JP2005267062A - Web page generating device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a device or a method capable of easily providing detailed relevant information regarding information displayed by a medium such as television or outdoor advertising to people on a real time basis. <P>SOLUTION: In the web page generating device, information relevant to a web page is acquired from program information including information identifying a program to be broadcasted such as a television program to generate the web page, and the web page is outputted in synchronism with a broadcast of the program. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an apparatus or method for outputting and displaying a web page related to information displayed by means of transmission to the public, such as wired or wireless broadcasting, outdoor advertising, etc., in synchronization with the information.

  The technology of television broadcasting and radio broadcasting has made great progress, and today, not only terrestrial waves but also all methods such as wired, satellite, and the Internet are used. Provide video. In addition, outdoor advertisements, which were formerly paper media such as posters or media such as signboards, are often made by a method in which information can be displayed in real time by an electronic device using a large screen or the like.

  Then, advertisers such as companies and various organizations can advertise their corporate bodies, products, and principle claims using the broadcasting system or advertisements.

  However, the advertisement using the information transmission means as described above only provides unilateral information from the advertiser, and the consumer selects the detailed information that the consumer wants to know further. When trying to access, there was only a method that took time and effort, such as calling the advertiser or going to the store. In addition, such a method cannot meet the demands of consumers to obtain information immediately, and there is a problem that the effectiveness of advertisement is reduced.

  In addition, a system for providing information related to a broadcast program to a portable electronic device terminal has been devised (see, for example, Patent Document 1), but it is wasteful if information is not provided in consideration of the preference of a viewer of the broadcast program. There is a risk that it will end up providing useful information.

In addition, if you are interested not only in advertising, but also in information displayed by media such as television, radio, outdoor advertising, etc., and want to know more about that information, you can immediately access such detailed information. There was no way to do it.
JP 2002-141876 A

  An object of the present invention is to allow people to obtain detailed related information related to information displayed on a medium such as television, radio, outdoor advertisement, etc. in real time and in an easy manner in view of the above problems. An apparatus or method is provided.

  In recent years, personal computers have been widely used in homes, and terminals such as mobile phones, PDAs, home video game machines having data communication functions have become widespread. With many of these devices connected to the Internet, people have gained a variety of direct access, especially through browsing the World Wide Web.

  The present invention solves the above-mentioned problems by providing a web page generation apparatus that generates a web page from a broadcast program such as a television program and outputs the web page in synchronization with the broadcast of the program. It came.

  As described above, according to the present invention, information relating to display can be obtained by a medium such as television, radio, outdoor advertisement, etc. in an easy manner, for example, in real time.

  Hereinafter, embodiments of the present invention will be described. Note that the present invention is not limited to these embodiments, and can be implemented in various modes without departing from the spirit of the present invention.

  The first embodiment will mainly describe claim 1 and the like.

  The second embodiment will mainly describe claim 2 and the like.

  The third embodiment will mainly describe claim 3 and the like.

  The fourth embodiment will mainly describe claim 4 and the like.

  In the fifth embodiment, claim 5 will be mainly described.

  The sixth embodiment will mainly describe claim 6 and the like.

  The seventh embodiment will mainly describe claim 7 and the like.

  The eighth embodiment will mainly describe Claim 8 and the like.

  The ninth embodiment will mainly describe claim 9 and the like.

  In the tenth embodiment, claim 10 will be mainly described.

  In the eleventh embodiment, claim 11 will be mainly described.

<Embodiment 1>
<Embodiment 1: Overview>
FIG. 1 shows an example of the concept of this embodiment. FIG. 2 is a block diagram showing the flow of this embodiment.

<Embodiment 1: Configuration>
The first embodiment will be described. In this embodiment, a program information acquisition unit that acquires program information that is information including a program identifier that is an identifier for identifying a broadcast program, and a program identifier is acquired from the program information acquired by the program information acquisition unit. A web page information acquisition unit that acquires web page information related to a program identified by the program identifier, a web page generation unit that generates a web page from the web page information acquired by the web page information acquisition unit, and a web page generation A web page output unit that outputs the web page generated by the unit in synchronization with the broadcast of the program. An example of functional blocks in this embodiment is shown in FIG.

<Embodiment 1: Definition of terms>
“Broadcasting” means that one or more combinations of text information, video, or audio are sent to the receiving device, regardless of which method is wired or wireless, and is exposed to many people, such as outdoor advertising display. This means that one or more combinations of character information, video, and audio are displayed on a display device whose purpose or effect is.

  The “program” refers to what constitutes the broadcast, and is considered by the broadcast subject to perform the broadcast as a unit of information having a certain subject that can be distinguished from other parts.

  A “web page” is an electronic document stored in a computer device such as a server connected to a network such as the Internet and provided to the terminal in response to a request from the terminal connected to the network. , Text, moving image or still image, sound, format or control command, or other electronic data or a combination of one or more. The web page is often a language that is currently used to describe a web page, such as HTML, XML, and CHTML, but what can be used in the present invention is limited to this. No matter what is unknown at the time of the present invention, any web page description language can be used.

  In the present invention, the relationship between a program and a web page includes the following. That is, there is a relationship in which the contents of the program are directly used as a web page, or a relationship in which the details of the program are described in detail as a web page. If such a relationship can be called a “direct relationship”, there can be an “indirect relationship”. For example, there is a relationship in which the content related to the content of the program is a web page. As a more specific example, information on stores that sell products introduced in programs and advertisements of such stores may be web pages.

  Hereinafter, “broadcast”, “program”, and “web page” have the same meaning in this specification unless a meaning contrary to this is explicitly given.

  Hereinafter, each component will be described. Each unit, which is a component of the present invention, is configured by either hardware, software, or both hardware and software. For example, as an example for realizing these, when a computer is used, hardware composed of a CPU, a memory, a bus, an interface, a peripheral device, and the like and software executable on these hardware are listed. be able to.

  Specifically, the functions of the respective units are realized by sequentially executing the programs developed on the memory, by processing, storing, and outputting data on the memory and data input through the interface. (The same applies throughout this specification.)

<Embodiment 1: Explanation of each component>
Hereinafter, each component will be described with reference to FIG.

<Requirement: Program information acquisition unit>
The program information acquisition unit 201 is a part that acquires program information that is information including a program identifier that is an identifier for identifying a broadcast program in the web page generation apparatus 200.

  The program identifier is electronic data having a specific format such as a number specified for each broadcast program. For example, FIG. 3 shows an example in which a program identifier is defined by a 16-digit hexadecimal number and further described in an XML format.

  Other program information can include broadcast date and time and channel information. FIG. 4 describes information including a program identifier, broadcast date and time, broadcast time, and channel as program information in an XML format.

  However, the format and description language for describing the program information are not limited to specific ones, and are not limited to those already commonly used such as XML. As long as the description format is specified, the original format may be used.

<Configuration requirement: Web page information acquisition unit>
The web page information acquisition unit 202 acquires the program identifier from the program information acquired by the program information acquisition unit 201 in the web page generation apparatus 200 and acquires web page information related to the program identified by the program identifier. It is a part to do.

  That is, in the above example, the web page information acquisition unit acquires a 16-digit hexadecimal program information identifier. The program information identifier acquires web page information specified by the program information identifier.

  As an example of the web page information, an address on the Internet where the web page exists can be considered. For example, in the example of FIG. 3 and FIG. 4, since the left 8 digits of the hexadecimal 16-digit number can create four combinations of the decimal numbers 0 to 255, the left 8 digits are converted to the web. It is possible to describe information such as a number specifying the IP address of the Internet where the server where the page exists is located, and the 8 digits to the right as a number for specifying the web page in the server.

<Configuration requirements: Web page generator>
The web page generation unit 203 is a part that generates a web page from the web page information acquired by the web page information acquisition unit 202 in the web page generation device 200.

  That is, if the web page information is an address on the Internet, for example, the web page generation unit accesses the address, acquires the web page, and stores it in a storage device (not shown) in the web page generation apparatus 200. accumulate.

  As the storage device, memory, HDD, CD-RW, DVD-RAM, ZIP, MO, magnetic tape, and any other means or device that can store electronic data temporarily or in the medium to long term can be used.

<Configuration requirement: Web page output part>
The web page output unit 204 is a part that outputs the web page generated by the web page generation unit 203 in the web page generation device 200 in synchronization with the broadcast of the program.

  That is, the web page generation device stores the web page stored in the storage device in a web server connected to the web page generation device simultaneously with the broadcast start time of the program, and establishes a network such as the Internet. The web page can be provided to a network terminal that accesses the web server via the network server.

  Further, the web page output unit 204 may have a function of deleting the web page from the web server at the same time as the broadcast time of the program ends. Further, the web page generation device 200 can also serve as the function of the web server.

  The network terminal may be a wired or wireless device such as a personal computer, a cellular phone, a PDA, a home video game (including portable), a television receiver, a car navigation system, a home appliance with a monitor, etc. Any device can be used as long as it has an electronic display device that can be connected and display a web page. The network terminal may be integrated with a device that receives the broadcast of the program, or may be separated and independent.

<Embodiment 1: Specific example>
Hereinafter, a specific example of the first embodiment will be described with reference to FIG.

<Specific example 1>
For example, a case where a television broadcast is taken as an example will be described. There is a cooking program that is broadcast every Friday from 20:50 to 21:00. The content of the program is that cooking researchers and talents cook several different dishes each time, and after the cooking is finished Suppose that it is to do. As information related to the program, information on the cooking method of cooking, ingredients and amount, cooking utensils used at the time of cooking and tasting, and tableware sales information are displayed as a web page in synchronization with the program. I want to. The content of the web page may be, for example, information on a store that sells food or an advertisement of a store that sells food, as well as a cooking method that is directly related to the content of the program.

  In this case, first, prior to the program, a network such as the Internet from a server (hereinafter referred to as “broadcaster server”) 101 installed or managed by the advertiser, broadcasting company, or person designated by them in FIG. , The program information including the program identifier is transmitted to the program information acquisition unit of the web page generation device 106. The web page generation device 106 accumulates data of a predetermined web page in a storage device in the web page generation device by the web page information acquisition unit and the web page generation unit.

  When the web page generation device 106 recognizes the arrival of the broadcast start date and time of the program included in the program information from the internal clock or other time identification means of the web page generation device 106 itself, the program information of the web page generation device 106 is displayed. The acquisition unit stores the web page stored in the storage device in a web server connected to the web page generation device, and accesses the web server via a network such as the Internet. Make it possible to provide web pages. The “network terminal” here may be a portable terminal device such as a mobile phone. Furthermore, access to the web page may be performed using bookmarks stored in the network terminal.

  Then, the web page generation device 106 can delete the web page from the web server or update to a web page of another program when a predetermined broadcast time included in the program information has elapsed. In this way, even when a fixed URL is accessed using a bookmark, different web pages can be browsed depending on the time the web page is accessed.

  The viewer of the program accesses the web page through the network by performing a predetermined operation from the network terminal of the program. Various methods are conceivable for the viewer to access the web page, and the following are examples.

  For example, if the viewer designates the Internet address of the broadcasting station at a specific location on the broadcast screen during the program broadcast and accesses the address, the program to be broadcasted without any further operation Each time changes, a web page corresponding to the program can be displayed on the viewer's terminal.

  Alternatively, when the broadcasting station that broadcasts the program broadcasts the program by radio waves, it issues a control command to display not only the radio waves of the program itself but also the terminal to display an appropriate web page. A method in which the wireless receiving means receives this and accesses a predetermined web page is also possible.

  Furthermore, when the terminal is also used as a broadcast receiver, the web page is superimposed on a part of the receiver screen by pressing a predetermined button of a remote control device that operates the broadcast receiver. Alternatively, a method in which a web page is displayed on the entire screen is also conceivable.

<Specific example 2>
Next, a case where an outdoor video advertisement is taken as an example will be described. For example, a super-large display is installed so that a passer-by can easily see it by sticking or embedding it on the wall of a commercial building in front of a station. Then, there will be a video and audio for the promotion of a new singer's new CD album that will be released on May 1 of the year XXX in the above display from April 1 to May 30 of the same year. Suppose you want to display it. As information related to the above, the profile of the singer, a list of songs recorded in the CD album, audio data that can be viewed for the first 15 seconds of each song recorded, other CD albums of the singer, CD singles, the singer It is assumed that information such as concert information is to be displayed as a web page in synchronization with the advertisement display.

  Also in this case, as in the first specific example, prior to displaying the advertisement, first, program information including a program identifier related to the advertisement is transmitted from the broadcast source server 101 of FIG. 106 is transmitted to the program information acquisition unit 106. The web page generation device 106 accumulates data of a predetermined web page in a storage device in the web page generation device by the web page information acquisition unit and the web page generation unit.

  When the web page generation device 106 recognizes the arrival of the broadcast start date and time of the program included in the program information from the internal clock or other time identification means of the web page generation device 106 itself, the program information of the web page generation device 106 is displayed. The acquisition unit stores the web page stored in the storage device in a web server connected to the web page generation device, and accesses the web server via a network such as the Internet. Make it possible to provide web pages.

  The viewer of the advertisement accesses the web page through the network by performing a predetermined operation from the network terminal of the advertisement.

<Embodiment 1: Effect>
According to the first embodiment, people can obtain detailed related information related to information displayed on a medium such as television, radio, outdoor advertisement, etc. in an easy manner in real time.

<Embodiment 2>
<Embodiment 2: Configuration>
In the second embodiment, the synchronization is performed based on the program broadcasting information acquisition unit that acquires the program broadcasting information for synchronizing the program with the broadcasting, and the program broadcasting information acquired by the program broadcasting information acquisition unit. The web page generation device according to claim 1, further comprising a synchronization unit for performing the operation.

  In other words, the second embodiment is the same as the first embodiment except for the points described below, with respect to each component, the relationship between each component, and a specific example.

<Embodiment 2: Explanation of each component>
Hereinafter, the configuration requirements unique to the second embodiment will be described with reference to FIG.

<Configuration requirement: Information acquisition section during program broadcast>
The program broadcast information acquisition 501 is a part in the web page generation apparatus 200 that acquires program broadcast information for identifying that the program to be broadcast is being broadcast.

  FIG. 6 shows an example of program broadcast information. In this example, program broadcast information is described in XML format including a program identifier defined by a 16-digit hexadecimal number (of course, the format and description language are not limited to specific ones). ). The program identifier is electronic data having a specific format such as a number specified for each broadcast program.

<Configuration requirement: Synchronous part>
The synchronization unit 502 acquires the program identifier from the on-program broadcast information acquired by the on-program broadcast information acquisition unit in the web page generation apparatus 200 and transmits the program identifier to the web page output unit 204. Accordingly, the web page output unit can output a web page related to the program being broadcast.

<Embodiment 2: Specific example>
Hereinafter, a specific example of the second embodiment will be described.

<Summary of specific examples>
For example, a case where radio broadcasting is taken as an example will be described. Suppose that there is a professional baseball broadcast program broadcast on a predetermined day of the week according to the game time during the season. Then, as information related to the program, it is assumed that the profile of each participating player, the current term and the total results, the advertisement of the sponsor, etc. are displayed as a web page in synchronization with the program.

<Obtain program information>
First, in FIG. 5, prior to the program, the web page generation apparatus 200 acquires program information from a broadcast source server by the program information acquisition unit 201, and the web page information acquisition unit 202 and the web page generation unit 203 The data of a predetermined web page is stored in the storage device in the web page generation device as in the first specific example of the first embodiment.

  However, as the program information in this case, unlike the first embodiment, information on the program broadcast start date and time and information on the broadcast time can be omitted.

<Acquiring information during program broadcast>
When the time at which the program is broadcasted, the broadcast source server transmits the program broadcast information to the program broadcast information acquisition unit 501 via a network line by a wired or wireless method.

  Next, the program broadcasting information is transmitted to the web page output unit 204 by the synchronization unit 502.

<Web page output>
Upon receiving the program broadcast information, the web page output unit 204 recognizes the fact that broadcasting of the program identified by the program identifier included in the program broadcast information is started, and stores the information stored in the storage device. A web page related to a program is stored in a web server connected to the web page generation apparatus, and the web page can be provided to a network terminal that accesses the web server via a network such as the Internet.

<Program end processing>
When the web page output unit 204 recognizes the end of the program, the web page stored in the web server can be deleted or updated to other information.

  A plurality of methods are conceivable. For example, during broadcasting of the program, the broadcast source server obtains the program broadcasting information at a certain frequency (for example, once a second). The synchronization unit 502 transmits the program broadcasting information to the web page output unit 204. The web page output unit 204 recognizes that the program is being broadcast as long as the program broadcast information is received from the synchronization unit 502, but the program is not less than a certain time (for example, 5 seconds). A method of recognizing that the broadcast has ended if there is no reception of broadcast information can be considered.

  Alternatively, the following method is also possible. That is, as shown in FIG. 7, the program broadcast information acquired by the program broadcast information acquisition unit 501 may include a start / end instruction in addition to the program identifier. That is, as shown in (1) of FIG. 7, when the program starts, the program broadcast information acquisition unit 501 receives a symbol indicating the start as a start / end command from the broadcast source server in addition to the program identifier. The synchronization unit 502 transmits the program identifier and the symbol indicating the start to the web page output unit.

  Next, as shown in (2) of FIG. 7, when the program ends, the program broadcast information acquisition unit 501 receives a symbol indicating the end as a start / end command from the broadcast source server in addition to the program identifier. Then, the synchronization unit 502 transmits the program identifier and the symbol indicating the end to the web page output unit.

  The viewer of the program accesses the web page through the network by performing a predetermined operation from the network terminal of the program.

<Embodiment 2: Effect>
In the professional baseball broadcast, the game start time is delayed due to the influence of rainy weather on the day of the broadcast, the result broadcast start time is changed, and depending on the game situation, the game is prolonged and the result relay program is also extended in time May occur. In other programs, the broadcast time may change due to unforeseen circumstances. However, according to the second embodiment, the web page generation apparatus can flexibly display the web according to the airing time by acquiring the information during the program broadcast.

  Other effects are the same as those of the first embodiment.

<Embodiment 3>
Embodiment 3 is the web page generation apparatus according to embodiment 2, wherein the synchronization is performed to output the web page within a predetermined time after the program ends from the start of broadcasting of the program. In the present embodiment, the “predetermined time” is not particularly limited. It can be set arbitrarily according to social conditions and people's lifestyle. For example, in an environment where it is difficult to access a web page, the “predetermined time” is set according to the difficulty of the access. Conversely, if an environment that allows easy access to a web page is realized, the “predetermined time” can be set short.

  Embodiment 3 is the same as Embodiment 2 (including the case where Embodiment 2 refers to or refers to Embodiment 1), except for the points described below. is there.

  A feature of the present embodiment is that the synchronization outputs the web page within a predetermined time after the end of the program from the start of broadcasting the program. Referring to FIG. 5, as described in the specific example of the second embodiment, the broadcast source server keeps the program broadcast information constant during the program broadcast and for a predetermined time after the end. A method of continuing to transmit to the program broadcast information acquisition unit 501 at a frequency or a method of including a start / end command in addition to a program identifier in the program broadcast information is conceivable.

<Embodiment 4>
Embodiment 4 is the web page generating device according to embodiment 3, wherein the predetermined time is a time included between 1 minute and 30 minutes. The upper limit is limited to 30 minutes because many TV programs are organized in units of 30 minutes, and people's lifestyle is often in units of 30 minutes. In addition, for example, when a program ends, and in the next program (the upper limit of the length of this program may be 30 minutes), the content of reminding about the previous program is broadcasted, so that A program structure that promotes access may be used. Embodiment 4 is the same as Embodiment 3 (including other embodiments cited or referred to by Embodiment 3), except for the features relating to the predetermined time, except for the above-described features relating to the predetermined time. .

<Embodiment 5>
The web according to any one of the first to fourth embodiments, wherein the web page is output in a configuration in which a plurality of web pages generated by the web page are arranged on one screen of the display. A page generation device.

  Embodiment 5 is the same as Embodiments 1 to 4 except for the features related to the arrangement of the web pages, and the configurations, the relationships between the components, and specific examples.

<Embodiment 6>
Embodiment 6 is the web page generation device according to any one of Embodiments 1 to 5, wherein the program is broadcasted for advertisement.

  For example, in the case of broadcasting in a narrow sense such as television or radio, the advertisement is a commercial.

  It should be noted that the advertisement here is not limited to an advertisement that promotes the sale of products or services that are directly targeted by the advertisement or the improvement of the name recognition. For example, it also includes information for directly or indirectly informing of a campaign or privilege given in connection with sales or provision of products or services directly targeted for advertisement.

  For such commercials, since the broadcast station manages the timetable of which commercials are broadcast when, the web page generation device receives program information indicating which commercials are broadcasted from the broadcast station. You may come to get.

  However, there are problems such as estimating the advertising revenue of broadcasting stations when it is disclosed which commercials will be broadcast, and sometimes broadcasting stations may be unwilling to provide program information. obtain. Therefore, in the present embodiment, for example, program information may be obtained from a private research company that analyzes broadcast contents in real time. Such research companies are investigating who appeared in which broadcaster's program, and as part of that investigation, it is possible to investigate what commercials were broadcast on which broadcaster and when. It is.

  Except for the above features, the sixth embodiment is the same as the first to fifth embodiments in terms of each configuration, the relationship between each configuration, and a specific example.

<Embodiment 7>
Embodiment 7 is characterized in that the program information acquisition unit acquires program information transmitted from a server device of a program providing company which is a company that provides a program to be broadcast for advertisement. The web page generation apparatus described in 1.

  Except for the above features, the seventh embodiment is the same as the first to fifth embodiments cited in the sixth embodiment, with respect to each configuration, the relationship between each configuration, and a specific example.

<Eighth embodiment>
Embodiment 8 is the web page generation system according to Embodiments 1 to 6, wherein the program information acquisition unit acquires program information transmitted from a server device of a broadcasting company that is a broadcasting company. is there.

  Except for the above features, the eighth embodiment is the same as the first to sixth embodiments in terms of each configuration, the relationship between each configuration, and a specific example.

<Embodiment 9>
Embodiment 9 is the web page generation system according to embodiment 6, wherein the program information acquisition unit acquires program information transmitted from a server device of an advertising agency.

  As mentioned above, broadcasters may be distressed about the disclosure of which commercials were broadcast when. Therefore, in the present embodiment, the program information is obtained from an advertising company that orders advertisement production or mediates advertisement broadcasting. In particular, when an advertising company requests a broadcasting station to broadcast an advertisement, information using EDI (Electronic Data Interchange), that is, data for commercial transactions that are widely agreed and standardized within a certain industry. In recent years, there has been an increase in the number of exchanges, and ordering information based on this EDI may be used as program information.

  Except for the above features, the ninth embodiment is the same as the first to fifth embodiments cited in the sixth embodiment with respect to each configuration, the relationship between the components, and a specific example.

<Embodiment 10>
<Embodiment 10: Overview>
In the present embodiment, in addition to the portion and function of the web page generation device of any one of the sixth to ninth embodiments that output the web page, the application for the product or service related to the program being broadcast and the billing process, etc. 1 is an embodiment with features and configurations for performing.

<Embodiment 10: Configuration>
That is, the tenth embodiment is characterized in that the web page includes application information that is information for applying for a product or service to a product or service provider advertised by an advertisement, and the product based on the application information Alternatively, an application acquisition unit that acquires an application for a service, a notification unit that notifies an application acquired by the application acquisition unit to the provider of the product or service for which the application has been made, and the product or service for which the application has been performed As in any one of Embodiments 6 to 8, including a charging request receiving unit that receives a charging request from a provider and a charging processing unit that performs a charging process in response to the charging request received by the charging request receiving unit. It is a web page generation apparatus of description.

  Hereinafter, each configuration will be described.

  Hereinafter, each component will be described. FIG. 8 is a functional block diagram of the present embodiment.

<Configuration Requirements: Application Acquisition Department>
The application acquisition unit 801 is a part that acquires an application for a product or service based on the application information in the web page generation apparatus 200. Specifically, the viewer of the program performs a predetermined operation such as personal authentication from the terminal with respect to the display of the web page displayed on the network terminal owned by the method or the like described in the first embodiment. Thus, application information for a specific product or service is transmitted to the application acquisition unit 801 via the network. Then, the application information acquisition unit 801 acquires the application information.

<Configuration requirements: Notification section>
The notification unit 802 is a part that notifies the application acquired by the application acquisition unit 801 to the provider of the product or service for which the application has been made.

  That is, the notification unit 802 transmits the application in the form of data to a server device or other electronic processing device used by a product or service provider through the network. Alternatively, the application may be transmitted by facsimile output or output to the telephone by automatic voice depending on the equipment form of the provider.

  In addition, when an application is made and notified to a product or service provider, information including an application number or the like may be transmitted to the network terminal as a reply. For example, when the network terminal is a mobile phone or the like capable of displaying a bitmap such as a liquid crystal, a barcode or a two-dimensional code (for example, QR code) including an application number, a product or service identification number applied to the network terminal, etc. Code) or the like may be returned. By presenting such a bar code or a two-dimensional code at the store, it is possible to receive the requested product or service smoothly or receive it with benefits such as points. Not only will this increase in sales of products and services by letting viewers know that certain stores have been able to receive such offers and offers with benefits, It is possible to increase the profits of stores that provide products and services.

<Configuration requirement: Billing request reception part>
The charging request receiving unit 803 is a part that receives a request for charging from the provider of the product or service for which the application has been made.

  That is, when the provider receives the notification from the notification unit, a billing request reception unit 803 so that the server device of the provider charges the applicant for a predetermined price for the product or service. To ask. The form of the request usually takes the form of automatically transmitting data related to the request to the charging request reception unit 803 when the server device of the provider receives the notification. However, depending on the facility form of the provider, the automatic response device or the like included in the charging request reception unit may receive a charging request by telephone from the provider.

<Configuration requirements: Billing processing section>
The billing processing unit 804 is a part that performs billing processing in response to the billing request accepted by the billing request accepting unit 803.

  As a charging method, when the application acquisition unit 801 acquires the application, the application acquisition unit 801 may receive information on a credit card company and a card number from the applicant, and use the card information.

  Or, when the billing processing unit asks the applicant for confirmation of the content, price and final purchase intention of the product or service to be provided to the applicant's network terminal through the network, and obtains an answer Alternatively, the applicant may be provided with credit card information.

  Further, any example using a so-called internet bank or any other electronic billing system can be used. For example, payment using electronic money or a mobile phone may be used.

<Embodiment 10: Specific example>
Hereinafter, a specific example of the tenth embodiment will be described with reference to FIG.

<Overview>
For example, a case will be described in which an online sales program (a program often called “TV shopping” or the like) in television broadcasting is taken as an example. It is assumed that the program is a program introducing a sports club.

<Generate web page>
In this case, first, each unit of the program information acquisition unit 201 to the web page output unit 204 is configured to display a web page related to the program during the program broadcast (or from the start of the broadcast until a predetermined time elapses). The data is stored in a web server built in or connected to the generation device 200 and placed in a state accessible to the viewer. And in order to implement | achieve this function, the information acquisition part and the synchronizer which are not shown in the figure can be provided in the web page production | generation apparatus 200, and can also be synchronized by the method demonstrated in Embodiment 2. FIG.

  Then, the viewer of the program accesses the web page from the network terminal that he / she has by the method described in the first embodiment. For example, on the web page, for sports clubs, detailed membership regulations for the sports club, detailed service contents by course, details of admission fee and monthly fee according to the course, outline of the sports club, location, business hours Displayed about the facility contents.

<Application for viewers>
The viewer displays the application page on the screen on his / her terminal by a predetermined operation such as clicking with the mouse of the computer from the web page. Then, on the same page, input of information required by the service provider is requested. For example, the type of course desired to be enrolled, the time of enrollment, information on the payment credit card, personal information such as the viewer's address and name, or information such as consenting to the membership regulations.

  Then, the information is transmitted from the viewer terminal to the application acquisition unit 801 through the network. The information to be transmitted may be encrypted and transmitted from the viewpoint of privacy.

  Alternatively, the viewer stores his / her personal information (address name, credit card information, etc.) in advance in a storage device in the web page generation device in the form of member registration, and at the time of the application, A simplified application method is also conceivable, such as entering a membership number for membership registration.

<Notification of application>
Next, the notification unit 802 notifies the sports club that is the provider of the service for which the application has been made, of the application acquired by the application acquisition unit 801.

  The form of notification may be a form in which all or part of the application information from the viewer is provided to the provider as it is, and as described above, in the case of an application by entering a membership number, etc. In addition, the notification unit 802 can add and notify the personal information of the viewer specified by the membership number or the like.

  In this notification stage, the notification unit 802 may not transmit a part of the application information to the provider. For example, at the stage where the provider does not clarify the acceptance or rejection of the application, credit card information may not be transmitted in order to prevent the occurrence of unnecessary credit accidents. The credit card information does not need to be transmitted.

  In any case, what kind of information is notified by the notification unit 802 is a problem determined by discussion between the provider and related parties such as a web page generation device provider. However, it is desirable to exchange information using EDI (Electronic Data Interchange), which has been attracting attention in recent years, that is, data for commercial transactions that have been widely agreed and standardized within a certain industry.

  As a notification method, the notification unit 802 transmits the application in the form of data to a server device or other electronic processing device used by the provider through the network. Alternatively, it may be output to a telephone by facsimile or automatic voice.

<Configuration requirements: Request and reception of billing>
Next, the provider receives the notification, decides whether or not to accept the application for the service, and makes a request for charging to the charging request reception unit 803 when accepting the service. The charging request receiving unit 803 is a part that receives the charging request.

  For example, the provider can investigate whether or not there is a history of accidents related to credit information for the viewer, based on the received information about the viewer, whether or not it matches the membership conditions of the sports club. When the provider makes an automatic response by the server device or the like, the server device determines the predetermined price for the service (admission fee, initial monthly fee, etc. determined by the provider) In response to this, the accounting request reception unit 803 is requested via the network to charge.

  Alternatively, depending on the facility form of the provider, the billing request reception unit 803 may be provided with an automatic answering device by telephone and receive and process a billing request by telephone from the provider.

  Furthermore, the provider may refuse the service application for some reason. Thus, the billing request accepting unit 803 can accept information for rejecting the application and transmit it to the viewer.

<Configuration requirements: Billing process>
Next, in response to the charging request received by the charging request receiving unit, the charging processing unit 804 performs the charging process.

  The accounting method is as described in the description of the configuration requirements.

<Embodiment 10: Effect>
According to the tenth embodiment, a person who sees a product or service displayed on a medium (particularly an advertisement medium) such as a television, radio, or outdoor advertisement can immediately purchase. In this way, the demand of the consumer can be met immediately, the advertising effect is enhanced, and the provider of goods or services can increase sales.

<Embodiment 11>
<Embodiment 1: Overview>
The eleventh embodiment is an invention of a method related to the first embodiment.

<Embodiment 11: Configuration>
That is, in the eleventh embodiment, a program information acquisition step for acquiring program information that is information including a program identifier that is an identifier for identifying a broadcast program, and a program identifier is obtained from the program information acquired in the program information acquisition step. A web page information acquisition step for acquiring web page information relating to the program identified and identified by the program identifier, a web page generation step for generating a web page from the web page information acquired in the web page information acquisition step, and a web And a web page output step of outputting the web page generated in the page generation step in synchronization with the broadcast of the program.

<Embodiment 11: Description of each step>
Hereinafter, each step will be described with reference to FIG. The contents of the program information and the program identifier in each step, the specific examples in each step, and the detailed functions are the same as those in the first embodiment.

<S901>
First, the program information acquisition step (S901) will be described. S901 is a step of acquiring program information that is information including a program identifier that is an identifier for identifying a broadcast program.

  In S901, the web page generation apparatus is a part for acquiring program information including a program identifier (provided by a server such as a broadcast source) via a network such as the Internet.

<S902>
The web page information acquisition step (S902) will be described. S902 is a step of acquiring a program identifier from the program information acquired in S901 and acquiring web page information related to the program identified by the program identifier.

<S903>
The web page generation step (S903) will be described. S903 is a web page generation step of generating a web page from the web page information acquired in S902.

<S904>
The web page output step (S904) will be described. S904 is a step of outputting the web page generated in the web page generation step in synchronization with the broadcast of the program.

  The web page generating apparatus according to the present invention can obtain information related to display by a medium such as television, radio, outdoor advertisement, etc., for example, in real time and in an easy manner, such as wired or wireless broadcasting, outdoor advertisement, etc. It is useful for applications such as a device that outputs and displays a web page related to information displayed by means of transmission to the public in synchronization with the information.

Conceptual diagram for explaining the first embodiment Functional block diagram for explaining the functions of the first embodiment The figure explaining an example of the program identifier in Embodiment 1 etc. The figure explaining an example of the program information in Embodiment 1 etc. Functional block diagram for explaining the functions of the second embodiment The figure explaining an example of the program broadcast information in Embodiment 2. The figure explaining an example of the program broadcast information in Embodiment 2. Functional block diagram for explaining the functions of the tenth embodiment A flow chart showing a flow of processing of Embodiment 11

Explanation of symbols

DESCRIPTION OF SYMBOLS 101 Server apparatus which an advertiser etc. use 102 Server apparatus which an advertising agency etc. use 103 Broadcast station 104 Broadcast receiver 105 Program 106 Web page generation apparatus 107 Terminal 108 Web page displayed on the terminal

Claims (11)

A program information acquisition unit that acquires program information that is information including a program identifier that is an identifier for identifying a broadcast program;
A web page information acquisition unit that acquires a program identifier from the program information acquired by the program information acquisition unit and acquires web page information related to the program identified by the program identifier;
A web page generation unit that generates a web page from the web page information acquired by the web page information acquisition unit;
A web page output unit that outputs the web page generated by the web page generation unit in synchronization with the broadcast of the program;
A web page generation device comprising: A program broadcast information acquisition unit for acquiring program broadcast information for synchronization with the program broadcast;
A synchronization unit that performs the synchronization based on the program broadcast information acquired by the program broadcast information acquisition unit;
The web page generation device according to claim 1 having.   The web page generation apparatus according to claim 2, wherein the synchronization outputs the web page within a predetermined time after the program ends after the program starts broadcasting.   The web page generation apparatus according to claim 3, wherein the predetermined time is a time included between 1 minute and 30 minutes.   5. The web page generation apparatus according to claim 1, wherein the web page is output in a configuration in which a plurality of web pages generated by the web page are arranged on one screen of the display.   6. The web page generating apparatus according to claim 1, wherein the program is broadcasted for advertisement.   The web page according to claim 6, wherein the program information acquisition unit acquires program information transmitted from a server device of a program providing company that is a company that provides a program to be broadcast for advertisement. Generator.   The web page generation system according to any one of claims 1 to 6, wherein the program information acquisition unit acquires program information transmitted from a server device of a broadcasting company that is a broadcasting company.   The web page generation apparatus according to claim 6, wherein the program information acquisition unit acquires program information transmitted from a server device of an advertising agency. The web page includes application information, which is information for applying for a product or service to a product or service provider advertised by an advertisement,
An application acquisition unit that acquires applications for products or services based on application information;
A notification unit that notifies the application acquired by the application acquisition unit to the provider of the product or service for which the application was made;
A billing request acceptance unit that accepts billing requests from the provider of the product or service for which the application was made,
A billing processing unit that performs billing processing in response to a billing request accepted by the billing request accepting unit;
The web page generation device according to any one of claims 6 to 9. A program information acquisition step of acquiring program information that is information including a program identifier that is an identifier for identifying a broadcast program;
A web page information obtaining step for obtaining a program identifier from the program information obtained in the program information obtaining step and obtaining web page information relating to the program identified by the program identifier;
A web page generation step for generating a web page from the web page information acquired in the web page information acquisition step;
A web page output step for outputting the web page generated in the web page generation step in synchronization with the broadcast of the program;
Web page generation method including

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