second communication terminal 13 than to be provided to the advertisement information distribution device 1 and stored in advance. These may be dealt with for operational reasons.

  Since the registered store 12 can be the store visit 8, the store information 10 and the advertisement information 14 may be provided to the advertisement information distribution device 1 and stored in the storage unit 3.

(Customer)
The customer 7 is a customer who visits a store 8 that actually exists. At the same time, the advertising information distribution device 1 is a partner who wants to distribute the advertising information 14 from the registered store 12.

  The customer 7 visits the store 8 by shopping or simply standing. When the customer 7 visits the store, the customer 7 may communicate with the first communication terminal 9 using a mobile terminal such as a mobile phone that he / she owns. For example, in the case where the customer 7 is communicating with the first communication terminal 9 using a mobile terminal in order to obtain privilege information (for example, an electronic coupon) of the store 8 that is visiting from the first communication terminal 9. It is. Or it is a case where the store customer 7 communicates with the 1st communication terminal 9 for payment of purchased goods using a mobile phone with a payment function. In such a case, the record of the store visitor 7 visiting the store visit 8 is exchanged between the store visitor 7 and the first communication terminal 9. As a result, the visit customer 7 takes such an action, and the advertisement information distribution apparatus 1 is notified of the result of visiting the store. That is, the communication unit 2 can obtain the store visit history 11 (in this case, store information 10 is also included) at the timing of the communication work of the store visitor 7.

(Processing procedure)
Next, the processing procedure will be described with reference to FIGS.

  FIG. 2 is a processing flow diagram of advertisement information distribution in Embodiment 1 of the present invention. FIG. 3 is a schematic diagram of a mobile terminal to which advertisement information is distributed according to Embodiment 1 of the present invention.

  The communication unit 2 can communicate with the first communication terminal 9 included in the store visit store 8, and the storage unit 3 stores a plurality of advertisement information 14 related to a plurality of registered stores 12. The advertisement information distribution apparatus 1 is operated by a certain operator, and this operator incorporates a plurality of registered stores 12 and store visit stores 8 into the operating organization, and distributes advertisement information for these stores. That is, the operator operates an advertisement information distribution system based on the advertisement information distribution apparatus 1.

  Here, the advertisement information distribution device 1 is configured by a dedicated device, a computer, or the like, and an operator operates as a server at a predetermined place.

  The processing procedure will be described with reference to FIG.

  First, in step ST1, the customer 7 visits the store 8. Next, in step ST2, the customer 7 communicates with the first communication terminal 9 provided in the store 8. As described above, the store customer 7 communicates to obtain privilege information of the store store 8 and the store customer 7 communicates to make payment with a portable terminal with a payment function.

  In step ST <b> 3, the first communication terminal 9 transmits the store visit history 11 to the advertisement information distribution device 1 via the communication unit 2. Note that the first communication terminal 9 may transmit independently, or the first communication terminal 9 may transmit in accordance with a request from the communication unit 2. Similarly, in step ST4, the first communication terminal 9 transmits the store information 10 to the advertisement information distribution apparatus 1 via the communication unit 2. Note that the store information 10 may be transmitted from the first communication terminal 9, or the information stored in the storage unit 3 in advance may be used by the estimation unit 4.

  Next, in step ST <b> 5, the communication unit 2 outputs the store information 10 and the store visit history 11 to the estimation unit 4. Next, in step ST6, the estimation means 4 uses the store information 10 and the store visit history 11 to estimate the desire of the store customer 7. This desire is inferred regardless of whether the customer 7 is conscious or not.

  Next, in step ST7, the estimation unit 4 outputs the estimation result 5 to the determination unit 6. The decision means 6 that has received the estimation result 5 performs a matching process in step ST8, and in step ST9, the advertisement information that matches the desire of the customer 7 from among the plurality of advertisement information 14 stored in the storage unit 3. 14 is determined as the optimal advertisement information 15.

  Finally, in step ST <b> 10, the communication unit 2 distributes the optimal advertisement information 15 to the store visitor 7. At this time, the communication unit 2 distributes the optimal advertisement information 15 to the mobile terminal owned by the customer 7 (often a mobile terminal that triggered the store visit).

  As described above, the advertisement information distribution apparatus 1 is optimal for this desire by guessing the desire of the customer 7 without overloading the customer 7 only by the result that the customer 7 has visited the store. Is determined and distributed.

  FIG. 3 shows a state in which the optimum advertisement information 15 is distributed to the mobile terminal owned by the customer 7. A customer who sees the advertisement as shown in FIG. 3 distributed to his / her own mobile terminal often wants to utilize the advertisement (the optimal advertisement information 15 itself distributed matches the customer's desire). Visit the registered store 12 from which the advertisement is distributed.

  As described above, according to the advertisement information distribution apparatus 1 in the first embodiment, distribution of advertisement information that is highly useful for the customer and highly efficient for the distribution source store is realized. That is, it is not unpleasant for the customer, and the advertising information can be distributed cost-effectively for the store of the distribution source.

  Note that some or all of the functions of the advertisement information distribution apparatus 1 may be realized by hardware or may be realized by software.

(Embodiment 2)
Next, a second embodiment will be described.

  In the second embodiment, various processing patterns will be described for the estimation process of the estimation unit 4 exemplified in the first embodiment.

  The estimation means 4 uses the store information 10 and the store visit history 11 transmitted from the communication unit 2 to estimate the desire of the store visitor 7 and outputs the estimation result 5.

  Various means are conceivable for the estimation of desire, but for the estimation with higher accuracy, the estimation means 4 performs the estimation by arranging the obtained information step by step. This will be described with reference to FIG. FIG. 4 is an explanatory diagram showing an example of an algorithm in the estimation unit according to Embodiment 2 of the present invention.

  The store information 10 includes at least one information of a business type 31, a store characteristic 32, a product configuration 33, and a store address 34. Of course, other information may be included.

  The store visit history 11 includes at least one piece of information on a purchased product 41, a store visit time 42, a purchase price 43, and a store visit count 44. Of course, other information may be included.

  First, the estimation means 4 estimates the age 50 and gender 51 of the customer 7 based on at least one of the business type 31, the store characteristics 32, the product configuration 33, and the store address 34 included in the store information 10. Of course, the more information used, the higher the estimation accuracy. In that sense, it may be more appropriate to make an assumption based on at least two of these.

  If the store characteristic 32 includes information that “the young generation has many women visiting” or the sales type 31 includes information such as “cosmetic store”, the age 50 of the customer 7 is set to 20 ~ 30s, gender 51 is assumed to be female. Alternatively, if the business type 31 is “alcohol” and the product composition 33 is “mainly Japanese sake”, the estimating means 4 estimates the age 50 as middle-aged and the gender 51 as male. These estimation algorithms may be appropriately updated based on experience. Further, the estimation means 4 may estimate the age 50 and the gender 51 together with the store visit time 42 and the information on the purchased product 41.

  Next, the estimation means 4 estimates the residential area 53 of the customer 7 based on the store address 34 and the number of visits 44. If there is a store address 34, a temporary guess that the residence area 53 of the customer 7 who visited the store is in the vicinity of the store address 34 is established. However, since it may happen that it is a place visited by a business trip or a trip, it is less accurate to guess the residential area 53 with the store address 34 alone. Here, by including the number of visits 44, the estimation accuracy of the residential area 53 is increased. For example, if the number of store visits 44 is 5 or more, it is considered that the residential area 53 is not the business trip destination or the travel destination but the neighborhood of the store address 34. Further, the residence district 53 may be estimated together with the visit time 42. If the visit time 42 is during the daytime on weekdays, the store address 34 is an index indicating the work place of the visit customer 7, but is not an index of the residential area 53. In this case, the estimation means 4 estimates the work district instead of the residence district 53. Of course, if the visit time 42 indicates a weekday night or a weekend, the estimating means 4 estimates the residential district 53 of the customer 7 using the store address 34 as an index of the residential district 53.

  Next, the estimation means 4 determines the situation of the customer 7 based on the age 50, the gender 51, the residential area 53, the store address 34, the business type 31, the purchase product 41, the purchase price 43, and the visit time 42. 52 is guessed. Here, the situation 52 indicates whether the customer 7 is commuting, working, on vacation, traveling, traveling, or the like. .

  The advertising information that is highly useful for the customer 7 needs to match the situation 52 of the customer 7. This is because the customer 7 wants different products and services during the business trip and during the vacation.

  For example, if the sex 51 is male, the residential area 53 is Tokyo, the store address 34 is Kyushu, the sales type 31 is a convenience store, and the purchased product 41 is a lunch box, the customer 7 Is considered an office worker on a business trip. For this reason, the estimation means 4 estimates the situation 52 as “a company employee on a business trip”. In addition, if the visit time 42 is in the evening, it is estimated that it is time to finish the work and pull it up to the hotel. That is, the estimation means 4 estimates the situation 52 as “when a male office worker on a business trip finishes work and buys a lunch box for dinner and pulls it up to the hotel”. Such a situation 52 can be inferred even if the customer 7 does not provide information by operating the mobile terminal by himself / herself. That is, it does not bother the visitor customer 7. It is also estimated with considerable accuracy.

  Alternatively, when the age 50 is a teenager, the store address 34 is in a railway station, and the purchased product 41 is a map, the situation 52 of the customer 7 is considered to be traveling. The estimation means 4 estimates the situation 52 as “a young man who has left for a trip or has arrived at a destination”.

  After the estimation of the situation 52, the estimation means 4 determines the final desire 60 (a conscious desire) of the customer 7 based on at least one of the gender 51, the age 50, the residential area 53, and the situation 52. Including the desire that is not conscious).

  For example, when the situation 52 estimated as described above is “when a male office worker on a business trip finishes his work and buys a lunch box for a dinner and pulls it up to a hotel”, the estimating means 4 determines the desire 60. , “This customer 7 would like to get information on magazines for killing time after returning to the hotel, barbershops and venues at night”. Of course, there are other possibilities.

  Alternatively, if the situation 52 estimated as described above is “a young man who has left for a trip or has arrived at a destination”, the estimation means 4 may change the desire 60 to “this customer 7 "I would like to know about the specialties" or "This customer 7 would like to get information such as coupon tickets for railways and buses".

  Through the above processing, the estimation unit 4 outputs the estimated desire 60 as the estimation result 5 to the determination unit 6. At this time, not only the desire 60 as the final result, but also the situation 52 and the residential district 53 estimated in the process of estimating the desire 60 may be output to the determination means 6 together.

  Note that the processing algorithm of the estimation means 4 described in the second embodiment is merely an example, and it is only necessary to make a more accurate estimation using different information or other information as necessary.

  As described above, the estimation means 4 can estimate the desire 60 of the customer 7 with high accuracy using the store information 10 and the visit history 11. At this time, as described in the second embodiment, a more accurate estimation can be performed by performing the estimation in stages. In particular, since the determination means 6 can use any of the results of each stage based on the step-by-step estimation, the determination of the final desire 60 can be entrusted to the determination means 6 and the result of the step-by-step estimation is stored. Thus, it is possible to empirically improve the estimation accuracy. Such a step-by-step guess is useful for increasing the operational flexibility of the advertisement information distribution apparatus 1.

  In addition, based on the estimation result 5 estimated as described above, the determination unit 6 can easily determine the optimal advertisement information 15 that is optimal for the desire 60 of the corresponding customer 7.

  When the estimation result 5 is “this customer 7 wants to obtain information on a magazine for killing time after returning to the hotel, a bar or a night bar”, the determination means 6 Determines from the plurality of advertisement information 14 as “advertising information on time discounts for delicious local restaurants and local sake” and “advertising information on second-hand book stores” as optimum advertising information 15.

  Alternatively, when the estimation result 5 is “this customer 7 wants to know about the specialty” or “this customer 7 wants to obtain information such as a coupon ticket for a train or bus” The determining means 6 selects “advertising information about discounted souvenir shops” and “advertising information about unlimited-city tickets” as the optimum advertising information 15 from among the plurality of advertising information 14. decide.

  The determined optimal advertisement information 15 is distributed to the mobile terminal owned by the customer 7 and used by the customer 7. As a result, there is a merit for the distribution source store.

(Embodiment 3)
Next, a third embodiment will be described.

  In the third embodiment, a processing procedure and a distribution procedure in the determination unit 6 will be described.

  Based on the estimation result 5 output from the estimation unit 4, the determination unit 6 determines the optimal advertisement information 15 that is considered to match the desire of the customer 7 from among the plurality of advertisement information 14.

  Here, various keywords are included in the desire of the customer 7, and the determination means 6 may determine the optimal advertisement information 15 using these keywords. Alternatively, the optimum advertisement information 15 may be determined in consideration of the contents defined in the desire.

  At this time, the determination means 6 may determine the plurality of advertisement information 14 as the optimum advertisement information 15. For example, if it is estimated that the customer 7's desire is “a man staying at a hotel on a business trip and looking for a killing time at night”, the determination means 6 is “a tavern that is bustling locally” ”,“ Advantageous snacks with many young women hostess ”,“ discounted Internet cafe ”, etc., are determined as the optimal advertisement information 15.

  The communication unit 2 distributes the determined optimum advertisement information 15 to the store visitor 7.

  As shown in FIG. 1, the distribution of the optimal advertisement information 15 by the communication unit 2 is distributed from the communication unit 2 (that is, the advertisement information distribution device 1) to the first communication terminal 9, and the customer 7 is in charge of the first communication. The display on the terminal 9 may be confirmed.

  Alternatively, as shown in FIG. 5, the optimal advertisement information 15 may be distributed to the mobile terminal owned by the customer 7 through the first communication terminal 9. In this case, the visiting customer 7 only needs to look at his / her mobile terminal, so the delivered advertisement can be easily confirmed. In addition, it will be easier to use because it will remain on your mobile device. FIG. 5 is a block diagram of the advertisement information distribution apparatus and its surroundings according to Embodiment 3 of the present invention.

  The advertising information distribution apparatus 1 estimates the desire of the visiting customer 7 and the optimum advertising information when the visiting customer 7 communicates via the first communication terminal 9 to make payment or receive an electronic coupon at his / her mobile terminal. 15 is immediately determined, and the optimal advertisement information 15 is transmitted together with the settlement notification and the electronic coupon notification in this communication. That is, it is possible for the visiting customer 7 to obtain advertisement information that is highly useful for himself / herself without receiving extra time at the same time as receiving the electronic payment or the electronic coupon.

  Alternatively, the communication unit 2 may distribute the optimal advertisement information 15 directly to the mobile terminal owned by the customer 7 without going through the first communication terminal 9. In this case, the customer 7 can receive the optimal advertisement information 15 even after the communication state with the first communication terminal 9 is released.

  The communication unit 2 may distribute the optimal advertisement information 15 in combination with information such as an electronic coupon. For example, the optimal advertisement information 15 is appended and distributed in the form associated with the lower side of the notation of the electronic coupon.

  In addition, when there are a plurality of optimum advertisement information 15, the communication unit 2 may rank and distribute the information. The ranking may be determined based on the purchase price of the customer 7 and the visit time included in the estimation result 5. For example, when the determined optimum advertisement information 15 is three of “local pubs”, “discount snacks with many young female hostesses”, and “discounted Internet cafes”, the customer 7 If the store visit time is very late, the communication unit 2 determines the rank in the order of “snack”, “Internet cafe”, and “pub”. This is a result of considering the visit time and the closing times of these stores.

  As described above, the optimal advertisement information 15 determined by the determination unit 6 and distributed by the communication unit 2 is useful for the customer 7 who visits the store.

  The customer 7 who receives the distribution effectively uses the optimum advertisement information 9. Or have awareness to use. Trying to actually visit the store where the distributed advertising information is distributed or trying to purchase.

  The advertisement distribution in the conventional technology is unspecified distribution completely ignoring the situation and personality of the customer 7 or only the advertisement of the product related to the purchased product of the customer 7. With the advertisement information distribution device and the advertisement information distribution method, it is possible to distribute highly useful advertisement information without taking a lot of time and effort to the customer at the store.

(Embodiment 4)
In the fifth embodiment, an advertisement information distribution system will be described with reference to FIG.

  FIG. 6 is a block diagram of the advertisement information distribution system in Embodiment 4 of the present invention.

  A server 100 in the figure is a server that is directly or indirectly maintained and managed by a company or an individual that operates this advertisement information distribution system, and is equivalent to the advertisement information distribution apparatus 1 described in the first to third embodiments. It has a function.

  The server 100 is installed, for example, in an operator's residence or in a computer room, and the operator performs necessary maintenance.

  The server 100 can communicate with the second communication terminal 13 provided in the registered store 12 and the first communication terminal 9 provided in the store visit 8. For example, communication is possible by being connected by a dedicated line, a telephone line or an internet line. Here, “communicable” includes being able to exchange data.

  The server 100 includes a communication unit 22 that performs communication with the first communication terminal 9 and the second communication terminal 13. Further, the server 100 estimates the desire of the store customer 7 and the store customer 7 that stores the plurality of advertisement information 14 related to the plurality of registered stores 12 obtained from the second communication terminal 13 and outputs the estimation result 5. Means 4 and determination means 6 for determining optimum advertisement information 15 based on the estimation result 5 are provided.

  Here, the communication unit 2 uses the store information 10 regarding the store visit 8 obtained from the first communication terminal 9 and the store visit history 11 indicating that the store visitor 7 has actually visited the store 8 as the estimation means 4. Output. At this time, the communication unit 2 receives the store information 10 and the store visit history 11 from the first communication terminal 9.

  Further, in the advertisement information distribution system, the advertisement information 14 of the registered store 12 may be provided in advance and stored in the storage unit 3, and the advantage that the communicable system is configured is utilized. The advertisement information 14 may be transmitted from the server 12 to the server 100 via the second communication terminal 13. In this case, the communication unit 2 communicates with the second communication terminal 13 and takes out the advertisement information 14.

  Based on the store information 10 and the store visit history 11, the estimation means 4 estimates the situation and desire of the store customer 7. The estimation unit 4 outputs the estimated desire as the estimation result 5 to the determination unit 6. At this time, the estimating unit 4 may not estimate all the desires but may arrange only necessary data and output it to the determining unit 6. The determination means 6 and the estimation means 4 only need to play one role in combination, and are simply described as being divided for convenience.

  Based on the estimation result 5, the determination unit 6 determines the optimal advertisement information 15 that best matches the desire of the customer 7 from among the plurality of advertisement information 14. At this time, one or a plurality of advertisement information 14 may be determined as the optimum advertisement information 15.

  The communication unit 2 distributes the determined optimal advertisement information 15 to the mobile terminal owned by the customer 7 via the first communication device 9 or not. The customer 7 who receives this distribution is conscious of using the advertisement information.

  The functions of the communication unit 2, the storage unit 3, the estimation unit 4, and the determination unit 6 are the same as those described in the first to third embodiments.

  Further, the server 100 may execute the above processing by software.

  In this case, the server 100 includes a CPU and a memory, and executes processing according to the procedure of the program stored in the memory. Specifically, the CPU reads out the program code stored in the memory, fetches the instruction code into the memory inside the CPU, and executes processing according to the instruction code.

  The server 100 obtains the store information 10 regarding the store visit 8 from the first communication terminal 9 and the store visit history 11 indicating that the store customer 7 has actually visited the store 8, and from the second communication terminal 13. A step of obtaining a plurality of advertisement information 14 relating to a plurality of registered stores 12, a step of estimating the desire of the customer 7 to be visited based on the store information 10 and the store visit history 11, and outputting a guess result 5, and a plurality of guess results 5 A step of determining the optimum advertisement information 15 that is optimal for the customer 7 from among the plurality of advertisement information 14, and the optimum advertisement information 15 is optimal for the terminal of the customer 7 A step of distributing the advertisement information 15 is included.

  By processing these steps, the server 100 can distribute the optimum advertisement information 15 by guessing the desire of the customer 7 without bothering the customer 7.

  The advertisement information distributed in this way is highly useful for customers, and increases the willingness to visit the store and the willingness to purchase. As a result, the distribution efficiency is good for the distributed store and the cost effectiveness is good.

  In this specification, it has been described that the personal information of the customer at the store is estimated by the estimation means 4; Information may be obtained.

  INDUSTRIAL APPLICABILITY The present invention can be suitably used for an apparatus or a system that distributes advertisements that are highly useful to customers who have visited an actual store and increase the probability of increasing the store visit or purchase opportunities for the store.

FIG. 1 is a block diagram of an advertisement information distribution apparatus and its surroundings according to Embodiment 1 of the present invention. Processing flow chart of advertisement information distribution in Embodiment 1 of the present invention Schematic diagram of a mobile terminal to which advertisement information is distributed in Embodiment 1 of the present invention Explanatory drawing which shows an example of the algorithm in the estimation means in Embodiment 2 of this invention Block diagram of advertising information distribution apparatus and its surroundings in Embodiment 3 of the present invention Block diagram of an advertisement information distribution system in Embodiment 4 of the present invention

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement information delivery apparatus 2 Communication part 3 Memory | storage part 4 Guessing means 5 Guessing result 6 Determination means 7 Visiting customer 8 Visiting shop 9 First communication terminal 10 Shop information 11 Visiting history 12 Registered store 13 Second communication terminal 14 Advertising information 15 Optimal advertising information

Claims (12)

A communication unit that communicates with a communication terminal installed in a store (hereinafter referred to as “store visit”) where a customer (hereinafter referred to as “store visit customer”) visits;
A storage unit that stores a plurality of pieces of advertisement information related to a plurality of registered stores;
Guessing means for guessing the customer's desire and outputting a guess result;
Determining means for determining optimal advertisement information based on the estimation result;
The communication unit outputs store information on the store visit obtained from the communication terminal and store visit history indicating that the store visit customer has actually visited the store to the inference means,
The estimation means estimates the customer's desire to visit based on the store information and the store visit history,
The determination means is an advertisement information distribution device that matches the guess result with the plurality of advertisement information, and determines the optimum advertisement information that is optimal for the customer from the plurality of advertisement information. The advertisement information distribution device according to claim 1, wherein the communication unit distributes the optimum advertisement information to a mobile terminal of the customer at the store. The advertisement information distribution device according to claim 1, wherein the communication unit distributes the optimum advertisement information to the mobile terminal of the customer at the store via the communication terminal. The store information includes at least one of the business type, store address, product configuration, and store characteristics of the store visit, and the store history includes the store visit time, purchase product, purchase price, and past store visit by the visit customer. The advertisement information distribution device according to any one of claims 1 to 3, comprising at least one information of the number of times. The advertisement information distribution according to claim 4, wherein the estimation unit estimates at least one of the sex and age of the customer at the store based on at least one of the business type, the product configuration, the store address, and the store characteristics. apparatus. The advertisement information distribution device according to any one of claims 4 to 5, wherein the estimation unit estimates a residential area of the customer at the store based on the store address and the number of visits. The inference means estimates the status of the customer at the store based on at least two of the age, the gender, the residential area, the store address, the business type, the purchased product, the purchase price, and the visit time. Item 7. The advertisement information distribution device according to any one of Items 4 to 6. The advertisement information distribution apparatus according to any one of claims 4 to 7, wherein the estimation unit estimates the desire of the customer at the store based on at least one of the sex, the age, the residential area, and the situation. The advertisement information distribution apparatus according to claim 8, wherein the determination unit determines advertisement information including a product or service that meets the desire as the optimal advertisement information. The advertisement information distribution device according to any one of claims 1 to 9, wherein the communication unit adds the optimum advertisement information to privilege information of the store visit store and distributes the information to a terminal of the store visit customer. A first communication terminal installed in a store where the customer visits,
A second communication terminal installed in a plurality of registered stores;
A server capable of communicating with the first communication terminal and the second communication terminal;
The server
A communication unit for communicating with the first communication terminal and the second communication terminal;
A storage unit that stores a plurality of pieces of advertisement information related to the plurality of registered stores obtained from the second communication terminal;
Guessing means for guessing the customer's desire and outputting a guess result;
Determining means for determining optimal advertisement information based on the estimation result;
The communication unit outputs store information on the store visit obtained from the first communication terminal and store visit history indicating that the store visit customer has actually visited the store store to the inference means,
The estimation means estimates the customer's desire to visit based on the store information and the store visit history,
The determining means matches the guess result with the plurality of advertisement information, and determines the optimum advertisement information that is optimal for the customer from the plurality of advertisement information,
The communication unit is an advertisement information distribution system for distributing the optimal advertisement information to a terminal of the customer at the store. A first communication terminal installed in a store where the customer visits,
A second communication terminal installed in a plurality of registered stores;
A server capable of communicating with the first communication terminal and the second communication terminal;
The server
Obtaining store information regarding the store visit from the first communication terminal and store visit history indicating that the store visit customer has actually visited the store;
Obtaining a plurality of advertisement information relating to the plurality of registered stores from the second communication terminal;
Based on the store information and the store visit history, estimating a desire of the store visitor and outputting a guess result;
Matching the guess result with the plurality of advertisement information, and determining the optimum advertisement information that is optimal for the customer from the plurality of advertisement information;
An advertisement information distribution method comprising a step of distributing the optimum advertisement information to a terminal of the customer at the store.

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