JP2008097183A - Content distribution server and content distribution program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a content distribution server and a content distribution program for distributing proper content to a customer. <P>SOLUTION: A CPU 12 reads the distribution conditions of content from a customer table, a target table and a content table stored in a storage device 14. Then, the CPU 12 judges whether or not the customer information and characteristic information of the customer read from the customer table is pertinent to the distribution conditions, and stores the pertinent distribution conditions in an RAM 13, and totals the number of customers pertinent to the distribution conditions. Then, when there are a plurality of content corresponding to the stored distribution conditions, the CPU 12 transmits the content whose total number is the smallest via a communication part 21 to a portable telephone set 30. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a content distribution server and a content distribution program for distributing optimal content to customers.

  As one of the CRM (Customer Relationship Management) methods, characteristic information such as age, gender, purchase history, etc. of customers who have visited the store in the past is stored in advance, and customer behavior is predicted using these stored information And there is a method of distributing appropriate content to the customer.

  For example, in Patent Document 1, customer population statistical information and characteristic information are accumulated in advance, and the accumulated data is distributed to customers by an analysis technique such as popularity analysis or population statistical analysis. Techniques to do this are disclosed.

In the technique disclosed in Patent Document 1, an optimal “combination of conditions and contents” is fixedly obtained based on the analysis by the analysis method, and contents corresponding to the conditions are distributed to customers. In such a content distribution method, when a certain customer satisfies a plurality of conditions, it is necessary to statically determine in advance “ordering between conditions” as to which condition is adopted.
Therefore, in the technique disclosed in Patent Document 1, when “combination of condition and content” is added, or when “combination of condition and content” that has already been set is deleted, all conditional conditions related to these are added. Or “ordering between conditions” needs to be reset.

  Furthermore, in the technique disclosed in Patent Document 1, when the evaluation of conditions changes depending on the situation, “ordering between conditions” cannot be determined statically, and optimal content cannot be distributed to customers.

For example, when content is distributed to a customer at a retail store or the like, a customer who satisfies both the condition that “the customer's age is 30's and the gender is male” and the condition that “a special price was purchased within one week” If there are a lot of bargains set up in retail stores during the most recent week when content is delivered, the meaning of the condition “buy bargains within a week” is relatively small. It is desirable to distribute content associated with the condition that “the customer's age is male in his 30s”.
On the other hand, if there are few customers who purchased a bargain item in the last week to deliver the content, rather than the condition that the customer ’s age is 30 and the gender is male, Is more accurately expressing the characteristics of the customer, so more appropriate content can be delivered.
As described above, when the priority order of the evaluation conditions changes dynamically, the technology disclosed in Patent Document 1 may not be able to deliver the optimum content associated with the condition that best represents the customer characteristics. there were.
JP 2005-190476 A

  The present invention has been made in view of the above problems, and an object thereof is to provide a content distribution server and a content distribution program capable of distributing appropriate content to customers.

In order to achieve the above object, a content distribution server according to the first aspect of the present invention provides:
Customer information storage means for storing a plurality of customer information including destinations;
Correspondence storage means for storing a plurality of content distribution purpose information, content, and distribution conditions of the content in association with each other;
Condition determining means for determining for each customer whether or not the delivery condition is satisfied;
A counting means for counting the number of customers satisfying the distribution condition for each distribution condition;
Purpose information determination means for determining whether content distribution purpose information corresponding to one distribution condition is equal to content distribution purpose information corresponding to another distribution condition when there are a plurality of distribution conditions satisfied by the customer When,
A selection unit that selects content corresponding to a distribution condition with the smallest number of customers totaled by the totaling unit among the distribution conditions determined that the content distribution purpose information is equal;
Transmitting means for transmitting the selected content to the destination;
It is characterized by providing.

Further, the customer information includes identification information for specifying a customer,
The condition determining means includes
Based on the identification information, it may be determined for each customer whether or not the distribution condition is satisfied.

And receiving means for receiving customer information including the destination from a predetermined terminal,
The customer information storage means includes
Receiving information storage means for storing a plurality of customer information including the received destination,
The transmission means includes
The destination stored in the reception information storage unit may be read, and the content may be transmitted to the read destination.

Furthermore, the transmission means includes
The selected contents may be collected for each customer, and the collected contents may be collectively transmitted to the destination.

In order to achieve the above object, a content distribution program according to the second aspect of the present invention provides:
On the computer,
Customer information storage means for storing a plurality of customer information including destinations;
Correspondence storage means for storing a plurality of content distribution purpose information, content, and distribution conditions of the content in association with each other;
Condition determining means for determining for each customer whether or not the delivery condition is satisfied;
A counting means for counting the number of customers satisfying the distribution condition for each distribution condition;
Purpose information determination means for determining whether content distribution purpose information corresponding to one distribution condition is equal to content distribution purpose information corresponding to another distribution condition when there are a plurality of distribution conditions satisfied by the customer When,
A selection unit that selects content corresponding to a distribution condition with the smallest number of customers totaled by the totaling unit among the distribution conditions determined that the content distribution purpose information is equal;
It is characterized by functioning as transmission means for transmitting the selected content to the destination.

  According to the present invention, appropriate content can be distributed to customers.

  The content distribution server 10 according to the embodiment of the present invention will be described below.

  As shown in FIG. 1, the content distribution server 10 according to the present embodiment is connected to a mobile phone 30 and a public line network 50, and transmits content specified in each process described later to the mobile phone 30. As shown in FIG. 1, the content distribution server 10 includes a ROM (Read Only Memory) 11, a CPU (Central Processing Unit) 12, a RAM (Random Access Memory) 13, a storage device 14, and a communication unit 21. And an input unit 22.

  The communication unit 21 is connected to the public line network 50, and transmits predetermined content stored in the RAM 13 by the CPU 12 to the mobile phone 30 in accordance with an instruction from the CPU 12, as will be described later.

  The ROM 11 stores a program for controlling the operation of the CPU 12.

  The CPU 12 specifies the content to be distributed based on the information input from the input unit 22 and the information stored in the storage device 14 by executing a program stored in the ROM 11. Then, the communication unit 21 is instructed to transmit the specified content to the mobile phone 30.

  The RAM 13 functions as a work area for the CPU 12.

  The storage device 14 stores customer information and characteristic information input from the input unit 22 by the user in a table format as shown in FIG. Specifically, as shown in FIG. 2, the storage device 14 stores customer information such as a customer number, name, age, telephone number, address, marital status, child status, occupation, etc. for identifying the customer. In addition, characteristic information related to the customer's hobbies / preferences such as date (visit to the store), purchased product, quantity, bargain, etc. is stored. Hereinafter, this table is referred to as a customer table. The customer information / characteristic information of the customer stored in the customer table may be received by the communication unit 21 from the mobile phone 30 and stored.

  In addition, the storage device 14 stores the content distribution purpose and the number (purpose number) input in advance in the input unit 22 to be described later in a table format as shown in FIG. Hereinafter, this table is referred to as a target table. The purpose number / distribution purpose stored in the purpose table is also input from the input unit 22 by the user.

  Furthermore, the storage device 14 associates the purpose (purpose number) for distributing the content input in advance from the input unit 22 by the user, the condition for distributing the content (condition number, distribution condition), and the content. These are stored in a table format as shown in FIG. Hereinafter, this table is referred to as a content table.

  The input unit 22 is composed of a character input device such as a keyboard, and is a device for inputting an instruction signal for a user to start each process described later. The input unit 22 is a device for the user to input the contents of the customer table shown in FIG. 2, the purpose table shown in FIG. 3, and the content table shown in FIG.

  The cellular phone 30 includes a communication unit 31, an input unit 32, a display unit 33, a CPU 34, a ROM 35, and a RAM 36.

  The communication unit 31 is connected to the public line network 50. The communication unit 31 receives the content transmitted from the communication unit 21 of the content distribution server 10 via the public line network 50.

  The input unit 32 includes a push button or the like. The user operates the input unit 32 to input an instruction signal that causes the content received by the communication unit 31 to be displayed on the display unit 33 described later.

  The display unit 33 includes a liquid crystal panel such as an LCD (Liquid Crystal Display). The display unit 33 receives the instruction from the CPU 34 and displays the content received by the communication unit 31 from the content distribution server 10.

  The CPU 34 displays a content received from the content distribution server by the communication unit 31 on the display unit 33 based on information input from the input unit 32 by executing a program stored in the ROM 35 described later.

  The ROM 35 stores a program for controlling the operation of the CPU 34.

  The RAM 36 functions as a work area for the CPU 34.

  Next, the operation of the content distribution server 10 configured as described above will be described. The content distribution server 10 executes content distribution processing according to a predetermined procedure shown below. As shown in FIG. 5, the content distribution process includes a distribution condition capture process (step S1), a distribution condition setting process (step S2), a distribution content creation process (step S3), and a content transmission process (step S4). ).

  First, the content distribution server 10 (particularly the CPU 12) starts the distribution condition capturing process (step S1) shown in FIG. 6 when an instruction signal for distributing content is input from the input unit 22 by a user operation. To do. This distribution condition capturing process (step S1) is a process for storing the purpose of distributing the content, the distribution condition of the content associated with the purpose, and its number (condition number).

  In the distribution condition fetching process (step S1), when receiving an instruction signal for distributing content from the input unit 22, the CPU 12 reads the target number from the target table shown in FIG. 3 (step S11).

  Then, the CPU 12 reads the condition number corresponding to the purpose number and the distribution condition, the condition number of the content table shown in FIG. 4 and the contents of the distribution condition using the object number read in step S11 as a key (step S12). .

  Subsequently, the CPU 12 determines whether or not there is a next purpose number in the purpose table shown in FIG. 3 (step S13).

  When the CPU 12 determines that the next purpose number is in the purpose table shown in FIG. 3 (step S13; No), the CPU 12 returns to step S11 and repeats the processing (steps S11 to S13).

  On the other hand, when the CPU 12 determines that there is no next target number in the target table shown in FIG. 3 (step S13; Yes), the target number read in step S11, the condition number read in step S12, and distribution The condition contents are stored in the RAM 13 (step S14). When the process of step S14 is completed, the CPU 12 subsequently performs a distribution condition setting process (step S2) shown in FIG. This distribution condition setting process (step S2) is a process of determining whether or not the content distribution condition is satisfied and totaling the number of customers corresponding to the distribution condition.

  In the distribution condition setting process (step S2), first, the CPU 12 reads and stores a customer number from the customer table shown in FIG. 2 (step S21).

  And CPU12 reads the customer information and characteristic information corresponding to the customer number memorize | stored by step S21 (step S22).

  Subsequently, the CPU 12 determines whether or not the customer information and the characteristic information read in step S22 match the distribution conditions stored in step S14 (step S23).

  If the CPU 12 determines in step S23 that the customer information and the characteristic information match the distribution conditions developed in step S14 (step S23; Yes), the CPU 12 corresponds to the distribution conditions stored in the RAM 13 in step S14. The condition number is counted (step S24).

  Subsequently, the CPU 12 stores that the customer number read in step S21 satisfies the delivery condition corresponding to the condition number counted in step S24 (corresponds to the delivery condition) (step S25). Specifically, the customer number and the condition number are stored in association with each other as “1” when a certain customer satisfies the distribution condition and “0” when the distribution condition is not satisfied.

  On the other hand, if it is determined in step S23 that the customer information and the characteristic information do not match the distribution conditions stored in step S14 (step S23; No), the CPU 12 proceeds to the next step without doing anything.

  When the process of step S25 ends, the CPU 12 determines whether or not there is a next condition number among the condition numbers developed in the RAM 13 in step S14 (step S26).

  When it is determined that there is the next condition number (step S26; No), the CPU 12 repeats the processing from step S23 to step S26.

  On the other hand, if it is determined that there is no other condition number (step S26; Yes), the CPU 12 determines whether or not the next customer number is in the customer table shown in FIG. 2 (step S27).

  When it is determined that there is another customer number in the customer table shown in FIG. 2 (step S27; No), the CPU 12 repeats the processing from step S21 to step S27.

  On the other hand, when it is determined that there is no next customer number in the customer table shown in FIG. 2 (step S27; Yes), the CPU 12 counts the number of condition numbers counted in step S24 for each customer, and sets each condition number. The total number of corresponding customers is obtained, and the numerical value is stored in the RAM 13 (step S28). Then, the CPU 12 ends the distribution condition setting process (step S2), and proceeds to the next distribution content creation process (step S3).

  FIG. 8 shows an image diagram of the contents (contents indicating the relationship between the customer number and the condition number) stored in the RAM 13 when the distribution condition setting process (step S2) is completed.

  The CPU 12 holds whether or not the customer number corresponds to the condition number in the RAM 13 in a table format as shown in FIG. 8 as “1” when the condition is satisfied and “0” when the condition is not satisfied.

  For example, the customer with the customer number “0001” corresponds to the condition numbers “RULE101”, “RULE104”, and “RULE105” with the object number “SP01”, and does not have the corresponding condition number with the object number “SP02”. Represents.

  Similar to the customer number “0001”, the customer with the customer number “0002” corresponds to the condition numbers “RULE102” and “RULE105” in the target number “SP01”, and in the target number “SP02”, It shows that it corresponds to condition number "RULE201" and "RULE202".

  Further, it is indicated that the customer with the customer number “0003” corresponds to the condition number “RULE105” in the purpose number “SP01” and corresponds to “RULE202” in the purpose number “SP02”.

  In addition, the numerical value in the “count” column illustrated in FIG. 8 represents the number of customers that satisfy the distribution condition. For example, the CPU 12 indicates that there are 200 customers who meet the condition of the condition number “RULE101” tabulated in step S28.

  Similar to the condition number “RULE101”, 150 customers are in the condition number “RULE102”, 50 customers are in the condition number “RULE103”, and the customer is in the condition number “RULE104”. Is 300, 1000 customers are in the condition number “RULE105”, 50 customers are in the condition number “RULE201”, and 100 customers are in the condition number “RULE202”. It shows that.

  The distribution content creation processing (step S3) shown in FIG. 9 is processing for generating content to be distributed for each customer. In the delivery content creation process (step S3), the CPU 12 first reads the customer number from the data stored in the RAM 13 as shown in FIG. 8 (step S31).

  Then, the CPU 12 reads the condition number corresponding to the read customer number, the count value corresponding to the condition number, and the purpose number (step S32).

  And CPU12 discriminate | determines whether the objective number corresponding to the read condition number is the same (step S33).

  When determining that the target numbers are the same (step S33; Yes), the CPU 12 selects the condition number having the smallest count value corresponding to the condition number read in step S32 (step S34).

  On the other hand, when the CPU 12 determines that there is no condition number corresponding to the same purpose number (step S33; No), the CPU 12 proceeds to the next step without doing anything.

  And CPU12 memorize | stores a condition number, after the process of step S33 or step S34 is complete | finished (step S35).

  Subsequently, the CPU 12 determines whether or not there is a next target number from the target numbers read in step S32 (step S36).

  If it is determined that there is a next purpose number (step S36; No), the CPU 12 returns to step S32 and repeats the processing from step S32 to step S36.

  On the other hand, if it is determined that there is no next target number (step S36; Yes), the CPU 12 calls the content corresponding to the condition number stored in step S35 from the content table shown in FIG. Step S37).

  Subsequently, the CPU 12 merges the contents stored in the RAM 13 to create distribution contents for each customer number as shown in FIG. 10, and stores the contents in the RAM 13 (step S38).

  Subsequently, the CPU 12 determines whether or not there is a next customer number in the customer table shown in FIG. 2 (step S39).

  And when CPU12 discriminate | determines that there exists the next customer number (step S39; No), it returns to step S31 and repeats the process from step S31 to step S39.

  On the other hand, when determining that there is no next customer number (step S39; Yes), the CPU 12 ends the distribution content creation process (step S3) without doing anything. Subsequently, the CPU 12 performs a content transmission process (step S4) shown in FIG. This content transmission process (step S4) is a process of transmitting content created for each customer to the customer.

  In the content transmission process (step S4), the CPU 12 first reads the customer number of the content created in the distribution content creation process (step S3), and the telephone number corresponding to the read customer number from the customer table shown in FIG. Is read (step S41).

  Then, the CPU 12 uses a mail delivery service such as SMS (Short Mail Service) to extract the content including the customer number read in step S41 from the RAM 13, and transmits the extracted content to the telephone number read in step S41. (Step S42).

  Subsequently, the CPU 12 determines whether or not there is the distribution content stored in the next step S38 (step S43).

  If the CPU 12 determines that there is the next distribution content (step S43; No), the CPU 12 returns to step S41 and repeats the processing from step S41 to step S43.

  On the other hand, when determining that there is no other content for distribution (step S43; Yes), the CPU 12 ends the content transmission process (step S4). When this content transmission process (step S4) ends, all the content distribution processes end.

  By performing the processing as described above, the mobile phone 30 receives the content transmitted by the content distribution server 10 via the communication unit 31. Then, the user operates the input unit 32 to display the received content on the display unit 33.

  As described above, the content distribution server 10 according to the above embodiment can distribute appropriate content to a customer even when the customer satisfies a plurality of conditions for distributing the content.

  In addition, this invention is not limited to the said embodiment, A various deformation | transformation and application are possible.

In the above embodiment, the content distribution server 10 described above has been described with respect to a case where a customer table including customer information and characteristic information as illustrated in FIG.
However, the user inputs customer information and characteristic information from the input unit 32 of the mobile phone 30 shown in FIG. 1, and the CPU 34 holds the input customer information and characteristic information in the RAM 36, and holds the customer information. The customer table may be stored in the content server 10 by transmitting the characteristic information to the content distribution server 10.

  Furthermore, in the above embodiment, the content distribution server 10 distributes content to the mobile phone 30 using SMS. However, the content distribution server 10 is not limited to the mobile phone 30 and includes a terminal having a communication unit such as a PC (Personal Computer). Is also included. For example, the content may be transmitted to the registered address by registering a mail address such as a free mail address or an Internet mail address provided by a predetermined provider in the customer table. By adopting such a configuration, the user can refer to the distributed content from any terminal provided with a browser or the like in an environment where mail can be referred.

  Note that the physical configuration, system configuration, operation, and the like of the content distribution server 10 can be arbitrarily changed as long as the same functional configuration can be obtained.

  In addition, the content distribution server 10 according to the above embodiment can be configured by a general-purpose computer system as well as realized by a dedicated device. In this case, the general-purpose computer device can function as the content distribution server 10 by installing a program for realizing each of the above-described processes in the general-purpose computer system and executing the program in cooperation with the OS.

  In the above embodiment, the program executed by the CPU 12 is stored in the ROM 11, but may be stored in an arbitrary storage medium in advance or may be stored in an arbitrary storage medium via a network.

It is a block diagram which shows the whole structure of the content delivery server which concerns on embodiment of this invention. It is a figure which shows the example of the customer table which the content delivery server shown in FIG. 1 memorize | stores. It is a figure which shows the example of the objective table which the content delivery server shown in FIG. 1 memorize | stores. It is a figure which shows the example of the content table which the content delivery server shown in FIG. 1 memorize | stores. It is a flowchart which shows the content delivery process which concerns on this Embodiment. It is a flowchart which shows the delivery condition taking-in process shown in FIG. It is a flowchart which shows the delivery condition setting process shown in FIG. It is an image figure of the data expand | deployed by RAM when the delivery condition setting process shown in FIG. 7 is complete | finished. It is a flowchart which shows the delivery content creation process shown in FIG. It is an image figure which shows the example of the content produced by the delivery content creation process shown in FIG. It is a flowchart which shows the content transmission process shown in FIG.

Explanation of symbols

10 Content Distribution Server 11 ROM (Content Distribution Server)
12 CPU (content distribution server)
13 RAM (content distribution server)
14 Storage Device 21 Communication Unit (Content Distribution Server)
22 Input unit (content distribution server)
30 Mobile phone 31 Communication unit (mobile phone)
32 Input unit (mobile phone)
33 Display (mobile phone)
34 CPU (mobile phone)
35 ROM (mobile phone)
36 RAM (mobile phone)
50 Public line network

Claims (5)

Customer information storage means for storing a plurality of customer information including destinations;
Correspondence storage means for storing a plurality of content distribution purpose information, content, and distribution conditions of the content in association with each other;
Condition determining means for determining for each customer whether or not the delivery condition is satisfied;
A counting means for counting the number of customers satisfying the distribution condition for each distribution condition;
Purpose information determination means for determining whether content distribution purpose information corresponding to one distribution condition is equal to content distribution purpose information corresponding to another distribution condition when there are a plurality of distribution conditions satisfied by the customer When,
A selection unit that selects content corresponding to a distribution condition with the smallest number of customers totaled by the totaling unit among the distribution conditions determined that the content distribution purpose information is equal;
Transmitting means for transmitting the selected content to the destination;
A content distribution server comprising: The customer information includes identification information for specifying a customer,
The condition determining means includes
Based on the identification information, determine for each customer whether or not the delivery condition is satisfied,
The content distribution server according to claim 1. Receiving means for receiving customer information including the destination from a predetermined terminal; and
The customer information storage means includes
Receiving information storage means for storing a plurality of customer information including the received destination,
The transmission means includes
Reading the destination stored in the reception information storage means, and transmitting the content to the read destination;
The content distribution server according to claim 1, wherein the content distribution server is a content distribution server. The transmission means includes
The selected contents are collected for each customer, and the collected contents are sent to the destination collectively.
The content distribution server according to any one of claims 1 to 3. On the computer,
Customer information storage means for storing a plurality of customer information including destinations;
Correspondence storage means for storing a plurality of content distribution purpose information, content, and distribution conditions of the content in association with each other;
Condition determining means for determining for each customer whether or not the delivery condition is satisfied;
A counting means for counting the number of customers satisfying the distribution condition for each distribution condition;
Purpose information determination means for determining whether content distribution purpose information corresponding to one distribution condition is equal to content distribution purpose information corresponding to another distribution condition when there are a plurality of distribution conditions satisfied by the customer When,
A selection unit that selects content corresponding to a distribution condition with the smallest number of customers totaled by the totaling unit among the distribution conditions determined that the content distribution purpose information is equal;
Transmitting means for transmitting the selected content to the destination;
A content distribution program characterized in that it is made to function.

Images