JP2008252688A - Article information providing system utilizing digital television - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system for providing community-based articles, services or the like while utilizing specialty of terrestrial digital television broadcast area. <P>SOLUTION: Thearticle information providing system is provided with a viewer registration system and an article information system, in which article information to be provided is stored, thereby providing the article information corresponding to a viewer from the article information system on the basis of viewer information being registered in the viewer registration system when the viewer views television broadcast. The viewer registration system is composed of viewer information and viewer preference information, and the information is registered from a television receiver 2 of a viewer 3 and from terminals for registration provided in stores A-E and public institutions or the like. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a business system that enables viewers to purchase products and provide services through digital television.

It is already known to use the Internet to sell and purchase products and provide services such as restaurants and travel (Patent Document 1). The conventional Internet method requires that you have a personal computer (PC), and you will not be able to see Internet commercials unless you open the computer with the intent to purchase certain products. Some merchants in the Internet market have no effect at all.
In addition, dramas, sports and movies to be broadcast in digital TV broadcasts are stored on the server of the broadcasting station for a certain period of time, and during that time, the viewer can select the program he / she wants to watch at any time. It is also possible to watch other programs at the same time when watching one program. Therefore, a new commercial (CM) broadcasting method for digital television broadcasting has been proposed (Patent Document 2).
JP-T-2002-519753 Japanese Patent Laid-Open No. 11-154181

In a conventional analog TV, there is a CM broadcast in the middle of a program, and a TV is turned on during the CM broadcast regardless of whether the viewer likes it or not. Therefore, there is an effect that the content of the CM broadcast is potentially transmitted to the viewer. However, since a program can be arbitrarily selected in the digital television broadcast, it is possible to watch another program during the CM broadcast, and there is a problem that the corner CM broadcast is not sufficiently used.
In addition, since conventional analog TV makes CM broadcasts for relatively large areas such as the Kanto / Tohoku area or Kansai / China area, the advertised products and services are not directly related to the viewer's area. There were many things that could not meet the request. Furthermore, since CM broadcasts are broadcast using a part of the originally limited broadcast time such as drama broadcasts, advertising fees are high, making it difficult for small and medium-sized businesses and private shops to enter.
The present invention intends to provide a new service that is more familiar to viewers by utilizing the two-way communication of terrestrial digital television broadcasting, sub-screen broadcasting, and limited locality of terrestrial broadcasting.

The product information providing system for digital television broadcasting of the present invention comprises a viewer registration system and a product information system storing product information to be provided, and is registered in the viewer registration system when the viewer views the television broadcast. The product information system provides product information corresponding to the viewer based on the viewer information, and the viewer registration system comprises viewer information and viewer preference information. This information is registered from a television receiver of the viewer and a registration terminal provided in a store, a public facility or the like.
Viewer preference information can be collected directly from a cash register at a store using a telecommunication line such as the Internet, via a recording medium such as a floppy or DVD, or from a punch card or form. Use a method such as reading.

In the conventional provision of product information using a personal computer, it was limited to those who intended to purchase products, but according to the product information provision system of the present invention, TV was viewed even when there was no intention to purchase products. Sometimes, viewers are provided with product information that is estimated to be necessary for viewers on the TV sub-screen based on the viewer information, the contents of the programs that have been viewed so far and the product information that has been purchased. Can potentially get information. In addition, since the product information provider, that is, the CM broadcast requester (sponsor) can view the viewer's needs (requests) and preferences by watching the TV, the viewer can respond more to the viewer's request. Information can be provided.
In the case of digital TV broadcasting, it is possible to broadcast a drama or the like that the viewer is watching on the sub-screen at any time, and since the viewer can arbitrarily select CM broadcasting or the like, a large number of CM broadcasting can be performed at the same time. Therefore, the sponsor's CM broadcasting fee can be made inexpensive. In addition, by setting the broadcasting area of terrestrial TV broadcasting to a limited area, it is possible to broadcast CM broadcasts of sponsors in the same area as a virtual shopping street at the same time because the sponsors are friends. .
In the present invention, the information collection system is a familiar place such as a cash register of a store in addition to a TV, a personal computer, and a mobile phone. By accurately grasping the needs of consumers, it is easy to enter the commercial broadcasting of stores in the broadcasting area, so that it is possible to receive purchases and services of products from familiar stores.

Conventional analog TV broadcasting covers a wide range of areas, such as the nationwide scale, the Kanto area, and the Tokai area, so sales of TV products etc. are unilaterally carried out by distributors regardless of the needs of viewers. There is a drawback that it is difficult for buyers to confirm directly if the products sold are not sold nationwide. The same applies to sales on the Internet.
On the other hand, terrestrial digital TV broadcasts are narrower in area than the conventional TV broadcasts due to their nature, and the number of viewers is easy to grasp. The present invention has been made paying attention to this point.

  The viewer registration system according to the present invention includes viewer information and viewer preference information. The viewer information is obtained by accessing the viewer registration system or product information system of the viewer, and is given a registration number. Record. Access to these registration systems is done via the viewer's television receiver, as well as for registrations that are pre-arranged in stores such as convenience stores, stadiums such as baseball fields, public facilities such as theaters and city halls. It is performed by a terminal, a personal computer, or a mobile phone. The registration is performed by inputting a password with an appropriate number of digits determined by the viewer according to a conventional method. If necessary, the registered viewer is given an ID (identification code). A registered viewer may be issued an identification card in which a password or the like is electronically entered.

Viewer preference information is supported by viewers of program content when a viewer views a digital broadcast by entering a password, ID, etc., for example, program content such as comedy, drama, tragedy about a drama, or a sports program The team name and the player name are recorded, and product information accessed by the viewer on the digital broadcast product information system is recorded on the server. In addition, when a registered viewer purchases a product, etc., his / her password is input to the purchased product and the purchase amount is input to the store's cash register using an identification card, and the information is input to the viewer registration system. Good. Similarly, viewer preferences are collected by processing in the same way when entering a stadium such as a theater or a baseball field.
The number of times the viewer's password or the like is used may be accumulated as a point number in the viewer registration system, and a discount or the like may be obtained when purchasing a product or the like according to the accumulated number.

The merchandise information system classifies merchandise information from a business operator who desires commercial broadcasting into each field in advance, and stores it in a server with a code number. Products include products and services (services). Products such as automobiles, home appliances, clothing, and food, and services such as travel, cleaning, restaurants, inns, and home delivery are classified and coded into servers. Store. Further, a virtual shopping street corresponding to the area may be created, and when the viewer accesses, the local shopping street may be displayed so that the position of the shopping store desired by the viewer can be recognized.
In addition to providing unilateral product information in the same way as CM broadcasting in conventional TV broadcasting, product information is provided together with unique product information for viewers by inputting a viewer's password or the like. It is preferable to enter a password or the like to the TV broadcasting system once it is entered, but it is not necessary to enter it every time it is viewed. However, since each family may have a password, it is necessary to enter it every time it is viewed. It may be.

Product information is provided when the viewer is watching a TV program, looking at the product or scenery that appears on the program, and requesting to obtain the product, travel to the area, or play a movie. By designating or touching an icon or the like on the complementary broadcast screen, it is connected to the server of the product information system via the program screen, and the information is displayed on the television screen.
In this case, in the case of a registered viewer, information selected based on information stored in advance in the server of the viewer registration system is provided and registered in the viewer registration system as preference information of the registered viewer.
It is preferable to provide connection means and instruction means for connecting to the commodity information system when the viewer directly touches (instructs) the commodity in the broadcasted program, etc., and obtains necessary commodity information.

  Provision of merchandise information is configured in multiple stages, such as information stored in a server of a merchandise information system as primary information and secondary information obtained from a sponsor server via the merchandise information system via the Internet. Good. The secondary information acquisition method depends on the means used via the server of the product information system and the method of accessing the sponsor's server using a mobile phone by means of a QR code or the like that appears on the TV screen when displaying the primary information. .

In order to know the product information and obtain the desired product or service from a familiar place, it is necessary that an information provider, that is, a CM broadcaster (sponsor) is close. In the present invention, CM broadcasting is possible by participating in commercial broadcasting of supermarkets and private shops with inexpensive broadcasting fees limited by the area, or by reducing the cost of creating CM screens using a virtual shopping street method with a large number of sponsor information as one screen. In addition to encouraging participation, the benefit of becoming a CM broadcaster is shared by providing viewers with information on the needs of viewers for each region from the broadcasting station side.
In order to obtain information that is closer to the region, it may be input to a broadcasting station directly from a sales computer (register) of a store or the like via a telecommunication line, or a flexible disk (FD) or A method of recording and collecting on a DVD or the like may be used.

Since terrestrial digital TV broadcasting is not wide in the broadcast area, it uses this characteristic that it is not wide to manage viewers and viewers' needs information by dividing into several areas. . For example, it is managed separately for each city, such as Yokohama City, Sagamihara City, Ebina City, Yamato City, and also for each town and village, and provides information according to the people living in that area.
The needs information obtained from viewers is managed separately by age and needs by region, in addition to normal product or service (service) type management, and this information is provided to the needs provider by region. Manage in correspondence.
In the case of delivery of purchased goods, the needs provider may be a nearby store, but in the case of providing services such as nursing care and learning guidance, if the needs provider is a nearby person, it is an individual. Since it may be troublesome in terms of information, it is managed and provided so as not to cause inconvenience. Such information may be organized using addresses, postal codes, telephone numbers, or the like.
In managing viewers, product information purchased via the TV screen, the number of purchases, the number of service points given at that time, and the like are stored in addition to the residential area, sex, and age group.
The viewer information and needs information collected and segregated and managed as described above provide the CM broadcast requester (needs provider) with appropriate information according to the job type, and the CM broadcast requester can use the management information to By extracting information such as the viewer's sex, age, preference, and residential area according to the products to be sold, the information can be efficiently communicated to consumers by allowing them to be freely selected and combined. be able to.

The broadcast station (or this system management side) collects a CM broadcast fee or the like according to the number of accesses at each stage of the primary information providing means, the secondary information providing means, and the like. The collection of the CM fee and the like can be performed in the same manner as the advertisement on the Internet. That is, 1) a system usage fee related to a product program broadcast from a sponsor, and 2) a usage fee according to sales from a store posted as product display store information. These usage fees and usage fees for broadcasting stations and the like can be calculated from the number of accesses to the product information system. Other revenues from broadcasting stations include CM program creation fees.
According to the product information providing system of the present invention, the sponsor can know the number of people who are interested in his / her advertising products, and is limited to registered viewers. Since it can know whether it is interested in advertising goods, it can be used for future product development.

Next, examples of the present invention will be described with reference to the drawings, but the present invention is not limited to these.
FIG. 1 is a schematic diagram showing an example of a digital TV broadcast using the product information providing system of the present invention. In the figure, 1 is a digital TV broadcasting station, 2 is a receiver, 3 is a viewer, and 4 is a sponsor. In the system shown in FIG. 1, the broadcast content from the broadcast station 1 is transmitted to the receiver 2 by broadcast radio waves and transmitted to the viewer 3, and the response from the viewer 3 is communicated to the broadcast station 1 via the receiver 2. Sent by. Response information from the viewer 3 is stored in the interactive server 11 of the broadcasting station, and product information stored in the server 11 is provided to the viewer 3 by broadcast radio waves. The viewer response information stored in the server 11 is provided to the sponsor 4.
In the system shown in FIG. 1, product information for viewers is stored in a bidirectional server and responds from this server.

FIG. 2 shows a response to the viewer 3 in response to the above-described method, such as a personal computer (PC) or a mobile phone of the viewer 3 via the Internet web (WEB) server 12 connected to the bidirectional server 11. This is an example in a case where it is possible to respond to the IT equipment 31 of the system.
According to the method of FIG. 2, in addition to providing product information from the broadcasting station 1, product information can also be received directly from the sponsor 4 by a personal computer or a mobile phone. In this case, it is performed by reading a QR code or an e-mail address displayed on the screen of the receiver 2.

FIG. 3 is a schematic diagram showing the configuration of a product information providing system for digital television broadcasting according to the present invention. The program system 5 stores program data to be broadcast such as dramas and sports, and stores product information to be provided. A merchandise information system 7; an editing system 6 that combines information from the merchandise information system with program data corresponding to the contents of the broadcast program; a digital broadcasting system 8 that broadcasts an edited program edited by the editing system; It consists of a viewer registration number and a viewer registration system 9 for storing viewing information. Reference numeral 3 denotes a viewer.
In digital broadcasting, the contents of a program are checked in advance to recognize products, regions, landscapes, etc. appearing in the program drama, and product information to be combined with these is selected to edit the program. Products, regions, landscapes, etc. that appear in the program are encoded and recognized and recorded.

The merchandise information system 7 classifies merchandise, services, etc. for each field, assigns a code number to each merchandise, stores it in each file 7a, 7b, 7c,... Are extracted from the product information system 7 and combined with the corresponding code number.
When a combination program is aired, a viewer is selected from the viewer registration system 9 using the product code number, and product information suitable for the viewer is provided when the viewer of the registration system 9 views the corresponding program. To do.
In addition to items related to the product, a virtual shopping street as shown in FIG. 4 may be displayed in the product information to be provided, and the stores (shops) A, B, C, D,. Then, it is directly connected to the server of the store, and a map showing the actual location of the store and handled products and services are shown. Further, when the displayed landscape screen F is selected, various merchandise information can be obtained, such as displaying a travel agent or a hotel.
The viewer can record the aired program on a video, DVD, etc. as usual, and reproduce it at an arbitrary time after broadcasting to obtain product information based on the reproduction screen.

FIG. 5 is a schematic diagram showing a state in which the servers of stores A, B, C, D... Or the cash register of these stores and the server 11 of the broadcasting station 1 are directly connected. At the time of payment for the purchased product of the viewer at the store, the user's preference information is recorded in the viewer registration system by typing his / her password and the like into the cash register together with the product item, price, and the like. This system is not limited to merchandise dealers (stores), but can also be used by travel agencies, ticket dealers, cleaning and courier companies to collect viewer preference information and provide information. be able to.
In addition to the above, a method may be used in which the user's own password is written in a receipt of a store or the like, and the contents of the receipt are read in advance by a terminal provided in the store or the like. Alternatively, an ID card may be provided to the viewer in advance, and the ID card may be read when entering a theater or a stadium.

  The product information providing system of the present invention uses the broadcasting characteristics in a limited area of terrestrial digital television broadcasting, and the preference information of viewers living in the broadcasting area is received from the local store or the like in addition to the TV screen. Can also provide information that is more closely related to the region. In addition to the CM broadcast corresponding to the conventional analog broadcast system, the CM broadcast can be provided at low cost because it can be displayed on a complementary broadcast screen or in a spot-like display according to a password. For this reason, it is possible to broadcast commercials of local shops and the like, and local residents can obtain information on shops that are familiar to them. In particular, you can watch TV at home, order products using the touch panel on the screen, and receive products and services from familiar shops, so you can respond to the recent aging of residents. Have.

It is a schematic diagram which shows an example of the merchandise information provision system of this invention. It is a schematic diagram which shows the other example of this invention. It is a schematic diagram which shows an example of a structure of this invention. It is explanatory drawing which shows an example of a virtual shopping mall. It is a schematic diagram which shows an example of a viewer registration information system.

Explanation of symbols

1 Digital TV broadcasting station 2 Receiver 3 Viewer 4 Sponsor

Claims (5)

  A viewer registration system and a product information system storing product information to be provided, and viewing from the product information system based on the viewer information registered in the viewer registration system when the viewer views a television broadcast Product information corresponding to the viewer is provided, and the viewer registration system comprises viewer information and viewer preference information, and registration of these information is performed by the viewer's television receiver and store. A product information providing system in digital television broadcasting, characterized in that it is made from a registration terminal provided in a public facility or the like.   2. The product information according to claim 1, wherein the viewer information is registered in the viewer registration system by access from the viewer's television receiver and a viewer registration terminal provided in a store, a theater, a stadium, or the like. Offer system.   The viewer's preference information in the viewer registration system is collected from a viewer's television receiver or a viewer registration terminal provided in a store, a theater, a stadium, or the like. Product information provision system.   Collection of viewer preference information in the viewer registration system is based on a visitor check terminal provided at a cash register of a store or the like when a viewer purchases a product, or in a theater, a stadium, etc. Item 1. A product information providing system according to item 1.   2. The product information system according to claim 1, wherein the provision of the product information displays the product information corresponding to the viewer on the broadcast screen according to the password or ID of the registered viewer.

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