JP2008276295A - Method and system for analyzing effect of content reproduced by electronic pop, electronic pop, and analysis server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method and system for analyzing the effects of content reproduced by electronic POP. <P>SOLUTION: This electronic POP1 stores, automatic reproduction content to be automatically selected and reproduced by the electronic POP1 and manual reproduction content to be reproduced after the electronic POP1 is operated, and generates reproduction history information including the content identifier, reproduction date and classification information of the reproduced content as analytic elements to be used for analyzing the effects of the content each time the content is reproduced, and transmits it to an analysis server 2. The analysis server 2 stores the reproduction history information generated by the electronic POP1, and counts how many times the content is reproduced for every instructed analytic element by referring to the stored reproduction history information, and outputs the result. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a technique for analyzing the effect of content reproduced by an electronic POP that is an advertising medium used for sales promotion.

  As consumer needs diversify, POP (POP: Point of purchase advertising), an advertising medium used for sales promotions, is required to provide advertisements that meet each consumer's needs quickly. More and more, electronic POPs that circulate advertisements with video or audio are installed in stores.

  As an electronic POP system that efficiently explains the features of a product and enhances the effect of attracting customers to exhibits and products, Patent Document 1 displays priority display data in an electronic POP before a product is selected by a consumer. When a product is selected by an electronic POP by a consumer, a system is disclosed that transmits information on the product selected by the consumer to an information transmission / reception server and displays display data transmitted from the information transmission / reception server. ing.

Further, in Patent Document 2, in order to further enhance the advertising effect of the electronic POP, the electronic POP is provided with a sensor that detects a person, and the electronic POP that outputs an advertisement specified based on a signal detected by the sensor is provided. It is disclosed.
JP 2002-245340 A JP 2002-116858 A

  Electronic POPs installed in stores are used for sales promotions. In sales promotions, the effect of content played back with electronic POPs is the most important, but for conventional electronic POPs or electronic POP systems, playback is done with electronic POPs. The function required to analyze the effect of the content to be used was not provided.

  Accordingly, an object of the present invention is to provide a method, a system, an electronic POP, and an analysis server that can analyze the effect of content reproduced by an electronic POP installed in a store for sales promotion.

  A first invention for solving the above-described problem is a method for analyzing the effect of content reproduced by an electronic POP, which is automatically selected and reproduced by the electronic POP as the content to be reproduced. Two types of content that are automatically played back and manual playback content that is played back when the electronic POP is operated are stored, and the electronic POP is played back as an analysis element used to analyze the effect of the content. A history information generation step for generating playback history information including the content identifier, playback date / time and type information for each playback of the content, and storing the playback history information generated by the electronic POP for each electronic POP. The analysis element instructed by referring to the reproduction history information stored in the analysis server Summarizes the number of plays of the content to the bets, a method characterized in that it is composed of an analysis step of outputting the counting result.

  According to the first invention, the electronic POP generates the reproduction history information, and the analysis server analyzes the reproduction history information, whereby manual reproduction content is reproduced for each content identifier of the automatic reproduction content. From the result of counting the number of times, it is possible to know the auto-play content that the consumer is interested in, and to understand the category that the consumer is interested in from the content of the auto-play content.

  Furthermore, since manual playback content is played back by the consumer's operation, it becomes possible to grasp the detailed category that the consumer has shown interest from the result of counting the number of playbacks of the manual playback content, The electronic POP operated by the consumer can be grasped most.

  Further, according to a second aspect, in the method according to the first aspect, when the manual reproduction content is reproduced, the electronic POP is reproduced when the manual reproduction content is selected. The content identifier is included in the reproduction history information as the analysis element.

  According to the second invention, the electronic POP includes the content identifier of the automatic reproduction content that was reproduced when the manual reproduction content was selected in the reproduction history information as the analysis element, The reason why the manual reproduction content is selected can be grasped from the contents of the automatic reproduction content.

  Furthermore, a third invention is the method described in the first invention or the second invention, wherein a human body sensor that detects a consumer in front of the electronic POP, an output of the human body sensor, and consumer behavior Means for generating behavioral behavior history information including a behavior identifier as the analysis element each time the behavior of the consumer in front of the electronic POP is determined from the behavioral determination rule associated with the electronic POP. For each electronic POP, and the analysis server associates and aggregates the content identifier of the content and the analysis element included in the behavior history information, thereby increasing the effect of the content. It is a method characterized by analyzing.

  According to the third invention, in addition to the reproduction history information, by analyzing the effect of the content using the behavior history information, a detailed category in which the consumer is interested can be obtained from the behavior of the consumer. It becomes possible to grasp.

  Furthermore, a fourth invention is characterized in that, in the method according to the third invention, the behavior monitoring device includes a plurality of the human body sensors, and determines a consumer's behavior from outputs of the plurality of human body sensors. It is a method to do.

  According to the fourth invention, the behavior monitoring device includes a plurality of the human body sensors, so that it is possible to set more detailed consumer behavior according to the behavior determination rule. For example, the moving direction of the consumer can be determined from the order of the human body sensors detecting the consumer.

  Furthermore, a fifth invention is the method according to any one of the first invention to the fourth invention, wherein the electronic POP consumes selection information for the electronic POP to select the manual reproduction content. When the selection information is acquired, the electronic POP reproduces the manual reproduction content corresponding to the selection information and adds the selection information to the reproduction history information of the manual reproduction content. It is the method characterized by including.

  Furthermore, a sixth invention is the method according to the fifth invention, wherein the selection information is consumer attribute information, and the electronic POP uses the attribute information stored in the IC card possessed by the consumer. It is the method characterized by acquiring.

  Furthermore, a seventh invention is the method according to the fifth invention, wherein the selection information is consumer product information, and the electronic POP is product information stored in an IC tag attached to the product. It is the method characterized by acquiring.

  According to the fifth to seventh aspects of the invention, it is possible to provide the manual reproduction content suitable for consumers by reproducing the manual reproduction content corresponding to the selection information. For example, if the selection information is the attribute information, the manual reproduction content according to the age and sex of the consumer can be provided, and if the selection information is the product information, it corresponds to the product. The manual reproduction content can be provided.

  Furthermore, an eighth invention is the method according to any one of the first to seventh inventions, wherein the analysis server uses the analysis result of the effect of the content and reproduces it with the electronic POP. And setting the content to be performed.

  According to the eighth invention, the content reproduced by the electronic POP is set using the analysis result of the effect of the content, so that the effect of the content can be enhanced.

  Furthermore, the ninth invention is a system for analyzing the effect of the content played back by the electronic POP, and the system is composed of at least an analysis server for analyzing the effect of the content in addition to the electronic POP, The electronic POP stores, as the content, storage means for storing two types of automatic reproduction content automatically selected and reproduced by the electronic POP and manual reproduction content reproduced by operating the electronic POP; Played as a means for playing back the content stored in the storage means, an operating means used when a consumer selects the manually played content, and an analysis element used when analyzing the effect of the content Playback history information including the content identifier, playback date and type information of the content is played back. Reproduction history information generation means for generating each of the electronic POPs, and the analysis server stores the reproduction history information generated by the electronic POP for each electronic POP, and the reproduction history stored in the database. It is a system characterized by comprising analysis means for referring to information, summing up the number of reproductions of the content for each of the instructed analysis elements, and outputting the summation result.

  Further, a tenth invention is the system according to the ninth invention, wherein the reproduction history information generating means of the electronic POP reproduces when the manual reproduction content is selected when the manual reproduction content is reproduced. In the system, the content identifier of the automatically reproduced content that has been included is included in the reproduction history information as an analysis element.

  Further, an eleventh aspect of the invention is the behavior monitoring device for monitoring a behavior of a consumer in front of the electronic POP in addition to the electronic POP and the analysis server in the system according to the ninth aspect or the tenth aspect. Is provided for each electronic POP, and the behavior monitoring apparatus detects the electronic body from a human body sensor that detects a consumer in front of the electronic POP, and a behavior rule that associates an output of the human body sensor with a consumer behavior. A behavior history information generating means for determining a behavior of a consumer in front of a POP and generating behavior history information including a behavior identifier as the analysis element every time a behavior of a consumer in front of the electronic POP is determined; The analysis means of the analysis server includes the content identifier of the content and the analysis element included in the action history information in association with each other, thereby collecting the content A system characterized by analyzing the effect of the Ceiling.

  Furthermore, a twelfth invention is characterized in that, in the system according to the eleventh invention, the behavior monitoring device includes a plurality of the human body sensors, and determines a consumer's behavior from outputs of the plurality of human body sensors. System.

  Furthermore, the thirteenth invention is the system according to any one of the ninth to twelfth inventions, wherein the operating means of the electronic POP is for the electronic POP to select the manual reproduction content. A means for acquiring selection information from a consumer, wherein when the selection information is acquired, the electronic POP reproduces the manual reproduction content specified by the selection information, and the reproduction history of the manual reproduction content It is a system characterized in that the selection information is included in information.

  Furthermore, the fourteenth invention is the system according to the thirteenth invention, wherein the selection information is consumer attribute information, and the electronic POP stores the attribute information stored in the IC card possessed by the consumer. It is a system characterized by comprising means for obtaining.

  Further, the fifteenth invention is the system according to the thirteenth invention, wherein the selection information is consumer product information, and the operation means of the electronic POP is stored in an IC tag attached to the product. It is a system characterized by being means for acquiring the product information.

  Furthermore, a sixteenth aspect of the present invention is the system according to any one of the ninth to fifteenth aspects, wherein the analysis server uses the analysis result of the content effect to reproduce the electronic POP. A system for setting the content to be provided.

  According to the ninth to sixteenth aspects, the same effects as those of the first to eighth aspects described above can be obtained.

  Further, the seventeenth aspect of the invention is an electronic POP installed in a store, and as the content to be reproduced, the electronic POP is automatically selected and reproduced, and the electronic POP is operated and reproduced. Storage means for storing two types of manually played content, means for playing back the content stored in the storage means, operating means used when a consumer selects the manually played content, and the content As an analysis element to be used when analyzing the effect of the above, a playback history information generating means for generating playback history information including a content identifier, playback date and type information of the played content every time the content is played back is provided. This is an electronic POP characterized by this.

  Further, an eighteenth aspect of the present invention is the electronic POP according to the seventeenth aspect, wherein the reproduction history information generating means of the electronic POP reproduces the manual reproduction content when the manual reproduction content is selected. The electronic POP is characterized in that the reproduction history information includes the content identifier of the automatically reproduced content that has been reproduced as the analysis element.

  The nineteenth invention is the system according to the seventeenth invention or the eighteenth invention, wherein the operation means of the electronic POP provides selection information for the electronic POP to select the manually reproduced content. When the electronic POP acquires the selection information, the electronic POP reproduces the manual reproduction content specified by the selection information, and includes the selection information in the reproduction history information of the manual reproduction content. This is an electronic POP characterized by including.

  Furthermore, the twentieth invention is the electronic POP according to the nineteenth invention, wherein the selection information is consumer attribute information, and the operation means of the electronic POP is stored in an IC card possessed by the consumer. The electronic POP is a means for acquiring the attribute information.

  The twenty-first invention is the electronic POP according to the nineteenth invention, wherein the selection information is consumer product information, and the operating means of the electronic POP is attached to an IC tag attached to the product. An electronic POP comprising means for acquiring stored product information.

  Furthermore, a twenty-second invention is an analysis server for analyzing the effect of content reproduced by an electronic POP, wherein the content identifier of the reproduced content, the reproduction date and time, and the electronic POP are automatically selected and reproduced. A database that stores, for each electronic POP that has generated the reproduction history information, reproduction history information including type information indicating either automatic reproduction content to be played or manual reproduction content that is reproduced by operating the electronic POP. And analyzing means for referring to the reproduction history information stored in the database, summing up the number of reproductions of the content for each of the instructed analysis elements, and outputting the summation result. It is an analysis server.

  Furthermore, a twenty-third invention is the analysis server according to the twenty-second invention, and is provided for each electronic POP, and the database includes the electronic POP in addition to the reproduction history information generated by the electronic POP. Generated by a behavior monitoring device including a human body sensor for detecting a consumer in front of the electronic POP, storing the behavior history information indicating the behavior of the consumer in front of the electronic POP, and the analysis means of the analysis server Is an analysis server characterized in that the effect of the content is analyzed by aggregating each analysis element included in the action history information.

  The twenty-fourth invention is the analysis server according to the twenty-second invention or the twenty-third invention, wherein the analysis server uses the analysis result of the effect of the content to reproduce the content to be played back by the electronic POP. An analysis server characterized by comprising means for setting.

  The seventeenth to twenty-fourth inventions are the electronic POP and the analysis server necessary for realizing the method according to the present invention.

  According to the above-described present invention, it is possible to provide a method, a system, an electronic POP, and an analysis server that can analyze the effect of content reproduced by an electronic POP installed in a store for sales promotion.

  From here, the method, system, electronic POP 1 and analysis server 2 according to the present invention will be described in detail. FIG. 1 is a diagram for explaining the configuration of a system according to the present invention. Throughout the drawings and the following description, the same reference numerals are used for elements having the same function.

  In the system of FIG. 1, a plurality of electronic POPs 1 (15 in FIG. 1) according to the present invention are installed in the store 3 as an advertising medium for reproducing advertisements for promoting sales of products. To the analysis server 2 related to the above.

  The electronic POP1 includes content that is automatically and repeatedly reproduced (hereinafter referred to as “automatically reproduced content”), and content that is reproduced when a consumer who has visited the store 3 operates the electronic POP1 (hereinafter referred to as “manually reproduced content”). It is stored as content to be played back by the electronic POP1.

  Each time the electronic POP 1 plays back content, it generates playback history information including various analysis elements. Here, the analysis element is information used when analyzing the effect of the content. In this embodiment, the reproduction history information includes a content identifier for identifying the content to be reproduced as at least the analysis element. , The date and time when the content is reproduced, and type information indicating the type of the content are included. Further, when the manually reproduced content is reproduced, the content identifier of the automatically reproduced content reproduced when the manually reproduced content is selected. included.

  The reproduction history information generated every time the electronic POP1 reproduces the content is transmitted to the analysis server 2, and the analysis server 2 stores the reproduction history information transmitted from the electronic POP1. The analysis server 2 has a function of analyzing the reproduction history information acquired from each electronic POP 1. When an analysis element is designated by the manager of the store 3, the analysis server 2 reproduces content for each designated analysis element. Count the number of times, and output the count result to a display.

  The manager of the store 3 can grasp the effect of the content reproduced by the electronic POP 1 by browsing the total result of the analysis server 2. For example, for each content identifier of auto-play content, the number of times that manual play content has been played is counted, so that the auto-play content that the consumer is interested in can be found, and the consumer shows interest from the content of the auto-play content. You can grasp the category.

  Furthermore, since the manually played content is played back by the consumer's operation, the detailed category in which the consumer is interested can be grasped from the result of counting the number of times the manually played content is played.

  From here, the electronic POP1 illustrated in FIG. 1 will be described in more detail. FIG. 2 is a block diagram of the electronic POP1, FIG. 3 is an external view of the electronic POP1, and FIG. 4 is a flowchart showing a procedure for the electronic POP1 to generate reproduction history information.

  As shown in FIG. 2, the electronic POP 1 stores the content stored in the content storage unit 15 and the content storage unit 15 for storing the content reproduced by the electronic POP 1 in order to realize the functions necessary for the present invention. Content reproduction means 14 for reproduction, time measurement means 13 for measuring time, communication means 12 for communicating with the analysis server 2 via the network 4, and operation means 11 used when a consumer selects manual reproduction content And a function for generating reproduction history information, and 10 steps of control means for controlling the entire electronic POP1.

  The content storage means 15 of the electronic POP1 is realized by a storage device such as a hard disk, the time measuring means 13 is realized by a clock incorporated in the electronic POP1, and the control means 10 is realized by a computer board having a CPU.

  As illustrated in FIG. 3, the electronic POP 1 includes a touch panel 14 a and a speaker 14 b in which a display and a matrix switch are combined as the content reproduction unit 14. The audio included in the content is reproduced by the speaker 14b, and the video is displayed on the touch panel 14a. Note that the matrix switch of the touch panel 14a is used as the operation means 11 of the electronic POP1.

  In addition, the electronic POP 1 includes an IC tag reader 11 a that is attached to a product sold in the store 3 and communicates with an IC tag as the operation means 11 other than the touch panel 14 a. When the IC tag reader 11a detects an IC tag affixed to a product, the IC tag reader 11a communicates with the IC tag and reads information (for example, a product code) stored in the IC tag. The manual reproduction content corresponding to the information read from the IC tag is reproduced by determining that it has been operated and referring to the meta information of the manual reproduction content.

  The content transmitted from the analysis server 2 is stored in the content storage unit 15 of the electronic POP 1. The content transmitted from the analysis server 2 is provided with meta information that describes the content, and this meta information includes content identifier, type information indicating either automatic reproduction content or manual reproduction content, content information, The name etc. are included.

  The control unit 10 of the electronic POP 1 is a unit that uses the content reproduction unit 14 to reproduce the content stored in the content storage unit 15 and generates reproduction history information of the content to be reproduced when the reproduction of the content is started. . Note that the reproduction history information generated by the control unit 10 of the electronic POP 1 is transmitted to the analysis server 2 by the communication unit 12 and stored in the analysis server 2.

  Next, a procedure in which the control unit 10 of the electronic POP 1 generates reproduction history information of content to be reproduced will be described with reference to FIG.

  The procedure illustrated in FIG. 4 is a flow that is repeatedly executed between the time when the electronic POP1 is turned on and the time when the electronic POP1 is turned on. With reference to the meta information of the content stored in the content storage means 15, the content set as the automatic reproduction content is automatically selected (step S1).

  When the control means 10 of the electronic POP1 selects the reproduction of the automatic reproduction content, the reproduction history information of the automatic reproduction content is generated by using the time measurement means 13 provided in the electronic POP1 or the meta information of the automatic reproduction content. Then, the reproduction history information of the automatically reproduced content is transmitted to the analysis server 2 using the communication means 12 (step S2).

  FIG. 5 is a diagram for explaining reproduction history information of automatically reproduced content. As illustrated in FIG. 5, the reproduction history information includes a content identifier that identifies the reproduced content, a reproduction time that is a time when the reproduction of the content is started, and a content attribute of the reproduced content. The content identifier and content attribute of the reproduction history information are obtained from the meta information of the content to be reproduced, and the time information is obtained from the time of the time measuring means 13 when reproducing the content.

  Since the automatic playback content is played back in step S2, the control means 10 of the electronic POP1 plays back including the content identifier of the auto playback content, the playback time when the playback of the auto playback content is started, and the content attribute indicating the auto playback content. Generate history information.

  When the control means 10 of the electronic POP 1 generates the reproduction history information of the automatic reproduction content and transmits it to the analysis server 2, the automatic reproduction content is reproduced using the content reproduction means 14 (step S3). The control means 10 of the electronic POP 1 displays a screen for the consumer to select manual playback content in addition to the auto playback content when playing back the auto playback content.

  When the electronic POP1 is operated by the consumer during the reproduction of the automatic reproduction content, the process proceeds to step S4, and the reproduction of the manual reproduction content is started. When the reproduction of the automatic reproduction content is completed, the process returns to step S1, and reproduction of the automatic reproduction content is started from the beginning. Here, the operation of the electronic POP1 means that the consumer operates the touch panel 14a or the consumer holds the IC tag attached to the product over the IC tag reader 11a.

  When the control unit 10 of the electronic POP1 selects the reproduction of the manually reproduced content according to the operation of the consumer, the time measuring unit 13 provided in the electronic POP1 or the meta information of the manually reproduced content is used, etc. The reproduction history information is generated, and the reproduction history information of the manually reproduced content is transmitted to the analysis server 2 using the communication unit 12 (step S5).

  FIG. 6 is a diagram for explaining the reproduction history information of the manually reproduced content. As illustrated in FIG. 6, the reproduction history information of the manually reproduced content includes the content identifier of the automatically reproduced content that is reproduced when the manually reproduced content is selected, in addition to the information illustrated in FIG. 5.

  By including the content identifier of the automatic playback content that was played when manual playback content was selected in the playback history information of manual playback content, it is possible to analyze the auto playback content that the consumer is interested in Become.

  When the control means 10 of the electronic POP 1 generates the reproduction history information of the manually reproduced content, the automatic reproduced content is interrupted and the manually reproduced content is reproduced (step S6). When the reproduction of the manually reproduced content is completed, for example, when all the manually reproduced content is reproduced or the end of the reproduction is instructed, the process returns to step S3 to reproduce the automatically reproduced content that has been interrupted.

  In the procedure repeatedly executed as shown in FIG. 4, when the power of the electronic POP1 is turned off (step S7), the procedure in which the control means 10 of the electronic POP1 generates the reproduction history information ends.

  From here, the analysis server 2 having a function of analyzing reproduction history information generated by the electronic POP 1 will be described. FIG. 7 is a block diagram of the analysis server 2.

  In order to realize the function according to the present invention, the analysis server 2 analyzes the content effect using the communication means 20 for communicating with the electronic POP 1 via the network 4 and the reproduction history information transmitted from the electronic POP 1. Means 21, and as a database, a playback history information database 22 that stores the playback history information transmitted from the electronic POP1, a content database 23 that stores content to be distributed to the electronic POP1, and an electronic location such as an installation location of the electronic POP1. It has an electronic POP database 24 that stores information related to POP1.

  When the communication means 20 of the analysis server 2 communicates with the electronic POP1 via the network 4 and receives the reproduction history information from the electronic POP1, the reproduction means information database is associated with the electronic POP1 identifier for specifying each electronic POP1. The reproduction history information is stored in 22.

  The analysis unit 21 of the analysis server 2 is a unit that counts the number of times the content is played for each specified analysis item and outputs the totaled result to a display or the like. Items stored in the POP database 24 (for example, the installation location of the electronic POP 1) are used.

  FIG. 8 is a first diagram for explaining an output screen of the analysis server 2, and FIG. 9 is a second diagram for explaining an output screen of the analysis server 2. The arrangement of the electronic POP1 illustrated in FIG. 8 is devised so that the electronic POP1 can be identified according to the number of times the electronic POP1 is operated.

  In order to obtain the arrangement diagram 2a of the electronic POP1 illustrated in FIG. 8, the number of times the electronic POP1 is operated, that is, manually reproduced content is reproduced for each electronic POP identifier of the electronic POP1 that has transmitted the reproduction history information. What is necessary is just to count the number of times.

  In addition, Table 2b in FIG. 8 shows the total number of times that the content has been reproduced for each time period and the total number of times that the electronic POP1 has been operated. Further, Table 2c in FIG. 8 shows the total number of times the content has been reproduced for each time zone and the total number of times the electronic POP1 has been operated for each day of the week when the effect of the content is analyzed. Further, Table 2d in FIG. 8 shows the total number of times of reproduction for each automatically reproduced content and the total number of times the electronic POP1 has been operated.

  In order to obtain the tables 2b and 2c in FIG. 8, the number of times content is played and the number of times the electronic POP1 is operated, that is, the manually played content is played back for each playback time included in the playback history information. What is necessary is just to total | count with the frequency | count performed. In addition, in order to obtain the table 2d of FIG. 8, the number of times of reproduction and the number of times of operation of the electronic POP1 may be aggregated for each content identifier of the automatically reproduced content included in the reproduction history information.

  In the layout diagram of the electronic POP1 in FIG. 8, when one electronic POP1 is selected, the total result of the selected electronic POP1 as shown in FIG. 9 is displayed. In FIG. 9, the arrangement diagram 2a of the electronic POP1 is not changed from that in FIG. 8, but the tables 2e, 2f, and 2g are the result of aggregation only from the reproduction history information of the selected electronic POP1.

  FIGS. 8 and 9 are only examples of the result of the reproduction history information generated by the electronic POP1, and analysis from different viewpoints can be performed by setting various analysis items. For example, if the manually reproduced content is an analysis item, the ranking of the automatically reproduced content that has been reproduced when the manually reproduced content is selected can be displayed.

  The present invention is not limited to the embodiments described so far, and various modifications and changes can be made, and new effects can be obtained by adding various modifications and changes to the system described so far. be able to. A modification example will now be described.

(Description of Modification 1)
Until now, as the analysis of the playback history of the electronic POP1, the number of playbacks of the automatically played content and the number of times the electronic POP1 was operated, that is, the number of times the manually played content was played back were counted. By installing the behavior monitoring device 5 that monitors the behavior of the consumer in the home, and summing up the behavior of the consumer when reproducing the content, the effect of the content can be analyzed in more detail.

  FIG. 10 is a diagram for explaining a system in which the behavior monitoring device 5 is arranged in addition to the electronic POP1. The system shown in FIG. 10 is provided with a behavior monitoring device 5 for monitoring the behavior of the consumer in front of each electronic POP 1, and each behavior monitoring device 5 is connected to the analysis server 2 via the network 4. It is connected.

  FIG. 11 is a diagram for explaining the behavior monitoring device 5 illustrated in FIG. 10. FIG. 11A is an external view of the behavior monitoring device 5, and FIG. 11B is a block diagram of the behavior monitoring device 5. The behavior monitoring apparatus 5 illustrated in FIG. 11A incorporates three directional human body sensors 51, and each human body sensor 51 continuously detects consumers in different areas in front of the electronic POP1 ( For example, the behavior monitoring device 5 detects the behavior of the consumer from the output of the human body sensor 51.

  Further, as shown in FIG. 11B, the behavior monitoring device 5 includes behavior determination means 52 for determining consumer behavior from the output of the human body sensor and the network 4 in addition to the three human body sensors 51 described above. The communication means 50 is provided for communicating with the analysis server 2 via the network.

  The behavior determination unit 52 of the behavior monitoring device 5 stores a behavior determination rule that associates the output of the human body sensor 51 with the consumer's behavior, and behavior history information that indicates the consumer's behavior every time the behavior determination rule is established. Is transmitted to the analysis server 2. The behavior history information includes the electronic POP identifier of the electronic POP 1 corresponding to the behavior monitoring device 5, the date and time when the behavior determination rule is established, that is, the date and time of occurrence of the consumer's behavior specified by the behavior determination memory, the consumer And an action identifier for identifying the action.

  FIG. 12 is a diagram illustrating an example of a behavior determination rule stored in the behavior monitoring device 5. According to the behavior determination rule described in FIG. 12, when the output of any human body sensor 51 is continuously ON three times or more, the behavior monitoring device 5 determines that there is a consumer before the electronic POP1.

  Further, when the human body sensor 51 that detects the consumer changes within 3 seconds, it is determined that the consumer has moved in the direction in which the human body sensors 51 that have detected the consumers. For example, when the human body sensor 51 detecting the consumer changes in the order of the human body sensor 51 (left) → the human body sensor 51 (center) → the human body sensor 51 (right), the behavior monitoring device 5 Left) → human body sensor 51 (center) → human body sensor 51 (right) It is determined that the consumer has moved in the forward direction.

  Furthermore, when any human body sensor 51 incorporated in the behavior monitoring device 5 detects a consumer continuously for 3 seconds or more, the behavior monitoring device 5 indicates that the consumer is staying in front of the electronic POP1. to decide.

  FIG. 13 is a block diagram of the analysis server 2 when the behavior monitoring device 5 is installed. The analysis server 2 illustrated in FIG. 13 includes a behavior history information database 25 for storing behavior history information transmitted from the behavior monitoring device 5 in addition to the database illustrated in FIG. 20 stores the reproduction history information in the reproduction history information database when the reproduction history information is transmitted from the electronic POP 1, and the behavior history information database 25 stores the behavior history information when the behavior history information is transmitted from the behavior monitoring device 5. To remember.

  The analysis unit 21 of the analysis server 2 has a function of analyzing the content effect using the action history information transmitted from the action monitoring device 5 in addition to the function of analyzing the content effect using the reproduction history information described above. .

  When the analysis means 21 of the analysis server 2 analyzes the content effect using the action history information transmitted from the action monitoring device 5, the action identifier is used as an analysis item with the time zone, the electronic POP identifier of the electronic POP1 or the content identifier as an analysis item. Aggregate the number of identified consumer behaviors.

  The analysis means 21 of the analysis server 2 has a function of analyzing the content effect using the action history information transmitted from the action monitoring device 5 in addition to the function of analyzing the content effect using the reproduction history information described above. By counting the number of occurrences of consumer behavior corresponding to the reproduced content, it is possible to grasp the content that attracted more consumer interest.

  In addition, when the analysis means 21 of the analysis server 2 totals the number of occurrences of the consumer's behavior corresponding to the reproduced content, from the occurrence date / time included in the behavior history information and the reproduction date / time included in the reproduction history information, Identify content that was played when consumer behavior occurred.

  By analyzing the content effect using the behavior history information transmitted from the behavior monitoring device 5, it is possible to identify the content that attracts the consumer's interest from the history of the consumer staying in front of the electronic POP1. In addition, it is possible to specify content that is viewed by consumers coming from a specific direction.

(Description of Modification 2)
Furthermore, the electronic POP1 can acquire attribute information (such as gender and age) of the consumer who operates the electronic POP1, and can select manually reproduced content based on the acquired consumer attribute information.

  FIG. 14 is a diagram for explaining an electronic POP 1 having a function of reading attribute information from an IC card held by a consumer. As shown in FIG. 14, the electronic POP1 includes an IC card reader / writer 11b as attribute information acquisition means. When an IC card storing attribute information is inserted into the IC card reader 11b, the operation means 11 of the electronic POP1 is consumed. The user determines that the electronic POP 1 is operated and reads the attribute information from the inserted IC card.

  The attribute information read from the IC card by the operation means 11 of the electronic POP 1 is delivered to the control means 10, and the control means 10 selects and reproduces the manually reproduced content corresponding to the delivered attribute information from the content storage means 15. To do. Note that the attribute information corresponding to the manually reproduced content may be stored in the meta information of the manually reproduced content so that the control unit 10 can select the manually reproduced content corresponding to the delivered attribute information.

  As a matter of course, the attribute information acquired by the electronic POP1 from the consumer is not only used for selecting the manually reproduced content but also included in the reproduction history information of the manually reproduced content generated by the electronic POP1. Consumer attribute information can be used for effect analysis.

  The means for acquiring attribute information from the consumer can be realized by various methods. For example, the consumer may input the attribute information using the touch panel 14a provided in the electronic POP 1 as the operation means 11.

(Description of Modification 3)
The content effect analyzed by the analysis server 2 is not simply output, but can be used for various purposes. For example, based on the content effect, the analysis server 2 can select content to be played back by the electronic POP 1.

  At this time, the analysis unit 20 of the analysis server 2 designates the analysis item and totals the reproduction history information stored in the reproduction history information database and the action information stored in the action history information database 25. Based on this, a function of selecting content to be transmitted to the electronic POP 1 is provided.

  When the analysis server 2 selects content to be played back by the electronic POP1, the automatic playback content that is automatically played back by the electronic POP1 may be set according to the number of operations of the automatic playback content obtained from the counting result. If there is an electronic POP1 with a small number of operations, the electronic POP database may be referred to and an automatically reproduced content with the largest number of operations may be set in the adjacent electronic POP1.

  Further, in order to enhance the customer attracting effect of the store 3, the automatic playback content with the highest number of operations, that is, the automatic playback content that the consumer is most interested in is set in the electronic POP1 installed at the entrance of the store 3. You can also.

  When the analysis server 2 selects content to be played back on the electronic POP1, manual playback content played back by operating the electronic POP1 may be set based on consumer attribute information. For example, manual playback content for young people may be set in the electronic POP 1 that is frequently used by young consumers.

  In addition, the aggregation result obtained by the analysis means of the analysis server 2 can be used not only for setting contents to be played back by the electronic POP1, but also for charging when the contents are played back by the electronic POP1.

The figure explaining the structure of the system concerning this invention. Electronic POP block diagram External view of electronic POP. The flowchart which showed the procedure in which electronic POP produces | generates reproduction history information. The figure explaining the reproduction history information of automatic reproduction contents. The figure explaining the reproduction history information of manual reproduction contents. The block diagram of an analysis server. FIG. 1 is a first diagram for explaining an output screen of an analysis server. FIG. 2 is a diagram for explaining an output screen of the analysis server. The figure explaining the system which has arrange | positioned the action monitoring apparatus. The figure explaining an action monitoring apparatus. The figure which showed an example of the action determination rule. The block diagram of the analysis server when installing an action monitoring apparatus. The figure explaining electronic POP provided with the function to read attribute information from an IC card.

Explanation of symbols

1 Electronic POP
DESCRIPTION OF SYMBOLS 10 Control means 11 Operation means 12 Communication means 13 Time measurement means 14 Content reproduction means 15 Content storage means 2 Analysis server 20 Communication means 21 Analysis means 22 Playback history information database 23 Electronic POP database 24 Content database 25 Action history information database 3 Store 4 Network 5 Behavior monitoring device 50 Behavior determination means 51 Human body sensor 52 Communication means

Claims (24)

  A method for analyzing the effect of content reproduced by an electronic POP, wherein the electronic POP is automatically reproduced by the electronic POP as the content to be reproduced, and the electronic POP is operated. 2 types of manual playback content to be played back, and the electronic POP plays back including the content identifier, playback date and type information of the played content as an analysis element used when analyzing the effect of the content A history information generating step for generating history information every time the content is played back, and an analysis server storing the playback history information generated by the electronic POP for each electronic POP are stored in the analysis server. The playback count of the content is counted for each of the instructed analysis elements with reference to the playback history information , Method characterized in that it is composed of an analysis step of outputting the counting result.   2. The method according to claim 1, wherein when the manually played content is played, the electronic POP uses the content identifier of the automatically played content that was played when the manually played content is selected as the analysis element. A method of including in the reproduction history information.   3. The method according to claim 1, wherein a human body sensor that detects a consumer in front of the electronic POP, and an action determination rule that associates an output of the human body sensor with a consumer's action. A behavior monitoring apparatus comprising: means for determining behavior of a consumer in front of a POP, and generating behavior behavior history information including a behavior identifier as the analysis element each time the behavior of the consumer is determined. The method is characterized in that the analysis server analyzes the effect of the content by associating and summing up the content identifier of the content and the analysis element included in the action history information. .
4. The method according to claim 3, wherein the behavior monitoring device includes a plurality of the human body sensors, and determines a consumer's behavior from outputs of the plurality of human body sensors.   5. The method according to claim 1, wherein the electronic POP includes means for acquiring selection information for the electronic POP to select the manually played content from a consumer. When the POP acquires the selection information, the POP reproduces the manual reproduction content corresponding to the selection information, and includes the selection information in the reproduction history information of the manual reproduction content.   6. The method according to claim 5, wherein the selection information is consumer attribute information, and the electronic POP acquires attribute information stored in an IC card possessed by the consumer.   6. The method according to claim 5, wherein the selection information is consumer product information, and the electronic POP obtains product information stored in an IC tag attached to the product. .   The method according to any one of claims 1 to 7, wherein the analysis server sets the content to be played back by the electronic POP using an analysis result of the effect of the content. how to.   A system for analyzing the effect of content reproduced by an electronic POP, the system comprising at least an analysis server for analyzing the effect of the content in addition to the electronic POP, wherein the electronic POP is used as the content The electronic POP automatically selects and reproduces the automatic reproduction content and the electronic POP is operated to reproduce the manual reproduction content to be reproduced. The storage unit stores the two types, and the storage unit stores the type. Content reproducing means, operation means used when a consumer selects the manually reproduced content, and an analysis element used when analyzing the effect of the content, content identifier of the reproduced content, reproduction date and time And playback history information including type information each time the content is played back History information generating means, the analysis server refers to the database that stores the playback history information generated by the electronic POP for each electronic POP, and the playback history information stored in the database, A system comprising: analysis means for counting the number of times the content has been reproduced for each of the instructed analysis elements and outputting the count result.   10. The system according to claim 9, wherein the reproduction history information generating means of the electronic POP reproduces the automatic reproduction content that was reproduced when the manual reproduction content was selected when the manual reproduction content was reproduced. A system characterized in that a content identifier is included in the reproduction history information as an analysis element.   The system according to claim 9 or 10, wherein in addition to the electronic POP and the analysis server, a behavior monitoring device that monitors the behavior of a consumer in front of the electronic POP is provided for each electronic POP, The monitoring device detects the behavior of the consumer in front of the electronic POP from a human body sensor that detects the consumer in front of the electronic POP, and a behavior rule that associates the output of the human body sensor with the behavior of the consumer. Action history information generating means for determining and generating action history information including an action identifier as the analysis element every time the action of a consumer in front of the electronic POP is determined, and the analysis means of the analysis server The content identifier of the content and the analysis element included in the action history information are associated and aggregated to analyze the effect of the content. System according to claim.   12. The system according to claim 11, wherein the behavior monitoring device includes a plurality of the human body sensors, and determines consumer behavior from outputs of the plurality of human body sensors.   The system according to any one of claims 9 to 12, wherein the operation unit of the electronic POP is a unit that acquires selection information for the electronic POP to select the manually played content from a consumer. When the electronic POP acquires the selection information, the electronic POP reproduces the manual reproduction content specified by the selection information, and includes the selection information in the reproduction history information of the manual reproduction content. Feature system.   14. The system according to claim 13, wherein the selection information is consumer attribute information, and the electronic POP includes means for acquiring attribute information stored in an IC card possessed by the consumer. Feature system.   14. The system according to claim 13, wherein the selection information is consumer product information, and the operation means of the electronic POP is a means for acquiring product information stored in an IC tag attached to the product. A system characterized by being.   16. The system according to claim 9, wherein the analysis server includes means for setting the content to be played back by the electronic POP using an analysis result of the effect of the content. A system characterized by that.   There are two types of electronic POPs installed in the store: automatic reproduction contents automatically selected and reproduced by the electronic POP and manual reproduction contents reproduced by operating the electronic POP. Storage means for storing; means for reproducing the content stored in the storage means; operation means for use when a consumer selects the manual reproduction content; and use for analyzing the effect of the content An electronic POP comprising: a playback history information generating unit that generates playback history information including a content identifier, playback date and type information of the played content as the analysis element to be played each time the content is played back.   18. The electronic POP according to claim 17, wherein the reproduction history information generating unit of the electronic POP reproduces the automatic reproduction content that was reproduced when the manual reproduction content was selected when the manual reproduction content was reproduced. An electronic POP characterized in that the content identifier is included in the reproduction history information as the analysis element.   19. The system according to claim 17, wherein the operation unit of the electronic POP is a unit that obtains selection information for the electronic POP to select the manual reproduction content from a consumer, and When the selection information is acquired, the POP reproduces the manual reproduction content specified by the selection information, and includes the selection information in the reproduction history information of the manual reproduction content. .   20. The electronic POP according to claim 19, wherein the selection information is consumer attribute information, and the operation means of the electronic POP is means for acquiring attribute information stored in an IC card possessed by the consumer. Electronic POP characterized by being.   20. The electronic POP according to claim 19, wherein the selection information is consumer product information, and the operation means of the electronic POP acquires product information stored in an IC tag attached to the product. An electronic POP characterized by comprising:   An analysis server for analyzing the effect of content played back by an electronic POP, the content identifier of the played content, the playback date and time, and the automatic playback content that the electronic POP automatically selects and plays, or A reproduction history information including type information indicating any of manually reproduced contents that are reproduced by operating an electronic POP is stored in each database that stores the reproduction history information for each of the electronic POPs. An analysis server, comprising: analysis means for referring to the reproduction history information, totalizing the number of times the content has been reproduced for each designated analysis element, and outputting the total result.   23. The analysis server according to claim 22, wherein the analysis server is provided for each electronic POP, and the database detects a consumer in front of the electronic POP in addition to the reproduction history information generated by the electronic POP. A behavior monitoring device including a human body sensor generates and stores the behavior history information indicating the behavior of a consumer in front of the electronic POP, and the analysis means of the analysis server is included in the behavior history information An analysis server characterized in that the effect of the content is analyzed by aggregating each analysis element. 24. The analysis server according to claim 22, wherein the analysis server includes means for setting the content to be played back by the electronic POP using an analysis result of the effect of the content. Analysis server.

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