JP2008286826A - Method, program and system for outputting advertisement contents - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method, a program and a system for effectively outputting advertisement contents on the basis of edition software without displaying the advertisement contents when the edition software is in operation. <P>SOLUTION: A contents editing device is configured to edit target contents in reply to an input related to the edition of the target contents, to insert an advertisement contents output means to the target contents, then, to store the target contents where the advertisement contents output means is inserted. A terminal is configured to receive the target contents where the advertisement contents output means is inserted from a Web server connected to a communication network, then, in outputting the Web contents including the received target contents, the advertisement contents output means acquires the advertisement contents from an advertisement server connected through the communication network, then, the advertizement contents output means outputs the acquired advertisement contents together with the target contents. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a method, a program, and a system for outputting advertisement content.

  Due to the explosive spread of the Internet, the homepage displayed by the Web browser of the terminal is rapidly increasing in value as an advertising medium, and is widely used together with mass media such as conventional televisions and newspapers. Various methods for outputting advertisement content on a home page have been proposed. Specifically, for example, according to a method of outputting advertising content called so-called banner advertisement, a part of the homepage is fixedly used as an advertising space, and advertising content different from the main content of the homepage is used. Display in the area used as the advertising space.

  Unlike mass media, a Web browser accepts a homepage search operation and a browsing operation by a user operating the Web browser. Based on the received operation, it is possible to select and display the keywords used in the search operation and the content related to the main content of the homepage being browsed. It is possible to output advertisement content.

  By the way, image files and moving image files created in various formats are used on the homepage. Specifically, for example, an image format such as Gif (registered trademark) or a moving image format such as Flash (registered trademark) is used. These image files and movie files can dramatically improve the expressiveness of the homepage. Furthermore, an audio file such as WAV (registered trademark) can be incorporated into the home page, and in this case, various audio and music can be reproduced from the speaker unit of the terminal.

  These image files, moving image files, and audio files are also used in methods for outputting advertising content such as banner advertisements.

  These image files, moving image files, and audio files can be edited using various editing software. Specifically, for example, editing software such as Flash is used to create image data in the Flash format.

  However, software that edits data such as image files, moving image files, and audio files is generally expensive, which hinders the spread of these editing software to Web page development engineers with creative abilities. Yes.

On the other hand, some of such editing software forcibly displays advertisement contents during a user's editing operation. Such editing software keeps the price low or free of charge on the premise that the user can browse the advertisement content by such a mechanism. For example, according to Patent Document 1, the software can display a combination of a still image, a moving image, and an audio advertisement at any time of activation, operation, and termination.
JP 2004-21781 A

However, when such an editing software displays an advertisement, the user browses the advertisement content when editing the content, so the interest is relatively low and the advertising effect cannot be expected so much.

  Furthermore, since the editing software is used by some limited Web page development engineers, the distribution destinations of advertisements are relatively limited.

  Accordingly, an object of the present invention is to provide a method, a program, and a system for outputting advertising content more effectively based on the editing software without displaying the advertising content during use of the editing software.

  Specifically, the present invention provides the following.

(1) A method for outputting advertising content,
A step in which the content editing device receives an input related to editing of the target content and edits the target content;
Inserting means for outputting advertising content into the target content;
Storing the target content in which the means for outputting the advertising content is inserted;
A terminal receiving target content in which means for outputting the advertising content is inserted from a Web server connected to a communication network;
Means for outputting the advertising content when outputting the Web content including the received target content, obtaining the advertising content from an advertising server connected via a communication network;
Outputting the acquired advertising content together with the target content.

According to such a configuration of the present invention, the content editing apparatus receives an input related to editing of the target content, edits the target content,
Insert means for outputting advertising content into the target content,
Storing the target content in which the means for outputting the advertising content is inserted;
The terminal receives the target content in which the means for outputting the advertising content is inserted from a Web server connected to the communication network,
When outputting the received Web content including the target content, the means for outputting the advertising content acquires the advertising content from an advertising server connected via a communication network,
The acquired advertisement content is output together with the target content.

  Accordingly, the content editing apparatus inserts and stores means for outputting the advertising content to the edited target content. When the target content is used as a material constituting the Web page and stored in the Web server, the terminal connected via the communication network receives the target content from the Web server to output the Web page. Then, the means for outputting the advertising content inserted therein acquires the advertising content from the advertising server and outputs the acquired advertising content together with the target content.

  As a result, a user who has browsed the Web page always browses the advertising content. Thus, every time the content editing apparatus stores the target content, the target content into which the means for outputting the advertising content is inserted is generated, and the advertising content is output to a very large number of users via the Web server. Will be.

  Accordingly, the Web page development engineer who performs the editing work does not browse the advertising content, and the target content generated as a result of the editing work can be browsed by the much more users through the Web server. it can.

  In this way, even if the editing software itself is distributed free of charge, an advertisement content output means that is automatically inserted into the target content resulting from the use of the editing software can cause an even larger number of users to view the advertisement. it can. Therefore, the advertising content can be output more effectively.

  Furthermore, when advertising content is output, there is always access to the advertising server, so by accumulating the number of accesses, the results of outputting the advertising content can be reliably tracked, so it is suitable for billing the advertiser with advertising fees It is. In addition, when accessing the advertisement server, it is also possible to send together information related to the user of the terminal that downloaded the means for outputting the advertisement content, and the advertisement server can select an advertisement that matches the user's preference. it can.

  The content editing apparatus may be realized using a general-purpose computer such as a PC, or may be realized as a dedicated editing apparatus. The target content and the advertisement content include various contents such as characters, images (still images), moving images, and sounds. Further, the communication network only needs to be able to transmit and receive target content and advertisement content, and may be realized by wire or wirelessly. More specifically, the means for outputting the advertising content may be realized by a program such as a script.

  (2) In the step of outputting, the terminal selects the advertising content by selecting a predetermined display region from among an upper end portion, a lower end portion, a left end portion, and a right end portion of the target content by lottery. The method according to (1).

  According to such a configuration of the present invention, the terminal draws the advertisement content in a predetermined display area of any one of the upper end, the lower end, the left end, and the right end of the display area of the target content. Select by and output.

  Thus, the advertisement content is displayed by selecting a predetermined display region from among the upper end portion, the lower end portion, the left end portion, and the right end portion of the display area of the target content by lottery. Therefore, for example, even if an attempt is made to hide the display area of the advertising content by overlaying another object so as to overlap the display area of the advertising content on the Web page, where the advertising content is displayed in the display area of the target content Since it is unknown in advance, it cannot be surely hidden, and the target content may be hidden, making it virtually impossible.

  As a result, according to the present invention, the advertising content can be more reliably output together with the target content.

  The lottery can be performed by various methods, and specifically, for example, it may be performed by generating a random number. Further, when the time for outputting a certain advertisement content elapses, the lottery is performed again, and according to the result, the predetermined display area of any one of the upper end, the lower end, the left end, and the right end is selected. Then, the next advertisement content may be displayed.

  (3) The method according to (1) or (2), wherein in the output step, the terminal outputs advertisement data including voice data.

  According to this configuration of the present invention, the terminal outputs advertisement data that includes voice data.

  Thereby, the terminal can output audio data. Since the audio data cannot be hidden so as to hide the display area, the audio data related to the advertisement content can be reliably output.

  Note that the audio data may be output alone or in combination with characters, images (still images), and moving images.

  (4) The means for outputting the advertising content selects the acquisition destination of the advertising content by lottery based on the data indicating the acquisition destinations of the plurality of advertising contents stored in advance. Any one of (1) to (3) The method described in 1.

  According to such a configuration of the present invention, the means for outputting the advertisement content selects the acquisition destination of the advertisement content by lottery based on the data indicating the acquisition destinations of the plurality of advertisement contents stored in advance.

  As a result, the means for outputting the advertising content can acquire the advertising content from the advertising content acquisition destination determined by lottery based on the data indicating the plurality of advertising content acquisition destinations stored in advance. .

  As a result, the advertising content can be output by selecting the advertising server by lottery without changing the means for outputting the advertising content itself.

  The advertisement content acquisition destination may be indicated by a URL indicating the location of a server on the Internet, or a specific folder, directory, or file on the server may be designated. Further, the advertising content corresponding to the specific folder, directory, or file may be replaced on the server. In this way, the means for outputting the advertisement content once inserted can be changed without change, and then the new advertisement content can be replaced semi-permanently and output.

(5) A program for outputting advertising content,
Receiving the input related to editing of the target content in the content editing device and editing the target content;
Inserting means for outputting advertising content into the target content;
Storing the target content in which the means for outputting the advertising content is inserted, and
Receiving a target content into which a means for outputting the advertising content is inserted into a terminal from a Web server connected to a communication network;
Means for outputting the advertising content when outputting the Web content including the received target content, obtaining the advertising content from an advertising server connected via a communication network;
Outputting the acquired advertising content together with the target content.

  According to such a configuration of the present invention, the same effect as (1) can be expected by installing and operating the program in the content editing apparatus.

(6) A system for outputting advertising content,
Means for receiving an input related to editing of the target content and editing the target content;
Means for inserting means for outputting advertising content into the target content;
Means for storing the target content into which the means for outputting the advertising content is inserted,
Means for the terminal to receive the target content into which the means for outputting the advertising content is inserted from a Web server connected to a communication network;
Means for outputting the advertising content when outputting the Web content including the received target content, and means for acquiring the advertising content from an advertising server connected via a communication network;
Means for outputting the acquired advertising content together with the target content.

  According to such a configuration of the present invention, the same effect as in (1) can be expected by operating the content editing apparatus.

  According to the present invention, the content editing apparatus inserts and stores means for outputting the advertising content in the edited target content. When the target content is used as a material constituting the Web page and stored in the Web server, the terminal connected via the communication network receives the target content from the Web server to output the Web page. Then, the means for outputting the advertising content inserted therein acquires the advertising content from the advertising server and outputs the acquired advertising content together with the target content. As a result, a user who has browsed the Web page always browses the advertising content. Thus, every time the content editing apparatus stores the target content, the target content into which the means for outputting the advertising content is inserted is generated, and the advertising content is output to a very large number of users via the Web server. Is done.

  Hereinafter, an example of the best embodiment of the present invention will be described with reference to the drawings.

FIG. 1 is a diagram showing a configuration of a computer or the like constituting a system according to an example of a preferred embodiment of the present invention. FIG. 2 is a diagram showing a functional configuration of the content editing apparatus 10 according to an example of the preferred embodiment of the present invention. FIG. 3 is a diagram illustrating a functional configuration and the like of the terminal 30 according to an example of the preferred embodiment of the present invention. FIG. 4 is a flowchart showing content editing processing by the content editing apparatus 10 according to an example of the preferred embodiment of the present invention. FIG. 5 is a flowchart showing content output processing by the terminal 30 or the like according to an example of the preferred embodiment of the present invention. FIG. 6 is a diagram showing an advertisement content acquisition destination table according to an example of the preferred embodiment of the present invention. FIG. 7 is a diagram showing a content output screen according to an example of the preferred embodiment of the present invention.
[Hardware Configuration of Content Editing Apparatus 10]

  As shown in FIG. 1, a control unit 110, a storage unit 120, an input unit 130, a display unit 140, a speaker unit 150, and a communication I / F unit 160 are connected by a bus 170 to configure the content editing apparatus 10.

The control unit 110 may be configured by a CPU (Central Processing Unit), controls the entire content editing apparatus 10, and cooperates with these hardware by, for example, reading and executing a program stored in the storage unit 120. Thus, various means described later are realized.

  The storage unit 120 can be realized by a hard disk or a semiconductor memory. The input unit 130 can be realized by a keyboard, a mouse, or the like. The display unit 140 can be realized by a liquid crystal display, a cathode ray tube CRT, or the like. Further, a speaker unit 150 that outputs sound may be provided. The communication I / F unit 160 can be realized by a LAN adapter, a modem adapter, or the like.

In the above example, the content editing apparatus 10 has been mainly described. However, the functions described above can be realized by installing a program in a computer and operating the computer as a server apparatus. Therefore, the functions realized by the content editing apparatus described as an embodiment in the present invention can be realized by executing the above-described method by the computer, or by introducing the above-described program into the computer and executing it. It is feasible.
[Hardware Configuration of Web Server 20 and Advertising Server 40]

  Here, the Web server 20 or the advertisement server 40 may have a configuration similar to that of the content editing apparatus 10 described above.

[Hardware Configuration of Terminal 30]

Here, the terminal 30 may have a configuration similar to that of the content editing apparatus 10 described above. The terminal 30 may be realized as a communication terminal other than a so-called general-purpose computer (PC) such as a mobile phone or a PDA (Personal Data Assistant).
[System functional configuration]

  FIG. 2 is a functional block diagram showing functions of the content editing apparatus 10 according to an example of the preferred embodiment of the present invention.

  The input unit 130 of the content editing apparatus 10 constitutes an input receiving unit 131. The control unit 110 constitutes target content editing means 111, advertisement content insertion means 112, and content storage means 113.

  FIG. 3 is a functional block diagram showing functions of the terminal 30 and the like according to an example of the preferred embodiment of the present invention.

The control unit 310 of the terminal 30 constitutes content output control means 311. The storage unit 320 stores advertisement content acquisition means 323, advertisement content output means 322, target content 321 and the like. The display unit 340 and the speaker unit 350 constitute content output means 341.
[Content editing process]

  FIG. 4 is a flowchart showing content editing processing by the content editing apparatus 10 according to an example of the preferred embodiment of the present invention. First, in step S101, the input receiving unit 131 of the content editing apparatus 10 receives an edit input of target content. Specifically, for example, an operation of a mouse or a keyboard is accepted, and editing of target content (for example, image data) is performed.

Next, in step S102, the content editing apparatus 10 inserts the advertising content output means 121 into the target content. More specifically, the advertising content output means 121 stored in the storage unit 120 is inserted into the target content to be edited based on the control of the control unit 110.

Next, in step S103, the content storage unit 113 of the content editing apparatus 10 stores the target content 500 into which the advertisement content output unit 121 has been inserted. More specifically, based on the control of the control unit 110, the moving image file in which the advertisement content output unit 121 is inserted is stored. When the target content 500 in which the advertising content output means 121 is automatically inserted in this way is stored in the Web server 20 as will be described later, it is downloaded to the terminal 30 and the advertising content is output.
[Content output processing]

  FIG. 5 is a flowchart showing content output processing by the terminal 30 or the like according to an example of the preferred embodiment of the present invention. First, in step S <b> 201, the terminal 30 receives the target content 221 from the Web server 20 that stores the target content 221. More specifically, the target content 221 is downloaded and output in response to the Web browser or the like operating on the terminal 30 accepting the user's click operation. The terminal 30 downloads the designated target content 221 from the Web server 20 every time such an operation by the user is received.

  Next, in step S <b> 202, the advertisement content acquisition unit of the terminal 30 acquires the advertisement content from the advertisement server 40. More specifically, the advertisement content output means 322 is inserted into the target content 321 downloaded and stored from the Web server 20 in step S201 as described above. Further, the advertisement content output means 322 includes advertisement content acquisition means 323, accesses the predetermined advertisement server 40, and downloads the advertisement content 421 stored in the advertisement server 40.

  Here, the advertising content acquisition means 323 stores an advertising content acquisition destination table as shown in FIG. 6 and acquires predetermined advertising content from a plurality of advertising content acquisition destinations included in the advertising content acquisition destination table. The advertisement content 421 can be downloaded by selecting the destination and specifying the advertisement server 40.

  Next, in step S203, the terminal 30 outputs the target content 321 together with the advertising content 421. More specifically, the content output control unit 311 of the terminal 30 inserts the downloaded advertisement content 421 into the target content 321 and outputs it by the content output unit 341. For example, as shown in FIG. 7, the target content 321 is displayed on the display area of the target content provided in a part of the Web page via the Web browser, and the upper end 421a or the lower end 421b of the display area is displayed. Insert and display advertising content realized as a video file.

  Here, as described above, the advertisement content 421 is displayed by selecting and inserting one of the upper end 421a and the lower end 421b of the display area of the target content by lottery. As described above, one of the left end portion and the right end portion (not shown) of the display area of the target content may be similarly selected by lottery as the display area of the target content. When the advertising content is realized as an audio file, it may be output from the speaker unit 350.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a figure which shows the structure of the computer etc. which comprise the system which concerns on an example of suitable embodiment of this invention. It is a figure which shows the function structure of the content editing apparatus 10 which concerns on an example of suitable embodiment of this invention. It is a figure which shows the function structure etc. of the terminal 30 which concerns on an example of suitable embodiment of this invention. It is a flowchart which shows the content editing process by the content editing apparatus 10 which concerns on an example of suitable embodiment of this invention. It is a flowchart which shows the content output process by the terminal 30 grade | etc., Which concerns on an example of suitable embodiment of this invention. It is a figure which shows the advertising content acquisition destination table which concerns on an example of suitable embodiment of this invention. It is a figure which shows the output screen of the content which concerns on an example of suitable embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Content editing apparatus 20 Web server 30 Terminal 40 Advertising server 110,210,310,410 Control part 120,220,320,420 Storage part 130,230,330,430 Input part 140,240,340,440 Display part 150, 250, 350, 450 Speaker 160, 260, 360, 460 Bus

Claims (6)

A method for outputting advertising content,
A step in which the content editing device receives an input related to editing of the target content and edits the target content;
Inserting means for outputting advertising content into the target content;
Storing the target content in which the means for outputting the advertising content is inserted;
A terminal receiving target content in which means for outputting the advertising content is inserted from a Web server connected to a communication network;
Means for outputting the advertising content when outputting the Web content including the received target content, obtaining the advertising content from an advertising server connected via a communication network;
Outputting the acquired advertising content together with the target content.   In the outputting step, the terminal selects and outputs the advertising content by selecting one of the predetermined display areas of the upper end, the lower end, the left end, and the right end among the display areas of the target content by lottery. The method of claim 1.   The method according to claim 1 or 2, wherein in the outputting step, the terminal outputs advertisement data including voice data.   The means for outputting the advertisement content selects the advertisement content acquisition destination by lottery based on data indicating a plurality of advertisement content acquisition destinations stored in advance. Method. A program that outputs advertising content,
Receiving the input related to editing of the target content in the content editing device and editing the target content;
Inserting means for outputting advertising content into the target content;
Storing the target content in which the means for outputting the advertising content is inserted, and
Receiving a target content into which a means for outputting the advertising content is inserted into a terminal from a Web server connected to a communication network;
Means for outputting the advertising content when outputting the Web content including the received target content, obtaining the advertising content from an advertising server connected via a communication network;
Outputting the acquired advertising content together with the target content. A system for outputting advertising content,
Means for receiving an input related to editing of the target content and editing the target content;
Means for inserting means for outputting advertising content into the target content;
Means for storing the target content into which the means for outputting the advertising content is inserted,
Means for the terminal to receive the target content into which the means for outputting the advertising content is inserted from a Web server connected to a communication network;
Means for outputting the advertising content when outputting the Web content including the received target content, and means for acquiring the advertising content from an advertising server connected via a communication network;
Means for outputting the acquired advertising content together with the target content.

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